Boxoffice-October.16.1948

!
NATIONAL
TOTAL NET PAID CIRCULATION OF THIS ISSUE EXCEEDS 23,000
(yllm /'iollon uciunt JndwJ/ia
Antitrust Suit
Rehearing
Delayed to November 8
Page 8
Cover Story:
BLUE RIBBON AWARD GOES
TO THE BABE RUTH STORY'
Page 28
EXECUTIVE EDITION
iMMtnf Iha Stclional Nn>i tfi of All Editiont
OCTOBER 16, 1948

GREER GARSON. WALTER PIDGEON
in "JULIA MISBEHAVES" • PETER
LAWFORD • ELIZABETH TAYLOR
CESAR ROMERO 'Lucile Watson -Nige
Bruce • Mary Boland • Reginald Owen
Screen Play by William Ludwig, Harry
Ruskin and Arthur Wimperis Adaptation
•
by Gina Kaus and Monckton Hoffe Based
•
Upon the Novel "The Nutmeg Tree" by
Margery Sharp • Directed by JACK
CONWAY
• Produced by EVERETT
RISKIN • An M-G-M Picture.
TWO BIG)

M-G-M presents Alexandre Dumas'
"THE THREE MUSKETEERS " star-
• GENE KELLY
ring LANA TURNER
JUNE ALLYSON • VAN HEFLIN
ANGELA LANSBURY • FRANK
MORGAN • VINCENT PRICE
KEENAN WYNN JOHN SUTTON
•
GIG YOUNG • Color by TECHNI-
COLOR • Screen Play by Robert Ardrey
Directed
by GEORGE SIDNEY
Produced by PANDRO S. BERMAN
JOPENINGS
METRO-COLA, THE PEP OF THE INDUSTRY!

PIO YOU itEAD A60UT THE TERRIFIC
RECEPTIOH FOR WARNlS

^.^....
f
BROS. Jlm^
\
\ .
^
ONE OF THE BEST
COMEDIES IN YEARS!
Phofoplay Magazine
"A WONDERFULLY
FUNNY PICTURE
Liberty
J
i' %#
THE BEST BETTE DAVIS
PICTURE IN YEARS!
Movie Play Magazine
IT'S THE COMEDY OF THE YEAR!
Motion Piciure Magazine
.v'v'v^? »*' i* f
* f
/.
J^
^>
"BETTE DAVIS HAS
A HIT IN 'JUNE BRIDE'!
I'M DELIGHTED!'^
-lOUElU PARSONS
A WOW
FROM BEGINNING
TO END!
HEDDA HOPPER
r^-^- y^- J^'
'ONE OF THE HAPPIEST COMEDIES
TO COME FROM HOLLYWOOD
IN MANY A SEASON.'
Boxofflce
"SURE-FIRE UNDER ANY CONDITIONS! WILL
BUILD TO ONE OF WARNERS' BEST GROSSERS.
AS NEAR A LAUGH RIOT AS HAS
SHOWN UP THIS SEASON."
Ho/lywood Reporter
...^^-^^«.>i>i.n>*>^-.
.
in/tf-riaifiTirriMMiiii .
BETTY LYNN
TOM TULLY
produced by
BEAIGiWlUST- HENRY B[M[
Screen Play by Ranald MacDoueall • Based on a Play by Eileen Tighe and Graeme Lorjmer

,
THE NATIONAL FILM WEEKLY
PBBLISHED IN
NINE SECTIONAL EDITIONS
BEN SHLYEN
Editor-in-Chief and Publisher
JAMES M. lERAULD Editor
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RAYMOND LEVY General Manager
Published Every Saturday by
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Other Publications: BOXOFFICE BAROMETER,
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ALBANY—21-23 Walter Ave., M. Berrigan.
ATLANTA— 163 Walton, N. W., P. H. Savin.
BIRMINGHAM—The News, Eddie Badger.
BOSTON—Frances W. Harding, Lib. 9S14.
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.
CHARLOTTE—216 W. 4th, Pauline Grillith.
CINCINNATI— 1634 Central Parkway, Lillicm Seltzer.
CLEVELAND—Elsie Loeb, Fairmount 0046.
DALLAS—4525 Holland, V. W. Crisp, J8-9780.
DENVER— 1645 Lalayette, Jack Rose, TA 8517.
DES MOINES—Register & Tribune Bldg., Russ Schoch
DETROIT— 1009 Fox Theatre Bldg., H. F. Reves.
Telephones: RA 1100; Night, UN-4-0219.
HARTFORD— 109 Westborne, Alien Widem.
HARRISBURG, PA —Mechanicsburg, Lois Fegan.
INDIANAPOLIS—Rt. 8, Rox 770, Howard M. Rudeaux.
MIAMI—66 S. Hibiscus Island, Mrs. Manton E. Harwood.
2952 Merrick Rd., Elizabeth Sudlow.
MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462.
MILWAUKEE—529 N. 13th, J. R. Gahagan, MA-0297.
MINNEAPOLIS—29 Washington Ave. So., Les Rees.
NEW HAVEN—42 Church St., Gertrude Lander.
NEWARK, N. J.-207 Sumner, Sara Carleton.
NEW ORLEANS—Frances Jackson, 218 So. Liberty.
OKLAHOMA CITY—216 Terminal Bldg.,
OMAHA—Omaha World-Herald Bldg., Lou Gerdes.
PHlLADELPHlA^gOl Spruce St., J. M. Makler.
Polly Trindle.
PITTSBURGH—85 Van Braom St., R. F. Klingensmith.
PORTLAND, ORE—David Kahn, 7722 N. Interstate.
RICHMOND—Grand Theatre, Sam PuUiam.
ST. LOUIS—5149 Rosa, David Barrett, FL-3727.
SALT LAKE CITY—Deserel News, Howard Pearson.
SAN ANTONIO—309 Blum St., San Antonio 2, L. J. B.
Ketner.
SAN FRANCISCO—25 Taylor St., Gail Lipmon,
ORdway 3-4812.
SEATTLE—928 N. E4th St., Willard Elsey.
TOLEDO—1330 Willys Pkwy., Anna Kline.
IN CANADA
CALGARY—The Albertan, Wm. Campbell.
MONTREAI^^330 Wilson Ave., N. D. G., Roy Carmichael.
Walnut 5519.
ST. JOHN— US Prince Edward St., Wm. J. McNuIty.
TORONTO—R. R. No. I, York Mills, Milton Galbraith.
VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.
VICTORIA—933 Island Highway. Alec Merriman.
WINNIPEG—The Tribune, Ben Lepkin.
Member Audit Bitreau of Circulations
OXOFFICE
REPEATING HISTORY
c.ULLED from the "20 Years Ago" column is
the following item:
"Drastic changes are being proposed for the reduction of financial
costs by motion picture producers. Group meetings of leading executives
have been held in California. The foUovring plans have been discussed
and at least partially agreed upon:
set.
"Limitation of costs on program pictures, with a maximum amount
Col. ft
iffltieO*
He Co
lig to de
. . fal calls loi
"Engagement of stars on a profit-sharing basis, their pictures to "^ tu „,« nlj
limited to two each year.
"Encouragement of new stars and new faces.
"Elimination of weekly salaries to directors, payments to be made
on a picture-to-picture basis.
"Limitation of presentation costs in theatres.
"Reduction of distribution overhead, through the elimination of superfluous
executives and employes.
"Emphasis upon brand names and titles, rather than the names of
stars."
And in the same column was the following:
fcs whii
iswewoul
dloiecoj
jkellors
idAUiei
"The European boycott of American films was investigated recently'
Wlec
by Joseph Brandt, president of Columbia Pictures. He spent three months
visiting England, France, Holland, Belgium, Germany, Austria, Hungary
rromusli
and Czechoslovakia. Some of his conclusions: "The political situation
in Europe, so far as the motion picture industry is concerned, is in
critical stage ... It is preposterous to go on disregarding these foreign
interests . . . Probably the most far-reaching and revolutionary of the
many (irastic measures in the English bill ore the elimination of block
booking and the outlawing of all contracts which extend over a period Jisln, Gns
of one year.' "
That was 20 years ago! But it sounds very much like a "^i
report from current, rather than ancient day, industry history. -^
In view of that sage remark about history repeating itself, it
is not strange that conditions of two decades ago so closely
resemble those of today. But it is interesting. And anotherf-^'J
parallel is in the fact that 20 years ago the industry was under
going a transition from silent to sound films, while today tele
vision is on the threshold.
What is encouraging in this retrospection is the fact thai aile
the industry not only survived the problems it faced two decades
ago, but emerged to new heights of success. And i\ ttisli,
should not be forgotten that 20 years ago conditions were
very much worse and the industry not so well fortified financially,
nor nearly so strong in many other respects as it is today
So, take heart, all ye worriers! But let's not merely si) in
around and wait for conditions to better themselves. Let's
heave to. And take a firm hold on the oar each of us has ii
this "boat" and, all together, roll up our sleeves and row our
selves into calmer seas for smoother, better sailing.
to
hi
wrld'sfci
asmestl
iotto
'Pportuni
di
tecoi
fidenceol
1 kill g,e(
Entered as Second Class matter at Post Office, Kansas City, Mo.
Sectional Edition, $3.00 pei year; National Edition, V-S"
Vol. 53
OCTOBER
No. 24
16, 19 4 8

-3 eier,'
,
1
We
I
5jjjj,
bsei Jii
-J!s!cl«
The Colonel Steps Down
Col. H. A. Cole has stepped down as head of the Allied
Theatre Owners of Texas. Thus has ended a long-time "oneman"
affair, as the Colonel himself labels his leadership of the
Texas unit. He has, however, offered to continue active parlicipation
in local and national organizational activities.
The Colonel's record of service to members of his state
organization is, indeed, a long one, covering more than a
ijuarter century. But it is not unusual for state units to have
smm 'one-man" leadership. The reason is that not many men are
ivilling to devote the time and energy the presidency of a state
anit calls for; and once such a man is found, the other members
are glad to let him carry the brunt of the load.
have not always seen eye-to-eye with the Colonel. In
act, we have vigorously disagreed with him over some of the
Tolicies which bore his endorsement or authorship. Nevertheess
we would feel remiss in our duty as an impartial observer
lot to recognize—and commend—the loyalty with which the
olonel for so long has served his Texas colleagues in particuar
and Allied members in general.
"PuUc ^e^zt^
Rumors Persist That RKO
Will Make a Settlement
Reports are that company will make its own
deal by turning most of its theatres over to
a separate corporation; thus meet most of
divorcement demands of government.
Govenmient to Open Bids
For All Ansco Patents
Total of 3,118 covering dyestuffs and many
processes used in film manufacture, including
color, will be made available for licensed
use.
+
Trust Suit for $750,000
Filed in Boston Court
Donald Holbrook, owner of the Five Star
Theatre in Holbrook, Mass., seeks damages
from major distributors and a group of New
England circuits on charges of monopoly.
Hammond, Ind. Exhibitor
Files Suit in Chicago
Peter Poulos, operator of the Ace Theatre,
alleges that four other theatres in his town
show features before they are released to
him; asks injunction against procedure.
taien:
-*'""'
^ride of the Industry
From usher in a neighborhood theatre in a middle western
ity to head of the largest theatre in the world as well as of
ae world's biggest real estate development—that, in a capsule,
measures the career of Gus S. Eyssell.
On the occasion of his thirtieth year in the motion picture
Ter c ?«« idustry, Gus this week was feted in his home town of Kansas
Sty, where he made his start in this business. It was a proud
ccasion for Gus and the many friends who came from far
:.:3
nd near to honor him. It was a proud occasion for the inustry,
also, to thus accent so bright a page in its record of
ir; late
;3
16 opportunity it holds for young men itseli
of ambition, character,
ISO do! bility and diligence.
udoolli
The record of Gus Eyssell is a shining example from which
lany just beginning in this industry can take inspiration. It
evidence of the boundless limits to which one may rise from
lUmble positions in this industry—and in this country where
'' ,j,(ll, le democratic principle of free enterprise is permitted
|j
to
iifo
ourish.
jiilOB
We felicitate Gus on this memorable occasion. We carmot
ish him greater success, for he already is at the peak. But
g jJq wish him continuing success in the good work he is
Ding, and through which he does honor to a great industry.
\-^&vw
Chicago Outdoor Theatre
Starts Antitrust Action
North Avenue Outdoor Theatre claims being
forced to close six weeks prior to normal
closing date of drive-ins because of product
discrimination.
Court Eliminates Cowdin
In Stockholders' Suit
Rules Universal-International chairman did
not profit by challenged transaction: remaining
defendants, Nate Blumberg, W. A. Scully
and Cliff Work, to ask dismissal.
British Exhibitors Seek
Modification of Quota
Cinematograph Exhibitors Ass'n to bombard
members of parliament in their home
districts; a fact-finding committee of the
CEA will present statistics to the lawmakers.
New Plea on British Quota
Is Made by Eric Johnston
Sees Harold Wilson of the British board of
trade and J. Arthur Rank before returning to
U.S.; G. I. Woodham-Smith, Rank chief
counsel, confers in New York.
Arthur Mayer Leaves Oct. 19
To Take Post in Germany
Will succeed Eric Pommer as head of film
activities for the American military government
civil affairs division in western Germany.

ANTITRUST CASE RESUMPTION
POSTPONED UNTIL NOVEMBER 8
Decree Conferences Go On,
But the Court Indicates It
Wants Speedy Hearing
NEW YORK—The Paramount antitrust
case has been postponed until Monday,
November 8, and hearings will be started
then unless the lawyers give Justice Augustus
N. Hand plenty of advance notice
on whether or not they want further postponements.
Justice Hand took judicial notice of the
reports that consent decree negotiations
are in progress and asked some pointed
questions. When John W. Davis, Loew's,
Inc., counsel, said that he might want
further testimony in order to prove points
raised by Assistant Attorney General
Robert L. Wright in his proposals for a
decree. Judge Hand showed signs of annoyance.
BRIEF HEARING OCT. 13
"The judges do not propose to hear testimony
in this case the rest of their lives,"
he remarked.
Whitney North Seymour, of counsel for
Paramount, hastened to remark that he could
see no reasons for asking for further postponement.
How much progress will be made toward
an agreement with the Department of Justice
before November 8 remains to be seen.
That date is the week following election.
Signs of lack of agreement among counsel
which have popped up at times since the
case started were apparent during the brief
hearing held October 13. Judge Alfred C.
Coxe, who replaced the late Judge John
Bright, appeared on the bench with Justice
Hand and Judge Henry W. Goddard.
There have been reports that some of the
defendants would challenge the right of
Judge Coxe to take part in a decision on
the case unless the salient testimony is heard
over again. This may have been what John
W. Davis had in mind when he told the
court that he was not ready to waive his
right to call for more testimony. It was at
this point that Justice Hand said the judges
were not going to hear the case the rest
of their lives.
BYRNES SUGGESTS DATE
The proceedings were brief. Immediately
after the judges had seated themselves Justice
Hand said Joseph M. Pi-oskauer, of
counsel for Warner Bros., had asked for a
postponement because of Yom Kippur. Apparently
this request had been delayed until
a few days before.
"I am very sorry that we were not able
to grant this postponement," Justice Hand
began. "The date was set a long time ago,
but nobody thought to remember Yom Kippur.
In order to appear in this case I have
found it necessary to postpone circuit court
of appeals hearings. If you propose to ask
for a series of postponements I am going
back to the circuit court of appeals."
James F. Byrnes, former secretary of state
Something New Is Added:
Product Quota for Sch'me
Proposed by Government
WASHINGTON—The Department of Justice will ask the federal court to
restrict the Schine circuit from obtaining more than 60 per cent of feature
pictures in any of its competitive towns during a five-year period when
divestiture as ordered by the court is being undertaken.
This is
the high point in the injunctive measures asked by the government,
and outlined in a brief submitted to lawyers in the case late in the
week.
By asking a 60 per cent limit on product, the Department of Justice is extending
the principle of the cross-licensing ban to circuits. In its brief in
the Paramount case, the D of J asked for a cross-licensing ban holding theatre-owning
distributors to 50 per cent of the product of other defendants.
Now, the government is asking for a limit on the number of pictures an important
circuit can get in order to make product available for the opposition.
This is something new in the government technique of forcing competition
in exhibition.
The government also is asking that Schine be prohibited from getting
films from distributors without independent competitors being allowed to
negotiate for the same pictures on the same runs. The effect of this is to
force the competitive spirit into every situation where the circuit has competition.
The brief also takes up the problem of clearance, and asks that the circuit
be prohibited from obtaining unreasonable clearance, and asks the
court to declare that where a dispute arises over the question of clearance,
the Schine circuit must carry the burden of proof as to reasonableness.
The brief breaks up the Schine theatre holdings into a variety of lists,
with separate divestiture provisions for each group.
and one of the 20th Century-Fox counsel,
suggested a postponement to November 8.
Justice Hand immediately told the attorneys
that if they were not going to be prepared
that day they should notify him.
"Mr. Wright has raised some very important
issues that require action," Justice
Hand commented.
John W. Caskey, 20th Century-Fox counsel,
pointed out that Edward W. Raftery, UA
counsel, was in Buffalo trying a case, but
said there was every reason to expect that
he would be available November 8.
Davis, Byrnes, Caskey, Seymour and
Wright, with a few aides, were the only
lawyers to appear in the covutroom. Columbia,
Universal and United Artists were
not represented.
SnVEPP Hearing in Detroit
Delayed Until Oct. 18
DETROIT—By a rapid series of legal
m^oves, the hearing on the question of a
personal appearance here for "general examination"
of the topflight producer-plaintiffs
in the Society of Independent Motion
Picture Producers vs. United Detroit and
Cooperative Theatres case was postponed until
Monday (18). The motion to demand the
presence of the top producers was made by
UDT, with Cooperative counsel anticipating
that they would participate in the examination
when it occurred.
SIMPP opposed the motion for a special
examination prior to trial, although counsel
admitted defendants in federal court have
the right to require the presence of a plaintiff
for such examination before a notary
prior to trial. This issue was sustained by
a New York federal court about four years
ago involving PRC, when a plaintiff was ordered
back from Cuba for the examination.
The SIMPP strategy, as indicated by a
spokesman, would be to request that the
plaintiffs be excused from the examination.
Among the grounds cited were that their
appearance would mean great financial loss
at the studios, and that their personal testimony
and knowledge of the local situation
were not the legal evidence supporting the
lawsuit.
It was indicated that the plaintiffs would
seek to have the producers' statements taken
by deposition on the coast, or in the form
of interrogatories, rather than make a personal
trip here.
Paradox of the situation is, that if the
coiu't on Monday orders the producers to
appear, they are tentatively set for examination
on the following day, which would require
their sudden appearance in Detroit.
8
BOXOFFICE : : October 16, 1948

RADIO SPEAKERS SEE FILMS.
VIDEO HELPING EACH OTHER
Raibourn, Carmine, Woods
Present Their Views On
Town Hall Program
NEW YORK—Television will have a tremendous
effect on motion pictures but
"moviegoing is an established American habit
and come television or high water it will continue
to be a habit." That was the consensus
of four of five authorities in the competing
entertainment fields who discussed "How will
television affect the motion pictures?" on
America's Town Meeting of the Air broadcast
over WJZ and 252 stations of the ABC
network and telecast over WJZ-TV and
ABC's eastern TV network Tuesday (12).
NO THREAT SEEN BY WOODS
The speakers were: Mark Woods, ABC president;
Paul Raiboum, Paramount vice-president
in charge of planning and president of
Television Productions, Inc.; Walter Abel,
radio, stage and screen star and chairman
of the television committee of the Screen
Actors Guild; Rouben Mamoulian, stage and
film director, and James H. Carmine, executive
vice-president of Philco Corp. George
V. Denny jr. was moderator.
Woods saw no reason for the alarm of some
film producers, saying the only danger is that
films may try to ignore video. He saw it
offering the film industry one of the greatest
opportunities it has ever had, pointing out
that films can use their entertainment experience
to become "an important participant
in the television field."
He looked forward to the development of
films made especially for television. Already,
he said, such films are being made "but
some of them are by producers with the least
experience in the field and lacking the resources
necessary for an undertaking of such
magnitude."
Woods visualized people attending the theatre
not only because they like films "but
because it gives them a chance to get out
of the house, get a change of scene, meet
and mingle with others. Man is a social animal.
He likes his entertainment in groups,
not in solitude. The little woman will want
to see what the new Hollywood dress designs
are, see what Greer Garson's new hairdo
looks like or whether Walter Pidgeon is really
twice as good looking as you. The only art
that may suffer from television is the fine
art of conversation."
RAIBOrRN PATS PARAMOUNT
Raiboum pointed out that Paramount is
not a "Johnny-come-lately" in television as
It has been helping to develop it since 1937.
It financed DuMont Laboratories in 1938,
opened a New York television station in
1939, a Washington station in 1945 and has
been operating stations in Chicago and Los
Angeles since 1941.
"We recognized in 1938 the relationship between
film and television," he said. "We have
developed apparatus for the recording of programs
on film. We have developed methods
of showing that film on the theatre screen
BOXOFFICE : : October 16, 1948
Town Hall Quotes:
NEW YORK—Questions asked by the
audience brought the following" statements
:
Abel: Hollywood artists are not interested
in pricing themselves out of the
television market but they do expect fair
prices for engagements and will ask additional
payment when their films are
televised.
Mamouhan: Television is a gadget. It
is not a new form of art but just a new
medium as films were. But the movie
industry will wind up by supplying the
bulk of films to television. I agree with
Russel Crouse and Peggy Wood that
words are used in so many media today
that they are wearing thin. It terrifies
me. I feel a Niagara of verbiage falling
on my head.
Carmine: It is an entirely different
art.
Woods: At present money is scarce in
the television industry. We will need the
services of many actors, and there are
some good ones on the stage, too. Most
evening radio shows are programs developed
by advertising agencies, and I
believe the same will be true in television.
Raibourn: Television's future lies in
presenting the news of the world. You
don't need an ad agency for that.
Raibourn then, apparently with tongue
in cheek, mentioned the cost of television
installation and repairs, bringing
Carmine and Woods to their feet
with objections.
20 seconds later. We, alone, have shown televised
events on the theatre screen to regular
audiences.
"We have learned that it costs the average
family about $135 a year for its television
entertainment. The same family pays about
$40 a year for its film entertainment. We
have learned that during the first few months
after a television set comes into a home, radio
listening practically disappears while television
is on, and that all other forms of relaxation
and amusement, including automobile
riding and the reading of books, magazines
and newspapers, decreases 20 to 30 per
cent."
To point up the future of television entertainment
in the theatre, Raibourn told how
audiences viewing the last Louis-Walcott fight
on the large Paramount screen had had a
better view than people attending the fight
and seeing it on small home sets.
Television in the home, he said, wiU be
"such a marvelous instrument for making
people want to see motion pictures that one
wonders if it wasn't just devised for that
purpose. Through a television broadcast in
your home we wiU show you just enough of
a picture to make you hungry for the rest
of it. Television and the motion picture
theatre will grow together, as sound radio,
records and motion pictures have done in the
past."
Abel, giving the actor's viewpoint, was pessimistic,
asking why one should attend the theatre
if he can see his films at home. Listing
the principal television producers, he said they
intend to "saturate" the country with television
screens and cameras. On December
25 the Chicago-New York link will be joined.
A network will exist between St. Louis and
Milwaukee to Washington and Boston. Of the
90 channels allotted by the FCC, 14 have been
given to the biggest newspapers and others
to educational and religious groups, labor
groups, farm groups, present radio outlets
and film producers and exhibitors. All, he
said, will bring films into the home.
MASS SCREENINGS STRESSED
"One fact stands out," he said. "It is that
a single print of any film can be shown
eventually to 40 000,000 people at once,
whereas it now takes three years and 400
prints to reach only 5,000,000. If picture theatres
are to be empty by 1955, as Television
Research, Inc., is quoted as saying, films
in television wOl be one of the great contributory
causes."
Mamoulian, speaking for producers, said
that television wiU flourish as a fascinating
medium of communication, that it will vitally
hurt and restrict radio and that it will not
affect motion pictures adversely because it
will depend upon them for its material.
"Motion pictures are not only an art, they
are also an important social phenomenon,"
he said. "They mean going out. getting
dressed, a festive occasion, a holiday to be
enjoyed in company, Uke New Year's eve or
your birthday. So long as civilization survives,
the theatre will live. As to television,
it will expand and flourish. There is room
for both."
Carmine termed television the fastest growing
industry in the history of the country.
He saw no cause for alarm in its "temporary"
effect on theatres. When the novelty of a
new set wears off, people return to the theatres.
Film people worried about the competition
of radio but it didn't hurt much.
If they vriU use television to advertise their
stars and give brief previews of new films,
new miUions of Americans will be attracted
to the theatre.
SPECIAL TELE FILMS NEEDED
"A second great opportunity," he said, "is
the making of special films to be shown over
the air. Many current features, even if available,
would be unsatisfactory for this purpose.
They last too long—the ideal length for television
is preferably less than an hour. They
have too many long shots that do not come
in well on television. The hghting often is
unsuited to television.
"But films especially made for television
already are among the finest entertainment
on the air. and the television industry is going
to need many more of them. It has been estimated
that by 1953 it will require three to
four times as many films as Hollywood is
now turning out."

Gus Eyssell Gets a Tribute
From Hometown Folks
By NATHAN COHEN
KANSAS CITY—Gus Eyssell, the hometown
kid who made good in the Big City,
the usher who became manager of the world's
largest theatre to prove that there still is
plenty of opportunity for the young American
who has what it takes, was back in his
hometown this week to take a bow.
The occasion was a testimonial dinner tendered
the president of Radio City Music Hall
and executive manager of Rockefeller Center
by the film industry of Kansas City. The
dinner in the Muehlebach hotel Thursday
(141 drew 250 guests, including the presidents
of two major motion picture companies and
many top personalities in the production, distribution
and exhibition of films.
TAKE PARTICXn.AR PRIDE
Kansas Citians take particular pride in the
Eyssell success story, and they turned out
to express it at the dinner. The Eyssells are
Kansas Citians from away back. Gus Eyssell's
maternal grandfather and great-grandfather
came here when the town was still Westport
Landing in the geography books, and his
father came here as a boy. As a result, the
banquet hall was filled with many of the
town's distinquished citizens—civic officials,
merchants, old school chums, newspapermen,
former business neighbors along Main street,
and a quartet of Eyssells who remain Kansas
Citians. Among the guests was A. H.
Tucker. He was publisher of a neighborhood
weekly 30 years ago and one of his news carriers
was 16-year-old Gus Eyssell. So impressed
was he with young Eyssell's ability
that he recommended him for a job at the
then newly opened Isis Tlieatre and thus
propelled him into the motion picture business.
A DAIS OF NOTABLES
Besides the hometown folk, the dais was
filled with well-known industry personalities.
Ed Sullivan, columnist of the New York
Daily News, presided as emcee and among
the out-of-town visitors he introduced were
Ned E. Depinet, president of RKO Radio
Pictures; Spyros Skouras, president of 20th
Century-Fox: Charles P. Skouras, president
of National Theatres; George Skouras, president
of Skouras Theatres; Herman Robbins,
president of National Screen Service; Charles
Reagan, vice-president in charge of sales
for Paramount Pictures; E. T. Gomersall, assistant
to W. A. Scully, general sales manager
for Universal-International; Maurice
Bergman, eastern director of advertising and
publicity for U-I; George Dembow, vicepresident
in charge of sales for NSS; Harry
Michalson, short subjects sales manager for
RKO; Colonel William McCraw, general
coun.sel for Variety Clubs International;
George A, Smith, western division sales manager
for Paramount; Herman Beiersdorf, Dallas,
division sales manager for Eagle Lion;
and Walter Pidgeon, MGM star, who attended
as representative of west coast studios.
Eyssell was presented with a custom-made
money clip, styled in four shades of gold,
shaped as a heart, studded with a diamond,
and engraved with a reproduction of "The
Scout," one of Kansas City's historic statues.
He was in a reminiscent mood, in accepting
the gift, and he recalled his early days on
Filmrow here, when Walt Disney was an
artist for United Film Co.; Ben Shlyen, publisher
of BOXOFFICE, was publisher of the
old Reel Journal; Elmer C. Rhoden, president
of the Fox Midwest circuit, was selling
film for A. H. Blank; and the Skouras brothers
were starting on their empire-building career.
He paid special tribute to Frank Newman
sr., who gave him his first big opportunity,
as manager of the Newman Theatre,
and to Arthur Cole, dean of the KC FUmrow
who guided him in his early film buying.
But, in addition to reminiscing, Eyssell also
had some serious words to say.
"Whenever I hear pessimists talking about
the future of our motion picture industry, I
ti-y to remember the lessons of vision and
courage demonstrated by our great leaders.
All of you have been bombarded, just as I
have been, by cries that we are facing a crisis,
that our industry is fighting for its life, that
the future is grim indeed.
"The first two points are true," he said.
We have faced crises
"We are facing a crisis.
before. We once had to cope with the transition
from silent films to sound. We have
had to meet the competition of radio. In
their time, these were great challenges and
they were accompanied by the same predictions
of gloom and pessimism that we are
hearing today. I only ask you to remember
that we not only survived them, but grew
bigger and better.
"I will grant the second point, too," he
said. "We are fighting for our lives. The
fact is that under our system of free enterprise
every business, every day, is fighting
for its life. It is that competition which
gives our economy the vitality that cannot be
found in the controUed and planned economies
of totalitarianism. And so, I will grant
you the first two points that we are facing
a crisis and that we are fighting for our
lives, but I will not grant you the third point
of our prophets that the future is grim indeed.
The future belongs to those who know their
business, who have the courage, who do not
expect to get something for nothing, and who
realize that they must serve their community
and their country."
The fact that it is now 23 years since Eyssell
left Kansas City, and that he is still
remembered so fondly was interpreted as a
real tribute to the man. He was 23 years
old when he left, and he already had been
manager of the town's No. 1 theatre. He went
to the west coast in 1925 when Newman became
general manager for Paramount theatres
in that area. Eyssell went along to manage
the old Million Dollar Theatre, and the
Paramount. He was in Los Angeles for five
years, spent several years in Texas managing
a group of Paramount theatres and in
the early 1930s was transferred to New York
for the same company. When the Music Hall
was opened in 1934, Eyssell joined the staff
as secretary. He became president in 1942
and earlier this year was elevated to the
post of executive manager of the entire Rockefeller
Center project.
The Eyssell family was not always so sure
that young Gus should have gone into the
motion picture business. It had been family
tradition that the boys become pharmacists,
and Gus's father and three uncles operated
Kansas City drug stores. Of the quartet, only
Uncle August remains, and he was at the
testimonial dinner. But even he admitted,
as he heard, one film personality after another
praise the achievements of the Radio City
Music Hall chief, that maybe it was a good
thing Gus went into moving pictures at that.
Divestiture Can Be Ordered in Action
By Private Citizen, ITOA Claims
NEW YORK—Divestitui-e can be ordered
in antitrust actions filed by private citizens,
Milton C. Weisnian, ITOA attorney said in
a brief submitted October 15 to Judge 'Vincent
Leibell of the U.S. district com-t. He also
claimed that when violations of the antitrust
law affects persons not involved in the case,
the relief also should cover them, and the
violations should be uprooted at the source.
His assertions were replies to those made
by Robert P. Patterson, Ascap attorney, who
had pointed out October 6 that no court had
ever ordered divestiture in antitrust cases
filed by private citizens. Only the U.S. attorney
general can ask for divestiture, Patterson
maintained. Judge Leibell then admitted
that Patterson might be right and
asked for additional briefs on divestiture.
Patterson also had maintained that relief in
the Ascap antitrust case should apply only
to the 164 New York plaintiff theati'^s.
The so-oalled divestiture in this case would
be the return of music copyrights to their
owners under an order of the court preventing
Ascap from continuing to act as agent for
collection of performing rights fees. Weisman
contends this is not divestiture, but "revestiture."
Weisman claimed that Leibell has the right
to order divestiture under the provisions of
the Clayton antitrust law of 1914. This law
gave private citizens the right to file antitrust
actions. Weisman said it specifically gives
the courts the right to order the same type
of relief granted in cases filed by the U.S.
attorney general. He also cited the Jackson
Park Case as precedent. The court ordered
the defendants to restrict first rims to two
weeks in the Chicago Loop area, and awarded
$360,000 damages.
Momand Case Decision
Reserved by 3 Judges
BOSTON—Three U.S. circuit court of appeals
judges have reserved decision on the
A. B. Momand case after hearing more than
three hours of arguments on complicated
points of law raised by previous decisions.
Jacob J. Kaplan, representing the dlstribbutors,
argued that the Momand claim had
been di-sposed of by judgments for the defendant
entered in Oklahoma City in August
1944 after a trial before Judge Broaddus.
i-K
10
BOXOFFICE : : October 16, 1948

•rom Gus Eyssell's Scrapbook
. . . and Now
iissil
3 years
lid ni
Be ten
al iht
are; o
:i !t
idmittei
:e:jii5tte
is Radio City Music Hall, the world's largest
tre, which Eyssell directs. Eyssell joined the
in 1934 and became the president in 1942.
this year, he also was named executive
Y
agar of Radio City.
A quartet of snapshots from the scrapbook, including the first formal photograph at the age
of two, his motor "tour" with his mother (left) at the age of five, his boat trip at the time
he went into exhibition and (upper right) Eyssell in his Music Hall office, against a wall
of citations lor public services.
iit Ci!)
risaa seed
i; 421
:fiofi
With Frank Newman Evergreen circuit head,
who gave him his first important KC job.
The year, 1925, at the Million Dollar Theatre,
Los Angeles, and the Our Gang troupe.
With his mother, who also is a native Kansas
Citian, in their New York apartment.
At the left, Sir Francis Evans,
British consul general, presents
King's medal to Eyssell for
"services in cause of freedom,'
one of many honors; a typical
opening day conference with
his staff, and the kind of lineup
Eyssell has frequently seen at
the Music Hall—this one was
at 8 a. m. At the right, the
huge realty development
Eyssell now manages. Rockefeller
Center—a group of more
than 15 buildings covering
more than three square blocks,
with 1,100 tenants and a working
population of 34,000 daily.

TftcK €UtcC
Ascap Case Wide Open?
THE Ascap case may be wide open again.
Judge Vincent Leibell, who handed down
the decision that stirred up so much excitement
in exhibitor ranks a few weeks
ago, now admits that perhaps he doesn't
have the power to order Ascap to give up
its control over performing rights beyond
the 164 exhibitor plaintiffs in the case.
Robert P. Patterson, new special counsel
for Ascap, pointed out to Judge Leibell that
no divestiture had ever been ordered in an
antitrust suit brought by private citizens.
All cases where divestiture has been ordered
have been brought by the Department
of Justice.
Patterson and Louis D. Frohlich, another
Ascap attorney, conceded to the court that
it had power to order divestiture for the
plaintiffs in this case. After they had done
so the judge admitted his doubts about
the validity of an order extending this
divestiture to non-defendants.
The decision by Judge Nordbye in Minneapolis
was influenced by the New Yoi-k
decision. The same challenge will be raised
in that court.
The reasoning of each judge probably
would stand up in court if the Department
of Justice should decide to start an action.
In the meantime the question of whether
exhibitors should resume payment of fees
becomes the subject of lively discussion
everywhere.
British Outlook
QNE of the results of the U.S.-British
arguments about the new 45 per cent
quota may be definite proof that American
films outgross British films. This will come
about as a result of the MPAA refusal to
Arbitration Plus
H T THE present moment there are three
forms of arbitration—or conciliation
under discussion in the industry.
Andy W. Smith jr., general sales manager
of 20th Century-Fox, started the ball
rolling some months ago by suggesting informal
discussions of all complaints to
Benny Berger at Minneapolis. Since that
time all Allied units, except one, have approved
this plan, and one TOA unit has it
under consideration.
At the Chicago TOA convention another
conciliation plan was discussed. This one
12
Sc'e^re^
6y JAMES M. JERAULD
is designed to include all companies. It will
start at the local level—as Smith's does—
and have provision for appeals. The TOA
executive committee is scheduled to act on
this soon.
For weeks lawyers for various distributors
have been talking about a new arbitration
system for the industry. The theory
of this is that any kind of complaint can
be submitted in local areas, without lawyers.
If either side is dissatisfied with the
judgment, an appeal can be taken, and if
there is still dissatisfaction either party
to the dispute can take it into court. This
differs from the usual patteiTi of American
Ai-bitration Ass'n cases. Usually, each
side agrees to abide by the decision in advance
and the courts usually approve the
AAA awards.
If all the principal companies—both the
defendants in the antitrust case and the
non -defendants—agree to support this
plan, it will be presented to the threejudge
statutory court for incorporation
in a decree. No protest is expected from
the Department of Justice.
Whether or not the TOA proposal will
conflict with this is not known.
Breathing Spell
THE onward sweep of television will not
become an avalanche the rest of this
year and probably not next year as a result
of the FCC stoppage of permits for
new television stations. The FCC says it
will take six or eight months for it to decide
whether television should be moved
into the ultra high frequencies.
If it is moved up, considerable experimenting
will have to be done to see how it
works.
Some of the early radio experiences are
Two Illnesses May Delay
TOA Committee Meeting
NEW YORK—The illness of two members
of the Theatre Owners of America executive
committee may make necessary postponement
of a committee meeting tentatively scheduled
for next week by Arthur H. Lockwood, president.
The members are S. H. Fabian, head of
Fabian Theatres and chairman of the committee,
who went to the hospital for a minor
operation, and Lewen Plzor, ill in Philadelphia.
Lawyer Calls Telecasts
In Lobbies Illegal
NEW YORK—The practice of exhibiting
television programs in motion picture theatres,
taverns, hotels, dance halls and other
public places without authorization can be
legally stopped, according to an article by
David M. Salinger, attorney in the radio and
advertising fields, in the current issue of the
Columbia Law Review.
The theatres concerned are those that have
television receivers in foyers, mezzanines and
lobbies. Authorization is usually obtained for
television programs to be filmed and thrown
on a large screen, as in the Paramount Theatre,
New York City.
Solinger believes that the courts will decide
in the near future "whether the air is free
or whether a telecaster may limit, restrict
and control what he originates."
Television is protected by statutory and
common law copyrights, Solinger states, as
well as by other common law property rights.
An owner of a television receiver, he says "by
performing a program in a tavern, hotel,
lestaurant, private auditorium or motion picture
theatre has thereby infringed on the
common law copyright of the creator of an
original literary property in the program to
the same degree as he would have infringed
had he reproduced the material on his own
stage with his own live video cast." Broadcasters
of video programs are also protected
by "equitable servitudes," such as the standard
announcements to the effect that the
broadcasts are for home reception, Solinger
states.
UA Mid-Continent Post
Goes to William Keith
NEW YORK—William T. Keith, United
Artists New Orleans branch manager, has
been promoted to the newly created post of
mid-continent district manager by Fred Jack,
western sales manager. His territory will comprise
the St. Louis, Kansas City, Omaha and
Denver branches.
Keith will shortly start on a trip to these
exchanges to conduct meetings explaining
permit double billing of British and American
films on the same programs.
being repeated. At the start of World War
I practically all engineers believed long
Obviously there will be adequate playing
distance transmission required long waves.
time for the test. Of 2,471 theatres which
Amateurs were moved down to the short
applied for quota exemptions. 283 were
waves, and the first thing the engineers sales policy on current UA product to the
given complete exemption and 1,353 were
knew an amateur was talking with Scotland.
Keith, who is 33, joined UA in January
branch and field personnel.
given exemptions running from 10 to 40
per cent.
Television waves are supposed to be so 1946 as a salesman. In June 1947 he was
Pi-actically all of the theatres not controlled
by J. Arthur Rank applied for
short they will reach only to the sight named acting branch manager in New Orleans
and, in September 1947 he was named
horizon, like light. That theory has already
exemptions and these are the theatres
been exploded. A London radio station has branch manager of the same exchange.
which will play ail-American programs.
complained of interference from a Chicago
Rank will have some American product,
television program. Television sets in a
but this probably will be mixed with his
number of places have picked up programs
own pictures. His enthusiasm for the new
100 miles away, and television stations supposed
to be safely separated are inter-
quota has led him to hand most of the
American films to his competition.
fering with each other.
Vogel Wants to Forget
His 39th Anniversary
New York—Sunday, October 10, was
Joseph R. Vogel's 39th anniversary with
Loew's, Inc. When the head of the circuit
was asked to discuss highlights of
his career as an exhibitor, he replied:
"Will you do me a favor, forget about it!"
The record shows that he started as a
part-time usher at the old Loew's Seventh
Avenue Theatre at 125th street when
he was 12. At the age of 26 he was managing
the State. Two years later he was
a home office executive. He became vicepresident
of Loew's, Inc., in 1941, and
head of theatre operations in 1945.
BOXOFFICE
: : October 16, 1948

.
wemjRNojmofif^
(yyoS£PtA'TOA/a
% mn^vL ^o^PESS'
Filmed to the thunder ol Slashing Hoofbeots
. . . Roaring Gunplay!
RICHARD ARLEN • PATRICIA MORISON
MARY BETH HUGHES • JAMES MIUICAN
REED HADIEY • CHRIS-PIN MARTIN
Jungle Adventure!
Thrills and Romance!
GEORGE REEVES • WANDA McKAY
ARMIDA •
RALPH BYRD
%/y
THUNDER ^E PIJVES
l*t.S£P/A-TO/i£
'
SHBP COMESHome
iqrijsTqo
TKE BLACKMAILERS
GR4A40 CANYaH
Lumberjack Action Adventure !
GEORGE REEVES • RALPH BYRD
GREG McCLURE • LYLE TALBOT
MICHAEL WHALEN • VINCE BARNETT
DEMISE DARCEL • MARIAN MARTIN
Back to warm your heart!
ROBERT LOV/ERY • BILLY KIMBLEY
•FLAME the DOG"
•
MARGA DEAN
MARTIN GARRALAGA
SHELDON LEONARD
• MICHAEL WHELAN
^9 •GRINGO". .
The bondit cry that storied
o wove of thrills end action
across the border!
Revenge . . . lust . . . and greed
lead to violence and murder—
in a fast paced
mystery dromo.
Exciting action set against the background
grandeur, color and mystic spectacle of
of the Seven Wonders of the World!
The world's most colorful
Police Force — The
Northwest Mounties
gun for new outdoor
adventure ond thrills!

I
6 PROVEN PICTURES for Re-release
SHIRLEY TEMPLE
"MISS ANNIE RODNEY"
Joan FONTAINE • Louis HAYW
"THE DUKE OF WEST PDIN
Barbara STANWYCK Robert YOUNG
"RUNAWAY DAUGHTER"
AdoipbeMENJDU- Dolores C0S1
"KING OF THE TURF'
i®
JIMMY DURANTE
"THAT'S MY BOY"
JOE E.
BROWN
"FLIRTING WITH FATE"
3 BOX-OFFICE BELL RINGERS!
W- 7W0 r^f^0•/
James Fenimore Coopi
GREAT AMERICAN CLA;
A sweeping s<
adventure and romance
the dangerous days of the birth
j
LENORE AUBERT'ALAh
The true story of Stanley Thurslol^
j
criminal . . . joil breakfl
20,000 men in blue ... in a
drama pulsing with
suspense one
V
pounding with big city thrills
bullet force!
^

USH LA RUE SPECIAl No. 1
THE SON OF BILLY THE KID"
DEADMAN'S GOLD'
MARK OF THE LASH
FRONTIER REVENGE^
OUTLAW COUNTRY'^
Western Adventure Productions
Produced by Ron Ormond
Directed by Ray Taylor

Everything in a GREAT Picture . . . sterling cast
. . . magnificent production . . . beautiful music!
ONE MAN IN LOVE
WITH TWO SISTERSl
One .
seductive . . . . . glamorous
...in love with his music!
The Other... tender... true
...in love with the man
himself!
^
OZART ^TOEF
The Exciting Life ... Loves . . . and M.usic
of the World's Greatest Composer
TOLD WITH GREAT SPECTACLE
...GREAT MUSIC!
A PATRICIAN PICTURES PRESENTATION
World Premiere Now— Little Carnegie Theatre, New York

CALIFORNIA LEADS THE NATION
IN NEW THEATRE CONSTRUCTION
Survey for Last 4 Months
Reveals 93 Theatres
And 26 Drive-Ins
SAN FRANCISCO—Tliere is no question
about it. California is the nation's boom
state in tlieatre building. Approximately
$20,000,000 has been poured into theatre
construction in the state in the last four
months. This is revealed in a survey of
California theatre construction just completed
by BOXOFFICE.
Reflecting the terrific population increase
in the state the number of construction projects
zoomed to 93 new theatres and 26 driveins
either announced, placed under construction
or opened during the June 1 -October 1
period. This figure surpassed by 21 the number
of similar jobs in ten other western states,
where the same period found a combined total
of 98 theatres and drive-ins.
SUMMER BUILDING SOARS
The huge summertime building activity in
California was believed to be the peak in construction
since the lifting of building restrictions
last January 1. Unquestionably in this
state construction jobs were far more numerous
than in any other state and served as
added emphasis to the state chamber of commerce
figures on California population. That
body estimated that since January 1 the
population had risen 435,000. This figure, if
correct, would place the California estimated
total population at 10,483,000, an increase of
3,575,613 persons, or approximately one-third
more than the 1940 official census.
Total expenditures on theatre construction
reached more than $15,000,000 while drive-in
construction costs totaled over $4,000,000. The
total seating capacity of California theatres
was increased by some 69,369 while drive-in
capacity rose by 17,285 cars. Individually
theatre capacity ranged from 400 to 2,000 with
the average at 745 seats.
The list of openings and new projects announced
since June 1 follows:
CALIFORNIA THEATRES
ARBUCKLE—A 400-seat theatre announced by W.
Vifright
A.
ARCADIA—The 1, 400-seat Rancho under construction
by James Edwards jr.
ANTIOCH—Stamm Theatre under construction.
ARTESIA—A new theatre announced by Perry
McDaniel, Judy Poynter of Westlake Theatres.
AUBURN—A new theatre announced by T&D Enterprises.
BAKERSFIELD—A 689-seaf theatre, costing $100,-
000, under construction by the Carnakis family.
BARSTOW—A 750-seater, costing $100,000, opened
by W. E. Cox circuit.
BELLFLOWER—A $50,000 theatre announced by
A. Hanson.
BOYES HOT SPRINGS—A 400-seater under construction
by Granville McPherson.
CAMPBELL—A new theatre announced by Sunnymount
Theatres, Inc.
CAPITOLA—The 500-seat Capitola, costing $70,000,
opened by Arthur Meyer and Joseph Jacobs.
CASTROVILLE—A 400-seater, costing $70,000, under
construction by Salvadore Alvarey.
CHESTER—A 300-seat theatre announced by L. E.
Blair.
CHICO—The 975-seat El Rey Theatre opened.
CHULA VISTA—The 400-seot Star, under construction.
COMPTON—A 999-seater, costing $550,000, announced
by Rector Theatres.
CORONA—An 800-seater announced by Leslie
Harper.
CORONA DEL MAR—A 1.000-seat theatre announced
by Ralph Wilmot and to be operated by
Perkins Theatre Corp.
CORONADO—The Coronado Theatre, opened by
Metzger, Srere & Associates.
CO?rA MESA—A 750-seater, costing $150,000, under
construction by the Griffith Co.
DANVILLE—The Village, opened by William G.
Cooke.
DAVIS—An 800-seat theatre, costing $150,000, announced
by Davis Theatres.
ENCINO—The $300,000 Encino, announced by Lee
Theatres.
ESCALON A 600-seater, costing $85,000, under
construction by Frank Titus and the Manteca Corp.
EXETER—The Exeter Theatre, announced by C. E.
Pease.
FARMERSVILLE—The 528-seat Rancho, announced
by C. E. Pease.
FONTANA—The 750-seat Arrow, costing $120,000.
under construction by I. H. Harris and leased to
Robert Smith.
FONTANA-The 750-seat Harper, costing $100,000,
announced by Ernest Hatper.
GALT—A new 500-seal theatre under construction by
Schauer & Spiess, expected to open November 1.
HAYWARD—An 1,105-seater under construction by
Golden States Theatres.
INGLEWOOD—The 1,025-seat Granada, costing
$250,000 announced by Fox West Coast; 1,500- a
seater announced by W. J. Kupper jr.; the 1,200-
seat Imperitfl Village, announced by Griffith Enterprises.
INDIO—The Aladdin Theatre, opened by Leroy
Pawley.
LA HABRA HEIGHTS—The 952-seat Norwood,
opened by Kelly Norwood.
LAKEPORT—A 700-seat theatr
d by Leo
Reece.
LANCASTER—The 800-seat Antelope, ting $200,-
000,
LODI—A $150,000 theatre, annc d by T&D Enconstruction
terprises.
LONG BEACH—A I.OOO-seater
LOS ALTOS—A new theatre
ed by L.
a
Whaley & Co.; and a 500-seal theatre, costing $150,
000, under construction by Los Altos Theatres, Inc.
LOS ANGELES—An $85,000 theatre under construction
by Southside Theatres; an 1,100-seat Southside
announced by O. V. Webb; the Studio Theatre opened
by Seth Perkins: a $120,000 theatre announced by
LelaUd M. Ford; the $250,000 Baldwin Hills Theatre,
announced by Bo'Idwin Hills Co.; A $90,000 theatre
in Sherman Oaks, announced by Philip Land; a
450-seater in German Oaks under construction by
Jack Grosman; a $95,000 theatre announced by
Bruen Whittier Theatres, Inc.; the 2,000-seat Pic-
Wood, costing $400,000, under construction by Grillith-Is!ey
in West Los Angeles; a 1,250-seater in North
Hollywood, under construction by Bobmick Theatres,
Inc.; the 1, 400-seat Westchester Paradise, announced
as part of a $1,200,000 building job in Los
Angeles and San Fernando by Alex Schreiber and
Associated Theatres.
MADERA—The 400-seat Bass Lake, opened.
MILLBRAE—The El Camino Real Theatre, under
construction.
MONTEREY PARK—A 1,400-seat theatre, costing
$400,000, cmnounced by James Edwards.
NATIONAL CITY—The Star Theatre, opened by
Anton Baldessari.
OAKLAND—The Lux Theatre, opened by D. B.
Levin & Louis Kaliski,
PACIFIC PALISADES—A 1,500-sealer, costing $500,-
000, under construction by Leland M. Ford.
PALM CITY—A new theatre announced by C. E.
Norcross and John Frier.
PALMDALE—The 500-seat Palm Theatre, under construction
by Frank Smith.
PASADENA—A 1,000-seal theatre, announced by
James Edwards jr.
PICO—A $95,000 theatre, announced by the Bruen
circuit.
Quincy—The Log Cabin Theatre, announced by
Ed Claeys.
SACRAMENTO—The $45,000 Lincoln, under construction
by S. Nakatani and H. Muraki; the 750-
seat, $100,000 theatre, announced by McMahon &
Ford, builders, and leased to Fruit Ridge Manor
Theatre Corp.; the 900-seat Sequoia, costing $130,000,
opened by Mrs. Joseph Babich.
SAN DIEGO—The 600-seat Rio Theatre, opened by
S.W. & IB. Lowenbein.
SAN FERNANDO—The 2,000-seat Valley Plaza and
the 1,200-seat Valley Village, both part of a
$1,200,000 project, announced by Alex Schreiber and
Associated Theatres, Inc.
SAN JOSE—The BOQ-seat Gay, costing $55,000,
opened by Bert
Kennerson.
SAN JOSE-A 1,200-seater, costing $300,000, under
construction by Willow Glen Theatre Corp.
SANTA CRUZ—An $80,000 theatre announced by
T&D Enterprises.
SARATOGA—A 475-seater, costing $70,000, under
construction by Mason Shaw.
SEASIDE—The Del Rey Theatre, under construction.
SHARP PARK—A new theatre announced by C. R.
Barley.
SOQUEL—The Osocales Theatre, a 500-seater, costing
$60,000, opened by Charles Ide of Texas.
SUSANVILLE—The 600-seat Pine, under construction
by T&D Enterprises.
TOBIN—The Tobin Theatre, under construction.
TORRANCE—A $52,000 theatre, cmnounced by Grant
Theatres. Inc.
TRONA—A 1,000-seater, announced by American
Potash & Chemical Co.
TURLOCK—A $120,000 theatre, opened by United
California Theatres.
UKIAH—The $275,000 Ukiah Theatre, opened by
George Mann.
VALLEJO-The $150,000 Crescent, opened by Guy
W. Meek.
VAN NUYS—The Encino, 1,000-seat costing $250,-
000, under construction by Lee Theatres; a new
theatre cmnounced by P. Land.
VENICE—A $150,000 theatre, announced by W. J.
Kupper jr.
VISTA—The 800-seat Avo, under construction by
Palomar Investment Corp.
WATSONVILLE—A 600-seat theatre, costing $100,-
000, under construction by the New Salinas Theatre
Corp.
WILLOW GLEN—A 1,076-seater, costing $300,000,
under construction by the Willow Glen Corp.
WILLOWS—A 945-seater, under construction by
T&D Enterprises.
YUBA CITY—A new theatre announced by T&D
Enterprises ir.
DOWNEY—A new driv
Cummings circuit.
EL CENTRO—A $25,000 drive-in,
Joseph Blumenfeld & Louis Kaliski
CALIFORNIA DRIVE-INS
BELL GARDENS—A 1,000-car drive-in, under construction
by Pacific Drive-In Theatres, Inc.
CLEARWATER—The 500-car Roadium, opened.
COLMA—A new cmnounced by A. D. Hamre-in,
announced by the
EL CERRITO—A $500,000, 400-car airer, under construction
by the Fairmount Developing Co.
EL MONTE—A 900-car, $300,000 drive-in, announced
by Pacific Drive-In Theatres, Inc.
FRESNO—A 500-car ozoner, costing $100,000, announced
by Affiliated Theatres Service.
HUNTINGTON PARK—A 900-car drive-in, under
construction by Pacific Dnve-ln Theatres, Inc.
HYNES—The 900-car Lakewood, costing $300,000,
opened by Pacific Drive-ln Theatres, Inc.
'INGLEWOOD—A 1,000-car drive-in, under construction
by Pacific Drive-ln Theatres, Inc.
LOS ANGELES—The 650-car Gilmore, opened by
Sero Enterprises; the Strand Drive-ln, opened by
Drive-ln Theatres of America.
LYNWOOD—A $125,000 drive-in, announced by
American Drive-ln Theatres.
MILL VALLEY—The $200,000 Motor Movies, opened
by Reseda Drive-ln Corp.
OCEANSIDE—A new drive-in, announced by Floyd
Bernard.
RIVERSIDE—The 700-car Mount Rubidoux, under
construction by Roy Hunt.
SAN BERNARDINO—A $180,000 drive-in, under
construction by Highland Theatre Co.
SAN DIEGO—The 500-car Campus, announced by
Sam Russo.
SAN FRANCISCO—The 650-car Starlight, costing
$300,000, opened by Son Francisco Drive-ln Corp.
SAN PEDRO—A 750-car drive-in, announced by
Guttman-Mann.
SAN RAFAEL—A new theatre, opened by Blumenfeld
Theatres-
VALLEJO-The 735-car Crescent, costing $150,000,
opened by Crescent Drive-ln Corp.
VAN NUYS—The 900-car Van Nuys, opened by
Pacific Drive-ln Theatres; a $100,000 drive-in announced
by Paul Click; an 800-car ozoner, announced
by San Fernando Valley Amusement Co.
by
BOXOFFICE : : October 16, 1948
19

PHONE \ ^
k^^mmm^
"^ss. «
ID
Buzz C. S. Jensen.
Ask him what great
singing star's Blue
Ribbon Award comedy
"Sorry, Wrong
Number" outdrew
when it opened in
SEATTLE
Get in
touch with
Frank Pratt and get
the name of the
"road" show that
"Sorry, Wrong Number's"
openingtopped
by 28% in
PORTLAND
Ring Tracy Barham
and ask him which
Waliis smash "Sorry,
Wrorig Number" outgrossed
by 45% in its
first day in
SALT LAKE CITY
Call Dave Cockrill for
the name of the famous
current comedy
whose first 3 days'
gross was topped by
22% by "Sorry,
Wrong Number" in
DENVER
Phone Harry FrencI
for the name of thii
sock melodrama tha
"Sorry, Wrong Num
ber" topped in its firsj
4 days in
MINNEAPOLI
Ask Harry Arthur to
identify the famed
hold-over hit that
"Sorry, Wrong Number"
topped (in 1st 4
days of 2nd week)
by 60% in
LOS ANGELES
Find out from Harry
Nace the laugh hit
that "Sorry, Wrong
Number's" big opening
day topped by almost
100% in
PHOENIX
The Pace-Maker in
Paramouiifs Autumn Harvest of Hits
Sorry, Wrong Number"*'Tsn't It Romantic"»"Night Has A Thousand
"Sealed Verdict"'" Miss Tatlock's MilHons"-"The Paleface"
i

f\
Get Jim Eshelman to
tell you what
Paramount BoxofFice
Champion of '48 was
outgrossed 27% by
"Sorry, Wrong
Number" in its
ROCHESTER opening
Call Harry Royster.
Ask him what current
leader's opening
day "Sorry, Wrong
Number" doubled in
MIDDLETOWN, N.Y.
^
Ask George Beattie
what big-star Technicoior
musical it
topped by 18% in
PHILADELPHIA
J
)
its
«
Telephone Bob
O'Donnell. He'll tell
you what Academy
best-
Award star's
picture-of '48 it bettered
by 31% opening
day in DALLAS
Barbara Stanwyck
Burl Lancaster
in
"SORRY, WRONG
MIMBER'
ANN RICHARDS • WENDELL COREY • HAROLD VERMILYEA
Directed by Produced by
ANATOLE LITVAK • HAL WALLIS a„d ANATOLE LIIVAK
Screenplay by Lucille Fletcher • Based on her famous radio play
•ice"
A HAL WALLIS PRODUCTIONS. INC.,
A Paramount Release
PICTURE

Ii
iflj
t
Needed for Efficient Production:
Industry Fights to Keep
Special Radio Channels
WASHINGTON—The use of radio in film
production makes it possible for motion picture
producers to make certain whole films
and scenes which otherwise would be impossible
and to make them cheaper, the FCC
was told this week.
Marcus Cohn, representing the Motion Picture
Research Council, Inc., asked the Federal
Communications commission to allocate
12 channels for mobile radio equipment
for the film industry. The FCC is preparing
new rules which are less appealing to the
industry.
He said radio also provides a safety factor,
important when the scene of the film is In
such spots as Monument Valley (."Fort
Apache"i or Elgin, Ariz. ("Red River" i. In
such remote locations, in case of injury, radio
enables the calling of a doctor from a distance,
when it might take an hour to race to
the nearest telephone.
The cost of production on location often
runs to $2,000 to $4,000 per hour-, Cohn said,
but "without radio communication, these costs
would be multiplied many times."
In actual production, radio has been used
to direct the movements of an airplane ("Easy
Come. Easy Go") ; a wagon train ("Arizona")
harvest combines ("Wild Harvest"); boat
New Television Company
Formed by Ralph Cohn
NEW YORK—Tele.spots, Inc., a new television
company for the production, distribution
and sales of both live and filmed product,
has been formed here by Ralph Cohn,
co-producer with Buddy Rogers of features
for UA release. Telespots will maintain offices
in New York but will produce on the
west coast through arrangement with the
Samuel Goldwyn. Hal Roach and General
Service studios.
Telespots, which will concentrate on package
commercial announcements, has already
produced five series of 60-second films which
have been constructed on the .same basis as
radio open-end tr.7.nscriptions. The series:
"Better Living," "Easy Does It," "Nifty
Thrifties," "Telexercises" and "Minute
Menus."
Associated with Cohn are: Jules Bricken.
formerly in production capacities with David
O. Selznick, William LeBaron and Boris Morros;
Lewis Reid, formerly program mansiger
of WOR; Sam Dembow jr., on the board of
22
crews ("Golden Earrings"), and traffic ("I
Remember Mama") elevated railroads ("One
Woman"), he said.
Cohn said: "The motion picture industry
would be greatly handicapped in continuing
its service as a public service medium without
the use of radio communication. This
handicap would appear in the production of
motion pictures and would, in fact, actually
preclude the production of certain films and
particular scenes in .some films.
"In addition, and more importantly, the
lack of radio communication in the production
of films would actually create a continuing
danger to life and property Motion
. . .
picture producers must have available to
them specific frequencies for which provision
is made in the commission's rules.
"In that event—and only in that eventwill
it be possible for the industry to continue
in its great role as one of the three
great media for the dissemination of new,
information and entertainment."
The FCC is conducting an over-all hearing
on the allocations of mobile radio frequencies
to various users in many industries.
Twentieth Century-Fox, meanwhile, spelled
out just what the film industry wants from
the FCC. through Harold E. Mott, counsel.
He said it wants 12 channels for the industry
alone, not on a share basis with other
industries.
They would be on a nonexclusive basis,
only, he said, "requiring the sharing of these
frequencies by all motion picture companies
who contemplate employing radio communications
in their work."
He named the frequencies desired as: 1652
Kc, 1700 Kc, 30.58 Mc; 30.66 Mc; 30.74 Mc;
30.82 Mc, 152.99 Mc; 153.11 Mc; 153.23 Mc;
153.35 Mc; 154.57 Mc; 158.31 Mc. They would
be awarded under an amendment to proposed
FCC rules providing the channels for "persons
engaged principally in the production
and distribution of motion pictures for public
consumption."
Currently, the motion picture industry has
about eight channels. Four studios operate
their own equipment; Columbia, Warners,
Paramount and 20th Century-Fox. Private
carriers provide radio service for other companies.
The FCC, however, recently proposed to
take away special channels for the motion
picture industry. The industry could get
channels, but would have to share them with
other industries. The industry is battling this.
Ban on Disks Continue
After Talks Collapse
NEW YORK—James C. Petrillo, president
of the American Federation of Musicians,
and representatives of leading phonograph
record companies have failed to agree on
arbitration to end the union's ban on record
manufacture, in effect since January 1.
A week's conferences ended October 12 with
the following joint statement:
"The AFM and the industry representatives
regret that the current discussions have failed
to produce an agreement. No fiarther meetings
have been scheduled,"
UA Asks Independents
To Make Tele Films
NEW YORK—John H. Mitchell, radio sales
executive and business consultant director of
the new television sales department of United
Artists, will encourage independent film producers
to produce especially for video, "and
fast." However, he said that no UA films intended
for theatres will be televised before
theatres have the opportunity to complete
their runs on them,
Mitchell plans to base charges on films for
video on the basis of the number of sets operating
in a city, but means of determining
the size of local markets have not yet been
decided on.
Reaction to last week's UA announcement
of the new department has been far stronger
even than expected, Mitchell said. He is meeting
daily with representatives of radio networks
and individual stations and film producers.
He said exact organization details
won't be known for several weeks.
FCC Asks Early Decision
On Para-DuMont Video
WASHINGTON—The Federal Communications
commission has instructed Jack Paul
Blume, who conducted the San Francisco
television hearings, to report an early decision
on whether Paramount has a controlling interest
in DiLMont television. The FCC has
taken the stand that this is so within the
meaning of its multiple ownership ruling,
which limits five video stations to a single
ownership.
To date the FCC has limited Paramount
to stations under its own management in
Los Angeles and Chicago and under DuMont
management in New York, Pittsburgh and
Washington.
Radio Giveaway Dispute
*
Before FCC on Oct. 19
WASHINGTON—The Federal Commimications
commission will hold a one-day public
hearing October 19 on whether or not to ban
radio and television giveaway shows. It reports
it has received a considerable number
of letters from the public on the subject,
directors of United Artists and former executive
vice-president of Paramount Pictures;
many of them favoring a ban. Proponents
will be there to argue, too.
Ai'thur L. Mayer, former owner of the Rialto
Motion picture theatres will watch the outcome
with interest, since the "something-for-
Theatre and president of Mayer & Burstyn,
importers of foreign films; Robert Gruen. industrial
and theatrical designer; Allan Robnothing"
shows have affected theatre attendance
and in some cases have forced adoption
bins of National Screen Service, and Samuel
of similar programs in theatres.
Spring of Spring & Eastman, television and
motion picture attorneys.
B(SK Grante(d Tele Permit
WASHINGTON—Balaban and Katz, Paramount
subsidiary, was granted a license (12)
for a new experimental television relay broadcast
station by the Fderal Communications
commission. The relay is to operate in the
Chicago area, the FCC said. The company
operates a T'V station there.
Okay DuMont Station
WASHINGTON—Allen B. DuMont Labora
tories. Inc., was awarded this week (12) i
construction permit for a new experimental
television broadcast station in the area between
New Haven, Conn., and Princeton,
N. J.
BOXOFFICE
: : October 16, 1948
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TOA Assigns Wolfson
To Tele Committee
NEW YORK—Arthur H. Lockwood, new
Theatre Owners of America president, has
named Mitchell Wolfson of Miami chairman
of TOA's television committee, the post held
last year by Lockwood. A co-chairman will
be named later.
The committee will take early action on
recommendations it brought before the TOA
Chicago convention. The program then outlined
suggested that the organization investigate
the possibilities of establishing a theatre
television distribution system to make available
exclusively to theatres special events of
wide interest.
It urged, that theatre operators consider
the possibility of getting into the television
broadcasting station business, and that producers
experiment with the use of television
trailers, prior to the release of films, as part
of their national publicity campaigns. In
this connection it recommended that National
Screen Service study the possibility of making
trailers especially produced for television
that could be rented by the theatres and
shown on television.
The final recommendation in the fourpoint
program is that all producing and distributing
companies completely eliminate the
release to television of all films of any length
that are made for theatre exhibition.
Gael Sullivan Is Exploring
TOA Video Possibilities
NEW YORK—Gael Sullivan, executive director
of the Theatre Owners of America,
returned to New York October 13 after informal
talks with the Federal Communications
commission in Washington. They concerned
the possibility of allotment of one
or more ultra-high frequency television channels
for TOA operation.
He said his talks were purely exploratory
since the commission has not yet decided to
allow television use of the higher bands and,
since the TOA could not operate as a television
company under its present charter.
Samuel Hinds Dies at 73;
Famed Character Actor
PASADENA, CALIF.—Samuel Hinds, charactor
actor, died in a sanitarium here
Wednesday (13 1 at the age of 73. Prior to
moving west in 1905 he practiced law in New
York and continued his law career until he
was hit hard by the market crash in 1929,
when he tui-ned to theatricals. He won his
first film role in 1933 and became a standout
as a dignified professional-man type. He was
frequently cast as a doctor.
Among more than a score of pictures, his
best known were "Gabriel Over the White
House," "Lady for a Day," "Little Women,"
"Penthouse," "Back Street," "The Shepherd
of the Hills," "The Spoilers," "Week-End at
the Waldorf" and "Call Northside 777."
Ascap Television Pacts
Extended by Members
NEW YORK—The board of directors of the
American Society of Composers, Authors and
Publishers has extended the television agreement
between the organization and its members
imtil Dec. 31, 1950. The present agreement
runs until Dec. 31, 1948.
Eric Johnston to Report
On European Situation
NEW YORK— Eric Johnston, MPAA president,
is expected to make an historic report
on the European situation and an estimate
on the prospects for doing business
there at a meeting of MPAA directors and
officers of the Producers Ass'n which will
start late this month in Hollywood.
Johnston was scheduled to leave London
by plane October 13, but word reached MPAA
headquarters that his return had been postponed
until the end of the week and possibly
would be postponed further. The probability
was that he was again conferring
with British film interests. On his return
Johnston is expected to go to the coast.
No representative of this industry has ever
covered so much territory or has interviewed
so many important government officials
at such a critical time in the history
of the business as has Jolinston.
His first stop was in London August 21.
He went there empowered to make any decision
he wished in behalf of the industry
in connection with the 45 per cent British
quota which went into effect October 1. Before
his departure there were reports that
J. Arthur Rank's theatres intended to put
American top product at the bottom of dual
bills in order to insm-e grosses for the British
product.
After a few days of conference Johnston
announced American films would be sold only
as complete programs. There was a rush of
applications from independent theatres for
quota exemptions and many were granted.
Johnston arrived in Paris September 1 in
the midst of negotiations for modification
of the Byrnes-Blum agreement.
While he was there a new French cabinet
Marx Brothers May Make
Autobiographical Film
NEW YORK—The Marx Brothers plan to
make a picture of their lives, said Chico at
a press conference here. It will probably be
called "The Life of the Marx Brothers," and
Lester Cowan may produce it, he added.
Chico was certain that the title roles will
not be portrayed by the Ritz Brothers.
The piano-playing member of the comedy
threesome was in New York for several days
to discuss plans for a television show starring
himself. He returned to Hollywood
Monday, October 11, to finish .shooting the
new Marx Brothers picture, "Love Happy,"
which is being produced by Cowan for UA.
Chico, Harpo and Ben Hecht, author of
the film, own 50 per cent. The two brothers
bought out Groucho's share. Cowan owns
the other 50 per cent.
"Love Happy" is the first picture the three
brothers have made together since "A Night
in Casablanca" in 1946. This was a David
A. Loew production released through UA.
was named and a new agreement was set up.
On September 9 Johnston reached Stockholm
and conferred with government officials.
Two days later, September 11, he
was in Moscow where he conferred with
Foreign Minister Molotov and others. Later
Johnston announced that ten American pictures
a year would be sold to Russia and
that assurances would be given that the pictures
would not be changed for propaganda
purposes. American executives were still in
the dark on details of this plan late in the
week. Johnston stayed in Moscow until September
20. On the 21st he arrived in Berlin.
There are a number of problems connected
with American exhibition in the American,
French and British sectors, chief among
which is how to get back the actual expenses
of shipping and showing prints there.
Johnston reached Rome September 30 and
talked with various Italian officials, presumably
about both production and distribution
problems. American companies are very
much interested in production possibilities
there. He also saw Pope Pius XII.
The MPAA president next visited Belgrade,
Yugoslavia, October 1-4, and conferred
among others with Marshal Tito on the
chances for distributing American films there.
The next stop was Geneva. Three days later,
October 8, he arrived in Madrid.
Johnston's Madrid arrival coincided with
the banning of "Gentlemen's Agreement"
(20th-Fox» by the Spanish censors. After he
had talked with Generalissimo Franco it was
reported that the ban would be removed
after some changes in the picture.
The impression prevailed here that Jo.hnston's
visit to Madrid included objectives
outside the film business. He issued a statement
saying there was no reason why this
country should not have full diplomatic relations
with Spain. This coincided with a
move to get Spain into the United Nations.
Almost the same day former Postmaster General
Farley issued a similar statement in
Lisbon.
From Madrid Johnston went back to Paris,
and then he flew to London October 12.
Joyce O'Hara, who accompanied Johnston
on the trip, arrived in New York early in
the week.
Groucho appeared in "Copacabana" tUA)
without his brothers in 1947.
Chico will go to England on a personal
appearance tour if his television plans fall
through. He played in Australia and New
Zealand earlier this year.
Hal Wallis to Negotiate
New Paramount Deal
NEW YORK—Hal Wallis, w^ho is nearing
completion of his 12-picture releasing deal
with Paramount, and Joseph Hazen, his
partner in Hal Wallis Productions have left
for the west coast to complete negotiations for
a new releasing tieup with Paramount.
The new agreement is expected to be for a
large number of Wallis productions, all to be
made on the Paramount lot, for release over
a period of several years. Wallis has completed
his 11th picture under the old deal,
"The Accused," starring Loretta Yoimg and
Robert Cummings, and will start work on
"Bitter Harvest," the 12th feature, before the
new year.
BOXOFFICE :: October 16, 1948
23

SMWMMSHto
Super exploitation premiere's RKO's big new first-run
Western at the Palace/ Chicago, and the Riverside,
Milwaukee . . . Army, Militia, Legion civic groups in gigantic
parades tied in with front-page newspaper sponsorship!
. . . Stars and other celebrities at functions of all kinds! . . .
^Blanket radio and promotional coverage! . . . Red-hot
;|)(^oray for the kind of openings that **The Showmanship
Company" made famous!
OLIVER • SIEVE
DORE SCHARY in Charge of Producti
Produced by ROBERT, SPARKS
Directed
by SIDNEY IaNFIELD
Screen Play by FRANK FENTON and WINSTON MILLER
Hear Burl Ivec
as the troubadour
of Rock Pass!

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A WONDERFUL COMEDY FROM U-l
to take its place
with the great comedy hits
of all time!

