Boxoffice-January.07.1950
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
A COIN<br />
At the right is a birdseye view of the spacious<br />
convention hall in Atlantic City where<br />
the NAMA convention was held late in November.<br />
Around the page are other photographs<br />
of display booths at the meet showing<br />
number of the new vending machines<br />
which were being demonstrated.<br />
Plans were also announced at the luncheon for the enlarging<br />
of NAMA's legislative staff with the proposal to establish regional<br />
legislative offices in the southeast and the west to enable the<br />
association to carry on the fight against unfair taxes.<br />
At the same luncheon, George H. Pox. field representative of<br />
the National Confectioners' Ass'n, discussed the correlation of<br />
the confectioners' program with NAMA activities.<br />
Cup beverage operators were told to seek new machine locations<br />
in plants, schools and theatres. The speaker added that<br />
a machine working well on location is your best salesman.<br />
Merle Zuehlke. Founteen, Milwaukee, outlined to the cup beverage<br />
operators six ways of increasing volume in present locations.<br />
They are: survey your stops to know their problems,<br />
make your machine stand out by highlighting its background,<br />
use only the best products, alternate the flavors sold at least<br />
semimonthly, make use of on-location promotion and watch sales<br />
charts for location flavor preferences.<br />
The addition of hot beverage machines helps to level off the<br />
seasonal slump in sales now experienced with cold drink machines.<br />
By adding hot drink equipment, one company reported,<br />
the ordinai-y seasonal drop in sales has been made up.<br />
The candy, gum. nut and biscuit opera.tors' clinic concerned<br />
itself with a "sell more" discussion around a study of new location<br />
problems, precise checks on stock through a systematic<br />
record-keeping system, ways to increase business in present locations<br />
and operating penny machines in conjunction with nickel<br />
equipment.<br />
Use of penny machines in conjunction with nickel venders was<br />
called good salesmanship by William Fishman. Automatic Merchandising<br />
Co.. Chicago. Fishman said the use of such equipment<br />
will enable the operator to realize full sales potential on<br />
present locations.<br />
BOXOmCE :: January 7, 1950 31
Change language