Boxoffice-December.25.1948
. . Rumors . . . Seymour zf PHILADELPHIA lyrore than 1,800 youngsters who are being aided by Community Chest agencies here were guests of radio station WFIL at a pre- Christmas broadcast originating from the stage of the Uptown Theatre. Warner Theatres donated use of the Uptown . . . Jimmy Dykes, who will resume his coaching job with the Philadelphia Athletics baseball team next spring, has a featured role in MGM's "Tlie Stratton Story." Jimmy plays himself, manager of the White Sox, during Stratton's pitching days. MGM officials wanted him for more films. Opening of "The Red Shoes" at the Translux, followed four days later by the opening of "High Button Shoes" at the Shubert, resulted in many gags around town . . . Local columnists were singing the praises of "Paisan," which was to open Christmas day at the Princess. One colurmiist describes the picture as "the most stirring and powerful film ever made" . . . Burglars broke into the Howard Theatre and escaped with an undetermined amount of money. Lobby vending machines were rifled, and the ticket window was robbed . were heard that the Victoria Theatre, subsequent run house owned by the Warner chain, was to be sold to a midwest firm. There was no confirmation by local Warner officials, however. With the opening of "The Red Shoes slated for the Translux soon-to-be-established first run policy, the local Eagle Lion office is running itself ragged. The screening section scheduled a number of special screenings before the film opens, among them one for the radio and local and trade press. The difficulty was that the print had been frozen, except for publicity purposes, so fewer screenings than usual could be held. The press-radio screening was to be held in the Translux, and the theatre Is undergoing extensive repainting and redecorating prior to its debut as a first run, Peter Bayes, EL special representative for "The Red Shoes," came to town from Cleveland to be here until the end of the run. An interesting note in the change of the Ti-anslux is that the theatre has always been proud of its rear projection—the image cast from behind the screen. For "The Red Shoes," the same type projection, with new and improved equipment, will be u.sed. Theatre Manager Robert Suits of the Overbrook Theatre was held up and robbed of $258 when thieves took both money and a deposit slip from him in front of a bank Police captured thi-ee suspects within about 48 hours and recovered $160 of the money Players on Frankford and the bank slip . . . high's championship football team w-ere on the stage as recent guests of honor at the The American Guild of Circle Theatre . . . Variety Artists reportedly has clamped down on free appearances of its members on TV programs. The way it works now, the TV station pays the AGVA a minimum of $25 for a performance, and AGVA, in turn, pays the artist. However, the local TV stations are set to fight the ruling in court if necessary. "Voice of Theatre Speakers" JOE HORNSTEIN has them ! NAVY CERTIFICATE TO CLUB— Frank M. Boucher, chief barker of Tent H, Variety Club of Washington, is pictured above accepting a certificate of achievement from the U.S. navy in recognition of cooperation and services rendered to the medical department of the navy during World War II. Left to right: Boucher, Capt. B. W. Hogan and James Sandford, all of Tent 11. A brace of cuties from filmland's Jacques Path, Paris clothes designer, were in town and told this one on screen star Maria Montez. When she was in France to make the film "Hans the Sailor," she called on him to make the costumes for her. Fath read the script, and ransacked Paris for the cheapest dress materials available. When Maria asked why so cheap, Fath told her, "You're playing the part of a shady lady Why should you be well dressed?" Star Tony Martin, now doing a night club show here, was booked for a personal appearance in the record department of a leading department store. Following directions, Tony went to Eighth and Market and, without checking too closely, walked into a store. Tlrere he was recognized and mobbed by fans. A floor-walker finally whispered discreetly, "Mr. Martin, you're in the wrong