Boxoffice-June.11.1949

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TOTAL NET PAID CIRCULATION EXCEEDS 23,000
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TOA Plans Again to
Wide Arbitration
Urge
Meeting
Page 8
Public Relations Depends
On Unity, Balaban States
Page 9
COVER STORY: MGM's "Little Women"
Wins the Blue Ribbon Award for May
Page 22
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THE NATIONAL FILM WEEKLY
PIBLISHED IN NINE SECTIONAL EllIIONS
BEN SHLYEN
Editor-in-Chief and Publisher
I
OXOFFICE
JAMES M. JERAULD Editor
NATHAN COHEN Associate Editor
JESSE SHLYEN Managing Editor
IVAN SPEAR Western Editor
FLOYD M. MIX Equipment Editor
RAYMOND LEVY General Manager
Published Every Saturday by
ASSOCIATED PUBLICATIONS
Editorial Oiiices: 9 Rockeleller Plaza, New York 20,
N. Y. Raymond Levy, General Manager; James M.
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Telephone Columbus 5-6370, 5-6371, 5-6372. Cable
address: "BOXOFFICE, New York."
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Western Oiiices: 6404 HollyVbrood Blvd., HoUyv/ood
28, Calif. Ivan Spear, Manager. Telephone GLadstone
1186.
Washington Offices: 6417 Dahlonega Road, Alan Herbert,
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Telephone Gerrard 3934-5-6.
Publication Offices: 825 Van Brunt Blvd., Kansas City
I, Mo. Nathan Cohen, Associate Editor; Jesse Shlyen,
Managing Editor; Morris Schlozman, Business Manager.
J. Herbert Roush, Manager Advertising Sales
and Service. Telephone CHestnut 7777-78.
Other Publications; BOXOFFICE BAROMETER, published
in November as a section ol BOXOFFICE;
THE MODERN THEATRE, published monthly as a
section ol BOXOFFICE.
ALBANY—21-23 Walter Ave., M. Berrigan.
ATLANTA— 163 Walton, N. W., P. H. Savin.
BIRMINGHAM—The News, Eddie Badger.
BOSTON—Frances W. Harding, Lib. 2-9305.
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.
CHARLOTTE—216 W. 4th, Pauline Griilith.
CINCINNATI—4029 Reading Rd., Lillian Lazarus.
CLEVELAND—Elsie Loeb, Fairmount 0046.
DALLAS—4525 Holland, V. W. Crisp, J8-9780.
DENVER— 1645 Lafayette, Jack Rose, TA 8517.
DES MOINES— Register & Tribune Bldg., Russ Schoch.
DETROIT— 1009 Fox Theatre Bldg., H. F. Reves.
Telephones; RA 1100; Night, UN-4-0219.
HARTFORD— 109 Westborne, Allen Widem.
HARRISBURG, PA.—Mechanicsburg, Lois Fegan.
INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.
MIAMI—66 S. Hibiscus Island, Mrs. Manton E. Harwood.
2952 Merrick Rd., Elizabeth Sudlow.
MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462.
MILWAUKEE—3057 No. Murray Ave., John E. Hubel,
WO 2-0467.
MINNEAPOLIS— 29 Washington Ave. So., Les Rees.
NEW HAVEN—42 Church St., Gertrude Lander.
NEWARK, N. I.—207 Sumner, Sara Carleton.
NEW ORLEANS—Frances Jackson, 218 So. Liberty.
OKLAHOMA CITY—216 Terminal Bldg., Polly Trindle.
OMAHA—Omaha World-Herald Bldg., Lou Gerdes.
PHILADELPHIA-^901 Spruce St., J. M. Makler.
PITTSBURGH—86 Van Braam St., R. F. Klingensmith.
PORTLAND, ORE—Edward Cogan, Nortonia Hotel,
11th and Stark.
RICHMOND—Grand Theatre, Sam Pulliam.
ST. LOUIS—5149 Rosa, David Barrett, FL-3727.
SALT LAKE CITY—Deseret News, Howard Pearson.
SAN ANTONIO—211 Cadwalder St., San Antonio.
L. I. B. Ketner.
SAN FRANCISCO — 25 Taylor St., Gail Lipman,
ORdway 3-4612.
SEATTLE—928 N. 84th St., Willard Elsey.
TOLEDO—4330 Willys Pkwy,, Anna Kline, LA 7176.
IN CANADA
CALGARY—The Albertan, Wm, Campbell.
MONTREAL—4330 Wilson Ave., N. D. G., Roy Carmichael.
Walnut 5519.
ST. JOHN— 116 Prince Edward St., Wm. J. McNulty.
TORONTO—R. R. No. 1, York Mills, Milton Golbraith.
VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.
VICTORIA—938 Island Highway, Alec Merriman.
WINNIPEG—The Tribune, Ben Lepkin.
Member Audit Bureau of Circulations
Entered as Second Class matter at Post Office. Kansas City, Mo.
HOPEFUL SIGNS
J.N THE PAST week some hopeful signs have
come to the surface. Hopeful from the standpoint of correlating
the efforts of the various elements of this industry into a
working force that will produce the best results for the industry
as a whole. Even among usually recalcitrant groups
there are evidences of a friendly spirit. Former foes are getting
together around what has heretofore appeared to be a
mythical table and actually reaching agreement to work in
a common cause.
For one thing, there is the accord reached by Eric Johnston
with Ellis Amall for a united producer front in dealing with
the British problem. While this by no means assures success
for the joint effort that is to be made, if the boards of the two
groups represented by the Messrs. Johnston and Ellis approve,
the chances at least look better. A clearly defined single objective
may make it easier to deal with the matter, whether
or not it is approached on a governmental level.
For cmother thing, there is the firm realization that public
relations must be treated as an industry-wide operation and
steps are continuing to effectuate a program that will do the
best job. At every exhibitor convention in recent months, one
of the biggest topics has been public relations. Exhibitors
are in agreement among themselves, distributors within their
own ranks and the two factions with one another as to the
vital importance of this function to the industry as a whole.
In New York this week, Barney Balabon, president of
Paramount, told a group of his company's executives meeting
vnth circuit advertising-publicity directors, that the joint effort
of the three major branches of the industry is essential
to the industry's public relations needs.
Significantly, he said,
"All publicity cannot be based on Hollywood datelines, all
public relations efforts caimot be done by the association
(MPAA). There are more than 10,000 men and women in
the exhibition end of the business with intimate contacts in
their local situations. If we work together, we are bound to
succeed."
In Kansas City this week, William Ainsworth, president of
National Allied, gave indication of progress in the improvement
of relations within the industry when he spoke vn\.h a
friendly regard for producer-distributors and their problems;
and when he declared that Allied had "matured" into taking
a more conservative view on matters which, in earlier days,
had been targets for strong attack.
There was further evidence of the spread of this
friendly
Stctional Edition, $3.00 per year; National Edition, $7.S0
Vol. 55
JUNE 11,
No. 6
1949
i

attitude by the presence at this same Allied of Kansas-Missouri
meeting of R. R. Biechele, for
three decades a wheel-horse of
the "opposition" exhibitor group; of Homer F. Strowig, pastpresident
of that group, with C. E. "Doc" Cook, executive secretary;
and others who, supposedly look in the opposite direction.
In fact, numbered among the Allied membership here
are exhibitors who are active members in the TOA unit. So,
maybe, that gathering around the table and trying to see
things with a common-purpose view is
take hold.
really commencing to
In speaking of trade relations, Mr. Ainsworth cited an
unusual experience that exemplified confidence on the part of
exhibitor and distributor in one another and of fair dealing
on the part of both. And he wound up with this comment, "If
you're fair and play on the square, there is no problem that
can't be solved."
Reverting to public relations, O. F. Sullivan, president of
Allied of Kansas-Missouri, made this
observation, "Every dollar
that comes to
every branch of our industry comes through
that little hole in the boxoffice—from the public. We must,
therefore, leave no stone unturned in service we render to that
public. And we must not shirk in the responsibility we owe,
not only to those whose patronage we seek, but that we owe
to ourselves and to our industry. There is much we can do
to increase our stature in our communities. We should not
fail, as showmen and business men, to do it."
With producers and distributors sharing the responsibility
with exhibitors, the much-desired improvement in public relations
will be easier to attain. Yes, the signs look hopeful.
A Lesson Well-Learned
"Never make the same mistake twice" is a motto that must
have made an indelible impress on Jim Mote during his school
days. He didn't overlook insurance on the new building he
has nearly completed to replace his bumed-out little house at
Sterling, Okla. And a good thing it is, for during one of the
recent wind and rain storms, the roof of the new structure was
damaged. But this time Jim had "protection." Incidentally,
the new theatre is to be called "Friendship," symbolizing the
good-heartedness of the many people of the industry who
made it possible for Jim to get back in the business.
\Jz^^ /OKCtAfl.n^^^
'PuUc ^C€U^
Court Signs Order to End
Loew's-UA Partnership
Ciicuits will divide eight theatres now
operated through Penn-Pederal Enterprises
in Pittsburgh, Baltimore, Columbus and
Louisville: Justice department specifies move
will not bar future divorcement.
Paramount and E. V. Richards
Near End of Partnership
Tliere are 80 theatres in Richards' circuit
and its separation from Paramount has been
regarded as one of the most complicated in
the whole Paramount organization.
Schine Circuit Loses Move
To Transfer Trust Action
Circuit court of appeals denies motion
made by the chain to shift to an upstate
court the $2,500,000 triple damage suit initiated
by Hubert P. Wallace.
MPAA Sounds Out TOA Policy
On New Relations Campaign
Eric Johnston and Francis S. Harmon hold
"explanatory" informal discussion of many
industry problems with Ted R. Gamble, Gael
Sullivan and Robert W. Coyne.
Sidney Samuelson Resigns
As Allied Caravan Head
New chairman is Tiueman Rembusch, Allied
treasurer, whose headquarters are in
Indianapolis; W. A. Carroll, executive director
of the Associated Theatres of Indiana, is
statistical
director.
*
Kansas-Missouri Allied Unit
Renames All of Its Officers
Members at second annual conclave in Kansas
City June 7, 8 again name O. P. Sullivan
as president; Larry Larsen, vice-president,
and V. R. Stamm, secretary and treasurer.
Allied Rocky Mountain Unit
Re-Elects Its
-K
Officers
At second annual convention June 8, 9 in
Denver leaders chosen include John Wolfberg,
president; Robert Sm.ith, vice-president; Walter
Ibold, treasurer.
-X
Variety Clubs Take Over
Will Rogers Hospital
In a simple ceremony June 9 at Saranac
Lake. N. Y., the institution is turned over to
the clubs by Walter Vincent and accepted
by Robert J. O'Donnell, chief barker.
*
Future of Drive-In Theatres
Is SMPE Topic at Toledo
Various phases of auto theatres discussed
by Charles R. XJnderhill jr. of RCA Victor at
Society of Motion Picture ESigineers central
section meeting held June 10.

704 PLANNING AGAIN TO URGE
WIDE ARBITRATION CONFERENCE
Herman Levy Says Possibly
Some Govermnent Agency
Should Sponsor Parley
NEW YORJK—A call for an all-industry
parley to decide on an effective arbitration
plan and to seek a disinterested party, perhaps
a government agency, to sponsor it,
will likely be issued after the next meeting
of the Theatre Owners of America
board of directors, according to Herman
M. Levy, general counsel.
The date of the next meeting of TOA
directors has not been set yet, but Gael
Sullivan, executive director, said he hopes
the meeting can be convened June 20. In
the meantime, Arthur H. Lockwood, president;
Sullivan and Levy will be drawing
up a tentative plan to present.
WOULD HELP RELIEVE COURT
Early in April, the initiation of a workable
arbitration plan fair to all elements in the
industry came up for general discussion, with
the hope that after April 19, when rehearings
were due to open on the antitrust cases involving
the Little Three, 20th Century-Fox,
Warner Bros, and Loew's, the U.S. Department
of Justice or some other government
agency would sponsor an all-industry gettogether.
Almost immediately Herbert A.
Bergson, Department of Justice antitrust official,
threw cold water on the plan. There
was some talk of trying to enlist the cooperation
of the U.S. commerce department, but
interest lagged.
Now Levy feels that the time is ripe for
another attempt at cooperation in settling
a major problem. He repeats that the TOA
conciliation plan and the Smith-Berger plan
have met with a wide area of agreement, that
all that remains to be worked out are the
mechanics of an arbitration system.
He calls still
timely an article quoting him
Ask Court-Approved Fee
For Ascap Collections
NEW YORK—Ascap attorneys are trying
to induce the Department of Justice to join
in an application to ask the U.S. district court
in New York to modify the 1941 Ascap consent
decree so that music recording rights
can again be collected under a rate schedule
to be approved by the com-t.
This system, if approved, would be similar
to that used for public utilities In the years
prior to the establishment of public service
commissions. It would permit Ascap to continue
as collecting agent of performing rights
fees for its members, but it would require
Ascap to post a scheduled of rates with a federal
court judge. These rates could not be
changed without permission of the court.
This proposal grew out of a series of discussions
held with the Department of Justice
since the beginning of the year.
The talks started at tlie suggestion of
Ascap after Judge Vincent L. Leibell outlawed
the present system of collecting performing
rights fees from theatres last summer.
Leibell incorporated this ruling in a
decree which returned the performing rights
to Ascap members, prohibited Ascap from
making deals for these rights and prohibited
"I can't help but believe," Levy said, "that
some department of the government should
be interested in sponsoring an all-industry
meeting and thereby helping to eliminate the
suits now clogging the courts."
He would not say if he had any specific
government agency in mind, and he did not
wish to comment on what proposals for such
a meeting the TOA might make, saying that
the final decisions would have to be made
by the full TOA board. However, he said the
matter would be "top agenda" when the
board meets.
Asked for the Allied attitude toward such
a meeting, Abram P. Myers, general counsel,
said that no comment could be made at the
the Ascap members from refusing to bargain
present time as the matter would have to be
with producers seeking synchronization and
considered by the full Allied board, which performing rights.
will meet sometime in August or September.
Robert P. Patterson, Ascap attorney, has
The question of actively promoting such a
asked Attorney General Tom Clark to join
meeting has come up before within the TOA. with Ascap in requesting the U.S. district
As early as January 11, Lockwood at a dinner
in his honor in Boston, urged action,
court here to approve several amendments
to the 1941 consent decree under which Ascap
saying that the industry is "in the lap of the
had operated. These amendments would
courts," that it is "a target in the federal and
modify Leibell's decree, but would require
state legislatures" and that it is "in a state
the approval of Leibell and the ITOA, which
of siege."
filed the New York antitrust suit against
ATTEMPTED PLAN IN APRIL
Ascap. Both the 1941 decree and the Leibell
decree were handed down in the southern
district of New York. The amendments, if
which appeared in the April 9 issue of BOX-
OFFICE. This said that any general meeting
would first explore the willingness of all
sections of the industry to work toward an
over-all arbitration plan, and that the next
move would be to decide if areas of full agreement
and compromise are attainable. With
a favorable decision on those two point.s, the
industry could then get busy on working out
all the mechanics of a plan.
Only thi'ee arbitration cases, all affecting
clearance, have been filed since the first of
the year through established charmels. As
for the 155 conciliation boards set up by TOA
in different parts of the country, few cases
have been filed with them. Except for the
usual adjustments made by distributors with
complaining exhibitors, the recom-se has been
approved, would have no effect on the Minneapolis
decision handed down last year by
Judge G. H. Nordbye, who had also ruled
that the Ascap method of collecting fees
from theatres was illegal. This decision resulted
from a private damage suit filed by
Ascap against Bennie Berger, and Nordbye
dismissed Ascap's claims. The lawyers who
are negotiating a consent decree with the
Department of Justice have pointed out that
a decree settlement would apply thi-oughout
the U.S. because it would result from a federal
action in a matter affecting public
policy.
Leibell's decree has been appealed, and
hearings before the circuit coui't of appeals
have been postponed several times to permit
the consent decree negotiators to reach an
agreement.
There are two sets of negotiators. One
group, representing Ascap and the MPAA
copyright committee, has been meeting with
Clark in Washington. Another group, representing
SIMPP, RKO and Republic, has been
meeting with Department of Justice officials
in New York. Although RKO and Republic
are MPAA members, they have acted with
SIMPP because they do not own music publishing
companies. The major MPAA members—Warners,
Paramount, Loew's and 20th
Century-Fox—own about 12 of the leading
publishing houses—all Ascap members.
The SIMPP group favors divorcement of
music publishing interests from productiondistribution,
but it shares the MPAA-Ascap
opinion that a single agency is necessary for
the collection of fees. Multiple agencies, or
individual copyright negotiations, could
create chaos, they contend. They have been
trying to win over the Department of Justice
to their point of view. Several influential
government lawyers favor the breakup.
to the courts, and the amount of litigation
in so-called minor grievances, according to
Levy, is "well-nigh strangling the industry."
Missouri House Passes
Aisle Regulation Bill
JEFFERSON CITY, MO.—Senate Bill 80,
regulating the widths of aisles, location of
exits and other details of theatres and other
places of amusement, and outlawing a statute
enacted in 1877, was passed by the House
late Wednesday (8) by a vote of 102 to 8.
The measure, which was introduced by Rep.
Floyd Snyder of Jackson county, now goes to
Gov. Forrest Smith for his consideration.
Several suits filed under provisions of the
law have been dismissed in various courts,
whUe others still are pending.
8
BOXOFFICE June 11, 1949
i

PUBLIC RELATIONS DEPENDENT
ON BALABAN UNITY.
DECLARES
Future of Job to Require
Industry Joint Effort,
Para. Head Says
NEW YORK—Future public relations of
the industi-y will depend on the joint effort
of all three branches of the industry
production, distribution and exhibition,
said Barney Balaban, president of Paramount,
in a talk before a group of theatre
publicity and advertising directors at the
Hotel Astor on Tuesday (June 7).
The luncheon was the opening feature of
a two-day conference of 11 circuit representatives,
six of whom were from out of
town. The conference was called by Max E.
Youngstein, director of exploitation, publicity
and advertising for Paramount, for discussion
of the best sales approaches on "The
Heiress." It was attended by five top Paramount
executives—Balaban, Adolph Zukor,
Paul Raibourn, A. W. Schwalberg and Russell
Holman, all of whom spoke, except Holman.
OF SPECIAL SIGNIFICANCE
Balaban's talk was of special significance
because it preceded a Washington conference
called by Eric Johnston to discuss public
relations with Theatre Owners of America
executives.
"The industry is beset by many problems,"
Balaban said, "and for this reason this conference
is significant. It may be the beginning
of more extended cooperation. I hope
the MPAA can work together with exhibitors
to build better public relations. There is
much that can be done. All publicity cannot
be based on Hollywood datelines, all public
relations efforts cannot be done by the association.
There are more than 10,000 men
and women in the exhibition end of the business
with intimate contacts in their local
situations. If we work together, we are bound
to succeed.
"What can we do to restore glamor to this
business?"
Balaban digressed from the subject of public
relations to answer some of the recent
public statements that the industry has
reached a peak and is on a decline by saying
that the industry's boxoffice receipts are still
substantially ahead of 1941.
"There is much material to work with," he
went on. "All release schedules cannot be
made up of top product, but if we get the
right angles, we can put pictures over. If
you pick the proper approach, you can contribute
a great deal."
ZUKOR ADDRESSES GROUP
He referred to recent changes in the company's
distribution setup by saying weaknesses
had been removed and he hoped "the
new men will justify our faith in 1950."
Adolph Zukor made the emphatic assertion
that the only way to understand the picture
market is to study audiences.
"I confess I still do it," he said. "In fact
I went downstairs to the Paramount Theatre
twice yesterday for that purpose alone. The
only way to sell anything is to find out what
the customer wants."
BOXOFTICE June 11, 1949
Paramount field exploiteers are shown at their first meeting with Max E.
Youngstein, the company's new national director of advertising, publicity and
exploitation. The meeting was held in New York and preceded the gathering of outof-town
advertising and publicity experts from all over the country. Seated, left
to right: George Henger, Dallas; Bill Denziger, director of exploitation; Youngstein;
Bill Brooker, Philad«lphia; Arnold Van Leer, Boston; Win Barron, Canada.
Standing: E. C. Fitzgibbon, Chicago; Jim Castle, St. Louis; J. M. Joice, Washington;
Jim Lavine, Cleveland; Frank Starz, Interstate circuit; Carl Clausen, home office;
Leonard Allen, Atlanta; Everett Olsen, Charlotte, and Ed Wall, Albany.
"Sorrowful Jones" is the current attraction
at the Paramount.
Zukor gave it a sales analysis.
"It has story quaUty," he .said. "It has the
qualities that count with the high school
girls and boys; it appeals to adults, and, very
important, it has appeal for the grammar
school children. Two or three weeks from
now when it gets into the subsequents this
will be a tremendous asset. Think of the
millions of youngsters who will be out of
school."
Addressing himself directly to the 11 Paramount
field men present, he said: "Don't
think of yourself merely as exploitation men.
Exhibitor Advertising Aid
Stressed by Youngstein
NEW YORK—Paramount will increase
its cooperative advertising expenditures
if the exhibitor meets the company on
a "fair and equitable basis," according to
Max E. Youngstein, national director of
advertising, publicity and exploitation.
Youngstein stated this policy at the
windup of the two-day meeting of 11
circuit advertising and publicity directors,
June 7, 8, held to map sales and
ad campaigns for "The Heiress."
He also said that Paramount will incorporate
ideas in working out national
advertising campaigns on major product,
and take local angles into consideration.
In this connection Youngstein said Paramound
will develop "Heiress" campaigns
on a regional basis as well as on a national
basis, and work out campaigns for
first, second and subsequent runs.
He indicated that meetings with circuit
ad men similar to the one held on
"The Heiress" will be held on other pictures.
Think of every new approach on each picture—its
market possibilities. It's the extra
dollars you squeeze out of every film for the
boxoffices that counts. Report everything
you find out—even the failures. Things like
this can be helpful to the production department
where a lot of heartache and effort
are put into every picture."
Raibourn, who supervises the television activities
of Paramount and has an important
share in the publicity and advertising efforts,
said that he had been impressed by the
enthusiasm in the newer television branch
of entertainment.
Schwalberg was another who described the
conference as "significant."
"I don't think there is any point in telling
exhibitors they ought to get out and sell;
it's a lot of bunk," he said. "What we have
to do is work with them. Eighty per cent
of nothing is still nothing, if it doesn't turn
in dollars at the boxoffice. The first thing
I look at is the dollar totals at the bottoms
of the weekly reports.
"We don't get anywhere, if the theatres
don't get to the same place. Getting that
little extra something out of every picture is
our problem and it is the exhibitor's problem."
Other Paramount representatives present
were: Oscar Morgan, Robert M. Weitman,
J. J. Fitzgibbons, Jerry Pickman, Ben Washer
and William E. Danziger. Those present from
Buchanan & Co., Paramount advertising
agency, were Rudy Montegelas, William Boley
and George Richardson.
The guests included: Harry Browning, New England
Theatres, Inc.; Everett C. Callow, Warner Bros.
Theatres; Harry Goldberg, Greater IndioncipoHs
Amusement Co.; Alice N. Gorham, United Detroit
Theatres; William Hollander, B&K; Harry Mandel,
RKO Theatres; Seymour Morris, Schine circuit; James
Nairn, Famous Players Canadian Corp.; Frank Starz,
Interstate circuit. Inc., and Dan Terrell, Loew's, Inc.
The Paramount field men present were: Leonard Allen,
Atlanta; Win Barron, Toronto; William F. Brooker,
Philadelphia; James Castle, St. Louis; E. G. Fitzgibbon.
Chicago; George Y. Henger, Dallas; J. M.
Joice, Washington; James Levine, Cleveland; Everett
Olsen, Charlotte; Arnold Van Lear, Boston, and Edward
J. Wall, Albony-

Warner Plans Into 1950 J^^^^f^tr
Given at Sales Meet
NEW YORK—Warner Bros, has 38 features
completed or ready for starting. Jack L. Warner,
executive producer, told home office executives
and sales representatives at the
opening session of the Warner three-day international
sales convention at the Waldorf-
Astoria hotel on Thursday (9i. Ben Kalmenson,
vice-president in charge of distribution,
presided at the meeting, the first annual sales
gathering in three years.
In his outline of production plans for this
year and into 1950, Jack Warner said: "There
never has been a sales meeting in the 40-odd
years of the company that has been so
equipped—so geared to go—so fully prepared
for the futui-e, as this one.
"What has been happening in this company
in the past few months that you have been
hearing about took much courage. Adding
new stars, buying new properties, at such a
time was electrifying and the trade hasn't
stopped talking since."
Warner pointed out that the company now
has 40 stars, and he declared the company's
future "was never more brilliant."
COULD GO TEN YEARS AHEAD
"How far can we look ahead?" he asked,
and answered his own question by saying:
"I could say that we have plans and commitments
that could take this meeting
through the year 1960. but for practical purposes
I am going to mention only the productions
completed, or actually ready to be
made for the balance of this year and next
year. These are not fond hopes or blue sky
dreaming."
Other major discussions of the meeting
were geared to the expanded production plans
for the future, as recently blue-printed by
Harry M., Jack I. and Albert Warner. Important
story properties were outlined and stress
was laid on the greatest list of stars in the
company's history.
Mort Blumenstock, vice-president in charge
of advertising and publicity, discussed plans
for the releases for the remainder of the current
season, including: "The Pountainhead,"
starring Gary Cooper and Patricia Neal, July
2: "The Girl From Jones Beach," starring
Virginia Mayo and Ronald Reagan, July 16;
"Look for the Silver Lining," starring June
Haver, Ray Bolger and Gordon MaCrea, July
30, and "The Lady Takes a Sailor," starring
Jane Wyman and Dennis Morgan, in August.
Titles and casts of pictures scheduled for
release to the end of this year as well as for
those in advanced stages of production were
reported in BOXOFFICE (April 23). Additions
announced by Jack Warner are as follows:
"The Lady Takes a Sailor," starring Jane
Wyman, Dennis Morgan and Eve Arden; directed
by Michael Curtiz and produced by
Harry Kurnitz.
"The Story of Seabiscuit," in Technicolor,
starring Shirley Temple, Barry Fitzgerald and
Lon McAllister: directed by David Butler and
produced by William Jacobs.
"Hollywood Raffles," a special to be produced
by Bryan Foy.
"Smuggled Gold," a Bryan Foy special to
be produced by Bryan Foy.
"Only the Valiant," starring Gregory Peck;
produced by William Cagney.
"A Lion in the Streets." starring James
Cagney; produced by William Cagney.
"The Hawk and the Arrow," in Technicolor,
starring Burt Lancaster; produced by Harold
Hecht.
"The Daughter of Rosie O'Grady," in Technicolor,
starring June Haver, Ray Bolger and
Gordon MacRae; directed by David Butler
and produced by William Jacobs.
"The Breaking Point," starring John Garfield;
produced by Jerry Wald.
"The Candy Kid Levels," in Technicolor,
starring John Wayne and Ruth Roman; produced
by William Jacobs.
"Stop! You're Killing Me," in Technicolor,
starring Danny Kaye; directed by David Butler
and produced by Harry Kurnitz.
"Always Leave Them Laughing," previously
announced as a starring vehicle for Danny
Kaye, will, instead, star Milton Berle. Jerry
Wald will produce.
THOSE WHO WERE PRESENT
In addition to the three Warner brothers,
Kalmenson and Blumenstock, other executives
present were: Samuel Schneider, Harry
Kalmine, Norman Moray, Wolfe Cohen, Roy
Haines. Jules Lapidus, Norman Ayers, I. F.
Dolid, Ed Hinchy, Clayton Bond, Bernard R.
Goodman, Harry Goldberg, Howard Levinson,
Harold S. Bareford, R. A. McGuire and
Charles Baily.
District managers who attended were:
George W. Horan, New England, with headquarters
in Boston; Clarence Eiseman, metropolitan, with
headquarters in New York; Robert Meltzer, mid-
NEW YORK—Warner Bros. Pictures, Inc.,
and subsidiary companies report a net profit
of $5,624,000, after provisions of $3,700,000 for
federal income taxes, for the six months
ended Feb. 26, 1949. This compares with
$7,311,000, after provision of $5,200,000 for
federal income taxes, for the corresponding
period last year.
This net profit for the six months is
equivalent to 77 cents per share on the
7 295.000 shares of common stock outstanding,
compared to $1 per share for the corresponding
period last year.
Prior to the close of the last fiscal year,
ended Aug. 31, 1948, the film rentals and
costs and expenses of the principal subsidiary
companies operating in foreign territories
were included in the consolidated profit and
loss but the equity in undistributed earnings
of those companies was deducted in arriving
at the net profit of the combined companies.
Thereafter only the American company's
share of the foreign film rentals which was
remittable in dollars has been included in
the consolidated income account.
Film rentals, theatre admissions, sales, etc.,
after eliminating inter-company transactions,
for the six months ended Feb. 26, 1949,
amounted to $68,520,000.
Atlantic, with headquarters in Washington; Charles
Rich, central, with headquarters in Cleveland; Harry
A. Seed, midwest, with headquarters in Chicago;
Hall Wctlsh, prairie, with headquarters in St. Louis;
lohn F. Kirby, southeast, with headquarters in Dallas;
Henry H. Herbel, west coast, with headquarters
in Los Angeles, and Haskell M. Masters, Canada,
with headquarters in Toronto,
Branch managers attending
were:
R, S. Smith, Albany; Al Daytz, Boston; E, A,
Catlin, Bulfalo; Carl Goe, New Haven; Ben Abner,
New York; William G, Mansell, Philadelphia; Fred
W. Biersdorf, Washington, D. C; I. S, Abrose, Cincinnati;
J. M. Wechsler, Cleveland; C. W. McKean,
Indianapolis; F. D. Moore, Pittsburgh; A. J. Shumow.
Chicago; W. D, Woods, Detroit; Nat Marcus, Milwaukee;
Art Anderson, Minneapolis; R. H. Dunbar, Des
Moines; R, C. Borg. Kansas City; F. J. Harmon,
Omaha; Lester Bona, St. Louis; W. C, Williamson
jr., Atlanta; R. J. lannuzzi, Charlotte; Luke Conner.
New Orleans; Vernon Adams, Dallas; Ed Williamson,
Memphis; G, Livingston, Oklahoma City; E, A.
Bell, Denver; Fred Greenberg, Los Angeles; Al
Oxtoby, Portland; William F, Gordon, Salt Lake
City; A, Shmitken. San Francisco; Vele StewcJrt,
Seattle; Maurice Sailer, Calgary; Gratton Kiely,
Montreal; Mickey Komarh, St. John; T, Coval, Toronto;
Earl H, Dalgleish, Vancouver, and Frank Davis,
Winnipeg,
Foreign representatives at the sessions were;
Peter Colli, manager of the Caribbean division;
James O'Gara, manager of the Pacific division;
Armando Trucios, mrfnager for Argentina; Stanley
Higgmson, general manager for Australia, and Ar.y
Lima, manager of the new Atlantic division of South
America.
Members of the home office advertising and
publicity departments present included:
Gil Golden, Larry Golob, Charles Steinberg, Bill
Bromberg, Sid Retchetnik and Leonard Spinrad,
IP-

Dave Palfreyman Quits
MPPA Affiliation
WASHINGTON—Dave Palfreymatl. for 20
years exhibitor relations head nf the Motion
Picture Producers and
Distributors Ass'n and
then of the Motion
Picture Ass'n of America
left his office last
week for good. He
concluded 25 years of
association with the
top producer group.
M P A A President
Eric Johnston said he
does not expect to
name a successor to
Palfreyman. The ex- D^^*" Palfrcyman
hibltor relations portfolio and the community
relations job are both going under the wing
of Francis Harmon, association vice-pre.sident.
Harmon was widely known in the industry
as executive director of the War Activities.
Committee during the shooting war.
PalfrejTnan notified Johnston several
months ago that he would leave MPAA rather
than work under Harmon, and he stuck to
his guns in the face of repeated attempts by
Johnston and other association officers to
persudae him to remain and to work under
Harmon. For the past several months Palfrejnuan
has felt his authority to represent
MPAA at exhibitor gatherings uncertain, and
he has cancelled earlier plans to appear at
conventions in San Francisco, Miimeapolis
and Dallas.
Johnston lauded Palfreyman's "integrity
and devotion to the best interests of the motion
picture industry," and wished him all
success in any future undertakings. What
future undertakings Palfreyman will essay
he carmot say now.
A native of Angola, Ind., Palfreyman said
he may return to his home state and purchase
two or three theatres. He has other
interesting offers of employment, however,
and Is not yet decided, he said.
Palfreyman organized the theatre service
department of the MPPDA in 1929 and headed
it ever since as it changed in name and was
absorbed in the MPAA. He first affiliated
with the organization in 1924, when he was
executive secretary of the Detroit Film Board
of Trade. In that post he worked out a voluntary
uniform zoning and clearance plan
for the state of Michigan, was instrumental
In promoting the Detroit Film Exchange
building and published the first annual directory
of theatres.
Disney Books British Girl
As the Voice of 'Alice'
HOLLYWOOD—Set as the voice of "Alice"
In Walt Disney's feature-length cartoon.
"Alice in Wonderland," is Kathryn Beaumont,
11-year-old London-born daughter rf
Kenneth Beaumont, British actor and singer.
She replaces Margaret O'Brien, circumstances
having prevented the latter moppet from accepting
the speaking title role in Disney's
Technicolor musical version of the Lewis Carroll
story.
Also booked as voices are Richard Haydn,
who plays the "Caterpillar"; Ed Wynn and
his son Keenan, in the respective roles of the
"Mad Hatter" and the "March Hare."
New Approach to Quota
Is
Based on U. S. Aid
NEW YORK—Future discussions with the
British on quota and remittance problems
will be at the government level with American
film interests presenting a united front
if the boards of directors of the Motion Picture
Ass'n of America and the Motion Picture
Export Ass'n approve an agreement worked
out June 3 in Washington by Eric Johnston
and Ellis Arnall, president of the Society of
Independent Motion Picture Producers.
Things began to happen fast after the June
3 conference. Johnston called a meeting of
the MPAA and MPEA boards for June 9, but
found he couldn't get quorums, so he postponed
the sessions to Jime 13 in New York.
A joint statement issued by Johnston and
Arnall after the Washington talk described
it as "amicable." It may also have been
historic.
BRI'nSH MOVES SURPRISE
Anglo-American film council sessions may
be dropped. Another meeting had been
scheduled for August in London.
Many moves by the British government
have been surprises to British film men as
well as American. The original 75 per cent
ad valorem tax on American films more than
a year ago was preceded by a campaign
against American films. The subsequent agreement
which ended the tax and impounded
all American film income except annual remittances
of $17,000,000 was followed by the
sudden imposition of a 45 per cent quota,
which was recently reduced to 40 per cent.
State department aid was sought when the
45 per cent quota was imposed and it was announced
that Ambassador Lewis Douglas
had been requested to protest in London. If
he did, the protest was so mild that it never
was made public.
When Dean Acheson became secretary of
state, California congressmen joined in insisting
upon action. Acheson has said a verbal
protest was made, but it was obvious from
the British papers that nobody over there
took it seriously.
When the recent Anglo-American film
council meeting was held here a vague statement
which followed started Arnall into action
and the situation became embarassing
in several areas. Arnall contended that any
proposals which secured favors for MPAA
and MPEA members which did not also apply
to the independent producers would be outside
the scope of the Webb-Pomerene act
which makes joint action possible between
companies in the foreign field and would be
a violation of the antitrust laws.
Arnall was definitely vocal. His frequent
visits to the Department of Justice, the State
department and to members of both houses
of Congress attracted such general attention
that the British began to comment on the
disunity over here.
When Harold Wilson, president of the British
Board of Trade, returned to England from
Canada he described his conference in Toronto
with Johnston as a discussion of "pleasantries"
and Foreign Secretary Bevin told
the U.S. State department there could be no
further quota change for at least a year.
All film executives agree that what the
British government does to American films
has repercussions throughout the Empire and
in other areas.
ARNALL IS
PERSISTENT
The understanding is that Arnall will suspend
his public and private attacks until he
receives assurance that the MPAA will work
with him, or permit him to work with it.
California members of both branches of
Congress have pointed out the advantages of
a united front and are prepared to make the
problems of the industry a feature of the debate
on appropriations to implement the
ECA's activities for the next fiscal year.
State Department Rules British
Had Right to Impose Quota
WASHINGTON — The State deparment
has reluctantly
concluded that the
British film quota does not violate
any international agreements. Senators
Knowland and Downey and Rep. Cecil
King, all of California, were informed
this week in identical letters from Undersecretary
of State James Webb. Thus
this government—although it was presumably
waiting for a legal brief on the
matter from MPAA and perhaps from
SIMPP—has already indicated its unwillingness
to slug It out with the British
on the basis of current reciprocal
trade agreements.
Robert Burns, counsellor to the British
embassy, maintained when he talked
to the State department last month that
his government was on firm legal ground
in insisting upon the film quota. King,
a member of the house ways and means
committee and one of its experts on
trade and tariff matters, differs with the
British position, however, and has promised
to try to interest his committee in
the subject.
The State department, sympathetic
though it may be to the Hollywood problem,
cannot negotiate unless the British
wish to, Webb wrote, and anything to
be gained must depend upon "what we
can offer."
The MPAA brief was due to be filed
at the weekend or early next week.
There was a possibility that it would
also bear the signature of SIMPP General
Counsel Robert J. Rubin, going to
the State department as a joint offering.
BOXOFFICE June 11, 1949 11

'TftcH^ ^ind S(^^^*t^
Drive-ins Booming
^RIVE-INS are popping up so fast the
statisticians can't keep up with them.
They now estimate that about 1,000 will
be in operation before the summer is over.
In the past four weeks one permit has
been granted in 37 states and two provinces
of Canada, construction has begun on 67.
another 45 have been opened. The opening
rush was due to a desire to get going for
the Memorial day weekend. A similar rush
is predicted for the Fourth of July weekend.
North Carolina tops all the states with
a total of 200 and more coming along.
Kleven are now under construction in that
state.
Massachusetts has ten under construction.
Rve have been started in the past
month in Canada. By states, those under
construction are: California, 1; Connecticut,
5: Florida, 3; Iowa, 5; Kansas, 1; Kentucky,
2; Massachusetts, 10; Missouri, 5;
New Hampshire, 4; New York, 4; New Jersey,
1; North Carolina, 11; Ohio, 1; Pennsylvania,
3; Texas, 4; West Virginia, 1.
Openings in the past four weeks follow:
Alabama, 3; Arkansas, 2; California, 1;
Florida, 1; Illinois, 5; Indiana, 1; Iowa, 8;
Massachusetts, 3; Michigan, 1; New Hampshire,
1; New York, 2; North Dakota, 1;
Ohio, 2; Oregon, 1; Pennsylvania, 11;
South Carolina, 1; West Virginia, 6; Wisconsin,
5.
There is still some doubt about the paying
of royalties under the patent held by
a New Jersey firm, but this problem will be
solved for the future by the expiration of
the patent this year. No move has been
made as yet to take an appeal to the Supreme
Court from the circuit court decision
in Boston ruling the patent invalid.
Only five protests against drive-in construction
have been made in four states
Arizona, Connecticut, Massachusetts, New
Hampshire. The Connecticut protests were
made in restricted residential areas in
Greenwich and Hartford.
The Massachusetts protest was from
Athol on the ground that the pictures were
too noisy. Apparently a drive-in at Athol
has an old-fashioned loud speaker at the
screen instead of in-car speakers. A similar
protest was made at Brentwood, N. H.
As a result, a bill was introduced in the legislature
to permit residents, by petition, to
ask the closing of the Brentwood house.
The Arizona protest was at Tucson. It was
made by owners of residences.
In Wisconsin the state police insisted that
a drive-in owner pay for traffic officers.
Clarksburg, W. Va., turned up a freak
complaint. The owner of a herd of cattle
contended that a western scene on the
screen started a stampede in a nearby field.
This probably was another of those oldtime
drive-ins with a screen loud speaker.
Exhibitor Relations
JF the Motion Picture Ass'n of America
goes through with its plan to enlist exhibitor
support in the development of better
public relations, it may encounter many
By JAMES M. JERAULD
surprises. One of these will be discovery
of the fact that in hundreds of mediumsized
towns and cities exhibitors are openly
hostile to the women's organizations
who want to decide what pictures should
be shown. This hostility is due to experiences
accumulated over a period of years.
Many theatre owners and a lesser number
of managers are prominent citizens in
their communities who are engaged in
varied civic activities. Others are not interested
in public relations and often use
bad judgment in their advertising and exploitation.
These are in the minority.
MGM has made a thorough study of
conditions at local levels. It has about 150
men in the field qualified to address public
gatherings. It has three men operating
out of the home office—H. M. Richey,
Maurice N. Wolf and Mike Simons—who
devote all their time to exhibitor and public
relations and have prestige. They cultivate
friends for the industry and spend
little time on the industi-y critics.
Everybody agreees there is plenty of room
for improvement in industry public relations,
but if it is to be done on a local level,
close cooperation with exhibitor organizations
will be a prime requisite, and some
extended missionary work will be needed.
United Pressure
^NYBODY who wants to look at an example
of united pressure in behalf of
a national industry can find it by glancing
through the trade press for the past
three weeks. Harold Wilson told exhibitors
in Canada they should play more British
films. The Canadian Board of Censors issued
a statement saying there was an increasing
demand for British films. Wilson
returned to England and said he had talked
"only pleasantries" with Eric Johnston, because
"there was nothing to negotiate."
Of course, this will not mean anything iit
Canadian boxoffices until somebody convinces
Canadian men and women they
should go to the theatres for patriotic reasons
rather than entertainment, but it
shows how hard the British are trying.
Month oi Decision
TUNE may be the month of decision for
the antitrust case involving Loew's,
or may not mean something.
Warner Bros., United Artists, Universal-
International and Columbia. The summer
recess of the federal courts starts at the
end of the month. June 11 is the third
anniversary of the first decision. This may
In Washington the Department of Justice
has told Schine representatives they
have to decide whether they want a consent
decree or further court hearings.
WB to Show 'Lining'
NEW YORK—"Look for the Silver Lining,"
Warner Bros, musical in Technicolor starring
June Haver, Ray Bolger and Gordon MacRae,
will be tradeshown nationally July 5. The
feature will be nationally distributed July 30.
Paramount Ad Post
To Sid Blumenstock
NEW YORK—Sid Blumenstock has been
appointed Paramount's advertising manager
to succeed Stanley
Shuford, who resigned
several weeks ago, it
was officially announced
Friday, June
3, by Max E. Youngsteln,
director of advertising,
publicity and
exploitation.
Blumenstock, who
has been affiliated
with the 20th Century-Fox
advertisingpublicity
department
Sid Blumenstock
since 1938, will take
over his new duties June 20. Since 1944 he
has been supervising the 20th-Fox field exploitation
staff. He started in the production
end of the motion picture business at
the Famous Players-Lasky studio in Astoria,
L. I., and later was with the First National
studio on the coast
He also has been a theatre manager, has
conducted hi^ own theatre accessory business
and was advertising and publicity director
for Warner South Jersey theatres.
Arthur Greenblatt Heads
Screen Guild Sales
HOLLYWOOD — Succeeding F. A. Bateman,
who recently vacated the post, Arthur
Greenblatt has been
named general sales
manager for Screen
Guild Productions.
Formerly the company's
eastern sale>
chief, Greenblatt wa>
elevated to the top spot
by Robert L. Lippert.
president of SGP and
Lippert Productions.
In the mdustry since
1922, Greenblatt has
been connected with
such companies as
Educational G a u-
Arthur Greenblatt
mont-British, PRO and Monogram. He was
eastern divisional sales manager for the latter
firm for four years until joining SGP in 1947.
20th-Fox Puts Silliphant
In Charge of Promotions
NEW YORK—Stirling Silliphant, who has
been handling tieups with advertising
agencies for 20th Century-Fox,
has also
been placed in charge
of special events and
promotions for the
company. He will work
with Rodney Bush, exploitation
manager,
and will concentrate
on special exhibitor
service, world premiere
activities and regional
saturation campaigns.
Stirling: SilUphant Silliphant left June
6 for Denver to confer with Fox Intermountain
theatre officials about the opening of
Will James' "Sand" June 28.
12 BOXOFFICE June 11, 1949

TRADi;
SHOWS
JUNE 23"'
(Except Los Angeles,
New York-New Jersey
June 22nd)
IN THE GOOD OLD
SUMMERTIME'^
(TECHNICOLOR)
MG-M presents JUDY GARLAND • VAN JOHNSON in "IN THE GOOD OLD
SUMMERTIME" • S. Z. "Cuddles" Sakall • Sprins Byinglon • A ROBERT Z.
LEONARD Production • Color by TECHNICOLOR • Written for the Screen
by Albert Hackett. Frances Goodrich and Ivan Tors • From a Screen Play by
Samson Raphaelson and a Play b> Miklos Laszio • Directed by ROBERT Z.
LEONARD • Produced by JOE PASTERNAK • A Mciro-Goldwyn-Maycr Picture
CITY

7iJ€i^/U*tfCo*t
\irHETHER IT MEANT the end of internal
''squabbUng in the struggle for foreign
film markets remained to be seen, but last
week's peace conference between Eric Johnston
and Ellis Arnall, presidents of the Motion
Picture Ass'n of America and the Society
of Independent Motion Picture Producers, was
the most hopeful thing yet. Unless there is
a reversal of the policy voiced by MPAA, It
probably means the end of the Anglo-American
FUm CouncU as an important factor,
with the new emphasis to be upon shoulderto-shoulder
action by the whole industry and
the State department.
The two associations pledged themselves
"to act unitedly" in demanding a stiff new
protest to the British by the State department
and to "work closely together in all
areas and in all situations where American
motion pictures are treated unfairly or discriminated
against by foreign governments.
We feel it is the responsibility of the State
department to intercede in all cases where
foreign governments Impose unjust quotas,
restrictions and other bui-dens."
They found the British rejection of the recent
official protest "completely unacceptable."
This, in effect, Johnston was rejecting
the British proposal that the governments
of the two countries sit back and see what
the Anglo-American Film council could work
out.
(It was learned here unofficially that the
future of the council had been discussed at
length, with general agreement that if it
does meet again it will not play an important
part.)
DESPITE THE NEW UNITY in a policy
which both groups have separately supported—that
of asking for government
action, it was significant that ArnaU has
made no move to discourage Investigation
of the Film Council and of the Motion Picture
Export Ass'n. Obviously anxious not to
sound a sour note after the two-hour conference
with Johnston—at Johnston's Invitation,
Amall left Washington at the weekend
in extreme good humor for a trip to Georgia
and then to Hollywood.
He said he was encouraged by the meeting
with Johnston and hopeful that real cooperation
between the two producer groups would
be helpful in fighting the battles ahead for
foreign markets. At the same time he said
it must be remembered that the interest of
the two groups is divergent in matters of domestic
film selling.
Prior to the meeting with Johnston, Arnall
had explained that the "SIMPP battle cry is
competition—we love it." He obviously does
not believe MPAA members seek competition
in film selling.
Johnston's office made it plain that MPAA
had been seeking government aid as strongly
and consistently as SIMPP, recalling public
requests for such aid from Johnston as much
as a year ago. There was reluctance to talk
of the proposed new agreement reached during
the recent Anglo-American Film council
meet, which now seems to be better left unmentioned.
The joint statement held that the quota
"is a matter that far transcends the interests
14
^efu)nt
By ALAN HERBERT
alone of the American motion picture industry.
It threatens the American national policy
of fostering and promoting freer and expanding
international trade, and should be
of serious concern to our government."
Arnall was accompanied by SIMPP General
Counsel Robert J. Rubin, in his twohour
session with Johnston, while the latter
was flanked by Joyce O'Hara, executive assistant;
Edward T. Cheyfitz, assistant to the
president; Francis S. Harmon, vice-president;
J. G. McCarthy, international director; Sidney
Schreiber, general counsel; Treasurer
Fred DuVall; Jack Bryson, legislative director,
and Ken Clark, information director.
• * •
IN RADIO CIRCLES they're guessing now
that it will be at least another year before
there is any break in the present heap of obstacles
in the path of television. Last month's
announcement by the FCC that it is considering
providing for color TV was seen as the
crusher, so far as early resumption of television
licensing is concerned.
It is interesting that the announcement
came from the FCC just a few days after
Earl Sponable of 20th Century-Fox had filed
a report on his company's experiments with
theatre TV. Sponable had guessed that because
of the fact that it would not mean any
great loss in equipment already in use, color
transmission might become an important part
of theatre service before it is widely accepted
in the home.
One thing seems certain—the apprehension
of exhibitors a year ago that television was
going to march right in and soak up their
business has vanished. While television is
not to be disregarded as a competitor of Increasing
importance, there is much less panic
talk in connection with it than there was a
year ago.
THE MAJORS AGAIN HAVE replied in
the Supreme Court to a request that the high
tribunal review the Momand case. In this
case, grandaddy of the triple-damage suits,
A. B. Momand was awarded nearly one million
dollars in damages by a Boston jury, only
to have the judgment set aside by federal
Judge Charles Wyzanski.
The court refused last month to review the
case, but has been asked again to go Into it,
with the request based in part upon the Supreme
Court decision of last year in the
Paramount case. The majors have replied
that the new request for review offers no
compelling reasons not included in the first
petition, which the court rejected last month.
• •
Connecti-
REP. JOHN DAVIS LODGE of
cut told the House last week in a special report
on U.S. propaganda overseas that some
way must be worked out to make it profitable
for American distributors to show their films
in Europe. Despite all the preoccupation of
the State department with the problem, he
said, "the tangible results so far are not
very large."
Lodge voiced a plea for increased government
effort to get American films into European
theatres, and suggested direct government
subsidies to press and radio as well.
Loew's Starts Selling
Popcorn in
Theatres
NEW YORK—Loew's has dropped its
long-standing opposition to popcorn sales
and consumption in theatres, and has
started to sell the product in some of its
New York and out-of-town outlets. Eventually
all or nearly all of its 131 theatres
will have popcorn warmers, according to
John Murphy, head of maintenance.
Loew's is the last of the big five chains
to sell popcorn. Approximately 84 of
104 RKO-operated theatres sell the product.
Paramount theatres also sell popcorn,
but not in the New York or Brooklyn
Paramount houses. Popcorn merchandising
also is part of the Warners
and National Theatres (20th-Fox) concession
operation. The number of theatres
involved has not been reported.
Murphy said that Loew's decided to
fall in line with the other circuits and
independent houses when managers discovered
that they could not keep popcorn
out of the theatres. Several attempts had
been made in the midwest to bar patrons
with popcorn bags.
Since popcorn was coming into the theatres,
Loew's executives decided that the
circuit might as well sell it and make the
profit. Murphy said.
MGM Into Overdrive
For 25lh Birthday
HOLLYWOOD—Now that MOM's Silver
Anniversary celebration Is officially under
way—the company's Culver City studio was
founded in June 1924—Leo's advertising, publicity,
exploitation, production and distribution
branches are shifting into overdrive in
beating the drums for the quarter-century
observance.
Under the joint leadership of Howard Dietz,
vice-president and director of advertising,
publicity and exploitation, and Howard
Strickling, studio publicity chief, the east and
west coast baUyhoo departments are deluging
newspapers, general and fan magazines,
trade papers and radio with material relating
to MGM's past, present and future.
Initial broadside was fired last February
when some 80 company executives journeyed
to the studio for the first conference held In
Hollywood in 12 years. Later the California
legislature adopted a resolution congratulating
Leo on his 25th birthday. National, fan
magazine and newspaper feature stories are
recapitulating past MGM film achievements
as well as the new releases in the company's
"Anniversary Pictures" group.
SenatorWiley Heaps Praise
On U-I's 'Illegal Entry'
WASHINGTON—The good things done by
the film industry are too often overlooked
by members of Congress, Sen. Alexander
WUey (R., Wisconsin) said Wednesday as he
praised Universal's "Illegal Entry," which
had its world premiere here that evening
before top government officials. The senator
told his colleagues he rarely comments upon
films "but I do feel that too often we
neglect to point out worthwhile Hollywood
films on worthwhile subjects."
BOXOFTICE June 11, 1949

THt
^uc. .« '^
t
^^^
S?5
GALA ALL-STAR PREMIERES!
^
y»PAGE
6
y*PAGE
5
* PAGE
5
Paul Douglas, Linda Darnell, Jean Peters
build local industry good will with
Hollywood Premiere excitement and glamor
in St. Louis, Pittsburgh for
IT
HAPPENS EVERY SPRIt^G
SATURATION, REGIONAL PREMIERES!
The whole West will
be covered by
gigantic 150 day-and-date 4th of
July regional Premiere for
Will James' SAND color by Technicolor
REDUCED CLEARANCE, MULTIPLE RUNS!
MR. BELVEDERE GOES TO COLLEGE
First-time simultaneous 18 theatre Subsequent
Run showing makes history in Philadelphia.
Business up 50% to 300%
y/^fi^ii^^/^s
u^if^ea^ iMi/^se/^o~. /
CENTURY- FOX

, ,
,
TT i^ D^^^:^ Screen Guild to Conduct
Heineman lo nemam
As EL Sales Chief
NEW YORK — Whether or not Edward
Small acquires control of Eagle Lion, William
J, Heineman will continue
as vice-president
in charge of distribution.
Heinemans services
are reported to
have been included in
the deal discussed on
the coast last month
by Robert R. Young.
who controls EL
through Pathe Industries,
and Small.
Heineman has denounced
as "untrue William J. He.neman
and outrageous" reports that he may transfer
to Universal-International. He said that
he intends to remain with Eagle Lion and
that his relations with Young are "wholesome."
Heineman went to EL nearly two years ago
from Universal-International, where he had
been general sales manager in charge of the
J. Ai-thur Rank division. He has remained,
however, a member of the board of the J.
Arthur Rank Organization in this country.
EL Deal With Small
'Very Much Alive'
NEW YORK—Negotiations for the sale of
a controlling interest in Eagle Lion to Edward
Small are "still very much alive." according
to EL sources. Progress is slow because
of the difficulty in raising the $7,000,000
to $8,000,000 necessary to complete the deal
and provide additional funds for EL production.
There has been no production since last
fall.
Yates to Tour Exchanges
On 'Red Menace' Sales
HOLLYWOOD—A minimum initial
appropriation
of $500,000 has been set aside by Republic
to exploit and merchandise its anti-
Communist drama, "The Red Menace," and
President Herbert J. Yates, who declared he
has "never sold pictures before," will undertake
a tour of 32 key U.S. cities on behalf of
the opus.
Yates and Republic have been cited by the
senate fact-finding comnaittee on un-American
activities in California "in recognition of
the great contribution that has been made by
Republic studios in the fight against those
forces who seek to deprive the American people
of the freedoms we cherish all so dearly
... " and commending Republic and
"those persons who have so courageously assisted
in this production."
Declaring "The Red Menace" is "one picture
I am going to personally help distribute
through the length and breadth of this
land," the Republic president disclosed he
win add to his public relations group more
than 50 men to carrj' the exploitation campaign
throughout the country.
RCA Dividend Is 87V2C
NEW YORK—The board of directors of
RCA has declared a dividend of 87 H cents
per share on the outstanding shares of $3.50
cumulative first preferred stock for the period
April 1 to June 30.
16
contest for collections
LOS ANGELES—Screen Guild Productions'
fii-st annual Dollar Collection roundup contest
for branch managers, salesmen, bookers
and other exchange personnel will get under
way June 12 and continues through September
24. Cash and prizes totaling $10,000 will
be awarded winning participants.
Robert L. Lippert, SGP president, disclosed
the contest has been divided into two partsone
for branch managers whose exchanges
finish with the highest percentages of collections
against set quotas, the other for
bookers, based on the sale of product other
than current 1948-49 films.
Prizes include two new automobiles, four
television sets, two 16mm camera and projector
sets, two chronometer wrist watches
and $2,850 in cash.
Asks Distributors
For Playing Time!
Bid
NEW YORK—Putting the shoe on the
other foot, as it were, J. H. Harrison,
film buyer for the WUby-Kincey Service
Corp., sent identical registered letters
to four distributors in which he
asked them to bid for playing time
over the July 4 holiday in three of the
circuit's houses.
Harrison insists this is no "gag," but
an endeavor to learn "whether distributors
will show the same interest
in competing among themselves which
they show in having their customers
compete with one another."
The letter, dated June 1, and which
was sent to Loew's, Inc., RKO Radio
Pictures, 20th Century-Fox and Universal-International,
follows:
There is open the highly desirable July
4th holiday in the following theatres:
Tennessee—Knoxville 7/3-G
Tivoli—Chattanooga 7/3-6
Paramount—Montgomery 7/3-6
Following the recent custom in this business,
we wish to give the privilege of this
run to the best bidder. Will you, therefore,
advise us immediately such pictures
as you wish to have compete for this
playing time.
Will you please make a separate offer
for each theate and for each such picture,
setting forth the following:
1. The terms you expect, which may
be o flat amount, a flat guarantee
against percentage, or percentage
only. It may include a minimum
guarantee to the theatre.
2. The amount of money which you
will spend as your share in advertising
the picture.
3. The clearance which you offer.
We reserve the right to reject any 3r
all bids.
you are awarded the playing time thus
If
offered, a confirmation will be mailed you
prior to June 15. In order that youi offer
may be considered, however, it must be
received, addressed lo the above address,
prior to June 10.
If you desire to avail yourself of the
privilege or competing for the above playing
time, please notify us to that effect.
The distributors did not take it seriously
and did not reply inside the
deadline June 10.
Theatre Construction,
Openings and
CONSTRUCTION:
Sales
Campbellsville, Ky—$75,000 drive-in by Sinclair
syndicate. Ott Marcum ot Louisville, general con-
Iractor. Martin Bros., excavating. Henderson hlectric,
installcrtions. ^
Canton, Ohio—South Theatre, 700 seats, under way
for Sheehan Bros.
Cheviot. Ohio—650-car drive-in on Hcnriscn pike,
costing $175,000, under way for Auto In-Theatre Co.,
Jerome J.
Kunz, manager; architect, Anthony Kunz
& Sons, Inc.
,
Cheviot. Ohio—800-car drive-in under way tor
Palozzolo Bros, and Rube Shor.
, ,. .u
Hamilton. Ohio—George Turlukis, who has the
RossviUe, Hamilton, is building a drive-in.
La Salle. III.—700-car ozoner by Iryway Amusement
Corp., to be operated by Alger Theatres
with John Strele managing. Early June opening
^ MacSson, Ind.—Drive-in by the Sky Line Drive-In
Theatre Co. of New Albany.
MiUbrae, Calif.—5250,000 Milbrae Theatre by the
Bay Shore Amusement Co.
i. u
Panorama City, Colil.—In Los Angeles suburb,
1.800-seat, $500,000 theatre to start soon lor Isiey
"HochesWr' Minn. — Theatre by the Minnesota
Amusement Co. Construction to stcfrt some time this
^^sieston, Mo.-400-car drive-in theatre ^'djacenX
,o Highways 60 and 61 planned by O. D. Clayton
ol Sikeston.
, »# o . -,
Washington, Ind.—500-car drive-in by M. Suriton
& Sons. Plans by Motiograph Co. ol Chicago.
West Springfield. Mass.—5Q0-car capacity $100,000
dnve-in, under construction lor E. M. Loew Theatres
under supervision of George E. Landers, Harttord
division manager, circuit.
OPENINGS:
Athens. 111.—Colonial Theatre, 200 seats, reopened
by H. Boles, building owner. ^
. , ^.- ^^^^
Blytheville. Ark.-Sky Line Dnve-ln, 400 cars,
opened by W. P. Robertson, owner of the New
Theatre, and United Drive-In Theatre Corp.
Colunibus. Miss.-State Drlve-In, 300 cars, opened
by R. B. Dossett and E. H. Andrews.
Cullman, Ala.—Ritz Theatre to open June tor
1
''T^,''Hl?en."conn.-600-car Post Drive-Jn opened
by Phil Cahill and loe Dolgin of Hartford.
Gordon Junction, Ill.-Gordon Drive-In, 500 cars,
opened by Skyview Amusement Co.. Lawrence-
"'L^xiigton. Ky.—Ashland Theatre, 600 seats opened
lune 1 by Greater Lexington Theatres, Inc. °"
lease from owners A. B. Rouse ir. and Robert
''°LifiSsviIle, Mss.—Alewine Theatre, reopened after
closure for repairs by owner O. G. Alewine^
Marlette. Mich.—H&S Drive-In, 500 cars, costing
S30,000, opened by Tim Hunt.
__ j v,„
Millers Grove, Ohio-Miller Drive-In opened by
'Mitchell, Neb.— 150-car drive-in opened by the
Brown and Marty Theatre Corp. „ .
Mitchell. S. D.^OO-car Lakeview Drive-In opened
by Bill Clark, Harry Noltemeier and Steve Moro_
Petersburg. Ind.—Drive-in opened by Siegel Thurman
and Marshall Bottoms.
. , . _, ,
„^^„^^
Seymour, Ind.— 525-car Stardust Drlve-In opened
by Stardust Theatres, Inc.
Waterford. Conn. — 750-car drive-m opened by
Woteriord Theatre Corp., Michael Radin, Hartford.
president. ,
„,
Willows, Calif.—Tower Theatre opened.
Worthinglon. Minn.—500-car drive-in opened by
Henry Hower and son Gay.
SALES:
Fresno. Calil.-Tower Theatre to Fox West Coast
subsidiary (Central California Properties Inc.) by
Wishon and Olive, Inc., for reported $200,000^
Grayson. Ky.-Clark and Gray theatres to C. E.
Harvey 0° New Boston, Ohio., by B. W^ Clark.
Superior, Wis.-PeoDles Theatre to Ted Bolnick by
Harvey Buchanan and associates.
virtor
Venice. Fla.— Gulf Theatre to Mr. and Mrs. Victor
Relty by Mr. and Mrs. Robert S. Baynard.
Father of Velma West Sykes Dies
GARNETT, KAS.-L. J. West. 82, died at
his home here June 7. He was the father
of Mrs Velma West Sykes, member of the
BOXOFFICE editorial staff. Other survivors
are his wife, Mrs. Allie West, two sons, a
brother and sister, 21 grandchildren and 16
great grandchildren.
BOXOFFICE
:: Jvme 11, 1949

•'mOELPH.
"We will enable the public to see our
pictures when and where they want
to see them at the time when they
most want to see them."
TODAY
IN 18
Theatres
31 the
20th's Phila.
Plan Grosses
Mount
"Twentieth Century-
Fox's earlier runs plan
in Philadelphia has
made it possible for
'Mr. Belvedere Goes To
College' to out-gross
'The Snake Pit' and
'Sitting Pretty' by
more than 20 per cent
in that city."
— MP. DAILY
Competitive Circuits
In Philly Co-op
on 20th's First
1 8 Day-and-Daters
Philadelphia, May 31
"New 20th- Fox -flexible
availabilities' plan
kicked off to a fast
start here Thursday
(26), as 18 nabe houses
opened 'Mr. Belvedere
Goes To College' on a
day-and-date basis."
-VARIEI V
"Belvedere" Run
Breaks Phila.
Record
"The public's response
at the boxoffices of the
18 theatre Philadelphia
run proves without
doubt that our 'flexible
availabilities' plan is
sound and progressive,
benefiting both the
exhibitor and distributor
greatly," says
Andy W. Smith, Jr.
— KILM DAILY
20th DELIVERS WHAT IT
PROMISES
IT HAPPENS EVERY SPRING • THE BEAUTIFUL BLONDE FROM BASHFUL BEND
CANADIAN PACIFIC • MOTHER IS A FRESHMAN • A LETTER TO THREE WIVES • THE
SNAKE PIT-DOWN TO THE SEA IN SHIPS-YELLOW SKY-WHEN MY BABY SMILES AT ME
f7&ic5i-/K B M^iM^dO- dk. FOX
(MtMH^^^i /
BACK THE U. S. SAVINGS BONDS DRIVE MAY 16 - JUNE 30

PRODUCTION FOR JUNE BRIGHT
WITH 44 POISED FOR CAMERAS
HOLLYWOOD—A notch under last
well
months record high for 1949, but still
above the lamentably low average that has
U^^»'
\i/-.L
'YoUnQ Man VVITn 3 nOm
been established productionwise in the film ri ij--, af WamefS
capital throughout the last year and a half . :>Tariing
production prospects for June loomed reasonably
bright.
A tally of major and independent filmmaking
blueprints revealed a total of 44
features poised and awaiting the go signal
or sent onto the sound stages in the latter
days of May. This represents a decrease of
but one from the figure posted for last
month and is well above 1949's all-time low
—January—when only 29 subjects got the
June's comparatively high score is significant
on two counts-first, it is in direct
rebuttal to the customarily anticipated "summer
slump": and, secondly, of the 44 projected
starters more than half are in the biggerbudget
category, an indication that after
several months of watchful waiting and careful
auditing of productional bankrolls, the
purse strings are being loosened, at least to
some extent.
Of the 44 aforementioned subjects, three
went before the cameras late last month, but
since they were not previously tallied are
contained in the June audit. Ten others are
carryovers from previously announced starting
dates, while the remaining 31 are brandnew
entries to the production roster.
The June lineup, by studios, comprises:
Columbia
strictly in the program category is the projected
output at this studio for the month.
A late May starter was "Chinatown at Midnight,"
featuring Kurd Hatfield. Maylia, and
In the Sam Katzman pro-
Jacqueline DeWit.
duction, which Seymour Friedman directs.
Maylia is a telephone operator in San Francisco's
Chinatown, whose memory for voices
helps solve a murder case. Miss DeWit portrays
a French adventuress for whom Hatfield
steals and kills. First in a new series
of western action musicals will be "Hoedown,"
a Colbert Clark production to be megged by
Ray Nazarro and toplining Eddie Arnold,
hillbilly star of the radio and recording fields.
A holdover from its original May starting
date is "Sons of New Mexico," emanating
from Gene Autry Productions and starring
Autry under the productional supervision of
Armand Schaefer, with John English directing.
Autry cast as a rancher, tries to
straighten out his ward, a spoiled, selfish
young boy, by sending him to the New Mexico
Military Institute at Roswell, N. W. Uncast
early in the period was "Woman From Headquarters,"
a cops-and-robbers opus based
•
upon "My Double Life," the autobiography
of Lieut. Mary Sullivan. New York policewoman.
The subject is under the guidance
of Pi-oducer Rudolph Flothow. with Abby
Berlin set to direct.
Eagle lion
An aura of uncertainty has been hovering
over this studio since the recent resignation
of Arthur Krim as president of the company
18
^

safeguard the U.S. mails from criminal designs.
Also a Fellows production, it will be
piloted by Lewis Allen.
RKO Radio
Outside production units will contribute
two, and the studio itself another pair, of a
total of four starting subjects during the
month. Studio-sponsored product includes
"Bed of Roses," co-starring Joan Fontaine,
Robert Ryan and Zackary Scott, and
"Terror." The former, to be produced and
directed respectively by Robert Sparks and
Nicholas Ray, concerns an iron-willed society
girl who becomes romantically involved with
two men—a gardener and a man in his own
social station. Both men become aware of
her insatiable hard-heartedness and the
story ends on a tragic note. "Terror" will be
produced by Hugh King and directed by
Felix Feist, but at month's beginning remained
without a cast. A melodrama, it
concerns the escape of a man from prison,
who then kidnaps the persons responsible
for his arrest and conviction for a crime which
he did not commit. An initial production
effort for Writer Niven Busch under the banner
of Showtime Pictures is the tentativelytitled
"Guilt," to co-star Lew Ayres and
Teresa Wright, with John Sturges as the
director. Ayres is cast as an American mining
engineer in Mexico who shoots and kills
a man suspected of robbing mining payrolls.
Subsequently Ayres begins to fear he has
killed an innocent man, launches a search
for the real marauders and develops a "guilt"
complex when he finds proof that the man
he shot was in no way connected with the
robberies. Producer Samuel Goldwyn is
readying "My Foolish Heart," a romantic
drama co-starring Dana Andrews and Susan
Hayward, to be megged by Mark Robson. The
plot concerns a girl who, in 1942, falls in
love with a soldier. They are prevented from
marrying by orders sending him overseas. Of
their brief romance a child is born; the girl
marries another man for reasons of convention,
and subsequently learns her lover had
died in action.
Republic
Comedy, melodrama and outdoor fare all
are on this valley studio's docket for the period.
The initialer in a group of four serials
set for the 1949-50 slate will be "The James
Brothers of Missouri," detailing the adventures
of the notorious Frank and Jesse, with
Franklin Adreon producing and Fred Brannon
set to direct. As the month began, however,
no cast had been selected. Carol Brannon
tops the cast of "High School E>aughters,"
melodrama with a juvenile delinquency
theme, being readied by Producer Lou Brock.
R. G. Springsteen has been assigned the directorial
reins. Fifth in the current series of
Monte Hale westerns is "Ranger of Cherokee
Strip, " a Mel Tucker production, for which no
director had been set early in the period. A
comedy murder-mystery, satirizing professional
wrestling, is "Pardon My Toehold,"
which George Blair will meg under the productional
guidance of Stephen Auer. It, too,
was minus thespian talent early in the period.
Screen Guild
Earmarked for distribution through this
company, camera dates have been set on a
trio of subjects to be made under the banner
of Robert L. Lippert Productions during the
month. To be produced by Ron Ormond, but
with no megaphonist yet set on either one,
are "Square Dance Jubilee" and "The Dalton
Gang." They will be filmed consecutively,
with Don "Red" Barrj- undertaking the topline
In each. "Jubilee," a hillbilly musical,
casts Barry as a television producer who
treks into the backwoods to arrange for telecasting
a genuine mountain country square
dance. "The Dalton Gang," as its title Implies,
is a sage of the sagebrush concerned
with the marauding outlaws who terrorized
the west in the rugged 1880s. Third on the
SG docket is "Apache Chief." which will be
produced for Lippert by Leonard Picker but
which, at this writing, was uncast and without
a director's services. It is described as
a historical western with a predominantly
Indian cast.
20th Century-Fox
What with five starting films on its own
slate and one more to be contributed by an
independent film-maker, this Westwood lot
is going to be the busiest in town for the
next 30 days. The outside entry for 20th
Century-Fox release is "The Fighting Plainsman."
to be produced by Nat Holt as a Randolph
Scott starrer, with Edwin L. Marin
directing. It is Holt's second for distribution
through the company, his initialer having
been "Canadian Pacific," also toplining Scott.
Studio-sponsored projects include three Fred
Kohlmar productions. "Oh, Doctor!," "Turned
Up Toes" and "Front and Center." The firstnamed,
to be megged by Claude Binyon and
featuring Dorothy McGuire and William
Lundigan, is adapted from Mary Bard's novel,
"The Doctor Wore Three Faces," and tells
in comedy vein of the hectic experiences of
a doctor's wife. "Turned Up Toes," toplining
Paul Douglas, Jean Peters and Cesar Romero,
will be directed by Al Hall. It concerns a
man who is supposed to be a rough, tough
gangster—but really isn't. "Front and Center,"
starring Dan Dailey and June Havers,
is a comedy-drama with a World War IT
background. Dailey portrays the first man
in h-s home town to join the army. He
is stationed at a camp right near home
and only after desperate efforts succeeds
in being shipped overseas, where he becomes
a hero. The megaphonist will be
John Ford. Jimmy Stewart will portray
an American Indian in "Arrow," Julian
Blaustein's first production for the studio, to
tie megged by Delmer Daves. Based on "Blood
Brother," a novel by Elliott Arnold, the film
involves a triangular romance in which Stewart
and a white man fall in love with a white
girl. Other castings include Jeff Chandler
and Debra Paget. In the suspense-mystery
category is "Whirlpool," which will be produced
and directed by Otto Preminger, with
Gene Tierney and Jose Ferrer in the top
spots. The picture is based on a novel by Guy
Endore, "Methinks the Lady."
United Artists
Newcomers to this outfit's distribution
schedule are "Iroquois Trail." an Edward
Small production, and "The Big Wheel," second
independent venture to be undertaken
by Mickey Rooney and Sam Stiefel. The
Small opus, based on James Fenlmore Cooper's
"Leatherstocktng Tales," stars George Montgomery
and will be piloted by Lew Landers.
It's outdoor adventure backgrounded against
the French and Indian wars. From Rooney
and Stiefel. starring the former, will come
"The Big Wheel," an auto-racing yarn to be
directed by Lew Landers. Fay Bainter and
Thomas Mitchell have been set for supporting
roles and the footage will include scenes
from this year's running of the annual speed
classic at the Indianapolis speedway.
Universal-International
This valley lot occupies the number two spot
in point of productional activity, with five
starting subjects scheduled. Getting under
way late in May was "Bagdad," being produced
and directed, respectively, by Robert Arthur
and Charles Lamont and featuring Maureen
O'Hara, Paul Christian and Vincent Price. In
Technicolor, it is a story of that famed Oriental
city, the mecca of the entire east, circa
1850, when the infamous Wahasabe bandit
tribesmen preyed upon treasure-laden caravans.
Also on Arthur's schedule is "Buccaneer's
Lady," romantic drama of pirate days,
to star Yvonne DeCarlo, with Frederick De-
Cordova set to direct. Producer Michel Kraike
will gun "Java" as a vehicle for Shelley
Winters and M«cdonald Carey, the former in
a "Sadie Thompson" type of role, the latter
cast as a former navy officer who, returning
to Java after the war, is accused by the
natives of being a war-time collaborator
with the Japs. The director is H. Bruce
Humberstone. Kraike also holds the production
reins on "Fugitive From Terror," to co-
.star Ida Lupino and Ronald Reagan. The
suspense drama casts Miss Lupino as a woman
who flees on her wedding night when she
learns her husband is a murderer and Intends
to add her to his list. Reagan portrays a
man who befriends and saves her. With
Charles Barton directing. Producer Robert
Buckner wlU roll "Free for All," with a cast
including Ann Blyth, Robert Cummings and
Percy Kilbride. A modern comedy, It deals
with the trials and tribulations of a young
inventor in Washington, D. C.
Warner Bros.
It could hardly be expected that this Burbank
studio, which opened the throttle wide
by launching six pictures in May, could
maintain that breath-taking productional
pace. Slipping back into a more moderate
tempo, it plans to start three films during the
current period. Moreover, one of them,"Young
Man With a Horn," merits appraisal as one
of the more significant entries to be gunned
by any studio during the month, and is therefore
discussed in detail in the box on the
facing page. The remaining two—and, parenthetically,
all three are being produced by
Jerry Wald—Include "Perfect Strangers" and
"The Victim." Ginger Rogers and Dennis
Morgan topline the former, the first teaming
for this pair since the memorable "Kitty
Foyle," and Bretaigne Windust will direct.
It's adapted from a Ben Hecht-Charles Mac-
Arthur play and has a courtroom background.
"The Victim," which will star Joan Crawford,
is a romantic melodrama, her third starring
vehicle under the Warner banner, and will
be megged by Vincent Sherman.
New 3-Color Positive Stock
Demonstrated by DuPont
HOLLYWOOD—Preliminary test reels of
DuPont's new 35mm three-color positive stock
were unwound for studio engineers, laboratory
heads and cinematographers at a demonstration
staged at the Academy Awards
Theatre under sponsorship of the Academy
research council.
DuPont is now manufacturing the stock
for commercial use. It permits studios to
process color negatives in their own laboratories
through the addition of a small amount
of new equipment.
BOXOFFICE June 11, 1949
19

Make suce of BIG 1
m
\^-v
^

ISUMMER BUSINESS
""rDUMBO"/'Saludos Amigos
Disney's
Re-Released by RKO Radio Pictures, Inc. .. .These motion pictures available individually or as a combination.

Metro's 'Little Women' Classic
Wins May Blue Ribbon Award
By VELMA WEST SYKKS
JTATIONAL Screen Council members have voted MGM's recent film version of "Little Women"
the BOXOFFICE Blue Ribbon Award for May. This makes the second consecutive
month this year for a Metro-Goldwyn-Mayer picture to win the Award, just as RKO Radio
captured both February and March Blue Ribbons. The family picture of the month is not always
a picture which shows up family life so beautifully, but this classic story seems never
to grow old to the movie as well as the reading public. This is the third screen version, the
first being made by William Brady for Paramount in 1919. This was before sound, of course.
Katharine Hepburn played Jo's role with the addition of sound in 1933—and with it RKO
won the Blue Ribbon Award. Now, with Technicolor added and June Allyson playing the lead
with Peter Lawford as Laurie, again Screen Council members vote it the best currently
playing picture that is suitable for the entertainment of the whole family. The story is a beloved
classic and the producer knew he had a good story—one that several generations have
loved. His greatest problem must have been not to bring down a storm of protest by altering
it in any essential detail. The public has always been touchy about its classics.
A review of the winning picture
appeared
in the February 26 issue of BOXOFFICE, including
this comment: "The film should
garner all that the market allows in critical
acclaim and ticket-buyers' patronage. The
time-honored elements are there—tear-jerking,
sweetness and light and tender romances
—entrusted to a star-studded cast in whose
hands they are not permitted to enter the
maudlin. But the most striking things about
the film are its production mountings, which
reflect meticulous attention to period and atmosphere,
and the excellent Technicolor
photography, which accents its wholesomeness."
Many Holdovers Reported
"Little Women" is a 12-plus, 1-minus picture
in the Review Digest and is a success at
the boxoffice in its first run showings, the
barometer reports giving it an average, from
key cities, of 138. It played four weeks in New
York City, five in Philadelphia, and has been
held over in most of the other towns from
which these reports are received. Of course,
it is likely to do even better from the percentage
standpoint in neighborhood and small
town houses, where it is now beginning to
play. Exploitation is greatly simplified by its
story being so well known and so well loved
by more than one generation. Also, Blue
Ribbon award pictures can be publicized by
using the special Blue Ribbon kits made up
by National Screen Service.
For Janet Leigh, this is a first Blue Ribbon
picture, but it is the third for June Allyson
and Mary Astor and the fourth for
Peter Lawford and Margaret O'Brien. Elizabeth
Taylor has only one other to her credit,
"National Velvet," for April of 1945. Mervyn
LeRoy, producer and director, has eight Blue
Ribbon Plaques for the family entertainment
quality of his pictures. C. Audrey Smith died
last December, but this would have been his
eighth Blue Ribbon winner.
Ballot comments from National Screen
Council members this month contained some
interesting remarks that show how closely
the film is tied with the several generation
popularity of the Alcott classic:
" 'Little Women' is the first book my mother
permitted me to read. I have always loved the
story—hence my vote."—Mrs. A. L. Wade,
Decatur and Atlanta Better Films Committee
for the D.A.R. ... "A grand old classic made
into a picture for a new audience. Hope to
see more of these."—Mrs E. D. Snow jr.,
Scardale (N. Y.) Motion Picture Council.
Motion picture editor members had kind
things to say about it, too
"An excursion into authentic Americana, as
gay as a Christmas card, as wondrous as
childhood's happiest dream. In it MGM has
made a film to rank with that fine English
product, 'Great Expectations,' with which it
shares a similar high quality."—Russell
Rhodes, New York Journal of Commerce.
Jo June Allyson
Laurie
Peter Lawford
Beth Margaret O'Brien
Amy
Elizabeth Taylor
Meg
Janet Leigh
Professor Bhaer Rossano Brazzi
Marmee
Mary Astor
The Cast
Aunt March
Mr. Laurence
Hannah
Mr. March
Dr. Barnes
John Brooke
Mrs. Kirke
Sophie
Lucile Watson
Sir C. Aubrey Smith
Elizabeth Patterson
Leon Ames
Harry Davenport
Richard Stapley
Connie Gilchrist
Ellen Corby
Executive Producer Louis B. Mayer
Producer and Director Mervyn LeRoy
Screenplay by
Andrew Solt,
Sarah Y. Mason, Victor Heerman
From the Novel by Louisa May Alcott
Musical Score by
Adolph Deutsch
Directors of Photography
Robert Planck, A.S.C,
Charles Schoenbaum, A.S.C.
Technicolor Director Natalie Kalmus
Production Staff
Associate
Henry Jaffa
Art Directors
Cedric Gibbons,
Paul Groesse
Film Editor
Ralph E. Winters
Recording Director Douglas Shearer
Set Decorations by Edwin B. Willis
Associate Jack D. Moore
Special Effects by Warren Newcombe
Costumes Designed by ....Walter Plunkett
Hair Styles Designed by ..Sidney GtnLAROFF
Makeup Created by
Jack Dawn
y This Award is given each month by the National Screen Council on the liasis of outstaniiinj merit
and suitability for family entertainment. Council membership comprises motion picture editors, radio
film commentators, and representatives of better film councils, civic and educational organijaticns.

