Boxoffice-December.25.1948

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. . . "Rimiors RKO RADIO PICTURES, inc. TRADE SH0WIN6S OF SAMUEL GOLDWYN'S "ENCHANTMENT" ALBANY, Fox Screening Room, 1052 Broadway, Tues., Jon. II, 8:00 P.M. ATLANTA, RKO Screening Room, i95 Luclcie St., N.W., Tues., Jon. 11, 2:30 P.M. BOSTON, RKO Screening Room, 122 Arlington Ave., Tues., Jon. H, 10:30 A.M. BUFFALO, Mo. Pic. Operators Screening Room, 498 Pearl St., Tues., Jan. 11, 2:00 P.M. CHARLOTTE, Fox Screening Room, 308 So. Church St., Tues., Jan. 11, 2:00 P.M. CHICAGO, RKO Screening Room, 1300 So. Wobosh Ave., Tues., Jan. 11, 1:00 P.M. CINCINNATI, RKO Screening Room, 12 East Sixth St., Tues., Jon. 11, 8:00 P.M. CLEVELAND, Fox Screening Room, 2219 Payne Ave., Tues., Jon. 11, 2:30 P.M. DALLAS, Paromount Screening Room, 412 South Harwood St., Tues., Jan. II, 2:30 P.M. DENVER, Paramount Screening St., Tues., Jon. 11, 2:00 P.M. Rooi DES MOINES, Fox Screening Roorr St., Tues., Jan. 11, 2:30 P.M. ,2100 Stout 1300 High DETROIT, Blumenlhol Screening Roon 1,2310 Cass Ave., Tues., Jon. II, 2:30 P.M. INDIANAPOLIS, Universal Screening Room, 517 N. Illinois St., Tues., Jon. 11,1:00 P.M. KANSAS CITY, Paramount Screening Room, 1 800 Wyandote, Tues., Jon. 11, 2:00 P.M. LOS ANGELES, RKO Screening Room, 1980 S. Vermont Ave.. Wed., Dec. 29. ID:30 A.M. MEMPHIS, Fox- Screening Room, 151 Vance Ave., Tues., Jon. 11, 2:30 P.M. MILWAUKEE, Worner Screening Room, 212 W. Wisconsin Ave., Tues., Jar. 11, 2KD0 P.M. MINNEAPOLIS, Fox Screening Room, I0I5 Currie Ave., Tues., Jon. 11, 2:30 P.M. NEW/ HAVEN, Fox Screening Room, 40 V/hiting St., Tues., Jon. 11, 2:30 P.M. NEW ORLEANS, Fox Screening Room, 200 S. St., Liberty Tues., Jon. II, 10:30 A.M. NEW YORK, Normondie Theatre, 53rd St. & Pork Ave., Tues., Jan. II, 10:30 A.M. OKLAHOMA CITY, Fox Screening Room, 10 North Lee St., Tues., Jon. 11, 10:30 A.M. OMAHA, Fox Screening Room, 1502 Dovenport St., Tues., Jan. 11, 1:00 P.M. PHILADELPHIA, RKO Screening Room, 250 N. 13th St., Tues., Jan. 11, 10:30 A.M. 26 PITTSBURGH, RKO Screening Room, 1809-13 Blvd. of Allies, Tues., Jon. 11, 1:30 P.M. PORTLAND, Star Screening Room, 925 N.W. 1 9th Ave., Tues., Jon. 11, 2:30 P.M. ST. LOUIS, RKO Screening Room, 3143 Olive St., Tues., Jon. 11, 11:30 A.M. SALT LAKE CITY, Fox Screening Room, 216 East First South St., Tues., Jon. 11, 1:00 P.M. SAN FRANCISCO, RKO Screening Room, 251 Hyde St., Tues., Jan. 11, 2:00 P.M. SEATTLE, Jewel Box Screening Room, 2318 Second Ave., Tues., Jan. 11, 2:30 P.M. SIOUX FALLS, Hollywood Theatre, 212 North Philips Ave., Tues., Jan. 11, 10:00 A.M. WASHINGTON, Fo Screening Room, 932 New :., Jon. 11, 10:30 A.M. FROM THE FILES OF TN RECENT MONTHS, says Ben Shlyen, publisher of Associated Publications, practically every producing and distributing organization has been involved in some kind of merger rumor. This scourge of nunors has affected the whole industry. Contracts have been signed for certain product, then mergers were made or production plans changed radically, so booking contracts were not fulfilled may be choice bits for the curious, but they do not help an exhibitor to make a profit out of the product ... In the future, these publications will not give space to the reporting of events before they are facts." Robert Benchley, dramatic critic, humorist and actor, has arrived in Hollywood to write Movietone subjects for Fox. He has already appeared in two talking comedies, "The Treasurer's Report" and "The Spellbinder." Ben Grimm has been appointed assistant advertising manager of Universal, succeeding Milton Silver, who recently was named advertising manager. Fred Eichorn takes the place of Grimm as editor of the Gold Mine, house organ of the company. « * « Columbia Pictures definitely launched its talking picture plans this week by announcing that six productions of the current program will be synchronized with music, sound effects and talking sequences . . . Paramount will have 22 all-talkers