Boxoffice-December.25.1948

'
CLEARING HOUSE
(Continaeil from Inside back cover)
THEATRE SEATING
Seat yourself as others scat you—422 Stafford
fully upholstered padded back boxspring
all seats, red plush, excellent, $4.95; 350 American
panelback boxspring seats, newly reupholstered,
$5.25: 239 Heywood panelback boxspring seats.
newly reupholstered, $5.95; 200 Andrews fully
padded backs, boxspring seats, newly reupholstered.
$6.50. Plenty others. Get Chair Bulletin 15.
Dcpt. C, S.O.S. Cinema Supply Corp.. 603 VV.
52nd St, New York 19.
Parts for all chairs. Send sample for quotation.
Fensin Seating Co., Chicago 5.
Used chairs, guaranteed good. Advise quanlity
wanted. Photographs mailed with quotation. Fensin
Seating Co.. Chicago 5.
American and Heywood upholstered back, spring
cushions. $3 each. All chairs guaranteed. Special
prices will be offered for lots of 500 chairs.
Convenient terms can be offered. Write, wire or
call Jack McGrath. 1946 Broadway, Albany, N. Y.
Theatre Chairs, 3,000 in stock. $1.50 each up.
Used spring cushioned part full upholstered bacK
and part insert panel back with spring edge and
box spring cushions. 1,000 veneer chairs, 800
good backs, 500 spring cushions and hinges.
Write for prices and photographs. Immediate delivery:
advise how many you need. We export
chairs anywhere. Jesse Cole, 2565 McClellan Ave.,
Valley 23445, Detroit, Mich.
Artificial leather. All colors, 50 in. wide,
at $1.25 yd. Samples on request. Commercialeather,
116 Merrimac St.. Boston, Mass.
Many years in the seating business Is your
guarantee. Good used chairs are not too plentiful
but we have the pick. Full upholstered, panel
back and many other styles. We furnish proper
slope or level standards to fit your floor. All
size 18x21-lnch chairs. Our prices are the lowest.
Write for exact photo and price. We furnish parts
for all makes. Send sample. Good quality plastic
coated leatherette 25x26-Inch. all colors, 55c ea.
Chicago Used Chair Mart, 829 South State St.,
Chicago 5. HI.
Several thousand used opera chairs now in stock.
Can furnish any amount you request. Full upholstered
back, insert panelback. boxspring. and
spring edge seat. Write for photo and state
amount and Incline. We also manufacture new
chairs. General Chair Co., 1308-22 Elston Ave.,
Chicago 22. 111.
No more torn seats: Repair with the original
Patch-A-Seat. Complete kit $6. General Chair
Co.. Chicago 22, 111.
Chair Parts: We furnish most any part you require.
Send sample for price, brackets, backs
and seats. General Chair Co., 1308 Elston Ave..
Chicago 22, 111.
Theatre chairs, projector:
veneers on cushion chairs.
Dallas,
Texas.
For Sale: 1,500 American theatre seats, upholstered
backs, spring bottoms. Can be seen
full
Criterion Theatre, Oklahoma City. Can deliver
around January 9. Call or write Jess Bollman,
Criterion Theatre. Phone 3-8381.
200 theatre chairs, mostly cushion bottoms,
good condition. No storeroom. First $500 takes.
Ynu load and haul. W. E. Sandefur, Vandervoort,
THEATRE TICKETS
Full Page Co-Op Heralds
Return of Vaudeville
With the return of vaudeville to the Avon
Theatre, Watertown, N. Y., after an absence
of 15 years, Lou Hart, Schine zone manager,
promoted a full page of cooperative advertising
from leading merchants. The page
was headed, "Welcome Back, Vaudeville," and
teh copy in each individual ad was slanted
to the same idea.
Hart tied up with radio station WWNY
and had them make transcriptions of audience
comments on the return of vaudeville
to the Avon. These were later played over
the air with plugs for the stage show, the
featured picture, "One Touch of Venus," and
playdates.
Two 'Stranger
Banners
Ten days In advance of playing "Rachel
and the Stranger" at the Heilig Theatre,
Eugene, Ore., Arthur Turner, manager, had
two 21-foot banners hung across the inner
lobby of the theatre, in addition to displaying
a standee tmder a 150-watt spotlight.
