Boxoffice-December.25.1948

05.08.2014 Views

Business Builders DANNY KAYL ^^«RGINIAMAYO IK i\:i liiiik i Window tieups continue to occupy a prominent role in theatre merchandising. Above, Sears. Roebuck display arranged by Billy Wilson, manager oi the Beacham, Orlando, Fla. Below, "Secret Land" date at the Poli, Hartford, Conn., gets downtown plug arranged by Manager Lou Cohen. Manager Al At right. Kelly's campaign ior "Will It Happen Again?" at the Capitol Theatre, Macon, Ga., included this colorful front, cross plugs on screen and in the lobby of associated theatres, distribution of special circulars and standee cards in restaurants and drug stores. yglatch-rorTA/^ lohn Mitckes. a proi e c i o n i s t at the t Apollo, Belvidere, 111., took up art and display work to keep himself busy during slack periods. At left is one of his latest creations, a changeable board with permanent utility. Typical of Thanksgiving tieups by showmen throughout the nation, turkey and food giveaways on the stage of the Fond du Lac (Wis.) Theatre was promoted by Manager Joe Goldberg. Gibson's store, opposite the city hall in Providence, R. I., honors the observance of the 32nd anniversary of Fay's Theatre with this colorful window exhibit. Publicist Ed Kelly arranged the tieup. Flushing. N. Y., citizens had an opportunity to kiss a "blarney stone" provided by Sol Sorkin, manager of the RKO Keith, as part of his campaign on "Luck of the Irish." Stunt was used outdoors on clear days. 38 —790—

ft DOUBLE THRILL BILL RIGHT NUMBER AND WHAT A NUMBER! Producer HUNT STROMBERG' sure-fire success team! MflSifi^" ^0"'" be spellbound ' ^ianiing story of a f-eaut/foig/riiv/th sf^ange neurof/c desires $ce to destroy those iv/io foveber... ^^•"n ^fte famous Sroadivaysfage/,/t; J0t^. GCBST J\ TOP HOUSE * "orrin^ .CTi starring i^ BARBARA STANWYCK -MICHAEL O'SHEA Re ptesenled Ihru United »rti»

ft<br />

DOUBLE THRILL BILL<br />

RIGHT<br />

NUMBER<br />

AND<br />

WHAT<br />

A<br />

NUMBER!<br />

Producer HUNT STROMBERG'<br />

sure-fire success team!<br />

MflSifi^"<br />

^0"'" be spellbound<br />

'<br />

^ianiing story of a<br />

f-eaut/foig/riiv/th<br />

sf^ange neurof/c desires<br />

$ce<br />

to destroy those iv/io<br />

foveber...<br />

^^•"n ^fte<br />

famous<br />

Sroadivaysfage/,/t;<br />

J0t^.<br />

GCBST J\ TOP<br />

HOUSE *<br />

"orrin^<br />

.CTi<br />

starring<br />

i^<br />

BARBARA STANWYCK<br />

-MICHAEL O'SHEA<br />

Re ptesenled Ihru United »rti»

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