Boxoffice-January.07.1950

. . Earl
. . U-Ark
. . Robert
. . From
MEMPHIS
n mold Savereide, manager at the Kay Film
exchange, spent the hohdays in East Tallassee,
Ala. . . . Martha Senter, stenographer
at 20th-Fox. made a holiday trip to Norfolk,
Va. . Hartzog, salesman for Warners,
. . N. B.
is vacationing in Havana, Cuba .
Blount, manager of the Monarch Theatre
Supply Co., made a business trip into the
northeast Arkansas and Missouri.
J. M. Olsen has purchased the Mel Theatre,
Kensett, Ark., from H. C. Melton and
will book and buy in Memphis . . . Lyle Richmond,
owner, has closed Missouri Theatre,
Senath, Mo., until spring . B. Lowrey,
owmer, has closed his Skyvue Drive-In
at Jonesboro, Ark., for the winter ... A private
showing for the press and radio was
held at Paramount's screening room of Walt
Disney's "Cinderella."
. . . G. C.
.
"Pinky," race relations film approved by
Menaphis censors, opened at Loew's Palace
January 7. Since the Palace has no seats
for Negroes, a simultaneous opening at the
New Daisy Theatre on Beale Street, exclusive
for Negroes, was arranged
Tipton closed his New Theatre, Monette, Ark.,
for the winter Theatre, Payetteville.
Ark., closed briefly for repairs, was reopened
January 4 . . . Joyce and Loyce Small.
Memphis' famous dancing twins, have winter
engagements at theatres in Fort Smith and
Oklahoma City.
W. F. Ruffin sr., head of Ruffin Amusements
Co., Covington; Louise Mask, Luez,
Bolivar, and Harry Shaw, Webb, Ripley, were
among Tennessee exhibitors on Filmrow.
W. C. Kroeger, Shannon and Maxon, Portageville.
Mo., was in town . Mississippi
came Jack Watson, Palace, Tunica;
J. C. Bonds, Von, Hernando; Howard Langford,
Folly, Marks; A. N. Rossie, Roxy, Clarksdale;
Charles Eudy, Ackerman at Ackerman
and Houston at Houston; Mi-, and Mrs. Billy
Green, Green, Jonestown; Fitz Ferris, Harlem,
Clarksdale, and J. F. Adams, Tate, Coldwater.
Mrs. Mattie Elizabeth Williams, Lucy,
Tenn., has filed suit for $5,000 against the
NOW DISTRIBUTING
EXCLUSIVELY
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In Memphis Film Area
Wfife for trial trim — State size.
TRISTATE THEATRE SUPPLY
318 So. Second St.
Memphis, Tenn.
MONARCH
THEATRE SUPPLY, Inc.
492 So. Second SI.
Memphis.
RECORD CATCH—Four sailfish and a
world record are included in the catch
made by Russell Holder, president of
Rockwood Amusement Co., and Jim Blevins,
mayor of Popcorn Village. The albacore
tuna held by Blevins weighed 22 ^4
pounds and set an alltime record. It was
hooked from Capt. Jack Weygant's Amigo
off Fort Lauderdale, Fla.
Strand Theatre in Memphis, charging that
she was injured October 7 when a rug in the
balcony caught the heel of her shoe and
caused her to fall . . . Manager Elliott Johnson,
Malco, arranged for marine veterans of
the battle for Iwo Jima and all marines holding
decorations to be guests at the Malco
for "Sands of Iwo Jima," current Malco attraction.
Arkansas exhibitors in Memphis booking
included H. W. Pickens, Lyle, Carlisle; K. K.
King. Rialto and Plaza, Searcy; J. F. Singleton,
Tyro, Tyronza; Clifford Nicks, Skylark
Drive-In, Newport; Mrs. H. L. Love, By-Lo
at Bono and Egypt at Egypt; C. W. Tipton,
Tipton, Monette; G. W. "Dink" Jones. Busby-
Jones circuit, Little Rock; Mr. and Mrs. J. D.
