Boxoffice-December.25.1948

. . . Mad
. . . Men
. . She
. . Unexplainable
. . Where
. . Romance
PLOITIPS
Suggestions for Selling; Adlines for Newspaper and Programs
SELLING ANGLES:
"Command Decision"
In addition to plastering Clark Gable's name all over the
marquee, lobby easels and advertising, emphasize this is the
film version of one of Broadway's greatest recent hit plays.
Tie in with local U.S. air force recruiting stations—perhaps a
"branch" station could be set up in theatre lobby during the
picture's run. Check newspaper files for names of air force
pilots in your community and set up interviews. Invite them
and their families to attend the first-night showing as your
guests.
CATCHLINES:
The Most Adventure-Crammed Story the Screen Has Ever
Shown ... A Saga of Glory in the Air . . . Speeding to You
Out of the Blue . . . Reaching New Ceilings as Red-Blooded,
Power-Packed Dramatic Entertairunent.
There's a New Thrill in the Entertainment Sky . . . The
Compelling, Unforgettable Film Version of Broadway's Greatest
Hit . . . The Story of a Heroic Struggle for Supremacy . . .
In the Air Over Europe . . . During the Last War.
SELLING ANGLES:
"The Adventures of Don Juan"
Don Juan has been renowned through history for his
amorous exploitation.
prowess—an angle not to be overlooked in
Secure nev/spaper and/or radio backing for a con-
test in which women vote for or against Don Juan as "the
man of my dreams." Best entries pro or con win prizes.
Tieups with men's stores are indicated along the lines:
"Want to be a modern 'Don Juan'? Wear Blank suits," etc.
A life-sized cutout of Flynn, brandishing his sword, could
be used as lobby centerpiece.
CATCHLINES:
Flaming Love and Flaming Swords . . . The Most Famous
of All Romantic Adventurers Sweeps Across the Screen . . .
It's Errol Flynn as Don Juan . . . Dashing Soldier and
Audacious Lover . . . Entangled in a Web of Intrigue ... In
the Picture You'll Never Forget.
Adventure the World Has Thrilled to for Centuries ... In
a Picture It Will Never Forget ... As the King of Romance
Crosses Swords With Danger . . . Risking His Life for Love
and Glory.
SELLING ANGLES: "Act oi Violence" SELLING ANGLES: "WTiiplash"
Van Heflin's role as a hunted man could be incorporated
into a variation of the time-tried "identification" stunt. After
a suitable advance buildup, spot a man resembling Heflin
in prominent localities around town, with guest tickets going
to the first dozen people identifying him. Use the title in a
tieup on a safe-driving "crusade," with copy such as: "Don't
commit an 'Act of Violence'—your car can be a murder
weapon—drive safely 1" Use life-sized cutouts of Heflin and
Robert Ryan, as his pursuer, for your lobby centerpiece.
The picture's prizering atmosphere suggests many mutually
cooperative tieups with sporting goods dealers, including
window and counter displays. Distribute throwsheets at all
local sporting events. Arrange a special invitational showing
for newspaper and radio sports editors and members
of a local boxing team representing a high school or college.
Stuff special heralds in pulp sports magazines. Dress a
husky lad in boxing togs, including a sweatshirt with picture
and theatre billing, for street ballyhoo "roadwork."
CATCHLINES:
You'll Never Forget the Fury of Its Adventure . . . The
Suspense of Its Story . . . The Impact of Its Romance . . It's
.
the Picture That's Destined to Pursue Your Emotions Endlessly
. . . Relentlessly.
CATCHLINES:
It's the Drama-Packed Story of a Guy . . . Who Kissed His
Way Into Trouble . . . And Had to Fight His Way Out . . .
The Sock Sensation of the Year . . . With Scene After Scene
of Smashing Ring Thrills.
Never Has the Screen Searched So Deeply . . . Into the
Love, Fear and Passion . . . That Lie Hidden in the Human
Heart . . . Here's More Excitement and Suspense . . . Than
Any Picture You've Seen in All Your Life.
Action That Rocks the Screen .... Like an Uppercut to the
Jaw . . . The Story of a Born Fighter Who Tamed Them All
With His Fists . . . Women With His Kisses ... A
Knockout of a Romantic Action Drama.