. . "Not
'The Babe Ruth Story' Voted
September Blue Ribbon Award
By VELMA WEST SYKES
CHARLES BICuFORD AS BROTHER MATTHIAS IS AD-
VISING WILLIAM BENDIX AS YOUNG "BABE" RUTH
RN ALLIED ARTISTS production, "The Babe Ruth Story," released through Monogram
Pictures Corp., batted a home run in the family picture field to receive the September
BOXOFFICE Blue Ribbon Award from the National Screen Council. Fanning the interest
of sport fans in the life of the King of Swat at a time so dramatically coincident with
the death of the baseball diamond hero, the film also uses human interest and romantic
episodes to add to the general audience interest. William Bendix as Babe Ruth has the
dramatic assistance of the lovely, talented Claire Ti-evor, and the polished acting ol
Charles Bickford as Brother Matthias. This is the first Monogram release to win the Blue
Ribbon Award since March of 1933 with Oliver Twist. The Blue Ribbon Award was very
young in those days.
CLAIRE TREVOR PLAYS WITH GREAT CHARM THE
ROLE OF THE SHOWGIRL WHO BECAME MRS RUTH
Among members of the cast, this gives William
Bendix three Blue Ribbon pictures to his
credit and Charles Bickford four. It is Claire
Trevor's first Plaque, however, and William
Frawley's second. On the production staff,
Roy Del Ruth, who produced and directed the
opus, is also a novice among Blue Ribbon winners,
as is Joe Kaufman, his associate producer.
This is the third triumph for Robert
Considine with Blue Ribbon original stories.
Good at the Boxoffice
With 20 of the 21 key cities having reported
on first run grosses in their theatres, "The
Babe Ruth Story" has an average of 134 per
cent, having run 11 weeks In New York at
the Astor and seldom playing only one week
in towns where it did not show simultaneously
at several theatres. It is as much a family
entertainment film as the ball games which it
portrays with such thrilling skill on the
screen. While the city theatres played to
many patrons who had often seen "The Babe"
in action, the small town and crossroads theatres
will have patrons just as interested
but because they had never seen him. However
the reviewer in the July 31 issue of
BOXOFFICE commented: "... it is not
fundamentally a baseball picture. Although,
necessarily, the diamond is constantly present
in action and atmosphere, it is often
overshadowed by the film's other qualities
particularly its great warmth, down-to-ear
humanness, diversity, pace and many a no
talgic touch."
Members of the National Screen Couni
seemed to feel that the film had qualiti
which were especially valuable to the Amei
can tradition and point of view. Virginia
Ward, of the Nelson Theatre Circuit at Le
ington, Ky. writes this on her ballot: " 'T
Babe Ruth Story' gave a good lesson in demc
racy—born poor, died a national hero." .
"One of the most cherished and belov
stories to Americans, and Bendix was grea
—Brooks Bicknell, Alva (Okla.) Review-Coi;
ier.
'Great Movie of a Great Guy'
Other members scattered over the count
appraised it after this fashion: "A gre
movie of a great guy."—Arnold Hedermj
Jackson (Miss.) Clarion-Ledger . . . "Ent(
tainment and inspiration for the whole fai
ily."—Glenn Condon, KAKC, Tulsa . . . "D(
initely a family picture."—Anna Joyce Re:
don, Woman's College, University of N.
Chapel Hill.
"A very touching picture of a very hum
guy."—Mrs. Lawrence Delay, Springfie
(Mass.) Motion Picture Council . or
timely and enjoyable but educational a
character building." — Mrs. J. K. Beret
G.F.W.C, San Antonio.
SYMBOLIC OF THE APPEAL THE GREAT HOME-
RUN KING HAD FOR AMERICAN BASEBALL FANS
The Cast
Babe Ruth
William Bendix Bill Carrigan
Pat F^aher
Claire Hodgson
Claire Trevor The Kid
Tony Tayi
Brother Matthias Charles Bickford Coach Richard La
Phil Conrad
Sam Levene Baseball Player
Warren Dougi
Jack Dunn
William Frawley Mark Koenig
Mark Koei
Sports
Night Club Singer Gertrude
Announcer
Niesen
Harry Wisai
Sports Announcer Mel All!
Miller Muggins
Fred Lightner
Neivs Announcer H. V. Kaltenbo)
Westerri Union Boy Stanley Clements
Narrator
Knox Manni
Babe Ruth (as a boy) Bobby Ellis
In Person Bucky Harris, Bob Meusii
Button
Lloyd Gough
Ziggy Se«J
Col. Ruppert
Matt Briggs Vocals by
Gertrude NiesKI
Dr. Mamies
Paul Cavanagh The King's Men, Mitchell Boychc
Production Staif
Produced and Directed by. ...Roy Del Ruth Assistant Director Mel Deli
Associate Producer
Joe Kaufman Film Editor
Richard Heermas
Assistant to Producer D. Ross Lederman Art Director
p. Paul Syi
From the Book, "The Babe Ruth Story," Recording Engineer Frank WebsiI
by
Bob Considine Makeup
Qtis Malco
Screenplay by
Bob Considine Furs
WILLARD GEO!
and George Callahan Fashions
Lorraine MacLi
Musical Director
Edward Ward Baseball Technical Advisor....Pp,t Flaheb
Director of Photography
Director Second Unit D. Ross Lederk
Philip Tannura, A.S.C. Photographer
James Van Tri
U7iit Manager
Glenn Cook Assistajit Director
Art Bl/!
An Allied Artists Picture
O
This Award is given each month by the National Screen Council on the basis of outstanding merit
and suitability for family entertainment. Council membership comfrises motion piclm-e editors, radio
film commentators, and representatives of better film and councils, civic educational organizations.

. .
[tM
RUTH
(
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. . . Wielding
. . Ray
^oUcftwMd ^efmt
Selznick Says Hollywood
'Should Get Guts Back'
Hollywood should get its guts back.
That forthright statement came from David
O. Selznick as a featured speaker at the
Screen Publicists Guild's second annual
"Panhandle" dinner. Selznick held baseless
the charges that film costs are out of line,
defended Hollywood's payment gf high salaries
to proven stars and, while admitting
the picture-makers "have all been wasteful,"
contended that there is "still enough coming
into the boxoffice to pay the artists and
pay a profit—^but we're not getting it."
DOS laid some of the blame on the film
capital but also charged distributors and exhibitors
are equally guilty. He suggested the
formation of a committee to probe Hollyw'ood's
economics and to "stop beating the
drums of retreat."
Saddest of all, according to Selznick, is
the fact that out of $10,000,000 coming into
the boxoffice, only a paltry $2,000,000 comes
back to Hollywood. He recommended the
formation of an industry forum to find out
where the other $8,000,000 goes before "saying
that Hollywood is at fault."
Three Story Sales in Week;
War Yarn Goes to MGM
Most significant among a total of only
three story transactions completed during
the period was the acquisition by MGM of
rights to "Battleground," a 'World War II
yarn by Robert Pirosh, from RKO Radio.
The subject had been one of Dore Schary's
"pets" while he was RKO Radio's production
chief, and had gone on the shelf when Howard
Hughes assumed control of that company.
Schary, now vice-president in charge
of production at Metro, was instrumental in
arranging for the purchase of "Battleground"
by the Culver City studio. A story of the
heroic defense of Bastogne during the Battle
of the Bulge, it will topline Robert Taylor,
'Van Johnson, John Hodiak, Keenan
Wynn and Ricardo Montalban . . . Maurice
Tombragel sold his original, "Harbor Lights,"
to Robert L. Lippert, who will produce it for
Screen Guild release ... As the second in
its "Inner Sanctum" mystery series, M. R. S.
Pictmes purchased "Chinese Blue," a novel
by Flora and Sandy Mock. Film Classics will
release.
CBS to Devote Full Hour
In Praise of Filmdom
Many industry critics who have long contended
the industry is in sore need of a concentrated
public relations program to improve
its over-all position with the public should
applaud the move whereby a sister industry,
radio, is all set to give filmdom a resounding
pat on the back.
The result of eight months of intensive
preparation, the Columbia Broadcasting System
on November 3 will air an hour-long
documentary about motion pictures. First of
four dealing with the important media of
public communication, the program will cover
the whole field of film production.
Among others, special reference will be
By
IVAN SPEAR
made to Samuel Goldwyn's "The Best Years
of Our Lives," with Goldwyn, Director 'William
'Wyler and others associated with its
filming to be portrayed by one of the largest
casts of radio actors ever assembled for a
single program.
Subsequent shows in the CBS series will be
devoted to magazines, newspapers and radio
itself.
MGM Signs Jennifer Jones
For 'Madame Bovary'
Mighty Metro, which has probably the
largest stable of contract Thespians of any
company, nevertheless went out of its own
. . . Cast additions
. . . Jimmie Davis,
confines to cast the leads in "Madame Bovary.
" It borrowed Jennifer Jones from David
O. Selznick for the title role and also obtained
Louis Jourdan from DOS for the costarring
The Culver City studio
spot . . . also set Spencer Tracy to star in its upcoming
"Robinson Crusoe"
to Samuel Goldwyn's a-feudin'-and-
ft-fussin' hillbilly drama, "Roseanna McCoy,"
include Charles Bickford, Raymond Massey
and Richard Basehart
Louisiana's ex-governor, will return to Monogram
next month to star in "American
Rhythm" ... A new member of "The Doolin
Gang" at Columbia is Noah Beery jr. . . .
Jim Bannon is "Red Ryder" in Equity Pictui-es'
new sagebrush series for Eagle Lion,
with "Ride, Ryder, Ride," as the first subject
Howard Duff will portray "Sam
. . . Bass." On the same lot Robert Preston was
booked to co-star with Barbara Stanwyck
in "Gambling Lady."
Directorial Assignments
Handed Out to Three
Producer Edward Small has ticketed Jce
Newman to pilot an untitled, high-budget
western which will star George Montgomery
the megaphone on Columbia's
"The Devil's Henchmen" will be Seymour
Friedman . Taylor is directing "Son
of Billy the Kid,'' the new Ron Ormond
production for Screen Guild.
Hollywood Group Interested
In Israeli Film Production
A hands-across-the-sea gestine reaching
all the way to the new state of Israel finds
a group of Hollywoodians who, among them,
know all there is to know about studio and
picture-making operations uniting to assist
that nation in the establishment of its first
motion picture plant.
Sparkplug of the venture is Jehoshua
Brandstatter, who has spent some weeks in
the film capital setting up three committees
comprising Hollywood artists, producers, directors,
writers and technicians, who will
assist in formulating plans for the Israel
project.
Lending an advisory hand are Cy Bartlett,
Charles Brackett, Eddie Cantor, Armand
Deutsch, Leon Promkess, Bert Granet, John
Huston, Lewis Milestone, Edward G. Robinson,
Frank Roos, Douglas Sirk, Sam Spiegel,
Milton Sperling, Charles 'Vidor, Jerry Wald,
Billy Wilder, William Wyler and Fred Zinne-
More U.S. Producers
To Film Overseas
Snowballing to increasingly impressive
proportions is the recently acquired predilection
by American film-makers for
shooting some of their projected 1948-49
output in foreign locales. Guided importantly
by economic conditions under
which such technique permits the liquidation
of frozen funds into American
dollars, the number of producers drafting
plans for junkets to various European
countries has risen steadily in past
months.
To that list now may be added:
Mary Pickford and Charles "Buddy"
Rogers—who, upon their recent return
from an overseas trip, disclosed they will
produce "two or three" films in Italy
during the coming year. They are now
searching for a story property to be released
by United Atrists.
George Waggner, director-writer at
Republic, who left for Italy for a stay of
several weeks m and around Rome, obtaining
background material and authentic
data for a story idea to be developed
into one of Republic's top-budgeted features
on its new season's program. The
plot concerns an American serviceman's
postwar romance with an Italian girl. If
found feasible. Republic will shoot the
picture in Italy, w.th Waggner megaphoning
as well as doing the script.
Director Fred Zinnemann, who will
check out this month for Palestine to
make preliminary arrangements for filming
a factual picture based on actual incidents
occurring in that coinitry. Zinnemann,
who directed the documentary
"The Search" for MGM, produced in
Germany, will take a writer with him and
plans to return here shortly before
Christmas to make final arrangements
for lensing in Israel.
man. Others assisting Brandstatter are
Julian Lesser, Charles Vidor, Sidney P. Solow
and I. H. Prinzmetal.
Brandstatter disclosed that the new production
unit, capitalized at about $800,000, will
occupy 18 acres of land six miles from Tel
Aviv. To encourage the new enterprise, the
Israel government has exempted the company
from taxes and will build roads and
install a water supply and electrical power.
Present plans call for the studio to produce
newsreels, documentaries, shorts, educational
films and, eventually, features.
Billy Wilder 's 13th Year
To Start at Paramount
Billy Wilder doesn't think 13 is unlucky
—particularly as concerns the fact that his
directorial contract at Paramount has been
picked up to mark the beginning of his 13th
year with that studio . . . Alex Gottlieb will
vacate his production berth at Warners next
month upon completion of his current assignment,
"Two Guys and a Gal." Gottlieb,
with the studio for six years, announced no
Director Andre de Toth
future plans . . .
washed up his Columbia commitment and
has moved to 20th Century-Fox on a sevenyear
megaphoning deal.
30 BOXOFFICE : : October 16, 19W

RKO to Have 16 Films
For Fall and Winter
NEW YORK—RKO will have a list of 16
productions for release during the late fall
and early winter season, according to Robert
Mochrie, vice-president in charge of domestic
distribution. The list is headed by Sierra
Pictures' "Joan of Arc," starring Ingrid
Bergman and produced in Technicolor by
Walter Wanger, which will open at the Victoria
Theatre November 11 and will start
playing generally early in 1949.
The comedies are: Leo McCarey's "Good
Sam," co-starring Gary Cooper and Ann
Sheridan, and "Every Girl Should Be Married,"
co-starring Gary Grant, Franchot
Tone and Diana Lynn and introducing Betsy
Drake.
The comedies with music are: Samuel
Goldwyn's "A Song Is Born," co-starring
Danny Kaye and Virginia Mayo with Benny
Goodman, Tommy Dorsey and Louis Armstrong,
and Walt Disney's "So Dear to My
Heart" in Technicolor.
The dramas are: "The Velvet Touch," first
Independent Artists production starring
Rosalind Russell, Leo Genn, Claire Trevor
and Sydney Greenstreet; "Rachel and the
Stranger," starring Loretta Young, William
Holden and Robert Mitchum;" Race Street,"
starring George Raft, William Bendix and
Marilyn Maxwell, all already in release, and
"The Boy With the Green Hair," in Technicolor
with Pat O'Brien, Robert Ryan, Barbara
Hale and Dean Stockwell; "Station
West," starring Dick Powell and Jane Greer;
"Blood on the Moon," starring Robert
Mitchum, Barbara Bel Geddes and Robert
Preston; "They Live by Night," with Farley
Granger and Cathy O'Donnell, and "The
Window," with Barbara Hale, Bobby Driscoll
and Arthur Kennedy.
Others are: "Enchantment," Samuel Goldwyn
production starring David Niven, Teresa
Wright, Evelyn Keyes and Farley Granger;
Sol Lesser 's "Tarzan's Fountain of
Youth," with Lex Barker in his first appearance
as Tarzan, and "Indian Agent,"
action drama starring Tim Holt.
Screen Guild Stockholders
To Meet on October 22
HOLLYWOOD—Screen Guild Productions
will hold a meeting of stockholders at the
company's eastern headquarters in New York
October 22, at which time the company's accomplishments
during the year will be reviewed
and sales policies for the 1948-49 season
will be established.
Attening from here will be Robert L. Lippert,
SGP president. F. A. Bateman, general
sales manager, is already in Manhattan making
preliminary arrangements for the stockholders'
session.
Filmack Brochure Contains
Ideas for Election Night
CHICAGO—Harold Perlman, advertising
director of Filmack Trailers, aruiounces that
a special brochure devoted to trailer ideas
for publicizing election night returns in theatres
has just been published. The brochure
urges exhibitors to announce election returns
at various intervals through the use
of radio, teletype machines, public address
system, or lobby television sets.
Myers Plan for Voters
Wins General Favor
NEW YORK — General endorsement has
been given Abram F.
Myers' suggestion that
exhibitors do everything possible to help get
out the vote election day.
Secretary of Defense James P. Porrestal;
Nicholas M. Schenck, president of Loew's,
Inc., and Ned E. Depinet, president of RKO,
were the first to notify Myers they were in
favor of his idea. Similar approval was given
by other company heads and circuit leaders.
Norman H. Moray, general sales manager
of Warner short subjects, which includes
the newsreel, said that all issues of the reel
up to election day will include advice to
vote in the narrations and in other ways.
Myers' first suggestion was sent out to
Allied members and to company executives in
the hope that theatremen could be induced
to cooperate by using their screens and parts
of their lobby displays.
The reply of Forrestal could be used for
this purpose. It reads:
"Certainly no responsible citizen could challenge
the view of your board of directors that
the voters of the United States should go to
the polls every time they have the opportunity
to exercise their franchise. This right
of free choice, like any other sinew, grows
stronger the more it is used.
"Your board and your members will be rendering
a public service in urging our voters
to cast their ballots on November 2. The
example of free men and women expressing
their considered wishes about their government
and the men who run it should serve
as an inspiration to millions in other parts
of the world where no such opportunity is
given them.
Schenck wrote:
"I have before me your letter of September
30. I heartOy agree with you that it is of
the utmost importance that every citizen
go to the polls on November 2.
"You suggest that the newsreels contain
some form of admonition to the audience.
This strikes me as a useful public service.
I shall recommend to the News of the Day
editors that the reels for the two weeks prior
to election contain the item 'Don't Forget to
Vote,' or words to that effect."
On the second of issue of the week Thursday
(14) all newsreels carried a nine-minute
subject on the life of Thomas E. Dewey, made
by March of Time. Next week the reels will
carry a somewhat similar subject on President
Truman.
Monogram-AA Net Profit Drops,
But Gross Income Tops Last Year
HOLLYWOOD—Monogram and Allied Artists
reported a consolidated net loss of $497,-
696 for the fiscal year ending July 3, 1948,
after a net tax refund of $480,414 available
under the loss carryback provisions of the
income tax laws.
This compares with a net profit after taxes
of $375,896 for the fiscal year ending June
28, 1947.
President Steve Broidy pointed out that
while the year just closed recorded new high
levels in gross income, "a number of adverse
conditions were present," and additionally it
was necessary to absorb substantial costs
incurred in organizing and launching AA's
"Class A" feature program.
In his annual report to stockholders, Broidy
reported gross income increased 11.5 per cent
to $9,030,906, compared to 1947's $8,100,206.
AA releases accounted for the rise, but their
distribution, Broidy said, "coincided with a
period of declining theatre attendance in
this country, and increasingly difficult distribution
conditions abroad."
Hence, although foreign rentals were 5.5
per cent higher, they accounted for only 21
per cent of gross income, as compared with
22.9 per cent in the preceding year. Only
one AA picture was exhibited in England
last year because of the ad valorem tax.
Total operating expenses in 1948 increased
to $10,009,016, a 33.3 per cent gain over
1947's $7,507,938. The increase, Broidy explained,
was attributable largely to the expense
of marketing the first three AA pictures,
including an "unusual amount of advertising
and selling" expenditures. Broidy
emphasized, however, that a "sharp decline
in costs" has been recorded in the marketing
of subsequent AA films.
The Monogram-AA topper predicted the
AA program will, "over the long range,"
place the company's product in many theatres
heretofore not played and will serve
also to "widen the market for our Monogram
pictures."
Discussing the foreign market, Broidy said
currency and regulatory conditions are still
"far from favorable." He expects a "rather
sharp" decline in dollar earnings remitted
from Britain, and said the company management
is studying plans for making use
of blocked pounds sterling to "permit ultimate
realization in dollars." Tliese plans include
story purchases and production of
films in England for distribution in the U S.
Monogram-AA's consolidated current and
working assets as of July 3 totaled $6,499,672
Current liabilities aggregated $4,412,120, including
notes payable to banks of $2,585,000,
which subsequently were reduced by $295,000.
The companies' annual meeting of stockholders
will be held at the studio November
10.
BOXOFHCE : : October 16, 1948
31

^
. . Film
A New Type of Baby Sitter
Launched by California
RESEDA, CALIF.—A promotional venture
designed to stimulate theatre attendance
and at the same time render a commimity
service has been inaugurated by Henry Kern
and Bud Grensbach, operators of the recently
opened Reseda Theatre.
Called "Baby Sitter, Certainly," the plan
calls for registration at the theatre of available
baby sitters in the area. Registrants
thus join a "pool" and a directory is given
free to all parents.
The prospective sitter is given a coupon
book when he or she registers at the Reseda's
boxoffice. Parents wishing a night out to go
to the theatre call one of the registered sitters
and make the necessary arrangements.
When the sitter arrives a coupon is torn
from the book furnished by the theatre, and
the original is given to the parents.
This coupon is then taken to the theatre
by the parents, who when they purchase
their admission tickets—have the coupon
validated. This validated ticket is returned
to the sitter when the parents retiu-n home,
and is good for free admission to the theatre.
Instead of paying the sitter the full cost,
the parents figure the admission price of
the pass as part payment for the sitter's
services, and pay the difference.
y^ltVAYS HGTjyiTH
TAYLOR-HUNT-MELCHER COMPANY
1908 So. Vermont Ave. • Los Angeles 7, Calif.
OUTDOOK Now Specializing
REFRESHMENT
in Refreshment
CONCESSIONAIRES
Cutt t« CtM Service for
DRIVE-IN THEATRESy
LSPORTSERVICE, Inc. Jacobs anos.
IHURST 6LDG. BUFFALO, N. Y^
Theatre
Service
The plan was concocted for Grensbach and
Kern by A. R. "Bud" Booker, Los Angeles
advertising man. The scheme, it is estimated,
results in an average savings of about
40 per cent to parents on the theory that if
the baby sitting cost normally would be 50
cents an hour, "Baby Sitter, Certainly" cuts
the rate to approximately 30 cents an hour.
Validated coupons cannot be used at the
Reseda on Saturdays, Sundays or holidays.
Booker said he intends to offer the plan to
other exhibitors. Subscribers will be fiu"-
nished with all necessary printed matter including
registration forms, coupon books,
directories, ad mats, general publicity and a
trailer.
Although legal counsel has advised no liability
exists on the theatre's part, all material
plainly indicates that "Baby Sitter,
Certainly" is a free service—and that the
showman assumes no liability in any manner.
FROM THE FILES OF
THE Radio Corporation of America has purchased
control of the Keith-Albee-Orpheum
and PBO interests. The deal means
the retirement of Joseph P. Kennedy, chairman
of the board of directors of KAO and
FBO. He is still adviser for Pathe and it is
still believed he will continue in the film
business in some capacity.
Larry Semon, noted comedian of screen
and stage, died on a ranch near Los Angeles.
He had filed a statement of bankruptcy about
six months ago, having lost his savings in
film production ventures Booking
Offices will make its
.
first all-talkie from
a Gene Markey novel, "Stepping High." Production
will be by Sound Studios in the east,
an organization created by Joseph P. Kennedy.
4691 EXHIBITORS WHO HAVE
PLAYED MOM AND DAD' WRITE
US THAT IT IS ONE OF THE
TOP TEN PROFIT PICTURES
OF 1948!
\t will be well worth your time to write us for full details regardir)g
'MOM and DAD' in your theatre. Write us now!
\iimCA^»*Sat6 S:£^Z. HyGIENIC PRODUCTIONS
PRODUCtU and DISIIilBUIORS of MOH AND DiD' IH! BtSI IS Vtl 10 COMf CHASM Of SPASMS'
INC.
16MM ENGAGEMENTS NOW BEING BOOKED EXCLUSIVELY BY:
MAJOR FILMS CO., 1800 EAST 30TH ST.. CLEVELAND, OHIO
WILMINGTON. OHIO
And In ProducUon. ONE 100 MANV
CLEARING HOUSE
(Continned from Inside back cover)
THEATRE SEATING
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Ohlraeo Used Chair Mart, 829 So. Slate St..
Chieaeo 5. III.
Parts for ail chairs. Send si
Fiwin Seatlni! To.. Cidcaco 5.
aide for quotation.
1.600 slreamitned spring rnslilnned full nphoislered
modern theatre chairs. like new, Iteasonabie
for Immrdiale delhery. Jesse Cole. 2.'>il.'i MtCiellan
Aie. I'Imiie Valley 2:

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
Telephone-Time Service Tieup Tops
BOXOFFICE Bonus Original Ideas
William Rush
A. C. Henderson
Charles Frost, manager of the Armview
Theatre, Hahfax, N. S., was awarded the
BOXOFFICE Bonus for an Original Idea
submitted to the Showmandiser section during
September. Frost and nine other theatremen,
one a second-time winner, will each
receive $10 and a Citation of Honor from
BOXOFFICE for promotions of an exceptional
nature covering all phases of advertising
and exploitation. Frost tied up to get
the theatre attractions plugged on the local
phone-time service through an ingenious cooperative
plan.
An assistant manager, William Rush, of
the Virginia Theatre, Champaign, 111., was
awarded a Bonus for a window display promoted
during the vacation of his manager.
Joseph Goldberg, manager of the Fond du
Lac Theatre, Fond du Lac. Wis., was honored
for general all-around tieups promoted diu--
ing the summer months.
The most meritorious institutional promotion
during the month was submitted by
Clyde Smith, Malco Theatre, Hot Springs,
Ark. Smith had the local Pilot club sponsor
a fall fashion show with part of the proceeds
going to underprivileged children. The tieup
helped improve business and relations with
the citizens of the community.
A double truck newspaper co-op which rewarded
the efforts of Clarence Heston. Pinto
Theatre, Mountainair, N. M., in behalf of
"Red River," won the approval of the BOX-
OFFICE staff and a Bonus as the most outstanding
tieup in this phase of promotion.
The other Bonus winners were:
JOHN GRANT, Majestic, Dundas, Ont.
JOHN HINSON, Pines, Maplewood, La.
A. C. HENDERSON, Bradley, Columbus, Ga.
FRED REETH, Capitol, Madison, Wis.
REG STREETER, Forum, Los Angeles.
Charles
Frost
W. Clyde Smith John Grant John Hinson Reg Streeter Clarence Heston Joseph Goldberg
Courun tb ig.
^rouLie
So many unusual exploitation stunts cross our desk that
we have reached the point where nothing surprises us any
more. That is—we thought so until we examined the mail this
past week. Correspondence from two points of the country,
each more than 1,000 miles from Rockefeller Center and more
than 2,000 miles apart from each other, has us wondering
whether our industry is moving ahead or backward.
The first item is a photograph and a newspaper account
of a young woman being arrested for walking down the main
street of an important city, clad only in an abbreviated
G-string, flesh colored bra and an expensive fur coat. The
coat was carelessly tossed about the woman's shoulders, with
no effort to conceal any portion of the overexposed torso. It
was exactly the type of get-up which has prompted officials
in many cities to ban burlesque.
The stunt was supposed to stimulate interest in a picture
being exhibited at one of the local theatres. Unfortunately,
the type of publicity aroused through such a stunt could in
no case be welcome or desirable in a theatre catering to
family trade, or in an industry which is already conscious of
the need for constructive public relations.
The second incident involves a number of advertisements
used to promote a drive-in theatre, accompanied by a letter
from a public relations man who writes, "The . . . theatre
has become an institution ... we believe one of the contributing
factors to its tremendous success has been the unconventional
advertising."
(Continued on next page)
BOXOFFICE Showmandiser :: Oct. 16. 1948 —691-
33

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'Fuller Brush Man' Exhibits Technique
Wifh Brushes in Bathfub Ballyhoo
34
The motivating reason for exploitation is
^to attract extra theatre patrons to the box-
-offices. The ultimate proof of the value of
exploitation is the amount of business a picture
does when accompanied by a strong promotion
campaign.
Andy Sullivan jr., manager of the Lucas
Theatre in Savannah, Ga., points this out
and expresses his elation over the fact that
"The Puller Brush Man" was so thoroughly
ballyhooed in advance of playdates that it
outgrossed some of the top films which have
played the Lucas during the past two years.
Sullivan started his campaign with a smart
window display adjoining the theatre, showing
three-sheet cutouts of Red Skelton, a
40x60, and a sample of every item which the
Fuller brush men vend. Then, with the help
of the Fuller Brush Co., 5,000 match booklets
and 2,000 comedy booklets were distributed
by local salesmen.
A teaser trailer was placed on the screen.
Fuller sample brushes were wrapped as gifts
and delivered to newspapermen and radio
disk jockeys. Tiein copy was included. This
resulted in newspaper plugs and mentions
over various radio outlets. Combined with all
this activity was the word-of-mouth buildup
the picture was getting from Fuller brush
salesmen for three weeks prior to the showing.
Next. Sullivan got an idea which developed
into a real topper of the campaign. He persuaded
one of the local Fuller salesmen to
take a bath and demonstrate each of the
brushes in a window display. Sullivan promoted
a bathtub, contrived to arrange for
running water, and hung a sign in the window
announcing what was scheduled to take place.
According to the enthusiastic theatreman,
people came from 20 miles around to view
the stunt. The brush salesman bathed nightly
thereafter, right up until opening day.
A week prior to opening, a six-foot usher,
using a rubber face mask and wearing a
peculiar getup with brushes protruding from
every pocket, was sent out to ballyhoo the
picture, carrying a sign with playdate announcements.
He also handed out sample
brushes to passersby.
On opening night, the first 300 women attending
the performance received a free brush
each, through the courtesy of the Fuller
Brush Co.
Walking Book Ballyhoo
Helps 'Hollow Triumph'
J. A. Jackson, manager of the Empire Theatre
in Birmingham, planted a pressbook
contest in the Birmingham Post to exploit
"Hollow Ti-iumph." The News and Herald
also used stories and picture breaks.
Jackson built a walking book for street
ballyhoo and constructed a special shadowbox
in the lobby to publicize the picture two
weeks in advance. A memory contest was
planted on radio station WJLD for a full
week prior to opening, with passes as prizes.
Three thousand "wanted" circulars were
placed in private homes and distributed at
the state fair on opening day. Book shop
and jewelry store windows featured special
displays tying in merchandise with tieup
stories.
Gives 'Apache' Playbooks
Ansel Winston, manager of the RKO Coliseum
in New York, an-anged an early hour
opening of "Fort Apache" to accommodate
all the kids expected, since school still was
closed. Playbooks were distributed a week
in advance to all children attending the theatre
and the remaining quantity distributed
at local playgrounds.
—692—
Blotters Distributed,
Libraries Tied Up
To Sell 'Stampede'
Library tieups based on western and rodeo
novels, imprinted blotters and store displays
helped exploit "Northwest Stampede" for T.
Kalmas, manager of the Victoria Theatre In
Wheeling, W. Va.
Window tieins were made by utihzing special
production stills with sporting goods
stores, women's shops and book stores and
Crown Cola arranged for the placement of
several large posters in prominent locations.
Blotters were distributed in parked cars, at
hotel writing rooms, in office buildings and
through the mails. For outdoor exploitation,
Kalmas used a sound truck which covered
the surrounding communities as well as
Wheeling.
In connection with the library tieup, arrangements
were made for a special still
board to be displayed with theatre copy.
Still boards were also used in the theatre
lobby prior to opening and moved to the bus
and Baltimore and Ohio depots after the
picture opened.
Change Index Numbers
Readers who are keeping a file of Showmandiser
pages for a ready reference book
on promotion and exploitation are asked to
renumber the Showmandiser pages in the
October 9 issue as follows:
Change editorial page 675 to 683.
Page 676 to 684.
Page 678 to 686.
Page 680 to 688.
Page 682 to 690.
The Index page number in the October 9
issue incorrectly start with 675 instead of
683.
Courtlna Jrouoie
(Continued from preceding page)
"Unconventional" Is not, in our opinion, the
correct word. It is far too conservative. One
of tlie ads which was drawn expressly for
publication in hi?h school periodicals illustrates
two conoles necking in a car, with
copy: "Ideal for dates." A typical newspaper
ad uses as catch copy, "Listen, Lovers. It's
love calling."
Before the war started the drive-in boom,
operators had a problem getting the public to
think of these entertainment places as suitable
for family trade. Their greatest difficulty
was overcoming the belief that driveins
were outdoor necking places, which was
indeed the general public impression.
The drive-ins are a component but separate
part of the motion picture industry. When
we start advertising that we are operating a
public Lover's Lane, we are also inviting
trouble from officials in all quarters, and
from the public. That kind of trouble can
have disastrous consequences, not only on
drive-in operators but on every exhibitor,
producer, distributor and every individual
connected with the motion picture industry.
BOXOFFICE Showmandiser :: Oct. 16, 1948
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STANDARD PLUS ORIGINAL IDEAS
SPOTLIGHT SALUTE TO YOUTH
Youth Month campaigns received for appraisal
in the BOXOFFICE Bonus award of
$25 and a Citation of Honor indicate a high
degree of meritorious effort and results in
both large cities and small communities.
While much of the promotion pattern follows
the press book outline prepared by the
industry's national Youth Month committee,
there is also evident in the campaigns a
touch of originality injected by theatre managers
where their ideas fitted into local developments.
At Edinburg, Ind., Dal Schuder, manager
of the Pixy Theatre, gave tangible support
to the local high school student body by
running a special Saturday matinee benefit
show. Proceeds were turned over to the
school ftmd for the purchase of uniforms
for its band.
ENLISTS BROAD SUPPORT
Schuder enlisted the support of the Parent-
Teachers Ass'n, American Legion post, Lions
club and Merchants Ass'n for the program.
Every student in the community sold tickets
for the performance. On the day of the
benefit, the school band and student body
turned out in a demonstration of appreciation.
The group paraded to the front of the
theatre.
The result of this gesture has been to
unite the ties of friendship between the students,
school officials and the theatre.
Schuder received numerous letters of appreciation
from youngsters and citizens of
Edinburg.
Leonard Utecht, manager of the Lake in
Oak Park, 111., extended his campaign all
through September. After the president of
the village had proclaimed Youth Month,
Utecht was made chairman of Youth Month
activities in Oak Park. Stories immediately
were planted in all local papers and with the
Chicago Sunday Tribune.
Utecht made a tiein with the National
Fishing rodeo sponsored by Better Fishers,
Inc., a nonprofit group of sportsmen, and arranged
a fisherman's competition for local
youth. A total of $300 in prizes was promoted
from sympathetic businessmen. A definite
time and two locations were designated for
the competition and newspapers covered every
angle of the promotion.
SETS UP PHOTO DISPLAY
As a tribute to the youngsters. Utecht obtained
about 50 recent photographs of Oak
Park children from a photographer and
erected a huge display board in the Lake
lobby around the theme, "Future Citizens
of Oak Park." Aside from the fact that this
stunt endeared the theatre to the families
of the youngsters on display, Utecht observed
that many persons who came to look at the
exhibit remained to see the show.
Utecht used two trailers to promote Youth
Month, decorated the lobby and marquee with
pennants, burgees, etc., and used ad slugs in
newspaper display ads throughout September.
Ansel Winston, manager of the CoUseum
in New York City, used several angles to
promote Youth Month. With cooperation
from the Police Athletic league, an essay
contest was worked in the public schools.
Theatre tickets were offered for the best
BOXOFFICE Showmandiser :: Oct. 16, 1948
Youth Tribute Has Kids Voting
To Select Theatre Executives
Two effective promotions tied in with
Youth Month brought a financial return
and resulted in press stories of unquestionable
goodwill for Dwight Kirk, manager
of the Paramount in Middletown,
Ohio.
Kirk inaugurated Youth Month locally
through a special Kiddy matinee at which
the first chapter of the "Superman"
serial was exhibited. Free ice cream was
promoted for every child who attended.
Kirk's big stunt was the selection of
representative theatre officials to act as
manager, head usher, etc., every Satur-
essays on Youth Month and the contest was
publicized at the theatre and through posters
displayed at each school in the neighborhood.
In honor of Air Force day during Youth
Month, Winston announced a model plane
building contest. He obtained air force posters
to help stimulate interest and promoted prizes
for the best entries which were displayed in
the theatre lobby.
Boy Scouts were invited to participate in an
exhibit and ceremonies marking Youth
Month. A complete camping outfit was set
up in the lobby with uniformed scouts in
attendance to answer questions for interested
patrons and to recruit new members. On
September 25, a Scout troop formed in front
of the Coliseum, presented the Colors in
honor of Youth Month and were later guests
of Winston at the regular performance.
Mildred Pitzgibbons, manager of the Roosevelt
Theatre, Flushing. N. Y., used "Physical
Fitness of American Boyhood Through
Sports" as the keynote of her Youth Month
activities. The booking of "Superman" gave
her special opportunity to promote a Superboy
contest which attracted wide attention and
helped to focus direct interest on Youth
Month.
The contest was open to youngsters between
the ages of 8-13. Sam Taub, wellknown
radio sports commentator, and Ruby
Goldstein, fight referee and former pugilist,
acted as judges. Taub publicized the contest
in his regular Sunday program over WMGM
which originates from Jack Dempsey's restaurant
in New York.
Bookings throughout Youth Month featured
special shorts on sports, safety and other
.subjects of particular interest to children.
In cooperation with the national committee
for Youth Month, BOXOFFICE will present
a special BOXOFFICE Bonus of $25 to the
theatremen submitting the outstanding campaign
for Youth Month to the Showmandiser
section. All campaigns should be addressed
to the BOXOFFICE Showmandiser,
1820 Rockefeller Plaza. New York, N. Y.,
and should be mailed not later than midnight,
October 31.
—693—
day during Youth Month. The local newspaper
cooperated by publishing a ballot
and running stories of the election. Kirk
used a democratic approach by having
nominations during the Saturday morning
show. Three parties were represented,
Patriots, Boyalists and Loyalists.
Radio station WPFB maintained a running
commentary of the election until
after the ballots were tallied. The Middletown
Journal commented editorially on
the opportunity provided for theatre patrons
and future voters of America to
participate in a political rally in true
democratic style.
Spot-the-Sound Quiz
Is Stage Broadcast
The State Theatre in Harrisburg, Pa., tied
up with the Spot-the-Sound radio show,
gleaning a lot of favorable publicity and comment.
'
E. G. Wollaston, manager, and assistant
Spike Todorov held a Spot-the-Sound quiz
from the theatre. Carl Henke, organist,
played 20 songs about which questions were
asked. Contestants were selected from the
audience.
The presentation of prizes was made from
the stage between evening showings of "That
Lady in Ermine." Several thousand dollars
worth of merchandise were awarded the winners,
one contestant winning a season pass
for two at the three local Fabian theatres.
To advertise the event, Wollaston obtained
a 21-inch by four-column cooperative ad
in both the Patriot and the Evening News,
with the participating merchants footing the
bill.
Playboy Exhibited
Two publicity minded theatremen associated
with the Basil Theatres in Buffalo,
Prank Kennedy and Dick Miller, tied up to
display the revolutionary new motor car, the
Playboy, in theatres throughout the circuit.
Models of the car were exhibited in the lobbies,
tied with the engagement of "The Best
Years of Our Lives."
Cutout Hearts on Doors
At the Granada Theatre in Cleveland,
Manager Ed Richardson pasted cutout hearts
on all the front doors of the theatre, imprinted
"You have 'A Date With Judy.'
This was used for a week in advance of playdate.
35

Experts in the art of
theatre advertising
provide vivid expression
and originality Ad9^^^I?W^^I*"'' Hollywood
as 10:00 ondsee^^^^^^^^^^^^^^^^^^HSneok Preview
Above: Robert Bryant, Park-In
Theatre, Springfield, Mo.: left, Irv
Clumh, Towne. Milwaukee.
STARTING THURSDAY!
LIFEoM
Lady In The Dark!
FIR SURPISSIMC
IHECREIT SIICE
PRODUCTION IK
STIRS SHOCKS
SPECTtCLE
THRILLS LIUCHS
•NO SPLENDORI
r^smat''?
CLARK TfofSbrT.. 'JAv ,
Reproductions above, left to right, by
Alice Gorham, ad-publicity director for
United Detroit Theatres.
''DAREDEVILronHrCLOUbs"]
Ho'siOllV
• M«E Cl»RK
36 —694— BOXOFFICE Showmandiser :: Oct. 16. 1948

I
the
Full Page Co-Op Plus
Window Tieups Plug
'Jolson Story'
Doug Keeley reports capacity business at
Orpheum in Sault Ste. Marie. Ont.. with
the third run engagement of "The Jolson
Story." Keeley attributes the fine business
to the splendid cooperation he received from
businessmen and merchants who helped to
exploit the showing.
A full page co-op ad broke in the local
Daily Star on opening day. Each merchant
incorporated a special plug for the picture
in his copy. The page carried a banner
streamer, "Mammy—Mammy—Look Who's at
the Orpheum," and included a three-column
ad with an illustration from the picture plus
theatre copy.
Window displays also played an important
part in the over-all campaign. These were set
in music shops and men's wear and hat
stores. Posters and stills were the central
part of these displays with full theatre and
playdate copy.
Keeley contacted all radio disk jockeys and
had little difficulty in persuading them to
use Jolson recordings with surprising regularity.
"The Jolson Story" booking at the
Orpheum also came in for frequent mention.
Youth Handiwork Display
In Lobby for Youth Month
In observance of Youth Month, Ralph Lanterman,
Reade circuit city manager in Long
Branch, N. J., made lobby space in the Paramount
Theatre available to the YMCA, Boy
Scouts, Cub Scouts and Air Scouts for special
exhibits and displays of their handiwork
and collections.
A "Teentimer Revue" on the Paramoimt
stage also helped to pay tribute to the youth
of the commimity. The stage revue featured
nine groups of Long Branch youngsters in a
musical and dancing program, which was
well publicized by the local press.
During Youth Month, the Paramount used
trailers, lobby hangers and burgees to salute
the future citizens of the community and
used overlines in all newspaper advertising.
Police Provide Exhibit
For 'No Name Street'
An exhibit of police riot guns, revolvers,
straitjackets and other paraphernalia was
used to stimulate interest in Manager Jack
Barrett's date for "Street With No Name"
at the Welmont Theatre, Montclair, N. J.
The police tieup also called for talks at each
performance by police officials.
During Dog Show week, Barrett found it
profitable to book a short subject on dogs.
He contacted officials of the Dog Protective
league and invited them to see the film as
his guests. The league, in turn, sent letters
to its membership urging attendance.
Up Pops Next AitTaction
Bill Davis, manager of the Ritz, Gainesville,
Ga., makes effective use of a handset
printing outfit to plug coming attractions.
Each week type is set for the next show.
This is imprinted on both ends of popcorn
boxes. According to Davis, business and
popcorn sales have increased.
BOXOmCE Showmandiser :: Oct. 16, 1948
Youth
Youth
Premiere
Month
Marlc!
In conjimction with national Youth Month,
Marvin Fox, manager of the Orpheum Theatre
in Seattle, staged what is believed to
be the first Youth Month premiere of a feature
production in this country. The feature
attraction was "Northwest Stampede" and
was attended exclusively by members of the
Seattle Junior Safety patrol which was observing
its 20th anniversary here.
Fox invited the local superintendent of
schools and an official of the mayor's Youth
committee to address the audience and extend
congratulations for the fine record established
by the patrol.
Radio station KING broadcast the event
by wire recorder from the theatre lobby and
interviewed some of the youthful guests concerning
their patrol activities and reaction
to the film.
Coloring Contest
Sells 'Superman'
A coloring contest sponsored by the Parma
Post helped exploit the serial, "Superman,"
for Gertrude Tracy, manager of the Parma
(Ohio) Theatre. Youngsters were required to
color a mat illustration, with promoted prizes
and theatre tickets offered to wirmers.
A standee in the theatre lobby and special
cutout displays stimulated interest in advance.
Five thousand heralds were distributed
announcing the first chapter. On three successive
Saturdays before opening, a "Superman"
jacket was awarded as door prize. The
jackets were promoted from a neighborhood
dealer.
To publicize the inauguration of a weekly
Bank Note giveaway. Tracy promoted a
Gold-Silver Bendix washing machine as top
prize. She used 300 window cards, 5,000 heralds
and tied up special window displays on
the giveaway.
Jim Barnes, manager of the Huntington Park
Theatre, Huntington Park, Calif., revived the
invisible fish gag to promote interest in "Mr.
Peabody and the Mermaid." It's still an
attention-getter, says he.
—695-
Display for Merchant
Way to Make Friends
And Cut Expenses
Frequently, a little goodwill promotion has
far-reaching results. When the Ontario firemen's
convention was held in Dundas recently,
John Grant, manager of the Majestic
there, promoted a local photographer to display
a sign tied in with the theatre attraction,
"This Time for Keeps." Idea of the
tiein was for the firemen to have souvenir
photographs made, "this time for keeps."
Because of this friendly gesture, the Majestic
Theatre now enjoys cooperative service
and reduced prices from the photographer.
To entertain the convention. Grant booked
a midnight show and presented a special
stage attraction recruited from local talent.
During the performance, some of the visiting
firemen were invited on stage to be photographed
with the entertainers. The informal
atmosphere made a big hit with the out-oftowners.
To exploit "Wild Harvest," Grant mailed
personal letters to 500 farmers in the rural
area. An attractive window display was promoted
with a farm equipment dealer which
drew farmers' attention to their needs and
helped to focus attention on the theatre playdates.
Yo-Yo Contest Interests
Youngsters in Newark
A yo-yo contest running for a four-week
period had boys and girls flocking to the
Roosevelt Theatre, Newark, N. J., to demonstrate
their talent with this popular gadget.
Bernie Silverman, manager, tied up with
the Duncan Yo-Yo Co. and promoted a
galaxy of prizes, including rhinestone studded
yo-yos. yo-yo sweaters and pen-and-pencil
sets, all of which were placed on display in
the lobby.
The kids competed on the theatre stage in
singing, dancing and other talent exhibitions
as well as the art of manipulating the yo-yo.
Professional yo-yo instruction was a feature
of the program.
Star's Outfit Displayed
For 'Key Largo' Dates
Jim Barnes, manager of the Huntington
Park (Calif.) Theatre, tied up with a local
dress shop and promoted an attractive window
display in behalf of "Key Largo." The exhibit
used the original skirt-and-blouse outfit
worn by Lauren Bacall during the filming
of the picture. Another window display
was landed with a sporting goods store, showing
the two guns used in the picture. Theatre
credits were prominent in both cases.
Hospital Service Tieup
For MOT's 'Mrs. Conrad'
"The Case of Mrs. Conrad," March of Time
release, was well exploited by Bob Anderson,
manager of the Newsreel Theatre, Portland,
Ore., through advance lobby displays and
outdoor posters with plenty of dramatic appeal.
Anderson- tied up with Northwest Hospital
Service which maintained a booth in
the theatre lobby during the current exhibition.
37

Merchandising
Two teen-age misses attired in sailor outfits handed
out Liie Savers in envelopes imprinted with a
message on "Luxury Liner" for Maurice Druker,
manager of the State. Cleveland.
The unique design of the Avenue Theatre, Montreal, Que., lends itself to unusual displays
out front. Manager Winston Currie and artist Etienne collaborated on this
coloriul flash in conjunction with return engagement of "Henry V." The theatre front
is glass throughout, normally giving an unobstructed view into the lobby.
George Forhan jr., recently
appointed assistant
manager of
the Capitol, Kingston.
Ont., turned in a fine
job exploiting "Emperor
Waltz" during
the manager's vacation.
Forhan developed
eight windows
along city's main
Princess street. Tieups
included women's
shops, music and
jewelry stores.
Two guys from Louisville are greeted in front of the Mary Anderson
there by Manager Cliff Buechel. Stunt was inspired by "Two
Guys From Texas" and the fact that city had just installed parking
meters. Photo broke the local Times.
J. G. Samartano. manager of the Slate, Providence, R. L, used this attractive
lobby display to focus attention on theatre's 20th aimiversary
program featuring "Hills of Home." Four-foot birthday cake was
central attraction.
Sol Sorkin. manager Keith's. Flushing, N. Y., dispatched this usher
to ballyhoo "Mr. Peabody and the Mermaid" at a nearby subway
station. Idea of the fellow trying to catch a mermaid in a pail
provoked laughter and conunent.
38 —696— BOXOFFICE Showmiandiser :: Oct. 16, 1948

: October
RKO Divorcement
Rumors Continue
NEW YORK—Rumors persist that RKO
will make a separate settlement in the socalled
Paramount antitrust case by turning
most of its theatres over to a new corporation.
This would be the almost complete divorcement
Ass't Att'y Gen. Robert L. Wright
sought in the brief he filed with the threejudge
court in New York October 8.
Some time ago Gordon E. Youngman said
RKO was not taking part in any negotiations
for a consent decree.
Wright's brief and suggested form of decree
shows RKO has a total of 178 theatres.
Of these, 118 are operated jointly with other
defendant companies. Twenty-two are operated
with Butterfield Michigan Theatres Co.
and 90 are operated with W. S. Butterfield
Theatres, Inc. Both Butterfield companies
are Paramount affiliates.
The three-judge court ruled that joint
ownerships should be dissolved and the supreme
court upheld this ruling by saying it
"was plainly warranted."
The RKO board of directors met October
13, but all officers of the company refused
to state what happened.
Rites for C. F. Fitzgerald,
72, Former Showman
ALBANY—Funeral services were held for
Charles F. Fitzgerald, 72, former assistant
manager and treasurer of Proctor's Theatre
in Ti-oy. who died following an illness.
Born in Port Schuyler, now a part ot
Watervliet, Fitzgerald had been a life-long
resident there. He worked in the Watervliet
arsenal during World War I. When
he and his wife celebrated their 50th wedding
anniversary in 1946, Larry Cowen, Pi'Octor
manager, entertained them at a party.
He is survived by his widow, four daughters
and three sons.
Prompt Return of Rogers
Books Urged at Meeting
SCHENECTADY—Prompt returns of Will
Rogers Memorial hospital drive books was
urged at a meeting of branch managers,
salesmen and theatremen here last Monday
(111.
With returns said to be slow, an intensive
drive is being undertaken by branch
managers and salesmen to effect complete returns
of books. The climax of the campaign
will be a dance November 6 at the
Ten Eyck hotel, when a $2,540 automobile
will be the principal prize.
Gillis Joins Monogram
As Eastern Sales Head
NEW YORK—Maxwell Gillis, former eastern
district manager for Republic, has been
appointed eastern sales manager of Monogram,
effective October 18.
He succeeds Arthur Greenblatt, now eastern
sales manager of Screen Guild. Gillis
was recently working for Republic out of
the Philadelphia area.
Silverman Joins Republic
NEW YORK—Norman Silverman has been
named Philadelphia manager for Republic,
effective November 1, by James R. Grainger,
executive vice-president.
Plan Testimonial Dinner
For Charles A. Smakwitz
ALBANY— Plans for a dinner for Charle>^
A. Smakwitz, new Warner zone manager
and former chief barker for the local Variety
Club, were made at a meeting in Tent 9 headquarters
recently. The affair will be staged
November 8 and will mark the kickoff of the
1948 Denial day campaign, in which Smakwitz
is acting as co-chairman with Chief
Barker Harry Lament. The drive to raise
funds for the Variety Albany Boys club summer
camp, is one of Smakwitz's keenest interests.
Smakwitz was promoted to zone manager
in charge of 25 Warner upstate theatres after
serving with the circuit for almost 25 years.
He succeeded C. J. Latta in the job.
Jennifer Jones to Play
Juliet for the Guild
NEW YORK—The Theatre Guild has completed
negotiations with David O. Selznick
to release Jennifer Jones, his contract star,
for a stage production of Shakespeare's
"Romeo and Juliet" next season. Miss Jones
has been working in the role of Juliet with
Constance Collier ever since Selznick gave
his permission for her to appear on the stage
more than a year ago. The production, which
will be entirely a Theatre Guild enterprise,
will tour the eastern cities before opening
on Broadway.
British Ban Hecht Films
LONDON—The Cinematograph Exhibitois
Ass'n has voted to ban all pictures with
which Ben Hecht has been connected. Hecht
has been quoted here as saying he had "a
little holiday" in his heart every time a
British soldier was killed in Palestine. Films
now in circulation affected by the ban are
Ride the Pink Horse," "Kiss of Death" and
"The Miracle of the Bells."
RCA Victor Names Ewing
CAMDEN—Samuel E. Ewing jr. has been
named general attorney for the RCA Victor
division. Radio Corp. of America, by J. H.
McConnell, vice-president in charge of law
and finance of the division. He joined the
legal department in September 1947.
Albany Area Prices
Rise on Weekends
ALBANY—A Saturday, Sunday and holiday
price increase has been affected in all
Warner and Fabian theatres in Albany and
Troy as well as in the two first run Fabian
houses in Schenectady. The increase went
into effect last Saturday i9i.
Higher operating costs were said to have
necessitated the increase. Cited were higher
film rentals, new projectionists scales and
advancing prices for oil, coal and other
supplies.
Patron reaction to the increase varied
widely as some theatres reported no audible
protests and others strong opposition. Theatres
where the best films ran met with no
difficulty.
The pattern for the price increase was
uneven on the first day when Fabian houses,
which normally collected 55 cents for Saturday
matinees, were reported to have continued
that policy. However, it was said
Fabian first runs would go to 60 cents for
Saturday matinees, the admission charged
at Warner first runs. After 5 p. m. the new
night price of 74 cents, an increase of 9
cents over the 65-cent admission, prevailed
in all Albany, Troy and Schenectady first
runs. The same scale held on Columbus day.
The Madison, Warner second run, and the
Delaware, Warner third run, went up about
six cents, while the firm's Troy subsequent
runs, the Griswold and the American, were
reported to have raised admissions from 37
to 45 cents on the Saturday, Sunday and
holiday basis. In all cases, however, weekday
admission prices remained unchanged.
Six Committees Named
NEW YORK—Max E. Youngstein, president
of Ampa, has named the chairmen and
co-chairmen of six committees to serve the
organization for the 1948-49 year.
They are: Charles Alicoate, Jacques Kopfstein,
Ray Gallagher and Abe Dash, relief
fund committee: Gordon White, delinquent
dues committee: Harry Blair, publicity committee:
Chester Friedman, ticket committee;
Lige Brien, special events committee, and
Herman Schlier. entertainment committee.
ITOA BOARD OF DIRECTORS—Pictured above are members of the newly
elected board of directors of the Independent Theatre Owners Ass'n at their meeting
last week. Bottom row, left to right: David Weinstock. chairman; Lou Maxze. Sam
Freedman. Emanuel Hertzig. Rudy Sanders. Abe Mopper, Isidore Goldmark, Abe Leff.
Sam Koenig. Irving Steiner. Maurice Brown, Benjamin Rosassy. Ray Rhonheimer,
Max .\. Cohen, Abe Shenk and Irving Renner. Top row: Sam Einhorn. J. Joshua
Goldberg, Leon Rosenblatt, William Namenson and Henry Siegel,
i^^
BOXOFFICE :
16. 1948
K 39

. . . The
. . There
. . Herb
. . Lachman
. . Eddie
. . Ruth
. By
. . Jack
. .
; October
Along New York's Film
JUORMAN ELSON. head of Trans-Lux. said
that renovations and repairs are beins
rushed on the seven theatres recently taken
over by the circuit . . . Friday, October 15.
work was completed on the Crest, the Bronx
other theatres now having facelifting
and interior redecorating jobs are:
Granada, Colony and Monroe, Manhattan;
Central, Yonkers; Embassy, Dobbs Ferry,
and Hastings, Hastings . . . All the theatres
are being equipped with new marquees that
include the name Trans-Lux. New seating,
carpeting and paint jobs also are part of
the program.
.
Sam Lefkowitz, metropolitan district manager
for Warners, went on a leave-of-absence
October 15 . . . Herb Pickman, field
man for the New York WB exchange, vi.sited
Buffalo Thursday Oottlob of
the Brandt booking department has become
engaged to Ralph Myers, an architectural
student.
Ed Lachman. Harry Lowenstein. Irving
Dollinger, Wilbur Snaper, Jack Unger and
Sidney Stern represented Allied Theatre
Owners of New Jersey at the recent meeting
in Baltimore of the eastern regional
division of Allied . will report
on this meeting at the next membership
session of the New Jersey unit during the
last week of October in Newark. By that
time he also plans to appoint three alternates
to the three members making up the
conciliation committee—Dollinger, Lou Gold
and Snaper . also will be a discussion
of progress made by the conciliation
committee on handling complaints against
20th-Fox. To date no complaints have been
filed.
Frank Mo.scato. former buyer for the Island
circuit, is busy lining up customers for his
new booking office at 630 Ninth Ave. Moscato
left Island recently to go into business
for himself . Nolan of the St. Cloud
Amusement Corp. was a Filmrow visitor . . .
AUce Thompson has changed her mind and
will remain with the Skouras publicity department.
She had been set to leave for
California October 15.
Reade Theatres changes: Joseph Sommers,
manager of the St. James, Asbury Park,
has been named city manager of the Freehold.
N. J., operations. Herbert Gordon replaced
Sommers at the St. James .
liam Mower has been appointed
. . Wil-
assistant
manager of the Broadway Theatre, Kingston.
. . Carter
Jack Merritt has been appointed acting
manager of the Paramount Theatre, Asbury
Park, for the duration of the season, which
ends next month . Aaron, assistant
general sales manager of MGM, has returned
from his vacation. He spent the
time in California and Montana .
Barron, head of the Washington di-strict
for MGM, was a recent New York visitor.
Steve Saunders, a civil engineer and ex-
G.I.. has just finished building a quonset
hut theatre at Carmel, N. Y. The 440-seat
WALTER WALDMAN
Row
ACCEPTS SWISS CITATION—Harry
Michalson (right), short subjects sales
manager for RKO, is presented a citation
for excellence of "Switzerland Today,"
released by RKO. At the left are
Simone Ziegler and Stephen Duggan,
representatives of the American Society
for Friendship With Switzerland.
house is said to be one of the first of its
type in the metropolitan area. Saunders
opened this week . LaRue, the actor,
visited the New York branch of NSS to look
over star stills . . . Hal Bennett, NSS branch
manager, and Joe Katzoff, upstate salesman,
toured the Poughkeepsie area during
the past week in connection with George
Dembow Tribute drive.
Lou Wolff and Alex Arnswalder lined up
a headliner show for the annual dinnerdance
of the Motion Picture Bookers Club
at the Hotel Commodore October 17 .
Larry Storch of Bill Miller's Riviera, master
of ceremonies. Others on the program
are: Copsey & Ayres of the Copacabana,
Franklin & Moore of the Savoy Plaza, Ross
& La Pierre of Billy Rose's Diamond Horseshoe,
the Ciro Remac Cuban ensemble and
the bands of Ramona and the Barry Brothers.
Approximately 1,000 tickets were .sold.
Paramount Annual Party
Draws Over 750 Guests
NEW YORK—More than 750 members and
guests of the Paramount Pictures Club attended
the annual dinner-dance Friday
night (81 at the Waldorf-Astoria. Included
among those present were Barney Balaban
and Mrs. Balaban and practically all of the
home office executives.
One of the features of the entertainment
which followed the dinner was a lialf-hour
fashion show staged by WPIX, the Daily
News television station.
Monroe Goodman, club president, was master
of ceremonies.
R. Chandler Kron Retires
ROCHESTER. N. Y.—R. Chandler Kron,
manager of Eastman Kodak's insurance department,
was feted at dinner by friends
and business associates on his retirement
after 43 years with the company.
'Julia' Opens Strong;
Three Others Hold Up
NEW YORK—The Columbus day holiday
bolstered som/e of the sagging grosses of
Broadway first run houses and offset the
Yom Kippur slump the following day. One
new film. "Julia Misbehaves." had long waiting
lines at the Radio City Music Hall over
the weekend and on the holiday, but the
other, "Isn't It Romantic?" was pulled after
one mild week at the Paramount, the first
short run there in six years. "Hamlet" again
was capacity for the second week of its twoa-day
run at the Park Avenue and the second
week of "Red River" at the Capitol and
"Johnny Belinda" at the Strand also held
up well.
(Average is 100)
Rulh Story (Mono), .'.stor—The Babe 12th wk 60
Capi'ol—Red River (UA), plus stage s)iow,
2nd wk _ 115
Cri.erion—The Saxon Charm (U-I), 2nd wk 70
Globe—Rope (WB), 7t)i wk _.._ 110
Gotham—Hold That Ghost (FC): Hired Wife
(TO, reissues
Loew e The Loves of Carmen (Col),
6th
Mayfair—Rachel and the Stranger (RKO),
4th wk
iramount--Isn'stage It Romantic? (Para), plus
sho
Avenue -Hamlet (Ll-l), 2nd wk of two-a-
irk
day engagerr
Ciiy Mus -Julia Misbehaves (MGM)!
idio
plus stage show
alto— IB Fathoms Deep (Mono)
voh—An Innocent Affair (UA), 2nd wk
)xy—Cry of the City (ZOth-Fox), plus stage
show, 2nd wk -
rand—Johnny Belinda (WB), plus stage
Story (Lopert), 3rd wk..
Buffalo High Gross is 138
On 'Forever Amber'
BUFFALO—A whopping week here gave
fine grosses to almost all houses. "Forever
Amber" drew well at the Hippodrome as
did "Sorry. Wrong Number" at the Great
Lakes and "Rachel and the Stranger" at the
20th-century.
Bullalo—An Innocent Affair (MGM), Montana
Mike (MGM) 8b
Great Lakes—Sorry, Wrong Number (Para) . 118
Hippodrome—Forever Amber (20lh-Fox) 138
Lalayette—Larceny (U-1), Close-Up (U-1) 100
Teck—San Francisco (MGM), A Night at the
Opera (MGM), reissues, 2nd d t, wk 110
20th Century—Rachel and the Stranger (RKO), .125
Most Baltimore Business Goes
To "Liner,' 'Carmen' and 'Pegg'y'
BALTIMORE—A week of cloudy and cool
weather, plus the holida,vs, didn't help business
much.
Century—Luxury Liner (MGM) 128
Hippodrome-The Spiritualist (EL) 10b
Town—Loves of Carmen (Col) 129
New—Apartment for Peggy (20th-Fox) 130
Maylair—Moonrise (Rep) 102
Keilh's-Larceny (U-I) 100
Stanley—Rope (WB), 2nd wk 98
Valencia-A Southern Yankee (MGM), 2nd wk 122
Local 306 Asks 20% Hike
For H. O. Projectionists
NEW YORK—Local 308, lATSE, has asked
for a 20 per cent wage increase for home
office and exchange projectionists. The twoyear
contract that expired September 1 provided
for a $101 minimum for 28-hour, fourday
week.
Approximately 80 operators employed by
the major companies were covered. The
20th Century-Fox exchange recently closed
its screening room and let out two projectionists.
Contract talks between union and management
officials are continuing.
IDO
9b
40 BOXOFFICE
;
16, 1948

:
October
the
. . . Marjorie
. . . Louis
. . Hazel
. . Phil
. . Miss
. . Alfred
. . . Ralph
. .
. .
Adjourn Dipson Suit
To Figure Damages
BUFFALO—Federal Judge John Knight
adjourned until Tuesday (19 1
third trial
of Dipson Theatres, Inc.'s $1,708,490 antitrust
suit, to enable attorneys to prepare
memoranda concerning the computation rf
damages.
The last witness to testify prior to the
adjournment was William Smith, resident
manager of the Syracuse office for James
Barr & Co. auditors for Dipson. The Dipson
firm charges 11 defendants, including
local Shea interests and major film distributors,
with conspiring to prevent five
theatres from operating successfully.
NO CLAIM RECORD ON CENTURY
Smith admitted, under cross-examination
by Attorney Frank G. Raichle, that no record
of the assignment of any claim against
the defendants by Century Theatrical Enterprises,
Inc., to Dipson Theatres appears
on the books on either corporation. Dipson
Theatres must prove the assignment if it is
to claim damage for the Century Theatre,
formerly operated by Century Theatrical
Enterprises.
A letter written by Nikitas D. Dipson, president
of Dipson Theatres Sept. 30. 1942, wa.s
introduced into evidence by defense attorney
Edward C. Raferty. Addressed to attorney
Max Yellen, who succeeded Dipson
as operator of the theatre, the letter was
produced by subpoena.
In it, Dipson declared that he was "surprised
and utterly disappointed" by Yellen's
decision to take over operation of the Century
and Riviera in Tonawanda. He said he
had wanted to continue operating both theatres.
'LOST IN A MANEUVER'
Raferty introduced the letter to Yellen a.«
proof of the assertion made by defense attorneys
that Dipson interests lost the Century
in a maneuver to get it for less rent, and not
because of a conspiracy on the part of the
defendants preventing Dipson from obtaining
pictures.
Raichle, representing Shea, pointed out
previously that the Dipson interests gave up
the lease on the Century to the landlord.
Yellen, with the verbal understanding he
would try to rent the theatre for more than
he was getting and, if he could not, would rerent
it to the Dipson company for less. Yellen
subsequently decided to operate the theatre
himself.
Continuing the cross-examination of Andrew
Gibson, secretary-treasurer of the Dipson
concern, attorney Sidney B. Pfeifer questioned
the witness about discrepancies between
the financial report of the Century for
1944, drawn up by Dipson auditors, and the
report furnished to 20th Century-Fox Corp.
lor the same period.
He pointed out a difference of more than
$5,000 in the two reports. Gibson said that
he was unable to explain wliy this discrepancy
had occurred. He admitted reports had
been prepared under his supervision.
Columbia Sets Dividend
NEW YORK—The board of directors of
Columbia Pictiu-es Corp. has declared a
quarterly dividend of $1.06>j cents a share
on the $4.25 cumulative preferred stock, payable
Nov. 15. 1948, to stockholders of record
November 1.
B R O A WAY
A mong film and drama critics visiting
New York were Marjory Adams of the
Boston Globe, Peggy Doyle of the Boston
American, Mary X. Sullivan of the Boston
Sunday Advertiser and Viggo Andersen of
the Hartford Couiant and Mrs. Andersen.
The Andersens were celebrating their 19th
wedding anniversary .
Hitchcock
arrived from London on his way to the coast
Harker and Frank Shea of
March of Time recently entertained Charles
Hacker, appointed to Gus Eysell's Music Hal',
staff, and Chester Friedman and Sally Walton
of BOXOFFICE Showmandiser section,
at an Advertising Club luncheon. The occasion
was Hacker's 29th birthday.
Joan Caulfield arrived from Hollywood to
appear on the Lux Radio Theatre over CBS
on Monday lUi with John Payne and
Shelley Winters .
"Margie" Mc-
Carthy has been named manager of the
Rialto. She started there eight years ago
as cashier . Brooks, now with David
O. Selznick, is here for a two-week visit
B. Mayer, MGM executive in
charge of production, in at the Waldorf-
Astoria. Howard Strickling accompanied him.
.
Tom Rogers of the MGM publicity department
is back from a vacation in Paris . . .
Ralph Wheelwright, assistant to Howard
Strickling, MGM studio publicity head, has
gone to the coast after visiting here and in.
Washington Cowan, United Artists
publicist, and Phil Gerard, Universal-
International publicist, have completed their
first .screen play, "Tumult in Paradise."
Its theme is one world ... Si Seadler, MGM
advertising head, is back from Washington
where he visited his son who had an appendectomy.
Philip N. Krasne, producer, is here for
talks with Gradwell L. Sears, United Artists
president, and Paul Lazarus jr.. executive
Vincent Sherman, Warner
assistant . . . Bros, director, and Ranald MacDougall,
writer, are here. Sherman will go to England
to direct a film at Elstreet
Allyson has ended a vacation in
. . . June
New York
FAMILY PORTRAIT—Walter Wanger.
producer of "Joan of Arc," and his wife,
Joan Bennett, arrived in New York with
their three daughters, left to right,
Stephanie, 4; Shelley, 3 months, and
Melinda 13. The Wangers will remain in
town for the opening of "Joan" at the
Victoria Theatre, November 10.
Couser accompanied Robert Taylor
here from the coast and will sail with
him to England . . . Arrivals on the Nieuw
Amsterdam included Philip Dorn and wife
and Director Boris Morros and wife .
Priscilla Morley, magazine cover model and
wife of Henry A. Linet, Universal-International
eastern advertising manager, is
showing steady improvement after being hospitalized
at Brooklyn Thoracic hospital.
Milton S. Kusell, Selznick vice-president
in charge of domestic and Canadian sales,
left to preside at a southern divisional sales
meeting in New Orleans. Henry G. Krumm,
southern division manager; Alfred Delcambre,
. . . Louis
southwest district manager, and all southern
sales representatives will attend
DeRochemont has returned from Portsmouth,
N. H., and is at the Waldorf-Astoria.
.
. . . Rob-
Donald Henderson, 20thFox treasurer, and
Lou Frick, publicist, were vacationing
U. B. Ross. Westrex Latin American regional
manager, and E. W. McClellan jr., theatre
engineering manager, went to Mexico City
on sales and engineering matters
. . . Louis
ert Taylor and Sir Ralph Richardson sailed
on the Queen Mary October 16
Lober, Warner assistant European general
manager, and Mrs. Lober sailed October 15
on the Nieuw Amsterdam.
Elsa Maxwell arrived on the Queen Mary
... A son, Douglas Xan Pader, was born October
11 to Norman H. Pader of the RepubUc
exploitation staff and Mrs. Pader, the former
Marjorie Barbara Ash of Wimbledon, England
... A. A. Ward, vice-president of Altec
Service, is here from the coast.
'Henry V Continous Run
In Two New York Houses
NEW YORK—"Henry V," the Laurence
Olivier Shakespearean production released by
United Artists, opened a limited engagement
at the Majestic Theatre, Brooklyn, October
15.
The picture is also playing a return engagement
at the Little Carnegie, Manhattan.
Both engagements are on a continuous performance
basis and United Artists, in cooperation
with the board of education, has put
in effect a reduced discount price for students
for all performances.
Danny Kaye at the Astor
NEW YORK—"A Song Is Born," Danny
Kaye's Technicolor musical comedy for Samuel
Goldwyn, will open at the Astor Tuesday
morning (19 1.
Better Product Foreseen
ALBANY—Max Friedman, chief of booking
for Warner Theatres upstate, said this
week that the lineup of fall and winter
product was "much better" than that of a
year ago. He characterized "Johnny Belinda"
as a sure Academy award winner and said
"Apartment for Peggy" was a fine film while
"Road House" would "do business." Friedman
also predicted that the "The Babe Ruth
Story" would be "good enough for revival
for ten years."
BOXOFFICE :
16, 1948
41