Use (he
"lirrt£ WOMEN" will mean BIG PROFITS for you . . . and so will every
other winner of the Box Office Blue Ribbon Award, if you exploit the
nation-wide publicity given these prize-winning films, by putting the
N.S.S. Blue Ribbon Award Kit to work for your theatre. Colorful, die-tut
gummed seals and ribbons, newspaper mats, and an eye-€ompelling
One-Sheet . . . all ready to do a seat-selling /ob in your lobby ... on
your billboards . . . and in your newspaper advertising! for your screen,
a TAILPieCE showing the Blue Ribbon emblem . . . and a special N.S.S.
TRAILER to tell your audience what the award means to them! find out
what the award means to YOU ... by ordering the Kit and both Special
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RIBBON
AWARD
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8x 10 and 11 x 14 stills!
for
EXTRA
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on
LITTLE
WOMEN
May
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of the
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Award
II
ONE-SHEET attractively
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Use it for sniping
24-sheets and in a lobby
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Here's the SPECIAL
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means to them!
Order by number:
BRA-1
$325
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30 X 40's, 40 X 60's and
Banners!
"Winner of the BOX OFFICE Blue
Ribbon Award . . . selected by
the NATIONAL SCREEN COUN-
CIL . . . comprised of 242 Motion
Picture Editors of Newspapers
and Magazines ... 30 Radio
Commentators ... 170 Clubwomen
and representatives of
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6 MATS • • • three one-column,
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ORDER FROM YOUR
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JIM MOTE WIRE OF GRATITUDE
HIGHLIGHT OF BROIDY DINNER
Although he was not present, Exhibitor
Jim Mote and his gratitude toward Monogram
and its president constituted the dominant
note at the testimonial dinner staged for
Steve Broidy, Allied Artists and Monogram
head man, by the Independent Motion Picture
Producers Ass'n to commemorate the 25th
anniversary of his affiliation with the film
industry.
Read at the dinner were a few of literally
hiuidreds of congratulatory wires received by
Broidy. Of those few—including messages
from Mayor Fletcher Bowron of Los Angeles;
Eric Johnston, president of the Motion
Picture Ass'n of America; and Robert O'Donnell,
theatre circuit executive and president
of Variety Clubs International—one was a
touching expression of gratitude from Mote,
the beneficiary of the current STEVE
BROIDY 25TH ANNIVERSARY DRIVE FOR
BOXOFPICE'S JIM MOTE FUND.
The Mote telegram declared:
"I have just read in BOXOFFICE that the Independent
Motion Picture Producers Ass'n is honoring
you \Arith a testimonial banquet in observance of your
2S years in the motion picture business. Permit me
to add my congratulations and from the bottom oi
my heart to express my deep appreciation io; vrhat
you and your good company are doing for me.
Needless to say 1 was overwhelmed when Ben
Shlyen informed me several vreeks ago of your
generous offer to turn over to the fund that BOX-
OFFICE was sponsoring in my behalf a percentage
of the income from your 2Sth anniversary sales
drive and that you had assured through this a
minimum of $5,000 toward the rebuilding of my
theatre. I can't begin to tell you of the effect this
had on me and my family. It literally started us
^vatking on air. As a comparatively young showman
I had learned to like this business and I wanted
more than anything to be able to return and continue
in it. You and Ben Shlyen and BOXOFFICE have
made this possible. And this generosity has jus't
about •permeated the whole townspeople in and
around Sterling. I have my nevr building just about
completed. Inspired by your generosity the material
was provided by local firms at cost and some of my
neighbors hove contributed the labor free of cost.
We are going to name our new theatre Friendship
to exemplify the brotherly interest that you and
other good people of the motion picture industry
have shown in doing what you have done for me
and my family. You have made us very proud
indeed to be a part of so fine an industry. Thank
you again. Mr. Broidy. and may the good Lord
forever bless you and all of your associates at
Monogram with health, wealth and happiness. My
humble appreciation for everything."
Nearly 100 industry leaders attended the
Broidy testimonial banquet. Broidy was presented
with a silver plaque.
Speakers included Chadwick; Joseph Breen,
director of the MPAA's production code administration;
Y. Frank Freeman, Paramount
vice-president and representative of the
Ass'n of Motion Picture Producers; Charles
Skouras, president of National Theatres and
Fox West Coast; Roy Brewer, lATSE executive
and chairman of the Hollywood AFL Film
council; Scott R. Dunlap, Broidy's executive
assistant; and Gunther Lessing, the executive
secretary of the Society of Independent
Motion Picture Producers. Larry Blake was
toastmaster.
The IMPPA affair was arranged by a committee
comprising Sam Katzman, who produces
for Columbia release; Harry H. Thomas,
president of Equity Pictures, and Robert L.
Lippert, president of Lippert Productions and
Screen Guild Productions.
Steve Broidy, at 43, is the youngest studio
head in Hollywood and has been president of
Monogram since Nov. 14, 1945, and head of
its sister company, Allied Artists, since its
formation in 1946.
Silver Anniversary Is
Commemorated
Commemorating the 25th anniversary of his affiliation with the film industry, a
testimonial dinner was staged for Steve Broidy, president of Monogram and Allied
Artists, by the Independent Motion Picture Producers Ass'n.
In photo at left, Broidy (right) receives a silver plaque from I. E. Chadwick,
IMPPA president. In photo at right, Broidy (center) receives the congratulations of
Chadwick; Robert L. Lippert, president of Screen Guild Productions and Lippert Productions;
Sam Katzman, producing for Columbia release; and Harry H. Thomas, head
of Equity Picttires.
Tibbs and Gillis
Acfively Behind
Broidy Drive for Jim Mote Fund
Don V. Tibbs, branch manager of Monogram's
Salt Lake City exchange, is enthusiastically
behind the STEVE BROIDY 25TH
A NNI VERS ARY
DRIVE FOR BOX-
OFFICE'S JIM MOTE
FUND.
Born and raised in
Salt Lake City, 'Hbbs
studied at the University
of Utah before he
entered the business
world. He got his first
job, in his native city,
with the Union Pacific
Don V. Tibbs railroad. Previous to
his entry in the motion
picture industry, Tibbs did sales promotional
work, accounting, was a real estate
salesman and for a time was associated with
an advertising agency.
A job with the Marcus theatre circuit was
Tibbs' first introduction to the film business.
Later he became an exhibitor in Salt
Lake City and subsequently was a salesman
for the Mercury exchange, branch manager
for PRC, and roadshowed pictm-es in the
Denver territory. He first became identified
with Monogram as a salesman for Lon T.
Fidler. He was also self-employed in statesrights
distribution. In 1940 he became branch
manager of Monogram's Salt Lake City exchange
and has held that post ever since.
A Strong supporter of the STEVE BROIDY
25TH ANNIVERSARY DRIVE FOR BOX-
OFFICE'S JIM MOTE FUND is Maxwell
Gillis, branch manager
of Monogram's
Philadelphia exchange.
Born in that city, he
studied at M c C a 1
grammar school and
Central high, and entered
the motion picture
industry in 1921
as a booker for the Independent
Film Corp.
in Philadelphia. In
Maxwell Gillis
19 2 4 he became a
salesman for I>roducers Distributing Corp.,
leaving three years later for a salesman's post
with Columbia. He remained with that organization
for 11 years.
In 1938 Gillis switched to Republic as Philadelphia
branch manager, staying with the
company for 10 years, four years of which
were spent as eastern district manager. In
1948 he left Republic to become Monogram's
eastern district chief, and at the beginning
of this year became manager.
Monogram Title
Changes
Title on the Joe Yule-Renie Riano starrer,
"Jackpot Jitters," was changed to "Jiggs and
Maggie in Jackpot Jitters." "Range Justice"
is the release title on the Johnny Mack Brown
starrer previously tabbed "Six-Gun Law."
24 BOXOFFICE June 11, 1949

EVERY
FHEATRE
OWNER HAS
\ DIRECT
FINANCIAL
STAKE IN
[HIS MESSAGE
FROM A NOTED
iXHIBITOR
LEADER AND
TRADE PAPER
EDITOR, PETE
URRISON!
ll
,
SHOWING A PROPER SPIRIT
New England, an AJJ,ed unit ni ^^?^'"' Exhibitors
Steve Broidy, president of Mono^r'' ' ^i°^'"« ^"^"'^ 'o
S:^-Brat,n....ent.^;;r^--^
^^X^ t^lttl'Z ^°°--^-" °^ ^^e entire
product, espeaalj/dunng he StevfT '."^ ^^'^^ sary ^^^^t-
Drive. Mr. Murphy ^^'^ urges II
^""^^^^^
independent "'"^i:
production
""^^^^^^
no^nff
'
^"PPort
^'-efit to all
exhibuors'to'Ccor' ''" ''' '^ ^ ^'-^
S - -"^ed .rtists in
^Z^^l ^^^J^
^/^P^^^^^^^^^^^^ support for
dorses the sentiments expressed K L^\''°^^« ^^^rtily en^
with regard to Steve BroLt^^^^ ^V^P^y, not 'only
pendent producers. Throughout 1^/^"'''' ^° ^" ^"^^
producers u"'
have proved that they '„
product. IT ^^^^'^^^P^ndent
Unfortunately, however "h.^!,^°°^ ^^^^'neraal
tors have not given them thl en' ur
^"^^^^^^^nt exhibit
;n the only way possible-Tp ay dat^e^^'l?'"' t^ '^^^^^
that many exhibitors buy the mafo
-•
u" ^ ^"°^" ^^ct
but do not giye living rentals t^h/- ^J""^
"'
^^^ Prices
tbe independent exhibit to whom'^h ''•'".^'"'^- ^^^" "
ducer must look for support for .' ^"^^P^^^ent pro^
affiliated drcuits. when th^yTook an^n^ ^"T'^ ^"^^
band him the crumbs from thertables
tbafslfoufdt oflfg^rtrcr "^^^ '" ^--^ ^"^
'^^
''''"^'"''^ ^'''^'^^
^W
a matter
as it is to
theXend?nT;°od'' -f Pendent e"
prosperous independent
centive produce, wi^t'^'u^^^' ^°^ a
to a major '^'
producer for
«^^'"' ^"^
bl
competition makes for SornJ.
.P^^'"^^«- Healthful
product, and when th^
hTp'/ensToT ''/ ^"^'^ ^^
til"
bibitor. will benefit
^ ^°"' '^^ ^"dependent exfor
the inferior product of theli
" ' "^^ ^'^^
'ry to
P"
„.ake u/ you, '"^
lL^'by'Zl^:TT''' *"
independents. ^ taking ,t out on the
DO YOUR BOX OFFICE A FAVOR!
SUPPORT THE STEVE BROIDY 25f/i ANNIVERSARY
DRIVE FOR BOXOFFfCE'S JIM MOTE FUND!

. . Scriveners
. . Back
. .
^MfOMMd ^cfuint
U-I Technicolor Schedule
Increased From 6 to 10
Further evidence of growing color-consciousness
among productional magi is contained
in Universal-International's disclosure
that 10 of the scheduled 30 pictures for the
year will be all decked out in Technicolor—
the highest percentage of films in that tint
process ever to be made by the studio.
The 1949 slate originally called for six color
pictures, but was upped by another four to
set the new high mark.
Already completed are "Calamity Jane and
Sam Bass," "Yes, Sir, That's My Baby," "The
Western Story" and "Curtain Call at Cactus
Creek." Now before the Technicolor cameras
are "The Kid From Texas" and "Bagdad,"
which will be supplemented within the next
few months by "Buccaneer's Girl," "Tomahawk."
"Sierra" and "The Bowie Story."
Windsor Acquires Rights
To Pathfinder Material
In one fell swoop Windsor Productions
the independent unit in which Julian Lesser
and Prank Melford are partners—acquired
the film and television rights to enough
reading matter to keep the outfit going for
the next century or so. Windsor has purchased
all the material published in Pathfinder
magazine during the 55 years of its
existence before the publication changed its
format to that of a news weekly. Included
in the transaction are more than 9,000 features
and short stories . . . Only other literary
purchase during the period was that of "A
Husband for My Wife" by RKO Radio from
its co-authors, Charles Lederer and George
Oppenheimer. The romantic comedy-drama
is being shaped as a starring vehicle for Cary
Grant, with Lederer and Oppenheimer
booked to write the script.
George Pal Borrows Two
For Feature Venture
In preparation for laimching his first feature-length
independent film venture, Producer
George Pal went on a borrowing spree
by negotiating for the loan of Jimmy Durante
from MGM and of Terry Moore from Columbia
for the leads in "Rupert II," which Pal
describes as a "modern American folktale."
The screenplay has been completed by
Laszlo Vadnay from a short story, "Money,
Money, Money," by Ted Allen. Irving Pichel
has been inked to direct.
One of the toplines—not yet cast—will be
a trained squirrel.
No distribution arrangements have been set.
Lee Sholem to Direct Next
Tarzan' for RKO Release
"Tarzan and the Slave Girls," next in the
jungle series for Producer Sol Lesser, will be
megged by Lee Sholem. It's for RKO Radio
Jerry Thomas is producing and
release . . .
Lew Collins is the director on "West of
Devil's Hole," third in Equity Pictures' "Red
Ryder" series for Eagle Lion . . . Paramoimt
booked Ruth and Augustus Goetz to script
"Sister Carrie," based on the Theodore Dreiser
By
IVAN SPEAR
novel . . , Edward Small set Phil Karlson to
a two-picture directorial deal, the initialer
to be "The Dark Page" . handed
new assignments at Warners include P. J.
Wolfson to "The Other Woman," I. A. L.
Diamond to "We're Working Our Way
Through College" and Russell Hughes to
"Sugarfoot."
Montgomery Clift to Star
In 'American Tragedy'
One of the season's acting plums goes (o
Montgomery Clift, who shot into prominence
with "The Search" and "Red River." He's
been booked by Paramount to topline the upcoming
George Stevens production, "An
American Tragedy," based on the novel by
Theodore Dreiser . . . On the same lot, Barry
Fitzgerald withdrew from the cast of the next
Bob Hope comedy, "Where Men Are Men,"
in order to undergo an operation . at
the Westwood studio for the first time in ten
years, Arthur Treacher draws a comedy lead
in 20th Century-Pox's "Turned Up Toes" .
Universal-International juggled the male
leads in two films by withdrawing Stephen
McNally from "Java" in order to star him in
"Tomahawk." Pilling the berth in "Java" vacated
by McNally will be Macdonald Carey,
who has been borrowed from Paramount for
the assignment . . . Samuel Goldwyn signed
Kent Smith for a principal role with Dana
Andrews and Susan Hayward in "My Foolish
Heart" ... A comparative unknown,
Charles McGraw, is set to topline opposite
Gloria Grahame in "Terror" at RKO Radio.
Colin Miller to Produce
'Kiss' Sequel for UA
Although Enterprise itself has gone down
the river as a production company, its ghost
—if a corporate entity can lay claim to such
—probably is hovering over General Service
studios, where Colin Miller is about to launch
production on "A Kiss for Corliss," sequel to
"Kiss and Tell."
Miller was at one time executive assistant
to Charles Einfeld, former Enterprise chieftain;
Marcus Loew, associate producer, is the
son of David L. Loew, Einfeld's partner in the
Enterprise organization; and other former
Loew-Einfeld employes engaged for the new
film include Bob Aldrich, assistant director:
Jack Baur, casting chief; Mike Luciano, film
editor; and Bill Blowitz and Maggy Maskel,
supervising publicity. Shirley Temple, who
toplined "Kiss and Tell," repeats in the new
film, which will be released through United
Artists.
Reinhardt Gets Rights
To 'Rouge et Noire'
When Enterprise did its el foldo as a production
outfit, Wolfgang Reinhardt, who had
been a producer for the company, set up his
own indepedent organ'zation. Reinhardt
took with him the screen rights to the classic
Stendhal novel, "Rouge et Noire," and now
plans it as his first film subject, Franklin
Coen having turned in a completed treatment.
Production, under the title "The Red
and the Black," is slated for late summer.
B. P. Schulberg Plans
Global Productions
Production on an international scale
is the blueprint being drafted by B. P.
Schulberg, industry veteran who has been
inactive for the past year or so but who
currently is shifting into overdrive with
the preparation of two properties for the
cameras.
First film destined to roll under the
Schulberg aegis, "Goya and the Duchess
of Alba," is scheduled for production in
Italy late this year. Then, early in 1950,
Schulberg plans to trek halfway around
the world to shoot a new version of
"White Gold" in Australia. He recently
acquired rights to the latter property,
which originally was made 'way back in
1926 as a Cecil B. DeMille production,
starring George Bancroft and Jetta Goudal.
Schulberg has not yet set distribution
arrangements for either feature.
MGM Signs lohnny Green
As Studio Musical Head
Johnny Green has been signed as MGM
studio musical director, replacing Richard
Powers, who resigned after five years in the
berth and will check out August 1. Powers
plans to form an independent production unit
. . . Producer George Pal appointed
to turn out a series of moderately budgeted
tunefilms
Lewis Rachmil his business manager
to function in a supervisory capacity on Pal's
industrial and entertainment film output
. . . Until recently at Eddie MGM, Buzzell
signed a long-term ticket as a Columbia director
. . . Harry Gold, sales manager for
Howard Hughes on the pictures Hughes made
as an independent, checked out of the organization
upon expiration of his contract.
The pictures formerly supervised by Gold are
now being distributed under the RKO Radio
banner . . . 20th Century-Fox handed Dudley
Nichols, formerly with the Rosalind Russell-
Frederick Brisson unit, Independent Artists,
a new one-picture commitment to script and
function as associate to Producer Robert
Bassler on "The Land Down Under," a story
by Martin Berkeley.
RKO Starts 'Prize
Maid'
For 'Newlyweds' Series
Designed as a replacement for the slapstick
comedy shorts in which the late Edgar
Kennedy starred for many years, RKO Radio
is readying "Prize Maid" as the first in a
new two-reel series, "The Newlyweds." Script
of the initialer has been completed by Earl
Baldwin and two players will be signed
shortly to star under the productional supervision
of George Bilson. The initialer will
be megged by Hal Yates.
Gershenson Becomes Aide
To Sch'warzw^ald at U-I
Joe Gershenson has been ticketed as assistant
to Milton Schwarzwald, head of Universal-International's
studio music department
. . . Attorney Dorothy Kendall joined
the Monogram legal staff as assistant to Barnett
Shapiro, resident counsel. She succeeds
Roy Pace, who recently left to join Warners'
legal staff.
26 BOXOFFICE June 11, 1949

. ..
CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
.S^
-.—^-U: „>.... Jb.^-.-
-
i lew Atpproaclt
Chief concern among New York
exhibitors is the trend of business
from wartime peaks.
One top circuit executive told us
last week, "We are lookingr past the
seasonal and television competition
for constructive methods of insuring
the future for our theatres.
We are thinking along entirely new
avenues and taking a completely
different approach to the problem of
maintaining our patronage. We are
past the talking stage of merchandising
our product and are moving
into a period of activity."
Operational methods of circuit
operation will be the only handicap
to overcome in the new setup. Regimentation
and standardized operation,
particularly in advertising and
exploitation, have had the effect of
curbing individual initiative among
theatre managers for too, too many
years.
The big ideas, the productive
ideas which contribute to the success
of one theatre or an entire
circuit, do not all originate with
top circuit men. It has been our
experience to encounter executives
who not only are unwilling to listen
to new ideas, but are downright
obstinate about doing anything with
an idea that did not origpinate in
their own minds. This attitude,
unfortunately, is not uncommon
throughout the industry.
If New York circuit heads are
serious about developing "entirely
new approaches to the problem of
maintaining patronage," they could
begin by inviting their managers to
submit »ome of their thoughts on
the subject. That holds for circuit
executives and exhibitors everywhere.
And we would suggest that
when a theatre manager does come
up with an idea, he be given a green
signal all the way down the line to
try it out.
* * *
Recently we sat with a regular
theatre audience and saw "Let's Go
to the Movies," first of the motion
picture industry's public relations
shorts. Best comment we can offer
on the reel came from a patron sitting
directly behind us: "Gosh, that
was interesting. I wish there was
more of it."
g*
Civic-Merchant Tieup With Theatres
Produces Citywide Gene Autry Day
Even without the customary presence of a
star. Gene Autry day was one of the most exciting
events in the history of Trenton, N. J.
It was exciting because "Riders of the
Whistling Pines" was the current screen attraction
at the RKO Capitol Theatre. It was
exciting because local retailers handling Gene
Autry merchandise and civic officials gave the
event full cooperation. And it was exciting because
the citywide celebration was put on
through the cooperation of publicist Ward
Farrar and Manager Henry School of the
Capitol, and exploitation manager Harry
McWilliams and exploiteer Milt Young of
Columbia Pictures.
The first pitch thrown by the team resulted
in a proclamation establishing May 28 as
Gene Autry day. issued by Mayor D. J.
Connolly
of Trenton, with attendant publicity
breaks in the local and out-of-town press.
Merchants handling the Autry products
were next approached with the idea of a citywide
campaign with a parade to liven up the
proceedings. Mounted cowboys and cowgirls
provided the main interest in the procession.
Business firms throughout the city entered
colorful floats, and the merchants donated
prizes for those with the best outfits.
Window and counter cards heralding Gene
Autry day appeared throughout the city with
bunting, flags and street banners helping to
dress the town. Columbia Record dealers in
the city helped the general publicity with
displays, newspaper co-ops and radio promotion.
The Columbia Broadcasting system,
over whose network the Autry program is
aired, plugged the event periodically. The
merchants built up added interest by means of
contests on regularly scheduled programs. The
Trenton News, Trentonian, and the Shopping
News devoted generous publicity and art
breaks to the event, the theatre attraction
coming in for continuous breaks, plus playdates
mention.

Returns to Business at Drive -In,
Finds Old Stunts Still Pay Off
Since returning to theatre business after
an absence of three years, W. Joe Isenhower
finds that old exploitation stunts are still effective.
Isenhower recently took the publicity
and advertising assignment for the 300-car
Circle Drive-In Theatre at Florence, S. C.
Isenhower's first try at ballyhoo cost $15
but had a healthy reaction at the boxoffice.
He arranged to borrow a pickup truck, rented
a portable public address system, and bought
and imprinted 1,000 exchange heralds on
"The Mating of Millie."
RKO Launches National
Campaign on 'Big Steal'
An estimated 47,000,000 magazines will see
large ads publicizing RKO's "The Big Steal,"
according to S. Barret McCormick, advertising-publicity
head for that company. The
national campaign will get under way with a
full page ad in the May 30 issue of Life.
Similar ads will appear during June and July
in Collier's and the Saturday Evening Post.
Additional advertisements will run in the
newspaper comic sections Puck, Metropolitan
Group and Independent Comics.
Scores Sfore Co-Op
Rodney Collier, manager of the Stanley
Theatre, Baltimore, tied up with Levinson &
Klein, local furniture dealers, to exploit
"Flamingo Road." A duplicate of a suite of
furniture which is seen in the film was exhibited
in the theatre lobby with credits. The
store devoted its main window to a similar
display, enhanced with stills and a credit
card.
Imprint on the back of the heralds carried
the catchline. "Old Santa just couldn't wait
till December to bring you the best present
of all, etc, etc." A cut of Santa Glaus appeared
in the upper right corner.
The truck was bannered with a sign reading,
"Old Santa is coming to bring you a
gift," and on both sides were banners with
the picture title, stars and playdate copy. The
projectionist rode on the truck dressed as
Santa Claus. In addition to a sales message
delivered over the loud speaker unit, a recording
of "Jingle Bells" was played periodically.
D. J. StaUworth, manager of the Circle,
took charge of the distribution of the heralds.
The truck followed him up.
Isenhower reports very good business with
the picture and recommends the show and
the ballyhoo for exhibitors who want to produce
extra business. The ballyhoo stunt, he
concludes, can be used on any picture, and he
promises to keep sending the Showmandiser
section additional stunts which prove stimulants
to grosses.
Crosley 'Pony' Tieup
For "The Red Pony" at the Stillman, Cleveland,
Manager Arnold Gates promoted a
street ballyhoo which toured the city one day
in advance and on opening day.
He contacted
the Crosley car dealer and arranged to have
a station wagon bannered with signs calling
attention to the theatre playdates.
Head Sprouts 'Hair
For "The Boy With Green Hair," S. L.
Cason, manager of the Bushnell (Fla.) Theatre,
obtained a clay head of a boy and tricked
it up with grass sprouting from the head.
This was placed in a downtown window with
a sign announcing the theatre dates.
Chicken on the Cuff
An eight-week Poultry night giveaway was
promoted recently by Ben Coleman, manager
of the Senator m Washington. A neighborhood
merchant donated 20
chickens and ten
dozen eggs during the eight weeks.
4-H Groups Organize
Benefit Show and
Sell 'Promise'
Lou Fuhrmann, manager of the MiUord
(Del.) Theatre, visualized a 4-H club tieup
after looking through a press sheet on "The
Green Pi-omise." The Miltord manager lost
no time contacting four small organizations,
with the result that every member in the
area acted as personal press agent for the
show. The organizations received a share In
the theatre receipts.
After meeting with club officers, it was decided
that the youngsters would handle all
radio promotion, contacting business firms
throughout Delaware to help put the benefit
show across.
Another group was appointed to take
charge of window displays, setting up handicraft
exhibits in leading stores with proper
fiein announcements. On the day prior to
opening, another group organized a parade
with the high school band, a float and 4-H
members participating. Banners in the
parade called attention to the "Green
Promise" benefit.
As an added attraction, a stage program
was arranged in which an official of the 4-H
clubs made a brief talk on the aims of the
group, with several members presenting
musical selections.
C. J. Kramer's Menu Idea
Can Be Used on Holidays
At Stanton, Neb., C. J. ICramer served up
an interesting Easter "menu" at the Rialto
Theatre that might give an idea applicable
to most any holiday. He printed up a pinkand-green
menu that read like this:
Stanton-Rialto Theatre Easter menu.
Served Sunday at 2:30, 7:15 and 9:15 p. m.
Served Monday at 7:15, 9:15 p. m.
COCKTAIL—A "Tom and Jerry" mixed
by Metro-Goldwyn-Mayer and known as a
"Pokadot Puss."
SOUP—A la Fox News. You may expect to
find almost anything in it. Ingredients are
from the four corners of the earth. Seasoned
by experts.
ENTREE—"Every Girl Should Be Married."
A grand dish of entertainment made from a
perfect recipe of RKO's for Romantic Fim.
This was highly publicized in LIFE, LOOK,
COLLIER'S, COSMOPOLITAN and other
magazines. Prepared by Cary Grant, Franchot
Tone, Diana Lynn and Betsy Drake.
Served with a lot of Laughs, Chuckles and
Breezy Dialog on the side.
DESSERT—"The City of Little Men."
Baked by Metro-Goldwyn-Mayer at Boys
Town, Neb.
DEMI TASSE—Famous Musical Selections.
The whole family will enjoy our Easter
Menu.
Signs Bally 'Frisco'
To plug a revival of "San Francisco," Fred
Greenway, manager of the Palace In Hartford,
used displays on house-wrecking company
sites, with the catchline: "This is what
the earthquake did to 'San F*ranclsco' . . . See,
etc." Local newspaper breaks were seciu'ed
when Greenway pointed out to the editors
that a former Hartford resident is seen In the
picture in a supporting role.
28 —174— BOXOFFICE Showmandiser :: June 11, 1949

Theatre,
^ Tulsa'
Civilian Flyers Help
Bucyrus, Ohio, Bally
For MOT Film
Ted Conklin, manager of the Bucyrus
(Ohio I carried out a full-scale cooperative
campaign for March of Time Release.
"America's New Air Power." The
Civilian Air patrol and air recruiting station
proved extremely helpful, with both groups
declaring Bucyrus Aviation week coincident
with the theatre playdates.
Special displays were placed at the Bucyrus
airport and at the Armory, giving full credit
to the theatre. The Captain of the CAP contacted
TWA airlines and arranged for displays
of model planes in two downtown window
locations as well as in the National bank.
The air group sponsored an essay contest in
eight schools, with the winner offered a free
air trip to Cleveland. Theatre programs
carrying full details of the contest were distributed
in class rooms.
The recruiting sergeant set up a display
booth in the theatre lobby and provided a
box for contest entries. Three large weather
balloons and a training parachute were
suspended over the marquee of the theatre.
The recruiting service also arranged for a
flight of eight E51s to fly a 15-minute demonstration
over the theatre on opening day.
Conklin promoted extensive newspapeipublicity
covering all phases of his activities
with mention of the playdates of "America's
New Air Power."
w On Wichita, Kas„ Stage
24-Sheet Erected
James Martin, manager of the Orpheum,
Wichita, Kas., mounted a "Tulsa" 24-sheet on
compo board, reinforced it with steel braces
and erected the display on the theatre stage
one week prior to opening. Because of its
location in front of the main cm-tain, a
special rigging was attached so that the board
could be placed flat on the stage during
regular performances. Large signs at either
end of the board called attention to the opening
dates at the Orpheum and Boulevard theatres.
-*rar
M^tkA
Vic Nowe Delmar Fox Les Dollison Myron Feltheimer
Two Canadians Among
May Bonus Winners
Ten theatre man.agers, all first-time winners,
added their names to the list of BOX-
OFFICE Bonus receipts in the 25th monthly
presentation for outstanding showmanship.
The theatremen were cited for exceptional
promotions and ideas submitted to the Showmandiser
during May.
For developing the unique idea of a wallpaper
fashion show, Vic Nowe, manager of
the Odeon Hyland Theatre in Toronto received
a $10 Bonus and a Citation of Honor.
Another Canadian, Delmar Fox, manager of
the Fox Theatre, Pincher Creek, Alta., received
a Bonus for outstanding success in
promoting national publicity in connection
with the premiere of short subject. Highlights
of the campaign were picked up by
newspapers throughout Canada.
For a unique tribute honoring his civic
activities as an exhibitor in Vaughn, N. M.,
and Santa Rosa, a Bonus for public relations
was presented to Les Dollison. Dollison inspired
proclamations from the mayors of both
communities resignating "Go to the Show"
week, because of his efforts to give the citizens
in those communities modern comforts and
good entertaiimient.
engagement of "Family Honeymoon." Stanton's
feat also earned him a capitol prize in
U-I's exploitation contest, recently concluded.
A Bonus was earned by Cliff Buechel, manager
of the Mary Anderson Theatre, Louisville,
Ky., for an ingenious ad he devised to
promote the renovation of the house.
Larry Levy, manager of
the Colonial Theatre,
Reading, Pa., earned a Bonus for a citywide
tieup for an Easter egg hunt which
helped exploit "Little Women."
Alex Levin, Sois.son Theatre, Connellsville,
Pa., Myron Feltheimer, manager of the RKO
Shore Road Theatre, Brooklyn, N. Y., and
Jack Simons, manager of the State Theatre,
Washington, Pa., were also presented with
$10 Bonuses and Honor Citations for outstanding
window displays, lobby displays and
theatre fronts.
Story Writing Contest
Promotes 30 Features
A simple but effective herald of the
novelty type earned a Bonus for Emery Creekbaum,
owner-manager of the American Theatre,
Ladoga, Ind.
Charles Kirkconnell, manager of the Plaza
Theatre here in St. Petersburg, Fla., has
come up with a new idea in the written
contest department. Kirkconnell published
the names of all the films he will show
at the Plaza during the coming month.
The object is for each patron to write a
story woven around the titles of the plays
and using all of the titles. Two prizes are
offered, one month's free pass and two
week's free pass, for the best stories.
Loris Stanton, manager of the U-Ark Theatre,
Fayetteville, Ark., was awarded a Bonus
for his exceptional promotion of 12 pages of
newspaper advertising in connection with his
Emery Creekbaum
Cliff Buechel
Puts Safety First
As a goodwill gesture and public service
when the National Safety council in Ravenna,
Ohio, ran a safety slogan contest, Paul Henry,
manager of the Ravenna Theatre, invited the
council to present the awards to winners on
the theatre stage. The local daily used a
front-page story on this, along with a picture
of the mayor, Henry and the winners.
BOXOFFICE Showmandiser June 11. 1948
iM^.
Larry Levy Jack Simons Loris Stanton Alex Levin
—175— 29

Show Sellers
Hal Martz went
" wr e s t e r n " at the
Strand, Plainlield, N.
I., to exploit "El Paso."
Note hitching rail,
right.
Fred McCallum, Strand manager at
Birmingham, Ala., contrived this attractive
front for "The Search."
At right, Jerry Segal,
Strand manager,
Perth Amboy, N. J.,
booked double bill
featuring Lee I. Cobb
and cashed in on
star's current performance
in stage hit,
"Death of a Salesman."
In lohannesbuig. South Africa, theatrmen indicate the same enthusiasm
for window tieups as their American colleagues. This
attractive display was promoted for "Three Musketeers" by Geoffrey
Bargate, manager of the Metro Theatre.
Bill Davis, manager of the Ritz, Gainesville. Ga., cashed in on
popularity of Roy Acuff by promoting music shop windows to exploit
"Smoky Mountain Melody." Davis had 1.000 heralds distributed
and promoted ten gratis announcements over station
WGGA.
Elmer Hecht, manager of the Park Theatre, Tampa, Flo., made local
citizens and patrons conscious of "Jungle Jim" with street ballyhoo
pictured above. The team attracted wide attention parading the
downtown Tampa business section.
Bob Eagen, National Theatre manager in Richmond, Va., promoted
this life-size stufied horse as lobby stunt for "Red Stallion." During
current showing, the display was mounted on a flat truck and
driven about city. Eagen also used a horse and rider street stunt.
.30 —176— BOXOFTICE Showmandiser June 11, 1949

Civic Officials Help
OThe
Sell Short Subject
World Premiere
Rialto Theatre, Searcy. Ark., was the
locale selected by MGM for the premiere of
its new patriotic cartoon, "Meet King Joe."
The theatre was selected because Searcy is
the home of Harding college where the idea
for the film originated.
The premiere was sponsored by the economic
council of the Arkansas Chamber of
Commerce, the Ass'n of Arkansas Industries,
the Searcy Chamber of Commerce and the
city of Searcy.
A full day's activities preceded the opening
highlighted by a reception and buffet supper
at the Mayfair hotel, a concert by the Searcy
High school band and a program of special
stage events. Leading political, educational
and administrative officials participated in
the activities which were arranged by K. K.
King, manager of the Rialto. in cooperation
with MGM exploiteers.
A proclamation by the mayor designated
the premiere day as "King Joe" day. Feature
of the over-all campaign was a contest to
discover the town's most outstanding workman
who was officially crowned "King Joe"
as part of the premiere stage program. He
was presented a scroll by a representative of
the governor of Arkansas and a savings bond
donated by his employer for many years of
devoted service.
In additiion to strong newspaper publicity
provided by the local press, papers in Memphis
and Little Rock covered the premiere.
v-' Rounded Campaign Makes
'Ruth Story' Pay Well
Merrill R. Fie lives in George, Iowa, a
good baseball town, and he knew how to
take advantage of it when his time came to
play "The Babe Ruth Story" at the George
Theatre. First, he obtained 25-cent copies
of "The Life of Babe Ruth." He had printed
on the covers of these the playdates of
the picture and distributed the books to
country schools in the vicinity.
Then he invited nine surrounding high
school baseball teams to a preview showing
on the Thursday preceding the regular run.
Everything was "on the house," including the
popcorn. He also had a short on the 1948
world series for the night.
Fie obtained written comments from the
various coaches, had them printed on a
handbill for general distribution in cars and
in Sunday papers. In the lobby he had a
small glass illuminated case with one of the
last pictures of 'the Babe' and the actual
baseball he was autographing in the picture.
"As people came out of the show and
stood before this case you could see tears
come to some of their eyes," said Fie. "It
was truly touching." The picture drew
heavily.
Fresh Roasted, Too
Tony Massella, assistant at the Poli, New
Haven, promoted 50 pounds of peanuts from
a wholesaler for distribution in imprinted
envelopes carrying announcements of the theatre
dates on "Take Me Out to the Ball
Game." An usher dressed in baseball outfit
handed out the envelopes near the ball field
and other congested areas.
Breakfast Reminder
For 'Lust for Gold'
Cut-out figures of Glenn Ford, star
of "Lust for Gold" will be distributed
in six million homes through a unique
tieup made by Columbia Pictures and
the Kellogg Co., distributors of breakfast
cereals. Kellogg will use the cutouts
on Variety Package units with full
credits for the picture. The stunt is
timed to coincide with release of "Lust
for Gold" and will be extended two
months.
Dummy in Casket Plus
Record Plug 'Mystery'
Special lobby displays have been helping
exploit coming attractions for Jesse White,
city manager of Martin Theatres, Americus,
Ga. Prior to the opening of "Dr. Neff and his
Madhouse of Mystery," an interesting lobby
exhibit was created, using an old casket occupied
by a store dummy dressed in a shroud.
A recording was made, describing the show
and plugging the dates, with appropriate
background sound effects. The record was
played on an automatic recording machine
concealed within the casket.
For "The Snake Pit," White had a six-sheet
pasted to the lobby floor a week in advance,
where everyone had to step on it in order to
enter the theatre.
A shadow box helped to focus attention on
"Family Honeymoon." Placed on the theatre
stage, the shadow box was illuminated during
intermission periods and used out front
during the current show.
'Enchantment' Bally
Pointed at Women
Via Store, Radio
the women
strong concentration on selling
patrons resulted in extensive promotional
tieups for "Enchantment" at the Grandin and
Lee theatres in Roanoke, Va.
Land Weiford, manager of the Grandin,
and Walter Nelson of the Lee teamed up and
put over a three-way deal with Pugh's, leading
department store in Roanoke, and the
Mutual outlet, WRC/, for plugging the playdates.
The department store used a battery of
eight windows, all tied in with summer apparel
and the picture title under the heading,
"Plan for 'Enchantment'!"
The store used a large cooperative advertisement
in the Roanoke newspapers which
carried out the tiein angle. Two hundred
women customers of Pugh's were invited to a
screening at the Grandin Theatre, two days
prior to the regular opening. The group included
housewives, clubwomen, office workers
and clerks.
Following the screening, the women
were interviewed over the air by Coleman
Austin, popular master of ceremonies for
the Run and Scrub Music Club program heard
over WROV. Austin awarded merchandise
gift certificates to those who properly
identified "enchanting" items on display in
the F*ugh windows.
Everyone in the audience received five
comment cards for mailing to personal friends
with their own impressions of the picture.
When presented at the boxoffice of either
theatre with a paid admission, the recipient
was entitled to one free admission.
Five and Dime StoreSj, News Agency
Give 'Little Women Strong Support
National and local tieups helped exploit
"Little Wemen" at the Buffalo Theatre. Ed
Meade and Bill Carroll, publicists for Shea's
theatres, hooked in with the Hallmark co-op
and landed almost 100 displays in stores
handling the product. Each display included
cards and stills plugging the theatre and playdates.
Several of the larger downtown stationers
went in for full window displays, with
30x40 blowups as the central attraction.
The Ralston jewel box promotion resulted
in window and counter displays in all
branches of the three largest grocery chains
in Buffalo. With the cooperation of the Ralston
representatives, spot announcements following
the daily Tom Mix-Mutual network
radio show on WEBR were promoted gratis
diu'ing the entire run of the picture. The
station also used two Ralston 30x40 streamers
including theatre copy on its mobile imit
traveling around town.
Banners on nine trucks and 11x14 cards were
placed on 100 newsstands as the result of a
tieup with the news distributor of Coronet
magazine. Signs tied in the magazine's issue
plugging, "MGM: Mammoth of the Movies."
Kresge's five-and-ten cent store hooked in
with a portfolio tieup, displaying 30x40
posters and 22x28 color photos plugging the
stunt. The theatre also provided 25 pair of
guest tickets for store patrons who collected
photos of the five stars in "Little Women"
which were given out with every purchase.
Book tieups accounted for window and
counter posters in book shops and book sections
of department stores. The Buffalo public
library cooperated by distributing bookmarks
in the main library and in 17 branches.
A display was also set up in the main library.
Two W. T. Grant stores, Woolworth's and
Neisner's used window displays tieing in the
"Little Women" scarfs, and specialty shops
came through with window displays on "Little
Women," fashions. In addition, flower shops
were tied up for a display of Elizabeth Taylor
blowups and spring flowers.
One thousand table tents carrying theatre
imprint were distributed in night clubs, 75
beauty salons displayed cards featuring an
illustration of Jime Allyson and plugs for the
theatre dates, window streamers were posted
on 25 Greyhound buses servicing a 250-mile
area, 14x22 cards were placed on the rear of
downtown taxis, and easel displays were
posted in downtown hotels. Window cards,
local and out-of-town newspaper publicity
and radio promotion helped to exploit the
playdates.
BOXOFFICE Showmandiser :: June II, 1949
—177—
31

Library and Window
Tieups Lift 'Women'
At Providence
A giant-size display hung over the main
staircase of the State Theatre. Providence,
R. I., helped to create advance interest in
Manager Maurice Druker's engagement of
"Little Women."
Druker promoted window displays tied in
with "Little Women" scarfs, cutout doll
books and the Louisa Alcott novel at leading
women's shops and five-and-dime stores. The
playdates were prominent as well as art and
stills from the film. The Hallmark tieup
yielded seven additional windows in stationery
stores, and grocers advertised the
picture through the Ralston promotion.
Newstrucks carried banners with theatre
announcements, 5,000 bookmarks were distributed
thi-ough all public libraries, and art
planted in the Providence Sunday Journal
and Pawtucket Times helped to focus attention
on the booking.
Diorama Oil 'Tulsa'
A full scale diorama depicting several
phases of the oil industry was placed on the
mezzanine floor of the Capitol Theatre, New
York, prior to the opening of "Tulsa." The
diorama was prepared by publicist Paula
Gould with the cooperation of major oil companies
in the city.
Here is a ballyhoo used by Guy Roehm, manager
of the Grand, New Albany, Ky. Total cost
was $5 and really paid boxoifice dividends.
Masked cowboy and cutouts attracted plenty
of attention. The Model T relic belong to a
theatre employe. The $5 paid for the car and
driver's
services.
Shell Oil Tieup Exploits
'Tulsa' at Tacoma Roxy
Lester Fagg, manager of the Roxy in
Tacoma, Wash., tied up with the Shell Oil
Co. to exploit "Tulsa." A miniature refinery
and oil-cracking model were placed on exhibit
in the Roxy lobby a week in advance. Window
cards at all Shell gas stations in the area
called attention to the display and to the
"Tulsa" booking at the Roxy. Twenty-four
sheet star cutouts were used on the marquee
for current billing, with catch copy and the
title in three-foot cutout letters.
Screening and Blowup
Of Column Stimulate
Talk of 'The River'
A screening of "City Across the River"
helped stimulate valuable conversation for
the opening at the Paramount, Syracuse, N. Y.
The screen ng was arranged by Dick Feldman,
manager, for press and radio representatives,
prominent citizens interested in
juvenile delinquency, and faculty members
and the editorial staff of high schools and
Syracuse university.
The Post-Standard ran a two-column story
with art on the screening and followed up
after the picture opened with an unsolicited
editorial. Drew Pearson's column in the Post-
Standard was blown up and use out front
seven days prior to opening with underlines
quoting comments on the picture.
The Post-Standard used a four-day photo
contest with promoted prizes. The picture
received four solid day's plugging through this
tieup.
In exchange for a one-frame trailer calling
attention to Pearson's weekly broadcast over
station WAGE, 20 free spot announcements
were promoted during the current showing.
Books Laugh Show
An all-Laff week was promoted at the
Harding Theatre, San Francisco, by Irving
Levin, district manager for San Francisco
Theatres.
COLUMBIA PICTURES ANNOUNCES THAT PRINTS OF THE FOLLOWING
PICTURES ARE NOW AVAILABLE IN OUR EXCHANGES FOR SCREENING

. . ARE
I
Classified Ad Tieup,
Portrait Contest
Aids 'Jennie' Date
The opening of "Portrait of Jennie" at the
Poll Theatre, Norwich, Conn., was precede
by strong promotion executed by Manager
Joseph Boyle and assistant Mathilda Pysyk.
One thousand colored portrait booklets featuring
the portrait of Jennifer Jones were
distributed at the Norwich Free Academy. A
classified ad tieups was promoted with the
Norwich Bulletin and Record a week in advance
of playdate.
Ten days prior to opening and continuing
to opening day, spot announcements were
promoted over radio station WNOC. Reid
and Hughes, local specialty shop, featured an
"inside the store" fashion display, plugging
the picture.
Post cards were obtained from the Hotel
Edison in New York and mailed to a list of
selected prominent citizens. A man-on-thestreet
program used a quiz, with "Portrait of
Jennie" as its theme, and offered guest tickets
to persons who were interviewed.
Bookmarks were prepared locally and distributed
to all libraries.
Builds 'Paisan
Front
For "Paisan," Boyd Sparrow, manager of
Loew's Theatre. Indianapolis, built an attractive
false front. AH lettering was in black
set against a white backgroimd, with large
blowups providing a colorful flash on the side
pieces.
ANSWER
TO YOUR
TECHNICAL
PROBLEMS . .
The Altec
Service Man and
the organization
behind him
161 Sixth Avenue,
New York 13. N. Y.
PROTECTING THE THEATRE— FIRST PLACE IN ENTERTAINMENT
LIGHTS-
ACTION-
CAMERA!
Hudson Movie Ads in Production on Alexander Stage
Hudson Motor Ccrr Co. is but one of 43 national advertisers for whom Alexander is currently
producing and distributing short length movie ads. 9,000 theatres are profitably
showing Alexander service .
YOU?
Colorado Springs, Colo.
BOXOFFICE Showmandiser :: June 11, 1949 —179—
33

Private Screening for Pastors
Launches Joan in Vancouver
The "Joan of Arc" campaign at the Strand
Theatre, Vancouver, B. C, included extensive
outdoor exploitation and numerous tieups.
The campaign was executed by Jack Randall,
manager of the Strand, with an assist from
Lloyd Muir, RKO field man.
A special disk with commentary by radio
station CJOR's Dorwin Baird was used in
advance over the house public address system
during intermissions. Eighty one-sheets were
spotted throughout the city. Special window
displays with the story-in-pictures were
planted on busy Seymour Street.
Piivate screenings were arranged for representatives
of Catholic churches and schools,
and members of the press and radio. The
Saturday magazine section of the Daily Province
broke a timely full-page color frontispiece
on "Joan of Arc." Five thousand
heralds were promoted from a news agency,
tieing in the theatre playdates with the
Pocket Book edition, and distributed in book
stores and at the theatre.
An ad was placed in the Swedish Weekly,
a screen trailer was used two weeks in advance,
life-size cutouts were placed in the
lobby three weeks prior to opening, and a
window display was set with the Watts costume
shop.
Current exploitation included a 40-foot
banner which was hung at the corner of King
Edward and Gamble, at a popular outdoor
eating spot. One thousand heralds were distributed
in parking lots, and a main window
display in Hudson's Bay store was hooked in
with the International Sterling "Joan of Arc"
pattern.
Twelve book store windows and six news
trucks carried signs and displays, through the
book tieup. A 24-sheet cutout was placed at
both ends of the theatre marquee, with
strings of red, white and blue pennants hung
from the roof to the top of the marquee.
Special displays were placed in downtown
hotels and office buildings, and 150 tack cards
were spotted in windows and outside locations.
Savings Co-Op Features
Axiom in 'So Dear My'
Harry Goldsmith, manager of the Palace,
Lockport, N. Y., tied up with a savings bank
to exploit "So Dear to My Heart." The bank
ran a four-column, 11-inch newspaper co-op
built around the idea of "It's what you do
with what you got." They also used displays
in glass-enclosed frames on the front of the
building.
Goldsmith worked in some advance plugs
for "My Dream Is Yours" by having his vaudeville
orchestra play a medley of tunes from
the picture. Two music stores played records
of tunes from the film production over speakers
in front of the stores, and jukeboxes
cajirying records of songs from "My Dream Is
Yours" were snipped with signs plugging the
theatre dates.
Assistant Promotes
Contest on 'Canyon'
To exploit "Knock on Any Door," Reg
Streeter, relief manager of the Fresno (Calif.)
Theatre, had a 24-sheet pasted to the floor
of the lobby a week in advance. It caught the
eye of patrons as they entered the theatre
and it was also visible to passersby on the
Ralph Mauldin, assistant at the Fresno,
promoted a radio contest in behalf of "Red
Canyon." Sponsored by a local disk jockey,
the contest invited listeners to send in song
titles mentioning the name of a color. The
winners, those sending in the longest lists,
received theatre tickets to "Red Canyon."
Mauldin also had 2,000 imprinted heralds
containing a "Red Canyon" maze puzzle distributed
door-to-door prior to the opening.
Couple in Cortland, N. Y.,
Win 'Life of Riley' Deal
Bob Anthony, manager of the State Theatre,
Cortland, N. Y., conducted a newspaper
contest for "The Life of Riley" in which heads
of families were invited to submit letters in
25 words or less on "Why I think I should live
'The Life of Riley.' " Anthony promoted a
dinner for two at a popular restaurant, after
which the winner and his wife were driven
to the theatre and home by a taxi, courtesy
of the local cab company.
A scene mat and story were planted in the
daily newspaper, and a loan association ran
a two-column co-op headed, "Buy your own
home and live 'The Life of Riley' etc."
Window tieups were made with smoke
shops, and a five-minute personal interview
taken from the William Bendix transcription
was used on the radio, gratis.
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Ml. Clemens. Mich.
Public Service Idea
When the local bus line rerouted its service
schedule recently, Al Hatoff, manager of
the Ritz Theatre, Brooklyn, set up a 40x60
made, showing a map of the new bus routes.
The stunt publicized in the theatre's house
program, earning the gratitude of the public
and the local merchant and civic association.
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Radio Plugs Plentiful
For 'Women' at Loew's
Radio promotion sparked Manager Boyd
Sparrow's campaign for "Little Women" at
Loew's Theatre in Indianapolis. Sparrow arranged
for free plugs following the Ralston-
Tom Mix network show heard locally on
WIBC. The Mervyn LeRoy story was planted
on a popular disk jockey program on WFVM
the day before opening. This station also
helped by the offer of passes and Hallmark
"Little Women" dolls on a quiz program for
an entire week prior to opening. Through
the Hallmark tieup, 15 windows were promoted
and the Lieber Co. took a three-column
newspaper co-op plugging the dolls and playdates.
Launches 'Big' Season
Lou Cohen, manager of the Loew Poll Theatre,
Hartford, is exploiting "a big show season"
to herald the theatre's summer showmanship
drive. Three-sheets on forthcoming
hits have been posted on lobby floors, and
special displays are being used under marquees,
in rest rooms, on mirrors, etc. Suburban
restaurants are using special tent cards
with copy pointing up the big show season.
'Ba7iroom' Jockey Preview
For "Make Believe Ballroom," Leonard
Young, manager of E. M. Loew's Theatre,
Hartford, invited radio disk jockeys to attend
a preview of the picture. He borrowed a
record player from a downtown retail music
shop and used it in the lobby for recordings
of hit tunes heard in the film.
34 —180— BOXOFFICE Showmandiser :: June 11, 1949

Loew Caravan Opens
'Big Show' Season
NEW YORK—Loews Theatres opened its
Big Show season June 6 with a caravan of
five floats carrying models and advertising
attractions to the tunes of a brass band that
arrived in front of the State Theatre at noon.
It was greeted by Joseph R. Vogel, vice-president
in charge of all theatres; Oscar A. Doob.
general theatre executive; Eugene Picker, in
charge of New York theatres; A. W. Schwalberg
and Max E. Youngstein of Paramount,
Rube Jackter and Lou Weinberg of Columbia
and David Levy of U-I. Eddie Dowden,
in charge of New York publicity and exploitation,
handled the affair.
A special police detail controlled traffic.
Marilyn Maxwell, star, made a personal appearance
and, with Picker, raised a banner
on the flagpole reading "Loew's Big Show
Sea.son." With the cooperation of the army,
a large banner attached to five balloons was
flown from the street. Tlie attractions featured
were "Knock on Any Door," "Take Me
Out to the Ball Game," "A Connecticut Yankee,"
"The Stratton Story," "City Across the
River" and "Mexican Hayride."
The caravan continued during the week to
visit the other Loew's New York theatres.
All of the 68 u.sed portable radios carried
by ushers to pick up the events for broadcasting
over five local stations.
Walter Gould to Resign
From UA Foreign Post
NEW YORK—Waiter Gould has resigned
as foreign manager of United Artists, effective
July 17, when his five-year contract
with the company will expire. He has been
with UA since 1926. Gould will go into business
for himself as western hemisphere representative
of Fritz Strengholdt and other
European producers and distributors. He
also will buy American and Latin American
product for Strengholdt, who operates theatres
in Holland and Belgium. Gould will
visit Hollywood and Europe during July to
set up deals. He plans to open an office in
New York in August.
It is reported that Arthur W. Kelly, executive
vice-president of UA, and members of
the foreign department will take over
Gould's duties. Kelly was scheduled to return
from England June 11.
Anniversary Party Given
Charles A. Kirby of U-I
NEW YORK—U-I foreign
department executives
feted Charles A. Kirby, vice-president
and secretary of Univer,sal-International
Films, at a June 8 luncheon honoring his
51st birthday and 28th year with the company.
The group included Al Daff, vicepresident
and general sales manager of the
foreign group: Ben Cohn, Americo Aboaf,
Fortunat Baronat, Irving Weiss, Julian Benedet,
Maurice Myron, Felix Sommer, John
Spires and Joseph Mazer.
Baseball Men See 'Spring'
NEW YORK—Members of the Dodgers and
Giants baseball teams were guests of A. J.
Balaban, executive director of the Roxy Theatre,
at the opening showing Friday (10) of
"It Happens Every Spring," new 20th Century-Fox
feature about baseball.
Variety Clubs Take Over
Hospital With Ceremony
SARANAC LAKE, N. Y.—In a simple ceremony
amid the evergreen-clad hills surrounding
this Adirondack village the Will Rogers
Memorial hospital was turned over to Variety
Clubs International by Walter Vincent
Thursday afternoon (June 9i. It was accepted
by Robert J. O'Donnell, international
chief barker.
O'Donnell di.scussed plans for the expansion
of the institution, which has passed
through several dark years since it was originally
founded by the NVA June 28, 1921, just
19 days short of 28 years ago.
In the first year, he said. Variety will spend
$200,000 in enlarging and re-equipping and
operating the hospital. Its facilities will be
available to all tuberculosis victims in the
amusement industry and allied fields, except
those engaged in production in Hollywood
who are cared for by the Motion Picture Relief
fund.
The operation will be through a Variety
Club subsidiary, the Variety Clubs International-Will
Rogers Memorial Fund, Inc., chartered
in New York state as a non-profit membership
corporation.
About 50 industry leaders and others were
present. Among them, Vincent, 81-year-old
veteran, who has had experience as an actor,
producer and theatre operator, was conspicuous.
Another was Harold Rodner of
Warner Bros., who has been a hard-working
trustee for many years, and Edmund C.
Grainger, president of Shea Theatres, who
also has been active in the management for
years.
VINCENT VERY HAPPY
Vincent's address was tinged with emotion
at times.
"Only a body of compassionate men such
as you of Variety Clubs International would
have conceived the plan and purpose to take
over the Will Rogers hospital for its betterment
and permanency," he said.
"I want you to know I am very happy that
after the.se last few stressful years of doubt
BEAUTY SELLS A BOND—Marta
Toren, star of "Illegal Entry," sells a
U.S. savings bond to Mayor Thomas
D'Alesandro, left, of Baltimore as Fred
C. Schanberger, manager of Keith's Theatre,
looks on. Miss Toren made a personal
appearance at the theatre in connection
with the bond opening of the
U-I picture.
and uncertainty this hospital has reached a
safe haven, and I am certain that under your
direction it will lose none of its graciousness,
none of its kindliness and none of its compassion.
Dear Bob, herewith the deed and
the 'keys to the Kingdom.' "
"We of the Variety clubs, representing the
amusement industry with close to 10,000 active
members, fully recognize the great responsibility
that they are assuming in taking
over the future operation of this hospital,"
O'Donnell replied. "Our hopes and aspirations
are as big as our hearts, because we
not only expect to expand the facilities of
the hospital, but, most important, and in the
very near future, we hope to erect on these
grounds the world's largest and finest research
laboratory, in which every effort will
be made to find a permanent cure for tuberculosis,
and, God willing, if we succeed, our
task will not be finished, but just starting,
because we will then go on in other fields of
reserach to the end that the people of our
industry and all others may benefit from the
achievements of which we pledge ourselves
to try and accomplish."
HAROLD RODNER EULOGIZED
Pat Ca.sey of Hollywood, former head of
NVA as well as the hospital, took part in
the ceremonies. Harold Rodner, who has
carried the burden of operating the hosptal
for 18 years, was eulogized by Charles E.
Lewis, incoming executive vice-president.
The vi-sitors arrived in the early morning.
During a luncheon which preceded the transfer
Rodner was presented an onyx desk set,
suitably inscribed.
Labor was represented by Richard F. Walsh,
president of the lATSE. Others included Sam
Rosen of the Fabian circuit; Max A. Cohen,
president of Cinema circuit; Sol Schwartz,
general manager of RKO Theatres; Ted R.
Gamble, head of Monarch Theatres; Herman
Robbins, president of National Screen Service;
Sam Rinzler of Randforce circuit; George
Eby and James Balmer of the Harris Amusement
Enterprises; Robert Mochrie, vice-president
and general manager of RKO; Irving
Brecher, New York theatre operator; Murray
Weiss of Boston, and Tom J. Connors.
MANY PATIENTS WITNESS
Others in the group included: Marc Wolf
of Indianapolis: Jack Beresin of Philadelphia,
Bernard Kranze, Nate Furst, Robert Savini,
Maurice Kann, James M. Jerauld. Herbert
Golden. Morton Sunshine, Mel Konecoff and
Chester B. Bahn.
Many of the patients witnessed the ceremonies.
For some of them who have been in
the hospital for a long time it was a thrilling
experience, because during several periods,
especially during the past five years, they
have not known from week to week how long
the institution could remain open.
Saints Re-Elect Neilson
NEW YORK—Rutgers Neilson, RKO publicity
manager, has been re-elected to the
board of governors of the Circus Saints and
Sinners of America. He is also a member
of the committee on "fall guys."
BOXOFFICE June 11, 1949 35

. . . Leo
. . . Harry
. . Jack
. . Howard
. . Bob
BROADWAy
C* L. Carrington, president of Altec Service;
A. A. Ward, vice-president, and E. Z.
Walters, controller, arrived from the coast
. . . Silas F. Seadler, MGM advertising manager,
returned from a European vacation
Brody, Eagle Lion publicity manager.
has taken over the servicing of the trade
papers . . . Robert Ryan was a guest star
June 9 on the Sealtest radio show over NBC
. . . When
Gordon MacRae concludes an engagement
at the Chicago Theatre. Chicago,
the end of the month, he will attend the
opening of "Look for the Silver Lining"
(WB) at Radio City Music Hall here.
. . .
Pincus Sober, MGM legal department, has
flown to England with the AAU track team.
He will be gone about two weeks . . . Leo
Koken, RKO concession head, is vacationing
on the coast. Before returning July 5 he
will cover theatres in Los Angeles, San Francisco,
Denver, Kansas City and Marshalltown,
Iowa Rex Carlton, Laui-el Films
president, has signed Searle Kramer, a veteran
of the stage, to do an original screenplay
as the company's third production. It
will be a comedy and Joseph Lerner will produce
and direct.
Jacques Kopfstein, Astor Pictures executive
vice-president, is back from a trip abroad
that included visits to London. Paris. Rome,
Brussels, Luzerne and Amsterdam . . . Maurice
N. Wolf of MGM addressed the Rotary
club. Ridgewood. N. J., June 7. The day before,
he spoke before the Kiwanis club, Yonkers,
N. Y. . . . Jane Russell came here after
attending the third annual National Celebrities
Golf tom-nament in Washington, sponsored
by the Washington Post in support of
U.S. Attorney General Tom C. Clark's drive
against juvenile delinquency.
Brum-
Harriet Lee Lasker, secretary to B 11
berg of the Warner publicity department,
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Bob Hope attended the
Pierre June 5 . . .
Paramount Theatre opening of "Sorrowful
Jones" and two days later flew back to Hollywood
. Cununings and Joseph Pasternak,
back from European vacations, are
now at the MGM Hollywood studios . . .
Carey Wilson arrived from the coast
Stewart McDonald, vice-president
.
of Warner
Bros. Theatres, went to Oklahoma City.
Leueen MacGrath will be starred in the
Westinghouse television adaptation of Turgenev's
novel. "Smoke." over the CBS-TV
network June 15 . . . Paul Broder. Realart
president, flew in from Detroit . . Judy
HoUiday. at MGM's request, cut
.
short her
vacation and returned to Hollywood to play
in "Adam's Rib." She also will test for the
screen version of "Born Yesterday," in which
she starred on the stage. Charles P. Mac-
Gregor, president of the C. P. MacGregor
Sound Studio, arrived from Los Angeles.
Sailing
Phil Reisman, RKO vice-president in charge
of foreign operations, came in from Europe
on the Nieuw Amsterdam . . . Charles and
Mrs. Poletti arrived on the Caronia . on the Queen Mary were:
. .
Samuel Eckman
jr.. chairman and managing director of
MGM in London: Ben Henry. U-I manager
in Great Britain; Paul Muni. Noel Coward,
S. N. Behrman, and Stanton Griffis, U.S.
ambassador to Egypt and director of the
United Nations Palestine Relief.
. .
Walt Disney and his wife are due here June
14 en route to England to supervise the production
of "Treasure Island." They plan to
sail on the Queen Elizabeth the next day .
Douglas and Mrs. Fairbanks jr. and Jane
Baldwin, who is Kim Hunter on the stage and
screen, sailed June 9 on the Caronia . . .
George Raft and Mack Gray, his secretary,
are en route overseas to the villa in the south
of France, which Raft recently purchased
Kurnitz, Warner Bros, producer,
is here on a three-week vacation to see Broadway
shows.
The MGM crew shooting "Sidestreet" here
left for the coast. Among them were Anthony
Mann, director; Howard Doch, assistant director;
Joe Ruttenberg, cameraman; L. E.
MacDougal and Bill Riley, assistant cameramen,
and Charles Hunt, unit business manager
. Dietz flew west for conferences
with MGM studio executives before
heading for Europe . Lynch, district
manager, and Lou Fonnato, resident manager,
returned to their MGM Philadelphia
headquarters .
C. E.
. . Nell Middleton. secretary
Kessnich. MGM Atlanta district
to
manager,
arrived with her husband for a vacation.
CLASS DISTRIBUTION FOR Shirley Temple Honored
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DALLAS: Jenkins & Bourgeois, Astor
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NEW ORLEANS: Dixie, R. A. (Bob) Kelly
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By Tampa University
NEW YORK—Shirley Temple, now starring
in Warner Bros. "The Story of Seabiscuit,"
has been awarded the University of Tampa's
"Achievement Medal" for 1948-49 and she has
accepted the honor in absentia when the
commencement exercises were held in the
southern city.
Four other celebrities who also received
recognition from the Tampa institution were:
Lowell Thomas, Dr. Harry G. Thomas, his
father, and Dale Carnegie and Dr. Linus
Pauling, scientist from the California Institute
of Technology.
Hope Film Opens Big
In Mild B'way Week
NEW YORK—The first spell of warm
weather sent New Yorkers to the beaches
and nearby resorts over the weekend and left
the Broadway area almost deserted. The
few Sunday theatregoers flocked to the Paramount,
where "Sorrowful Jones" and the
personal appearance of Bob Hope gave the
theatre its best Sunday gross in months and
added up to a good first week following four
mild days of "Manhandled." The only other
first run to show above-average business was
the Radio City Music Hall with the opening
week of "Edward, My Son."
Two United Artists films, "Champion" and
"Home of the Brave," held up comparatively
well in their ninth and fourth weeks, respectively,
but most of the others ranged from
just fair to very weak. "Neptune's Daughter"
at the Capitol, "It Happens Every Spring"
at the Roxy and "Night Unto Night" at the
Strand were among the seven new films that
opened dm'ing the week.
(Average Is 100)
Astor—We Were Strangers (Col), 6th wk 80
Bijou—The Red Shoes (EL), 33rd wk ol Iwo-a-day.. 90
Capitol Tulsa (EL), plus stage show, 2nd wk 95
Criterion—The Lody Gambles (U-I), 3rd wk 85
Embassy—All Over Town (IJ-I), 2nd wk 85
Globe—Champion (UA), 9lh wk 100
Gotham—Helllire (Rep), 2nd wk 75
Little Ccrrnegie Intermezzo (EL), reissue. 3rd wk- 85
Loews State—The Borkleys of Broadway (MGM),
5th wk 100
Mayfair Jigsaw (UA), 2nd wk 85
Palace The Judge Steps Out (RKO), plus 8 acts
of vaudeville 100
Paramount Sorrowful Jones (Pata), 3 days;
Manhandled, 4 days, plus stage show 120
Park Avenue Hamlet (U-I), 36th wk- of two-aday
90
Radio City Music Hall—Edward, My Son (MGM),
'plus stdge show 110
Rivoli Johnny Allegro (Col) 95
Roxy—The Beautiful Blonde From Bashful
Bend (20th-Fox). plus stage show, 2nd wk 75
Strand The Younger Brothers (WB), plus stage
show, 2nd wk - 80
Sutton—Quartet. (EL), 10th wk 90
Trans-Lux Broken Journey (WB), 2nd wk 90
Victoria—Home of the Brave (UA), 4th wk 100
Jigscrw' and Stage Bill
Pace Trade in Buffalo
BUFFALO—Leading by a wide margin here
was "Jigsaw," aided by the Stop the Music
show on the stage at the Great Lakes. "Champion"
and "Gay Amigo" were good at the
Buffalo. "The Barkleys of Broadway" was
average in a second downtown week at the
Teck.
Buffalo—Champion (UA); The Gay Amigo (UA)....II0
Grecft Lakes Jigsaw (UA), plus stage show 166
Hippodrome
Cowboy (U-I),
Keep
reissues
'Em Flying
-
(U-I); Hide 'Em
88
Lafayette Red Canyon (UI); The Lone Wolf and
His Lady (Col) 92
Teck—The Barkleys of Broadway (MGM), 2nd d. t.
wk 100
20th Century—The Red Pony (Rep); Daredevils
of the Clouds (Rep) 87
"Barkleys' Pulls 132 Per Cent
As Baltimore Grosses Rise
BALTIMORE—Business received a shot in
the arm with a week of good weather and
better pictures. "Barkleys" led the town, wath
"The Window" and the Dick Haymes stage
show following.
,
Century The Barkleys of Broadway (MGM), 2nd
wk. 132
Keiths— Streets of Laredo (Para) 100
Town—The Window (RKO) 121
Hippodrome — 18 Fathoms Deep (Mono)), plus
stage show 115
Mayfair Africa Screams (U-I), 2nd wk 110
Stanley—Princess O'Rourke (WB), reissue 100
New ^The Beautiful Blonde From Bashful Bend
(2aih-Fox), 2nd wk - 95
Valencia—Big Jack (MGM) 105
William Beaudine has been signed to direct
"Jackpot Jitters" for Monogram.
36 BOXOFFICE June 11, 1949

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Al M Y Ic's Filmrow
. . .
/-"HARLES MOSS is installing a popcorn
machine, new candy bar and soda fountain
in the Criterion Theatre. An attendant
Jerry
will serve patrons at the fountain
Sager and Conrad Fontaine reported that
more than 200 entries have been received for
their beautiful chUd contest at the Central
Theatre, Cedarhurst. Ten local merchants
and the Harrison photographic studio are cosponsoring
the contest, which will close June
22 . . . Phil Chaiton held a special United
Jewish Appeal benefit Monday. June 6. at
the Tuxedo Theatre, the Bronx. Red Buttons,
the night club and vaudeville comedian, was
featured in a stage show.
Jack Ellis visited Boston to discuss circuit
deals for "Major Barbara" and "Pygmalion"
... Leo Jacobi of Warners, Howard Levy of
MGM and Charlie Penser of RKO were
among the New York-Bronx salesmen who
have recently visited the new E. M. Loew
drive-in now nearing completion in east
Bronx.
Max Cohen will reopen the Ritz in White
Lake the Academy in Liberty and the Broadway
in Monticello late this month for the
summer season . . . Lee Newbury also is
planning summer reopenings of his Lorraine
Theatre, Bayhead, N. J., and Lavalette. Lavalette.
N. J., by the end of the month . .
The Pickman family had one of its infrequent
reunions recently when Milton Pickman,
coast agent, came to New York to visit
his brothers Jerry of Paramount and Herb
of Warner Bros.
Alex Arnswalder has called the last meeting
of the season of the Motion Picture
Bookers club for June 13 . . Pete Saglembini
.
is back at his Warners booking booth after
Monty Salmon of the Rivoli
a long illness . . .
is running a most deserving father contest.
The child who writes the best letter explain-
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June 19, Father's day.
Nat Stern, booking manager for Paramount,
has left on a two-week motor trip
with his wife ... Eva Cohen, Paramount
biller, is recuperating from a recent illness
Rita Klie, also of Paramount, has returned
to work fully recovered from her ailments.
now handling 16mm distri-
Jared Millan is
bution for Republic in the New York exchange
area . . . Dorothy Banaszewski, 20th-
Fox secretary, will marry Andy Adashefski
September 3.
U-I items: Harvey Rheinstein has been
promoted to print booker, replacing Len
Birch, who was appointed booker for United
World Films . . . Mel Sherman also has been
named as a print booker. He replaced Len
Ruderman, who has been transferred to the
home office. Lester Schenher has joined the
bookkeeping department . . . Fred Mayer was
installed as chairman of the coordmatmg
council of the 110th police precinct, Queens,
June 9. Mayer also judged a dog show
sponsored by the Catholic War Veterans of
Queens.
Recent visitors: Harold Greenberg of Paramount
Theatres, Newbargh and Poughkeepsie;
George Stamatis of the Lyric Tlieatre,
Brooklyn, and his son Michael: Alfred Mac-
Kemian of the Albermac Theatre, Pawling;
Maury Miller of the Harry Hecht circuit.
A red jeep maintenance car used by the
Walter Reade theatres in the Asbury Park
area attracted the attention of industry personnel
while parked near the Criterion Theatre
on Broadway. William J. Heineman.
Eagle Lion sales chief, was one of those who
stopped to give the jeep a once over.
UA Named in Two Suits
Over Picture Titles
NEW YORK—United Artists has been
named as a defendant in two title suits in
the U.S. district court.
In one action, Classic Pictures, owner of
the distribution rights to "Africa Speaks," a
1930 production, has charged unfair competition
and has asked for an injunction forbidding
UA to exhibit the latest Abbott and
Costello film under the title of "Africa
Screams." Classic claimed that the similarity
of titles has caused confusion.
The second suit was filed by North Callahan,
who claimed that UA and Screen Plays,
Inc.. were guilty of unfair competition in
exhibiting the Henry Morgan picture under
the title of "So This Is New York." Callahan
said that he had previously written a news
column under that heading.
Plans Joint Production
NEW YORK—Herbert Wilcox. British producer,
flew from London to work on a plan
for joint production with an unnamed American
company of a feature to be made in
England. He said he had discussed the financial
details with British treasury officials.
He will also seek American distribution for
his "Spring in Park Lane" and "Courtneys of
Curzon Street," he said.
NEW YORK—WPIX, the New York Daily
News television station, will be one year old
June 15. The station serves the metropolitan
audience an average of 45 hours weekly.
During July 1948. its first complete month
on the air, the station had seven sponsors,
buying a total of 15 hours and 30 minutes, or
only 9 per cent of the total program time of
169 hours. This compares with May 1949.
when the station was used by 55 sponsors,
who bought 80 hom-s and 15 minutes, or 34
per cent of the program time. In May 1949,
the station's program time was 228 hours and
30 minutes of entertainment and news.
News of the Hour and the Telepix newsreel
continue to be presented twice daily.
WPIX film programs include the 24 Sir Alexander
Korda featm-es, a series of Englishproduced
features, a Laurel and Hardy series,
a weekly film serial, a collection of Chariie
Chaplin comedies and Six Gun Playhouse, a
daily hour-long series of action films. Lois
Wilson, former film star, reviews film and
interviews screen stars in her Hollywood in
New York weekly program.
WPIX, operating on Channel 11. is a wholly
owned subsidiary of the News Syndicate Co.
F. M. Flynn is president and Robert L. Coe
station manager.
is
Appeals Court Turns Down
Bid to Move Auburn Case
NEW YORK—Tlie U.S. circuit court of appeals
June 7 upheld a decision of the district
court for southern New York rejecting a bid
by the Schine chain to transfer the $2,500,-
000 triple damage suit filed here by Auburn
Capitol Theatres Corp. against Schme and
the majors.
Schine had asked that the case be transferred
to Buffalo because the Capitol Theatre
Auburn, N.Y., operated by Auburn Capitol,
and the Schine theatres involved in the
case are in the Buffalo district.
The New York district court also has turned
down a motion by Schine and the majors to
dismiss the case, which is scheduled to be
heard here.
Cinecolor Shows a Profit;
Film Classics Has Loss
HOLLYWOOD—For the 24-week period
ending March 19, 1949, Cinecolor, Inc., recorded
a profit of $319,233 before provision
for payment of federal income taxes. Tabulation
of the latter amount was not contained
in an interim report to stockholders
revealing the profit.
At the same time, however, it was disclosed
that Film Classics, the distribution
firm wholly owned by Cinecolor, lost $88,854
during the same period.
A meeting of Cinecolor stockholders has
been called for June 14 to vote on a proposal
for the divorcement of Cinecolor and FC.
Rank Schedules 20 Films
LONDON—The 1950 J. Arthur Rank production
schedule as drawn up to date provides
for 20 films to be made at the Denham
and Pinewood studios. T\vo features
are to be turned out during the last five
months of this year. Rank has told studios
technicians he will do his best to see that
they have full employment.
BOXOFFICE June 11, 1949

to
I
'
the
Bob Hope to Handle
DuMont Receivers
NEW YORK—Bob Hope has become the
exclusive distributor for DuMont Television
receivers in southern California, and has been
named chairman of the board of the Quality
Electric Television Corp.. which will handle
the distribution. Hope is under contract to
Paramount Pictures, which owns 29^2 per
cent of the DuMont stock.
This new distribution tieup will be widely
advertised. Buchanan & Co., agency for
Paramount and DuMont, has already placed
a number of full page ads in daily newspapers.
Ernest A. Marx, general manager of the receiver
division of DuMont, negotiated the
deal with Hope in California.
After the contract was signed. Dr. Allen
B. DuMont, president of DuMont Laboratories,
Inc., said: "We have tremendous respect
for the business ability of Mr. Hope
and his associates, and feel that he and his
company will give DuMont the type of representation
that reflects the quality of our instruments."
Trans-Lux Re-Elects Ace
Officers and Directors
NEW YORK—Percival E. Furber was reelected
chairman of the board and William
M. Girden, president, of Ti-ans-Lux Theatres
Corp. at the annual stockholders meeting
June 8.
Other officers re-elected were Albert E.
Erickson, vice-president, secretary and treasurer:
Norman W. Elson and Aquila Giles,
vice-presidents: Herbert S. Keller and Arthur
Scheinberg, assistant secretaries and assistant
treasurers.
The directors re-elected: Harry Brandt,
Robert Daine, Elson, Jay Emanuel, Furber,
Percy N. Furber, Girden, Herbert E. Herrman,
J. Whitney Peterson, Lee Shubert, Jacob
Starr, Joseph Viertel, Ralph Wiener, Milton
C. Weisman and Philip G. Whitman.
EL Sales Award Drawing
Postponed to June 13
NEW YORK—The final drawing in Eagle
Lion's nationwide Exhibitor Participation
grand award of a de luxe trip to Hollywood
or New York, in connection with the Jack
Schlaifer testimonial drive, will be held in
the EL home office June 13. William J.
Heineman, vice-president in charge of distribution,
postponed the drawing from Friday
(10 1 permit exhibitors to spend the
weekend at Saranac Lake for the ceremonies
at the Will Rogers Memorial hospital.
Ted Gamble, Sam Rinzler and Si Fabian,
circuit executives, will be present at the
drawing as will EL executives Heineman,
Schlaifer and Milton E. Cohen, eastern sales
manager.
Danziger Quits Paramount
As Exploitation Manager
NEW YORK—William Danziger resigned
as Paramount exploitation manager Thursday
i9i, according to Max E. Yoimgstein,
director of advertising, publicity and exploitation.
Danziger had been head of the
exploitation department since the early part
of the year. He had been with Paramount
on and off during the past few years as a
field man and, studio contact.
Harold Lloyd Starts
Comeback
With Reissue of 'Movie Crazy
NEW YORK—With the reshowing of
Movie Crazy," Harold Lloyd's feature comedy
originally released
jJt^'^'^
'
in 1932. the bespectacled
comedian hopes
to establish himself
with his "lost generation"
of moviegoers,
'teen age group
who either never saw
him on the screen or
were too young to remember
his last pictiu'e.
Motion Picture
Sales Corp., which will
Harold Lloyd release "Movie Crazy"
in July, has had tremendous laugh results
from showing the feature to grammar school
kids, 'teenagers and every type of audience
during the past few weeks.
Lloyd, whose last feature, "Professor, Beware,"
was released in 1938, has been in New
York for the past week appearing on radio
and television broadcasts and giving interviews
to publicize "Movie Crazy" for MP
Sales. The newly formed releasing organization,
which is playing down the reissue angle
and stressing "bringing back a great picture,"
has six other Lloyd featui'es which will
be reedited and shown in the future. They
are: "Welcome Danger" and "Cat's Paw,"
which were talking features, and "The Freshman,"
"Grandma's Boy," "Safety Last" and
"Speedy," silent films which will have a musical
score and sound effects added.
In addition to these, Lloyd completed "Mad
Wednesday" for the Howard Hughes-Preston
Sturges producing outfit several years ago.
The picture played only a few tryout dates
as "The Sin of Harold Diddlebock" for United
Artists and then was withdrawn. It is now
scheduled for release by RKO in November.
Both Lloyd and RKO feel that it should
benefit by revived interest in the star following
the rerelease of "Movie Crazy."
M. P. Sales is getting "top terms" from
Harry Brandt's Globe, where it will follow
Sidney Bernstein in U.S.
On 'Capricorn' Release
NEW YORK—Sidney L. Bernstein, chairman
of Granada Theatres and Ti-ansatlantic
Pictures Corp. of Britain, is here to work
out with Warner Bros, a releasing program
for "Under Capricorn." directed in England
by Alfred Hitchcock under Bernstein's supervision.
The film, which stars Ingrid Bergman,
already has 2,000 British bookings, he
said. Bernstein also will lay plans for "I
Confess," to be made in this country by
Hitchcock, and will study television developments
here.
Three More for Siritzky
NEW YORK — Siritzky International has
acquired distribution rights in the U.S. to
"Marked Girls," a French film of the underworld:
"Rasputin," starring Harry Baur, and
"Women of the Casbah," a story of the Foreign
Legion directed by Jacques Feyder.
"Champion" in a few weeks, and from Loew'.s
and other circuit houses throughout the country
for "Movie Crazy," according to Charles
L. Casanave, vice-president and treasurer.
Lloyd, who left New York June 11, has curtailed
his future production plans to devote
the next year to the Shriners, of which he is
imperial potentate. The organization's elections
will be held in July and Lloyd will then
tour the key cities of the U.S. presiding over
meetings and visiting all Shriner temples.
However, he is working on an idea for a new
film story, tentatively titled "Day Dreams,"
which he expects to produce late in 1950.
Meanwhile, his old silent features and early
talkies will be building up his name with
today's moviegoers, Casanave said.
Harold Llo'yd Meets Trade
At MPSC New York Party
NEW YORK—Harold Lloyd met exhibitors
representatives of national magazines, newspapers
and the trade press at a cocktail party
given by the Motion Picture . Sales Corp. at
Toots Shor's June 7. Representing the company
were Casanave, Alec Moss, Joe Roberts,
Jack Murphy, Manny Reiner and Ben Halpern.
Ed Grainger was there from the Shea
circuit, and Hugo Fregonese, Argentine producer:
his actress wife. Faith Dumergue;
Clem McCarthy; Lester Jones, television producer;
Martin Starr of Crosley Broadcasting
and J. Donald Wilson, NBC vice-president,
were other guests.
Publications were represented by Bosley
Crowther, Tom Prior, Abe Weiler, Dave Abrams,
Russell Rhodes, Alton Cook, Dick
Holden, Paul Denis, Pauline Raeves, Maxwell
Hamilton, Jesse Zunser, Philip Horton. Louis
Berg, Roy Hodges, Edwin Miller, Muriel Babcock
Rosemary Haywood, Charles Scheuer,
Gerson Miller, 'Vivian Brown, Jack Springer,
Dorothy Masters, Jack Nicholas, Marion
Glendening, Maurice Kann, Martin Quigley
jr., Dave Abrams, Morton Sunshine, Mel
Konecoff, Al Picoult, Charles Alicoate and
James M. Jerauld.
Jack Goldberg Plans Studio
For Filming in Florida
NEW YORK—Jack Goldberg, president of
Herald Pictures, has taken a 21-year lease
on the Amelia Earhart airport, Hialeah, Fla.,
and will convert the 300-acre site into a
studio for the production of features, shorts
and location scenes for east or west coast
companies.
A new company, to be known as the Hialeah
Motion Picture and Television City, will be
formed in the near future by Goldberg and
Florida interests. The studio will be used for
a series of Jewish-language films and Goldberg
will also use the studio for some of his
Negro features to be released by Herald.
Goldberg formerly operated the Colonnade
studio at Coral Gables, Fla.. which was taken
over by the U.S. government during the war.
The new studio has three hangars, which will
be soundproofed. In addition, Goldberg plans
to build a western city for the filming of
outdoors films.
BOXOFFICE June 11, 1949 39

