(AsgiSA) Annual Report 2008 - South African Government Information
(AsgiSA) Annual Report 2008 - South African Government Information
(AsgiSA) Annual Report 2008 - South African Government Information
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Accelerated and Shared Growth Initiative for <strong>South</strong> Africa<br />
ANNUAL REPORT<br />
<strong>2008</strong><br />
• To establish permanent retail outlets for the Mzansi collection stores in the form of a franchising<br />
concept as an extension to the Jobs for Growth Initiative.<br />
• To establish the Umbrella Brand “Mzansi Collection”. The brand should be positioned in a<br />
high-end niche market.<br />
Project deliverables<br />
• To establish brand values for the Mzansi Collection.<br />
• To establish sub-brands for the targeted sectors, which include: clothing and textiles, craft,<br />
furniture and agricultural products.<br />
• To establish the systems supporting the Mzansi Collection; these systems should include both<br />
demand- and supply-side interventions.<br />
• To pilot the concept in Gauteng.<br />
• The approach will be incremental, firstly through a showcase in the form of an exhibition,<br />
secondly through an in-store promotion and finally through permanent retail space, both<br />
nationally and internationally.<br />
Project partners<br />
This project is championed by The Presidency with the dti leading the implementation and<br />
supported by the following project partners:<br />
Independent Development Trust/Jobs For Growth, Department of Arts and Culture, Department of<br />
Water Affairs and Forestry, Department of Agriculture, Provincial <strong>Government</strong> of Gauteng<br />
and the City of Joburg.<br />
3.6.2 Progress on Mzansi concept stores<br />
The Mzansi showcase was launched at the Sandton Library from 28 November to 16 December<br />
<strong>2008</strong> and extended until 15 March 2009. The permanent store is schedule to open in the<br />
same space on 6 April 2009.<br />
The participating companies were selected across a number of sectors with a special emphasis<br />
on co-operatives and emerging enterprises. The sectors included craft, fine jewellery,<br />
cosmetics, processed food, music and books.<br />
The companies were provided with market feedback, product advice, packaging support and<br />
guidance in terms of the principles of costing and pricing.<br />
Sales for the showcase phase totalled R175 000:<br />
The concept is now being expanded into a more permanent retail and wholesale programme<br />
linked to supply-side support systems. The supply-side support is being modelled on the<br />
blueprint that has been established for the craft sector.<br />
The permanent space is in Sandton Square with the airports targeted for the expansion<br />
phase.<br />
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