. . . Herman
. . . Baltimore
. . Evelyn
. . Lou
. . Local
. . Newest
. . Next
. . Lillian
. . Robert
. . Hazel
.
:
October
WASHINGTON
Cam Wheeler has resigned from Film Classics
on the coast and will return to Washington
to head Wheeler Film Co. . . . The
National Theatre, last legitimate house here,
shifted to motion pictures with "Red Shoes"
Friday night. Receipts were to be turned over
to the Women's Advertising club, sponsor of
the opening. Frank Mitchell. Fred Gooch and
Frank Mulloy will man the booth.
.
Jim and Bill Clark, Highway Express Lines,
came in from Philadelphia to attend the
American Trucking Ass'n meetings at the
The Mullins Open Air
Statler hotel . . .
Theatre in Wise, Va., has closed for the season
Butler, Bobby Levine's assistant,
has returned to the office after
undergoing a minor operation F13
.
hold its first meeting of the season Monday
night. Regular meeting night of October 4
was postponed because of the Jewish New
Year.
Newton Keith, operator of the Keith Drivein,
Coeburn, Va., and two companions were
killed wheir his plane crashed into the side
of a mountain not far from where it took
off. Keith was on his way to Washington
to buy and book for his drive-in . . . The
Crozet Theatre. Crozet, Va.. had a fire . . .
John Bailey, who rented his Hughesville
Theatre, Hughesville, Md., has taken back
the operation. Bailey has been ill for many
months but now is in good health.
. . . Albert
Carter Barron, Loew's division manager,
went to Solomon's Island for a weekend of
Gene Ford, stage director at
fishing . . .
Loew's Capitol, has been laid up with a cold.
Gene does a fine job with the shows between
halves of the Redskins games
Mannheimer, head of exchange operations for
Film Classics, was in town.
William Gehring and Howard Minsky, 20th
Century-Fox home office, spent the week
going over all phases of the local branch
operation . Lichtenstein, home office
auditor, is finishing up his audit and soon
. . . Little
will leave for another office
Glenda Lee. youngest daughter of branch
Manager Norris, was pictured in the Sunday
Star Pictorial magazine of October 10 in conjunction
with the Fairfax County Bookmobile.
Filmrow girls are doing a wonderful job for
the Will Rogers Memorial hospital fund
project in conjunction with the Variety Club
Purnell came in from ShelbyvUle
and Berlin to buy and book . . . Sidney
Lust's Marlboro Theatre in Upper Marlboro.
Md., is featuring Family night every Friday
exhibitors on the Row included
Harry Vogelstein, Julius and Jack
Levine, Iz Makover. George Walker and Louis
Cohen.
George Ritch, president of Standard Vendors,
stopped off en route to southern Virginia.
Ritch is making a round of his territory
the next couple of weeks. Mrs. Ritch
has gone to Takoma. Wash., to visit her
f gT CLASS DISTRmunON FOR
* THE ENTIRE SOUTH — thru
f O (JOHN) T^ (O. E.)
J ENKINS &BOURGEOIS
ASTOR PICTURES COMPANY
HABWOOD & lACZaON STS.. DALLAS 1. TEX.
AT WASHINGTON—Jane Wyman,
Warner Bros, star, visits George A.
Crouch, zone manager for Warner Theatres
in the Washington area. IMiss Wyman
is on a nationwide tour in behalf of
"Johnny Belinda."
mother .
members of Varitey Tent
11 are Jack Groh, owner of the Broadway
Open Air Theatre, Richmond; Harry B.
Stearn, district manager for Darnell Theatres,
Inc.. Cumberland; Ervin Ornstein. purchasing
The welfare
agent for K-B theatres . . . awards committee will meet at 9 p. m.
October 18 in the clubrooms to discuss the
progress of the drive which ends November 20.
.
.
.
At Paramount, Barbara Donaldson is back
as clerk in the accounting department
Booker Fred Von Langen spent his vacation
traveling around the territory with salesman
George Kelly, contacting exhibitors and getting
sales drive dates . Jarosik, ledger
clerk, has resigned . Lee underwent
a tonsillectomy tradeshowings will
be "Disaster" and "The Paleface" on October
19 at 2;30 p. m. Fellows. Paramount
producer, was here to confer with government
and naval authorities and to discuss
the first draft of a new picture that Paramount
is planning, tentatively titled "Wings
of the Navy." with John Farrow to direct
Walsh at Canada Meet,
Will Support Truman
NEW YORK—Richard F. Walsh, international
president of lATSE, was fraternal
delegate of the American Federation of Labor
at the 63rd annual convention of the Trades
and Labor Congress of Canada at Victoria,
B. C, which started October 11.
Walsh, who conferred with members of the
labor committee and President Truman in
Washington recently, has come out in support
of the Democratic candidates in the
forthcoming presidential election. "On every
issue. President Truman's stand is forthright
and specific and in line with the
policies of organized labor. His analysis of
the dangers of the Taft-Hartley act has been
borne out almost in detail," Walsh said.
Brad Evans in Film Debut
Stage actor Brad Evans will make his film
debut in a dramatic role in Jerry Wald's
"Task Force, for Warner release.
Dumbarton Theatre
Sold for $103
WASHINGTON—Tlie Dumbarton Theatre
was sold this week for $103,000 in the district
court here to the Georgetown Realty
Co. acting on behalf of an undisclosed buyer.
The theatre, which has 400 seats, and has
used second-run films, was part of the property
of the estate of the late Elmer Frain.
His relatives sought a partition in court to
determine just what the sale price should
be, and, it was set at $87,000, subject to a
higher offer.
Frank Rowe of the realty company withheld
the name of the principal because, he
said, the buyer is not sure whether he will
operate it himself, or lease it for 25 years
to several persons who have proposed that.
But he felt sure it would continue as a
motion picture house. It has been closed
for alterations to conform to building regulations,
but this is only temporary.
Tele Receiver Production
Jumps 590,00 in Year
NEW YORK—This year's production of the
higher-priced television receivers will be 750,-
000 compared with 160,000 last year, radio
manufacturers said at their meeting October
6 at the Hotel Roosevelt. While radio set production
will fall off 5,000,000 from the 1947
figure of 20.000,000, they predicted an increase
in dollar volume of business over 1947
of $750,000,000 because of television activity.
Plans were made for a National Radio week
November 14-20, a "radio-in-every-room"
campaign and a "Voice of Democracy" contest
for high school students.
'Musketeers' Advertised
In 28 Publications
NEW YORK—MGM will advertise "The
Three Musketeers," Technicolor production
set for November release, in national and fan
magazines representing a combined circulation
of 63,740,065 and a readership coverage
of approximately 223,090,228.
Six national magazines for October will
carry one page ads in four colors, nine fan
magazines will run single page ads in two
colors, eight national magazines will have advertising
copy in the "picture of the month"
column and five national publications will
have special copy in the "Lion's Roar" column.
The picture will open at Loew's State late
this month.
Luncheon for Jane Wyman
WASHINGTON—Warner Bros, gave a
luncheon for press representatives and a few
others recently in honor of Jane Wyman
in connection witli her forthcoming film,
"Johnny Belinda." Frank LaFalce, managing
director of Warners' two chief theatres in
Washington, arranged it.
NEW MIRROPHONIC SOUND
JOE
HORNSTEIN, Inc.
630 Ninth At*.. N«w YkIc City
42 BOXOFFICE
;
16. 1948

: October
. . , Since
. . State
. . Loew's
. , Sam
Elizabeth's Regent
Doorman 25 Years
ELIZABETH, N. J.—Genial and dignified
William F. Howard, who has rounded out
a quarter of a century as a ticket-taker at
the Regent Theatre here, has become a familiar
figure and is as enthusiastic about
his job as he was when he started. Literally
millions of patrons have passed by
him single file, but he is unable to name
the exact figure. Sometimes, particularly on
weekends, the house sells as many as 5.000
tickets a day.
Howard started at the Regent in September
1922. but he counts as time out four
years during which he worked at the Ritz
and the Liberty.
No movie fan, Howard says the last picture
he saw was Mae West in "I'm No Angel"
about ten years ago. He is a baseball fan
and an ardent rooter for the Yankees. He
lives with his wife at 94 Elmora Ave., Elizabeth.
Paramount Buys Another
32,500 of Its Shares
NEW YORK—Paramount purchased another
32.500 of its common shares during September,
bringing the total of these purchases
in recent months to 665.000 shares. During
August the company bought 22.200 shares.
The market value of the 665.000 shares at
present is S14.000.000.
The purchases are intended to put the company
into a position to meet emergencies
which might arise from the antitrust case
decision. At the last annual meeting of
stockholders Barney Balaban. president,
stated that if the company is required to
dispose of many theatres it will reduce its
capitalization. The shares in the treasury
would make this easy.
On the other hand, if the company has to
purchase theatres the stock could be used
for this purpose.
Daniel R. Creato Is Named
RCA Service Co. Counsel
CAMDEN. N. J.—Daniel R, Crealo. who has
been associated with the legal department
of the RCA Victor division. Radio Corp. of
America, since 1935, has been named vicepresident
and geneial counsel for the RCA
Service Co., Inc.. by E. C. Cahill, president.
The activities of the organization have expanded
since the advent of postwar television
and the company now is responsible
for the installation and servicing of television
receivers and various types of electronic
equipment for industrial, theatre and communication
uses, according to Cahill,
20th-Fox Retiring Stock
NEW YORK—Twentieth Century-Fox continued
its retirement of special stock issues
during September, It bought 2,200 shares of
its $1,50 cumulative preferred, bringing the
number of outstanding shares to 158,136. The
company retired 200 shares of $4.50 preferred
stock. The number of shares still held is
81.131.
"Voice of Theatre Speakers"
JOE HORNSTEIN has them!
Weitman Names Aides
For UIA Benefit Show
NEW YORK— Barney Balaban. Nate J,
Blumberg, Jack Cohn and Maj. Albert Warner
have been named honorary chairmen of the
producing committee of the 15th annual
"Night of Stars." by Robert M. Weitman.
managing director of the New York and
Brooklyn Paramount, who is chairman of the
committee. The proceeds of the show, which
will be held at the Madison Square Garden
November 15, will go to the United Jewish
Appeal of Greater New York,
Weitman's co-chairmen are: Marvin H.
Schenck, Louis K. Sidney, Ed Sullivan and
Arthur Knorr, Members of the committee
include: Don Albert. Harry Anger. Milton
Berger. Maurice Bergman, F. William Boettcher.
Ben A, Boyar. Paul Bracco. Leo Cohen
Alan Corelli. Russell V. Downing, John Dugan.
Ernest Emerling. Zeb Epstein, Gus Eyssell,
William Feinberg, Henry Frankel. Moe Gale
Joseph G, Glaser, John Goodson, Abel Green,
Lester B. Isaac. Harry Kalcheim. Nat Kalcheim,
Dave Katz. Ray Katz, Abe Lastfogel.
Leon Leonidoff, Harry Levine. Harry Mayer.
Richard McCann, John Mclnerny, Charles
Miller, Solly Pernick, Sidney H. Piermont
and Larry Puck,
Also. Sam Rauch. Thomas G. Rockwell,
Frank Roehrenbeck, Harry A. Romm, Leonard
Romm, Herbert I. Rosenthal, Harry Rubin,
Manny Sacks. James E. Sauter, Robert
K. Shapiro. Sol Shapiro. John Shubert.
Michael Todd. Fred Waring. Arthur Weill.
David A. Werblin. Max Wolff and Louis
Yeager.
Kintner Awards Chairman
NEW YORK— Robert E. Kintner. executive
vice-president of the American Broadcasting
Co.. and a director of the Television
Broadcasters Ass'n. has been named chairman
of the TBA awards committee for 1948,
Awards will be presented at a December 8
luncheon at the Waldorf-Astoria,
MAX M. KORR— President, Max
M. Korr Enterprises, Allentown,
Pa.—says:
"RCA Service has proved itself
to be the most economical
and satisfactory way of making
sure my patrons enjoy
good sound reproduction."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
HARRISBURG
Two leg:itiinate productions augmented the
local film bills this week. At the Forum
Carmen Cavallero and his orchestra presented
a one-night stand October 13, and starting
October 11, "Show Boat," the Rodgers-
Hammerstein production, opened a week's
run in the Hershey Community Theatre,
Harry C, Chubb, manager, canceled films
for the week.
Gerry WoUaston sneak previewed "Apartment
for Peggy" on the last night of the
"Loves of Carmen" run at the State. To
advertise the preview he inserted a dozen
two-inch ads throughout the Patriot and
Evening News. For "Carmen," Wallaston
and his assistant Spasia "Spike" Todorov,
set up several stunts. They provided 3,000
bookmarks for distribution at the public library;
arranged a tieup with Murphy's book
counter to plug the Pocket Book, and imprinted
menus at Mm-phy's luncheonette. A
national ad tiein with Chesterfield cigarets
unfortunately broke toward the end of the
local run.
John Murphy, New York, in charge of all
Loew's out-of-town houses, and Harry Moscowitz,
Loew construction department head,
visited the local theatre . Oilman,
manager of Loew's Aegent. took a week off
to go to his home in Cleveland, timing it
so he could see the three World Series
games there . . . Bill Blankinship, assistant
manager, returned after a trip to his home
in Richmond, Va. . Regent has
a British bride as an usherette. She is Joan
Phillips.
. . . Albert Conrad, student assistant
,
Sam Rubin, Loew's operator, returned after
a vacation
at the State, was to report back on
the job after undergoing an appendectomy
Betty Steinmueller. former secretary
at the State, resigned, Gerry WoUaston,
manager, and Edgar Goth, local Fabian
publicity man, have had only one stenographer
resorted to a double feature
bill. "Rose of Washington Square"
paired with "I Wake Up Screaming."
Frederick Polangin loins
Buchanan & Co. on Coast
NEW YORK—Frederick N, Polangin. who
recently resigned as eastern advertising and
publicity director of Enterprise Studios, has
been named director of west coast motion
picture operations for Buchanan & Co., Inc.,
by John Hertz jr.. chairman of the board.
Polangin, who will headquarter in Los
Angeles, succeeds Paul Radin, whose resignation
was to be effective October 15,
Polangin operated his own firm specializing
in motion picture accoimts in Washington,
D. C. prior to his Enterprise post. During the
war. he helped set up the OWI Hollywood
office and then was commissioned lieutenant
in the U.S. navy assigned to photographic
services as liaison with the War Activities
committee of the motion picture industry.
Radin has been named vice-president of
the advertising firm of William Kester & Co.,
starting October 15, He had been in charge
of the Hollywood office of Buchanan & Co.
for the past two and one-half years.
BOXOFFICE :
16, 1948 43

. .
. . . Dick
. . Pam-O-Films
. . Herman
. . Malcolm
: October
ALBANY
.
/^harles A. Smakwitz, Warner Theatres zone
manager: Ralph Crabill, western district
manager, and Jim Faughan, upstate
contact manager, conferred in Syracuse
Louis W. Schine. vice-president and general
manager of the Schine circuit, returned
to its home offices in Gloversville from
Cleveland.
RALPH SOBELSON — Owner,
Strand Theatres, Bangor, Pa.
writes:
"The regular check-ups by RCA
Service technicians keep equipment
in my theatres at top
standard.s of performance."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY.
INC., Radio Corporation of America,
Camden, N. J.
— a Natural for any theatre!
"ENCYCLOPEDIA
NITE'
13 Volumes - 13 Weeks - 1948 edition
THE WORD FOR IT: Terrific!
RESULTS: Immediate top grosses plus
lasting
goodwill.
(Aclion Trailer, Heralds. Displays)
PROTECTION: 6 weeks start over
opposition theatres
PUBLISHERS: Books Inc., Clinton, Mass.
DISTRIBUTORS: A&A Book P. Co., N. Y. C.
SAM FARBER
Special Sales Representative Eastern Division
Hotel Walt Whitman, Camden, New Jersey
or New York Office, 306 W. 44th St.
The Strand has been leased by the Civic
Music Ass'n for a series of three concerts
during the 1948-49 season. A fourth program
will be presented at Fabian's Palace . . . Two
concerts will be played by the U.S. Marine
band October 23 in the state armory.
Dayton LaPointe of the Crandell, Chatham,
will be a delegate to the national American
Legion convention at Miami, Fla. . . . The
Modern. Manchester, Vt., operated by Joseph
W. Bird, is being redecorated and improved
at a cost of approximately $10,000.
lATSE Local 324 met in the Labor Temple
last Wednesday night (13) . . . Floyd Fitzsimmons.
MGM exploiteer. visited Buffalo
and Rochester in connection with showings
of "Secret Land" . L. Ripps,
assistant eastern manager for MGM, was in
Rochester.
. . . Visitors
The 3,600-seat Fabian's Palace reported a
sell-out for the convert by the First Piano
Quartet last Wednesday night il3)
on Filmrow included Sylvan Left, High-
land, Utica, who also buys for Hathaway's
Drive-In at Hoosick Falls; Walter Wertime,
Chester, Chestertown, and Dayton La Pointe.
Crandell. Chatham.
Al LaFlantune, Strand manager, was complimented
by a patron who said he was from
Philadelphia on the cleanliness of the theatre.
LaFlamme is a stickler for "cleanness
from top to bottom" . Atterbury
will begin a 26-week sea.son of stock at the
Playhouse October 12 with "John Loves
Mary." Shows will be booked for two weeks
with Tuesday openings. Monday nights are
sold to private organizations, while a city
ordinance prohibits stage performances on
Sundays. Atterbury has invested more than
$200,000 in the purchase and remodeling of
the Playhouse, formerly the old Capitol.
United Vending Co., which has drink machines
in all Fabian houses in this area, has
received 30 three-flavor units by airplane from
Texas . of Buffalo has the
rerelease rights to "The Duke of West Point."
which is being booked by Warner theatres
Struwe, former Republic and Warner
salesman, is now with the Fort Orange
Radio Co. as salesman.
Harry Lamont, chief barker, and Charles
Smakwitz are general chairmen for the annual
Denial day campaign staged by the
Variety Club to raise money for the summer
camp which Tent 9 operates in cooperation
with the Albany Boys club. The goal this
year is $15,000. Other committee membeis
for the Thank^iving week drive are Saul
Ullman, finance; Jack BuUwinkle. distribution;
Gene Teper, special events; Nate Winig,
Big Brother.
ARETHOWMENS
I
NEW YORK
345 WEST 55 STREET
LOS ANGELES
CHOICE everywhere!'"^'" wash.ncon
FINEST QUALITY*? DQ SERVICE
FBI Recovers Prints
Circulating in Illinois
NEW YORK—The Federal Bureau of Investigation
has recovered 16mm prints of 20
features of four major companies which had
been circulating with spurious titles out of
Springfield, 111. The prints had been furnished
to the armed services during the war
years for entertainment purposes overseas.
Examples of the title changes were:
"Johnny Comes Marching Home" changed to
"Welcome Home, Johnny"; "Fifth Avenue
Girl" to "From Rags to Riches": "My Favorite
Wife" to "Honeymoon Troubles";
"Once Upon a Honeymoon" to "Lucky Guy";
"Ghost Breakers" to "Bob's Busy Day";
"Arkansas Traveler" to "Men and Oil"; "Affairs
of Annabelle" to "Take It From Me";
"Flight for Freedom" to "Destination, Japan";
"Kitty Foyle" to "Reckless Romance"; "My
Favorite Spy" to "Band of Today"; ""Three
Sons" to "Sonny Boy"; "No, No Nanette" to
"Oh, Uncle"; "Saint Takes Over" to "Gangland
vs. the Law"; "Mexican Spitfire Out
We.st" to "The Dude Cowboy"; "Devil and
Miss Jones" to "The Shop Angel"; ""You'll
Find Out" to ""A Spook's Musical Nightmare"
and "Cinderella Swings It" to ""Country Town
Musical Jamboree."
The FBI delivered the prints to the Army
Motion Picture Service in New York which
turned them over to Sargoy & Stein, special
counsel for the companies in copyright matter,
for distribution to the copyright owners.
It is not known whether criminal action will
be taken as the person in Springfield who
surrendered the prints has since moved to
another state.
Variety Club of Albany
To Elect November 8
ALBANY—The Variety Club will elect a
crew of 11 canvasmen at a meeting November
8 at Tent 9 headquarters, and the crew
will choose new officers within the following
two weeks.
Present indications are that Saul J. Ullman,
first assistant chief barker, will be elevated
to chief barker.
Manager Split Suggested
ALBANY—Tristate Automatic Candy Corp.
is reported on Filmrow to have suggested
that managers be cut in for a small percentage
of the gross, in the interests of
stimulating sales, and to have met with a
negative response from house operators. The
percentage recommended is said to have been
two and one-half. Present agreements call
for a split of the proceeds, Ti-istate furnishing
the stock and the women attendants.
Ireton Quits Renaissance
MONTREAL—Glenn Ireton. general manager
of English-speaking operations with
Renaissance Films Distribution. Inc.. for the
last few months, has left the company. Ireton.
who previously had been with Warner
Bros, for many years, also had served as
publicity director for Canadian Iiiternational
Screen Productions during recent months.
THE IDEAL THEATRE CHAIRS
JOE HORNSTEIN has them
44 BOXOFFICE :
16, 1948

. . . Jerry
. . . Thomas
. . Weather
. . The
. . The
. . Max
. . Harold
. . The
. .
. . The
. . While
More Stockholders
File Warner Suits
NEW YORK—Two more Warner minority
stockholders, Annie Fastenberg and Kate
Levine, have filed suits in U.S. district court
against Warner Bros., United States Pictures.
Joseph Bernhard. Robert W. Perkins. Milton
Sperling. Harry M. Warner, Jack L. Warnei
and Morris Wolf.
Like two previous actions filed by Irving
W. Mencher and Anna Kassner. also minority
stockholders, the suit charges a conspiracy to
benefit United States Pictures to the detriment
of Warners.
Transatlantic Plans Four
By Hitchcock for WB
NEW YORK— Alfred Hitchcock and Sidney
Bernstein, partners in Transatlantic Pictures
Corp., have completed plans for their company
for the next three years. Hitchcock is
under a long term contract with Transatlantic
and he plans to alternate directing
pictures for this company with outside companies.
At least four such outside pictures
will be for Warner Bros, under a contract
recently negotiated.
"Under Capricorn," T:-ansatlantic film in
Technicolor, starring Ingrid Bergman, Joseph
Gotten and Michael Wilding, is nearing
completion in London and California. "I
Confess," another Ti-ansatlantic picture in
Technicolor, will be produced in Canada and
California starting in December. Other productions
to be directed by Hitchcock for
Transatlantic are "Dark Duty," based on the
novel by Margaret Wilson, and "The Spider
and the Fly," spy story built around actual
incidents of the last war, both in Technicolor,
Transatlantic pictures to be directed
by others will include "Jack Sheppard," the
story of the famous English highwayman,
and "Lorna Doone," based on the Blackmore
novel, both in Technicolor. All will be
released by Warner Bros.
New Envoy to India Talks
With Officials of MPAA
NEW YORK—Loy Henderson, ambassadordesignate
to India, had an informal discussion
of film problems with members of the
MPAA at the association offices late in the
week. An invitation for the conference had
been issued by John G. McCarthy, associate
managing director of the MPAA international
division.
Henderson said he considered American
films as "one of the most potent means we
have of creating understanding abroad of
the United States and its people."
Toddy Buys 11 Westerns
NEW YORK—Toddy Pictures Co. announced
the purchase of 11 western feature
negatives scheduled for national reissue releases
this year by Toddy Pictures. The
westerns are "Under Western Skies," "Riders
of the North," "Law of the Rio Grande,"
"Sons of the Plains," "A Man's Country,"
"West of Cheyenne," "Phantom of the
Desert," "Westward Bound," "Lonesome
Trail," "Code of Honor" and "Beyond the
Law."
BOXOFFICE :: October 16, 1948
NEWARK
.
por several weeks the Clarion Music Shop
has furnished a new intermission record
each week for the Clairidge Theatre, Montclair
Jack Barrett, manager of the
. . . Wellmont, Montclair, invited the parents of
four local boys attending West Point a;;
guests of the theatre during the showing of
"Beyond Glory" Wellmont tied in
with a local music shop on "Melody Time"
and "On an Island With You" using lifesize
posters on records and stills as window
di.splays in each case.
.
.
The Clairidge, Montclair, is running a
morning Halloween show for children in
conjunction with "A Date With Judy." Prizes
will be awarded for the best costumes
Morgan Conway, the screen's original Dick
Tracy, came from Hollywood to visit his
w-ife here lead of the Adams Theatre
in dispensiirg with vaudeville shows
because of musicians' demands has been followed
by the Earle Theatre in Philadelphia
Rosen has been doubling his duties
since Arthur Eichelbaum. Capitol assistant,
resigned to enter textile business . . William
.
Whingates, electrician at the Capitol,
returned from a month's stay at Seaside
Heights.
The Branford ran a sneak preview on
"Johnny Belinda" . Widenhorn,
manager, ran a cooperative campaign on
"Israel Reborn." documentary short, by announcing
the film in Jewish circles and
newspapers. The film was shown at the
Branford prior to the run in neighborhood
houses . permitting the Morris
Plains Drive-In on Route 10 will remain
open through November, according to Manager
J. L. Ellis.
. . .
Edward Lachman, president of N. J. Allied,
attended the National Allied convention
in Chicago ... In the opinion of Jack
Mantell, manager of the Lyric, Newark is
being affected by television and will continue
to be for some time, more than other
sections because of the proximity to New
York. The six television sets in the Novelty
Bar and Grill across the street from
the Lyi'ic are affecting theatre business
Mantell returned from a fishing trip to Cape
May, Belmar, Wildwood and Atlantic City.
.
The Astor Theatre has been taken over by
the Cinema Theatre Corp. and will operate
on the same policy, running weekends only
Arrants. former assistant at
the Ritz. Elizabeth, has been transferred to
the Eureka, Hackensack. No replacement
has been made Goldbaum, owner
of the Essex, has taken over management
of the house.
J. 'V. Stark, manager of the Regent, was
elected to the executive board of the Robert
Treat Boys club at a meeting of the Newark
Athletic club . . . The Regent is doing well
with trading card matinees, used as a border
for an attractive lobby display . . . Anna
Teratino is new cashier at the Embassy . . .
The theatre has scheduled an Italian show
for October 25.
Joseph George, manager of the Embassy,
was ill . . . David Mate, co-owner and manager,
spends most of his time at the Lyric
Theatre, Bound Brook . theatre has
started a new dinner set giveaway and in
.
a couple of weeks will commence cutlery
giveaways traveling with Gov.
Earl Warren, Lou Costello paid a surprise
visit to Jess Myers, manager of the Empire,
and made a personal appearance at the
theatre , lobby at the Treat is lined
with bingo games, toy pastry sets, modeling
sets and other toys.
Pigtail winners who appeared on the stage
at the Central October 9 received aristocrat
wallets as prizes. The contest was run for
children in connection with "The Big City"
starring Margaret O'Brien ... A local magician
who won a wide response for his performance
at the Regent also put on his acts
for juvenile audiences at the Cameo, South
Orange.
"My Father's House," Palestinian drama
with English-speaking titles which was
shown at the Hawthorne, won such a wide
response that two radio police cars were
obliged to handle the crowd in front of the
theatre. Joseph Geller, manager, in arousing
advance interest contacted synagogues,
Jewish fraternal and trade organizations as
well as local branches of the Hadassah, the
Pioneer Women's Organization for Palestine,
The Hawthorne
and the Zionists . . . ran a special kiddy show as a Columbus
day attraction.
SRO Holds 3rd Sales Meet
In Pittsburgh Oct. 16, 17
PITTSBURGH—Sidney Deneau, assistant
general sales manager of SRO, will preside
over the eastern divisional sales meeting at
the William Penn hotel Saturday and Sunday
(16, 17 1. This is the third in a series
of four SRO sales meetings. Deneau also
presided over the first, for the midwestern
division, in Chicago October 8.
Milton Kusell. vice-president in charge of
domestic and Canadian sales, presided over
the southern divisional sales meeting at the
Jung hotel. New Orleans, October 14, 15.
Henry G. Krumm, southern division manager:
Alfred Delcambre, southwest district
manager, and all southern sales representatives
attended the two-day meet. A fourth
meeting, for the western division, will be
held shortly.
Others who will attend the eastern meeting
are J. E. Fontaine, eastern division manager:
Saul J. Krugman, Atlantic States district
manager: Tom Duane, New England
district manager: J. J. Oulahan, central states
district manager, and all eastern sales representatives.
Heads Westrex Corp.
NEW YORK—P. R. Lack, a member of the
board of directors for Westrex Corp., subsidiary
of Western Electric Co., was elected president
of Westrex at a meeting of the board
October 13. Lack will succeed T. K. Stevenson
who resigned as president and director
effective December 1. G. I. Best was elected
a director to fill the vacancy on the board
caused by Stevenson's resignation.
Gulistan Wilton Theatre Carpet
JOE HORNSTEIN has it!
45
I

: October
Theatre Video to Lead
SMPE Opening Session
WASHINGTON — Problems of presenting
television in theatres will highlight the first
session of the 64th semiannual convention of
the SMPE which will start October 25 at
the Hotel Statler and continue through October
29.
On Tuesday morning projection problems
will be discussed from several angles. The
afternoon will be devoted to recording sound.
More recording and some printing problems
will feature the Wednesday morning session.
Thursday will be devoted to 16mm printing,
lenses and other technical matters, and on
Friday there will be a number of papers on
medical and industrial application uses for
high speed photography.
The semiannual banquet will take place
Wednesday night at 8 o'clock, following a
cocktail party.
The theatre television discussion Monday
afternoon (25) will be presided over by Loren
L. Ryder. Eric Johnston was to have spoken,
but he called off the engagement. Ralph
B. Austrian will lead off the television discussion
with a talk on "Effects of Television
on Motion Picture Theatre Attendance." This
will be followed by a demonstration of largescreen
television by Roy Wilcox and H. J.
Schlafly of 20th Century-Fox. Richard Hodgson
of Paramount will describe the receiverto-film
television technique developed by
Paramount. Then there will be two papers
on the technical phases of this form of television
use. One will be "Equipment for Television
Photography," by R. V. Little jr. of
RCA Victor, and the other will be "Television
Recording Camera Equipment," by J.
M. Wall. The session will wind up with a
paper on new developments in cadmiummercury
lamps and other vapor and gas-discharge
lamps, by E. W. Beggs of Westinghouse
Lamp Co.
The remainder of the program follows:
MONDAY NIGHT
Low-Cost 16mm Projector with High Quality Perlormance,"
F. C- Talley, Connecticut Telephone
and Electric Co.
"Light and Optics in Motion Picture Projection,"
C. G. Ollinger and E. R. Geib, National Carbon
Co.
"Progress Report of the National Advisory Committee
lor Nitrate Film-Vrfull Test," I. W. Cummings
and others. National Archives-
"PossibiUties ol a Visible Music." R. K, Potter, Bell
Telephone Laboratories-
"Seivice Training Program Overseas," E. W. Mc-
Clelldn jr., Westrex Corp.
"16mm Heavy-Duty Projector," E. C. Fritts, Eastman
Kodak.
"Optimum Performance of High-Brightness Carbo
Arcs
and F. T. Bowditch, National
Carbon
"Iniluence of Carbon Cooling o the High-Current
Carbon Arc and Its Mechanis
kelburg. Electrical Research
,," Wolfgang FinoTid
Development
Laboratories.
"Air-Borne Contamination and Their Controls in the
Motion Picture Field," L. S. Green.
"New Theatre Sound-Amplifier System," O. C. Johnson,
Westrex Corp
TUESDAY AFTERNOON
"Synchronous Disk Recorder lor Motion Picture Production,"
J. L. Peltus, RCA Victor.
"Synchronous Disk-Recorder Drive," C. C. Davis
Western Electric-
Business Session, Loren L. Ryder, presiding.
"Direct Positive Variable-Area Recording with the
Light Valve," L, ,B. Browder, Western Electric,
"Direct Positive Variable-Density Recording with the
Light Valve," C, R, Keith and Vincent Pagliarulo,
Western Electric,
irding Machine," G, R Crane,
Speed Control," A, L, Holcomb, Western
WEDNESDAY MORNING
"Recording Equipment Throughout the \
R, E
Warn, Westrex Corp
"Increased Noise Reduction Through Use ol Delay
Networks in Sound Film Recording," I. R, Whitney
and I- W, Thatcher, Sound Services,
"High-Quality Recording Electronic Mixer," Kurt
Singer, RCA Victor
New De Luxe Sound-Recording Equipment and Its
System Applications," F, L, Hopper and E, W
Temphn, Western Electric,
Effects ot Time and Temperature on the Contact
Printing ol Magnetic Recording," S, W. Johnson,
RCA Victor.
WEDNESDAY EVENING
Cocktail Parly and Semiannual Banquet.
THURSDAY AFTERNOON
"Commercial Cine Laboratory—A Design lor Economy,"
Allan Haines and D. P. Boyle, Pathe Laboratories,
"35mm to 16mm Sound-Reduction Printer," C W,
Clutz and J G, Streilfert, Eastman Kodak,
"Zero-Shilt Test for Determining Optimum Density in
Variable-Width Sound Recording." C H, Evans
and R, C, Lovick, Eastman Kodak,
Report ol the Sound Committee, L, T, Goldsmith,
chairman,
"Test-FUm Calibration—Proposed Standards," F, J.
Pfeilf and E, S, Seeley, Altec Service Corp,
THUHSDAY EVENING
Visit to Naval Photographic Center
"A High-Speed Telephoto Lens," F, G, Bo
search and Development Laboratory,
"New Series of 16mm Camera Lenses,"
Kingslake, Eastman Kodak,
"Devices and Gadgets lor Special Processes
Norling, Loucks & Norling Studios,
"Double Film Attachment and Loop Adapte
matic Rewind lor d Re-Recorder, and P
Conversion Parts lor a Re-Recorder," B, [
Westrex Corp,
"Recirculation of Processing Solutions," John
Stolt, Eastman Kodak
FRIDAY MORNING
"Design Problems in Rotating Prism Camera," J
Waddell, Bell Telephone Laboratories
"Motion Picture Photography m the Ultra High S[
Range," Brian O'Brien and G, G Milne, Inst
ol Optics, University ol Rochester
"35mm Magazine lor Film Recorders," C, E, Little,
RCA Victor,
"Recent Developments in Color Sensitometry," M, H,
Sweet, Ansco,
"Procedure lor Producing a Metallic Salt Sound
Track on 16mm Ansco Color Film," John L, For-
Autoh-PuU
Petty,
"Lenses lor High-Speed Motion Pictun
Alan A Cook. WoUensak Optical Co,
"Methods of Analyzing High-Speed Photographs,"
W S Nivison, Recordak Corp
FRIDAY AFTERNOON
"New Developments in X-Rav High-Soeed Motion
Pictures," C, M, Slack, L. F, Ehrke, C, T, Zevales
and D, C, Dickso.n, Westinghouse Electric Corp,
"Use of High-Speed Photography in the Army Air
Forces," E. Andres, Wright Field,
"High-Speed Photography in the Automotive Industry,"
R- O, Painter, General Motors Proving
Ground.
"Application of High-Speed Photography at US
Ordnance Laboratory," Max Beard
"Control Unit lor the Fastax Camera," L L, Neidenberg.
Industrial Timer Corp,
Film Club Adds Members
NEW YORK—The Foreign Films Movie
Club, Inc., which recommends international
films and documentaries to its membership,
has passed the 10,000 member.ship mark.
Arthur Davis, president, said.
Loren Ryder Awarded
Presidential Citation
NEW YORK—Loren L. Ryder, head ol
Paramount studio sound department and
president of the SMPE, has been awarded
a Presidential citation "for outstanding contribution
to the war effort." Pi-esentation of
the war-navy certificate of appreciation was
made on behalf of President Truman by Brig.
Gen. Leroy H. Watson and Rear Adm. Paul
Hendren in a ceremony at Royce Hall, University
of California.
Early in the war. Ryder's office became a
clearing center for technical ideas and research
personnel. When he was appointed
consultant to the Washington office of the
national defense research committee and office
of scientific research and development,
he supplied men and ideas to the sound
laboratory at San Diego, the cyclotron laboratory
in Berkeley, the submarine laboratory
in New London and the radiation laboratory
at Massachusetts Institute of Technology.
MPEA Directors Discuss
French Quota Problems
NEW YORK—The Motion Picture Export
Ass'n directors discussed the French distributors'
quota on dubbed films, which is limited
to 121 features under the Franco-American
agreement, at a meeting at the Harvard club
October 11. The foreign managers also considered
pooling their excess censorship visas
for films not yet released over a four-year
period.
The members also heard a further report
from Irving Maas, MPEA general manager,
on his I'ecent trip to eastern Europe. Charles
Mayer, MPEA managing director for Japan
and Korea, who gave a talk on that territory
at a meeting the previous week, answered a
series of questions on Japan. Francis S.
Harmon, MPEA vice-president, presided.
British Producers Argue
With Unions Over Costs
LONDON—The British Board of T:-ade,
film producers and unions are in a tangle
over control of production costs that will
have to be solved soon. It came about when
the trade board discovered that mounting
costs meant that British producers would
have to count on the foreign as well as
local market to show a profit.
Now the producers want figures on individual
film costs they have submitted to
the board to be kept secret, especially from
the unions, and the unions aren't willing to
negotiate without knowing the production
costs. Unless there is a compromise, the
trade board's inquiry into costs will come to
a dead stop.
Odeon Theatres Meeting
In London October 27
LONDON— J. Arthur Rank's Odeon Theatres,
Ltd., will hold its annual stockholders
meeting at the Dorchester hotel October 27.
The stockholders will re-elect directors
and fix auditors' fees in addition to taking
action on the annual report and confirmation
of the cumulative preferred dividetid
and interim dividend on common shares.
46 BOXOFFICE
:
16, 1948

: October
^
NEWS AND VIEWS THE PRODUCTION CENTER
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager)
Darryl Zanuck Named
1948 Man of the Year
HOLLYWOOD—In ceremonies to be staged
December 13 at the Biltmore Bowl. Darryl P,
Zanuck, 20th Centm'y-Fox production chief,
will be named Man of the Year by the Beverly
Hills B'nai B'rith lodge, in recognition
of his contributions to interracial understanding,
his record of military service and
his "creation of many notable humanitarian
motion pictures." The B'nai B'rith awards
committee which selected Zanuck comprises
Sid Rogell, Charles Goldring, Judge Stanley
Mosk and Ed Gray. The Man of the Year
for 1947 was Al Jolson.
A Presidential citation for "outstanding
contribution to the war effort" was made to
Loren Ryder, head of the Paramount studio
sound department, by Brig. Gen. Leroy H.
'Watson and Rear Adm. Paul Hendren on
behalf of President Truman. During the war
years Ryder was a consultant to the office
of the national defense research committee
and the office of scientific reseach and development.
With proceeds earmarked for construction
of a new clubhouse, the American Legion's
Paramount Post 557 will stage a Hi-Jinks
frolic October 23. Since its organization the
post has been without a permanent headquarters.
Eleven new volunteers have been added to
the roster of players enrolled in Camp
Shows—the Hollywood Coordinating Committee
veterans hospital program of star visits
to the war-wounded. Newcomers include
James Craig, Audrey Totter, Eddie Bracken,
Nina Poch and Janis Carter, Burl Ives. Lon
McAllister, Edmond O'Brien, 'Virginia O'Brien,
Danny Thcmas and Marie McDonald. The
players' visits are part of a two-month program,
the goal of which is to dispatch a
minimum of 50 name players to the 107 hospitals
on the 'Veterans administration circuit
by Thanksgiving.
PFC Hollywood Office
HOLLYWOOD—Named Hollywood directer
for the Protestant Pilm Council, which is establishing
permanent headquarters here, was
Oren W. Evans, veteran industrial relations
executive. He will carry out the PFC's program
of assisting and encouraging filmmakers
in the production of pictui'es with religious
and other constructive themes, as well as
producing its own films. Paul P. Heard is
national executive director.
BOXOFFICE :
Writers Pick Committee
For United Appeal Drive
HOLLYWOOD—To function on a studioby-studio
basis, the Screen Writers Guild has
set up a special committee which will sparkplug
the organization's participation in the
fourth annual United Appeal campaign. The
group, of which Arthur Sheekman is chairman,
will function at Columbia, Eagle Lion,
Metro. Paramount, RKO Radio, Republic,
20th Century-Pox, 'Universal-International,
Warners and among freelance scriveners.
Nurses and first aid men, lATSE Local 767.
scheduled a dinner dance October 16 to raise
necessary money for its welfare fund. Slated
to make p. a.'s were film personalities including
John Garfield, Gregory Peck, George
"Gabby" Hayes, Andy Devine and Alfonso
Bedoya.
Mounties to Be Filmed
By 20th-Fox and MGM
HOLLYWOOD—There will
be no shortage
of celluloid concerning the activities of Canada's
justly celebrated Mounted, Police if
plans now being pursued by two major companies
bear fruit dm-ing the 1948-49 season.
Metro has dispatched Pi-oducer Sam Marx
to Ottawa. Royal Canadian Mounted Police
headquarters, to uncover story material and
to shoot a 16mm record of that law enforcement
agency's training school activities,
all of which will be developed along semidocumentary
lines.
The mounties also are due to be glorified
by 20th Century-Pox in an opus announced
for its 1948-49 lineup. Titled "Royal Canadian
Mounted Police," it is slated for production
by Samuel Engel, also as a semidocumentary.
Screen Guild Leases Space
At Republic for 3 Films
HOLLYWOOD—In order to provide shooting
space for a portion of Screen Guild's expanded
schedule, the company's president,
Robert L. Lippert, has arranged a rental deal
with Republic whereby three upcoming SG
films will be produced on that valley lot. The
pictures are: "I Shot Jesse James," "Oomo"
and "Roaring Wheels."
Arrangement is the second of its type set
by Republic in recent years. The company
recently leased shooting space and offices to
Hunt Stromberg, United Artists producer, who
tilmed "Too Late for Tears" there.
Wilder Signed Again
HOLLYWOOD—Beginning his 13th year on
the lot, Billy Wilder has been given a renewal
of his Paramount directorial ticket.
Producers Consider
Video Association
HOLLYWOOD—Plans to establish the
United Television Producers Ass'n, with policies
and aims in the video field which would
parallel those pursued in filmdom by the
Motion Picture Ass'n of America, are being
mapped by west coast producers of both
live and film television programs. A policy
of self-censorship and formation of a committee
to bargain with the lATSE and other
crafts concerning wage scales and working
conditions are among the first actions which
will be undertaken when UTPA's formative
details have been completed.
Slated to attend the initial organizational
meeting were representatives of video
units including Jerry Pairbanks, Rudy 'Vallee,
Hal Roach. Carl Dudley, Jack Chertok,
David O. Selznick. Edgar Bergen, John Pord,
Merian C. Cooper and others who are either
already active in the video field or have
disclosed plans for entry therein in the near
future.
In the tradition of all Hollywood glamor
openings, stars, klieg lights and autograph
hounds were on hand when actor 'Victor
Mature opened his new television equipment
distributing company in West Los Angeles.
Among the stars attending were Lizabeth
Scott, Richard Widmark, Sonny Tufts and
Matme himself, plugging his "'Vic Mature
Television" venture.
Largest video deal to be consummated in
recent months, involving an outlay of more
than $2,000,000, has been set by Marshall
Grant-Realm Productions with the American
Tobacco Co. First television film series
ever contracted directly by a commercial
sponsor, the commitment calls for the Grant
company to turn out 156 pictures during
the next three years. The series will comprise
weekly half-horn- shows based upon
classic and modern short stories, with established
Hollywood players undertaking the
acting assignments.
Paul Raibourn, Paramount vice-president
in charge of television, was one of five video
experts who appear.ed on a "Town Meeting
of the Air" program October 12 to discuss
"How Will Television Affect Motion Pictures?"
Broadcast over the ABC network,
the show also featured Producer-Director
Rouben Mamoulian; Walter Abel, chairman
of the Screen Actors Guild's television committee;
Mark Woods, ABC president, and
James H. Carmine, vice-president of the
Phiico Corp.
16, 1948 47

, ._.
f
"
I
Cleifers
STUDIO PERSONNELITIES
Metro
vrite the score ior
Loonouis
Independent
Manning Post ol Al Rogell and Gibraltar Productions
have borrowed GUY MADISON and CATHY
O'DONNELL from David O. Selznick to play the
romantic leads in "Shadow ot Time "
Metro
LOUIS )OURDAN has been borrowed from David
O. Selznick to co-star with Jennifer Jones in "Madame
Bovary," which will be produced by Pandro Berman
and directed by Vincente Minnelh, CHRISTIAN
KELLEEN, Swedish screen actor, has been borrowed
from Selznick to play one of the four leading men
opposite Jennifer in the picture
Universal-International
DANE CLARK checks in on loar
for the top spot in Maxwell Shane
Dukes."
Meggers
Warners
5 Amboy
Columbia
SEYMOUR FRIEDMAN will direct the Warner Baxter
starrer, "The. Devil's Henchmen," for Producer
Rudolph Flothow.
NORMAN FOSTER has been set to direct "Lona
Hanson," starring Rita Hayworth.
Independent
Edward Small has signed JOE NEWMAN as director
for an untitled western which deals with the
southwest territory cmd will star George Montgomery.
Metro
PANDRO S. BERMAN has been set to produce
"Battleground," the story of the American defense
of Bastogne. toplining Robert Taylor, Van Johnson,
John Hodiak, Keenan Wynn and Ricardo Montalban.
Screen Guild
RAY TAYLOR directs the Lash La Rue-Fuzzy St.
John starrer, "Son of Billy the Kid," for Producer
Ron Ormond.
20th-Fox
has inked ry! F. Zanuck JULES DASSIN to
Mature starrer, "Thieves' Market,"
Options
:ing
Columbia
JOHN IRELAND is set for one of the leads in "The
Doolin Gang," high-budget western being produced
by Harry Joe Brown as a starring vehicle for Randolph
Scott. NOAH BEERY JR. was signed for an
important supporting role in the film, under the
direction of Gordon Douglas for Producer Harry Joe
Brown.
Character actor LLOYD CORRIGAN draws a featured
part in the Arthur Lake-Penny Singleton starrer,
"Blondie Hits the Jackpot," with Ed Bernds
directing for Producer Ted Richmond. Child actress
ANN CARTER has been inked for an important role.
JON HALL has been set for the top role in the
Sam Katzman production, "The Mutineers," with
Jean Yarbrough directing
Monogram
Important roles in the Roland Winters starrer,
"The Feathered Seroent," have been assigned to
NILS ASTHER, MARTIN GARRALAGA, BEVERLY JONS
and CAROL FORMAN. William Beaudine directs
for Producer lames S. Burkett.
Braadway stage star, JOEL MARSTON, was inked
to a long terra contract by Steve Broidy and makes
his screen debut in "Bad Boy," toplining Audie
Murphy, Jane Wyatt and James Gleason. DICKIE
MOORE has been inked for a supporting role.
New cast assignments for the Rod Cameron-Gale
Storm topliner, "Sla-mpede," are JOHN MILIAN, TED
ELLIOT, JACK PARKER, LOUISE VOLDING, JONO-
THAN HALE, CHUCK ROBERTSON, STEVE CLARK
and KENNE DUNCAN. Lesley Selander directs for
Producers John C. Champion and Blake Edwards.
Finol castings for Windsor Pictures' Guy Madison-
Rory Calhoun starrer, "When a Man's a Man," include
OUEENIE SMITH, JASON ROBARDS and
GERTRUDE ASTOR.
Paramount
ROLAND CULVER, Enqlish character actor, has
been cast as the Grand Duke Maximilian m the
Bob Hope starrer, "Easy Does It." Alexander Hall
directs for Producer Edmund Beloin
PEDRO DE CORDOBA has been pacted for "Samson
and Delilah,"
STERLING HAYDEN stars with Dorothy Lamour and
Dan Duryea in "The Betrayal."
HUME CRONYN has been inked for an important
role in the Bing Crosby starrer, "Top o' the Morning."
RKO
WALLACE FORD has been inked for a lop role in
the Robert Ryan starrer. "The Sel-Up." GEORGE
TOBIAS and ALAN BAXTER were handed top supporting
roles in the picture. RichcTrd Goldstone proand
Robert Wise directs.
Child actor PETER MILES he been inked to play
the part of Randall McCoy
"Roseanna McCoy." Broad-
BASEHART has been signed I
Hatfield in the Farley Grang
Irving Reis directs.
SRO
Samuel Goldwyn's
ay actor RICHARD
r the role of Mounts
-Joan Evans starrer
RICKY SOMA, whose portrait on the
of Life
attracted David
been
given a seven-y acting contract by that prod'
TORBEN MEYER has b
part in the Betty Grabl
From Bashful Bend," a Prest
20th-Fox
pacted _ character
Beautiful Blonde
Sturges production
United Artists
MAE MARSH and WILLIAM WRIGHT have featured
roles in Producer Harry Popkin's "Impact," directed
by Arthur Lubin.
Universal-International
MARJORIE MAIN and PERCY KILBRIDE, Ma and
Pa Kettle in "The Egg and 1," have been set for
the same roles in "Ma' and Pa Kettle." RICHARD
LONG will again play the role of the Kettles' oldest
son. Charles Lamont is slated to direct for Producer
Leonard Goldstein. Brecher Productions signed
LANNY REES to play William Bendix's son in "The
Life of Riley."
MILBURN STONE has been inked lor a featured
Carlo-Howard Duff starrer,
role in the Yvonne De
Calamity Jane and Sam Bass." George Sherman
directs for Producer Leonard Goldstein.
Scripters
Film Classics
DON MARTIN has been engaged to wr
screenplay of "Chinese Blue," novel by Flo
Sandy Mock, lor MRS Productions
Story Buys
Film Classics
MRS Pictures has acqu
ne Flora and Sandy M
or the second of their Inne
screen rights to
'Chii Blu
productic
Paramount
for an Eye," original story by Lee Horbeen
purchased and assigned to Endre
production.
Zolotow's story of a 6-year-old who grows
among cab performers. "Little Boy Blue,
been purch and assigned to Richard Berger
production,
enplay.
:hard English will write the
Technically
Metro
PRESTON AMES has been set as art director on
"The Greal Sinner." PAUL ELBOGEN, European
author and educator, has been signed as technical
adviser. HAROLD KREBS has been assigned to the
same picture as film editor
HANS PETERS has been assigned as art director
for "Vespers in Vienna," George Sidney directing,
lack Cummings producing.
Art director assignment on "Forsyte Saga" has
been set for DANIEL CATHCART.
WILLIAM KAPLAN has been named production
manager on the Technicolor musical, "Neptune's
Daughter" JACK GREENWOOD has the assistant
director
spot.
Monogram
Paul Short has inked KARL STRUSS as head
cameraman for "Bad Boy," directed by Kurt Neumann.
Production crew on the production includes
TED HOLSOPPLE, art director; CLARENCE MARKS,
dialog director, cmd EARL SITAE, mixer
Paramount
Veteran cinematographer LEE TOVER has been
assigned as director of photography for the Hal
Wallis production, "Bitter Victory"
RKO
Samuel Goldwyn has inked LEE GARMES to a
term pact as director of photography. His first
lensing assignment will be "Roseanna McCoy "
20th-Fox
LELAND FULLER has been tabbed as art director
My
rything," with Lama
liley starrer, "Yo\
Trotti producing.
United Artists
Producer Stanley Kramer has signed CLEM BEAU-
CHAMP as production manager on Screen Plays'
"Champion," starring Kirk Douglas.
Universal-International
WILLIAM
director assignments go
Assistant
HOLLAND and RONNIE RONDELL fo
Riley," FRED FRANK and GEORGE LOLLIER for
"The Amboy Dukes," and JOHN SHERWOOD, LLb
WARNER and TOMMY SHAW for "Calamity Jane and
Sam Bass." MILTON CARRUTH and TED KENT have
been assigned as film editors on "The Life of Riley"
and "The Amboy Dukes," respectively.
Producer Will Cowan has set CHARLES VAN
ENGER to lens two three-reel westerns, "Sun in the
Sky" and "Cheyenne Cowboy."
Warners
NORMAN STUART was named dialog director on
the Michael Curliz production, "Flamingo Road."
Jerry Wald produces
BRAD EVANS, stage actor, makes his film debut
m a dramatic role in Jerry Wald's "Task Force,"
starring Gary Cooper and Wayne Morris. Delmar
Daves directs.
DOROTHY ADAMS j.
portray the role of Ale
Enright is the director
TON HALE and JACK MOWER
the cast of the Errol Flynn-AIe
rrs the cast of "Montana" to
IS Smith's housekeeper. Ray
FORREST TAYLOR, CREIGHbeen
added to
ith starrer.
1
Additions to the Joan Crawford-Zachary Scott-Sydney
Greenstreet starrer, "Flamingo Road," include
MORGAN FARLEY, JOHN GALLAUDET, TRESTON
COFFIN, VkHLLIAM N. RAILEY and FRANK CADY.
KENT SMITH and JANIS PAIGE have been assigned
leading
Producer
Richard Bare
directs for Saul Elki
BILL GOODWIN celebrates tenth anniver;
on the screen by porlraYing novie produce
the Dennis Morgan. Jack Cc
Guys th David Butle
1 signed for i
FRANK CADY has i
star:
reefing.
d Butler directs.
An important role in the Joel McC: 3-Virginia
Mayo starrer, "Colorado Territory,' been
Walsh megs
assigned
to JAMES MITCHELL. Rac
Producer Anthony VeiUer.
for
Title Changes
Film Classics
Monogram
Roland Winters starrer, "Charlie Chan in
)," has been retagged THE FEATHERED SER-
the forthcoming Bing Cr.
Paramount
ING nond Haystack," is TOP O'
Screen Guild
ROARIN' WHEELS is the new handle foi
Wheels"
Universal-International
LIVE TODAY FOR TOMORROW is the ri
for the Fredric March starrer filmed a
shown as "An Act of Murder."
Open Broadmoor Theatre
COLORADO SPRINGS—The Broadmoor
Theatre, located in the Broadmoor hotel here,
has been opened to the public. New projection
and sound equipment has been installed.
One performance is given nightly. The downtown
price scale is in effect at the house.
Bing Seeks Tele Station
TACOMA—Bing Crosby has asked permission
from the FCC to build a television broadcasting
station here. Everett Crosby, his
brother, says. Bing also is reported interested
in Spokane and Yakima outlets.
C. D. Bell Returns to Florida
IVIILL VALLEY, CALIF.—Chester D. Bell
has given up the manag-ership of the Sequoia
Theatre here because of the lack of housing.
Bell said that since housing for his family
was not available here he would return to
his home in Florida.
48 BOXOFFICE : : October 16, 1948
i

wants
Studio Employment
Touches Low Point
HOLLYWOOD—Reflected in figures compiled
by the California Labor Statistics department
is concrete evidence of Hollywood's
production slump and accompanying downward
spiral in studio employment. The film
colony employment index for August tapered
off to 69.8 per cent, as compared to a normal
of 100 per cent for the year 1940, and several
points off the 77.2 per cent carded for
July. Average weekly pay checks for August
were $94.54, more than three dollars under
July's average of $97.85.
Studio technicians, laborers and other employes
continue to earn nearly 60 per cent
more weekly than during 1940, however, the
statistical report revealed, with a 159.8 average.
This nevertheless is well under the altime
high recorded in August 1947 of 221
per cent.
Huddles between the lATSE and the major
producers, suspended some weeks ago,
concerning new contracts calling for costof-living
wage increases, are expected to be
resumed wathin the next few days. Charles
Boren. labor liaison executive for the Ass'n
of Motion Picture Producers, has returned
from a vacation, and Richard 'Walsh, lA
president, is due in shortly. Upon his arrival
a date will be set for renewing the conferences.
Implementing clauses in the Taft-Hartley
law, the National Labor Relations Board has
handed down a cease-and-desist order allowing
members of the Independent Makeup
Artists and Hair Stylists Guild to function
at 'Wilshire Pictures and Screen Features,
independent production companies, without
discrimination against them by the employers
or pressure from the lATSE Makeup
Local 706. The independent guild had filed
charges with the NLRB contending that,
although Local 706 had contracts with
neither company, the lA group was attempting
to take over jurisdiction.
Representatives of the production units,
and both unions signed the stipulations
which brought about the settlement.
500 Navajos Earn $12,500
For Work in AA Feature
CHINLE, ARIZ.—Five hundred destitute
Navajo Indians in northeastern Arizona
earned a total of $12,500 during a five-day
period in September for appearing in "When
a Man's a Man," which is being filmed near
here by Allied Artists.
At the .same time, Cecil Sandoval, Navajo
war hero and holder of two Silver Stars and
five Purple Hearts, was signed by Frank Melford
and Julian Lesser for an important role
in the film. Sandoval was discovered by Director
John Rawlins.
Polio Plea by Child Star
HOLLYWOOD—For the second consecutive
year Metro's Margaret O'Brien has been
chosen by the National Foundation of Infantile
Paralysis to make its 1949 nationwide
appeal. The short, starring the child actress,
will be shown in more than 17,000 theatres
prior to and during the annual March of
Dimes campaign.
THE Hollywoodlands, where paradoxes
MNflourish like the proverbial bay tree, now
comes to light a new higli in absurdity.
The Motion Picture Industry Council recently
was organized for the purpose of
furthering the overall public relations status
of filmdom through the cooperative efforts
of the top talent guilds, most of the studio
unions and the major companies' executive
hierarchy, all of whom banded together to
plan ways and means of jointly offsetting
the increasingly unfavorable viewpoint held
by a substantial segment of the public as
concerns the motion picture business. Dore
Schary, Metro's vice-president in charge of
production, is chairman of the organization,
with Ronald Reagan, vice-president of the
Screen Actors Guild, serving as vice-chairman.
Members of the MPIC also include
representatives from the Screen Directors
and Screen Writers Guilds and the Hollywood
AFL Film Council, which in itself comprises
21 major film unions.
There is hardly an organization or an individual
connected with the MPIC that does
not employ the services of one or more press
agent.s—be they studio affiliated or of the
catch-as-catch-can variety. For example, the
SAG can attribute no small part of its
highly-respected and influential position lo
the sensible and effective efforts of Buck
Harris, its public relations director—who also
beats the drums for the Hollywood AFL
Film Council. And Schary always has been
a sincere believer in press agentry, having
had at his command the facilities of the respective
departments of the various studios
with which he has been connected and. additionally
having had access to the tender
activities of Handsome Henry Rogers, one
of the more opulent of the free-lancers.
Yet Hollywood reporters, seeking information
about the plans and activities of MPIC
—an organization dedicated to furthering
the industry's public relations—discover:
MPIC has no press department.
Casting note:
Yvonne DeCarlo is "Calamity Jane" in
Universal-International's "Calamity Jane
and Sam Bass." Jane Russell is "Jane" in
Paramount's "The Paleface." Doris Day is
"Jane" in Warners' projected "Calamity
Jane."
Soon a cinematic claim to fame can be
made by the actress who never delineated
"Calamity Jane."
One of the most impressive pieces of promotional
literature to come to attention in
many months is that issued by Columbia to
advance the commercial potential of its current
"The Loves of Carmen."
Adhering to the new trend in such issues,
the brochure is made to resemble a slick
Willows Job Progressing
WILLOWS. CALIF.—Mario Menconi, manager
of the Rialto Theatre, said that the
Berlinger Construction Co. crews had begun
concrete and wall erection at the new theatre
now under construction here.
magazine and is titled "Movie of the Month."
A 24-page affair on expensive glossy stock,
it is lavishly illustrated in color, well-designed
and beautifully printed, and goes
even to the length of providing some interesting
reading through special articles
relating to the picture, the personalities connected
therewith, and other cinematic tidbits.
The high cost of preparing and printing
the magazine is immediately obvious—and
therein is an encouraging and salubrious ray
of sunshine among the clouds of near-hysterical
economies. It demonstrates that one
company, at least, has the courage to shoot
the works when it knows that it has a thoroughly
excellent picture, one with unusual
commercial possibilities.
More of such courage and a few more
dollars devoted to comparably effective merchandising
of good pictures would be a sizable
step away from the boxoffice slump from
which stems the gloom engulfing all branches
of the industry. And—despite public opinion
to the contrary—Hollywood still is making
many good films.
>
"LONDON EXPRESS WRITER
SEZ RANK VERY HARD UP"
—Tradepaper headline.
Cheerio, J. Arthur, old boy—things are
[ough all over. The American industry, too,
is dotted with bigwigs who are down to their
last forty million.
According to Time magazine. "Fred Allen
gloomily considered his next trip to Hollywood:
Once every four years or so someone
.
calls me up and asks me to do a picture.
Four years are up and I suppose it's time
. . . They've all been bad so far . . Let's
face it. I've never been any good in pictures,
but if tthe studio
I to do it . ."
.
Careful perusal of tradenews of recent
months fails to unearth the slightest suspicion
of evidence that any film-maker :s
considering a feature starring Fred Allen,
whose acrimonious observations anent Hollywood
have always been to the forefront
of smart-aleck, bite-the-hand-that-feeds-you
attitudes. And, considering the entertainment
and commercial values of the last
feature that starred the droopy-faced comedian—spare
the mark—it seems a reasonable
assumption that no producer in his right
mind is going to twist Allen's arm in a desperate
effort to have him again face the
cameras.
>
Paramount is planning to star Alan Ladd
in "Dead Letter," which accords those with
a low opinion of Ladd's tempo as an actor
an opportunity for some pornographic paraphrasing.
Marcel Cerissa Manager
MERCED. CALIF.—Marcel Cerissa has
been named manager of the Strand Theatre
here to succeed Don L. Nichols, who was
transferred to Lindsay to take over management
of a T&D circuit house there.
BOXOFFICE :: October 16. 1948 49

How
: October
^(UtcCcM ^C^tWt
THE BIG NEWS STORY of the week has
been the publication of the consolidated
accounts of the J. Arthur Ranlc Organization.
In previous years the several major
companies which form tlie bedrock of JARO,
Ltd.. Irave rendered their accounts separately
and at different times. This year-, for the
first time, they are published together and
accompanied by a 12.000-word statement by
J. Arthur Rank in the form of a report to
his shareholders.
The main features of the balance sheet
are that the total assets of the companies
concerned are listed at $267,236,000 and that
their trading profit for the year was 23,-
632,000 pounds. Overdrafts and bank loans
to the combined companies total 52,000,000
poimds and among the figures given for
assets is included an estimate of $48,000,000
for unreleased and uncompleted films. This
last figure is the one which is subject to
most searching scrutiny as it is obviously a
very difficult thing to estimate the gross of
any picture before it hits the world's screens.
In the present case it seems a moderate
estimate as on a quick count the producing
companies have approximately 33 pictures
either on the shelves of their distributors,
awaiting first showing, or actually in production
at the moment. This figure applies
to those films which have not been seen
in Britain; to this must be added some 15
more films which have been seen in England
perhaps and partly released, but have
not yet been shown in any overseas market.
On this basis, although it may be a gamble
to set these properties at a figure of $48.-
000.000 it should be remembered that with
1.496 cinemas under his control in various
parts of the world Rank is moderately sure
of getting the most out of any picture produced
by one of his companies.
ONE OF THE MOST interesting features of
the consolidated balance sheet is the long
statement from J. Arthur Rank in which he
sums up the past and probable future of
many of his companies. Among the statements
made therein is one which obviously
reflects a new policy on the part of the organization
about American release. It will be
remembered that for some years past the
organization has backed the production of
many top-budget pictures which were aimed
deliberately at the U.S. market. In .some
cases these films have been made by directors
who have had no previous experience
in that capacity.
, this is changed is
reflected in the statement by Rank: "Until
a producer or director has proved his worth
he makes our smaller pictures and as he
shows his ability he has increasing opportunities
to make larger and more important
pictures. This policy may cause us on occasion
to lose the services of a potentially
valuable person who is not prepared to move
forward .slowly. We appreciate that we run
this risk but I am satisfied that our policy
leads to stability in the organization and
eliminates unnecessary risks." That accounts
for the big-budget picture being now almost
a thing of the past and explains why only
producers of proven calibre, such as Sydney
Box or the Cineguild team, are making pictures
at a cost in excess of $1,000,000. His
By JOHN SULLIVAN
views on the American market can be seen
in the further quote; "We do not intend to
embark upon the production of a film in
which we cannot see, based on our past experience,
a reasonable opportunity of recovering
its cost in this market and the overseas
markets which are available to us."
The distribution of the consolidated accounts
was a good piece of public relations.
All journalists were warned well in advance
that copies of the balance sheet would be
with them at 4; 15 p. m. which allowed the
national newspapers to have their financial
experts on hand for analysis. Generally
speaking, the lay press gave the accounts
favorable mention, the notable exception
being the Daily Express which, in pursuit of
its professed anti-Rank policy played up in
headlines the $52,000,000 bank loans.
Another tactic adopted by the Daily Express
was to take portraits of two almost
unknown starlets and print them with the
caption; "Some of the visual assets of the
Rank group." This was presumably because
at the back of the financial statement of
the consolidated accounts there was printed
portraits of 80 contract artists of JARO, Ltd.,
and to pick two young people just starting
their careers and ignore such obvious assets
as Stewart Granger. Margaret Lockwood,
Ann Todd and Eric Portman was a singularly
biased piece of reporting. Oddly enough, one
of the most favorable reviews of the accounts
was that of the Daily Herald, which
is the Socialist daily paper and which cannot
normally be accused of being friendly
towards large capitalistic concerns.
THE PRODUCTION UNIT working on "I
Was a Male War Bride" which 20th Century-
Pox is making in Europe with a crew provided
by Alexander Korda, found itself
tangled up with the air lift when the plane
taking them to Germany had to circle Frankfurt
airport for an hour to allow the day's
delivery planes to take off. That was the
only untoward incident in an otherwise perfect
flight and the unit, headed by Howard
Hawks, is now billeted partly in Heidelberg
West; Harold Mirisch. vice-president of
Allied Artists, returned from a jmiket to
Dallas, where he supervised the transfer to
the company of the Texas distribution franchise
for Monogram-AA product, formerly
owned by Ed Blumenthal and Lloyd Rust.
East; Robert Buckner, U-I writer-producer,
went to Manhattan for conferences with
Lionel Shapiro, author of "Paradise Lost,"
which Buckner will make for U-I.
and partly in Mannheim and is hard at work
on this picture which .stars Gary Grant
and Ann Sheridan. According to a note we
have had from Sally Sutherland, the publicist
traveling with the unit, they are being
accommodated by the U.S. army and given
the temporary privilege of army rations.
Before leaving England the crew was
warned to bring everything needed for the
production with them as nothing could be
obtained in Heidelberg. This meant that
$400,000 worth of equipment had to be sent
over in advance or flown in with them. So
far Howard Hawks has had a stretch of
perfect weather, which has meant that he
can work rapidly on some of the 46 setups
he is due to shoot in Heidelberg itself before
moving on to other locations outside
the city. Latest additions to the cast have
just arrived from Hollywood. They are
Randv Stuart and Marion Marshall.
SAM GOLDWYN'S LATEST Damiy Kaye
picture to arrive in England — "The Secret
Life of Walter Mitty"—opened last week with
a swank premiere at the Prince of Wales
Theatre on Coventry street. The guest list
read like a copy of "Who's Who" and included
celebrities from the spheres of diplomacy,
society, the press, and the film industry.
The Prince of Wales is not normally
a cinema but specializes in girl shows, so
presumably the deal which Bob Wolff of
RKO and Val Parnell who controls the theatre
have made is an appropriate one and
may mean that apart from, the cinema crowd
some of the patrons of the live theatre may
be tempted in by the Goldwyn girls.
Kaye in a comparatively short time certainly
has jumped to the position of No. 1
comedian in British hearts, a job that was
held for so long by Bob Hope. His fans here
can be numbered literally in millions and as
reported before in this column his visit over
here in the flesh added immeasurably to
his popularity. The com'bination of his singularly
modest demeanor off-stage and his
crazy technique on-stage endeared him to
everybody.
"The Secret Life of Walter Mitty" opened
to rave notices from most of the national
newspapers and all of the tradepress and
with RKO's extremely efficient exploitation
department behind it will probably set newrecords.
West; Director Alfred Hitchcock came in
from London to begin work at Warners on
the balance of his new Transatlantic Pictures
film, most of which was produced in
England.
East; Sol C. Siegel. 20th Century-Fox producer,
will leave early next month for Prance
and Italy to check on the progress being made
in filming two pictures in those countries on
which he is supervisor.
West; Samuel J. Briskin, Paramount producer,
and his wife returned from a threeweek
business trip to New York.
West; Nate Spingold, Columbia vice-president
in charge of advertising, will check
in from New York early next week for
huddles with President Harry Cohn on campaigns
to be set up on a number of forthcoming
releases.
East; Arthur Kj-im, president of Eagle
Lion, headed for Manhattan to spend ten
days or two weeks conferring with the company's
eastern executives.
;50 BOXOFFICE
;
16, 1948

. . Walter
. , Club
. . Don
. . . Abe
. . . The
. . Graham
. . Mel
. . Stu
. . Joe
. . Ralph
. . Ike
. . Rowland
. . The
. . James
. . Jeannie
T
SAN FRANCISCO
A ccording to W. A. Hodge. Orland olive and
fig buyer. Al Pierce, Hollywood radio
and film star, is considering organizing a
company to build a packing plant for processing
figs, olives and prunes
William Demarest was on hand to entertain
at the Oakland policemen's ball . . .
George Murphy, screen star, headed a trio
of filmland notables who attended the Dewey-
Warren campaign kickoff luncheon in Richmond
recently Wilson in Williams
played host
.
to Jimmy Durante. Mary Pickford,
Robert Taylor and friends . . . Jack
Berman, Hanlon theatre manager in Vallejo,
turned over the use of the theatre for a special
stage show for Vallejo's first company
of National Police Cadets.
Don McGregor, an Oakland resident for
many years, has been appointed assistant to
Jack Armstrong, general manager of Carl H.
Schwyn Theatres, the general offices of the
Ohio theatre chain revealed from Bowling
Green. McGregor worked on special assignments
in the midwest for Columbia and also
was affiliated with the public relations field
staff of RKO . L. Nichols, manager
of the Strand in Merced for the last two and
a half years, left for Lindsey to take over
management of the first run house of the
T&D chain. Marcel Cerissa succeeded Nichols
as manager of the Strand, according to Lawrence
Pilegard, district manager.
The University of San Francisco Glee club
appeared with Bing Crosby. Peggy Lee, William
Powell and William Gargan in a benefit
show in San Francisco for the Boys' Club of
America . Preddey. San Francisco
theatre supply dealer, and Richard Nasser,
theatre owner, purchased the real estate of
the Arbuckle Theatre in Arbuckle, Calif. J.
Leslie Jacobs, San Francisco theatre broker,
handled the transaction.
Tlie lobby display of the Stag? Door Theatre
brought about much comment. The Stage
Door, an art theatre, displayed cutout letters
of the opening bars of music from the film
"Concert Magic" which held its world premiere
at the theatre. Across the cutouts was
displayed a violin. Credit goes to Manager
Jack AJlen . . . The lobby of the Golden Gate
Theatre featured a jungle, stuffed animal.s
and trees, with footpaths to the boxoffice
and into the theatre. The film advertised
was "Bring 'Em Back Alive" . world
premiere of "Miss Tatlock's Millions" is scheduled
for the Paramount October 21.
.
Sherrill Corwin of Los Angeles was in town
on business . Hulling, Monogram district
manager, returned from a trip to Seattle
and Portland Cannon, cashier at
Warner Bros., was on a vacation in Carmel
Gore, Los Angeles former theatreman,
was a visitor on Filmrow
. Hables of
the Reel Joy in King City was on the Row
Matt Freed, division
saying hello to friends . . .
manager for Lippert Theatres in Ore-
gon, was here.
.
Juanita Flynn, secretary to Mel Klein at
Columbia, returned from a vacation in Port
Worth . Kisslingbury, U-I publicist,
was on a vacation Lloyd.
Goldberg theatres, vacationed in Sun Valley
and toured the country in his 1948 Packard.
. . . Helen
Bob Wells, formerly with Fox West Coast
as booker, has been appointed office manager
for Colimibia in Portland
Kerr is back at Columbia after a long absence
as assistant cashier . . . Rose Bruce was back
at her desk as assistant shipper at Columbia
following a long illness.
Gladys PauU, Warners contract clerk, has
been elected to a second term as president
of the WB club . Carmichael, manager
at the local Republic exchange, returned
from a sales meeting in Los Angeles . . . The
Manor Theatre in Sacramento opened October
15 under the management of Ken Wright
Madera Drive-In. owned by Henry
Preciado, was scheduled to open October 15
and the Parsons Theatre in Lindsey, Calif.,
owned by Aubrey Parsons, will open soon. All
were equipped by Western Theatre Equipment
Co.
Helen Wabbe, publicist for the Golden Gate
Theatre, and Min Levy, Eagle Lion, are definite
about their Honolulu vacation. They are
not going . Klein, formerly of local
Filmrow circles, has been placed in charge
of Robert L. Lippert productions in the Los
Angeles office.
LOS ANGELES
Uere on vacation was Jim States, Paramount
head booker in the Kansas City
office . . . Sherrill Corwin and Sol Lesser,
partners in the newly formed Prin-Cor
United Co. operating the four local Music
Hall theatres, named Norman Newman as
film buyer and booker and Ed Fisher as
publicity-advertising director. Newman was
formerly with Principal Theatres and Fisher
was associated with Loew's circuit in Cleveland.
Dick Spier's northern California division
of Fox West Coast was in third spot at the
end of the fourth week of National Theatres'
13th annual showmanship drive. Dick
Dickson's southern California division of
FWC was right behind Spier's group, in
fourth place . . . World exhibition rights to
D. W. Griffith's "The Birth of a Nation"
have been acquired for the next five years
by the newly organized National Exploitation
Release Co., headed by actor John
Calvert. Deal was set with Harry Aitken,
president of the Epoch Pi-oducing Corp. and
original associate with Griffith on production
of the picture.
Lloyd Katz, Eagle Lion's San Francisco
manager, was a local visitor, as was Ralph
Carmichael, who manages the Republic
branch in the Bay City . . Bernard Leavitt,
.
operator of the Elmira in Santa Monica,
checked out for a vacation at La JoUa . . ,
Back on the job as a booker's stenographer
at the Warner exchange is Beulah Adams,
recovered from a long illness.
Herb Jacks, local manager for the Kioehler
Seating Co.. left for San FrancLsco on a
business junket. Also heading for that northern
metropolis on business was Henry Herbel,
Warner western district manager . . .
Booking and buying along the Row was
Henry Drehr of the American Theatre in
Newhall . Connelly has taken
over the El Segundo Theatre in El Segundo
from Dave Corly . Pence, Warner
stenographer, was holidaying in Arizona
. . . Bill Knotts, owner of the Monrovia in
Monrovia, came in on a booking and buying
expedition.
Cnfor SPECIAL SHOWMANSHIP
7 fRAHim
monOfl PICTURE SERVICE cq
12S HYDE ST. ••)anFran(b

