Boxoffice-December.25.1948

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J fl $OCCESSWJ MA^ 022:1 Thrilling Adventure of a boy and his dog in a heart-warming story the whole family will Puzzle Quiz, Radio Plugs Produce on 'Man-Eater' A special campaign put on by Eldon Coffman, manager of the Joy, Dardanelle, Ark., brought good returns on "Man-Eater of Kumaon." Coffman promoted a puzzle contest gratis from the local daily, offering passes for the best solution submitted by readers. The radio station gave the picture 20 free spot announcements. 500 heralds and 100 perfume giveaway cards were distributed. For outside ballyhoo, two men armed with rifles guarded a cage which was supposed to hold the "Man-Eater." Hillbilly Show on Stage And Screen Is Big Draw Jimmie Robertson, manager of the National Theatre, Louisville, Ky., booked a special stage and screen show to combat the customary slump in December grosses. A combination of the stage and film versions of the barn dance was used, with the Renfro Valley Folks as the stage attraction and "Hollywood Barn Dance" on -the screen. The show played to capacity audiences throughout its run. Letters by Cashiers Assist 'Bill and Coo' Jack Hamilton, manager of the Variety Theatre, Miami Beach, Fla., promoted two love birds for a lobby display on "Bill and Coo." Over the cage was a sign reading, "Introducing 'Bill and Coo.' Come and see us in our first picture playing here ." . . The stunt had patrons spending a little time with the birds and caused considerable comment. Also in advance of playdate, Hamilton had his cashiers write personal handwritten notes, giving one to each person buying a ticket. The letter began: "Dear Patron: Although I am not the publicist for the theatre, I feel that I would be doing you an injustice if I didn't remind you that 'Bill and Coo' will open here, etc., etc." This was followed by a short blurb for the pictui-e and was signed by the cashier. Hamilton reports that the personal touch in this stunt seemed to register favorably with patrons. Three Musketeers' Heralds Reach 600 At Hotel Dance More than 600 persons who attended a dance at the Taft hotel in New Haven received special heralds as program inserts to help Morris Rosenthal, manager of Loew's Poli Theatre, sell his engagement of "The Three Musketeers." The Yale radio station plugged the theatre program for a week in advance, gratis. An original Lana Turner costume used during the production of the picture was displayed by a local women's shop. Cards were placed in downtown hotels and the bus station advertising the film. Blowup stills and theatre signs were placed in leading downtown stores and restaurants. Photos of the five stars of the picture were distributed by the Grant store. Customers collecting complete sets of the photos were given a theatre pass. All counters and store windows carried special announcements of the photo stunt with full theatre credit. Rosenthal planted a three-day coloring contest with the Journal Courier with guest tickets as prizes. The paper also broke a three-column star layout day before opening. Radio station 'WNHC ran a guessing contest which offered listeners a chance to win free theatre tickets and helped to publicize the playdates. WELI used a 15-minute transcription with full theatre credits in return for a lobby announcement. Costume Display Sells 'Three Musketeers' Two of the original costumes worn during the production of "The Three Musketeers" were used effectively by John DiBeneddtta, assistant manager of the Poli, Bridgeport, Conn., to exploit an advance showing of the picture. The costumes were placed on display in Bridgeport's leading department store, surrounded by posters and accessories, with theatre playdates.