store. This is Gimbel's and you're supposed to be across the street at Lit's." The stores are diagonally across the street and are rival establishments. Roy Edwards Named Head Of Cameramen's Local NEW YORK—Roy Edwards has been elected president of International Photographers of the Motion Picture Industry, Local 644, lATSE. Other officers elected are: Fred Fordham, vice-president; John Visconti, secretary; Jay Rescher, treasurer; Walter A. Lang, business representative; Frank Landi, sergeant-at-arms, and Edgar Hatrick, trustee The officers wiU be installed January 4. Pincus to Head Caravel NEW YORK—David I. Pincus, treasurer of Caravel Films, Inc., producer of commercial pictures, will succeed the late Robert C. McKean as president. McKean. who died recently, had been inactive for the last two years, during which time Pincus had been operating the business. ALBANY Diehard Manning Westebbe, son of RKO Manager Max Westebbe. was married recently to Barbara Coleen Mari Liebst of St. Paul, Kas., at the Unitarian church in Washington. Young Westebbe, a former serviceman, is attending Georgetown university there . . . MGM employes held their Christmas dinner at Keeler's restaurant and followed it with a party at the Variety Club. Herman L. Ripps, assistant eastei-n division manager, and Jack Goldberg, branch manager, returned home from office meetings in New York for the affair. Salesmen Arthur Horn and Ralph Ripps; Bennett Goldstein, head booker-office manager; booker Frank Carroll and Floyd Fitzsimmons, exploiteer, assisted in the arrangements. George Reif has been named new U-I salesman in the Albany territory, succeeding Johnny Rubach, who resigned. Associated with U-I for three years, Reif had been selling in the New Haven area. Rubach formerly was with RKO and United Artists. He had been with U-I since last spring . . . Frank O'Keefe, a.ssistant to Bill Scully, U-I general sales manager, and Dave Miller, eastern district manager, stopped here to confer with Gene Vogel, branch manager. They lunched with Charles A. Smakwitz, Warner zone manager. The four Warner Albany houses expected to pull big crowds for the final event in the $4,500 Christmas jackpot. A Ford, refrigerator, washer, four tires and other valuable prizes were to be awarded. Promotion, arranged to combat the holiday slump, was tied in with Gateway Motors and McCoy-Owens General Tire Co. Charles A. Smakwitz, Warner zone chief, left for Buffalo and a meeting with Ralph Crabill, western district manager. The two were to make an inspection trip . . One or . two personnel exchanges were to be announced upon Smakwitz's return to Albany L. Morris, director of exploitation for Schine, and commander Larry Cowen, manager of Proctor's Troy, were among the first to send Christmas greetings. Cowen has Introduced a new closing signature for letters mailed as chairman of Variety Club publicity. It's "Sincerely for Variety." Two area managers who found particular delight in the promotion of Andy Roy to the city managership of Warner Utica theatres were Milt Shosberg of the Grand, Albany, and Larry Cowen of Proctor's Troy. As students in the Paramount managers' school, they served under Roy at the Rialto in New York in 1926. Roy then was assistant manager. What benefit will exhibitors derive from the establishment of a TOA three-man conciliation committee in this district? Sam Rosenblatt, operator of the Grand and Strand in Watervliet, owner of the Lawe in Lake George and cuiTent builder of a 650-seat house in Catskill, replied that he expected conciliation machinery would generally prove helpful and inexpensive to independent exhibitors. Rosenblatt added that it would be impossible to say how much until the system had been tried. An independent exhibitor said; "When an independent gets something, he pays for it. I think this will be true of conciliation." 48 BOXOFFICE December 25, 1948
