Tennis Book 2010_Layout 1 - TIA UK

Foreword
Following the successful launch of the Tennis Industry
Association’s Tennis Book last June, I hope you will agree
that this second edition has maintained the levels of useful
and interesting information established last year.
The Tennis Book is published by the Tennis Industry
Association UK as a service to British tennis, especially its
members. The TIA itself has expanded significantly in the last
12 months with over 65 member companies now
representing virtually all the major sectors within the
industry.
Our aim is to provide all our member companies with a range of commercial benefits to justify
their subscriptions. In addition to the Tennis Book, the TIA has also launched Tennis Outlook in
newspaper format to provide a vehicle for news and features relating to the tennis industry, as
well as TIA UK Insurance and TennisWire PR services.
The growth of tennis in Britain remains a vital objective for all involved in the game and to that
end the TIA is committed to working closely with the governing body. It was therefore with great
pleasure that, together with the LTA, we were able to announce late last year, a partnership with
the Golf Show Group to establish a three-day London Tennis Show.
The Tennis Show runs alongside their successful London Golf Show at ExCel at the end of Aprilearly
May and will prove an excellent way for both the industry and fans to launch the season. It
is our hope that this will become a permanent fixture in everyone’s annual calendar.
The Tennis Show is a consumer event with a strong trade element that will help to raise the
profile of the sport and generate interest in the game where it matters most, from the grass roots,
recreational level upwards, which is one of the many common goals shared by the LTA and the
TIA.
As mentioned, this is the second edition of the Tennis Book, which we aim to update on an
annual basis, and if you have any ideas that you feel can improve the product, please let the
Editor know so these may be considered before the next publication in 2011.
I trust you have a successful season, whether as a ‘trader’, ‘player’, official or just a ‘fan’.
Ian Peacock OBE
President
Tennis Industry Association UK
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