I948WINNERS WORLD'S GREATEST SHOWMEN Mom and Dad' Prize Winners of (5)'. 50.00 I'JilV- Juli'uV''Dn^"i''''w' P'"'-'" Theotre, Soufh Bend I A ^^ (8.) (9.) no.) rr??,!." *'5'-_^'?N-.M„K .e "iKtCMioge^SaSS HyglEWI C PRODUCTIONS PRODUCERS and DISIRI6UI0RS oi niiM «yn nun' . ^ttt;— -^^^^^^^ nun AND DAD • Wt BtSF IS Yfr TO COmT BOXOFFICE ;: December 25, I94s 'CHASM Of SPASMS' 'NC. WILMINGTON. OHIO And in Production, 'ONf TOO MANY' 39 ofhers participated in cash awards amounting to $1,000 during 1948. 41
Page 1 and 2: hmnLawwA'namhu Ian. 1—Ne Feb. 12
Page 3 and 4: SOCK! The Biggest Musical is sensat
Page 6 and 7: THE NATIONAL FILM WEEKLY PDBLISHED
Page 8 and 9: Paramount, Fireman's, Lynn Strand,
Page 10 and 11: Antitrust Hearing (Cont) wholly-own
Page 12 and 13: ^ "Si'^^ê uef^ (^/^r I ^ \Ji ^ ^^^
Page 14 and 15: Unchanged, Says Rodgers Of MGM Sale
Page 16 and 17: Wx*^ ^KCC St^'CHt^^ New Ticket Tax
Page 18 and 19: '^âm ^BStspp^^'^^[\wms TfTRUST DEC
Page 20 and 21: J r National Board Picks Best Films
Page 22 and 23: LAND TO BE CONQUERED A LOVE TO BE W
Page 24 and 25: . . Warners . . . Roy . . Screen .
Page 26 and 27: . . . "Rimiors RKO RADIO PICTURES,
Page 28 and 29: ON U-ls $4500 UNITY DRIVE CAMPAIGN
Page 30 and 31: ^Vfi ow you ca THE RULES ^rm^fmrimm
Page 32 and 33: ilie u ABUNDANCE OF INGREDIENTS WHI
Page 34 and 35: REPUBLIC'S AGAIN NO. 1 KING OF Ie I
Page 36 and 37: BOXOFFICE NUGGETS A book tieup with
Page 38 and 39: Business Builders DANNY KAYL ^^«RG
Page 42 and 43: ' CLEARING HOUSE (Continaeil from I
Page 44 and 45: . . Howard . . William . , Paul . .
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Page 48 and 49: . . Rumors . . . Seymour zf PHILADE
Page 50 and 51: l Film Aid Abroad Ask By Bernard Kr
Page 52 and 53: : six-week , in original STUDIO PER
Page 54 and 55: iJIP WB g^ mMiÛUm ^^ r^ PREPARE FO
Page 56 and 57: . . . Also . . Arthur . . Benny . .
Page 58 and 59: New Colorado ATO Five-Point Program
Page 60 and 61: . . Jack . . Edward . . The . . . E
Page 62 and 63: . . . George . . Salesmen . . SPRIN
Page 64 and 65: . . . Morris . . . LawTence . . Mis
Page 66 and 67: . . Jerry . . The . . 21 1 that 18
Page 68 and 69: . . . John . . . Max . . Floyd . .
Page 70 and 71: w Detroit Variety Committees for '4
Page 72 and 73: . . . Tony . . Lawrence . . The . .
Page 74 and 75: . . . "Catherine," . . . Picture .
Page 76 and 77: . . Dave . . Plans EL) . . Walter .
Page 78 and 79: . . Judge Treasurer Confesses Fake
Page 80 and 81: DALLAS IJerbert Stroud got in one l
Page 82 and 83: . . . Dick . . . Ronnie . . Another
Page 84 and 85: Headquarters for . . . New or Rebui
Page 86 and 87: Shreveport Theatre Back to Don Geor
Page 88 and 89: . . Guy MIAMI The slogan, "Wometco
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. . The . . Rome, C H A R L O T T E
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MEMPHIS Tom Robertson has bought ou
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Colorful Ceremony Marks Opening at
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. . . Jack . . The MONTREAL Cold Wa
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. . Jack . . King . . Offices VANCO
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EXHIBITOR HAS HIS SAY ABOUT PICTURE
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' . ' ' I FEATURE CHART release dtr
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FEATURE CHART CHECK RUNNING TIME WI
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I FEATURE CHART I OCTOBER 2 (70) Sp
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REVIEW DIGEST and Alphabetical Pict
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- . ngiiiijii ' I SHORTS CHART Shor
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SHORTS REVIEWS Opinions on tlie Cur
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. . . Mad . . . Men . . She . . Une
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COLUMBIA'S TRIUMPH! Boo-k. Ot Mawi.
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Boxoffice-December.25.1948

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