Over 5,000 handblDs were mailed out to the
rural route and surrounding small town box
holders. A teaser trailer was used three
weeks in advance of opening, and was replaced
a week later by a regular trailer which
also ran at the affiliated Mayflower Theatre.
Liie Cover Is Featured
Ansel Winston, manager of the Coliseum
Theatre, New York, hooked up with the distributor
of Red Cross Shoes and obtained
a window display in its retail store located
on a prominent corner in the neighborhood.
The exhibit centered around a reproduction
of the Life magazine cover featuring Loretta
Young, augmented with scene stills.
$100 REWARD
During December and January
for the Best Idea for
Increasing Popcorn Profits
If it has helped you, it may
help others.
BLEVINS POPCORN CO.,
Inc.
Main Plant and General Offices
Popcorn Village .. Nashville, Tenn.
Publishers of "Pointers to Poppers"
DRIVE-IN OPERATORS with
CENTRAL SOUND or POST SPEAKERS!
CONVERT to IN-CAR SPEAKERS
Now at economical prices before the seasonal rush.
Order immediately to assure prompt delivery.
DRIVE-IN THEATRE MANUFACTURING CO.
2017 Grand Ave. (Phone HA. 8007) Kansas City, Mo.
Americanism Speaker
Brought to Theatre
In Tieup With Elks
Francis DeZengremel, manager of the Seneca
Theatre, Salamanca, N. Y., really connected
for an excellent tieup which could
be duplicated by theatremen in either large
or small communities.
The national organization of Elks has urged
each lodge to sponsor some local activity
for young men and women in which the
youngsters were to be told of the virtues
of Americanism as compared with other forms
of government. DeZengremel sold the Seneca
chapter of the Elks on the idea of giving
the boys and girls of the community
a theatre party, with a prominent speaker
to make an address on the subject of Americanism.
The Elks agreed to rent the Seneca
Theatre and DeZengremel booked "Stablemates"
as the main feature, with four cartoons
and a two-reel western added to the
program.
The Elks club had tickets printed, and
distributed them through the schools to all
children above the second grade. Between
the short subjects and the feature, the mayor
of Salamanca addressed the audience. Newspaper
publicity for the show, both in advance
and during the current engagement,
was excellent.
DeZengremel has also been successful recently
in getting the Kiwanis club to sponsor
a benefit show for the youth activities fund.
As a Christmas promotion, the Salamanca
community chorus presented Christmas carols
on the theatre stage before a large audience
attracted by special newspaper publicity.
'Drumsticks' Stage Event
Marks Turkey Giveaway
A "drumsticks" beauty contest was staged
by Elmer Hecht, manager of the Park Theatre,
Tampa, Fla., a few days prior to Christmas,
in cormection with a turkey giveaway.
A banner drawn across the stage hid the
faces and upper portions of the contestants,
leaving only the lower extremities on exhibition
for judging. One pair of legs on view
belonged to a man, thrown in strictly for
laughs.
The winner was selected by audience applause
and runnersup also received prizes.
The gifts, including a complete lady's outfit,
a radio, a strand of pearls and a handbag,
were all promoted from local merchants.
Uses Italian Program
To advertise an all-Italian screen show at
the Eureka, Hackensack, N. J., manager Tom
Arrants made up a special program for distribution
in the Italian residential section of
the community and at all high schools. The
program was imprinted in Italian.
Prompt service. Special printed roll tickets.
42
100.000, $23.95; 10,000, $6.86: 2,000, $4.46.
Each change In admission price. Including change
In color, $3.00 extra. Double numbering extra.
Shipping charges paid to 500 miles. Cash with
order. Kansas City Ticket Co., Dept. 9, 1816
Cwitral, Kansas Cliy, Mo.
MOR£ CLASSFIED ON
INSIDE BACK COVER
SELL YOUR^
POPCORNl
THE
MODERN
WAY ....
ALWAYS HOTi*'iTH^
TAYLOR-HUNT-MELCHER COMPANY
1908 So. Vermont Ave. • Los Angeles 7, Colif.
—794—
OUTDOOn Now Specializing
REFRESHMENT ^
in Refreshment
CONCESSIONAIRES
from Coast to Coasts Service for
o«er % Century i| RIVE-IN THEATRESy
SPORTSERVICE, Inc. Jacobs nnos.
lURST 6t.PG. jg :?; r:i BUPFALO. N. Y4;
BOXOFFICE Showmandiser :: Dec. 18. 1948