. . The . . Albany Variety Publicity Headed by Larry Cowen ALBANY—Larry Cowen. resident manager of Proctor's Troy and upstate director of publicity for Fabian Theatres, has been named chairman of pubUcity for the Albany Variety Club. Chief Barker Saul J. Ullman said serving with Cowen. would be Alex Sayles, manager of the Palace, Albany; Frank Bonomo, theatre artist; Jerry Atkin, Warner Theatres advertising and exploitation zone director; Louis Allemann jr.. promotion manager for the Times-Union and former RKO exploiteer in Albany. Charlotte. Salt Lake City and Detroit; Clif Bradt, film reviewer for the Knickerbocker Press, and Edgar S. Van Olind, motion picture critic for the Times-Union. Showing of 'Red Shoes' Is Benefit for Blind PHILADELPHIA—The Philadelphia Lighthouse for the Blind was the beneficiary at a special pi-eview showing of "The Red Shoes," Eagle Lion Technicolor production. Thursday night (23i at the Ti-anslux Theatre here. prominent women col- A group of socially laborated with Lighthouse officials in arranging detaUs cf the benefit showing of the film, and all proceeds will go to the organization, which is non-racial and non-sectarian. Eagle Lion Films donated the use of the picture, while the Translux Corp. provided all necessary theatre facilities and personnel for the benefit showmg. EL Lawyer Sees State Dept. On French Quota Tangle WASHINGTON—Governor-elect Frank Lausche of Ohio, representing Eagle Lion, called on the U.S. State Department December 10 in connection with the EL complaint that film quotas set up with the French by the MPAA with State department consent work to the disadvantage of the independents. The French deal, as finally worked out, allotted only 11 films to the independents, with two being allowed three each, leaving only five to be divided between EL and the others. January Opening Planned For Willsboro, N. Y„ Park WILLSBORO, N. Y.—The Park Theatre, which Geraldine Van Ornum and her father Charles E. Van Ornum are building here, is scheduled for opening in January. The Van Ornums now operate Grange Hall in the Adirondack Mountain town and the Essex in Essex. Miss Van Ornum had a hand in designing the new house which will have an estimated capacity of 350. Ampa's Christmas Cheer NEW YORK—The annual Ampa Christmas party December 23 was a "sell-out." Max E. Youngstein, president, presided over the luncheon held in the Sea Grill of the Brass Rail restaurant, and Diana Barrymore, Robert Wilcox and Benny Rubin were among the stars who attended. Door prizes were distributed. NEWARK T V. Stark, manager of the Regent, entertained employes and their families at an after-hours Christmas party recently. Maria Jeritza, opera star, was present as well as other celebrities. Employes also participated in the program. The party is the second of its kind to be given by Stark. The first was last year at the Hawthorne. It made such a hit with employes he decided to try another at the Regent. Emanuel Adams, son of A. A. Adams, owner of the Adams and Paramount theatres, is engaged to Toula Pappas of Plainfield. Young Adams is a graduate of the University of Pennsylvania and is now employed as manager of the Paramount. Miss Pappas attended Rutgers university. The wedding will take place January 15 . . Dorothy . O'Keefe has replaced Catherine Petrone as secretary to A. A. Adams and Ben Griefer. Dave Palace, who succeeds Thomas Arrants as manager of the Lincoln, Ai'lington, arranged a merchants tiein to provide gifts for children at a kiddy matinee December 24. Five cartoons were included on the program. The theatre, unlike others hereabouts, closed Christmas eve to give employes a chance to be with their famiUes. Palace was former assistant at the Rivoli. Rutherford. Arrants making his headquarters at the State Theatre, is Denver, since his departure for Colorado. Rumor has it that Jerry Long, local youth who wrote and filmed "Dash Dailey," is arranging to have the play screened a second time at the Maplewood Theatre, Maplewood, around the fu-st of the year. Taken on 16mm films which were blown to 35mm size, the play had its first showing at the theatre some weeks ago and helped boost business. It was billed as a featurette in addition to regular attractions. Long is at work on a second number. Entry blanks were given out one day only at Loew's for a mystery star contest which was concluded December 24. A trailer pictured several mystery stars. The contest is similar to one running in a number of Loew's houses in New Jersey, New