in its season's releases Fredric March, Belasco stage . . . actor, who was signed to a Paramount contract recently, will be Clara Bow's leading man in her first all-talking picture, "The Wild Party." Theatre Jackpot Contest Will Combat Giveaways NEW YORK—Attendance Builders, a Chicago corporation headed by Phil Regan, singing star of radio, nightclubs and films, reports that more than 500 theatres have been booked to participate in a $100,000 jackpot contest designed to combat the competition of radio giveaways. The contest, which will be titled "Jingle Jamborees," will get under way January 3 and the payoff will be two weeks later on January 17-20. Attendance Builders is offering the contest to theatres as a package deal to include staging, promotion and advertising, as well as the awards. In addition to the regular weekly prizes, any patron who can prove that attendance in a theatre resulted in the loss of a radio prize will be awarded double the amount he would have won, up to a maximum of $10,000. Dezel and Astor Sign Up NEW YORK—Albert Dezel Productions has signed with John Jenkins of Astor Pictures, Dallas, for the distribution of its all-Negro picture, "Girl in Room 20," in Chicago, Indianapolis, Milwaukee, Detroit, Cleveland and Cincinnati. DATE CHANGE! RKO RADIO PICTURES, inc. TRADE SHOWINGS OF "TARZAN'S MAGIC FOUNTAIN" ALBANY, Fox Screening Room, 1052 Broadway, Tues., Jan. 18, 10:30 A.M. ATLANTA, RKO Screening N.V/., Tues, Jan. 18, 2:30 P.M. Room, 195 Luckie St., BOSTON, RKO Screening Room, 1 22-28 Arlington St., Tues., Jon. 18, 10:30 A.M. BUFFALO, Mo. Pic. Operotors Screening Room, 498 Pearl St., Tues., Jon. 18, 10:30 A.M. CHARLOTTE, Fox Screening Room, 308 S. Church St., Tues., Jon. 18, 2:00 P.M. CHICAGO, RKO Screening Room, 1300 So. Wobosh Ave., Tues., Jon. 18, 10:30 A.M. CINCINNATI, RKO Screening Room, 12 East 6th St., Tues., Jon. 18, 8:00 P.M. CLEVELAND, Fox Screening Room, 2219 Payne Ave., Tues., Jan. 18, 10:30 A.M. DALLAS, Paramount Screening Room, 412 South Harwood St., Tues., Jon. 18, 10:30 A.M. DENVER, Poromount Screening Room, 2100 Stout St., Tues., Jon. 18, 2:00 P.M. DES MOINES, Fox Screening Room, 1300 High St., Tues., Jon. 18, 10:30 A.M. DETROIT, Blumenthol Screening Room, 2310 Coss Ave., Tues., Jon. 18, 10:30 A.M. INDIANAPOLIS, Universal Screening Room, 517 N. Illinois St., Tues., Jan. 18, 1:00 P.M. KANSAS CITY, Paromount Screening Room, 1800 V^yondote, Tues., Jon. 18, 10:30 A.M. LOS ANGELES, RKO Screening Room, 1980 So. Vermont Ave., Tues., Jon. 18, 10:30 A.M. MEMPHIS, Fox Screening Room, 151 Vance Ave., Tues., Jon. 18, 2:30 P.M. MILWAUKEE, Warner Screening Room, 212 W. Wisconsin Ave., Tues., Jan. 18, 10:30 A.M. MINNEAPOLIS, Fox Screening Room, 1015 Currie Ave., Tues., Jon. 18, 10:30 A.M. NEW HAVEN, Fox Screening Room, 40 Whiting St., Tues., Jon. 18, 10:30 A.M. NEW ORLEANS, Fox Screening Room, 200 S. St., Liberty Tues., Jon. 18, 10:30 A.M. NEW YORK, RKO Screening Room, 630 Ninth Ave., Tues., Jan. 18, 2:30 P.M. OKLAHOMA CITY, Fox Screening Room, 10 North Lee St., Tues., Jon. 18, 10:30 A.M. OMAHA, Fox Screening Room, 1502 Davenport St., Tues., Jon. 18, 10:30 A.M. PHILADELPHIA, RKO Screening Room, 250 N. St., 13th Tues., Jon. 18, 10:30 A.M. PITTSBURGH, RKO Screening Room, 18091 Blvd. of Allies, Tues., Jon. 18, 1:30 P.M. PORTLAND, Star Screening Room, 925 N.W. I9th Ave., Tues., Jon. 18, 10:30 A.M. ST. LOUIS, RKO Screening Room, 3143 Olive St., Tues., Jon. 18, 11:30 A.M. SALT LAKE CITY, Fox Screening Room, 216 E. 1st South St., Tues., Jan. 18, 1:30 P.M. SAN FRANCISCO, RKO Screening Room, 251 Hyde St., Tues., Jan. 18, 10:30 A.M. SEATTLE, Jewel Box Screening Room, 2318 Second Ave., Tues., Jan. 18, 10:30 A.M. SIOUX FALLS, Hollywood Theotre, 212 North Phillips Ave., Tues., Jon. 18, 10:00 A.M. WASHINGTON, Fox Screening Room, 932 New Jersey Ave., Tues., Jon. 18, 10:30 A.M. BOXOFFICE December 25, 1948