DENVER
^ ASTOR
PICTURES
CORP.
ASTOR PICTURES .^

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W. H. Thedford Named
Frank Newman Aide
SEATTLE—The appointment of William
H. Thedford, well-knowii Pacific coast
showman, as assistant
to the president of
Evergreen Theatres,
the northwest division
was announced by
of National Theatres,
Frank L. Newman sr.,
Evergreen president.
Thedford comes from
Portland, Ore., where
he was manager of
Evergreen's Oregon
district. Prior to that
William Thedford,
he was active in many
branches of the motion
picture industry, from a brief flurry at acting
in Hollywood productions to executive
posts with National Theatres.
Born in Nashville, Tenn., Thedford moved
to Puyallup, Wash., in 1921. One of his first
brushes with show business came when he
was 16 and played a colonel in the Union
army when the stage show, "Abraham Lincoln."
came to one of Mike Barovic's theatres
in Puyallup. In 1928, Thedford shifted
to Los Angeles where he filled positions with
the Henry Duffy Palyers, a stock company.
From then on he devoted his efforts to
theatre operation, serving in nearly every
capacity, from doorman to executive. In
1938 he was named district manager for
30 Los Angeles houses under National Theatres
and followed this in other executive
positions until 1943 when he entered the
army. He was discharged in 1945 after doing
radio and public relations duty with the
eighth service command at Dallas.
It was while stationed there that he met
Edna Elizabeth Purnell of McKinney, Tex.,
whom he married last summer. They are
making their home in Seattle. After military
service, Thedford returned as a district man-
J. M. SUTTON— Partner, Galston
and Sutton Theatres, Hollywood,
Calif.—says:
"Of vital importance to every
theatre owner is the maintenance
of sound equipment. RCA
Sound and Service is the heartbeat
of our business."
To get the benefits of RCA Servicewrite:
RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, N. J.
ager in Los Angeles and the following year
was named assistant to National Theatres'
general manager for California and Arizona.
In 1947 he came to Portland and his new
appointment followed.
From the
BOXOFFICE FILES
(Twenty Years Ago)
"THE NEW THEATRE in Delta. Colo., erected
at a cost of $75,000 by Consolidated Theatres,
Inc. of Denver, was opened recently with
elaborate ceremonies. The theatre is of Egyptian
architecture, gorgeously decorated and
furnished and said to be the finest and best
ever erected in any western city the size of
Delta.
Martin Reynolds, 44, assistant manager of
the Alpine Theatre in Denver, died suddenly
while in Kansas City. He had gone there on
account of the imexpected death of his mother
and was stricken, apparently with a heart
attack, while in the lobby of a hotel.
The Denver board of arbitration soon
will include several new members, both exchange
and exhibitor. Exchange representatives
are J. T. Sheffield of Sheffield Exchanges;
R. J. Garland, MGM manager, and
Samuel H. Henley. Paramount manager.
Burns Ellison, Federal Theatre manager,
Denver, has been appointed by the local
MPTO as a member of the board, succeeding
Sam H. Horner, who became disqualified
when he sold his theatre a short time ago.
PORTLAND
/^regon exhibitors and distributors were
cooperating on the annual Shrine "Show
of Shows" to be presented at the Mayfair
for the benefit of the Shriners hospital for
crippled children. A leading star from Hollywood
and a variety of local acts will be
featured. The Mayfair is being made available
through the courtesy of the Hamrick-
Evergreen and Mrs. J. J. Parker. The Benson
and Congress hotels will be hosts to the
visiting stars.
Charles Powers, manager for 20th-Fox, returned
from a national sales conference at
the .Westwood studios . . . "Follies o' Fire"
was presented by the Portland Firefighter
Ass'n this week il4, 15 1 for the benefit of
the firemen's beneficiary fund.
.
Allen Burt of the Theatre Exchange Co
brought back a three-point buck from the
Long Creek area of eastern Oregon. Partner
O. A. Petrie also brought home a buck
. . Irvin Westenskow soon will have the
.
roof on his new Woodburn Theatre
Construction of the theatre being built by
Mr. and Mrs. Pacine at Burns, Ore., is
progressing satisfactorily.
Barn Dance Gets Big Crowd
HELENA, MONT.—The National Barn
Dance played to a capacity house when it
was presented at the Marlow Theatre here.
Manager Dan Driscoll said local people go
all-out for hillbilly shows at any time of the
year.
Corwin, Lesser Buy
Two More in Frisco
SAN FRANCISCO—Sol Lesser, head of
Principal Pictures, and Sherrill Corwin, who
recently bought out Blumenfeld's United
Artists Theatre here, were to take over the
Blumenfeld Orpheum and Esquire theatres
Saturday (16). The announcement confirmed
a previous report that Corwin, head
of the Sherrill Corwin Co. of Los Angeles
had purchased the two Blumenfeld houses.
Cliff Geisseman, former manager of the
Golden Gate Theatre here, and following
that manager of the Blumenfeld Los Angeles
houses, which also were sold to Corwin
recently, will manage the local .showca.ses
for the Corwin-Lesser interests.
PHOENIX
.
n rt Picket, manager of the Orpheum, has
entered St. Joseph hospital here for
observation and possible surgery . . Gene
Hollis, Vista manager, as occupying the
managerial spot at the Fox Alden, who
filling in for the late Charles Alden, who
died last month. Hollis will remain there
until a replacement arrives from the coast.
During his absence, the Vista is being managed
by Gene Salyer, assistant.
Beverly Tyler and Coleen Gray, representing
MGM and 20th-Pox respectively,
were guests of the U.S. Highway 66 Ass'n
during the convention in Williams. Social
functions of the convention, highlighted by
the appearances of the two actresses, were
photographed for Photoplay magazine.
Bob McCracken, manager of the Rialto, is
working out of the Paramount-Nace front
office while recovering from a recent spinal
operation ... A new 200-foot well is being
dug for the Orpheum, which depends on
well water for its refrigeration system. The
Strand and the Rialto. which are having
new cooling systems installed, wall not be
faced with such a problem since both houses
will utilize a pre-cooling device which eliminates
the necessity for using well water.
Mel Anderson, sales representative for
20th-Fox, closed a deal with Paramount-
Nace and Harry L. Nace theatres for current
products in those situations ... A similar
deal was effected for Universal by Bill
Marriott, branch manager, and Art O'Connell,
sales representative, who met with
Vince Murphy and Harry Nace jr. of the
P-N office.
ARE SHOWMENS LOS ANGELES
CHOICE EVERYWHERE '""^^ashincton
FINEST QUALITY*PDQ SERVICE
»-:« '
^ilOXOFFICE : : October 16, 1948 53

. . After
. . Dorothy
. . Charles
. . Geoi-ge
. . Exhibitors
. . Mel
. . Paul
: October
. . John
Coliseum at Seattle
Leads With 'Racher
SEATTLE—The Coliseum, under its newfirst
run policy, opened with a smash 200 per
cent on RKO's "Rachel and the Stranger."
Not far behind was Paramount's "Sorry.
Wrong Number." with 190 at the Liberty.
Other houses were spotty, but "Luxury Liner"
had a nice 140 at the Music Hall.
(Averaae is 100)
Blue Mouse—The Saxon'Charm (U-I) Bad
Sister (U-I), 2nd d I wk
Coliseum—Rachel and Ihe Stranger (RKO):
Mystery in Mexico (RKO)
Fifth Avenue—Mr. Standings Builds His Dream
House (SRO), Money Madness (FC), 3rd wk.
Liberty—Sorry, Wrong Number iPara): Black
Eagle, the Story oi a Horse (Col)
Music Box—Feudin-. Fussin' and A-Fighlin' (U-I)
The Shanghai Chest (Mono), 2nd d t wk
Music Hall—Luxury Liner (MGM), Night Wind
(20th-Fox)
Orpheum—Northwest Stampede (EL); In This
Corner (EL)
Palomar—Angel in Exile (Rep); Eyes ol Texas
(Rep)
Paramount—Duel in the Sun (SRO); Code oi
Scotland Yard (Rep)
'Carmen' Grosses 175
To Top Los Angeles
LOS ANGELES—Busiest turnstiles of the
week were those clicking over at the two
houses day-dating the new Rita Hayworth
starring vehicle. "The Loves of Carmen." It
topped everything in town with a 175 per
cent rating, several notches above the secondplace
entry, "Julia Misbehaves," which wound
up its first stanza with a 140 per cent average
in three theatres.
lelmonl. Culver, El Hey, Orpheum, Vogue
Hollow Triumph (EL); :he Strange Mis.
Crane (EL)
GROVER L. SMITH — Owner,
Grover L. Smith Family Theatres,
Glendale, Calif.—says:
"I have always used RCA
Service. It's prompt, efEcient
and keeps my theatres operating
at maximum efficiency."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
^We
have Ihe
Count
(or Quick Action!
Partland
TH BATKfc
i
S. Orniiin
LtHEATRE EXCHANGE CO.
54
Carthay Circle, Palace—Intermezzo (SRO),
The Crusades (Para-), reissues, 2nd wk IOC
Chinese, Loyold, Stale, Uptown Apartment for.
Peggy (20th-Fox), 2nd wk; Night Wind
(20th-Fox)
lib
Guild, Iris, Ritz, Studio City, United Artists—
The Saxon Charm (U-I); S.O.S. Submarine (SG) 125
Downtown, Hollywood Paromounts—Sorry.
Wrong Number (Para), Sons oi Adventure
(Rep), 3rd wk 7C
hgypticm, Los Angeles, Wilshire—Julia Misbehaves
(MGM) 140
Four Music Halls—Texas, Brooklyn and Heaven
(UA)
7i
Pontages, Hillslreet—The Loves of Carmen (Col). I7b
Four S'.ar—San Francisco (MGM), reissue,
2nd wk 100
Warners Downtown, Hollywood, Wiltern—Hope
(WB), 3rd wk IOC
'Luxury Liner' and 'Rope' Vie
For 'Frisco Honors
SAN FRANCISCO—"Luxury Liner" breezed
into spotlight honors for the week with a
pleasant 16 per cent at the Warfield, Chugging
in right behind with 150 per cent was
the opening of "Rope" at the St, Francis
Theatre. The rest of local first run theatres
had an average run.
Esquii -It Happened One Night (Col); More Thai
a Secretary (Col), reissues
Fox—A Southern Yankee (MGM), Nightime ii
Nevada (Rep), 2nd wk
Golden Gale—Rachel and the Stranger (RKO)
Jiggs and Maggie in Society (Mono), 2nd wk
Orpheum—Walk a Crooked Mile (Col); Triplf
Threat (Col), 3rd wk
Paramount-The Dude Goes West (Mono) 16
Fathoms Deep (Mono)
SI Francis—Rope (WB)
Slate—Blood and Sand (20lh-Fox); Manhunt (20th
1
United Artists Moonrise (Rep);
Alcatr
to
(Rep)
United Nations—The
(RKO); Mine bv
Executioner (20th-Fox), 2nd
Warlield—Luxury Liner (MGM); Fighting Back
(20th-Fox)
Indian Summer, Football
Hurt Denver Grosses
DENVER — The Indian summer weather
and a heavy football schedule, with two big
college football games hereabouts playing to
55,000. hurt boxoffices, even though some of
them were fine.
Aladdin—Two Guys From Texas (WB); Daredevils
of the Clouds (R. p), :;nd d t wk 200
Broadway- Gone With the Wind (MGM), reissue.. 70
Denham—Sorry, Wrong Number (Para), 3rd wk... 7b
Denver and Esquire—The Luck of the Irish (2ath-
Fox); Escape (20th-Fox) 143
Orpheum—B. F.'s Daughter (MGM); Big City
(MGM) 95
ParamounI—Larceny (U-I); Out of the Storm
(Rep) 100
Rialto—One Touch oi Venus (U-I); Gentleman
From Nowhere (Col), 2nd d I, wk 100
Webber—Larceny (U-I); Out of the Storm (Rep) 125
'Rachel' Continues to Lead
First Runs in Portland
PORTLAND—"Rachel and the Stranger"
continued its lead during a second downtown
week. "Sorry. Wrong Number" topped the
newcomers.
Broadway—The Time of Your Life (UA); Who
Killed "Doc" Bobbin? (UA) 110
United Artists-Luxury Liner (MGM) 120
Mayfair—Mickey (EL); Lady at Midnight (EL) 90
Paramount and Oriental— Sorry, Wrong Number
(Para); Adventures of Casanova (EL) 130
Orpheum—So Evil, My Love (Para); Jinx
Money (Mono)
Music Box—Rachel and the Stranger (RKO);
50
Mystery in Mexico (RKO), 2nd d t, wk IbO
The Music Man (Mono), 3rd d. t. wk 100
Playhouse-The Babe Ruth Story (Mono);
Three Thefts at Carlsbad
CARLSBAD—Tlie Fiesta Drive-In here has
l)een the victim of a series of burglaries in
which the loot ranged from $25 in the first
break-in to candy and gum in the third. All
the burglaries occurred within a period of two
weeks. In the second burglary, entrance was
gained by breaking glass out of the door at
the east end of the concession stand and in
Ihe third, gla.ss was broken out of the door
til the west end of the stand.
SEATTLE
XJ H. Fournier and L. L. Burnett have opened
the new 450-seat B&B Theatre at Grayland
. an absence of three years,
Margaret Colasurdo has returned to the 20th-
Fox cashiering department to .succeed Virginia
Trolle who resigned . Hulling,
Monogram western district sales manager, arrived
from San Francisco to meet with Ralph
Abbett. branch head.
. . .
Lillian Gish, star of stage and screen, plays
the title role in "Mrs. Carlyle," which opened
at the University of Washington's Showboat
Theatre. The drama is an original by Professor
Glenn Hughes, head of the university's
school of drama . Powers, 20th-Fox
manager in Portland, was here to meet with
Don
John Danz and William Forman
Backman. formerly active in the film industry
here and now owner of a lodge on Hood
canal, was on Filmrow visiting with friends.
R. J. Roskelley, operator of a theatre at
Manson. has started construction of a new
150-seat house at Entiat . de Waide,
manager, and Harry Blatt, Carl Miller and
Hap Frederick, salesmen, attended U-I's sales
convention in San Francisco . E.
Olson, who recently purchased the Roza Theatre
at Zillah from Ray Miller, visited FMlmrow.
Jack Kloepper, Favorite Films northwest
manager, next month will move his office and
staff to 2323 Second Ave. . visiting
Filmrow included Joe Lewis, Bellevue;
Martin Brow-n, Yakima: Walter Graham.
Shelton; W. B. McDonald, Olympia: Ernie
Thompson, Port Townsend; Eldon Pollock jr.
Mount Vernon, and Bill Conners, Tacoma,
. . . James
Dick Brill, EL'S northwest exploitation representative,
has been transferred to New
York and left for there by car
Hone, secretary for Independent Theatre
Owners, was on a hunting trip in the Okanogan
country . Bi'ainard, U-I contract
clerk, has announced her engagement
to Elvin Ward of Renton . McElhinney.
Republic manager, was in Los Angeles
for a sales conference.
SCTOA Members Advised
To Withhold Ascap Fees
LOS ANGELES—Members of the Southern
California Theatre Owners Ass'n have been
advised by Paul Williams, general counsel, to
withhold the quarterly fees to Ascap for
public performance music rights which were
payable October 1.
Williams told the SCTOA membership in
a special bulletin that the nonpayment suggestion
was based on advice from the Theatre
Owners of America, of which SCTOA is an
affiliate.
Exhibitor members of the southland organization
have been asked to write Ascap at
its New- York headquarters explaining that
the accumulated fees have been set aside in a
"reserve fund" and that they will be paid over
to the "proper person" if and when such a
person is appointed, by the court which, in a
recent New York ruling, held Ascap to be
guilty of monopolistic practices.
The SCTOA represents 370 theatres in this
area.
BOXOFFICE
:
16, 1948
loMa

Model Small Towner
Is Tell City Swiss
TEILL CITY, IND.—The new Swiss Theatre,
cpened this summer by the William Tell Theatre
Co., Inc. after two years of planning and
construction work, was designed as a "perfect
small town theatre." BuUt to accommodate
499 persons the Swiss measures 40x135 feet.
The theatre front is of peach and blue
structural glass running a height of 10 feet
to tile brick upper construction. The marquee
is wedge-shaped and is fronted by a large
neon lighted apple and arrow with the letter
S inside. The arrow and S flash alternately.
STORE ROOMS AT ENTRANCE
At the entrance small stores were built, one
to be used for theatre offices and the other
complete with a display window opening into
the lobby. The ticket office is of glass brick
with neon tubing for color effect. Double
doors on each side of the boxoffice provide
entrance into the lobby.
On the right of the lobby is the concession
stand and at the foyer end is a stau'way leadin
to the second floor which houses the projection
room, manager's apartment, power
room and closets. Two sets of double doors
finished in their natural color and separated
by a large mirror give access to the foyer.
The subdued peach and blue decorations
serve to accentuate the color of the doors and
the concession bar in the lobby.
The foyer is carpeted and a drinking fountain
sets between the double doors at the entrance.
The rest rooms are located at either
end of the foyer and the cry room is at the
right. The Swiss has ample room for any
attraction not requiring special scenery. It
measures 16x25 feet and is equipped with
flood lights, footlights, radio wire, a microphone
for the house public address system,
hammered gold satin screen curtain and a
rose colored curtain.
PA SYSTEM IN BOOTH
The projection room is 22x12 feet and is
equipped with Motigraph projectors, RCA
sound and a house public address system in
addition to other standard booth equipment.
A Robbin Imperial generator is used and four
washed air cooling systems control air distribution.
Architects for the Swiss were Warweg &
Hagel, Evansville, and contractor was the
Ohio Valley Co. of Tell City. Booth equipment
was supplied by the Falls City Theatre
Supply Co. of Louisville and drapes came
from Hadden Equipment Co., Louisville. Seats
were made by Ki'oehler Mfg. Co., Chicago,
sound by RCA and the marquee by United
Neon of Owensboro, Ky.
Percy Gladden Dead
BLOOMINGTON, IND. — Percy Gladden,
operator of the Roxy Theatre here, died
October 4 at his home. He was one of the
pioneer exhibitors in Indiana and had been
in poor health for several years, during
which Doyle Carter, his son-in-law^, has
operated the theatre.
To Manage Own House
WENTZVILLE, MO.—Frank H. Reller, who
acquired the American Theatre here in 1943,
has assumed active management of the
house. Frank Reller jr., formerly associated
with his father, has moved with his wife and
two children to accept a position in the east.
Harvey Blacks 235 Leads
Milwaukee Union Bowlers
MILWAUKEE—Harvey Black toppled the
pins in the third week's lATSE Bowling
league and came up with top individual game
of 235. George Mace was runnerup with 233
and C. Bunce third with 231. Mace clicked
high three individual game score of 615. while
Black scored 603 and Bunce, 574.
C. Millis led his team in posting highest
single team marker of 894. H. Eiffert's team
had 879 and H. M. Eiffert's team had 869.
H. Eiffert's team racked up high three team
tally of 2,546, while H. M. Eiffert's team had
2,511 and N. Bieglow's team, 2,454.
Team standings in the third week: Team
5, captained by C. Millis, 784 average: team
7, H. Eiffert, captain, 802: 4, A. Neuendorf,
captain, 783-3. Other teams fighting for top
honors are: Team 8, captained by J. Doctor:
team 6, captained by R. Schlager: 2. captained
by H. M. Eiffert: 1, led by H. Bigelow. and, 3,
directed by E. Klase. Top bracket individual
bowlers are: H. Black, C. Mace, E. Klase, Bob
Wittmann, C. Bunce, S. Hoenig, C. Trampe,
J. Trimborn, A. Neuendorf, R. Lenz. C. Millis
and A. Szebe.
Arthur Stanisch Named
Manager at Ottawa, 111.
OTTAWA, ILL,—Arthur Stanisch has been
named manager of the Alliance Corp. Roxy,
Orpheum and Illinois theatres here, succeeding
Harlan P. Croy. who resigned to become
part owner and manager of a theatre in
Mosinee. Wis. Stanisch, who is 23 years old.
has been a theatre manager for four years,
formerly associated with the Fox Wisconsin
circuit in Milwaukee. He joined the Alliance
organization a few weeks ago and has been
at Anderson, Ind., learning the company's
system of bookkeeping. Stanisch has been
named winner of several national exploitation
campaigns.
Youth Month Starts
Late in Milwaukee
MILWAUKEE— All Fox Wisconsin houses
staged gratis youth shows in a belated celebration
of the Youth Month program that
was canceled in September by a polio ban
which kept children under 12 from all theatres.
This program started with a parade through
Milwaukee's downtown area, led by Mayor
Zeidler, Fire Chief Edward Wischer, Lee
Foley, youth welfare chairman of the Jaycees;
Rudy Koutnik, manager. Palace: Carl
Moebius jr. and George Johnson, both representing
Junior Achievements, Inc., with
1,500 youngsters marching from court house
square to the Palace,
A juvenile delinquency short, "Children in
Trouble," produced by the National Youth
organization, and other film,s were shown at
the Palace, Talks at the Palace were given
by Fire Chief Edward E. Wischer, who requested
youngsters to cooperate in preventing
fires; Hubert E. Dax, police inspector, who
advised the group to observe all traffic rules
and regulations, and introductory remarks by
Lieut. Michael S. Wolke, director of the police
youth aid bureau, who set the scene for the
films shown.
EL Manager at St. Louis
Joins Delft Theatres
ST, LOUIS—Joe F. Woodward, who has
been the local Eagle Lion manager since last
April, resigned effective October 15 to accept
the position of booker-buyer for the Delft
Theatres, Inc., Marquette, Mich. His successor
has not been announced. Woodward, prior
to coming to St, Louis, served as the Milwaukee
manager for 20th Century-Fox. Previously
he was assistant manager for that
company in Kansas City.
U-I REGIONAL SALES MEET—Members of the Chicago (top) and Milwaukee
(bottom) U-I branch offices pictured at the recent regional sales get-together at the
Blackstone hotel in Chicago. From Chicago, left to right: Ted Meyers, Max Brodsky,
Bob Funk, salesmen; M. M. Gottlieb, district manager, Lou Bemian, branch manager;
Richard Graff and Ted Reisch, salesmen. From Milwaukee, left to right: Don
McFadzen, salesman. Jack Bannan, branch manager, and D. J. Goldman, salesman.
BOXOFFICE : : October 16, 1948 55

. . Brenda
. . The
as
. . Robert
. .
ST.
LOUIS
lJarT>' Hynes, U-I manager has been suffering
from a slight attack of the flu but
is making a nice recovery .
Rosenblatt.
9-year-old daughter of Reuben Rosenblatt,
local manager for Monogram, broke her
right leg for the second time within a period
of three months on the opening day of school
but has been attending classes via automobile.
She was playing on the school's playground
when a boy accidentally pushed her, causing
her to fall and break the leg.
Joe Bowles, booker for Film Classics for the
last four months, resigned to retm-n to the
theatre end of film business . staff at
Eagle Lion staged a steak barbecue picnic
Sunday (10 1 a farewell to Manager Joe
Woodward at the Meramec Valley lodge of
salesman Herman Schwarz. The affair was
arranged several weeks ago before Woodward
resigned to accept a post with Delft Theatres,
Inc. of Wisconsin. Then it became an
official farewell.
. . . Agnes Moorehead,
Marg-aret Duggan resigned as bookkeeper
and stenographer for Monogram. She is
Local FI treasurer
former St. Louisian and a Warner Bros, film
star, has been visiting at the home of Mr.
and Mrs. Jacob M. Lashly .
Merrill,
Metropolitan Opera baritone, will stage
a concert at the Kiel auditorium here
Wednesday (27).
Bob Johnson, director of publicity and advertising
for Fanchon & Marco-St. Louis
Amusement Co. houses, will be married October
16 to Barbara Becker of St. Louis . . .
Hoagy Carmichael ana his troupe played to
3,000 in their Stardust Revue at the Kiel
Auditorium.
"Sorry, Wrong Number" will get an extensive
campaign in St. Louis, following on the
heels of national publicity and advertising
that Paramount has arranged for the film.
Bob Johnson of Fanchon & Marco's advertising
office, and Jim Castle, special representative
for Paramount, dreamed up a campaign
which included 1,100 lines of advertising in
all three dailies and more than 103 spots on
the local radio stations. Special feature
stories also will be run in St. Louis papers.
Just Completed Two Weeks of Sensational Box-Office
Business at Rialto Theatre in Downtown Chicago.
Now available ior Booking Chicago Territory
TWO THRILLING WAR EPICS
ROBERT CUMMINGS -
in
PRISCILLA LANE
ALFRED HITCHCOCK'S
"SABOTEUR"
They were hounded through 3,000 Miles of TERROR!
PLUS
JOHN WAYNE
in
"I COVER THE WAR"
Adventure Written In Blood
A Cast of Hundreds
CAPITOL FILM
COMPANY
1327 So. Wabash Ave., CHICAGO 5, ILLINOIS
Telephone HArrison 7-5878
Lester Bona, Warner manager, entered the
grandfather rank when his daughter Jean,
the wife of Dr. Scott G. Kramer, St. Louis
physician, gave birth to a baby girl at St.
John's hospital. The baby was named Leslie
Jean Kramer for her grandpa and her
mother . . . George Barber, owner of the Gem
at Villa Grove, the Empire at Chrisman,
Apple Blossom at Hardin and Strand at
Tuscola, all in Illinois, was confined to his
home at Villa Grove following a recent heart
attack.
Exhibitors on Filmrow included Tom Baker,
Bunker Hill, 111.: Lee Norton, Sullivan, 111.;
Rani Padrucci, feature booker for the Frisina
Amusement Co., Springfield, 111.; Bill Williams.
Union, Mo.; Ed Fellis, Hillsboro, lU.,
and Russell Armentrout. Louisiana, Mo. .
Warners' Lester Bona was in Rolla, Mo., conferring
with the heads of the Caesar Berutt
and G. Wandell circuit and "Buck" Lewis,
general manager for the R. E. Carney Theatres.
Acquires 'Sheriff of Wichita'
"Sheriff of Wichita" has been acquired and
a.ssigned to Producer Gordon Kay for Republic.
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ST. LOUIS 3, MO.
58 BOXOFFICE
: : October 16, 1948

: October
. . . Alyce
. . Sam
. . Harry
. . Tom
. . Joseph
. . Marshall
Letdown at Chicago,
With 'Rope' in Lead
CHICAGO—Despite ideal fall weather and
the presence of continued large numbers of
visitors attending conventions and other shindigs,
Loop theatres experienced a sharp letdown
last week. There were only two new
entries, of which the "Rope" at State-Lake
got the best play. A twin bill of "Rose of
Washington Square" and "Slave Ship" did
only fair at the Apollo.
"To Live in Peace," at the World Playhouse,
was still the top holdover, along with "Good
Sam" at the Woods.
.
(Average Is 100)
Apo'lo—Slave Ship (20th-Fox), Rose of Washington
Square (20th-Fox), reissues 90
Chicago Beyond Glory (Para), plus stage show,
2nd wk 90
Garrnrii—Wings ol the Morning (20th-Fox); The
Raider (Enghsh). reissues 90
Grand—Bring 'Em Back Alive (RKO), reissue 110
Oriental-A Date With Judy (MGM), plus stage
show, 2nd wk 110
Palace—Rachel and the Stranger (RKO): Don't
took Now (RKO), 2nd wk 100
Rirl'o—I Cover the War (U-I); Saboteur (U-I),
reissues 110
Roosevelt—Smart Girls Don't Talk (WB), 2nd wk 90
State-Lake—Rope (WB) 120
-
Studio— Ingagi (Congo), Ubongi (Pizor). 5th wk.,
United Artists-Moonrise (Rep), 2nd wk
Woods—Good Sam (RKO), 2nd wk
World Playhouse To Live in Peace (Time),
4th ..115
Sports and Stage Rival Films
For Milwaukee Grosses
MILWAUKEE—High school, university and
pro football grabbed a piece of the amusement
dollar. Bookings of ace combos at
night spots clipped a bit more. "Apartment
for Peggy," the Wisconsin offering, and
Woody Herman and band on the Riverside's
stage angled the top draw.
Alhambra—Tap Roots (U-I); Code of Scotland
Yard (Rep), 3rd d wk t 95
Palace—A Southern Yankee (MGM), Close-Up
(EL), 3rd wk
Riverside—The Dude Goes West (Mono), plus
115
stage show 145
Strand—The Return of Wildfire (SG); Jungle Goddess
(SG) 95
Towne—Luxury Liner (MGM), 2nd wk IOC
Wi'^consin Apartment for Peggy (20th-Fox); The
Gay Intruders (20th-Fox) 140
Warner Mr, Peabody and the Mermaid (U-I);
Smart Girls Don't Talk (WB) 130
'Babe Ruth Story' Is Leader
Of Trade in Indianapolis
INDIANAPOLIS—Business was fairly good
at all first run houses. "The Babe Ruth
Story" at the Circle topped the list. The
Lyric, with "Raw Deal" and "Mine Own
Executkiner," was next best.
Circle—The Babe Ruth Story (Mono); The Golden
Eye (Mono) 130
Keiths—The Walls of Jericho (20th-Fox); The
Checkered Coat {20th-Fox), 2nd d, t. wk 95
Lyric—Raw Deal (EL); Mine Own Executioner
(20th-rox) 110
Loews—Pitfall (UA); Rusty Leads the Way (Col).. 95
95
CHICAGO
B ctor William Holden who has been winning
many friends during his stay here
visiting veterans hospitals and fulfilling publicity
chores for 20th-Fox's Eddie Solomon
and Paramount's E. V. Pitzgibbon. He also
got a kick out of meeting the two William
Holdens of Balaban & Katz, one the insurance
director and the other district manager,
and found time to pop in on the Variety
Club. Holden was appearing on two local
screens in "Apartment for Peggy" and
"Rachel and the Stranger."
United Artists will hold a test engagement
of its "City Slicker" film, formerly named
"This Is New York," at the State Theatre in
Rockford, 111., starting October 15 . . . James
Booth of the Booth-Lubliner circuit, operators
of the Palace in Cicero, has added a fiveact
vaudeville program on Saturday and Sunday.
Other subsequent run houses also are
considering live acts. The Stratford Theatre
on the south side has been using five acts of
vaudeville with great success Friday through
Sunday.
Christine Limperis, secretary to S. J. Gregory
of Alliance circuit, announced her engagement
to Kenneth Milan of Los Angeles
Dubin, booker for Capitol Films
for many years, celebrated her birthday as
the guests of Mr. and Mrs. Henri Elman at a
swank party in the Chez Paree.
. . . Ben
Amett Snell, houseman at the Variety Club,
became poppa of a baby boy, making an even
dozen, nine boys and three girls
LowTie, Columbia manager, went to New York
for a meeting of Columbia district and branch
managers . Lamasky, business agent
for lATSE Locals B and F of film employes,
has called or negotiations to reopen new
wage contracts in November.
Mickey Rooney changed trains here, rushing
east to open a personal appearance tour
that brings him back to the Chicago October
22 ... C. P. Krielberg, Selznick executive,
was a visitor at local exchange from Minneapolis
. . . Chick Evens, UA exploiteer, returned
from a trip in the Detroit area, where
he sparked "Pitfall" . . . Ludwig Sussman, who
operates the Adelphi, was hospitalized for
several weeks but has recovered from his illness
and left for Los Angeles to spend the
winter . Bryan has joined the
Essaness circuit publicity department to handle
the art work for Woods Theatre ads.
Ida Rosen, secretary to Henri Elman, was
vacationing in New York . , , Bill Rudder and
Sol Menick, Goldwyn praisers, were here to
assist Norm Kassel, Essaness publicist, with
the new Danny Kaye opus, "A Song Is Born,"
which will bow at Woods following the run of
"Good Sam" . Klein, partner in
New Park Theatre in North Chicago, died
recently . . . The Skyhi Drive-In at Roosevelt
and Butterfield has increased its car capacity
since opening three months ago from 300 to
500. Further expansion is planned for next
season.
Dick Sachsel, screen renovator, said farewell
to his Chicago pals and left for his
La Flora hotel, Miami Beach, to spend the
winter . Murphy. Rialto figure and
veteran stagehand, was very ill at Mary hospital.
He last was employed at Roseland's
State.
Koerner Motor Service is adding more
equipment for its film delivery service to central
Illinois territory. Several drive-ins recently
have taken on the Koerner delivery
service . . . Rud Lorenz, former UA division
manager now operating Wanee Theatre, Kewanee,
was here for film conferences.
A. J. Balaban, executive director of the
Roxy Theatre, New York, was here for a
visit . . . Bill Hollander, B&K publicity-ad
chief, went to New York for his annual visit
with his son and daughter . Grant
pictures received high praise from the Chicago
city council for bringing "Moonrise"
here . . . J. C. Cooper of the Cooper Carton
Co. says his company now is turning out
5,000,000 popcorn cartons weekly and as soon
as new equipment can be obtained the production
will be stepped up to take care of
increasing business.
Walter Jacobson, superintendent of Wagner
Sign Co., while on a vacation trip to Canada
was stricken with appendicitis and taken to
the Soo hospital. His condition was serious
and E. Wagner head of the company and his
pilot Irvin Tett flew the Wagner Beechcraft
plane to the Soo and will bring Jacobson back
by plane as soon as he is able to travel . . .
Jam Handy finished the U.S. Steel film,
"Unfinished Business," which now is showing
in theatres throughout the coimtry. The RKO
Palace Theatre has dated the film which
tells how steel is made in the company's factories.
Renovate Chester Gem
CHESTER, ILL.—The 400-seat Gem, a Turner-Farrar
theatre, which also operates the
500-seat Joy Theatre here, is being completely
renovated. Awthal Fleming is manager.
KEEP YOUR HOUSE 15
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For free estimate, phone: WENtworth 4277
LEADING DESIGNERS AND BUILDERS OF
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BOXOFFICE :
16, 1948 57

. . Mrs.
. . Paramount
. . Johnny
. . Holden
. . Actor
. . Reports
. . High
. . . Jack
. . . Max
. . . Bill
. . . Weekly
. . . "Chuck"
. . . Art
. . Thomas
. . Bud
. . Harold
. . Spiros
. . Pete
. .
. . . Otto
. . Jack
. . Jack
. . Fox
. . Larry
. .
i.
I L W A U K E E
Tack Frost, Selznick's Indianapolis manager,
returned here as booker-salesman, assisting
Bill Young, manager . are
that Fontas Georgiades will resign as manager
of Delft Theatres here November 1. Joe
Woodward, former Milwaukee 20th-Fox manager,
is slated to succeed Georgiades . . . Bill
Young, Selznick manager, attended a Chicago
sales meeting . Schuyler, general
manager for Delft, was here conferring
with Fontas Georgiades . cost of
construction has temporarily stymied progress
on L. F. Gran's new house at Geneva,
Wis. . Harry Riskin, wife of the
20th-Fox shipper, has been hospitalized.
Buck Herzog, Milwaukee Sentinel amusement
columnist, left for an extended Hollywood
stay . . . "Station West," RKO epic,
gets a world premiere at the Riverside shortly,
with several Hollywood greats in attendance
. . . L. F. Gran's 1,200-seat Ellis, Beloit.
Wis., is near completion and should open
when snow falls.
.
Gilbert Nathanson, Minneapolis, now handling
the buying and booking for St. Cloud
Amusement. New Jersey, operators of the
Oriental and Tower, accompanied House
Manager Joe Reynolds on an initial Row
jaunt will tradescreen "Disaster"
"Paleface" October 19 . . . Babe
and
Gallichlo left the Cozy at Colfax and was
replaced by Elmer Scott.
Manny Arnstein, manager of the canteen
at 41 Outdoor, reports that patrons certainly
like popcorn. Arnstein says 800 corn boxes
were purveyed immediately following a recent
weekend opening . Bill Holden
was here for press sessions and personals at
Veterans hospital. Wood, Wis., and Resthaven.
Waukesha . also showed
at the Park, Waukesha.
Irv Wirthamer, Chicago's assistant to J. J.
Donohue of Paramount, and Jules Gerelick.
O. F. .SULLIVAN— Owner and General
Manager, Sullivan, Independent
Theatres, Wichita, Kansas—says:
"Efficient service with sound
equipment is a most important
factor. For IH years I have considered
the punctual and efficient
RCA Service a most important
business insurance."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
.
Omaha, were in town. Both are former local
Paramount employes . . . Ollie Trampe, Monogram
booker, doubled in brass by taking
the Green Bay Film Service run recently . . .
Orville and Elton Voeks. Lake, Bailey's Harbor,
are huilding lasting public relations
with merchants Pearson, ITO
field man, was here, then shoved off for more
exhibitor contacts around the territory . . .
Jack Frackman, Republic manager, attended
a Chicago regional sales meeting.
Allen Usher, formerly associated with
Denny Kelliher in operation of the Sprague
at Elkhorn, returned from a vacation on the
west coast.
Local RKO staffers, especially Walter
Blaney, office manager, enjoyed cigars on
. . Carl Thelin's boys are
Wally Helm, publicist, announcing arrival of
a baby son .
building hoUday lobby and front
busy
specialties
for first runs scheduled on the festive days
Yeo, Plaza, Burlington, was here
Krofta of the Capitol and Granada.
Racine, and Abby, Milwaukee, keeps patrons
happy by imparting a friendly, home-town
touch.
.
.
Eddie Lipson, former MGM and Warners
salesman, was here . Papas, brother
of Connie of the Towne, was around town
Ainsworth, Fond du Lac, was another
J. Watson, Blanchard.
Blanchardville, garnered excellent merchant
tieups and worthy publicity through his club
affiliations
. . . R. W. Farrington, Fort.
Montfort, was preparing for the hunting season
Mary Powers, National Screen
. . . bookkeeper, resigned Peterson,
Mayor Zeidler's executive secretary, formerly
with Fox Wisconsin and Standard Theatres,
has been cooperating with managers
on picture tieups. The Youth Month observance,
delayed due to the polio ban, had
the Peterson touch. The celebration began
with a parade and culminated in activities
arranged by Rudy Koutnik, Palace manager
amateur shows, which were an
institution at the Riverside, managed by
Roy Pierce, are back.
. . . Lou Kane was here pounding
.
The Towne installed a new soft drink vending
unit
drums on "Street Corner," bowing at several
Harold Mirish
situations shortly . . . of Hollywood, Allied Artists president, toured
local houses with brother Marvin of Theatres
Candy Campbell, former Times
manager, was transferred to Delevan
George Rautenberg, lATSE swing
.
man, has
Harold Hamley, former operator
been ill . . .
of the Victor, Hartland, is covering the territory
for United Film Service . . . Harold
Brummel is remodeling the Fox. Fox Lake
Olson, manager of the Park.
Waukesha, staged a Miss Flame contest with
the Waukesha fire department and the mayor
participating during Fire Prevention week
Breuchel, Tivoli projectionist, and
son Bill motored west to Utah. New Mexico
and Arizona, as well as Hollywood.
Carl Michel, in sales with 20th-Fox for
14 years and recently doing an Eagle Lion
sales trick, resigned. Michel opened a theatre
giveaway sales office in the Brumder
Bldg. . . . L. P. Gran's 15-Week Progress
drive has the boys working overtime. Standard
Theatres district managers Butch Schlax,
Kenosha; John Falco, Beloit, and John Mc-
Kay, Milwaukee and Waukesha, were off to
the races, with their respective managers
outdoing themselves in showmanship during
the drive, which winds up January 15. Jerry
Beres. Princess manager, jumped out in front
with advance Halloween decorations.
Kurt Liebau, Avalon projectionist, toys with
the idea of migrating to a Florida drive-in
for the winter . Sullivan of Carl
Thelin's, who lives at Big Cedar Lake, uncovered
his shovels and foul weather gear
Trampe, lATSE business agent,
bowled 500 in his first try this season .
Looks like both the 41 Outdoor, managed
by Bill Koster, and the ozoner on Blue Moimd
road, managed by Bob Gross, may run later
this year, weather permitting.
. . . Construction
.
The Airway in Lake, under the Goderski
banner, is due for unveiling within two or
three weeks
house in Whitefish Bay by
of the new
Ben Marcus of
Marcus Theatres progressed as far as the
basement when building work stopped. Materials
and construction problems apparently
caused the delay Wisconsin
also is building in Whitefish Bay.
.
Vivian Malits joined Eagle Lion as secretary
to Joe Imhof, manager . Seidelman,
former Film Classics salesman, shifted
to Eagle Lion Lorentz, Great
Lakes district manager, huddled with Joe
Neger. local manager . . . Exhibitors booking
on the Row included William Gohlman,
Cuba, Cuba City; Sam Miller, Rialto, Gladstone,
Michigan; Walter Baler, Fort, Fort
Atkinson, and "Happy" Nelson, Rio, Rio,
Appleton.
Allied Regional Meet
In Hannibal on Oct. 20
HANNIBAL, MO.—Upwards of 50 motion
picture theatre owner managers from eastern
Missouri and central western Illinois are expected
to attend the regional meeting of the
Midcentral Allied Independent Theatre Owners
at the Mark Twain hotel here Wednesday
(20), with Henry Halloway of St. Louis, president,
in charge of the gathering.
It is also anticipated that some prominent
Allied leaders from out-state will address the
meeting here, which is in the nature of an
educational program to sell the Allied program
and services to the theatre owners of
this region.
President Holloway and Vice-President Jeff
Jefferies of Piedmont, Mo., and perhaps Hugh
Graham of St. Louis, secretary of the group,
are expected to attend the National Allied
gathering in New Orleans late next month.
It is probable that the list of delegates may
be decided at this gathering.
Purchase New Speakers
TERRE HAUTE, IND. — Altec Lansing
Voice of the Theatre loudspeaker systems
have been purchased by the following theatres:
Hippodrome, Terre Haute; Thorp,
Thorp, Wis.; Turtle Lake, Turtle Lake, Wis.,
and the Patio, Chicago.
Named House Manager
SALEM, IND.—Travis Hopkins has succeeded
Roy Pitts as manager of the Indiana
Theatre here. Pitts has been manager since
December 1942. Hopkins has been a member
of the theatre staff for several years.
58 BOXOFFICE : : October 16, 1948

•
Universal
Authorize 8-Week Run
For 2 Films in Chicago
CHICAGO—Two motion pictures will be
allowed to run at least eight weeks in two
downtown Chicago theatres in spite of an injunction
limiting showings to two weeks.
They are the English version of 'Hamlet,"
to continue at the Apollo, and "The Snake
Pit," to be run at the Garrick.
Permission was granted by U. S. District
Judge Michael L. Igoe, who said he considered
both films unusual.
Besides, he pointed out, neither the Apollo
nor the Garrick are first run houses, and the
injimction already has ended block-bookings
—the practice at which it was aimed.
asked that the "Hamlet" run be
extended to 20 weeks. The court told Universal
to apply again after it had completed
eight weeks. Eight weeks was all 20th-Fox
asked for "The Snake Pit."
Regia Corp. of LaSalle Will Build
Five Drive-ins in North Illinois
Indiana Allied Parley
To Open November 10
INDIANAPOLIS — The twenty-second annual
convention of the Associated Theatre
Owners of Indiana, Inc., will be held November
10, 11 at the Antlers hotel here. Speakers
will include WilUam Ainsworth, national
Allied president; Charles Niles, secretary, and
Abram F. Myers, general counsel.
ATOI members are being asked to choose
topics for discussion during the convention,
and able speakers will be scheduled to talk
on the various subjects.
Dezel Renovates Office
CHICAGO—Albert Dezel Productions has
had an extensive renovating job done in its
branch office. Miss Kathleen Roberts has
been added to the staff as assistant to Sam
Kaplan, who is in charge of the booking department,
and Mrs. Fan Wolf has been put
in charge of the auditing department. Sol
Cohen is manager.
New 35min Still Camera
CHICAGO—Bell & Howell Co. plans to
place on the market this fall a new type
35mm double-frame still camera, according
to President J. H. McNabb. The camera,
called the Foton, is the first of its kind to
be fully automatic and will sell at $700, tax
included, McNabb said. Ten years of research
and over $1,000,000 were spent in developing
the Foton, he stated.
Show Clean Voting Film
EAST ST. LOUIS—A motion picture, "The
Fight for Honest Ballots," and the demonstration
of a voting machine was featiu-ed
at the first of a fall series of forum meetings
sponsored by the East St. Louis Chamber of
Commerce and service clubs and held at the
Broadview hotel Thursday (16). The film was
prepared by the Chicago joint civic committee
to combat fraudulent elections.
Now Is The

. . Mrs.
. .
. . . Mary
1 1 when
. . Albert
. . Harry
: October
I
INDIANAPOLIS
.
.
. . .
/^laude McKean, Warner manager, and Jules
Lapidus. general sales manager, called at
the Gregory circuit office in Chicago
Moe Esserman, former manager at the Indiana
Theatre here, has joined the U-I sales
organization Gretchen Fureman
has been added to the Allied Caravan staff
Roy
in the ATIO headquarters here
Barnett has reopened the Gala Theatre at
Sacramento, Ky.
Gordon Craddock, manager at Eagle Lion,
has purchased one of the first six new Lustron
HOMER F. STROWIG — Owner
and Manager, Plaza and Lyric Theatres,
Abilene, Kansas—says:
"We attribute our excellent
and unfailing sound quality
to the efforts of RCA Service
and top quality of RCA
equipment."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden. New Jersey.
Qp
nUH
II COMPLETE THEATRE
EQUIPMENT
MID-W€ST TH€ATR€
SUPPLY COMPANY, Inc
448 North Illinois St.
Riley - 5655. Indianapolis. Ind.
Twenty-four hour service
COMPLETE
EQUIPMENT
for THEATRES and DRIVE-INS
• IMMEDIATE DELIVERY
• LOWEST PRICES
24-HOUR PROIECTION AND SOUND
SERVICE
Write for free literature
Theatre Equipment Co.
AL BOln>OURIS. Manager
109 Michigan St.. ToUdo 2, Ohio
ADama 8107
houses to be sold in the nation. It is all
metal and delivery is promised for early November.
Craddock first saw the all-metal
house at a display at the Indiana state fair
and was so impressed with it he decided to
m.=ike immediate purchase .
Asperger
and Eugene Swank of Indianapolis are building
a new drive-in near Frankfort for opening
next spring. The Midwest Theatre Supply
Co. is providing complete RCA equipment
for the place.
Roy Rogers and Dale Evans were visitors
at the 20th-Fox screening room Friday afternoon
1 one of their latest pictures
was previewed . Yohe, formerly of
Chicago, has been appointed manager at the
Ritz Theatre here" by the Marcus Enterprises
Jane Larson replaces Jane Beard
as secretary at Monogram. The latter has
joined the Cantor Theatres as booker.
Edwin Brauer, his wife and family were
the guests of Mr. and Mrs. Roy Rogers at a
dinner Sunday at the Marott hotel. Included
in the party were members of the Sage
Brushes band, headed by Foy Willing.
Theatres Are Asked to Bar
Kids During School
INDIANAPOLIS—The police juvenile aid
department is appealing to theatre managers
not to sell tickets to children during school
hours. Some downtown theatres checked by
policewomen are "packed" with boys and girl.i
during school hours, said Sgt. Forest Higgs,
head of the department. "If we picked them
all up for truancy we would have a line several
city blocks long," he said.
Higgs asserted the police plan to run
youngsters out of theatres that have been
used as "hideouts and loafing places" by high
school and grade school pupils. One policewoman
reported that she entered one downtown
theatre and "found what looked like a
big football rally."
New Filmrow Structure
Started in Indianapolis
INDIANAPOLIS—William R. Jenkins, president
of the Sun Realty Co., is constructing
a one-story building on North Illinois street
opposite Filmrow to house approximately six
film companies. The building will cover 9,400
square feet and cost approximately $100,000.
Orville Wise is the contractor. The structure
will be equipped with storage vaults for film.
The front will be of Bedford stone and brick
Jack Dowd New SRO Head
INDIANAPOLIS—Jack Dowd has resigned
as salesman at Warners and accepted the
position as branch manager for Selznick Releasing
Organization. Jack Frost. SRO manager,
returns to the Milwaukee office as manager.
For the Best Buys in Theatre Supplies
Phone Lincoln 1727
GER-BAR INC.
442 N. Illinois St. Indianapolis, Ind.
Chancery Will Decide
Book Examining Righl
CHICAGKD—Louis Kahn, attorney representing
major distributors in the Alger percentage
suits, has withdrawn his petition for
dismissal of hearings before federal Chancery
Master Joseph Elward on October 11. Judge
WiDiani Campbell, refen-ed the matter to
Chancery, and asked Elward to determine
whether or not majors should have the right
to examine books if a pact violates the antitrust
act. Many percentage films carry special
"sign-ins."
Kahn said in view of the crowded condition
of Judge Campbell's calendar he would ask
Elward to rule on whether or not distributors
had the right to probe exhibitor's books.
Six Video Applications
Pending in St. Louis
ST. LOUIS—The FCC decision to temporarily
suspend approval of any more television
stations so that it can "polish" the
televizing already authorized affects several
pending applications from the St. Louis area.
They include the St. Louis Star-Times, Globe-
Domocrat Publishing Co.; Thomas Patrick,
Inc.; St Louis University; New England Television
Co.; Twentieth Century-Fox Film
Corp., and the Evangelical Lutheran Synod of
Missouri, Ohio and other states.
The dawTi Monday found officials of KSD-
TV anxiously awaiting the outcome of the
game in Boston to decide whether the Boston
Red Sox or the Cleveland Indians were
the American League champions of 1948.
KSD-TV planned to televize Cleveland contests
through the National Broadcasting Co.
Midwest Television network. Television rights \
to the world series games have been pooled
among NBC, CBS, ABC, Mutual and Dumont
networks.
Dezel-Salzberg Will Open
Indianapolis Exchange
INDIANAPOLIS—Albert Dezel of Detroit
and Edward J. Salzberg of Cincinnati have
applied for a charter to operate a film exchange
here under the name of Favorite
Films Exchange. Space has been acquired
and shipping will be handled by National
Carriers. Dezel expects to open the exchange
within 30 days for distribution of Favorite
Films, Masterpiece Productions, Madison and
others.
To Continue Free Kid Shows
CREVE COEUR, MO.—Free motion pictures
for children on Friday nights wUl be continued
and expanded during the winter by
the Creve Coeur post of the American Legion,
if a suitable hall can be found. Summer
outdoor shows were started in this community,
which has no regular theatre, to combat
juvenile delinquency.
rtor
SPECIAL SHOWMANSHIP
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BOXOFFICE
:
16, 1948
''OFFICE

«) rep.
li h\m
aid Tell-
'Station West' Bow
Slated for Oct. 19
CHICAGO—A worthy cause and a
host of
wonderful people promise to make the world
premiere of "Station West" one of the biggest
local theatre events of the year. RKO's western
thriller, starring Dick Powell and Jane
Greer, will be given its first public screening
at the RKO Palace October 19.
Four stars from the cast, plus big names
of radio and stage, will head a premiere
extravaganza which is expected to surpass
four-hour, star-spangled the presentation at
the world premiere of "Fort Apache" here
last March. Frank Smith, RKO division
manager, said all proceeds from the premiere
will go to the Herald-American Benefit fund.
The event comes just two months before
the distribution from that fund of cash
Christmas gifts to patients in veterans administration
and service hospital in the Chicago
area. Ambulances, special buses and
other equipment for use of hospitalized veterans
here also have been purchased with the
fund.
Prices for the performance are scaled at
$2.40, $3.60 and $6.00, including tax.

New Bay State Minimum Pay Causes
Some Circuits to Weed Out Ushers
From New England Edilion
BOSTON—The decision of the minimum
wage commission of Massachusetts to schedule
a minimum wage scale of 55 cents an
hour for all ushers has had various reactions
from circuits throughout the state.
A spokesman for the E. M. Loew circuit,
operating 32 theatres in the state including
two drive-ins, explained that each situation
will be handled differently. There are five
first run houses in key cities which will remain
unchanged, as ushers are paid the minimum
wage at present, but in the smaller
spots commanding smaller admissions, he
pointed out that the new scale might improve
the situation.
WEED OUT 'DEADWOOD'
With more competent help, managers can
cut down the number of ushers, thus weeding
out the "deadwood." The turnover of
the usher staff has always been an irksome
one, he went on, and it is a known fact that
the turnover is greater dm-ing an inflationary
period when there are higher paid jobs
awaiting transitory workers. He said less than
5 per cent of his ushers are promoted to
assistant managers and then on up the ladder,
as the group is made up of students and
local boys who wish to pick up a little extra
cash, with no eye on the theatre as a career.
At Interstate Theatres, a circuit operating
18 Massachusetts houses, it was made known
that the circuit will go along for a while
until an equitable plan can be worked out.
But because the raise in ushers' salaries can
be oppressive, some means of usher depletion
will be put into effect which will not
hamper adequate service to patrons. James
Mahoney, general manager of the circuit, has
prepared a complete chart showing that with
the increase, ushers in the smaller spots would
receive raises of over 100 per cent while in
the first run key cities the increase would
amount to 10 to 20 per cent.
NO M&P DECISION
A spokesman for M&P Theatres, the circuit
operating the largest number of theatres
in the state, said that the company is
still in discussion about the problem and
that it had not been decided whether to
appeal to superior court on the matter.
Since the decision was made known, the
Nathan Yamins circuit, operating six houses
in Fall River, is planning drastic curtailment
of its usher staff. In these houses, the depletion
has already started and will continue
until it will be cut down to the barest minimum.
However, Yamins is installing increased
lighting facilities in all his houses
for easier seating of patrons.
Spokesmen for Warner Theatres, which
operates 13 theatres in the state, said that
the circuit gradually will deplete the usher
staff to a minimum. Each manager will work
out a suitable schedule, he said, by keeping
only the most competent help.
The B&Q Theatres, with 12 Massachusetts
houses, has made no plans for drastic
changes, preferring to go along on its regular
schedule.
62
WHO'S WILLIAM HOLDEN? — Film
star William Holden dropped in at the
Chicago Theatre and walked into two
more William Holdens, Balaban & Katz
executives of the same name but no relation.
B&K publicist Ed Seguin framed
the meeting of the three William Holdens
for news pictures crediting the Hollywood
Holden's new picture "Apartment for
Peggy," due October 22 at Chicago.
Special Section for Kids
INDIANAPOLIS—Frank Paul, manager at
the Lyric here, has set up a special section
in the theatre where unaccompanied youngsters
will be rounded up and seated. A capable
supervisor has been appointed to keep an
eye on all childrden entering the theatre and
see that they occupy the section.
Worden to C. E. Millard
WORDEN, ILL.—The Worden Theatre,
a
250-Eeater, has changed ownership again,
having been sold by H. J. Hauss to C. E. Millard
of St. Louis, a newcomer to the film exhibition
field.
'Children on Trial' Shown
CHICAGO—The British News Letter in
cooperation with Chicago area British groups
sponsored a recent showing of the film,
"Children on Trial," in Anderson's hall. The
picture is a study of juvenile delinquency
and the methods used by the approved
schools in Britain. James V. Bennett, director
of the bureau of prisons with the U.S.
Department of Justice, has endorsed the
film.
Video Antenna Considered
CHICAGO—A petition of Balaban & Katz
Corp. for authority to erect a radio antenna
tower on top of a 482-foot building at 33
N. LaSalle St. will be considered by the city
zoning board of appeals. The tower would
extend 203 feet above the building, according
to the petition.
Installs New Projection Lamps
SULLIVAN, IND. — New projection lamps
have been installed at the Lyric Theatre here.
Dick Tricker is manager of the house.
FPC Theatre
Open in St. John, N.B.
From Canadian Edition
ST. JOHN—The new 1,392-seat Paramount,
which reportedly cost Famous Players Canadian
some $600,000, was opened formally recently
bringing the first queues to the north
side of King square. Tickets were sold for
$1 each for auditorium seats and the loge
was reserved for invited guests.
The Paramount is the third theatre owned
by FPC facing on King square. The circuit
also owns the Capitol on the south side of the
square, and has a half interest in the Strand
on the west side.
Proceeds from the Paramount opening were
donated to a benevolent fund of the local
Canadian Legion post. Harrison Howe, manager
of the Capitol, was the emcee on opening
night and introduced the provincial lieutenant
governor, the mayor and the president
of the Canadian Legion post.
TELEGRAM IS READ
A telegram from President John J. Fitzgibbons,
sent from FPC headquarters in Toronto,
was read to the audience. Morris Stein,
eastern division manager, represented the
executive at the opening. Also present was
Robert S. Roddick, Halifax, district manager.
Paramount donated use of the picture, "A
Foreign Affair," for opening night and the
provincial government waived the collection
of the usual amusement tax.
Major innovation in the Paramount is that
smoking is permitted in the loge section
where special equipment has been provided.
This is the first maritime theatre to contain
space especially for smokers.
The Paramount also is the first maritime
theatre to offer Kroehler pushback seats.
The building measures 75x150 feet and replaces
several wooden and brick hotels. Solid
brick and brick tile were used for the walls
and the roof was buttressed by heavy steel
trusses and columns. The aditorium and loge
were built of reinforced, concrete and the
front was constructed of face brick trimmed
in stainless steel and panels of cadet blue
vitrolite. Doors are of armor plate glass with
chrome trim and terrazzo tile covers the lobby
and foyer floor. A concession bar is included
on the foyer as are the rest rooms and the
manager's office.
Leo Kosta Back in Chicago
CHICAGO—Leo G. Kosta, 33, former assistant
manager of the State-Lake Theatre
on Chicago's Loop, was returned by police
from Asheville, N. C, to face charges of embezzlement
of more than $50,000 from the
theatre. Officials of Balaban & Katz, owner
of the theatre, charged that Kosta embezzled
the money from 1944 to 1948 by conspiring
with a ticket cashier to resell tickets after
they had been collected for admission. Kosta
was siezed in Asheville. September 5. Several
days later the theatre company filed suit in
circuit court for an injunction to restrain the
former assistant manager from withdrawing
fund.s from two banks and a safe deposit
company.
Buy Theatre Interests
HOPE, IND.—Mr. and Mrs. Harley A. Sutton
have purchased the interests of their son
and daugliter-in-law, Mr. and Mrs. William
L. Sutton, in the Hope Theatre here.
BOXOrnCE : : October 16, 1948

Pioneer Adds 3 More
Drive-In Projects
DES MOINES—Plans for construction of
three more drive-ins in Iowa have been announced
by the Pioneer Theatre Corp. of
Minneapolis. The outdoor houses will be
built at Webster City. Carroll and Storm
Lake.
They bring to eight the number of Iowa
drive-ins for which Pioneer has told plans
in the last few weeks. Other sites are at
Atlantic, Cherokee, Clarinda, Perry and
Spencer. All drive-ins will be similar in
architecture, known as the atmospheric
ranch type. Architect's plans already have
been drawn.
Announcement of purchase of ground for
the theatres and plans to have all eight
ready by next spring was made by Harold
D. Field, president of Pioneer and chief of
Minnesota Entertainment Enterprises Corp.
Minnesota Entertainment operates two large
drive-ins in the Twin-City area and has
three more in the planning stage. Pioneer
also operates standard theatres in ten Iowa
towns.
The Webster City drive-in will be located
on a 15-acre tract on the western edge of
the town where Pioneer owns the Webster
and Isis theatres. Percy Long is Webster
City manager and will help direct erection
of the new theatre. The Carroll outdoor will
be three miles east of the city on highway
30. Ten acres have been bought for the site.
The theatre will accommodate about 500 cars.
Pioneer operates the Carroll and State at
Carroll.
Storm Lake's site has not yet been announced.
Pioneer operates three theatres
in Storm Lake. At Cherokee, the site has
been purchased and surveying work is under
way. The theatre will be north of the intersection
of highways 59 and 5 on the road
to Larrabee. The land acquired is 747x800
feet. The drive-in will be able to take care
of 500 cars.
Nelson Gallery of Art
Opens New Film Season
KANSAS CITY—The William RockhiU Nelson
GaDery of Art, in cooperation with Fox
Midwest Theatres, Inc., launched its 1948-49
season of motion pictures this week with
showings of "The Life of an American Fireman,"
made in 1903. and "Male and Female,"
produced by Cecil B. DeMOle in 1919.
Films included in the series are shown
Fridays at 7:30 p. m. and succeeding Simdays
at 3 p. m Other programs to be shown include
"The Last of the Line" (1914) and
"Civilization" (1916), October 29 and 31;
"Way Down East" (1920), December 3 and
5; "The Covered Wagon" (1923), January 7
and 9; "The Big Parade" (1925), January 21
and 23: "Don Q, Son of Zorro" (1925), February
11 and 13; "Beau Geste" (1926), February
18 and 20; "All Quiet on the Western
Front" (19301, February 25 and 27; "Duck
Soup" (1933), March 18 and 20, and "Lives
of a Bengal Lancer" (1935), April 1 and 3.
Nora Springs, Iowa, Fox
Bought by Earl Stanton
NORA SPRINGS, IOWA—Mr. and Mrs.
Earl Stanton of Hayfield, Minn., have bought
the Fox Theatre here from O. A. Merkel
BOXOFFICE : : October 16, 1948
U-I STAFFERS IN CHICAGO—Members of the U-I sales staffs from Minneapolis,
Omaha, Kansas City and Des Moines are pictured above attending the company's
regional sales meeting at the Hotel Blacltstone in Chicago. From Minneapolis
(top), left to right: R. J. Helmcrson, salesman; unidentified; L. J. Miller, manager;
K. C. Adams and M. P. Halloran, salesmen; M. M. Gottlieb, district manager,
and W. W. Buckleman, salesman. From Omaha (second panel), left to right:
Foster Blake, district manager; I. M. Weiner, salesman; H. B. Johnson, branch
manager, and B. Bombaum, salesman.
From Kansas City (third), left to right: M. Relder, William Kubitzi and Tom
Taylor, salesmen; Jack Langan, branch manager; Ralph Morrow, salesman, and
Foster Blake, district manager. From Des Moines (bottom), left to right: Foster
Blake; W. A. Fursee, salesman; Lou Levy, branch manager; R. G. Olson and
M. P. Echenberg, salesmen.
of Mason City. Merkel had been operating
the theatre since last April when he took
over the management from his son Norman.
Stanton, postmaster at Hayfield for 14 years,
operated the Hayfield Theatre, too. More
recently he has been in the grain and feed
business there.
Confers With Collegians
MANHATTAN. KAS.—Dave Dallas, city
manager for TEI, met recently with members
and faculty advisers of the Student Self
Governing Ass'n of Kansas State College to
complete plans to handle several items,
among them the "crashing" of theatres after
football rallies and pep meetings. In a later
conference Dallas met with the members of
the college's inter-fraternity council. Dallas
says that these get-togethers with the college
students, an annual affair, are of great
value in building up goodwill and cooperation.
MW
Two New Theatre Firms
Launched in Missouri
KANSAS CITY—Certificates of incorporation
have been issued by the secretary of
state to two new enterprises in the theatre
business here.
Graham-Parkhurst Theatres, Inc.. 100 Waltower
building, was authorized to deal generally
in theatres and drive-ins. Incorporators
were J. T. Graham. C. M. Parkhurst and
A. L. Parkhurst. Issuance of 100 shares of
no par value stock was authorized. Readey
& Bagby. attorneys, handled the details of
the incorporation.
Spiros Enterprises, Inc.. 903 Waltower building,
was incorporated to carry on a general
theatrical and amusement business. Authority
to issue 50,000 shares of $1 par value stock
was issued. R. Spivak. E. Ross and D. Ross
were listed as incorporators. Harry Sheskin
was the attorney who handled legal phases of
the incorporation.
63

. . Appeals
. . Charles
. . Judd
'^^P^^^te
: October
a'
'ii
Four Central Stales
Theatres Improved
AMES, IOWA—A huge rejuvenation program
has been completed at the city's four
theatres—the Collegian, Capitol. New Ames
and Varsity. One of the innovations, the
idea of Joe Gerbrach, manager of the theatres,
is already being planned for use in
dozens of other theatres in the Central States
circuit.
It's a white strip which has been painted
dowii each aisle on either side of the carpet
and similar strips marking the exit paths.
The strips show up in the dark and are of
benefit in helping patrons to their seats. A
safety measure, the plan has been commended
by the fire inspector here. Other
improvements include:
NEW HEATING PLANT
The Capitol was completely redecorated,
new lenses, a new plastic screen and a new
heating plant were installed. The outside
of the Capitol is in brick red and copper
red with cream and white on the canopy.
Inside, the lobby is done in salmon, blue
and silver with room accessories in brown.
The auditorium walls are in rose beige.
The Collegian, built in 1937, was retouched
here and there and a new candy counter
added. Gerbrach says that one of every three
patrons makes a purchase at the candy bar.
The Varsity has had Its floors and restrooms
redone and the canopy redecorated
Improvements have been made to the acoustics
and the projection equipment.
The New Ames is resplendent in a scarlet
and wine front. Inside, the lobby has been
redecorated and new carpeting laid. The
stage and proscenium arch have been repainted.
Gerbrach is now observing his 36th year
in the theatre business in Ames. He started
here in 1912 and has been responsible for
the film fare of thousands of Iowa State
College students from all over the country
as well as that of the local citizens.
AMES STAFF TOTALS 66
Working with him in one of
Ames' largest
businesses are 66 men and women. Several
changes in the staff have been announced
by Gerbrach. Richard Day has been named
assistant manager of the Ames Operating Co.
Formerly he spent 15 years as chief operator
for the four theatres. Emory Lewis has been
hired as assistant manager at the Collegian;
Robert Amme is chief operator there. He
has been with the organization three years.
Theodore Myhre, who has been with the company
for three years as a student and parttime
operator, is chief operator at the
Varsity.
Cf^r^f^ECIAL SHOWMANSHIP
7 rmylERi
monon PICTURE SERVICE [•>.
12S HYDE ST. ••$anFran(Itco(2)Cai;f.
GIMAIO L. RAKtKI Qtntrtl mmtgtr
OMAHA
T atest figures show Nebraska was the third
hardest hit state in the Union from polio
cases. County hospital still has 120 cases,
as polio continues to dampen theatre business
. on tax valuations, including
those involving theatres, are coming up
in district court . . . Joe Scott, 20th-Fox manager,
rated a Simday feature and picture
on his Hollywood trip in the local press.
The RKO Brandeis is celebrating a 15th
anniversary, just a couple of months before
its first manager. Will Singer, resigned.
Pinky Mcllvaine, the assistant, and Louis
Cotter, publicity chief, have been with the
house since it opened. Under this staff, the
theatre changed from a never-do-well to
one of the most profitajtale for its size in the
Midwest.
Ted Mack, once resident master of ceremonies
for the Paramount Theatre here,
now is heard over ABC . Holdren,
local Community Playhouse graduate, has
completed some advertising agency assignments
in pictm-es and is returning to Hollywood
. Lorenz, MGM head shipper,
who is celebrating 30 years with this
company, will return to work soon. He is up
and around recuperating from a hospital
illness.
Manager Don Shane of the Paramount and
exploiteer Jim Castle didn't spare publicity
for "Sorry, Wrong Number." In the local
newspaper they used 1,200 lines of advertising.
There were more than 100 spot radio
announcements plus free interview platters
of Burt Lancaster and Barbara Stanwyck
on all local stations. Contests, theatre passes,
gags and news blurbs helped.
Harriet Miller, former concession supervisor
for R. D. Goldberg Theatres, has recovered
from a recent major operation. She
is now associated with Tri-States Theatre
Corp. as student manager at the Paramount
Theatre in Omaha.
Plan Children's Programs
At Capitol in Ames, Iowa
AMES, IOWA—Plans for additional children's
programs at the Capitol Theatre here
were made by Joe Gerbrach, manager, in
cooperation with the Ames Children's Movie
council which will pick the films from a list
.supplied by the Children's Film Library,
First in the series of carefully selected pictures
is "Alice in Wonderland." It will be
shown November 6 along with a Gene Autry
western and an animal picture. Admission
will be at a nonprofit rate of 10 cents for
children up to 12 and 25 cents for those
over 12.
Other children's programs will be shown in
February and May. Gerbrach was praised
by Mrs. Lillian Feinberg of the program committee
for his help in securing good films
for the showings.
New Heat Unit at Sosna
MANHATTAN, KAS.—The Sosna Theatre,
TBI's campus showcase, will have a new
heating unit soon. The work, including the
relocation of radiators, is almost complete.
Sam Epstein, Omaha,
Killed at Crossing
OMAHA—An auto-train crash here took
the lives of Sam Epstein, 61, theatre chain
owner, and Morris
Burstein, 50, chemical
^ffar^k^^ company owner. Both
yxSJJP^^ were prominent in
^B Jewish and community
•m j^
activities.
^i^^H
. -*
i^^^f
Epstein headed the
- Jl^^i Epstein Theatre Co.,
which operates six sub-
-Smfm
^.^ ^m^L urban houses. He was
'
riH ^ former chief barker
^K^ MfL-^^^tL ^i^d longtime treasurer
^^mk_Al^ mBb of the Omaha Variety
Club. He also headed
Sam Epstein gtate war bond drives
in the theatre industry. He also was treasurer
of the Beth Israel synagogue building fund,
a member of the board of commissioners of
the United Orthodox Congregations, a director
of the Federation for Jewish Service and
a past president of B'nai Israel synagogue.
Survivors include his wife Rose, a daughter;
a son Jack, who was associated with him in
business, and five brothers including Louis,
his associate for 40 years.
Gardening Added to Duty
Of Drive-In Managers
OMAHA—William Miskell, Tri-States Theatres
district chief, conmienting in the local
press, said the opening of drive-in theatres
added another requirement to the duties of
the manager.
"Now," said Miskell, "showmen have to be
gardeners, too." Miskell said his circuit was
following the policy of installing best possible
equipment and that it expects to make
year-to-year improvements and changes.
He described the drive-ins as a "godsend
to the elderly, ill and crippled people and
the shut-ins who seldom had a change to
see a picture.
"We find that folks enjoy very much bringing
the pets and coming themselves in informal
attire. There is still more new and
improved equipment purchased and due to
arrived at any time. A tremendous number
of shrubs remain to be set out and much
seeding is to be done this fall. We'll keep
going as long as the temperatm-e continues
fairly mild," he added.
South Dakota Exhibitors
Pledge Support to NCA
SIOUX FALLS. S. D.—Meeting here this
week. South Dakota exhibitors pledged their
support to Bennie Berger and S. D. Kane,
North Central Allied president and executive
director, in the organization's present
fights against alleged forced buying and compulsoi^y
percentage.
The South Dakota exhibitors also promised
to back up North Central Allied in a campaign
to obtain legislation to accomplish complete
theatre divorcement, if it isn't brought
about by the Department of Justice in the
consent decree case. Federal legislation will
be sought if that contingency arises, said Berger
who, with Kane, was the principal speaker
at the meeting.
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64
BOXOFFICE
:
16, 1948

. . Jerry
. . Bob
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Paramount
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CA
Makes MINNEAPOLIS
28-Day Offers, Too
MINNEAPOLIS—Paramount, along with
all other companies, has followed the lead of
20th-Fox and MGM in offering 28-day availability,
in place of the former 56, to a select
few independent exhibitors in different areas
of the city. This is the same availability that
the Paramount circuit's (Minnesota Amusement
Co.) Uptown has enjoyed exclusively
among neighborhood houses here up to recently.
The two independent houses that thus far
have made 28-day deals are the Fishers'
Campus and the Lebedoffs' Homewood. The
Volk brothers turned it down for their Nile.
The Engler brothers have notified distributors
that they are demanding the 28-day
availability for their Hopkins, local suburban
house, and it is expected this will be granted
to them.
A number of independent and circuit houses
here have had their availability cut from 56
to 42 days and more are said to be in line
for similar reductions.
Paramount's "A Foreign Affair" is now
playing the Campus, Homewood and Uptown
on 28-day availability deals. Universal has
made similar deals for its "Tap Roots."
Ascap Moves to Appeal
Judge Nordbye Ruling
MINNEAPOLIS—Indicating its intention
to appeal from Federal Judge G. H. Nordbye's
ruling that the Ascap theatre music fee is
illegal. Ascap requested and received a continuance
to October 18 to file objections to
the court's findings and conclusions. The
appearance had been scheduled for the purpose
of signing the findings and conclusions
which had been prepared by L. B. Schwartz
and S. P. Helpern, counsel for Bennie Berger
and Mrs. J. L. Jensen, exhibitors whom
Ascap had sued for nonpayment of the theatre
music fee.
The continuance postponed the entering of
judgment for the defendants. The entering
would have automatically followed the signing
of the findings. Filing of objections to
the findings and conclusions paves the way
for Ascap to carry the case to the federal
circuit court of appeals.
At Omaha Hearings
OCHEYDAN, lO'WA-V. Allan Monjar, coowner
of the Mound Theatre here, was one
of several Iowa theatremen to appear before
the congressional small business committee
investigating monopolistic practices at
meetings in Omaha last week. Alvin C,
Myric of Lake Park, owner of the State
Theatre there, also was a witness. Myrick
is president of the Iowa-Nebraska Allied Independent
Theatre Owners.
Others to Be Watched
MINNEAPOLIS—Although its grievance
committee was only constituted to take up
complaints against 20th-Fox, the only com-
the media-
pany that has agreed thus far to
tion plan. North Central Allied in its current
bulletin asks members to report grievances
against any distributor. There have been
no complaints against 20th-Fox for the committee
to hear.
The Colosseum of film salesmen here was
represented at the national meeting in
Chicago by delegates Harry Levy, Pat Halloran,
Don Anderson and Paul 'Weiss. The
meeting was called to formulate salary and
working condition demands .
Silvers,
Cannon Falls, Minn., exhibitor, charged with
assaulting James Dalton, a fellow citizen,
will go on trial during the present distiict
court session at Red 'Wing, Minn.
W. R. Frank says that none of the offers
made so far for the theatre circuit which
he heads is acceptable. Frank wants to get
out of the exhibiting field to devote himself
to picture producing in Hollywood . . .
North
Central Allied reports a goodly number of
exhibitors already have signified their intention
to attend the national Allied convention
at New Orleans November 29-December
1. Declaring this will be "an inspiring
convention with a lot of fun tossed in as an
extra attraction " it urges every member able
to make the trip to do so.
Virginia Hoffstrom, St. Paul Dispatch critic,
gave high praise to "Driven to Kill," the short
being shown in many Twin city theatres
under the Minneapolis and St. Paul Safety
councils. She calls it "a worth-while lesson
for autoists." "So far informative short subjects
have been left pretty well alone, forgotten
and neglected," wrote Miss Hoffstrom.
"Yet, with a little assistance, they might very
well become painless dispensers of general
information."
Univers'ty of Minnesota Film society is offering
the Italian picture, "'Volpone" . . .
Bloomington, local suburb, has raised its
theatre license to $300 annually, the highest
of any rural community in the state. At
present the suburb has only a drive-in, but
a peimit has been granted for the construction
of a regular film showhouse.
The city council license committee again
deferred action on an application of Mrs.
Roy Secrest. who formerly had the Princess,
local neighborhood house, for a license in
another section of the city . ^W. R. Prank
. .
returned to Hollywood to get production imder
way for his forthcoming "Dan Patch."
Signed for the cast, he said before his departure,
are Zachary Scott, Ruth 'Warwick,
Percy Kilbride and Charlotte Greenwood.
Frank Mantzke, treasui-er, presided at a
convention of Home Theatre circuit house
managers here. Sessions were given over to
a discussion of forthcoming film product
and showmanship plans .
Murphy,
Sunday Tribune critic, went all-out in his
column last Simday to boost the Horace
Heidt performance and broadcast scheduled
for the Auditorium here October 31. It's being
sponsored by the Twin City 'Variety Club
and proceeds will go to its charity fund.
Among members of the local film colony
who attended the Mirmesota-Northwestern
football game in Chicago last Saturday were
Ben Blotcky. Charlie Rubenstein, Sol Fisher,
W. R. Frank, 'Will Perper, Sol Torodor and
Bill Levy . . . 'Walter Hoffman, 20th-Fox exploiteer,
is working aroimd the territory on
"Apartment for Peggy," one of the big
Skouras drive attractions . . . Jim Flaherty,
formerly with Paramount and FMlm Classics
in Chicago, now is a member of the United
Artists sales staff, covering North Dakota.
Dean Lutz has been moved from that territory
to southern Minnesota.
Cliff Davis, new in the film business, has
jcined the Moncg.-am sales staff, replacing
Morrie Steinman who resigned to join the
RKO sales staff . . . Jack Jorgenson, formerly
with a large local department store, is
learning the film salesmanship ropes at
MGM.
Three Shows a Week at Early
EARLY. lO'WA—Three shows a week will
be held at the Early Theatre during the
winter months, according to A. 'W. Schramm,
owner. The theatre has had two showings
during the summer. Films will be on Sunday
and Monday, 'Wednesday and Thursday
and Friday and Saturday.
Redecorate Sarcoxie, Mo., House
SARCOXIE MO.—Redecoration of the
Avalon Theatre here, operated by Mrs. Olive
Travis, has been completed. New upholstered
seats and lighting fixtures have been installed
in -the house, and new carpeting has
been laid.
..^•'
H()\V,\KD K. I'HlKSS-drn.-ral
Manager, Highway Theatre, Chicago,
Illinois—declares:
"We have enjoyed the most
dependable service for the
past many years from RCA,
and have always found their
service to be tops."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
ARE SHOWMENS lOS ANGELES
CHOICE EVERYWHERE '"""""""-'^'on
FINEST QUALITY* P D Q SERVICE
BOXOFFICE : : October 16, 1948
G5