York and Westchester. Awards were furnished by the Evans Co., manufacturers of cigaret lighters. Items were displayed in a showcase in the lobby in advance and during the contest. Exhibitors might get a few tips from Al Rosen, manager of the Montclair Theatre, Montclair, who is showing Broadway .some tricks. It was his idea to have Mae West return to stage shows and he sold $30,000 in advance tickets without advertising or promotion. Having his players put their footprints in the cement outside the theatre calls the crowds to watch and boosts the attractions. . L. Kaltman & Co.. dealers in motion picture equipment, reports that stocks are back to normal with complete supplies available The Bellevue, Upper Montclair, in all lines . . . loaned the theatre to the Upper Mont- clair Business Men's Ass'n for its annual Christmas party for children. Ogden H. Yereance, manager, served on the committee in charge Bellevue ran a special kiddy show featuring Gene Autry December 24. The Liberty, Elizabeth, assisted the Exchange club of that city by running a benefit matinee to which patrons brought canned goods for distribution to needy families . . . The Three Stooges, along with Buddy Rich's band, is billed at the Adams December 30. marking the return of stage shows . Ann Bontempo, home office contact for Loew's, has been vacationing at Miami Beach. . . . The Hawthorne Theatre came out first among 14 Warner houses in Essex county in Warner Bros.' quarterly drive for business. The Roosevelt held second place . . . Ruby Koukidas is new relief cashier at the Hawthorne "The replacing Gertrude Jaffe Mark of Zorro" and "Bill and Coo" are billed as a junior matinee at the theatre December 31 . . . Walter Reade is dickering with a group of Broadwalk concessionaires in the sale of the Monte Carlo Pool, Asbury Park. Due to many requests from patrons, the Hawthorne is the only theatre in the state to run a Jewish show on New Year's. A 40x60 lobby announcement with an Illustrated blowup of the feature "I Want to Be a Mother" is advertising the event. The theatre ran a trailer and an advance reader with announcement of the film was given space in the Jewish News. The world-famous hymn "Hallelujah" is billed the same evening. International Previews 'Eve'; Sets Jan. Run NEW YORK—International Pictures, Inc., Paterson, N. J., previewed the documentary feature "Because of Eve" here recently. It is actually three medical shorts tied together in a story enacted by Joseph Creehan, Wanda McKay, John Parker and Robert Leaver. The first short deals with the causes, effects and cures of venereal disease. The second concerns the human reproductive processes and organs. The third is a camera study of birth. Sam Baiter and Hy Averback handle the narration. International will open the film on a roadshow basis at the Flamingo Theatre, Miami Beach, January 15. Screenings will be segregated, matinees for women and evenings for men. The Women's Research Guild, an organization of professional workers, is sponsoring the picture. New Hampshire Theatres 'Lax in Safety Measures' CONCORD—state Fire Marshal Aubrey Robinson reported '-hat not a single New Hampshire motion picture theatre visited by representatives of his department in a recent survey was complying 100 per cent with fire safety regulations. The violations, in most cases undoubtedly unintentional, were pointed out to the managers, and another inspection will be made to make certain that conditions have been improved. Gulistan Wilton Theatre Carpet JOE HORNSTEIN has it! BOXOFFICE December 25, 1948 49
- Page 1 and 2: hmnLawwA'namhu Ian. 1—Ne Feb. 12
- Page 3 and 4: SOCK! The Biggest Musical is sensat
- Page 6 and 7: THE NATIONAL FILM WEEKLY PDBLISHED
- Page 8 and 9: Paramount, Fireman's, Lynn Strand,
- Page 10 and 11: Antitrust Hearing (Cont) wholly-own
- Page 12 and 13: ^ "Si'^^^e uef^ (^/^r I ^ \Ji ^ ^^^
- Page 14 and 15: Unchanged, Says Rodgers Of MGM Sale
- Page 16 and 17: Wx*^ ^KCC St^'CHt^^ New Ticket Tax
- Page 18 and 19: '^^am ^BStspp^^'^^[\wms TfTRUST DEC
- Page 20 and 21: J r National Board Picks Best Films
- Page 22 and 23: LAND TO BE CONQUERED A LOVE TO BE W
- Page 24 and 25: . . Warners . . . Roy . . Screen .