Variety Opens New York Headquarters Future of Drive-ins
New York industry personnel turned out in force June 3 to celebrate the opening
of Tent 35 clubrooms on the tenth floor of the Hotel Astor. Shown in the top picture
is Max A. Cohen, chief barker, cutting the ribbon in front of the club door in the
presence of barkers and their guests.
The center picture shows one of two card rooms. Tent 35 barkers seen discussing
the recreational facilities are, left to right: Max Wolff, William Murphy, Robert
Fannon, Martin Shiff, Bert Sanford, Leo Abrams, Saul Trauner (nearest to the camera),
Ben Roman, Harry Gross and Jules Reiff.
The bottom picture shows the barkers enjoying the June sun in the roof garden
extension of the clubrooms. In the usual order are: Sam Krellberg, Ben Sher, Harold
Friedman, Arthur Hirsch, Tom Connors, Arthuu- Rapf, Murray Weiss, Charles "Chick"
Lewis and Claude Lee.
Kalmine Holds Meeting
Of WB Zone Managers
NEW YORK — Harry Kalmine, president
and general manager of Warner Bros. Theatres,
presided at a zone managers meeting
at the home office June 8.
The zone managers attending were: James
Coston, Chicago: Nat Wolf, Cleveland; I. J.
Hoffman, New Haven: Frank Damis, Newark:
Charles A. Smakwitz, Albany: Ted
Schlanger, Philadelphia: M. A. Silver, Pittsburgh:
George A. Crouch, Washington, and
Ben H. Wallerstein, Hollywood.
The film buyers present were: Alex Halperin,
Chicago: Ted Minsky, Cleveland: Bert
Jacocks and Max Hoffman, New Haven; Sam
Blasky, Newark; Max Friedman, Albany;
John Turner, Philadelphia; Harry Feinstein.
Pittsburgh; L. P. Ribnitzki, Washmgton, and
Leo Miller, Hollywood.
The Warner Bros, theatre department also
attended the Warner International Sales convention,
which opened June 9 at the Waldorf
Astoria hotel.
Museum Post to Mclhenny
NEW YORK—Francis S. Mclhenny jr.,
former secretary-treasurer of Sun Oil Co.,
has been appointed vice-president and a director
of the Film Library Corp. of the Museum
of Modern Art.
MacDonald Carey in 'Java'
MacDonald Carey will star with Shelley
Winters in "Java," a U-I film.
SMPE Toledo Topic
TOLEDO—A discussion of the future of
drive-ins was one of the highlights of the
Society of Motion Picture Engineers central
section meeting held Friday (10 > at the Commodore
Perry hotel. It was presented by
Charles R. Underhill jr., product sales manager
of the theatre equipment sales division
of RCA Victor.
Underhill reviewed the history of drive-ins,
the factors underlying their success, trends
in design, design requirements, an analysis
of desirable equipment characteristics, a discussion
of unsolved problems and a forecast
on their future development.
One of the first features of the session was
a tour of the Strong Electric Corp. plant
with a demonstration of reflector processing.
This began at 10 o'clock.
A, J. Hatch jr., vice-president in charge of
engineering of Strong Electric, read a paper
on "A Portable Device for Measuring Radiant
Engery at the Projection Aperture."
Four papers were presented at the afternoon
session. They are; "University Productions
in 16mm," Pi'of. Robert W. Wagner,
department of photography, Ohio State university;
"A New Portable High Intensity Arc
Spotlight," Russell Ayling, engineering department,
Strong Electric Corp.; "A Precision
Lens Testing and Copying Camera,"
M. W. LaRue jr.. assistant chief research engineer.
Bell & Howell, Chicago; "Symposium
on Visible Music." based on a paper by R.K.
Potter read from the April issue of te SMPE
Journal, and studied in mental therapy made
by the Bing Crosby Research Foundation,
Hollywood.
After a boat ride and dinner there was an
evening technical session at which "Carbon
Arc Projection," a Technicolor film nrade for
National Carbon Co., with comments by C. E.
Heppberger, and a paper called "Visual Communication
and the Part Motion Picture
Equipment Plays in This Evolution," was
read by B. A. Auginbaugh, supervisor of the
Ohio Slide and Film Exchange, Ohio State
Department of Education.
Blond Showgirl Wins Trip
In Roxy Contest Finals
NEW YORK—Ruth Thomas, a showgirl in
the Michael Todd musical, "As the Girls Go,"
at the Winter Garden, won over 4,000 other
contestants for the title of New York's "most
beautiful blond" on the stage of the Roxy
Theatre, while the 20th Century-Fox musical
film, "The Beautiful Blonde From Bashful
Bend" was playing. The top prize was an
all-expense paid air trip to Havana with a
week's stay at the Hotel Nacional de Cuba.
Second place went to Jeanna Gilbert, a
housewife, and third position went to Ula
Herrin, a model.
Judges were Russel Patterson, illustrator;
Valentina, costume designer; Margaret
Bourke-White, Anita Loos, playwright, and
Bill Stern, radio announcer.
Astor Acquires 2 Films
New York—Astor Pictiu'es has acquired two
films from Three Crown Prod, for worldwide
distribution, according to A. M. "Bob"
Savini, president of Astor. The pictm-es are
"Trouble at Melody Mesa" and "Bad Man
From Big Bend."
40 BOXOFFICE :: June 11, 1949

. . "Whitey"
. . Sara
. . Jeff
CIO Threat Is Issued
To Picket Theatres
NEW YORK—Michael J. Quill, president
of the CIO council, has notified RKO and
Loew's that he will place their theatres in
the metropolitan area on the "unfair" list
for 400,000 union members within the next
week unless immediate steps are taken to
settle the ten-month contract-renewal controversy
involving Screen Publicists Guild
and Screen Office and Professional employes
Guild. The two unions represent 3,000 whitecollar
workers in major company home offices.
SPG and SOPEG members have been
picketing Loew's Theatres offices for the
last month.
Meanwhile, Screen Publicists Guild has
rejected an offer made by representatives of
the major film companies to renew the old
wage contract which expired several months
ago. A committee made up of representatives
of SPG and Screen Office & Professional
Employes Guild is expected to hold
another conference with company representatives
shortly. The major companies have refused
the SPG demands for a $5 to $10 increase
in weekly scales.
Tribute to A. P. Giannini
Is Paid by Sam Goldwyn
HOLLYWOOD—High tribute
was paid the
late A. P. Giannini, founder and president
of the Bank of America, as a "staunch supporter"
of the motion picture industry by
Producer Samuel Goldwyn, who described the
banking executive as a "financial giant."
Of Giannini, who died June 3 at his home
in San Mateo, Calif., Goldwyn said:
"In the death of A. P. Giannini I have lost
a close friend; the motion picture industry
has lost a staiuich supporter; California has
lost one who contributed more to its growth
than any other individual in our time and
America has lost one of its great citizens of
all time.
"A. P. Giannini was a man cast in the
heroic mold, who devoted his tremendous capacities
and energies at all times to the
growth and development of California and
the west. He himself was a financial giant,
yet did more than anyone to assist the small
business people who are so necessary to the
healthy development of our country. His
monument is not only the great banking system
which he developed but the infinite contribution
which he made to the entire community
of the west. I join the American people
in mourning him deeply."
Giannini's banking organization was one
of the pioneers in giving finacial support to
the film industry, with Investments in motion
pictures dating back 30 years or more.
Stagehands Unions Agree
To Assist Vaudeville
NEW YORK—Richard F. Walsh, president
of lATSE, has issued instructions to all stagehand
locals throughout the U.S. to work out
new agreements to encourage a plan to restore
vaudeville to key city film houses.
rheatremen have been told that they will
not have to engage a full crew of imion stagehands
if they wish to try out new variety
acts. They will be asked to take on a minimum
crew of union men necessary to put on
the act.
WASHINGTON
The Jack Schlaifer testimonial drive came
to a close with Frank Boucher the w'inner
in the Washington area. All exhibitors
participated In the drive. Each one was
given a number for each booking made during
the drive. A committee of three, appointed
by Julian Brylawski, officiated at
the drawing. The committee was made up
of Clark Davis, Frank Storty and Harry
Bachman. The lucky number was 5097,
Atlas Theatre booking of "Adventures of Gallant
Bess." Fred Rohrs, branch managers,
is highly enthusiastic at the success of the
drive.
. . .
The Hiway Drive-In, Covington, owned and
operated by a corporation headed by Harry
Robertson and Roy Garber, is expected to
open soon. It will accommodate 300 cars and
is located between Covington and Clifton
Forge. The Hiway will be booked by Mrs.
Hazel Aiken The Harvey's Drive-In,
Lynchburg, Va.., which was expected to open
Thiu-sday is not completed and the opening
has been postponed.
.
Max Goodman's daughter Beverly was confirmed
and received a gold cup for the highest
scholastic record in four years of Sunday
school training. Her dad operates the Ellicott
and Sykes Theatres . Hofheimer
has reopened the Willard Theatre, Norfolk,
Va. Morlich, Highway Express
Lines, was in town pinch-hitting for Ralph
Binns, who is recovering after an operation
. . . Republic's Clare Cunningham is a grandmother.
.
. . .
At 20th-Fox, Doris Hardin is new cashier's
clerk . . . Cashier Emily Watts' daughter
Mary Lou graduated from Eastern High
school Young's son Dick is home
from Augusta Military academy for the summer
. . . Anna Sknerski celebrated her 11th
wedding anniversary Josephine Beavers
has resigned to await a visit from the stork
Fred Klein, who
sometime in November . . .
recently resigned to operate his Church HUl
and Chestertown theatres, was guest of honor
at a party given by the entire office staff.
He was given a beautiful brief case.
George Crouch and Lou Ribnitzki were in
New York for a meeting in the Warner Bros,
Mrs. Ben Lust is entertaining
home office . . .
her brother Sam Klein, who recently un-
derwent an operation in Georgetown hospital.
Daughter Regina graduated from Holy
Cro.ss academy and will enter George Washington
University in the fall. The Ben Lusts
are planning a trip to Bermuda with Mr. and
Mrs. Frank Storty.
. .
. . Thieves
At Eagle-Lion, Florence Carden returned
from a two-week vacation in Burlington,
Iowa . Cecelia Hahn returned home from
the hospital with her new baby daughter
Mildred Braugh became Mrs.
Marcia . . .
Francis Orange. The couple honeymooned
in New York . . . Joe Walsh took a weekend
off to go fishing at Hudgins, Va. .
knocked off the dial and sawed off the hinges
of a safe at Warner Bros. Central Theatre,
but failed to open it. Manager Walter Cannon
said the building was entered by forcing
a rear door.
The Port Theatre, Port Deposit, Md., closed
indefinitely . . . The following men were approved
by the Variety Club membership committee:
Leonard Saver, Harvey Goldman,
and Harry Roth. Newest member is Mahlon
A. Glascock, commercial manager for the
The board of
National Broadcasting Co. . . .
governors held a meeting.
It was revealed at a testimonial dinner of
the Washington Heart Ass'n, honoring John
Wilkins jr., campaign director, that the Variety
Club of Washington had pledged to
equip cardiac clinics at Emergency and Children's
hospitals. Fred S. Kogod, chairman
of the Variety Club welfare committee, confirmed
the pledge Frank Boucher, general
manager of
. . .
K-B Theatres and Chief
Barker of Tent 11 in 1948, was named international
representative of Variety Clubs in
charge of the Washington, Baltimore, Philadelphia
and New York territories.
Lou Ram, Equity Pictures, was in town
again. Ram celebrated a birthday . . . Highway
Express Lines will service the Montross
Theatre, Montross; Drake Theatre, Drakes
Branch, and Nelson Theatre, Lovington, all
Belated birthday greetings
in Virginia . . .
to Hy Bettinger and Sam Liggett of Monogram.
Glenn E. Lazar to Manage
Senate in Harrisburg
HARRISBURG—Glenn E. Lazar is the
new manager of the Senate Theatre here,
succeed. ng Robert C. Sidman who has resigned.
Lazar comes from Amsterdam, N. Y.,
where he was city manager for a group of
theatres. Previously he managed houses in
Ohio, Maryland. Delaware and New York.
In 1942 he enlisted in the army and served
in Europe with the Eighth air force. After
his discharge he joined the Empire Theatre
in Syracuse, N. Y. Later he was promoted
to loion, N. Y., as group manager for four
Mohawk valley theatres, and was transferred
to Amsterdam last October.
Sidman resigned after seven years as Senate
manager. Since taking over the Jay
Emanuel house shortly after its opening, he
has been \ctive in all civic affairs, particularly
as a leader in drives and campaigns.
His exploitation and advertising
campaigns won him numerous awards of
various kinds. Sidman, too, took time out
for war service, serving with the infantry for
two years. He formerly was with Columbia
in New York.
Tountainhead' May Open
In Home of Film Star
NEW YORK—Wainer Bros, is considering
Knoxville, Tenn., as the site of the opening
of "The Fountainhead," because the city
is the home of Patricia Neal who co-stars
in the film with Gary Cooper. The company
says that businessmen there urged
selection of their city. If the opening is held
there. Miss Neal will probably make a personal
appearance at that time.
NEW MIRROPHONIC SOUND
lOE
HORNSTEIN, Inc.
630. Ninth Ave., New York City
BOXOFFICE June 11, 1949 41

. . Tommy
. . Harry
. . . The
ALBANY
/^olumbia Manager Jack Bullwinkle met with
Irving Wormster. circuit contact representative,
in Buffalo to discuss the recent division
meeting. Buffalo Manager Phil Fox
was in on the discussion and journeyed to
Oneida with them for a conference at Kallet
Theatres headquarters . Lamont of
Lamont Theatres and Columbia Manager
Bullwinkle were among film men attending
the Albany Eastern league baseball games at
Hawkins stadium. Tommy Stemfeld. producer
of "Backyard Follies" over WABY from
the stage of the Strand Theatre each Saturday
morning, is another fan.
William Rosenow, former Paramount salesman
and now co-owner of a drive-in near
Buffalo, has purchased the Pan-O Film exchange
there from Eleanor Paradeis, who
will continue in an executive capacity. Rosenow
has changed the name to Screen Guild
and will distribute Screen Guild and other
pictures in the Albany and Buffalo areas.
Ben Smith is the local representative. Rosenow
is reported to be buying and booking
for five or six houses in Buffalo also . . .
Ed Foley, Strand doorman, was out of action
"Mr. Belvedere Goes to
due to illness . . . College" pulled the business of the week to
the Strand while the Fox sneak-previewed
feature is reported by exhibitors to be one
of the better summer pictures.
The new Menands Drive-In is under the
jurisdiction of the Troy lATSE in accordance
with union law which provides that
drive-ins are in the territory of the local in
the nearest city. The Saratogo at Lathams
is also under the wing of the Troy imit, being
three-tenths of a mile nearer Troy than
Albany
. Dillon, Strand electrician,
is on vacation. Harold Perry, who had been
substituting for John Whalen at the Ritz,
is pinch-hitting for Dillon. Union members
receive one week's vacation with pay and
take another at their own expense.
Operators Joe and Sandy Miller, Carl
Roupp and Bill Thompson are having excellent
business at the Menands Drive-In.
Located on the Albany-Troy road, the theatre
is situated in an idea spot and a number
of film men have visited the situation.
Weekend trade is
good.
reported to be exceptionally
Ritz Manager Oscar J. Perrin reports a case
of mistaken identity concerning Hari-y Lander,
film actor billed for a screen debut in
"C-Man." Perrin thought the actor was the
oldtime burlesque comedian who had worked
for him several years ago and who had
played Albany. But the Lander in the film
is a young man . . . Fabian's Grand moved
to cash in on the publicity given Rita Hayworth
on her marriage to Aly Kahn by booking
two reissue musicals, "Cover Girl" and
"You Were Never Lovelier." Newspaper ads
plugged the Hayworth vehicles with the
slogan, "the most glamorous girl."
Corelli & Alonzo are operating the Bennington
Drive-In, located on a seven-acre
plot, three miles from Bennington, Vt. Policy
THE IDEAL THEATRE CHAIRS
JOE HORNSTEIN has them
is three changes a week with Bob Baranoff,
owner of the Valley Drive-In at Little Falls,
N. Y., doing the buying and booking. Baranoff's
Valley, which also opened recently, has
a capacity of 350 cars and is equipped with
Simplex and Western Electric sound. Baranoff
is former city manager for the Schlne
circuit in Amsterdam.
Managers expect strange strategies to be
put to use in gate crashing, but two 12-yearold
boys almost succeeded at a downtown
theatre here recently by handing the doorman
tickets from a neighborhood house which
has a much lower admission. The manager,
who was standing in the outer lobby, saw
the boys look at the displays and then suddenly
walk into the theatre. The youngsters
were spotted down in front with stubs the
same size, but a different color. They left
immediately upon request.
The fifth annual Greenwich Village art
show is being promoted by the Strand in cooperation
with the Albany Art society and
as exploitation for "The Fountainhead,"
which opens June 29. Paintings, drawings
and water colors by Alanby area residents
are entered in a contest, one of the features
of which is a daily display of the Monroe
street side of the theatre. The paintings are
hung on the outside wall, during the afternoon
and early evening. Winning subjects
are later displayed in the lobby. Three or
four prizes will be awarded. Judging is done
by a committee of experts. Al LaFlamme,
Strand manager; Charles A. Smakwitz, zone
chief, and Jerry Atkin, director of exploitation
and publicity, are working with the art
group on the tieup.
Eddie Schnitzer, UA division manager, and
Sam Lefkowitz, district manager, were visitors
. . . Harry
Lamont has opened his drivein
and walk-in at Leeds in the Catskill
momitains, with William Van Vechten again
in charge, three changes weekly .... The
Vails Mills Drive-In is being enlarged by
Lamont to 500 cars. Gerald Schwartz, Lamont
partner, is directing the work. The theatre
in the Gloversville-Johnstown-Amsterdam
triangle opened in the spring of 1948
recent warm weather has "tremendously
helped" drive-in business, according to
Lamont.
INCORPORATIONS
—ALBANY—
Theatre Circuit Realty Corp.: 100 shares,
no par: T. A. Schickling. Elmhui't. L. I.; T.
Powell. 645 E. 14th St.; E. Scott. 301 E. 38th
St.
Martin Video Productions: Motion picture
and television business: 200 shares, no par.
Heights Theatre Co.: To conduct business
in village of Elmira Heights; $18,000; Frederick
Schweppe. 743 W. Second St.. W. H.
Mandeville. 670 Hoffman St., Helen G. Elwood.
117 Grove St., Elmira.
World Documentary: To conduct a motion
picture business; 200 shares, no par.
Video Film File Corp.: Television and radio
business: 200 shares, no par.
TV-Programs: Pi-oduce television programs
and transcriptions: $16,000.
25,000 TV Receivers
Now in Albany Area
ALBANY—Figures released by the General
Electric Co. news bm'eau show that the number
of sets in the WRGB area jumped from
11.800 on December 1 to 22,300 on May 1.
Since then, it is estimated that 2,000 more
sets have been installed. This would bring
the figure near 25,000.
On the basis of three viewers to each home
set and five to six times that number for
sets in grills and other public places, more
than 100.000 are viewing television in the
Schenectady-Troy-Albany area. The GE release
stated that the WRGB listening area
"had increased over 10 per cent since December
1." Figures were gathered by the NBC
research bureau in cooperation with area
distributors of video sets.
Film men hereabouts are divided as to
the effect television has upon theatre attendance.
Albany and Troy industry leaders
say television probably is enticing their patrons
away, although not on a large scale
at present. They think the effect may be
more pronounced when the prices of television
sets drop and the number of installations
boom, especially in moderate-income
homes.
G. Emerson Markham, director of television
and broadcasting activities for GE in
Schenectady, at a luncheon here following
the preview of "The Great Joe Young," said
that television would increase rather than
decrease theatre attendance. He emphasized
that "the American public has an unlimited
capacity to absorb entertainment." Markham,
a veteran of 25 years in radio, urged theatremen
to employ television for the purpose
of increasing audiences.
Han-y Lamont. head of Lamont Theatres,
believes that television trailers will hypo
film trade. Others agree with him. Terry
Turner. RKO exploitation director, reported
this policy would be followed for the fourstate
premiere of "Young" in July.
Set Dual City Opening
For 'Great Dan Patch'
NEW YORK—United Artists will open
"The Great Dan Patch" in Minneapolis and
Indianapolis July 20. The W. R. Frank production
is based on the life of Dan Patch,
a famous harness racer, that won his reputation
in the early part of the century in
both of these cities.
The Variety Club Tent of Minneapolis will
sponsor the opening in that city. It will be
tied in with the city's annual million-dollar
aquatennial celebration. All proceeds from
a special performance at the State Theatre
will be turned over to the Variety Heart
hospital.
Astor Buys for TV
NEW YORK—Astor Pictvu-es will use
blocked funds abroad for the purchase of
British, French and other continental films
for release to television in this country, according
to Jacques Kopfstein, executive vicepresident,
on his return from a month's trip
abroad. He disposed of foreign rights to a
number of films while abroad, including television
rights in Europe, Australia and South
Africa.
42 BOXOFFICE June 11, 1949

Civil Rights Group Hits
Maryland 'Polish' Ban In
BALTIMORE—The Maryland Civil
Rights
Congress attacked the action of the Maryland
board of motion picture censors in prohibiting
the showing of the Polish film, "On
Polish Land," on the grounds that it constituted
communist propaganda.
In a letter to the board, Maurice Braverman,
counsel for the Civil Rights Congress,
said:
"We note with shock and surprise your decision
to censor the Polish film, "On Polish
Land," as communist propaganda. Your
board was created by the legislature to censor
films on moral and not political grounds.
This usurpation of the function of political
censorship violates the Maryland and United
States constitutions, and will lead to the
institution of thought control.
"The Maryland Civil Rights Congress
strongly urges that you reverse your decision
and confine your board to the functions outlined
by the legislature."
The board banned the Polish film late last
month, explaining that its members "do not
believe that it presents a true pictui-e of present-day
conditions m Poland." The chairman
of the board argued that a misrepresentation
is just as much "a moral breach"
as obscenity.
"The board," he wrote, "believes that immorality
is not confined to the obscene or
the perversion of the physical being, but extends
to the entire moral code. We feel quite
strongly that it is a moral breach to present
to the public a film based upon deceit and
misrepresentation of fact."
Governor Lane Asks
Ruling on Board's Action
ANNAPOLIS. MD.—Governor Lane may
ask the attorney general to review the decision
of the state censors banning "On Polish
Land" from Maryland.
The law says that
the board may ban only those pictures which
are "sacrilegious, obscene, indecent, inhuman
or immoral, or such as tend, in the judgment
of the board to debase or corrupt morals cr
incite to crimes."
Questioned, Governor Lane said he was
not familiar with the case and declined to
express an opinion on the propriety of the
board's action. "I certainly am not in favor
of the board's exceeding its jurisdiction, however,"
he said, "And there's a simple way to
determine whether it has: ask the attorney
general. I may do that in the morning."
The attorney general. Hall Hammond, said
he had already formed a personal opinion
about the legality of the board's decision, but
declined to give an official ruling until asked
to do so by the governor or the board itself.
Reported Bid to Hughes
Receives No Comment
NEW YORK—Reports that Howard Hughes
has received an offer of $5,700,000 for his
929,020 shares of RKO Theatres stock met
with the statement from Malcolm Kingsberg,
president of the company, that he knew
nothing about any such offer. The same
statement was made at the offices of Floyd
Odium of the Atlas Corp. and H. A. Bruno
Associates, public relations for Odium.
Skouras Calderone Theatre to Open
Hempstead With 9 -Day Party
TV Version of 'Edward'
Off on MGM Protest
New York—The Columbia Broadcasting
Co. has canceled a television adaptation
of "Edward, My Son," scheduled for
June 13, follouing objections from MGM,
which is releasing the film version of the
Broadway stage success. The picture is
current at the Radio City Music Hall.
Robert Morley, star and co-author of
the stage version, was to have starred in
the television show, under the sponsorship
of the Ford Motor Co. Spencer Tracy is
starred in the screen version, which was
made in England. The stage play, starring
Morley, was a huge success on Broadway
until Morley left the cast and was
replaced by Dennis King. At the same
time, the screen version was announced
for the Music Hall and business fell off.
The play then closed in two weeks.
Although exhibitor groups have recently
objected to radio dramatizations of recent
motion pictures, this is the first instance
of the cancellation of a telecast based on
a current film.
Kingsberg Heads Division
In New York Fund Drive
NEW YORK—Malcolm Kingsberg, president
of RKO Theatres, has been named head
of the motion picture division for the 12th
annual Greater New York fund drive. Nelson
Bond, vice-president and director of advertising
of McGraw Hill Publishing Co., is
chairman of the publishing, entertainment
and professions section.
The film industry quota is $77,000, which
has been broken down into the following
subquotas: $4,000, equipment and supplies;
$7 600. motion picture theatres, and $65,000,
production-distribution.
Harry Moskowitz of Loew's is head of the
equipment and supplies group; Leo Brecher
of the MMPTA and J. Joshua Goldberg of
ITOA are co-chairmen of the theatre group,
and Kingsberg is head of the productiondistribution
group.
The current campaign is seeking to help
423 voluntary hospitals, health and social
service agencies in New York City.
Frozen Funds in England
To Reach $10,000,000
LONDON—Filmmen here estimate that
by June 14 the amount of U.S. blocked film
rentals in England will reach the sum of $10,-
000,000. of which $3,500,000 will be remittable.
It is also estimated that the frozen fimds are
sufficient to produce seven or eight additional
top features in British studios. Locally
it is hoped that some of the money will
be invested in British production companies.
British industry is awaiting with considerable
interest any developments out of the
agreement reached by Eric Johnston and Ellis
Arnall to collaborate on foreign problems.
Barry Fitzgerald as Father
Barry Fitzgerald will play the role of
Lucille Ball's father in Paramount's "Where
Men Are Men."
HEMPSTEAD. L. I.—For nine days beginning
June 13, the village of Hempstead
will celebrate the opening June 21 of the
new 2,500-seat Calderone Theatre. The house
will be operated by Skouras Theatres, which
is cooperating with the Hempstead Community
Chest in the celebration.
A series of daily events will be climaxed
with a parade and a preview benefit next
Tuesday night at the Calderone. Proceeds
will be turned over to the Community Chest.
Tickets are $1.50 and $2.50.
The celebration has been designated as the
Hempstead Community Chest Pageantry
week. One of the highlights, in addition to
the opening day parade and the benefit preview,
will be a block party .scheduled for June
18. It will begin at 2 p. m. and will continue
through midnight.
The affair will include a broadcast over
WNBC by Tex McCrary and Jinx Falkenburg
over their regular Hi Jinx program. Pi-ank
Luther of NBC will supervise a children's
parade and entertain.
Nick John Matsoukas, Skouras advertising
and publicity director; Hugh Pinnegan, Nassou
county division manager for Skouras,
and Ed Enke, manager of the Calderone, are
cooperating with F. Kenneth Harder, chairman
of the Hempstead Community Chest, on
the celebration plans.
Construction of the Calderone began last
August. Total cost of the theatre and 20,000
feet of store and office space included in the
building has been estimated at $2,000,000. It
was built for Dr. Frank Calderone, director of
liaison of the United Nations World Health
Organization, by M. Shapiro & Son Construction
Co., Inc. William Lescaze is the architect.
The house will have 500 loge seats and an
escalator to take patrons from the orchestra
floor to the lounge, loges and balcony.
It will be completely air conditioned from
the ground up.
Washington Trade Board
Helps Promote 'Entry'
WASHINGTON—The Washington Board
of Trade declared Wednesday (8) as I-Men
day i n connection with the opening of
"Illegal Entry" (U-Ii at the RKO Keith's
Theatre. The picture deals with the activities
of the Department of Justice immigration
service border patrol workers, usually referred
to as I-Men. Government officials,
senators and members of the White House
staff were invited to the opening.
To Meg 'Angels in Disguise'
Producer Jan Grippo has signed Jean Yarbrough
to meg "Angels In Disguise" for
Monogram.
Guliston Wilton Theatre
Carpet
JOE HORNSTEIN has it!
STANDEE SPEAKERS
FOH FHONT SECTION AND BEAR RAMPS
FOR TRUCKS AND OVERFLOW
DRIVE-IN THEATRE MFG. CO. ^f ?'.'T'
BOXOFFICE June 11, 1949
42-A

. . Edward
. .
Peter
. .
Robert
.
"Fired
.
.
NEW ARK
pcginald Caufield, manager of the Newsreel,
has returned from a vacation in
Miami'. . . John B. Hart, assistant, is also
back after a vacation Lindemann,
.
assistant, is relieving Saturdays and Sundays
at the 42nd street Embassy, which has
recently changed from newsreels to first run
features Rose Davida, daughter of Sidney
. . .
Franklin, owner of the Little Theatre, won
honors at a piano recital of Elizabeth Worrall
students in St. Petersburg, Fla.
Dorothy Adams, daughter of A. A. Adams,
owner of the Adams and Paramount, graduates
this year from Margaret Webster college
in Washington. Her parents, Mr. and
Mrs. Thomas Adams and Mr. and Mrs. Emanuel
Adams will attend the graduation. Miss
Adams, who majored in education, will become
a member of the faculty of the Cartaret
school in West Orange Adams,
.
youngest son of A. A. Adams, graduates from
"the University of Pennsylvania June 15. He
plans to follow his father and brothers in
the show business.
Ann Bontempo and Frank Murphy of Loew's
arranged the annual bathing beauty contest
at the State. The contest was sponsored by
the Poppy shop and 50 girls competed for
the title of Miss Poppy of 1949. The shop
paid initial costs as well as for the band
and master of ceremonies. Bernard Grasso,
assistant, promoted flowers, a weekend stay
at the Sheridan and a Zenith portable radio
for the winner. Other awards included ,}uggage
wear and jeweliT- Johnny Desmond.
MGM recording artist, appeared on the stage
in person, as well as dancers from the Arthur
Murray studio.
. . .
Frank Murphy, manager of Loew's, has returned
from a week in Cleveland where he
visited his wife's relatives Halloran,
.
assistant at the Capitol, vacationed in
Avon, N. J. Mr. and Mrs. Herman Feld
. . .
spent a weekend in the Catskills. Feld
Sidney
is
co-owner of the Treat Theatre
Denby, also co-owner of the Treat, is planning
to buy a home in Union.
Dorothy May, formerly of this city and
now secretary to Hollywood columnist Louella
Parsons, visited relatives in Newark recently.
Accompanied by John Haskell, assistant
to Vice-President Cocke of TWA, Miss
May attended the wedding of Rita Hayworth
and Prince Aly Khan in Paris . . .
George
F. Foley of Teaneck, writer and publisher
and onetime publicity agent for Douglas
Fairbanks, Marie Dressier and other stars,
The Rex, Irvington, will
died recently . . .
start on its summer policy of daily matinees
July 1, with special Saturday children's shows
. . . Richard Conroy is new usher here. The
Rex is using glassware giveaways for fortytwo
weeks.
The Castle, Irvington, will run vacation
matinees twice a week for children starting
June 25, on Tuesdays and Saturdays . .
Officials of the town of Irvington, as well as
patrons have commented on the appearance
"Voice of Theatre Speakers"
JOE HORNSTEIN lias them
42-B
of the Castle since the extensive spring painting
job . . . David Boxer, manager of the
Rex, Irvington, and wife left June 12 for a
trip to Canada. On Boxer's return D. A.
Basile, co-owner, will vacation in New York
state . . . Frances Dublier, cashier, leaves on
vacation July 12.
O. H. Yereance, formerly of the Bellevue,
Upper Montclair, is the new manager of
the Strand, replacing Edward Steinberger
who is working in theatres in Bayonne . .
The theatre, which usually runs matinees
only weekends and holidays, will go into a
summer policy of running them daily . .
Mrs. Richard Hafner is new cashier at the
Strand . . . Dorothy Grillo is new relief cashier
. . . Louis Laprete is chief usher The
. . .
theatre has completed using oven set giveaways.
The Rivoli ran a color contest on "The
Boy With Green Hair," which attracted attention
among school children. The work
of the children was displayed in front of
the theatre The art department of the
. . .
East Side High helped prepare the photographic
display of the class of '49, which is
being shown in front of the Rivoli two weeks
in advance of graduation exercises to be held
at the theatre . . . The Branford is running
previews once a week in addition to the regular
feature.
FBI Finds 27 More Prints
Of Bootleg Army Films
NEW YORK— Another 27 prints of major
company films turned over to the army during
the war have been discovered by the
FBI in Reading, Pa., and have been turned
back to the owners.
This latest discovery is one of a long series
that has reached from coast to coast in the
past year or two. Most of the prints have
been duplicates of 16mm versions which disappeared
from the signal corps laboratory,
formerly the Paramount Long Island studio.
Sargoy & Stein, special counsel for distributors
on copyright matters, have been
active in the investigation.
The features are: "Days of Glory," "Falcon
in Mexico," "Falcon in Hollywood," "Vivacious
Lady" and "Along Came Jones" (RKO);
"Vanishing Virginian" (MGM); "Brewster's
Millions" and "It Happened Tomorrow"
(UAi; "Keys to the Kingdom," "Bull Fighters,"
"Footlight Serenade," "Sweet Rosie
O'Grady" (20th-Fox) Wife," "Two
:
Bright Boys," "All By Myself," "Naughty
Nineties," "Night Club Girl," "Amazing Mrs.
Holliday," "Shadow of Doubt," "Chip of the
Old Block" and "Moonlight in Vermont"
(U-Ii; "Ml-. Winkle Goes to War," "Beautiful
But Broke," "Nine Girls" (Col); "Horn
Blows at Midnight," "Old Acquaintance"
(WB), and "Navy Way" (Para).
Kodak Course Trains 320
ROCHESTER, N.Y.—The Eastman Kodak
Co. sales training center here graduated 320
persons in its first year, according to Howard
F. Kalbfus, director. They represented 16
groups of dealer representatives from 37 states
and included people from all types of ahiateur
retail photographic businesses.
Three Drive-ins Soon
In Wilmington Area
WILMINGTON, DEL.—This community,
whic-h up to this time did not have a single
drive-in theatre in its vicinity, now has the
prospect of three of them, one already
opened.
The drive-in now in operation is the Chester
Pike, located on Route 13 opposite Eddystone,
Pa. In-car speakers, a playground, a
restaurant and dance floor for ten-agers are
featured. Adult admission is 50 cents plus
Another drive-in being built on theDuPont
highway a short distance from town is expected
to open in the next few weeks.
The later project is to have a drive-m
theatre at the Wilmington Ball Park, just m
the city limits. Details of this newest project
have been announced and work will be started
within the next few weeks.
Whitaker Represents RKO
On MPAA TV Committee
NEW YORK—RKO has named John M.
Whitaker, vice-president, to represent it on
the new MPAA television committee. The
other members are: Jack Cohn, chairman;
I^eopold Friedman, Paul Raibourn, Sam
Schneider, Lewis Blumberg, Earl I. Sponable,
Ed Morey and Theodore Black.
The committee, together with TOA representatives,
attended June 8 a demonstration
at the Paramount Theatre of Paramount's
large-screen pickup process. They watched
part of the New York Giants-St. Louis Cardinals
baseball game.
The next organizational move of the MPAA
committee will be employment of a researcher
to collate data on television.
Malik Has Republic Films
For the Middle East
NEW YORK—Baheej Malik, general manager
of the Dollar Film Co. of Cairo, has
acquired distribution rights to the Republic
program for the Middle East. The deal covers
four release schedules of pictures, 1946-
47, 1947-48, 1948,49 and 1949-50, and is for
the following territories: Egypt, Sudan, Eritrea,
Abyssinia, Cyprus, Syria, Lebanon,
Ti-ansjordania, Iraq and Iran.
Dollar FUm will operate in exchanges in
Cairo, Beirut and Baghdad. Malik, who has
been in New York for several weeks, left
Saturday (May 28) for Hollywood to discuss
a deal to distribute SRO product in the same
territories.
Skouras on 8-Week Tour
Of European Continent
NEW YORK—Spyros P. Skouras, president
of 20th Century-Fox, left June 8 by air for
Europe where he will make an eight-week
survey of conditions on the continent. Mrs.
Skouras is accompanying him.
Skouras was scheduled to address the
American Club in Paris on his an-ival there
June 9. He will also stop in London, Rome,
Athens and in Messina, Sicily, where Mrs.
Skouras will visit her mother. He also plans
to visit Israel, Egypt, Spain, Germany and
Switzerland, where he will meet with representatives
of the 20th-Fox international organizations.
He will return to New York early
in August.
BOXOFFICE June 11, 1949

NBC Strengthens TV
Programming Depl.
NEW YORK—The NBC television program
department has been reorganized and streamlined
in keeping with the accelerated pace of
network programming, according to Carleton
D. Smith, director of television operations.
Under the new plan, four new program department
subdivisions have been created, all
under the direct supervision of Norman
Blackburn, national program director. In
addition. J. Robert Myers, formerly administrative
assistant to Smith, has been named
business manager of the television department.
Three of the new subdivision heads are:
Robert W. Sarnoff. who will be production
manager; Charles Prince, who will be manager
of talent and program procurement,
and Fred Shawn, manager of operations. The
manager of the new program development will
be named shortly.
Sarnoff. who joined NBC in January 1948,
will coordinate the activities of all producers,
directors, writers, assistant directors and program
assistants. Prince, who joined NBC
television in February 1949, will be directly
in charge of NBC talent and will also have
the activities of sports, music, public affairs
and education departments affecting television
under his charge. Shawn, who returns
to NBC after two years as manager of
WMAL-TV in Wa.shington, D.C.. will have
the immediate responsbility of supervising
production facilities, program and studio
schedules and operations of master control.
Four television producers, Frederick Coe,
William Garden, Roger Muir and Victor Mc-
Leod, have also been named. Russ Johnston
will continue to head the film division but
will report directly to Smith.
Telecasters May Receive
New Ascap Extension
NEW YORK—Ascap may give the television
networks another two-week extension
beyond the June 15 deadline set last month
for the free use of Ascap music on video programs.
Negotiations between Ascap and the networks
for a rate schedule have been slowed
by Ascap's negotiations with the Department
of Justice for modifications of the 1941 consent
decree in line with provisions of Judge
Vincent L. Leibell's antitrust decree of November
1948.
Robert P. Patterson and Herman Finkelstein,
Ascap attorneys, and Fred E. Ahiert,
Ascap president, met in Washington Monday
(6i with Department of Justice repre-
.sentatives. Their absence from New York
and subsequent home office meetings on
terms of the decree set back scheduled meetings
with the television committee of the
NAB. Talks with the television group on the
video rates will be resumed soon.
Sees Early Start on Sets
For New TV Frequencies
CHICAGO—Television set receivers can begin
immediate manufacture of instruments
for reception of the ultra high frequencies
to be authorized by the Federal Commimications
commission in the fall, says Commander
E. F. McDonald jr.. president of Zenith Radio
New York Puts
Out Welcome Mat
For James Edwards of 'Brave'
Had Too Much to Read
So He Got the Job
NEW YORK—A.
W. Schwalberg, vicepresident
in charge of Paramount sales,
told a group of visiting theatre publicity
and advertising and publicity experts on
Tuesday how he and Max E. Youngstein
happened to team up at Eagle Lion.
Youngstein joined Paramount about three
weeks ago as advertising, publicity and
exploitation director.
Schwalberg said he had been at Eagle
Lion about three days and an "evolution"
was in progress.
"My secretary came in and said a Mr.
Youngstein wanted to see me. Never
heard of him, I told her, but I'll see anybody.
Show him in.
"He came in and dropped a sheet giving
a resume of his career in the middle
of my desk. Before I had a chance to
read it he walked around the right end
of the desk and began to spread things
around. After he had that end of the
desk covered he went around behind me
and covered the left end. It was a lot of
reading matter, and I was busy,
"P. S. He got the job."
Corp. Pi-ovision also can be made for color
television, he says.
McDonald, who has frequently been at odds
with other set makers, says the new frequencies
will provide room for expansion and
for stations in more cities.
He predicts converters to make present sets
capable of receiving the new frequencies will
not be feasible, but that adapters for color
television can be fitted in.
'Red Menace' Starts July 2
At New York's Mayfair
NEW YORK—Republic's "The Red Menace"
will open at Brandt's Mayfair Theatre
July 2 after what the company describes as
the biggest campaign ever given a Republic
picture. Openings also are set for the Downtown,
Los Angeles, and the Hollywood, Hollywood,
July 9.
Day and date bookings have been fixed at
the Imperial. Long Beach, Calif.; State, Pomona;
Lido. Riverside; West Coast, Santa
Ana; Kern. Bakersfield, and Balboa, San
Diego, following the Los Angeles and Hollywood
openings.
Later dates have been set at the Warfield,
San Francisco; Orpheum, Oakland; Coliseum,
Seattle; Lyric, Salt Lake City, for July 23:
Mayfair, Portland, Ore., June 30; Paramount
and Fenway, Boston, July 8; Fulton, Pittsburgh,
July 16.
Roizman Will Enter TV
NEW YORK—Morrie Roizman, March of
Time senior film editor for
six years, has resigned
to enter television in an unstated capacity.
Richard DeRochemont, producer,
said he had accepted the resignation with
great regret.
NEW YORK—James Edwards got a bigtown
reception, complete with motorcycle
escort and welcome by city officials, in honor
of his performance as the Negro soldier in
"Home of the Brave" (UAi, now at the
Victoria Theatre.
From the moment he arrived in New
York Friday i3i until Sunday Edwards was
the center of attraction at a series of celebrations
from Harlem to the Municipal building
near city hall.
The celebrating began Friday morning,
when Edwards landed at LaGuardia airport
following a flight from Chicago. He had
been making a series of personal appearances
in connection with the run of "Home
of the Brave" at the Woods Theatre, Chicago.
Edwards went by motorcade from the airport
to the Hotel Theresa in Harlem. There
he received the keys to Harlem from local
civic leaders. About one hour later he was
in the Municipal building receiving an official
welcome by borough President Hugo
Rogers, who represented Mayor William
OT)wyer.
Neil Scott, executive director of a citywide
committee to welcome Edwards, then
lauded the actor for his performance. Later,
the motorcade proceeded to Sardi's in the
heart of the theatrical district. Following
a luncheon there. Edwards discussed Hollywood
and films of social significance.
Douglas Dick, one of the featiu-ed players
in the picture, also was present at the Sardi
luncheon.
Friday night and Saturday were taken up
with meetings and parties given by Negro
press groups. Sunday, Edwards attended
services held by Bishop D. Ward Nichols of
the Emanuel AME church of Harlem. The
bishop delivered a sermon on "Home of the
Brave."
Joseph Tisman Is Named
Paramount Art Director
NEW YORK — Joseph Tisman, who was
Warner Bros, advertising art director for 20
years, has been named art director for the
Paramount advertising department by Max E.
Youngstein. national director of advertising,
publicity and exploitation. Tisman, who is
the second addition to Youngstein's staff,
will work with Sid Blumenstock, previously
named the new Paramount advertising manager.
Tisman left Warner Bros, in 1948 to act as
art consultant in Hollywood for several studios
and independent producers.
Angelo Sualdo, 48, Dies
BUENOS AIRES—Angelo Sualdo, 48, assistant
manager for Warner Bros, here, died
suddenly May 31. He had been with the
company 16 years. His wife survives.
UJA Contributions Up
NEW YORK—Contributions received up to
the half-way mark of the amusement division
of the United Jewish Appeal campaign
this year have exceeded those of last year
but the quota is not yet in sight, according
to Fred Schwartz, amusement division chairman.
BOXOFFICE June 11, 1949
42-C

New Theatres in Warsaw
Boost U. S. Film Time
NEW YORK—The opening in Warsaw, Poland,
of two new 1,000-seaters, the Stolica
and the First of May, has increased the
number of first run houses there to six, affording
American films more frequent representation
on the screens of the Polish capital,
according to the Motion Picture Export
Ass'n. However, the theatre requirements
of the city's 600,000 people still haven't
been met, and elsewhere in the country the
shortage is relatively as acute. First run
outlets in all key cities of Poland do not exceed
50 in number. The ministry has a
five-year theatre-expansion plan.
POLAND'S LEADING FILMS
Poland's most popular film, including those
released by Russia, was "National 'Velvet"
iMGMi, which ran 50 days in Warsaw and
was last reported in its fourth week in Lodz
and Katowice. "Gulliver's Travels" (Para)
has been selected as the first American picture
to play the Stolica. "Hunchback of
Notre Dame" (RKOi played 43 days first run
in Krakow. "Music for Millions" (MGM) did
three weeks in Poznan. Also doing well
throughout the country were "It Started With
Eve" (U-Ii, "Casablanca," "Ziegfeld Girl"
and "Tarzan's Secret Treasure" (MGMi and
"Gilda" (Coll.
In Vienna, "Best "Vears of Our Lives" (Goldvi^ni
at last concluded its engagement, falling
just seven days short of a full six months
on consecutive first run at the Urania but
breaking all postwar records for length of
time and volume of business. However,
"Bathing Beauty" (MGM) is still drawing big
attendances after 16 weeks at the Opera and
seems due for a long run. Other current successes
are "Captain Kidd" (UA), "Anchors
Aweigh" (MGM I and "They Died With Their
Boots On" (WBi. "The Fugitive" (RKO)
and "Night in Casablanca" (UA) opened
strong.
Berlin exhibitors are having new troubles.
With Soviet-issued currency giving way to
the westmark, business in the Anglo-American
areas has been running from 30 to 50
per cent below normal because of the money
shortage. U. S. films playing there include
"Boomtown" and "Dr. Jekyll and Mr. Hyde"
(MGM), "Love Letters" and "Road to Morocco"
(Para I, all in early weeks. "Ninotchka"
(MGM), which set a 15-week record in Berlin,
has gotten off to a strong start in Duesseldorf
and Frankfurt.
NEW CZECH PACT AWAITED
In Czechoslovakia, first run screens were
bare of American product during May for the
first time in three years. There are still
three more U.S. features to be released of the
80 contracted for under the initial MPEA-
Czech film monopoly pact. The availability
of more MPEA product depends on final
Czech approval of a new agreement initiated
by Eric Johnston, president, and developed
recently by Irv ng Maas, vice-president and
general manager. In other than first run
houses some American reissues are being
shown, among them "The Human Comedy"
and "The Green "Vears" (MGMi and "My
Sister Eileen" (RKO).
42-D
In Indonesia, good results were obtained in
Soerabaya by "Reap the Wild Wind" (Para),
"Green Dolphin Street" (MGMi, "Tarzan's
Desert Mystery" (RKO) and "Singapore"
(U-I). In Batavia, the most successful films
were "Desperate Journey" (WB), "The Green
Years," "Cocacabana" (UA), "Buffalo Bill"
(20th-Fox) and "Son of Dracula" (U-D.
In Bandoeng, the hits were "Reap the Wild
Wind" and "Arabian Nights" (U-I), with
"Bachelor and the Bobby Soxer" (RKO)
and "Jitterbugs" (20th-Pox) doing well.
In Japan, "Western Union" (20th-Fox) is
doing spectacular business at Osaka, Kyoto,
Kobe and Nagoya theatres. Strong attractions
in the provinces are "Road to Utopia"
(Para), "Dr. Jekyll and Mr. Hyde," "Cheyenne"
and "Pursued" (WB), "Spring Parade"
(U-I) and "Son of Fury" (20th-Fox).
"Naked City" (U-I) played to nearly 375,000
people in a seven-theatre day-and-date run
in Tokyo. Also doing well there were "Song
of Love" (MGM), "I Remember Mama"
(RKO) and "Song of Bernadette" (20th-
MPEA newsreel distribution, which has
Fox).
been rising steadily for a year, hit a record
high the week ending May 21 when "United
News" was shown in 1,868 of the nation's
2,100 theatres. Nearly 2,000,000 people attended
95 large-scale film exhibits prepared and
conducted by MPEA throughout Japan dliring
the first quarter of 1949.
To Enter Five Features
In Belgium Festival
NEW YORK—Five major U.S. companies
will enter feature films in the second World
Film and Fine Arts festival to be held at
Knokke-Le Zoute, Belgium, June 18 to July
10, according to John G. McCarthy, MPPA
international division managing director.
The films and the companies are: "The
Hills of Home" (MGM), "Sorry, Wrong Number"
(Para), "The Window" (RKO), "Yellow
Sky" (20th-Fox) and "Johnny Belinda"
(WB).
of
Darryl Hickman will take the leading role
Dexter opposite Shirley Temple in United
Artists' "Kiss for Corliss."
PLAN PANAMA SHOWING—J.
Carlo
Bavetta (left), 20th Century-Fox division
manager for the Caribbean, and Francisco
Fabrega, managing director of the
Central Theatre of Panama, discussing
plans for the release of "The Snake Pit"
with Elliott McManus (right), manager of
20th Century-Fox Film, Panama.
Yugoslavia Resumes
U.S. Film Showings
NEW YORK—The first two U.S. features
to be released in Yugoslavia under the Eric
Johnston-Marshal Tito pact are meeting
with spectacular success in Belgrade, according
to a cable received by the Motion
Picture Export Ass'n. They are "Watch on
the Rhine" (WB) and "Tarzan's Secret
Treasure" (MGMi, the first new Hollywood
films to be shown there in almost a decade.
Fourteen other American features have
been approved by the Yugoslav Film Monopoly
for national exhibition. They are: "Mr.
Smith Goes to Washington" (Col); "Gaslight,"
"Madame Curie," "Two Sisters From
Boston" and "A Woman's Face" (MGM)
"Gulliver's Travels" and "The Lost Weekend"
(Para); "Citizen Kane" and "Tarzan
Triumphs" (RKO): "Boomerang," "How
Green Was My 'Valley" and "Wintertime"
(20th-Foxi; "Night in Casablanca" (UA),
and "All Baba and the 40 Thieves" (U-I).
Their selection was expedited by the recent
visit of Irving Maas, MPEA vice-president
and general manager, to Belgrade.
Italian Exhibitors Ask
Film Rental Ceilings
ROME—The latest development in the involved
film situation here is a demand by
exhibitors that rental ceilings be placed on
American films, with Italian producers taking
a negative attitude. The producers are
still waiting for Parliament to act on proposed
legislation that would allow U.S. distributors
to lend blocked money through a
government fund to producers.
The plan is being promoted by Gerald M.
Mayer, MPAA continental manager, would
cover a ten-year period and would not involve
payment of interest. The money would
be derived from American payments for dubbing
the Italian language on their films. The
intent is to prevent threatened taxes on U.S.
film imports.
Argentina May Decrease
Foreign Playing Time
BUENOS AIRES—A decrease in playing
foreign films here from three to two
time of
weeks out of every five has become a possibility.
The Argentine government is said to
be drafting legislation increasing the Argentine
quota from 40 to 60 per cent, and to plan
early introduction of the measure. At the
same time the government has begun a campaign
to encourage American production. Republic
is completing "The Avenger" in this
city. It is the first American film to be
made here.
MPEA Transfers Birkhahn
From Bulgaria to Poland
NEW YORK—The Motion Picture Export
Ass'n has transferred Jean Birkhahn, Bulgarian
representative for two and a half
years, to Poland as supervisor of its contract
with Film Polski, according to Irving Maas,
vice-president and general manager.
Birkhahn, now en route to Warsaw, replaces
John Swanink who will resume his
post as continental field auditor, working
out of Prague under Louis Kanturek, eastern
European supervisor. A new Bulgarian representative
will be named soon.
BOXOFFICE June 11, 1949
J

NEWS AND VIEWS OF THE PRODUCTION CENTER
t
Hollywood Office— Suite 219 at 6404 Hollywood Bli^d.: Ivan Spear, Western Manager/
SAG Chief East to Aid
Frozen Fund Solution
HOLLYWOOD—John Dales jr., executive
secretary of the Screen Actors Guild, was to
leave for Washington and New York June 11
to confer with government and industry
leaders on behalf of the SAG's campaign to
find a solution to problems caused by the
freezing of American film revenue earned in
foreign countries. He was to be accompanied
by Kenneth Thomson, the SAG's television
administrator.
Dales and Thomson will represent the
guild at the annual meeting of the Associated
Actors and Artistes of America, with Dales
then to journey to Washington for huddles
with Eric Johnston, the California congressional
delegation and state department officials.
Dick Gordon Is Re-Elected
Screen Extra President
"
HOLLYWOOD—Richard H. "Dick
Gordon
was re-elected president of the AFL Screen
Extras Guild by a better than three-to-one
majority over his nearest opponent, and the
entire administration slate of officers and
directors won by big majorities over independent
candidates in the guild's annual
election. Voting was by secret mail ballot.
Jeffrey Sayre was re-elected treasurer,
while other officers re-elected without opposition
were Franklyn Farnum, Bess Flowers
and Larry Steers, vice-presidents, and
Beulah Parkington, recording secretary.
Filling 14 positions on the guild board of
directors are Claire Andre, Ben Corbett,
Farnum. Gordon, Buddy C. Mason, William
H. O'Brien, William J. O'Brien, Snub Pollard,
Edd X. Rus.sell, Sayre and George
Sowards, for three-year terms: Louise Lane,
two-year term: Rose Plumer and Martin
Turner, one-year teims.
The winners will he installed at the SEG's
annual membership meeting, to be held June
12.
* * *
Annual meeting of junior members of the
Screen Directors Guild has been set for July
10. Assistant directors will elect new officers
of the jimior members' council for the coming
year at the session.
Phil
Berg Leaves Agency
HOLLYWOOD—One of filmdom's largest
talent agencies, Berg-Allenberg, Inc.. henceforth
will be operated solely by Bert Allenberg,
his partner Phil Berg having been advised
by physicians to take a lengthy rest.
The partnership is being dissolved after 15
years and the name of the agency will be
changed.
Gloria Grahame Off Pay
For Rejecting RKO Role
HOLLYWOOD— Another actress went on
the suspended list when RKO took Gloria
Grahame off salary for refusing the proffered
feminine lead in "Terror." Replacing
her in the Hugh King production, being directed
by Felix Feist, was Virginia Grey.
* * •
Joseph A. Fields, former Eagle Lion producer,
was the target of a superior court action
brought by that company, charging Field
owes $4,900 for "services rendered" him by
EL during the time when he was producing
"Tlie Man From Texas" on the lot.
126,000 Video Receivers
In Use in Los Angeles
HOLLYWOOD—Currently in fourth spot
as concerns the number of television sets in
use, the Los Angeles area now has more
than 126.000 receivers, according to a tally
by the Southern California Radio and Electrical
Appliance Ass'n. The figure reflects
an increase of more than 13,000 over the
total as of the end of March. The community
thus trails New York. Chicago and
Philadelphia, in that order, in the number
of TV sets in use.
HAPPY BIRTHDAY—Louis B.
Mayer,
second from left, was on hand to cut the
birthday cake at MGIVTs silver anniversary
premiere of "The Stratton Story"
at the Egyptian Theatre in Hollywood, a
gala function which officially kicked off
observance of the company's 2.5th anniversary.
With the studio headman are
Mrs. Mayer (left), and June AUyson and
James Stewart, who have the toplines in
the baseball opus.
Hollywood Premiere
For Tountainhead'
HOLL'YWOOD—The west coast premiere
of Warner Bros." "The Fountainhead," starring
Gary Cooper and Patricia Neal, will take
place June 30 at Warners Hollywood Theatre.
Plans for the affair include star attendance
and the presence of civic, social and business
leaders. Bleachers will be erected on both
sides of the theatre and special parking facilities
are being set up. KFWB will carry
a special half-hour show from the lobby on
which arriving celebrities will be introduced.
"The Fountainhead" was directed by King
Vidor. Henry Blanke produced.
Meantime another Warner film, "South
of St. Louis," had its Canadian premiere in
Winnipeg as part of the 75th anniversary
ceremonies of that city, beginning June 6.
Alexis Smith, who stars in the film with
Joel McCrea, was honored with a special invitation
to officiate at anniversary week celebrations.
Bob Hope made a special trip to New York
to attend the world premiere of Paramount's
"Sorrowful Jones," in which he stars with
Lucille Ball, which was staged June 5 at the
New York Paramount Theatre.
More than 50 theatres have already set and
scheduled "bond premieres" of Universal-
International's "Illegal Entry" and "Take
One False Step," during the U.S. Treasury's
current Opportunity savings bond drive, including
the Fox West Coast and Schine circuits,
it was reported by Maiu-ice A. Bergman,
motion picture industry chairman for the
drive. Bergman has received pledges of allout
cooperation from Charles Skouras, Fox
West Coast head, who aimounced that all
northern and southern California theatres
of the circuit have already set their premieres
of the two pictures, with other divisions
of the circuit being directed to cooperate,
and from Louis Schine, Schine circuit
chief, indicating arrangements are being
finalized for the premieres of the two
films.
Presidential Press Secretary Charles Ross,
Mr. and Mrs. John Steelman, Supreme Court
Justice Frank Murphy, Mr. and Mrs. Clark
Clifford, David Niles, Maj. Gen. and Mrs.
Harry H. Vaughn, Col. J. C. Mara and 28
U.S. senators attended the world premiere of
"Illegal Entry" at the RKO Keith's Theatre
June 8. The premiere also was attended by
Marta Toren, who co-stars with Howard Duff
and George Brent in the film, and who went
to Washington especially for the event.
BOXOFTICE June 11, 1949
43

'
'
'
STUDIO PERSONNELITIES
Barnstormers
Monogram
Cowboy star
were marshals at the Oceanside Beach festival
parade June 4.
WHIP WILSON and RENO BROWNE
Paramount
DAN DURYEA, star of "Manhandled, returned
from a three-week personal appearance tour in the
east in connection with openings of the film, produced
by William Pine, and William Thomas.
RKO Radio
At the invitation of Atfy Gen. Tom Clark, JANE
RUSSELL joins Bing Crosby and Bob Hope for the
third annual National Celebrities golf tournament
in Washington June 5.
Warners
Singing star GORDON MACRAE opens at the Chicago
Theatre on June 9 for a three-week engagement,
following which he planes to New York for
the opening ol his starring vehicle, "Look for the
Silver Lining," at the Radio City Music Hall on
July 2.
Blurbers
Independent
BILL PEIRCE has been retained by the Motion
Picture Sales Corp. to assist in handling the publicity
and promotion for the upcoming reissue of
the Harold Lloyd starrer, "Movie Crazy," first released
in 1932,
Monogram
CHARLES W, MEGGS has been appointed publicity
art director in Louis S. Lif ton's advertisingpublicity
department. Until recently Meggs was art
director for the motion picture unit of the J. Walter
TTiompson agency.
Briefies
Universal-International
Producer-director Wilt Cowan is readying "South
of Santa Fe" and "Coyote Canyon" as the next
two vehicles for Tex Williams in the letter's new
musical western featurette series.
Cleffers
Monogram
Lindsley Parens' production, "Trail of the Yukon,"
will be scored by EDWARD I. KAY.
Warners
Musical scoring on "The Lady Takes d Sailor,"
starring Jane Wyman and Dennis Morgan, will be
done by MAX STEINER.
Directing the musical score for "Barricade" is
DAVID BUTTOLPH.
Loonouts
RKO Radio
ZACHARY SCOTT checks in from Warners to star
with Robert Ryan and Joan Fontaine in "Bed of
Roses," to be produced by Robert Sparks.
20th Century-Fox
KEENAN WYNN was borrowed from Metro for a
top comedy role in "Turned Up Toes."
Universal-International
Borrowed from Paramount, MACDONALD CAREY
will star with Shelley Winters in "Java."
Warners
On loan from 20th-Fox, JUNE HAVER will star in
"Daughter of Rosie O' Grady," to be directed by
David Butler for Producer WillicTm Jacobs.
Meggers
Columbia
Set to meg "Girl School" tor
MacDonald was LEW LANDERS.
Metro
Producer Wallace
Set to direct "Father of the Bride" for Producer
Pandro S. Bermon was VINCENTE MINNELLL
Monogram
Assigned to direct "Jackpot Jitters," next in Producer
Barney Gerard's Bringing Up Father series,
was WILLIAM BEAUDINE.
Producer Jon Grippo signed JEAN YARBROUGH
to meg his next Bowery Boys film, "Angels in
Disguise."
RKO Radio
Producer Samuel Goldwyn signed DAVID MILLER
to a director's contract and handed him the megging
chore on "Beloved Over All," starring Farley
Granger and Joan Evans.
Republic
PHIL FORD will pilot "Ranger of Cherokee Strip,"
to star Monte Hale, for Producer Mel Tucker.
United Artists
PHIL KARLSON was inked to a two-picture directorial
deal by Producer Edward Small
Warners
JOHN CROMWELL was inked to direct "The Big
Cage" for Producer Jerry Wald. Eleanor Parker
will star.
Options
Columbia
GAIL DAVIS will be Gene Autry's leading lady in
"Sons of New Mexico," to be directed by John
English for Producer Armand Schaefer.
Western stunt man JOCK O'MAHONEY will play
the romantic lead in the Eddie Arnold starrer,
"Hoedown," with Ray Nazarro directing and Colbert
Clark producing.
Eagle Lion
Lead in Bryan Foy's production, "Port
York," will be played by SCOTT BRADY.
of New
Independent
Producer-Director Arthur Dreifuss signed GALE
STORM for a starring role in Sandre Productions'
"Ten McTaggart Street."
Signed for the second feminine lead in Fidelity
Pictures' "The House by the River" was DOROTHY
PATRICK- Fritz Lang directs the Louis Havward,
Jane Wyatt and Lee Bowman topliner. Signed
for a featured role was FRANK FERGUSON.
Producers Alan LeMay and George Templeton
inked CATHY DOWNS and ROBERT STERLING for
roles in "Thunder in the Dust."
Inked for Milton Bren's Borderline production,
"Border-Line." was CHRIS-PIN MARTIN. William
Seiter directs the Fred MacMurray starrer.
Monogram
"Haunted Trails" was set as the third in the
western series starring WHIP WILSON. ANDY
CLYDE is featured in the Wilson films.
LOIS HALL was inked for the lead opposite
Jimmv Wakelv in "Boomtown Badmen." TACK
INGRAM, CLAIRE ..rilTNEY, KENNE DUNCAN.
DENNIS MOORE. MARSHALL REED, HOLLY BAND,
BUDDY SWAN, ROLAN LEARY and TED FRENCH
were added to the cast.
Signed to repeat their usual roles in the next
of the Bringing Up Father series. "Tackoot Titters,"
were TUNE HARRISON. TIM RYAN, TIMMY AUBREY.
P^T GOLDIN and D^CK RYAN. William BeaucTTne
direc's for Producer Barney Gerard.
Paramount
Inked as the feminine menace in the Alan Ladd-
Phyllis Calvert topliner, "Postal Investigator," was
former Conover model BLOSSOM PLUMB. Lewis
Allen directs for Producer Robert Fellows.
PAULETTE GODDARD was signed to a new fiveyear
contract, calling for her appearance in five
productions during thai time.
JACK KIRKWOOD and LEA PENMAN were inked
for key roles in the Bob Hope-Lucil'e Ball starrer,
"Where Men Are Men." George Marshall directs
for Producer Robert Welch. Set to olav the nart
of Lucille Ball's father was BARRY FITZGERALD.
Signed for a top supporting role with Barbara
Stanwyck and John Lund in "I MarrieH A Dead
Man" was CAROLE MATHEWS. Also inked for
the Richard Maibaum production was ECTHER DALE.
Signed for an important role was PHYLLIS THAXTER
Broadway veteran HARRY ANTRIM was signed for
a top supporting role. Mitchell Leisen meas.
T*ormer silent screen western stOr REX LEASE was
added to the cast of the Ray Milland-Hedy Lamarr
topliner, "Copper Canyon."
Inked to a new seven-year contract was Gail
Russell.
RKO Radio
LOIS WHEELER, Broadway actress, was signed to
a long-term contract bv Producer Samuel Goldwyn.
Her first assignment will be in "My Foolish Heart,"
starring Dana Andrews and Susan Hayward. Satnuel
Goldwyn inked KENT SMITH for a principal
role Mark Robson directs.
CHARLES McGRAW was signed for his first starring
role, the lead opposite Gloria Grahome in
"Terror," to be directed by Felix Fest for Producer
Hugh King. Named for leads were VIRGINIA GREY
and MICHAEL O'SHEA. DON McGUIRE portrays a
truck driver.
PAUL MAXEY, VIVIAN OAKLAND, TANIS CHAN-
DLER, JACK RICE, KATHLEEN ELLIS and ROBERT
HOPKINS were set to support Suzi Crcmdall and
Robert Neil in the second of a new series of short
subjects, "The Newlyweds." Hal Yates megs and
George Bilson is the producer.
DAVID NIVEN and ANN BLYTHE join Farley
Granger and Joan Evans in the topline cast of
Samuel Goldwyn 's "Beloved Over All."
Republic
CAROL BBANNON was mked for the femme lead
in the Lou Brock production, "High School Daughters."
Others signed include ANITA CARROLL,
MICHAEL CARR, CHARLES FLYNN, DON BEDDOE,
WILLARD WATERMAN, KATHERINE LANG and DEN-
VER PYLE. BARBRA FULLER, RAY McDONALD and
TONY BARRETT were signed for leads. R. G. Springsteen
directs.
Screen villain ROY BARCROFT had his option
lifted for another year.
ADELE MARA's option was lifted for another year.
20th Century-Fox
ANNE BAXTER will be starred with Dan Dailey in
Robert Bossier's production, "Ticket to Tomahawk."
Richard Sale will direct.
Signed for Producer Fred Kohlmar's "Turned
Toes" was JOAN DAVIS. Al Hall will meg.
Up
Nat Holt inked Pasadena Playhouse graduate
JOAN TAYLOR for the lead opposite Randolph Scott
in "The Fighting Plainsman, " to be directed by
Edward L. Marin.
BARBARA O'NEILL was inked for a top featured
spot in "Whirlpool," to be produced and directed
by Otto Preminger.
JUNE HAVER was set for the lead opposite Dan
Dailey in Fred Kohlmar's production, "Front and
Center," to be directed by John Ford.
United Artists
Producer Colin Miller signed DARRYL HICKMON
for the leading role of Dexter opposite Shirley Temple
in "Kiss for Corliss," sequel to "Kiss and Tell."
DENNIS HOEY will
Gale Storm starrer.
Short will produce.
Universal-International
appear in the Audie Murphy-
"The Kid From Texas." Paul
Tnked for a featured role in "Bagdad" was LEON
BELASCO. Added to the cast of the Maureer O'Hara
vehicle were GEORGE LEWIS and STAN JOLLY.
Charles Lomont directs for Producer Robert Arthur.
MIKHAIL RASUMNY was signed for a supporting
part in the Robert Cummings-Ann Blythe starrer,
"Free For All " Charles Barton will direct for Producer
Robert Buckner, DONALD WOODS was signed
for an important role
Warners
Starlet BARBARA BATES has checked off the studio's
contract list and will free-lance. Her Itfst
assignment was in the Danny Kaye comedy, "Happy
Times."
Scripters
Eagle Lion
Producer CONSTANTIN J. DAVID is writing an
original screenplay, "Gossip, ' a drama with a
HoUywood background, for Orbit Productions. Alfred
Zeisler will direct
Monogram
THAMES WILLIAMSON will screenplay Producer
Paul Short's "Tlie Police Story" from his own
treatment of Short's original idea.
Warners
Assigned to script "Sugarfoot," from the novel by
Clarence Buddington Kelland, was RUSSELL
HUGHES. Saul Elkins wil! produce.
I. A. L. DIAMOND will do the script on "We're
Workina Our Way Through College," original by
Irving Wallace, for Producer Lou Edelman.
P. J. WOLFSON wcfs assigned to script "The
Other Woman" from an original by Rian James.
Anthony Veiller will produce.
LKNORE COFFEE was assigned to script "Man
Without Friends," from the Margaret Echard novel,
"Lighting Strikes Twice," Henry Blanke will produce.
Story Buys
Independent
Juiicm Lesser purchased for Windsor Productions
the motion picture and television rights 1o all material
published in Pathfinder magazine during its
55 years of circulation.
Metro
Film rights were acquired to George Gershwin's
musical, "An American in Paris." Arthur Freed
will produce the film, to star Gene Gelly.
Purchase was made of "The Man on the Train,"
forthcoming novel by George Worthington Yates
and Geoffrey Homes, with Yates and Joseph Losey
slated to script.
Paramount
Screen rights were acquired to "Manhattan Madness,"
novel by Thomas Walsh, which will be published
in serial form in the Saturday Evening Post.
RKO Radio
"A Husband for My Wife," original comedy-drama
by Charles Lederer and George Oppenheimer, was
purchased as a starring vehicle for Cary Grant.
20th Century-Fox
Sol C. Siegel draws the production reins on the
newlv acquired S. K. Lauren original, "Storks Do
Not Bring Babies."
Technically
Eagle Lion
BART CARRE, production manager; GILBERT WAR-
44 BOXOFFICE :: June 11, 1949

BENTON, cameraman; RALPH SLOSSER, assistant
director, GLENN GLENN, sound engineer: VIN TAY-
LOR, art director, end IOSlPH GLUCK, lilm editor,
were assigned to Equity's 'West of Devil's Hole,"
being produced by Jerry Thomas
Independent
HAL MOHR, cameraman, LOV/ELL FARRELL, unit
manager; B. FORSYTH, assistant to Director Wil.is
Goldbeck, and FRANK 'WEBSTER, sound technician,
were added to the production stall ol Alcorn Productions'
"Johnny Holiday,"
Metro
Inked cs technical adviser on "Ambush" v^ras
COL. CHARLES E. MORRISON, U.S. Cavalry,
Assigned as assistant directors on "Nancy Goes
to Rio " were BERT GLAZIER and DAVE MARKS.
Monogram
L. W. O'CONNELL was inked as cameraman on
"Jackpot Jitters."
Crew assigned to "Boomtown Badmen" includes
EDDIE DAVIS, assistant; MARCELL Le PICARD,
camera; JOHN FULLER, cutter, and JOHN KEAN,
sound.
Paramount
Dialog director on Richard Maibaum's production,
"I Married a Dead Man," will be FRANCES
DAWSON, Assigned as unit art director was HENRY
BUMSTEAD,
RKO Radio
I- ROY HUNT and PHILIP BRIGANDI are handling
the camera and sound chores, respectively, on the
short subject, "The Newlyweds."
JACK BAUER was signed by Samuel Goldwyn as
a cashng director with his tirst assignment to be
"My Foolish Heart."
Producer Robert Sparks named NICK MUSURACA
as cameraman on the Joan Fontaine starrer, "Bed
oi Roses."
Crew assignments on "Terror" include LLOYD
RICHARDS, assistant director; HARRY 'WILD, cameraman,
and CHARLES F. PYKE, ar\ director. Hugh
tving produces and Felix Feist directs. Film editor
and sound assignments go to SAMUEL E. BEETLEY
and EARL WOLCOTF, respectively.
Republic
Assignments on "High School Daughters" include
FRANK HOTALING, art director; JOHN MacBURNlE,
cameraman; JACK LACEY, assistant director, and
ARTHUR ROBERTS, lilm editor.
20th Century-Fox
JOE LA SHELLIE, cameraman, LYLE 'WHEELER and
RICHARD IRVING, art directors; HERMAN JONES,
editor; CHARLES LE MAIRE, wardrobe director, and
AD SCHAUMER, assistant director, were assigned
to "Oh, Doctor!"
MAT-(TY MOSS was set as assistant director on
Nat Holt's production, "The Fighting Plainsman."
HARRY JACKSON was reop'.ioned as cameraman
ior another year.
Warners
CHARLES CLARKE was handed the art direction
chore on the James Cogney starrer, "The West
Point Story," to be produced by Lou Edelman.
Cinematographer PEVERELL MARLEY was assigned
to "Perfect Strangers," to be directed by Bretaigne
Windu3t for Producer Jerry Wald.
Art director assignments include "The Hawk and
the Arrow" and "While Heat," EDWARD CARRIE;
"The Big Cage," CHARLES H. CLARKE; "Perfect
Strangers," STANLEY FLEISCHER; "Beyond the Forest,"
ROBERT HAAS, and "Chain Lightning," LEO
KUTER
Title Changes
Columbia
The Scmtana production, "Baby Is Here," has
been switched to AND BABY MAKES THREE.
Monogram
SIX-GUN LAW has been set as the release title
for the Johnny Mack Brown weslern formerly known
as "Cattle King."
Lindsley Parsons' production, "T'hunder, the
Great," starring Roddy McDowall, was retabbed
BLACK MIDNIGHT.
SHADCIWS OF THE WEffT is the release title lor
the Whip Wilson western formerly known as "Mark
ol the Whip."
20th Century-Fox
The Sol C. Siegel production, "Quarantine," is
now known as RING WATERFRONT 3.
THIEVES HIGHWAY is the new tab on Producer
Robert Bossier's Victor Mature starrer, lormerly
known as "Collision."
Universal-International
Producer Robert Buckner's Ann Blythe-Robert
Cummings topliner, "Hot Water," was retitled FREE
FOR ALL.
Title on the Shelley Winters-Dan Duryea-Howard
Dull starrer, "Partners in Crime," was changed to
JOHNNY STOOLPIGEON.
ALWAYS
a conununlty of inconsistencies,
Hollywood during recent weeks
has witnessed a notewortliy one which
stirred up something of a teacup tempest.
It was projected by the dissolution of the
assoc.ation in Screen Plays. Inc., of Stanley
Kramer and Robert StUlman; and, paradoxically
enough, at a time when Screen
Plays was being bombarded with accolades
for the production of two consecutive, popular
and profitable hits, "Champion" and
"Home of the Brave."
Stillman came to Screen Plays—via the
bankroll route—after that newcomer company,
originally organized by Kramer and
Publicist George Glass, had finished and released
one picture, namely, "So This Is New
York," a doubtful opus starring Radio Comedian
Henry Morgan and one which left the
critics, the public and the cash drawer a
little on the cold side.
Fmancing for the next two pictures
above mentioned—came from Stillman's father,
an eastern financier, as a result of which
the sen obtained a 50 per cent stock interest
in the new corporate structure established
to make the two next pictures, and a berth
as vice-president, treasurer and associate
producer in the new setup. The remaining
50 per cent went to Kramer, and subsequently
was cut up like the proverb.al herriiig so
that Glass and some others, originally associated
with Kramer, could have a piece of
the play.
Tlie Kramer-Stillman parting of the ways
was not accomplished without a certain
amount of more-or-less polite mud-tossing,
much of which found its way into public
print; and which, parenthetically, was another
unfortunate manifestation of the film
industry's apparently uncontrollable propensity
toward airing its dirty linen in public.
Out of the welter of reports, accusations
and counter-accusations which undertook to
explain the severance, one issue seems obvious.
The association in Screen Plays was
wrecked on the ever-present reefs of Hollywood
vanity. Stillman felt—and was not
opposed to so expressing himself—that he
was not being given sufficient credit and/or
publicity tor the creative and productional
parts he contributed to the making of
"Champion" and "Brave"—that Kramer, aided
and abetted by Press Agent Glass, was
taking all of the bows for the excellence of
the two films. As one salient point in his
case, Stillman calls attention to the irrefutable
fact that the one picture which SP
finished prior to his association therewith
wa.sn't even comparable to the pair that were
made subsequently.
It is not the purpose of these paragraphs
to judge the merits of either the Kramer or
the Stillman claims but, rather, to comment
on the deplorable facets of the situation.
Currently, as never before, Cinemania needs
new productional talent with away-from
formula vision, courage and enthusiasms.
Patently the Kramer-Stillman team — and
regardless of who donated what—offered a
promising answer to such needs. That it
should be broken up just as it was getting
into high gear and over so comparatively unimportant
an angle as bow-taking seems unfortunate
for both the individuals concerned
and the industry as a whole.
But maybe the break will mean that two
bright blades of film-making grass will grow
where only one grew before. Screen Plays,
sans Stillman, will continue to make features;
and Stillman announces that just as
soon as he can decide on a literary property
he, too, will perfect a new organization and
produce. Incidentally, but not that it's important,
the merits of SP's next—without the
dollars and counsel of Stillman—and the latter's
initial lone-hand venture should go
quite a way toward establishing who was
right in the recent jousting over the bows
for "Champion" and "Brave."
In the ambidextrous lexicon of Hollywood
publicity, kudos are kudos regardless of time
element and source, For his "The Best Years
of Our Lives," Producer Samuel Goldwyn was
the recent and perhaps a bit belated recipient
of a Japanese award, a "Hannya," voted
Goldwyn by the Japanese minister of education
and the governor of Tokyo. The
"Hannya"—apparently the Nipponese conception
of an "Oscar"—is a "female demon"
mask, life-size, very grotesque in appearance
and surmounted by two large, sharp horns.
Stills of Goldwyn posing with the award
were distributed to one and sundry by Bill
Hebert, impresario of the Goldwynian press
department. Next day was announced Hcbert's
resignation from that exalted position.
That's what comes from messing around
with those female demons.
Simultaneously in production at Universal-
International were both "Hot 'Water" and
"Java."
Those who have lunched in the U-I commissary
will appreciate the duplication of the
two titles.
From the new-broom department at the
same U-I comes a press-stopping morsel
whtch informs that Al Horwits, recently appointed
studio publicity director, is instituting
a realignment of the department's duties
and operational structure under which it is
to function as a newspaper editorial staff,
with a city editor, reporters, feature writers,
legmen and a photographic editor, in addition
to the national newspaper and magazine
contacts.
Under the new system, according to the
communique, the present crew of unit men
and planters is being eliminated; all department
members will visit the sets and
other studio departments to accumulate information.
"Thus," concludes the Horwitsian release,
"instead of one unit man charting the course,
each picture will benefit from the activities
of the entire staff, who will have a closer
personal relationship with the picture."
Veterans among unit men opine that no
matter how it is gathered and cut, it will
still be bologna.
BOXOFFICE June 11, 1949
45