Lowrey, Lowrey at Russellville and the Park
and Plaza at Bentonville; W. E. Ringger, Gem
at Leachville and Gem at Lake City; Alvin
Tipton, New, Manila, Monette and Caraway;
L. C. Carter, State, Stevens, and Benny B.
Huffer, Clinton, Clinton.
Walter Kirkham, Commonwealth, Kansas
City, was on the Row booking for Arkansas
theatres. He is pinch-hitting for L. J. Lenhart,
well-known in Memphis, who has undergone
an operation in a Kansas City hospital.
The Malco Theatre will present a variety
vaudeville show February 2 along with its
regular picture for that week. Manager Elliott
Johnson announces. This will be Malco's
third vaudeville show since its new policy of
occasional vaudeville w'as started October 1
. . . Five dowTitown first run theatres—Loew's
State, Loew's Palace, Malco, Strand and Warner—offered
something new to start 1950.
All except the Strand held midnight shows
both Satui'day and Sunday nights. The
Strand, instead, gave four shows for Saturday
night.
Of widespread interest in theatre circles
here was the marriage last week at Madison
Heights Methodist church of Barbara Cullins,
daughter of Mr. and Mi-s. James Elmo
Cullins, to William D. Headden, son of Mrs.
Henry Headden and the late Dr. Headden.
The bride's father is a well-known theatreman.
New Florida Opened
In West Palm Beach
WEST PALM BEACH — Proceeds of the
opening night presentation of "The Heiress"
at the new Florida Theatre here were contributed
to the Empty Stocking fund of the Salvation
Army here. Tickets for the formal
debut of the Florida State circuit 871-seat
house sold at a minimum of $2.
Kemp, Bunch & Jackson of Jacksonville
were the architects and the Caldwell-Scott
Construction Co. of New York and Fort
Lauderdale, erected the building. The theatre
is of contemporary design, decorated in
luxurious tropical colors, with landscaped
grounds. In order to meet the specifications
for definite types and shapes of palms, ferns
and other floral items, technicians of the
Island Landscape Co. found it necessary to
go into the heart of the Everglades to procure
some of them. This company landscaped
the Hialeah race track, widely known for its
beauty.
Continuity is preserved by large areas of
glass and free flowing surfaces. One wall in
the lobby has been covered with a mural depicting
the water front of Palm Beach, executed
by Phil Brinkman, well-known local
artist.
In the lobby the candy bar has a black
granite counter top and mosiac tile front.
The lobby furnitm-e is of \\Tought iron with
upholstered seats and backs covered in
plastic.
Tlie marquee ceiling is a plastic egg-crate.
Cold cathode tubes above these panels give
the illusion of one large luminous ceiling.
The shape of the auditorium was designed
to give the finest acoustics possible, the side
walls being broken into vertical panels so
that no two surfaces would be parallel. Individual
hearing aids have been installed in a
number of seats.
One of the outstanding decorative features
is a huge elaborate grand drape. This has
been designed as a decorative feature as well
as a vital part of the acoustic control. It is
one of the largest ever to be installed anywhere
in the south. Running 200 feet from
end to end and reaching from the ceiling
almost to the floor, over 2,500 yards of tropical
fabrics went into it. It was installed by the
Knoxville Scenic Studios of Knoxville, Tenn.
The blending of its well chosen colors with
the decorative scheme of the auditorium,
makes for something unusually beautiful.
George Baldwin has been appointed manager
of the new theatre. Jack Fitzwater is
district manager for Florida State Theatres.
Jackson, Term.. Star
Will Open Tuesday
JACKSON, TENN.—The new 530-seat Star
Theatre will be opened here January 10. A
completely new brick building, the Star is
owned by D. D. Spitzer and has the latest
equipment furnished by Tri-state Theatre
Supply Co. of Memphis.
Clearwater, Fl'a., Theatre Improved
CLEARWATER, FLA.—The Capitol Theatre
presented an entirely new interior to patrons
who attended the pre-Christmas reopening.
Manager George Zane related the
theatre was closed for a week while a new
concrete floor was laid, opera style seats with
airfoam cushions were installed and the interior
repainted.
38 BOXOFFICE :: January 7, 1950