Alain Pouyat - Steria

The increasing emphasis on sustainability in light of global warming
and carbon emissions has also provoked a shift in consumer mentality
towards an environmentally-conscious, ‘carbon-free’ thinking,
which highlights how our relationship with the world is evolving.
In order to achieve sustainable growth in today’s changing
marketplace, companies cannot afford to become complacent. The
companies that will flourish will be the ones that are looking to
the future trends predicted to transform the business landscape,
and are seeking to influence social, societal and technological
shifts that can be harnessed to effect business change.
Thanks to increased connectivity and mobility, today’s technological
innovations have brought about a new era of collaboration where
individuals and business entities from across the globe meet to
share the burden of business challenges and research, test and learn
from new models and strategies. The pooling of skills and services,
both within the organisation and externally and the outsourcing of
certain aspects of business to domain experts will become essential
and more commonplace in the years to come. Bouygues is a great
example of how bringing together different departments of a business
can help solve challenges. Combining construction and laboratory
research to devise new and innovative construction procedures is at
the heart of what we do. Regardless of business function or industry,
it’s clear that businesses will need to collaborate to ride out the
wave of the sea of change currently happening in the industry.”
Energy/Technology/
Population/Urbanisation
New technology brings together digital
and traditional industries
“The digital revolution has impacted each of Bouygues’ business
lines in different ways. Bouygues Telecom has played an active part
in this shift, with its telecommunications business at the heart of
the digital revolution. The media branch of the company, TF1, has
witnessed upheaval as relationships between TV networks and
viewers evolve. The advent of digital terrestrial television has led to
the emergence of new channels which have completely transformed
French broadcasting (the number of channels available has increased
from six to a whopping 25). Connected television also brings its
own revolution with access to non-linear services such as catch-up
TV, video on demand and access to a plethora of online content.
Digital is integral to many of the fundamental changes currently
taking place in more traditional sectors such as construction. The
creation of environmentally-friendly products and services that
consume less energy has spurred the development of a brand new
generation of buildings, neighbourhoods and even entire ‘eco-cities’.
The concept behind all of these vast industry changes is
convergence. Different sectors now benefit from innovations
developed in previously unrelated industries since they
now draw on the same digitally-led resources.
Of course, there is still a long way to go. As the old adage
goes – ‘Rome wasn’t built in a day’. The same can be said
of the society of tomorrow that is being shaped by the
innovations of today. Nevertheless, it opens up tremendous
opportunities for new developments for all types of business
provided they can identify the new needs of clients sufficiently
early on, and are capable of adapting appropriately.”