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Tennis Book 2010_Layout 1 - TIA UK

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Message from the LTA<br />

Growing the sport and winning is our priority<br />

for <strong>2010</strong><br />

More people playing tennis, more children involved, and<br />

making the sport more accessible – these are all<br />

fundamental to the long term prosperity of our sport.<br />

More than half a million adults play tennis at least once a<br />

week. The number is rising year on year. More children are<br />

competing, and more money is being invested in the grass<br />

roots of the sport.<br />

As a governing body we are investing more in places to<br />

play tennis – nearly £10 million a year, thanks in part to the<br />

support of Sport England. As well as improving the quality<br />

of facilities, we are supporting places to play to develop<br />

their programmes through Clubmark. More than 640 clubs<br />

have now earned Clubmark status, which means the club is providing a high quality service and great<br />

on court programme. A further 550 are working towards the standard with the support of our field team<br />

of <strong>Tennis</strong> Development Managers.<br />

The AEGON Schools programme has also made a real impact. Through it, the <strong>Tennis</strong> Foundation has<br />

introduced the sport to nearly 4,000 primary schools and given out more than 120,000 free tennis<br />

rackets in just over a year.<br />

We are also starting to see real signs of progress, in the women’s game in particular. When Anne<br />

Keothavong broke into the top 100 in 2008, she became the first British woman in nine years to do so.<br />

Since then, three other British women have broken through that barrier. That is testament to the new<br />

approach we have taken and all the people involved.<br />

The juniors also look promising, but we have to accept that a long term strategy is just that. A long<br />

term plan to deliver long term success for the sport.<br />

We are proud of the efforts of tens of thousands of coaches, parents, and volunteers, who are<br />

transforming the sport. With their help we are getting more people playing tennis, and enjoying the<br />

sport. I hope you find this directory of products and services helpful and wish you every success<br />

whatever your role is in tennis this coming season.<br />

Roger Draper<br />

Chief Executive<br />

The Lawn <strong>Tennis</strong> Association<br />

6

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