BOXOFFICE NUGGETS A book tieup with the Dell Publishing Co. for the exploitation of "Kiss the Blood Off My Hands" provided extensive promotion for the picture's opening at the Mayfair Theatre, Portland, Ore. All trucks of the Oregon News Co. carried posters. Book stores featured displays for the picture, built around the book, with prominent theatre credits. As part of the advance campaign for "The Countess of Monte Cristo" at the Orpheum Theatre in San Francisco, more than 300 special window cards were prepared by the M.J.B. coffee distributors for placement in local stores. The cards featured a shot of Sonja Henie, star of the film production, and playdate credits for the theatre. The entire front of the Lyric in Salt Lake City was converted into a huge still montage for the cm-rent engagement of "The Thi-ee Musketeers." The idea is credited to Warren Butler, manager of the Lyric, and the stunt was good enough to stop traffic. Bob Carney, manager of the Poll, Waterbury, Conn., reports growing interest in his theatre since an organist has been added to the regular program. Featuring Tiny day, specialist at the Hammond organ whose modern presentations set a new style in entertainment, business has steadily increased dm-ing the first five weeks of this innovation. Jack Lykes, manager of the Colony, Toledo, tied up with Hurley's furniture store in Puppy Giveaway Draws For Kartoon Karnival Arnold Gates, manager of the Stillman in Cleveland, promoted two cocker spaniel puppies at no cost for a giveaway at a Saturday morning Kartoon Karnival for children. Announced in advance through a lobby 40x60, the offer proved a great inducement and stirred up more than the usual interest in such a program. The first 400 youngsters who bought tickets for the show were presented 8x10 photos of Tom and Jerry, cartoon characters. Gates tied up with 12 schools in Cleveland to announce the program and the awards. Theatre Auction Benefits P.A.L. Fund in Woodside Tlie Police Athletic league, sponsored by the New York police department, was enriched by $250 recently, as a result of a public auction held by Manager Bernie Seiden on the stage of the Sunnyside Theatre, Woodside, N. Y. In cooperation with the captain of the local precinct and an executive of the local coordinating council. Seiden promoted gifts from neighborhood businessmen, the items being auctioned off among theatre patrons. Hypnotist Is Billed As a business stimulant for a Saturday night performance, MoUie Stickles, manager of the Palace, Meriden, Conn., booked a hypnotist show as a special attraction. Tire presentation was backed by extensive newspaper and radio advertising in addition to advance lobby displays and window tieups. 36 town to help promote "Johnny Belinda." In return for a display of furniture in the theatre lobby, cost-free co-op ads were run in the Toledo Times, Blade, Sunday Blade and Chronicle. All included plugs for the picture and star. Jack Mitchell, manager of the Russell Theatre, Maysville, Ky., greeted his patrons with poster cutouts of Greer Garson in tights, pasted on the entrance doors to exploit "Julia Misbehaves." A large cutout was also used in the lobby and moved outdoors for the current showing. Lyle Prue, manager of the Milford (Del.i Theatre, promoted gratis spot announcements for "Triple Threat" following every newscast and sportscast on tlie local radio station for five days prior to opening. The high school football team was invited as guests of the management on the opening day and this was announced at all school assemblies. Pi-ue recently sold the back page of his house program on a full year contract to cover complete printing and shipping costs. A completely furnished trailer was parked outside the Paramount Theatre, Long Branch, N. J., as a ballyhoo for "Apartment for Peggy." John Balmer, manager of the Paramount, tied up with a trailer sales company for the exhibit which was open for inspection to the public. Stunt was used three days before opening and during the current run of the picture. Plane Drops Heralds For Theatre Opening The grand opening of the Manos in Monessen, Pa., was ballyhooed by Ken Woodward, manager of the new enterprise, with several thousand circulars which were dropped throughout the Monongahela valley from an airplane. The heralds were headed, "A message from the skies," and carried news of the theatre opening and the program. They were printed on colored stock, and anyone getting a lucky-color announcement was admitted free on opening night. The back page of the herald carried a large co-op ad on the new type seats installed at the theatre, which helped to underwrite the cost of the stunt. On opening night. Woodward interviewed patrons in the theatre lobby as they were leaving and made a special transcription of the interviews. These were then broadcast over .station WMBS. Uniontown; WMCK, McKeesport; WESA. Charleroy, and WEDO, McKeesport. Transparent Blowups Are Used on Marquee Ervin Clumb, advertising manager for th*" Towne in Milwaukee, used transparent blowups of the four stars in "The Three Musketeers" on both sides of the attraction sign A false front was used showing action blowups and star heads, the over-all effect being a colorful flash which attracted wide attention. —788— EAGLE LION'S SMASH SUaESSOR 10 'CANON CITY'! and 'Canon City'!" "Ranking with the best; this year's product!" "Has everyth "Spine-tingling ... hunt!" "Will rank with 'T-Men' and 'Canon City'!" "Masterf "" ^ lotlywood Reporter "Stands —Film Daily "Basehart's " definitely d. bid!" "Superior! Thorou' I
i w§i^] In the watery darkness of the massive sewers that wind tortuously beneath Los Angeles a man flees for his Ufe. Now he stops - waiting, listening, his finger tense about the trigger of his gun. Suddenly -he whirls -fires blindly into the blackness! Savage, brutal -this is the killer who has struck again and again -the killer the poHce have hunted, patiently, skillfully, courageously - relentlessly tying each tiny clue, every shred and strand of evidence into an evertightening net. Now it's closing . . . they have him cornered again, fighting desperately for his life . . . deadly, defiant, unafraid! V SPOf Nt\^S! n9 o9« ^QUGHT THRILUNGLY TO LIFE BY THE MAKERS OF "CANON CITY" BY N IGHT RIPHARn RASFHART SCOTT "CANON CITY" BRADY ... Roy Roberts Whlt Biss ^i'vjvw.T&'Sifyj.vsa
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Shreveport Theatre Back to Don Geor
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MEMPHIS Tom Robertson has bought ou
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Colorful Ceremony Marks Opening at
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COLUMBIA'S TRIUMPH! Boo-k. Ot Mawi.
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