Boxoffice-January.07.1950

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A WALL OF LIGHT is featured in the attractive mezzanine foyer
of the 1,100-seat Parsons Theatre in Jamaica, N. Y. By day this area is lighted
from outside and at night a yellow curtain over the panel, 36 feet wide and 11
feet high, is illuminated indirectly. Blue and coral are combined in the general
color scheme, with caipeting in gray and burgundy.
Foyers in
the Modern Manner
X HE FOUR THEATRE FOYERS pictUTCd
here might well represent some of the
counti-y's largest downtown first run houses
to judge by the tasteful elegance with which
they are decorated, yet actually each one
is a neighborhood theatre in a different
portion of the counti-y.
Although each one demonstrates some
particular phase of the modern decorator's
technique, all four incorporate many of
the newer decorative trends in theatre design
which indicate "the shape of things
to come" within the field. Characteristic
of these qualities is the growing use of
sweeping planes in wall and ceiling line;
large window areas, and the use of more
vivid color and larger pattern in carpeting
to set the keynote of an entire area.
Use of indirect lighting coves and recessed
downlights to accent particular spots
is becoming accepted decorator policy. In
the case of the Odeon Humber, pot lights
suspended from the ceiling are used over
the refreshment stand and at strategic
points throughout the house. Foyers of
both the Humber and the Parsons illustrate
a new trend toward the use of modern
casual pieces of furniture in non-auditorium
seating.
ON THE WEST COAST, San Piancisco's new Coronet Theatre includes
a sunken foyer containing refreshment service facilities, a television lounge,
restrooms and the manager's office. In keeping with the regal decor of the de luxe
neighborhood theatre, carpeting of floral design in Venetian red is combined with wall
and ceiling colors in brown, cream and gold. Decoration of the new house was handled
by Tony Heinsbergen.
BOXOFFICE January 7, 1950