. . Don
. . . Lon
. . Dorothy
. . Elmer
. . Duke
. .
. .
. . . O.
. . . The
KANSAS CITY
Cpyros Skouras, 20th-Pox president, Charles
P. Skouras. National Theatres Corp., president,
and George Skouras, Skouras Theatres
Corp., president, were among notables here to
attend the testimonial dinner honoring Gus
Eyssell. Radio City Music Hall president and
Rockefeller Center executive manager. Walter
Pidgeon, film star, also was a special
guest at the fete.
.
Frank Buck, big game hunter, was here
one day for personal appearances in connection
with showings of "Bring 'Em Back Alive"
at the Roxy Theatre Davis, RCA-
Victor district manager, left for Denver and
other cities in the Rocky mountain states
. . . R. R. Thompson, SRO branch manager,
returned from a special two-day sales meeting
in Chicago.
Ed Kidwell, formerly of Roswell, N. M..
and recently appomted to succeed Frank
Plumlee as district manager for Theatre
Enterprises, Inc., arrived to assume his new
V. A. WILKINSON— Owner, Ritz
Theatre, Comanche, Oklahoma
says:
"You can't beat RCA when
it comes to Service. Anything
I say will not be enough
in praise of their service organization."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
duties . . . Arthur de Stafano, National Theatre
Supply Co. branch manager, left for Dallas
Cox, Fox Midwest Theatres film
buyer, returned to his home from St. Luke's
hospital.
.
Thousands of Kansas Citians visited the
local Blandings dream house Ellington
and his orchestra appeared in concert
at the Municipal auditorium . . The
.
Kimo Theatre, southside neighborhood house
operated by Dickinson, Inc., played "Torment"
and "Passionelle" as the third of a
series of foreign language film bills to be
shown there this fall and winter.
Mabel Warren, former Paramount branch
staff member, subsequently secretary for the
Kansas City Film Board of Trade and more
recently with the U.S. internal revenue department
at Dallas, was a visitor on Filmrow
. Murphy. Kansas-Missouri
Allied unit office manager, returned from a
vacation spent in central Missouri and other
midwestern localities.
.
Installation of a new glass block front was
completed at the Gem, Baldwin City, Kas.,
operated by J. W. Spielman . Gettler
is manager of the new Tribune, Tribune,
Kas.. operated by Mrs. Prank Kucera
Waldion Theatres of Oklahoma and Texas
will operate the opera house at Cherryvale,
Kas., now being rebuilt at a cost of approximately
$30,000.
.
The Peoples, operated by Theatre Enterprises,
Inc., at Pleasant Hill, Mo., recently
was reopened following complete redecoration
and installation of a new screen and
new projection and sound equipment
Victor Klarsfeld. manager of the Rialto, Cape
Gi:ardeau, Mo., sponsored special events in
observance of the eighth anniversary of its
opening.
Among Kansas theatre operators seen on
Filmrow were Herb Stutz, Plaza, Clyde; Fred
Davis, Cozy, Girard; Roy Dunnick, Madrid.
Atchison, and Paul Ricketts, Charm, Holyrood
Also observed were these Missouri
. . . showmen: C. A. Jones, Gem, Breckenridge;
Harold Porta, Community, Himiansville; W.
E. Cullen, Cozy, Wheaton, and Joe Ghosen.
Uptown. Sedalia.
Fred Hoenscheidt Visits
JUNCTION CITY, KAS.—Fred Hoenscheidt
from the Dallas office of TEI called on
Francis Wright, city manager for the circuit
here.
From the
BOXOFFICE FILES
DEVIVAL of the old
(Twenty Years Ago)
Allied States Ass'n was
effected in Kalamazoo, Mich., at the annual
convention. W. A. Steffes of Minneapolis
was elected president. A drive will be put
on to raise $100,000 for the national treasury
and a nationwide drive started for new members.
Steffes was president of the AUied
when it "died" almost two years ago, after
being promised certain things by the national
organization. Pi-omises were made that a "big
man" would be selected to head the group.
The Gay Theatre in Wayne, Neb., owned
and operated by Elmer E. Galley, opened recently
with "The Fleet's In," starring Clara
Bow. Gailey also owns the Crystal in Wayne
C. Lehman and S. D. Robinson, prominent
businessmen of Sibley, Iowa, have taken
over the Royal Theatre there for $18,500. Lehman
is a hardware merchant and Robinson
is in the clothing business.
The new Rialto at Alliance, Neb., opened
recently. It seats 400 and will be run in connection
with the Imperial, a 1,000-seater, now
showing de luxe productions and stage shows
Gehling Theatre at Falls City, Neb.,
opened recently to enormous patronage.
Harry Weisberg, president of the Central
States Theatres, spent several days in Omaha
last week, during which time he disposed of
his theatre holdings in South Omaha.
The Orpheum Theatre in Kansas City was
to open with a stock company. A notable cast
of well-known players will appear in the
plays and a visiting star system wiU be inaugurated.
The Orpheum was not reopened
this season because of losses acquired during
the past three years. Senior Orpheum vaudeville
will play the Mainstreet Theatre.
Sam Blair, Belleville. Kas., will install sound
equipment in his new theatre. This is said
to be the smallest town in the U.S. to have
talking and sound pictures. The population
is listed as 2,271 . . . While workmen were
excavating for the foundation of Sam Blair's
theatre, they brought up a cowboy boot, a
human jawbone and a few ribs. Blair denies
it is a publicity stunt.
iniiHiliii
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:
66 BOXOFFICE
: October 16, 1948

'Wrong Number' Rings
Bell in Kansas City
KANSAS CITY—Typical fall weather and
strong product combined to keel grosses at
the first runs level with those of recent weeks.
"Sorry, Wrong Number," showing at the
Paramount, rang up a husky 130 per cent
to lead the city. "An Innocent Affair,"
paired with "Triple Threat" at the Midland,
also displayed boxoffice strength. Following
a rousing opening week at the Orpheum,
where it was teamed with "The Big Punch,"
"Mr. Blandings Builds His Dream House"
rounded out a nice second stanza.
(Average is 100)
Esquire—Flowing Gold (WB); God's Country
and the Woman (WB). reissues SO
Midland—An Innocent Aifair (UA). Triple
Threat (Col) lib
Orpheum Mr. Blandings Builds His Dream
House (RKO), The Big Punch (WB), Znd wk 105
Paramount—Sony. Wrong Number (Para) 130
Roxy—Lulu Belle (Col), My Dog Rusty (Col),
2nd wk. - ;
40
Tower, Uptown, Fairway Cry of the City
(20th-Fox), 6 days 85
Football Squeezes
Minneapolis Grosses
MINNEAPOLIS—With only one outstanding
newcomer, "The Paradine Case," and
the football scene shifting to Chicago where
Minnesota played Northwestern and lured
an estimated 7,000 localites over the weekend,
grossed again sagged downtown. "Race
Street," "Isn't It Romantic?" and "Embraceable
You." other major entries, came through
only moderately well. One of the two holdovers,
"Sorry, Wrong Number," continued to
click strongly.
-
Aster—Daredevils oi the Clouds (Rep);
Mutiny on the Blackhawk (SR), reissue 9li
70
Century—Emhraceable You (WB)
Gopher—Man-Eater oi Kumaon (U-1); Give
Us Wings (U-1), reissue 80
Lyric—Sorry, Wrong Number 120
(Para). 2nd wk
Radio Cily—The Poiadine Case (SRO) 100
RKO-Orpheum—Race Street (RKO) 95
RKO-Pan—Phantom of the Opera (PC); Ala Baba
(FC), reissues 90
State—Isn't It Romantic? (Para) 85
World—One Touch of Venus (U-1). 2nd wk,. 80
"A Southern Yankee' Best
Des Moines Earner
DES MOINES—Red Skelton in "A Southern
Yankee," showing on a double bill at
the Paramount Theatre, was top attendancedrawer
here last week,
Des Moines—Sorry. Wrong Number (Para)
Orpheum—Race Street (RKO); Variety Time
100
(RKO) 100
Paramount—A Southern Yankee (MGM); The
Hunted (Mono) 110
Strand—Deep Waters (20th-Fox) 100
Omaha Business Generally
Dull During Week
OMAHA—It was a generally dull week with
two holdovers and one reissue bill. Weather
continued cool and fair.
Omaha—Frontier Morshal (20th-Fox): Belle Starr
(20th-Fox). reissues 90
Orpheum—Deep Waters (20th-Fox) Daredevil of
the Clouds (Rep) 105
Paramount—tap Hoots (UA), 2nd v. k 100
RKO Brandeis—The Black Arrow (Col) The Big
Punch (WB) 80
State—The Street With No Name (20th-Fox); Kelly
the Second (MGM), 2nd wk 90
Town—Sing Your Way Home (RKO); Lawless
Border (SPE), reissues 95
Fall From Theatre Is Fatal
RUSSELL, KAS,—A ten-foot fall from a
ladder while he was working on the Dream
Theatre here proved fatal to Lige CoUicot.
Collicot's head struck a concrete sidewalk
and he never regained consciousness.
Theatre Screen Helps
Police Nab Suspect
Omaha—Here's the new and easy way
of nabbing: your suspect—if he or she is
willing: to cooperate. Omaha police were
on the lookout for a woman who did too
much charging and not enough paying at
local stores. They also believed she and
her husband might be responsible for
some other troubles.
Getting a tip she was attending a matinee
at a downtown theatre, the police
flashed her name on the screen saying
she was wanted at the boxoffice.
She found the police waiting there on
arrival.
Film Miniature Houses
For Paramount Short
SIOUX CITY. IOWA—A Hollywood
cameraman
who has traveled one and one-half
million miles over the world found himself
at home making pictures of the toy town
created by Maude Ellen Lynch at her home
here. James B. Shackelford is making another
in a series of shorts on unusual occupations
with his subject the miniature houses
made by Miss Lynch. They contain houses
of all nations and are made from materials
gathered all over the world.
"They're natural and authentic," Shackelford
said. "Some of them make me homesick
for places I've been." The pictures,
made for Jerry Fairbanks, Inc., will be given
worldwide release through Paramount Pictures.
Miss Lynch began making her houses
in 1936. She also has a wishing well with
waters from over the world and a bottle with
sand from nearly every nation.
Install New Equipment
At Woodward, Iowa
WOODWARD, IOWA—New projection machines
and sound equipment have been installed
at the Sun Theatre here. Mrs. Lorena
Hanson, owner, also announced an improvement
program which will include a new
canopy and new lighting throughout the
building, as well as new carpeting and the
addition of 30 seats on each side of the
balcony.
Theatre Helps Art Series
MANHATTAN, KAS.—The Manhattan
Artist Series, a noncommercial, cultural program,
sponsored by a number of civic leaders,
has the fuU support of Dave Dallas,
local theatre manager. Dallas was appointed
to the committee in charge and was guest
speaker at a kickoff dinner at the Country
club. There were more than a hundred present
for the dinner. Dallas promised complimentary
tickets to his theatres for the
two teams selling the most tickets for the
seasonal series. The first artist to appear
here will be James Melton.
Juvenile Cases Continue Lower
OMAHA—Figures back up the experience
of Omaha theatre managers recently in the
juvenile delinquency department. District
court records show 1,130 cases of all kinds so
far this year as compared with 1,400 for the
same period a year ago. Omaha's juvenile
delinquency rate has declined steadily since
the end of the war.
New Officers of KMTA
Hold Initial Meeting
KANSAS CITY—The new officers and directors
of the Kansas-Missouri Theatre Ass'n,
elected during the final session of its recent
annual convention, gathered for their first
regular monthly business meeting last Thursday
(14) at the Phillips hotel here.
Elmer Bills, Salisbury, Mo., is president of
the association; Dale Danielson, Russell, Kas.,
is vice-president; J. A. Becker. Independence,
Mo., is secretary, and Fred Meyn, Kansas
City, Kas., is treasurer.
The next monthly meeting of the officers
and directors tentatively is scheduled for
Thursday, November 18, at the Phillips hotel.
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Kansas City
Mj^a 1^ THEATRE SUPPLY
fcJC/c> • COMPANY •
HA. 7849 K. C, Mo.
STAGE EQUIPMENT COMPANY
IfLUILI
I
BOXOFFICE October 16. 1948
: :
67

. . Fred
.
: October
MULTIPLE OCCASION—This was quite an occasion for the Omaha MGM employes.
A dinner at the American Legion club honored these events: Farewell party
for Manager G. E. "Jerry" McGlynn, promoted several months ago to head the Des
Moines office; the welcome for new Manager Bill Gaddoni and Mrs. Gaddoni; the
30th anniversary with MGM for head shipper Charles Lorenz. Home office auditor
John Ash was an out-of-town guest.
. . .
Left to right, seated: John .Ash, Mrs. McGlynn, McGlynn, Gaddoni, Mrs. Gaddoni,
Charles Lorenz. Second row: Jennie Stokes, L'Marce Tegtmeier, Helen Kennison,
Genevieve Fejfar, Elaine Kuklin, Marious Sorenson, Lucille Sorenson, Rich Wilson,
Marg Wilson, Bob Smith, Virginia Nedley, Bill Nedley, Fred Feijar, Agnes Tomaisicwicz,
Mid^e Merwald. Back row: Ferd Keutar, Wayne Kennison, Eddie Kuklin, Dick
Bruno, Anita Bruno, Lorraine Waldman, Evelyn Cannon, Milo Cannon, Cecil Wolbach,
Dorothy Kosiut.
DES MOINES
TlZalter Hoffman, 20th-Fox exploiteer, was
Beulah Fine was crowned queen
ber" . . .
here lining up advance publicity for of the fall festival at Mount Pleasant recently.
Mrs. Pine, an assistant in the Tem-
"Apartment for Peggy" .
Armington,
MGM office manager, returned home from a ple Theatre office, received 64,850 votes. She
Elma
The Metro office staff received a fur coat as her award local hospital . . .
gave a farewell dinner at Walnut Woods for Chacey, former Tri-States Theatre Corp. employe,
Betty Ahrends, who left for New Orleans
was married recently to Howard Mc-
last weekend.
Leod of Elberton.
Hats were off to Harold Lyons for his
promotional work for "Sorry, Wrong Num-
COMING!
The Theatre's Newest Entertainment and
Business
Stimulator
"LUCKY SEAT"
Copyright 1948
NOT A LOTTERY!
NO COUPONS! NOTHING TO SIGN!
Write
KING ENTERPRISES, Inc.
1203 High Street Des Moines, Iowa
LEAK THEATRE SALES
A New Proven Method Based on
Reputation and Experience. We L^^
cover the U. S. Market Privately. ^
Arthur Leak
BERT THOMAS
Manager. Midwest Office
1109 Orchard Lane
IS Moines 13, la. Phone 4-9087 i
Confidential Correspondence
Invited
COMPLETELY NEW
HORKY'S CAFE
Bigger and Better Than Ever
— Featuring Delish' Steaks
1202 High St. Des Moines. Iowa
Wh-re Filmrow Friends Gather'
Open Daily at 4 p. m
Earl Helvlg, MGM shipper, was spending
his two-week vacation at home . . . Filmrowers
were grieved to learn of the deaths of Helen
Hanson's sister, and C. N, Kite's mother.
Helen is cashier for Metro and Kite is in the
Tri-States accounting department . . . Merle
Blair, Cedar Falls, Iowa, partner in Tri-
States, and Ralph Blank of the Omaha office
were visitors in the home offices here.
Winifred Moore, former Ti-i-States employe,
is filling in on the switchboard .
Jack Lorentz, central sales manager for 20th-
Fox, was a visitor . . . Phyllis Whistler Reynolds
and her husband spent the weekend at
Waterville, Minn., on a fishing trip . . . Char-
list . . .
. . . Henry
lotte Elmets, Monogram, was on the sick
John Roth, recent AIB graduate,
is a new booker for Universal
Peterson. RKO booker, entertained the PTA
. . . Dallas
at his son's grade school last week by playing
the piano for their "fun night"
Keesler and Marilyn Gibson, NSS, have returned
from vacations.
Airer Moves Indoors for Winter
FREDRICKSBURG, IOWA—An open-air
theatre which operated here during the summer
has done such good business that it has
been decided to move projection equipment
indoors and continue showings during the
winter. The shows will be every Wednesday
night.
Pigtails Win Free Admission
BRITT, IOWA—Admission to "Summer
Holiday" at the Britt here was tree to all
patrons wearing pigtails. Altogether. 167
girls and women .showed up with hair in pigtails.
Films on Safety Started
In Many Iowa Theatres
DES MOINES—A campaign to educate
Iowa filmgoers in highway safety by means
of one-minute films has been started by the
state public safety department. About 300
prints of eight safety subjects are appearing
before the theatregoing public with the
cooperation of Iowa theatres. The highway
patrol handles delivery of the films.
Each brief film appears under the slogan:
"Boost Iowa to the safest state in 1948." One
film shows graphically why motorists should
not go whizzing past a halted school bus.
A passing car just misses a child in the film.
Another shows a narrow escape resulting
from cars passing on a hill.
One reports that 80 children under 14
years were killed in motor vehicle accidents
in Iowa during 1947 and the first half of
1948. The eight subjects, so far produced
and being shown, cover: the importance of
automobile inspection: children; night driving
(you can not drive safely over 55 miles
an horn- at night); speeding; habitual law
violators: the importance of having a drivers
license law; pedestrian traffic, and information
showing driving is more hazardous now
than a year ago because of an increase in
traffic.
Iowa Houses Get Support
For Courtesy Campaign
OSKALOOSA. IOWA—The better
business
committee of the Oskaloosa Chamber of
Commerce has joined in the current Tri-
States Theatre Corp. courtesy campaign, -yith
the hope of making Oskaloosa the most
courteous city in Iowa.
A search is being made by the Staak and
Pierce theatres for the most coui-teous employe
or employer of any retail firm in the
city. Two women, unknown to store employes,
will shop, visit and browse around in stores.
Daily they will select one person who was
the most courteous.
The names of the winners and the estab-
Ushments will be published in the theatre
ads and the entire personnel will be invited
to the theatre of their choice as guests of the
two Tri-States houses.
Variety Gives Heidt Show
DES MOINES—Horace Heidt and his Musical
Knights will appear at the KRNT Radio
Theatre here November 2 for a Variety Club
benefit show. The 'Variety Club has announced
that Des Moines talent will be featured
on the show with five acts from the
area to be selected. Net proceeds from the
show, which will be co-sponsored by the
KRNT Theatre, will be given to Raymond
Blank Memorial hospital and Mercy hospital.
Bill Emard, talent scout for Horace Heidt,
is coming to the city for auditions. Prizes will
be awarded the winning acts and some of the
local talent may be featured later on Heidt's
Sunday night radio program.
Free Show for Crippled
WATERLOO, IOWA—Free movies were
held at the Starlite Drive-In last week for
handicapped children. Transportation was
furnished by members of the Waterloo and
Cedar Falls Kiwanis clubs. Theatre owners
Stephen A. Oellerich and Philip E. Winslow
said the invitation included handicapped
adults as well as children.
68 BOXOFFICE :
16, 1948

Ask to See Higher Bids,
NCA Tells Exhibitors
MINNEAPOLIS—Conceding that competitive
bidding lias not been outlawed by the
consent decree case decision. North Central
Allied has warned members "who are foolish
enough to bite on this bidding hook" to
demand of distributors "the right to see the
bid of the fellow trying to buy the product
away from you."
It has declared to members that "any
company which is acting in good faith (if,
indeed, any of them arei is morally bound to
let you see that bid . . . If they don't let you
see the bid, you may rest assured that you
are getting the run-around and are just being
jaclied up to a higher film rental level."
Church Begins Third Year
Of Services in Theatre
MANHATTAN, KAS. — Through the
courtesy of Theatre Enterprises, Inc.. the
Methodist church here recently began its
third year of Sunday morning services at the
Sosna Theatre.
Due to the great increase in the student
body this year, and the distance from the
campus to the downtow7i church, the theatre
management cooperated with the Methodist
congregation in malcing use of the theatre
possible weekly.
The weekly services begin regularly at 10
a. m. and are finished before the beginning
of the matinee performances at the house.
Asks Tax Scheme Reports
MINNEAPOLIS — North Central Allied
warned independent exhibitors that local officials
are casting greedy eyes on theatres as
sources of additional revenue, and asks vigilance
and cooperation to prevent hcense fee
boosts as well as local or state admission tax
enactments. Exhibitors hearing reports of
proposed theatre or license taxes are asked
to notify the body so that immediate steps
can be taken to combat the proposals.
Wrong Number!
OMAHA—When Manager Donald Shane
of the Paramount Theatre planned a promotion
of "Sorry, Wrong Number" he got an
early call from Omaha officials. The Paramount
had posted placards urging Omahans
to call a certain number for an important
message. A call brought the reply: "Sorry,
wrong number, says Barbara Stanwyck." City
officials said Paramount did not have permission
to post the signs.
Terril Is Ten Years Old
TERRIL, IOWA—The Terril Theatre is
observing its tenth anniversary under the
management of Mr. and Mrs. Adrian Krieger.
A free show was given as a "thank you" to
Terril patrons. A new sound system is being
installed during the anniversary celebration.
Children's Council Picks 'Alice'
AMES, IOWA—The Ames Children's Film
Council has selected "Alice in Wonderland"
for the first in a series of Junior Town programs.
The picture will be shown at the
Capitol Theatre through the cooperation of
Joe Gerbrach, manager. Gerbrach is donating
a block of tickets for outstanding students
of several schools.
Wisconsin Group Intends to Build
II Drive-ins; New Iowa Projects
BURLINGTON, IOWA—Purchase of 40
acres of land for a drive-in has been announced
by Jerome Greenebaum, district
manager for Central States Theatre Corp.
Greenbaum said the property is located on
West Burlington avenue outside the city
limits. The company hopes to begin construction
and grading this fall, but operation
will not begin until spring. The area is a
part of the Jesse Granaman farm. Spurred
by the increasing popularity of outdoor theatres.
Central States attempted this summer
to locate on Roosevelt avenue. Permission
to build, however, was denied by the city
plan and zone commission on the basis of the
existing zoning ordinance.
Oppose More Twin City Drive-Ins
MINNEAPOLIS — Opposition is being
whipped up in several suburbs here to the
construction of drive-ins. On the heels of
the suit brought 'oy 18 Crystal suburb residents
to prevent Clem Jaunich from building
a drive-in in their community, a number of
St. Louis Park residents have banded together
to try to stop the Minnesota Entertainment
Enterprises from erecting a drive-in
in their area. They've petitioned the council
to refuse the license.
At the same time drive-in theatre construction
plans continue at a dizzy pace.
Shelly Grengs, Eau Claire, Wis., exhibitor,
heads a group that will build 11 such theatres
in Wisconsin.
Glen A. Cooper Biulding
HAYS, KAS.—Construction of a drive-in
theatre has been started on a site on Route
40, one mile east of here by Glen A. Cooper,
who operates ozoners at Dodge City and
Garden City. The new open air theatre is
expected to be completed and ready to open
early next spring.
A-Muse-U Improved
MUSCATINE, IOWA—Completely remodeled
and redecorated, the A-Muse-U Theatre
has reopened here after being closed several
weeks for the repairs. The entire front has
been refinished and a new marquee installed.
A new carpet has been laid, the stage has
been remodeled and a new screen put in.
The balcony has been enlarged and the stairway
improved. C. J. Jamison is the owner.
Work to Begin on Spencer Drive-In
SPENCER. IOWA—Work was scheduled to
begin this fall on Spencer's new 400-car
drive-in north of the city limits near highways
71 and 18. Gordon McKinnon. manager
of the airer, said grading and foundation
work would be done this season and the
project would be completed next spring.
Plan to Build at Hays
HAYS. KAS.—John A. Cooper of Dodge
City and Wade H. Renick of Garden City
have purchased a site on highway 40 west
of here and plan to erect a drive-in at a
cost of $65,000, exclusive of land. Cooper
and Renick operate drive-ins at Dodge City
and Garden City.
To Start Brick Work at Collins
COLLINS, IOWA—Construction of the new
Collins Community Theatre has begun. Pouring
of concrete for the footings is in progress
and laying of the brick walls will be
started immediately.
Remodel Wampas Theatre
KEOSAUQUA. IOWA—Remodeling of the
Wampas Theatre here is nearing completion.
New carpeting has been laid, new seats installed
and a modem powder room and
lounge has been added. Mrs. Joe Newbold
IS the owner and is assisted in the operation
of the theatre by her mother, Mrs. I. Therme.
Fort Dodge Rialto Improved
FORT DODGE, IOWA—Remodeling of the
exterior and installation of a new marquee
has been completed at the Rialto Theatre
here. The manager is Jess Day.
Herbert Hensen to Remodel
WALTHILL. NEB.—Herbert Hensen will do
some remodeling and put in new equipment
at the Sun Theatre here.
Legion Closed lor Remodeling
HARTFORD, S. D.—The Legion Theatre
here has been closed for remodeling.
Dakota Theatre Leased
WAGNER. S. D.—Mi-s. Lloyd ScobeU has
sold the Elbs Theatre here and leased the
building to Andy Eleeson. an RKO salesman
out of Sioux Palls, S, D.
New Game for Theatres
DES MOINES—Lucky Seat, a new theatre
attendance stimulator, is being launched nationally
by King Enterprises, Inc., which
holds exclusive rights to the game.
Policy Change at Lamont
LAMONT, IOWA—The management of the
Lamont Theatre has announced that it will
return to the policy of two changes a week
during the winter. Showings will be on Saturday
and Sunday and Wednesday and
Thursday. Bank nights will be Wednesday
and Thursday.
New Policy at Dunlap Royal
DUNLAP, IOWA—Three changes a week
instead of two is the new policy for the Royal
Theatre here, according to Manager J. P.
Broderick. Changes will be on Sunday.
Wednesday and Friday. Broderick leased the
Royal in July.
On Omaha Welfare Board
OMAHA—Mayor Glenn Cunningham has
named a new city welfare board including
one representative of the film industry;
namely, Harry A. Taylor, theatre and ballroom
manager.
BOXOFFICE : : October 16, 1948
69

IRIS
Riceville,
THEATRE
Iowa
C. L. FREEMAN .
The Finest in Motion Picture Entertainment
BOXOFHCE
825 Van Brunt Blvd.,
Kansas City, Mo.
Gentlemen:
I
have been using another trade magazine for a number of
years. Lately my curiosity got the best of me and I asked one of
the salesmen, who happened to be selling me some new pictures,
for his copy of BOXOFFICE.
Well, that cinched it for me. My present subscription to this
other magazine is about run out, so will you please start my subscription
to your BOXOFFICE for three years immediately.
Very truly yours.
IT
SELLS
ITSELF!
Our subscription manager was recently asked: "Who sells
all those new subscriptions you keep adding every year? You
seem to have so very little in the way of a subscription sales
force !"
The answer didn't require a word to be spoken. The inquirer
was a home office film executive who happened to be visiting
at our Kansas City headquarters. He was simply handed mail
that came in with subscriptions that same day. For example,
the letter above from an exhibitor, which accompanied a
three-year new subscription order.
To put it succinctly (and our couple of subscription salesmen
won't mind this statement of truth), most of the subscription-selling
for BOXOFFICE has been (and still is being) dona
by the book itself. It has mostly been a case of one exhibitor
telling another, and that has been going on continuously from
coast to coast — until there now are very few exhibitors, large
or small, who are not subscribers to the industry's top trade
paper.
No other film trade paper has EVER had anything like the
Net pa\6 circu-
paid readership enjoyed by BOXOFFICE today.
lation now 23^56.
OXOFFICE
The NATIONAL Film
Weekly with All of
Your LOCAL News
70
BOXOmCE :
: October 16, 1948

. . which
: October
West Pa. Allied Picks
Late February Date
PITTSBURGH — Twenty-eighth annual
convention of the Allied Motion Picture Theatre
Owners of Western Pennsylvania has
been scheduled for the William Penn hotel
February 21, 22. Local Allied directors named
William Finkel to handle an-angements and
select committees.
Andy Smith jr., 20th-Fox general sales
manager, will attend the next meeting of
directors of local Allied exhibitors to present
his plan of voluntary conciliation. The system
was adopted recently by North Central
Allied. Morris M. Finkel, president of the
western Pennsylvania organization of independent
theatre owners, said the session will
be held in the Allied quarters on Filmrow
November 5.
Approximately 90 exhibitors, all Allied
members attended a special meeting in the
William Penn hotel to hear Abram F. Myers,
general coimsel, in his first appearance-report
here in three years. A general resume
of the government's antitrust law was given
and other subjects were discussed in a
question-and-answer period.
M, A. Rosenberg, former local and national
Allied president, introduced Myers. The Allied
members approved a resolution passed
by the local organization's directors October
1, opposing the Pennsylvania "tax anything"
act. In part, the resolution reads:
"HARMFUL TO THE STATE"
"The Pennsylvania assembly, during the
1947 session, enacted and Governor Duff approved
a law . permits all municipal
borough and township taxing authorities the
right to levy on their own district, a tax
on anything not being taxed by the commonwealth.
The rights under this act have
been used discriminatorily and with diversification
by the various taxing authorities to
the point that the rights under this act have
become detrimental to the economic welfare
of the commonwealth because it not only attacks
free enterprise, but the wage earner
as well."
Allied MPTO of Western Pennsylvania is
unanimously on record opposing any renewal
or continuance of this act or any new legislation
that would grant a similar authority.
The membership will call to the attention of
the members of the 1949 Pennsylvania assembly
the fallacies of such carte blanche authority
given so many different taxing bodies.
The resolution was presented by President
Finkel and Fred A. Beedle, board chairman.
ROSENBERG ACTIVE
AGAIN
Rosenberg went to Washington this weekend
to attend a two-day session of the executive
committee Saturday and Sunday (16, 17 1.
Plans for the New Orleans convention are being
completed and other business is being
considered.
Rosenberg, "on the ball again" after several
years of lesser activity and leadership
following an illness, is chairman of the board
of directors of the western Pennsylvania
organization of independent theatre owners.
He has served as national and local Allied
president. He and Mrs. Rosenberg will vacation
in Atlantic City following the executive
board meetings in Washington. They will be
in New Ordeans several days in advance of
the national convention which opens November
29.
Reservations from this area for those who
will attend the National Allied convention in
New Orleans include: Mr. and Mrs. Morris
M. Finkel, Pittsburgh; Mr. and Mrs. Bart
Dattola and daughter Laura, New Kensinston;
Mr. and Mrs. William G. Serrao, Arnold;
Mr. and Mrs. M. A. Rosenberg, MoKees Rocks;
Werner "Fuzzy" Lund, Carmichaels; Anthony
P. and William Antonoplos, East Pittsburgh
and Turtle Creek; Mr. and Mrs. Fred J. Herrington,
Pittsburgh; Mr. and Mrs. F. E. Hasley.
East Pittsburgh; Mr. and Mrs. L. A.
Farmer, Greensburg; Mr. and Mrs. Theodore
Grance, Everett; Mrs. Matthews, Everett; Mr.
and Mrs. T. J. Hickes, Saxton; Mr. and Mrs.
J. G. Carruthers, Grove City; Theodore Mikolowsky,
Masontown, and Norman Chussitt
and his sister Mrs. Rosella Kraus, McKees
Rocks.
Bud Sommers Promoted
To District Manager
"
RICHMOND, KY.—Henry "Bud Sommers,
district manager for Schine Theatres in
Richmond, Paris and Maysville, has been
named district manager for all Schine houses
in Kentucky with the exception of those in
Louiseville. Sommers will retain his headquarters
here and has announced the advancement
of two local managers.
Ken Carter, manager of the State, has been
named manager of the Madison and Ben
Tureman, assistant at the Madison, was
named to manage the State.
In other Schine circuit changes, Victor
Wintle, assistant manager of circuit houses
in Paris, was transferred to Middlesboro as
manager of the three theatres there, and
Hubert Borne was transferred to Paris from
Middlesboro.
David Brown Quits UA
PITTSBURGH—David Brown has resigned
from United Artists here. Veteran of the
local motion picture industry and one of
the original founders of the Variety Club, he
was associated with UA for 13 years as booker,
office manager and, in recent years, as sales
representative. Brown has no definite plans
for the future.
County Outlaws Bingo
SHARON, PA.—Bingo and games of chance
have been banned in Mercer county, on the
Ohio state border, by District Attorney John
R. Boland. Bingo games operated by churches
or welfare agencies In Sharon and Farrell,
Pa., are affected by the ban, which also bans
selling of chances on automobiles and other
merchandise.
Michigan ATO Picking
17 District Directors
'DETROIT — Exceptionally strong interest
has marked the first several regional meetings
being conducted by Allied Theatres of Michigan
in various key cities over the state to put
the new reorganization plan into effect in the
17 districts. The meetings are being scheduled
and arranged by Business Manager
Charles W. Snyder.
The first meeting was held at Imlay City
as a joint session with a Rotary club-sponsored
luncheon. Rofcert Schuckert of Caio
was elected a member of the Allied board at
this session, and Marry Hobolth, longtime
board member, was elected alternate for this,
the Seventh district.
E. C. Johnson of the Washington Theatre
in Bay City was elected to the board for the
Tenth district in a meeting at the Midland
Country club sponsored by exhibitor William
Cassidy of Midland. Lee Ward of Mount
Pleasant was elected alternate.
Glenn Wallace of Scottville was host for
the Ninth district meeting at Emerson Lake.
Wallace was elected to the board, with Don
Iverson of Lake City as alternate.
Other meetings: October 7. Fourth district,
at Paw Paw; October 8, Fifth district, Morton
hotel. Grand Rapids; October 13, Second
district, Monroe.
Philipsburg, Pa., Showman
Marries Army Nurse
BALTIMORE— Austin Interrante, operator
of the Rowland Theatre, Phihpsburg, Pa.,
and former 20th Century-Fox salesman from
the Pittsburgh branch, and Pauleen Anton
of Johnstown, Pa., were married here October
15 at the Huntingdon Baptist church.
The bride is a graduate of Temple University
School of Nursing, Philadelphia, and
during World War II was a member of the
nurses corps in Europe. Since the termination
of the war she resumed duties with
the veterans administration and for the last
year and a half has been assistant director
of nurses at the Perry Point, Md., VA hospital.
Immediately after the 4 p. m. ceremony,
the couple enjoyed a wedding dinner at the
home of the bridegroom's brother. Dr. Nickolas
Interrante, Baltimore. Following a brief
honeymoon, Austin and his bride will reside
at the Hotel Philips, Philipsburg.
U-I DETROITERS AT SALES CONFAB—Members of the V-I Detroit sales staff
are pictured attending the company's regional sales meeting at the Blaclistone hotel
in Chicago. Left to right: Norman Silver and Milton Zimmerman, salesmen; Ben
Bobbins, branch manager, and William Waldholz, salesman.
BOXOFFICE :
16, 1948
ME 71

. . Joe
. . Marilyn
. . Rumors
. . . Walter
. . The
. . Paula
. . Ray
. . Bud
. . Bob
. . Ken
. .
'
DETROIT
pobert Lenox, formerly with Columbia, is the
new booker at 20th-Fox. James Sharkey,
whom he replaces, suffered a blackened eye
on almost his last day before becoming a
salesman . . . Shirley Sitomer, 20th-Pox
.
.
booking clerk, is resigning say
our old friend Helen Rose also is leaving
20th-Fox Lee, 20th-Fox manager,
is a steady customer for those Friday suppers
over at Schwartz's.
Gus Wandrei of the Adams has moved out
to Berkley . Harr, wife of Frank
Harr, office manager for Film Classics, has
joined the Allied Films staff . . . Jack Zide
is leader of the western division in the Realart
drive.
DELUXE
THEATRE EQUIPMENT
*BRENKERT PROJECTORS
* RCA SOUND SYSTEMS
*RCA RECTIFIERS
*RCA SOUND SCREENS
* BRENKERT LAMPS
INTERNATIONAL CHAIRS
MOHAWK CARPET
HORSTMAN MARQUEES
+ ADLER LETTERS
CENTRY GENERATORS
KOLDRINK BARS
STAR POPCORN MACHINES
NEUMADE PRODUCTS
COINOMETER CHANGERS
KOLLMORGEN LENSES
STAGE EQUIPMENT
DRIVE-IN THEATRES
OUR SPECIALTY
ERNIE FORBES
THEATRE SUPPLY
Film Bldg., Detroit 1, Mich.
Days
CAD 1122-3
72
Nights
WE 4-9080
. .
Chester Woodward of the Avenue is convalescing
after his fall downstairs at the
house, which resulted in a double fracture
of one arm and collarbone injui'ies. Mrs.
Leod.ora Woodward is planning to close her
display business here following her mother's
death, and move to the south . William
Kus of Confection Cabinet is going into business
for himself as Bill's Popcorn Repair
Service . . . James Day has left the National
to work for WXYZ-TV full time, and William
Swistak has switched over from the
midnight to the swing shift so he can get
some sleep.
.
.
Eddie Murphy, Paramount, veteran of Reel
Row, is moving into the Palmer Park district
name of the new house at
Whitmore Lake is to remain the Lee in honor
of the late Lee Carrow, not the Lake as formerly
reported Lindtedt, salesman
for United Film Service, has moved from
Scottsburg, Ind.. to Louisville.
George McArthur has installed Century
projectors, plus a special Holmes 16min projector
that will toss off a 12xl6-foot picture
at a hundred feet in the swank Cranbrook
School . W. Bonner, operator at
the Alden, is the father of a baby boy, his
sixth child . . . Ben Zimner, former RKO
salesman, is another proud father of a new
son . Drew, in towTi for the premiere
of "Magnolia Alley." was a visitor at
the Jam Hanady studios.
Edgar Douville of the Linwood LaSalle. and
his wife, professionally known as Bea 'Vester,
will head for Miami in December to vacation
and inspect her line of chorines, currently
working through the south . Mac-
Farlane. operator at the Grand in Highland
Park, opened a photographic studio on the
side and completed three colorful murals, all
outdoor scenes, on the booth walls . . . Harry
Owen, his partner, has been convalescing following
an operation, and is due back soon
Rosmys, formerly of the East
End, has been subbing for Owen.
John A. Campbell, vice-president of Jam
Handy, was host to the Greater Detroit Motion
Picture Council Friday in a tour of the
studios . Harris, owner of the Keego,
Lake and Drayton theatres in Oakland
county, returned from an extended summer
vacation with his family at Torch Lake .
New owners of the Chic Theatre are Harry
and Ruth Balk and Joseph and Mary Guterman.
'Peggy' Stars in Detroit
DETROIT—"Apartment for Peggy," 20th
Century-Fox Technicolor comedy-drama,
opened at the Fox Theatre September 30 with
William Holden and Edmund Gwenn, the
stars: George Seaton, the director and writer
of the play, and Colleen Townsend, actress.
appearing on the stage. A department store
tied in by showing a modest budget apartment.
Free Pass After 8 Shows
READING, MICH.—Walter Campbell, owner
of the local theatre, began a new theatre
club offer recently, offering to each adult
attending eight straight features at the
theatre, a free pass for the ninth show.
Nightingale Club Opens
Detroit Bowling Season
DETROIT—Nightingale club has opened its
1948-49 bowling season with team standings
as follows:
Exclusively in the
NEW HUSH - HUSH ALBUM
NAN BLAKSTONE
The Enchantress of Sophisticated Song
At Leading Records Stores
Six Amusing Numbers
HHl Life on Donkey Island
HHIA Let's Fall in Lore
HH2 My Boy Friend Elmer
HH2A BlaEslone's Secret Passion
HH3 He Should Have Been a WAC
HH3A BlaKslone's Torch Song
Released by
Havliand €f Gerard, Inc.
1009 Fox Bldg. Detroit 1. Mich.
Phone woodward 2-1100
ai^^^F^^i^^^^^^j^^^^^^^%g
FILM EXCHANGE DRUGS
The Showmen 's Drug Store
Drugs * Cosmetics * Prescxiptions
Personal Service from Two Showmen—
MAX BERNBAUM JACK GALLAGHER
Pharmacist
Manager
Phone CUfford 1527. CUfford 3694
Theatrp Sign and Marquee Maintenance
/^^^
Our Specialty
^
^UHorstman ^ C o.
WOodaid 5-1050
2821 Brooklyn
MICH3GAN SPORTSERVICE, Inc.
Operating Concessions in Theatres, Ball Parks
and Arenas tor over 50 years.
I. EISEN, Mgr.
Won
Lost
Natioanl Theatre Supply 4 1
Projeclionisls Local 199 4
Lorenzen's Flower Shop 4
I
i
Altec Sound Service 4 I
National Carbon Co 4 ]
Brenkerl Projectors 4 I
Ernie Forbes Theatre Supply 4
McArthur Theatre Equipment 4
Opening day was bad for all the boys with
the new wood that the Palmer Park Recreation
put up to shoot at. Carl Beals, with his
new ball, was top man along with Matt Haskin
who got the only 200 game.
Ronald Lewis had to give up his bowling i
as he entered the hospital for an operation. (
Harold Welch replaced Lewis as captain of the
Lorenzen's Flower Shop.
Members of the Nightingale club who are
not bowling are urged to bowl for health as ,
well as fun. Contact Akins at OR-7276.
The girls of the club are in a huddle about ,,
their bowling as Mrs. Huebner, Mrs. R. Light,
Mrs. Cox, Mrs. Larsen and a few more girls
got their heads together.
5047 Chene St. Detroit U, Mich.
Phone: Off. WAlnut 1-5524 Res.: TYler 5-9002
LONG SIGN CO.
MARQUISE SIGNS
MAINTENANCE SERVICE
840 W. Baltimor*. Detroit — TR 1-5477
BOXOFFICE
: : October 16, 1948

MICHIGAN INDEPENDENT OVER 24 YEARS
THEATRE EQUIPMENT
IDEAL SLIDE BACK CHAIRS
CENTURY PROJECTORS & sound
STRONG LAMPS & RECTIFIERS
NATIONAL PROJECTOR carbons
HOLMES 16MM- PROJECTORS & SOUND
LEEDOM THEATRE CARPET
McARTHUR THEATRE
EQUIPMENT
COMPANY
454 WEST COLUMBIA • DETROIT 1, MICH.
CADILLAC 5524-5524
r
BOXOFFICE : : October 16, 1948
73

Monessen, Pa., Deluxer Will Open
Next Month; Other Building News
MONESSEN, PA.—The de luxe Manos will
open during the second week of November,
according to executives of the Monessen
Amusement Co. Michael Manos. president of
the Manos enterprises, plans a "perfect" inaugural
and from all reports the opening wlil
top all past openings staged by the showman.
An elaborate program is planned and there
will be a giant newspaper cooperative advertising
display campaign. Bernard Buchheit,
assistant to Manos, and George Purcell.
booking executive, are assisting in preparing
for the opening.
Victor A. Rigaumont was architect for the
building.
El Rancho, Inc., Opens Airer
BRIDGEVILLE. PA.—Owners and operators
of the El Rancho Drive-In, opened here
this week, will have a short season of two or
three weeks. The drive-in was constructed
by the Dill Co. of Latrobe and equipment was
furnished by Atlas Theatre Supply. El
Rancho, Inc., owners of the theatre, lists officers
as Romeo Chiappini, John A. Robb and
Gust A. Katsilas. Car capacity is 650.
A. P. Way Plans New Drive-In
DUBOIS, PA.—A. P. Way, showman for 52
years and operator of a poster printing and
advertising display company here, has printed
and posted 24-sheets announcing that a Hi-
Way Drive-In will be opened near here early
next spring. Site of the outdoor theatre.
COMPLETE EQUIPMENT
for THEATRES and DRIVE-INS
Lowest Prices
24-Hour-a-Day Service
FIRST IN THE COUNTRY
IN DRIVE-IN SPEAKERS
• Ideal Chairs
-K First with a circ
u i t arrangement
for minimizing
outages.
•((First with
Fiberglas acoustical
* Strong Projection Lamps
insulation.
• Kollmorgen Lens
• Century Projectors and Sound Systems
• Da-Lite Screens
• Neumade Products
Write lor FHEE LITEHATUHE
THEATRE EQUIPMENT CO.
Al Boudouris. manager
TOLEDO 2, OHIO— 109 Michigan—AD. 8107
CLEVELAND, OHIO—921 Guardian BIdg.
SU. 4680
which the DuBois exhibitor will own and operate,
is posted with two 24-sheet boards.
Plan Aberdeen Drive-In
ABERDEEN, KY.—Henry M. Walker jr.
and John R. Poe jr., young Maysville businessmen
and brothers-in-law, have revealed
plans for the immediate construction of a
new 450-car drive-in on the A. P. highway
near the Aberdeen village limits. Construction
was scheduled to start soon and plans
called for completion by January 1 with
tentative opening date set at April 1.
Both Walker and Poe are veterans of
World War II. Walker is connected with the
Maysville stock yards, of which his father is
co-owner, and Poe is local agent for the
American Surety Co.
Starts Nicholasville, Ky., Park
NICHOLASVILLE, KY.—Charles Behlen.
owner of the Park Theatre now under construction
here, said he hoped to have preliminary
work finished on the theatre before
winter weather sets in. Behlen said he
hoped to complete the structure by next
summer. The theatre will be of steel and
concrete block construction and will seat 700
persons, including a gallery for colored patrons.
It is being built on the site of the
old St. Nicholas hotel which was razed in
1944. Robert Short Construction Co. of Lexington
has the construction contract.
McLaughlin Oil Co. Builds
DETROIT—New 40xl22-foot structure is
being erected at Dexter for the McLaughlin
Oil Co., to house a 450-seat motion picture
theatre. House will be of cinder block construction
with a brick and porcelain enamel
front. Heating will be an oil forced air system
with complete air conditioning.
To Build in Portland, Mich.
PORTLAND, MICH.—John Kortes and his
sons Howard and Russell have completed
plans for erecting a new theatre on Maple
street here. The house will seat more than
500 persons. Start on the house was planned
for 1946 but building restrictions held up
plans. Since then new plans have been drawn
and construction is due to start immediately.
Open Reese, Mich., House
REESE, MICH.—The 400-seat Reese Theatre
here, recently completed at a cost of approximately
$75,000, has been opened. Built
by Martin Orian of Saginaw, the theatre is
equipped with Brenkert BX-60 projectors, a
cry room, automatic stage curtains and complete
air conditioning.
Start Bardstown Melody
BARDSTOWN, KY. — The local Crystal
Theatre passed into oblivion here after 36
years of operation, as construction work began
on the new Melody Theatre, being erected
on the site by C. D. Arnold and Pope
Sisco. owners of the local Arco. The new
Melody will be adjacent to the Arco and
is expected to be open in November.
The old Crystal was opened in 1912 by
George T. Mann, the late B. B. Sisco and Guy
Stansbury.
Work Begins in Btidgeport, W. Va.
BRIDGEPORT, W. VA.—Foundation work
was completed and concrete block construction
was started on a new theatre being built
on Main street here for Carleton C. Pierce.
Seating capacity will be 400 and Joseph
Feeney. operator of the Latona, a block away
from the new theatre, will manage the new
houses under a long term lease. The Latona
will be closed. Feeney also operates the
Strand at Monongah.
Charles E. Warner, Clarksburg area exhibitor,
owned the property site of the new theatre
and when he decided to construct the
Skyline Drive-In sold the lot to Pierce for
a new theatre.
Start Toledo Drive-In
TOLEDO—Construction has begim on the
drive-in being built by Parkside Theatres,
Inc., on Navarre Ave., East Toledo, between
Lallendorf road and Wynn road.
Zoning Action Deferred
LOUISVILLE—The city planning and zoning
commission has again deferred action on
Dezel Exchange Acquires
the American Drive-In Theatre Co.'s request
to build a drive-in on Crittenden drive near Bill Elliott Westerns
the Southern railway. According to the chairman
of the commission, more information is
DETROIT—Albert Dezel Productions, Inc.,
has acquired a series of eight Bill Elliot features
from Bob Savini of Astor Films, New
needed on traffic conditions.
The site selected for the drive-in is in the
York, for their exchanges in Cincimrati and
general area now under consideration for a
St. Louis.
new state fairgrounds. Previously Mayor
Edward Salzberg of the Cincinnati branch
Farnsley asked the commission to delay action
reports that this product has already been
on the project because the site was being
booked by many accounts in Kentucky and
considered for use as an overpass in a new
West Virginia. John Walsh of the St. Louis
highway program.
exchange closed a deal with the St. Louis
Amusement Co. to play the series of reissues
over the entire circuit.
Free Shows for Old Duds
DETROIT—Practical aid to the current
public school clothing drive is being given
by Ray Schreiber, head of the Midwest circuit.
Schreiber is admitting youngsters to
the theatres free for the donation of a bundle
of clothing. To make sure the kids don't
just pick up some old clothes at home and
turn them in to see a free show, parents
must accompany them to the house.
HOLLYWOOD
0*7 -^^^7' -»*J
AMUSEMENT COMPANY
831 South Wabash Avenue • Chicago, Illinois
74
BOXOFFICE : : October 16, 1948

. . . Fred
. . . Jack
. . Joe
. . Ervin
. . Variety
Film Bigwigs Attend
Series in Cleveland
CLEVELAND—Motion pictures moved into
second place this weelc, while baseball took
over in a big way. Many offices closed at
noon on Friday and Saturday. School children
were given permission to attend the
games. The foreign situation, the election,
the high cost of living, all were forgotten
while bosses and employes gathered around
radios or television sets to keep pace with
the world series. Large television screens
were set up in the Central Armory and admission
was free to the general public. This
service was sponsored by leading industrialists.
Many top film stars and officials were
here as part of the 80,000 people who daily
filled the Stadiiun to cheer their favorite
team. Bob Hope, George Raft, Lou Costello
and Bud Abbott were among the stars. Leonard
Goldstein, former Universal producer and
brother of Robert Goldstein, an Indian stockholder:
William Goetz, Harry Goetz, John
Beck, Jerry Bressler, Harry Sokolov and
Jack Votion represented the front office
staff. Also here were Jack Osserman of
the RKO foreign department, his assistant
Mark Spiegel, and E. Howe, circuit owner
of London, England.
Of the well-known exhibitors to attend
the series were Louis Schine of Gloversville
and his legal advisor, John May: Leo Jones,
Upper Sandusky, and Ed Biggio, Steubenville.
Charlie Albert, onetime local Warner
Theatres booker and now owner of a drivein
in Texas, "happened" to be visiting his
uncle, Warner Zone Manager Nat Wolf.
Ray Brown, Warner Theatres district manager
with headquarters in Springfield, could
not find lodgings any nearer than Lorain.
Conspicuous by their absence were Jack
Benny, who had to cancel his date to see the
games with RKO Palace Manager Max Mink,
and Bing Crosby, who reported that he could
not leave the coast at this time.
Information Service
By Allied of Michigan
DETROIT—Allied Theatres of Michigan is
establishing an information service under the
direction of business manager Charles W.
Snyder. Functions of the service are to screen
various products and services offered for sale
or rental to exhibitors so they might be
evaluated. On applications members may receive
information on such investigations, to
include comparative cost data on competitive
products. Exchange of information on sale
or lease of theatres is available, and theatre
equipment is a secondary feature of the service.
Stage Show on Thursday
INDIANA, PA.—"Talentime" is featured
on the stage of the Manos Thiu-sday evenings.
CLEVELAND
pilmrow was practically a morgue as exhibitors
saved their traveling money for
the world series, and work slowed down to
a walk, with everybody huddled around radios
Meyer, U-I division sales manager,
was here conferring with District Manager
Peter Dana and local Manager Lester Zucker
on production releases, policies and deals.
Bob Wile was here to handle publicity and
exploitation on "Hamlet," opening at Loew's
Ohio October 29 under a roadshow, reservedseat
policy. Admissions are scaled at 90
cents to $1.80 for matinees and from $1.20 to
$2.40 for evenings, tax included . . . Steve
Andrews, MGM shipper and his wife Mary,
MGM inspector, are grandparents for the
second time . Jacobs, a member of
the MGM Pittsburgh sales force, was here
pinch-hitting for Lou Marks, who was deep
in the executive training course in the home
office.
RKO exchange is operating without benefit
of two of its employes. Gordon Campbell,
assistant booker, and Peggy Steiner,
cashier, with their respective "better halves,"
drove to Jacksonville for two-week vacations
Osserman of the RKO foreign
department, here on a pleasure trip, was
given the glad hand all up and down Filmrow.
Jack used to be local Universal branch
manager . Minsky, Mansfield, former
Eagle Lion district manager, has opened his
second Army and Navy store in Mansfield.
The other one is in Alliance.
Nat L. Lefton, an important cog in the
local distribution wheel until his retirement
. . . J. S. Jossey of Hygienic
several years ago, took in the world series
during a stopover from his Michigan summer
home en route to his winter home in
Venice, Fla. He attended the game with
his son and daughter-in-law, Gilbert and
Lee Lefton
Productions went to Forsyth, Ga., to be present
at his mother's birthday celebration.
Gladys Villeret resigned as bookkeeper for
Oliver Theatre Supply Co. Mrs. Emily
Fritchle, wife of the manager, is holding
down the job until a replacement is appointed
. Club is featuring Sunday
dinners for the first time in its history.
Full coiu'se meals are being served from
3:30 p. m. on . . . Milton A. Mooney, head
of Cooperative Theatres of Ohio, was in
New York on buying deals.
Harry Goldstein, Paramount district manager,
did not go to the baseball games, although
he had World Series tickets. They
were for the 1920 games, last ones played in
Cleveland until this year. Johnny Himmelein
dug them out of his memory book . . . Associated
circuit will have a "snazzy" office
when the carpenters and decorators get
through with it. The private offices are
almost completed and work has started in
the outer offices.
Liberty Theatre, Akron, playing a foreign
film policy, is on the up and up with its
patrons. It recently advertised its attraction
as " 'The Damned.' French Thriller
With English Titles" . . . The new 800-seat
Linda Theatre, Akron, is scheduled to open
November 18. Located in Goodyear Heights,
the $225,000 de luxe neighborhood house will
be operated by owners Ernest and Lino
Alessio. Ohio Theatre Service will buy and
book for the house.
George Bailey, MGM city booker, has
stopped house hunting. After suffering three
evictions when houses were sold over his
head, he finally bought one of his own. It's
located in Maytield Heights . . . Charles
MGM auditor, was spending several
Bell,
weeks
here.
Cleveland Critics Rate
Jane Wyman as Top Star
CLEVELAND—Jane Wyman is the unanimous
choice of Cleveland film critics for this
year's Oscar for the best performance by a
woman star. She won on two counts, for her
performance in "Johnny Belinda," and as
hostess at a press luncheon and cocktail
party where she talked with newspaper representatives
of Cleveland, Akron, Canton and
Youngstown, without reservation or affectation.
The Warner star, accompanied by Lucia
Perrigo of the Warner Chicago office,
is making a quick cross country personal
appearance toui-.
While "off duty" here. Miss Wyman, who
is something of a painter herself, visited the
Cleveland Art Museum to see the $54,000,000
collection of German paintings now on exhibition.
Nat Wolf, Warner Ohio zone manager,
and J. Knox Strachen, publicity director,
were in charge of arrangements for Miss
Wyman's one-day Cleveland visit.
4 ^•) Amoucai #
HOLLYWOOD AMUSEMENT COMPANY
831 South Wabash Avenue • Chicago, Illinois
TETE-A-TETE ON "BELINDA"—Jane
Wyman tells Elsie Loeb, BOXOFFICE
representative at Cleveland, how much
she enjoyed making: "Johnny Belinda."
Miss Wyman was guest of honer at a
cocktail party given at the Carter hotel
by Nat Wolf, Ohio zone manager for
Warner Theatres. The star spent a full
day in Cleveland.
House of Service for the Modern Theatre
CLEVELAND PROJECTOR COMPANY
Millard Ogle, General Manager
For Your Convenience
NOW LOCATED AT
728 Film Bldg. Phone i MAin 6286
Cleveland. Ohio
BOXOFFICE : : October 16, 1948
75

. . . Ken
. . . Basil
. . . Sam
. . . Members
, . Theatre
. . Domi
. . Larkfield
. . Ann
, . John
. . Jerry
. .
. .
. .
. . . Herman
. . The
. . Ken
. . The
. . Variety
: October
. . The
PITTSBURGH
. . . Hollidaysburg
T ou Hanna observed his third anniversary as
operator of Acme Distributing Co . . . The
Skyway Drive-In at Butler has discontinued
Sunday midnight shows
borough council has held over its pinball and
jukebox tax ordinance which would require
an annual license of $120 for each device
Baker, Washington, Pa., film advertising
representative and operator of a drivein
near Cumberland, and his partner G. Roy
Sutherland, viere charged with operating an
opera house on Sunday in violation of blue
laws. Circuit Judge Oliver H. Bruce jr. held
that the theatre was not an opera house;
that religious worship had not been disturbed;
MAX BLOOMBERG — Partner,
Rivoli Theatre, Beaverdale, Pa. and
the Rex Theatre, Portage, Pa.—says:
"I am very happy to recommend
RCA Service to all
theatre operators. In my
estimation RCA Service is
tops and unbeatable."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
ATLAS
Exerything For The Theatre
THEATRE SUPPLY
425 Van Braam St,. Pittsburgh 19, Pa.
- Your MOTIOGRAPH Distributor -
Jim Alexander
Sam Fineberg
1705 Blvd. of the Allies!
prrrsBUHGH 19, pa.
Phone Express 0777
that good order was not violated and that
precepts of morality were not offended.
.
Fianklin Film Enterprises office was being
remodeled this week with installation of asphalt
tile floors, new lighting system and
rubber stair mats . Drive-In near
Grove City has eliminated Sunday midnight
Pittsburgh Playhouse again
exhibitions . . .
will present a new play for the first time
on any stage. Opening November 12 will be
"Shorty," written by Margaret and Joseph
Yablonski, husband-and-wife team of Clarksville.
Pa. . Wermuth, former Warner
circuit theatre manager who has had 20 years
of advertising experience, opened an ad
agency in the Professional building, Fairmount,
W. Va. Gamick and Lois
Bech resigned from Republic exchange.
Howard Crombie, Monogram sales representative,
was in Boston to celebrate with his
wife their silver wedding anniversary .
James Hendel and John Zomnir of the local
EL office were in New York for conferences
... A, P. Way, DuBois exhibitor, was here
for physical checkups . . . Janet, daughter of
Harris Manager Sam DeFazlo, recuperated
at home after an appendectomy in Mercy
hospital . , . Mrs. Louis Wheeler, mother of
Hymie and Eddie of Filmi'ow, will go to
Washington October 24.
Anthony P. Antonoplos, local exhibitor,
flew to Tucson, Ariz., to visit his wife and
son Peter who have been vacationing there
for more than a month. Tony's cousin
George Diamos is an exhibitor there. His
brother Milton is in charge of the theatres
at East Pittsburgh and Turtle Creek .
Sam Shain, former trade paper editor now
connected with 20th-Fox, was here for several
days.
. . . Harry Bernstein,
Russ and Dotty Zebra are parents of a
son David Russell born in Magee hospital.
Russ is associated with the Lou Hanna-
Pranklin Anderson enterprises as booker .
Joe Volpe's Rainbow Gardens Drive-In at
McKeesport, presents three shows nightly
Rathbone, appearing on the stage
here, stated that he is convinced that television
will hurt the film houses and aid the
legitimate theatres
Columbia exploiteer, came here from Boston
to work on "Walk a Crooked Mile," which
will have a 43-theatre area premiere within
Jimmy Alexander jr. has withdrawn
a week . . .
from the theatre supply business
owned and operated by his father and Sam
Fineberg and is employed by the Edwin L
Wiegand Electric Equipment Mfg. Co.
Stanley Dudelson, RKO salesman who resides
in Monessen, is looking for a Pittsburgh
apartment for his family . Lipsie,
Blairsville exhibitor, is scheduled to check
into the Cleveland CUnic for an operation
Fineberg is back on the job after
two recent trips to Phoenix . Castelli
of the Park, Library, who has outdoor theatre
interests, now has his own two-motor
plane and is flying high.
skating party in the Flamingo RoUer Palace.
East Liberty, Monday (25i ... Eddie Wheeler,
Monogram salesman, arranged with the Post-
Gazette to list bookings on "The Babe Ruth
Story" in conjunction with the morning newspaper's
sale of Babe Ruth memorial coins at
25 cents each, proceeds to go to the Children's
Welfare fund of the Babe Ruth foundation.
. . . Harvey
,
Lois Hajduk, EL, and Beatrice Glumac,
Amce employe, have resigned
Emmerman, Erie exhibitor, attended world
series games in Cleveland Club
will stage its annual election of officers
October 25 ... M. P. Harwood, Warner
auditor, and V. L. Mauro, student auditor,
were at work at the local office.
.
Miriam Weinberger, RKO telephone operator,
reports her grandmother died this week
Beiersdorf, former 20th-Fox
manager and now EL southwestern division
manager, was a Filmrow visitor en route
from New York Blakely, North
East exhibitor, has been successful with his
operation of the Ripley Inn at Ripley, N. Y.,
which he acquired early this year . . . Hazel
Gerneth, Paramount inspector, was married
Rev. Msgr. Nicholas H. Wegner,
lecently . . .
successor to the late Father E. J. Flana-
gan as head of Boys Town, Neb., will be
the principal speaker at the October 18 banquet
of the American Legion Variety Post
589.
George Jaffe's Casino, downtown, has a
new neon name sign and new neon marquee
trim ... A whistling contest was featured
on the stage of the Penn, New Castle,
in conjunction with a recent Saturday cartoon
carnival.
Charles Szewczyk jr.. son of the Boswell
exhibitor, will be in the next graduating
class at Notre Dame . Boswell exhibitor,
on his fnst visit here in many
months, said he was serving his second term
as Boswell school
RKO exploiteer
director . . . Doug Beck,
at Philadelphia and former
local representative for the company, handled
bookings for Jimmy Stewart on the
Pennsylvania week tour . . The Kent at
.
Arnold played the Italian film, "The King's
Jesters."
.
Loew's Penn had a special tieup with KQV
on a telephone award show exploiting "Sorry,
Wrong Number." Giveaways included a radio-phonograph,
ironer, washer, table radios,
vacuum cleaner, ironette, portable radio,
pop-up toaster and others Pulton
sneak previewed "Apartment Peggy" . . .
for
The Liberty, Nev,' Kensington, presented a
cooking and baking school on stage last
week. Gifts included a de luxe range . .
.
Regis Toomey, film actor, was here for his
uncle's funeral.
First snow of winter fell east of Elkins, W.
Va. . first 200 women attending the
opening of "Loves of Carmen at the J. P.
Harris were given a Carmen rose.
Donald Kovach is the new clerk at Eli E.
Kaufman's Pittsburgh Poster Exchange . . .
Pittsburgh Poster Exchange
— Complete Seryice—
No Contract Necessary
308 Van Braam St. GRant 0114
Pittsburgh 19. Pa.
James H. Alexander is a grandpop for the
fifth time, his daughter Virginia Zoe Coots
having given birth to a daughter Virginia
Lynn . supply dealer now has
two grandsons and three granddaughters
of the Filmrow Bowling League
are inviting friends to join them at a roller
HOLLYWOOD
AMUSEMENT COMPANY
78 BOXOFFICE :
16, 1948

. . Cambria,
. . Mrs.
. . Don
. . Manager
. . Mrs.
. . WHKC
. .
Arthur Morrone, Superior Supply: Sam Fineberg
and Leo Isaacs. Alexander Theatre Supply,
and Mr. and Mrs. Gordon Gibson, Atlas
Theatre Supply, attended the convention of
dealers and manufacturers in St. Louis. Fineberg,
who returned here from the convention
after visiting his family in Phoenix for several
weeks, flew back to Phoenix when word
arrived that an infant nephew had died of
Mrs. T. B.
suffocation in a baby crib . . .
Morris, sister of Franklin Anderson and Mrs.
Louis (Roberta) Hanna, has returned to her
home in Milwaukee. She was here for the
arrival of Robert Allan, second son of the
Hannas. born September 16.
Anita, daughter of Mr. and Mrs. Paul Krumenacker,
and Capt. Gerry Algier, recently
returned home after long service abroad, will
be married at Holy Innocents church, Sheraden,
October 16, the Warner exchange manager
and Mrs. Krumenacker has announced.
. . .
Joseph Dattola has enrolled at Duquesne
university. He is the younger of the sons
of the Elmer Dattola srs. of Springdale
The Butler Eagle featured articles on Joan
Chandler, Butler stage and screen lovely who
is featured in "Rope." Miss Chandler (Mrs.
David McKay) is the daughter of Mr. and
Mrs. W. Carl Cheeseman, 225 North McKean
street, Butler . Johnstown, exhibited
exclusive pictures of the dedication
of Johnstown's new airport.
. . . S. Innocenti,
Richard Kepler, who directs publicity for
the Meadville Park Theatre Corp., was a
Pilmrow visitor. He is taking the GI theatre
management course . Bert M. Steam,
wife of the Co-op head, was at Shadyside
hospital for a checkup
Belle Vernon and the Bart Dattola family.
New Kensington, are among exhibitors holding
tickets for "La Traviata" at Syria Mosque
October 16.
Three stage shows will be presented in Fairmont
this winter with the Exchange club
and the Junior Woman's club sponsoring.
They are "All My Sons," "But Not Goodbye"
and "John Loves Mary" . . . "Snow White
and the Seven Dwarfs," musical stage show,
is being presented in the area.
Two firemen were injured and damage of
$500 was caused by a fire in the two-story
brick Grand Theatre Bldg., Hazelwood.
COLUMBUS
nihambra, north side neighborhood house,
has been pm-chased by Mrs. Peggy Ann
Bennett from the Capitol Theatre. She plans
to spend $10,000 in remodeling and redecorating,
including a new marquee and sign
and a redesigned front. The theatre will go
into four changes weekly . Queen,
assistant at the art World, has entered premedical
studies at Ohio State University.
The first week of "Shoe-Shine" at the World
was so well attended that Manager Charles
Sugarman anticipated a second week of this
prize Italian film. It received unammous
critical approval.
Jack Jossey and Kroger Babb of the Hygenic
organization at Wilmington are bringing
in the first stage attraction of the Hartman
season, "The Best Is Yet to Come," starring
Skitch Henderson and his orchestra.
The show will be presented three times daily
. . .
October 22-24 at prices only slightly higher
than film first run houses and is expected
to give downtown houses competition
John Hardgrove. supervisor for Academy Theatres,
again has been chosen to direct the
annual Firemen's Minstrels at the Hartman.
John's young daughter Gracie will have a
featured dance spot in the show, as in previous
years.
Columbus soon may have a city censor
board for obscene literature offered for sale
at newsstands following complaints against
comic books and other material. Mayor
James Rhodes will ask the city council for
an ordinance setting up the board. The city
has no authority to censor films, since Ohio
has a state censor board.
George Anagnost, former chief barker of
the Columbus Variety Club, Tent 2, is closing
his Greystone Skateland and returning
to his home town of Dayton. He will
devote his whole time to his roller skate
manufacturing business. The Greystone
will not be opened this fall ... P. J.
Wood, secretary of the Independent Theatre
Owners of Ohio, and Martin Smith, Toledo,
ITO president, will be delegates to the national
Allied convention in New Orleans.
Wood has returned after a trip to Gloversville,
Schenectady and New York City.
.
Mr. and Mrs. AI Sugarman, H&S Theatres,
have returned after a vacation in Hot
Springs, Ark. . Walter Kessler of
Loew's Ohio was host to a group of wives
of GI trailer camp students of Ohio State
University at opening of "Apartment for
Peggy," which is concerned with GI students
and their housing problems . is
erecting a new 550-foot tower with a 70-foot
aerial at its transmitter on Obetz road .
Samuel T. Wilson, Dispatch theatre editor,
is on a brief vacation, with Tod Raper taking
over his duties Mary Mc-
Gavran Koebel, Journal theatre editor, is
back after a honeymoon in Canada.
Christine Pelger Buys
Park at Munhall. Pa.
MUNHALL, PA.—Christine Pelger has acquired
the Park Theatre from Robert Stahl,
son of John E. Stahl, veteran Homestead exhibitor,
who has operated the house on Saturday
and Sunday only for the last year.
Miss Pelger will inaugurate a seven-day
schedule. W. D. Finn. Pitt student, has been
named house manager.
WWAHOO'
America's Finest Screen Game
HOLLYWOOD AMUSEMENT CO., 831 S. WABASH AVE., CHICAGO
for All The Better Theatre Equipment
RINGOLD
Distributors for Michigan
ARE SHOWMENS lOS ANGELES
CHOICE EVERYWHERE
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FINEST QUALITY*? DQ SERVICE
• Motiograph "AA" Projectors
• Motiograph Sound Systems
• Irwii. Chairs
• Strong Projection Lamps
• U. S. Air Conditioning
• Wagner Changeable Letters
• Strong Rectifiers
• Robin Imperial Motor-Generator Sets
• Da-Lite Screens
• Eollmorgen Coated Lenses
• Altec-Lansing Speakers
• Royal Chrome Furniture
• Star Popcorn Machines
• Super-Service 'Vacuum Cleaners
• Coinometer Change Makers
• Strong Reflectors
• Curtain Controls and Tracks
• GoldE Automatic Enclosed Rewrinds
• Neumade Film Cabinets and Tables
• National Projector Carbons
Twertty-four hour projection and sound service
RINGOLD THEATRE EQUIPMENT COMPANY
lOG Michigan St., N. W. Grand Rapids 2, Mich.
Telephone GLendale 4-8852 Nights and Sundays 3-2413
i
uMboXOFFICE :: October 16, 1948 77