- Page 26 and 27: . . . "Rimiors RKO RADIO PICTURES,
- Page 28 and 29: ON U-ls $4500 UNITY DRIVE CAMPAIGN
- Page 30 and 31: ^Vfi ow you ca THE RULES ^rm^fmrimm
- Page 32 and 33: ilie u ABUNDANCE OF INGREDIENTS WHI
- Page 34 and 35: REPUBLIC'S AGAIN NO. 1 KING OF Ie I
- Page 36 and 37: BOXOFFICE NUGGETS A book tieup with
- Page 38 and 39: Business Builders DANNY KAYL ^^«RG
- Page 40 and 41: J fl $OCCESSWJ MA^ 022:1 Thrilling
- Page 42 and 43: ' CLEARING HOUSE (Continaeil from I
- Page 44 and 45: . . Howard . . William . , Paul . .
- Page 46 and 47: A
- Page 50 and 51: l Film Aid Abroad Ask By Bernard Kr
- Page 52 and 53: : six-week , in original STUDIO PER
- Page 54 and 55: iJIP WB g^ mMi^UUm ^^ r^ PREPARE FO
- Page 56 and 57: . . . Also . . Arthur . . Benny . .
- Page 58 and 59: New Colorado ATO Five-Point Program
- Page 60 and 61: . . Jack . . Edward . . The . . . E
- Page 62 and 63: . . . George . . Salesmen . . SPRIN
- Page 64 and 65: . . . Morris . . . LawTence . . Mis
- Page 66 and 67: . . Jerry . . The . . 21 1 that 18
- Page 68 and 69: . . . John . . . Max . . Floyd . .
- Page 70 and 71: w Detroit Variety Committees for '4
- Page 72 and 73: . . . Tony . . Lawrence . . The . .
- Page 74 and 75: . . . "Catherine," . . . Picture .
- Page 76 and 77: . . Dave . . Plans EL) . . Walter .
- Page 78 and 79: . . Judge Treasurer Confesses Fake
- Page 80 and 81: DALLAS IJerbert Stroud got in one l
- Page 82 and 83: . . . Dick . . . Ronnie . . Another
- Page 84 and 85: Headquarters for . . . New or Rebui
- Page 86 and 87: Shreveport Theatre Back to Don Geor
- Page 88 and 89: . . Guy MIAMI The slogan, "Wometco
- Page 90 and 91: . . The . . Rome, C H A R L O T T E
- Page 92 and 93: MEMPHIS Tom Robertson has bought ou
- Page 94 and 95: Colorful Ceremony Marks Opening at
- Page 96 and 97: . . . Jack . . The MONTREAL Cold Wa
. . The<br />
. .<br />
Albany Variety Publicity<br />
Headed by Larry Cowen<br />
ALBANY—Larry Cowen. resident manager<br />
of Proctor's Troy and upstate director<br />
of publicity for Fabian Theatres, has been<br />
named chairman of pubUcity for the Albany<br />
Variety Club. Chief Barker Saul J. Ullman<br />
said serving with Cowen. would be Alex<br />
Sayles, manager of the Palace, Albany;<br />
Frank Bonomo, theatre artist; Jerry Atkin,<br />
Warner Theatres advertising and exploitation<br />
zone director; Louis Allemann jr.. promotion<br />
manager for the Times-Union and<br />
former RKO exploiteer in Albany. Charlotte.<br />
Salt Lake City and Detroit; Clif Bradt, film<br />
reviewer for the Knickerbocker Press, and<br />
Edgar S. Van Olind, motion picture critic<br />
for the Times-Union.<br />
Showing of 'Red Shoes'<br />
Is Benefit for Blind<br />
PHILADELPHIA—The Philadelphia Lighthouse<br />
for the Blind was the beneficiary at<br />
a special pi-eview showing of "The Red<br />
Shoes," Eagle Lion Technicolor production.<br />
Thursday night (23i at the Ti-anslux Theatre<br />
here.<br />
prominent women col-<br />
A group of socially<br />
laborated with Lighthouse officials in arranging<br />
detaUs cf the benefit showing of the<br />
film, and all proceeds will go to the organization,<br />
which is non-racial and non-sectarian.<br />
Eagle Lion Films donated the use of the<br />
picture, while the Translux Corp. provided<br />
all necessary theatre facilities and personnel<br />
for the benefit showmg.<br />
EL Lawyer Sees State Dept.<br />
On French Quota Tangle<br />
WASHINGTON—Governor-elect Frank<br />
Lausche of Ohio, representing Eagle Lion,<br />
called on the U.S. State Department December<br />
10 in connection with the EL complaint<br />
that film quotas set up with the French by<br />
the MPAA with State department consent<br />
work to the disadvantage of the independents.<br />