^

and
Stars to Salt Lake
For WB Premiere
SALT LAKE CITY—Local appeai-ances of
film stars were becoming frequent occurrences.
There were two such events within
less than a week.
Latest Hollywoodites to appear on Salt Lake
stages were Marie Windsor and Bill Elliott,
who visited the city to open their picture
"Hellfire" at the Lyric, and Virginia Mayo
and Michael O'Shea, who flew over from
Denver after the world premiere of "Colorado
Territory" there to open the same picture
at the Utah Theatre.
These two latest personals followed quick
Michael O'Shea, left, and Virginia
Mayo, right, are shown with Marilyn
Robinson, Miss Utah for 1949. The actors
appeared on stage at Utah Theatre and
at fashion show.
in the heels of a pair of world premieres of
Utah-made pictm-es that attracted more than
a dozen Hollywood stars to Salt Lake.
For Marie Windsor, her appearance was
in the nature of a homecoming, since she
is a native of Marysvale, Utah, and was queen
of two state celebrations. She and Bill appeared
on the stage of the Lyric Thursday
and Friday (9, 10 >. Their appearances marked
another step in the forward surge of the
Lyric, which started its first run policy only
last winter and has been showing a marked
improvement in business this year over last
year.
Miss Mayo and her husband arrived on a
"bond plane" June 4 and made three personal
appearances at the Utah, where they
drew capacity houses. A boost to the exploitation
for their visit came from the fact that
the National Editorial Ass'n opened its annual
convention in Salt Lake the same day
the stars arrived, and Miss Mayo was designated
as "Miss Printer's Devil" for this affair.
She was at the desk of the Hotel Utah
to register the editors as they arrived for
their convention. Through the coincidence
of her arrival in Salt Lake and the holding
of the editors' convention here. Miss Mayo
landed on the front page of a special edition
for the editors as "the girl they would most
like to make headlines with."
BOXOFFICE June 11, 1949
4-Day Roundup to Open
On June 14, at Salt Lake
SALT LAKE CITY—The stage was all set
for the annual Exhibitors-Distributors roundup
of the Salt Lake
Motion Picture club,
June 14-17.
Besides being a fourday
affair this year in-
.stead of three, the
roundup promises to
be one of the biggest
ever staged because of
the scheduled appearance
here during the
event of Roy Plogers,
Dale Evans, Rotus
Harvey and David Palfreyman.
Motion Picture
Ass'n of America,
Harold Chesler
Roy and Dale will
represent motion picture stars at the first
two sessions of the Roundup in the Hotel
Utah. They are expected to appear at gettogethers
in connection with the Roundup,
have been billed to visit Liberty park for a
.
cityw'ide children's recreation program, will
appear at a bond rally also will visit
children's hospitals.
Harvey, chairman of the board of the
PCCITO, and Palfreyman will address a meeting
of exhibitors and distributors.
The roundup will start with open house
June 14 at the Motion Picture club. The
qualifying round of the golf tournament, held
annually in connection with the roundup,
will be held Wednesday at Bonneville golf
course, and that evening the Calcutta will
be held at the Hotel Utah. At the same time,
a special dinner for the women will be featured
at the club.
The golf tournament finals will be held
Thursday morning, with a swimming and
barbecue party scheduled for the afternoon
and evening at Sunset beach on Great Salt
Lake.
Friday has been set aside as exhibitors
day, when exhibitors from Utah, Idaho, Montana,
Nevada and Wyoming will hold a joint
conference and the exhibitor organizations
of the first three named states hold their
annual meetings. The roundup will conclude
with the golf banquet at the Hotel Utah.
Harold Chesler, Bingham Theatre manager
and general chairman for the roundup, said
reservations from outside exhibitors give
promise of one of the biggest annual events
of this type staged in the area. He is being
assisted on the general committee by Si Sanders,
Fred F. Weimar, C. R. "Buck" Wade,
Giff Davison and Shirl Thayne.
Snooproof Ticket Will
Be On Display at Roundup
SALT LAKE CITY—First
public exhibition
of Snooproof, the ticket that keeps serial
numbers private, will be made at the Motion
Picture Exhibitors - Distributors Roundup
June 14-17 in Salt Lake.
Henry S. Ungerleider, inventor of the device,
disclosed that he and his inventing
partner, E. W. McGhen, will have the tickets
and the adapters on display during the event.
After the roundup, Ungerleider will leave Salt
Lake for the east to make arrangements for
ticket companies to license the new ticket.
The adapting devices to be on display will
include those for an electric machine, a nonelectric
vending machine, a roll-type vending
machine, a magazine-type vending machine,
and a universal vender,
Snooproof is a ticket that's perforated down
the center, the top half carrying the price,
name of theatre and city and the bottom
half carrying the serial number. As tickets
are sold, a knife on the vending machine cuts
the strip in half, dropping the part with
serial number into a compartment which
may be opened only by the management.
The separation of serial number from the
part of the ticket sold to the public will
frustrate any "snooping" by persons who
have no business knowing the profits of a
particular theatre, Ungerleider pointed out.
Geddes Bill to Senate
SACRAMENTO—Spokesmen for motion
picture and theatrical interests opposed the
Geddes bill which w.ts approved by the state
senate agriculture committee to allow district
and county fairs to lease their facilities for
professional sports and other commercial
activities. Their opposition to the bill was
on the ground it would allow the state and
counties to compete with private business.
The bill now will go to the floor of the
senate, having previously been passed by the
house.
Park Reopens at Roundup
ROUNDUP, MONT. — The Park has reopened
as a fu-st run theatre following remodeling
of the front and installation of
new sound and projection equipment. The
stores on each side of the Park also underwent
remodeling. Work will also be done on
the American Theatre, Manager Robert
Peterson has announced.
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in
'Brave Capfures 210 Per Cent Gross Seallle Filmrow Aids
To Lead fist Runs in Los Angeles
LOS ANGELES—There were only two
bright spots on the first run horizon as
••Home of the Brave" snagged a sensational
210 per cent in its first stanza and "The
Stratton Story," aided by a de luxe premiere
at the Egyptian, bobbed up with a healthy
175 per cent in its opening weelc. Business
otherwise ranged from average to poor, with
-Streets of Laredo" holding down the cellar
position in its third week, carding only a
meager 45 per cent.
(Average Is 100)
Belmont, Carlhay Circle Culver, Orpheum-
Helllire (Rep): C-Man (rC)
-
ti,. Beautiful
Chinese State, Uptown, Loyola—The Beoumui
Blende From Bashful Bend (20th-Fox): Leave It
to Henry (Mono). 2nd v/k -
__
Downtown, Hollywood P

. . Harry
. . Joe
. . Arnold
. . . The
. . Winona
LOS ANGELES Mountain Allied Debates
IJmong the Fox West Coasters: Irvin Frost,
manager of the Bundy in Santa Monica.
is the father of a baby son named Gregory
born at the Washington hospital in Culver
Lew Harris has been appointed
City . . .
manager of FWC's Gateway in Glendale.
. . .
Board of directors of the Independent Theatre
Owners of Southern California and Arizona
has .slated a meeting for June 14 when
Fred A. Weller. general counsel, will present
a report on the recent Allied board meeting
in Dallas Robert L. Clark, local Paramount
salesman, has been upped to saJes
manager at the San Francisco branch. He's
the son of M. R. "Duke" Clark, onetime Paramount
branch manager here and now southcentral
division chief with headquarters in
Dallas.
. . .
.
Heading for San Franciseo after a stay at
the local office was Irving Sherman. Columbia
assistant manager of branch operations
The Filmi-ow gang attended a cocktail
party celebrating the opening of the Stadium
Theatre in Torrance. It's a Mellinkoff-Milstein
operation Dickerman of the
Baseline Drive-In in San Bernardino has
turned over his book ng and buying chores
to Exhibitors Service.
The Western Amusement Co. sold its
Orange Theatre in Orange to Norman Goodin,
formerly of Portland . Anderson,
Ontario theatre owner and prominent Rotarian,
de.scended on the Row with a full
beard and two shootin' irons strapped to his
hips. It's part of Ontario's "pioneer days"
celebration, but the six-shooters didn't lower
any rentals or change percentages—though
the boys kept a sharp eye on 'em.
Jimmy Griffin, owner of the show dog,
Zoro, which appears in Eagle Lion's "The
Big Cat," was introduced around the Row
by Bill Wa.sserman. EL salesman. Griffin also
trained Trigger and sold the talented nag to
Roy Rogers . Felder, general sales
manager for Favorite Films, checked in for a
look-see at the local exchange.
Just in from a Caribbean cruise is Jack
On
Berman, Eastland circuit executive . . .
the Row booking and buying was Jack White,
operator of the Castle . . . Eddie Trinz, Chicago
showman, and Sammy Miller, who has
theatre interests in Gladstone and Rhinelander.
Wis., were Filmrow visitors.
Parker, branch manager at Film Clas-
Bill
sics, barely got back on the job after a virus
attack when he was notified his father-inlaw.
Phillip Hendlin, had died in Miami.
Harold Wirthwein has checked into his
headquarters at the Monogram studio to
begin his new duties as western sales manager.
He was formerly midwest manager for
Paramount.
Sherrill Cor%vin and Lester Blumberg took
over active operation of the Plaza and Cal
theatres in Hawthorne June 5, having acquired
controlling interest in the two houses
from E. S. "Ned" Calvi . . Max Torodor
.
broke ground last week for his 1,000-seat
Panorama Theatre in Van Nuys. Ceremonies,
led by Andy Devine, featured sinking a
"time capsule" containing current southland
and Hollywood mementoes.
Trade Issues, Publicity
DEN"VER—About 85 registered for
the twoday
meeting of Allied Rocky Mountain Independent
Theatres in the Brown Palace
hotel. With Pi-esident John Wolfberg in
the chair, the opening day was taken up
with public relations and trade practices.
In the trade practice field the principal
topic was whether 20th Century-Fox meant
what officials said when they announced that
local managers w-ould have power to approve
deals. Several exhibitors claim it has not
worked out that way, that deals supposedly
okayed have been later turned down.
DENVER
pobert Patrick won the Eagle Lion drawing
which puts him in the New York drawing,
the national prize being a New York or
Hollywood trip, or $1,000. The drawing was
at the end of the recent sales drive, witl^
each film shipment having a number in the
bowl. Patrick owns the Navajo.
Hans J. Peterson, former owner of the Del
Mar. Morrill. Neb., and his son James J. have
bought the Vogue. Littleton, Colo., from
W. B. Jury, who took his wife to a lower
altitude because of her health. The theatre
was sold through Ai't Shooker, the only exclusive
theatre sales agency in Denver.
J. M. F. Dubois, free-lance newsreel cameraman,
reports an exciting two weeks, starting
with covering the Amarillo, Tex., tornado
within seven hours after it happened, flying
from Denver. Three days later he ran into
a blizzard while covering the opening of the
Trail Ridge road in Rocky Mountain National
park. While covering the final i-un of the
Denver & Rio Grande Western narrow gauge
railroad, he was standing about ten feet
from a woman who leaned over too far and
plunged into the roaring Gunnison river,
and has not yet been found. He wound up
the two weeks by covering the world premiere
of "Colorado Territory" in Denver.
At the end of the 19th week the Denver
RKO exchange was still in first place in the
The delegation from the
sales drive . . .
Paramount exchange to the Los Angeles sales
meeting included Charles Duer. manager:
Jim Ricketts. booker: Tillie Chalk, office
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. . . Hazel
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SALT LAKE CITY
Phe entire motion picture industry in Utah
extended a sympathetic hand this week to
C. Earl Alsop, operator of the Autorium
Drive-In here, whose wife and young son
were Icilled in an automobile accident near
Fort Morgan, Colo. Mrs. Alsop and the son
Jerry, 9, were riding in a car with another
Alsop child, Donna Lenore, 24. They were
en route to Des Mo nes, where Miss Alsop
has been attending school.
Drive-ins again are mushi-ooming up the
Utah exchange area, a territory that was
characterized by the Wall Street Journal last
year as "overpopulated with open-air theatres."
Latest drive-in news follows: One
opened outside Brigham City a week ago and
Ray Webb opened the Sunset Drive-In between
Helper and Price last week. The Woodland
Drive-In on Fortieth South and Seventh
East streets in Salt Lake will open July 4.
Byron H. Thornton is building an ozoner on
Highway 91 west of St. George, and Irving
Gillman has received permission to go ahead
with one on Redwood road in Salt Lake.
Harry Kerer has taken over management
of the Cinegrill on Filmrow from Gus Floor.
Harry has been active in distribution, operating
out of the same office as Joe Nercisian
and Gordon LeSeuer . . . Henry Sonnenshine
was in Salt Lake to confer with Harry on
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Doerr, RKO booker, has just had
a facial operation Eleanor Lovell,
personal secretary to James Hommel, U-I
manager, is leaving after many years of
service. The replacement for the position is
Darling, former child
not yet known .
sweetheart of the "Our Gang" series, was in
town this past weekend with a USO unit.
Jean has done radio and stage work: USO
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shows since leaving the kid series.
She is now with "Variety in Words" and is
currently appearing at veteran's hospitals on
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Bandits Get $5,000
In Drive-In Robbery
CHICAGO—Six armed men escaped with
a safe containing $5,000 after tieing up
watcliman Al Hahn at Gandel & Pink's outdoor
theatre on Irving and Harlem avenues.
Hahn said the bandits accosted him early in
the morning near the office of the theatre.
The drive-in had done substantial business
Memorial day.
They waved guns at him, took his keys and
tied him to a swivel chair, Hahn said. Then
they attacked a large safe in the office and,
failing to open it. used crowbars to pry loose
a smaller safe which they loaded into a green
.sedan.
Using his feet for propulsion, Hahn made
his way down the highway to the Homewood
state highway police station, where he was
freed. The large safe contained only about
$250, police said.
Shopping Center Planned
At Belleville Drive-In
BELLEVILLE, ILL.—A shopping center is
to be developed around the Sky-Vu Drive-In
being constructed by the Bloomer Amusement
Co., owners of the Rex and Ritz theatres here,
on the North Belt Line between West Main
and South 59th street. The big drive-in, the
first in the Belleville area, is to be ready for
opening late in Jiine or early in July.
The first step in the development of the
shopping section will be the construction of
a drive-in restailrant similar to recent installations
in California and Florida. It will
be started when the open air theatre has
been completed.
Pirtle Illinois Circuit
Sued Over Percentages
SPRINGFIELD, ILL. — Sherrill E. Pirtle,
Warren Pirtle and Forest Pirtle individually
and the Pirtle circuit have been named defendants
in three separate percentage suits
filed in U.S. district court for the southern
district of Illinois by RKO. Loew's and 20th
Century-Fox.
Theatres named in the complaints are the
Princess and Gem, Beardstown; Rialto,
Bushnell; Orpheum, Jerseyville: McLean and
Capitol, McLeansboro; Carlton, Carrollton;
and Bijou. Abingdon, 111., and Valencia, Macon,
and Lindina, Edina, Mo.
$30 Taken From Tivoli
DOWNERS GROVE, ILL.—Thirty
dollars
was stolen from the desk of Manager Roy
Chrisman in a recent Saturday night robbery
of the Tivoli. The theft occurred following
the closing of the theatre at midnight.
The money was taken from the vending machines.
The prowlers had moved the safe into
the lobby but failed to open it.
Mecca Theatre Purchased
INDIANAPOLIS—Sam Perk has resigned
from Ger-Bar Equipment Co., to enter the
exhibition field with Oscar Apert. They
purchased the Mecca Theatre, on North
Noble street, taking over June 1. Perk is
widely known in the state.
^'
PUBLIC RELATIONS TALK ON AIR—An effective gesture in behalf of motion
picture public relations was given by Herb Bennin, MGM manager in St. Louis, over
radio station KWRE. Warrenton, Mo. Shown in the accompanying picture, left to
right, are Banks Hudson, IVIGIVI salesman; Bennin. and William Zimmerman, owner
of KWRE and of the Vita Theatre in Warrenton.
Open 500-Car Drive-In
Near East Alton, 111.
EAST ALTON, ILL.—The 500-car Altwood
Outdoor Theatre, located on the old St. Louis
road between Wood River and East Alton
was to be opened soon by the Alton Amusement
Co., of which Manne Schermer is president
and Laurice J. Schweitzer is general
manager.
The screen has been erected on a 72-foot
tower equivalent to the height of a 5-story
building. Facilities will include in-car
speakers.
Rites for Sam Sigoloff,
St. Louis Theatreman
ST. LOUTS—Rites were held here for Shulim
I Sam) Sigoloff. 86, who died of infirmities
at his home in University City. He operated
the Union Theatre here and another house in
South St. Louis for several years. Long active
in Jewish charity work, he was one cf
the founders of the Jewish Orthodox Old
Folks home. He is survived by his wife and
three sons.
Start Drive-In at Rice Lake
RICE LAKE. WIS.—A 450-car drive-in theatre
is being built by the Miner Amusement
Co. on a 20-acre tract located on Route 53
near here. A 70-foot tower will support a
40x40-foot screen. While an opening date
has not yet been set, the new open air theatre
expected to be completed late this summer,
is
according to Leo Miner, a firm member. The
company now is operating the El Lago, an
indoor house here.
Second Screen for Theatair
JEFPERSONVILLE. IND.—A $100,000 expansion
program, including the construction
of a second outdoor screen, is being planned
by Municipal Enterprises for the Theatair
Drive-In on Highway 31 -E.
The expan.sion will cover eight acres and
will increase the present capacity of 709 cars
to 1,500. As a safety measure, a 400-foot strip
of roadway will be built parallel to Highway
31 -E to relieve traffic congestion to and
from the grounds.
Halloway Leases His
Theatres lo Smith
ST. LOUIS—The Midwest Drive-In Theatres
Corp., of which Philip Smith of Boston
is head, Tuesday (7t took over operation of
the Gem, Overland, and Beverly theatres and
the Airway Drive-In, all under 30-year leases,
from owner Henry Halloway, veteran exhibitor
who said he would devote his entire time
to the presidency of Midcentral Allied Independent
Theatres Owners.
The details of the leases were not disclosed.
The Airway at 10900 St. Charles Rock road
is one of the finest drive-in theatres in the
middle west, having' accommodations for
1,000 automobiles and 1,000 seats for walkees
or persons who prefer to view the show from
seats.
Sosna Federal Court Suit
Continued to September
ST. LOUIS—U.S. District Judge George
H. Moore has continued to the September
term of court the $450,000 antitrust damage
suit of Louis M. Sosna of Moberly, Mo.,
against the Frisina Amusement Co., its affiliate,
the Frisina-Mexico Theatres Co. and
various motion picture distributing companies.
The basis of the action, filed several months
ago, is the contention of Sosna that he was
forced to give up the operation of the Sosna
Theatre in Mexico, Mo., and to sell his lease
on that house to the Frisina interests on
Jan. 14, 1944. after having operated it from
July 9, 1940, because he was unable to obtain
a sufficient supply of motion pictures on
reasonable terms and clearance to permit
continued operation of the house on a profitable
basis. He claims to have sustained actual
losses of $150,000 and is seeking triple
damages under antitrust laws.
Adds Noiseless Popcorn Bag
ST. LOUIS—The Prunty Seed and Grain
Co., processor and dealer in popcorn, popcorn
supplies and popping equipment, has added
a noiseless popcorn bag to its line.
BOXOFFICE June 11, 1949 51

. . . The
reissues
I L W A U K E E
The Variety Club directors met Saturday
(4) at the Wisconsin hotel . . Auditor
.
Fred Franke was at the Film Classics office
. . . Mrs. Jack Yeo, wife of the owner of the
State and Plaza theatres at Burlington, was
at the Sacred Heart sanitarium for a rest . . .
Directors of the ITO of Wisconsin will meet
here June 14.
New outdoor theatres are scheduled for
opening this month at Green Bay, Marinette
and Janesville . . . E. Langemack of the Colonial
here is still at St. Joseph hospital . . .
Lyle Turner, Lodi, is reported building another
theatre . . . The Colonial is having new
projection equipment installed by the Vio
Manhardt Co.
Joseph Woodward of the Delft and affiliated
theatres reports removal of the office from
the Brumder building downtown to Room 8,
952 N. 12th St., a few blocks from Filmrow
Douglas in Racine has been sold by
Barney and Dave Sherman to Erwin Koenigsreiter,
who formerly operated the suburban
Greendale Theatre, and at one time managed
Fox Wisconsin's dowiitown Palace.
Milwaukee, always a good town for opera
and music, is to have the New York Civic
Opera Co. November 29, according to Laszlo
Halasz, general director, who came here to
confer with local representative Margaret
Rice. The show house has not been chosen
... Reports from Bloomer, Wis., are that
George H. Porter, of International Falls, has
purchased the Ideal Theatre from Bloomer
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'Brave' Tops Chicago
Theatres of which George and Fred Miner With Gross of 150
were officers. The new owner took over
CHICAGO—Thousands of visitors here for
June 1.
conventions, plus nice weather gave Loop
Harold Mirisch, Allied Artists executive, houses a good break. Youngsters out of school
stopped here on his way to the west coast for summer vacation, and stellar new attractions
kept first run turnstiles clicking.
. . .
After being confined to the General hospital
at Madison for a time, Robert Gross of the "A Connecticut Yankee," plus a stage show
Blue Mound Drive-In, the first one in Wisconsin,
is back on the job. While he was at bowed in strong at the Chicago, while "Por-
headed by Harmonicats and Gracie Barrie,
the hospital he was relieved at the drive-in trait of Jennie" had a stout week at the
by Manager Robert Margules of St. Louis. Garrick. "Lust for Gold" did nicely at the
State-Lake, as did "Monsieur Vincent" at
Herman Beiersdorf, who was division sales the World Playhouse. "Home of the Brave,"
manager for 20th-Fox here, is reported to with a big bally and plenty of raves from
have resigned as sales manager for Selznick the critics, was smashing records at the
Releasing Organization at Dallas . . . Among Woods, and "The Stratton Story" still is
visitors were Boots Scharm and his wife. doing great at the RKO Grand.
He formerly was with Universal Theatre
(Average Is 100)
Premiums and Celebrated Players Film Corp. Chicago A Connecticut Yankee (Para), plus
stage show 115
of Milwaukee, and now is located in Detroit Garrick—Portrait of Jennie (SRO) 120
with Theatre Premiums Co.
Grand—The Stratton Story (MGM), 2ncl wk 115
Oriental Alrica Screams (UA), plus stage
show, 2nd wk 110
Dave Reznor, counsel for the Colosseum of Palace ^Outpost in Morocco (UA); Blondie's
Motion Picture Salesmen, reports the group Big Deal (Col) 110
Rialto—Casablanca (WB); G-Men (WB), 2nd
has put in a bid for higher salaries for salesmen
after October. Reznor returned from Roosevelt—EI Paso (Para), 2nd wk 100
wk. , 105
New York the first week in June . . . Louis
Selwyn—The Red Shoes (EL), 23rd wk.,
rocfdshow „ Fair
Orlove, MGM exploiteer, returned to Mount State-Lake—Lust for Gold (Col) 110
Studio
Sinai hospital for another operation.
Strong Follies (Dezel); Virgins of
Bali (D), 2nd wk 100
United Artists—Quartet (EL), 2nd wk 100
The new Lakes Theatre at Three Lakes in Woods—Home of the Brave (UA), 2nd wk 150
northern Wisconsin will be opened June World
12.
Playhouse Monsieur Vincent (Lopert) 110
Equipment was installed by the Ray Smith
Co. and Vic Manhardt Co., Milwaukee.
"El Paso/ "Serpent' Top
Indianapolis Grosses
INDIANAPOLIS
Lawsuit Time Extended
— Grosses at first run
houses ranged from fair to good, showing a
CHICAGO—Judge John Barnes in federal slight improvement over the previous week.
district court has extended time for both sides Subsequent run trade still was off. Drive-in
to answer interrogatories in the Ridge Theatre
antitrust suit. He ordered the taking of Circle-Ma and Pa Kettle (U-I); Streets of
theatres are drawing the crowds.
depositions of defendant exchange managers San Francisco (Rep) 110
Indiana^El Paso (Ptlra); The Feathered
starting July 10. Judge Barnes has under Serpent (Mono) 120
advisement a motion asking for inspection of
Keith's—Mother Is a Freshman (20th-Fox);
Search lor Danger (EC), 2nd wk 90
the defendant's books.
Lyric The Red Pony (Rep); Smoky Motintain
Melody (Col) 95
Screen 'Menace' for Legion Amus-U Is Redecorated
INDIANAPOLIS—"The Red Menace" was LA HARPE, ILL.—Redecoration of the
screened for officials of the American Legion
at the U-I screening room here. It was and multicolor house lights. Manager R. D.
Amus-XJ has included new carpeting, curtain
a closed screening and the film was acclaimed Todd is now planning refurbishing of the
a timely anti-Red production.
lobby.
Assist Speedway Cameramen
INDIANAPOLIS — Bob Halliday, office
manager at Warner Bros., and Runy Mc- MOVIE N DINE, Inc.
Kean, son of Manager McKean, assisted Tony
Decatur^ Illinois
Capputo and Dave Oliver, Pathe News cameramen,
at the 500-mile speedway. The boys
opened its first drive-in restaurant with
movie shorts May 31. 1949, at the junctions
were on the spot when the Duke Nalon accident
occurred and got complete coverage of
of Routes 48-51, Decatur, 111.
the incident, in which Nalon was seriously injiued.
Mexico Drive-In Open July 15
COMPLETE THEATRE
MEXICO, MO.—The Little Dixie Drive-In
Theatre being constructed on a ten-acre site RCA EQUIPMENT
about two miles west of here by Andy Dietz
of St. Louis, Mo., and associates, is expected
to be opened about July 15.
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52 BOXOFFICE :: June 11, 1949
i

.
. . James
Artkino Midwest Agent
To Trial October 17
CHICAGO—Federal Judge Walter J. La-
Buy has overruled a motion to dismiss the
indictment against Irwin Franklin, alias Irving
Fialkin. a native of Russia charged with
posing as a citizen of the U.S. and with failing
to register as an alien durmg World War
II. Franklin had challenged constitutionality
of the act under which he was indicted. Ho
is midwest agent for Artkino Pictures, Inc.,
agency for Soviet films shown in this country
and a booking agency for American films
shown in Russia. LaBuy set the trial for
October 17.
H. E. Ringling Not Involved
BARABOO. WIS.— Henry E. Ringling and
the Al Ringling and Juliar theatres which
he owns and operates here are in no way
involved in the federal tax lien suit reported
filed in Madison against the Gem Shows of
Baraboo.
Stars at 'Promise' Opening
INDIANAPOLIS—Robert Paige and Jeanne
LaDuke, both Hoosiers, appeared on the
Circle Tlieatre staije, two opening days of
•The Green Promise," in which they both
appear.
New Assistant at Indiana
EAST CHICAGO, IND.—John I.
Cioroianu
jr. of Indianapolis is the new assistant to
Manager Fiank Reiger at the Indiana here.
THEJSBrRE EQUIPMENT
442 NORTH ILLINOIS STREET
INDIANAPOLIS
INDIANA
'Zoe^tUcHXf. lot tUm 1iwai^e"
INDIANAPOLIS
lyjatt H. Scheidler and G. H. Stuckey are
building a drive-in north of Angola, Ind.
The 500-car project will have a screen tower
52x52 feet . . . Joe Bommerscheim, National
Theatre Supply Co., is at home recuperating
after an operation at the Methodi.st ho-spital
here .
Akron, booker for the Mailers
circuit. Fort Wayne, is confined at home by
illness.
Sam Abrams and his wife attended the
graduation of their son Jerry from Northern
Illinois College of Optometry . . . Herman
Black, salesman for RKO, and his wife were
the hosts of Claude McKean of Warner Bros.,
Burdette Peterson, National Tlieatre Supply,
and Tom McCleaster, 20th-Fox, al their home.
Wives of the guests were present and feasted
on thick steaks, broiled over the outdoor
grill.
Tom Goodman, who operates the Dream
Theatre, Corydon, has moved into his new
home . . . Cashier Helen Sheets, Republic,
will vacation on the west coast. She will
Sam
travel by plane to Los Angeles and visit
Coneer, set designer for Paramount, and the
Republic studios . . . Russell Brentlinger,
RKO manager, went to Fort Wayne to visit
Harvey Cocks, general manager for Quimby
Theatres.
Mrs. Peggy June Swain, manager's secretary
at Eagle Lion, has retiu-ned to her desk
after being absent for six weeks . . . Susan
Jones of EL has resigned. She is replaced by
Patricia Rauck as billing clerk . . . Martha
Hyman succeeds Sam Perk at Ger-Bar Equipment
Co. . . . Jules Goldman, city salesman
for Warner Bros., and his wife are visiting
relatives in New York.
Claude McKean, manager at Warners, will
attend the convention of branch, district and
division managers in New York June 9-11
. . . Virginia Brown replaces Patricia Klein,
recently married, at U-I as booker's stenographer.
. . .
Herman Morgan, salesman for U-I, spoke
at the Indianapolis Businessmen's Exchange
club in the Claypool hotel on the merits of
U-I product The Orpheum Theatre,
Louisville, is scheduled to open August 15 . . .
The wife of Ralph Fisher, who operates the
Maumee Theatre, Fort Wayne, has been hospitalized
for an operation
operator of the Widgton Theatre, Lagrange,
is preparing to entertain film salesmen at his
summer home June 14.
Exhibitors seen on Filmrow: William T.
Studebaker, Logan, Logansport: Floyd Morrow,
Drive-In Theatres, Shively, Ky.: Mrs.
Hilda Long, Hippodrome, Sheridan; Pete
Panagos and Herbert Sullivan, Alliance circuit,
Chicago: R. L. Hudson jr., Hudson circuit,
Richmond, and Nick Paikos, Diana, Tipton.
We have
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for playing rates.
To Pilot
'Cherokee Strip'
Phil Ford will pilot "Ranger of the Cherokee
Strip" for Republic.
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BOXOFFICE :: June 11, 1949 53

. . . Robert
. . Nat
picture and was so sure patrons of his near
north side theatre would show the same appreciation
for the British-made picture that
he booked it despite its Loop flop . . . Douglas
Fairbanks stopped off long enough to tell
the press at a cocktail party that he's on his
way to London to be dubbed a knight commander
by King George. He also will produce
a film there.
During the week of June 19-25 the greater
Roseland area will observe its 100th birthday
with a series of activities, one of which will
be the search for the queen. The Roseland
Business Men's Ass'n, in cooperation with- the
State Theatre, will conduct the contest
through a series of eliminations at the State
on June 13. 15 and 17. Finals will be at the
theatre June 22 . . . Sam Chernoff, Academy
Theatre Supply, is father of a baby girl named
Kim . . . "The Judge Steps Out" will be
RKO's release in connection with the celebration
of Father's day June 19.
UP SHE GOES—Two large cranes are shown lifting the 70-foot screen tower, weigh-
The new
ing about 50 tons, into position at the Midcity Drive-In near Kenosha, Wis.
theatre is operated by Standard Theatres of Milwaukee. F. B. Schlax, district manager,
was in charge of construction. Lloyd Sargeant, formerly of Seattle, Wash., was
brought to Kenosha to manage the Midcity by Standard Theatres. The laminated
tower is a product of the Unit Structures, Inc., Peshtigo, Wis.
CHICAGO
•The Variety Club of Illinois will hold its
sixth annual golf tournament and outing at
Westward Ho Country club June 24. It will
be an all-day affair with prizes, softball,
fishing, gin rummy and dinner. Jack Rose,
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I
chairman, urges members to send in ticket
reservations at once . Nathanson,
chairman of the house committee for Variety
Club, says a new series of stag nights
will be held every Monday in the clubrooms.
The first will take place June 13. There will
be card games, swimming, contests and plenty
of good food. In conjunction with the start
of stag mghts there will be a general meeting
starting at 8 p. m.
. . .
Two prominent MGM producers stopped
here en route home from Europe. Jack Cummings.
producer of "The Stratton Story" and
"Neptune's Daughter," visited here with his
cousin Nathan Cummings, the grocer tycoon.
The Joseph Pasternaks spent the weekend
with the Joel Goldblatts The LaSalle
Theatre, returned to prewar admission prices
Brackman's portrait of Jennifer
Jones created for "Portrait of Jennie," is on
display at the Devoe Reynolds art store in the
Loop. It's creating a big bally for the film
currently at the Garrick.
Elmer Balaban of the theatre family made
a highly unorthodox booking for his Esquire
Theatre when he scheduled "Quartet" to open
there. "Quartet" recently played the United
Artists Theatre in the Loop and died at the
boxoffice. Balaban personally enjoyed the
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Ralph Ermilio, manager of the Biltmore,
Lex Barker,
has a new son Ralph jr. . . .
Tarzan, hosted the press in the Balinese
room. His film. "Tarzan's Magic Fountain,"
opened very good at the RKO Palace . . .
Vaudeville returned to the Oriental with eight
star acts featuring Gus Van and June Christy,
Saul Goldman,
in addition to film attractions . . .
Variety Pictures, is distributing two
French films in this area, "Club de Femmes"
and "School for Sirmers." Both pictures recently
played eight weeks at the Studio.
Clyde Elliott of Elliott Attractions also
comes back with a rerelease of "Birth of a
Nation," which bows into several houses in
outlying districts . . . Popcorn is profiled in a
magazine which cites the popcorn vending
machine at the Randolph entrance of the
I.e. station as "the world's champion," selling
over 3,000 boxes of corn daily. The B&K
Chicago Theatre has long averaged over 4,000
boxes a day. Fred Wehrenberg, St. Louis
theatre magnate who died recently, left several
bequests of $25,000 to relatives and employes.
But he assured a favorite grandchild
a lifetime of solvency by willing her the net
profits as long as they exist of the candy and
popcorn concessions at the Cinderella Theatre.
From ihe BOXOFFICE TWes
• • «
(Twenty Years Ago)
lyjORRIS ANDERSON, Milwaukee sales
manager for RKO, had his Oldsmobile
stolen . . . Mark A. Morgan has resigned as
manager of the Milwaukee branch of the Red
Seal Film exchange. He now offers lobby
displays, trailers, signs and herald service.
The growing popularity of the sound picture
entertainment has brought another 'v«ry
revolutionary change in the amusement program
of this county; namely, the elimination
of the open air summer theatre, better
known as airdomes or skydomes. They have
been driven out of business by the talking
pictures. St. Louis has had some wonderful
airdomes, notably the Lyric, the old Hamilton,
the Aubert and a host of others. At its
peak, the airdome list included no less than
51 places, with a combined seating capacity
of about 63,500 or about two-thirds the capacity
of all theatres in the city.
54
BOXOFFICE :: June 11, 1949

SULLIVAN AGAIN NAMED HEAD
OF KANSAS-MISSOURI ALLIED
Rembusch Urges Showmen
To Retain Common-Sense
Viewpoint on Video
KANSAS CITY—Opposition to increased
film rentals, the need for adequate insurance
coverage on theatres, efforts to effect less
"hidden advertising" in films and the wisdom
of a common-sense viewpoint on television
were among subjects stressed during
the second annual convention of the Kansas-
Missouri Allied unit here last Tuesday and
Wednesday i7,8i.
O. F. Sullivan, Wichita, Kas.. was reelected
president; Larry Larsen, Webb City,
Mo., again was named
vice-president: Jay
Means, Kansas City,
was chosen second
vice-president to
serve
while
New board mem-
temporarily
Larsen is ill, and V. R.
Stamm, Kansas City,
was returned to office
as secretary and treasurer.
bers chosen include
Dan Blair, Smith Center;
Sol Frank, Cold-
O. F. SiiUivan water, and E. M. Block,
Sabetha, Kas., and William Bradfield,. Carthage,
and Francis Meyers, Brookfield, Mo.
Registrations during the two-day conclave
at the Muehlebach hotel here totaled approximately
175, including theatre owners
and oberators from Kansas and Missouri and
others engaged in allied fields of the film
world. Attendance at the 1949 convention
was substantially greater than that at the
initial Allied meeting here last year, according
to officials.
BRIEF TALK BY AINSWORTH
William L. Ain.sworth, national Allied
president, extended greetings to the Kansas-
Missouri unit and its members at the opening
all-industry luncheon. During the initial'
business session Tuesday, Sullivan gave
a detailed report on its activities and accomplishments
since its establishment in December
1947.
Subjects discussed by Kansas and Missouri
theatre operators during an open forum, conducted
by Sullivan, included public relations,
legislation, television, 16mm films, publicity
and advertising and trailers. Trueman Rembusch.
national Allied treasurer, gave a detailed
report on the progress of television and
declared that the average theatre operator
should retain a common-sense viewpoint
about it.
"The effects of television on motion pictures
will be of two kinds—metropolitan and rural,"
Rembusch said. "It has its limitations in
rural areas. Since TV waves do not travel
so far as radio waves, there will be many
areas which can not be served by TV until
coaxial cables are laid in a nationwide network.
The cost of coaxial cables is terrific,
however, and much time will be required to
serve all areas.
"Theatre television is expensive, too," Rem-
Among Exhibitors Registered at Convention
Exhibitors registered at the convention of
the Kansas-Missouri Allied included:
KANSAS
BLUE MOUND — W. C. Mosher, Blue
Moon.
BURLINGAME—L. L. Mahon, Ritz.
CALDWELL—Mr. and Mrs. P. L. Norton,
Ritz.
CIMARRON—Mr. and Mrs. L. M. Blakeman,
Cimarron,
COLBY—Mr. and Mrs. Don Phillips, Lyric.
COLUMBUS—Mr. and Mrs. A. W. Pugh,
State.
COLDWATER—Sol Frank, Chief.
COTTONWOOD FALLS— E. J. May, Lyric.
COUNCIL GROVE—Mrs. Cle Bratton, Ritz.
GREENSBURG — Mr. and Mrs. Glen
Shanks, Ben F. Spainhour, Kathryn Spainhour,
Twilight.
JOHNSON—A. K. Smith, Southwest.
Alexander, Kansas.
KIOWA—O. C.
MEDICINE LODGE—Mr. and Mrs. Roy
Culley, Pastime.
MORAN—Ray Miner, Miner.
Shade, Tauy.
OTTAWA—Don J.
PHILLIPSBURG—Mr. and Mrs. R. R. Winship,
Majestic.
ROSSVILLE—John J. Wehner, Royal.
SABETHA— E. M. Block, Civic.
bu.sch declared. "It is far too expensive to use
in any except the largest houses, and there
is little assurance if any that it would bring
increased boxoffice returns.
"The FCC, which has frozen applications
generally, is considering a switch from very
high frequency to ultra high frequency. That
means that virtually all present sets in homes
probably will become obsolete. Films by television
are not being given a cordial reception
by set owners. Apparently much of the
propaganda used by television interests was
designed to force the film industry to relinquish
its product to the new medium."
Sam Shain, 20th-Pox public relations director,
talked briefly on the new sales policies
recently introduced by his company.
He said
that 20th-Fox would not use its campaign for
better rentals to injure the small exhibitor.
Officials at any company exchange will he
glad to discuss any particular situation with
any theatre operator, he stated.
CLOSED SESSIONS
Closed sessions for exhibitors were held
Tuesday and Wednesday afternoons, when
subjects introduced for discussion Included
film buying, competitive bidding, forced percentages,
clearance, admission prices, drive-in
theatres and concessions. There were special
group meetings for subsequent run exhibitors
and for those who are using Allied
booking and buying service.
Reports made during a closed session for
Allied members indicated that more than 30
new memberships have been enrolled by the
Kansas-Missouri unit during the last five
SHARON SPRINGS— Mr. and Mrs. George
L. Barton, Strand.
SMITH CENTER—Mr. and Mrs. Dan Blair,
Blair.
VICTORIA—W. J. Broun, Gay.
WETMORE—Mr. and Mrs. L. A. McDaniel.
Rex.
WICHITA—Mr. and Mrs. O. P. Sullivan
and Mr. and Mrs. L. J. Kane, Sullivan theatres.
MISSOURI
BROOKFIELD—Prank Meyers, Civic.
BUTLER—Walter Kahler, Butler.
CAMDENTON—John P. White, Jons.
CAMERON—Mr. and Mrs. W. C. SUver,
Silver, and A. E. Jarboe, Ritz.
CARTHAGE—Mr. and Mrs. William Bradfield,
Roxy.
CLARENCE—Russell R. Benton, Jewel.
KANSAS CITY—Jay Means, Oak Park;
V. R. Stamm, Strand, and E. S. Sutter,
United.
LAMAR—A. J. Simmons, Plaza.
MAYSVILLE— Mr. and Mrs. R. H. Meek,
Anne.
MOUNT VERNON—Mr. and Mrs. Dan Payton,
Strand.
WARSAW—Herbert Jeans, Roxy.
UNIONVILLE—Mr. and Mrs. George W.
Summers, Royal.
months. The majority of the new members
were obtained by C. M. Parkhurst, general
manager, who until convention preparations
were started spent much of his time in the
field.
More than 200 persons attended the all-industry
banquet which brought the two-day
convention to a close. The speaker at the
fete, which was held in the main ballroom
of the Muehlebach hotel, was William Murchie,
public relations director of the Mechanics
bank, St. Joseph, Mo. The title of
his humorous talk was "Everybody Lacks
About Three Staves of Being Round."
Shift KMTA Convention
To Dates in September
KANSAS CITY—The 1949 convention of
the Kansas-Missouri Theatre Ass'n, previously
scheduled for October, instead will be
held Sept. 20, 21 at the Muehlebach hotel
here. Elmer Bills, Salisbury, Mo., president,
has disclosed.
The change in dates for the two-day conclave
was made so that national TOA officials
returning from the national convention
Sept. 12-16 in Los Angeles will be able to
attend and present detailed reports of proceedings
there.
Senn Lawler, Fox Midwest Theatres public
relations director, is general chairman of
preparations for the 1949 convention, and
members of his committee include George
Baker, R. R. Biechele and Robert Shelton.
BOXOFFICE :: June 11, 1949
MW 55

Sidelights of Allied Convention
KANSAS CITY—The second annual Kansas-Missoui-i
Allied unit convention here was
not by any means for men only. In addition to
Mrs. O. F. Sullivan, Wichita, wife of the unit
president, women from Kansas at the conclave
included Mrs. F. L. Norton, Caldwell:
Mrs. L. M. Blakeman, Cimmaron; Mrs. Don
Phillips, Colby: Mrs. A. W. Pugh, Columbus:
Mrs. Cle Bratton, Council Grove; Mrs. B. F.
Spainhour, Greensburg; Mrs. Roy CuUey,
Medicine Lodge: Mrs. R. R. Winship, Phillipsburg
Mrs. George L. Barton, Sharon
: ,
Springs: Mrs. Dan M. Blair, Smith Center;
Mrs. L. A. McDaniel, Wetmore, and Mrs.
L. J. Kane, Wichita.
Women from Missouri present included
Mrs. W. C. Silver, Cameron; Mrs. William
Bradfield, Carthage: Mrs. R. H. Meek, Maysville;
Mrs. Dan Payton, Mount Vernon, and
Mrs. George W. Summers, Unionville.
* * *
Registrants during the two-day convention
were given copies of a 24-page souvenir program
bound in a bright green cover. A brief
foreword on the first page expressed the
thanks of Allied unit officials to 35 advertisers.
The Alexander Film Co., Colorado Springs,
and the United Film Service, Inc., held continuous
open house for all conventioneers in
special suites at the Muehlebach hotel. E. L.
Harris extended a welcoming hand for Alexander,
while Frank Bowen and Robert Carnie
greeted callers in behalf of United.
* * *
Two of the tiny new microphones now being
introduced by the Altec Service Corp.,
along with a Voice of the Theatre speaker,
were installed in the Trianon room so that
all who attended the business sessions might
hear speakers without difficulty. The new
microphone is the size of five stacked dimes.
E. A. Briggs and Stanley Warkoczewski of
Altec were present to sponsor the equipment.
* * *
David S. Nelson, St. Louis Allied unit executive,
was an interested visitor at convention
sessions. He extended greetings to the Kansas-Missouri
unit and its members during the
open forum session on the initial day of the
conclave.
Gene Snitz, Eagle Lion branch manager
here, was the object of much kidding at the
all-industry luncheon which officially opened
the convention. While in Cameron, Mo., recently,
Snitz parked his car on a side street
which he was unable to find later, according
to reports. His return to Kansas City was
delayed until townsmen came to his aid and
located the vehicle.
* * *
The Jayhawk Popcorn Co. of Atchison,
Kas., was represented at the convention by
C. H. Stinson, F. A. Starr and George F.
Hooper jr.
* * *
Among distributor representatives at the
opening convention luncheon were Al Adler
and R. B. Johns, MGM; W. E. Truog and
Bill Keith, United Artists: Ben Marcus. Columbia:
Joe Manfre and Howard Thomas.
Warner Bros.; John Scott and Bud Collins
Riley, Republic, and R. R. "Tommy" Tliompson,
SRC.
The resolutions committee appointed by
O. F. Sullivan, Kansas-Missouri Allied president,
included Jay Means and V. R. Stamm,
Kansas City, and Ben Adams, El Dorado, Kas.
Circuit representatives seen at the convention
included Clarence Schultz, Corrunonwealth:
Ed Kidwell and Eddy Erickson, TEI,
and Stanley Durwood, Durwood.
« * *
Many of the Kansas and Missouri theatre
owners were congratulating R. R. Biechele, a
past KMTA president and presently its legislative
chairman, who now is observing his
37th anniversary in show business.
* * *
Exhibitors at the convention longest in
show business were R. R. Winship, who operates
the Majestic at Phillipsburg, Kas., and
A. E. Jarboe, who runs the Ritz at Cameron.
Mo. Winship has been a showman since
1905 and Jarboe began his career in 1906.
r -^ ~^
Headed by Lou Patz, the representation
from the National Screen Service included
Jack Winningham, George Crandall and Kenneth
Clark.
* * *
Clarence Schultz, Commonwealth Theatres
board member, was one of the coolest-appearing
men at the convention. His attire
consisted of a white suit, white shirt, buff
necktie and white shoes.

. . Robert
. . Lucille
. . Ferd
. . Lou
. . Tony
. . The
'Dan Patch' Premiere
To Benefit Variety
MINNEAPOLIS—The world premiere of
•The Great Dan Patch," produced by W. R.
Frank, local independent theatre circuit
owner, will take place at the State Theatre
here under the Northwest Variety Club's
sponsorship. Tickets will be $5 and the proceeds
will go to the club's heart hospital
fund. The first regular runs of the picture
will start the next day day-and-date in
Minneapolis and Indianapolis, where Dan
Patch did most of his pacing.
No Word About Brandeis
OMAHA—There is considerable interest
locally in an announcement by Sol A.
Schwartz, vice-president and general manager
of RKO Theatres, that plans are to return
vaudeville to a number of key cities
this sunimer and fall. Manager Larry Caplane
of the RKO Brandeis here has received
no definite word yet regarding Omaha.
Harlan Drive-In Openecl
HARLAN, IOWA—A great many people in
this area saw their first drive-in movie last
week when Harlans new outdoor theatre
opened. Alfred Haals. owner, said every stall
was filled opening night and that cars came
from Audubon, Crawford, Cass and Pottawattamie
coimties. The outdoor theatre
holds 300 cars.
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The Omaha Variety Club held a noon meeting
to decide how to split the melon from
"The Bad Boy" premiere between local charities
The grapevine hears that a former
. . . exhibitor may get back in business and that
Mons Thompson may be planning a change
at St. Paul. Neb. . . . George March. Vermillion,
S. D. exhibitor, came in for a golf
game with Tony Goodman, Eagle Lion office
manager and links ace.
Charles Lee, owner of the Capital at Parker,
S. D., is driving a new Pontiac ... Ed Rostermundt,
UA salesman, is vacationing in California
Abe Friedman of Affiliated Thea-
. . .
tres, Sioux City, spent the weekend here . . .
Till.e Nebe. RKO stenographer, Is vacationing
at home . Hahne, former MGM
contract clerk, visited old friends here. She
now lives in Denver where her hubby has a
grocery store.
. . Fred
Frank Hannon, Warner manager, went to
New York for a company meeting .
Fejfar, MGM salesman, had an opportunity
to visit his family at Yankton, S. D. . . .
James Redmond, Falls City Tri-States Theatres
manager now heading the company's
drive at Des Moines, was home and in Omaha
for the weekend . . . Clyde Cooley, 20th-Fox
screening room operator and lATSE secretary,
is vacationing in California. With him
is his -son Raymond, a Republic shipper.
. . . Mr. and Mrs. Bill Nedley (.he
Mr. and Mrs. Evelyn Cannon caught a nice
mess of crappies in the west end of the state.
She is MGM office manager . Ireland,
former Logan, Iowa, exhibitor, now has an
apartment building in Boulder, Colo. He visited
here
. . . Betty Keasling,
is an MGM booker) spent the weekend fishing
at Lake Okoboji
Warner contract clerk, and Irene Hedrick,
inspector, are vacationing at home.
. . . George
.
Reva Schneider Polsky, former MGM bookkeeper
now living at St. Joseph, came in for
a chat with her ex-co-workers
Baker of the Baker Enterprises in Kansas
City was in town Reuter had a
visit from his fiancee and the two went to
Beatrice to attend the wedding of friends.
Their own isn't too far away.
Helen Kennison, ex-MGM cashier, is now
the mother of a baby son named Patrick
Wayne ,
Wiley, 72. charter member
of the local stagehands union, is ill at home.
With his wife, daughter Connie and sons
Bill and Pat en route to Chicago for a little
vacation, A. G. Miller, Atkinson, Neb., exhibitor,
found time at home to lament a bit
that "liot one of the family wants to enter
the show business, which to my way of thinking
Is the best business on earth and the
swellest fellows in the world." They will visit
another son Jack, student at the Illinois
School of Chiropody, and daughter Mercedes,
registered nurse at St. Ann hospital. Pat, a
Wayne university student, wants to be a
coach: Bill, student at Southern Normal in
South Dakota, plans to enter Creighton university
in Omaha to become a doctor.
Visitors along Filmrow: Jim Evans, Synder:
Arnold Meiedlerks. Pender; H. O. Qualsett,
Tekameh; A. J. Ander.son, Sloan; Marvin
Jones, Red Cloud; Phil Lannon, West Point:
Mrs. Laura Moorehead, Stromsburg; Mons
Thompson, St. Paul; Edward Gannon, Schuyler:
Blanch Colbert, North Bend; Oliver
Schneider. Asceolap; Mr. and Mrs. Pat Clark,
David City; Mrs. M. D. Lyhane, Wood River;
Bill King, Shelby, Neb.; Earl Barclay, Stromsburg;
Byron Hopkins, Sidney. Iowa; Ralph
Martin, Moorehead. and Howard Brookings,
Oakland, Iowa.
. . . "It Happens Every
James Evans says he will continue a twoa-week
policy at the Snyder (Neb.i Theatre
he has taken over
Spring" was previewed at a late showing at
the Paramount Theatre by 20th-Fox . . .
Frank Van Husan, Western Theatre Supply
. . .
boss, is recovering at home following his
operation G. H. Partlow has added a
house at Laurene, Iowa, to his Stuart and
Logan, Iowa, theatres.
. . Carl
Frank Scott has installed new sound in
the Moville Theatre. Moville. Iowa. Installation
is by Western Theatre Supply .
White, Quality Theatre Supply owner, also
operates the projector at the Omaha Theatre
several days a week . Ballantyne Co.
has sold a 15-clrcult New England drive-in
organization on equipment for four houses
as a starter. The open-air houses are to be
built within the next two years.
Bill Tammen has completed remodeling
of his Dakota and Moon theatres at Yankton,
S. D. . . . Francis DeMare, MGM biller, spent
a weekend with her family in Ames, Iowa.
. . . Arnold
.
Bob Krause, RKO first booker at Kansas
City, came up to spend the weekend with
Jack Renfro, RKO chief here . . . Bill Youngclaus,
owner of the Island Theatre at Grand
Island, is in the hospital there
Berger of Mid-West Drlve-Ins arrived here
from Boston for a few days. Mid-West is a
partner with Tri-States in drive-ins in this
area Goodman, Eagle Lion office
manager-booker, has a new auto . . . Walt
Bradley, Neligh exhibitor, surprises visitors
when he shows them the complete art department
he has in the basement of his theatre.
Screening for Actor and Friends
OMAHA—When Preston Foster stopped
here his latest picture. "The Big Cat" was
screened for him and friends.
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BOXOFFICE June II, 1949
57

.
.
D E S M O I NES
pilmrowers and exhibitors throughout the
state ai-e journeying to favorite spots for
vacations. Probably one of the most extensive
trips is being enjoyed by Bill Tiemeier,
manager of the Arion Theatre in Bm-lington.
On an air trip to Europe, he has written
with enthusiasm of his stops at Newfoundland
and Ireland. After visiting many
other countries, Tiemeier will return in a
few weeks, also via air.
. . . Lois Loar. manager's
. . . Lake Tilton,
. . .
Irving Synnes, owner of the theatre at New
London, is on a fishing trip at Lake-of-the-
Woods, Canada
secretary at Warners, is spending her
Warners,
two
weeks in Minnesota
is spending a week of his vacation with
Tony
his brother Elmer in Nebraska
Fursee, U-I salesman, has traveled to California
for his two weeks.
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"Where Filmrow Friends Gather"
Open Daily at 4 p. m.
, .
Esther Needham, U-I cashier, has resigned
to join her husband in Ft. Dodge
R. H. Dunbar, Warner manager, attended a
convention in New York City last week
. .
Nancy Newbold. daughter of Mr. and Mrs.
Joe Newbold, exhibitors at Keosauqua, entertained
some of her young friends in celebration
of her fifth birthday recently.
Dale Allen, owner of the Winfield (Iowa)
Theatre, is confined to his home with a
sore back as a result of too strenuous activity
with the local baseball team ... Mr. and
Mrs. J. B. McGrew of Churdan were on the
Row last week . . . Joanne Hoffman, Republic,
celebrated her 21st birthday last week
and received a diamond ring from her parents.
The office gang at Republic had cake
and coffee in honor of Joanne's "coming of
age."
Wally Kemp, manager of the Tri-State
Capitol in Grand Island, Neb., recently conducted
a cooking school. In cooperation with
Martha Logan, Swift & Co. cooking expert,
Kemp promoted all kinds of merchandise
which was given away during the showing
of "Jane Doe." Response to the school was
tenific.
Kemp says.
Francis Gillon Married
DAVENPORT, IOWA—Francis C. GiUon,
manager for Tri-States of the Paramount
and State theatres here, was married June
3 to Elizabeth Jean Ragona at the Immaculate
Conception church. They left on a wedding
trip to Florida.
Named to Clarinda Drive-In
CLARINDA, IOWA—Bill Hicks, former
chief projectionist for the local theatres,
has been named manager of the Clarinda
drive-in, which will open shortly. For the
last year Hicks has been principal of the
junior high school at Shelby. He resigned
his teachmg duties to take over the drivein
post for Owner Herman Fields.
ONE Thing You
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be relied upon to keep your equipment operating smoothly.
Call us today for a complete "check-up."
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1121-23 High St.
Phone 3-6520
Heywood-Wakeiield
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Projector Repair Service
Des Moines, Iowa
Des Moines Theatre Staff
Lists Many Nationalities
DES MOINES—Joe Cervetti, manager of
the Iowa Theatre here, feels he has one of
the most democratic theatre staffs in the
country. There are 11 employes, representing
almost that many nationalities.
Dortha Hummel, cashier, is of French
descent, although she has a southern accent.
Edith Marchant, also a cashier, is of Holland-
Dutch descent. E. O. Cleary, doorman, is a
native of Ireland. Standing six foot two, he
is a retired New York policeman. R. O. "Doc"
Smith is a 78-year-old Englishman, a retired
railroad detective, and is also a doorman.
Ernest Greeland, usher, is Danish. Elizabeth
Still, a Norwegian girl hailing from Galveston,
Tex., is popcorn girl.
And, of course, Manager Joe Cervetti is
very proud of his Italian ancestors! The
theatre's other four employes are Mr. and
Mrs. Charles Alls, Floyd Bitting jr., and Howard
Faulkes jr.
Bob Hunnerberg Number
Drawn by Des Moines EL
DES MOINES—A drawing of exhibitors'
names climaxed the Jack Schlaifer Eagle
Lion drive here June 3. During the drive,
which ran from December 3 through June 2,
exhibitors deposited their names in a container
in the office. Last Friday, a committee
composed of Nathan Sandler, chief barker
of Variety Tent 15; Leo Wolcott, chaii--
man of the AITO board of directors, and Bill
Currie of Iowa United Theatres met at the
branch with Jim Velde, manager. Wolcott
was elected to make the selection.
Bob Hunnerberg, manager of the Waterloo
Theatre, was the winner of the draw. His
ticket will go to New York and will be mixed
with the winning exhibitors from 31 exchanges
throughout the country. The final
selection will determine which theatre owner
will win the all-expense trip to New York
or Hollywood.
James Evans Buys Theatre
SNYDER, NEB.—Alvin Splittgerber has
sold the Snyder Theatre here to James Evans.
Splittgerber is living at Pilger, Neb. Evans'
home is in Snyder.
West Des Moines Lyric Improved
WEST DES MOINES, IOWA—Workmen
have just finished putting a new porcelainon-steel
front on the Lyric Theatre here.
New display signs have been added, too.
Ruthven, Iowa, House Opens
RUTHVEN, IOWA—The Ruthven Theatre,
destroyed by fire last February, has reopened
for business. The fire destroyed the interior
of the building and all of the equipment.
Fargo Group Presents Play
FARGO, N. D. — The Fargo-Moorhead
Community Theatre recently presented the
Maxwell Anderson play, "Hi Thor."
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58
BOXOFFICE June 11, 1949

Iowa Delivery Accepts
Fine on ICC Charges
DES MOINES—Charles lies and Harold
McKlnney of the Iowa Film Deliver}' here
were fined $275 in federal court last week
on a charge of violating Interstate Commerce
comjnission regulations. They pleaded guilty
to 20 counts of a district attorney's information
which charged them with serving Iowa
points not authorized in their ICC permit,
collecting fees higher than their published
tariffs, and working tinick drivers for periods
longer than ICC safety regulations allow.
Hugh E. Lillie, senior attorney for the ICC
at Kansas City, told Judge Charles A. Dewey
that the firm had been sent 15 warning letters,
and that the partners had been advised
verbally that they were violating the interstate
commerce act. Rex Fowler, attorney
for the firm, said the only interstate operation
is between Omaha and several Iowa
towns, and between Des Moines and Rock
Island and Moline. 111. He said that shippers
asked for additional service after the firm's
tariffs were set in 1944, and that the shippers
agreed to the higher rates. He added
that sickness, bad weather and mechanical
troubles were responsible for the fact that
drivers had been required to work more than
the prescribed 70 hours in any 192-hour
period.
Fowler admitted that the film delivery was
serving towns not on its authorized route,
but said application had been filed with the
ICC for an increase in service.
Barbara O'Neill has been inked for a top
featured spot in 20th-Fox's "'Whirlpool."
From the BOXOFFICE Files
• • •
(T-wenty Years Ago)
DEN ASHE, formerly manager of the Berger
Amusement Co. interests in Bemidji and
recently manager of the Sioux Falls, S. D.,
house, has been seturned to Bemidji to handle
the Elko and Grand theatres . . . Theatres
and oil interests are clashing in Chisholm,
Minn. When the city council granted a permit
for the erection of an oil station on a
piece of property, it was said to defeat plans
for erection of an 800-seat theatre on the adjoining
property. The theatre property is
valued at $70,000.
* « *
Ted Emerson, former publicity manager at
the Paramount exchange in Omaha, is the
new manager of the Place and Garden theatres
in Des Moines, replacing E. G. Staude,
resigned . . . A. R. Fllnk has purchased the
Photo-Play Theatre in Mengaha, Minn., from
W. R. Young.
* • *
. .
The Chamber of Commerce in Independence.
Mo., has sought to legalize the showing
of pictures on Sunday but has failed because
of the continuing protests of the ministers
in the community . The Midland circuit in
Kansas City has taken a ten-year lease on
the DeGraw house in Brookfield. Mo. J. E.
Cammon will be manager . . . A. B. Cantwell
of the Cantwell Theatre, Marceline, Mo.,
has developed a home-made machine for
talkies, embodying methods of expired patent
rights. Cantwell says it has been satisfactory
for his customers and has saved him
$3,000.
» • •
Louis Charninsky, manager of Pantages
in Kansas City, has booked Amos and Andy,
the radio comedians, for a personal appearance
and has two men with a truck putting
up paper in 35 outlying towns . . Dr. Burris
.
Jenkins, pastor of the Linwood Christian
church, Kansas City, is showing commercial
pictures every Simday afternoon at the church
without charge. A collection is taken to defray
expenses.
* * •
Newsreels are showing Ben Swofford, Kansas
City lad, national oratorical champion,
who won first honors in 'Washington recently.
The Newman and Royal are both showing
Recent purchase of the
the reels . . . Bagdad Theatre by Joseph B. Patito will not
interfere with the lease on the theatre held
by Jay Means. The property at 2711 Troost
was recently sold by Abe Baier, who owns
the Lindbergh Theatre.
Talent Contest Exploits
Blank Theatres Drive
OSKALOOSA, IOWA—A talent
opportunity
contest is being held each Friday night
during June on the stage of the Rivola Theatre
here. Prizes are awarded the three best
each Friday, and a top award of $50 will be
made July 8 to the grand finals winner. Bruno
Piernce of Oskaloosa Theatres, Inc., is in
charge of the contest, which is a phase of the
theatre's participation in the A. H. Blank
70th anniversary tribute drive.
>donnacm\Mn&

. . Joseph
. . Bob
. . The
. . Murals
. . Missouri
KANSAS
.
Uarold Wirthwein, Los Angeles. Monogram
western sales manager, conferred with
Ralph Morgan, local branch manager . . .
Charles Horstman, New York, in charge of
projection and sound for RKO Theaares, Inc.,
was here to inspect installations at the former
Mainstreet to be reopened in July as
the Missouri Berenson, Chicago,
National Theatre Advertising Co. head, was
a visitor on Filmrow.
. . .
Glen W. Dickinson, Dickinson circuit president,
and his wife were vacationing at Hot
Springs Bob Withers, head of Republic
here, returned from a sales meeting in Chicago
... Ed Branch, RCA Service Co., Inc..
was on vacation in Colorado . Herrell,
Realart Pictures branch manager, was back
at his desk after a trip to Des Moines and
other points.
Mary Lou Clark, Missouri Theatre Supply
Co. secretary, was convalescing after a recent
Mrs. M. A. Tanner, wife of the
illness . . .
20th-Fox head booker, still was a patient at
JULY 1
CITY
Betty Young of the
St. Joseph hospital . . .
TEI office staff was married last Monday
night 1 6) to Lewis S. Henderson jr. . . .
Nina Bridges, Albert Dezel Productions secretary,
was in Denmark after visiting in Paris,
Geraldine Hamburg, soprano and daughter
of Paramoimt branch manager Harry R.
Hambiu-g and Mrs. Hamburg, appeared on
the Talent Scout program with Arthur Godfrey
over the CBS network last Monday
night (6) ... Dorothy Mui'phy, Kansas-Missouri
Allied unit office manager, transferred
operations to the Muehlebach hotel during
the convention of the organization Tuesday
and Wednesday.
Grading has been completed at the site on
which Fox Midwest Theatres will build a
1.000-seat house in Hays. Kas., and the structure
probably will be completed before Christmas
. Oakley Theatre being erected
by A. P. Baker Enterprises at Oakley, Kas.,
is expected to be ready for opening this summer
. . . Ray Fite, El Dorado, Kas,, operator.
IS OUR D-DAY!
(D for Dubinsky)
There is a big circle around that dote on our calendar — for it
brmgs to an end the contract under which we are operating at
the present time and marks the beginning of our long-awaited
opportunity.
The pleasant associations and incidents recorded in our book of
experiences with the show business world far outweigh anything
else and the new chapter begins with a tremendous amount of
anticipation and enthusiasm for renewing old acquaintances and
making new ones.
Right! We're staying in the show business. And it s a date on
and alter July 1 — a great big date for us!
We'll be seeing youl
1005 Ashland Court,
St. Joseph 21, Mo.
DUBINSKY BROTHERS
IRWIN and BILL
Present addresses:
Leavenworth, Kansas
recently observed his 28th anniversary in
show business.
new
The Sky Dome, 300-seat outdoor theatre,
has been opened by B. B. Ham at Verona,
Mo. . enhanced by black lighting
will be a feature of the new Ben Bolt Theatre
being erected at Chillicothe, Mo., for operation
by Theatre Enterprises, Inc. . . . The
ArtiUa Theatre at Hamilton, Mo., replacing
the one totally destroyed by fire several
months ago, was opened June 2 by Harry
Till and M. B. Presley.
Among Kansas theatre operators glimpsed
on Filmrow were Albert Orear. Bonner
Springs; C. E. Cook, Tivoli, Maryville: E. M.
Block. Civic, Sabetha, and Homer Strowig,
Lyric, Abilene . showmen in town
included Harley Fryer, Orpheiun, Neosho;
Ken Winkelmeyer, Casino, Boonville; Chet
Borg, Plaza, Appleton City; J. Leo Hayob,
Mary Lou, Marshall; Forrest Runyon, Colony,
Oak Grove, and S. H. Bagby jr.. Lyric, Huntsville.
Manager Shifts Made
By FMW at Wichita
WICHITA—Several changes in management
at local Fox theatres have been made. Paul
Amick, former manager of the Plainview,
has taken over management of the Boulevard.
He replaces Al McClure, who left Fox
to manage the Tower. Darwin Brown, former
assistant at the Miller, has taken over
the management of the Plainview, while Jack
Polk replaces him. Findley Kilgore is the
new assistant at the Palace, replacing Bill
Long.
Park Open at Cedar Lake
CLEAR LAKE, IOWA—The Park Theatre
here opened for the season on June 10. A
new RCA sound amplifier has been installed,
according to C. E. Mosher, manager of both
the Park and Lyric theatres here. James
Eastman of Vinton will act as assistant manager
this summer.
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60 BOXOFFICE :: June 11, 1949
I

. . . Swedish
. . Dorothy
. . Harry
. Mrs
Elite at Laurens, Iowa,
Sold to G. H. Partlow
LAURENS, IOWA— Mr. and Mrs. Joe Smith
have sold the Ehte Theatre here to G. H.
Partlow of Stuart. Partlow owns theatres at
Stuart and Logan and recently sold a house
at Monona. His son-in-law, "Lucky" Lucksinger,
who has been manager of the Monona,
will take charge of the Elite. Mr. and
Mrs. Smith have owned and operated the
Elite for the last seven years. They plan
to stay in Laurens, probably to enter new
business.
William McGraw Buys
OGDEN. IOWA—WUliam McGraw, Manson,
Iowa, theatreman, has purchased the
Ogden Theatre from E. E. Graham. Graham
has been ill and his left for his home in
Kinross, Iowa, to recuperate. Jack Mishler
will take over the operation of the theatre
until McGraw's arrival here next month.
Inspect Oskaloosa Drive-In
OSKALOOSA, IOWA— Officials of Tri-
States Theatre Corp. were here last week
to inspect grading for the company's $100,-
000 drive-:n theatre under construction at
the northwest edge of town. The party included
G. Ralph Branton, Myron Blank and
L. M. McKechneay from Des Moines, and
Bruno Pierce of the Oskaloosa theatres. The
500-car open-air is expected to be ready for
business about July 1.
Sports Fans Name 'Champion'
WINTER HAVEN, FLA.—Local sports fans
had an opportunity to select their alltime
champions in ten fields and win passes to
see "Champion" at the Ritz Theatre.
In 25 words or less the contestant was asked
to give reasons for his selection of a champion
in the field of boxing, football, baseball,
track, basketball, golf, tennis, swimming,
horse racing or bowling. Frank Sparrow
is manager.
Maynard Lif to Manage
OMAHA—Maynard Lif will be the manager
of the new Grand Island Drive-In under
City Manager Wally Kemp, District Manager
William Miskell announced. Lif spent several
days here studying operation of the
Omaha Drive-In. He has been the assistant
at the Capital in Sioux City.
Galva, Iowa, Without Theatre
GALVA, IOWA—The Galva Theatre Ass'n
has learned that its lease on the theatre
building destroyed by fire May 8 will not be
renewed. This leaves the town without a
theatre. However, Boy Scouts of the community
are showing benefit pictures at the Legion
hall.
Fire in Popcorn Machine
MINNEAPOLIS— Fire that started in an
overheated popcorn machine at 5 p. m. on a
weekday routed 60 patrons of the first rim
World Theatre here after the heat broke
the machine's glass casing and flames spread
to the basement room's walls and ceiling. The
fire
was put out with only minor damage.
Lois Hall for Lead
Lois Hall will take the lead opposite Jimmy
Wakely in Monogram's "Boomtown Bad-
MINNEAPOLIS
n Uied Theatres of the Midsouth has invited
President Bennie Berger of North Central
Allied to address its convention at Memphis
June 28, 29 . . . Charles Coburn, screen
actor, w'ill be here July 20 for the world premiere
of the W. R. Frank picture "The Great
Dan Patch" . B. French, president
of the Minnesota Amusement Co., is serving
Joe Loeffler, Republic manager,
on the jury . . .
was in Chicago for sales
meeting.
Ralph Maw. MGM district manager, attended
the funeral of his mother-in-law in
Buffalo . . . Art Anderson, Warner manager,
was in New York for sales meeting . . . Chick
Evans, UA exploiteer, was in from Chicago to
handle the campaign for "Champion."
It will open day and date at the State here
and the St. Paul Piiramount June 16.
.
LeRoy J. Miller, U-I manager, was in Milwaukee
working on a deal for LaCrosse. Wis.,
The Warner
with the Marcus circuit . . .
office staff will give farewell party for Gene
Meredith, chief accountant, who has been
transferred to the Jacksonville, Fla., branch
films are being booked in the
Lyceum, legitimate roadshow house, for weekends
Lewis, silver blades star
who appeared in a Monogram picture, is back
at the Hotel Nicollet Minnesota Terrace with
her new ice show.
Filmrow visitors included Don Buckley,
Redwood Falls, Minn.; Danny Peterson.
Brookings, S. D., and Mr. and Mrs. Albert
Munro, Rollo, N. D. . Walter Hoffman,
the former Marilyn Goldstein, who was in the
Columbia Broadcasting System's local publicity
department before her marriage to the
20th-Fox exploiteer here, who is now representing
"The Red Shoes" in the midwest, is
the mother of a baby daughter named Julie
Ann.
The 35-day run asked for by the St. Louis
Park, suburban theatre, in place of the present
42-day availability and instead of the
28-day clearance now had by a number of independent
neighborhood and suburban houses,
is being given serious consideration by several
distributors . . . H. O. Mugride of Minneapolis
and his associates, Frank Wetzstein
and Gus Wingreene, are offering their three
Bismarck, N. D., theatres for sale at a reported
$300,000 figure. They have the town
.sewed up except for a new Schulz brothers'
drive-in.
L. E. Goldhanuner, long a local manager
and a Minneapolitan, has been promoted by
Allied Artists-Monogram from western to
eastern sales manager.
Three Bars Now Signing
For Dates in Missouri
SHELBYVILLE, MO.—The Three Bars, a
marimba, accordion and piano trio which has
been featured in stage presentations at the
Shelby Theatre here, now is being booked for
indoor and outdoor programs in the St. Louis
and Kansas City ten'itories.
Composed of F. W. Hamilton, theatre operator;
Billy, 16. and Patsy. 13. the trio has
been featured weekly on Wednesday nights
here for many months. Rehearsals now are
in progress for a road tour soon to be started
by the group.
Lost Teeth on Display
Out in Front in Case
DES MOINES—Harold Lyon, manager of
the Des Moines Theatre here, has an unusual
item in his Lost and Found department.
Generally, articles left by patrons at the theatre
are merely kept in the office to await
a claimant. But Lyon, sympathizing with
the loser in this instant, went to the effort
and expense of advertising in the paper.
Still failing to find a claimant, Lyon now
has the misplaced belongings mounted in a
glass case and displayed on the sidewalk in
front of his theatre. Whether it is the money
necessitated to replace the article, or whether
the theatre manager is feeling badly that an
lowan will be unable to enjoy the state's famous
sweetcorn, Lyon is most anxious and
hopeful of finding the owner of the upper
and lower plates which are now smiling at
the passersby on Grand Avenue here.
Satisfaction — Always
Missouri Theatre Supply Co.
L. J. EIMBRIEL. Manager
Phone GRond 2864
~ IIS W. 181b Eansas City 8. Mo. S
FLAV-O-NUT
The Pure Cocoonut Oil Popcorn Seasoning
and
A Complete Line ot Popcorn and Popcorn
SuppUes
SEE
RUBE MELCHER POPPERS SUPPLY CO.
114 W. 18lh Street Kansas City 8. Mo.
SELL YOUR THEATRE PRIVATELY
We Cover the U. S. Market
A different service ol long
experience and reputntion
ARTHUR LEAK THEATRE SALES
3422 Kinmoie 1109 Orchard Lane
Dallas T3-2D26 Des Moines 4-9087
THE THREE BARS
Marimba. Piano Accordion Trio. Now booking
Theatre and Fair dates in Western St. Louis and
Eastern Kansas City territories. Have lobby
boards, trailers. Write Box 126, Shelbyville, Mo.,
ior playing rates.
Theatre Design, Construction and
Remodeling
F. A. McMICHAEL & SON
GENERAL CONTRACTORS
Osborne. Kansas
PDCHT MPTCDM
STAGE EQUIPMENT COMPANY
JllllilMlUQlllllL
rVERYTHINC FOR THE STAGE,
BOX OFFICE • 1?24 Crani
BOXOFFICE :: June 11, 1949 61

4th
Manhattan, Kas., 'Jones Premiere
Is Tribute to Late Damon Runyon
placing on the lawn in front of the house
where Damon Runyon was born. The inscription
reads: "Birthplace of Damon Runyon,
October 4, 1884. Presented by Paramount I*ictures.
Inc." Sam Charlson, president of the
society, accepted the marker.
Ceremonies in front of the Sosna Theatre,
which is operated by Theatre Enterprises,
Inc., included a concert by the Manhattan
municipal band and addresses by prominent
citizens. A false front on the house was
emphasized by flood and spotlights.
Preparations for the premiere were handled
by Dave Dallas, TEI city manager, and Jim
Castle, Paramount exploiteer. Dallas and
Castle accompanied Mayor Rust and his wife
from Topeka to Kansas City by plane.
'Belvedere' Rales 180
To Top Kansas City
KANSAS CITY—Rains almost daily have
crimped trade at the local first run houses,
"Mr. Belvedere
and grosses have been spotty.
Goes to College," playing day and date at
the Tower, Uptown and Fairway, registered
a mammoth 180 per cent to pace the city
by
a wide margin. Second stanzas of "The Stratton
Story," paired with "The Feathered Serpent"
at the Midland, and "Streets of Laredo"
at the Paramount were average. "The Red
Shoes" rounded out a seventh frame at the
Kimo with above-average returns.
(Average Is 100)
Esquire Without Reservations (RKO); Bodmon's
Territory (RKO), reissues 70
Kimo The Red Shoes (EL), advanced prices, 7th
wlc 120
Midland—The Stratton Story (MGM); The
Feathered Serpent (Mono), 2nd wk
Orpheum Gunga Din (RKO); The Lost Patrol
100
(RKO), reissues 95
Paramount Streets of Laredo (Para), 2nd wk 100
Roxy Penny Serenade (Col); The More the Merrier
(Col), reissues 75
Tower, Uptown, Fairway Mr. Belvedere Goes to
College (20th-Fox) 180
A luncheon given by Paramount Pictures, Inc., was one of the highlights preceding
the premiere of "Sorrowful Jones" June 5 at the Sosna Theatre, Manhattan,
Kas. Shown at the table in the upper picture are Don Clark, city manager; Mrs.
Don Clark; Clyde Rodkey, secretary of the Riley County Historical society; Mrs.
G. P. Harrop, who knew the Runyon family; Mrs. Fay Seaton; Fay Seaton, publisher
of the Manhattan Mercury-Chronicle; Mrs. David Dallas, David Dallas, TEI
city manager; Jim Castle, Paramount exploiteer; Mrs. E. D. Fitzgerald and Mrs.
Helen M. Myers, owners of the Runyon family home; Vem Boyd, city commissioner;
Mrs. Harlan Weeks; Harlan Weeks, managing editor of the Mercury-Chronicle;
Mrs. Sue Strauss, friend of the Runyons; Lud Fisher, chamber of commerce
secretary, and Russ Busenbark, former mayor.
Lower left: Dave Dallas, TEI city manager, is shown shaking hands with H. R.
Hamburg, Paramount branch manager in Kansas City, as Alan Held, Paramount
salesman, looks on.
Lower right: A small group of interested persons attended the dedication of a
granite marker placed on the lawn of the former Runyon home. Mrs. E. D. Fitzgerald,
present owner of the house, is shown standing between Sam Charlson,
president, and Clyde Rodkey, secretary of the Riley County Historical society.
Admiring the marker are the small daughters of Mr. and Mrs. Dave Dallas.
MANHATTAN. KAS. — "Sorrowful
Jones,"
the Paramount production starring Bob Hope,
Lucille Ball and Bill Demarest, was given its
world premiere last Sunday (5) at the Sosna
Theatre here day and date with the Paramount
in New York. The local opening was
a tribute to the late Damon Runyon, "Sorrowful
Jones" author who was born here
Oct. 4, 1884.
Mayor Charles E. Rust and his wife were
partici-
flown by Paramount to New York to
pate in the eastern premiere of the film.
They were given a reception by the chamber
of commerce and ether civic organizations
before their departure. Neither the mayor
nor his wife had been east of Detroit previously,
and neither had been in the air before
they boarded a plane at Topeka.
A private screening of "Sorrowful Jones"
was held at the State Theatre here preceding
the premiere showing. Guests included members
of the Riley County Historical society,
members of pioneer families who were related
to Runyon, and newspaper and radio writers.
Telegrams from Bob Hope, Lucille Ball and
Bill Demarest were read at a luncheon following
the screening.
One of the highlights preceding the premiere
was the dedication of a red granite
marker presented by Paramount Pictures for
Worm Weather Helps Hold
Down Twin City Grosses
MINNEAPOLIS—Summerlike weather that
has been keeping prospective patrons outdoors
and the absence of new outstanding
boxoffice attractions held down business the
past week.
Aster The Duke of Chicago (Rep); Shep Comes
Home (SG) 90
Century—Mr. Belvedere Goes to College (20th-
Fox) , wk 100
Gopher Guest in the House (UA); Lady of
Burlesque (UA), reissues 85
Lyric—Canadian Pacific (20th-Fox), 2nd d. t. wk... 90
Pix^Furia (FC), foreign 125
Radio City—Mother Is a Freshman (20th-Fox) 90
RKO Orpheum—The Green Promise (RKO) 85
RKO Pan—Slightly French (Col); Song of India
(Co!) 80
State Bride of Vengeance (Para) 90
World—We Were Strangers (Col), 2nd d. t. wk 100
'Kettle'
and Tools' Pace
Omaha First Run Trade
OMAHA—Trade at local first runs showed
improvement. "Ma and Pa Kettle," dualed
with "Fighting Fools" at the State, chalked
up a lusty 145 per cent to lead the city. A
pairing of "Africa Screams" and "Rocky" at
the Omaha registered 130 per cent, while
"We Were Strangers" and "Make Believe
Ballroom" at the Brandeis carded the same
rating.
Rocky (Mono) 130
(MGM); Highway
Omaha
Orpheum
Africa
The
Screams (UA);
Sun Comes Up
13 (SG) - - 120
Streets of (ParcJ)
(Col); Make
Paramount
RKO Brendeis—We
Laredo
Were Strangers
120
Believe Ballroom (Col) 130
State—Ma and Pa Kettle (MGM); Fighting Fools
(Mono) 145
Town
The Feathered Serpent (Mono): Bells of San
Fernando (Mono); split with Trail to Laredo
(Col); Tall Timber (FC) HO
62 BOXOFFICE :: June 11, 1949

Delay Vanden Eynden
$25,000 Suit Trial
TOLEDO, OHIO—The trial date on a $25,-
000 damage .suit brought by FYank J. Vanden
Eynden, projectionist at the Strand Theatre,
against projectionists Local 228, has been
continued indefinitely by Lucas county common
pleas Judge John M. McCabe. despite
a report that union sympathizers were violating
an injunction not to interfere with
Vanden Eynden's right to work at the theatre.
Continuance was granted on the plea of
attorneys for the imion, who asked more
time to prepare an answer to the suit. Last
February common pleas Judge Thomas J.
O'Connor granted the projectionist a temporary
injunction restraining the union from
interfering with Vanden Eynden's right to
work.
M. L. Okun, counsel for the projectionist,
told the court that the Strand Theatre was
picketed May 26 by persons who handed out
cards asking prospective customers not to
patronize the theatre, "which allows its operator
to leave the booth." An answer to Vanden
Eynden's suit, filed by the union, had
charged he left his booth to tend a popcorn
machine.
Okun also told the court that one of his
witnesses, Chris Spanoudis, treasurer of a
new independent projectionist union, formed
since the suit was filed, had been threatened
by a defendant in the .suit in a courthouse
corridor preceding the hearing.
The temporary injunction permitting Vanden
Eynden to continue working at the
Strand was granted on the ba.sis of a decision
of the Ohio supreme court in a similar
case in which the court held that a union
with a clo.sed .shop agreement either had to
admit a person to membership or it could
not interfere with his right to work.
Walter R. Stebbins Dies;
Film Building Owner
DETROIT—Filmrow lost one of its best
kno\^^^ figures when Walter R. Stebbins,
manager of the Film Exchange building, died
in a physician's office here from a cerebral
hemorrhage.
He was instrumental in the erection of the
Film Exchange building here 22 years ago,
and remained as manager and a principal
owner until his retirement about two years
ago. Some six weeks ago, upon the death
of his brother Howard, he returned to Detroit
and resumed active management.
He is survived by his wife Grace, one
daughter Mrs. Paul Gottwald and one son
John A. Stebbins. former booker at MOM
and for a time, acting as manager of the
Film building.
Seven Drive-Ins Running
In Morgantown Area
MORGANTOWN. W. VA.—There are at
least seven drive-ins now operating in the
area surrounding Morgantown. Four of them
were opened this season. They Include the
Ridgedale, five miles from the city on the
Grafton road; Cheat, one-half mile beyond
the Cheat River bridge on the Fairchance
pike: Cheat Neck, Route 73, at Sun.set Beach-
Cooper's Rock road; Blacksville on Route 7;
ManowTi, Route 7, between Reedsville and
Kingwood: Bunker Hill on Route 19, Fairmont
road, and the Star-Light on Route 19,
five miles from here.
$75,000 Theatre for Campbellsville
CAMPBELLSVILLE, KY.—Ott Marcum of
Louisville has been awarded the general
contract for the $75,000 drive-in being built
by the Sinclair Syndicate. Martin Bros, are
doing the excavating and Henderson Electric
will handle the electrical installations. George
Sexton has charge of the furnishing and
hauling of stone.
Members of the syndicate are planning a
mid-July opening for the drive-in. Mrs. E.
Gorden Sinclair, Eugene Sinclair, Opal Marcum
and Elsie Sinclair are the syndicate
members.
Wheeling's Grove Drive-In Opened
WHEELING, W. VA.—Wheeling's new and
modern Grove Drive-In, located on Big
Wheeling Creek at Elm Grove, ha.i been
opened by the Herb Ochs outdoor tl eatre
enterprises. RCA equipments, including incar
speakers, were furnished by the Ai:>xander
company at Pittsburgh and the Oliver
company at Cleveland. A modern refreshment
grill is featured. Grove offers two
shows nightly plus a Saturday midnight show.
Keyser, W. Va., Lewis Opens
KEYSER, W. VA —The new Lewis Theatre
^
Pass Ticket Price Bill
COLUMBUS—The Ohio house of representatives
passed 91 to 16, the Marshall bill
designed to curb ticket scalping in Ohio by
making such action a misdemeanor. The
bill, which now goes to the senate, provides
for a $100 fine and 90 days in jail for violations.
It would require tickets to entertainments,
athletic contests, and other events to
be sold at their advertised price. Sub-ticket
offices designated by entertainment promoters
could sell such tickets at a 50 per cent
maximum markup.

