Boxoffice-January.07.1950
Soft Drink Vender Offers a Choice of Tfiree Flavors POPPING Packed in 50-lb. pails and drums *# l\OU10 — 5 cow ^ Packed in 38-lb. pails and drums MADE BY ONE OF AMERICA'S LARGEST REFINERS ' Since experts have proved that theatre patrons buy popcorn and candy on the way into a tlieatre. and purchase their soft drinks after the performance, it's always a problem to know where to locate a refreshment booth for the greatest effectiveness. Rollin Stonebrook. managing director of Chicago's Northcenter Theatre, has solved this problem to his satisfaction by separating the sale of soft drinks from the refreshment booth containing candy and popcorn. By locating his new Colespa three -drink automatic dispenser in the path of departing customers, Stonebrook has avoided the necessity for any additional personnel and says the results of a ten-day check following installation show an appreciable increase in sales. Dramatic appeal of the dispenser is heightened by lighting it with two small spotlights from above and by calling attention to its wares with an illuminated sign atop the dispenser. mOTIOGRflPH RGflin SHOUJS THE lUflV TO BETTER PROJECTIOfl AT LESS COST The Motiograph Hi-Powcr operalcd at 85 amperes produces 40% more total screen lumens than ordinary reflector type arc lamps operating at 70 amperes and substantially more total screen lumens than the net total screen lumens obtainable from high intensity condenser type arc lamps operating at 170 to 180 amperes with a heat filter. You, too, can have more light on your screen-and at less cost-by using Motiograph Hi-Power limps. See your Motiograph dealer for a demonstration or write for literature. Other Motiograph products: 1 K.W. and 4E-ampere high intensity arc lamps, projectors, sound systems, motor-generators, in-car speaker equipment and junction boxes, ramp switching panels for drive-ins, turntables, etc. mOTIOGRflPH HI-POIUER 75 lis AMPERE HIGH INTENSITY REFLECTOR TYPE ARC LAMP The BEST FOODS, inc. 1 East 43rd Street New York 17, New York 4431 W. LAKE ST. U Export Division (Except Canada) Frazar & Hansen Ltd. CHICAGO 24, ILLINOIS 301 Clay Street • San Francisco 11, Calif. 36 The MODERN THEATRE SECTION
Hot Box Displayed At Outdoor Show Complete with several late refinements, the Hot Box produced by the Walky Koffee Co.. Inc., was shown at the annual con- \ention of the National Ass'n of Amusement Parks. Pools and Beaches in Chicago in late November. Wf^
- Page 81 and 82: YOUgetextroresohsWrtli equipment TR
- Page 83 and 84: • ^ : . . Paul . . The . . Manage
- Page 85 and 86: . . . Monk . . . George . . Mrs. .
- Page 87 and 88: Church Moves Out For Stage Shows 60
- Page 89 and 90: Equipmeni manvfacfored by CENTURY P
- Page 91 and 92: Manager Ryan Scoops Newsreels and V
- Page 93 and 94: . . Manager . . Paul . . Eight . .
- Page 95 and 96: Anchored Balloon Promotes 'Jolson'
- Page 97 and 98: YOU get extto results with quipment
- Page 99: . . . The . . Leo — thought of a
- Page 102 and 103: . . Earl . . U-Ark . . Robert . . F
- Page 104 and 105: . . Edgar —— — — — MONTRE
- Page 106 and 107: . . . Heavy . . . Micky . . Joan .
- Page 108 and 109: iilU'iiniiiiii lliBlliBNW foasm Res
- Page 110 and 111: , Ask the man who SHOWS one! > If,
- Page 112 and 113: SEE THIS I COLOR EFREEI This fiftee
- Page 114 and 115: ELEGANCE WITH ECONOMY By HANNS R. T
- Page 116 and 117: importance to the refreshment niche
- Page 118 and 119: CANADIAN THEATRES of the Odeon chai
- Page 120 and 121: CARPETS THAT CARRY CHARM V^ARPET TE
- Page 122 and 123: . lULTIPLY YOUR POPtURITPROFITS '[/
- Page 124 and 125: next month .,,youHl see it ext mont
- Page 126 and 127: As the First in a Cross-Country Ser
- Page 128 and 129: " Hartford, Conn, Refreshment Surve
- Page 130 and 131: yltefc»fc »'i»>ii4»»>»»^*>»
- Page 134 and 135: . DETROIT SUBURB GETS NEW THEATRE R
- Page 136 and 137: — AT THE DROP OF With Coins for C
- Page 138 and 139: . ANOTHER ( ACHIEVEMENT and the Map
- Page 140 and 141: (^ccaneC jr4^^iC»t4t PROTECTING TH
- Page 142 and 143: — — Elegance With Economy (Cont
- Page 144 and 145: — — life Theatres First to Inst
- Page 146 and 147: . AB READERS' BUREAU For literature
- Page 148 and 149: PARK-LIKE AREA in center of develop
- Page 150 and 151: Undistorted Image and High Speed in
- Page 152 and 153: — LOUISE GRAVES, HAS SWITCHED TO
- Page 154 and 155: URGES USE OF LIGHTER PRINTS FOR BET
- Page 156 and 157: — Rustic Atmosphere Maintained At
- Page 158 and 159: EQUIPMENT Sr DEVELOPMENTS Vacuum-Ty
- Page 160 and 161: The Drive-ln Deal you've been waiti
- Page 162 and 163: Counter Signs Added To Lamolite Lin
- Page 164 and 165: — NEW! GOLDE MOD-URN SAND URN ent
- Page 166 and 167: WHEREVER APPEARANCE ANjUNEATNESS yo
- Page 168 and 169: EXHIBITOR HAS HIS SAY — ABOUT PIC
- Page 170 and 171: I Exhibitor Has His Say (Continued
- Page 172 and 173: (+VerY Good; + Good; ±Fair; —Poo
- Page 174: FEATURE chart]
- Page 178 and 179: SHORTS REVIEWS Opinions on tlie Cur
- Page 180 and 181: FEATURE REVIEWS Story Synopsis; Adl
Hot Box Displayed<br />
At Outdoor Show<br />
Complete with several late refinements,<br />
the Hot Box produced by the Walky Koffee<br />
Co.. Inc., was shown at the annual con-<br />
\ention of the National Ass'n of Amusement<br />
Parks. Pools and Beaches in Chicago<br />
in late November.<br />
Wf^
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