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Boxoffice-December.25.1948

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RESTORATION OF TICKET TAX<br />

THREATENED IN N. CAROLINA<br />

State's Showmen Also Fear<br />

Move to Authorize City<br />

Theatre Levies<br />

RALEIGH, N. C—The forthcoming session<br />

of the North Carolina general assembly, which<br />

convenes January 6, has Tar Heel state exhibitors<br />

expressing apprehension over the fate<br />

of the present motion picture theatre tax<br />

structure, which almost got the ax from the<br />

1947 legislative term.<br />

On top of whopping demands from all<br />

state-supported institutions, pay raises for<br />

state employes and school teachers are a certainty,<br />

with the popular good health program<br />

coming in for a large slice of funds. To top<br />

off these appropriations. Gov. W. Kerr Scott,<br />

whose inaugm-ation will take place prior to<br />

the assembly meeting, was elected on a<br />

program that promised hard-surfaced rural<br />

roads. Scott, an Alamance county dairy<br />

farmer and former state commissioner of<br />

agriculture, is a fighter and speaks his mind<br />

regardless of the consequences. There is little<br />

doubt but that the legislature will give him<br />

his road program.<br />

It is also practically certain that attempts<br />

will be made to put the 3 per cent general<br />

sales tax back on theatre admissions. The<br />

theatre sales tax was repealed during the<br />

1943 session and replaced with a flat sliding<br />

scale state licensing plan. Theatre operators<br />

also fear that the North Carolina League of<br />

Municipalities will attempt to put through<br />

a bill that will allow towns to tax theatre<br />

admissions. Municipal bodies are at present<br />

prevented by state law from taxing admissions<br />

and have other financial restraints from<br />

the legislature. A proposed constitutional<br />

amendment that would greatly liberalize municipal<br />

bond issues was defeated in the November<br />

elections. Many town governments<br />

are reported as desperate for new revenues<br />

to support expansion programs and increased<br />

administrative costs.<br />

Even the legislators admit that the 1949<br />

session will be one of the "toughest" in history.<br />

Santa Claus Featured<br />

In 2 Memphis Lobbies<br />

MEMPHIS—Santa Claus did his stuff at<br />

the Rosemary and Luciann theatres here.<br />

All this week, jolly old St. Nick was on duty<br />

in the lobby of both theatres, passing out<br />

free comic books and talking to the kiddies.<br />

December 23 a free show—in fact, two free<br />

shows—were presented at Rosemary for children.<br />

"A Christmas Carol" was shown at<br />

12:30 p. m. and again at 2:30. Both shows<br />

were free, said owner Augustine Cianciola.<br />

Henry Tarbes Is Dead<br />

MIAMI BEACH—Henry Tarbes died suddenly<br />

at his home here. He was a member<br />

of the Miami Showmen's Ass'n. He is survived<br />

by his widow Beatrice and one daughter,<br />

Mrs. Estelle Belle. Interment was in<br />

New York City.<br />

State Theatre Lobby in<br />

Tallahassee<br />

Boasts Rotating Christmas Tree<br />

TALLAHASSEE, FLA.—For 14 years<br />

Perry and Giles Neel have been cooking up<br />

ideas for unusual Christmas trees in the<br />

lobby of their State Theatre on College<br />

avenue. This year the Neel brothers combined<br />

their ingenuity, experience and a few<br />

steel stays from a corset to produce a tree<br />

that rotates.<br />

In 1935 the Neels introduced the first aUsilver<br />

tree to the city. The year after, "the<br />

silver trees appeared in almost every show<br />

window and in many homes," recalled<br />

Perry.<br />

Perry does most of the "idea phase" for<br />

brother G. B., in the production of the unusual<br />

trees, and the electrical work. The<br />

actual construction is by G. B.<br />

The first tree appeared in the State's<br />

lobby 13 years ago; it was the silver tree.<br />

Since then they've appeared regularly,<br />

about two to three weeks before the visit<br />

of St. Nick.<br />

The second year tree was an all-cellophane<br />

tree ; the third was a spruce painted<br />

with blue gun metal paint; the fourth was<br />

snow white; fifth, a red tree and the sixth<br />

was a natural colored evergreen with novelty<br />

trimmings, each gaily lighted.<br />

Diu'ing the war years, the Neels had<br />

sightly trees but they had to throttle their<br />

"gay trimmings," because of shortages resulting<br />

from war-time scarcities.<br />

In 1947 the 13th tree was really a<br />

whiz.<br />

The tree was painted in stroblite fluorescent<br />

colors, had no bulbs but the ornaments<br />

were in the stroblite and the utilization<br />

of black light produced one of the<br />

most unusual yule season trees ever seen<br />

in Tallahassee.<br />

This season's tree is an evergreen.<br />

First it was treated in white lacquer and<br />

silver glass was sprinkled on before the<br />

lacquer dried.<br />

The large wreath that circles it is made<br />

of wallboard. There are more than 3,000<br />

individually cut-out green foil leaves which<br />

were glued on the weath.<br />

Toys for Admission<br />

FORT LAUDERDALE—Cln-istmas toys<br />

for<br />

every needy child in the county was the<br />

goal of the Warner Theatre when it staged<br />

its tenth annual Christmas party In conjunction<br />

with the local Salvation Army. Admission<br />

for either adults or children was<br />

one or more toys per person. Last year more<br />

than 1,000 usable toys were collected. The<br />

program lasts from 10 a. m. till noon. Bill<br />

Russell is manager of the Warner.<br />

The rotating Christmas tree in the<br />

State Theatre, Tallahassee, Fla., is admired<br />

by Peggy Ann Neel, daughter of<br />

Perry Neel who, with his brother Giles,<br />

manages the theatre.<br />

The tree rotates and that is where the<br />

steel corset stays come in.<br />

Power for the motion of the tree is<br />

furnished by a little motor used in show<br />

window display, loaned by Moon's Jewelry,<br />

and the flashing circuit was loaned by<br />

Culpepper sign company.<br />

Breaker points— to switch on the tiny<br />

bulbs around the inner circle of the wreath<br />

—at the base of the tree are made of the<br />

steel corset stays.<br />

Perry said he encountered a bit of trouble<br />

trying to find steel stays. The new<br />

fangled "shape helpers" have plastic or<br />

bone stays. They wouldn't do. After a<br />

search, a corset with steel stays was purchased<br />

at Mendelson's.<br />

What's new for 1949?<br />

"Heck, that's a year away, a lot of ideas<br />

can be produced before then," chimed the<br />

Neels.<br />

F. E. Hall to Fort Myers<br />

As Circuit City Manager<br />

FORT MYERS, FLA.—Floyd E. Hall, manager<br />

of the Sunset Theatre in Fort Lauderdale,<br />

has been transferred here by Florida<br />

State Theatres to assume the post of city<br />

manager for the chain. He has been active<br />

in many civic organizations since his return<br />

from active service in World War II, and<br />

is past president of the Exchange club of<br />

Fort Lauderdale.<br />

BOXOFFICE December 25, 1946 SE 87

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