. . Harry
. . John
. . . William
. . . Norman
. . Joseph
DETROIT
\XTa,lter L. Rickens is arranging an observance
of the second anniversary of 24-
hour operation at the National . Kane,
former manager of the National who went to
the Roxy at Cleveland, is reported a bridegroom
. Lewiston has given up his
lease on the Monroe, which has been closed
temporarily, but continues to operate the
Sam Mintz, veteran
neighboring Playland . . .
owner of the Monroe, is now in im-
proved health, his son Marvin reports.
Earl Battles of the Ever-Glo has diverted
. . .
his company from pictorial work to specializing
in theatrical murals Thomas W.
Ryan, manager of the Carlton, left on a twoweek
vacation at Rahway, N. J., the same
DELUXE
THEATRE EQUIPMENT
* BRENKERT PROJECTORS
* RCA SOUND SYSTEMS
* RCA RECTIFIERS
* RCA SOUND SCREENS
* BRENKERT LAMPS
* INTERNATIONAL CHAIRS
MOHAWK CARPET
HORSTMAN MARQUEES
*ADLER LETTERS
CENTURY GENERATORS
*KOLDRINK BARS
* STAR POPCORN MACHINES
* NEUMADE PRODUCTS
COINOMETER CHANGERS
STAGE EQUIPMENT
DRIVE-IN THEATRES OUR
SPECIALTY
ERNIE FORBES
THEATRE SUPPLY
Film Bldg., Detroit 1, Mich.
Days
WO 1-1122
WO 1-1123
Nights
VE 7-1227
place he started for last year when he had
to cancel his vacation tour becatise of his
Jerry Herlihy, formerly
youngster's illness . . .
on the board, has replaced Leo Hudzik
in the booth at the Lasky.
AI Broder, manager of the Seville and
distributor for the Quizzer, has- been sick
Mannie is now day manager of
the Times Square, replacing Prank Bollacker
Wright has moved over from the
Jefferson to the Iris, replacing H. L. Rood,
who moved to Ashtabula, Ohio.
. . .
Nicholas B. Porosky, head of the Nu-Way
Poycorn Sales Co.. reports that the company
has just moved into its new plant at 14128
Puritan Ave., designed to provide complete
prepopped supplies and service on popcorn
vendors Don C. Green, projectioni-st at
the Priscilla, has bought a new home in
Berkley and is furnishing it . . . William
Kus. who services theatres under the name
of Bill's Popcorn Machine Repair Service,
has moved to 2346 East Grand Blvd. . . Carl
.
Beals of the Colonial is putting in his spare
time working in his garden.
Agnes Buton, former part owner of the
Dix. is now acting as secretary for her
Carl Zipper,
brother-in-law. a lawyer . . .
former Filmi-ow booker, still likes the furniture
business better than his old post . . .
Charles W. Snyder, executive secretary of
Allied, was selected by the Detroit Free Press
as the Man of the Day last Saturday on the
occasion of his 50th birthday, a fine picture,
by the way.
Edwnrd Czarneckihas dissolved the Excalibur
R" ition Picture Co., which he headed in
assoc.ition with Herbert and Raymond Joppick,
because of poor health. The firm was
prod icing in the 16mm field, specializing in
spo ts and travelogs.
John Magos jr. of Theatre Sound Engineering
has installed new Mercury sound
equipment in the Plaza Theatre for the Affiliated
circuit . . . Eddie Jacobson of the
Forest reports the Kiska Operating Co.,
in which he was associated with his mother
and Jacob Schreiber. retired circuiteer, has
Jacob Schreiber sends
been dissolved . . .
up north pictures of himself and Linda Darnell
on the Miami sands.
Richard Wren, former manager of the
Victory now in industrial selling, expects to
be back in show business shortly . . . A. S.
MacDonald is furnishing projection service
for special showings to clubs in Detroit . . .
Edward Miller, Altec engineer, is going
through a siege of tooth trouble . . Michael
.
G. Bastas of LaCass lunch stand is planning
Hugo
to acquire a theatre of his own .
Anders, in charge of laboratory operations
at Jam Handy, reports a nice spurt of activity
for television production.
G. A. Watkins, former owner of the East
End, has returned home from a long stay in
the south. His son John is now managing
the Aloma for the DeLodder circuit, replacing
Albert W. Heuser. who has taken over
a confectionery on Warren avenue.
. . .
Claude Sanderson, manager of the Van
Dyke, has returned from a trip south, occasioned
by the death of his sister-in-law
Sam Comella of the Van Dyke booth
celebrated his 36th wedding anniversary Sun-
. . . day Thomas Smale is scheduled to go
to Chicago September 28 to receive a 33rd
degree in the Masonic lodge . . Irving Belinsky
.
manages to get in a good rest at his
headquarters house, the Franklin, which he
now is managing personally, replacing Tom
Paulus.
. . . George T. Haskin
Al Watt, the Franklin operator, enjoys
those good German potato pancakes . . W.
.
O. King of Mount Clemens is getting some
new kiddy rides ready for the drive-ins . . .
Mrs. Eline Bowers, manager of the Joseph
Miskinis Civic, is doubling as ticket man for
the supper hour . Beck is working
longer hours at the Civic with the new programming
schedule
has moved from the East to the West Side
Drive-In, with Phil Feikert. formerly of St.
Louis, managing the East Side, while Louis
Basacchi has moved out to the Gratiot Drive-
In as assistant.
Dolores Feikert of the Cooperative Theatres
office staff and a sister of Phil, was
married Saturday to Wilber Essler. They
went to Colorado on their honeymoon . . .
Lynn Tuttle of the East Side Drive-In is
back from a vacation in Florida . . . Gil Lubin
of the East Side decorated graves in ten
cemeteries as a Memorial day duty for the
Theatrical post.
William Daas, former manager of the Maple
Leaf in Toronto, has taken over the
Shores Theatre in St. Clair Shores from Roy
Your Hoywood - Wakefield
Seating Representative.
14021 Greenview Rd.
Detroit 23. Mich.
Phone: VErmont 7-3165
TheatTpSign and Marquee Maintenance
/^^k Our Specialty
^mJHorstma^n ^ Co,
WOodard 5-4050
2821 Brooklyn
POntiac 3-4473
Detroit 1. Mich.
EQUIPMENT
McARTHUR THEATRE
COMPANY
1BIA ST WEST Detroit i.Mich
IDEAL SLIDE BACK CHAIRS
Phone: CAdillac 5524
FILM EXCHANGE DRUGS
The Showman's Drug Store
Drugs * Cosmetics * Prescriptions
Personal Service from Two Showmen
MAX BERNBAUM JACK GALLAGHER
Pharmacist
Manager
Phone CLiiford 1527. Clifford 3694
I L&L THEATRE CONCESSION CO. |
P Increased Profits — Decreased Worries p
^ With Our Personalized, Supervised Services
^
^ For Both DRIVE-IN and INDOOR Theatres |s
P 293' St Aubin, Detroit 7, Mich.
||
\Phone TEmple 1-3352 TEmple 1-3884||
64
BOXOFFICE June 11, 1949

. . Albin
. . Roy
. . Alden
. . Nate
. . John
, . Mel
. ,
R. Shook. The Shores formerly was operated
by the Belinsky circuit . . . Roy Suckling of
the Shores has been elected business agent
of lATSE Local 735. to succeed longtime agent
Bert Penzien of the Gratiot Drive-In. who
now has a television business also.
Ben Lefkowitz of the L&L Concession Co.
has installed the candy concession in the
new Wayne Drive-In for Walter Shafer . . .
William Crowley has been pinch-hitting at
the Downtown for Norman Moss, who is due
back from a Florida vacation . . . George
Frederick, formerly of the Times Square,
and H. Owen Blough of the Downtown Telenews
are still trying to explain why they
"mai-ched" in the Memorial day parade in
the 40&8S box car reserved for old and feeble
vets.
. . .
Charles A. Gamer has presented Walter
Corey of Monogram with a compass after
Walter spent his holiday looking for Belle
River and wound up in London, Ont.
Charles Komer and Irving Goldberg of Commimity
Theatres took a few days off to visit
Chicago . . . Margaret
C. Kilbride, daughter
of circuiteer Bernard L. Kilbride, who is
graduating at Chestnut Hill College, Philadelphia,
is chairman of senior class activities
and business manager of the student publication.
Frank Sullivan of the Senate has three
youngsters who are keen followers of BOX-
OFFICE—they cut out all the pictures . . .
. . .
Clayton Wilkinson had a grandstand seat to
watch a little gang warfare the other night
Thomas Beeton is adding new duties
with the Senate switching to all-night operation
. . . George Burgess has closed the Imperial
for the summer . Smith of
Mutual. John Dembeck of Co-op. and Robert
Buermele of General Theatre Service convened
at Eagle Lion Friday afternoon, to
have Smith draw the Michigan area winner
in the Jack Schlaifer drive. It's George
Campbell of the Colony, small east side independent
. . . Irw-in Gold has finished building
his dock,
. . .
Michael DeMartino, head of Movicon Motion
Picture Service, specializing in 16mm
library and service work, has moved from
the Film building to 2148 Gratiot Ave.
Lee A. Guin of the Joy is leaving for Lake
Worth, Fla., where he has bought a restaurant.
Stan Max Sussman. Joy manager, and
the staff gave him a farewell party . . .
Max Chetkin hit the front pages of the local
press last week as a witness in the Larco
case . Frosty likes h's new assignment
at the Home—because it's so close to his
home.
Mrs. Gladys B. Pike of Film Truck Service
and Mendon L. Westcott of Michigan Film
Distributors have retiu-ned from the national
trucking convention in the east . . . Welber
Haartge, new president of the Nightingales,
returned from a honeymoon at Springfield,
Mo,, with his bride, the former Dollie Sloan.
Bob Anthony, versatile exploiteer. was a
BOXOFFICE visitor . . . Jack Krass has installed
a new candy coimter in the Carlton
Roy Thompson, projectionist at the Carlton
. . .
who recently returned from a vacation,
should have that boat of his in the water
by now . Brasselman. assistant, does
a neat job of watching over the big RKO
Uptown during Manager Walter Ahrens' absence.
A. N. "Frenchy" Duffourc, operator at the
Uptown, took a few days off for a quick
trip to New York with his wife . . Bernard
.
Yager, owner of the Regal, has moved over
to Elmhiu-st avenue . Kaufman, projectionist
at John Ross's Dearborn Drive-In.
claims the first installation in the country of
new lamps by Brenkert. featuring compressed
air cooling and designed to operate
at 180 amperes or higher. Ernie Forbes Theatre
Supply made the installation.
. . . Piank Forest of the
George Paladin of the Regal will take his
vacation the week of July 4, going to Chicago
via Oshkosh to visit his father for the
first time in years
Oakdale in Hazel Park is preparing to install
air conditioning and do general remodeling
Fern Kisely of the Oakdale is a
. . . real Tiger fan . . . Arthur Finley, veteran at
the Radio City in Ferndale, improving after
a long illness, works every weekend now .
John D, Tabor of the Oliver is busy completing
his new home in Birmingham.
. , .
Don Fill plans to switch the Alvin to an
art picture policy in the hall . . Monroe
.
Braiker. .son of Harry Braiker of the Columbia,
is projectionist at the Alvin
Sympathy to Eleanor Nevin independent exploiteer.
upon the death of her father . . .
Miles Gla.sser of the Courtesy has some big
plans for the house . Crissman, formerly
of the Warren and the Piccadilly, now
is assistant manager at the Westown, under
chief John Ferger who replaced Victor Dodge
. . . Maui-ice C. Beers of the Piccadilly was
a visitor at the Westown, to discuss bowling
problems with Roy Light . Donlon of
the Westown would like to take his newcar
to South America . . , Eddie Heiber, Eagle
Lion district manager, was in town to confer
with Manager Clair Townsend.
'Bad Boy' ShoTv at
Toledo
TOLEDO—Toledo Tent 30 of Variety Club
spon.sored a midnight benefit show at the
Rivoli recently of "Bad Boy," based on
the Variety Club Boys Ranch in Texas. Numerous
acts from local night clubs performed
with Dr. Marvin W. Shapiro as master of
ceremonies.
Detroit Senate Switched
To Ail-Night Operation
DETROIT—The Senate Theatre, west side
house operated by the Saul Korman circuit.
has switched to an all-night policy, making it
the first house on the west side to operate
under this policy, and the only all-night
house outside of the Woodward Avenue downtown
and the colored houses.
Major trade is expected to be factory and
other workers on unusual shifts, making attendance
at regular show hours inconvenient.
The house will operate from noon till 6:00
a. m.. closing then for six hours.
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BOXOFFICE :: June U, 1949
65

. . George
. . Mrs.
. Mannie
C I N C I N N A T I
"Phe Orphemn Theatre here has been sold
by the 941 E. McMillan St., Inc., of which
Stanley M. Cooper is president, to the Orpheum
Investment Co., headed by Albert
Harris. The new owners are planning to
open the upper floors of the Orpheum building,
closed many years. Opened in 1909 when
vaudeville was in vogue, the Orpheum booked
many of the most prominent entertainers.
The fifth floor formerly was operated as a
restaurant and ballroom, and the sixth as an
ice rink accommodating as many as 1,000
skaters at a time.
Eileen Fine, assistant biller at Warners,
irlans to be married in July ... J. Hank
Davidson of Associated Theatres, Lynchburg,
Ohio, soon will open his new Old Fort Drivein
Theatre at Lebanon, Ohio. Construction
was started last fall ... Leo Kessel, Lancaster,
Ohio, was a visitor on Filmrow and he
later enjoyed a family reunion at the Beverly
Hills club . . . Midstates Theatres, Inc.,
has opened its new 600-seat Ashland Theatre
in Lexington, Ky.
The Cooperative Theatre Service will handle
the booking and buying for the new drivein
theatre at Winchester, Ky., which was to
be opened June 11. J. B. Johnson Enterprises
is opening the house, with Ray Toepfer as
manager ... J. Woodrow Thomas has sold
the Princess Theatre in Mt. Hope, W. Va.,
to John Tabit, who also operates the Village
Theatre at Charleston, W. Va. Booking and
buying for the Princess will be handled by
the Co-operative Theatre Service . .
Terry
.
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Stenger, secretary at Film Classics, left for
a vacation in the Smoky mountains of North
Carolina.
Sylvan Goldfinger and Harold Poppel of
Telenews Theatres, Chicago, were here conferring
with Jack Silverthorn, manager of
the Strand ... Mr. and Mrs. L. A. Martin
of CirclevUle and Glouster, Ohio, were visitors
on Filmrow . . . Bob Morrell, MGM Ohio
sales manager, was back at work after a
recent illness, . . . The National Theatre
Supply Co. furnished all equipment to the
Crab Orchard Drive-In Theatre, Beckley, W.
Va., which is expected to be opened about
July 4. Eugene R. Harvey is secretary and
treasurer of this 500-car ozoner.
. . .
Mr. and Mrs. Lee Goldberg left for New
York where they will spend several weeks,
combining business with social affairs. Goldberg
is head of Realart Pictures of Cincinnati.
Edna Koehl has joined Realart here as
bookkeeper Kirby, manager, Republic,
.
attended a regional sales meeting
Albert
at
the Blackstone hotel, Chicago
Dezel visited the local Screen Guild office.
Bill Kaufelt, booker at U-I, and Joy Bader,
inspector, were married June 4 at the Westwood
Methodist chui-ch . . . Jack Bannon.
former U-I Cincinnati manager, and his
wife were visitors. They called on former
Filmrow friends. Bannon now is manager for
U-I in Milwaukee . J. Carlin, who
has been connected with Associated Theatres
for many years, was convalescing after a
recent operation.
Mrs. Gertrude Levine of the Lyric Theatre,
Williamson, W. Va., spent the recent
hohday weekend with family members here
Lloyd Rogers of Welch, W. Va., attended
the Texas Allied convention and the directors
meeting in Dallas ... A special meeting of
the Colosseum of Motion Picture Salesmen
was to be held June 11 at the Netherland
Plaza hotel . . .
Josephine Matthews, sister
of Clara Falk and Anna Buxton, UA inspectors,
died June 1 after a long illness.
Cully E. Harvey of New Boston, Ohio, has
taken over operation of the two theatres in
Grayson, Ky„ from Buster W. Clark. He
formerly planned to take over only the Gray,
but has worked out an arrangement with
Clark for operation of the Clark Theatre
also. Both exhibitors were here making arrangements
for the transfer . . . Harvey's
wife is in a hospital in Columbus suffering
from arthi-itis. On her release she plans to
convalesce in Florida.
Roy Wells of Dayton has returned with
Mrs. Wells from the west coast. For the balance
of the summer, Wells plans to limit
his traveling to fishing trips to the lakes in
Ohio.
The Auto-In Theatre Co., of which Jerome
J. Kunz is manager, plans a new drive-in
on Harrison Pike, thi«e miles west of Cheviot.
The company now operates a drlve-in in
Price Hill. The new house will have a capacity
of 650 cars, and will cost around
$175,000. The architect is Anthony Kunz &
Sons, Inc., and plans call for a 70-foot high
screen tower and in-car speakers, equipped
with heaters. A picnic area, pony track and
children's playground will be included.
Ground has been broken for a drive-in In
Cheviot by Palazaolo brothers and Rube
Shor. S. A. Ruebel & Co. are excavating
and grading. Capacity will be about 800 cars
Shore, who came here to attend
the opening of the Twin Drive-In, will remain
here for care of a nerve disorder, which
necessitated walking with the use of a cane
Another new drive-in going up in this
area is between Lawrenceburg and Aurora,
Ind. Work has begun on this project by
Bill Stadtlander.
Smoke From Paper Fire
Empties Sharon House
SHARON, PA.—The Nuluna Theatre was
cleared of patrons rapidly recently when
smoke filled the theatre. There was no
panic and the patrons fUed out in good order
after the management asked them to leave.
All available equipment and personnel of the
city fire department was rushed to the
Nuluna and firemen laid at least 300 feet of
hose before learning the smoke was entering
the theatre from the outside. A further
check disclosed that the smoke, pouring out
of the chimney on the adjoining Sharon
Drug Co. building, was being drawn into the
theatre by an intake ventilation fan. Drug
store clerks were burning paper in the furnace,
causing the smoke, firemen said.
New Taxes at Corry. Pa.
CORRY, PA.—The school board here is
adopting three new taxes. The new levies
include a 7% per cent amusement tax, a
mercantile license tax and a $1 membership
club tax. The school directors anticipate
that the three new taxes will yield $20,000.
Ashland Leased to Corporation
LEXINGTON, KY.—The Greater Lexington
Theatre, Inc., has leased the new 600-
seat Ashland from owners A. B. Rouse jr.
and Robert Rouse, developers of the Ashland
shopping center. Opening date was set
for June 1. Stockholders in the theatre company
are N. G. Shafer of Fort Mitchell and
R. J. Libson and Maurice White of Cincinnati.
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66
BOXOFFICE
:: June 11, 1949

took
'Barkleys' Garner
200 at Cincinnati
CINCINNATI—Business showed a big improvement
in the Decoration hohday weekend.
All of the theatres reached par or over
with but one exception, and "The Barkleys of
Broadway." at the Capitol, spurted to a high
of 200.
(Average Is 100)
Albee—We Were Strangers (Col) 100
Capitol—The Barkleys ol Broadway (MGM) 200
Grand—The Younger Brothers (WB) 100
Keiths—Ma and Pa Kettle (UI), 2nd wk 120
Lyric—Bide 'Em Cowboy (U-I): Keep 'Em Flying
(UIj Caliioraia Straight Ahead (U-1);
Idol ol the Crowds iU-1), reissues 70
Palace-Champion (UA) 110
Shubert—Mr. Belvedere Goes to College (20th-
Fox), 3rd d 1 wk 110
Even End of Strike
Fails
To Lift Detroit Trade
DETROIT—Hopes of exhibitors for
a spurt
of business over the Memorial day weekend
were dashed by good w-eather. and even the
end of the Ford strike had no stimulating effect,
according to most houses. Detail for
week ending June 2:
Adams—Take Me Out to the Ball Gome (MGM),
2nd wk 85
Cinema—The Red Shoes (EL), 6th wk 90
Downtown—Big Jack (MGM, Susanna Pass (Rep). . 50
Fox—The Beautiiul Blonde From Bashful Bend
(20th-rox) 80
Madison—Impact (UA); An Old-Foshioned Girl
(EL) 95
Michigan—Streets of Laredo (Para;) Blondie's
Big Deal (RKO) 100
Palms-Stale—A Woman's Secret (RKO); Tarzan's
Mogic Fountain (RKO) 85
Paradise—The Hideout (Rep), plus Louis Jordan
orchestra on stage 90
United Artists—Lust lor Gold ((3ol); Manhattan
Angel (Col) ... 90
'Woman's Secret' Plus Stage
Show High at Cleveland
CLEVELAND—Tlie week ended on a
better
note than any in several weeks with five of
the eight downtown first runs hitting par or
over. The Palace hit a 140 per cent high
w.th F^anke Carle and the Mills Brothers
heading a stage bill with "A Woman's Secret"
on the screen. "The Barkleys of Broadway"
took the lead of straight picture programs.
Allen—G-Men: Casablanca (WB), reissues 100
Esquire—Quartet (EL), 3rd wk 100
Hippodrome—The Younger Brothers (WB) 8b
Lower Mall—This Wine of Love (Superfilm) 80
Ohio—El Paso (Para), 2nd d. t. wk 110
Palace— A Woman's Secret (RKO), plus stage
show 140
State—The Barkleys of Broadway (MGM) 120
Slillman—Alias Nick Heal (Para) 85
"Canadian Pacific' Best
Pittsburgh Grosser
PITTSBURGH— -Canadian Pacific" at the
Harris outgrossed offering exhibited at the
Penn and Stanley. "The Red Shoes" disappointed
at roadshow prices at the Ritz.
Fulton remained closed for modernization.
Harris—Canadian Pacific (20th-Fox) 110
Penn—Barkleys of Broadway (MGM), 2nd wk 75
Ritz—The Red Shoes (EL), 2nd wk., roadshow 150
Senator—This Is My Affair (20th-Fox); Manhunt
(20th-Fox). reissues 7C
Stanley—Night Unto Night (WB) 70
Warner—State Department, File 649 (FC); I Shot
Jesse James (SG) 8t
Chris G. Chacos Buried
COSHOCTON, OHIO—Chris Gregory Chacos,
66, local motion picture exhibitor, died
as a result of injuries suffered in an automobile
accident a few days earlier. Three
brothers Peter and Theodore of Goshocton
and Frank of Butler, Pa., survive.
lATSE Assn Observes
Tri-State
25 th Year at Fairmont Gathering
FAIRMONT, W. VA.—lATSE Local 239, observing
its 37th anniversary, played host to
the Tri-State Ass'n of lATSE Sunday (5) as
the association celebrated its silver anniversary.
The Ti'i-State group was founded Jime
10, 1923, primarily through the efforts of the
Fairmont local.
F. P. McCoy of Brackem'idge, Pa., was reelected
secretary of the association. He is a
member of the New Kensington Local 444 and
an officer of the Theatrical Mutual Ass'n of
New Kensington. Approximately 150 delegates
and guests attended the convention from
the 35 lATSE locals which are members of
the Tri-State organization.
A resolution noted with regret the recent
death of Henry R. Fetton, 81. of Wheeling
Local 64, first secretary of the association.
lA executives attending the conclave included
Richard J. Walsh, president: William
P. Raoul, general secretary-treasurer; Tom
Shea, vice-president, and Lawrence J. Katz,
Harrisburg. Pa.
It was decided that next year's convention
will be held at Erie, Pa., with Erie local 621
as host.
Speaker at the banquet was Charles J.
Margiotti, former Pennsylvania attorney general.
Toastmasters were William H. Nestor
and F. P. McCoy.
Pun was provided at the convention when
a McCoy, the association's secretary, arrived
in this Hatfield territory. Mrs. W. Claud
Davis, theatre cashier and a Hatfield (her
maiden name was Lela Hatfield i steps
to have McCoy escorted out of the city.
Among those present at the convention
were, Locals F-11, B-11 and 171, Pittsbiu-gh:
Wahnela Gardner
Frank Burke
Cel Stump!
Theodore Tolley
Mildred Kindlin
Orlando J. Boyle
Lawrence Hamill
Charles R. Kata
M.J Ventrone
Paul L. Ferry
M. J. Gardner
Louis Indo
E. P. Lohr
Luther Thompson
Paul P. Mach
J. A. Urben
Elmer Shawhan
Martin I. Joyce
Local 561, Johnstown, Pa.:
James Harlman H. L. McDougall
George F.Urbdn
'y'tlmrWer,.
Charles Burrell
Angelo Lepera
Local 239, Fairmont:
W. H. Nestor A. C. Bentonte
Frank Urse
G. P. Hunter
John Dudiak
Scott Bell
Charles Gibbs
John W. Harless
Bruce Vandergriit Don Shultz
Others represented included Local 636, State
College; 444. New Kensington; 451, New Castle:
664. Vandergrift: 578. Morgantown; 621,
Erie: 566, McKeesport; 270. Clai'ksburg; 718.
Parkersburg; 628. Charleroi-Monessen; 296,
Warren: 342. Butler; 208, Uniontown; 177,
Connellsville; 130, Washington; 422, Ashtabula:
278, Johnstown: 265, Greenburg; 627,
Washington: 4, Brooklyn; 225, New York City,
and 398, Meadville.
In attendance from these locals and other
groups were:
R H. Smith Clyde E. Jones
Sawyer M. Clark
Charles W. Miller
F. P. McCoy E A. Earley
Philip Bordonaro
James A. Woods jr.
Joseph Milburn
R.J. Crough
P. Brogon H. D. Putnam
J.
W. J. McCormick
Frank Kelley
Paul E. Smith
W. A McClay
Claude Kepple
less Robe
Richard Herstein Wilburn J. Camlin
P. C Stillwell Frank Hough
D. Sigler Virqie Baker
Palmire H. L. Road
J.
Dallas Cornell
Harry Morrow
Nuncy Peppo
Willinm L. Jones
Harold C. Graifus
Charles D. StauHer
James Wood
Edith Sperl
Eleanor McKahan
Richard F. Walsh
William P. Raoul
Mrs. August Bodisch
Edward B. Schafler
H. Arthur Pearce
Louis E Schoemer
William H. Emory
James C, Ogle
Karl Shaver
Sidney Jacobs
Harry Peterson
iimmy Brownlield
L. J. Buakovich
Martha Gibbs Malone
William J. Queen
George C. Crdgo
Ernest S. Jonts
Ralph E. SThaw
Lawrence J. Katz
Tony Giahrdi
Joseph Marrone
William Reese
Frank Hamre
Charles E. Warner
Newton F. Williams
Thomas |. Shea
Howard Putman
Marty Shearn
Bob Klingensmith
Opening of Manos Theatre
Delayed at Grafton, W. Va.
GRAFTON. W. VA.—Grand opening of the
newly constructed Manos has been postponed
for several weeks because of delay in assembly
of the large marquee. M(ke Manos,
veteran exhibitor and circuit operator, states
that the house will not be opened until it
is completed, which means the installation of
the marquee as well as all fixtures, equipments,
appointments, hardware and decorations.
Officials of the Manos circuit office
at Greensburg, Pa., and members of the
motion picture industry will attend the grand
opening of the theatre, date of which will be
announced within a few weeks.
Tax to Include City Parks
BRADFORD, PA.—The city council has
authorized the extension of a municipal 10
per cent amusement tax to cover all sales at
Commimity Baseball park and Recreation
park. The action took place at a meeting
of the councilmen and followed an announcement
that McKean county Judge
Charles G. Hubbard had signed a decree
annexing the two parks to the corporate
limits of Bradford. The city had title to
the property but the parks had been outside
the legal limits.
Contest at West Toledo House
TOLEEKD—A gala program is being planned
at the Westwood Theatre in West Toledo for
June 27 as the climax of a contest to choose
a new name for the West Toledo Standard,
weekly shopping paper. The winner will be
announced from the Westwood stage and
prizes submitted by merchants in that district
will be presented. The winner not only
must submit the best name for the newspaper
but also write the best 50-word letter
on "Why I Like to Shop in West Toledo."
Plan CarroUtown Theatre
CARROLLTOWN, PA.—A theatre will be
erected here by a local stock company, which
may have a tiein with a large independent
circuit operator. Subscribers to the Cambria
county project are said to have pooled $25,000.
Mentioned as a possible partner or operator
is the Ted Gamble theatrical enterprises.
Blagg Manages Benton
Billy
BENTON, KY.—Billy Blagg has succeeded
Shelby McCallam as manager of the Benton
Theatre here.
"Shadows of the West" is the release title
of Monogram's "Mark of the Whip."
BOXOFTICE June 11, 1949 87

. . Reservations
COLUMBUS
Phe Palace may be included in the list of
cities in whicli vaudeville will be revived
this fall. Sol A. Schwartz, RKO vice-president
and general manager, says that plans
are being formulated to introduce a variety
policy in a number of cities, similar to the
bills now being offered at the Palace on
Broadway. In the meantime, the Palace here
is continuing its three-day split-week policy
of band and name attractions. Most recent
attractions were Frankie Carle and his orchestra
and the Mills Brothers.
, . . Ira
C. G. "Dutch" Littler, manager of Neth's
Lincoln, has been named manager of the
Majestic, succeeding Leon Fisher. Littler has
been in managerial positions with Schine's
theatres in Athens and Delaware and in
Columbus at the Boulevard, Beechwold and
State. Robert Eichorn, recently an operator
at the Strand, Delaware, has been appointed
assistant manager at the Majestic
Hopkins, former doorman at Loew's Ohio, Is
back home after a seven-months' stay at
Tampa, Pla.
James E. Hale, Variety Club member now
vacatoning in Europe with his wife and Mr.
and Mrs. Virgil Jackson of thee Jackson-
Murphy theatres, has announced his candidacy
for the Columbus school board in the
fall elections . . . The baseball stadium at
Holgate, Ohio, has been named Joe E. Brown
field in honor of the stage and screen comedian,
who dedicated the field before 5,000 . . .
Bulk of the estate of the late Robert J. Harmon,
local theatreman, will go to Bishop
Michael J. Ready of the Columbus Catholic
diocese for a home for the aged. William A.
Pancake, operator of the Roxy night club
and former Variety chief barker and operator
of the Knickerbocker, was bequeathed
$5,000.
Randall Everett Larson has been named
film director for WBNS-TV. Larson now is in
New York selecting film for use in local telecasting
"The Red Shoes" completed a
. . . fifth and final week at the World, equaling
the five-week run of the previous reserved-
. . . "Tulsa" was
seat attraction, "Hamlet"
held over for three days at the University and
Beechwold, two of the six Academy neighborhood
houses to play this Eagle Lion release
as a first run.
Carl Rogers at the Broad conducted a review
contest with the Columbus Citizen in
connection with the sneak preview of "The
Wizard of Oz." The amateur reviewers had
their efforts printed on the Citizen theatre
page and won cash awards ... A Hallicraf
ters television receiver is being given away
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CHICAGO 5, ILL.
at the Palace in conjunction with the showing
of "The Window" and "A Woman's Secret."
Constitutionality uf the city's payroll and
corporation income tax has been upheld by
Common Pleas Judge Dana F. Reynolds. The
tax nets the city $3,000,000 annually ... A
300-car drive-in near Wapakoneta, Ohio, is
The Hollywood, East Side
for sale . . .
neighborhood house of the Fred Rowlands
circuit, has reduced its regular admission
price to 20 cents for all at all times ... A
sui-vey by the Crosiey Broadcasting Co. research
division reveals that there are now
5,800 television receivers in the Columbus
area, 5,510 in homes and 29 in public places.
. . .
Virgil F. Miller, former office manager at
Paramount, has been promoted to salesman.
Traveling auditor Arthur Berwald has taken
over the office manager job. Berwald now is
looking for a home for his wife and children
... J. J. Grady, Paramount manager, went
to West Virginia with salesman Bill Meier
and newly appointed salesman Dick Miller
Fred Meyer, Paramount salesman, still
is on the sick list, but is recovering nicely
after a series of operations.
Moe Dudelson, district manager for United
Artists, was a visitor . . . J. C. Baldwin of
Bainbridge, Ohio, is head of the Milford
Amusement Co., which is building a drive-in
in Milford, Ohio . . . E. C. Schriver, southern
sales representative for Altec Service Corp.,
with headquarters in Atlanta, spent several
days in the Cincinnati territory . . . M. G.
Thomas, division manager for Altec, made a
trip to Philadelphia and. the home office
in New York.
Mary Catherine Wolf, stenographer in the
MGM booking department, is spending her
vacation at Miami Beach, Fla., with her husband.
Other vacationers are Shirley Murphy,
billing department, MGM, and Tess Fitzger-
. . Visitors on the
. . .
ald, inspector, 20th-Fox .
Row were Fred Helwig, Charleston, W. Va.;
Frank AUara, Matewan and Delbarton, W.
Va.; W. E. Dubbs, New Madison, Ohio
Bill Miller, who is opening the new Miller
Drive-In at Millers Grove, Ohio, was in to
arrange for service. In addition to the theatre,
the project includes a swimming pool,
and large picnic area.
VirgU Jackson, Columbus exhibitor, and
Mrs. Jackson and their sons are in Europe
sightseeing . . Mrs. Harris Dudelson and
.
daughter Renee have joined Harris Dudelson
in New York, and will spend the
summer at a cottage in Long Beach. In the
meantime they will be on the lookout for a
permanent residence there. Dudelson is Metropolitan
district manager for EL . . . Dan
Loventhal of the RKO home office was here
and accompanied Columbus salesman Lloyd
Krause on a tour of the Columbus area.
Max Tull, operator of the RKO Lyric and
the Cincinnati Screening Co., is enjoying a
vacation on the Florida shores . . Donald
.
and Robert Jacques spent Decoration day
weekend with the S. C. Jacques's here. They
are both with the Ziv Advertising television
division. New York . are still
available for the Variety Club armual spring
supper dance, at the Pavilion Caprice, Netherland
Plaza hotel, Saturday (4).
Dwain Esper has opened the Avenue Theatre
on Fifth street here as a combination
burlesque-picture house. He plans midnight
shows on Saturdays. The theatre formerly
was an action house operated by Frankel
Enterprises.
Demand for Premiums Up#
Cleveland Dealers Say
CLEVELAND—Operators of the four local
premium firms report a widely increasing
interest in giveaways and other patronage
builders in local theatres. Where previously
there were only two premium distributors
here. Theatrical Enterprises and Metro F>romium
Co., here now are four. Max Jacobs is
doing business as National Enterprises and
Charles Winset represents Price Premiums.
Hilbert Horwitz of Metro Premium reports
a growing interest in giveaways, specially
deals involving no additional payment by
the patron.
Giveaways are not confined to small towns
or to small houses, the premium distributors
said. Warners is boosting attendance in
Lorain and Portsmouth by giving away an
automobile. Cooking classes at special matinees,
one-night stage show attractions, dance
reviews and name bands also are offered
as added attractions to stimulate interest.
H. A. Lee Manages Drive-In
VANDERGRIFT, PA. — The Woodland
Drive-In near here now is managed by Harold
A. Lee, local grocer and owner of the
outdoor theatre. William P. McMahon, formerly
associated with Lee at the Woodland,
recently acquired the Sagamore Theatre at
Sagamore, where he has substituted 16mm
exhibitions for 35mm exhibitors as formerly
operated by A. L. Hodgson, who retired with
the transfer of the theatre.
Strand Is Remodeled
YOUNGSTOWN—The Strand, making a
bid for art films and first run releases, was
closed for refurbishing June 6-9. The first
film under the new policy is "I Shot Jesse
James."
Jackson's Mill Theatre Reopens
WESTON, W. VA.—Opening under new
management is the Jackson's Mill Theatre,
leased from Rexroad's to a Bridgeport investor.
New equipment has been installed
and there is ample parking space. Sandwiches,
soft drinks, ice cream, popcorn and
candy are offered. Rexroad's grocery will
remain open for theatre time shopping.
Child Actor Bill Is Passed
COLUMBUS—The Ohio Senate has passed
an amended senate bill which establishes educational
requirements for traveling child
actors in order to permit them to perform
in the state.
Highway Sign
IMPERIAL, PA.—A large attraction sign
Install
is being constructed here for the entrance to
the Penn-Lincoln Drive-In.
Leon Belasco in 'Bagdad'
Leon Belasco has been inked for a featured
role in U-I's "Bagdad."
68 BOXOFFICE June 11, 1949

. . Haden
. . . The
. . . R.
. . Howard
LOUISVILLE Fox at Deiroit Books
TJnder construction only 37 days, the Sky-
Line Drive-In Theatre has been opened
at Madison. Ind. It is operated by B. C. Kannapel
and Elmer Schowe, both of New Albany.
Ind. With a capacity of 400 cars, the new
open air theatre has a central speaker system.
The drive-in was equipped by the Falls
City Theatre Equipment Co. . . . Guathrie F.
Crowe, state police commissioner and KATO
president, was to be a speaker at a meeting
of the Kentucky chapter, American Society
of Public Administration.
. . .
Judy Canova, screen and radio star, has
been signed for opening day appearances at
the Kentucky state fair Reed,
widely known organist
.
who played at the
Rialto and Loew's theatres here many years,
died recently in Pittsburgh, according to word
received here The Falls City Theatre
Equipment Co. offices are being remodeled
and redecorated. W. E. Carroll, head of the
firm, has been engaged in the theatre industry
more than 37 years.
Visitors on Filnvrow included M. H. Sparks.
Strand. Edmonton: F. X. Merkley. Rialto. Columbia:
J. T. Kennedy, Stanton. Stanton:
L. T. Denton. Majestic. Owingsville: Ralph
Cundiff, Allen, Liberty: C. O. Humston, Lyric.
Lawrenceburg: Lewis Baker. Star. West Point:
J. B. Dickey. Beacon, Versailles; A. N. Miles,
Eminence, and George Lindsay, Lindsay,
Brownsville, Ky,: Bob Harned and Reach
McAlister, Theatair Drive-In, Jeffersonville,
and Tom Speer, Monroe, Monroe City. Ind.
The Scoop, operating under new management,
started off with a double bill of reissues,
"Commandos Strike at Dawn" and
"The Invaders." The theatre is owned by
Louisville Playhouse. Inc.. and Lloyd Mills
is manager. It was reported that the new
management expects to establish Wednesday
instead of Thursday openings. The National
featured a stage show headed by Dick Contino
with "Man of Evil." The Rialto ran
"Mr. Belvedere Goes to College" and "Duke
of Chicago." Loew's had "Champion" and
"The Valiant Hombre," while the Strand
showed "Red Stallion in the Rockies" and
"An Old-Fashioned Girl." "Night Unto
Night" was offered as a singleton at the
Mary Anderson, while at the Brown "Tulsa"
and "Shamrock Hill" were held for a second
week.
Jack Essick's Name Drawn
In EL Cleveland Drive
CLEVELAND—Jack Essick of Modern Theatres
not only held the key to the Eagle Lion
film case that contained the names of exhibitors
eligible to participate in the nationwide
.sales drive contest, but it was his name that
was drawn when the contest officially closed.
Drawing took place in the local Eagle Lion
exchange with Sam Reichblum. circuit theatreowner,
doing the drawing. In addition to
the EL office force, headed by Branch Manager
Robert Richardson, a large group of exhibitors
were present. Names in the film
can were those who have been served by EL
during the drive.
Essick's name will be among the 31 drawn
from each of the EL exchange.s. eligible for
the grand prize of $1,500 cash or a trip to
Hollywood.
BOXOFFICE June 11, 1949
Stage Show Lineup
DETROIT—The present booking of one
stage show a month, the biggest lineup to be
booked by the 5,000-seat Fox Theatre in .several
seasojis, does not mean an all-stage show
policy for the house, according to David M.
Idzal. managing director. Frankie Carle's
orchestra with the Mills brothers will be at
the Fox the week of June 24, followed by Dick
Contino with a Horace Heidt talent unit on
July 16. and a show headed by Dennis Day on
August 12.
Idzal said the house may go to more frequent
stage shows in the fall if enough strong
boxoffice attractions are available, but the
present plan is to use a straight picture
policy most of the time.
Price Cut Helps Trade
At Carleton, Detroit
DETROIT — An experimental admission
price cut at the neighborhood Carlton Theatre
here from 50 to 44 cents, including tax,
is the first move for price reduction in the
campaign launched by Jack Krass. independent
circuit operator. The new policy
appears to be building business.
The new prices apply on the Sunday
through Tuesday change only, con'esponding
to a move up in the rim classification from
subsequent to subkey, so that customers get
pictures earlier for a lower price. Wednesday
and Saturday changes are subject to
the regular 50 cent admis.sion, when the
house normally plays reissues, ordinarily on
a first or second run basis.
Detroit Davison Theatre
Is Reopened as Frolic
DETROIT—The former Davison Theatre,
north end house, is being reopened with a
stage show policy for the Thursday through
do so.
The new Skytop Drive-In between Alma
Sunday change and straight films the balance
of the week, by Edward Joseph Frilick. House
will be known as the Frolic. The theatre has
been closed for about a year. Policy will
feature all-colored stage shows. It is the
second house in the city—following the Paradise—to
and St. Louis. Mich., also is being opened
June 14. Hou.se will be operated by James
Langston. Both theatres will be booked by
William J. Clark of Clark Theatre Service.
C. J. Prinzler, 78, Dies
INDIANAPOLIS—Carl J. Pi'inzler. 78. who
invented the Von Duprin self-releasing fire
exit device now in use in public buildings,
.schools and theatres, died May 30 in Indianapolis.
His invention was regarded as
one of the greatest safeguards of human lives
from fire catastrophe.
Odeon Begins Matinees
AUGUSTA, KY.—Manager George Fields
of the Odeon has begun Saturday matinees,
with two complete shows each Saturday
afternoon. Recent additions to the Odeon
staff includes Margaret Taylor and Nellie
Behymer. new cashiers, and James Thompson
and Frank Urban, projectionists.
CLEVELAND
lyjanny Stutz and Bob Snyder, Realart franchise
owners recently flew to New York
and back on the same day . Reif
of Modern Theatres celebrated a birthday . . .
Mrs. Harry Weiss, wife of the EL salesman,
and their daughter Helen will leave June 20
for their summer home at Monticello in the
Adirondacks.
Shea's State Theatre, Ashtabula, has closed
for the summer and the Palace now is on a
weekend operating schedule. Another summer
casualty is the Ohio Theatre, Antwerp,
which Ted Karageorge has closed until fall
Crown Theatre here has been closed
H. Manley, who operates drive-in
theatres in Ashtabula, Madison and in Canada,
has started work on one to be located
on Route 422 north of Warren, Ohio.
Ray Brown, Warner southern Ohio district
manager, is a front porch vacationist. Frank
Harp.ster. northern Ohio district manager,
has planned his usual Florida ••acation, while
Dick Wrights, assistant zone manager, will
visit Canada late this month.
Irwin Pollard, Republic branch manager,
attended a sales meeting in Chicago . . . Al
Sunshine of Advanads reported a successful
3-week trip through Tennessee . . . Visitors,
some of whom combined baseball with their
film business, included George Manos. Toronto
circuit owner; Joe Robins and Paul
Ellis of Warren; Jerry Steel, Oberlin; Bill
Twigg of the Wellman circuit; Joe Shagrin,
Youngstown. and Mrs. Helen Smith, Akron.
Joe Shagrin disclo.sed
that his Foster Theatre,
Youngstown, was not damaged by fire,
as recently reported . . . "The Lawton Story"
finished a successful engagement at the
Huron Diive-In. Port Huron. Mich.
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69

PITTSBURGH
"Mrs. Rasa EanUey 15 the Eew Jtenograplier
. . . Jack
. .
at the Alexander Theatre Supply office
. . . Ne-s- clerk at Eli Kaufman's Pittsburgh
Poster Exchange is Bob Ku23mc
Gerxz. theatre premium and games distributor.
Cleveland, was a Filmrow visitor. Ben
Staiil is associated sr:th Gertz here . . . Gaiie
Rubin negotiated a deal to exhibit "The Red
Shoes" at the Art Cinema after its initial
TOadshOT here at the Ritz . Tony Morocco's
Blue Dell Drive-In near East McKeesport.
will be opened soon It is located a mile distant
from the newly opened Maple Drive-In.
The Maple exhibits new product on availability
while the Blue Dell will offer last
run product.
Daniel O. Gittiiigs of Pittsburgh- who has
invented a new reel-end alarm, was a Filmrow
visitor . . . George I*etroplus. Elm Grove.
W. Va., exhibitor and proprietor of the Skyway
Drive-In near New Martinsrille. presented
Joe Barker and his Chuck Wagon
radio personalities . . F. D. Moore jr.. son
.
of the 'Warner manager, represents the Tristate
Automatic Csmdy Corp.. here. Formerly
young Moore was in West 'Virginia with
the concession outfit.
Gerald Shea of the Shea circuit was tiere
from New York to check up on prepress in the
renovation-remodeling of the Fulton. John
D. Walsh. F^ton manager, is serving as a
Shea circuit relief manager tn Ohio . . .
Henry Miller, manager of the Harris Beechview,
vacationed in the southern states and
visiteG war buddies. Jack Balmer. Harris relief
manager, looked after the Beechview . . .
Freda Fln^Derg and sons Jay and Ronnie,
who live in Phoenix. Ariz., arrived here to
spend the summer with husband and father
Sam Fineberg of Alexander Tneatre Supply
- . . Film salesmen's Colosseum. Loge 31. met
in regular monthly session . . . Barney I*oblocki
of Poblocki & Sons. Milwaukee manufacturers
of theatre fronts, marqtiees, signs.
frames, etc, visited In the area.
Dorothy WeOaiid, daugh.ter of the A. A.
Weilands. Corapolis exhibitors who reside at
Conneaut Lake, was married to WiHiam
Saulneir June 7 at Conneaut . . . Bob SokoL
assistant manager at Loew's Penn. has succeeded
'Vince Aider: as manager of Loew's
Ritz . . . Joe Feeney. Bridgeport theatreman.
is opening a theatre at Jackson's M'-ni . . .
There is a report that a tteatre will be constructed
at Sheffield, near Aliqtuppa.
Xorbert Stem, Pittsburgh investor and a
pioneer in diive-ins here, is back at his office
after flying to Rio de Janeiro to initiate
construction of outdoor theatres in South
America. Stem has several drive-ins in this
area and in Ohio. He >iag under construction
here an amiisement and shopping center
which wiU include a 1.600-seat theatre, 1:200-
car capacity outdoor theatre and 22 stores.
The Constantine Theatre interests of SteabenvUle
were set to come into this territory
1

Third Drive-In Project
For Brockion Area
BROCKTON"—Mayor DoTmey has authorizea
L-o-iance of a permit to Nathan A. Trager
for the erection and operation of an outdoor
theatre on premises now constituting the
Brockton airport west of Main street in the
Campello area. The mayor's decision followed
a public hearing. Trager is the manager of
the Brockton airport. The permit is the
third to be granted in that section for drivein
theatres. First, the selectmen of Avon
issued a permit to Prank Lind of Avon, then
the Asa:k brothers obtained permission :o
erect a drive-in on their land in West Bridgewater
which will be operated by Joe Stanzler.
Rhode Island exhibitor. The three sites are
within three miles of each other.
North Attleboro Drive-In
To Open for Joe Stanzler
NORTH ATTLEBORO. MASS.—Joe Stanzler.
Rhode Island exhibitor, says his newly
constructed Boro Drive-In here will open
early in June. He has named I>avid T.
Walsh, a local man. as manager. The Boro
has several unusual features, such as a wading
pool for small children, which will be
open during the day with an attendant in
charge for youngsters in the neighborhood.
There also is a miniattire golf course. The
drive-in itself, designed and built by Michael
DiAngelus of Rochester, N. Y., has special
landscaping effects and a large refreshment
area. Stanzler expects to close a deal soon
with the Asack Brothers cf West Brideewater.
Mass.. to operate a drive-in on Route 28 near
a restaurant and night club. Construction
will start when final papers are signed. De-
Angelus also will design it. The permit for
the airer was issued to the Asack teos. some
time aso.
Baboosic Lake Drive-In
Opened With Free Show
MANCHESTER. N. H.—Despite steps being
taken in the state legislanire to effect more
rigid control over the operation of drive-ins.
especially in niral areas where there have
been complaints about noise, the open air
theatres continue to spring up in New Hampshire.
The latest is a drive-in at Baboosic Lake,
where the opening show May 29 was jjresented
without admission charge. The opening
bill featured James Stewart and Paulette
Gcddard in "Pot O' Gold." in addition to
news, cartoons and other shorts.
Drive-Ins to Be Opened
By Lockwood & Gordon
BOSTON—Ts^o drive-in theatres will be
opened by Lockwood & Gordon Enterprises
during the next 30 days, the first of Oxem
June 15 at Scarboro. Me. Two weeks later a
500-car drive-in located on Sabatrus road
near Lewiston. Me, will be opened. Occupying
ten acres, it will feature extensive landscaping,
a playgroimd and an unusually lar^e
concession stand.
Finish Drive-In at
Costleton
HARTFORD—Constrjction of a drive-in
theatre at Castleton. Vi.. has been completed.
The theatre, called the Fort Warren Drive-In.
is owned by F. Chase Hathawav.
Characters af Party for Larry Lasky
The stag party which film indastrr friends and associates gave (or Lanr Lasky
at the Latin Quarter in New York, in connection with his approaching marriage to
Eleanor Robin»>n. was as colorful as it was hilarious. Laskv. who is a partner of
E. M. Loew in the operation of several theatres, was honored by 130 indnstryites.
Varioos ^ests were made ap and costmned as familiar characters. Seated, left to
ri^ht. at the table in the accompanying picture are Ray Canavan as a jailbird: Larry
Lasky. Indian: E. >L Loew. clown: Samoel Robinson, father of the bride, and .\1 Gordon,
a swami. Standing left to right are Lou Gordon, Dr. Fn >Iancho; Al Swerdlove,
Mike Sachs; Max Finn, a fire chief: Frank Cronin: Herman Mintz. a Gloncester
fisherman: .\rthiir Loekwood. a Keystone cop. and .\t>e Yarchin. a DP refogee.
Bill Limiting Drive-Ins
Ahead in Connecticut
H.-_P.TTO?.D—The state leeislattire's
river- -
-
able :
roads,
'
:-
constriictiin il cu" - '--tatres
on state aid -aways
within Connfctirti: T is refared
to the hotis-T turther
action.
Representative Cressy of Darien. sponsor of
the proposal, said be offeied the bill as a
safety measore designed to help prevent accidents
and traffic congestion along heavily
traveled highways.
Cinema Outing June 11
At E. M. Loew Estate
BOSTON—Tr.r r.:;^-: :: : r -
bookers at loc^^ r:.;..:i:.^r: - - -
its anntiai summer outing
spacious MBUMi estate of £ : :
Berler. head booker for the E. il. L
is chairman of arrangements. Lv::
dinner wHl be served, and :.'
dudes ba.'sehaTl. badminton
door sports. Charles WiLscr.
president oi the club.
Promotion
i
Phil
Big 'Summer Hits'
NEW HAVEN— -Ai par: at a anmitwide
"summer season o:' h:ts" promotion. Loew"s
Poll here arranged a parade downtown June
9 with five shiny new Austins promoted to
lead the way. drum majors, local bands, and
advertising matta' interspersed. In addition,
a big local appliance store's Carnival sale was
tied in the opening of the "new season'' and
"The Beautiful Blond From Bashful Bend."
The merchants contributed S75 worth of
prizes in misspelled word contest inaugtirated
bv the theatre.
Big New England Bow
For 'Joe Young' July 13
for a re-^ -
F:rf-?.re-~.
Boston office. Tferry Tu:
rector, is lining up a can.:. -_
dade press, radio and persodal
July 13.
appcutjnen: c: - - .
-
:"
tnanaser
-
temptrar: -
ton dtirir--
Harvev. ir.
Bill Evison Is Manager
law of Re
Tigers.
To Torrington Theatre
HARTFORD — Henry L- N—ilr.-
-New office ni3
iiice herxmntan-
:
Peter Benord Dead
BRIDGEPORT—?rrr Sf:.;.:L
dent of tl-.T
The
.langes are
:n to the
.:n di-
BOXOFHCE June 11. 1949 ME 71

. . . Jim
. . Ralph
. . Eva
. . Dave
. . Morris
NEW HAVEN
pddie Dowden, Theo Jung and M. D.
O'Brien, all of the Loew New York office,
were in on last minute details of the 1,400-
seat, one floor modernistic Loew's Poli Theatre,
Norwich, due to open early in July.
John Maguire of New London is the architect.
The theatre building is shared by
Sears, Roebuck & Co. above and below the
theatre area.
Everybody was gay, especially the wimier,
at the June 11 Variety Club awarding of the
new car, and following party . . . Visiting
along Filmrow were an unusual number of
film executives, including Fred Meyers, U-I
division manager; E. X. Callahan, 20th-Fox;
Al Kane, Paramount, and Sam Lefkowitz,
United Artists district manager . . . Phil
Cowan of UA was here on "Home of the
Brave" preparation . Banhart of
RKO and Ken Piickett of MGM were in
tooting their respective product.
The Poli, Waterbury, ran a bathing beauty
contest in cooperation with local m.erchant.
Wilko's . . . "Passionelle" and "Torment"
opened at the Strand, Waterbury, June 9 . . .
Carl Goe, Warner manager, went to New
York for the Warner convention June 9, 11
Darby reports good results with his
Wednesday night Search for Talent programs,
run in cooperation with WNHC. Four
more programs remained in the series . . .
Carmela Rosetti, secretary to James Bracken,
In the New
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Warner theatre contract manager, was vacationing
at home . Weinstein, Eagle
Lion office manager, has a new car which
he will drive on a Canadian vacation.
Evelyn Gardner, secretary at Amalgamated,
is packing for a trip to the coast . . . For
Micky Langello, Metro .shipper, vacation will
be a National guard bivouac at Camp Edwards
. Foti of 20th-Fox leads off on
the exchange vacation list June 25 through
July 10 . . . Sam Zipkin of U-I, Harry Sliiffrin
of UA and Hannah Ginsburg of Warners were
among the Memorial day vacationers at Plum
Point . Squire, 20th-Fox salesman,
returned from his honeymoon, was taking it
from the oldtimers on Filmrow.
. . Harry
Fay Spadoni of 20th-Fox and Fred, who
celebrated their 18th wedding anniversary
June 4, still look like newlyweds .
Rosenblatt, Metro manager, glowed with pride
. . Gloria
at pianist nephew Lou Litwin's encores at
the Pops concerts in Boston recently . . . Yale
baseball team and various key store personnel
in foui' towns were invited to a spaghetti
dinner at former staff member Margaret
Abato's house in Wallingford. Plenty of
praise went to the newlywed cook .
Moalli and Edwina Serfilippi attended the
Commercial reunion dance at the Armory.
John Matthews of Warner Theatres office,
Seymour- Levine of Quality will
was sick . . .
start deals at Hyman Schwartz's Hillcrest,
Taftville, June 21, 22, and at the Rialto,
Morris Kepner's new
Stamford June 28, 29 . . .
Burnside Theatre will have 750 seats on one
floor. The entire house will be air conditioned.
The architecture is graceful Colonial
with columns, and the project is being
much admired in advanced of the tentative
mid-July opening. Kepner operates the Glastonbury.
Steve Panora of the 20th Century Theatre,
New Milford, was chosen New Haven number
to compete among 31 other lucky numbers
for a trip to Hollywood in the Eagle Lion Jack
Schlaifer drive.
Safe and $L000 Stolen
From Park at Worcester
WORCESTER—A small safe containing an
estimated $1,000 was stolen from the secondfloor
office of the Park, a neighborhood
house. Marks on the staircase indicated the
safe was carried down the stairs through the
main lobby to a north exit door.
Wheel marks on the dampened area near
this door led police to believe the safe had
been carted off in a truck. Manager William
F. Brown said the robbers had entered by
removing a pane of freshly-puttied glass in
a rear ground-floor window and unlocking
the door from the inside.
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72 BOXOFFICE June 11, 1949

. . Harold
. . William
. . Harry
WATERBURY
Terry Mascoli, dean of Waterbury exhibitors
who recently lost his lease on the Baldwin
Street Cameo after 16 years operation, hopes
to get back in the business soon. Jerry, at
58, has been in the theatre game for 38 years.
Jerry started as janitor in the Scenic and
later rented the Princess, after which he
became operator of the Washington, Alhambra
and Lyric, all of Waterbury, before leasing
the Cameo.
Paul Klinger, manager of the Strand, says
the advance sale of tickets for "Hamlet" at
the Strand went well. He was assisted with
the handling of reserved seats for the showby
Mrs. Bob Carney, wife of the manager of
Loew's Poll, Waterbury, an old hand from her
Mrs. Florence
Bridgeport theatre days . . .
Mu.ssmann. manager of Waterbury's latest
showcase, the Ville, reports that the house's
guest book shows names of people from all
parts of Connecticut.
The Baldwin Street Cameo has been leased
by John Siraca, co-manager of the Lido, and
has undergone an extensive renovation and
a change of name. It is now the Win, taking
. .
its name from the last syllable of the street
whereon it is located. The Win was newly
equipped and furnished throughout. Programs
will be changed three times weekly.
Showings will be in the evenings except on
Saturdays and Sundays, when matinees also
will be shown . Roger Mahan's Plaza, which
has become known as Waterbury's Art Theatre,
has concluded its winter and spring season
of foreign and art films. Culminating
the season were a two-week showing of "The
Red Shoes" and a one-week showing of
"Henry V," both at roadshow prices.
Bob Carney, manager of Loew's Poll, has
been notified that during June his house will
feature Harrj' James and Carmen Cavallaro's
bands in connection with the circuit's
Big Show season cam.paign. This campaign
got off to a good start with Louis Prima
and his band recently. Bob's house also
will feature two bathing beauty contests during
June. The first of these is the annual
Wilko Knitting Mills beauty contest. In addition
to receiving the bathing suits they will
model, the contestants in the mercjjantsponsored
affair will compete for cash prizes.
"Miss Wilko of 1949" will be chosen. Music
and a special stage show for the occasion
will be furnished by Mike De'Vito and his
band.
The second bathing beauty contest at
Loew's Poll will be held June 29 for the selection
of "Miss Waterbury" to represent the
Brass city in the Connecticut and National
Bathing Beauty contests. Manager Carney
will emcee the affair. Music and other entertainment
will be furnished by Mike De-
Vito's band.
. . Considerable
Local theatregoers gave a good response to
first local showing of "Hamlet" at the Strand
on a roadshow advanced price basis. Manager
Paul Klinger tied up school groups for
block ticket sales of the big show .
construction work has been in prog-
ress at the Warner State, with business going
on as usual. In addition to building a special
wire-cage to screen out birds, the Hayes
Construction Co. repainted the brickwork, and
the air condition system was overhauled.
Oscar Doob, New York executive, and Harry
. . Hollis
Shaw, division manager, visited both the
Ann Marchitella,
Poll and the Strand . . .
usher at the State for the last two years, was
graduated from high school and is planning
to enter training for nursing soon .
Sweeney, former assistant at the Strand, and
Emma Lionello. Strand cashier, are planning
to wed on Labor day. Sweeney now is associated
with his brother in the grocery business
at Westfield. Mass.
Sylvio Blais, student
assistant at the Strand, talked in French and
was of e.special assistance in exploiting the
French film, "Monsieur Vincent," when it
played there.
WORCESTER
pobcrt K. John.son, 19, who allegedly absconded
with $1,900 while he was assistant
manager of the Plymouth, was sentenced
in superior court here to three to four years
in the state prison. Police told the coiu't
Johnson appropriated the theatre receipts because
he was in love with a waitress in a
restaurant next door and wanted to get married.
Johnson dropped bags stuffed witli
paper napkins rather than money in the bank
night depositoi->', then chartered a plane and
flew with the young woman to Tampa, Fla.
His counsel informed the court that Johnson
has repaid the theatre $600.
Leo Lajoie, manager of the Capitol, is a
co-chairman of the Jirruny Cancer fund
here ... A columnist recalls when Bob Portle,
manager of the Elm Street, used to tour
vaudeville, offering to recite any poem the
audience named. The coliunnist wondered
how many Portle remembers now ... A street
in Worcester is named after the family of
Ken Forkey of Dorchester, who operates the
Park and Greendale here.
Nardini and Nad.ync, Worcester magicians,
were robbed of $600 worth of wardrobe while
playing a Pittsburgh theatre . . . Roger Kavanaugh,
stagehand at the Elm Street, has
just learned that the New York estate to
which he is a claimant, is worth $29,000,000
instead of four million. His lawyers inform
him he has an excellent chance of obtaining
a porton of the estate.
A new drive-in is being considered on land
near White City Park in Shrewsbury, just
over the Worcester boundary . . . The Boylston
Town Hou.se will be taken over by a
stock company this summer . Maloney,
manager of Loew's Poll, went to New
York to try to land a star for a personal appearance
to open the summer film season.
Alan Gray Holmes, who has been touring
Arthur Treacher and Ruth Chatterton in
plays through New England this spring, leaves
shortly to become manager of actress Ann
Lee's stock theatre in Santa Fe, N. M. . . .
Nate Goldberg of the Plymouth tried an
unique combination, playing a double bill in
which Helen Walker of Worcester was featured
in both pictures.
Henry A. Johnson, manager of the Orpheum
in DanieLson, heads the Jinmiy Cancer
fund campaign in his territory, and Wilbm-
Neumann, manager of the Bradley, does
likewise in Putnam . . . Nate Goldberg of the
Plymouth paid a quick visit to New York
Bob Portle reports a holdover of
City . . .
"The Barkleys of Broadway" at the Elm
Street . . . Ralph Eaton, former manager of
the Plymouth, is one of the town's most ardent
theatregoers.
HARTFORD
Irving C. Jacocks jr.,
treasurer of the MPTO
of Connecticut, was given a television set
by members of the Preferri club, a Connecticut
legislative dinner group w'hich meets at
the Bond hotel. Jacocks presides at the
meetings of the organization during the bien-
. . . Bernie Mensehell of the
nial sessions of the state legislature. He is
Bob Genter
a former state representative . . .
of the Palace and his wife returned from a
visit to Boston
Community Amusement Corp. spent a weekend
at Berkshire Country club in Wingdale,
N. Y.
Mike Piccirillo of the Center and his wife
were Saybrook visitors . . . Richard Landers,
16-year-old son of E. M. Loew's division manager,
was named to the tennis team at Suffield
academy. The youth will be a speaker
at the Academy's commencement exercises
late in June.
Bernie Levy and Lou Ginsburg of Amalgamated
Theatres, New Haven, were vi.sitors
... A number of exhibitors have .set up headquarters
at their shoreline summer homes,
maintaining contact with their home offices
via phone and occasional auto trips . . . Peter
Perakos of the Perakos circuit moved to his
Branford summer home.
Gloria Haggert is the new cashier at the
Plaza. Windsor, replacing 'Violet Nagle, who
resigned . O'Neill, 77-year-old
doorman at Tommy Grace's Eastwood, returned
from a vacation in Washington. His
son, a priest, accompanied him on the trip
. . . Hugh Campbell, manager of the Central,
and his wife were in Cincinnati to see their
son Francis ordained a priest last week . . .
Dorothy Fritzson. cashier at the Palace, was
a patient at Hartford hospital, with Elsie
Jardin relieving at the theatre . Rose,
manager of the Majestic, Bridgeport, his wife
and Mrs. Ida Shaw, mother of Loew's Poll
circuit division manager, were in Hartford.
. . . Al Lessow of the
Tefts,
. . .
Howard Padowitz, formerly assistant at the
Palace, was said to be working for a film
distributor as checker
Poll, Waterbury. was in town .
operator of the State,
. . Otto
New Britain, was in
New Haven The Plainfield has a new
Lou Zimmerman filled
dinnerware deal . . .
in at the Center for Eddie Hagen, electrician,
during the latter's vacation . . . Bill Healey,
house policeman at Loew's Poll, was back at
work after an emergency appendectomy. Bill
was a member of the Poll Softball team until
his
illness.
Otto Tefts has a new dish deal at his
State, New Britain ... Sal Adorno sr., owner
of the Palace at Middleton, was convalescing
after a long illness . . . The Capitol at Waterbury,
has a new crystal set giveaway. . . .
The body of Private Patrick Granfield, a
Marine who was killed in action in the Pacific,
has been returned to Hartford for burial.
Prior to service, he was on the staff at the
Central.
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BOXOFFICE June 11, 1949
73

2nd
BOSTON
T^ick Owners, manager of the Capitol in
Lynn for the E. M. Loew circuit, was
transferred to the booking department in the
Met building here as assistant to Phil Berler,
head booker. Owens has been with the E. M.
Loew chain 15 years, starting at the Plymouth
in Worcester and managing other theatres.
At the expiration of the lease now held by
Al Rudenstein on the Stoneham Theatre.
Stoneham, the Princess Amusement Co. of
Wakefield will take over the operation of
the theatre. Charles Hodgdon and his son
David are the principal officers of the Princess
corporation, operating the Pi-incess and
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Wakefield theatres in Wakefield and the
Middleboro in Middleboro. Al Rudenstein
will continue to operate the Capitol, Bridgewater,
and a bowling alley in Nashua, N. H.
Ray Feeley, business manager of Independent
Exhibitors, will speak at the 20th anniversary
of his class dinner at the Franklin High
Nathan Yamins represented the
school . . .
New England Allied unit at the testimonial
dinner given for Col. H. A. Cole of Texas at
the Adolphus hotel in Dallas . . . Wilfred
DuFresne of New Bedford has been recalled
to the sales force of Republic by Manager
Francis Dervin to take over the western
Massachusetts and Rhode Island territories
handled by the late Jack Jennings.
The Variety Club of New England will
sponsor its annual stag golf tournament June
14 at the Pine Brook Golf club in Weston.
Maurice Green, Joseph Cohen and Irving
Farber are members of the committee which
is planning the event . . . Harry Browning,
New England Theatres publicist, and Arnold
Van Leer, Paramount exploiteer, attended a
home office meeting in New York on details
of a campaign for "The Heiress."
. .
Barbara Bloomwald, secretary to George
Roberts of the Rifkin circuit, was to be married
June 11 in Brookline to Stanley Kopelman
of Brighton ... A 200-car drive-in is
being erected at Salem, N. H., and it will be
opened about July 1 by Harold Weinhold .
New England Theatres has not yet appointed
a successor to the late Jack Goodwin, who
was North Shore district manager.
Maj. Abe Levine, now stationed with the
air forces at March Field, Calif., was a visitor.
He formerly was a theatre attorney here and
a member of the Variety Club . . . Girls in the
E. M. Loew circuit offices gave a cocktail
party and luncheon for Eleanor Robinson,
who was to be married June 12 to Lawrence
Laskey. Twenty girls attended the fete at
the Copley Plaza hotel.
The Apache room at the Latin Quarter
was taken over June 2 by 200 friends of Larry
Laskey who gave him a stag party prior to
his marriage to Eleanor Robinson, former
secretary to E. M. Loew, June 12 , . . Mr.
and Mrs. Frank Wolf of West Roxbury had
as guests Mr. and Mrs. Phil Berler, their
13-year-old son Joel, Mr. and Mrs. Ray Canavan
and their 13-year-old daughter Cedra on
the return of Joel from the Riverside Military
academy at Gainesville, Ga. Frank
Wolf is E. M. Loew's assistant, Phil Berler is
head booker and Ray Canavan is division
manager there.
Jack Meadow of New Haven has joined
Filift Classics here as western Massachusetts
and Rhode Island salesman. His last
assignment was in Philadelphia with Eagle
Lion although he is remembered here as
office manager at United Artists two years
ago. His brother is the Connecticut salesman
for Film Classics out of the New Haven
office . . . George Katz rushed from the Independent
Exhibitors convention to Boston
university to take his final exams. During
off-school hours he works at Theatre Candy
Harry Lazarus, who operates the
Co. . . .
Berkshire Drive-In in Pittsfield, dropped in
at the offices of Affiliated Theatres, his
buying and booking agent.
'Barkleys' in Lead
Of Boston Upturn
BOSTON—The Memorial day weekend and
new product brought business out of the recent
doldriuns into better than average figures
in many spots. The State and Orpheum
eas'ly lead the field with "Tlie Barkleys of
Broadway." with "The Lady Gambles" at the
Memorial, "Streets of Laredo" at the Paramount
and Fenway and "The Beautiful
Blonde Prom Bashful Bend" also holding
over. Other holdovers are "Champion" at
three ATC theatres, "Intermezzo" at the
Exeter Street, "The Red Shoes" at the Majestic,
"Passionelle" at the Beacon Hill and
"One Woman's Story" at the Astor.
(Average Is 100)
Astor—One Woman's Story (U-I) 110
Beacon Hill Passionelle (Dist); Torment (Dist),
3rd wk 100
Boston—Gunga Din (RKO); Lost Patrol (RKO),
reissues 105
Esquire, Mayflower and Pilgrim Champion (UA),
2nd wk 120
Exeter Street Intermezzo (MGM); Broken Journey
(EL) , wk 120
Majestic—The Red Shoes (EL), 28th wk 100
Memorial The Lady Gambles (U-I); Brothers in
the Saddle (RKO) 120
Metropolitan The Beautiful Blonde From Basbiul
Bend (20th-Fox); Arson, Inc. (SG) 130
Paramount and Fenway Streets oi Laredo (Para);
C-Mon (PC) 130
State and Orpheum—^The Barkleys of Broadway
(MGM) 140
'Barkle-ys' 110 at Ne-V7 Haven
But Trade Generall-y Is Slo'w
NEW HAVEN—Cool Memorial day weekend
helped business but few of the programs distinguished
themselves in spite of it. "The
Barkleys of Broadway" and "Rusty Saves a
Life" did best at the Loew's Poll, and moved
over to the College for a second week.
Bijou — San Francisco (MGM), reissue; Caught
(MGM) 85
College—Canadian Pacific (20lh-Fox); This Was
a Woman (20th-Fox) 90
Loew's Poll The Berkley's oi Broadway (MGM);
Rusty Saves a Life (Col) 110
Paramount Streets of Laredo (Para); Tuna Clipper
(Mono) 85
Roger Sherman The Younger Brothers (WB);
Homicide (WB) 85
"Lad-y Gambles' and 'BaTkleys'
Pace Trade in Hartford
HARTFORD—Business generally was poor.
"The Barkleys of Broadway" and "The Lady
Gambles" were the two bright spots on the
downtown picture.
Allyn Streets of Laredo (Para); State Department,
File 649 (FC), 2nd wk 80
Center Tragic Hiuit (Int); Back Streets of Paris
(Inl) 60
E. M. Loew—Johnny Allegro (Col); Rusty Soves
a Life (Col) 90
Poll—The Beautiful Blonde From Bashful Bend
(20th-Fox); Urubu, the Story of Vulture People
(UA) 85
Palace The Barkleys of Broadway (MGM); Act of
Violence (MGM), 2nd wk 110
Regal Mourning Becomes Electra (RKO); False
Paradise (UA) 50
Strand—The Lady Gambles (U-I); Sky Dragon
(Mono) 125
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74 BOXOFFICE :: June 11, 1949