The French deal, as finally worked out,<br />
allotted only 11 films to the independents,<br />
with two being allowed three each, leaving<br />
only five to be divided between EL and the<br />
others.<br />
January Opening Planned<br />
For Willsboro, N. Y„ Park<br />
WILLSBORO, N. Y.—The Park Theatre,<br />
which Geraldine Van Ornum and her father<br />
Charles E. Van Ornum are building here, is<br />
scheduled for opening in January. The Van<br />
Ornums now operate Grange Hall in the<br />
Adirondack Mountain town and the Essex<br />
in Essex. Miss Van Ornum had a hand in<br />
designing the new house which will have<br />
an estimated capacity of 350.<br />
Ampa's Christmas Cheer<br />
NEW YORK—The annual Ampa Christmas<br />
party December 23 was a "sell-out." Max E.<br />
Youngstein, president, presided over the<br />
luncheon held in the Sea Grill of the Brass<br />
Rail restaurant, and Diana Barrymore, Robert<br />
Wilcox and Benny Rubin were among the<br />
stars who attended. Door prizes were distributed.<br />
NEWARK<br />
T V. Stark, manager of the Regent, entertained<br />
employes and their families at an<br />
after-hours Christmas party recently. Maria<br />
Jeritza, opera star, was present as well as<br />
other celebrities. Employes also participated<br />
in the program. The party is the second<br />
of its kind to be given by Stark. The first<br />
was last year at the Hawthorne. It made such<br />
a hit with employes he decided to try another<br />
at the Regent.<br />
Emanuel Adams, son of A. A. Adams, owner<br />
of the Adams and Paramount theatres, is<br />
engaged to Toula Pappas of Plainfield.<br />
Young Adams is a graduate of the University<br />
of Pennsylvania and is now employed<br />
as manager of the Paramount. Miss Pappas<br />
attended Rutgers university. The wedding<br />
will take place January 15 . . Dorothy<br />
.<br />
O'Keefe has replaced Catherine Petrone as<br />
secretary to A. A. Adams and Ben Griefer.<br />
Dave Palace, who succeeds Thomas Arrants<br />
as manager of the Lincoln, Ai'lington, arranged<br />
a merchants tiein to provide gifts<br />
for children at a kiddy matinee December 24.<br />
Five cartoons were included on the program.<br />
The theatre, unlike others hereabouts, closed<br />
Christmas eve to give employes a chance<br />
to be with their famiUes. Palace was former<br />
assistant at the Rivoli. Rutherford. Arrants<br />
making his headquarters at the State Theatre,<br />
is<br />
Denver, since his departure for<br />
Colorado.<br />
Rumor has it that Jerry Long, local youth<br />
who wrote and filmed "Dash Dailey," is arranging<br />
to have the play screened a second<br />
time at the Maplewood Theatre, Maplewood,<br />
around the fu-st of the year. Taken<br />
on 16mm films which were blown to 35mm<br />
size, the play had its first showing at the<br />
theatre some weeks ago and helped boost<br />
business. It was billed as a featurette in<br />
addition to regular attractions. Long is at<br />
work on a second number.<br />
Entry blanks were given out one day only<br />
at Loew's for a mystery star contest which<br />
was concluded December 24. A trailer pictured<br />
several mystery stars. The contest is<br />
similar to one running in a number of Loew's<br />
houses in New Jersey, New York and Westchester.<br />
Awards were furnished by the<br />
Evans Co., manufacturers of cigaret lighters.<br />
Items were displayed in a showcase in the<br />
lobby in advance and during the contest.<br />
Exhibitors might get a few tips from Al<br />
Rosen, manager of the Montclair Theatre,<br />
Montclair, who is showing Broadway .some<br />
tricks. It was his idea to have Mae West<br />
return to stage shows and he sold $30,000<br />