CHESTER FRIEDMAN EDITOR HUGH E. FRAZE Associate Editor SECTION PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN J> ncenlwei f til Twice each year, five outstanding Century circuit showmen are guests of Fred Schwartz, vice-president, at his Timberdoodle lodge. Lake Placid, N. Y. In the winter pilgrimag:e last week were Schwartz, Joe Springer, general manager; Bill Applegate, district manager; Mike Siegel, publicity director, and Charlie Call, L. W. McEachern, Bill Mc- Devitt, Fred Brunelle and Dick Tretler, theatre managers. IVIr. Schwartz made the mistake of inviting us to be in the company of these distinguished showmen. We accepted. That was our mistake. There's a fall guy on every trip. If you think we were brought along just for laughs, you're right. We expected to break an arm or a leg during our first try at skiing and other winter sports. But we never anticipated the misfortunes which befell the other portions of our anatomy d.uring such harmless indoor sports as eating and sleeping. Aside from the horseplay, Timberdoodle lodge is fabulous. The food, the modern conveniences, the natural beauty of the place, isolated in the woods, and the graciousness of the host combine to give every visitor a feeling of rare privilege. The feeling is intensified, when one returns to the humdrum routine of daily livelihood. No doubt it is the desire to be among the fortunate group elected for the next Timberdoodle excursion which motivates Century theatremen in their efforts throughout the year. The high standards of showmanship, the high morale and. the low turnover among Century managers during the past decade are undoubtedly due in great measure to Timberdoodle. Whatever other incentive inspires that extra individual effort stems from the fact that Schwartz and Springer and, one presumes, the other Century executives, are simply members of one big family. There are other circuits which operate along similar lines. They, too, benefit at the buxoffice from such a relationship. At the moment, we are filled with impressions and memories of Tim- ( Continued on next news page) Variety Promotion Technique Sells Variety Vaudeville at RKO Albee Sandwiched in between the campaigns for three picture houses in Cincinnati are some excellent tieups which Nate Wise, publicity manager for RKO in the city, puts over regularly to sell headline variety shows at the Albee Theatre. Wise, whose exploits are well known to readers of this section, produces a wealth of free publicity via various media to keep his shows out front. They provide valuable data for every exhibitor, particularly those who play live talent either regularly or on special dates. The King Cole-Penny Edwards combination recently gave Wise an opportunity to demonstrate how radio and the recording companies can be utilized with excellent results. Before the show opened, every disk jockey in town was playing King Cole Trio recordings and giving the Albee dates prominent notice. Through the cooperation of the Capitol records distributor, 5,000 stuffers were distributed by music and record shops throughout the city. Some 300 cards were placed on juke boxes after Wise had the operators put the Trio records in every machine. When Penny Edwards arrived in town, Wise set up interviews and guest appearances on WKRC, WSAI and WCKY. The Enquirer went for an interview with Miss Edwards as did the Times-Star. All three dailies used special art layouts. For incidental ballyhoo, Wise put a juke box in the Albee lobby in advance and plugged King Cole records continuously. Spot announcements were used on all radio out- —779— lets and a flash front helped the current showing. The Dick Haymes show received a heavy selling job which was topped by breaks in 44 small town newspapers in Ohio and Kentucky. Each paper received a scene star mat of Haymes, special photos and stories and, exclusive of the metropolitan papers, reached a mass circulation of 125,000. Two stunts were cooked up by Wise, one with the Times Star, the other with the Post. The former sponsored a mass high school editor interview with Haymes. The stunt rated a gigantic pictorial spread and an eight-column streamer. The Post tieup was keyed to an annual football banquet with Haymes pictured posing with some of the stars and the paper's personnel. Three free broadcasts were promoted from WKRC, WSAI and WCPO via backstage interviews with Haymes. Disk jockeys plugged his recordings and Jenny's, Cincinnati specialty store, featured a large cut of the star in a newspaper co-op ad which included theatre mention. 27