HOUSTON'S VARIETY ADOPTS
BOYS CLUB AS TOP PROJECT
Big Fashion and Hat Show
Slated in September to
Finance Move
HOUSTON — The Houston Variety Club
has voted unanimously to make sponsorship
of a non-sectarian Variety Boys club, intended
to reduce juvenile delinquency, its
major civic and charity project.
At the same time, members agreed to team
up with the millinerj' council of the Houston
Retail Merchants Ass'n in staging a $25-aplate
dinner, fashion show and hat auction
in the Emerald room of the Shamrock hotel
September 11, 12 to help finance the undertaking.
Specific details of the boys club have not
yet been worked out. but the group will have
the assistance of Boys Clubs of America, a
national organization headed by former President
Herbert Hoover as chairman of -the
board, in planning and launching the club
which will be similar to one opened recently
in Los Angeles.
TEN STARLETS SOUGHT
The purpose of the millinery show, which
the Houston Chamber of
has the backing of
Commerce, will be to focus attention on Houston
as the fashion center of the southwest.
Plans call for about ten Hollywood starlets to
be imported as models. Special creation of a
score or more famous hat designers will be
auctioned. A radio or motion picture artist
will be booked as master of ceremonies.
Garden clubs of the city will supply the
flowers and compete for prizes to be given
for the best table arrangements.
Fred Nahas, chief barker of the Houston
tent of Variety Clubs International, presented
the boys club idea to the members at a meeting
in the Texas State hotel. For some time,
he .said, the club has contributed to several
worthwhile charities. At the meeting a check
for $2,056.93 was presented as proceeds from
the People Are Funny show to the Texas
Heart Ass'n.
Nahas said it was felt that the club should
have a project of its own. Directors and a
special committee had investigated the service
offered by Boys Clubs of America and recommended
the project.
BOYS LEADER IS
SPEAKER
Francis V. Thomson of Fort Worth, regional
director for the Boys Clubs of America,
outlined preliminary work he had done to
establish the need for a club here and told
what has been accomplished by his organization
in other cities.
It is planned to enlist the aid of prominent
Houstonians interested in combatting juvenile
delinquency in the club project. Several, including
Craig P. Cullinan, who is a director,
already are interested in Boys Clubs of America.
Most of the directors of a "paper organization"
formed some time ago to set up boys'
clubs in various parts of the city have agreed
to resign in order to give the Variety Club
a clear right of way in the field.
Nahas said that another meeting would be
held to present concrete plans to the mem-
AT (VLLIED CONVENTION—Darden's display at the Allied Theatre Owners of
Texas convention in Dallas last week attracted niany exhibitors and convention visitors.
Among them was Abram F. Myers (third from left) of Washington, general
counsel for National Allied. Myers is shown, left to right, with Col. H. A. Cole,
President Phil Isley of Texas Allied, and George Chatmas, exhibitor from Hearne.
bership for approval. These will include the
number of boys to be served, the type of
building planned and the site, the proposed
initial expenditure and the size of the operating
budget.
Thomp.son explained that the club would
not be free. The boys would be charged nominal
membership dues, ranging from 25 cents
to $1 or $2 a year. The club would be open
daily after school, on Saturdays and holidays.
Personnel will advise and help the boys with
their personal problems. A variety of recreational
and character-building activities will
be provided.
The $300,000 Variety Boys Club of Los
Angeles had a membership of 2,000 boys at
the end of the first month, Thompson said,
and attracted 600 to 700 boys daily. Juvenile
police reported a sharp decrease in the nimiber
of arrests.
He explained that the Boys Clubs of America
is a nonprofit organization and that the
only cost for its services is 1 per cent of the
operating budget.
A letter was read in which S. L. Bellamy,
chief probation officer of Harris county, endorsed
the work of Boys' Club of America.
The Variety Club will assume responsbility
for the staging of the show at the Shamrock
fashion party, which is expected to attract
nationwide publicity.
Lewis and Jerome Simon explained details
to members who voted to support the decision
of the directors to participate in the show.
Members of the committee which recommended
the boys' club project included C. P.
Simpson, Douglas Marshall and Fred Much.
They worked with the officers and directors
who include, besides Nahas, Francis Deering,
William E. Bremer, Raymond M. Hay. Fred
Cannata. Lou C. Baxley, William C. Bryan,
Al Lever, W. S. Hipp jr., Al Mortenson, King
H. Robinson and John Paul Goodwin.
C. C. Hamm of Vernon, Tex„
Wins EL Drive Contest
DALLAS—C. C. Hamm, owTier of the Majestic
Theatre in Vernon, Tex., was the winner
for the Texas territory in the Jack Schlaifer
testimonial drive, giving him the right to
compete with 30 other exhibitors for the
grand prize in the drive—a trip either to
New York or Hollywood as guests of Eagle
Lion.
The drive, which ran from December 3 to
June 2. gave each exhibitor receiving shipments
of film from EL a chance to compete.
Present for the drawing here was an exhibitor
committee made up of Phil Isley, circuit
owner and president of Allied Theatre Owners
of Texas: Theo Routt, buyer for J. G.
Long Theatres, and Al Reynolds, general
manager of Claude Ezell & Associates, Inc.
Routt drew the winning number which covered
a booking of a repeat run of "Law of the
Lash."
Ball Players Aid 'Stratton'
SAN ANTONIO—Members of
the San Antonio
Missions baseball team appeared on the
Majestic stage Saturday morning (4) to augment
the showing of "The Stratton Story."
The proceedings were broadcast over a local
radio station.
BOXOFFICE June 11, 1949 sw 75

Lubbock Drive-In Runs
Despite High Water
LUBBOCK. TEX. — High water couldn't
stop the Plains Drive-In here. When a recent
cloudburst poured nearly six inches of
rain on the Lubbock area within less than
12 hoiu-s recently, the drive-in apparently
was near the center of the deluge at the
western edge of town.
When partner-manager E. K. Lamb reached
the Plains, he found the boxoffice more than
knee deep in water. Most of the ramps were
submerged. The guUey separating the paved
highway from the drive-in was a raging torrent
from three to four feet deep.
The Plains was dark that Friday night
and Lamb called his partner Doyle Garrett
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of Dallas to take steps to cancel bookings
for an indefinite period.
"But hold off for awhile until I see what
I can do," Lamb suggested to his partner.
What he did, with the assistance of Mrs.
Lamb, cashier and bookkeeper, and their staff
of ten employes was:
Build a bridge from pavement to theatre
grounds.
Set up a temporary boxoffice at the drive-in
exit which because of higher elevation was
not as badly flooded as the remainder of
the property.
Provide openings on the opposite side to
expedite drainage.
Tamp and repair ramps so they would not
be muddy.
Make a thorough check of all electrical
connections and fixtures.
Spread the word that the Plains would be
open for business, almost as usual, that Saturday
night.
The result. Lamb reported, was one of the
biggest nights since the drive-in was opened.
About 100 places still were under water and
couldia't be used. But the first of the two
nightly shows was a sellout, with a long line
of cars awaiting admission. The second showplayed
to an almost-capacity audience.
"Albuquerque" was the feature.
Theatremen Visit Dallas
DALLAS—Joseph M. Schenck, vice-president
of Robb & Rowley United Theatres. Inc.,
in California and George Skouras, vicepresident
of United Artists Theatre Service,
have been visiting the R&R offices here.
Turtle Derby Dates
Are Set at Dallas
DALLAS—The big money-raising event of
the year for the Dallas tent of Variety Clubs
International — the turtle derby — has been
scheduled for September 8, 9, and Charles
Darden has been named chairman of the
committee to plan and run the affair.
In addition, the following have been named
to serve on the committee with Darden: P.
W. "Doc" Allen, vice-chairman; Louis Charninsky,
James O. Cherry, RUey Hickman, Fred
Hoenscheidt, Torreance Hudgins, W. E.
Mitchell, William O'Donnell, Albert Pabst,
Clyde Rembert. Harold Schwarz, Heywood
Simmons and Prank Starz.
Over a five-year period the derby has
earned nearly $400,000 for Variety Club humanitarian
projects. Last year's event exceeded
$60,000.
Wade Luke Manages Grand
HAPPY, TEX.—Hiram Parks. Lubbock theatreman,
has leased the Grand Theatre from
the Tulsa Theatre Co. Wade Luke is the
local manager. Parks also operates theatres
in
Lubbock. Amarillo and Brownfield.
Dallas Hi-Vue to Open
DALLAS—The Phil Isley Theatres circuit
and W. P. Morand will open the new Hi-Vue
Drive-In here July 1. The Hi-Vue has a
500-car capacity.
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76 BOXOFFICE June 11, 1949
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BOXOFFICE :: June 11, 1949 77

. . Mrs.
. . W.
DALLAS
TV^rs. Vivian Cooper, former secretary to Herman
Beiersdorf, division manager for
Selznick, has resigned to become secretary to
Vernon Adams, branch manager for Warners.
Mrs. Cooper has served as secretary to several
branch managers at 20th Century-Fox
for the last 16 years ... Ed Green, co-owner
of Texas Theatre Service, is moving his offices
from 312^- So. Harwood to the new
Manley Bldg., 2013 Young St. The air conditioned
building is filling up rapidly.
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Phones C-73S7 and B-3S98
.
Harold Schwarz, Tower Pictures Co., left
on a business trip to New York after returning
from his new exchange in Oklahoma City.
He reports rapid progress in development of
the new office Genevieve Kock,
booker at Eagle Lion, is vacationing in Galveston.
Herman Beiersdorf left on a business trip
to New York . . . The 87 Drive-In, Fredericksburg,
opened June 11, with H. A. Durst, as
owner and manager. Booking and buying
will be done by Index Booking Service, Dallas
.. . C. R. Stevens, Amherst, bought remains
of the old Majestic Theatre, which
burned there some time ago and rebuilt a
theatre which will open June 23 and will be
known as the Lamb Theatre. Stevens is superintendent
of schools in Amherst. Index
Booking Service will do the buying and booking.
Theatres in Carthage, Tex., have been
formed into a partnership composed of H. L.
Hampton, H. B. Turner, N. F. and Jake C.
Walker. The partnership will be known as
Carthage Theatres. With the formation of
this combine, a change in theatre policy will
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JOHN C. GREER
A new theatre known as the
be established.
Esquire will open June 22. The Texan will
be open only on Friday and Saturday, except
for an ocasional roadshow attraction. The
Royal will be renamed the Cartex and the
present Cartex will be dismantled. Booking
and buying is being done by Index Booking
Service.
The Eddy Theatre in Eddy, Tex., has been
opened by owner H. Lingoni . . . Mr. and Mrs.
M. K. McDaniel of the Lamar Theatre, Lamarque,
attended the Allied convention here
and later discussed plans for their new drivein,
which is scheduled to open around July 1
. . . J. C. West, Terrace Drive-In, Big Spring,
recently installed in-car speakers at his theatre.
West also is father of a new daughter
Nancy Lee.
Due to a polio epidemic in San Angelo,
downtown theatres are closed temporarily.
The Starlight and Twilight Drive-Ins still
are open. R. S. Starling says the open air
program made it possible for them to remain
open . O. Bearden, Arcadia, Lubbock,
was seen on the Row booking for his two
theatres in Lubbock and the Trail Drive-In,
Amarillo.
Mrs. A. R. Lowrey of the Plaza, Carrolton,
who says she has done everything from operate
the machines to sweep out the theatre,
is building a new and modern stadium-type
theatre, which will have 750-seat capacity.
Raymond Smith is architect. Mrs. Lowrey
started her career in the theatre business ten
years ago by remodeling an old store building
into the present Plaza, which she plans
to close upon completion of the new building
this fall.
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78 BOXOFFICE :: June 11, 1949
I

ness is off they should sit around and listen
to themselves and the employes of Filmrow
tell of their varied activities in the evenings
and on weekends. From a conversation overheard
in the Filmrow cafe it seems competition
is in the air as to who has the prettiest
lawn or did the most work in his yard. J. E.
Mitchell of Film Classics holds top honors in
his neighborhood for the prettiest lawn. He
says he sometimes wishes he had not earned
the distinction since it overworks him to hold
the title.
Liberty Lease Is Issue
In Oklahoma City Suit
OKLAHOMA CITY—A federal suit in which
Warner Bros, theatres is trying to gain possession
of the lease on the Liberty Theatre
here, opened with a bit of backfire this
week. Attorneys for the defendants, including
Cooper Foundation, asked dismissal of
the case on the grounds Warner was in contempt
of a New York federal court.
M. W. McKenzie of the city, one of the
attorneys for the defense, said the opening
day of the suit, Monday, June 6. that in 1946
Warner was enjoined from making any effort
or securing any benefit from agreements
which provided for pooling of theatres
in Oklahoma City. Standard Theatres Corp.
was formed, according to the McKenzie motion
to dismiss the suit, for the purpose of
pooling the theatres owned by Warner Bros.,
Criterion Theatres Corp. and Regal Theatres,
Inc.
The motion to dismiss contends the New
York com-t permanently enjoined Warner
Bros, from participating in this pooling. The
U.S. Supreme Court later sustained the action
of the New York court, the motion contends.
The Oklahoma City theatres involved in
the pooling arrangement which was stopped
by the New York decision, are Criterion,
Liberty, Midwest. Warner, Folly, Tower, Plaza,
Ritz, Victoria, Capitol and Empress.
No ruling had been made on the motion
at presstime. The judge withheld action on
the question until the attorneys in the case
could outline to him the issues involved in
the suit.
The theatre testimony was expected to
continue about a week.
John Sinopoulo and Charles H. Ison, officers
of the Midwest Enterprises, Oklahoma
City, were the initial witnesses for the plaintiff.
They were put on the stand after many
documents had been admitted in evidence.
Also testifying for Warner Bros. Theatres
were W. Stewart McDonald, vice-president
and treasurer of Warner Bros. Theatres, New
York, who spent most of Tuesday i7) on the
stand, and Bob Hutchinson, secretary of
Midwest Enterprises, city.
Harold Berkowitz, Warner Bros. Theatres'
attorney, New York, and D. I. Johnston, city,
are representing the plaintiff.
The defense will put on Pat McGee, Denver,
general manager of the Cooper Foundation;
Lee Rankin and Max Beghtol, both of
Lincoln, Neb., and both trusteees of the
foundation, as witnesses when the plaintiff's
testimony is completed. All three were in the
courtroom Tuesday afternoon.
In the suit, the late J. H. Cooper is named
as a defendant, as is Standard Theatres
Corp. and Cooper Foundation of Nebraska.
Also named in the case are Dr. J. N. Harber
and wife Mary, former residents of Seminole,
now of Phoenix, Ariz., who own the Liberty
theatre building.
From the BOXOFFICE Files
• • •
(Twenty Years Ago)
C G. FRY and D. E. Nuchols have opened
the new Palace at Cuero next door to
the Frels Normana. The Palace is an extensively
rebuilt job . . J. D. Mayo, former
.
manager of the Ritz, Dallas, has gone to
New Orleans to manage the Liberty . . . Rubin
Frels, circuit operator in south Texas, has
gone into Rune, where several previous attempts
in theatres have failed.
« * *
W. H. Williams has wired both of his theatres
in Midland, the Ritz and the Palace.
"Henceforth," says Williams, "nothing but
talking pictures will be shown in the Ritz
and even the newsreels will be talkies. Only
the film advertising will be silent."
Scott Brady will play the lead in Eagle
Lion's "Port of New York."
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SAN ANTONIO
TUTonservia Stem, Czechoslovakian -born
Mexican film star was in the Alamo city
last week. She came here from Mexico to
attend the graduation exercises of her brother
who was a cadet at the Schreiner institute,
Kerrville . . . Marie White, composer of the
song, "I Have a Map of Texas in My Heart,"
was appointed president of the Red River
Dave Fan club in Houston where she resides
Alamo Drive-In here had a "Battle
of the Cowboys" week, playing a western revival
every night.
'SKYLINER"
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DRIVE-IN THEATRE
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Interstate's two a«e suburban houses, the
Woodlawn and Broadway, put on a revival
week and brought back such outstanding hits
as "Sea of Grass," "Till the Cloud Roll By,"
"Holiday in Mexico," "Cass Timberlane," "I
Remember Mama," "Unconquered" and others
Panchita and Ramirin returned to
. . . augment the stage show at the National
Recent callers to the Interstate
Teatro . . .
city office here: Al Jermy, Paramount publicitor,
Hollywood; George Hanger, Paramount
publicity man, Dallas, and Emil B.
Coleman, Metro exploiteer, Dallas.
. . .
. . .
Art Mooney and his band is coming to the
Seven Oaks from the Shamrock in Houston,
opening here Jime 24 for three nights
The Ink Spots played a one nighter at the
Municipal Auditorium Theatre June 2 . . .
"The Accused" was a first run for the Texas
"The Stratton Story" brought many fans
to the Majestic, while the Aztec had "The
Younger Brothers." "He Walked By Night"
went into the Tex for a thi-ee-day stand.
Barbara Payton, U-I's newest starlet, was
in town to do some barnstorming for "Calamity
Jane and Sam Bass" which will have Its
San Antonio opening at the Majestic next
week. Miss Payton was born at Odessa and
has been working in pictures a few months
current release "El Muchacho
Alegre" played a full week at the
OLD FRIENDS MEET — Leroy Bickel,
MGM manager in Dallas, recently stopped
in Mason, Tex., to see Otto Schmidt,
owner of the Odeon there. Schmidt and
Bickel have been friends since 1917 when
the theatreman first bought MGM products—at
a flat rate of $10 a picture, he
recalls. Bickel made the trip to Mason
at the conclusion of MGM's Friendship
meeting in San Antonio. The photo was
taken by Clayton Schmidt, assistant manager
at the Odeon and a former army
projectionist.
Alameda to better than average business . . .
The Majestic held its first School's Out kiddy
show Saturday morning. The weekly program
will feature Tex Looney's music and songs,
free ice cream, ten cartoons along with a full
length film. All children will be admitted for
25 cents.
The Military Service News, weekly tabloid,
has started a new motion picture column
written by Lester Ketner, local BOXOFFICE
representative.
Lois Wheeler, Broadway actress, has been
signed for a role in RKO's "My Foolish
Heart."
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80 BOXOFFICE June 11, 1949

. . Al
. .
OKLAHOMA CITY
•pv came to Oklahoma City Monday night
(6) when WKY. the local NBC outlet,
.
started its programs . . . The Ink Spots performed
on the Home stage Sunday afternoon
and night (5) to large audiences
On June 14 the Liberty and Warner will
have "Calamity Jane and Sam Bass" as an
opener, backed with HoUywoodites for personal
appearances.
"Lust for Gold" is to be premiered June 18
at the Center for the YMCA-YWCA drive.
All proceeds will go to the building fund.
Dean Davis, manager, said tickets for the
benefit show went on sale last weekend at
both the Center and State . Hendricks
and Dean Davis have swapped spots. Al
is now managing the State, while Dean is
at the Center.
The U.S. circuit court of appeals recently
heard arguments on a case involving a lease
on the May-Ten Theatre here. G. L. Warren
jr. was successful in his suit to compel
Harry Holt, who leased the house, to account
for money allegedly received from the sale
of tickets and to cancel the lease. Holt appealed
from the ruling of the district court
here.
There was a 9.30 per cent increase in sales
tax collections by theatres and tent shows
in Oklahoma during March in comparison
to March of 1948, according to a state tax
commission report released this week. The
amount of tax collected last March was
$29,236.97. The number of returns filed during
the same period totaled 333. In comparison,
314 returns were filed in March
1948. and the total amount of tax collected
was $26,749.93. For the same period, there
was a 3.28 per cent decrease in sales tax collections
by other amusements and athletic
events.
Max Steiner will
Sailor" for Warners.
score "The Lady Takes a
On Alamo City Stage
SAN ANTONIO—Yvonne DeCarlo, Howard
Duff, Dorothy Hart, and Wade Russell, U-I
stars, appeared on the stage of the Majestic
Theatre Thursday i9i as part of the gala
celebration for the opening of "Calmity Jane
and Sam Bass."
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BOXOFFICE June II, 1949 81

NOW!
BIGGER BETTER FINER
The Always-Popular
MODERN
THEATRE
MONTHLY EQUIPMENT SECTION
LET
the new Modern Theatre section
of BOXOFFICE open new vistas for
you—new ways to better profits and real
satisfaction from being an exhibitorl
More illustrations . . . more
features . . .
more ideas on building, decoration,
lighting, refreshment service — as well
as protection, maintenance, etc.
The Modern Theatre is the outstanding
leader in the increasingly important field
of theatre betterment — a vital subject in
these days of higher and higher costs.
Let it serve you.
BOXOFFICE
Always in the Lead — Over 23,000 Subscribers
82 BOXOFFICE :: June 11, 1949

United Circuit Begins
Kiddy Comedy Series
NEW ORLKANS-- Melton Barker, veteran
cameraman of Dallas, arrived here this week
to begin work on a series of seven kiddy
comedies in which the only actors will be
New Orleans children between the ages of
3 and 14. The series is sponsored by the
local United Theatres, which sponsored a
similar series nine years ago and found it
very successful.
Local children are being urged to try out
for parts in the productions, which will be
shown in the 22 United hou.ses located in
the suburbs of New Orleans. Casting is
scheduled td begin around June 13.
Barker has produced pictures of this sort
in a number of cities. After finishing shooting
here he will go to Atlanta and Birmingham
for the filming of similar series. Laboratory
work will be done in Dallas. Barker
is an ex-GI and Hollywood cameraman.
United Theatres booker Arthur Bamett
made the announcement.
Lees Southern Division
Moved to New Quarters
ATLANTA—The southern division offices
and showroom of James Lees & Sons Co.
have been moved to 465 Bishop St., N. W.,
site of its new service warehouse. William
H. Goulder, division manager, was to be host
at a formal opening June 15.
The modern one-story building has an insulated
roof, a concrete floor and maximum
electrical facilities. There is a customers'
meeting room and ample parking space. The
carpet showroom is modemly equipped.
Stock space provides for a complete inventory
of room-size rugs, broadloom rugs, 27-
inch rolls and full case goods.
Sunday Films Rejected
At Summerville, Ga.
SUMMERVILLE, GA.—Following a request
by the local theatre for a permit to operate
on Sundays, the mayor and city council decided
to leave it up to the voters, and called
a special election. The result was the defeat
of a proposal for Sunday operation by a
small margin. Only 296 citizens voted.
Holding Annual Pet Parade
NEW SMYRNA, FLA.—The Victoria Theatre
and the Beach News are making preparations
for their second annual pet parade
and .stage and screen .show for children. The
parade is open to any child who enters a
pet and is present at the Saturday morning
show preceding the parade. Cash and merchandise
prices are donated to the pet parade
winners.
Cowboy-Indian Kid Show
CHARLOTTE—A new type quiz show for
children is being held at the Broadway
Theatre each Saturday. Children are divided
into two teams, the Cowboys and Indians,
with prizes given to both winning and losing
groups. A bicycle is given the high-scoring
contestant each month. At the conclusion
of the program the children see motion pictiu-es.
The quiz show is broadcast over station
WSOC.
Film Studio Is Projected
At Hialeah, Fla. Airport
PLAQUE FROM NBC—E. V. Richards
jr. is pictured here admiring a plaque
given by the NBC network to radio station
WSMB, Atlanta, in recognition of
20 years affiliation with the network.
Richards, head of the Paramount-Richards
Theatres circuit, is president of
WSMB.
Talladega Paper Enters
Fight for Sunday Films
TALLADEGA, ALA.—The Talladega
Daily
Home has jumped into the fight to legalize
Sunday films here. The newspaper is printing
coupons by which readers can petition
the city commission to hold a referendum on
the question and abide by the results. The
commission previously had declined, by a 2-1
vote, to hold such a referendum.
"This is a movement calling for the ancient
American right of the ballot on a disputed
issue," the newspaper said. "While
this newspaper favors legalization of Sunday
films, it would cheerfully accept the result
and drop the issue should a majority of
qualified voters disapprove.
"We have no idea as to what the effect
of this petition may be. We do believe that
Talladegans should have the same right of
referendum that was accorded to the people
of Sylacauga. pur purpose simply is to establish
and make public the number of Talladegans
who believe that the proper place for
this matter to be decided is at the ballot box."
Theatre Sponsors Air Quiz Show
SHEFFIELD, ALA.—The Norwood Theatre
is sponsoring a "Guess Who" quiz program
broadcast each Friday night over WMFT.
The program features a jackpot which increases
each week. It includes a $75 cash
prize donated by the theatre and the Twitty
Construction Co., co-sponsor of the program.
All contestants are given prizes.
Tate Sponsors Giveaway
BOAZ, ALA.—The Tate Theatre is holding
a ten-week giveaway program. Coupons are
being distributed by local merchants. The
weekly prize is a table model radio, with a
nine-foot refrigerator as the grand prize at
the end of the promotion.
HIALEAH, FLA.—Negotiations now tmder
way between Jack Goldberg, Hollywood and
New York film producer, and operators of
the Amelia Earhardt airport, are expected
to result in the establishment of a fully
equipped motion picture studio here. Goldberg
is in New York to sign final papers.
"We are going along on a modest basis to
start with," he said. "We have three medium
low budget B pictures already financed and
prepared for shooting, but we hope to build
up into the higher budgets in due time,"
Johns-Manville engineere are expected to
start within a week on soundproofing the
three large hangars which will serve as
sound stages. On the airfield proper Goldberg
is planning to erect a "western village."
The first production is to be of that type.
Angelo Sands, official of the stage technicians
union, has been instrumental in persuading
Goldberg to locate in this area, Goldberg's
low-budget pictures have been released
under Screen Guild and Herald Pictures banners,
the latter devoted to Negro releases.
Hialeah production, however, will be for general
release pictures.
Goldberg has had experience in operating
a film studio in southern Florida, having
been with the Colonnade studio at Coral
Gables.
West Memphis Censors
Reverse Memphis Again
MEMPHIS—Destry and the Daltons are
riding again before the eyes of Memphians
but film fans have to cross the Mississippi
river to see them. Reissues of "Destry Rides
Again" and "When the Daltons Rode,"
banned by local censors despite the fact they
showed in Memphis years ago, are now running
at Joy Theatre, West Memphis, just
across the river in Arkansas.
The new Joy, owned and operated by Fred
and Zell Jaynes, brothers, had no trouble
out of
the new West Memphis censor board,
composed of Mayor Ducas and city coimcllmen,
which put its official okay on the two
westerns.
Films banned in Memphis are reviewed by
the new West Memphis censors before being
permitted there. So far, four pictures baimed
here have been approved by the West Memphis
censors. None have been rejected.
Sex Hygiene Pictures
Are Banned in Atlanta
ATLANTA—The showing of sex hygiene
films has been banned here by the board of
trustees of the Carnegie library, which serves
as supervisor for city censor Christine Smith.
"So-called sex hygiene films are rarely educational
in nature." board chairman Milton
Farris said. "The usual pattern of such films
is to climax an indecent performance with
a feeble, last-minute effort at sex hygiene."
A. I. Huey Manages Star
ROANOKE, ALA.—Garfield Heard and
J. Huey jr. are co-owners of the Star Theatre
which has opened here. Huey is manager
of the 336-seat house.
BOXOFFICE June 11, 1949 SE 83

. . . On
. . E.
. . P.
. . Mrs.
ATLANTA
TJap Barnes, drive-in owner at Montgomery,
Ala., and Knoxville, Tenn., reports his
new outdoor tlieatre at Opp, Ala., will be
ready for opening July 15 . . . Boyd Pry,
manager of Loew's Grand, celebrated a birth-
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for complete information write:
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Theatre Seating Division
P. 0. Box 630 HICKORY, N. C.
day . K. Cargill, president of Outdoor
Theatres. Inc.. Macon, will open the new
drive-in there July 1 . . Mrs. Bernice Wodworth,
.
Monogram secretary, vacationed in
Florida with her husband.
. .
. . .
J. H. Thompson, president of Martin &
Thompson Theatres, was on the Row . . .
Jimmy Rogers, manager for Columbia at
Memphis, was here visiting friends . . . William
Specht was back on the Row after a
vist in Florida Dorothy Edmonds, former
Monogram employe, made a .
flying trip
to Chattanooga Wallace Smith, former
manager of the Brookhaven, Ga., theatre,
was a visitor.
. . .
. . .
Mrs. Betty Holliman, secretary to William
Richardson of Astor. and her husband were
vacationing in Florida . Ruth Ramson
of Astor celebrated a birthday Back at
her desk was Mickey Collins, after a vacation
in Florida, and Mrs. Lerline King, Capitol
City Supply Co., after visiting in Dallas
Bert Shreve, district manager for Manley,
Inc.. has appointed J. L. McDaniel as salesmar
. L. Taylor and A. L. Bishop,
Dixie Theatre. Columbus. Ga., were visitors
the Row booking were Pete Brice,
Pal Amusement Co.. Vidalia, Ga.; Chet
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. . .
Ben Jordan, Jimmy Campbell and Manager
Jimmy Hobbs of Monogram conferred
at the exchange Cheeta, Hollywood
chimpanzee, was here recently to promote
U-I's "The Life of Riley" which opened at
the Fox June 2. Ben Hill, U-I southern
publicity chief, explained that Cheeta is not
in the picture, but that he lives "the life
of riley." Abe Brown, owner of the K&B
soda counter where Filmrow folk hang out,
was host to Cheeta, with drinks on the house.
Hap Barnes. Knoxville, Tenn.; R. D. Page,
Lyric and Maury theatres, Mount Pleasant,
Tenn.; Mack Jackson, Jackson and Strand
theatres, Alexander City. Ala., and Earnest
Ingram, Ashland Theatre, Ashland, Ala., were
in booking.
Arcade Dark for Summer
WEST PALM BEACH—The Arcade Theatre
has been closed for the summer by the
Florida State circuit. R. L. Puckhaber, manager,
was moved to the Palace as manager.
Katherine Wilson, erstwhile manager of the
Palace, will serve as relief manager during
the summer. Jack Fitzwater is regional director
for Florida State.
Pass Is Theatre Contest Prize
FAYETTE, ALA.—A one-year pass to the
Richards Theatre was the prrze in a promotional
contest staged in connection with the
theatre's showing of "Unknown Island." A
teaser in the contest was "Where Is Unknown
Island?" Those competing were required
to state the location of "Unknown
Island" within one-half mile.
Karl Wolie Paints Lamar Mural
JACKSON, MISS. — The Lamar Theatre
will feature a large mural. Marine Rhapsody,
in the foyer. The mural is being painted by
a nationally knowii local artist, Karl Wolfe.
He is being assisted by Mrs. Katherine Hyams,
also of Jackson. The brilliantly colored
painting occupies the south two-story wall of
the theatre's foyer.
Venice, Fla., Gulf Theatre Sold
VENICE. FLA.—Mr. and Mrs. Robert S.
Baynard have sold their Gulf Theatre to Mr.
and Mrs. Victor Retty for approximately
$35,000.
Randy EUinor Vacations
COCOA, FLA.—H. B. Reddick of Eustis
pinch-hit for Randolph Ellinor at the State
Theatre while Ellinor took time out for a
vacation.
BOOKING
BUYING AND PAYING
JIMMY WILSON
"A Friendly Service"
WILSON-MOORE ENT., INC.
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84 BOXOFFICE June 11, 1949

B. V. Sheffield Opens
New Sheff Tlieatre
POPLARVILLE. MISS.—B. V. Sheffield,
well known theatreman here, is a confirmed
endorser of the maxim which ends with
".
. . try, try again." A two-time loser by
fire, Sheffield opened his new Sheff Theatre
recently, replacing the Strand, a 350-seater
destroyed by fire on last Christmas eve in a
disaster which razed an entire block of business
houses. The announcement that he intended
building another theatre and later
the setting of the opening date were met
with enthusiastic approval by the townspeople,
who had found five theatreless months
not too enjoyable.
ADJACENT TO OLD SITE
The new Sheff stands on a lot immediately
adjacent to that on which the old Strand
stood, and on which his now constructed an
auto parts building, the original of which
was destroyed at the time the theatre biu-ned.
The new theatre is a quonset-type building,
housing 300 seats. It includes a cry room and
an office so constructed that the owner and
visitors can view the picture while talking
bus ness. Booth and sound equipment were
installed and furnished by National Theatre
Supply Co.. New Orleans.
Approximately $50,000 was expended on the
new show house. The foundation and framework
for the structure w-ere laid by the
Industrial Construction & Supply Co. of Hattiesburg,
and the remainder of the work was
handled by Poplarville concerns.
The opening program included "Luxury
Liner." Emceeing the opening ceremonies
was Pat Kleinpeter, formerly of Paramount-
Richards Theatres, who read congratulatory
telegrams from several film stars. Pat introduced
various persons w-ho had a part in the
construction of the new house, and several
persons from the New Orleans Filmrow.
JOE FORNEA SPECIAL GUEST
A special guest at the opening was Joe
Pornea. Pornea operated theatres at Picayune
and Columbia, Miss., before retiring to his
farm in Derby, Mi.ss. Other guests included
L. W. Illsey. Rebel and Ritz theatres, Columbia.
Miss.: R. L. Saxon. Elroy Theatre, Franklinton.
La.; W. A. Prewitt, Associated Theatres
and American Desk; Maurice Artigues,
Allied general manager; John Schaeffer,
Schaeffer Delivery Service. New Orleans;
Tom Neeley, National Theatre Supply Co.;
Bob Kelly, Dixie Films; Don Kay, Don Kay
Enterprises; P. Berry, MPA Mississippi repre.sentative;
Ed Langethe, Transway, Inc.
Percentage Suits Started
In Carolina and Georgia
CHARLESTON, S. C—Percentage suits
have been filed against Herbert B. Ram and
Sam Bogoslawsky by United Artists, Paramount,
Loew's, RKO, Universal, 20th Century-Fox.
Warner Bros, and Columbia.
The defendants operate the Little Patricia
and Patricia in Aiken; the Carolina, Batesburg;
the Liberty, Johnston; the Leesville,
Leesville; the Hollywood, McCormick, and
the Graniteville, Graniteville, all in South
Carolina, and the Lakeview, Augusta, Ga.
Donald Russell, C. Erskine Daniel and T.
Sam Means jr. of Spartanburg, S. C, and
C. T. Graydon of Columbia, S. C, signed
the complaints as attorneys for the plaintiffs.
BOXOFFICE June 11, 1949
Showman William Jenkins Spearheads
$150,000 Fund Drive for Boys Estate
Shown above are the key men in the current statewide campaign in (Jeorgia to
raise funds for Boys Estate at Brunswick, Ga. Left to right: Coach Bobby Dodd of
Georgia Tech; James V. Carmichael, chairman of the Boys Estate board of trustees;
William K. Jenkins, nationally known showman, and Wally Butts, University of Georgia
football coach and chairman of the campaign.
ATLANTA—One of the biggest stage and
screen shows ever given in Atlanta was presented
at the Fox Theatre here under the
direction of William K. Jenkins, president
of the Georgia Theatre Co., to launch a statewide
fund raising campaign for Boys Estate,
the Boys Town of Georgia.
Billed as the Boys Estate premiere, the
show formally opened a campaign to raise
$150,000 for expansion of facilities at the
home. Every cent of the proceeds, totaling
.some $2,500, went to the home, which was
founded in 1945 and sanctioned by the state
legislature in 1946. Modeled on Father Flanagan's
Boys Town, the Georgia home is a
junior community with its own junior government
and post office. At present 36
youngsters make up its population but 500 entrance
applications are pending.
Jenkins, who was termed the spearhead of
the Boys Estate drive, said the Fox show
served a two-fold purpose. It raised money
and helped to boost the entire campaign
through publicity. Wayne Morris, here in
connection with the U.S. Opportunity bond
Cowboy Stunt by Manager
MIAMI SPRINGS—A western flavor was
added to advertisements of "Law of the
Wild" at the Circle, with a cowboy exhibit
in front of the theatre. Harold Wat.son, manager,
and a friend, John Stadnik, Miami
Springs pharmacist, donned cowboy outfits
and rode their horses in front of the theatre.
W. C. Handy to Talk in Florence
FLORENCE, ALA.—W. C. Handy, known
as the "father of the blues," will appear at
the Princess Theatre Sunday il2i to assist
the parish of a Florence Catholic church in
raising funds for a new school.
drive, appeared at the show and added Hollywood
glamor. The traveling covered wagon
was parked on Peachtree street before the
theatre.
Talent for the show included top stars from
Atlanta's ranking night spots and from colleges
and universities.
Jenkins started publicity on the show well
in advance with a luncheon for newspaper
editors and columnists. All out cooperation
resulted from the daily papers, which ran art
and stories, and from local radio stations,
which featured special announcements on
broadcasts, interviews and a schedule of gratis
radio announcements by the theatre company.
The Fox had handout programs printed
for the show urging further donations to
Boys Estate.
Jenkins, who also serves Boys Estate as a
member of its board of trustees, says plans
are under way for two other benefits by theatres
under his direction—in Brunswick, Ga.,
where the project is located, and in Athens,
Ga., home of drive chairman Wally Butts,
Dilworth at Charlotte
Repainted, Renovated
CHARLOTTE—The Dilworth Theatre here
has been redecorated completely. The work
was accomplished in the daylight hours before
3;45 p. m. and at night. The theatre
moved up its usual 1;45 opening until 3:45
in order to complete the work.
The interior of the hou.se was painted in
deep tones of green and brown, and the
front, marquee and lobby were rearranged.
The theatre, owned by Wilby-Kincey interests,
is located at 1609 South Boulevard and
seats 525 persons. Paul Ballenger is manager.
85

.
BIRMINGHAM
. .
T awrence Buzbee, manager of the Ritz, Dadeville,
was a recent visitor. As district governor
of Kiwanis, he attended a meeting of
the Bessemer Kiwanis club. Buzbee presented
certificates to eight Bessemer men
who have been active in Kiwanis for 25
years . . . Elmer Dedels,
sentative, has been ill at
local Altec repre-
his home here
J. A. Jackson, Empire manager, and R. B.
Gilbert, of the Galax, reported that counterfeit
$20 bills were taken in by cashiers at their
theatres on a recent Sunday. Descriptions
of the bills and serial numbers have been
circulated through the Acme circuit. Jackson
left here on Friday (10) for a two- week
vacation in Miami, Key West and Havana.
Watch Their
SMILING
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When Griggs Seats
Are Used!
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Watch their smiling faces when the
theatre has Griggs seating. It's no
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Griggs seats provide. For long service
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GO GRIGGSl
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damaged backs, seats or other parts.
We can re-cover worn or torn seats
and backs in your theatre. Contact us
regarding replacing parts and recovering
seats.
See Harlan Dunlap
in our Memphis, Tenn., office
at 410 S. Second St., Phone 8-1770
See Alon Boyd
Louisiana and Southern Mississippi Exhibitors:
Alon Boyd, Box 213 Cedar
Grove Station, Phone 6101, Shreveport,
Louisiana
Or Call, Wire or Write:
GRIGGS
^
Texas
Francis S. Falkenburg, Alabama manager,
also left for Miami. He was accompanied by
Mrs. Falkenburg and their two children. In
addition to visiting their parents there, the
ralkenburgs plan to get in some deep sea
fishing . . . Bert Smith, assistant at the Alabama
and "Uncle Mickey" for the Mickey
Mouse club, reported capacity attendance for
his Back to School party. A pony and saddle
giveaway featured the program.
J. B. Craig, Wylam manager for Waters,
also went to Florida on vacation and planned
to get in some fishing. Relief manager at
Wylam during his absence was Jesse Pierce
... Ida Mary Martm and Dorothy Silvey have
resigned as cashiers at the Melba, and they
have been replaced by Helen Penny and
Melba W.lmouth . . . Harry Paul, RCA representative
of Southeastern Theatre Equipment
Co., was a visitor, as was Keith Bain, RKO
publicist, who was working on "The Set-Up."
Noviest Tidwell is new cashier at the Empire,
replacing Claudine Harmon, who resigned.
Arnold Gary, manager of Waters' College,
reported $2.20 was the loot of burglars at
the theatre recently. They entered a window
in Gary's office and took the money from the
candy counter downstairs . . . The Alabama
Theatre, plugging "Mr. Belvedere Goes to
College," tied up with the Birmingham Post
in a contest offering prizes for identifying
pictures taken from previous Shirley Temple
pictures. First prize was a $50 savings bond,
others were 50 pairs of passes.
Arthur Curl, assistant manager at the
Melba, has resigned to study art in Florida
during the summer. He is due to get his degree
in October. Curl's successor at the
Melba is Robert Burkett ... For the first
time in many weeks, there were no holdovers
or moveovers on downtown screens for the
week starting June 2.
Ellis Blumenthal Trial
To Be Held in Asheville
ASHE"VILLE, N. C—Elhs Blumenthal, operator
of a number of theatres, including the
Charlotte Tryon, will be tried on a charge
of evading federal taxes in western district
court here. Blumenthal originally was scheduled
to face charges at the middle district
court term beginning in Greensboro June 6.
He was indicted for tax evasion in the amount
of $336,701.99 for the years 1943, 1944 and
1945.
Cooking School Prizes Total $500
ALEXANDER CITY, ALA. — The Bama
Theatre and Graves Furniture and Appliance
Co. sponsored a cooking school in which $500
free prizes
were awarded.
Manager Supervises Installation
BUSHNELL, FLA.—Manager S. L. Cason
supervised the installation of a washed air
cooling system in the Bushnell Theatre.
Order Your Screen Coating and
Masking for Spring Painting NOW
DRIVE-IN THEATRE MFG. CO.
^^k. c'lT
Foreign Films Draw Well
At Birmingham Theatre
BIRMINGHAM—"Above average" attendance
is greeting a parade of foreign films at
Water's Avon Theatre. The imports, booked
on Tuesday and Wednesday of each week,
get a 50-cent top for adults. Lamar Weaver,
manager, said the foreign films will remain
a permanent weekly feature of the theatre
if they draw satisfactorily after a 13-week
tryout. There are four shows daily in the
550-seat house.
The theatre is cooperating with the Birmingham
Music club on some of the films.
A 30-minute broadcast over WTNB featured
the opening of the series. Shows already
given include; "The Mikado," "Brief Encounter,"
"Nicholas Nickelby," "The Happy
Breed," "The Mozart Story," "The Magic
Bowl" and "The Years Between."
Weaver is completing a remodeling program
at the theatre. It has been repainted
except for the auditorium, and new sound
heads have been installed in the booth, where
T. F. Cooper is projectionist. Lighting also is
being improved.
'Chicken' and Poultrymen
TALLADEGA, ALA.—"Chicken Every Sunday"
was booked into the Ritz Theatre here
in rather timely fashion. The Ritz marquee
displayed the name of its attraction just as
the Alabama Poultry Ass'n launched a statewide
meeting here. Trammell Leverette, city
manager for Martin Theatres, won't admit
that the booking was deliberate. At any rate,
the promoters of the meeting didn't cooperate
as fully as Leverette did. They served
meat loaf for lunch.
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86
BOXOFFICE June 11, 1949

. . Auditor
Giveaways, Birthday Cake
For College Anniversary
BIRMINGHAM—College Theatre in East
Lake celebrated its first birthday last week.
Arnold Gary, manager,
worked up a full
calendar of events for
the week, featuring a
Christmas in June kiddy
show and 1,000
miniature birthday
cakes for patrons.
Gary won the support
of a neighborhood
hardware store, a florist
and a milliner for
the Christmas in June
cartoon show. An or-
Amold Gary chid corsage and a hat
were offered as attendance prizes to mothers.
The cakes were given away to matinee and
night patrons on Tuesday. A trampoline act
was featured on the stage that night and
Wednesday night. A kiddy program on Saturday
wound up the party. A coyboy and
cowgirl outfit were given away.
Gary, who has been with the Waters circuit
15 years, managed to get a good sendoff
for the anniversary in the neighborhood newspaper.
He also got some radio spots plugging
the show.
Schedule Summer Extras
PALATKA, FLA.—French B. Harvey, manager
of the Howell Theatre, is announcing a
series of extra attractions for the summer.
The first is a fashion show to be held on the
stage in cooperation with the Palatka Merchants
Ass'n.
AMERICAN DESK
MANUFACTURING COMPANY
Manufacturers ol Theatre Seating
Mr. W. A. Prewilt. Jr.. 223 South Liberly St.
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NEW ORLEANS
•The Beautiful Blonde Prom Bashful Bend"
opened to fair business, topping other
features on the downtown lineup. Loew's
State featured "City Across the River," "The
Window" was at the Orpheum, "Bride of
Vengeance" at the Joy, "Casablanca" and
"G-Men" at the Liberty, "The Last Bandit"
at the Tudor, "My Dream Is Yours" at the
Globe and "Act of Violence" at the Center.
Calling on the exchanges last week were
B. V. Sheffield. Sheff Theatre. Poplarville,
Miss.: Billy Fox Johnson, Alexandria, La.;
Paul Ketchum, Century, Texarkana, Ark.;
Kenneth Giddens, Downtown. Crichton, iuid
Brookley theatres. Mobile: Eddie Delahney,
Pike. Magnolia, Miss.; Ira Phillips. Joy. Moreauville.
La.; Andrew W. Orkin, Amite, Jack-
.son. Miss . . . The Lake in Mandeville and
the Madison in Madisonville, La., have been
purchased by Phillip Duncan from Sid Furhman.
Duncan formerly managed the Joy
Theatre, Gramercy, La., for Joy Theatres.
Booking Service Co. will handle the buying
and booking for the Lake and Madison.
Ollie Balles has set July 9 as the opening
date for his theatre being constructed at
Abbeville, La. It will seat 1,200. Balles formerly
managed the Dixie Theatre in Abbeville
On vacation at Paramount were
. . . Mary Lou Crenshaw of the clerical force and
Ann Potter,
Harold Wyckoff, salesman . . .
U-I booker's secretary, left for New York on
a vacation . Tom Guinan was at
the local EL office.
Attending the Allied meeting in Dallas were
W. A. Prewitt jr., president, and Maurice
Ai'tigues, general manager of Allied of the
Gulf States: Harold Bailey, F. G. Pratt jr.,
and Cy Bridges: Mr. and Mrs. Claude Darcy,
Opera House Theatre, Morgan City, La., and
Mr. and Mrs. William Sendy. Kenner. Kenner.
La.
Dallas Wood, operator of the Ace Theatre,
Hammond, La., expects to complete a new
drive-in theatre at Ponchatoula, La.
within the next 60 days. It will be called
the Cave-Tangi . . . Billy Fox Johnson reports
his new drive-in in Alexandria, La., will open
in about four weeks. Johnson heads the Billy
Fox Johnson Enterprises, which headquarters
in Alexandria, and includes the Fox theatres
at Bunkie, Gibsland, Jonesboro, LeCompte,
and Pollock, La.
A cleaning job has been completed on the
Delta Theatre Supply Co interior, which is
Flora Mae
now an eye-soothing blue . . .
Adams, U-I clerk-cashier, has recovered
from measles . . . Mrs. Al Pittman, daughterin-law
of T. A. Pittman, local theatre
magnate, is recovering after an emergency
appendectomy.
"Tomorrow's a Wonderful Day," the motion
picture which was made in Israel and shot
over a two-year period, was shown at the
local Liberty Theatre May 28 at a special
night program, under the auspices of the New
Orleans Zionist Youth commission. Included
on the program was "The Search." Academy
award-winning motion picture . . . Rudolph
Berger. MGM division sales manager, was at
the local office. Berger and Manager Jimmie
Briant made several trips into the territory.
For several months the 31 EL exchanges in
the country have been conducting a date
drive and have been offering each exhibitor
who submitted playdates on EL product an
opportunity to win a two-week expense-paid
vacation in either New York or Hollywood.
The drive reached its conclusion June 3, when
a drawing was held at the local EL office to
determine the person who will represent this
territory at a final drawing in New York
June 10. The winning number for the New
Orleans territory was 3172. held by Page
Baker. Theatres Service head.
Search for Bridegroom
Stunt in Charlotte, N. C.
CHARLOTTE—The Imperial Theatre here
and Paramount Pictures have begim a search
for a bridegroom who is willing to spend
his wedding night in the central fire station
here. It's worth $200 in cash to the groom.
Several applications have been received and
are being considered by Manager Glenn
Grove. The only stipulation is that the
bridegroom not tell his bride until he walks
in with his hat in his hand the next morning.
The Charlotte News is assisting in the
promotion of the stunt.
Chicago Police Censors
View 89 Films in May
From Central Edition
CHICAGO — The motion picture censor
board of the Chicago police department reviewed
89 features during May and made 21
cuts in the 439,000 feet of film inspected. Four
pictures classified for adults only included
Franklin's "Women of Evil," "My Last Mistress"
and 'Jennie Lamour" and Teitel's
"Room Upstairs." There were no objections.
Buddy Clark to Sing Title
Song
Radio and recording vocalist Buddy Clark
will sing the title song in Paramount's "Song
of Surrender," starring Wanda Hendrix.
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BOXOFTICE :: June 11, 1949 87

. . W.
. . Jack
MEMPHIS
f^ecil Atkinson has purchased the Cabot
Theatre at Bailey, Ark., from S. Hunter
and will book and shop here ... Ed Williamson,
manager at Warners and chief barker
of the Variety Club, was in New York on
company business . . . D. D. Flippen, whose
Flippin Theatre at Bragg City, Mo., was destroyed
by fire April 23, was in town with
the news that his temporary outdoor theatre
is doing pretty well.
Herman A. Chrisman, Columbia manager,
has been selected as a judge for the Miss
Mississippi pageant_ June 13, 14 at the University
of Mississippi ... A group of midsouth
exhibitors have returned from the Texas
Allied and national Allied board meeting in
Dallas. They include Edward O. Cullins.
president of the Midsouth Allied chapter;
Bob Bowers, manager, Midsouth; Tom Ballas
and Jim West, Memphis exhibitors; Clara
M. Collier, Drew, Miss.; John Mohrstadt,
Hayti, Mo.; W. L. Landers, Batesville, Ark.,
and Burris and Henley Smith, brothers. Pocahontas,
Ai'k,
Additional speakers have accepted invitations
to address the Midsouth Allied summer
convention at Hotel Chisca June 28 and
29. They include Sam Shain, 20th-Fox, New
York; Henderson M. Richey, MGM, New
York; William L. Ainsworth, national Allied
president; Benny Berger, North-Central Allied;
Col. H. A. Cole, national director representing
Allied of Texas, and Charles Niles,
national director from Anamosa, Iowa.
M. A. Lightman sr., president of Malco
Theatres, has been in New York for conferences
with Paramount officials there. Paramount
and Malco are negotiating for division
of theatres jointly owned by the two
NOW DISTRIBUTING
EXCLUSIVELY
LORRAMNE
CaRBONS
companies under terms of a U.S. Supreme
Court "divorce" decree . . . Jimmy Prichard,
former manager at Universal here and now
witli Monogram in Dallas, was a visitor . . .
Tom Kirk, former Republic manager here
who is now operating the New Theatre at
Tuckerman, Ai-k., was in town.
. . .
A. N, Rossi, Roxy, Clarksdale, accompanied
by his 7-year-old daughter and 4-year-old
son, was on Filmrow from Mississippi ... So
were Mrs. J. C. Noble, who operates theatres
in Leland and Hollendale, and Jack Watson
of the Palace, Tunica Whyte Bedford,
Ala., was Marion, Hamilton, a visitor . . .
Mrs.' Margaret Irby, Universal biller, was
vacationing . . Bill Kroeger, Shannon and
.
Maxon, Portageville; John Mohrstadt, Missouri,
Hayti, and Lyle Richmond, Senate, were
visiting from Missouri.
From Arkansas came Ed and Lorin Hynes,
Norman at Bay and Hynes at Nettleville; J.
K. Jamison, Rich, Bald Knob; Don Landers,
Radio, Harrisburg; Emma Cox, Gem and
Joy, Osceola; Gordon Hutchins, State, Corning;
Howard Sanders, Ken, Marshall, and
Orris Collins, Capitol and Majestic, Paragould.
The Ritz Theatre, which housed many a
make-believe romance, has been the scene
of a real one for the last few months.
Cashier Vivian Beasley, 18, and assistant projectionist
Bobby South were on duty as usual
the other night but there was something new
in their eyes. They had been to Hernando,
Miss., after the theatre closed the night before
and were married. South, 21, plans to
take a job with a Jackson, Miss., theatre soon
and both will be leaving the Ritz.
. . .
Roy Bolick, owner, has contracted with
Film Transit to handle film and accessories
for the Lynn at Keiser, Ark., with deliveries
and pickups at the Keiser Theatre there . . .
J. H. McCarthy, manager of the Warner,
leaves June 9 for a vacation in California
Memphis first runs, a survey shows, are
enjoying a lively increase in attendance
which was reported "very good" at three and
"better than normal" at the fourth.
In Memphis Film Area
jji
::| R. L.
„
Bostick, manager for National Thea-
,.,.,, .... c. . • i" tre Supply, and O. S. Oldknow, Dallas, vice-
Write for trial trim — State size. •• -j ^ i, ,j- r „„ „ rM,io
::: president, are holding conferences at Okla-
TRI-STATE THEATRE SUPPLY iH
^oma city and Memphis . . . J. C. Mohrstadt,
318 So. Second St. Hi
theatre operator, was here on business with
Memphis. Tenn. news that his new 61 Drive-In is open at
Ill
Hayti, Mo. ... A FilmroW romance between
a pretty booker and a young exhibitor will
lead to the altar June 6 when W. F. Parham,
•M::HH:u::::::::ini::!iiH;;i:::H:HII::n=:;:=:iH:H:::::in:::nnH:::::H:H
.^^ .^^^^
h ^^^T| owner of the Royal here, and Ophelia Gauld-
I •'^V MONARPH ' '"^' ^^^ booker, will be married.
THEATRE SUPPLY, Inc.
Neil Blount
492 So. Second St.
Memphis. Tenn.
HOW MUCH
Does Booking and Buying Cost?
Add the cost of travel, hotel, telephone.
Records and Worry — Then Coll Us
EXHIBITORS SERVICES
309 S. Second Street Memphis, Tenn.
Ed Doherty (Telephone 37-5993) Grover Wray
J
. . . Janice Long,
Al Bondy, General Electric science shorts
representative, was a visitor at Kay Film
exchange F. Curd, office manager
for
.
RKO, was vacationing
biller at Warner Bros., was on a California-
Mexico vacation trip . . . Mrs. Ruby Home,
biller at Eagle Lion, resigned and was replaced
by Joyce Meadows, who formerly
worked at the exchange . . Lawson Stine,
.
assistant booker for Eagle Lion, spent a
weekend in New Orleans.
Mrs. Kay Gibbs, inspector for Paramount,
resigned and was succeeded by Mrs. Isabel
Roach, a newcomer to Filmrow . . . Wortham
Hood, shipper at Paramount, was vacationing.
'Riley' With 115 Rales
Top Rung in Atlanta
ATLANTA—The Pox with "The Life of
Riley" set the pace among first run offerings
here with business about normal.
(Average Is 100)
Fox—The Life oi Riley (U-1) .115
Paramount Sergeant York (WB), reissue IOC
Roxy—.Streets ol Laredo (Para), holdover from
Fox 102
Loew's Grand—Ma and Pa Kettle (U-I) IID
Rhodes—Tulsa (EL) - 102
'Champion' Chalks Up 92
As New Orleans Leader
NEW ORLEANS—None of the local first
run houses carded average trade. "Champion"
at Loew's State chalked up 92 per
cent to register top business for the week.
"We Were Strangers" at the Orpheum was
next best with a rating of 90 per cent.
Saenger—The Fan (20th-Fox) _ B9
Loew's State Champion (UA) 92
Joy— Pride oi the Yankees (RKO), reissue .... 90
Orpheum We Were Strangers (Col) 90
Liberty^Stagecoach (UA); Long Voyage Home
(UA), reissues 87
CHARLOTTE
Cam W. Craver jr.,
University of North Carolina
student from Charlotte, has been
elected president of the Thirteen club at
the university. He is the son of Sam W.
Craver of Charlotte . . . Visitors from South
Carolina on Filmrow were Robert E. Bryant,
Pix Theatre, Rock Hill: J. B. Harvey, president
of Theatre Owners of North and South
CaroUna, Clover; A. P. Lassiter, Conway,
Conway. From North Carolina were J. C.
Reed, Granville, Creedmoor; O. D. Calhoun,
Scenic, Newland; L. L. Overton, Levon, Enfield;
Morris Littman, Sylvan, Rutherfordton;
R. C. Whitehurst, Pastime, Murfreesboro;
E. L. Heme, Alameda, Albemarle, and
E. L. Carroll, Roxie, Bessemer City.
The Charlotte Variety Club held a party
in the clubrooms with Mr. and Mrs. Paul
Hargett, Mr, and Mrs. Charles Hunsuck and
Mr. and Mrs. Bob Finlayson as hosts. An
orchestra provided dance music and refreshments
were served at midnight.
. . Mrs.
. . . Johnston,
Mr. and Mrs. Hank D. Hearn of Exhibitors
Service are visiting in New York .
Morris Nuger is visiting relatives in Chattanooga.
Her husband operates the Grand
Theatre here . Austin, city manager
for Wilby-Klncey theatres here, is chairman
of the committee arranging for the appearance
of the Opportvmity bond drive covered
wagon here June 9, 10. It will be parked in
front of the Broadway Theatre and artists
of station WBT will present a special bond
Grady campaign program
manager of two Myrtle Beach houses, is active
in the pigeon-raising industry in this area.
Pasco Nine Years Old
DADE CITY, FLA.—Johnny Jones, manager,
is celebrating the ninth anniversary
of the Pasco Theatre this month.
New Uniforms for
Usherettes
WEST PALM BEACH—Usherettes of the
Surf Theatre are appearing in new imiforms
of smartly fashioned gabardine in gay colors.
88
BOXOFFICE June 11, 1949

West Memphis Paper
Criticizes Censors
WEST MEMPHIS, ARK. — The Arkansas
News, local weekly paper, took issue editorially
with the self-appointed West Memphis
censor board, and disapproved the action of
the mayor and city councilman in setting
themselves up as a body to decide upon the
motion pictures West Memphians should see.
"In the first place." the editorial said, "no
mass production industry can possibly turn
out a product that will satisfy the individual
whim and prejudices of innumerable .small
towns and big city censors. If every town the
size of West Memphis or larger should set
up a board with power to ban motion pictures,
the industry would either be driven
into bankruptcy or low cost motion pictures
would disappear from America. Followed to
its logical conclusion, each film would Rave
to be tailormade for each censor board in the
land."
The editorial referred to the Memphis,
Tenn., censor (Memphis is just across the
Mississippi from West Memphis) and said
that if that censor could ban a film "because
it conflicts with his own individual racial
prejudices, then a picture can be banned for
any reason at all.
"The motion picture industry produces the
kind of pictures that a majority of filmgoers
want to see." the editorial continued. "When
people are dissatisf'ed with the kind of films
being shown, then that dissatisfaction will be
felt at the boxoffice and the industry will
produce a different kind of picture. Several
years ago. public opposition to obscene films
brought about a voluntary nationwide selfcensorship
of the entire industry.
"Local censorship, we are convinced, only
serves to create interest In second rate films."
Opening at Troy, Ala., July 1
TROY, ALA.—The New Pike Theatre, under
construction here, will open about July 1.
The theatre will seat 854 and be air conditioned.
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Two Drive-ins Started at Mobile;
600-Car King Open at Shreveport
MOBILE—Construction of a twin drivein
has been started here, and will be ready
fcr operation within 90 days, according to
Kenneth Giddens of the Giddens & Rester
circuit, which operates the Downtown,
Crichton and Brooklyn theatres. Plans call
for a central screen tower with a 600-unit
parking area on each side, making a total
capacity of 1,200 cars. Only the first 600
units will be completed now. with the other
half to be added after the completion of
the new six-lane highway now under construction.
The theatre will be located 110 feet above
sea level, assuring cool breezes and freedom
from mosquitoes from the swamp areas. The
location also is above fog level, which in
this section is an important factor.
MOBILE—L. C. Montgomery of New Orleans,
owner of the Joy Theatre there and
operator of a drive-in at Baton Rouge, will
operate a 500-car drive-in started last week
on old Highway 90. It will be called the
Mobile.
Lone Star Theatres Opens
Shreveport Drive-In
SHREVEPORT, LA.—King's Drive-In, 600
cars, built and operated by Lone Star Theatres
of Dallas, opened Thursday night (9i
at East Kings highway and Patton street.
E. L. Park, president of the Lone Star has
named R. Allen Jones as manager. King's
has in-car speakers, a playground for children
and several rows of seats for adults who
wish to see the film outside their cars.
Build at Opalocka, Fla.
OPALOCKA, FLA.—A new theatre will be
built here in the Curtiss Park housing development.
Completion of the project, which
calls for an expenditure of $3,500,000, is expected
by the end of the year. Milton Abrams
is the architect and the Bing Kossoff Construction
Corp., general contractors.
Andalusians to Build
SANFORD. ALA—W. F. Jackson. James
H. Etheredge and Johnny Dees, all of Andalusia,
are planning a drive-in on the Andalusia-Opp
highway, near here. The coowners
said capacity has not been determined,
but they hope to have the drive in
open at an early date. Located on a sevenacre
plot, the drive-in will have a 30x40-
foot
screen.
Three New Memphis Area Drive-Ins
MEMPHIS—Three new drive-ins are opening
in the Memphis trade territory. The Sky
Line, built for 400 cars, was opened by W. P.
Robertson at Blytheville, Ark. Exhibitors
Service of Memphis will book and buy and all
shipments will be made by Film Transit.
The State Drive-In, a new 300-car operation,
has been opened by R. B. Dossett and E.
H. Andrews at Columbus, Miss. They will
book in Memphis and Film Transit will
transport films and accessories.
Skyvue Drive-In, owned by Robert Lowrey,
has opened at Jonesboro, Ark., with bookings
handling in Memphis and transportation by
Film Transit.
Starlight Capacity 800 Cars
ATLANTA—The Starlight Drive-In on
Highway 82, under construction for the East
Point Concession Co., owners of several
neighborhood theatres here, will have a car
capacity of 800, according to Fred Coleman,
vice-president and general manager of the
company.
To Start Savannah Airer
SAVANNAH, GA.—Jack Elwell. general
manager for the Dixie Drive-In Theatres,
says that work will start at once on the
firm's new 750-car drive-in here. Elwell said
he hoped to have the drive-in open within
three months.
A. L. King Opens King Drive-In
RUSSELLVILLE, ALA.—The King Drive-
In Theatre, four miles north of here on the
Tuscumbia highway, was opened Monday (6)
by A. Lee King, prominent Franklin county
businessman. The 250-car installation was
completed at a cost of approximately
$25,000. It boasts RCA equipment throughout,
furnished by Southeastern Theatre
Equipment Co,
Stewart Avenue Drive-In Opens
ATLANTA—After a year's work and an expenditure
of more than $200,000, the Stewart
Avenue Drive-In at Stewart and Cleveland
avenues was formally opened. Owner of the
drive-in is Harris Robinson, proprietor of the
Atlanta Drive-In and several other similar
situations in Georgia, Florida and North
Carolina,
New Vicksburg Drive-In
VICKSBURG, MISS. — "Easter Parade"
featured the opening of the new drive-in on
Highway 61 about three miles south of town.
Veebee Co. Will Build Drive-In
VERO BEACH, FLA. — Veebee Theatres,
owner of the downtown Florida Theatre here,
will construct a drive-in on a 12-acre site
south of town on U.S. No. 1. Veebee is installing
air conditioning in the Florida, and
has purchased a site on Miracle Mile for a
new theatre.
Family Nights During Summer
ST. PETERSBURG—A group of seven local
Florida State theatres have adopted a summer
policy of providing Family night entertainment
every Friday night. Films have
been booked designed to appeal to all ages.
The theatres are the Florida. Cameo, Phail,
Roxy, Beach. Plaza and Drive-In.
Purchase 'Man on Train'
"The Man on the Train" by George
Worthington Yates and Geoffrey Homes has
been purchased for Metro release.
BOXOFFICE June 11, 1949 89

.
.
MIAMI
Oonny Shepherd and his wife Sallie are
are spend ng a six-week vacation at their
Blowing Rock home. Accompanying them are
their two daughters, Sarah Jean and Sheri-
Lou . . .
Announcement of actor Jimmy
Stewart's engagement was timed nicely with
the showing of "It's a Wonderful Life" at the
Flamingo . . . Variety observed Helzapoppin
night in its club rooms. BUI Pecks was
chairman.
Wometco caUs attention in its advertising
of "My Dear Secretary," playing the neighborhoods,
to Kirk Douglas who plays the
male lead. Patrons are reminded that
Douglas is the star of "Champion," which
opened here recently Both amusement
. . .
page editors, George Bourke and Dick Lowe
of the Herald and News, respectively, happened
to choose the same number, 15, on the
phantom roulette game played as part of the
premiere of "The Lady Gambles" in Las
Vegas' Flamingo hotel.
The Tower presented a Thursday evening
stage show arranged by a local dance studio.
The feature picture was "The Fighting
O'Plynn" . . . Sarah Churchill, says George
Bourke, will be here soon from Canada. The
actress daughter of Winston Churchill is not
against a film offer after the good reviews she
received in "All Over Town" . . .
"Movies
1949," billed as first in a series of extras, was
shown at the Miami, Lincoln and Miracle.
. .
Wometco arranged matters so that patrons
may telephone the Boulevard Drive-In on
Highway 1. without paying the 12 cent toll
charge.
number
A line on the screen gives the proper
to call . . . The Wometco organization
sent out cards headed "Veni, Vidi, Vici
Video!" as thank-yous to all those who took
part in the opening of their new "Theatre of
the Air" (WTVJK Four lines: "We want to
Vanquish
Thank you for helping us .
. . .
those first night . . Jitters," spelled out the
SETS FISHING KECORD—Popcorn
man Jim Blevins of Nashville gets a smUing
"well done" from film actress Anne
Baxter after bagging a 165-pound striped
marlin at Guaymas, Mexico. Blevins'
catch set a record for the week—untU it
was upset by Miss Baxter with a 191-
pounder later in the week. Blevins is
head of the Blevins Popcorn Co., Nashville.
Miss Baxter was watching from
another boat when Blevins landed the
big
fish.
letters of the television station in the beginning
letters of each line.
Al Weiss, Olympia manager; Al WUkie,
Paramount publicity man; Dave Rabinowitz,
youth organizer; Al Wright, Miami High
bandmaster, and Freddie Stewart, singing
star, were judges in the singing contest held
recently on the stage of the Olympia.T, The
winner received $100 and a week's engageihent
at the Olympia. He was pictured in the Daily
News being congratulated by Al Weiss .
. .
Zollie Brown, doorman at the Olympia, is on
vacation.
Another pleasant gesture of the Wometco
organization was toward those who assisted
at the formal opening of the Miracle Theatre
in Coral Gables. A card was received by the
numerous persons who took part, reading
"Many, many thanks for your kindness and
help in making the Miracle come to pass" .
Suzi Claughton, daughter of the Edward
Claughtons, was one of a group of young people
shown picnicking on the beach in a front
page Sunday society section of the Miami
Daily News.
To Single Bills for Summer
JACKSONVILLE, FLA. — The San Marco
Theatre has been air conditioned and a
policy of single feature second run pictiures
has been adopted for the summer.
Acme Opens Ritz in Cullman
CULLMAN, ALA.—The Ritz, new theatre
leased by Acme Theatres of Birmingham, has
been opened here. The 800-seat house was
leased from the builder, a local furniture
store owner. T. J. Bain is house manager
and William R. Griffin, president of the Alabama
TOA, is city manager.
Several Birmingham guests attended the
opening. They included Frank V. Merritt,
general manager of Acme; John Merritt,
Royal manager; Mrs. Marvin Wise and Mrs.
L. M. Wilson of Acme Theatres; Harry M.
Curl, general manager of Community Theatres,
and Mrs. Cm-1 and Russell Tyler, representing
Queen Feature Service Co., Inc.
Acme also operates the Cullman and Lyric
theatres here.
League Finals on Screen
ST. PETERSBURG — Motion pictures of
Little
the National Little league baseball tournament
finals between St. Petersburg and Lock
Haven, Pa., held in Williamsport, Pa., last
summer, are being shown at the Florida Theatre.
Boys who participated in the tournament
are admitted free.
MANLEY'S BEST CORN si 095
and believe me fellows,
IT'S
THE BIGGEST NAME IN POPCORN
WORTH IT.
Sincerely,
"Bob" Warner
Build Myrtle Beach Airer
MYRTLE BEACH, S. C—A new drive-in is
being erected on Kings highway here south
of Tenth avenue. Bishop Anderson of Mullins
and associates are building the airer
which will be opened soon. P. E. Cramer will
be the manager.
Contract for Negro Theatre
for the con-
ORLANDO—A bid of $103,300
struction of a Negro theatre, submitted by
Mann Construction Co. of Orlando, has been
accepted. Work will begin immediately. L.
Alex Hatten is architect, Charles T. Niblack
of Oviedo is owner.
Soap Box Derby Film Shown
CHARLOTTE—The official Soap Box derby
film "Pattern for Sportsmanship," was shown
to derby entrants at the Carolina Theatre
here.
Jack Burton to New Post
SHERIDAN. ARK.—Jack Burton has assumed
management of the Grant Theatre
here, replacing his brother Thomas, who has
been transferred to El Dorado, Ark.
90
BOXOFFICE
:: June 11, 1949

Nova scoiia Censors
In Modern Theatre
HALIFAX—The new "l.ttle theatre" of the
Nova Scotia board of censors is claimed by
the members to be one of the most modern
in Canada. The 20x50-foot theatre has a
seating capacity of 40. Lighting is indirect,
and the floor is covered with two-tone linoleum.
Replacing the former projection room in
the Casino Theatre building in the north
and here, the new "little theatre" is in a
downtown seven-story office building and is
easily reached by convenient elevator service.
The projection booth is made of fireproof
materials and complies with all safety laws.
Two Motiograph projectors are used. Perforated
for sound, the screen is made of a
sturdy linen material.
Stevie Doane, chairman of the board, has
held the post four years. He succeeds the
late H. C. Bennett. His assistants include
J. E. Power, who is secretary and inspector;
K. F. Mason, inspector, and Joe Babineau,
projectionist.
Power for many years was an exhibitor,
having operated thn Gaiety when it was
known as the Scotian, and the Family when
it was the Imperial. He has been with the
board about 25 years. Babineau, former theatre
projectionist, has been with the board
about 18 years. Records kept by Power show
that 2,971 films were inspected by the board
last
year.
Empire in St. John Runs
First Vaudeville Bill
ST. JOHN—The first professional vaudeville
to play here in more than 25 years, a
four-act bill which included a dancing sextet,
a puppet novelty, a comedy skit and a
vocalist, played a week at the Emp re Theatre
here, show-ing with a feature, a newsreel
and shorts.
Included in the bill w'ere the Six Hollywood
Coquettes, dancers: Chet Dixon and his
Puppets; Haynes & Beck, comedians, and
Dick Lane, popular songster. Two of the acts
had played one week each at the Armview
and the Gaiety in Halifax, while the other
two were en route to the houses from Boston.
The Empire is operated by the Etemerson
& Vassis circuit, which also runs the Empire
in Halifax. Seating 806, the house until now
has had a double-feature policy.
Theatre Premium Protest
By Toronto Merchants
TORONTO—The board of police commissioners
has received complaints from the
Canadian Merchandisers Ass'n and the Ontario
Retail Hardware Ass'n against theatres
giveaways. The subject also has been
brought to the attention of O. J. Silverthorne,
director of the provincial Theatres
Inspection branch.
The regulation of premium offers comes
under a Toronto civic bylaw but it has been
found difficult to enforce a ban in the case
of theatres because they are operated imder
a provincial government license. Two cases,
back in the '30s, were dismissed because the
theatres were under provincial regulations.
Publk Relations Group'^
Organized in Canada
20 Pictures Scheduled
By Rank Group in 1950
MONTREAL—Twenty pictures will be
made by the Rank group in Pinewood and
Denham studios in 1950. Currently, 23 pictures
are being edited or awaiting release,
and an additional 12 are in production or due
for early filming. According to the London
Daily Mail the 1950 goal was given to the
Pinewood joint works committee by George
Archibald, a diiector of the J. Arthur Rank
Production Co., formed two months ago to
pool all production. He explained that the
number of pictures will be based on boxoffice
returns from pictures released or about to be
released.
Denham and Pinewood studios, he said, will
try to keep existing staffs in full employment,
but it might not be possible to carry
over the higher-grade technicians from picture
to picture.
Clarence Dowsley Plans
North Vancouver House
NORTH VANCOUVER, B.
C. — Clarence
Dowsley, oldtime showman, has purchased
land and has prepared blue prints for a 1,000-
seat theatre in this community across the
inlet from Vancouver. The house will compete
with two Odeon circuit theatres, the
Odeon and Lonsdale, which have a total seating
capacity of 1,050.
f
TO WED SOON—Leo Talbot, manager
of the Maisonneuve Theatre in Montreal,
began work in the Confederation
Amusement house in February 1945 as
spare usher, and was named assistant
manager in September of the same year.
In April 1946 was transferred to the
Chateau in the same capacity. He returned
to the Maisonneuve in February
1947 at the age of 18 as manager. He
will be married Jun^ 25 to one of the
cashiers.
TORONTO—Financing of the Canadian
Motion Picture Industry council, trade public
relations body, was one of the subjects
discussed at the regular meeting of the motion
picture branch of the Toronto Board
of Trade, following an organizational conference
of the new council at which a policy
was outlined.
At the industry council session, the preliminary
correspondence with film boards of
trade in six Canadian cities was presented
and the future course of the public relations
group was plotted. The parent board of trade
branch also discussed the move for exhibition
of motion pictures at the National Exhibition
grandstand this summer. The grandstand,
which seats 23,000, is public property
and local theatre owners are protesting use
of the structure for films.
Attending the meeting, held in the headquarters
of the Canadian Motion Picture
Distributors Ass'n, were J. A. Cowan, representing
the J. Arthur Rank Organization of
Canada; A. H. Jolley, executive secretary of
the Motion Picture Theatres Ass'n of Ontario,
representing exhibitors; F. C. Dillon,
secretary of the distributors association; William
Hedpath, for the Canadian 16mm Motion
Picture Distributors Ass'n, and Hye
Bossin, chairman.
Film Society Discusses
Saturday Kid Programs
OTTAWA—Cooperation with licensed theatres
in sponsoring Saturday morning juvenile
film programs was discussed at a meeting
of the National Film society and the
children's section of the Ottawa Film council
here. E. G. Warren, manager of the
Elgin, represented the Ottawa Theatre Managers
Ass'n. Reference was made to the organization
of the children's film library under
the auspices of the Canadian Motion
Picture Distributors Ass'n. There are 20
35mm features in the library, all available
for Saturday matinees in Canadian theatres.
An approved method of presenting .screen
programs for juvenile audiences of different
age groups was demonstrated by representatives
of a Film for Children Workshop.
Gordon Adamson said that the National Film
society had 60 films which were appropriate
for juvenile, church and school use.
Some time ago the society experimented
with the operation of a Junior Film club
in presenting film shows at the Ottawa Technical
school auditorium in opposition to the
Saturday morning shows at the regular theatres.
This plan was abandoned with the
view toward providing direct cooperation
with exhibitors in staging juvenile shows
at the theatres.
Quarterly Dividends Set
BOXOFFICE June 11, 1949

ST.
JOHN
Jfs bank night vs. Foto night at adjoining
theatres in the Whitney pier section of
Sydney. Foto night was started at the Star,
a Walker-Affiliated circuit house, about two
years ago. Police prosecuted but the case
was tossed out of court, and the deal was
continued. Next door at the Casino, John
Khattar has introduced bank night. Stage
acts of the semipro and traveling western
and hillbilly types have also been used at
both theatres. Khattar is one of the veteran
exhibitors of the maritimes.
The maritime branch of Canadian Picture
Pioneers sponsored an 11:15 show of "Streets
of Laredo," filled as the district premiere of
this film, at the Halifax Capitol at usual
prices. The proceeds were for the charity
program of the Pioneers . . . Bill Cuznei,
owner-manager of the Strand, Sydney Mines,
a specialist in local comnrunity activities for
many years, has been directing a campaign
of the cancer society.
Four acts of semipro vaudeville were used
in a midnight show at the Empire here
plus "Nothing But Trouble" on the screen.
On the stage for the 50-cent show were
Bagnell, a bell ringer; Russell Whitebone,
ventriloquist; Art Howard, a magician, and
the Sunshine trio singing western ditties . . .
Joe Franklin, head of Franklin & Herschorn,
made his first swing of the year around his
chain about a fortnight after arriving from
his annual winter stay at Miami Beach.
Charlie Metz, who died here recently, had
been on the staff of the Strand for about 25
years, including long service as a doorman.
He had become one of the best known theatre
staffers in the maritimes. He was forced
to take to the side lines several years ago
because of heart trouble.
If Johnny Fair, manager of the Odeon,
North Sydney, finds a stage act unable to
appear because of an emergency, he will not
have to look far for a substitute for Farr,
himself, was a touring ventriloquist in vaudeville
and traveling representative outfits for
many years. The Odeon is the rebuilt suc-
IN-A-CAR SPEAKERS
FOR NEW JOBS
OR REPLACEMENTS
DRIVE-IN THEATRE MFG. CO.
''k^.c^mT'
cessor to the Rivoli, in which the ventriloquist
had an ownership share as well as
being manager. Farr and his affiliate sold
out to Odeon about seven years ago, and he
went into woodworking at North Sydney, but
after about two years returned as manager.
The status of harness racing at the Coldbrook
racetrack is indefinite for this season.
Baseball has been started with and without
postgame dancing imder the bleachers. Lou
Acker, who promoted the racetrack which collapsed,
appears to be decidedly on the exterior.
He had planned a drive-in and other
boxoffice pullers. The drive-in is still being
considered. G. L. Tryor, St. George, a contractor,
is the major creditor, and he has
formed an alliance with George Mabee, St.
John, another contractor, who also has his
fingers in baseball, hockey and race horses.
Continuous heat has been essential in
maritime theatres up to the present owing
to extremely chilly weather all during May.
Nearly every night the temperature was in
the 30s .. . The first circus to hit the maritimes
this season will be the Robbins Bros,
unit. The Biller and Dailey Bros, outfit also
will show. Robbins wUl show here July 11,
12 at the Barrack Green army grounds under
Luxor Temple Shrine auspices. The $400 license
fee will be refunded to the temple by
the city council. Only one circus will be allowed
in St. John this year.
Bushed to a local hospital in the morning,
Herman Kerwin, manager of the local Regent,
was operated on in the evening for
an appendicitis . . . CecU Beasley, a member
of the booth staff, was taken ill with
food poisoning suddenly while at work.
Mickey Komar, Warner manager, and wife
drove to Montreal on a vacation. Lou Simon
and wife did likewise via Portland, Me. He's
Columbia manager. Jack Bellamy of International
autoed with his better half and child
to Montreal and Toronto, as did the Harry
Cohens. At Toronto, he participated in an
RKO huddle. He's maritime pilot for RKO.
He expects the maritime exchange to finish
at or near the top of the list in the all-
Canada sales competition. Komar hails from
Winnipeg and the others from Toronto.
Spike Jones and his noisemakers canceled
their August 1, 2 dance dates at Halifax, and
the bicentenary committee has been seeking
a substitute. The Tony Pastor outfit has been
contacted.
Screens — Arc Lamps — Rectifiers — Lenses — Carbons — Theatre Chairs
J. M. RICE & CO.
202 Canada BIdg. Winnipeg, Manitoba
Phone 25371
Kids Film Reactions
Sought in Workshop
OTTAWA—Ottawa representatives of organizations
interested in better films for
children observed reactions of different age
groups to several films at the St. James
church and came up with some interesting
findings. The work was in conjunction with
the National Film society's Films for Children
workshop.
SILENT IS ENJOYED
The first of the experimental audiences,
the preschool group, seemed to enjoy "The
Adventures of Bunny Rabbit" more because
it was silent. Observers were of the opinion
that children that age tended to feel strange
at the sound of a voice not familiar to them.
Four and five-year-old children seemed to
"jam up" at a steady flow of commentary.
A film of ten minutes duration dealing with
nature rather than a fairy story was best.
The introduction of the film was important
as far as the 3 to 6^year-old group
was concerned. Various objectives could be
achieved with the same film shown to children
of this age class.
Nine to 12-year-olds needed some stimulus
to make them pay attention to a film such
as "Coconut Tree," the observers thoungHt.
Warning before hand that they would be
questioned on what they were about to see
would lead to closer attention. It was thought
there was too much of an age spread in this
group.
Mrs. Carl Birchard, representing a committee
of social agencies, was chairman of
a round table discussion after the showings
during which the findings were brought out.
CONSIDER CHILD NEEDS
Carl Birchard proposed that all present
constitute an interim committee to explore
the possibilities of developing a children's
section of the Ottawa Film Council. If this
first aim could not be accomphshed the
committee would discuss the possibility of
starting a series of suitable Saturday afternoon
programs for chUdren.
Ernest G. Wan-en, manager of the Elgin
Theatre, told the meeting theatre managers
were interested and willing to cooperate.
Warren pointed out problems the operators
had in trying to present shows in that the
first regular programs caused confusion
among theatregoers who sometimes came to
see a picture they had seen advertised, only
to discover something else was playing.
Reopen Victoria, B. C, Rio
VICTORIA, B. C—Hymie Singer of the
State Theatre at Vancouver opened his reconstructed
Rio Theatre after a closure of
six months, enforced by construction difficulties.
Contractors built a faulty operation
booth, which had to be rebuilt. Singer spent
more than $50,000 renovating the Rio. Sheila
BeJay, Victor's only woman manager, will be
in charge of the 750-seater.
Everything For Your Theatre
COMPLETE SOUND SYSTEMS
An Expert Repair Department
USED THEATRE CHAffiS
All lots in A-1 condilion