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. . . Fred
. . Mark
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. . Tom
. .
. . Jane
: October
CINCINNATI
.
TJobert Epps, operator of the Classic Theatre,
Dayton, and his wife were in Columbus
when Epps' mother died air conditioning
equipment has been completed in the
State Theatre, Central avenue, managed by
William Gehring, assistant
Fred Bein . . .
general sales manager for Fox, and his wife
and Mr. and Mrs. Maury Shure of New York
were here for the wedding of Mrs. Shure's
daughter. Shure was an RKO theatre manager
here prior to going to New York to
become business manager for the radio team
of Easy Aces.
Lou Seibert, salesman for Screen Guild,
has recovered from injuries suffered in an
automobile accident and is on the road again
. . . Lee Goldberg is pleased with results of
the Realart unit, "Corvett K-225," and "I
Cover the War," which ran at the RKO Lyric
recently . . . Harry Bugie, SG manager, and
Edward Salzberg, newly appointed district
manager, has concluded deals with Schine
for theatres in Cincinnati and Cleveland territories.
In addition, Salzberg will add the
Indianapolis territory to his district . . Dolly
.
Dick has joined Popular Pictures as stenographer
and contract clerk.
Rose Nordman, assistant cashier for Columbia,
has returned to work after a tonsilectomy
. Bugie, manager for Film Classics,
and his staff are pulling to come "in
the money" in the current Joseph Bernhard
drive, which extends to December 3 . . . Raymond
McCloud of the Rex Theatre, Chapmansville,
W. Va.. is having new sound and
A. J. SEXTON, JR.— General Manager,
Sexton Theatre Company,
Ashland, Kentucky—says:
"An RCA Service contract
has proved to me the best investment
any theatre owner
could make for the finest engineering
and mechanical
upkeep of booth equipment.
It is essential in any theatre."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
HOLLYWOOD AMUSEMENT COMPANY
projection equipment in.stalled In his theatre
by National Theatre Supply . office
of 20th-Fox has had a new paint and cleanup
job. The girls are especially pleased with the
recreation room which has been arranged and
furnished for their convenience.
The local Altec Service office has added
the following new accounts: Rex Theatre,
Wheeling: Publix circuit houses; Cadiz (Ky.)
Theatre, owned by Andy Anderson and Freeman
Smith; the Starlite Drive-In. Owensboro.
Ky.. owned by Andy Anderson: Donald
Lobaugh Auditorium, Grove City, Pa.; Lyric
Theatre, Lexington, Ky., Edward Campbell;
Skyhi Drive-In, Cranberry, Pa., a new operation
of the Kayton Amusement Co.; Kingman
Auto Theatre. Delware, Ohio, Ray
Watts: Wabash Theatre, Terre Haute, owned
by Fourth Avenue Amusement Co., Louisville;
Emlen Theatre, Emlenton, Pa., John L. Barr,
and Alamo Theatre, Grundy, Va., C. E. Smith.
The Variety Club will hold a general membership
meeting Monday (18) when recommendations
and suggestions will be solicited
from members to get activities moving for
the 1948-49 season. Allan Moritz, national
delegate to the midwinter meeting held in
Washington in September, will relay important
matters discussed there. A buffet supper
will be served prior to the meeting.
Bruce F. Lowe of Cincinnati was appointed
regional manager for the Cincinnati office
.
of the motion picture arbitration tribunal,
John Eastman jr., director of the American
Arbitration Ass'n at New York reported
Udelle Taylor, booker's secretary for 20th-
Fox, is flashing a sparkler on her left hand.
The wedding is scheduled for November 6 . . .
Another Filmrow wedding is that of Robert
Coleman. RKO booker, who will take the
vows October 16, with Mary Anne Zimmerman.
After the wedding at the St. Monica
cathedral, a reception will be held at the
Cincinnati club. The couple plans a honeymoon
in Florida.
F. B. Newborn is the new manager for
Altec Service Co. here, having been transferred
from Seattle. Wash. The local office
hasn't had a manager for several months and
M. G. Thomas, district manager, has been
carrying on. Thomas attended the opening
of the new Mountainair Drive-In, Glen Jean,
W. Va., recently. E. J. Buffa and W. A.
Pattison are co-owners of the house.
A number of West Virginia exhibitors spent
several days here recently. They were W. A.
Thalheimer of Logan; Mannie and Louis
Shore of Williamson; Lester Rosenfeld of
Charleston, who recently opened the new
Hi-Lawn Theatre in St. Albans, W. Va., and
M. C. Burwell. Burwell Theatre, Parkersburg
Krimm, Dayton, is convalescing
at home after suffering minor injuries in an
auto accident ... "Dizzy" Nesbitt, former
Cincinnati film salesman now with U-I in
Detroit, was in town attending the southern
division sales meeting of U-I . Henderson,
Paramount booker, is the father of a
baby boy, his second.
Leo and Milton Yassenoff, Columbus, operating
the Academy circuit, are opening a new
house in that city in about 30 days. It will
be called the Lane . Cummins, operator
of the Acme Auto Theatre. Stockton, Ohio,
and the Blue Grass Drive-In, Georgetown,
Ky., will award trophy cups to high school
football heroes. The youths, their coaches
and families will be honored guests at the
Acme Theatre free of charge any night during
the week after the selecions are announced.
According to Cummins: "High school athletes
and their families should receive as much
public notice as professional athletes. I'd like
to do what I can to let them know their community
is interested in them."
Betty Morrell is a new clerk in the MGM
office . . . Harry Sheeran, sales manager for
MGM, celebrated his 20th anniversary with
the company and the force made the occasion
a festive one by having a big cake and
ice cream. Sheeran is expecting a 20-year
pin from the company . Powell. MGM
singing star, is filling a week's engagement
at the Albee Theatre here. She thrilled the
office personnel by making an appearance
there to meet everyone personally.
Kroger Babb Presents
Scoreboard to School
WILMINGTON, OHIO—At elaborate ceremonies
Wilmington high school was presented
a $7,500 electrical scoreboard by Kroger
Babb, president of Hygienic Productions, Inc.
scoreboard last spring after a storm destroyed
the old wooden, handoperated board.
After raising over $600 by voluntary contributions
last May at Hygienic's "open
house" at its home offices, Babb instituted
a series of sports dances at the school auditorium
to raise additional funds. Dick Jurgens
and his band were brought in for the first
dance: Buddy Moreno's orchestra played for
the second and Tex Beneke and his band
came in for the third.
Babb had "spiked" the ticket sale for the
third dance by offering a week's all-expense
trip to Hollywood to the high school student
selling the most tickets. He has also made
the same offer for the fourth affair, scheduled
for the first week in November, at which
Harry James and his band will furnish the
music.
Toledo University Club
To Offer Film Series
TOLEDO—The Motion Picture club of
the
University of Todelo will offer 13 films this
season, starting October 28, to be shown over
an eight-month period in the 300-seat Doermann
Theatre at the imiversity. Emphasis, as
in former years, will be on quality rather
than on recent issue, and films will be both
foreign and American made.
Morlin Bell, adviser of the club, said the
films will demonstrate high points in cinema
development and experimentation or be typical
of a certain era of production. Membership
to the club is open to the public.
The club is not operated as a commercial
venture, dues being only enough to cover
costs.
Still Short in Taxes
ALTOONA, PA.—With the heaviest payments
of business privilege, Ucense tax,
amusement tax and other tax sources of revenue
already received during the first seven
months of the year, the city still is approximately
$197,000 short of its total estimated
annual revenue in these taxes. The city
collected for the first eight months of the
year a total of $178,000 from its license and
business privilege tax ordinances, including
the amusement tax.
78 BOXOFFICE
:
1
16, 1948

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Ascap and Taxes
Topic for KATO
LOUISVILLE—The program for the Kentucky
Ass'n of Theatre Owners annual convention
to be held at the Seelbach hotel here
October 27, 28 has been announced as follows.
Wednesday—Registration, mezzanine, beginning
at 9 a. m.; directors luncheon at
noon: business session, 2 p. m. until 5 p. m.;
Smorgasbord and "Howdy" party beginning
at 6:30; KATO derby, 8:30 p. m.
Thursday—Closed business meeting, 9:30
a. m.; business luncheon, 12:30 p. m.: William
Carrell's cocktail party, 3:30 p. m.;
banquet, floor show and dancing, 7:30 p. m.
At the 'business sessions and other meetings
the Association plans to have prominent
celebrities from the industry and government
agencies. Invited as guest speakers
are Gov. Earle Clements and Revenue
Commissioner Clyde Reeves from Kentucky;
Ted Gamble and Gael Sullivan of TO A;
Eric Johnston and Arthur DeBra of Motion
Picture Ass'n of America, and Bob
O'Donnell, chief harker of the Variety Clubs
International. Gamble, Sullivan and DeBra
have accepted and the association states
it has excellent prospects of obtaining aU,
or most of the others.
It is planned to have informative discussions
concerning Ascap, federal and state
taxes, exhibitor and distributor relationships,
censoi'ship, television, municipal taxation
and local option as to Sunday closing.
Withdraw Lottery Charge
Against Ohio Operator
NILES, OHIO—An affidavit charging Peter
M. Wellman, Girard and Youngstown theatre
operator, with "operating a lottery known as
bank night," was withdrawn by Reed S.
Battin, Girard city solicitor, three days before
a scheduled hearing.
After acting municipal Judge Walter F.
MacQueen had issued a bench warrant for
the appearance of Wellman, he allowed withdrawal
of the affidavit, declaring that the
muncipial com-t "cannot be used as a leverage
to enforce payment of a claim where there
is a legal question of its validity."
In asking withdrawal of the affidavit. Battin
declared that it named Wellman personally
as the defendant instead of the corporation
which operates the theatre sponsoring
bank night. The solicitor acted as private
counsel for a bank night winner who
originally had not been paid in full because
of a technicality in registration.
Favorite Films Registers
DETROIT—The Favorite Films title has
been registered by Charles A. Garner, veteran
independent distributor specializing in
the 16mm field. He plans to incorporate
for operation in Michigan under this name.
Offices are to be located in the Film Exchange
Bldg.
WWAHOO'
America's Finest Screen Came
HOLLYWOOD AMUSEMENT CO., 831 S. WAIASH AVE., CHICAGO
BOXOFFICE : : October 16, 1948
LOUISVILLE
pewer building; permits were issued here last
month than in September 1947, it was revealed
this week, but value of those issued
was greater . . . Word has been received that
Norm PuUem has resigned as assistant manager
at Loew's here to accept a position in
a record shop . . . Also reported to be bowing
out as assistant manager is Nelson Miller
of the Strand. Miller has resigned to become
a theatre supply salesman.
M. H. Sparks, co-owner of the Strand at
Edmonton, and the Vet's Theatre at Tompkinsville,
has a new car . . . F. X. Merkley,
owner of the Rialto, Colimibia, attended a
meeting of the American Red Cross here.
Merkley is Adair county chairman for the
The new Melody Theatre at
group . . .
Bardstown, under construction by Pope Sisco
and C. D. Arnold, should be ready for formal
opening about November 1, according
to C. K. Arnold,, resident manager.
Exhibitors seen on the Row from Kentucky
included J. F. Burnette, Gypsy Drive-In,
Bardstown; Louis Phumphrey, Sanders,
Campbellsville; M. H. Sparks, Strand, Edmonton;
J. Van Snook, Grifteth, LaGrange;
James Howe, Richland, CarroUton; L. B.
Fuqua, Kentucky, Eddyville; Morris Smith,
Valley, Taylorsville; Luther Knifley, Art,
Knifley: Lewis Baker, Star, West Point;
C. K. Arnold, Ai'co, Bardstown, and Robert
Enoch, State and Grand, EUzabeth. From
Indiana came Mr. and Mrs. E. L. Ornstein
of Ornstein Theatres, Marengo.
Stopping over here on their way home from
the TESMA-TEDPA convention in St. Louis
were Jim and Jeanne Elderkin of the Forest
Mfg. Co., Newark, N. J. . . . There was an
over abundance of selections for fans this
week as all downtown first runs brought
in new programs. Heading the list was "The
Babe Ruth Story" on a single bill at the
The National took a breather
Strand . . .
from stage shows and brought in a double
feature, coupling "River Lady" and "Jassy."
Ruffin Opens New Ritz
HICKMAN, KY.—The Ruffin Amusement
Co.'s new Ritz Theatre, replacing the old
Ritz which biu-ned more than a year ago,
was reopened recently with W. J. Morrison
as manager. The theatre was designed by
Speight & Hibbs, Clarksville architects, and
construction work was handled by Ed Hughes
of Dickson, Tenn., theatre building specialists.
Travelogs to Pittsburgh
PITTSBURGH—Burton Holmes, who made
travelogs famous thi-oughout the world, will
come here for his 55th annual season, opening
his new travelog series November 5 at
Carnegie Music Hall. Each successive week
thereafter for four weeks he will lecture
with his new pictures.
Redecorate Bedford Royal
BEDFORD. KY.—The Royal Theatre here
has been remodeled extensively with the installation
of new seats, a new screen, complete
interior redecoration and a new stucco
job on the outside.
ME
'Girls' With Band Hit
200 at Cincinnati
CINCINNATI—The Albee paced the city by
a wide margin, with "Smart Girls Don't Talk"
on the screen and Horace Heidt and his band
on the stage. Other first runs generally were
average.
(Average Is 100)
Albee—Smart Girls Don't Talk (WB), plus stage
show . 200
Capitol—Lite With Father (WB), 2nd wk 90
Grand—Ruthless (EL) 100
Keiths—Larceny (U-I), 2nd wk 85
Lyric—One Touch of Venus (U-I), 4 days; split
with Corvette K-225 (U-I): I Cover the War
U-I), reissues, 3 days 100
Palace—Race Street (RKO) 130
Shubert The Loves of Carmen (Col), 3rd d. t. wk...llO
'Peggy' Grosses Only 125
As Detroit Slumps
DETROIT—Local show business took an
unexplained slump during the last week or
so, with the weather getting most of the
blame. Heavy exploitation of special events,
such as the world premiere of "Apartment
for Peggy" at the Fox, failed to draw as well
as anticipated.
Adams—Tap Roots (U-I), 3rd wk 105
Broadway Capitol Texas, Brooklyn and Heaven
(UA); Urubu. the Story of Vulture People (UA).. 80
Cinema—Panic (Tricolore); Shoe-Shine (Lopert),
2nd wk ^S
Downtown—Nanook of the North (Royal), reissue;
The Search (MGM) 65
Fox—Apartment for Peggy (20th-Fox) 125
Michigan The Loves oi Carmen (Col); Triple
Theatre (Col) HO
Palms-State—Pitfall (UA); Strawberry Roan (Col). .100
United Artists—The Velvet Touch (RKO); Variety
Time (RKO) - -.-- 90
'Rope' High at Cleveland
With 155 Per Cent
CLEVELAND — "Rope" was a big success at
the Hippodrome where, in its first week, it
rolled up a high of 155 per cent and gained
a holdover for a second week. Art fans supported
"Life and Loves of Tschkaiovsky" at
the Lower Mall, which registered 120 per
cent. With weather clear and cool, downtown
theatres made a general par showing,
which, considering the baseball fever, was
good.
Allen—Forever Amber ( 20th-Fox) - 105
Hippodrome—Rope (WB) 155
Lower Mall—Life and Loves of Tschaikovsky
(Classic Pictures) 120
Ohio—Beyond Glory (Para). 2nd d. t. wk 100
Palace—Tap Roots (U-I), 2nd wk 100
State—An Innocent Affair (UA) 95
Stillman—So Evil, My Love (Para) 100
Hearings Are Postponed
LOUISVILLE—The congressional subcommittee
hearing on monopoly, originally scheduled
for October 5 has been postponed indefinitely.
According to a newspaper report,
Walter C. Ploeser, Republican chairman of
the house committee on small business, wired
officials here that the committee would be
unable to conduct the hearing now "because
of the pressure of the election campaign."
He was reported as saying the hearing could
not be held "at least after election." At
least one important local figure representing
the theatre industry had planned to be on
hand for the hearing.
-^:WAHOO,
HOLLYWOOD AMUSEMENT COMPANY
831 South Wabash Avenue • Chicogo, IHinois
79

Fear Spreads Behind Iron
Curtain
Like Path US. Exhibitor Reports
WHEELING, W. VA. — Michael Halm,
South Wheeling exhibitor, returned from a
nine-month torn' of Europe, much of which
was spent behind the Iron Curtain. Fresh
in his mind was haiTowing tales of experiences
in Red-dominated areas. He managed
to bring back a collection of art objects,
including miniature wood carvings obtaijied
in the famous town of Oberammergau,
Germany, as well as paintings and original
stained glass portraits which were placed on
exhibit here for the benefit of the nuns and
pupils of St. Joseph's academy.
Owner of the Marsh Theatre here and a
distributor of Polish films. Halm reports that
an atmosphere of fear and general persecution
hangs over Hungary and that conditions
are indescribable. He said: "Moscow has
gained a foothold in so many places that the
people are simply heartsick. They are cowed
beyond imagination. I found fear, fear, fear.
The spirit of dejection hangs like a pall over
friends and acquaintances." For instance,
he states that a motion picture equipment
expert who had a very good business now
sits across the street on a curbstone staring
into space, his mind affected. His establishment
had been 'nationalized.'
"To add to the confusion, one doesn't know
who is friend or foe. The Russians are everywhere,
but somehow they are not recognizable.
One thing is sure, the hearts of the
masses are not behind the conditions. The
people are merely led around like serfs by
a small group of invaders and traitors," Halm
reports. Germany, he said, is a land of despair.
But the people appear to hold no
malice toward the American occupants. Russians
forced him off the Orient express and
stopped his traveling a number of times, but
he managed to "get around" in the Hungarian
sections he wished to visit. He was
viewed with suspicion at all time, Halm
added.
Baby Sitters Provided
At Yellow Springs, Ohio
YELLOW SPRINGS, OHIO—Vernon Berg,
owner of the Little Theatre here, has installed
a novel service to his patrons. Now,
husbands and wives can go to the same show
together instead of one going to a late show
and the other to an early show. Berg will
furnish patrons a list of baby sitters, 15
Bryan high school girls who will sit for 25
cents an hour for theatre patrons. Under the
arrangement. Berg will admit the baby sitters
to the theatre the next evening without
charge.
Drive-In Owner to Visit Arizona
WEST BROWNS'VILLE, PA.— J. K. "Cuppie"
Kaupp, owner of Cuppie's Drive-In on
Route 40, will vacation in Arizona at the end
of the outdoor theatre season.
^WrmAHOO.
HOLLYWOOD
831 South Wabaih Av
AMUSEMENT COMPANY
Covington, Ky., Firm Buys
Interests in Drive-In
BOWLING GREEN, KY.—L. B. Powell,
president of the Sunset Drive-In here, has
sold his interest in the firm to three Covington
theatre operators, W. R. Macklin,
L. B. Wilson and Tom E. Hill. Mr. and Mrs.
Robert Smith also sold their interests to the
Covington men, but J. T. Flowers retained
his interest and will act as executive vicepresident
and manager under the new setup.
The Covington men operate the Florence
Drive-In in the Cincinnati metropolitan area
and own three downtown Covington theatres.
Macklin will serve as president of the local
corporation and Hill as secretary. Flowers
said extensive improvements were planned
for the drive-in next season. He said they
would include additional space for automobiles,
a children's playground, landscaping
and improved lighting. Improvements to the
rest rooms and concession stands also are
contemplated.
Playhouse Will Build
PITTSBURGH—With the opening of the
15th season of the Pittsburgh Playhouse,
announcement was made of plans for the
erection of a million-dollar civic theatre on
two acres of property one block east of the
present Playhouse. Broad plans for raising
funds will be announced by J. K. B. Hare
of the chamber of commerce. The new structui-e's
auditorium will seat 750, double the
present capacity, and an attractive restaurant
will be a feature.
Install Type E Simplex
DETROIT — The following installations
have been made by Altec Service Corp., according
to J. I. Mather, manager:
Loma Theatre, Coloma, Mich.; Mi-s. C. C.
Alquire. owner; Ethel Kilmark, manager;
Simplex type E.
Dawn Theatre, Sterling. Mich.; Joe Magy;
Simplex type E.
Rock, Mich., House Opened
ROCK. MICH.—The new Rocket Theatre
here, construction of which was started late
last summer, has opened its doors. Built of
cement blocks, the new house is equipped
with late model lighting, projection and
sound equipment. Emil DeBacker, former
champion potato grower, is the owner and
operator of the theatre.
Dattolas to Vacation
NEW KENSINGTON. PA.—Mr. and Mrs.
Bart Dattola and daughter Laura will vacation
in Mexico following the Allied exhibitor
convention in New Orleans November 29-
December 1.
Ne'w Promotion at Oil City
OIL CITY, PA.—Latonia here inaugurated
a new promotion known as Pot of Silver, with
"100 surprises every week," featured matinee
and evening on Wednesday and Thur.sday.
Says Taxes Not True
Guide to Patronage
DETROIT—Taking i.ssue with government
admissions tax statistics which showed a 3 per
cent drop in motion picture theatre attendance,
E. R. "Dick" Holtz, president of the
Century Theatre Co., recently said theatre
experience indicated that business was down
at least 20 per cent from a year ago.
Holtz said he did not believe that government
figures were wrong but that "tax figures
reflect a gain in some other branch of the
amusement business, not in motion picture
theatres.
"We have said for a few years that the tax
receipts are made up with 85 per cent from
the theatres. That is not true today. There
has been an increase, I feel, in some other
fields, baseball, football, hockey and others
which makes that percentage untrue.
"It is unfair," Holtz continued, "when a
film salesman talks prices to us and points
to the report that business is off only 3 per
cent as proof that we can afford high or increased
rentals. The government figures are
not wrong, but they reflect a change in that
85 per cent composition. For instance, the
current Berlin Masterpieces collection drew
150,000 persons in Detroit alone. This is
something recent that will be reflected in
some distortion of the figure for this period.
"It would be difficult," he continued, "to get
the government to make any change in its
methods of reporting returns. For a long
time, the figures were fairly close as far as
the picture industry was concerned, but since
it is no longer true, writers and others must
be careful not to make the wrong inferences
which will be unfair to the industry."
Safety Shows Scheduled
On Cleveland Screens
CLEVELAND—In cooperation with Mayor
Thomas Burke's traffic safety education committee,
members of the Cleveland Motion
Picture Exhibitors Ass'n will show a tenminute
trailer entitled "Driven to Kill" for
one change of program, starting November 3.
Theatres have been notified of their playdates
and prints will be delivered. Upon
completion of showing, exhibitors are asked
to return the subject to the Central shipping
room so that the booking schedule may be
maintained without interruption. A bulletin
announcing civic cooperation is being issued
by Ernest Schwartz, president of the Cleveland
Motion Picture Exhibitors Ass'n.
Seek Local Taxing Change
CHARLESTON, W. VA.—Financial difficulties
of municipalities were discussed at a special
governor's committee session here. Under
consideration to relieve West Virginia political
subdivisions of financing problems is removal
of modification of restrictions on
municipal taxing power.
WtVAHOO'
America's finest Screen Game
HOLLYWOOD AMUSEMENT CO., S31 S. WAIASH AVE., CHICAGO
80 BOXOFFICE : : October 16, 1948

. . The
Second Detroit House
Changes Run Status
DETROIT—The Harper Theatre, east side
house operated by Wisper & Wetsman circuit,
is shifting from key to second run
operation this week. This is the second house
to make this move up the ladder in the past
month, with the Woods, operated by United
Detroit Theatres, as the leader. Previously,
the second run setup had remained unchanged
here for about seven years.
The change of run by the Harper may be
.to some extent a by-product of the government's
view on disaffiliation, inasmuch as the
second run situation here has long been predominantly
in the hands of affiliated circuits.
Local opinion does not view the move
as resulting from the local SIMPP suit, inasmuch
as the Harper is a member of Cooperative
Theatres, one of the principal defendants.
The result of the move will be a
continued sharing of dominance in the second
run category between Co-op and the
other chief defendant. United Detroit Theatres.
Two Theatres in Detroit
Returned to Circuits
DETROIT—Two local
theatre deals of recent
months have been reversed, and the
theatres have reverted to their earlier circuit
owners, according to William M. Clark of the
Clark Theatre Service, who booked both
houses. The east side Rose has been given
up by Harry Pertner, following an experiment
with an ambitious vaudeville policy,
and the house was returned to Arnold Wisper,
now head of Auto City Theatres, and David
Newman, coimsel for Cooperative Theatres.
The west side Alvin, taken over recently
by John Pantages. a nephew of the famed
west coast theatre magnate, and Thomas
Ricchio, has reverted to the J&J Theatres,
headed by Edward and Milton Jacobson.
Farmington, Mich., House
Observes Anniversary
FARMINGTON, MICH.—The Civic Theatre
here recently rounded out its eighth
year of operation, and a full week of special
events was planned by Eddie Hohler, manager,
to mark the observance.
During the eight years of its existence,
the theatre has sponsored a bowling team,
presented special Boy Scout and Girl Scout
benefit shows, and engaged in bond selling
campaigns as civic and community activities.
Eight Teams in League
PITTSBURGH—Eight teams are in
action
this season in the Local 171 Bowling league
which meets each Tuesday midnight at the
Kenyon Theatre alleys in the north side.
Team captains are B. Swatchick, Henry Link
jr., Henry Link sr., Paul Ferry, Aaron Hopkins,
Mike Orris, Modesta Capalbo and WOliam
McElhatten. High scorer to date is
Swatchick, 177 pins in one game, and Henry
Link jr., 450 pins in three games. League
president is Earl Biesecker.
Theatre Under New Management
RIVESVILLE, W. VA.—Mrs. Nell Jackson
has acquired and is operating the Rex Theatre
here.
From the boxoffice fubs
(Twenty Years Ago)
•THE FIRST run picture situation in Detroit
is controlled by John H. Kunsky, while
in the state it is controlled by the Butterfield
circuit, reports Michigan Film Review.
Detroit is credited with 1,378,900 population.
Battle Creek, 47,200; Bay City, 49,000: Grand
Rapids, 164,200.
T. Jagmln and Vincent V. Chalmers, theatre
architects, have established an office
in Detroit . largest floral piece at the
opening of the new Fox Theatre stood over
ten feet high and was the most beautiful of
all the pieces sent. It must have cost Jake
Schreiber of the Blackstone Theatre, Detroit,
a small fortime, says the reporter, who adds
that Jake has a dear friend in the Fox organization
and he does enjoy making other
persons happy. You've heard of the fellow
who'd give the shirt off his back—that's
Jake all over—when it comes to his friends.
He gets more kick out of making others
happy than he does in receiving gifts and
favors, and never overlooks the fellow who
does him a good turn.
Tom Ealand, for many years general manager
in Detroit for Charles H. Miles and
later manager of the Regent In Grand Rapids,
is now manager of Broad Theatre in
Columbus, Ohio.
Business contiues to be off in neighborhood
houses in the Detroit area. One house put
on a giveaway of 50 pairs of women's hose and
the place was jammed, on a Monday night
. . . First motion pictures of the devastation
wrought by the hurricane in Puerto Rico was
shown by the Fox in Detroit.
The new Fisher Theatre in Detroit, seating
2,871, to open within a month, is in the Mayan
type of architecture. Every detail of decoration,
drapery, even the seats, tells some story
of the ancient Mayas, apparently of Oriental
stock, who settled in Yucatan and other parts
of Central America early in the seventh century.
Legend has it that they reached
America by way of the mythical lost continent,
Atlantis, which is supposed to have disappeared
beneath the Atlantic ocean.
Sound equipment is to be installed in the
Adams Theatre, a Kunsky holding. It is the
only one of five downtown Kunsky houses not
wired.
Special Show at Arista
In Behalf of Fire Safety
LEBANON, KY.—Oscar Hopper, owner and
manager of the Arista Theatre here, recently
put on a special morning show in conjunction
with the local police and fire departments
emphasizing safety features in both
police and fire fields. A total of 13 cartoons
and short subjects were used for the show,
as were safety films showing phases of both
police and fire safety work.
In addition, talks from the stage were made
by Hopper, the chiefs of the fire and police
departments, and favors were given to a number
of those attending the showing. Hopper
reduced admission prices considerably, charging
only enough to cover the expense of the
venture.
Favorite Films to Open
Exchange in Indianapolis
DETROIT—Albert Dezel of Detroit and
Edward J. Salzberg of Cincinnati have applied
for a charter in Indianapolis to operate
a film exchange under the name of the
Favorite Films Exchange.
Office space already has been rented and
shipping facilities have been arranged
through the local representative of National
Carriers. According to Dezel, the exchange
will be opened within the next 30 days. Product
to be distributed through the new exchange
will include Favorite Films, Masterpiece
Productions, Madison and other independent
features, serials and westerns owned
by Albert Dezel Productions, Inc.
Because of difficulty in obtaining shipping
facilities, many of the accounts in this
exchange area have been served out of the
Chicago branch for the last five years. Opening
of the new exchange will make it possible
to have complete coverage of aU the
theatres in the Indianapolis exchange area.
Names of the manager and personnel of
the new exchange will be announced soon.
TOC Adds 4 Reda Houses
CINCINNATI—Rex A. Carr, general manager
of Theatre Owners Corp., local booking
and buying service, announced that his
firm had taken over booking and buying for
the following theatres, owned by Don Reda:
The Reda theatres in East Jenkins, London,
and Pineville, Ky., and the Pastime Theatre
in 'Vicco, Ky. TOC also will book and buy
for the Bell Theatre, Pineville, Ky., owned
by Grant Howard, and the Overlook here,
owned by Harold Hoffert, Carr, said.
His Ad Calls Music Lovers
STATE COLLEGE, PA.—WUliam H. Warrington,
manager of the State, addressed a
newspaper display advertisement "To all
music lovers." He called attention to a revival
of "100 Men and a Girl" which was
booked for the State.
Fireworks Display at Drive-In
WASHINGTON, PA.—A mammoth fireworks
display was featured October 11 at
the Starlite Open Air Drive-In. The display
included multiple-break shells and parachute
bombshells which illuminated the scene for
miles.
"Hamlet' to Cleveland, Ohio
CLEVELAND—Orville Crouch, Loew Theatres
district manager, received word that the
British-made "Hamlet," starring Lawrence
Olivier, will go into the Ohio Theatre the last
week in October for an extended run.
Starts Dollar a Car Deal
CLAYS-VILLE, PA.—The Sunset Auto Theatre
at Sunset Beach reduced admissions to
$1 per car regardless of the number of occupants.
i^ ^)
HOLLYWOOD
s^moPM
/Jmeticai ^itait ScAseM. I^tuna
AMUSEMENT COMPANY
831 South Wabash Avenue • Chicago, Illinois
BOXOFTICE : : October 16, 1948
81

. . While
. . . Wayne
. . Paul
SPRINGFIELD
Qala opening of the new Celina Theatre
in CeUna, Ohio, will be December 15,
according to Frank Collins, general manager
of the Chakeres Theatres, Inc. Now
being built by the Chakeres-Dwyer Amusement
Co., the new Celina will have a seating
capacity of 1,000. Drew Everson of New
York City is the architect.
Woodrow Owens, manager of the Majestic,
has been appointed theatre chairman for
the current Community Chest drive . . . Tlie
Regent, State and Majestic aired the World
Series games from their respective marquees
. Mrs. John Strong, wife of the chief
. .
operator at the State, died recently . . .
Ollie Nicklas, manager, of the State, was
back on the job after several weeks illness.
Chakeres Theatres signed a contract with
radio station WLW, Cincinnati, for the
"Midwestern Hay Ride" show to play the
Chakeres circuit . . . L. F. Weinsz, contact
manager of the Regent-State Corp., was on
a vacation in Milwaukee . Ed Paul,
manager of the Logan Theatre, Logan, Ohio,
was on the sick list, Dwight East, manager
of the Princess in Springfield, pinch hit for
him. Leroy Border is temporarily heading
Ben Hathaway, assistant
the Princess . . .
manager of the Fairborn Theatre at Fairfield,
Ohio, is managing the Cliftona at Circleville,
Ohio, while Marie Wilkin, regular
manager, is ill.
A capacity house greeted the Skitch Henderson
"Best Is Yet to Come" show at the
Fairbanks October 8. Ten vaudeville acts
and two films completed the bill . . . About
everyone in the city was humming the tune
"Feudin', Fussin' and a-Fightin' " while the
film by that name was doing record business
at the Majestic. Manager "Woody" Owens
had a loud speaker rigged up on the marquee
and kept the popular record going almost
constantly during the film's stay. The
show was held over for three days.
All five Chakeres-Warners theatres were
decorated with cardboard pumpkins carrying
a theme line, "Chakeres-Warners Fall
Harvest of Movie Hits." The stunt is part
of a promotion to stimulate autumn business.
The pumpkins are hanging from marquees,
around boxoffices and in the lobbies . . . Plans
were completed for the annual Regent Theatre
high school football rally set October 14.
The rally will precede the Mansfield game
the next day. The student body, band, cheer
leaders, team and coaches will parade from
the high school to the theatre, where pep
talks will be given from the stage.
Stassen at Wheeling Theatre
WHEELING, W. VA.—The Young Republican
club sponsored the appearance of Harold
Stassen, former Minnesota governor who now
heads the University of Pennsylvania, at the
Virginia Theatre recently.
9WAHOO'
America's Finest Screen Game]
HOLLYWOOD AMUSEMENT CO., 831 S. WAIASH AVE., CHICAGO
400 Deaf Children Flee
Brookline Theatre Fire
PITTSBURGH—About 400 children of the
DePaul Institute for the Deaf were given
a second opportunity to see "The Locked
Door," locally produced film which shows
their activities, after the initial performance
was interrupted by fire. Alerted by hp reading
and fingertip "hearing," the 400 were
led safely from the Boulevard Theatre,
Brookline, when fire broke out in the subbasement.
A cartoon had been exhibited and
the film which shows their struggle to overcome
hearing and speech handicaps was on
view when a theatre janitor reported he had
lost control of a rubbish fire in the furnace
room. Father Raymond Doherty, superintendent
of the institute, and a group of nuns
spread the alarm and ordered the children
to evacuate. The children quickly filed
through the exits into the street where they
watched firemen extinguish the $300 blaze.
"The Locked Door" was produced by Meridian
Films and is being distributed by the
Franklin Film Enterprises.
TOLEDO
lyffadeleine Carroll, film star, will head the
cast of : "Goodbye, My Fancy," booked to
play one week at the Town Hall beginning
November 8 . . . "Rachel and the Stranger"
was moved to the Palace for a third week,
after having grossed nicely at the Rivoli
and the Pantheon.
The Paramount, largest house in Toledo, reduced
its before-1 p. m. prices to 40 cents
King and his orchestra wOl play
a one-night engagement October 17 at the
Arena . Whiteman and his orchestra
will be heard in concert October 26 at the
Paramount.
Detroit East Side Art
Begins 7-Day Policy
DETROIT—Louis Goodman is switching
his East Side Art Theatre to a seven-day operation.
Currently operating on an exclusive
foreign language policy, the additional four
days will be devoted to Italian films, Monday
through Thursday. German films will continue
to be shown Friday, Satm'day and Sunday
the same policy adhered to during the
past year. Manager Alois Abele is directing
an exploitation campaign in various foreign
language media and communities.
To Play Foreign Films
STATE COLLEGE, PA.—The International
Film club has arranged for the showing of
foreign films at least once a week at the
Cathaum. The initial feature was "The Welldigger's
Daughter."
Open at Ecorse, Mich.
ECORSE, MICH.—Following the completion
of construction work which was started
nearly a year ago, the new Harbor Theatre
here has been opened. The house was built
and is managed by Andrew Bzovi.
Give Cars in WB Drive
PITTSBURGH—Warner theatres are staging
automobile award contests in conjunction
with managers' showmanship drive.
YOUNGSTOWN
HU downtown theatres cooperated in the
local observance of Fire Prevention week,
showing special trailers . . . The Youngstown
Optimist club will sponsor a special showing
of "Johnny Behnda" at the Warner Theatre
on October 19, with proceeds to be used in
operating the Optimist Boys camp . . . The
next stage show booked for the Palace, featuring
Ray Anthony and his orchestra and
the King Cole trio, will open November 1.
Construction of the new Belmont Theatre
being erected by Peter M. Wellman here is
expected to be completed soon. One of the
outstanding features of the house will be an
elaborate electric fountain with special color
effects . . . Bank nights still are being sponsored
at the Home and Wilson theatres, Monday
and Thursday nights at the former and
Wednesday and Saturday nights at the latter.
Rice at Shinnston, W. Va.,
Opens Over Drug Store
SHINNSTON, W. VA.—The new Rice Theatre,
just opened here by George Rice of the
Rice-Rexall pharmacy, will feature MGM
and Paramount product. Second floor theatre
admission is 15 and 35 cents, with evening
shows Monday through Friday and Saturday
and Sunday matinees and evening exhibitions.
Three changes of program a week
were announced.
The Rice was built of concrete blocks,
steel, wood and slate and fire escapes were
built leading from the auditorium to street
level. The building was under construction
for several years and a market on street
level was opened last year. The Rice has
RCA projection and sound, furnished by
Alexander Theatre Supply of Pittsburgh.
Seats were furnished by the West Virginia
Seating Co., Huntington.
Open Fiberglas Division
For West Coast States
TOLEDO — The Owens-Corning Fiberglas
Corp. has established a Pacific coast division
to handle construction, manufacturing and
sales operations of the company in the
coastal area and neighboring western states,
with L. R. Kessler as general manager and
W. C. Winterhalter as sales manager.
Kessler has been in charge of preliminary
development work looking toward the new
Pacific coast division since he joined Owens-
Corning Fiberglas in 1946. Winterhalter has
been manager of the Fiberglas branch sales
offices on the west coast.
Film Aids Celebration
BRADFORD, PA.—In commemoration of
Pennsylvania week, Paramount's "Unconquered"
played a return engagement at the
New Bradford. Some of the background
scenes were photographed in nearby Cook's
forest and along the Clarion river.
Outdoor Theatre to Open
NEW MARTINSVILLE, W. VA.—A 200-car
drive-in will be opened near here soon by
Howaixi Clegg, New Martinsville. Another
auto park theatre is under construction here
for James Work, Pine Grove exhibitor.
82
BOXOFFICE : : October 16, 1948

T
Mike Tomasino Quits
Active Exhibition
NEW HAVEN—Thirty-five years ago Mike
Tomasino arrived in New Haven from Italy,
prepared to like the
new life and the new
people, and hoping to
capitalize on his knack
with the mechanics
of the new motion picture
machines. The
very day of his arrival
he obtained a
job as operator at the
Mike Tomasino
old Studio Theatre on
Chapel street, where
Strickler's department
store is now located.
Having
looked
around, however he saw prospects for
improvement of his position in no time at
all, and by 1915, he was able to acquire the
old 500-seat Majestic on Oak street, which
he operated until 1932, when it was razed
by the Blakeslee interests. Meantime in 1922,
he had added the White Way to his operations,
and ten years later, the Victory. The
Park and Cameo, West Haven, were subsequently
added, and for a few years, he also
operated the Alhambra, Waterbury.
Last week Tomasino disclosed he had leased
his theatres to Fred Dandio of the State and
Tony Ten-azino of the Forest and Fairmount,
and that he would retire from the business
after a long and active career. He plans
to visit his son Angelo, who is a film exchange
manager in Rome, and probably his
daughter Gloria, who is fulfilling a teaching
fellowship In Paris, and indulge in more of
the wanderlust which necessarily was held
in check by attention to a tough business
and an interesting, growing family.
Tomasino has received several expressions
of regret on his toowing out from leading
executives in the business, and from the folk
all along the line on Meadow street, and he
in his tm-n grows sentimental about the
long line of friends he has made in the film
family, the grand old times the boys had in
the Jesters, the film outings, the new Variety
Club. The best wishes of the district
go to this pioneer exhibitor, as well as to the
new operators of his theatres.
Ben Segal Named Manager
Of Theatre in New York
NEW HAVEN—Benjamin H. Segal, manager
of the Shubert Theatre, also has been
appointed general manager of the Hollywood
Warner in New York, now being converted
to a legitimate house to be known as the
Mark Hellinger. Segal will spend alternate
days in New York.
Safety Group Praises Manager
WETHERSFIELD, CONN. — The Safety
commission has complimented Douglas Amos,
manager of the Webb Playhouse, Wethersfield,
on "the handling of car parking at the
theatre."
Mickey Daly Considers
Return to Exhibition
HARTFORD—Mickey Daly, for over 20
years in exhibition in Cormecticut, may resume
an active role in the industry soon.
Daly, who recently leased the Daily Theatre,
Hartford, and Plainfield in Plainfield
to the Community Amusement Corp. of Hartford
for 20 years, is busy with real estate
interests held by his sister and himself in
Hartford.
He asserted, however, that he is considering
seriously an active return to motion picture
exhibition. At present, he is still interested
in one theatre property, the Capitol
at Lowell, Mass., managed by Eddie Sockowlosky.
Daly would not divulge information concerning
what property or properties he would
take over in the event of a return to Hartford
area exhibition. Some years ago Daly
operated the Windsor at Windsor, Bristol at
Bristol, Rialto at New Britain, and the Crown
at Hartford, among other situations. He
gave up all these properties some time ago.
The Community Amusement Corp. has redecorated
the Daly in Hartford. Under tei-ms
of the 20-year leases on both the local and
Plainfield theatres, CAC has option to renew
leases for 20 additional years in 1968.
Morton L. Katz of Metro
Joins B6cQ as Booker
NEW HAVEN—Morton L. Katz, for the last
11 years MGM salesman in this territory, resigned,
effective November 1, to become Connecticut
booker for B&Q Theatres of Boston,
which operates the Eastwood in East Hartford,
State in Jewett City, Palace in New
Britain and Strand in Thompsonville in this
state addition to theatres in Massachusetts.
Samuel Seletsky. who has been booking for
both the Massachusetts and Connecticut theatres
will confine his activities to the former.
B&Q theatres will construct a theatre in
Bridgeport in the neighborhood of the Barnum,
and another in the Black Rock district.
To Reseat Hartford Colonial
HARTFORD—Hartford Theatres plans to
install new seats in the circuit flagship house,
the Colonial, on Farmington avenue.
World Series Crowds
Boost Night Trade
BOSTON—The world series baseball games
drew thousands of visitors. Matinee grosses
at downtown first
run theatres were off considerably,
but night trade helped to even the
score. "The Loves of Carmen," showing with
"Rusty Leads the Way" day-date at the Orpheum
and the State, topped the city. "The
Brothers" at the Exeter, and dualing of "Good
Sam" and "Winner's Circle" at the Memorial,
also were strong.
(Average Is 100)
Astor—Han-let (U-I), 7th wk., roadshow .110
Boston—Rachel and the Stranger (RKO), Train to
Alcatraz (Rep), 3rd wk 100
Exeter Street—The Brothers (U-I) 120
Memorial—Good Sam (RKO); Winner's Circle
(20th-Fox) 120
Metropolitan—Hope (WB); Winner Take All
(Mo-no), 2nd wk 100
Paramount and Fenway—Two Guys From Texas
(WB); Sons of Adventure (Rep), 2nd wk 100
the (Col) 130
Stale and Orpheum—Loves of Carmen (Col); Rusty
Leads Way
'Carmen' and 'Rope' Grosses
High in New Haven
NEW HAVEN—Business looked up at the
downtowns, students and weekend visitors
helping considerably. After-game business
late Saturday night was good.
Bijou—Saboteur (U-I); I Cover the War (U-I).
reissues 105
College—The Hairy Ape (UA); Woll Man (U-I),
reissues 100
Crown Hellzapoppin' (U-I); Argentine Nights
(U-I), reissues 100
Loew Poll—The Loves of Carmen (Col); Adventures
in Silverado (Col)
Paramount—Beyond Glory (Para); Return of Wildfire
115
(SG), 2nd wk 60
Roger Sherman—Hope (WB); Joe
^
Palooka in
Winner Take All (Mono) - 108
'Race Street' Garners 175 Gross
In Second Hartford Week
HARTFORD—Business was much improved
in local first runs, with "Race Street, "Loves
of Carmen" and "Luxury Liner" holding for
two weeks.
Allvn—Moonrise (Rep); Sons of Adventure (Rep). 100
Center—Buck Privates (Realart), reissues 110
E M Loew 5—Loves of Carmen (Col); Gentleman
From Nowhere (Col), 2nd wk 160
Poll—The Saxon Charm (U-I), Escape (20th-Fox). 140
Palace—Luxury Liner (MGM); An Ideal Husband
(20th-Fox), 2nd wk 75
Regal—Race Street (RKO); Variety Time (RKO),
2nd wk 175
State—The Dude Goes West (AA), plus stage
85
Close Riverside Park Airer
HARTFORD—Ed Carroll, operator of the
Riverside Park Drive-In, has closed the location
for the season.
BOXOFFICE : : October 16, 1948
AT U-I SESSIONS—The Boston exchange delegation to the recent U-I sales
meeting in New York is pictured above. Left to right: Manager E. Meyer Feltman
and salesmen Judson Parker, Fred Shohet and Joseph Kelly. Standing are Mike
Moriarty and Kenneth Mann.
NE 83

. . Mark
. . Harry
. . Tom
BOSTON
\X7hen M. A. Moriabto of Boston took over
the Deering Theatre, Deering, Me., a
suburb of Portland, he changed its policy to
foreign, educational and classic films, playing
first run Universal-Prestige films. He
also renamed the theatre the Doll House
. . . Mrs. Winnie Bogle, who runs the Fairlee,
Fairlee, Vt., and the Colonial. Bradford,
Vt., sold out an insurance business to devote
full time to the operation of the two
theatres.
In
The Community Theatre, Brandon, Vt.,
formerly owned, by Joe Wilson and later by
N. Wasilkowski, was sold to Homer Sheats of
New York who recently purchased the Village
Theatre, Canaan, N. H. The Community
is located in the town hall of Brandon and
Mr. and Mrs. Chester Currie
seats 450 . . .
of the Darlton, Pawtucket, R. I., are parents
of their first child, a girl born at Providence.
Although still in its formative stage, Boston
Loge 16 of the Colosseum of Motion Picture
Salesmen of America has been set up. Saul
Levin of EL has been elected president and
Jerry Callahan of Monogram is treasurer.
Both men will attend the first national convention
of the Colosseum in Chicago October
16, 17. On their return, a local meeting will
be called to go over the business brought
up at the national congress. So far 38 sales-
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men have voiced their approval of the Boston
group.
Clinton Payne, owner of the Leroy, Pawtucket,
R. I., has been confined to his home
by illness . . . Neal Hubbard, Lakeside, Lakeport,
N. H., was here, as was Bill Canning,
general manager for the Yamins theatres
in Fall River . Silver, UA assistant
eastern sales manager, spent a day with John
Dervin, local manager . Duane, SRO
local boss, went to New Haven for a few
days.
Harry Segal of Harry's Snack Bar, popular
Filmrow restaurant, installed a television set
for the World Series. It was loaned to him
by Eddie Com! of Massachusetts Theatre
Equipment . Welch, completely
recovered from his recent throat illness, was
in town from Penacook, N. H., with his assistant
Mrs. Marguerite Farnsworth, who
handles booking and advertising for his upstate
theatres.
Interstate circuit held its annual managers
get-together at the Shangri-la restaurant for
cocktails and luncheon and followed by a
baseball game at Fenway Park. E. Harold
Stoneman, president, Jim Mahoney, general
manager, and Ted Fleisher, head booker,
John Dervin, UA manager,
hosted the affair . . .
arranged a trade screening of "Red
River," which is dated for Loew's State and
Orpheum October 28. Phil Engel, UA publicist,
and the Loew's staff of Charles Kurtzman,
Jim Shanahan, Bob Manson, Jim Tibbetts
and Jack Mercer are planning a strong
advance campaign for the film.
Veteran theatreman Joe Meckleberg, formerly
manager of the Roxbury, Roxbury, has
recovered from a recent illness which had
hospitalized him at the New Bedford hospital.
Polio Closes Simsbury Eno
SIMSBURY. CONN.—The Eno Memorial
Theatre was closed last week because of a
second case of infantile paralysis in the town.
Health Officer Owen L. Murphy requested all
residents to "avoid congregating until danger
of any possible spread of the iDness is past."
For Theatre Premiums
YOU WILL ALWAYS DO BETTER
WITH
SAM DAVIDSON
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"VENEZIA"
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Cameo Screen Attractions, Inc.
Samuel J. Davidson, Pres.
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Boston,
Telephone HAncock 6-3880
84 BOXOFFICE : : October 16, 1948

. . Tom
. . Louis
. . John
. . Leo
. . Guy
. . Mi's.
. . Mrs.
. . Piuxhase
. . Bob
. . Mary
. .
. . Lawrence
WORCESTER
Uarold Maloney, manager of Loew's Poll,
was host to members of the Holy Cross
College football squad . Palmerton,
manager of the Whalom, has been ill at his
Fitchburg home with an abscess of the jaw
. . . Bill Hebert, head of Goldwyn publicity
on the west coast, has returned there after
visiting his mother here.
Loew's Poli and the Elm Street switched
from Wednesday openings to Tuesday premieres
in line with the new policy of the
While watching
Loew's, Inc., circuit . . .
"Beyond Glory," Manager Leo Lajoie of the
Capitol recognized a bit player as Jackie
Searle, once a juvenile star . . . William
Erwin, formerly of the Playhouse, appeared
on a Rosalind Russell broadcast from Hollywood.
Stanley Redmond, manager of the Strand
in Southbridge, injured his right hand when
he slipped on stairs backstage at the theatre.
X-rays were taken at Harrington hospital
. . . Mike Powers is back at the Plymouth
after being out three weeks on account of
illness . . . Nate Goldberg, manager of the
Plymouth, saw the Boston Braves clinch the
National league championship.
A. Arthur Price, who came in ahead of
"The Babe Ruth Story" at the Warner,
snaggled a lot of newspaper space, including
a full sports column by Ed Scannell in the
Roger P. Kavanaugh,
Evening Gazette . . .
son of Roger Kavanaugh of the Elm Street.
is engaged to Frances M. Sweeney of Framingham,
where the couple will be married
next summer.
Leo McCarthy, usher at the Plymouth, was
a pneumonia patient at City hospital . . .
John Sliwoski is the new projectionist at the
Capitol. He formerly was a stagehand at the
Plymouth . Gregory, stage manager
of the Plymouth, spent his fortnight's vacation
at Henry's . Lajoie, manager of
the Capitol, reports a holdover on "Beyond
Glory" . Cummins has been substituting
at the Plymouth.
Leo Lajoie, nianager of the Capitol, was
called for jury duty. Phyllis Standish resigned
from the Elm Street and returned
to Florida to resume her studies at Florida
State College . . . Frank Manente, manager
of the Esquire in Toledo and formerly assistant
manager of the Poli here, dropped into
town on a visit.
Harold Maloney, manager of Loew's Poli,
had the Syracuse University football squad
as guests the night before their game with
Holy Cross . O'Hare and Natalie
Core, both of the Playhouse, were married in
Englewood, N. J., at the home of the bride's
sister . . . Mischa Auer, planning to tour this
IHncoc\6-35925t
^

. . . With
. . Booth
. .
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. . . Harry
. . . The
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. . William
. . Richard
. . Lou
. . Lawson
. . Flavia
. .
. .
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I
NEW HAVEN
The Variety Club swiiigs into the new season
after the successful conclusion of its first
dance venture. Radio, newspaper, booth in
front of the city hall, sound truck, and other
stunts were engineered in behalf of club
activities by Lou Brown, publicist; Harry
Shaw, entertainment chairman, and Barney
Pitkin, clrief barker. Furniture has been carefully
selected and ordered for the new quarters,
says house committee chairman Hugh
Maguire, and everything will be shipshape
in a few weeks.
Press and radio represeiatatives saw "The
Secret Land" at 10 a. m., October 11. at the
Loew Poll. On Navy day Admiral Byrd's
Eskimo huskies will come in by truck here
and in Bridgeport for a tieup ballyhoo. The
submarine screening of the film came off
successfully in New London, with Harry
Rosenblatt, Harry Shaw and Lou Brown in
attendance lYom New Haven, after which
the boys experienced their first underwater
gin rummy game.
Al Kane, Paramount district manager, was
in town for a few days for a sales meeting
a little over a month to go, Henry
Germaine, Dick Carroll and the local boys
hope to wind up in first place in Paramoimt's
36th and Greatest Year drive . . . Bob Kaufmann
arranged a screening of "Cry of the
City" for the police and juvenile delinquency
department, press and radio representatives
at the 20th-Fox screening room ... At the
district managers meeting at the office of
I. J. Hoffman were Max Melincoff, Henry
Needles and John Hesse.
Bridgeport Lyric reopened, after a dark
surmner with a three-day run of "Shoe-
Shine." Sam Shubouf is the manager .
Elliott Forman, MGM exploiteer in from
New York, visited Springfield, Hartford, New
Haven and Bridgeport . imion
members will meet October 21 at the Trades
Council hall . . . Hugh Maguire, RKO office
86
LLOYD H. BRIDGHAM— Owner,
Uptown Theatre, Dover, N. H. . . .
State Theatre, Presque Isle, Maine
. . . Harbor Theatre, York Harbor,
Maine—says:
"Fifteen years of RCA Service
in my theatres has proved to be
one of my best investments."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, N. J.
manager, was off several days with a severe
cold . . . Warners went "Superman" serial in
a big way at the Capitol, Danbury, where
stores, newspaper and other tieups were arranged
. Saturday-Sunday serial also
was introduced at Warners Gem. Willimantic,
and Rialto. South Norwalk.
Ted and Joe Markoff are negotiating for
permit to run motion pictures at the University
of Connecticut, Storrs . Edward
. .
Lord, operator of the Lord Theatre, Norwich,
fell and broke both wrists and blackened
an eye while engaged in building operations
for his new bowling alleys . . . Madeline
DeCerbo resigned from the Columbia switchboard
after four years.
Oliver Bishop of the arbitration board is
having difficulty finding dates convenient
for all in the scheduling of many overdue
hearings . . . Bill Schulman of Realart Pix
was in town working with Bill Brown on
"Ali Baba" and "Phantom of the Opera."
Film Folk at Funeral
For David Stoneman
BOSTON—A large group of New England
exhibitors, distributors and industry friends
turned out for the funeral services of David
Stoneman, 71, lawyer and veteran theatreman
who died at the Pratt Diagnostic clinic
after a cerebral hemorrhage.
He was the father of E. Harold Stoneman,
president of Interstate Theatres Corp., and
was a leader in Jewish philanthropies. He
was named president of the New England
division of the American Jewish Congress
last year and was national chairman of the
AJC commission on law and social action.
Last January 28 he celebrated his 50th year
as a member of the Boston bar. Stoneman
donated a $25,000 scholarship to Boston University
last year. He was a trustee of Suffolk
University and chairman of it finance committee
in 1944.
Officers of the AJC issued the following
tribute to Stoneman; "The passmg of our
beloved leader leaves a void in the neverending
struggle for human freedom and civil
rights which will be difficult to fill. During
his many years of leadership, he taught
everyone of us that no man can be so busy
with personal pursuits so as not to find time'
for service to h:s fellowmen. David Stoneman
fought for the causes he deemed just,
honorable and necessary without fear, without
favor and without consideration as to the
sacrifices involved."
Ann Blyth With Bing Crosby
Paramount has borrowed Ann Blyth from
Universal to play opposite Bing Cro.sby in
"Diamond in a Haystack."
ARE SHOWMENS lOS ANGELES
CHOICE EVERYWHERE '"-""""'"cton
FINEST QUALITY^PDQ SERVICE
HARTFORD
TVArs. Jesse Clark, wife of the Paramount
Theatres district manager in Jacksonville,
Fla., was here visiting her brother-inlaw
and sister, Mr. and Mrs. Walter Lloyd
of the Allyn Theatre . Cotia of the
Regal was in Boston . Lewis, Palace
projectionist, returned to his duties following
a long stay at the Hartford hospital.
Bob MacDonald was relief manager .
Howard Padowitz of the Palace purchased
a 1942 Ford to replace the midget auto he
had for a number of years.
Mickey Kooney was booked for a vaudeville
date at the State, Hartford, starting October
22 . . . Salvatore Cantania is new projectionist
at E. M. Loew's . Cohen and
Norm Levinson of the Poll sneak-previewed
"Apartment for Peggy" ... A kiddy theatre
party was sponsored at the Bristol, Bristol,
by the Columbus Republican club . . . The
restrooms at the Webb, Wethersfield, have
been redecorated. That Lockwood-Gordon-
Rosen house, managed by Doug Amos, will
resume foreign film showings on Tuesdays
and Wednesdays, starting October 19.
Al Lessow of the Poll, Waterbury, and
Harry Shaw of the Poli division office were
among visiting Loew men . Sloat,
for many years a cashier at the Allyn, is
married and living in Unionville, Conn. . . .
Edmund Jagielski, son of the Allyn doorman,
Arnold Van
entered Boston University . . .
Lear, Paramount, huddled with Walter Lloyd
on "Sorry, Wrong Number" ballyhoo.
Steve Perakos, son of Peter Perakos, Connecticut
theatre operator, is a recent graduate
of Boston University's law school and
soon will take Connecticut bar exams .
Harriet Budaj is new cashier at the Crown
Bernstein, Coliunbia ballyhoo
man, was in Hartford and Bridgeport in the
interests of "Loves of Carmen."
Kathleen Finnegan, assistant manager at
E. M. Loew's Com"t Square, Springfield, has
resigned to be married . Daniels,
manager of the circuit's Regent, Worcester,
resigned to become a projectionist.
Rosen replaced hmi . Landers,
son of the circuit's Hartford division manager,
resumed his studies at Suffield, Conn.,
Academy.
Construction has been progressing steadily
on the E. M. Loew drive-in, on Norwich-New
Haven road. E. M. Loew, circuit
The Chil-
head, recently visited the site . . .
di'en's Museum of Hartford will sponsor six
motion picture showings from the latter
October to the early April at the Bushnell
Memorial, at $2.40 top. Films booked are
"Till the Clouds Roll By." "Miracle on 34th
Street," "Road to Rio," "Sitting Pretty,"
"Song of Love" and "State of the Union."
The two summer film theatres in Sound
View, the Strand, operated by Glackin &
LeWitt, and New Colony, operated by Tom
Grasso of Windsor Locks and Herb Jaffee
of New Britain, have closed for the season
Crown has a new Encyclopedia deal.
Jim Duffy is manager there for Crown Management
Corp.
Directs 'Little Women' Music
Musical director for "Little Women," a
Metro picture, will be Adolph Deutsch.
BOXOFFICE : : October 16, 1948
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: October
wmrt
il Unfair Business Quiz Dallas Majestic, Erected in 7927,
taos. 5ii
IS
Under Way in Houston
DALLAS—Col. H. A. Cole, representing
Allied Theatre Owners of Texas, and a number
of independent exhibitors were in Houston
this week to testify before a congressional
committee investigating alleged unfair
and monopolistic trade practices. Among
those present were J. R. Euler, Tristates Theatres
circuit; Hans Smith, Irving: R. B.
Weatherall. Huntsville, and Rubin Frels, Victoria.
Phil Isley, newly elected Allied president,
did not make the trip, asking Cole to
go in his place.
Representative William H. Stevenson oi
Wisconsin presided at the sessions of the
small business committee. An early report
reaching here was that E. B. Germany, multimillioinaire
oil operator and president of
the Lone Star Steel Co. at Daingerfield, testified
concerning his problems in getting
materials to operate that plant. Grocers, independent
gasoline filling stations and exhibitors
were next in line to present their
grievances.
The committee is holding nationwide public
hearings.
Reopens Following Renovation
M vwf
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Henry Sorenson in Deal
With 3 Manufacturers
DALLAS—Henry Sorenson of Modern Theatre
Equipment Co., who returned recently
from the TESMA convention in St. Louis,
reported that he had made exclusive distribution
arrangements with three manufacturers
to distribute their products in Texas. Sorenson
said the products were Tol Pak electric
drinking fountain, prefabricated screen towers
from Elizabeth Iron Works of Elizabeth.
N. J., and the new Binyle plastic screen, made
by Radiant Manufacturing Corp.
Sorenson said complete information would
be made available on the items soon. Samples
of the fountain and the screen were
to be put on display in the Modern Theatre
Equipment Co. offices immediately.
Mrs. D. B. Swabb Suffers
Loss of Arm After Crash
AFTON, OKLA.—Mrs. D. B. Swabb, wife of
the owner of the Ritz Theatre here, had
her left arm amputated at the shoulder as
the result of an automobile accident in which
she was injured. Mrs. Swabb was driving her
1948 Ford along a country highway when it
apparently left the road and turned over,
pinning her beneath it. Mrs. Swabb is the
sister of Earnest Smith, owners of the Depew
Theatre in Depew, Okla.
so«« Drive-In Permit Renewed
At Corpus Christi, Tex.
J^j,
WbJaaB CORPUS CHRISTI, TEX.—A permit for
the construction of a $40,000 drive-in theatre
at 4044 South Port Ave., by Underwood &
Ezell Drive-In Theatre Corp., has been renewed
by the city engineering department.
The permit originally was granted more than
a year ago and had expired, according to
Lloyd Clarkson, head of the building permit
division. Work already has been started
on the drive-in.
rtjte lf.H BOXOFFICE :
16, 1948
At the top, the Majestic Theatre as it appeared when first opened in Dallas in
1921. At the bottom, the front of the new Majestic after remodeling and renovation
just completed by Interstate circuit.
DALLAS—Except for the Fortieth Anniversary
celebration of Interstate circuit in
1946, the reopening of the new look Majestic
Theatre here on October 7, was regarded
as the smoothest bit of showmanship seen
in this area for ten years. Crowds in the
street and in the theatre were as big as
those at any previous similar occasion. The
house never closed during its three-month
front-to-back remodeling, and, although
grosses during the period were lower, the
feat alone was remarkable in the eyes of the
trade.
A red carpet on the sidewalk and outer
lobby floor was evidence that an important
first night was at hand. Hollywood searchlights
in the sky demanded the same attention.
There were no long, tiresome speeches.
A well-planned trailer announced the theatre's
official opening and its rededication
to Dallas. Then the picture, "A Southern
Yankee," began.
The New Majestic has pushback seats, new
decoration, lighting and drapes, new carpets
and a standout candy counter in the foyer's
center. Out front are the most impressive
changes, where the biggest sign in town was
brought up to date with fluorescent treatment
and other modernistic touches. The
90-foot wide marquee was altered and most
of the front light comes from this streamlined
section which bears out sign letters
in a variety of sizes.
Highlight of the opening campaign were
sw
six-page special newspaper sections in both
the Dallas News and Times-Herald that
spoke well for the circuit in these days when
news columns run tight because of a surplus
of advertising and a tight newsprint market.
Frank Orlando Starz, the circuit's publicity
and advertising director, was responsible
for the execution of both of these sections.
Karl Hoblitzelle's photograph and story
was the leadoff for reviewing Interstate circuit
as an amusement and civic minded institution.
As president of the circuit, his
life was retold from Swiss ancestry, his St.
Louis birthplace, his connection with the
world's fair there and his coming to Texas.
His first Majestic here was an old opera
house. It burned several years later. The
second was also an old opera house, both
serving to house big time vaudeville and
occasional stage plays. This second house
was in use imtil the new Majestic was
opened in 1921. It is still basically unchanged
as to sight lines, acoustics, foyer and lobby
arrangements, all held to be sound for present
day exhibition.
Vice-president R. J. O'Donnell came next
tor a review of his life as did assistant General
Manager Raymond Willie, City Manager
James O. Cherry. Majestic Manager Forrest
Thompson and Starz, all presented as key
men in Interstate circuit affairs. The New
Majestic has the uncontested berth of flagship
in the convoy of 160 Interstate circuit
theatres in Texas.
87

1 Midv.'i
'Rachel' Tops Dallas
With Score of 120
DALLAS—The first week of the Texas state
fair, with a quarter of a million persons attending
the opening day. dampened receipts
at first run theatres. The A houses, however,
remained a little above average. The
Robert Mitchum picture. "Rachel and the
Stranger," led the parade with 120.
(Average Is 100)
Capitol—Range Renegades (Mono), Open Secret
(EL), split with Cross Trails (Mono), Assigned
to Danger (EL)
MS
Majestic—A Southern Yankee IMGM)
Melba—So Evil, My Love (Para)
1 lU
MP
Palace—Rachel and the Stranger (RKO) 121'
Riolto-Belle Starr (20t)i-Fox), reissue. Return of
Wildiire (SG), 4 days 100
Telenews—Triple Threat (Col) /b
Tower—Sorry, Wrong Number (Para), 2nd wk ... 95
Hillbilly Records Click
LEONARD, TEX.—John L. Shivers, projectionist
in L. B. Crow's Leonard Theatre, has
gone in for hillbilly music to take up spare
time and for possible extra added revenue.
At his Len-Tex studio. Shivers makes records
with guitar players and singers from adjoining
corrals, and they are widely played on
juke boxes in this area, with part of the
royalty going to Veterans of Foreign Wars.
He also books them in northeast Texas theatres.
One of the more recent records is "I
Am Only a Star in Old Glory." Songs from
the local studio are being published in HoDywood
through Broadcast Music. Inc.
Pies and Popcorn Hold
Top Theatre Billing
:Edil
Minneaipolis—Instances of exhibitors
advertising other "attractions" instead
of their film offerings are coming to
light.
It may be that the Grant Theatre, Eveleth,
Minn., thinks it doesn't make much
difference what the individual screen offering
is for, it uses its marquee, not to
inform the public of the picture playing
at the house, but to stress that "seasoned"
popcorn is for sale. The marquee
proclaims: "Hot Seasoned Popcorn on
Sale Here."
The elaborate local Boulevard Twins,
combination restaurant and motion picture
theatre owned and operated by the
W. K. Funk group, apparently figures
that its pies are more of a lure than its
pictures. The Twins devotes all except a
very small portion of its large amusement
display ads to tell how good its pies
are—the amount of butter and eggs used.
The only mention of the screen offering
is
its name at the very bottom of the ads.
'Ruth' Shown Free to Kids
DENTON, TEX.—"The Babe Ruth Storywas
shown free to children at the Texas
Theatre here in a tieup between Manager
J. P. Harrison and Ben Ivey of the local Ford
agency.
L. D. Brown, Brownwood,
Acquires Plaza There
BROWNWOOD, TEX.—L. D. Brown, owner
of the Queen and Ritz theatres here, has
purchased the Plaza from Joy Houck of New
Orleans and Dallas. Brown, a veteran film
man of the silent years, turned over buying
and booking to Ind-Ex Booking Service
at Dallas.
R. A. Weller of the Texas, first independently
operated house to open in this
city, recently closed it down to Thursday,
Friday and Saturday showings.
Remodel El Paso Houses
EL PASO—Remodeling of the Wigwam and
Pershing theatres here has been started by
Interstate Theatres, operator of the two
houses. A new front and marquee will be
installed at the Wigwam, the name of which
will be changed to the State. Capacity of
the Pershing will be increased to 800 seats
by an addition at the rear of the building.
John Paxton is manager of Interstate Theatres,
Inc.
New Simplex Installations
DALLAS—The Rio Theatre at Mission,
Tex., has installed new Simplex mechanisms.
Peerless lamps, Hertner transverter. Simplex
sound and a Walker screen. The new di-ivein
at Odessa, Tex., made similar installations
of Simplex equipment, including National In-
Car speakers and hy-candescent lamps.
TOPS...
....THE WAY IT POPS
Tops in flavor . . . tops in tenderness . . . tops in popping volume . . . tops in
customer buy-appeal that means repeat order after repeat order.
Yes, tops — but not by accident. Over 10 years experimentation created this
lemarkable hybrid pop com. And, today, rigidly controlled growing assures
the same high quality month after month, year after year.
You'll enjoy a take of well over $100 from every hundred pounds of corn.
No wonder theatre operators pronounce
Telephone Riverside 6134 ^^ Imperial Hybrid Pop Corn as "tops."
Chas. E. Darden & Co.
308 S. Harwood DALLAS, TEXAS P.O. Box 2207
EQUIPMENT DISPLAY-SALES
HOUSTON POPCORN & EQUIPMENT CO.
A. J. Schmitt, Mgr.
315 Palmer Street Phone: Atwood 8-6606
Houston. Texas
HOUSTON
1315 Palm
LUBBOCK
702 Texas

. . The
. . Berry
.
.
From the BOXOFFICE Files
(Twenty Years Ago)
Ritz, along with Its atmosphere and standing.
The entire contract, including actual
remodeling of the building and art work, fixtures
and displays, is being done by the King
Scenic & Theatre Supply Co., with W. l,
King in active charge of the work.
THE historic Crystal Theatre in Dallas is
being dismantled. It was launched by
George Jorgensen when motion pictures were
new, and his brother Walter was associated
with him as the first manager of the house.
Then W. G. Nevils came along with the
Washington, a magnificent theatre with a
front in classical art and about twice as wide
as the Crystal. Nevils was kidded about it
and was told that when it was turned into
a livery stable it would afford entrance to the
largest vehicles.
But the Washington front did the work,
and much business was pulled in. The Crystal
management got busy and expanded their
front to match that of the Washington. An
imported organist played the $10,000 Wurlitzer
pipe organ, considered a whale of an
instrument at the time.
Both houses prospered and paid good dividends.
Even after the bigger houses came
in, the Crystal did well because of its strategic
location on Theatre Row on Elm street.
Its experience inspired the building of the
million-dollar theatres that thrive in Dallas
today.
After previous efforts to wedge Sunday
shows into Texarkana, the Saenger Amusement
Co. is now sailing along with scant
opposition. Shows start at 2 p. m. and are
continuous on Sundays. An interesting plan
to get that extra profit on Sunday has been
developed in Little Rock by Ed Rowley of
Robb & Rowley. Even the city commission
there was bitter toward the movement, but
hostilities waned when Rowley offered to
donate a share of the receipts to worthy
charities.
The Pantages Theatre in Dallas is being remodeled.
It has been in the comparativeshotgun
class for several years, with vaudeville.
It win have its name changed to the
Plans to render financial aid to storm
sufferers in Florida and the West Indies are
under w'ay in the Oklahoma area. The quc.i
for the territory is $8,000. W. G. Spearman,
president of the MPTO, presided at a meeiing
of committee workers with Red Cros.-
exeeutives.
The Oklahoman Theatre at Hobart openeJ
recently as a gala event, with attendance oi
notables from many distant points. Charles
Mahone is owner.
Within a year, all theatres in Oklahoma
City will be equipped for sound, according
to official pronouncements. Throughout
the state, as well, the "new craze" of sound
equipment is taking hold and many exhibitois
are taking advantage of the air of expectancy
on the part of the public by improving their
theatres in other ways. Improved highways
are making possible quick travel from towns
and communities where there are no theatres
The Wonderland Theatre, Vian, Okla., is
being reopened by F. D. Cason .
Rex
Theatre at Maud has been purchased by Tol
Teeters, who has assumed management .
Floyd Parker has sold his Rex Theatre at
Wink, Tex., to the Griffith Amusement Co.
G. L. Harrison, an
of Oklahoma City . . .
educator of McCurtaln, has bought the Rialto
there from W. D. Tarkington .
and
Cauble opened the Strand Theatre at Muskogee
after the house was dark a year. Cauble
has been operating the Gayety at Tulsa for
some time.
Seen on Oklahoma City Filmrow W. F.
Morris. Favorite, Lindsay: Hiram Dunkin.
Dunkin. Cushing; P. N. Wilson, CoUiersville.
Tenn.; Mrs. W. H. Boureman, Earle. Ark.;
Glenn Smith. Star, Sand Springs.
f^^l
SFECIALIZIi*
IN SEriSATiaWL DOUBLE EILL
THRILLING AND klOiNEY VAKING AnRACTIOKiS
if,mM.7m^H^
m*

. . Two
. . More
. . The
. . Newsreel
; October
DALLAS
pat McGee of
. . .
Cooper Foundation Tlieatres.
Denver, and his wife Marie were here for
the Texas-OU game and were guests part
of the time at the Wallace Walthalls
From Oklahoma City came Jess Bowman,
technical engineer for Cooper interests:
Charley Freeman, general manager of the
C&R circuit, and Horace Falls, operator of a
string of houses since leaving Griffith Amusement
Co. two years ago.
Mrs. Geraldine Miller, secretary to P. K.
Johnston of the Interstate circuit buying
and booking department, has been on a vacation
. western film players, Wanda
McKay and Jimmy Wakely, were honored
at a party in the Baker hotel by state fair
of Texas officials, press and radio representatives.
Host was Col. V. B. Likens, sponsor
of the Flying L. Rodeo in which the
film stars are appearing at the fair. Both
also were feted at South Dallas Kiwanis and
Salesmanship club luncheons. Then they
went to Lloyd Rust's Kessler Theatre for an
early afternoon appearance.
Mrs. Clarence Echols, president of the Dallas
Motion Picture Reviewing Board, has
been in Hollywood visiting the studios to
see films in production and to screen late
releases with official reviewers of the west
coast. She planned to do research in film
libraries for material to be used in talks
to various women's organizations here later
in the year.
Final audit of ten weeks of the Starlight
operetta in the Fair Park Casino, disclosed
a total deficit of $27,000. Current opinion
was the performances had more .star and
production value than ever before and attendance
at every performance was greater.
The joker was that several full houses were
lost due to rainy weather.
The Jimmy Durante show at the state
fair is being labeled by critics as highly
successful and a "stupendous" affair. He
was termed "one of the great clowns of our
day.'" The Harry James Music Makers were
the other half of the act. The top film stars
drew SRO crowds. Six other acts of music,
dancing and acrobatics made up the twohour
show . favorable reports came
at midweek from the bedside of W. W.
Spruce, MGM office manager who has been
in a critical condition in Medical Arts hospital
with a blood clotting complication in
his left leg. Doctors worked feverishly to
build up his strength so that he could stand
amputation as the only hope to save his life.
The operation was performed several days
ago, and Spruce has rallied. Film folk who
know him were expressing every hope that
he will pull through.
Cranfill H. Cox, former operator of the
Crystal in Gilmer, was one of the boosters
who put the yam sweet potato on the map
in that part of east Texas. On a radio announcement
during an agricultural program
at the state fair. Cox was given due credit
for helping to organize the East Texas
Yamboree celebration, of which he has served
as a director for the past several years.
Cranfill Cox jr. has been operating the Crystal
for some time now and is doing the same
.sort of public spirited promotion pursued by
his father.
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Others here for the Texas-Oklahoma game
were Ralph Warner, Oklahoma City; Dale
Willson, Elgin; Ralph Drury, Tulsa; Paul
Townsend and Frank McCabe, Oklahoma
City, and J. Wood Fain, Woodville.
.
Visitors on the Row included J. E. Douglas
and his wife of the Buccaroo Theatre,
Breckenridge; R. M. Freed. State, in Royse
City; W. H. Dunbar, Reno, at 'Vidor near
Beaumont . 'Varsity is showing classic
films each week on Thursday and Friday.
Recent examples were "Les Miserables" and
"The Fugitive" shots of the
activities at the reopening of the Majestic
Theatre were shown this week in Interstate
circuit's six top neighborhood theatres here.
RB Golden Yellow Liquid Seasoning
and RB Pure Cocoanut Oil
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Popcorn Cartons,
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1,000 to 10,000
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Phil Isley returned from Hollywood where
he went to speed completion of the new Picwood
Theatre, 1,600-seater which should have
its formal opening soon. He plans to return
there for the occasion. Isley has two
other neighborhood deluxers in the Hollywood
area, the Meralta and Lankershim,
THEATRE SEAT INSTALLATION
experience — Satisfaction
Write or Phone 5327
Johnnie Bouiwell
Temple, Texas
90
BOXOFFICE
:
16, 1948