Page 1 and 2: hmnLawwA'namhu Ian. 1—Ne Feb. 12
Page 3 and 4: SOCK! The Biggest Musical is sensat
Page 6 and 7: THE NATIONAL FILM WEEKLY PDBLISHED
Page 8 and 9: Paramount, Fireman's, Lynn Strand,
Page 10 and 11: Antitrust Hearing (Cont) wholly-own
Page 12 and 13: ^ "Si'^^ê uef^ (^/^r I ^ \Ji ^ ^^^
Page 14 and 15: Unchanged, Says Rodgers Of MGM Sale
Page 16 and 17: Wx*^ ^KCC St^'CHt^^ New Ticket Tax
Page 18 and 19: '^âm ^BStspp^^'^^[\wms TfTRUST DEC
Page 20 and 21: J r National Board Picks Best Films
Page 22 and 23: LAND TO BE CONQUERED A LOVE TO BE W
Page 24 and 25: . . Warners . . . Roy . . Screen .
Page 28 and 29: ON U-ls $4500 UNITY DRIVE CAMPAIGN
Page 30 and 31: ^Vfi ow you ca THE RULES ^rm^fmrimm
Page 32 and 33: ilie u ABUNDANCE OF INGREDIENTS WHI
Page 34 and 35: REPUBLIC'S AGAIN NO. 1 KING OF Ie I
Page 36 and 37: BOXOFFICE NUGGETS A book tieup with
Page 38 and 39: Business Builders DANNY KAYL ^^«RG
Page 40 and 41: J fl $OCCESSWJ MA^ 022:1 Thrilling
Page 42 and 43: ' CLEARING HOUSE (Continaeil from I
Page 44 and 45: . . Howard . . William . , Paul . .
Page 46 and 47: A
Page 48 and 49: . . Rumors . . . Seymour zf PHILADE
Page 50 and 51: l Film Aid Abroad Ask By Bernard Kr
Page 52 and 53: : six-week , in original STUDIO PER
Page 54 and 55: iJIP WB g^ mMiÛUm ^^ r^ PREPARE FO
Page 56 and 57: . . . Also . . Arthur . . Benny . .
Page 58 and 59: New Colorado ATO Five-Point Program
Page 60 and 61: . . Jack . . Edward . . The . . . E
Page 62 and 63: . . . George . . Salesmen . . SPRIN
Page 64 and 65: . . . Morris . . . LawTence . . Mis
Page 66 and 67: . . Jerry . . The . . 21 1 that 18
Page 68 and 69: . . . John . . . Max . . Floyd . .
Page 70 and 71: w Detroit Variety Committees for '4
Page 72 and 73: . . . Tony . . Lawrence . . The . .
Page 74 and 75: . . . "Catherine," . . . Picture .
Page 76 and 77:
. . Dave . . Plans EL) . . Walter .
Page 78 and 79:
. . Judge Treasurer Confesses Fake
Page 80 and 81:
DALLAS IJerbert Stroud got in one l
Page 82 and 83:
. . . Dick . . . Ronnie . . Another
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Headquarters for . . . New or Rebui
Page 86 and 87:
Shreveport Theatre Back to Don Geor
Page 88 and 89:
. . Guy MIAMI The slogan, "Wometco
Page 90 and 91:
. . The . . Rome, C H A R L O T T E
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MEMPHIS Tom Robertson has bought ou
Page 94 and 95:
Colorful Ceremony Marks Opening at
Page 96 and 97:
. . . Jack . . The MONTREAL Cold Wa
Page 98 and 99:
. . Jack . . King . . Offices VANCO
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EXHIBITOR HAS HIS SAY ABOUT PICTURE
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' . ' ' I FEATURE CHART release dtr
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FEATURE CHART CHECK RUNNING TIME WI
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I FEATURE CHART I OCTOBER 2 (70) Sp
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REVIEW DIGEST and Alphabetical Pict
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- . ngiiiijii ' I SHORTS CHART Shor
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SHORTS REVIEWS Opinions on tlie Cur
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. . . Mad . . . Men . . She . . Une
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COLUMBIA'S TRIUMPH! Boo-k. Ot Mawi.
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Boxoffice-December.25.1948

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