Boxoffice-December.25.1948

New Year's Big Day
For TV Programs
DALLAS—Television stations all over the
nation and. particularly in this area, will
enter the new year with a football bang and
exhibitors here believe their theatres will feel
the competition, perhaps for several days.
The four major networks will telecast seven
bowl games on New Year's day and many
theatre patrons are expected to gather around
home television sets for the events. Programs
will start at 10 in the morning and last until
late in the afternoon.
Columbia Broadcasting System's TV channels
will handle the Rose Bowl game on the
west coast and the Orange Bowl fracas in
Miami. Fla. NBC will send out the Gator
Bowl in Jacksonville. Fla.. and the Harbor
Bowl in San Diego, Calif. Mutual will televise
the Cotton Bowl game here and the
East-West all stars in San Francisco, and
ABC will transmit the Sugar Bowl game in
New Orleans.
Aside from the competition of television at
least 70.000 potential theatre patrons are expected
to view the Cotton Bowl game here in
person.
Video film will 'oe made of all the games
for later use by outlying stations such as
WBAP-TV in Fort Worth, and it is expected
that football on television may last for several
days after January 1. However, after
football cames the video play for patrons on
January 20 when President Truman will be
inaugurated.
A few theatres in the Dallas-Fort Worth
area have been using TV sets in their lobbies
and more are expected to use them for the
January 20 event.
SELL YOUR THEATRE PRIVATELY
Your Deal Handled Personally T
27 years experience
We Cover the U. S. Market
Arthur Leak
Theatre Sales Exclusively
3422 Kinmore Dallas 10, Texas
Phone T3-202G
FLAV-O-NUT
Pure Vegetable Oil Popcorn Seasoning, with Rich Yellow
Color. The same popcorn seasoning that won such wide
acclaim during the war years.
'Henry V College Tieup
Profitable for Theatre
FORT DAVIS, TEX.—L. E. Wolcott, owner
of the Apache Theatre, had a profitable run
recently of "Henry V," prompted mainly by
authorities at nearby Sul Ross State College
at Alpine. On learning from the theatre
manager in Alpine that the picture would
not be shown there, the school man came
to Walcott. .some 12 miles distant and made
the tieup.
Walcott had Ind-Ex Booking Service at
Dallas buy and book the picture. An increased
film rental was paid and the admission
price raised. Business for two nights
was profitable. Walcott plans to show on
the same basis several other pictures the
school wants its students to see.
We Can Supply
Everything • • •
OKLAHOMA CITY
(^ B. "BroBTiie" Akers, who headed Senatorelect
Bob Kerr's campaign sotim. was
one of the speakers at the recent TOO parley.
. . .
He talked on legislative problems More parley flashbacks include the talk by
Johnny Giffin of Miami who spoke to the
exhibitors on the Enabling act, proposed by
the Municipal League of Oklahoma. This
act proposes to levy taxes for benefit of
city governments where the governments require
it. He said it was a threat of additional
ticket taxes, and that it should be opposed
vigorously in case it comes out in the legislative
hopper. Giffin, mayor of Miami and
a leading showman of the town, lives in a
city that is practically tax free because
of municipal owniership of various services.
The operator will find in our showrooms everything
needed to equip a modern theatre . . . and also everything
except film to operate it profitably! In addition,
we maintain a complete stock of parts, and a competent
staff of service men who are ready to answer your call
any time! Pay us a visit soon!
RCA-Victor Distributor
OKLRHOmn THEflfRE SUPPLV
J. ELDON PEEK Telephone 7-8691
Avenue
628 West Grand
OKLAHOMA CITY 2, OKLA.
BUFFALO COOLING EQUIPMENT
lOth n.. 2nd Unit, Santa Fe Bldg. BUFFALO ENGINEERING CO., INC. Dallas, Tex.
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