. . Louis
: October
. . . James
each with 1.000 seats. H. J. Griffith also has
an interest in these houses.
Ed F. Brady, owner of the Palace and
Rivoli theatres at San Benito, was here for
the dual purpose of seeing the Texas-Oklahoma
football game and completing arrangements
tor remodeling of the Rivoli. Ed said
he had engaged the same artisans that gave
the Majestic here its new look.
Brady said he played more and better golf
now with Ed Green of Texas Theatre Service
ANYONE LOSE KEY RING?
Dallas—Some Texas exhibitor has been
locked out at 12 places since he left his
key ring September 29 at the cashier's
window in the MGM exchange. C. G.
Swenson, the cashier, said he is almost
sure the date is correct and that an exhibitor
left them. He said it finally came
to him that BOXOFFICE was the field
that could get the keys and their inconvenienced
owner together again. The
owner is asked to contact Swenson at
the MGM exchange here and doors now
sealed will again be opened to him.
Co. doing his buying and booking. Recently
Brady was third with a low score of 65 in the
Lower Rio Grande golf tournament.
Jake Webb of the Bantex Theatre at Bandera
was here on a fUm business trip ahead
of the fair crowds and returned home before
the biggest traffic congestion in this city's
Mrs. Earnest Forsythe of the
history . . .
Don Gordon in Houston was a recent shopper
. Dreisbach, booker in the J. G.
Long office here, married Jo Ann Mitchell
in Oak Lawn Methodist church. The couple
left on a Shreveport honeymoon.
W. D. "Boots" Smith, in charge of the
painting now going on at the Robb & Rowley
Theatres general office, was a projectionist
17 years at Winsboro before he switched jobs.
He last worked there for B. R. McLendon,
who owns the State, but previous to that
.served three other owners. Boots then moved
to Orange, where he was an electrical inspector
during the war and soon after became
a painter. He doesn't have set plans to
get back in the show business but he thinks
about it.
John Blocker and partner, J. S. Sands, who
opened their new 500-car Falls Drive-In at
Wichita Falls last Friday, were here on their
first booking trip for the ventui-e . . . M. S.
White, well-known showman and businessman,
keeps busy looking after the construction
of his new Plaza Theatre here on Mc-
Kinney near Haskell. He thinks the opening
will be about Christmas.
Dan Hulse jr., Forrest High senior who is
already making strides toward becoming a
news cameraman, now has a full-size professional
camera and dares anything unusual to
happen. A number of shots taken by him
have appeared in BOXOFFICE.
S. L. Oakley, general manager of Jefferson
Amusement Co. at Beaumont, is back on the
job fully recovered after a recent sick spell
Dorman, manager of the Ideal
in Fort Worth, was in town on his 24th birthday
on his way to visit his mother at Pleasant
Grove, on the outskirts of this city. His
wife and 9-month-old son Mike already were
at the ice cream and cake scene. Dorman formerly
worked here for National Theatre Supply.
He said he was glad that yeggs seem
to wait until he is transferred from a theatre
before they rob its safe. They knocked off
the Azle Theatre safe in Cowtown just after
he left there for the Ideal. They had already
broken into the strongbox there.
J^ po/ • p./
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MRS. L. R. ROBERTSON— Owner,
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"We never have unexpected
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with RCA Service.
,
Regular checkups keep equipment
performing at its best."
To get the benefits of RCA Service
write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
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BOXOFFICE :
16, 1948 91

OKLAHOMA CITY
n new radio show is being broadcast from the
front of the State Theatre. Station KTOK
is carrying the program, Kurbstone KoUege,
which is aired Tuesday, Thursday and Satui-
^3

Houston Loew's State
Has 21sl Birthday
HOUSTON—Loew's State Theatre here, the
only Loew's theatre in Texas, celebrated its
21st birthday recently with two persons left
of the original crew which was with the theatre
when it opened in the fall of 1927. They
are Homer McCallon, president manager, and
John "Red" Tally, projectionist.
The formal opening of the theatre 21
years ago was a little on the serious side and
was delayed for several weeks by the death
of Marcus Loew. Jesse Jones, who was principal
speaker for the occasion, told the attending
crowd that he had brought the biggest
and best showhouse to Houston.
"'We have spent 21 years trying to uphold
that buildup," said McCallon.
LAST OF BIG DOWNTOWNERS
Loew's was the last of the four big downtown
theatres to open, following, by eight
months, the opening of the Metropolitan.
Until the Majestic was built in San Antonio,
Loew's was the biggest theatre in the southwest,
according to McCallon.
When Loew's first opened, the policies
were much the same as the opposition, except
that instead of stage shows Loew's
had vaudeville and featured such acts as
Fanchon & Marco, who rose from dancing
partners to theatrical producers.
Later vaudeville was dropped for an all
picture policy and occasional personal appearances.
The appearance most remembered
was that of the late James Corbett, former
heavyweight champion of the world, who was
In his late sixties when he came to Houston.
FEATURED VAUDEVILLE, TOO
"We also played Edgar Bergen and Charlie
McCarthy in person when they were No. 3
on the bill and Milton Berle when he was
just a fresh kid breaking into vaudeville 18
or 19 years ago." McCallon recalled.
He listed a number of what he considered
the biggest pictures ever made including
Gilbert and Garbo in "Love," Norma Shearer
and Leslie Howard m "Smiling Through" and
others but said he believed that "Ben Hur"
was the best picture ever made by MGM.
Loew's State is proud of the Louis X'V and
XIV period furniture adorning the lobbies
and mezzanine. The furnishings were imported
over 100 years ago and are real
museum pieces.
To celebrate its 21st anniversary, "Date
With Judy" was featured. "This was chosen,"
said McCallon, "because of the wide range
of admirers from children to oldsters."
Sack Gets Video Rights
To 'Texas' One-Reelers
DALLAS—Sack Television Enterprises has
acquired exclusive world television and all
nontheatrical rights to This Is Texas series
of one-reel topical films, produced by Nationwide
Pictures, Inc., of Dallas. The deal was
closed between H. K. Carrington, president
of Nationwide, and Alfred N. Sack and covers
six one-reelers per year for a five-year
period.
Four of the 1948 group already have been
completed and are titled "This Is Texas,"
"Invisible Rivers," "Swords and Ploughshares"
and "Bells of Texas." Two more, "Texoma
Holiday" and "Town and Country," a dude
ranch subject, are in production.
BOXOFFICE : : October 16, 1948
MATCHING GIRTHS—Bob Warner of
Dallas, rotund Manley. Inc., executive,
met a showman who could match, if not
exceed, him in girth when both attended
the recent Theatre Owners of America
meeting in Chicago. Left to right: Ted
Jacocljs, hefty theatremen from Branford,
Conn.; Maurice Loewenstein. TO A
director from Olilahoma, and Warner.
Cities Seek Revenues
To Meet Higher Costs
EL PASO, TEX.—Some 400 delegates to the
League of Texas Municipalities three-day convention
here mapped out a 12-point program
of suggestions to be presented to the state
legislature with an eye to finding new city
revenues to pay higher operating costs. Only
one of the suggestions had direct bearing on
show business. Instead of suggesting an additional
state admissions tax the league called
for "a city admission tax on shows and other
entertainment tickets, when the federal tax
is repealed." At an earlier meeting the word
repealed was not specified. A city tax on
tickets was suggested when the wartime 10
per cent additional federal tax is lifted. Paul
Hamburger of Houston is president of the
league.
$7,000 Damage at Aubrey
AUBREY. TEX. — Approximately $7,000
damage was caused to a local theatre, owned
and operated by Mr. and Mrs. Roy Stone,
when flames swept through it recently.
Pioneer, Inc., Dissolved
PLAINVIEW, TEX.—Dissolution of incorporation
has been granted Pioneer Theatres,
Inc.
Headquarters for . , .
New or Rebuilt Equipment
(Retail or Wholesale at Terms to Suit)
COMPLETE CENTURY EQUIPMENT
Projectors - Sound Systems - Pedestals - Magazines
STRONG LAMPS AND RECTIFIERS
KOLLMORGEN
LENSES
AUTOCRAT IN-CAR SPEAKERS
Are you planning a Theatre or Drive-In? Then write, wire or call
HARDIN THEATRE SUPPLY CO.
714 S. Hampton Road M-2235 Dallas, Texas
TICKETS
MACHINE
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TEXAS
TICKETS
93

. . Sympathy
. . . Richard
. . "Drums"
. . "Christmas
. . Manager
. . Zaragosa
. . "In
::t
.'iiilliOD
SAN ANTONIO
"The Majestic and Broadway theatres had
the first local showings of the special football
picture of the SMU-Texas Tech game
played in Austin the day before . . . Quick
work on the part of George Gibson, Joy popcorn
attendant, saved Mrs. Annie Sanford,
ticket-taker at that theatre, $12.50. The doorlady
had left the ticket box to answer the
phone and a purse-snatcher made off with
her pocketbook. The popcorn man gave chase
and captured the culprit on the street in
back of the theatre.
.
The Horace Heidi stage show was a sellout
at the Auditorium Sunday (10 1 . .
.
Showing along the Rialto: "Rope" was at
the Aztec. "Julia Misbehaves" at the Majestic
and "Thunderhoof," Empire . . . "Her
Husband's Affairs" opened a three-day run
at the Texas to Mrs. Effie
"Buster" Bulwer, doorlady at the Majestic,
on the death of her mother, Mrs. E. E.
ARE SHOWMENS LOS ANGELES
CHOICE EVERYWHERE '""wwashinoton
FINEST QUALITY^PDQ SERVICE
SEATING
Schott . returned to the Empire
for a weekend engagement.
William Demarest, Hollywood actor, appeared
in person at Brooke army medical
center under the auspices of the Veteran's
Hospital Shows. Inc. . . Visitors to the
.
Clasa-Mohme and Aztec film exchanges included
Arnaldo Ramirez, Mission, Rio; Miguel
Delgado. Nacional, Crystal City: Julian
Suarez, S&S Theatres, Midland and Odessa,
and Amador Candelas, Austin.
. . . Alan
Lucille Duncan, cashier at the State, reported
the theft of $100 from the ticket office
last week. Officers still were looking
for the robber and the money
Young, film and radio actor, appeared at
Brooke General hospital here, to entertain
patients . . . Bill Tank, 64, who was engaged
in show business, died at Southton recently.
He was a native of Davenport, Iowa.
Bill Hussung turning in a nice job as production
manager for "The Women," the
Little Theatre's season opener at the San
Pedro Playhouse . . . Polack's indoor circus
is billed for a full week's run in the Municipal
auditorium starting November 1, under
the sponsorship of the Alzafar Shrine
Temple here. The show has been appearing
here regularly every fall since the close of
World War II.
The Texas played Red River Dave's new
Universal w-estern short, "Hidden Valley
Days" . Eve" opened a fourday
engagement at the Texas . Old
Los Angeles" had its first suburban showing
at the Josephine . Maurice
Cleaves of the Texas has booked the roadshow
"Burlesque" which goes on the boards
here November 1.
BasebaU and football enthusiasm was at
fever heat with pictures second place among
local amusement fans .
Amusement
Co. is readying the new Alameda
for opening in December. Seating 2,500, the
new house will be a Spanish-language house
Wick, assistant manager and
treasurer at the Palace, and Sallie Stanton
of the Southern Theatre Co. staff, are loyal
football enthusiasts.
Directs "Secret Garden' Art
The art direction for "The Secret Garden,"
a Metro film, has been assigned to Urie Mc-
Cleary.
HANDY
Several Dallas Theatres
To Charninsky Control
SAN ANTONIO—The downtown subsequent
run Prince, a vaudeville house in the early
days, is having its face lifted in an improvement
program directed by Eph Charninsky,
head of Southern Theatres. Several weeks
ago a group of six or eight theatres here
operated by Interstate circuit, were turned
back to the owners. Underwood & Ezell. The
Empire and Palace downtown, as well as the
Harlandale, Highland Park and Star in the
neighborhoods, were in the group. Charninsky
was a partner in those houses and was their
general manager for years. He now heads
the group under the Southern Theatres name,
although they still come under jurisdiction
of the Underwood & Ezell office in Dallas.
Theatres Become Refuge
From Mosquito Attack
BAYTOWN, TEX.—Baytown's film houses
were used recently as shelters from an aerial
attack of mosquitoes which literally took
over the city.
Fishermen were forced to abandon their
fun when the heaviest invasion of mosquitoes
in the history of the town remained unabated
despite the use of insecticides and spray
guns. Five local theatres were packed with
refugees and patrons of drive-ins had to
keep their car windows closed.
The invasion was attributed to high tides
and the recent hurricane in Louisiana.
Lay Roof at Seagoville
SEAGOVILLE. TEX.—The roof is being
laid on Charles Weisenberg's new 600-seat
Sylvia in this small town 20 miles southeast
of Dallas. Wood framework to support
a V-shaped marquee and a two-way
attraction sign was being completed. The
all-brick theatre fronts on the main highway
to Kaufman. On the same highway
at the midway point toward Dallas is Weisenberg's
sign designating the Kaufman
Pike drive-in which will be started later in
the fall just after the Sylvia opens.
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Box 630 Belton, Texas
94

: October
CONCILIATION PLAN SCHEDULED
FOR TRISTATES CONSIDERATION
Memphis Meeting May Be
First Regional Group to
Act on Project
MEMPHIS—Television, taxes, public relations,
censorship and conciliation will be
among subjects to be discussed by Arkansas,
Mississippi and Tennessee exhibitors during
the Tristates Theatre Owners convention at
the Chisca hotel here October 25, 26.
The Memphis gathering of the motion picture
industry, with exhibitors and distributors
in attendance, may become the first
regional meeting of theatre owners to take
action on the conciliation system on an
exchange basis since the TOA convention
In Chicago.
Recommendations that conciliation systems
on an exchange area basis be established
as a step towards eliminating exhibitor-distributor
litigation undoubtedly
will be discussed, since one of the speakers
will be Andy Smith jr., 20th-Fox general
sales manager, who invited the national
TOA to participate in the company's conciliation
plan as instituted in Minneapolis
by North Central Allied.
CENSOR BINFORD INVITED
Censorship, for which Memphis has gained
a national reputation due to the banning
of many pictures from its screens by the
Memphis Board of Censors, will be a topic
at convention sessions. An invitation has
been extended to Lloyd T. Binford, chairman
of the Memphis Board of Censors, to
speak during the conclave.
Television not only will be discussed but
also demonstrated as Paramount is planning
to bring a television film from New
York for a demonstration before the Tristates
delegates.
Taxes and public relations are matters
which exhibitors have requested President
Orris ColUns, Paragould, Ark., head of Tristates,
to introduce for discussion.
Chalmers Cullins, Memphis, is planning
entertainment, while M. A. Lightman jr.
is directing publicity, and many details are
being supervised by Bill Ruffin jr., Covington,
Term.
The tentative program follows:
SUNDAY, OCTOBER 24
l:30p. m.- Board of directors meeting.
6:30 p.m.—Cocktail party.
8:00 p.m.—Board of directors and officers
dinner.
MONDAY, OCTOBER 25
9:00 a. m.—Registration.
10:00 a.m.—Morning business session.
12:30 p.m.—Luncheon and style show.
2:30 p.m.—Afternoon business session.
7:00 p.m.—Cocktail party and dinner.
TUESDAY, OCTOBER 26
10:00 a.m.—Morning business session.
12:30 p. m.—Luncheon.
1:00 p.m.—Tour of city for ladies.
2:30 p.m.—Final business session.
6:30 p.m.—Cocktail hour.
8:00 p.m.—Banquet and dance.
Speakers will include Herman Levy, gen-
eral counsel of TOA; Gael Sullivan, TOA
executive director; Ted Gamble, chairman
of the TOA board: Andy Smith jr., 20th-Fox:
Robert Mochrie, RKO; H. M. Richey, MGM;
Sam Shain, 20th-Fox; Earl J. Hudson, TOA
public relations committeeman: Ed Fabian,
son of Si Fabian; Guthrie Crowe, president
of the Kentucky Theatre Owners Ass'n; Arthur
Lockwood, president of TOA; Herman
Hunt, of the TOA Board of Directors, and
Dave Palfreyman, MPAA, Washington, D. C.
Atlanta Police Evacuate
200 When Theatre Burns
ATLANTA—Two Atlanta policemen found
it hard sledding to evacuate more than 500
engrossed patrons from the Little Five Points
Theatre recently. The officers, P. T. Giles
and G. T. Bennett, discovered flames at the
theatre and turned in a fire alarm on their
patrol car radio. Then they rushed into the
building to direct the evacuation.
Giles walked down one aisle and his partner
took the other, both asking that the patrons
"leave the building immediately."
"We virtually had to yank several of the
youthful patrons from their seats," Bennett
said, "but we were afraid we would cause
a panic if we told them the house was on
fire."
"The Michigan Kid," an outdoor adventure
film, was being shown. Estimated damage
to the Little Five Points was $2,000. The
fire was believed to have originated in an
exhaust
fan.
Gainesville, Fla., Theatre
Has 20th Anniversary
GAINESVILLE, FLA.—The Florida Theatre
has been observing its 20th anniversary with
a series of special presentations arranged
by W. Ed Roberts, manager of the house
for the last 18 years. The Florida, built by
the old Publix-Saenger-Sparks Theatres, now
is
operated by Florida State Theatres,
Really Works Matinee
In Drive-In Theatre
Birmingham— "Working a. matinee in
a drive-in theatre" is a standing jest
among projectionists all over the country.
But Ralph A. Root, business agent
for MPPMO Local 236, recently was
called upon to assign an operator to just
such work. It wasn't for a motion picture,
however.
It seems that a local radio evangelist
wanted to hold a meeting at the new
Fair Park Drive-In. He wanted to utilize
a public address system, fed into the theatre's
in-car speakers. A projectionist
would have to be on hand to monitor the
sound.
Root promptly assigned Hartwell Montgomery,
regular projectionist, to handle
the job.
Montgomery Theatres
Boycott Newspapers
MONTGOMERY, ALA.—In an attempt to
obtain better space location for their advertising
in the local newspapers the Wilby
Theatres of Montgomery stopped all newspaper
advertising in the daily papers except
on Sunday.
The newspaper situation here consists of
the morning Montgomery Advertiser and the
afternoon Alabama Journal, both published
by the same interests. Local businessmen
have complained about many advertising policies
of the papers and the theatre action
represents another protest.
Several months ago the papers added a
four-page tabloid to their standard size
papers. At first the tabloid was used exclusively
for classified advertising, but recently
the classifieds have been moved into
the main section and the tabloid has contained
the comics and theatre advertising.
According to William Wolfson, manager of
the Wilby theatres, the Advertiser-Journal
has refused to place his advertising anywhere
except in the tabloid. Three weeks ago all
theatre advertising was discontinued in these
papers except on Sunday when there is no
tabloid.
The theatres are continuing their advertising
in the weekly Montgomery Examiner.
They also have a nightly roundup of theatre
news on radio stations WAPX and WSFA
Wolfson reports that the decrease in newspaper
advertising "has had absolutely no
effect upon attendance." He also stated that
this might be a permanent advertising policy,
even though the papers should change their
policy.
Safety Harbor Theatre
To Reopen October 22
SAFETY HARBOR, FLA.—October 22 has
been set as the opening date for the Harbor
Theatre, owned by M. Leaventhal of New
York and now being remodeled and refurnished.
The projection booth has been
enlarged to provide more working space. New
carpets were to be placed in the aisles and
comfortable new seats are on order. The
stage is being rebuilt and will provide more
space and the front of the theatre is being
remodeled. New sound and projection equipment
also will be installed. It is estimated
that the cost of repairs and alterations will
approximate $5,000. Eddie Smith, son-in-law
of Leaventhal. will serve as manager.
Screen Youth Film at Lakeland
LAKELAND, FLA.—Juvenile delinquency
in its most dramatic aspects was the theme
of a picture, "Report for Action." shown
privately at the Polk Theatre. An invitation
was sent to all Lakeland adults interested
in juvenile delinquency. Robert Anderson,
city manager of Florida State Theatres,
was responsible for the showing.
BOXOFFICE :
16, 1948
SE
95

. . . Jack
. . . Manager
. . . Jack
. . Robert
. . Butler
. . Tommy
. . Jimmy
. . George
. . Sidney
. . W.
. .
ATLANTA
UA Western Division Manager Fred Jack
visited the local office on his way to New
•The Law Comes .o Texas
Re urn ol Daniel Boone
Lone-Slar Pionee"
Fronliers ol 49
The Man From Tumbleweed.
In Early Arizona
Taming ol .be Wes
Pioneers ol the FronUe.
• O,, isl release date. One
every ' r weeks wees^ therealler.
^ ASTOR
PICTURES
CORP.
. . .
XJ T. Spears, general manager of the Bailey York . Sadler was added to the
Theatres with headquarters here, said his UA shipping department . Laird,
company had taken over the Lincoln, Carver
UA
booker for the Al-Dun theatres in West Point
and Central theatres in Tampa and other Georgia cities, was here booking
Manager Johnnie Bachman said "Red River"
Barrett and his wife returned to
was scheduled for opening at Loew's Grand their home in Lakeland after a sales meeting
here October 29, and Loew's Vendome, Nashville.
Tenn., October 28 . . . Harry F. Meadow,
with Branch Manager Jimmy Hobbs of Monogram.
who handled sales on "Henry V" and Jack
Frost of the booking department have been New officers of the Film Council of Atlanta
named salesmen for UA. Allen Rainwater, were installed recently at a dinner at the
former head shipper, and Jim Corbett. moved Belmont Steak House. The new committee
to the booking department.
started work on its new project, the councilsponsored
Georgia Audio-Visual Aid week
program October 25-30 . . . Bob Cannon, Lake
City, Fla.. exhibitor, was here on a businesspleasure
trip , . . Jack Coltraine, sales representative
for Wil-Kin Theatre Supply Co., returned
from the opening of the new Waters
Fair Park Drive-In near Birmingham.
The Grove Park Theatre, owned by W.
Welch, has installed 500 new seats . . . W. H.
Rudisell, branch manager for Kay Exchanges,
left on a Florida trip . . . Ike Katz of the
same firm left for a visit to the New Orleans
and Memphis offices . . . Pi-esident William
"Snake" Richardson of Astor screened that
company's first Bill Elliott western . . . Kate
Loftin of 20th-Pox returned from a trip to
Florida and Cuba.
Walter Morris, Pike, Lee and Tower. Knoxville,
Tenn.; Louis Worthington, Drive-In,
Bessemer, Ala., and Forman Rogers, Montgomery,
were in the city booking . B.
King, owner of the Houston Theatre,
Dotham, Ala., was a recent visitor at Moore
& Wilson Enterprises . Nunesser.
Monogram salesman in New Orleans, and
J. E. McLeory, Charlotte representative of
the same company, were here visiting.
. . . Ralph
.
Norman Colquhon recently was named
branch manager for FC in Dallas. He was
formerly manager for EL here
Peckman, who will handle Realart Pictures,
said he hopes to open his Jacksonville office
soon Gore said he would open
the Hanger Theatre at Hapeville, Ga., again
soon.
L. A. Stein of Floyd & Stein circuit in
Georgia and Florida returned to Jacksonville
after a visit here . . . 'Visitors on the
Row included C. A. Johnson, Emory Theatre,
Center, Ala., and Mr. and Mrs. H,
Edwards. Edwards is Georgia Theatres manager
at Savannah.
Nat Williams, president of Interstate Enterprises
of Thomasville, Ga., says work will
begin soon on the new drive-in near Quincy,
Fla. . . . Paul Wilson and his force returned
from the 20th-Fox sales meeting in Hollywood
. Read, city manager for
Georgia Theatres, says Eddy Arnold will open
a week's engagement at the Fox October 28
Mel Brown of the Peachtree
Art Theatre said prices for the special showing
of "Hamlet" will be $1.20 to $2.40.
H. Denning, district manager for Dixie
Drive-ins in Savannah, Jacksonville and Orlando,
Fla.. was visiting headquarters here
Elwell, general manager for the
same concern, returned from a visit to Havana,
Cuba . Frew, U-I local manager,
and Ralph McCoy, FC branch manager,
returned to their desks after visits from the
The Ritz Theatre in Fernandina,
city . . .
Fla., has been closed by owner C. E. Beach.
The Republic staff held a party recently
at Adams Park . . . Robert Tarwater, EL local
boss, announced the appointment of Don
Bluffington as salesman for Alabama .
Mrs. Kay Harrison was added to the EL office
force . . . District manager Grover Parsons
was laid up with a bad leg.
Winter Haven, Fla., Ritz
Pays Damages to Youth
WINTER HAVEN, FLA.—The Ritz Theatre
was ordered to pay 11-year-old Herschel
Cameron $172.50 in damages for Injuries
allegedly received when he was locked
in the theatre following a show July 4. Suit
was filed in the name of the boy's father,
James Cameron, and asked $1,000 damages.
The bill alleged negligence on the part of
theatre employes. The compromise offer of
$122.50 for medical expenses and $150 for
personal injuries was accepted.
Free Pass in Dania Ads
DANIA, FLA.—Every copy of some issues
of the Dania Press contains a free pass to
the drive-in on West Broward Blvd., between
Fort Lauderdale and Dania. The full
page of the newspaper containing the pass
must be presented at the gate. The pass is
good for only one admission. All other occupants
of the car. excepting children under
12, are required to pay regular price.
Caged Animals Attract
TAMPA—Four cages of beasts, including
a Florida panther, bear, aUigators, monkey
and baboon, were exhibited in front of the
Park Theatre to focus attention on the premiere
opening of "Man-Eater of Kumaon."
The animals were furnished by the Bonita
Springs zoo. Officers of the Florida State
Game and Fresh Water commission are stationed
at the cages every hour of the day.
Sunday Shows Legalized
TABOR CITY, N. C—Sunday motion picture
shows were legalized here last week
by a vote of two to one as city commissioners
finally disposed of the controversial issue.
Foes and proponents of the question clashed
openly at the meeting in September and
the matter was held over for further consideration.
Install New Sound at Bearden
BEARDEN, ARK.—The New Theatre here,
owned and operated by Louis Brazile, has
installed new sound equipment and made
other improvements.
Features
Serials
Westerns
Comedies
KAY FILM EXCHANGES
300 W. Third Si. 410 So. Second SI.
CHARLOTTE, N. C. MEMPHIS. TENN.
163 Wallon Sireel. N. W.
ATLANTA, GA.
96 BOXOFFICE : : October 16, 1948

: October
T
Drive-In Owners Take
Quarrel to Courts
GADSDEN, ALA.—A $100,000 suit, growing
out of complications surrounding operation
of the drive-in in East Gadsden, has been
filed in circuit court here by B. W. Wright
and Rosalee H. Wright against A. B. Reese,
Inez Reese and Dwight Lee. Wright is president
of the corporation operating the drivein
and the others are stockholders.
It was charged that the defendants had
"falsely and maliciously" accused him and
Mrs. Wright in a suit in circuit court of
"withholding funds" from the auto theatre.
This implied, Wright charged, that the plaintiffs
were guilty of embezzlement.
Wright contended that while he was out
of the city the stockholders had a receiver,
Ted East, seize control of the drive-in. East,
formerly a ramp boy at the theatre, is still
operating it, Wright said. Settlement of that
phase of the dispute is now in federal court.
No decision was handed down in a recent
federal court hearing.
In commenting on his suit, Wright said
that the defendants had, "through their false
testimony before the grand jury," caused
him to be indicted for embezzlement. At the
time they made their charges to the grand
jury, he charged, the books of the business
were in the hands of a public accountant.
He added that they testified without having
seen the toooks or. without knowledge of the
business accounts on the books.
Films Council Elects
MEMPHIS—Better Films Council, which
sponsors four kiddy matinees each Saturday
aftenioon in neighborhood houses and
recommends pictures for children and family
audiences, has elected Mrs. W. Wright
Mitchell, president, succeeding Mrs. Carrington
Jones. Mrs. Carruthers Love was reelected
vice-president and Marguerite H.
Brandeau, corresponding secretary.
Uses Weekly Radio Quiz Show
PALM BEACH—The Paramount Theatre
has begun a weekly radio quiz entitled Who's
Talking? with a jackpot award that is increased
$100 a week. Merchandise prizes
also are awarded. The program is broadcast
over a local radio station and is sponsored
by the Outside 'Venetian Blind Co. The show
is a syndicated transcribed production distributed
by Hal Tate Radio Productions of
Chicago.
Auburn, Ala., Admission
Levy Starts October 17
AUBURN, ALA.—Adult admission prices at
Auburn's two theatres will rise from 32 to
35 cents on October 17 due to a new municipal
amusement tax. The tax, voted in by
the city commission, provides a tax of 1 cent
on each 10 cents admission or fraction
thereof.
The tax was voted over the protests of
local theatre owners. Charles Flowers and
George Deavours, managers respectively of
the War Eagle and Tiger theatres, told the
commission that the new tax would affect
their business adversely. G. H. Wright, commission
president, estimated that the tax
would increase the municipal revenue about
$1,000 monthly. It was explained that the
additional revenue was necessary to provide
expanded services demanded by citizens.
It was asserted that amusements were
chosen for the tax, not in discrimination, but
as a luxury item, and a tax reaching persons
receiving municipal services but paying
no taxes.
Welfare Groups See 'Report'
ST. PETERSBURG— Personnel from all
youth welfare groups, the Ministerial Ass'n,
Juvenile Welfare board. Community Chest
agencies and others directly or indirectly
connected with the conduct of youth activities,
were guests of the Cameo Theatre management
at a special showing of "Report for
Action." Following the showing there was a
discussion of local application of points
brought out in the picture. A second showing
of the picture was given later at the
Harlem Tlieatre for colored youth leaders.
Three Stage Shows at Princess
NASHVILLE TENN.—Three big stage
shows were presented at the Princess Theatre
recently, including the premiere broadcast
of a new coast-to-coast network radio
program, "Home Town Reunion," starring
Eddy Arnold. A barbershop quartet contest
also was featured.
from itie BOXOFFiCt; fnes
(Iwenty
Years Ago)
\X7HILE C. K. Castleberry, owner of the
Star Theatre in Moorhead, Miss., was
spending his honeymoon in Memphis, he received
word the theatre was destroyed by
fire. He plans to build a new and larger
house soon . . R. J. Ingram, Liberty Specialty
.
manager in Dallas, arrived in
Memphis
this week to take over the exchange office.
Dave Rayes of the First National sales
force in the Memphis territory has joined
the FBO staff and will operate in Arkansas
. . . J. F. Norman, owner of the Amusu,
Fordyce, Ai-k., and the Best, England, Ark.,
is rebuilding the Best, destroyed by fire three
months ago.
;
Seen on Memphis Filmrow: W. E. Malin,
Lura, Augusta, Ark.; B. H. Oliver, Mingo,
Armory, Miss.: W. F. Ruff in. Covington
owner of the Palace, Covington,
Amusement Co. i
Tenn., and the Palace, Newbern,
Tenn.
i
Scott Alexander, with theatres at
Bradford, Sharon and Bruceton, Tenn.; E. L.
Drake, Gem and Palace, Jackson, Tenn.;
Mrs. J. D. Pitner, Dixie, Ripley, Miss.
C. G. Burton, Memphis FBO exchange
B. Remy, southern
office staff, became the father of a baby girl
recently . . . P. M. Baker, FBO manager in
Memphis, attended a regional sales conference
in Washington
district
.
manager
. .
for
L.
Fox, was in Memphis
last week.
Four loop theatres in Memphis and two
neighborhood houses raised $5,138.14 for
storm sufferers in Florida and Puerto Rico.
Members of exchanges along Filmrow contributed
$75, collected by Mrs. Alma A. Walton,
secretary of the Film Board of Trade.
W. H. Robinson's Liberty at Brownsville,
Tenn., narrowly escaped serious damage recently
when an adjacent building burned,
was a loss of more than $75,000.
Show 'Going to Blazes'
TAMPA—Florida Theatre manager Donald
Holcomb was host to citizen members of
the Fire Prevention week committee at a
showing of "Going to Blazes." The film presented
facts and figures that the committee
plans to use In the Fire Prevention week
safety campaign.
DO YOU NEED
BUYING? BOOKING? PAYING?
SUPPLIES? EQUIPMENT?
We Can Help In All!
WILSON MOORE ENTERPRISES, INC.
89 Cone Streel, N. W. Atlanta 3, Ga.
EOXOFTICE
:
16, 1948 07
I

. . . Leonard
. . Mrs.
. . From
. . Marianne
. . Ai-kansas
MEMPHIS
Toe Simon, manager of the Ritz, was in
Oklahoma City for his annual visit with
Merle Evans, director of Ringling Bros.-Barnum
& Bailey circus band. Simon was for
many years manager of the band and this
time of year he usually slips away for a
visit with his old friends . . . Better Films
Council reports the four Saturday afternoon
kiddy matinee, staged at the Airway, Rosemary.
Peabody and Memphian theatres, are
doing good business.
Four pretty college coeds at Memphis State
ROY L. COCHRAN—Owner and
Manager. Juroy Theatre, North
Little Rock, Arkansas—says:
"In three years of operation I
have used RCA Serviceand have
not lost one minute of time.
Equipment is as good as at
time of instaOation."
To get the benefits of RCA Service
write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, N. J.
CENTUR
Projectors • Sound Systems
and
Complete Drive-In Theatre
Equipment
Tri-State Theatre Supply
318 S. Second St. Memphis 3, Tenn.
TICKETS
MACHINE
FOLDED
^ ^A-GeURAG-Y-
SPEED
'0\ RESERVED SEAT W
TICKETS
were interviewed and photographed by the
Commercial Appeal on "what's your best
technique in flirting?" They all gave different
answers but agreed "just doing what
comes naturally," was the best. Each received
a pair of free tickets to see "An
Innocent Affair," opening at Loew's State.
They agreed after seeing the picture they
didn't learn anything new about flirting but
enjoyed comparing techniques. Ben Parker,
amusements editor, conducted the interviews.
Ritz Theatre, Malvern, Ark., which was
closed for remodeling and repairs some time
ago, was reopened October 7, Alton Sims of
Robb & Rowley Theatres, Inc., owner, said
. . . J. C. Fisher sold the Hoxie Theatre,
Hoxie, Ark., and the Rex Theatre, Newport,
Ark., to S. W. Landcaster. Fisher and Landcaster
were in Memphis shopping and booking
on Filmrow.
Bob Kilgore, Paramount head booker, has
gone back on the road for his company as
a salesman . Betty Harris has joined
Paramoimt assistant cashier . . . Ruby
as
Estes, branch manager's secretary. Universal,
Margaret Irby, general clerk.
was ill . . .
Universal, was promoted to biller. Jean Russell,
a newcomer to Filmrow, is the new
Ann Eligin, cashier. Universal,
general clerk . . .
returned from Denver where she was
called by the death of her brother.
Jim Hutchcraft has opened a new theatre,
the Reelfoot, at Samburg, Tenn., where
fishermen gather from all over the country
to fish in famous Reelfoot Lake, which was
formed many years ago by an earthquake
Shea, branch manager for
Eagle Lion, has been in Little Rock on
company business . Yarbrough,
assistant cashier at RKO, was married to
William D. Bartlett jr., Stratton-Warren
Hardware Co. , . . Mrs. Jerry Clifton, booker
for RKO. returned from a vacation in Oklahoma.
SOUTHWEST TICKET
& COUPON CO.
2110 CORINTH STREET
DALLAS (H-7185) TEXAS
John Mohrstadt, Mohrstadt circuit, Hayti;
Lyle Richmond, Missouri and Richmond.
Senath, and Nathan Reiss. Missouri, Campbell,
were among Missouri exhibitors in town
this week . Mississippi came Howard
Langford, Folly, Marks; Bob Lee, Dixie,
Potts Camp: H. D. Bowers, Pix, Kosciusko:
Jack Watson, Palace, Tunica; W. A. Rush,
Houston, Houston; Mrs. S. J. Azar, Harlem,
Lincoln and Ritz, Greenville, and B. F. Liddon,
Colosseum, Corinth.
J. H. Morrow, Drive-In, Hamilton, Ala.,
was booking on the Row . led
the shopping parade with the following ex-
TICKETS
ROLL
hibitors in town: Bruce Young, Crittenden,
West Memphis; Paul Myers, Belinda, Mc-
Crory; John Staples, Carolyn and Franklin,
Plggott; John Keller, Joiner, Joiner; Sam
Kirby, Nabor, Little Rock; Mr. and Mrs.
Charles Lane, Lane circuit, Saffell; Mrs.
Clyde Rice, Ritz, Reno; Moses Sliman, Lux,
Luxora; Roy Bolick, Kaiser, Kaiser; Alvin
Tipton, Tipton circuit, Monette; P. W. Shannon,
Switch, Paul's Switch, Ark., and Zell
James, Maxie, Truman.
From Tennessee came W. H. Gray, Ken
at Kenton and Rutherford at Rutherford;
G. H. Goff, Rustic. Parsons; Louise Mask,
Luez, Bolivar; C. D. McAllister Grand, Grand
Junction, and Owney Ellis, Mason, Mason.
Wilson, Ark., Girl Chosen
National Teen Queen
MEMPHIS—Patricia Campbell, 15, willowy
brown-eyed high school girl of Wilson, Ark.,
who on August 23 was chosen mid-south
Teen Queen in a contest of Loew's State
Theatre, is the Teen Queen of the United
States.
Miss Campbell won over 300 other entrants
in a contest conducted by the State and
the Press-Scimitar in connection with the
showing of the picture, "A Date With Judy,"
at the State.
Manager Bill Kemp has just been notified
that Miss Campbell, whose picture was
sent in for national judging, won the national
title over entrants from 22 other cities
where similar newspaper-theatre contests
were held in connection with the picture.
As a reward Miss Campbell and her
mother. Mrs. J. K. Neely. will fly to New
York November 4 for three days of festivities.
There her picture will be made for the cover
of Calling All Girls, a teenage magazine.
It will be published in February. Goldsmith's
cooperated in the contest by taking the official
picture for national judging and is
furnishing her wardrobe for the trip. It will
be her first airplane ride and her first trip
to New York.
Stanley Lee Group Plans
Lake Forest, Fla., Theatre
JACKSONVILLE. FLA.—A 600-seat theatre
will be erected immediately at Lake
Forest for H. Stanley Lee and associates,
Cecil Cohen and Terrell Watson, The group
has other interests throughout the state.
Russell Seymour is architect.
Install Simplex Equipment
MEMPHIS—The New Theatre in West
Memphis, Ai'k., has installed new Simplex
projector mechanism. Peerless lamps, Hertner
transverter. Simplex sound and a Walker
screen. At Elkmont, Ala., the Elk Theatre
also made similar installations of Simplex
equipment.
h;{^iif2-?-^'
MONARCH
THEATRE SUPPLY, Inc.
fitil B]p,
492 Sc. Second St.
Memphia, Te
98 BOXOFFICE
: : October 16, 1948

. . . The
. . Buying
. . Mary
. . Claughton
NEW ORLEANS
•The official opening of Gentilich Caterers,
formerly the Filrrn'ow Grill, was held recently.
Long a favorite of Filmrow visitors and
employes while it was operated by Mary and
Mike Pisciatto, the building has been completely
renovated. The new owner is Lee
Boullion . . . Sack Amusement Enterprises,
which formerly had offices on the fourth
floor of the Film Bldg., has moved to the
third floor of that building where they will
share office space with Altec Service Corp.
reopening of the Rex Theatre, Foley,
Ala., by D. L. Barnet, scheduled for the
week of October 9, has been postponed.
Fred "Red" Meyers has joined Screen Guild
Productions of Louisiana.
Meyers has been
in film business for a
year and a half, his
only previous connection
being with Eagle
Lion in Memphis.
Meyers will cover the
Louisiana territory for
Screen Guild . . .
Maurice J. Artigues
and Abe Berenson,
Gulf States Allied
executives, were in
Washington to attend Fred "Red" Meyers
a meeting of the executive committee of
National Allied October 16, 17 at the Statler
hotel.
"The Saxon Charm" headed the list of
attractions at downtown theatres, playing at
Loew's State. The Saenger presented "Moonrise,"
while "One Touch of Venus" was offered
by the Orpheum and "Tap Roots"
continued at the Liberty. "Deep Waters"
was showing at the Joy, and the Center offered
"Abbott and Costello Meet Frankenstein."
"The Babe Ruth Story" was at the
Tudor and the Globe presented "Belle Starr."
The Strand's double bill was "Road to
Utopia" and "Smiset Trail" and the Rio's,
"Love and Learn" and "Apache Rose."
Two approaching marriages on the Row
were announced this week. Lillie Mae Blanchet
of the Dixie Films clerical force will
be married to Eddie McMillan on December
18 and Lorraine Guiffre will marry Henry
Gerald Guice on November 6. Lorraine is
a member of Eagle Lion's office force, where
her father "Toto" Guiffre is shipping clerk.
R. C. Renfroe opened his Ren Drive-In
Theatre at McComb, Miss., October 9 . . .
The Park Theatre, Houma, La., a 1,300-seat
house operated by the Lepeyrouse estate,
opened October 8. Attending from Filmrow
were Mr. and Mrs. John Ellzey, Mr. and
Mrs. J. G. Broggi, Cy Bridges, George Pabst,
Bill Cobb and Alton Dureau. Broggi Booking
Co. will handle buying and booking for
the house.
Jake H. Lutzer, southern division manager
for Film Classics, visited the local office
from Dallas . . . Bill Cobb, Exhibitors Poster
Service, is driving a '49 Cadillac which he
recently purchased . and booking
for the Dan Theatre, Breaux Bridge, La.,
has been assumed by Independence Booking
Co.
Visitors to the Row included Charles Waterall
and father of the Waterall circuit in
Alabama and Mississippi; Charlie Levy, Harlem
Theatre, Thibodaux, La.; Al Randall,
Centreville and Woodville, Miss.; Michael
Versen, Morgan City, La.; Jack O'Quinn,
Kaplan, La., and Edwin Jenner of the drivein
at Laurel, Miss.
Jinunie Beard has been promoted to manager
of the Rio Theatre, New Orleans, from
assistant manager . Gaingrosso,
daughter of Paul Gaingrosso, who recently
purchased the Rio from Joy Theatres, Inc.,
assumes the position of assistant manager.
Gaingrosso has remodeled the front and
interior, installing new lighting and air conditioning
and renovated the balcony where
new seats have been installed.
Florida Stretched a Law
For Filming 'Mr. Peabody'
MIAMI— Dick Lowe of the Daily News says
an unprecedented example of cooperation on
the part of Florida state was set diu'ing the
filming of "Mr. Peabody and the Mermaid,"
water scenes at Weekiwachee Spring. It
seems that the activities of the U-I filmmakers
scared all the real fish away from
the spring. But, reasoned producer Nunnally
Johnson, how realistic would their mermaid
look if there were no fish in the water
around her?
The problem then was to catch some fish
down the river and bring them back to the
spring, but Florida has a law against trapping
fish, except for scientific purposes. So
Ben Morgan, director of Florida's Game and
Fresh Water Fish Commission, ruled that
such a procedure would be in the interests
of science, and under the supervision of
Thomas Kirk, a wild life officer, the film
company managed to get the fish back to
the scene of operations.
The picture, with the fish, recently opened
at the Miami and Lincoln theatres.
Ministers See 'Crusades'
At Palace in Tampa
TAMPA—Ministers, their wives and lay
leaders of their churches were guests of
Florida State Theatres at a morning preview
of "The Crusaders" at the Palace Theatre,
where the film soon will start a regular showing.
Other Palace guests at a later preview
included some 800 boys and girls from the
school patrols of Tampa and surrounding
towns.
The program for the children was sponsored
jointly by the Citizens Safety Council
and the Tampa Motor club. The young traffic
officers also heard talks by Marvin Holloway,
manager of the motor club, and Sgt.
Hector Gmesta of the city traffic department
and Ray Benedict of the county traffic
bureau.
Cameo at St. Petersburg
Closed for Remodeling
ST. PETERSBURG—An extensive remodeling
and redecorating program is planned
at the Cameo Theatre on Central avenue.
The theatre has been closed and is expected
to remain dark for at least two months. Frank
H. Bell, district manager for Florida State
Theatres, states that the amount of work
necessary to put the Cameo in first class
condition will not be known until job contract
estimates have been returned.
MIAMI
f^eorge C. Hoover, general manager for
Paramount Enterprises here, heads a
group of ten workers in the Mercy hospital
memorial campaigxr for $1,500,000 . . . John
Garfield will play the role of Benny Leonard
in a forthcoming film, it is reported, if a deal
on which William Leonard is working goes
through.
About 25 boys and girls will hit the newsreels
here when they compete in the cakeeating
contest at the Food fair.
Dick Lowe of the Daily News takes issue
with film producers who build up a picture's
reputation out of proportion to its real value.
Seeing certain films, he says, is often baUyhooed
into being virtually a civic duty. He
cites the case of "Larceny," recently shown
here and said by its producers to be a "must
see" because it exposes various swindlers who
prey on war widows. Though a film which
many may enjoy, Lowe thinks it probable that
the plot will have no meaning to 999 war
widows out of 1,000.
Claughton's new Trail advertises; "We suggest
that you take your favorite wife to see
our favorite comedy, 'My Favorite Wife.'
One reason customers like this new house is
because of the ample parking space provided
While Miami prepared for
in the rear . . .
another hurricane, Wometco advertised "Hurricane
Pictures in News Today" at eight of its
houses . . . The Miami Theatre stressed "Spanish-speaking
attendance—another Wometco
service" in its recent newspaper copy.
Four local youngsters had their wishes come
true recently. They were granted by the "I
Wish" editor of the Daily News. One boy who
"wished" to report an "I Wish" story got the
assignment to write up the appearance on
Paramount's Olympia stage of three teenagers
who had "wished" to play with Les
Rhode's band. One young "wisher" had for
some time been an ardent admirer of the
Olympia's music maestro and had ambitions
to play a solo on his trumpet under Rhode's
direction. He was a hit with the evening audiences.
It was the first time any of the children
had ever appeared on any stage. Rhode
and his young musicians were pictured prominently
in the newspaper.
A free variety show for children was held
Saturday morning at the Olympia. A local
department store arranged the feature in
honor of its 51st anniversary. Seats were reserved
for children of the National Cardiac
home. Dade county welfare department, and
underprivileged children. They were picked
up and delivered to their homes after the
performance.
"Four Faces West," which opened at the
Miami and Lincoln theatres, had excellent
local reviews . . . The Paramount and Beach
theatres featured three-column ads on
"Luxury Liner" . provided special
children's matinees Saturday with free
candy, surprise features and cartoons ... J.
Myer Schine, theatre owner and owner of
the Roney Plaza hotel in Miami Beach, lost
a recent $76,950 lawsuit, decided by the state
supreme court in Johnstown, N. Y. The suit
grew out of a traffic accident.
Paramount to Screen 2 Films
MEMPHIS — Paramount will tradescreen
"Disaster" at 10;30 a. m. October 19 and
"Paleface" at 2;30 p. m. the same day.
BOXOFFICE :: October 16, 1948
99

ji,
ilioys
i
1
Another Drive-In Begun af Memphis;
$100,000 Theatre for Jacksonville
MEMPHIS—A new 750-car drive-in, with
seats for 150 pedestrians, will be built on
a 20-acre tract leased by H. H. Roth from the
owners of the Memphis Baseball club, Frank
Longinotti, Ed Barry and Thompson Pi'othro.
The new drive-in, largest in this area and
closest to downtown Memphis, will be named
the Park Avenue and will be ready for an
early spring opening. Roth said.
Ground now is being graded for 13 level
parking ramps on the location, part of a
31-acre park on Park avenue between Haynes
and Pendleton. Roth said the area would be
landscaped and that individual car speakers
would be used. The screen will be 65x75 feet
and concession stands will be erected. Roth
said the large screen was planned so that
the theatre could be enlarged to 1.000 cars
at a later date.
Claude Northern, architect, and associate
Tom Windrom are drawing the plans for the
drive-in. Roth now owns a theatre at Cape
Girardeau, Mo., but this is his first venture
EVANS SPROTT-General Manager,
Bijou Amusement Company,
Nashville, Tenn.— declares:
"To me, RCA Service is a good
business investment. It pays
for itself by keeping my equipment
free from trouble and my
patrons better satisfied."
To get the benefits of RCA Service
write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, N. J.
Phone, Wire, Write
For
Details
COMPLETE
DRIVE-IN
and
THEATRE EQUIPMENT
in Memphis. He was exposed to motion
pictures in their earliest days when his uncle
G. M. "Broncho Billy" Anderson was one of
the first producers and stars.
Wilby to Build in Montgomery
MONTGOMERY—A drive-in will
be erected
here, according to William Wolfson, manager
for R. B. Wilby and Associates here.
The Wilby company operates the Paramount.
Empire, Charles, Strand and Clover theatres
in Montgomery. Land has been purchased
on the Mobile-Selma highway just outside
of the city limits from the Montgomery
Investment Corp. Work will begin shortly
on the project, and it is expected that the
theatre will be ready for operation early in
1949. This will be the second drive-in in this
area, the other being an independent.
$100,000 Jacksonville Project
JACKSONVILLE. FLA.—A permit has been
issued to H. Stanley Lee to erect a theatre
at Lem Turner road and 59th street. Plans
are being prepared by Russell Seymour, a
Jacksonville architect. The building will be
"L" shaped, with one wing housing the theatre
and the other providing space for several
stores. An off-street parking area will
be provided. Estimated cost of the theatre
has been placed at $100,000.
Remodel Camden Strand
CAMDEN, ARK.—Plans were under way
here this week for construction of a new
theatre at the corner of South Adams and
Jackson streets. Another local house, the
Strand, also on South Adams, just underwent
many improvements, including a new
marquee. Malco Theatres, Inc., are owners
of the Strand.
To Build at Grantville, Ga.
GRANTVILLE, GA.—Plans for the erection
of a new theatre here by an undisclosed
fu-m were revealed in the Grantville Gazette
recently.
Opens Rexview at Columbus
COLUMBUS. GA.—The Georgia Theatre
Co. has opened its Rexview Drive-In on the
site of the old Rexview golf course betvreen
River road and Hamilton avenue. Frank
Bickerstaff is manager of the 668-car drive-in
which encompasses a 12-acre plot. The theatre
was constructed by the Martin Theatre
Co. and leased to Georgia Theatres for operation.
New Sandersville Theatre
SANDERSVILLE—Construction work is
near completion on a new theatre being
erected here by T. .J Bret of Riddleville. The
tlieatre is located on the site of the first brick
school building constructed here some 50
years ago.
equipment and materials. The theatre originally
was scheduled for a September 30
opening.
Hanceville Opening November 1
HANCEVILLE, ALA. — Earl Kretzschmar,
owner of the new Hanceville Theatre now
being erected here, said he hoped to have
the theatre open by November 1. The building
measures 40x120 feet and will be equipped
for showing first run films. Kretzschmar
owns the other local theatre in the Mitchell
building.
Buy Drive-In Equipment
MEMPHIS—B. F. Liddon and Frank Simmons,
Corinth, Miss., were here recently buying
equipment for a new drive-in which will
be opened in the spring five miles from
Corinth.
Projects in Carolinas
CHARLOTTE—Ben Allen is building a
drive-in between Wendell and Zebulon, N. C,
to be called the Wen-Lon. Allen, who was
connected with the J. Francis White Theatres
and later the Sykes Booking Agency,
will move to Raleigh the latter part of this
month, where he operates the Car-Ral Drive-
In.
Van Mungo of baseball fame is building a
550-seat theatre in his home town of Pageland,
S. C. It will be called the Ball Theatre
and will open October 25.
Council Okay Expected
KNOXVILLE. TENN.—City council approval
is expected for the George L. Denton
circuit to build a new $75,000 theatre on North
Central street at Oklahoma avenue. The
City Planning Commission already has approved
a petition to rezone the area from
apartment to commercial classification. Most
property owners in the area favor the change,
city hall officials said.
Denton said that he plans to start work
on the new theatre as soon as the city council
gives its approval. He expects the new
building to be ready about four months after
actual construction begins.
Sunday Shows Started
SULLIGENT, ALA.—Sunday shows wer^.^
started at the Strand Theatre here on Octo-*
ber 3. Afternoon shows only, starting at
1:30 p. m., were scheduled.
Manager Back From Vacation
AUBURNDALE, FLA.—Mrs. Agnes Shearhouse
has returned to Auburndale to resume
lier duties as manager of the Park
Theatre after a vacation.
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THE QUEEN FEATURE SERVICE,
INC.
1912'/2 Morris Avenue Phone 3-8665
BmMINGHAM, ALABAMA
Florence Shoals Opening Delay
FLORENCE. ALA.—The opening of the
Shoals Tlieatre here has been postponed until
October 25 by the Muscle Shoals circuit because
of unforeseen delay in delivery of
ARE SHOWMENS LOS ANCELES
CHOICE EVERYWHERE '"^>-««h,ngton
FINEST QUALITY* P D Q SERVICE
""«St,Lo,
100
BOXOFFICE : : October 16, 1948
'OFFICE

Members of Variety and their wives were
resting this week after their hard work all
last week at the Southern States fair where
the club had a beautiful exhibit which included
a six-room, ranch-type house completely
LDenffl
furnished. The home was given away
iW. Hi Saturday night to H. D. Chisholm of Ashelias
ajBtooro, N. C. Donations received are to be used
isa m to establish a children's clinic in Charlotte.
'.-
. . Robert
Ben
C H A R L
O T T E
Mational Newspaperboy day was celebrated
here Saturday by Observer carriers at a
^:aitai
party given for them at the new Center Theatre
on East Morehead street . . . Members of
student councils of Charlotte's five white
senior and junior high schools attended Saturday's
Youth Day program at the Carolina
Theatre. The students elected from their
ranks a mayor, city councilman, police chief,
fire chief and manager of the Carolina Theatre.
Following this election they were guests
of the theatre at a special showing of
^-"i & "Abbott and Costello Meet Frankenstein."
The program was spon.sored by the Carolina
Theatre and the Charlotte News. Newspaperboys
of the News were also present and
elected a publisher, general manager, advertising
manager, circulation manager,
executive editor, managing editor, city edi-
Visitors on the Row: Fin Davis, Mimosa,
Morganton; O. T. Kirby, Palace, Roxboro;
^ Roy P. Rosser, Temple, Sanford: Van Mungo,
Ball, Pageland; Morris Littman, Sylvan,
Rutherfordton ; L. Strozier, Stevenson,
Rock Hill: J. B. Jones, Carohna, McCoU;
Dick Eason, Carolina, Hickory; Harry E. Buchanan,
Carolina, Hendersonville.
?iDriie-
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I
tor and state editor. The student elections
formed the city's celebration of Youth Month,
planned for September but postponed because
of the polio situation.
Snow 'White and the Seven Dwarfs" will
be the first presentation of the Children's
Theatre Council, which will open its 1948-
season Saturday (23) at the Carolina
Theatre. The Kingsland Marionettes of New
York will present the show.
L. A. Linder of Linder Theatres, 'Williams-
Ion, has opened the Pendleton Theatre in
Fendleton, S. C. It's the first for Pendleton
Finlayson is traveling for Republic
in the South Carolina and western
North Carolina territory.
The crew of the Charlotte Variety Club
held its monthly meeting at the home of
Chief Barker Roy L. Smart recently. The
meeting was preceded by a buffet supper . . .
Cy Dillon, manager for Republic, upon being
informed by Herbert J. Yates sr. of the Jimmy
Grainger Playdate drive, which will end December
31, started an active campaign to
place the Charlotte office among the toppers.
Everett Enterprises purchased the Majestic
Theatre in Fort Mill from J. R. Patterson.
Previously, Everett acquired the Center, giving
them both theatres in the town . . .
'Worth Stewart and Perry Reavis jr. of
Everett Enterprises flew from the TOA con-
-'ention in Chicago to the TESMA convenoion
in St. Louis.
'Feathered Serpent' Is New Title
Monogram's "Charlie Chan in Mexico" has
been retagged "The Feathered Serpent."
LOYALTY PIN AWARD—At a special
meeting of the MGMers at Charlotte,
N. C, Alice VVilkins was awarded the
MGM ten-year loyalty pin. Pictured
above is Branch Manager Jack ReVille
making the formal presentation to Mrs.
Wilkins.
'Number' Grosses
To Lead a! Atlanta
ATLANTA—Top quality pictures moved
into the local first runs to bring grosses up
to average and above. High spot of the week
was at the Fox where "Sorry, 'Wrong Number"
netted 108 per cent.
(Average is 100)
Wrong Number (Para) 108
Fox—Sorry.
Loew's Grand—Luxury Liner (MGM) 103
Paromount—So Evil, My Love (Para) 98
Roxy—Two Guys From Texas (WB), 2nd d t. wk. 100
Tower—New Orleans (U-I); For You I Die (FC) 101
Theatre in Hapeville. Ga.,
Raided for Second Time
HAPEVILLE, GA.—'While city officials cooperated
with the state building inspector
m an investigation of an alleged fire hazard
at the Hanger Theatre near the Atlanta airport.
A. L. Henson, attorney for the theatre
owner and manager, said he would seek an
injunction restraining the city from interfering
with the showing of "This Nude
World" and other sex pictures at the theatre.
Meanwhile city officials raided the theatre
for the second time and attorneys for the
city said they had an action pending against
two former owners to sell the theatre for
unpaid 1947 taxes.
The mayor and city council were to consider
the alleged fire hazard at the theatre
at a meeting early this month.
In the second raid within two weeks three
men were arrested and the police also seized
the films in question.
Those arrested were B. G. McGregor, Manager
B. E. Gore and James Pullen, operator.
McGregor said he had leased the Hanger and
then sublet it to Gore. Both Gore and Mc-
Gregor were held on $2,000 bail and Pullen
on $1,000 bond.
New Charlotte Center
Theatre Is Opened
CHARLOTTE—The Center, new $250,000
theatre on East Morehead street, was opened
recently with the new U-I picture, "The
Saxon Charm." The theatre, which contains
900 seats, is the newest link in the H. B.
Meiselman chain. It is under the management
of George Forgy, formerly connected
with the Florida State Theatres. Forgy's assistant
is Tom Carr who came here from
Iowa. They will work directly under Al Burks,
general manager of the theatre chain.
MacDill Field Theatre
Is Air Force Deluxer
TAMPA—"When in September 1941 the theatre
building for exclusive use of the entertainment
unit on MacDill Field was
opened, it was considered one of the finest
in the air force. At that time Col. Harry
H. Young, the base commander, said: "The
MacDill opera house leaves the sandlots and
enters the big leagues. Last year we had a
tent which served double duty as a chapel
and a theatre. Then we persuaded the
quartermaster to let us use one of his buDdings.
Then we moved into the recreation
hall. Each of these steps was an improvement.
Opening of this house tonight is the
biggest improvement."
Now, theatre' manager Sgt. James P.
Nolan says that the opening of the new
MacDill Theatre again "is the biggest improvement."
Nolan says he plans to make
the most beautiful theatre in the air force.
it
"That," said he, "is our goal."
The new theatre has neon lights, powder
room, smoking room, and other improvements.
Women Will Captain
Two Wilby Teams
BIRMINGHAM—The only two women
managers in the Alabama-Tennessee district
will captain teams from their respective
states in Wilby-Kincey's annual fall drive.
Tennessee managers, meeting October 5
at Knoxville, named Mrs. Georgia Samuel,
manager of Knoxville's Paramount, as their
team captain. Alabama managers, meeting
October 7 at Birmingham, named Mrs. Mary
Abbott of the Calhoun at Anniston as their
leader.
R. B. 'Wilby and R. M. Kennedy, district
manager, conducted the two meetings.
The annual fall campaign for improved
theatre operation will be a five-week drive
which will include both Halloween and
Thanksgiving holidays.
The circuit will give both teams a party
in Atlanta around Christmas. The losing
team will arrange the party and also will
present gifts to the winning team.
USED THEATRE CHAIRS
American or Heywood Veneer Back
Spring Cushion Type—A-1 Condition Guaranteed
J3.50 Each r.O.B. Albany, New York
10% discount if buyers pick up choirs.
ALBANY THEATRE SUPPLY CO.
1046 Broadway Phone 5-5055
Albany, New York
BOXOFFICE : : October 16, 1948
101

. . . Lamar
. . Walter
. . Mrs.
. . Fred
. . Joe
: October
'
BIRMINGHAM
rrank V. Merritt, general manager of Acme
Theatres, and Harry M. Curl, general manager
for Community Theatres, have returned
from Atlanta where they attended
the funeral of Mrs. H. M, Lyon, wife of the
RKO branch manager. Curl recently held
a business meeting and luncheon for nis
managers at the Downtown club. They included
Billy Hampton, Tarrant City; J. M,
Lackey, North Birmingham: T. J. Bain,
Avondale; Ray Stegall, East Lake, and L. A.
Holcomb, Woodlawn.
Keith Bain, RKO publicist, was here setting
up a campaign on "A Song Is Born"
Weaver has been named assistant
to Manager J. A. Jackson at the Empire,
succeeding Bill Stack, who transferred
to the Melba . Erwin of Tampa
has been named doorman at the Melba,
succeeding Ira Salter who resigned.
Nancy Roy Kaine, daughter of Sam Raine,
Bessemer Theatre owner, will be married
October 25 at St. Aloysius Catholic church
in Bessemer to Sam Bernard Maple. Numerous
social events have been given in
honor of Miss Raine . Earl Bladorn,
Empire cashier, has been taken to her home
after having been hospitalized here. Mrs.
Carol Burks has been relief cashier.
Frank Mankin, Royal projectionist and
secretary of the MPMO local, spent his vacation
attending the state convention of the
Order of Eastern Star in Montgomery and
visiting in Panama City, Fla. . . . "The Babe
Ruth Story," moved over to the Strand after
a week at the Ritz, was the only film to
remain on downtown screens the week of
October 7 . . . Ei'nest L. Smith, who is
business agent for the MPMO local in Biloxi
and Gulfport, Miss., is here attending a twoweek
Organized Reserve and National Guard
school. Smith, a lieutenant colonel in the
guard, is projectionist at the Paramount in
Biloxi.
Two moveovers and two holdovers were on
downtown screens for the week starting September
30. "Good Sam" went into a fifth
downtown week, entering a second week at
the Galax after three weeks at the Empire.
"Rachel and the Stranger" held for a second
week at the Melba. "Abbott and Costello
Meet Frankenstein" moved to the Lyric after
a week at the Alabama, while "Forever
Amber" at popular prices dittoed at the
Strand from the Ritz.
Charles Mizell, Wilby-Kincey auditor, was
in town . Winters, an usher at the
Ritz before the war, visited here with Bill
Coury, Ritz manager, and Fred McCallum,
Strand manager. He was on his way to Caracas,
Venezuela, to become a branch manager
for Standard Brands . Lackey, North
Birmingham manager for Community Theatres,
took his third Masonic degree recently.
Bob Tarwater, EL branch manager in
Atlanta, took his first degree here while on
a
recent visit.
Inked as Head Cameraman
Karl Struss has been inked as head cameraman
for "Bad Boy," a Monogram picture.
Roofing Holds Up Finish
Of Dade City, Fla., Pasco
DADE CITY. FLA.—Johnny Jones, manager
of the Crescent Theatre, hopes to have
the new Pasco Theatre ready and in operation
by Thanksgiving. Contractors Himrod
& Bostick said the structure is complete except
for the roof. When that can go on
is uncertain. Jones states that projection
and other equipment has arrived and is
being stored until the building is roofed.
Two Arkansas Theatres
Sold to W. S. Lancaster
MEMPHIS—Two theatres in
Arkansas, the
Rex at Newport and the Hoxie at Hoxie,
have been sold by J. C. Fisher to W. S.
Lancaster, a newcomer to show business.
Lancaster will book in Memphis.
Jake R. Engles, 58, Dies
BATESVILLE, ARK.—Jake R. Engles, 58-
year-old former owner of the Melba Theatre,
died October 8. At one time he was
affiliated with the Commonwealth Theatre
chain.
Paint Lake Butler, Fla., House
LAKE BUTLER, FLA.—The Lake Theatre
is being readied for the winter season with
new paint, both inside and out. Some extra
attention is being given the marquee. Harry
Dale is manager.
Ricky Soma Given Contract
Ricky Soma whose portrait on the cover
of Life attracted David O. Selznick has been
given a seven-year contract by the producer.
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BOXOFFICE
some one will
report it in .
Fresh from the scenes of the activities each week come constant
reports of merchandising of films. Most of these are ideas you
con use for your own promotion. All of them are interesting and
most of them are profitable in other similar circumstances. Make
full use of these practical ideas by practical showmen, many of
whom you may know.
Motion pictures lend themselves ideally to good advertising. The public interest is
high.
Capitalize on the interest that already exists and increase your attendance
•with proved ideas.
102 BOXOFFICE :
16, 1948

8C0
Big Heart Fund Gain
From Hockey Game
TORONTO—Variety Tent 28 reaped a substantial
sum for its heart fund by sponsoring
the all-star professional hockey game in
Maple Leaf Gardens Tuesday night il2). A
sellout crowd of close to 17.000 fans saw the
game.
Morris Stein, chairman of the fund,, expected
an additional $20,000 from the benefit
match, thus sending the accumulated amount
to well over $100,000 for the construction and
maintenance of Variety Village, a vocational
school on the outskirts of the city, which is
to be operated in cooperation with the Ontario
Society for Crippled Children. The
sports event was arranged by Conny Smythe.
managing director of the Gardens, and its
National Hockey league club, who is an active
member of the Variety Tent. J. J. Fitzgibbons.
president of Famous Players Canadian Corp.,
is chief barker.
'Duel' in Quick Move
OTTAWA—Because the feature is graded
as adult entertainment by the Ontario Board
of Moving P.cture Censors, a unique booking
arrangement was made for "Duel in the Sun"
at two Famous Players' theatres at Kingston.
After completing an engagement on Friday
night at the Capitol, the pictiu'e was transferred
to the Grand for an immediate further
run. The Saturday opening at the Grand
could not get under way until 5 p. m. on account
of the juvenile attendance at the
matinee. For the latter, the program consisted
of "Eyes of Texas" and "Stage Struck "
U.S. Army Band in Ottawa
OTTAWA—The concluding feature of
Army week throughout Canada was the appearance
on the stage of the local Capitol,
a Famous Players unit, of the U.S. army band
of 85 pieces for a goodwill concert Sunday
evening (26i, for which tree admission tickets
were issued. The American band returned to
Washington after participating in Canada's
greatest recruiting campaign in peace time.
Auction From Stages
HALIFAX, N. S.—The Casino and Vogue
theatres were used in a "Bucks for Bidding"
merchandising spltirge by retail firms located
on Gottingen street. Each theatre was
used for one morning, opening at 9, first at
the Casino and the next day at the adjoining
Vogue. A wide variety of items were
auctioned and total value was set at $2,500.
Odeon Official Answers
Quebec Mother's Query
MONTREAL—T. Bowyer of Odeon Theatres
in answer to a Montreal mother, who
urged production of special films for children,
said recently: "Our company for several
years has provided for the younger generation
in our theatres from coast to coast,
weekly programs of selected films, including
a large number specially made by our organization
for that particular purpose.
"These performances," Bowyer continued,
"are in the form of club meetings and also
include various features designed to assist in
promoting better citizenship. For practical
reasons they are necessarily held on Saturday
mornings instead of in the afternoons,
but it is felt that they provide a real solution
to the problem presented by children
viewing motion pictures which are actually
produced for the entertainment of adults.
"These film clubs are being operated at
present in three of our Toronto theatres and
additional clubs will be formed as soon as possible."
Children under 16 are not permitted to
enter motion picture theatres in Quebec province,
whether accompanied by adults or not,
although on rare occasions an exception has
been made by the provincial government,
notably in the case of "Snow White and the
Seven Dwarfs." As a general rule, however,
children can witness films only in parish
church halls or out-of-doors.
Harry Cohen Helps Blind
With Fund Appeal Film
CALGARY—Harry Cohen, operating the
suburban Plaza and Crescent theatres here,
has released details of a land deal with the
city involving lots he bought from the land
committee. Of the 12 purchased, he sold five
corner locations to the local officials of the
Canadian Blind Institute, another five to a
Canadian chain grocery and retained two
lots with the intention of building a theatre
in the thickly populated residential community.
In his sale of the grocery chain Cohen retained
use of the parking lot the chain will
include in its building plans. Cohen has been
helpful to the Canadian Blind Institute in the
distribution of a five-minute reel picturing
the architect's blueprint and an appeal for a
building front. First distribution in South
Alberta covers 74 theatres.
Halifax Fence Feud
May Enter Courts
HALIFAX. N. S.—A fence between the
Odeon Casino and the Fi'anklin & Herschom
Vogue, threatened by Odeon last spring, materialized
recently and then, just as suddenly,
was taken down. The steel pipe fence divided
an arearway about 15 feet wide and 150 feet
deep, which had been unfenced about 25
years.
The cause of the removal of the fence was
a court injunction secured by Franklin &
Herschorn on the ground that no fence could
be erected legally since there had been no
division for a quarter century. The areaway
had been left open for the Community,
predecessor for the Vogue, and for the Casino,
recently given an interior remodeling.
Indications are that a court hearing on the
injunction will be held soon. The fence would
limit the exit and delivery space of the Vogue,
on the Casino side, to about five feet, and
prevent vehicles from using either Vogue or
Casino space.
F&H charged that Odeon, through Abe
Garson, maritime manager for that chain,
requested $2,500 a year rental for use of the
alley between the two theatre buildings. F&H
refusing to pay the stun.
S. E. McDowell Elected
Head of Film Councils
KINGSTON, ONT.— S. E. McDowell of
Cornwall was elected president of the Federation
of Film Councils of Eastern Ontario
at an annual meeting here. He succeeds
Dr. H. W. Curran of Queen's University.
Other officers chosen included R. H.
Macklim, Belleville, vice-president, and Miss
K. Haley, Kingston, secretary-treasurer. Directors
are Miss K. L. Keech, Picton: M. Sine,
Foxboro; H. Knight, Prescott; R. Bennett,
Oshawa, and R. Ward, Peterborough.
Thieves Foiled in 2nd Try
HANTSPORT. N. S.—A second safe cracking
job this year at the local York realized
the thieves nothing all the way. There was
no cash in the safe when it was opened.
Documents were tossed around and the candy
bar in the lobby was ransacked but still no
cash was available. The thieves took none of
the sweets. Owen Gertridge, manager of the
Walker chain house, reported the early morning
break.
RemodG' St. John Mayfair
ST. JOHN—Night and day operations prevailed
for the remodeling of the entrance of
the Mayfair. A new wooden front was covered
with zurite, a corrugated aluminum, w'ith
which the new boxoffice also was surfaced.
Asphalt will cover the tiled, area at the sidewalk
junction since the tile
when wet.
becomes slippery
Odeon Books Thrill Show
TORONTO—Odeon circut and several affiliates
in eastern Canada have contracted
for 42 playdates for Hygienic Productions'
midnight spook show, "Chasm of Spasms."
The route will open at or near Toronto late
in October, according to Kroger Babb, Hygienic's
president.
BOXOFFICE : : October 16, 1948
AT U-I SESSIONS—At the recent XJ-I sales meeting: in New York were the following
from Canada, shown above, left to right: Mark Plottel, Toronto; O. Lightstone,
Montreal, and M. J. Isman, assistant general sales manager for Empire-
Universal, Toronto.
103

. , Lloyd
. . Jimmy
. . Gloria
. . The
. .
. .
. .
. . The
. . Guy
roadshow
VANCOUVER
T ouis Bromfield, American author and
Pulitzer prize winner, was a visitor . . .
Other visitors included Frank Vaughn, Canadian
sales manager for Monogram; Edward
Bickle jr.. of the Cumberland-Courtney-
Campbell River Theatres, and Les Campbell.
Castle. Castlegar, B. C. . . . The Loughead
Theatre Co.. registered under the British
Columbia act with a capitalization of $100.-
000, will build a drive-in near the city limits
here.
Betty Lynds, formerly at the Odeon-Plaza.
now is in the boxoffice at the State .
Norma Degman, recently arrived from London,
also is in the State boxoffice . . . Agnes
Gray, former cashier at the Odeon-Hastings,
now is assistant manager . Cairns
of the Odeon-Hastings, will be married soon
to Robert Black, now in the U.S. navy .
Mr. and Mrs. C. Plummer, former operators
of the Northland in Flin Flon, Manitoba,
were among passengers killed in an airplane
crash near Fountain City, Wis.
A protest against the increasing number
of films with crime and horror themes was
registered by the British Columbia Parent-
Teacher Federation. The organization endorsed
"Mickey." "Oliver Twist," "A Date
With Judy" and "Green Grass of Wyoming"
. . . Al Laubernstein, former assistant booker
at the 20th-Fox exchange in Winnipeg, was
promoted to booker at the Vancouver branch,
succeeding Dave Soutar. now booker at the
EL-Monogram office here . Orpheum
began its customary fall season of monthly
cartoon shows for children.
. . . Increasing
Lorraine Brown of the Plaza staff soon
will be married to Reggie Tisseur
rivalry between the Famous Play-
ers and Odeon chains is indicated by the
amount of display advertising appearing in
the Vancouver daily newspapers. George Clark
of Famous Players and Gordon Munroe
of Odeon are preparing the advertisements.
The Odeon-Fraser, 690-seat suburban house,
is to be closed for extensive remodeling .
Jimmy McAllister, former Odeon manager
and now advance man for the Royal Canadian
Shows, was back after a successful season
. Muir, RKO exploiteer, was in
Seattle . . . Agnes Gray, Odeon-Hastings assistant
manager, was vacationing in Los
Angeles . Davie. RKO branch manager,
and Earl Dalgleish, WB branch head,
were visiting British Columbia exhibitors.
The Film Exchange Employes Bowling
league is off to a good start. Fred Stone of
Soveriegn Films was appointed president, and
FOR SALE: THEATRE CHAmS
We now have a very largo stock oi excellent
reconditioned (a3 new) Theatre Chairs
Quantities up to 1200 oi a kind
IMMEDIATE DELIVERY
NOW — New all-steel construction springedoe.
hioliest quality theatre chairs available.
laquiries Respectiully Solicited
LA SALLE RECREATIONS LTD.
(Theatre Seating and Carpe; Division)
S. A. LECHTZIER, Pres.
945 Granville St. Vancouver, B. C.
Mary Sansum of Columbia secretary-treasurer
. FPC Orpheum Theatre staff
gave a party for Frank MacKenzie, assistant
manager, to celebrate his promotion to the
Victoria Theatre as manager,
Walter Dawson, former manager of the
Odeon Paradise and well known in the coast
show business, died at the age of 55 . . .
Arthur Silverstone, Canadian division manager
for 20th Century-Fox, stopped off here
briefly on his way back from the recent sales
conference in Los Angeles. He planned to
check the Calgary and Winnipeg branches
on his way east to Toronto . Graham,
veteran British Columbia exhibitor who sold
his Park Theatre at White Rock, was in
town looking up his many friends in show
business.
Jack Richards, 73, projectionist at the Kitsilano
Theatre, was sick. Many members of
the Projectionist Local 348 have been trying
for years to have a pension fund set up to
retire operators at the age of 65. There are
many projectionists here over that age, some
The United
in the 80-year group . . .
Church Council in session here voiced concern
over the present trend for wideopen
Sundays. Many British Columbia groups
favor Sabbath shows and sporting events
and amendment of the antique Lord's day act.
Newspapers are full of letters and articles
in favor of a change. In a national survey.
British Columbia polled 70 per cent for Sunday
shows, 83 per cent for Sunday sports.
However, many local showmen are opposed
to Sunday motion pictures.
Bing Crosby made himself solid with officials
of Sunset Memorial Center when he
refused to accept any transportation expenses
for the trip the crooner and his gang
made to Vancouver. His offering will add
a further $2,000 to the net proceeds of the
show to aid juveniles. When offered the
money Bing said, "You can't put your fund
over the top that way," The show grossed
around $35,000.
Films expertly directed by educators and
doctors will be the chief medium used by
British Columbia's Department of Education
in teaching school children "the facts of
life." Educational leaders have decided to
hold preview showings of the films among
the parent and trustee groups to get their
reaction before introducing the new course
in the schools . . . Harold Hirst, former
operator of a "studio" here, was sentenced
to 15 months by a county court judge for
making films "tending to corrupt morals."
Forty-four reels were seized by police. They
were rented to male patrons at $5 a reel per
night.
Toronto Sneaks Popular
TORONTO—So successful have sneak
showings become here that the Famous Players'
Capitol in the north end is putting on a
"First Nighters' Preview" for new pictures
every Thursday night at 8:15. Only one performance
of the unannounced feature is
presented for the evening and the special
admission price is 66 cents including tax.
Bill Austin Edits 'Bad Boy'
Bill Austin has been inked by Producer
Paul Short to edit "Bad Boy" for Monogram.
'Father' Continues
Long Toronto Run
TORONTO—The popular "Life With Father"
continued for a third week at the Eglinton
and Tivoli while another long-distance
picture, "So This Is New York." was in its
third week at the Biltmore. After one week
of "The Babe Ruth Story," the screen at the
Odeon Toronto was taken over by "Blanche
Fury."
(Average Is 100)
Bil'more—So This Is New York (UA); The Argyle
Secrets (Astral), 2nd wk 85
Donlorth and Foirlawn—Broken Journey (EL) 100
Eglmton and Tivoli—Life With Father (WB), 4th
v/k ?0
Imperial—Sorry, Wrong Number (Para) 1?0
Loews—Luxury Liner (MGM), 2nd wk 105
Nortown rnd Victoria— Good Sam (RKO), 2nd wk. 95
Odeon—Blanche Fury (EL) 105
Shea's—The Luck oi the Irish (20th-Fox) 115
Uptown-One Touch of Venus (U-I) 115
'Hamlet' and "Oliver Tvnst'
High in Vancouver
VANCOUVER—Trade at the first
runs was
much better as families returned from summer
vacations. "Hamlet," being roadshown
at the Park, and "Oliver Twist" at the Vogue,
were the toppers. "Two Guys From Texas"
was pulling heavily at the Capitol, while
"Mickey" continued to draw in a second week
at the Strand.
Capitol—Two Guys From Texas (WB) Good
Cmema—The Fuller Brush Man (Col); Best
Man Wins (Col) Good
Orpheum—Anna Karenina (20th-Fox);
Wallflower (WB)
Average
Park—Hamlet (EL) ,
Excellent
P:a:a—Four Faces West (UA); Stage Struck
(Mono)
Good
Staie—The Thirteen (Artkino); Cossack
Golota (Artkino) Good
Strand—Mickey (EL), 2nd wk Very good
Vogue—Oliver Twist (EL) Excellent
Higher Grosses in Calgary
With Good Promotion
CALGARY—As the season advanced indications
were that good showmanship, descriptive
advertising copy and top attractions
were paying off at the boxoffice. Good
advertising plus word of mouth praise built
up "Easter Parade" at the Capitol for the
best local business.
Capitol—Easter Parade (MGM) Excellent
Grand—Coroner Creek (Col)
Good
Grand—I Love Trouble (Col), Mary Lou
(Col) Very good
Palace-Mr. Blandings Builds His Dream House
(SRO)
Good
Film Council of Ottawa
Plans Its New Season
OTTAWA—Tlie board of directors of the
Ottawa Film Council met recently with President
Roger Saint-Denis to draw up a program
of activities for the coming season.
Both sections, French and English, will hold
screenings in Governors' Hall at the public
library about twice a month. The French
section was to start its screenings October 6
with Col. C. A, J, Miller and Jean Beaudoin
in charge of the previews.
Council member associations, who numbered
more than 100 last year, once more will
be able to rent projectors from the recreation
conunission center at Lansdowne Park.
However, efforts will be made by the coimcil
executive to acquire its own pro jecjection
equipment. A committee was set up
to contact some of the service clubs. The
training of operators will begin during October,
and it is expected courses will be given
at the YWCA at the University of Ottawa.
104 BOXOFFICE : : October 16, 1948

EciiC'
ra
New Theatres Opened
In Northern Alberta
CALGARY—In the northern part of Alberta
above Edmonton, a theatre, named the
Athabasca, has been built by R. E. Hall in
competition to the Parker Theatre there.
Another Alberta construction job recently
completed was that of the Lux Theatre in
Two Hills, the first 35mm theatre to be
The
opened in that thriving farming center.
Lux was built and is owned by Walter Dowhaniuk,
former operator of the suburban
Garry in Calgary, which he sold last year.
Adam Kaminski, former owner of the Elks
Theatre at Okotoks, is building two theatres
at Lamount and Andrew. Alberta, near Edmonton.
The Midway Theatre at Rosedale.
B. C, was sold recently to W. Kurylo by S.
Hutzkal.
At Bowness, a village near Calgary, the
Bow has been leased to Tillie and John Booth.
The Bow had been closed recently leaving
only the Rex with daily showings. Bowness
is located seven miles from Calgary but has
street car service to local theatres.
ST.
JOHN
Crew Shoots Farm Scenes
In Alberta Districts
CALGARY—A camera crew has been at
work in the northern farming districts of
Alberta, shooting scenes for a series of economic
and geographical shorts being produced
by Louis DeRochemont for United
World Films, a subsidiary of Universal Pictures.
After finishing scenes on various farms,
the crew will move to the Alberta oil fields.
Shots of ranches south of Calgary and Edmonton
will be included in the films.
The pictures are the outcome of an idea
voiced by J. Arthur Rank, famous British
producer, who said he believed the best way
to teach geography was by visual methods.
Warren K. Master is unit manager, John
Barnwell is director, George O. Smith is
cameraman, and. L. V. Duncan is assistant.