SELLING ANGLES: "Mr. Perrin onS Mr. Traill"
The title has no selling value except tor possible book
store displays of the novel by Hugh Walpole. Play up the
romantic angle by a frame of stills of David Farrar, who
attracted feminine attention here in "Black Narcissus" and
"Frieda," and of Greta Gynt, who also played in "Dear Murderer."
Mention that Marius Goring has the male lead in
"The Red Shoes." Another prominent British player is Finlay
Currie, who scored in "Great Expectations."
CATCHLINES:
A Breath of Vigorous Life Comes into a Staid, Stuffy Classroom
. . . Love Blossoms Even in Dark and Dingy Places . . .
The Realistic Novel by Hugh Walpole Leaps to 'Thrilling Life
on the Screen.
David Farrar, Star of "Black Narcissus," in Another Great
Romantic Role ... Hopelessly in Love With One Woman
While Tied to the Apron-Strings of Another . . . The Stars of
"Black Narcissus" and "The Red Shoes" Unite in a Colorful
Tale of Students and Their Teachers.
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SELLING ANGLES:
"Angel on the Amazon"
Vera Ralston's portrayal of a woman who cannot grow old
suggests tieups with beauty parlors and with drugstores on
displays of cosmetics. Make a "jungle" front for the theatre,
using papier-mache tree trunks, bamboos and vines. Have
a girl dressed in shorts and pith helmet walk around town
with a hunting rifle. Using a stencil and whitewash, paint
"panther" tracks along the sidewalks leading to your theatre.
Stage a "beauty contest" for women over 60, enlisting a
newspaper or radio station to cooperate.
. . Fearless
. . . Yet at the Simple Notes
CATCHLINES:
The Strange Story of a Strange
Trembling
Woman .
Against the Jungle
of a Long-Forgotten
Untouchable .
No Fear .
Melody . . . She Was Unknowable . . .
... A Woman Who Knew
Was Desirable . . . Mysterious . . . And
Beautiful.
A Moment of Terror Led to a Lifetime of Strangeness . . .
It's Thrilling and Unforgettable ... A New and Triumphant
Screen Experience . and Terror Blaze Together
in the Story of a Strange Curse.
SELLING ANGLES: "Jungle Jim" SELLING ANGLES: "Siren of Atlantis"
Since this is based on the newspaper comic feature, make
a tieup with the paper locally which carries it and with comic
book distributors. Play up the "strong man" roles in which
Johnny Weissmuller plays and use stills of him in the lobby.
Also use jungle shots of animals in the lobby and stage a
jungle quiz for the youngsters in the audience. Or a contest
of the different wrestling holds shown in the film.
CATCHLINES:
Star of Tarzan Fame in His Most Exciting Role . . . Hunting
a Long-Lost Treasure Hoard Through Africa's Deadliest Jungles
. . . The Tarzan Star in a Great New Role as the Far-
Famed Jungle Daredevil.
The Jungle's Greatest Soldier of Fortune at His Thrill-
Tingling Best on the Screenl . . . The Adventure Idol of
Millions on the Screen at Last . . . An Action Roaring Safari
Elephants on a Death-Dealing Rampage . . . Handto-Hand
Struggle With a Mon-Eoting Lionl
In the picture Maria Montez, as "Queen Antinea," is both
ageless and beautiful. Based on this idea, organize a "Favorite
Age" contest for women, tieing in with a beauty salon
for beauty treatments or merchandise for the best answers.
In cooperation with a local travel bureau arrange a tieup
pegged on copy such as: "Let us help you find your modern
Atlantis—paradise on earth." Check with your local UA
exchange on the numerous commercial tieups effected for
Miss Montez, including jewelry, cosmetics and radios.
CATCHLINES:
Strange . . . Stirring . . . Spectacular . . . The Story of the
Fabulous Queen of a Lost Continent . . . Who Wrote Her
Own Laws of Love . . . Never Was There an Empress Like
Antinea . . . The Wicked, Wondrous Ruler of History's Most
Fabled Land . Each Man Found What He Wanted.
Come With Beauteous Antinea ... To the Fabled Continent
of Atlantis . . . Where You'll Find Your Paradise on Earth
... A Land of Endless Wonders . . . Untold Dangers . . .
Living Evil . . . Unforgettable Thrills.