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Business<br />
Builders<br />
DANNY KAYL<br />
^^«RGINIAMAYO<br />
IK i\:i liiiik<br />
i<br />
Window tieups continue to occupy a prominent role in theatre merchandising.<br />
Above, Sears. Roebuck display arranged by Billy<br />
Wilson, manager oi the Beacham, Orlando, Fla. Below, "Secret<br />
Land" date at the Poli, Hartford, Conn., gets downtown plug<br />
arranged by Manager Lou Cohen.<br />
Manager Al<br />
At right.<br />
Kelly's campaign ior<br />
"Will It Happen<br />
Again?" at the Capitol<br />
Theatre, Macon,<br />
Ga., included this colorful<br />
front, cross plugs<br />
on screen and in the<br />
lobby of associated<br />
theatres, distribution<br />
of special circulars<br />
and standee cards in<br />
restaurants and drug<br />
stores.<br />
yglatch-rorTA/^<br />
lohn Mitckes. a proi<br />
e c i o n i s t at the<br />
t<br />
Apollo, Belvidere, 111.,<br />
took up art and display<br />
work to keep<br />
himself busy during<br />
slack periods. At left<br />
is one of his latest<br />
creations, a changeable<br />
board with permanent<br />
utility.<br />
Typical of Thanksgiving<br />
tieups by showmen<br />
throughout the<br />
nation, turkey and<br />
food giveaways on<br />
the stage of the Fond<br />
du Lac (Wis.) Theatre<br />
was promoted by<br />
Manager Joe Goldberg.<br />
Gibson's store, opposite<br />
the city hall in<br />
Providence, R. I., honors<br />
the observance of<br />
the 32nd anniversary<br />
of Fay's Theatre with<br />
this colorful window<br />
exhibit. Publicist Ed<br />
Kelly arranged the<br />
tieup.<br />
Flushing. N. Y., citizens<br />
had an opportunity<br />
to kiss a "blarney<br />
stone" provided<br />
by Sol Sorkin, manager<br />
of the RKO<br />
Keith, as part of his<br />
campaign on "Luck<br />
of the Irish." Stunt<br />
was used outdoors on<br />
clear days.<br />
38 —790—
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