. . Rusty
'.
VANCOUVER
Coming from and leaving on vacations were
Bob Fraser, manager, Odeon-Hastings;
Frank Marshall. Marpole manager; Carman
Gentile, Odeon, North Vancouver; George
Brewerton, Rex Theatre; Earl Barlow, Capitol;
Dave Borland, Dominion; Elizabeth Alexandra,
Sovereign Films, and Al Narvey, manager
of the Cambie Theatre . . . Irma Seemann,
former Strand head cashier, is the
mother of a son . Helluson, former
Orpheum cashier, is in the boxoffice al the
International Cinema. Both houses are a
part of Famous Players chain.
The Cascades Drive-In near here, wliich
has been operating en a loudspeaker system,
is installing hearing aids for car patrons . . .
Ivan Ackery, Orpheum manager, is using a
coloring contest in the Vancouver Sun two
days in advance of kiddy matinees, plus a
reader on the kiddies page of the Vancouver
Pi'ovince. Both pay off at the boxoffice and
the Orpheum fills its 3,000 seats at its kiddy
Earl Dalgleish,
matinees on Saturdays . . .
Warner Bros, local manager, left for New
York and a business meeting. He reports
that Warners is enjoying the biggest year
in the history of its Canadian operation.
Dalgleish will be away for ten days.
Beverly Whelphy, former head usherette
. . .
. . . Harry
at the Orpheum, is cashier at the Plaza . . .
Eric Headley of the Orpheum staff will leave
soon for Hollywood, where he expects to connect
with a studio script department
Bert Dunbar of Dimbar Theatre Chair Co.
was hospitalized for an operation
Page, Eagle Lion manager, is ill as is the
wife of Bill Myers of the Hastings.
Theatre business continues in the doldrums
in this section, although drive-in operators
report seasonable rise in attendance. Five
new drive-ins are under way or planned in
the province. Two of them are near Vancouver
. . . Lou Feinstein, who sold his Roxy
Theatre recently, now is the owner of one
of the best downtown cafes. There are five
former exhibitors now operating cafes here.
The two new drive-ins at Penticton and
Kelowna, both English districts of the interior,
are taking advantage of the fact that
British pictures infrequently played Famous
Players theatres in the towns. The drive-ins
are getting first runs on the imports . . ,
Both
"Champion" and "Paisan" were placed in the
adult only category by the British Colimibia
Board of Censors. Both did good business in
first run showings.
'Quartet' in Ninth Week
At Cinema in Toronto
TORONTO— "Quartet" continued to be the
reigning picture in its engagement at the
International Cinema, currently in its ninth
week and is continuing strong.
"Paisan" has gone into the Towne Cinema
after an engagement of one week for "This
Wine of Love." "Paisan" is being released
In Canada by Cardinal Films, whose "Concert
Magic" was the opening attraction at
the Towne Cinema recently.
United Artists is planning general release
in Canada of "As You Like It," produced
in England in 1936.
New SRO Sales Group
Formed in Canada
TORONTO—Selznick Releasing Organization
has formed a new Canadian sales organization,
Selznick Alliance, Ltd., in association
with Jay Smith and Ray Lewis of
Alliance Films, Ltd., both of Toronto. Jo.seph
Marks, Canadian head of SRO, will be general
manager of the new company, which will
headquarter here.
Selznick Alliance will handle the release
of all films to which SRO holds Canadian
distribution rights, as well as the product of
Alliance Films, whic.*! in the past has handled
key foreign films and reissues. Steve Rolston.
Alliance provincial manager, will continue
in the same post with the newly formed
organization and will headquarter in Vancouver.
The formation of the Canadian organization
followed an amiouncement that SRO
planned to take over distribution of about
ten films made by U.S. independents plus
several foreign productions to supplement
the SRO films now in release or scheduled
for
release within the next year or so.
British-made pictures on the list include
"The Fallen Idol" and "The Third Man,"
produced jointly by David O. Selznick and
Sir Alexander Korda, and "Gone to Earth,"
now being made in Wales.
CALGARY
lyjorris Saifer, manager for Warner Bros,
here,
vention in
left
New
to attend
York, June
the WB sales
9-11 . . .
con-
Sam
Lambert, manager of the J. Arthur Rank
16mm exchange at Vancouver, has been
transferred to Winnipeg. He spent a day at
the local office en route to the Manitoba
capital.
Art Elliott returned to the RKO office here
from a combined business and holiday trip to
Montreal. The Quebec metropolis is his native
city and he found it thriving and expanding,
streets of houses m new suburbs
where he knew but grassland, and more
building proceeding apace.
TV and Playgrounds Pull
At Ontario Drive-Ins
TORONTO — Entertainment has been
broadened in scope at a number of Ontario
drive-ins, the offerings at the Starlite two
miles from Niagara Falls being particularly
comprehensive.
In addition to a film feature and shorts,
the Starlite has introduced a nightly presentation
of television from a Buffalo, N. Y.,
station. The visual broadcast is staged at
7:45 p. m. This drive-ln has also opened a
playground where the children of patrons can
romp without charge. On Wednesday nights
a stage show is an added attraction at 10:15
p. m„ the latest program including the Alberta
Ramblers and a number of singers and
dancers and a comedian.
The Skyway at Hamilton, Ont., also has
opened a playground for youngsters while
the Northeast and Northwest Drive-ins at
Toronto recently featured a display of fireworks
in addition to their screen fare.
MONTREAL
. . .
•The world premiere of Walter Wanger's
"Reign of Terror" is scheduled for June
17 at the Outremont and Snow^don theatres.
Joseph Mansfield, New York, publicity agent
for Eagle Lion, will attend this world premiere
The Paramount sales convention
in Toronto June 15-17 will be attended by
Tom Dowbiggin. manag-er; Bill Young,
booker, and Romeo Goudreau, salesman,
Marcel Bellerive,
from the Montreal office . . .
of the Alamo, Chateauguay, was
a
visitor.
. . . Edgar
. . . Eloi Cormier,
Carmen Hamel, who was secretary to
Gerry Bastien, former manager of Astral
Films, has left that firm. She was replaced
by Mre. Eileen Chalifour, secretary to the
manager, Larry Druxerman
Hamel has been in Hawkesbury, Ont., opening
a Foto night there
salesman for Peerless Films, returned from
a selling mission in Abitibi, and left again
on a business trip to Quebec, Three Rivers
and Matane.
.
Emile Berthiaume of Malartic will open his
new Royal Theatre there soon . . . T. Yanakis
has purchased the Municipal Theatre at St.
. Gabriel de Brandon
plans a new theatre at
. Adrien Lapierre
Beauharnois ... A
screening and party was given by the local
Columbia staff for Ruby Lemire, secretary
to William Elman, district manager. She is
leaving to be married. Parting gifts included
a silver tray, a hors d'oeuvre dish and a
carving set.
Gratien Gelinas, French-Canadian comedian,
was presented a medallion by the Quebec
Canadian Authors Ass'n when his "Tit-
Coq" opened there. "Tit-Coq" created a record
in Montreal with 200 consecutive performances
.
. "Music Hall de Paris," which
had a successful week at His Majestys, has
been transferred to the Monument National.
A youthful French-Canadian actress, Arlette
Thomas, native of Quebec City, missed
by a single vote the honor of being styled
the comedienne "the revelation of the season"
in Paris. She will shortly be seen in
a new Parisian film, "Le Paradis des Pilotes
Perdus" (The paradise of Lost Pilots).
'Parallel' Being Shown
Again as 'Invaders'
TORONTO— "The Invaders" is the new title
of a feature that has been reissued in Canada
after having played first run situations
seven years ago as "49th Parallel." This British
picture was produced to alert Canadian
people to the possibility of attack by the
Nazis, the theme being the presence of a
German submarine in northern Canadian
waters.
The revival engagement of one week under
the new name was at
the Famous Players"
Victoria in the heart of Toronto. The
film appeared as "The Invaders" on theatre
screens in the United States.
SCREEN COATING AND
MASKING PAINT
PROMPT SHIPMENT
DRIVE-IN THEATRE MFG. CO.
''^llfZ'"
BOXOFFICE June 11, 1949 93

. . Sam
: . The
. . Alex
TORONTO
\X7alter Balsdon, 70-year-old doorman of
the Famous Players' Eglinton in north
Toronto, was the holder of a sweepstakes
ticket on Highland Three, one of the minor
prize winners in the derby at Epsom Downs
. . . Monica Mugan, popular member of the
press gang, is leaving for England to be
married.
About 80 members of the Toronto tent
turned out for the Variety Club meeting to
hear a report by Morris Stein, first assistant
chief barker, on the convention at San Francisco
. . . Manager Wannie Tyers of the
Odeon-Toronto and Dalton Waller, who looks
after the restaurant in the theatre, entertained
members of the Toronto Fish and
Game Ass'n at a fish dinner and a performance
of "The Blue Lagoon" after their
return from an outing to Georgian Bay.
Manager Slaw Meretsky of the Centre at
Windsor has added five acts of vaudeville
to the theatre's program. The stage show is
scheduled for 9 p. m. . Fingold expects
to open new theatres at Midland and
at West Hill in July. The one at West Hill,
near Toronto, seats 450 .. . Ben Okun of Toronto
is going ahead with a building at
Kitchener in western Ontario, which will include
a theatre, stores and apartments. At
nearby Scarboro, Nat Taylor has started an
850-seat theatre which will open in the late
fall.
. . Nearly
.
H. C. D. Main, president of the Motion Picture
Theatre Ass'n of Ontario, has become
the first president of the Kinsmen Ser'vice
club at Sutton, Ont., where hs father is
manager of the Simcoe Theatre .
everybody in the trade is driving to Bloor
street to inspect the new head office building
of 20th Century Theatres Rio,
a Quonset-type theatre, has been opened by
Douglas Wark at U.xbridge, on Lake Scugog,
just in time for the summer-colony patronage.
Equipment is by Perkins Electric.
Toronto Stores Protest
Giveaways in Theatres
TORONTO—The giveaway situation here
reached something of a crisis when the subject
of theatre premiums came before the
board of police commissioners following complaints
from organized groups of retail merchants
that the patronage inducements were
providing mifair competition for storekeepers.
One such organization was the Ontario
Retail Hardwax-e Ass'n.
It was brought out that 17 local exhibitors
have adopted a premium policy and there
were indications that the list would continue
to grow. The larg'e theatre circuits are opposed
to a regular policy of giveaways, it was
pointed out, but the independent theatres,
with a few exceptions, have reached the stage
where they are emphasizing the giveaways.
The question of the jurisdiction of the police
commissioners in the matter was raised.
After a preliminary discussion, the subject
was tabled until -x police board meeting in
June when a report will be made following
a study of the situation.
During the war the dominion government
placed a ban on the introduction of premiums
at any theatre in a move to conserve
labor and materials.
Toronlo Grosses Off OTTAWA
During Heat Wave
TORONTO—Judging by the throngs at the
Woodbine, local people were more interested
in horse racing than in theatres last week.
"Mr. Belvedere Goes to College" kept going,
however, in a fouj'th week at the Eglinton
and University, while "Little Women" qualified
for a second week at Loew's. After weeks
of cool weather Toronto finally sweltered in
a heat wave and theatre patronage suffered.
(Average Is 100)
Biltmore For Me and My Gal (MGM); Dangerous
Partners (MGM), reissues 85
Danforth and Humber Loolc Before You Love
(EL), Angel in Exile (Rep) 90
Fairlawn—Hed Hiver (UA), Who Killed 'Doc'
Bobbin? (UA) 90
Hyland Saraband (EL); Lover Come Back (Col),
reissue 90
Imperial Knock on Any Door (Col) „ 105
Loew's—Little Women (MGM), 2nd wk 100
Odeon Toronlo Since You Went Away (UA),
reissue 105
Shea's— It Happens Every Spring (20th-Fox) 105
Tivoli ^Canadian Pacific (20th-Fox); Centennial
Summer (20th-Fox), reissue 90
University and Eglinton ^Mr. Belvedere Goes to
College (20th-Fox), 4th wk 85
Uptown— City Across the River (U-I)..._ 95
Victoria Lady of Burlesque (UA); Guest in the
House (UA), reissues 85
'Belvedere' Leads Grosses
In Vancouver
'VANCOU'VER-Summer temperatures and
competition from outdoor amusements hit
trade in local first runs. "Mr. Belvedere Goes
to College" was the lone exception, beating
"Sitting Pretty" grosses at the Strand.
Capitol—The Fan (20th-Fox) Fair
Cinema Poison (Cardinal) : Good
Orpheum Flaxy Martin (WB) Poor
Paradise -Flight Lieutenant (Para); Only Angels
Hove Wings (Col), reissues Fair
Park La Tosca (Alliance) Fair
Plaza Family Honeymoon (U-1), 2nd d. t. wk Fair
Stale—This Is the Enemy (Artkino) Poor
Slrand Mr. Belvedere Goes to College
(20th-rox)
Studio Shoe-Shine
- -
(Alliance), 2nd wk
Excellent
Good
Vogue Mexican Hayride (U-I) Fair
Trade at Calgary Houses
Sho'ws Downward Trend
CALGARY—Attractions at local first runs
offered little inducement to patrons, and trade
generally was only fair. Tlie documentary
style of "Canon City" appealed to some theatregoers,
but jailbreaks are not of wide interest
here.
Capitol The Accused (Para) Fair
Grand Canon City (EL), split with Hollow
Triumph (EL); The Girl From Manhattan
(UA)
Fair
Palace—The Set-Up (RKO); Clay Pigeon (RKO). ...Fair
Theatres Liable for Loss
Of Some Film Shipments
TORONTO—The Canadian Motion Picture
Distributors Ass'n has informed exhibitors
that theatres are liable for the loss of a film
shipment under the general contract of some
distributing companies. In most of the contracts,
the film is assumed to be delivered
to the exhibitor once it has been turned
over to a common carrier by the distributor.
In case of loss, the replacement value of
black prints is placed at eight cents a foot
and 15 cents for Technicolor. It is pointed
out that some exhibitors have insurance protection
against loss of film in their actual
possession but there are many theatres which
do not have insurance coverage for films in
transit or even for prints at a theatre.
T ouis 'Wolfe has introduced china giveaways
at his Strand, which opened recently in
the Ottawa South suburb. The iiearest opposition
to the Strand is Fred Robertson's
Mayfair, where chinaware premiums have
been offered since late last fall ... A reconstruction
program has been arranged for
the Famous Players' Regent here, and the
theatre is expected to be closed in July. A
modern entrance will be one of the new features.
Henry Marshall is manager of the
Regent.
. . . Television programs
Several circuit theatres in Ontario have
been closed for extensive alterations. The
Allen's Palace at New Toronto, which seats
400, has been remodeled whUe the Alhambra,
operated by Famous Players in Toronto, is
now dark for the same reason. The Alhambra
was one of the vei-y first units of the
Famous Players' chain
are to be available here at last, not
because of the Canadian Broadcasting Corp.
which has yet to make its TV start, but because
of the opening of a television studio
at Ogdensburg, N. Y., 55 miles from the Canadian
capital.
With the observance of Monday (6i as a
legal holiday, a number of Ottawa theatres
staged Sunday midnight shows, permitted
locally under police regulations in conjunction
with a holiday. Very few stores were
closed, although government offices, banks
and schools closed for the day, honoring the
king's birthday . . Will McLaughlin, veteran
.
reviewer of the Ottawa Journal, is regaining
his strength after an operation at the
Ottawa Civic hospital.
Manager Ford of the Odeon, Kingston,
Ont., staged a month-long competition for
members of the Movie club in connection
with the attendance at the Saturday morning
performances for the juveniles. A radio
receiving set was the prize. To stimulate
patronage. Ford has been distributing free
comic books for the club shows . J.
Thomas has been elected president of the
Ottawa branch of the National Film Society
of Canada. A feature of the annual meeting
was the screening of the British film, "Love
on the Dole."
'Years' Is Grossing High
On Canadian Prairies
CALGARY—Attendance percentages on
"The Best Years of Our Lives" in the smaller
hamlets on the prairies are creating a record
of sorts. Business on the subsequent run this
spring has been uniformly at a peak whereever
it has played in this area, according to
RKO figures.
A sample of recent Alberta engagements
confirm this. At the Capitol Theatre in
Grande Prairie, where the population is
2,500, the admissions for the four-day engagement
totaled 2,448. At Daysland, a
hamlet of 300, the four-day run brought 916
attendance. Another small hamlet of 300 was
Beaverlodge, where in three days 680 paid
admissions. In the smaller Big Valley of
150 folk, 217 cashed in. At Bonnyville, where
only 250 men, women and children abide,
and the Century Theatre generally opens
only two days a week, "Best Years" ran
three days and packed in 837 patrons.
94 BOXOFFICE June 11, 1949

BOXOFrlct BAMUMtitn • tAnujuuH HA& not &At
FEATURE CHART • REVIEW DIGEST • SHORTS CHART
SHORTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS
BookinGuid
BOXOFFICE
FIRST RUN REPORTS
This chart shows the records made by
key cities
picttires in five or more of the 21
checked. As new runs are reported, ratings
ore added and averages revised.
BAROMETER
TOP HITS OF THE WEEK
The Barkleys of Broadway
Cincinnati 200
*The Red Shoes—
Pittsburgh 200
Computed in terms of percentage in
relation to normal grosses. With 100
per cent as "normal," the figures
show the percentage above or below
that mark.

Wed.—Frank
EXHIBITOR HAS HIS SAY
ABOUT
PICTURES
Just as the Barometer page shows first run reports on current pictures, this
department is devoted for the most part to reports on subsequent runs, made
by exhibitors themselves. A one-star contributor is new, two stars means the exhibitor
has been writing in for six months or longer, and a three-star contributor
is a regular of one year or more, who receives a token of our appreciation. All
exhibitors welcome.
COLUMBIA
Blondie's Reward (Col)—Penny Singleton,
Arthur Lake, Larry Simms. Better than average
Blondie picture. It has plenty of laughs.
I also had a Technicolor short called "A Day
at the Fair" and this got me a good many
extra patrons. Play on a Saturday playdate
as I did. Weather: Clear.-—Kenneth Clem,
Earle, Taneytown, Md. Small town.
*
Gallant Blade, The (Col)— Larry Parks,
Marguerite Chapman, Victor Jory. This is a
program picture in color. Business was poor
and I took a loss on it.—E. M. Freiburger,
Paramount, Dewey, Okla. Small town. * * *
Knock on Any Door (Col)—Humphrey Bogart,
John Derek, AUene Roberts. In my personal
estimation, a very good picture, well
done, and well acted. The subject matter is
good, too. Bogart is not popular here, although
in this picture his acting was outstanding.
Played Wed., Sat. Weather: Fine.
M. W. Mattecheck, Mack, McMinnville, Ore.
Rural and city. * * *
Mating of Millie, The (Col)—Glenn Ford,
Evelyn Keyes, Ron Randell. One of the surprise
hits for us. Everybody liked it and we
did an excellent business. Played Sat., Sun.,
Mon.—Bob Halliday, Willamette Valley, Albany,
Ore.
*
General.
Walking Hills, The (Col)—Randolph Scott,
Ella Raines, William Bishop. This picture was
not up to expectations. Randolph Scott is
miscast but the singing of the Negro, Josh
White, saves it from being a complete flop.
I ordered six-sheet a on it and made it pay.
Hope they don't ruin Randolph Scott for me
here with more of this type. Played Sun.,
Mon. Weather: Fair.—Paula Welch, Star, Rising
Star, Tex. Small town and rural.
*
West of Sonora (Col)—Charles Starrett,
Smiley Burnette, Steve Rollins. This is extra
good—one of the best westerns ever seen of
the Durango Kid series.
These always satisfy.
The comedy short, "Are Husbands Necessary?"
with Hugh Herbert was so good that
I had to run it three times. Weather: Good.
—W. H. Swan, Auditorium, Roscoe, S. D.
Rural. * * *
EAGLE LION
T-Men (EL)—Dennis O'Keefe, Mary Meade,
Alfred Ryder. Played this one late and sorry
we ever got it. Maybe it was the title, but
our boxoffice was off 72 per cent on this one
and with us—that's worse than terrible. The
picture was fair but documentaries don't go
in small towns. Played Sat., Sun., Mon.
Bob Halliday, Willamette Valley, Albany,
Ore.
*
METRO-GOLDWYN-MAYER
Alias a Gentleman (MGM)—Wallace Beery,
Tom Drake, Dorothy Patrick. A good family
comedy with Wallace Beery at his usual best.
Everybody seemed to enjoy it and we did
average business. Played Tues., Wed.
Weather: Good.—Mrs. Joyce C. Graham, Portland,
Portland, Tex. Oil field, Latin Ameri-
Julia Misbehaves (MGM)—^Greer Garson,
Walter Pidgeon, Peter Lowford. She sure
does. This is a fine picture, though, and
should please any audience. Played Sun.,
Mon., Tues. Weather: Bad.—Bill Leonard,
Leonard, Cedarvale, Kas. Small town and
rural patronage. * * *
Luxury Liner (MGM)—George Brent, Lauritz
Melchior, Jane Powell. No one con argue that
this wasn't a lovely picture, but I can only
report that we didn't do business with it.
Played Mon., Tues.—Harland Rankin, Erie
Theatre, Wheatley, Ont. General patronage.
* * »
San Francisco (MGM) — Reissue. Clark
Gable, Jeanette MacDonold, Jack Holt. This is
as terrific as ever and they came back to see
it again. The earthquake is realistic enough
to bring a few screams from women patrons.
Played Wed., Thurs. Weather: Warm.—Mrs.
Pat Murphy, Queen, HoUiday, Tex. Oil
field. * * *
Southern Yankee, A (MGM)—fled Skelton,
Brian Donlevy, Arlene Dahl. Everyone seemed
to enjoy this one, although it fell below "The
Fuller Brush Man." Personally, I thought it tops
for a Skelton comedy. But what I think
doesn't sell seats sometimes. Played Sun.,
Mon. Weather: Fair.—Lloyd Hutchins, Pangburn,
Pangburn, Ark. Rural. * * *
OThree Musketeers, The (MGM)—Lana Turner,
Gene Kelly, June Allyson. Why do the
film salesmen insist on making you buy
something when you know it is not for your
community? That is what happened in this
case and it sure was a flop. It might be all
right for cities, but small towns, bewarel
Played Sun., Mon. Weather: Nice.-—Morcella
Smith, Vinton, McArfhur, Ohio. Small
town. * * *
Words and Music (MGM)—Perry Como, Judy
Garland, Lena Home. We were disappointed
in this one. It is not up to the Metro standard
for musicals. No one walked out but the
crowd got very restless and noisy. Without
Technicolor this picture would have been a
flop. It is too long and too much the same
solo singing and plain talk. Played Sun.,
Mon. Weather: Clear.—R. V. Rules, Alco,
*
Harrisvllle, Mich. Mixed.
MONOGRAM
Bomba, the Jungle Boy (Mono} — Johnny
Sheffield, Peggy Ann Garner, Onslow Stevens.
Johnny Sheffield's first jungle picture has lots
of animals and will draw young and old.
Johnny Sheffield and Peggy Ann Garner make
a good team. Better than average draw.
Played Wed., Thurs. Weather: Warm—L,
Brazil jr., New, Bearden, Ark. Small town. * * *
Kill the Fatted Cali:
A 'Prodigal' Returns
n TTACHING a clipping from EHHS
which he had contributed 20 years
ag-o, G. W. Wooten of the Tex Theatre at
Poth, Tex. thinks if is about time he contributed
again. At that time he had the
L'Arcade Theatre at Torktown, Tex. and
was commenting on "The Wild Party,"
one of Clara Bow's pictures.
"Story pretty weak. Clara's performance
okay but she doesn't seem to fit into
this picture. Eight reels," he reported.
"Would like to express my appreciation
to the exhibitors who have been
regular contributors to this department,
which we all find so valuable," he adds.
"Quite a bit of time has staggered by
since my last one, so will let yon figure
out the star rating on mine."
Looks like we'll have to put you in the
"rookie" class, G. W., with only one star.
But we're glad to welcome you back.
This One Recommended
By O. A. Fosse, Iowa
MATING OF >nLLIE, THE (Col)—
Glenn Ford, Evelyn Keyes, Ron Randell.
If you have not played this yet, you have
passed up a good show. Evelyn Keyes
and Glenn Ford turn in a perfect score
flavored by humorous situations, smart
dialog, and a story tliat clicks in small
towns. Played single here but would be
an excellent top half. Played Sat., Sun.,
Mon. Weather: Good.—O. A. Fosse, Community,
Ridgeway, Iowa. Small town. * * *
Panhandle (Mono) — Rod Cameron, Cathy
Downs, Reed Hadley. We had excellent business
and all were pleased with this superwestern.
Our people prefer black -and white
over sepiatone but otherwise the picture was
tops. Played Thurs., Fri., Sat. Weather: Fair.—
Earl A. London, State, Olivet, Mich. Small
town, *
rural and college.
16 Fathoms Deep (Mono)—Lon Chaney jr.,
Arthur Lake, Tanis Chandler. Patrons were
well pleased with this one—and we did well
in spite of bad weather. Anscolor not so
good—but excellent photography made up
for it. Don't be afraid to push this one—it
will please. Played Sun., Mon. Weather:
Rain.—G. W. Wooten, Tex, Poth, Tex. Small
town.
*
PARAMOUNT
Beyond Glory (Para)—Alan Ladd, Donna
Reed, Tom Neal. The trailer wasn't right.
Patrons stayed away in great crowds the first
night—then word got around and we had a
packed house the second night. A story with
a real message, and a different kind of message.
Played Tues., Wed. Weather: Fair.
Mrs. Joyce C. Graham, Portland, Portland,
*
Tex. Oil field, Latin American.
Dynamite (Para)—William Gargan, Virginia
Welles, Richard Crone. Not even a good programmer.
If you have bought it, be sure to
double bill it. Played Thursday. Weather:
Fair.—Paula Welch, Star, Rising Star, Tex.
*
Small town and rural.
Foreign Affair, A (Para)—Jean Arthur, Marlene
Dietrich, John Lund. Onions and seallions
to this! The lowest gross on Sun., Mon.
in our entire history and the weather was
perfect. The name killed it, in the first place.
It is not of continuing current interest. Farmers
in Minnesota aren't vitally concerned with
postwar Berlin, I guess. Marlene doesn't seem
to charm like younger, gayer gals. A little
of Jean Arthur's voice goes a long way. The
scenes in the tavern were monotonous and
unattractive. The laughs were chuckles, not
belly laughs. Lay off if you have a rural
or small town patronage. You'll make no trip
to the bank Monday after playing thisl-
Robert and Ellouise Halstead, Tri-Town, Lindstrom,
Minn. Small town. * * *
RKO RADIO
Arizona Ranger, The (RKO)—Tim Holt, Jack
Holt, Nan Leslie. Just another western, not
as good as the average. At least, that's what
my patrons told me. Doubled with "Variety
.
Time." Played Tues., Sabin,
Majestic, Eureka, Mont. Small town. * *
Berlin Express (RKO)—Merle Oberon, Robert
Ryan, Charles Korvin. How low can a
midweek gross get? And with a western cofeature,
too. Summer is really here but I
hope this is not a sample of what I'm to
expect. The picture is deep and there's too
much foreign talk for an American audience.
Played Tues., Wed. Weather: Good.—Ralph
Raspa, State, Rivesville, W. Va. Small
town. • * *
Fort Apache (RKO)—John Wayne, Henry
Fonda, Shirley Temple. A natural for any
BOXOFnCE BookinGuide :: June 11, 1949

"
situation—especially for rural districts. Well
liked by all. When pictures are made to satisfy
all tastes, you get satisfaction both from
your customers and from the boxoiiice. Played
Sat., Sun. Weather; Good.—W. H. Swan,
Auditorium, Roscoe, S. D. Rural. * * *
Melody Time (RKO)—Disney feature with
Roy Rogers, Sons of Pioneers, Ethel Smith.
Free tickets, tax paid, were mailed to every
"small fry" in the trade territory and they
brought along enough adults to make this
break even. This is good fare for either
adult or child and we received a nice lot oi
thank-you mail from the small fry so built
up some good will, but 100 free tickets were
not used because roads were impassable.
Played Wed., Sat. Weather; Torrential rains,
bad roads.— J. C. Van House, Sun, Kenesaw,
Neb. Rural. * * *
Race Street (RKO)—George Raft, William
Bendix, Marilyn Maxwell. This is one of
George Raft's better pictures, full of action
and suspense. It seemed to please all crowds
about average. William Bendix is good in his
role as a policeman. Played Thurs., Fri., Sat.
Weather: Fair.—R. W. Burgess, Roxy, Mc-
Clusky, N. D. Rural and small town. * * *
Velvet Touch, The (RKO)—Rosalind Russell,
Leo Genn, Claire Trevor. Another in the
mystery line that didn't draw flies. Russell
is okay, but why such a vehicle for her to
play in? Played Fri., Sat. Weather; Cool.
D. W. Trisko, Ritz, Jerome, Ariz. Mining. * * *
REPUBUC
Caliiornia Firebrand (Rep) — Monte Hale,
Adrian Booth, Paul Hurst. This western did
above average business for us and the color
was good. Had many good comments on this
and it should make any small situation a
good weekend program. Play it. Played
Thurs., Fri., Sat. Weather; Fine.—H. J. Mc-
Fall, Lyric, Russell, Man. Rural and small
*
town.
Gallant Legion, The (Rep)—Bill Elliott,
Adrian Booth, Joseph Schildkraut. A fair picture
depicting life of the Texas Rangers. Not
too much draw for here. Played Tues., Wed.
Weather: Okay.—D. W. Trisko, Ritz, Jerome,
Ariz. Mining. * * *
SCREEN GUILD
Bar 20 (SG)—Reissue. William Boyd, Andy
Clyde. This is a very good western with an
above average cost. It even has Robert
Mitchum in it. The advertisement didn't play
this up, so keep it in mind. Business was
good. Played Fri., Sat. Weather: Good.
Ralph Raspa, State, Rivesville, W. Va. Small
town. * * *
20th CENTURY-FOX
Belle Staix (2Qth-Fox) — Reissue. Randolph
Scott, Gene Tierney. A lot of action and
breath-taking scenes. Gene Tierney was
pretty and did wonderful acting—the best
show I ever saw her in. 1 wonder how long
it took Gene and Randolph Scott to learn
that southern talk. It was really fine. Played
Fri., Sat. Weather: Nice, but there was an
alumni dance over at the high school.—Dorothy
and Lewis Hickok, Dream, Effingham, Kas.
Rural and small town. * *
Luck of the Irish (20th-Fox)—Tyrone Power,
Anne Baxter, Cecil Kellaway. This is only a
fair picture and was weak at the boxoffice,
even with the college to draw from. Perhaps
it will pay out in some small towns midweek
at a very low flat rental. Played Tues., Wed.
Weather: Fair.—E. A. London, State, Olivet,
Mich. Small town, rural and college.
*
Scudda Hool Scudda Hoyl (20th-Fox)—June
Haver, Lon McCallister, Walter Brennan. The
best all around small town attraction on the
market. It's swell—it's grand—it's entertainment
what is enlertainmentl Thanks, Fox!
Frank Sabin, Majestic, Eureka, Mont. Small
town. * *
Unfoithlully Yours (20th-Fox) — Rex Harrison,
Linda Darnell, Rudy Vallee. This picture
should have been put on the slow boat to
China. I had no walkouts but then 1 had
no one to walk out. The thing (whatever it
is) is a flop. Don't play it if you don't have to.
Played Wednesday. Weather: Clear.—Kenneth
Clem, Earle, Taneytown, Md. Small
town.
*
Yellow Sky (20lh-Fox)—Gregory Peck, Anne
Baxter, Richard Widmark. This is a good
western in black and white which would have
been a knockout in Technicolor. Business
was slightly above average and showed a
profit on the engagement.—E. M. Freiburger,
Paramount Theatre, Dewey, Okla. Small town
patronage.
UNITED ARTISTS
Intrigue (UA)—George Raft, June Havoc,
Helena Carter. Another George Raft picture
that didn't click. It seemed to have been cut
from the exact pattern of his other UA flops,
"Mr. Ace" and "Whistle Stop." I sure wish
the producers would give him a break and
give him a better role in the future. Played
Fri., Sat. Weather: Warm.—Philip Cohnstein,
Midway, Perrine, Fla. Rural. * *
Lucky Stiff, The (UA)—Dorothy Lamour,
Brian Donlevy, Claire Trevor. This picture
is okay and has a little of everything, including
some new gags. These main actors
See Whole Family Come;
Even Kids Don't Sleep
USO DEAR TO MY HEART (RKO) —
Burl Ives, Bobby Driscoll, Loana Fatten.
I am proud to be a showman when a
masterpiece of this calibre comes along.
Thanks to Disne.v for an evening of
grand family entertainment, and to RKO
for a very fair contract. It's a pleasure
to see the whole family come and not
even the kids go to sleep. We did about
ISO per cent of normal Sun., Mon. business.
Weather: Good.—R. V. Rule, Alco,
Harrisville, Mich. Mixed. •
put on a smooth show and the new actor is
good. This show is ideal for a preview.
Average draw. Played Sat. (preview), Sun.
Weather: Cloudy.—L. Brazil jr.. New, Bearden,
Ark. Small town.
* * *
UNIVERSAL-INTERNATIONAL
Abbott and Costello Meet Frankenstein
(U-D—Bud Abbott, Lou Costello, Lenore Aubert.
Abbott and Costello continue as our
best draw and although this wasn't as funny
as some, people seemed to
enjoy the spooky
parts and crowds were good — 'way above
average. If your patrons are A&C fans, don't
pass this one up. Played Sun., Mon., Tues.
Weather: Fair.—R. W. Burgess, Roxy, Mc-
Cluskey, N. D. Rural and small town. * * *
Countess of Monte Cristo, The (U-I)—Sonja
Henie, Olga San Juan, Michael Kirby. This
star doesn't draw too well here, but her
fans were well pleased with this picture. The
story is fairly good and there were excellent
skating sequences. A shame it could not have
been in color. Family fare. Played Thurs.,
Fri. Weather: Fair.—G. W. Wooten, Tex., Poth,
Tex. Small town and rural. * * *
Criss Cross (U-I)—Burt Lancaster, Yvonne
DeCarlo, Dan Duryea. This is an average
picture that won't make or won't break you.
I didn't have average business but then this
type of picture doesn't go over in this small
town. Do as you like on this. Played Mon.,
Tues. Weather: Clear first night, rain the
second. — -Kenneth Clem, Earle, Taneytown,
*
Md. Small town.
Jim Dunbar Cashes In
On Star Appearances
I SURRENDER, DEAR (Col) — Gloria
Jean, Daiid Street, Don McGuire. Here
is a little better than average program
picture that is quite entertaining. Two
of the supporting stars were appearing
at a local night club and I made an arrangement
for their appearance on the
stage in conjunction with their picture.
The audience enjoyed it and so did I.
Played Tues., Wed. Weather: Cloudy
and warm.—Jim Dunbar, Roxy, Wichita,
Kas. Subsequent run. *
WARNER BROS.
Adventures ol Robinhood (WB) — Reissue.
Errol Flynn, Olivia DeHavilland, Claude
Rains. A good reissue that held up at the
boxoffice and was far superior to the new
pictures of this type. Fair rental. Played
Thursday only. Weather: Fair.—Paula Welch,
Star, Rising Star, Tex. Small town and
*
rural.
Embraceable You (WB)—Dane Clark, Geraldine
Brooks, S. Z. Sakall. A nice little programmer,
suitable for double billing only.
Played Wed., Thurs. Weather: Mild.—Harland
Rankin, Beau, Belle River, Ont. Gen-
Fighter Squadron (WB)—Edmond O'Brien,
Robert Stack, John Rodney. Business was
average for this marvelous show. It is of top
quality but it missed doing top business for
three reasons (1) It had no women in it. (2)
People confused it with the reissue, "Eagle
Squadron" starring the same Robert Stack.
(3) My competition had another one of those
MGM hits. Played Sun., Mon. Weather;
Good.—Ralph Raspa, State, Rivesville, W. Va.
Rural.
Fighting 69th, The (WB)—Reissue. James
Cagney, Pat O'Brien, Dennis Morgan. Good
attendance—an oldie with lots of punch. A
welcome relief from our usual western on
Saturday. Competed with "Buccaneer Days
celebration in Corpus Christi, but business
was still good. Played Sat., matinee and
night. Weather: Fair, mild.—Mrs. Joyce C.
Graham, Portland, Portland, Tex. Oil field,
Latin American.
John Loves Mary (WB)—Ronald Reagan,
Jack Carson, Wayne Morris. A very good
comedy in my estimation, but some thought it
a little too silly. It did not do the business
that it should have, but fine weather and
daylight saving time is playing havoc with
our business. Played Wed., Sat. Weather:
Extra fine.—M. W. Mattecheck, Mack, Mc-
Minnville, Ore. Rural and city.
yjohnny Belinda (WB)—Jane Wyman, Lew
Ayres, Charles Bickford. What d wonderful
picture this turned out to be for usl The comments
were all good. Every situation should
play it. Give us a few more pictures like
this and our worries will be over. We honestly
think Warners is a company to watch.
It has some wonderful product coming up.
Played Sun., Mon. Weather: Fair.—Walt Sayler,
Dakota, Wishek, N. D. Rural and small
town.
June Bride (WB)—Bette Davis, Robert Montgomery,
Fay Bainter. Something new for
Bette Davis—a comedy for the trade. Robert
Montgomery was the main comedy, but Davis
was more interesting as portrayed than in
heavy dramas. Those patrons who came enjoyed
themselves, however. I believe Davis
killed her popularity with the majority in her
past roles. Co-featured with "Bells of San
(Continued on page 14)
BOXOFFICE BookinGuide :: June 11, 1949

FEATURE CHART
release aate. iroaucuon nuxnoer is ai ngni. i^iuiu^er in poreauieut^s ib zuuuiu^ imiv, as
iumished by home office of distributor; checkup with local exchanges is recommended.
R ia review date. PG—is Picture Guide page number. Symbol U indicates BOXOFTICE
Blue Ribbon Award Winner. Symbol © indicates color photography.
I
AUGUST 7
(lOJ) Drama 830
THE SEARCH
.Montgomery CUft
.Mine .MacMabon
li—Mar. 20—PG-914
AUGUST 14
AUGUST 21
AUGUST 28
^
SEPTEMBER 4 SEPTEMBER 11 SEPTEMBER 18
ID (54) Western 967 (87) Drama 941 (76) Adv-Drama 942 |3i] (79) Western 982 [a] (66) M'drama 916 |i6] (76) Adv-Dr 903 (91) Drama 128
TRAIL TO U^REDO
LULU BELLE
THE BLACK ARROW ©THE STRAWBERRY GENTLEMAN FROM BLACK EAGLE, THE WALK A CROOKED
Dorothy Laraour
Charles SUrrett
L,ouls Hayward
ROAN
NOWHERE
STORY OF A HORSE MILE
George Montgomery
Smiley Burnette
Janet Blair
Gene Autry
Warner Baxter
William Bishop
Dennis O'Keefe
Albert Dekker
Jim BannoD
George Macready
Champion
Fay Baker
Virginia Patton R—Sept. 11—PG-96
Otto Kruger
Virginia Maxey
Edgar Buchanan
Gloria Henry
Luis Van Rooten
Gordon Jones
g (62) Act-Mus 91
B^July 17—PO-951
R-^une 19—PO-943 Rhys Williams
Jack Holt
R—Oct. 2—PG-973 R—Sept. 4—PG-965
SINGIN' SPURS
R—July 10—PG-949 R—Mar. 6—PG-907
Hoosier Hotshots
[1]
(79) M'drama 827 (61) Drama 831 Reissues
[5] (76) Outd'r-Dr 901 [l2](64)(95) Docum 902 g i
(62) Act-Dr
[U
THE AMAZING MR. X LADY AT MIDNIGHT ja (86) Comedy 847
©NORTHWEST ©OLYMPIC GAMES IN THIS CORNER
(formerly THE
lilchard Denning
tOLD THAT GHOST
STAMPEDE
OF 1948
Scott Brady
SPIRITUALIST)
h'ruiices Kafferty
Abbott -CosteUo
Joan Leslie
(2 versions)
Annabel Shaw
Turhan Bey
li;Uph Dunn
ra (96) Comedy 850
James Craig
Bill Stern, Commen. Jimmy MUlican
Lynn Barl
Nana Bryant
Jack Oakle
Ted Husing B—Sept. 4—PG-96
Catliy O'Donnell
1(—July 24—PO-954 HIRED WIFE
ChUl Wills
R—Sept. 25—PG-971
Rosalind Russell
R—July 10— Pa-850
R—Aug. 7—Pa-958
Brian Alieme
[T| (98) Musical 901
©LUXURY LINER
Jane Powell
Laurltz Malctalet
George Brent
iJ^anccf Gi/ford
B—Aug. 21-PO-86J
SEPTEMBER 25
g
(90) Comedy 902
A SOUTHERN YANKEE
Bed Skelton
Arlene Dalil
Brian Donlevy
R—Aug. 7—PQ-968
[|] (109) Drama 4723
SO EVIL, MY LOVE
Kay Milland
Ann Todd
Qeraldine Fitzgerald
Leo G. Carroll
R—May 22—PO-933
sj (79) Drama 471i 15] (53) Western 4753
g| (63) Western 4763
1AICHAEL O'HALLORAN FIGHTING RANGER SILVER TRAILS
icotty Beckett
lohimy Mack Brown Jimmy Wakely
Ulene Roberta
Raymond HattoD
(pristine Larson
Tommy Cook
Dub Taylor
Isabel Jewell
li^une 19—PG-944
^
(116) Comedy 4724
FOREIGN AFFAIR, A
Jean Arthur
John Lund
Marlene Dtetrlck
William Nelf
Boyd Darts
R^une 12—PG-941
^
(69) Mystery 4720 [6] (68) Mualcsl 4721
THE GOLDEN EYE THE MUSIC MAN
lioland Winters
R-^uly 24—PG-963
laaire Trevor g (107) Blog-Dr AAIO
Charles Blckfo>'d
OTHE BABE RUTH
STORY
William Bendii
R-^uly 31—P(}-965
3^ (83) Drams 472b
aEYOND GLORY
Alsn Lsdd
Donna Beed
George Mscresdy
George Coulourla
Henry Travers
B^uly 19—Pa-»44
[l9| (66) M'drama 4802
JOE PALOOKA IN
WINNER TAKE ALL
B—Aug. 28—PO-963
^
(89) Mystery 4801
SORRY, WRONG |l
NUMBER
n
Barbara Stanwyck
(
Burt Lancaster
J
^ I
Ann Blctiards i
Wendell Corey
B—July 31—PO-966
[
Special
JH) (97) Drama 961
THE VELVET TOUCH
Rosalind Russell
Leo Genn
Clalrt Trevor
Sydney Greenstreet
R—July 24—PG-963
|Io] (60) M'drama 716
DAREDEVILS OF THE
CLOUDS
Robert Livlngstoo
.Mae Clark
.lames Cardwell
B—July 31—PG-96B
^ 61) Outd'r-Dr 4802
JUNGLE GODDESS
George Beevei
(76) Comedy 583
TEXAS, BROOKLYN
AND HEAVEN
8—July 24—Pa-9B4
^
(86) Drams 587
PITFALL
Dick Powell
R—Aug. 7—PO-967
(109) Drama 668 (89) Comedy 667 (89) Drama 669 (82) Mus-Com 670 (88) Drama 671 (90) Mus-Com 672
©TAP ROOTS
MR. PEABODY AND LARCENY
ONE TOUCH OF VENUS THE SAXON CHARM FOR THE LOVE OF
Van Henin
THE MERMAID John Payne
Ava Gardner
Robert Montgomery MARY
Snsan Hayward
William PoweU
Joan Caulfield
Dick Haymes
Susan Hayward
Deanna Durbin
Ward Bond
.\nn Blytli
Dan Doryea
Bobert Walker
John Payne
Edmond O'Brien
R-^uly 3—Pa-947 Irene Hervey B—Aug. 14—PO-959 R—Aug. 28—Pa-964 R—Sept. 11—PG-967 Don Taylor
B—Sept. 4—PO-966
Andrea Ring
10—P(}-949
R^uly
14] (118) Comedy 702 |2i] (80) M'drama 732
3LIFE WITH FATHER EMBRACEABLE YOU
rtilliam PoweU
Dane (lark
Irene Dunne
Geraldine Brooks
Elizabeth Taylor
Z. Sakall
ti^dmund Gweno
Wallace Ford
Zasu Pitts
R—July 31—PO-96B
R—Aug. 23—PO-8B0
Group 1
Special
Group 2
Group 6
(59) Mus-Rcvlew 902 (fj (114) Com-Dr 962 (T] (63) Mystery 905 [n] (65) Mys-Dr 822
VARIETY TIME GOOD SAH
BODYGUARD
MYSTERY IN MEXICO
Leon Errol
Gary Cooper
(jswrence Tlemcy WlUiam Lundlgan
Edgar Kennedy
Ana Bbertdaa
Prlsellla Laos
Jacqueline Wliitc
Jack Pasr
l£dmund Lowe
PbUip Reed
Ricardo Cortea
Frankle Carta
Join Lorriog
Steve Brodle
Tony Barrett
R-^uly 7—P(3-958
B-^ulj 31—PG-9B8 B—Sept. 4—PG-NI B—July 3—Pa-»48
^
(Tj (60) Act-Dr 718 \n\ (61) Drama 717 (60) Western 757
SONS OF ADVENTURE OUT OF THE STORM DESPERADOES OF
i^nn Boberts B—Sept. 25—PO-971 DODGE CITY
B—Dec. 4—PG-992 [5] (67) Western 733 R—Sept. 11—PG-968
|T| (90) Drams 719 ©NIGHTTIME IN ^ (60) Western 741
AMSEL m EXILE
NEVADA
©SON OF GOD'S
Roy Bogers
COUNTRY
Jotm enroll
R—Oct. 30—PG-981 B—Sept. 25—PO-971
B—Jan. 1—PG-1040
(81) Western 4801 Reissues
Reissue
THE RETURN OF [3] (62) Western HC23 |lo] (72) Comedy S-5
WILDFIRE
HIDDEN GOLD
FLIRTING WITH FATE
Richard Arlen
William Boyd
Joe B. Brown
B—Aug. 21—PO-962 Bussell Uayden
jT] (81) Comedy S-6
THAT'S MY BOY
Jimmy Durante
(106) Musical 826 (89) Musical S3i (61) Drams 828 (70) Outd-r-Dr 829 Reissues
(99) Com-Fantasy 837 (78) Drama 822 (139) Drama 6
WALLS OF JERICHO 3THAT LADY IN FIGHTING BACK THE WINNER'S CIRCLE (82) Drama 835 THE LUCK OF THE ESCAPE
©FOREVER AMBER
Linda Darnell
ERMINE
Paul Lsngton
Jean WUles
I WAKE UP
IRISH
Rex Harrison
Linda Darnell
Cornel Wilde
Betty Grable
Cary Gray
Morgan Farley
SCREAMING
T>Tone Power
Peggy (^immins
Cornel Wilde
Anne Baxter
Douglaa Fairbanks
Jean Rogers
Johnny Longdcn
Betty Grable
Anne Baxter
William HartneU R—Oct. 18—PO-866
jr.
R-^uIy 10—Pa-9li0 Cesar Romero B—Oct. 30—Pa-982 B—Aug. r—PO-967 Victor Mature
Cecil Kellaway
Normal Wooland
(64) Mystery 839
ffalter Abel
(126) Drama 534 Lee J. Cobb
B—June 6—PO-940
THE CREEPER
l!-^uly 17—PG-961
BLOOD AND SAND B—Sept. 4—PG-966
Bduardo Ciannelll
Tyrone Power
PC
o
Oct. (60) West-Reissue
THE LAW COMES TO
TEXAS
"Wild BUI" Eauott
Oct. (66) West-New Bel
SUNSET CARSON RIDES
AGAIN
Sunset Carson
Nov. (62) West-Reissue
RETURN OF DANIEL
BOONE
"WUd Bill" tailott
Dec. (58) West-Belssue
LONE STAR PIONEERS
"WUd BiU" EUlott
Jan. (66) West-Eetssue
FRONTIERS OF '49
"WUd BUI" EUlott
Feb. (61) West-Reissue
MAN FROM
TUMBLEWEEDS
"WUd BUI" Elliott
(77) Drama 584 [10] (61) Western 594 (126) West-Dr 585
|4] (57) Docum 58<
VICIOUS CIRCLE, THE FALSE PARADISE RED RIVER
OLYMPIC CAVALCADE
Conrad Nagel
WlUlam Boyd
John WajTie
Bill Stern, narrator
Frita Kortner
Montgomery C31ft R—Sept. 11—PG-967
Lyle Talbot
Walter Brennan
PUllp Van Zandt
Joanne Dru ^ (65) Jungle Dr 581
B-^une 6—PO-939
B-^uly 17—PG-962 URUBU
George Breakstone
B—Aug. 21—PG-961
JT] (86) Mus-Com 801
©TWO GUYS FROM
TEXAS
Dennis Morgan
Jack Carson
Dorothy Malone
R—Aug. 7—PG-957
Mar. (65) West-Belssue
IN EARLY ARIZONA
"WUd BUI" BUlott
Mar. (72) West-New Rel
RIO GRANDE
Sunset Carson
Evohn Keys
g
. Feb. ( .
LORNA
) nr-Rels3U6
DOONE
Margaret Lockwood
Apr. (58) West-Reissue
TAMING OF THE WEST
"WUd BUI' Elliott
Special
(48) Docum 907
DESIGN FOR DEATH
R—Jan. 1—PG-893
Group 6
ra (79) M'drama 821
RACE STREET
18-^uly 3—PG-948
25] (80) Drama B02
3R0PE
James Stewart
John Dall
Farley Granger
Constance Collier
B—Aug. 28—PO-963
May (60) Wesl-Reissue
PIONEERS OF THE
FRONTIER
"WUd BUI" EUlott
June (72) West-New Kel
©STALLION CANYON
Ken Kurtls
BOXOFFICE BookinGuide June 11, 1949

I
I
OCTOBER 2
CHECK RUNNING TIME WITH LOCAL EXCHANGES
(70) Spec-Act 104 [t] (GS) Mus-Iir 113
[y]
(56) Western 165 2T| (5'J) Outd'r-Dr 111 (98) llr.im.l 129
©THE LOVES OF
RIPLE THREAT SURRENDER. DEAR EL DORADO PASS RUSTV LEADS THE CARMEN
ili.inl Crane
(llorja Jean
Charles Starrett
WAY
Rita llayworlb
uru Henry
David Street
Sralley Bumette
I'ed Donaldson
R—Aug. 21—PG-961
-Set. 9—PG-975 Don McGuire
Elena Verdugo
.Sliaryn Moffett
R—Oct. 9—PG-975 Stete Darrall
lohn Litel
(79) Outd'r-llr 130
K—Dec. 11—P0-»»3 Ann Doran
OTHE UNTAMED
K—Oct. 16—PO-977 BREED
R—Oct. 23—PG-979
eissues
(102) Mystery 734 [3] (83) M'drama 904 ^To] (73) Drama 905 jlT] (62) Mys-Dr 906 Reissues
(119) Ad«. 738
D THE SCAR (also OADVENTORES OF BEHIND LOCKED
NTERNATIONAL LADY HOLLOW TRIUMPH GALLANT BESS DOORS
COUNT OF MONTE
rt;e Brent
Paul Uenreid
Gallant Bess
Lucille Bremer
CRISTO
.isil Rathbone
Joajl Bennett
Cameron Mitchell
Richard Carlson
Robert Donat
6] (117) Drama 737 fcXluaid Franz
.Vmh-ey Long
l)uiii;las Fowley
g (102) Adv 739
Y SON, MY SON
Leslie Brooks
Fuzzy Knight
Rair Harolde
SON gp MONTE
rlon Aberae K—Aug. 21—PO-961 R—July 31—PO-956 It—Sept. 18—PG-969
CRISTO
oj (87) West-Com AA8 (65) Western 4754
[10] (66) Comedy
[U
HE DUDE GOES WEST THE SHERIFF OF SMUGGLER'S
ddie Albert
MEDICINE BOW Leo Oorcey
4726
COVE
ale Storm
-May 1—PO-926
i] (S6) Wettem 47S7
Johnny Mack Brown Bowery Boys
HE RANGERS RIDE
Immy Wakely
roup I
(88) Drama 903
HE PEARL
edro Armendartz
ajia Glena Marques
—Feb. 21—PO-903
(90) Drama 714
J
OONRISE
ine Clark
lU [tussell
Jiel Barrymore
—Sept. 18—Pa-970
] (60) Western 758
ENVER KID
issues
(108) Corned; S-7
JKE OF WEST POINT
uis liayward
an Fontaine
(88) Comedy S-8
]
ISS ANNIE ROONEY
Irley Temple
(68) Comedy 840
IE GAY INTRUDERS
in Emery
mara Geva
Erlcksoo
if
y Kobertfi
-June 12—PG-942
(81) Comedy 590
E GIRL FROM
MANHATTAN
rotliy Lamour
orge Montgomery
arles Laugbton
gh Herbert
-Sept. 25— PG-972
OCTOBER 9
jT) (99) Comedy 903
JULIA MISBEHAVES
Greer Garson
Walter I'ldgeoD
Peter Lawford
BlUabetb Taylor
Cesar Komero
1;—Aug. 14—PO-960
(88) Mus-1'arcc 4S02
[U
ISN'T IT ROMANTIC?
Veronica Lake
.Maj-y Hatcher
.Mona Freeman
Billy DaWoUa
ft—Aug. ai—PQ-862
Group 1
(92) Drama 901
[|]
RACHEL AND THE
STRANGER
Loretta Young
VViUlam llolden
Robert Mltcbum
li—Aug. 7— PO-958
OCTOBER 16
H
OCTOBER 23
(81) Mystery 4803
NIGHT HAS A
THOUSAND EYES
Edward 0. Robinson
Gail Russell
John Lund
R-^uly 17—PG-951
Group 5
|l7| (121) Drama 917
MOURNING BECOMES
ELECTRA
Rosalind Kus.sell
Michael Redgrave
Rajmond Massey
Leo Genu
R— Dec. 6—PG-879
Reissue
(60) Western 4807 (60) Western 4808
]22] (64) Western He24
[U
MARK OF THE LASH DEAD MAN'S GOLD
STAGECOACH WAR
Lash LaRue
Lash LaKue
WUliara Boyd
Fuzzy St. John
{2l{ (81) Drama 4804
Is] (69) Docum 4803
HARPOON
SOS SUBMARINE
John Bromfleld
R—Oct.
It—
16—PG-977
Nov. 27—PG-990
(96) Cora-Dr 842 (68) Mys-Dr 843 (95) M'drama 841
UOAPARTMENT FOR NIGHT WIND
CRY OF
PEGGY
THE CITY
Cliaries Russell
Victor Mature
.leanne Grain
Virginia Clirlstine
Richard Conte
William Holden
Gary Gray
Fred Clark
Edmund Owenn
.lohn Ridgely
Sbelley Winters
Gene Lockhart
James Burke
R—Sept. 25—PO-972
Randy Stuart R—Sept. U—PG-968
li—Sept. 18—PG-969
(T) (62) Western 592 55] (90) Comedy 591 g2] (83) M'drama 596
STRANGE GAMBLE AN INNOCENT AFFAIR PLOT TO KILL
WUUam Boyd
(Also DON'T TRUST ROOSEVELT
YOUR HUSBAND) Selecled Films
Fred MacMurray R—No«, 6— PG-983
II—Sept. 4—Pa-966
[l|| (57) Docum 579
©THE ANGRY GOD
R—Oct. 30— PO-982
^
OCTOBER 30
1^ (71) Docum 905
©THE SECRET LAND
Commentators
Robert Montgomery
Robert Taylor
Van Heflln
R—Aug. 28—PO-9«3
^
(57) Western 4764
OUTLAW BRAND
Jimmy Wakely
Christuie Larson
24] (60) M'drama 713
CODE OF SCOTLAND
YARD
!—Sept. 18—PG-970
Reissue
|3l] (57) Outd'r-Muj 871
SHINE ON HARVEST
MOON
^
FEATURE CHART
NOVEMBER 6 NOVEMBER 13 NOVEMBER 20 1
[i] (83) Drama 4804
SEALED VERDICT
Ray Miilaiid
Florence Marly
Rroderick Crawford
John Holt
R—Sept. 11—PG-087
Group 2
Special
2^ (92) West-Mys 906 [t] (110) Mus-Com 952
STATION WEST
C^A SONG IS BORN
Dick Powell
Danny Kaye
ijme Greer
Virginia Mayo
Agnes Moorehead
Steve Cochran
Burl Ives
Esther Dale
R—Sept. 4—PO-986 R—Aug. 28—PG-964
[T] (86) Drama 720
ANGEL ON THE
AMAZON
R— Dec. 25—PG-998
[1]
(66) Western 861
SUNDOWN IN
SANTA FE
Allan "Rocky" Lane
jT) (94) Comedy 595
MY DEAR SECRETARY
Laraine Day
Kirk Douglas
Keenan Wynn
Helen Walker
Rudy Vallee
R—Sept. 11—PO-968
[n] (76) Drama 119 [l|] (66) Drama 118
LEATHER GLOVES RACING LUCK
Cameron Mitchell
Gloria Henry
Virginia Grey
Stiuiley Clements
Jane Nigh
David Bruce
Sam Levene R—Nov. 6—PG-983
R—Nov. 13—PG-986
(73) Act-Dr
[H] (85) Comedy 907
908
MILLION DOLLAR
LETS LIVE A LITTLE WEEKEND
Hetty Lamarr
Gene Raymond
Robert Cummlngs
Stephanie Paull
Anna Sten
Francis Lederer
Robert Sbayne
Patricia Shay
i;—Oct. 30—PG-981 B—Oct. 16—PO-977
[l2| (96) Comedy 904
NO MINOR VICES
liana Andrews
Liiii Palmer
Jane Wyatt
Louis Jourdan
R—Oct. »—PO-976
[t] (55) Western 4758
GUNNING FOR JUSTICE
.lohnny Mack Brown
Evelyn Flnley
Raymond Uattoo
ra (101) Comedy 4805
MISS TATLOCK'S
MILLIONS
Jolm Lund
Wanda Hendrlz
Barry Fitzgerald
Monty Wooiley
R—Sept. 18—PO-970
(95) Drama 844 (9S) Mus-Com 845
ROAD HOUSE ©WHEN MY BABY
Ids Luplno
SMILES AT ME
Cornel Wllda
Betty Orable
aicbard Wldoark Dan Dailey
CeiesLe Holm
Jack Oakle
R—Oct. 2—PO-974 June Havoc
R—Nov. 13—P(3-986
^
(67) Western 734
©GRAND CANYON
TRAIL
Roy Rogers
Jane Frazee
R—Nov. 27—PG-989
^
(70) Drama 593
HIGH FURY
Madeleine Carroll
Ian Hunter
Michael Rennle
-Nov. 13—PG-985
\W\ (81) M'drama 803
SMART GIRLS DON'T
TALK
Virginia Mayo
Bruce Bennett
Robert Hutton
R—Sept. 25—Pa-971
g
(102) Drama 804
OJOHNNY BELINDA
Jane Wyman
Lew Ayres
Charles Bickford
Agnes Moorefaead
R—Sept. 18—PG-970
(79) Drama 681 (86) M'drama 6S2 (112) Drama
KISS THE BLOOD ROGUES' REGIMENT DULCIMER STREET
OFF MY HANDS (Also Dick Powell
Richard Attenborough
THE UNAFRAID) Marta Toren
Alastalr Sim
Burt Lancaster
Vincent Price
Fay Compton
loan Fontaine
Stephen MeNally
Stephen Murray
Robert Newton B—Oct. ft—P(}-976 R—Nov. 13—PG-986
R—Oct. 16—Pa-»78
1^ (97) Comedy 805
JUNE BRIDE
Bette Davis
Robert Montgomery
Balnter
l''ay
Betty Lynn
Tom Tully
R—Oct. 23—PO-979
Oct. (76) M'dr. New B'l
©MIRACULOUS
JOURNEY
R—Aug. 21—Pa-9«3
Nov. (62) Mys. New Rel
INNER SANCTUM
Mary Beth Hughes
R—Oct. 9—PG-97B
Nov. (67) Mys. New Rel
APPOINTMENT WITH
MURDER
John Calvert
R—Oct. 16—PO-978
Dec. (75) Dr. New Rel
©UNKNOWN ISLAND
Virginia Grey
R—Nov. 27—Pa-989
Jan. (69) Dr-New Rel.
THE JUDGE
Mllburn Stone
Katherine DeMille
Feb. (66) Doc.-Relssue
JACARE
Frank Buck
Feb. (77) Doc.-Relssue
INDIA SPEAKS
Richard Halliburton
Feb. (76) Dr. New Rel
©STATE DEPART-
MENT. FILE 649
William Lundigan
R—Mar. 5—PG-1016
Mar. (77) Dr. New Rel
ALASKA PATROL
Richard Travis
Helen Westcott
Mar. (70) Dr. New Rel
AMAZON QUEST
Tom Neal
R—May 28—PG-1040
Apr. (63) Mys. Now Rel
SEARCH FOR DANGER
John Calvert
Albert Dekker
Apr. (74) Com. New Rel
THE LOVABLE CHEAT
Charles Ruggles
R—Apr. »—PG-1026
Apr. (76) Dr. New Rel
OF
©DAUGHTER
THE WEST
PhUlp Reed
R—Apr. 2—PO-1023-A
May (76) Dr. New Eel
C-MAN
Dean Jagger
R—Apr. 30—PG-1032
BOXOFFICE BookinGuide June 11, 1949

I
I AM
FEATURE CHART
CHECK RUNNING TIME WITH LOCAL EXCHANGES
I
NOVEMBER 27| DECEMBER 4 | DECEMBER
II
(S'J) Com-Fantasy ISllrji
©THE ,541 western 167
RETURN OF l^.i '...„!
OCTOBER
QUICK ON THE
Glenn Ford
TRIGGER
COLORADO
R—Oct. 23—PG-979 Charles Starrett
Glerm Ford
(81) M'drims 132 Smiley Bumette
William Holden
@THE GALLANT BLADE Helen Parrl^b
Hllen Drew
R—Nov. 20—PG-988
Larry Parks
R—Oct. 23—PG-979
(SO) Mdrama 910
HE WALKED BY NIGHT
Richard Basebart
Scott Brady
Roy Roberts
Whit Blssell
B—Nov. 13—PQ-986
(ll!() West-M'dr 132
©THE MAN FROM
DECEMBER 18
(731 Outd'r-Dr 134 g3] (68) Comedy 107
JUNGLE JIM
BLONDIES SECRET
Johnny Weissmuller
Penny Singleton
R—Dec. 25—PO-997
.\rthur Lake
\m\ (61) Act-Mus 151
li- Dec. 4— PG-991
SMOKY MOUNTAIN
MELODY
R—Jan. 29—PG-1008
[ii] (71) M'drani 911 [I|] (60) Drama 909
PAROLE, INC
THE STRANGE
.Michael O'Shea
MRS. CRANE
Turban Bey
Marjorle Lord
Evelyn Ankers
Robert ShajTie
iMichael Wbalen
Ruth Brady
R-^an. 15—PO-1003 Pierre Watkin
R—Oct. 30—PG-981
DECEMBER 25
JANUARY 1
JANUARY 8
JANUARY 15
(79) Drama 135 (75) Drama 136
SHOCKPROOF
THE DARK PAST
Coinel Wilde
WUliam Holden
Patricia Knight
Nhia Foch
John Baragrey
Lee J. Cobb
R—Jan. 15—PO-IOOS Adele Jergens
R-^an. 1—PG-1000
g (125) Drama 906 Reissues
io] (97) Drama 909
WOTHE THREE
[3] (IIT) Mus-Dr 907
©HILLS OF HOME
MUSKETEERS SAN FRANCISCO
(Also DANGER IN
Lana I'urner
Jeannette MacOon&ld THE HILLS)
Gene Kelly
[10] (96) Comedy 908 R—Oct. 9—PG-976
June Allyson
A NIGHT AT THE
Van Heflln
OPERA
R—•«. 16—PO-978 .Marx Brothers
^
^
]3i| (119) Musical 910
©WORDS AND MUSIC
Judy Garland
Gene Kelly
Mickey Rooney
R— Dec. 11—PG-994
[Tj] (106) Sup- West 911
©3 GODFATHERS
John Wayne
Harry Carey ir.
Pedro Armendarlx
Ward Bond
R—Dec. 4—P0-9M
(56) Western 4768 (80) Cost-Dr 4725 [g (55) Western 4851
ilj] (66) Comedy 4805 jig (61) Drama 4823 jT| (81) Drama AA12 (66) Comedy 4727 [T] (57) Western 4841
[U
COURTIN' TROUBLE KIDNAPPED
HIDDEN DANGER Ji'gGS and MAGGIE THE FEATHERED STRIKE IT RICH TROUBLE MAKERS CRASHING THRU
Jimmy Wakely
lioddy McDowall
Johnny Mack Brown
IN COURT
SERPENT
Itod Cameron
Leo Gorcey
Whip Wilson
"Cannonball' Taylor Sue England
Raymond Hatton R—Dec. 4—PQ-991 Roland Winters
Bonita Granville
Bowery Boys
Andy Clyde
Dan O'Herllliy
Beverly Jons R—Nov. 27—PG-989
Roland Winters
Carol Forman
R—Sept. 18—PQ-969
[J]
(60) Drama 4806
DISASTER
Richard Denning
Trudy JIarshall
Will Wright
Jack Lambert
R—Oct. 23—PG-980
(91) Com-West 4887
©THE PALEFACE
Bob Hope
lane Russell
Robert Armstrong
John Lltel
R—Oct. 23—PG-980
[u] (100) Dr'ama 4808
THE ACCUSED
Loretta Young
Robert Cummlnss
Wendell Corey
Sam Jaffe
R—Nov. 20—PG-987
^
Group 3
(88) Weat-Dr 909
BLOOD ON THE MOON
Robert Mitchum
Barbara Bel Geddes
Robert Preston
Walter Brennan
R—Nov. 13—PG-985
|4] (60) Western SS2 T| (87) Western 721
Reissue
[?] (60) Mys-Dr 801
RENEGADES OF 3THE PLUNDERERS
15] (57) Mus-West 872
SONORA
Rod Cameron
HOMICIDE FOR THREE
N OLD CALIENTE
^Vllan "Rocky" Lane llona Massey
Audrey Long
Uoy Rogers
Warren
Reissue
It—Nov. 6—PG-983
Douglas
Mary Hart
Grant Withers
(72) Comedy 8601 Reissue
George "Gabby" Hayes
R—Dec. 4—PO-993
SCATTERBRAIN
30{ (68) Comedy 8602
Judy Canova
YOKEL BOY
^
(93) Mus-Dr 4805
THE MOZART STORY
Hans Holt
HORSES
Winnie Markus
James Elllsoo
Irene von Meydendorff Jane Frazee
R—Nov. 27—PG-990
29] (84) Western 4806
LAST OF THE WILD
Mary Beth Hughes
R—Dec. 18—PQ-996
Group 3
[n] (64) Western 910
INDIAN AGENT
nm Holt
Noab Beery jr.
Richard Martin
Nan Leslie
R—Nov. 13—PG-985
6] (62) Act-Dr 4809
THUNDER IN THE
PINES
U\ (62) Outd'r-Df 4810
SHEP COMES HOME
Robert Lowery
Margia Dean
R—Jan. 8—PQ-1001
^
(86) Comedy 599 [it] (83) Drama 574
JUST WILLIAM'S LUCK SIREN OF ATLANTIS
Leslie Bradley
.Maria Montez
Q&rry Marsh
Jean-Pierre Aumont
Jane Welsh
Dennis O'Keefe
WUliam Graham R—Dec. 25—PG-998
R—Dec IS—PG-M6
Special
Group 4
Group 4
Group 3
[r\ (82) Fantasy 91)
(82) Com-Dr 992
(62) Western 915
(85) Comedy 908
H U©THE BOY WITH GUN SMUGGLERS
iJ©SO DEAR TO MY
EVERY GIRL SHOULD
HEART
GREEN HAIR Tim Holt
BE MARRIED
Burl Ives
I'll O'Brien
Richard Martin
Gary Grant
Beulah Bondl
Iti'bert Ryan
.Martha Hyer
FriUichot Tone
Bobby DriscoU
l>e'U) Stockwell
Gary Gray
Betsy Drake
Luana Patten
II--NOV 20—PU-987 R—Jan. 1—PG-IOOO
Ii—Nov. 20—rG-987
R—Dec 11—Pa-993
[29| (67) Mus-West 841 (57) Drama 802
[U
©THE FAR FRONTIER ROSE OF THE YUKON
i(u> Kugers
Steve Brodle
\ridy Devlne
.Myrna Dell
R—Jan. 29—PG-1007 William Wright
Ii—Jan. 29—PO-1007
^
(60) Western 4811 5l] (60) Western 4812
OUTLAW COUNTRY
FRONTIER REVENGE Lash LaRue
Lash LeRue
,
Fuzzy St. John
I'^uzzy St. John
(87) Western 846 (70) Drama 848 (105) Com-Fantasy 850 100) Sup-West 849
(108) Drama 901
(63) Drama 851
BELLE STARR'S JUNGLE PATROL UNFAITHFULLY YELLOW SKY
TROUBLE PREFERRED UTHE SNAKE PIT
DAUGHTER
Krlstlne Miller
YOURS
Gregory Peck
Dliviit de Havllland
I'eggy Knudsen
Rod Cameron
Mickey Knox
Rex Harrison
Anne Baxter
Leo Oenn
Charles Russell
R—Oct. 30—PG-982 Arthur Franz
Linda Darnell
Richard Wldmark
Mark Stevens
Lynn Roberts
Gene Reynolds
Barbara lAwrencf
Robert Arthur
Celeste Holm
(65) Drama 847
R—Sept.
BUNGALOW 13
25—PO-9r2 Rudy Vallee R—Nov. 27—PG-990
Glenn Langan
R—Oct.
Tom Conway
9—PO-9T8
Ii-Nov. 13— PG-986
Reissues
\T\ il'il) Drama 598
GUEST IN THE HOUSE
Anne Baxter
[T] (91) Drama 597
LADY OF BURLESQUE
Barbara Stanwyck
(82) Comedy 90
THAT WONDERFUL
URGE
ryrone Power
Gene Tierney
Reginald Gardiner
Arleen Whalen
R—Nov. 27—PG-990
(77) Mus-Com 683
THE COUNTESS OF
MONTE CRISTO
Sonja Henle
Olga San Juan
Michael Klrby
R—Nov. 6—PO-984
77) Comedy 684 (76) Adv-Dr 635
(100) Comedy 685
MEXICAN HAYRIDE BUSH CHRISTMAS
YOU GOTTA STAY
HAPPY
Bud Abbott
Chips Rarrerty
Joan FontaUie
Lou C^tello
Helen Grieve
Jimmy Stewart
Virginia Grey
John Fernside
Eddie Albert
Luba Mallna
Nicky Yardley
Roland Young
R—Dec. 11—PG-994
R—Nov. 6—Pa-984
t
|g^(94) War Drama 806
©FIGHTER SQUADRON
Edmond O'Brien
Robert SUct
John Rodney
Henry Hull
Tom D'Andrea
R—Nov. 27—PG-989
^
Reissues
(97) Drama 807
ANGELS WITH DIRTY
FACES
Cagney-O'Brlen
[n] (95) Drama 808
THEY DRIVE BY
NIGHT
Jb] (75) Drama 809
THE DECISION OF
CHRISTOPHER BLAKE
.Uexls Smith
Robert Douglas
Cecil Kellaway
Ted Donaldson
R—Dec. 4—PG-992
[T] (90) Musical 81)
©ONE SUNDAY
AFTERNOON
Dennis Morgan
Dorothy Malone
Don DeFore
anis Paige
R— Dec. 18—PG-9S5
|l5] (91) Drama
WHIPLASH
Dane Clark
Alexis Smith
Zachary Scott
Eve Arden
B—Dec. 2S—PG
o
CO
(117) Drama 105
THE PARADINE (yVSE
Qregory Peek
VaUi
Ann Todd
Ethel BafTTmorfl
R-^an. 3—P0-U8
(86) Drama
PORTRAIT OF JENNIE
Jennifer Jones
Joseph Gotten
Ethel Barrymore
LUllan Qi3b
B—Jaa 1—PO-999
(89) Drama
KEng. Films
,_ SHOvrriME
si R—June 12—PC-942
= (72) Musical
Bell
g'^
CHAMPAGNE CHARLIE
R— Aug. 14— PG-9eO
(83) Comedy
Dlst. Films
QUIET WEEKEND
R—Oct. 2—PO-973
(98) Drama
Variety Films
THE GUINEA PIG
R— Apr. 23—PG-1030
(58) Docujn-Dr
MPSC
PREJUDICE
R—Mar. 12—PO-1018
(75) ReUg-Dr
Rudolph Carlson
WITH YOU
R—Mar. 26— PG-1024
(111) Rel-Dr.
Hallmark
©THE LAVn'ON STORY
E—Apr. 9—PG-1026
(65) Doc-Drama
Maj'er-Burstyn
THE QUIET ONE
R—Apr. 23—PG-1030.
BOXOFFICE BookinGuide :: June 11, 1949
J

