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. . Guy<br />
MIAMI<br />
The slogan, "Wometco Theatres ... All<br />
Over Town," is being stressed in the circuit's<br />
advertising. Wometco admission books<br />
of coupons are being called "Books of Happiness"<br />
. . . Freddie Stewart, appearing here,<br />
names 12 picture titles under which his name<br />
has appeared in the last three months; but<br />
all belong to the same picture, which finally<br />
was named "The Music Man."<br />
Brandt's Flamingo on Lincoln road is giving<br />
wide publicity to the Florida premiere<br />
of "The Red Shoes" there on Christmas day.<br />
Seats are being reserved for the two evening<br />
shows, and the matinee. A five-day run<br />
has been scheduled. Daily advertising in<br />
newspapers, publicity stories giving interesting<br />
sidelights on the film, and a large sign<br />
above the marquee herald the event . . .<br />
ABC Television, Warner Bros., Pathe and<br />
MGM are scheduled to give national publicity<br />
to a water show and ballet featuring<br />
a number of aquatic stars, held recently at<br />
an ocean-front hotel.<br />
Wometco's new Miracle Theatre sent out<br />
"Free for Nothin' " invitations to youngsters<br />
of Coral Gables and southwest Miami. For<br />
its first Saturday of operation the Miracle's<br />
management introduced its policy of special<br />
shows for children with a free matinee, starting<br />
at 12:45 p. m. A western feature was<br />
shown and children received gifts of bubble<br />
gum . Rennie, entertainer from the<br />
Bar of Music, did the exterior emceeing for<br />
the Miracle's premiere.<br />
A! Brandt of the Flamingo received a complaint<br />
from a patron for not labeling British<br />
pictures as "foreign." Brandt naturally<br />
disclaims any intention of using misleading<br />
advertising, but is of the opinion that the<br />
name of the producer is obvious enough.<br />
The incident, however, seems to point up<br />
the conviction of many theatremen who<br />
find that people seldom take notice of the<br />
producer of a picture, only the actors.<br />
When Joyce Voelker, Miami Daily News<br />
fashion editor, arrived to interview Terry<br />
Moore, star of "Return of October," in her<br />
Miami Beach hotel, she found ten news<br />
and radio representatives there for the same<br />
purpose. The star solved everybody's problem<br />
by making a recording, answering questions,<br />
and posing in various costumes for<br />
everybody at the same time. And she had<br />
energy left over to ask reporters more questions<br />
than they asked her.<br />
George Bonrke tipped off Miami Beach<br />
night club operators to see the current Capitol<br />
Theatre show If they wanted to audition<br />
numerous big variety and cafe stars en<br />
masse. The double bill Included "Hellzapoppln"<br />
and "Argentine Nights" ... A recent<br />
ad for Claughton's Embassy and Variety<br />
carried this amusing line: "We threw<br />
away the fancy ads and give It to you<br />
straight . . It's not just another murder<br />
.<br />
story—it's strong, stark realism at its best."<br />
The feature was "The "Velvet Touch." Claughton<br />
advertising has been attracting notice<br />
designs.<br />
for the originality and variety of its<br />
Babs Beckwith Noble, daughter of the J.<br />
Holden Beckwiths of Miami Beach, is In Los<br />
Angeles with RKO. She assists future stars<br />
to become acclimated to their new life, helps<br />
them buy the proper clothes, coaches them<br />
on hair-styling and makeup, and even etiquette<br />
when necessary.<br />
Bernstein Rushing<br />
Two Miami Houses<br />
MIAMI — Robert O. Bernstein, executive<br />
vice-president of Bernstein Theatres, is rushing<br />
work on the Little River Theatre here,<br />
due to open in a few weeks with many celebrities<br />
attending. Initial boxoffice receipts will<br />
go to the Optimist club for furnishing the<br />
Youth Center.<br />
Construction has begun on the circuit's<br />
LeJuene Park Theatre in the business section.<br />
This outdoor house will have Australian<br />
pines in double rows instead of a fence, a<br />
large concession building and a walk-in seating<br />
arrangement in the shape of a ship's<br />
deck. It will open in March. Joe Hornstein,<br />
supply dealer, has the contract for both<br />
houses.<br />
Building Work Is Started<br />
On Jacksonville House<br />
JACKSONVILLE—Work has been started<br />
on an 800-seat motion picture theatre at<br />
932 Edgewood Ave. in the Murray Hill district.<br />
The theatre is being built for B. J.<br />
Phillips, real estate dealer, who plans to<br />
lease the plant to other interests for operation.<br />
The building will be of modern design and<br />
of fireproof construction. It will be air conditioned.<br />
In addition to the main floor there<br />
will be a mezzanine where the manager's<br />
office, projection booth and restrooms will<br />
be located.<br />
William H. Marshall is the architect, and<br />
H. S. Brownett, contractor. The structure is<br />
part of a building started several years ago,<br />
but delayed because of government regulations.<br />
It is expected the entire project will<br />
be completed within five months.<br />
Lack of Interest Halts<br />
Saturday Morning Show<br />
JACKSONVILLE—When Manager Jack<br />
Futch offered a morning matinee for children<br />
at the Beach Theatre, he felt he was<br />
being good to both parents and youngsters.<br />
The matinee was planned for Saturday morning,<br />
at a time when mothers might feel free<br />
to park the kiddies in the theatre while<br />
they went shopping. However, because of lack<br />
of interest and consequent slim attendance,<br />
the matinees have been called off. Futch<br />
has not altogether given up the idea of<br />
having such a performance and is announcing<br />
that at some future date the matinees may<br />
be resumed.<br />
Free Matinee for Kids<br />
GAINSVILLE, FLA.—Ushering in the<br />
Christmas holiday shopping season was the<br />
offer of a free motion picture for boys and<br />
girls on Saturday morning at the Florida<br />
Theatre. All children whose parents wanted<br />
to shop during the morning hours were welcomed.<br />
This was a tiein with local merchants<br />
in promoting early morning shopping<br />
hours.<br />
Gaston Corp. Gets Charter<br />
RALEIGH, N. C—The secretary of state<br />
has issued a charter to Gaston Drive-In<br />
Corp. of Charlotte allowing the corporation<br />
to operate theatres. Authorized capital stock<br />
is $100,000 with $300 stock subscribed by A. B.<br />
Graver, P. E. Young and T. M. Chisholm, all<br />
of Charlotte.<br />
BOXOFFICE December 25, 1948
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