in advance tickets without advertising or<br />
promotion. Having his players put their<br />
footprints in the cement outside the theatre<br />
calls the crowds to watch and boosts the<br />
attractions.<br />
.<br />
L. Kaltman & Co.. dealers in motion picture<br />
equipment, reports that stocks are back<br />
to normal with complete supplies available<br />
The Bellevue, Upper Montclair,<br />
in all lines . . .<br />
loaned the theatre to the Upper Mont-<br />
clair Business Men's Ass'n for its annual<br />
Christmas party for children. Ogden H.<br />
Yereance, manager, served on the committee<br />
in charge Bellevue ran a special<br />
kiddy show featuring Gene Autry December<br />
24.<br />
The Liberty, Elizabeth, assisted the Exchange<br />
club of that city by running a benefit<br />
matinee to which patrons brought canned<br />
goods for distribution to needy families . . .<br />
The Three Stooges, along with Buddy Rich's<br />
band, is billed at the Adams December 30.<br />
marking the return of stage shows .<br />
Ann Bontempo, home office contact for<br />
Loew's, has been vacationing at Miami Beach.<br />
. . .<br />
The Hawthorne Theatre came out first<br />
among 14 Warner houses in Essex county in<br />
Warner Bros.' quarterly drive for business.<br />
The Roosevelt held second place . . . Ruby<br />
Koukidas is new relief cashier at the Hawthorne<br />
"The<br />
replacing Gertrude Jaffe Mark of Zorro" and "Bill and Coo" are billed<br />
as a junior matinee at the theatre December<br />
31 . . . Walter Reade is dickering with a group<br />
of Broadwalk concessionaires in the sale of<br />
the Monte Carlo Pool, Asbury Park.<br />
Due to many requests from patrons, the<br />
Hawthorne is the only theatre in the state<br />
to run a Jewish show on New Year's. A<br />
40x60 lobby announcement with an Illustrated<br />
blowup of the feature "I Want to<br />
Be a Mother" is advertising the event. The<br />
theatre ran a trailer and an advance reader<br />
with announcement of the film was given<br />
space in the Jewish News. The world-famous<br />
hymn "Hallelujah" is billed the same evening.<br />
International Previews<br />
'Eve'; Sets Jan. Run<br />
NEW YORK—International Pictures, Inc.,<br />
Paterson, N. J., previewed the documentary<br />
feature "Because of Eve" here recently.<br />
It is actually three medical shorts tied together<br />
in a story enacted by Joseph Creehan,<br />
Wanda McKay, John Parker and Robert<br />
Leaver.<br />
The first short deals with the causes, effects<br />
and cures of venereal disease. The second<br />
concerns the human reproductive processes<br />
and organs. The third is a camera<br />
study of birth. Sam Baiter and Hy Averback<br />
handle the narration.<br />
International will open the film on a roadshow<br />
basis at the Flamingo Theatre, Miami<br />
Beach, January 15. Screenings will be segregated,<br />
matinees for women and evenings for<br />
men.<br />
The Women's Research Guild, an organization<br />
of professional workers, is sponsoring<br />
the picture.<br />
New Hampshire Theatres<br />
'Lax in Safety Measures'<br />
CONCORD—state Fire Marshal Aubrey<br />
Robinson reported '-hat not a single New<br />
Hampshire motion picture theatre visited by<br />
representatives of his department in a recent<br />
survey was complying 100 per cent with fire<br />
safety regulations.<br />
The violations, in most cases undoubtedly<br />
unintentional, were pointed out to the managers,<br />
and another inspection will be made to<br />
make certain that conditions have been improved.<br />
Gulistan Wilton Theatre Carpet<br />
JOE HORNSTEIN has it!<br />
BOXOFFICE December 25, 1948 49
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