Ml
CHECK RUNNING TIME WITH LOCAL EXCHANGES
FEATURE CHART
JANUARY 22
(79) Western 181
OADED PISTOLS
Autry
fie
tiam[)lon
irbara Brltton
hill Wills
1—Jan 8—PO-1001
JANUARY 29
FEBRUARY 5
[3] 156) Western 166
CHALLENGE OF THE
RANGE
Charles Starreil
Smiley Burnclle
Paula Ray
FEBRUARY 12 FEBRUARY 19
10 (61) Musical
LADIES OF THE
CHORUS
.\ilele Jeruens
Marilyn NIonroe
U;ind Brooks
H—Jan
114 (SI) Com-Dr 137
SLIGHTLY FRENCH
Dorothy Lamour
Don Amecbe
Lulls Carter
22— PG-1005
Wlllard Parker
R—Feb. 12— PO- 1010
FEBRUARY 26
MARCH 5
(77) JuMBle-Dr 138 [I] (59) Mystery 122
SONG OF INDIA BOSTON BLACKIE'S
It— Feb, 26— PO-1014 CHINESE VENTURE
(95) Drama 139 (blester Morris
THE AFFAIRS OF A .Maylia
ROGUE
Richard Lane
le.'in Pierre Aumont li-Mar. 26—PG-1021
It—Feb 19— PO-1012
MARCH 12
jio] (66) Comedy 108
BLONDIE'S BIG DEAL
i'enny Singleton
\rthur Lake
Larry Slmms
.Marjorle Kent
R—Mar. 26— PG-1021
'I
i9] (82) Com-Dr 912
N OLD-FASHIONED
GIRL
:iuflii Jean
rn'ny Lydon
ranees Rafferty
ohn Hubbard
t— Dec. 18—PO-996
IT (88) Drama 912 (100) Musical 913
ICCADILLY INCIDENT OTHE KISSING
nria Neasle
BANDIT
Ilchael WUdlng
Frank Sinatra
eginald Owen
Ivathryn Grayson
Ilchael Laurence
Cyd Charlsse
—Feb. 7—PQ-89T J. Carrol Nalsh
R—Nov. 20—PG-988
(74) Western AAll
lAO MEN OF
TOMBSTONE
arry Sullivan
l.irjnrle Reynolds
;— Dec. 18—PO-99B
^
[p] (67) M'drama 4829 (66) Western 4861
INCIDENT
GUN RUNNER
Warren Douglas
llmmy Wiikely
Jane Fraiee
Cannonball Taylor
Robert Osterloh
.Noel Nelll
Joyce Compton
R—Jan 1—PQ-999
g
(67) Drama 4809 (84) Drama 4810
DYNAMITE
ffY OWN TRUE LOVE
William Garean
Calvert
I'hylljs
Vlrclnla Welles
Melvyn Douglas
Itirhard Crane
Wanda HendrlJt
IrvlnK Bacon
Binnie Barnes
R—Nov. 20—Pa-988 II— Dec. 11— PO-994
^
^
je] (93) Drama 919
j3] (59) Western 953 (85) Western 925 Reissue
[J]
3BLANCHE eOh* JRIDE. RYDER. RIDE ©RED STALLION IN
Valerie Hobson
llm Bannon
THE ROCKIES
Stewart Granger
Little Brown Jug
,\rthur Franz
AWAY
Walter Fltzger&ld U— Mat r2—PO-1017 .lean Heather
Ciaudette Colbert
R—Sept. 18—PQ-9611
lim Davis
Jennifer Jones
Red Stallion
Shirley Temple
R—Mar 19— PG-I018 luseph Gotten
[n] (82) Drama 914
[li] (111) War-Dr 915
•S] (93) Drama 916
(T] (98) Mystery 917
ACT OF VIOLENCE COMMAND DECISION ©THE SUN COMES UP THE BRIBE
Vtui llefUn
Clark Gable
Icannette MacDonald Robert Taylor
Ituhcrl U>an
Walter Pidgcoo
Lloyd Nolan
Ava Gardner
lanet Leigh
Van Johnson
Claude Jarman Ir.
Charles Laughton
Mary Astor
Brian Donlevy
Lett Is Stone
John Hodiak
IS— Dec. 25—PO-997 It-Dec. 25—PG-997 Lassie
R—Feb. 12—PG-IOIO
II—Jan. 8—PO-1002
ra (64) Comedy 4830
22) (87) Drama AA15
iTENRY. THE
SAD BOY
RAINMAKER
Lloyd Nolan
William Tracy R—Jan. 22—PQ-I006
Raymond Walburn
Walter Catlett ^ (54) Western 4852
Mary Stuart
LAW OF THE WEST
R-^an. 29—PO-I007 lohnny Mack Brown
Js]
(88) Sup-West 4811
©WHISPERING SMITH
.\lan Ladd
Robert Preston
Donald Crisp
Brenda Marshall
R—Dec. 11—PG-994
IT] (93) Drama 4812
ALIAS NICK SEAL
Ray Mllland
Audrey Totter
Thomas Mitchell
George Macready
R—Jan. 22— PG-iniXi
[9] (171) Drama 985
SINCE YOU WENT
^6] (66) Drama 4803
JOE PALOOKA IN THE
BIG FIGHT
Joe Kirkwood
Leon Errol
R—Feb. 26—PO-1014
tissues
6| (94) Drama 912
AST DAYS OF
POMPEII
reston Foster
(93) Drama 913
I
HE
andolph Scott
Group 4
( S2 ) Fantjsy 914
TARZAN'S MAGIC
FOUNTAIN
Lex Barker
Brenda Joyce
H—Jan. 22—PQ-1005
Group 5
Group 5
A
tsr,) Mys-Dr 916 (60) Western 919
WOMAN'S SECRET BROTHERS IN THE
Maureen O'Hara
SADDLE
Melv>7i Douglas
Tim Holt
Gloria Grahame
Richard Martin
(t_Feb. 12—PG-I009 Steve Brodle
li-Mar. 5—PO-IOIS
(60) Western 863 Reissues
[t] (56) Western 8705
y| (09) Adv-Dr 804 Reissues
Reissue
]T] (106) Drama 803
HERIFF OF WICHITA
gg]
(5S) Western 873 GREAT STAGECOACH DAUGHTER OF THE [l|] (72) Mus-Com 8804 ra (58) Western 874 WAKE OF THE RED
llan Lane
FRONTIER PONY ROBBERY
JUNGLE
JAMBOREE
SAGA OF DEATH WITCH
yn Wilde
EXPRESS m (56) Western 8701 li—Mar. 19— PG-ia20 ts] (67) Mus-West 8803 VALLEY
lohn Wayne
ddle Waller
Roy Rogers
SAN ftNTONIO KID Reissue
—Mar.
NIGHT TRAIN TO Roy Rogers
Gall Russell
5—rO-1015
T] (56) Western B702 m (55) Western 8704 ^ (55) Western 8703
ij5]
MEMPHIS
(69) Mus-West 8802 Adele Mara
CHEYENNE WILDCAT SHERIFF OF LAS VIGILANTES OF
[is] (70) Mus-West 8801 0. MY DARLING Gig Young
R—Jan. 8—PO-lOOl
VEGAS
DODGE CITY
SING, NEIGHBOR CLEMENTINE
(58) Drama 4813
I (26] (81) West-Dr
[T] (60) Western 4816
IGHWAY 13
I SHOT JESSE JAMES SON OF BILLY THE
obert Lowerj
Preston Foster
KID
amela Blake
Barbara Brltton
Lasb LaRue
Icbael Whilen
lohn Ireland
Fuzzy Bt. John
Ian Seymour
Reed Hadley
l-^lao. 1—FO-IOOO
H—Feb. 12—PG-1009
Special
(102) Drama
ENCHANTMENT
David Nlven
Teresa Wright
Evelyn Keys
Farley Granger
R— Dec. 11—PO-993
953
[1] (61) Act-Dr 806
HIDEOUT
Adrian Booth
Lloyd Bridges
Hay Collins
Sheila Ryan
R—Apr. 9—PG-102B
(n] (67) Western 4817
RIMFIRE
James Mlllican
Mary Beth Hughes
Reed Hadiey
B—Apr. 2—PO-1024-A
iissues
(102) Drama 903
(94) Drama 949
(103) Drama 906 (94) Comedy 907
THIS WAS A WOMAN
IHNNY APOLLO
A LETTER TO THREE CHICKEN EVERY
Sonta Dresdel
'rone Power
WIVES
SUNDAY
Barbara White
>rothy Lamour
leanne Craln
Dan Dalley
Walter Fitzgerald
Linda Darnell
Celeste Holm
(76) Drama 950 C>Tll Raymond
\nn Sothern
Colleen Tovtnsend
low THEM NO R—Jan. 8—PG-1002 Kirk Douglas
Man Young
MERCY
R— Dec. 11—PG-993 11— Dec. 18—PG-9U6
.^ar Uomero
^
u;ii) Western 600 (99) rnm-Dr 601
aiANT HOMBRE THE LUCKY STIFF
mean Renaldo
Dorothy Lamour
n Carrlllo
Brian Donlevy
hn Lltel
Claire Trevor
.rli.ira BlltlnKsIey a—Jan. 29—PG1008
-Jan 8—PQ-lOOl
Reissue
(99) M'drama 948
THIS IS MY AFFAIR
Robert Taylor
Barbara StiUivvyck
Victor McLaglen
(9:i) .M'drama 909
A MAN ABOUT THE
HOUSE
Kleron Moore
Margaret Johnston
Inlcie Gray
Guy Mlddleton
R—Jan. 29—PO-1008
(83) Mystery 602
COVER-UP
William Bendli
Dennis CKeefe
Barbara Brltton
Art Baker
R—Feb. 26—PO-1014
(120) Drams 910
DOWN TO THE SEA IN
SHIPS
Lionel Barrymore
KIcbard WIdmark
Dean Stockwell
R—Feb. 19—Pa-1012
(71) Mystery 603
JIGSAW
Fnuichot Tone
lean Wallace
.Marc Lawrence
Myron McCormIck
R—Mar. 19— PG-1019
190) Drama 686
^ ACT OF MURDER
edrlc March
raond O'Brien
orence E3drld£e
raldlne Brooks
-Sept. 4—PO-965
cm
Cnm-nr 687 Its] (87) Drama 688
THE FIGHTING
CRISS CROSS
O'FLYNN
Burt Lancaster
Douglas Fairbanks Jr. Yvonne DeCarlo
Helena Carter
Dan Duryea
Richard Greene
Stephen McNally
R—Jan. 16—PC- 1004 R—Jan. 22—PO-1005
(90) Comedy 689
FAMILY HONEYMOON
flaudelte Colbert
Fred MacMurray
Rita Johnson
William Daniels
R— Dec. 18—PO-99B
^-
9
e
1^ (110) M'drama 812
©ADVENTURES OF
DON JUAN
Brrol Flynn
Viveca Llndfors
Robert Douglas
.Man Hale
R— Dec. 2S—Pa998
Jan. (86) Comedy 1144
IN THE NAVY
Abbott and Coetello
Dick Powell
Jan. (77) Comedr 1245
WHO DONE IT?
Abbott and (^tello
Jan. (78) Drama
STATE POLICE
William Lundigan
Constance Moore
Jan. (64) Drami
ARMORED CAR
Cesar Romero
Robert Wilcox
BOXOFFICE BookinGviide June 11, 1949
jH) (SO M'drama 813 [ig] (96) Comedy 814
FLAXY MARTIN JOHN LOVES MARY
Virginia Mayo
Ronald Reagan
Zachary Scott
.lack Carson
Dorothy Malone
Wayne Morris
Tom D'Andrea
Edward Arnold
R—Jan. 22—PG-1006 R—Jan. 29—PG-1008
372 Feb. (81) Drama 783
THE INVISIBLE RAY
Boris Ksrloft
Bela LugosI
Feb. (73) Drama 1107
882 THE INVISIBLE
WOMAN
Virginia Bruce
Maria Montez
Feb. (74) Drama 1303
MR. BIG
Donald O'Connor
Gloria Jean
Feb. (65) Musical 134
GIVE OUT SISTERS
Dan Dailey
Donald O'Connor
Mar. (96) Musical 878
YOU'RE A
SWEETHEART
Alice Faye
Murphy
George
Mar. (86) Musical 795
THREE SMART GIRLS
Deanna Durbin
Ray Milland
[12] (88) Hist-Wcst 815
(ijSOUTH OF ST. LOUIS
Joel McCrea
Alexis Smith
Zacbary Scott
Dorothy Malone
R—Feb. 19—PGlOll
Apr. (64) Drama 1058 June (73) Drama 1279
SKI PATROL FRANKENSTEIN
PhUlp Dom MEETS WOLFMAN
Lull Desto Ilona Massey
Apr. (68) Drama 1184
NORTH OF THE June (65) Drama 1317
KLONDIKE THE MAO GHOUL
Broderick Crawford Turhan Bey

I
FEATURE CHART
I
MARCH 19
MARCH 26
Johnny Sheffield
Peggy Ann Garner
R—Mar. 5—PG-1016
APRIL 2
CHECK RUNNING TIME WITH LOCAL EXCHANGES
g7] (68) Mus-Com 116 (78) Western 182 (100) Drama 141 [Y] (68) Drama 112 J^ (621 Act-Mus 152
|22] (60) Adv-Dr 101 (Sol Act-Dr 142 (106) .\dv-Dr 143
MANHATTAN ANGEL ©THE BIG SOMBRERO KNOCK ON ANY DOOB RUSTY SAVES A LIFE HOME IN SAN ANTONE THE MUTINEERS
THE UNDERCOVER WE WERE STRANGERS
MAN
Jennifer Jones
Gene Autry
Humphrey Began
Ted Donaldson
l{u> Acuff
Jon HaU
Glenn Ford
John Garfield
Gloria Jmh
Champion
Jotm liereis
R—Apr. 2.3—PG-1029 lacqueiine Thomas
Adele Jergens
Nina Foch
Pedro Armendarlz
Ross Ford
11—Apr. 16—PG-1027 George Macread;
Bill Edwards
George Reeves
Patricia White
m (56) Western 168
James Whltmore
Gilbert Roland
Allene Roberts
nie Modernalres B—Apr. 23—P0-1M9
Barry Kelley
li—May 7—PG-1033
R—Nov. 20—PG-988 (78) Drama 140 li—peb. 26—PG-1013 DESERT VIGILANTE R—May 7—PG-1034
R—Mar. 26—PO-1021
THE WALKING HILLS
Charles Starrett
Randolph Scott
li—Apr. 23—PG-1029
R—May 28—PG-1039_
[e] (89) Drama 916 [l3] (88) Act-Dr 927 ^ (HI) Drama 920 jt] (58) Western 954 (120) Com-Dr 915
QUARTET
ga] (76) Comedy 923 |23] (88) Drama 941
BROKEN JOURNEY ©TULSA
©SCOTT OF THE ©ROLL, THUNDER,
liermione Baddeley
MIRANDA
IT ALWAYS RAINS ON
Phyllis Calvert
re-release
ANTARCTIC
ROLL
Mervyn Johns
Gl)iils Johns
SUNDAY
Margot Grahame
Susan Hayward
John Mills
(Red Ryder No. 2)
Cecil Parker
Grltfltb Jones
Google Withers
imes Donald
Robert Preston
Derek Bond
Jim Bannon
Francoise Rosay
Google Withers
Jack Warner
Francis L Sullivan
Pedro .\rmendariz
Harold Warrender
Little Brown Jug
R—Apr. 2—PG-1023A
John McCalluiD
.luhn McCallum
R—Mar. 26—PG-1022 .lames R. Justice
Bmmett Lynn
R—Jan. 16—PG-1003 R—Mar. 12—PG-1017
R—Apr. 16—PG-10J8 Marin ^alls
ra (79) Drama 919 m (93) Mus-Com 921 m (88) Drama 918 ^ (121) Drama 922
(85) Com-Dr 924
J29|
FORCE OF EVIL U0TAKE ME OUT TO CAUGHT
y©LITTLE WOMEN
BIG JACK
Marjorie Main
John Garfield
THE BALL GAME lames Masor
June Allyson
Beatrice Pearson
Frank Sln.atra
Barbara Bei (ieddes Peter Lawford
Wallace Beery
Richard Conte
I'homas Gomez
Esther Williams
Robert Ryan
Margaret O'Brien
BMward Arnold
Warle Windsor
Gene Kelly
Curt Hois
Elizabeth Taylor
.{—Jan. I— PG-9aS) Betty Garrett R—Feb. 19—PG-1U12
R—Apr. ^-PG-1026
Mary Ajtor
R—Mar. 12—PG-1018
R—Feb. 26—PG-1014
lia (54) Western 4862 go] (71) M'drama 4806 m (110) Drama 4826 [s] (55) Western 4853 lo] (77) M'drama 4804
[it] (69) Comedy 4816
(64) Drama 4824
J]
GUN LAW JUSTICE BOMBA, THE JUNGLE TEMPTATION
TRAILS END
TUNA CLIPPER FIGHTING FOOLS
Iky DRAGON
Jimmy Wakely
BOY
HARBOR
lohnny Mack Brown
Bqlaad Winters
Roddy McDowall
Leo Gorcey
Slmone Simon
Max Terhune
Elena Verdugo
Bowery Boyi
R—Mar.
19—PG-1020
APRIL 9
Kay Morley
Keith Richards
APRIL 16
Roland Winters
Rlck'Vallin
R—March 19—PG-1020
APRIL 23
APRIL 30
MAY 7
[T] (103) Sup-West 4815
©EL PASO
John Payne
Gail Russell
Sterling Hayden
George "Gabby" Hayes
R—Mar. 12—PG-1018
Group 6
Group 5
Special
Group 6
(94) Drams 921 (63) M'drama 918 Reissue
(72) Drama 922
THE GREEN PROMISE THE CLAY PIGEON (128) Drama 954 THE SET-UP
Robert Paige
Bin Williams
PRIDE OF THE
Robert Ryan
Marguerite ChapmiD Barbara Hale
YANKEES
Audrey Totter
Walter BremuD
Richard Quine
Gary Cooper
George Tobias
IS—Mar. 12—PG-1017 Richard Loo
Teresa Wright
Alan Ba.xter
li—Feb. 19—PG-1012
R—Mar. 26-PG-1022
^ (59) Drama 809
805
g (89) Drama
29] (60) Western 864 g (60) Western 831
DUKE OF CHICAGO ©THE RED PONY DEATH VALLEY PRINCE OF THE
Tom Brown
Myma Loy
GUNFIGHTERS
PLAINS
Audrey Long
Itobert Mitchum R—Apr. 23—PG-1030 Monte Hale
R—Apr. 2—PG-1024-A
Reissue
.Shirley Davis
Louis Calhern
[15] ( . . ) Western 808 Peter Miles
]T] (59) Western 875 R—Apr. 23—PO-1030
li-Feb.
CASTAWAY
19—PG-lOU RANGER AND THE
LADY
m (60) Western 4815
SON OF A BAD MAN
Lash LaRue
Fuzzy St. John
Ea] (107) Fantasy 4814
©A CONNECTICUT
YANKEE IN KING
ARTHUR'S COURT
Blng Crosby
Rhonda Fleming
WUliam Bendii
R—Feb. 26—Pa-1013
Group 6
(89) Comedy 920
ADVENTURE IN
BALTIMORE
Robert Young
Shirley Temple
lohn Agar
R—Mar. 26—PG-1022
^ (60) Drama 810
STREETS OF SAN
FRANCISCO
Robert Armstrong
Mae Clarke
(larv Grey
7—PG-1034
R—May
Group 6
(66) Western 923
RUSTLERS
^
(58) Drama 4818
OMOO-OMOO
Ron Randell
Pedro DeCordoba
[e] (95) Cost-Dr 4816
BRIDE OF VENGEANCE
Paulette Goddard
John Lund
Macdonald Carey
Albert Dekker
B—Apr. 2—PQ-1023-A
Tim Holt
Richard Martin
Martha Hyer
Steve Brodle
R—Mar. 26—PO-1022
Reissue
S3 (SO) Western 806
_,
m (68) Western 876
©THE LAST BANDIT
COLORADO
William ElUott
Roy Rogers
R—lTeb. 19—PG-lOll
m (60) Western 865
59] (67) Mus-West 842
FRONTIER INVESTI-
©SUSANNA PASS GATOR
Roy Rogers
Allan "Rocky" Lane
R—May 14—PG-1036 R_May 21—PG-1038
I
(69) Corned; 912
MISS MINK OF 1949
Jimmy Lydoo
Lois CoUler
(81) Comedy 9U
©MOTHER IS A
FRESHMAN
Lioretta Youoi
Van Johnson
Rudy VaUee
Barbara Lawrence
R—Mar S—PO-lOie
Reissues
(97) Hist-West 90S (71) Drama 905
(77) Drama 951 ©CANADIAN PACIFIC CHEATED THE LAW
Randalph Bcott
Tom Conway
Jane Wyatt
Steve Brodle
J. Carrol Nalsh
Robert Osterloh
(84) Drama 952 Victor Jorj
Barbara Billingsley
THE LODGER R—Feb. 2fi—PG-1013 R—Jan. 15—PG-1004
Merle Oberon
HANGOVER SQUARE
George Banders
[x] (111) Drama 605
IMPACT
Brian Donlevy
Ella Raines
Helen Walker
R—Mar. 26—PG-1021
ra (89) Drama 609
THE CROOKED WAY
lohn Payne
Ellen Drew
Sonny Tufts
R—May 14—PG-1038
(83) Comedy 9131
MR. BELVEDERE
GOES TO COLLEGE
CUfton Webb
Shirley Temple
Tom Drake
Alan Young
R—Apr. »—PO-1026
m (92) Adv-Dr 607
OUTPOST IN MOROCCO
George Raft
Marie Windsor
Aklm Tamlioft
lohn Lltel
B—Apr. 2—PQ-1024-A
2o] (87) Comedy 690
THE LIFE OF RILEY
William Bendi^
Rosemary DeCamp
lames (lleason
Beulah Bondl
R—Feb. 12—PG-1009
(82) Outd'r-Dr 691
SRED CANYON
\nn BIyth
George Brent
Howard Duff
Edgar Buchanan
R—Feb. 12—PO-1008
(75) Comedy 692
MA AND PA KETTLE
Marjorie Main
Percy Kilbride
Richard Long
Meg Randall
R—Apr. 2—PG-1024-A
(91) Drama 694
CITY ACROSS THE
RIVER
Stephen McNally
Sue England
Peter Fernandez
Ttelpa Bitter
R—Mar. 5—Pa-1016
(105) Drama
2 * Slrltzky-Infl
fit S'NAIS
3—PO-947
y § R—July
S & (75) DocumentaiT
O 5
rT H THE ILLEGALS
Mayer-Burrtyi
*^ "* R—July 17—P0-9BJ
8
Reissues
ge] (87) Comedy 816
m (101) Mus-Com 820
[2] (77) M'drama 817
[9] (134) Drama 818
A KISS IN THE DARK
©MY DREAM IS YOURS
HOMICIDE
SERGEANT YORK
.lack Carson
David Niven
Robert Douglas
Jane Wyman
Gary Cooper
Doris Day
Helen Westcott
Lee Bowman
Victor Moore
Robert Alda
[9] (77) Drama 819 Eve Arden
Wayne Morris
Monte Blue
CASTLE ON THE
,\dolphe Menjou
R—Mar. 5—PG-1016 R—Mar. 12—PG-1018 HUDSON
R—Mar. 19—PO-I"'.!
(88) Drama
Dlscina
BLIND DESIRE
R—July
Infl
17—PO-9B2
(90) Comedy
Slrltzky-Xntl
PORTRAIT OF
INNOCENCE
R—July 24—PG-954
(81) Drama
Creative
FRANCOIS VILLON
R—Aug. 14—PG-960
(105) Drama
Films Int'l
SYMPHONIE
PASTORALE
R—Sept. 25—PG-972
(105) Drama
Azteca Films
LA MORENA DE Ml
COPLA
R—Aug. 28—Pa-96S
(96) Drama
Artkino
MURDERERS AMONG
US
(92) Drama
Superfilm
THE LOVES OF DON
JUAN
R—Oct.
2—PG-974
(75) Comedy
Superfilm
THE MERRY CHASE
R—Oct. 2—PO-974
(92) M'drama
Gramercy
MARRIAGE IN THE
SHADOWS
R—ect. 2—PG-973
(83) Mus-Dr
(^asa-Mohme
LA BARCA DE ORO
R—Oct. 2—PG-973
5S (94) Drama 821
FLAMINGO ROAD
Joan Crawford
Sydney Greenstreet
Zachary Scott
Gladys George
li_Apr. 9—PG-1025
(65) Drama
Lopert
WHERE WORDS FAIL
R—Oct. 9—PG-976
(105) M'drama
Superfilm
WHEN LOVE CALLS
R—Oct. 16—PGr978
(87) Drama
Disclna Int'l
BUY BLAS
B_Oct. 23—PG-980
(102) Drama
PUm Right Int 1
BACK STREETS OF
PARIS
R—Oct. 30—PG-981
BOXOFFICE BookinGuide " June H. 19*9

REVIEW DIGEST
and Alphabetical Picture Guide Indexm
it o

and trade press reviews. The plus and minus signs indicate the degree
ot favor or disfavor of the review. This department serves also as an
ALPHABETICAL INDEX to feature releases. Numeral preceding title is
Picture Guide Review page number. In parentheses after title is running
current reviews. It is brought up to date regularly. The meaning of the
various signs and their combinations is as follows:
Tt Very Good; -r Good; — Fair; — Poor; = Very Poor.
In the summary ri is rated as 2 pluses; = as 2 minuses.
?5
1009 Lile o( Riley. Th« (87) U-l 2-12-49 +
1014 Little Women (121) MGM 2-26-49 t+
1001 Loaded Pistols (79) Col 1- 8-49 +
Lone Wolf and His Lady, The (..) Col
923 Lost One, The (84) Col 4-24.48 +
1036 Lost Tribe, The (72) Col 5-14-49 :±
1025 Lovable Cheat, The (74) FC 4- 9-49 =t
961 Loves of Carmen, The (98) Col 8-21-48 +
1008 Lucky Stiff, The (99) UA 1-29-49 *
1039 Lust for Gold (90) Col 5-28-49 +
M
1D24-A Ma and Pa Kettle (75) Ul 4- 2-49 +
977 Macbeth (107) Rep 10-16-48 rt
1037 Make Believe Ballroom (79) Col 5-21-49 +
1008 Man About the House (93) 20-Fox. . 1-29-49 ±
899 Man From Colorado (99) Col 11-20-48 +
1027 Manhandled (96) Para 4-16-49 S:
988 Manhattan Anjel (68) Col 11-20-48 it
1026 Massacre Ri»er (78) Mono 4- 9-49 ±
994 Mexican Hayride (77) U-l 12-11-48 +
l039Mi|)hty Joe Younj (93) RKO 5-28-49 -f
977 Million Dollar Weekend (73) EL 10-16-48 rt
1003 Miranda (75) EL 1-15-49 +
Miss Mink of 1949 (69) 20-Fox
970 Miss Tatlock's Millions (101) Para. 9-18-48 +
1026 Mr. Belvedere Goes to College (S3)
20-Fox 4- 9-49 +
997 Mr. Perrin and Mr. Traill (91) 12-25-48 +
1016 Mother Is a Freshman (81) 20-Fox 3- 5-49 H
879 Mourning Becomes Electra (173)
RKO 12- 6-47 +
990 Moiart Story, The (93) SG 11-27-48 ±
1029 Mutineers, The (60) Col 4-23-49 ±
1027 My Brother Jonathan (105) Mono... 4-16-49 -f
1016 My Brother's Keeper (85) EL 3- 5-49 ±
968 My Dear Sec/etary (94) UA 9-11-48 ++
1020 My Dream Is Yours (101) WB 3-19-49
994 My Own True Love (84) Para 12-11-48
ff
—
N
1038 Neptune's Daughter (94) MGM 5-21-49 ff
951 Night Has a Thousand Eyes
(81) Para 7-17-48 -f
1028 Night Unto Night (84) WB 4-16-49 ±
968 Night Wind (68) 20-Fox 9-11-48 ±
976 No Minor Vices (96) MGM 10- 9-48 +
o
996 Old-Fashioned Girl, An (82) El 12-18-48 ±
1024 One Night With You (85) U-l 3-26-49 ±:
995 One Sunday Afternoon (90) WB 12-18-48 +
1042 One Wom.in's Story (86) U-l 6- 4-49 +
Outlaw Brand (57) Mono
Outlaw Country (60) SG
1024-A Outpost in Morocco (92) UA 4- 2-49 ±
P
980 Paleface, The (91) Para 10-23-48 ++
888 Paradine Case. The (117) SRO 1- 3-48 ++
1003 Parole, Inc. (87) EL 1-15-49 +
i897 Piccadilly Incident (88) MGM 2-7-48 ±
1013 Place of One's Own, A (95) EL 2-26-49 ±
983 Plot to Kill Roosevelt, The (83) UA 11- 6-48 +
983 Plunderers, The (87) Rep 11-6-48 ^
999 Portrait of Jennie (86) SRO 1- 1-49 +
1018 Prejudice (58) MPSC 3-12-49 +
1030 Prince of fhe Plains (60; Rep 4-23-49 ±
Q
1023-A Quartet (120) EL 4- 2-49
-H-
Quick on the Trigger (54) Col
R
983 Racing Luck (66) Col 11-6-48 +
1009 Red Canyon (82) U-l 2-12-49 +
1042 Red Menace, The (87) Rep 6-4-49 +
1011 Red Pony, The (89) Rep 2-19-49 -f
1019 Red Stallion in the Rockies (84) EL 3-19-49 +
980 Red Shoes, The (134) EL 10-23-48 +
1038 Reign of Terror (89) EL 5-21-49 +
Renegades of Sonora (60) Rep
979 Return of October, The (89) Col. .,. 10-23-48 +
1017 Ride, Ryder, Ride (59) EL 3-12-49 -f
1041 Riders of the Whistling Pines
(70) Col 6- 4-49 +
1024-A Rimfire (67) SG 4- 2-49 -f
974 Road House (95) 20-Fox 10-2-48 ±
975 Rogues' Regiment (86) U-l 10-9-48 +
Roll, Thunder, Roll (58) EL
1007 Rose of the Yukon (59) Rep l-2?-49 —
1037 Roughshod (88) RKO 5-21-49 +
1022 Rustlers (60) RKO 3-26-49 -f
(70) Col 6- 4-49 +
977 Rusty Leads the Way (59) Col 10-16-48 =t

.
SHORTS CHART
title.
First date is national release, second the date of review in BOXOFFICE.
Symbol between dates is rating from the BOXOFFICE review. ++ Very Good.
+ Good, — Fair. ~" Poor. = Very Poor. © Indicates color phptography.
Columbia
Prod. No. Title Rel. Date Rating Rev'd
ASSORTED COMEDIES
1431 A Pincli in Time (16).. 11-11 ± 12-11
1423 Parlor. Bedroom and Wrath
(16) 12-16 -f 1-22
. 1-20
1432 He's in Aoain (16Vi) .
1433 Miss in a Mess (ISpJ)
.
. 1-13 -H
±
4-16
4-9
1424 Radio Riot (16) 2-10 ± 4-16
1425 Sunk in the Sink (16) . . 3-10 + 4-2
1434 Trapped by a Blonde
(15/2) 4-7
1435 Flung by a Fling (16).. 5-12
1426 Microspook (16) 6-9
CAN YOU TOP THIS?
1411 Can You Too This? (13).ll-lg
COLOR FAVORITES
1603 The Little Match Girl
(8|/2) 11-25 ± 12-11
1604 Glee Worms (TVi) 12-16
1605 A Boy and His Dog (7).. 1- 6 ± 4-9
1606 Sprini Festival (S) 3-17 + 4-2
1607 Indian Serenade («) 5-5
COLOR PHANTASIES
9703 Short Snorts on Sports
(6(/a) 6-3 ± 7-3
COLOR RHAPSODIES
1502 Lo, the Poor Buffal
(6i/a) 11-4 ± 11-6
1503 Coo-Coo Bird Dog (6) ... 2- 3
1504 Grape Nutty (6) 4-14
1505 Cat-Tastrophy (6) 6-30
COMEDY FAVORITES
1442 Ay Tank Ay Go (16)... 10-21 ± 12-U
1443 Static in the Attic (19). 12-23 -f 1-22
1444 Nothing But Pleasure
(17) 3-31 + 4-30
1445 A Rookie's Cmkie (17) . . 5-19
1446 Crazy Like a Fox (1814) 6-16
COMMUNITY SINGS
5657 No. 7 Series g Christmas
Carols (12) Reissue. ..12- 9
1653 No. 3 It's Magic I9i/i) . .12-23
1664 No. 4 Bouquet of Roses
(9!/2) 3-10
1655 No. 5 June in January
(10) 4-21
FILM NOVELTIES
1901 Rhapsody on Ice (9)... 12-23
FOX AND CROW
1701 Robin Hoodlum (7) 12-23
1702 Magic Fluke (7) 3-24
ONE-REEL SPECIAL
1551 No. 1 Candid Microphone
'^'
10-21
1552 No. 2 Candid Microphone
(lO/a) 3-3 + 5-7
1553 No. 3 Candid Microphone
< •) 5-26
SCREEN SNAPSHOTS
1553 Stars to Remember Oi/j) 11- IS
1554 Hollywood's Santa Claus
Lane (10) 12-23 -f 1-;
1S55A Rainy Day in Hollywood
(10) 1-27 - 3-:
1856 Frank Borzage Golf
Tournament (10) 3- 3 -f
1857 Medals for Hollywood
Stars (9!/2) 4-14
1555 Vacation at Del Mar
(IOI/2) 5-2
1859 Hollywood's Happy Homes
( ) 6-16
STOOGE COMEDIES
1403 Mummy's Dummies (16). 11 4 -f 11-6
1404 Crime on Their Hands
(17!/2) 12- 9
1405 The Ghost Talks (16) ... 2-3
1406 Who Done It? (16%).. 3- 3
1407 Hokus Pokus (16) ..... 5-5
THRILLS OF MUSIC
1952 Ray Eberle & Orch.
aO'/2) 11- 4 -f
1953 Louis Prima & Orch .(10) 12-16
1954
+
Buddy Rich & Orck
(IOI/2) 1-20 + 5-7
1955 Charlie Spivak & Orch.
(10) 3-24
1956 Frankie Carle & Orch.
(9) 4-21
VERA VAGUE LAFF TOURS
1752 Sitka Sue (IOI/2) 1-20 5 4.
WORLD OF SPORTS
1803 Babe Didrikson, Queen of
Sports (9) 11.25
1804 Flashing Fins (9'/,) 12-23
1805 Mrs. eolf (S'/z) 2-24
1806 Trigger Magic (10) 3-17
1807 Lady of the Links (10) . . 4-28
1808 Racing Greyhounds (..) 5-2S
1809Rasslin' Riot (..) 6-23
SERIALS
1120 Congo Bill 10-2S
15 Chapters
1140 Bruce Gentry 2-10
15 Chapters
1160 New Adventures of Batman and
Robin 5-26
15 Chapters
+ 3-26
++ 3-5
Metro-Gold'WYn-Mayer
Prod. No. Title Rel. Date Rating Rev'd
CARTOONS
(Technicolor)
W-93S Little 'Tinker (g) 5-15 ++ 7-10
W-939The Bear and the Hare
(7) 6-26
-I-
7-10
W-941 Half-Pint Pygmy (7) ... S- 7 + 10- 9
1948-49 SEASON
W-32 Lucky Lucky (8) 10-9
W.34 The Cat That Hated People
(7J 12-18 ++ 12-18
W-36 Goggle Fishing Bear (7) 1-15 + 2-5
W-37Bad Luck Blackie (7)... 2-24 ff 2-5
W-39 Senor Droopy (8) 4-9 + 5-28
W-41 Meet King Joe (..) 5-28
W-43 The House of Tomorrow
(..) 6-11
FITZPATRICK TRAVELTALKS
(Technicolor)
T-913 Cape Breton Island (9) 5- 8 + 7-10
T-914 Chicago, the Beautiful
(10) 7-17 + 814
1948-49 SEASON
T-11 Wandering Through Wales
(9) 10-16 + 11-27
T-12 Night Life in Chicago (9).U-27 + 12-18
T-13 Scholastic England (S).. 12-18 + 2-5
T-14 Ontario, Land of Lakes
(10) 2-12 -f 4-2
T-15 Calling on Michigan (10) 3- 5 -f 4-2
T-16 Playland of Michigan (9) 4- 9 + 4-9
T-17 Quebec in Summertime (9) 4- 9 -f 5-21
GOLD MEDAL REPRINTS
(Technicolor)
.
W-926The Bowling Alley Cat
(8) 6-12 + 7-10
W.21 The
194S-49 SEASON
Little Goldfish (8).. 11-20 + 11-27
W.22 Fine Feathered Friends
(7) 1-1
W-23 The Blue Danube (8) + 4-2
W-24 Sufferin' Cats ( . )
MARTIN BOCK'S MUSICAL
MERRY-GO-ROUND
M-9S3 Ray Noble-Buddy Clark
(11) 6-26 + 7-10
M-9S4Les Brown-Virginia O'Brien
(10) 7-17 ± 8-14
M-9S6 Art Lund, Les Brown,
Tex Beneke (10) 8-3 + 10-9
M-985 Frankie Carle & Orch.
(10) 8-28 -f 10- 9
NEWS OF THE DAY
(Released Twice Weekly)
PASSING PARADE
K-975 Souvenirs of Death
(10) 6-19 + 7-10
K-976 The Fabulous Fraud
(11) 8-28 + 10- 9
1948-49 SEASON
K-71The City of Little Men
(10) 11-20 + 11-27
K-72 Annie Was a Wonder (10) 1-29 ++ 2-5
K-73 Stuff for Stuff (11) 3-26 + 4-2
K-74Mr. Whitney Had a Notion
(11) 5-7 -f 5-28
PETE SMITH SPECIALTIES
5-958 ©You Can't Win (9)... 5-29 + 5-15
S-959 Just Suppose (9) 7-17 ± 8-14
5-960 Football Thrills No. 11
(9) 8-21 + 8-14
1948-49 SEASON
S-51Why Is It? (9) 9-11 -f 10-16
S-52 Pigskin Skill (9) 9-18 + 10- 9
S-53 Ice Aces (9) 11-16 + 11-27
S-54 Let's Cogitate (g) 12-25 + 12-18
S-55 Super Cue Men (8) 1-1 + 2-5
S.56 What I Want Next (8) . . 2-12 ff 2-5
S-57 Scientifiquiz (10) 4-2 + 4-2
S-58 Those Good Old Days (10) 4-16 -f 5-21
S-59 Fishing (or Fun (9) 4-23 -f 5-28
SPECIALS
A-902 Going to Blazes (21).. 5-21 ++ 5-15
1948-49 SEASON
A-1 Mighty Manhattan (..)
TOM & JERRY CARTOONS
(Technicolor)
W-937 Kitty Foiled (7) 5-1 5-15
W-940 The Truce Hurts (8)... 7-17 + 8-14
1948-49 SEASON
W-31 Old Rockin' Chair Tom
(7) 9-18 10-16
W-33 Professor Tom (8) 10-30 11-27
W-35 Mouse Cleaning (7) 12-11 + 12-18
W-3g Polka Dot Puss (8) 2-26 4- 4-9
W-42 The Little Orphan (8) . . 4-30 ++ 5-21
W-40 Hatch Up Your Troubles
(7) 5-14 + 5-21
Paramount
Prod. No. Title Rel. Date Rating Rev'd
GRANTLAND RICE SPORTLIGHTS
(Technicolor)
R7-10 Her Favorite Pools (10) 7-30 + 8-7
1948-49 SEASON
RS-1 Hot Rod Speedsters (10). 11- 5 -|- 11-6
R8.2 Acrobatic lllini (10) 12-10 + 1-22
RS-3 Sno'time for Learning
(10) 1-21 + 1-22
RS-4 In the Driver's Seat
(10) 3-4 + 3-lS
RS-5 Best of Bread (10) 4-8 + 6-4
RS-6 Fairway Champions (10). 5- 6 -j- 6-4
R8-7 Top Figure Champs (10) 6-10
MUSICAL PARADES
(Technicolor)
FF7-4 Tropical
Masquerade
(16) 8-6 -f 8-21
FF7-5 Big Sister Blues (14).. 10- 1 -f 10- 9
FF7-6Catalina Interlude (18). 11-19 -f U- 6
NOVELTOONS
(Color)
P7-S Butter Scotch and Soda
(8) 6-4 -I-
6-26
1948-49 SEASON
Pg-1 The Mite Makes Right
(g) 10-15 10- 9
PS-2 Hector's Hectic Life (7). 11-19 + 11-6
Pg-3 0ld Shell Game (7) 12-24 -f 12-25
PS-4The Little Cut-Up (7)... 1-21 + 2-5
P8-5 Hep Cat Symphony (7) . . 2- 4 3-19
P8-6 Lost Dream (g) 3-18 + 3-19
P8-7 Little Red School Mouse
(7) 4-15 + 4-30
Pg-8A Haunting We Will Go
(9) 5-13 6-4
PS-9A Mutt in a Rut (S) . . . 5-27 + 6-4
Pg-10 Campus Capers (7) 7-1 ....
PACEMAKERS
K7-6 Neighbor to the North
(13) 7-23
1948-49 SEASON
K8-1 Appointment With Baby
(11) 10- 8 1+ 11- 6
K8-2 Mr. Groundling Takes the Air
(11) 12-3 + 12-25
KS-3 Make Mine Monica (11) 1-14 ± 1-8
K8-4 The MacAcademy
(11)
Awards
2-18 + 3-19
K8-5 I Remember You (11) . . . 3-18 -f 3-19
KS-6 My Silent Love (U) 4-22 6-4
KS-7 Lambcrtville Story (10) . . 5-20 + 6-4
PARAMOUNT NEWS
(Released Twice Weekly)
POPEYE CARTOONS
(Color)
E7-5 Popeye Meets Hercules
(7) 6-18 + 6-26
E7-6A Wol' in Sheik's Clothing
(8) 7-30 + 8-7
E7-7 Spinach vs. Hamburgers
(8) 8-27 + 8-21
E7-S Snow Place Like Home
(7) 9-3
1948-49 SEASON
Eg-1 Robin Hood-Winked (7).. 11-12 + 11- o
ES-2 Symphony in Spinach (7) 12-31
£8-3 Popeye's Premiere (11) . . 3-25 ++ 3- It
ES-4 Lumber Jack and Jill (7) 5-20
Eg-5 Hot Air Aces (7) 6-24
POPULAR SCIENCE
(Magnacolor)
J7-6 Flying Wing (10) 8-6
1948-49 SEASON
JS-1 Solar Secrets (10) 12-24 -|- 12-25
JS-2 Stocking Yarn (10) 2-4
JS-3 White Magic (11) 4-1 + 4-30
JS-4 Air Force Fire Fighters
(10) 4-29 + 4-30
JS-5 Seaweed Science (1) 6-17
SCREEN SONGS
(Color)
X7-7 Camptown Races (8) 7-16 + 8-7
X7-«Thc Lone Star Slate (9) 8-20 ± 8-21
1948-49 SEASON
XS-l Readin', Ritin' and
Rhythmetic (7) 10-22 ++ 10- 9
Xg-2 The Funshine State (7) . . 1- 7 -f 1-22
Xg-3The Emerald Isle (7)... 2-25 + 3-19
XS-4 Comin' Round the Mountain
(7) 3-11 + 3-19
Xg-5The Stork Market (8) . . . 4- g 4+ 4-30
XS-6 Spring Song (7) 6-3 -f 6-4
XS-7 The Ski's the Limit (8) . . 6-24
SPEAKING OF ANIMALS
Y7-6 Headliners (10) 6-18 + 6-26
1948-49 SEASON
Y8-lThe Gnu Look (10) 10-29 4- 10-9
Yg-2 Calling All Animals (10) 1- 7 ± 2-5
Yg-3 Meet the Champ (9) 2-11 S: 3-19
Y8-4 Hocus Focus (10) 4-22 + 4-30
Yg-5Goin' Hollywood (10) 6-10
UNUSUAL OCCUPATIONS
. . g-13 -f 8-21
(Magnacolor)
L7.6 Aerial Hot Rods (10) .
1948-49 SEASON
LS-lThe Glass Orchestra (10). 11-26 + 11- 6
Lg-2The Early Bird (10).... 1-29 + 3-19
L8-3The Flying Dancers (10) 3-11 + 4-30
LS-4The Fall Guy (U) 4-15 + 4-30
LS-5 Flying Grandmother (10). 6- 3 + 6-4
RKO Radio
Prod. No. Title Rel. Date Rating Rev'd
DISNEY CARTOONS
(Technicolor)
Three 2
Little Pigs (9) . . 9- 84,706
1948-49 SEASON
Purchase (7) . . 7- 94.101 Pluto's 9 i 8-28
94.102 Trial of Donald Duck
(7) 7-30 -I- 10- 9
94.103 Cat Nap Pluto (6) 8-13 =t 10- 9
94.104 Inferior Decorator (7). 8-27 ++ 10-16
94.105 Pluto's Fledgling (7).. 9-10 + 10-30
94.701 Goofy and Wilbur (7)
(reissue) 10- 1 11-13
94.106 Soup's On (7) 10-15 + 11-27
94.107 Three tor Breakfast
(7) 11- 5 -f 12-25
94.702 Wynken, BIynken and
Nod (7) (reissue) 11-19 -f 1-22
94.108 Mickey and the Seal
(7) 12- 3 + 1-29
94.109 Tea for 200 (7) 12-24
94.703 Pluto's Judgment Day
(reissue) (7) 1-28
94.110 Pueblo Pluto (7) 1-14 + 4-16
(7) 2-11
94.111 Donald's Happy Birthday
+ 5-28
94.112 Pluto's Surprise Package
(7) 3-4 + 5-21
94.704 Ugly Duckling (7)
(reissue) 3-18 ....
94.113 Sea Salts (7) 4-8
94.114 Pluto's Sweater (7)... 4-29 + 5-14
94.705 Country Cousin (7)
(reissue) 5-20 ....
94.115 Winter Storage (7) 6-3 4+ 5-14
94.116 Bubble Bee (7) 6-24
94.706 Ferdinand the Bull (7)
(reissue) 7-15 • . • •
EDGAR KENNEDY COMEDIES
93.401 Contest Crazy (17)... 10-1 11-27
93.402 Heart Troubles (16)... 3-11 + 5-28
LEON ERROL COMEDIES
. . 9-17 + 10- 9
83,704 Bachelor Blues (17) .
1948-49 SEASON
93.701 Uninvited Blonde (16).. 11-12 ± 1-22
93.702 Backstage Follies (19). 12-24 3-19
93.703 Dad Always Pays (18) . 2-18 + 4-16
93.704 Cactus Catup (16) 4-5
93.705 I Can't Remember
(16) 6-10
MY PAL SERIES
83,202 Pal's Adventure (20) . . 9-24 + 10-30
1948-49 SEASON
93.201 Pal's Return (20) 11-26 ++ 2-12
93.202 I Found a Dog (20) . . 4- 1 + 5-28
PATHE SPORTSCOPES
84,313 Strikes to Spare
(S) e-20 -I-
10-30
1948-49 SEASON
94.301 Texas Redheads (8)... 9-24 11-6
94.302 Frozen Fun (8) 10-22 ± 12-25
94.303 Athletic Stars (8) 11-19 •- ••
94.304 Fighting Tarpon (8)... 12-17 2-19
94.305 Game Birds (8) 1-14 + 3-19
94.306 Wanderers of the Deep
(S) 2-11 -I- 5-21
94.307 Canadian Roughriders
(8) 3-11
94,309 Golf Masters (8) 5-6
aAY WHITLEY WESTERN MUSICALS
(Reissues)
93.501 Keep Shooting (17).... 9-10 ± 11-27
93.502 Range Rhythm (18)... 10-15 .•••
93.503 Cactus Capers (17).... 11-19 ± 1-22
93.504 California or Bust (18) 12-24
SCREEN LINER
94.201 Jan August and His Piano
Magic (9) 10-29 + 11-27
94.202 Block Party (8) 11-26 ++ 1-22
94.203 It Pays to Be Ignorant
(g) 12-24 -I-
1-29
94.204 Men of the Shooting Stars
(9) 1-21
94.205 Movie Memories (8)... 2-18 + 4-16
94.206 Shake Hands With
Success (g) 3-lg
•
94.207 Shush Money (8) 4-15 + 5-14
94.208 Helicopter Magic (8).. 5-13
SPECIALS
93,901 Football Headliners of 1948
(16) 12-10
93,801 Basketball Headliners
of 1949 (17) 4-22
94,g01 Let's Go to the Movies
(9) 5. 3
THIS IS AMERICA
. .
8-20 tt g-2g
83.111 Glamour Street (16) .
g3,112 Friend of the Family
(16) 9-17 H
_
10-
.
9
g3,113 Who's Delinquent?
(16) 1015
1948-49 SEASON
+ 11- 6
93.101 County Fair (16) 11-12 ff 11-27
93.102 Girls in White (16)... 12-10 +f 12-25
93.103 Berlin Powderkeg _ ,
(19) 1-21 4+ 2-5
93.104 Our Daily Bread (16).. 2- 4 .
93.105 On Watch (17) 3-4 -|- 3-19
93.106 Wonder House (IS) ... 4- 8
93.107 Fraud Fighters (IS)... 4-29 4- 5-21
93.108 Love That Beauty (17) 5-13 -f 6-4
TRUE LIFE ADVENTURES
93,601 Seal Island (27) 5-15
BOXOFFICE BookinGuide June 11, 1949
•
f,
I

j
20th Century-Fox
Prod. No. Title Rel. Oatt Hal mj RgTj
DRIBBLE PUSS PARADE
1949 SERIES
9901 Satisfied Saurians (9) Mar. + 3-12
FEMmiNE WORLD
1949 SERIES
9601 Talented Beauties (Vyvyan
Donner (11) J""'
MARCH OF TIME
Vo4. 14, No. 12 The Case ot Mrs.
Conrad (18) Jul* tt
Vol. 14, No. 13 Willie Collar Girls
(17) Aug. +
Vol. 14, No. 14 Life Witli Grandpa
(19) SepL ++
Vol. 14, No. 15 Battle for
Germany (19) Oct. H
Vol 14, No. 16 America's New Air
Power (19) No».
Vol. 14, No. 17 Answer to Stalin
(19) Nov. +
Vol 14, No. 18 Watchdoos of the
Mail (18) Dk- +
1949 SERIES
Vol. 15, No. 1 On Stage (18) Jan. H
Vol. 15, No. 2 Asia's New Voice
(18)
Fe"- -H
Vol. 15, No. 3 W/ish You Were Here
(17) Mar. +
Vol. 15, No. 4 Report on the Atom
(20) Apr- +
Vol. 15. No. 5 Sweden Looks Ahead
(IS) May -tt
MOVIETONE ADVENTURES
8204 Majesty of Yellowstone
(9) July ft
8256 ©Riddle of Rhodesia (8) July 8257 OBermuda (8) Aug. 8258oOesert Lights (8) Aug. 8259 OPo'trait of the West (8) Oct 8260(i)Way of the Padres (8) -.Dec. +
1949 SERIES
9251 ©Landscape of the Norse
(S) J"; +
9252 Quaint (8) April
9253 Golden Transvaal (S) May
9254 Maine Sail (..) August
MOVIETONE SPECIALTY
8801 Symphony of a City (11). Sept. +
Quebec
1949 SERIES
9801 Struggle tor Survival (9).. Fed. ++
9802 The Hunter (.) August
MOVIETONE MELODIES
8101 Charlie Barnet and His Band
(. July
.)
MOVIETONE NEWS
(Released Twice Weekly)
SPORTS
8304 Football Finesse (10) Sept. +
8305 Olympic Water Wizards
(9) Nov.
8306 Yankee Ski-Doodle (9) Dec. +
1949 SERIES
9301 Foaled for Fame (9) Ftb. +
9302 Neotune's Playground
(8) April
9303 Beauty and the Blade (9).. May
9304 Future Champs (..) July
TEHRYTOONS
(Technicolor)
8521 Mighty Mouse in the Witch's Cat
(7) July
8522 The Talking Magpies in Maipie
Madness (7) July
8523 Mighty Mouse in Love's Labor
Won (7)
Aug.
8524 The Hard Boiled Ego (7). Sept.
8525 Mighty Mouse and the Mysterious
Stranger (7) Oct.
8526 The Talking Magpies in Free
Enterprise (7) Oct.
8527 Mighty Mouse in Triple
Trouble (7) Nov.
8528 Talking Magpies in Out Again,
in Again (7) Nov.
8529 Mighty Mouse in the Magic
Slippers (7) Dec.
8530 Talking Magpies in
Goony Golfers (7) Dec.
1949 SERIES
9501 The Wooden Indian (7)... Jan.
9502Talkino Magpies in the Power
of Thought (7) Jan.
1 9503 Mighty Mouse in the Racket
Buster (7) Feb.
9504 Sourpuss in Dinbat Land
(7) Mar.
9505 The Talking Magpies in the
Lion Hunt (7) Mar.
9506 The Talking Magpies in the
Stowaways (7) Apr.
9507 Mighty Mouse in a Cold
Romance (7) Apr.
9508 The Kitten Sitter (7) May
9521 Hook. Line and Sinker
(7) (reissue) May
9509 The Talking Magpies in
Happy Landing (7) June
9522 Catnip Capers (7) Reissue. June
9510 Miiihty Mouse in the Catnip
Gang (7) June
9511 The Talking Magpies in Hula
Hula (7) July
9512 The Lyin' Lion (7) July
9513 Mrs. Jones' Rest Farm
(7) August
±
7-10
8- 7
9-18
10-16
12- 4
1- 1
1-29
3- 5
3-26
4-30
5-21
6- 5
8-14
8-14
8-14
1- 8
2-12
3-12
10-23
3-12
8-14
12-25
3-12
Universal-International
Prod. No. Title Rel. Date Rating Rev'd Prod. No.
ANSWER MAN SERIES
3393 Men. Women and Motion
(8) 3-15 5-29
3394 Flood Waters (8) 4-26 + 7-24
3395 Mighty Timber (9) 6-21 H 7-31
3396 Rockets of the Future (8) 7- 5
3397 Water Battlers (7) 8-16
3398 Home of the Iceberg (8) 8-23 + 10-30
LANTZ CARTUNES
(Technicolor— Reissues)
3321 Knock Knock (reissue )
(7) Mar. .'^..
3322 Syncopated Sioux (7) May
3323 Woody Woodpecker (7)... July
3324 Scrub Me Mamma (7)... Sept.
i325 Nutty Pine Cabin (7) Oct.
1948-49 SEASON
4321 Pantry Panic (7) Nov. + 1-1
4322 Hollywood Matador Dec.
(7) . . .
4323 Mouse Trappers (7) 1-24
4324 Hams That Couldn't Bt
Cured (7) 2-21
4325 The Screw Driver (7) 3-14
4326 Ace in the Hole (7) 4-4 + 5-28
4327 Goodbye, Mr. Moth (7) 5- 2
. .
4328 Jukebox Jamboree (7)... 5-30
4329 The Loan Stranger (7).. 6-27
MUSICAL WESTERNS
3353 Echo Ranch (25) 4-1 H 5-29
1948-49* SEASON
4351 Six Gun Music (24) 1- 6 -f
. . 2-10 4352 Cheyenne Cowboy (24) .
4353 West of Laramie (26)... 3-24
+
+
4354 Prairie Pirates (26) 5- 5
4355 Nevada Trail (..) 6-16
NAME BAND MUSICALS
3305 Woody Herman & Orch.
(15) 3-3 +
3306 Red Ingle and His Natural
Seven (15) 6-16 ±
3307 Tex Williams t, Orch. in
Western Whoopee (15). 6-23 ++
3308 Jimmy Dorsey & Orch. (15) 8-18
3309 Chartie Barnet & Orch.
in Redskin Rhumba (15) 9-15
3310 Buddy Rich & Orch. (15) 10-13 ±
1948-49 SEASON
4301 Rhythm Masters (15)... 12- 8 -f
4302 Lawrence Welk & Orch.
(15) 1-5
4303 Ted Weems and Orch. (15) 2- 2
4304 Les Brown & Orch. (15) 3- 2
4305 Symphony in Swing (15) 3-30
4306 Ted Fiorito & Orch. (15) 4-27
Warner Bros.
Title Rel. Date Rating Rev'd

SHORTS REVIEWS
Opinions on the Current Short Sufc/ecfs-
Magic Fluke
Columbia (Fox and Crow Cartoon) 7 Mins.
Good. An amusing and novel cartoon. The
Fox deserts his long-time buddy, the Crow,
for a job as conductor for a huge symphony
orchestra. The cleverly-drawn opera habitues
wait for the Fox to raise his baton but the
Crow hands him a magic wand, swiped from
a local magician. As the Fox begins to lead,
the strangest things take place which nearly
wreck the opera house.
Heart to Heart
MGM (Special) 21 Mins.
Very good. Every sensible American, as
well as those not so sensible, should see this
informative fact film about the causes and
possible cures for heart disease. In entertaining
fashion, this examines the problem of
health in general and the heart in particular.
shows us that rushing to work, gulping
It
down breakfast, overeating at other meals
and racing about instead of relaxing after
work all wear out the heart. We can get a
new engine if we abuse our car but we can't
get a substitute for our all-important heart.
Mighty Manhattan
MGM (Special) 21 Mins.
Very good. Splendidly photographed in
Technicolor, this is one of the best of James
V. FitzPatrick's long series of travel shorts.
For the first time in his 19 years of MGM
travelogs, FitzPatrick concentrates on Manhattan,
with its tall towers, quaint streets,
magnificent public buildings and its glittering
Exhibitor Has His Say
(Continued from page 3)
Fernando" (SG) to poor grosses. Played Sat.
(preview). Sun., Mon. Weather: Cloudy and
cold.—Jim Dunbar, Roxy Theatre, Wichita^
Kas. Subsequent run patronage.
Key Largo (WB)—Humphrey Bogart, Edward
G. Robinson, Lauren Bacall. This is good
drama, fuM of the kind of suspense that keeps
you on the edge of your seat. Fine acting
by all, but the background music is so loud
it drowns out the conversation in places.
Well received here but strictly adult fare.
Played Thurs., Fri., Sat. Weather: Fair.—R.
W. Burgess, Roxy, McCluskey, N. D. RuraJ
and small town.
Romance on the High Seas (WB)—Jack Carson,
Janis Paige, Don DeFore. Here is a picture
that drew an average crowd and did not
do business anything over average, but the
comments were good from those that saw it.
Everyone said that this Doris Day is another
girl that is really taking Ginger Rogers' place,
and I whole-heartedly agree she is really a
swell looker and can act and really sing. We
hope to see more of her here in Sturgis.
Played Sat., Sun. Weather: Cold for the middle
of April.—Sam Holmberg, Regal, Sturgjs^
Sask. Rural.
Two Guys From Texas (WB)—Dennis Morgan,
Jack Carson, Dorothy Malone. Nothing
particularly original in this, but the audience
appreciated it and the music was good.
Business was much belter than on "Romance
on the High Seas." Played Sun., Mon.
Weather: Fair. — Hobart H. Gates, Garlock
Theatre, Custer, S. D. Small town patron-
* * *
age.
Two Guys From Texas (WB)—Dennis Morgan,
Jack Carson, Dorothy Malone. Played
this one so late that business wasn't quite
average. The picture is worth A-plus in my
14
'
White Way. The narration is excellent and
will do its part in making every out-oftowner
want to put New York City on his
or her list for a trip in the near future.
Suiferin Cats
MGM (Tom & Jerry Cartoon) 8 Mins.
Good. Once again lerry Mouse devotes
himself to the special task of making life a
problem for his perennial foe, Tom Cat. He
leads the cat
a merry chase and once again
brain outsmarts brawn as Jerry emerges triumphant.
Clap Your Hands
(Sing and Be Happy Series)
Univ.-Intl
10 Mi"«-
Good. One erf the better audience participation
shorts. The King's Men, a popular
singing group, led off with a specially written
number urging the patrons to play the
new Mexican game which consists of clapping
their hands at the right spots during the
picture. Songs used are "It Happened in
Monterey," "In a Little Spanish Town" and
"Ramona." Cartoons furnish background animation.
Dynasty of Wonders
Univ.-Int'l (Variety View) 10 Mins.
Fair. Another in the travelogs showing the
wonders of Yellowstone National park. The
cameraman has a field day getting splendid
shots of the lofty mountains, the canyons, the
winding trails and other natural wonders.
Other interesting shots are of Old Faithful,
which erupts every 65 minutes, and the
friendly bears, the elk, mountain sheep and
even deer and buffalo.
estimation. Many who came were seeing it
for the second time. Played Sun., Mon.—
Ralph Raspa, State Theatre, Rivesville, W^ Va^.
Small town patronage.
Voice of the Turtle, The (WB)—Ronald Reagan,
Eleanor Parker, Eve Arden. A bum title,
but they enjoyed the film after I got 'em in.
Eve Arden we'd rather see in a one-reel comedy
Reagan and Eleanor Parker were fine.
Played Fri., Sat., Sun—Frank Sabin, Majestic
Theatre, Eureka, Mont. Small town pa^
tronage.
Voice of the Turtle, The (WB)—Ronald Reagan,
Eleanor Parker, Eve Arden. This is
nothing, but no kicks on it. Business was bad
but all roads were blocked again. This show
would do better for midweek. Played Sun.,
Mon., Tues. Weather: Cold.—Ray S. Hanson
Fox Theatre, Fertile, Minn. Rural and smaU
town patronage.
Winter Meeting (WB)—Bette Davis is always
good, but roles she takes are nearly
always too heavy for rural audiences and this
is no exception. I had the poorest midweek
in all my experience and lacked two dollars
of getting back the rental, and it was low.
Played Wed., Thurs. Weather: Rain.—R. C.
Walker, Uintah Theatre, Fruita, Colo. Rura^
patronage.
MISCELLANEOUS
Drums (FO—Reissue. Sabu, Raymond
Massey. We did not have a satisfactory profit
on this picture, even with the college to draw
from. It is apparently not good small town
material. Even so it did better than "All My
Sons" (U-I) and "Abbott and Costello Meet
Frankenstein" (U-I) and "Give by Regards
to Broadway" (20th-Fox). Played Sun,, Mon.
Weather Fair.—Earl A. London, Stole Theatre,
Olivet, Mich. Small town, rural and college
patronage.
In the Newsreels
Movietone News, No. 44: Atomic Energy
commission is investigated; AFL holds union
industries show in Cleveland; Rita Hayworth
weds; latest in trailers; high temperature;
Winston Churchill.
News of the Day, No. 278: Churchill pays
tribute to U.S.; 'Father of the Year"; wedding
bells for Rita; romance plus royalty;
Haitian look for new summer hats; heat tests
for supersonic; herring run; Ali Baba's cave
found in Europe.
Paramount News, No. 81: West Germany
constitution comes into force; newest coaches
hit the open road; President Dutra; Admiral
Kirk; David Lilienthal; you too can own a unicycl'e;
stork works overtime at Munich zoo.
Universal News. No. 252: Atom inquiry;
President Dutra; Admiral Kirk; General Clay;
Ali Baba; cutting horse; roller skating in Pans.
Warner Pathe News, No. 83: "Father" in the
news- UCLA hot box; helicopter; trailer show;
dog school; college fun—push cars—rodeo.
Movietone News, No. 45: Eisenhower awards
Columbia degrees to old comrades; England
frees Eisler; Alger Hiss on trial; Japanese emperor
visits Nagasaki; naval academy holds
Negro girl parade; the wedding of Rita and
Aly; Indianapolis race.
News of the Day, No. 279: Hiss trial begins
in Red spy case; Princess Rita a happy bride;
prexy Eisenhower's first commencement; Japanese
emperor at bombed city; Queen Mary s
82nd birthday; romance stars at Annapolis;
thrilling moment at auto classic.
Snead wins PGA
Paramount News, No. 82:
title second time; Eisler, freed, will not return
to the U.S.; General Clay bids the army farewell;
British royalty sees "Trooping the Colors";
Rita and Aly take their vows.
Universal News. No. 253: Rita and Aly Kahn
wed- navy and Columbia hold commencement
exercises; Democratic mule Hollywood bound;
Indianapolis speedway.
Warner Pathe News, No. 84: King George;
Japanese emperor; film stars; Rita and Aly
marry; Venetian blinds; General Clay; Hiss
trial; war correspondents; PGA golf; auto
racing.
•
All American News, No. 346: Nation observes
Memorial day; church completes quarter of a
million dollar educational ^eiiter in Montgomery,
Ala,; Norfolk, Va., girls hobby develops
into profitable business; inquiring reporter
asks if women should pay alimony;
annual Indianapolis auto race classic.
Telenews Digest. No. 22A: Washingtonatomic
inquiry; Berlin-another blockade:
Ethiopia—liberation anniversary; Puerto Kico—
University of Puerto Rico launches its summer
course in marine biology; Maryland—the Buzz
bonnet, a light, plastic headpiece which enables
the blind to fly; New York--Go d Tony
4-year-old palomino; Illinois—Softball a la
sqaaw.
Telenews Digest, No. 22B: Sound and fury
in Washington; England—Eisler freed; Spain
—Franco asks U.S. friendship; I.ong Islanddelegates
of Britain's Royal Aeronautical sosiety
inspect private American aircraft at air
show- New York—perjury trial of Alger Hiss
begins; Berlin—Governor Dewey visits American
officials on visit to Berlin: Rome-Pope
Pius proclaims the 1950 Holy Year; Anzio-
Memorial day rites; Czechoslovakia— motorcycle
race; France-Rita, Aly wedding.
BOXOFFICE BookinGuide " June 11, 1949

Opinions on Lurrent rroauaions; cxpiomps jot ieiiiag jo jne ruoiic
rE#\IUIfE KEVICWD
Calamity Jane and Sam Bass F
^"/ZS'
Univ.-Intl (639) 85 Minutes Rel. July '49
The famous western characters ol Calamity Jane and Sam
Bass are given an entertaining treatment in a hvely outdoors
film. Splendidly photographed in Technicolor and
with a first-rate cast in which Howard Duff shines as the
strong-jawed young Indiana horseman, it should do good
business generally. It's a natural for the action houses. While
Yvonne DeCarlo is not always convincing as the notorious
Calamity Jane, she cuts a neat figure in her riding breeches,
at a time when other women rode sidesaddle. Dorot+iy
Hart does good work as the more lady-like heroine and
Marc Lawrence contributes expert villainy. Director George
Sherman keeps the film moving at a fast pace and manages
to inject several lighter touches amidst all the riding, shooting
and stagecoach holdups. Sam Bass starts out as an
honest cattleman but turns outlaw when his race horse is
killed by crooked promoters.
Yvonne DeCarlo. Howard Duff, Willard Parker, Lloyd Bridges,
Dorothy Hart, Marc Lawrence, Norman Lloyd.
Broken Journey
F
Adventure
Drama
Eagle Lion (916) 89 Minutes ReL April '49
An interest-holding, suspenseful melodrama based on a
real-life plane crash, this is above the average of the J.
Arthur Rank product. Phyllis Calvert, who has made two
Hollywood pictures, and Francis L. Sullivan and Margot
Grahame are familiar to the majority of film patrons and
give this lair name value, especially in the class spots. The
picture also has ample excitement for th* action houses. The
story, which shows how an all-assorted group of plane passengers
react when their lives are in danger, is in the
"Grand Hotel" tradition. The varied characters include a
break away from his domineering man-,
prizefighter trying to
ager, a pompous opera star, an invalid traveling in an iron
lung, his devoted young nurse, a fading movie star and her
weakling boy friend and the plane hostess who falls in love
with the co-pilot. The magnificent Alpine backgrounds add
authenticity. Directed by Kenneth Annikin.
Phyllis Calvert, Francis L. Sullivan. Margot Grahame, James
Donald, Raymond Huntley, Derek Bond, Sonia Holm.
n.
Indlat
•ffip'
jr
Sa
icellt'iv
HelUire
Republic (811)
90 Minutes
F
Western
(Trucolor)
Rel. June 26, '49
An unusually original story is the most outstanding among
the shining assets which make this sagebrush saga win a
niche lar above the average galloper, even above many
that lay claim to designations as super-westerns and obviously
cost much more to produce. It is certain to be a topmoney
booking in all situations where action fare thrives,
in fact can justify the topside spot in any theatre. Performances,
by a cast sufficiently name-weighty to have marquee
magnetism, are excellent, with an extra plaudit due Marie
Windsor in the femme lead. The yarn concerns a two-fisted,
lead-slinging gambler who turns sky-pilot, and his efforts
to redeem an outlaw gal. Despite such religious overtone,
the film lacks none of the wanted western ingredients. Nor
does it suffer for want of production values, including Trucolor
photography. Expertly directed by R. G. Springsteen.
William Elliot, Marie Windsor, Forrest Tucker, Jim Davis.
H. B. Warner. Paul Fix, Grant Withers.
The Doolins of Oklahoma F
Columbia ( ) 90 Minutes Rel.
Weston
In its several previous film-making sallies the team comprising
Harry Joe Brown as producer and Randolph Scott as
star has established a high standard lor hard-hitting, actionpacked
western entertainment. This one ranks with the best
the Brown-Scott combination has turned out, boasting enough
in the way of gunplpy, chases, border marauding and bank
robbery to satisfy even the most avid seeker of such entertainment,
and winding up with a bullet-slinging free-for-all in
which enough lead is dispensed to have won the Civil War.
Square-jawed Scott, customarily a peace officer, makes a
casting switch to portray the leader of Oklahoma's Doolin
gang, successors to the infamous Daltons and taking up in
the matter 'of bloodshed and terrorism where that group
left off. All in all, the entry spells popularity and profits in
almost every situation. Directed by Gordon Douglas.
Randolph Scott, George Macready, Louise AUbritton, John
Ireland, Virginia Huston, Charles Kemper, Noah Beery jr.
Stallion Canyon
Astor Pictures ( ) 72 Minutes
F
Western
(TrucolOr)
Rel. June 1, '49
Adults with preferences for western and action films will
find this Trucolor picture shot in Kanab, Utah, satislactory
and boys will find its riding, shooting and ranch intrigue
much to their taste. Sophisticated audiences probably will
object to too much explanation of motives and action in the
dialog. It represents the first endeavor of Kanab Pictures, of
which the president is Denver Brandon and the other backers
are well-to-do cattlemen. Brandon's fine horses are used
and the extras are all local lolk. The lilm leatures Thunderbred,
"the miracle stallion." Ken Curtis, who is known to
western fans, carries off the honors with a good performance
as the hero, and the others are well cast. The backgrounds
do justice to the striking Utah scenery. The plot concerns
the usual mortgage on a widow's ranch held by a murderous
competitor. Harry Fraser directed.
Ken Curtis. Carolina Cotton, Shug Fisher, Forrest Taylor.
Billy Hammond, Roy Butler, Alice Richey, L. H. Larsen.
All Over the Town
Comedy
Drama
Univ.-Int'I ( )
88 Minutes Rel.
A mildly amusing, intelligent and typically British film
which will satisfy art theatre patrons, but has little value
for general audiences. Sarah Churchill is the only selling
name and then only because she is the daughter of the
former prime minister. However, she proves herself to be
an attractive and capable young actress. Norman Wooland
is just adequate as a crusading newspaper editor but, as
in most J. Arthur Rank productions, the cast is filled with
amusing character portrayals. While the story seems like
a slow-moving "tempest-in-a-teapot" comedy, it has several
delightful and laugh-provoking moments, especially during
a home talent operetta given in the town hall of a small
seaside town. A reporter who returns from the war with
modern ideas for his little newspaper runs up against opposition
from his editor who is afraid to offend the stuffy advertisers.
Directed by Derek Twist.
Sarah Churchill, Norman Wooland, Cyril Cusack, Fabia
Drake, James Hayter, Edward Rigby, Bryan Forbes.
I'llMlill
in
tr
vMIIJt
Nastn
The Crime Doctor's Diary F
Mystery
Columbia (109) 61 Minutes Rel. June 9, '49
Running a series picture is much like running a continued
story in a magazine, except that there is this difference in
favor of the continued story— it does not repeat itself as the
series picture often does when a pattern has been established.
Warner Baxter's roles as the Crime Doctor have difrered
in plot aliernations only so far as the other characters
are concerned. In this one he helps Stephen Dunne, released
from prison for a crime of arson which he did not commit,
clear his name and bring the one who framed him to justice.
Few in the audience will suspect the woman who is the
villain. In fact, they are much more likely to feel that Adele
Jergens, in gorgeous showgirl costumes, is the female who
can't be trusted, but she turns out to be a right gal. The action
is fast and the cast competent, so any exhibitor who plays
this knows what he can expect from it. For the lower half,
of course. Seymour Friedman directed.
Warner Baxter, Stephen Dunne, Lois Maxwell, Adele Jergens,
Robert Armstrong, Don Beddoe, Whit Bissell.
The Feathered Serpent
F
"^^'^^
Monogram (4823) 61 Minutes Rel. Dec. 19, '48
This entry in the Charlie Chan series runs true to form
in that it is competently cast and well directed by veteran
William Beaudine. That there is a sameness to any series
picture must be expected—in fact, the public demands it or
would not tolerate series pictures at all. However, this murder
mystery is laid in Mexico where Charlie Chan and his
No. 1 and No. 2 sons have gone on vacation! driven by the
laugh-producing Birmingham (Manton Moreland) whose aversion
to corpses is second to his devotion to the Chans. The
first body the party stumbles on, however, is an exhausted
professor who has escaped from an Aztec temple where he
has been held prisoner with another professor of archaeology.
The treasure in the temple is being looted by their captors,
who only used them to locate its site. Charlie Chan solves
everything to the satisfaction of all the innocent' people still
alive at the close.
Roland Winters, Keye Luke, Manton Moreland, Victor Sen
Yung, Carol Forman, Robert Livingston, Nils Asther.
1044
BOXOFFICE June 11, 1949 1043

EXPLOITIPS
. . The
. . The
. . Feared
. . What
. . Gripping
. . The
. . The
. . Famed
. . See
. . Some
. . And
. . Whose
. . Weird
. . See
Suggestions for Selling; Adlines for Newspaper and Programs
. . The
. . She
. . One
SELLING ANGLES:
"Hellfire"
Fire regulations permitting, burn a red flare atop your marquee
at night. Tie in the fire department on a civic campaign
based on a fire prevention week, with copy such as:
"Fire is the unseen enemy . 'Hellfire' at the Blank
Theatre." In the picture Marie 'Windsor rebels at woman's
role in the world, adopts man's garb and becomes a bandit.
Suggest to the woman's page editor of a local newspaper
a feature devoted to women who have succeeded in men's
fields—Madame Curie, Eleanor Roosevelt, etc.
CATCHLINES:
Some Men Live by Making Rules . Women Live
by Breaking 'Em . . . And Here's the Action-Laden . . .
Thrill-
Packed Story of Five Desperate Men . One Gal . . .
Who Sought Revenge . . . Though It Meant Their Lives.
Woman Wanted! . Gambler—Wanted to Set Her
Straight .
Marshal—Wanted to Capture Her . . .
The
Desperado—Wanted Her Life . . . They Knew the Lure of Her
Lips .
Guile of Her Charms . . . The Fury of Her
Rage ... In a Roarin', Ridin', New Kind of Western Thriller.
SELLING ANGLES: "The Doolins of Oklahoma"
Snipe the neighborhood with "Wanted" posters bearing
likenesses of Randolph Scott and other members of the
"Doolin Gang.'' Dress your house staff in western costume.
See if you can locate a collection of old-time frontier-type
guns for use as a lobby display. Make library tieups on
volumes of fiction and history dealing with the early west.
Snipe fences, sidewalks and the walls of empty buildings
with a stencil reading: "The Doolins Are Coming!"
CATCHLINES:
Their Bullets Wrote the Name of the Doolin Gang . . .
Across the West's Wildest History . . . ShouIder-to-Shoulder
They Fought as Outlaws . for the Fighting Blood
They Shared . for the Outlaw Blood They Shed
... In Rugged, Thrill-Jammed Adventure.
The Screen's Greatest Adventure ... Of the West's Most
Violent, Most Romantic Days . . . Ride to Wild, Roaring
•
Thrills . . . With the, Doolin Gang .
Fearsome
Weapons Were Bullets . . . And Flaming Hatred.
SELLING ANGLES:
"The Crime Doctor's Diary"
A good citywide stunt would be to "lose" a dozen or so
small "diaries" around town in which ad lines from the film
and playdate credits are entered. Publicize the fact that
guest tickets will be given to each person who returns a
book to the theatre. Since a jukebox company is featured in
the picture, arrange to have signs on jukeboxes over town.
Contact bookstores for a mystery story display with "The
Crime Doctor's Diary" centered and a window card about
the playdate.
CATCHLINES:
When Dead Men Talk About Women Alive, Even the Crime
Doctor Gasps! . . . Dead Men Do Tell Tales if Their Last
Speeches Are Recorded . Crime Doctor Writes in His
Diary: "My Toughest Murder Case—Must Question Both
Women Immediately."
Arson, Murder and Women Prove the Crime Doctor's Most
Highly Explosive Mixture . . . Bullet-Hot Murder Brewed by
Love Turned Cold . Drama as the Crime Doctor
Studies the Human Emotions Involved and Comes to His
Solution of Arson and Murder.
r Pc
iOV
Eve
fil-
SELLING ANGLES:
"Calamity Jane and Sam Bass"
Yvonne DeCarlo is the biggest selling name but also mention
that Howard Duff, who scored in "The Naked City" and
"Red Canyon," is well-known as "Sam Spade" on the popular
radio program, and that Lloyd Bridges is featured in the
current "Home of the Brave." Give a prize to the little girl
whose costume best represents the square-shootin' Calamity
Jane. Dress the lobby in western fashion and use a horse
and buggy for street ballyhoo.
CATCHLINES:
The Fearless Gun-Totin' Calamity Jane Meets Her Match
in the Square-Shootin' Sam Bass . Lost Her Heart
But She Never Lost Her Head in a Gun Battle . . . Strange
Companions Brought Together by the Lust for Adventure
and Gold.
Yvonne DeCarlo, Who Danced as Scheherezade, Now
Makes Men Bow to Her Will as the Wild and Willful Calamity
Jane ... A Rip-Roaring Tale of Love and Adventure When
the West Was Really Wild.
SELLING ANGLES:
"Broken Journey"
This British import has three top English stars, including
Phyllis Calvert, who starred in two Hollywood films, "My
Own True Love" and "Time Out of Mind," as well as "Madonna
of the Seven Moons," "Man of Evil" and other Rank
pictures; Francis L. Sullivan, who recently scored in Bergman's
"Joan of Arc," as well as "Great Expectations," and
Margot Grahame, who will be remembered from "The Informer,"
Academy Award film.
CATCHLINES:
A Group of lU-Assorted Human Beings Forced to Face
Reality—and Death . Unlucky 13, Aboard a Plane
'
That Landed in the Midst of Nowhere . Moment
Soaring in Comfort Above the Alps, the Next Minute Roaring
to a Crash-Landing on a Glacier.
Adversity Bro'ught Out the Best in Some, the Worst in
Others ... A Broken Journey But It Mended Several Shattered
Lives . . . Phyllis Calvert in Her Most Sympathetic
Role, Francis L. Sullivan as the Man You Love to Hate.
SELLING ANGLES: "Stallion Canyon"
Attract adult lovers of horseflesh through tieups with riding
academies, racetracks and humane societies. Sell the
striking Utah backgrounds through tieups with travel agencies.
Point out that Utah locales figured in the making of
such films as "Covered Wagon," "Union Pacific," "Romona,''
"The Good Earth" and "The Bad Man of Brimstone." A
ballyhoo man leading a decorated horse should bring in
the children. Stills of famous horses would make a good
lobby display. >
CATCHLINES:
A Fast, Furious Stallion in a Fast, Furious Picture ... A
Stampede of Adventure in a Thrilling Action Picture . . .
Thunderbred, Miracle Stallion, in a Picture of Racing Hooves
and Gunfire ... A King of Wild Horses Stampedes Across
the Screen ... A Fearless Stallion Brings Disaster to a
Gang of Ruthless Killers . . The Unbridled Fury of a Fighting
Stallion Brings Justice to an Outlaw West ... A Tough,
Romantic Outdoor Drama Packing One Punch After Another
Until Justice Wins . . . "Stallion Canyon" Packs an Explosive
Punch.
SELLING ANGLES: "The Feathered Serpent"
Since the siory concerns the treasure in an ancient Aztec
temple, work out a lobby display with your local museum of
any Aztec items it may have. Try to arrange local stories
about the Aztec civilization and through the schools, some
interest in archaeology. Use a paper "feathered serpent"
for lobby display and explain its major significance. Capitalize
on the fame of Charlie Chan and his methods of
solving crime. Look up quotations from Confucius and plaster
them over the lobby and on window cards to advertise the
picture.
CATCHLINES:
Chan Defies the Ancient Curse of the Death-God "Kul-
Kul-Can" in His Strangest Murder Manhunt . Ancient
Ruins, Pagan Gods, Aztec Treasure Thrills in an
Eerie Aztec Temple of Terror.
The Lost Aztec Temple of Doom Where One False Step
Means Death . Was the Feathered Serpent and
What Part Did It Play in the Temple Worship? .
Mixed With Archaeology,
. . Intrigue
Ancient Temples Looted by Modern
Art Pirates.
'air.-
ox;.
A. I
SELLING ANGLES: "All Over the Town"
The chief selling angle is the first screen appearance of
Sarah Churchill, daughter of the former British prime minister,
who received wide publicity during her recent U.S.
visit. Use the cover and inside pages of the Life spread
on her in a lobby frame. Norman Wooland recently scored
as Horatio in the Laurence Olivier film, "Hamlet." The title
lends itself to tieups with chain stores for window cards
listing the branches "All Over the Town" and appropriate
copy on the picture.
CATCHLINES:
Sarah Churchill, Daughter of England's Former Prime Minister,
Does Credit to Her Illustrious Father's Name . . .
They
Entered Intot a Partnership Which Was the Gossip of the
Town ... He Came Back from Fighting for a New World
Only to Find That the Old Order of Things Still Held Sway.
Sarah Churchill Teamed With Norman Wooland, Who
^Scored in "Hamlet," in a Merry Mixup of Small Town Doings
... He Dared to Tell the Truth and Was Nearly Wrecked
for His Pains.

RATES: 10c per word, minimum Sl.QO, cash with copy. Four insertions ior price oi tiiree.
CLOSING DATE: Monday noon preceding poblication dote. Send copy and answers to
• Box Numbers to BOXOFHCE, 825 Van Brunt Blvd., Kansas Citv 1, Mo. •
HELP WANTED
Wanted : Managers tor theatre or drive-ln In
Wisconsin. Write your qualifications and references
to Boxofiice. A-3448.
Sell world's lowtsi priced, fastest selling film
advertising contract in your territory. Investigate
our corporation and our plan. Associated Film
Co., Inc. 12th and Walnut Bld>;.. Kansas City. Mo.
Wanted: E^pcrionccd projectionist, $45 week
plus apartment. Southern Florida city. Boxoffice,
A-3465.
Wanted : Manager, town 1.000. Capable uf
operating if necessary. House or apartment Included.
Permanent. Ilefcrences required. Tribune
Theatre, Tribune. Kas.
POSITIONS WANTED
Manager: i;i years experience In theatre operation:^,
advertising, exploitation, publicity. Honest,
ambitious, reliable. Age 35, married. Top references.
Desires permanent connection. J. M.
Thomson. Caro, Mich.
If it s manauer tmuble with you, then I'm your
miin. ViMis experience; references, sober. Boxnflirr.
A-.'Ui;*;.
Young theatre manai^er desires employment in
Mlcliig.in. .Mi'jsourl. (Milo preferably. Full parilcitlar-^-
Cunlacf BDXofflce. A-3467.
Manager, film huy

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