. . June
. . Jack
. . Denyse
. . Herman
. . The
. . The
. . "Forever
MONTREAL Film Star at Debut
Tames L. Smith, president of Alliance Films,
Ltd., was a visitor. He was accompanied
by Ray Lewis, also of Alliance. They described
the opening of the new Downtown
Theatre in Toronto, at which "Let's Live a
Little," starring Hedy Lamarr and Robert
Cummings, was given its world premiere.
Alliance shortly will release "The Life of Joe
Louis," Lena Home in "Boogie Woogie
Dream," and several operas including
"L'Elisir" and "Don Giovanni."
Noel Anfousse, local
stage equipment and
curtain manufacturer,
has in recent weeks
completed work at the
Avenue, Van Home,
Ritz, Bellevue, Lux,
Cartier, Regent theatres
in Montreal, several
Quebec theatres
and others throughout
the Dominion.
.
William Lester,
Noel Anfousse united Amusement
Corp. general manager, is a team captain for
the annual Welfare Federation drive . . . Tom
Trow, operator of the Imperial, Three Rivers,
was in the Jewish General hospital for a
checkup Rohrer, Toronto Peerless
Films manager, was a visitor . . Arthur
.
Hrisch, Consolidated Theatres president, left
for New York, where his wife is ill at a hospital.
Roger Lalonde, owner of the Colonial, Plessisville,
visited Filmrow . . . Orville Pruitman,
Columbia Pictures booker, visited in New
York . Gordon, RKO biller, returned
from a vacation in Florida . Poirer.
former Warner Bros, stenographer, now is
secretary to Mort Prevost. manager of Quebec
Cinema Booking Co. . . . Archie Cohen.
Warner Bros, salesman, was back from the
Quebec mining centers.
Newfoundlander Sees
Distribution Benefit
ST. JOHN, N.B. — The confederation of
Newfoundland with the Dominion of Canada
will benefit the task of motion picture distribution
and exhibition on the island, believes
Derek Marshall, managing director of
Motion P.cture Supplies, Ltd., in St. John's,
N.F. M.P.S. was formed in 1944 to succeed
another service and supply company Marshall
had organized in 1939.
"While we have been engaged chiefly in the
equipment and maintenance field, we feel
there is a job of organization to be done in
the distribution of films on Newfoundland,
and we now will be able to perform this service,"
Marshall said. Here on a trade trip,
Marshall renewed his subscription to BOX-
OFFICE for three years and remarked that
he always recommended that exhibitor customers
.subscribe to the magazine.
Takes a Lead in 'Gambling Lady'
Stephen McNally will take one of the male
leads opposite Barbara Stanwyck in "Gambling
Lady," to be produced by Michel Kraike
for U-I.
Of New Downtown
TORONTO—Robert Cummings, star of
"Let's Live a Little," did several unscheduled
retakes on arriving at the airport in Malton
for a pei-sonal appearance at the opening of
the 20th Century Theatres' Downtown Theatre
Saturday night (9). At the controls of
his own plane, Cummings made a very informal
landing on the runway and, after the
customary checking by immigration officials,
was about to park his machine when news
cameramen asked him to do another arrival.
So, with his wife, he did another stint for
the savings bond drive and prepared to leave
for the hotel in Toronto.
Next to appear on the scene were the newsreel
men and Cummings & Co. packed into
the plane once more to do a third landing
with Win Barron of Canadian Paramount
News shortening his arrival, complete with
autograph seekers. The Cummings party
actually arrived at 3:45 p. m. but it was not
until 5 o'clock that the group left the airport
for the city and a waiting press conference.
Cummings was accorded a reception at
the city hall, attended a Rotary club luncheon,
took a couple of turns on the radio,
was at the football game in 'Varsity Stadium,
visited a couple of hospitals and finally
reached the new theatre where he was greeted
by an opening-night crowd of dignitaries.
On Smiday he flew to St. Louis, Mo.,
thence to New Orleans and was scheduled
to report to Paramount in Hollywood to start
a new picture on October
TORONTO
13.
•The first local popular-price run of "Henry
V" at Allen's Hollywood was held for a
second week on both the north and south
auditoriums of the theatre . Canadian
Drive-In at St. Catharines is sponsoring
a radio program. Seeing Stars, over Station
CKB three nights weekly for the balance
of the season . Homenick.
66, a patron at the Pylon on College street,
was seized with a heart attack and died
before a doctor reached the theatre.
. . . The
The Canadian air force band found it
necessary to cancel a Sunday concert engagement
at the Famous Players' Algoma at
Sault Ste. Marie, and the Kinsmen club, the
sponsoring organization, issued a public
apology to ticket purchasers for whom another
attraction is being arranged
Odeon Danforth has been added to the list
of theatres which are featuring organists,
the artist being Colin Corbett who appaered
at Shea's in past years.
The Royal at Am-ora has been acquired by
National Theatre Services, of which Sam
Fingold is president . Brant at Brantford
has reorganized its Famous Players
Movie club for the winter and the reopening
program for Satm-day morning included
a Bugs Bunny cartoon festival, the first
chapter of "Adventures of Frank and Jesse
James," amateur stage show and a radio
broadcast.
George Beeston, personal representative of
Paul L. Nathanson, has been visiting the
west coast in connection with developments
for Nathan.son's theatre interests.
""^^^mmmmimimm
CALGARY
p
A. Zom, prairie supervisor for Famous
Players Canadian, also spent a day here
before proceeding to Edmonton and back to
his Winnipeg office. While here he okayed
a slight rise in admission prices, adopted at
both FPC and Odeon units. While in Edmonton,
he was to arrange for the regional
convention of the FPC Alberta managers and
the head officials early in November. Officials
expected to attend include J. J. Fitzgibbons,
president; R. A. Bolstad, vice-president;
J. Nairn, publicity director, and Larry
Bearg, director of theatres.
A film salesman reports a new complaint
by the fanners, who have had a most suitable
harvest season and weather. To a farmer
on a community theatre board the salesman
hoped he was pleased with the harvest
feeling that for once there could be no complaint.
But the salesman was told that such
a suitable season of rain and sunshine at the
proper times makes crops so good they took
too much out of the land. Salesman gave up.
Cy Brown has been transferred from the
Empire -Universal booking desk to the road.
As salesman, he will visit the many faraway
points with whose names he has long been
familiar—Peace River, Dawson Creek, the
End of Steel and the Alaska highway,
across the rolling prairies with the vast fields
of grain, through the badlands of the mining
valley of Drumheller, the oil fields with
their boom towns, cross the Rockies through
the Kicking Horse and the Crow's Nest
passes, up through the mining towns of the
mountains into the verdant orchards of the
Rockies' east slope. All these sights at first
will entrance, but soon the long miles just
mean getting somewhere with hope the road
holds up, and the tires hold out.
The Palace Theatre, whose frontage now
is being renovated, is increasing its prices and
permitting smoking in the balcony. Thus the
last of the downtown theatres has given in
to the smokers . Amber" will
open here at regular prices October 22.
John Grierson Suggests
Scotch Crown Film Unit
EDINBURGH—Suggestion that a Scottish
film unit be established, mooted at the International
Festival of Music and Drama by
John Grierson, did not enthuse Scottish film
producers. No official attitude has been indicated
yet but it is known that Scottish
producers have long agitated for a greater
share in production work for government
purposes when Scottish subjects are involved.
It is argued that the Scottish companies
have demonstrated their technical and creative
capacity. There is a strong feeling
that even if a Scottish unit were established
to undertake crown work, the personnel might
tend to be of English origin. There is, on
the other hand, every enthusiasm for increased
production of Scottish films by the
crown or any other backer, but the problem
to date in Scotland has been to encourage
Scottish industrialists to spend money on
films. If the government is to spend money
in this direction, the existing film production
unit should, it is believed, be at least
given every opportunity to earn part of that
money.
106 BOXOFFICE
: : October 16, 1948

POXOFFICE BAROMETER • EXHIBITOR HAS HIS SAY
MATURE CHART • REVIEW DIGEST • SHORTS CHART
SHORTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS
BookinCruide
I
BOXOFFICE
FIRST RUN REPORTS
This chart shows the records made by
pictures in five or more of the 21 Itey cities
checked. As new runs ore reported, ratings
are added and overages revised.
BAROMETER
TOPHITOFTHEWEEK
Rachel and the Stranger—
Seattle .200
Computed in terms of percentage in
relation to normal grosses. With 100
per cent as "normal," the figures
show the percentage above or below
that mark.
o
to

i EXHIBITOR HAS HIS SAY
ABOUT
PICTURES
Jmt as the Barometer page shows first run reports on current pictures, this
department is devoted tor the most part to reporU on subsequent runs, made by
exhibitors themselves. A one-star contributor is new, two stars mean the exhibitor
has been writing in for six months or longer, and a three-star coritributor
is a regular of one year or more, who receives a token of our appreciation. Alt
exhibitors welcome.
COLUMBIA
Arizona (Col)—Jean Arthur, William Holden,
Warren William. This is a good picture that
everyone enjoyed. We did, too, after our visit
this year to Arizona. Played Mon., Tues.
Weather: Cool—Harland Rankin, Beau Theatre,
Belle River, Ont, Small town patro^nage.
Blondie's Anniversary (Col)—Arthur Lake,
Penny Singleton, Larry Simms. We always
lind Blondie has popular appeal on weekends.
The kids turned out for this and brought their
parents. It was well received with a satisfactory
boxolfice. Played Fri., Sat. Weather: Fair.
—Harland Rankin, Plaza Theatre, Tilbury,
Ont. General patronage.
Blondie in the Dough (Col)—Arthur Lake,
Penny Singleton, Larry Simms. I just recently
started playing Columbia, so this was my
first Blondie, but I think my patrons are going
to enjoy having them again. I know my boxoffice
was justifiable so that is one way to test
the merits of a movie. Columbia sells this
product right so you can't lose too much.
Business was average. Played Thursday only.
Weather: Stormy.—"Art" V. Phillips, Raymond
Theatre, Cromona, Ky. Mining and small town
patronage.
Devil Ship (Col) — Richard Lane, Louise
Campbell, William Bishop. This is a good
action picture, the right length, and moves
along to keep the weekend double satisfying.
It is a story of the ship that takes the bad
boys out to Alcatraz. Played Fri., Sat. Weather:
Fair.—Mayme P. Musselman, Roach Theatre,
Lincoln, Kas. Small town patronage.
* * *
Phantom Valley (Col)—Charles Starrett,
Smiley Burnette, Virginia Hunter. The same
usual Smiley Burnette-Durango Kid western,
wilh plenty of good music and no complaints.
A little short for the price paid. Average attendance—still
busy with threshing season.
Played Wednesday. Weather; Good.—W. H.
Swan, Auditorium Theatre, Roscoe, S. D. Rural
patronage. * * *
Prince of Thieves (Col)—Jon Hall, Patricia
Morison, Adele Jergens. This is an excellent
title that the picture failed to support. It is
certainly not in the same class as "The Bandit
of Sherwood Forest" from the same studio.
Played six days, Mon. through Sat. Weather:
Mild.—Ernie Warren, Dual Elgin Theatre, Ottawa,
Canada. General first run patronage. J"
Song of Idaho (Col) — Hoosier Hotshots,
Kirby Grant, June Vincent. This is a good
small town musical with hillbilly music. Business
was good with us on it. Played Tuesday.
Weather: Good.—E. M. Freiburger, Paramount
Theatre, Dewey, Okla. Small town patronage.
* * *
To the Ends of the Earth (Col)—Dick Powell,
Signe Hasso, Maylia. This is a fair action
picture but it failed to do business. Probably
it, was too old when I played it, but on second
thought, Dick Powell never draws any business
here. Played Wed., Thurs. Weather: Good.
E. M. Freiburger, Paramount Theatre, Dewey,
Okla. Small town patronage. * * *
FILM CLASSICS
Blockheads (FC) — Reissue. Stan Laurel,
Oliver Hardy, Patricia Ellis. We bought several
of these Laurel and Hardy reissues with
faint heart and tongue-in-cheek, but lo and
behold, we packed them in! Human nature
doesn't change from year to year, and what
they liked ten years ago, they like today.
Three Daring Daughters (MGM)—Jeannette
MacDonald, Jose Iturbi, Jane Powell. Nicely
colo.-ed, good cast, but we have never been
able to sell the sopranos to our patrons.
Just put one of them in a trailer, trying to hit
high "C," and there goes the business. If you
have a music town, this is the picture you
want. We don't have. Played Sun., Mon.
Weather: Fine.—Mayme P. Musselman, Roach
Theatre, Lincoln, Kas. Small town pa'f°n;
age.
Played Tuesday.—Marcella Smith, Vinton Theatre,
MacArthur, Ohio. Small town Pa'J°n-;
MONOGRAM
age.
Black Gold (Mono)—Anthony Quinn, Katherine
DeMille, Elyse Knox. I really don't
Devil's Cargo (FC)—John Calvert, Rochelle know when I have ever pjayed a picture that
Hudson, Roscoe Karnes. Doubled this with was so well liked by everyone that came to
"Lone Rider and the Bandit" but the show was our show here. It was a perfect picture for
boring and business very much below average.
Played Fri., Sat. Weather: Warm.— had a bad print in the last reel. I personally
a small town. The sound was good but we
Ralph Raspa, State Theatre, Rivesville, W.^Va_ counted 78 splices in the last 200 feet of
Rural patronage.
the reel. It made a very abrupt end to the
feature but the people did not mind it. Play
it.
METRO-GOLDWYN-MAYER
You can't go wrong on it, no matter what
kind of an audience you have. Played Sat.,
B. F.'s Daughter (MGM)—Barbara Stanwyck,
Van Heflin, Charles Coburn. The title
Mon. Weather: Rain that stopped the harvest.
—Sam Holmberg, Regal Theatre, Sturgus^,
kept them away, just as 1 thought it would.
Sask.
The stars all turn in good performances but
there weren't enough present to appreciate
PARAMOUNT
the picture. Played Sun., Mon.—Hobart H.
Gates, -Garlock Theatre, Custer, S. D. S^maU Caged Fury (Para)—Richard Denning,
town patronage.
Sheila Ryan, Buster Crabbe. This is a dandy
circus picture with plenty of action and thrills
Big City (MGM)—Margaret O'Brien, Robert of the Big Top. 1 have played so-called specials
that were not nearly as good for my
Preston, Danny Thomas. We did better business
with this little programmer than with situation. Played Fri., Sat. Weather: Fair.—
either "Cass Timberlane" or "State of the Bill Leonard, Leonard Theatre, Cedarvale,
Union." A very good little picture with a Kas. Small town and rural patronage. *
mediocre cast that seemed to please — no
squawks. The supers of Metro just don't click
here. Played Sun., Mon. Weather: Fair and
hot.—Mayme P. Musselman, Roach Theatre,
Lincoln, Kas. Small town patronage. * * *
Bride Goes Wild, The (MGM)—Van Johnson,
June AUyson, Butch Jenkins. This proved
to be a splendid attraction, proving to us
that people come to the theatre lo be entertained.
This was a fine comedy, and that is
what the cash customers like. Played Sun.
through Wed. Weather: Splendid.—M. W. Dream Girl (Para)—Betty Hutton, Macdonald
Carey, Patric Knowles. This is terrible.
Mattecheck, Mack Theatre, McMinnville, Ore.
City and rural patronage.
I can't understand why anyone would ever
turn out a picture like this one. Betty Hutton
WEasler Parade (MGM)—Judy Garland, Fred has always been boxoffice for us but this one
Astaire, Peter Lawford. This is a good show won't increase her popularity any. By all
with beautiful color and music. Business was means pass it up if you can, and you'll never
no good, due to a polio epidemic here. Played be sorry.—M. F. Bodwell, Paramount Theatre,
Sun., Mon. Weather: Perfect.—D. W. Trisko, Wyoming, lU. Small town and rural patronage.
Ritz Theatre, Jerome, Ariz. Mining patronage.
Emperor Waltz. The (Para)—Bing Crosby,
Sununer Holiday (MGM)—Mickey Rooney, Joan Fontaine, Roland Culver. Bing had better
improve on the stories he picks or you will
Gloria DeHaven, Walter Huston. This picture
had wonderful possibilities—a great cast, have to dig in the mines for dough at the
an outstanding title, and Technicolor. Results
here in Gray, a complete flop. I'm not in color I ever played. A case of a blue blood
boxoffice. This show was almost the worst
narrow-minded nor is this small town, but the in the old country looking for a suitable mate
scenes between Mickey Rooney and Marilyn for her dogl There was not even a good song
Maxwell in the bar were ridiculous and disgusting.
If it was meant to be funny, it mount. Played Sun., Mon.—D. W. Trisko, Ritz
in the whole affair—another lemon for Para-
wasn't. I'm afraid scenes like this hurt the Theatre, Jerome, Ariz. Mining patronage. * * *
small town exhibitor and tend to leave a
bad taste and bad opinion of the public about Emperor Waltz, The (Para)—Bing Crosby,
him. Several of the bigger so-called films tend Joan Fontaine, Roland Culver. I'm enclosing
to dwell too much on drinking. If any more a postal card which was sent to me while this
films similar to this one come out, where a picture was playing at this theatre. It was
teen-age boy gets drunk in a bar room, I will quite cleverly written and I thought maybe
certainly see that it doesn't play here. Why you would like to publish it: "Advertise 'The
Mickey Rooney, one of Hollywood's most Emperor Waltz' as/or 'The Romance of Two
versatile actors, allowed himself to be cast in Dogs.' It certainly is a greater dog story than
such trash is beyond me. My first-night patrons
advised others not to attend and I also as a dog matchmaker. Bing should be
the story of a waltz. Joan Fontaine was great
sanctioned it. Played Mon., Tues.—James C. ashamed to have gotten mixed up in such
Balkcom jr.. Gray Theatre, Gray, Ga. Small a 'romance.'—One Who Has Seen It." . . . li
town patronage. * * * you have seen the picture, I believe you will
agree with this card—Robert Krueger, Uptown
Theatre, Sioux City, Iowa. Family pa-
This Man's Navy (MGM)—Reissue. Wallace
Beery, Tom Drake, James Gleason. This tronage.
feature did above average business for us.
There was no bad comment. Beery is getting Hazard (Para)—Paulette Goc'dard, Macdonald
Carey, Fred Clark. We did average busi-
to be a real drawing card here. Played Sat.,
Sun., Mon. Weather: Good.—S. N. Holmberg, ness on this but it wasn't enough to pay
Regal Theatre, Sturgis, Sask. Small town patronage.
* * * enough picture but the boys are just
Paramount and our house expenses. A good,
too
Desert Fury (Para)—John Hodiak, Lizabeth
Scott, Burt Lancaster. Although we got this
quite late, it did good Sunday business. It
received many good comments, particularly
on Mary Astor. Some said they came to see
her and others said they jJidn't realize she
,
was in the picture and thought she did an
excellent job. Played Sunday. Weather.
Warm.—Rahl and Hanson, California Theatre,
Kerman, Calif. Small town patronage. * * *
BOXOFFICE BookinGuida Got. 16, 1948

:
show
proud of their records to sell them so we can
show a profit. Played Tues. through Thurs. Up-to-Date Data on the JIM MOTE FUND
Weather: Fair.—Mayme P. Musselman, Roach
Theatre, Lincoln, Kas. Small town patronage.
TXriTH CONTRIBUTIONS from 24 states and from Canada, the JIM MOTE FUND
Theatre, Jerome, Ariz. Mining patronage. * * * age. * * •
(Continued on page 14)
has grown Into three figures in the short time since W. H. Hoffman of the Lamar
Jungle Flight (Para)—Robert Lowery, Ann Theatre, Arthur, 111., proposed it in the September 18 issue of BOXOFFICE. Texas
Savage, Barion McLane. This is very good
still leads, not only in the number of contributors but in the amount, and perhaps it
and was liked by all. Also ran the two-reel
is state pride which prompts this appeal from William Svendsen of the New Grand
Technicolor "Smooth Sailin' " and both excep- Theatre at Dawson, Minn.:
'
tionally good. They make a fine program
"Enclosed find check for $5 for the JIM MOTE FUND ... We are way up north
'
throughout. Want more like "Jungle Flight" here in the middle of Minnesota and I hope every exhibitor in this state will get out his
but would like it in Technicolor next time.
checkbook so folks can see how many good-hearted exhibitors we have."
Played Sat., Sun, Weather: Good.—W. H.
Swan, Auditorium Theatre, Roscoe, S. D. Rural Up in .New England there was this reaction from A. E. Shepard jr., assistant to
the general manager of the Essex
patronage.
Square Theatre, Inc., at Essex, Conn.:
"Enclosed find $4, one dollar from each of our three theatres and one from
"Sainted' Sisters, The (Para)—Veronica Lake, myself personally. Congratulations to W. H. Hoffman for a grand idea, and to all
Joan Caulfield, Barry Fitzgerald. We did just your subscribers for proving that neighbors don't necessarily have to live right next
iair midweek business on this one. Played door. We want to show Jim Mote that he has some neighbors in New England who
Wed., Thurs. Weather: Warm.—Harland Rankin,
want to see him back in the business he loves and are proud to do our share."
Beau Theatre, Belle River, Ont. Small
Several contributors had further suggestions such as these:
town patronage.
"If we cannot get Jim back in show business this way, how about donating popcorn
Speed to Spare (Para)—Richard Arlen, Jean sales one night?"—Sam F. Ewing, Fay Theatre, Fayette, Miss.
Rogers, Richard Travis. Doubled this with
"I notice most of the contributions are from small towns. Let's hear from some of
"Western Heritage" (RKO) and it held up its the big towns. After all, our small town shows are feeders for the big town."—E. M.
end of the program. Lots of action in it.
Freiburger, Paramount Theatre, Dewey, Okla.
Played Tues., Wed.—D. W. Trisko, Ritz Theatre,
Jerome, Ariz. Mining patronage. * * *
extra dollar for being late in mailing my check."—Wiley T. Booth,
"I'm sending an
Wolfe City, Tex.
Unconquered (Para)—Gary Cooper, Paulette
Goddard, Howard DaSilva. When Gory
Out of the Past (RKO)—Robert Mitchum,
Cooper heads a cast it is always good. Then
20th CENTURY-FOX
Jane Greer, Kirk Douglas. No sensational
add Paulette Goddard and, folks, you've got
business on Mitchum. We were playing this Captain From Castile {20th-Fox) — Tyrone
a picture that is tops. This one is a dilly and
on the days when the Mitchum "dope" story Power, Jean Peters, Cesar Romero. This is a
beautiful to look at, and, oh, gosh, what a
made headlines in the newspapers. This kind good picture that had lots of money spent on
peach of a storyl Played Sun., Mon., Tues.
it,
of publicity doesn't help the industry any but we failed to do extra business. Played
Weather: Fair.—Bill Leonard, Leonard Theatre,
Cedarvale, Kas. Small town and rural
more. I think it is detrimental to business. Mon., Tues. Weather: Fair.—Harland Rankin,
patronage. * * * Played Wed., Thurs. Weather: Warm.—Rahl Plaza Theatre, Tilbury, Ont. General patronage.
* * *
& Hanson, California Theatre, Kerman, Calif.
Small town patronage. * * *
Challenge, The {20th-Fox) — Tom Conway,
RKO RADIO
Race Street (RKO)—George Raft, William June Vincent, Richard Stapley. Our patrons
Bendix, Marilyn Maxwell. George Raft took don't
^Farmer's Daughter, The
go for this English stuff. We had many
(RKO)—Loretto
his part okay but this story is familiar and walkouts and many unfavorable comments.
Young, Joseph Gotten, Ethel Barrymore. This
consequently the suspense is lacking. To This type of
is good and business with it was some above
merchandise does not go over
sum it all up I am neither for it nor against in a rural community. Played Fri., Sat.
average. It was enjoyed by most, although
it. I'm neutral. Played Wed., Thurs.—Hobart M. F. Bodwell, Paramount Theatre,
some
Wyoming,
111. Small town
of our dyed-in-the-wool western fans
H. Gates, Garlock Theatre, Custer, S. D. Small
twisted in tHeir seats.—Lloyd Hutchins, Community
Amusement Co., Siloam Springs, Ark
and rural patronage.
* * town patronage. * * *
Strictly rural patronage. * * * Western Heritage (RKO)—Tim Holt, Nan Fury at Furnace Creek (20th-Fox)—Victor
Leslie, Richard Martin. This is just another Mature, Coleen Gray, Glenn Langan. This is
Fighting Father Dunne (RKO)—Pat O'Brien, western to me but Tim Holt has really caught a good average western that I paid percentage
Darryl Hickman, Una O'Connor. This is another
"Boys Town" but not in receipts. You'll Richard Martin's humor spices all the Tim Holt be sold flat at double-feature prices. A Hopa-
on in this place. They love him—bless 'em. for and did a fair business. The picture should
like this one and if you can get it sold, the pictures. Played Fri., Sat. Weather: Cool and long Cassidy will do just as much business
patrons will sing its praises. A good Catholic fair.—Mrs. Pat W. Murphy, Queen Theatre, and please better.—Jim Haney, Milan Theatre,
community should be a natural for the picture
and it will please them all. We didn't
Holliday, Tex. Oil field worker patronage. *
*
Milan, Ind. Small town patronage.
kill 'em with it, though. Played Sun., Mon.
REPUBUC
i^Green Grass of Wyoming (20th-Fox)
Weather: Fair.—Mayme P. Musselman, Roach Bill and Coo (Rep)—George
Peggy Cummins, Charles Coburn,
Burton's lovebirds.
I thought
Lloyd
Theatre, Lincoln, Kas. Small town patronage.
* * *
Nolan. This is certainly
only kids would come to see
a natural for the
this, but several adults came
middle west.
too and A good story, combined with
they
enjoyed excellent color to
it. The birds are excellent and make a very pleasing outdoor
picture.
put
Fun and Fancy Free (RKO)—Edgar Bergen, on a good show. If you can
Played Sun.,
get this on a
Mon. Weather:
Dinah Shore, Charlie McCarthy. This is another
Disney that didn't go over. Very few Wed., Custer, S. D.
double feature, you've
Good.—Hobart H. Gates,
got something. Played
Garlock Theatre,
Thurs.—L. Brazil jr.. New Small town patronage. • •
Theatre, Bearden,
Ark. Small town patronage. * * *
Disney pictures have proved popular with us.
"Song of the South" was the only
Homestretch, The (20th-Fox)—Cornel Wilde,
one.
Played Fri., Sat. Weather: Warm.—Harland Village Bam Dance (Rep)—Reissue. Richard Maureen O'Hara, Glenn Langan. This is a
Rankin, Beau Theatre, Belle River, Ont. Small Cromwell, Doris Day. For the small first
town with
class racing picture in superb color.
town patronage. * * * a rural area for patronage, here is a natural, Cornel Wil.de, James Gleason and the horses
a real tonic for sagging boxoffice. Why can't put it over.- Played Tues., Wed., Thurs.
WI Remember Mama (RKO)-—Irene Dunne, they make more like this for people who like Weather: Good.—Frank Sabin, Majestic Theatre,
type of entertainment they can Eureka, Mont. Small town patronage. *
Barbara Bel Geddes, Oscar Homolka. This plain, homey
is picture for a big town
It
but here it was 134 minutes of Norwegian plied lots of the UNITED ARTISTS
dialect and no action and the audience did dance type of music, and believe me, it pleases
not care for it. It is a story of a poor family in a
Copacabana (UA)—Groucho Marx, Carmen
situation like mine. Played V/ed., Thurs.
Miranda, Steve
trying to make dad's check go around each
—^W. D. Rasmussen,
Cochran. This is Star Theatre,
a good musical
comedy that was well received, and more
Anthon,
week, after which the star says: "Dot is goot; Iowa. Small town patronage. * *
like it will
ve
go well here. Average business
don't have to go to der bank." One woman
who saw it here said, "I didn't like it because
SRO
on account of the weather still being warm.
Played Sat.,
it was
Sun.—W. H. Swan, Auditorium
too much like home." Business was Duel in the Sun (SRO)—Gregory Peck, Jennifer
Jones, Joseph Gotten. As good as any
Theatre, Roscoe, S. D. Rural patronage. * *
poor. Played Sun., Mon. Weather Good.
E. M. Freiburger, Paramount Theatre, Dewey, outdoor picture we ever ran, with a swell Ramrod (UA)—Veronica Lake, Joel McCrea,
Okla. Small town patronage. * * * cast, good story and good color photography. Donald Crisp. A fine picture and just what
We ran this at advanced admission to a better we need here. Too bad the film was so bad,
^ Miracle of the Bells, The (RKO)—Fred Mac- gross than regular prices. Checked, but didn't at times no sound on account of the sound
&. Murray, Frank Sinatra, Valli. This is a good pay and they lost some rental trying to hog track being worn so much. Must have better
that failed here and it should have the gate. Played Tues. through Thurs. film or no use showing the UA product. Played
gone over, as we have a large Catholic patronage.
Played Fri., Sat.—D. W. Trisko, Ritz Theatre, Lincoln, Kas. Small town patron-
Weather: Fair.—Mayme P. Musselman, Roach Sat., Sun. Weather: Mild.—W. H. Swan, Audino
doubt a good understand
mainly
and enjoy.
by Vera Vague,
has comedy sup-
barn
BOXOFFICE BookinGuida Oct. 16, 1948

I
FEATURE CHART
Feature productions, listed by company, in order of release. Number in square is nati
release date. Production number is at right. Number in parentheses is running tim«
lumished by home office of distributor; checkup with local exchanges is recommejl
R—is review date. PG—is Picture Guide page number. Symbol H indicates BOXOFl
Blue Ribbon Award Winner. Symbol © indicates color photography
r
DECEMBER 13
DECEMBER 20
DECEMBER 27
JA^^JARY 3
JANUARY 10
JANUARY 17
JANUARY 24
H
in] (62) Draat 923 [is] (671 Comedy 913 §5] (65) Musical 951
(54) Western
[U 962 [le] (68) Musical 907 (66) Mus-Dr 906 (94)
DEVIL SHIP
BLONDIE'S
ROSE OF SANTA ROSA
SIX-GUN LAW GLAMOUR GIRL MARY LOU
LOVE TROU
Kicbard Lane
ANNIVERSARY
Hoosler Hulsbots
Starrett-Burnette
Virginia Grey
ituDert Lowerj
F. Tone-J.
Louise Campbeli
Penny Singleton
Pairlcla VVblto
R—Jan. 10—PG-890 .Michael Duane
loan Barton B—Feb. 28 —^Uiiiii
William Bisbop
Arthur Lake
Eduardo Noriega
(81) Drama 932 Gene Krupa's Orch. Glenda Farrell
(72) Dr«rT
R—Dec. 6—PO-SrS Larry Sims
R-^an. 3—Pa-888
©THE SWORDSMAN R—Jan. 3—PG-888 Frankle Carle
©PRINCE OF
B—Dec. 27—PO-88
Larry Parks
R—Jan. 31—PG-891
J Hall—P. Ms
R—Oct. 25—PG-867
R— Dec 6— P'
(Tj (66) Mus-Com 8QS [lo] (91) Drama 809
t*
[n] (Tl) Comedy 810 §4] (55) Western 853
LINDA BE GOOD T-MEN
g (85) Da| icPf
HEADING FOR HEAVEN CHECK YOUR GUNS
.Marie Wilson
Dennis
©THE O'Keefe
SMUG^t )l
Stuart Erwln
Cddie Dean
Michael Redgrjifl
Eli'se Knox
OW
R—Dec. 20—PG-88 Glenda Parrell
R—Jan.
Jolm Hubbard
IT— Q!
R—Dec. 27—PO-886
R—Nov. 1—PG-869
j-ftBi
|6] (95) Musical) 810
©GOOD NEWS
June Allyson
Peter Lawford
Joan McCracken
Dec. 6—PG-879
|1] (119) Drama 813
OCASS TIMBERLASE
Spencer Tracy
Lana Turner
Zachary Scott
R—Nov. 8—PG-872
g
(98) Drama 814
IF WINTER COMES
Walter Pldgeun
lifborali Kerr
\ngela Lansbury
R— Dec. 27—PO-88B
5^ (58) Western
i
GUN TALK
lohnny Mack Brown
Virginia (Pristine
Raymond Hatton
Reissue
(68) Ul
Drama
g (6( Drama 4706 SMART POLITICS
BETRAYED
June Preisser
Kim Hunter
Freddie Stewart
Dean Jagger
Noel Neill
Robert Mitclium
627 [io] (86) Comedy 4704
JIGGS AND MAGGIE
IN SOCIETY
! Yule
Rente Rlaoo
—Feb. 14—PG-800
^
(63) Mus-West 686
SONG OF THE DRIFTER
llmmy Wakely
|l] (58) We
OVERWND
Jobnu) Mack
Kaymond Huttqj
g (85) Dra
SONG OF MY
Frank Sundstro
Sov. 8—
|i2) (71) Drama 4706
BIG TOWN AFTER
DARK
Philip lieed
Hillary Brooke
R—Nor. 22—PG-875
§|] (101) Comedy 4707
ROAD TO RIO '
Blng Crosby
Bob Hope
Dorothy Lamour
R—Nov. 8—PG-871
(98) Drama 4708
HI
WALK ALONE
Burt Lancaclet
LIzabetb Scott
Wendell Corey
Kirk Douglas
R—Dec. 20—PO-88S
^
(42) Outd'r-Dr 4707
WHERE THE NORTH
BEGINS
Russell Hayden
Jennifer
Holt
Reissue
(60) Western 883
(l9J
PAINTED DESERT
George O'Brien
Liaraine Day
Ray Wliltley
jls] (55) Mus-West 652
SUNDER COLORADO
SKIES
R—Dec. 20—PO-888
1^ (59) Western 752
BANDITS OF DARK
CANYON
R— Dec. 13—PO-881
g
Special
Group 2
Group 2
(128) Drama 866 (86) Drama
H]
808
©TYCOON
SO WELL ^ (60) Western 808
John Wayne
REMEMBERED WILD HORSE MESA
Laraine Day
John
Hm Holt
Mills
8—Nov. 29—PG-878 Martha
Nan Leslie
Scott
R—Nov. 22—
Patricia Roe
PQ-97B
R—Nov. 1—P(J-870
(72) Drama 4706 Reissue
ROAD TO THE BIG
(58) Western
[U HC13
HOUSE
PRIDE OF THE WEST
John Sbeitoo
WUliam Boyd
B—Nov. 1—PG-86» Gabby Hayes
Russell Hayden
Group 2
(65) Mystery 810
DICK TRACY MEETS
GRUESOME
Kalpk
Byrd
IJorls Karloff
\nn Owynn
8—Oct. 4—PG-861
|T| (64) Com-Dr 701 |Io] at) Outd'r-Mus 640 |l^ (6S) Drama 702
MAIN STREET KID @GAY RANCHERO SLIPPY McGEE
Al Pearce
Roy Rogers
Don Barry
Janet Martin
rito Oulzar
Dale Bvans
R->lan. 24—PO-893 Andy Devlne
Pom Brown
R—J»n 10—PO-88S R—Jan. 31—PG-891
^
Reissue
rout 2
liiii 11
i3§ (102) Drama, (60)
806
Westl||Vi(tr
iiGHT SONG
LAWLESS VALl
eorge U'Brleo )-»»
'terle Oberon
>ana Andrews
Group 3
Ethel Barrymore ^
R— (90) Com
Nov. IB—PG-874 ih YOU
K—Feb. .

OXOFFICE BookinGuide Oct. 16, 1948
'A
I
•; 'i:
RUARY^
Drama
OF THE
: ERUS
;^ Parker
tiKbanaii
^
?fhlte
14_PGfl
Drama
;*»«URES OF
' NOVA
te Cordota
Be;
Bremer
28—PG-86
Drama
VALL
Taylor
Totter
Marshall
20—PQ-8
802
CHECK RUNNING TIME WITH LOCAL EXCHANGES
FEBRUARY 14
[12] (66) Drama 910
WOMAN FROM
TANGIER
Adele Jeruena
Stephen Dunne
Mlcbael Duane
R—Feb. 28—PO-9e8
|i4) (66) Drama 4707
PERILOUS WATERS
Don ('aslle
Audrey Long
Pegey Knudson
FEBRUARY 21
FEBRUARY 28
(lUU) Drama 935
TO THE ENDS OF THE
EARTH
Dick Powell ,
Slgne Hasso
U—Jan. 24— PG-894
^
(84) Drama AA7
PANHANDLE
Rod Cameron
Catby Downs
R—Jan. 31—PG-89B
MARCH 6
MARCH 13
[t] (76) Drama 470f
ROCKY
Roddy
McDowill
NIta Hunter
Hale Rherwood
B—Aug. 14—PO-9B9
MARCH 20
FEATURE CHART
(93) West-Dr 937
|lD (63) Drama 920 (75) Drama 902
©RELENTLESS
RETURN OF THE ADVENTURES IN
Robert Young
WHISTLER
SILVERADO
R—Jan. 17— PG-892
Mlcbael Duane
R—Mar. 13—PG-9U
jl9] (83) Western 965
Leoore Aubert
PHANTOM VALLEY
Rlcbard Lane ^ (88) Western 966
Starrett-Burneite
8—Mar. 13—PG-9H WEST OF SONORA
Starrett-Burnett
R—Mar. 6—PG-90T
K— Mar 27—PG-9ie
|i] (56) Western 854 ^ (80) Drama 814 m (71) Drama 815 [i3| (88) Western 856
^ (77) Drama 817 Reissues
TORNADO RANGE TAKE MY LIFE MAN FROM TEXAS WESTWARD TRAIL ^ENCHANTED VALLEY |7] (93) Drama 849
Eddie Dean
lireta Oyot
James Craig
Eddie Dean
Ulan Curtis— Ann Gwenn SUTTER'S GOLD
Roscoe Ates
Hugb Williams
Lynn Barl
R— Mar 27—PQ-918 Kdward Arnold
R—Mar. 6—PO-908 R—Feb. 14—PG-901 Jobnnle Jobngtoo
R—Mar. 6—PO-908
5oj (85) Drama 818 |7| (86) Drama 848
OCTOBER MAN SEVEN SINNERS
John MUls
Marlene Dietrich
R— Mar 20—P0-91S John Wayne
|2oI (74) Drama 816
(118) Musical E17
TENTH AVENUE ANGEL
U] ra (76) Comedy 818 ^ (98) Comedy 819
©THREE DARING
ALIAS A GENTLEMAN BRIDE GOES WILD
Margaret O'Brien
DAUGHTERS
Wallace Beery
Van Johnson
George Murphy
Jeanette MacDonald
Tom Drake
June Allyson
Angela Lansbury
Jose Iturbi
Dorothy Patrick
Hume Cronyn
R—Jan. 17—PG-S91
Jane PoweU
B—Jan. SI—PO-89B Butch Jenkins
Bdward Arnold
R—Feb. 28—PO-918
R—Feb. 14—PQ-900
Reissue
(JJj (60) Drama 4710
ROSE OF THE RIO
GRANDE
Movlta
lohn
Carroll
MARCH 27
^
(HI (67) Drama 4708
SNGELS* ALLEY
i.eo Gorcey
Geneva Gra;
Bowery Boys
R—Jan. 24—PO-894
|o] (90) Drama 4709
©ALBUQUERQUE
Randolph Scott
B:trb.ira Britton
Giibby Hayes
K—Jan. 24—PG-893
^
[6] (61) Drama 47U (94) Drama 4170
CAGEO FURY
SAIGON
buster Crabbe
Alan Ladd
Rlcbard Denning
Veronica Lake
Mar; Beth Hughes R—Feb. 7—PO-897
R—Feb 14— PO-899
|6] (67) Drama 4712
MR. RECKLESS
William Gythe
Barbara BrItton
R—Feb 21—PO-904
Corned; 703
HONEYMOON
Craoe
Western HC14
MEXICO
Boyd
layes
Bayden
^
Special
(99) Drama 863
THE FUGITIVE
Henry Fonda
K—Not. 18—Pe-874
Reissue
(70) Drima 892
3BAMBI
1^ (42) Outd'r-Dr 4708
TRAIL OF THE
MOUNTIES
Russell Hayden
Jennifer Holt
Reissue
Soeciil
(60) Western 885
\t\ (109) Com-Dr 852
|8]
UThE BISHOP'S WIFE TROUBLE IN SUNDOWN
Cary Grant
Loretta Voung
David Nlven
R—Not. 22—PO-878
m
(59) Western 753
OKLAHOMA BADLANDS
Allan "Rocky" Lane
R—Mar. 6—PG-907
(60) Drama 704
m
MADONNA OF THE
DESERT
R—Mar. 13—PO-911
Reissue
[e] (71) Western HC17
SILVER ON THE SAGE
William Boyd
Gabby Hayes
Russell Hayden
^
Special
(134) Comedy 868
Ul REMEMBER MAMA
Irene Dunne
Rarbara Bel GeddM
Oscar Homolka
Philip Dom
R_Mar IS—PO-911
(88) M drama 706
Drama 70b
14j (417)
INSIDE STORY
lightnin'
Marsha Hunt
FOREST
Lynne Roberts
in the
William Lundlgan
Warren Douglas
R—Apr. 24—PO-924
Charles WInnlnger
Hall Patrick
Gene Lockhart
n_Apr 3—P0-ni8
^
(62) Drama 804
DANGEROUS YEARS
William Halop
Scotty Beckett
Richard Gaines
R—Dec. 20—PO-884
(118) Drama 806
(111) Drama 80:
CALL NORTHSIDE 777 GENTLEMAN'S
lames Stewart
AGREEMENT
Klohard Conte
Gregory Peck
Walker
Dorothy McGulre
Helen
R^an. 24—PQ-894 John (iarfield
Celeste Holm
R—Nov. 22—PG-876
(681 Mystery 807
THE CHALLENGE
Tom Conway
June Vincent
R—Feb. 28—PG-906
(e9) Mystery 808 (96) Drama 809
HALF PAST MIDNIGHT ©AN IDEAL HUSBAND
Kent Taylor
Paillette Goddard
Peggy Knudsen
Michael Wielding
R—Feb. 21—PG-903 Diana Wynyard
Sir Aubrey Smith
R—Jan. 17—PG-891
[14] (96) Drama 634
A WOMAN'S
VENGEANCE
Ch.irles Boyer
\nn Blylh
lessica Tandy
R—Dec. 27—PG-886
I21] (99) Drama 627
SECRET BEYOND
THE DOOR
;in Bennett
Miehael Redgrave
Natalie Schafer
-Jan. 10—PG-S89
(96) Drama 6
©JASSY
Margaret Lockwood
PalrlcIa Roe
Dennis Price
R—Feb. 14—PG-902
(104) Drama 650 (96) Drama 61
A DOUBLE LIFE NAKED CITY
Ronald Colman
Barry Fitzgerald
Slgne Hasso
Dorothy Hart
Edmund O'Brien
Howard Duff
R—Jan. 3—PG-887 R—Jan. 31—PG-S96
[21] (103) Drama 716
VOICE OF THE TURTLE
Ronald Reagan
nor Parker
R—Dec. 27—PG-886
(78) Drama 717
[D Resisue
BECAME A CRIMINAL (102) Drama 718
IjII
Sally Gray
ADVENTURES OF
Trevor Howard
ROBIN HOOD
Griffith Jones
Errol Flynn
R—Feb. 14—PG-902 Olivia de Havilland
|7| (94) Comedy 719
APRIL SHOWERS
Jack Carson
.\nn Sothern
Robert Alda
R—Mar. 20—PG-913
Drama New Rel
(73)
lONEY MADNESS
lugb
!— Apr
Beaumont
3—PG-918
(63: Drama New Bel
ARGYLE SECRETS
Wllluoi Gargan
Lord
Marjorie
R— Aor 24— PG-923
(74) Drama New Bel
DISCOVERY
Adm. B. B. Byrd
(61) Drama New Rel
DEVIL'S CARGO
John Calvert
RoeheUe Hudson
B— Apr. 10—Pa-920
(89) Drama New Bel
FURIA
(Italian)
R—Oct 18—PO-868
(9») Drama New Rel
WOMEN IN THE NIGHT
Tala BireU
WUllam Henry
B—Jan 17—PO-801
(76) Drama New Rel
FOR YOU I DIE
Cathy Downs
R— Dec 27— PG-886
(77) Drama New Bel
SPIRIT OF WEST
POINT
Blanchard-Darifl
B—Oct. 11—PG-868
(97) Drama Reissue
HENRY THE EIGHTH
Charles Laugbton
Robert Donat
OUNKNOWN ISUND
( . . ) Drama New Rel
Virginia Ore;
Philip Reed
(61) Doc New Rel
WILL IT HAPPEN
AGAIN?
R—June 8—PG-940
(86) Drama
SOFIA
Sigrid Gurle
Gene Raymond
(76) M'drama
©MIRACULOUS
JOURNEY
R— Alls 21— PO-962
(62) Mvsterv New Rel
INNER SANCTUM
Mary Beth Hughes
R—Oct. 9—PG-975

FEATURE CHART
CHECK RUNNING TIME WITH LOCAL EXCHANGES
APRIL 3
APRIL 10
APRIL 17
APRIL 24 I MAY
1
MAY 8
MAY 15
MAY 2
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Ted DooatdsoD
Gloria Benry
Glenn Ford
Edgar Bucbanao
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John Lltel
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Anna Lee
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Charles Coburn
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Lon McCalllster
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Tom Conway
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Charles Boyer
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LucUe Watson
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R—July 17—PG-952
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William Boyd
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KING OF THE TURF
Adolphe Menjou
Dolores CosteUo
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Doris Merrick
Scott-Tierney
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Cesar Romero
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Dean Stockwell
R—July 3—PO-94
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All-star Cast
R—Feb. 7—PG-898
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SO THIS IS NEW YORK
Henry Morgan
Rudy Vallee
Hugh Herbert
R—May 15—PG-932
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FOUR FACES WEST
Joel McCrea
Frances Dee
Charles BlcKord
May 22— PG-933
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.loan Fontaine
Louis Jourdan
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R—Apr. 17—PG-922
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Yvonne De Carlo
Rod Cameron
Dan Duryea
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Janis Paige
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Ann Blyth
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Deanna Durbln
Dick Haymes
Vincent Price
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Margaret Lockwood
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Dennis Price
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Wayne Morris
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fieorge Brent
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Broderlck Crawford
Leo Carrlllo
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Virginia Bmee
Broderlck Crawford
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Claude Rains
Clara Stuart
Dec. (81) Drama 1029
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Vincent Price
Sir Cedrlc Hardwlcke
Dec. (91) Drama 1270
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John Wayne
Marlene Dletrleli
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Douglas Fairbanks )r
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Jan. (74) Drama 1266
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Constance Bennett
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Lon Chancy
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Evelyn Ankers
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Charles Blckford
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Dick Foran
Lon Chaney
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R—July 24—PO-953
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Richard Denning
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Chill Wills
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Boyd Davis
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Jimmy Wakely
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Alan Ladd
Donna Reed
George MacReady
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R—May 22—PO-934
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RUNAWAY DAUGHTER THE SHOWDOWN
Barbara Stanwyck
William Boyd
Russell Hayden
Robert Young
(78) Mus-Com 665
FEUDIN', FUSSIN"
AND A-FIGHTIN'
Donald O'Connor
Percy Kilbride
B—June 19—PO-B43
(88) Outd'r-Dr 715
|25]
THE GALLANT LEGION
William
U—May
Elliott
29—PO-938
^ (60) Western 756
MARSHAL OF
AMARILLO
AMan "Rocky" Lane
Reissues
(106) Drama 826
Drama 825
(67)
(86) Musical 832
THE CHECKERED COAT
WALLS OF JERICHO
ROSE OF WASHINGTON
Tom Conway
Cornel Wilde
SQUARE
Linda Darnell
Noreen Nash
Power
TyTone
Anne Baxter
Hurd Hatfield
Alice Faye
R—Aug. 7—PO-957
K—July 10—PG-950
(92) Drama 833
SLAVE SHIP
WaDace Beery
Im) (109) Com-Dr
TIME OF YOUR LIFE
?s Cagney
William Bendix
Wayne Morris
Jeanne Capney
R—May 22—PG-933
Special
(77) Drama 91
(97) Drama 961
THE
Pedro
PEARL
Armendariz
|m)
THE VELVET TOUCH
Rosalind Russell
Maria Elena
R—Feb.
Marques
21—PG-903
Genu
Claire Trevor
Leo
Sydney
R—July
Greenstreet
24—PO-9B4
|io] (60) M'drami 716
DAREDEVILS OF THE
CLOUDS
Robert Livingston
Mae Clark
James Cardwell
R^luly 31—P0-9BB
(SD) Musical 836
©THAT LADY IN
ERMINE
Belty Grable
Douglas Fairbanks jr.
r Romero
Walter Abel
R—July 17—PG-951
(89) Comedy 583
TEXAS, BROOKLYN
AND HEAVEN
R-^uly 24—P(}-954
M (85) Drama 587
PITFALL
Dick Powell
R_Aug. 7-PG-9B7
(109) Drama 668 (89) Comedy 657 i9) Drama 669
3TAP ROOTS
MR. PEABODY AND LARCENY
Van Heflln
THE MERMAID John Payne
Susan Hayward
William Powell
Joan Caulfleld
Ward Bond
Ann BIyth
Dan Duryea
B—July 3—PO-947 Irene Harvey R—Aug. 14—PG-959
Andrea King
R—July 10—PG-949
(59) Musical 902
VARIETY TIME
Leon Errol
Edgar Kermedy
Jack Parr
Hans Conreld
Frankie Carle
R—July 7—PG-958
(tji) M'drama 717
OUT OF THE STORM
Jimmy Lydoo
R—Sept. 25—PG-971
^ (60) M'drama 718
SONS OF ADVENTURE
Lynne Roberta
Rass
Hayden
[T] (81) Drama 4801 Reissues
THE RETURN OF
[3] (62) Western HC23
WILDFIRE
Richard Arlen
HIDDEN
William
GOLD
Boyd
R—Aug. 21—PG-962
Hayden
Russell
(61) Outd'r-Dr 4S02
U] (81) Comedy
JUNGLE GODDESS
[3]
THAT'S MY BOY
George Reeves
Jimmy Durante
(70) Oufdr-Dr 829
Drama 82t
(61)
IGHTING BACK THE WINNER'S CIRCLE
Dram
Reissues
(S2)
Langton
WAKE UP
Willes
'aul
Morgan Farley
Gray
SCREAMING
'ary
Johnny
R—Aug.
Longden
7—rC-957
Betty Oraljle
Mature
Victor
(114) .Com-Dr .962 '111 (66) MyslM
GOOD SAM
MYSTERY IN
Gary Cooper
William Lundlgaj
\nn Sheridan
Jactjueline Whiti
Edmund Lowe
IJicardo Cortez
lu;ui Lorring
Tony Barrett
Frank McHugh R—July 3—PC
R—July 31—PG-95S
g
(67) Out'dr-Miu 733
©NIGHTIME IN
NEVADA
(125) Drama 834
BLOOD AND SAND
ne Power
(82) Comedy 670
671
(88) Dram:
ONE TOUCH OF VENUS THE
Ava Gardner
Robert
SAXON
Montgomery
CHARM
Haymes
Hayward
Dick
Susan
Robert Walker
R—Aug. 28—Pa-964
John Payne
R—Sept. 11—PO-967
[|] (90) Dra
ANGEL IN EXII^
.lohn Carroll
Adele Mara
Barton MacLaneJ
Reissue
10] (72) Com^
FLIRTING WIT
Jut K liioun
(60) Westei
DEAD MAN'S
Lasli Larue
Fuzzy St. John'
(99) Dram»i
835 THE LUCK OF
IRISH
Tyrone Power
Anne Baxter
Cecil Kellaway
Lee J. Cobb
R—Sept. 4—P<
(61) Westen
(77) Drama
FALSE
VICIOUS CIRCLE. THE
PARAD
William Boyd
Conrad Nagel
Fritz Kortner
Lyle Talbot
PhUlp Van Zandl
R—June 6—PO-939
(901 Cornell
FOR THE LOVe
MARY 5
ne.-iniia Durbin 1
Edmund O'BrlenS
Don Taylor t
R—Sept. 4—Pffi
p
(101) Drama 731
KEY LARGO
Humphrey Bogart
Edward 0. Robinson
Lauren Bacall
Lionel Barrymore
R—July 10—PO-941
ra (11») Comedy 702 (80) M'drama 732
©LIFE WITH FATHER EMBRACEABLE YOU
WUlUm PoweU
Dane (Hark
Irene Donne
Geraldine Brooks
Elizabeth Taylor
8. Z. Sakall
Bdmund Owenn
Wallace Ford
Zasu PltU
R—July 31—PO-955
H— Aug. 23—PO-8B0
p
[TI (86) Mus-Com 801
©IWO GUYS FROM
TEXAS
Dennis Muriian
(92) Drama (84) Opera
Superfllm
Columbia
2 S.
HENRY IV THE LOST ONE
R— Apr 10—P01919 R—Apr. 24— PO-923
(114) Dram (96) Musical
Uiyer-Bnrstys
Artkino
PAISAR ©DIE FLEDERMAUS
R— Apr. 14—P0-n4 R— Mat i_pn.R2fl
(80) Com-Dr
Distinguished
CONFESSIONS OF A
ROGUE
R_Miiv 1—PO-928
(90)C nm-Dr
President
ANGELINA
R—May 8-PO-930
(95) Comedy
SIrltzky
ANTOINE &
ANTOINETTE
R—May 8— PG-930
(90) Drama
SIrltzky
FARREBIQUE
R—May 8— PO-929
(87) Fantasy
Lopert
BEAUTY AND THE
BEAST
R—May 8—rG-029
(80) Comedy
Duke Int'l
VOYAGE SURPRISE
R—Mav 22— PG.fl.lfl
(100) Drama
DIsrtna Int'l
THE DAMNED
R—May 29—PO-938
(90) Drama
Lopert
ROOM UPSTAIRS
Marlene Dietrich
R_J,inp li— P(7-Baf>
(128) Drama
SIrltzky Int'l
MARIUS
R—June 19— PG-944
(100) Drama
Best Films
JEALOUSY
R—June 19—PB-943
(130)
Slrlt;
THEY ARE
ANGELS
R—June 26—PG-1
(100) Drama
Sehaefv
DAY OF WRAtr
R—June 26-P(
BOXOFFICE BookinGuide Oct. 16. 1948j
ifcfTicj

I
I
( .
I SURRENDER
CHECK RUNNING TIME WITH LOCAL EXCHANGES
•EMBER 18 SEPTEMBER 25 OCTOBER 2 OCTOBER 9 OCTOBER 16
Western 903
Drama
6) (91)
EAGLE, THE
WALK A CROOKED
MILE
Y OF A HORSE
Dennis O'Keete
Blsbop
H—Sept. 11—PG-968
^ (62)
Ration
Act-Mus 954
Jones
, 4—PG-965 SINGIN' SPURS
Housier Hotsiiots
^ (70) Spec-Act
TRIPLE THREAT
Richard Crane
Gloria Henry
Oct. 9—PG-975
jT\ (68) Drama
DEAR
Gloria Jean
Ilavld Street
lion McGwire
R—Oct. 9—PG-975
( . . ) Western
[yj
EL DORADO PASS
FEATURE CHART
OCTOBER 23 OCTOBER 30 NOVEMBER 6
(59) Gutd'r-Dr
Hjj
RUSTY LEADS THE
WAY
Ted Donaldson
Sharyn Moftett
John Litel
Ann Doran
(IIU) Drama
©THE LOVES OF
CARMEN
Rita Haj-worth
R—Aug. 21—PG-961
(79) Super West
©THE UNTAMED
BREED
Sunny Tufts
Mystery
UARD
:e Tierney
Lane
Keed
irodie
t 4—PG-965
») Western 7S7
RADOES OF
GE cn>
]_P(1-96S
I) WestCTn 741
F GOD'S
KTRY
25—PG-9n
i) Docnmentary
JBMARINE
1) Pramj
ON
•romfield
c. 6—PG-879
(60) M'drama 713
CODE OF SCOTLAND
YARD
Oscar Homolka
R—Sept. 18—PG-970
(95) M'drama 841
CRY OF THE CITY
\'ictor Mature
Richard Conte
Fred Dark
Shelley Winters
R—Sept. 25—PG-927
[U (83) Drama 4804
SEALED VEBDICT
Ray MUland
Florence Marly
Es] (8«) Drama
©ROPE
.lames Stewart
lohn Dall
Parley Granger
Constance Collier
R—Aug. 28—PG-9e
[9] (81) M'drama 803
SMART GIRLS DON'T
TALK
Virginia Mayo
Bruce Bennett
Robert Button
R—Sept. 25—PG-971
H
(102) Drama 804
JOHNNY BELINDA
Jane Wyman
Lew Ayres
Charles Blckford
Agnes Moorehead
R—Sept. 18—PG-970
(92) Corn-Drama
I-
t Oiford Films
ii'FRIC-FRAC
j|B-^rily 3—PG-948
(105) Drama
Sirltzky-Infl
lAIS
July 3—PG-94T
(75) Documentary
Mayer-Burystyn
THE ILLEGALS
R^luly 17—PG-952
(88) Drama,
Discina Int'l
BLIND DESIRE
R—July 17—PG-952
(90) Comedy
Siritzky-Int'l
PORTRAIT OF
INNOCENCE
R—July 24—PG-954
(81) Drama
Creative
FRANCOIS VILLON
R— A lie 14—no ocn
(105) Drama (92) Drama
Films Intn Superfilm
SYMPHONIE PASTORAL THE LOVES OF DON
R—Sept. 25—PG-972 JUAN
R—Oct. 2—PO-974
Azteca Films (77) Documentary
(75) Comedy
LA MORENA DE Ml
COPLA
S— Aug 28—PG-98R
Lopert
LOUISIANA STORY
R—Oct. 2—PG-974
Superfilm
THE MERRY CHASE
R—Oct. 2—PO-974
(96) Drama
Art kino
MURDERERS AMONG
US
(105) Drama
(83) Comedy
nist. Films
QUIET WEEKEND
R—Oct. 2—PG-973
(92) M'drama
Gramercy
MARRIAGE IN THE
SHADOWS
R—Oct.
2—PG-973
(83) Mus-Dr
Clasa-Mohme
LA BARCA DE ORO
R—Oct. 2—PG-973
(65) Drama
Lopert
WHERE WORDS FAIL
R—Oct. 9—PO-976
BOXOFFICE BookinGuide Oct. 16, 1948

VREVIEW DIGEST
and Alphabetical Fkture Guide Index- ^b.
947 Abbott & Costello Meet Frankenstein
(S3) U-l 7- 3-48
912 Adventures in Silverado (75) Col... 3-13-48
95S Adventures of Gallant Bess (73) EL 7-31-48
893 Albuquerque (90) Para 1-24-48
895 Alias a Gentleman (78) MGM 1-31-48
906 All My Sons (94) U-l 2-28-48
965 An Act of Murder (91) U-l 9- 4-48
894AnBels' Alley (67) Mono 1-24-48
925 Anna Karcnina (111) 20-Fox 5- 1-48
924 Another Part of the Forest (107) U-l 4-24-48
969 Apartment for Peggy (96) 20-Fox.. 9-18-48
978 Appointment With Murder (67) FC. 10-16-48
913 April Showers (94) WB 3-20-48
904 Arch of Triumph (120) UA 2-21-48
913 Are You With It? (90) U-i 3-20-48
923Aroyle Secrets, The (63) FC 4-24-48
917 Arizona Ranger, The (63) RKO 4- 3-48
953 Arkansas Swing (65) Col 7-24-48
922 Arthur Takes Over (63) 20-Fox 4-17-48
929 Assigned to Danger (65) EL 5- 8-48
955 Babe Ruth Story, The (107) Mono. . 7-31-48
942 Bad Sister (90) U-l 6-12-48
903 B. F.'s Daughter (108) MGM 2-21-48
969 Behind Locked Doors (61) EL 9-18-48
919 Berlin Express (86) RKO 4-10-48
929 Best Man Wins (75) Col 5-8-48
964 Betrayal, The (183) Astor 8-28-38
944 Beyond Glory (82) Para 6-19-48
915 Big City (111) MGM 3-27-48
904 Big Clock, The (95) Para 2-21-48
937 Big Punch, The (80) WB 5-29-48
933 Big Town Scandal (62) Para 5-22-48
887 Bill and Coo (61) Rep 1- 3-48
875 Bishop's Wife, The (109) RKO 11-22-47
949 Black Arrow, The (76) Col 7-10-48
897 Black Bart (SO) U-l 2-7-48
965 Black Eagle, The Story of a Horse (76)
Col.
969 Blanche Fury (93) EL 9. 18-48
951 Blazing Across the Pecos (55) Col... 7- 17-48
935 Blonde Ice (73) FC 5- 22-48
941 Blondie's Reward (67) Rep 6-
965 Bodyguard (62) RKO 9-
925 Bold Frontiersman, The (60) Rep... 5-
.
4-48
12-48
4-48
1-48
905 Bride Goes Wild, The (MGM) 2 28-48
936 Brothers, The (90) U-l 5 22-48
877 Bush Christmas (76) U-l 11 29-47
899 Caged Fury (60) Para 2-14-48 -f
932 Casbah (94) U-l :. 5-15-48 -f
906 Challenge, The (68) 20-Fox 2-2S-4S +
957 Checkered Coat. The (67) 20-Fox.. 8- 7-48 ±:
921Close-Up (76) EL 4-17-48 ±
941 Cobra Strikes, The (62) EL 6-12-48 i:
970 Code of Scotland Yard (60) Rep 9-18-48 +
Counterfeiters, The (73) 20-Fox
940 Coroner Creek (90) Col 6- 5-48 ff
943 Corridor of Mirrors (96) U-l 6-19-48 —
Creeper, The (63) 20th-Fox
Crossed Trails (53) Mono
972 Cry of the City (95) 20-Fox 9-25-48 ±
955 Daredevils of the Clouds (60) Rep.
Dead Don't Dream, The (..) UA
946 Dear Murderer (90) U-l 5-22-48 ±
948 Deep Waters (85) 20-Fox 7-3-48 +f
896 Design tor Death (48) RKO 1-31-48 +
968 Desperadoes of Dodge City (60), Reo. 9-11-48 4-
926 Devil's Cargo (61) FC 4-10-48 ±
Discovery (74) FC
961 Docks of New Orleans (70) Mono... 8-21-48 ±
887 Double Life, A (103) U-l 1- 3-48 +
927 Dream Girl (86) Para 5- 8-48 -f
926 Dude Goes West, The (87) Mono... 5- 1-48 -f
E
928 Easter Parade (103) MGM 5-29-48
955 Embraceable You (80) WB 8-31-48
-H
±
928 Emperof Waltz, The (106) Para. .... 5- 8-48 ff
I Ir i '= Ir i| It
g El c E =S Is .:?
ffi Xflc > I
b. Zflc a.£ zo
+ ±
4+ ++
± -H + +
+ + + tt +
+
4+ tt
+ +
+ +
4+ tt
tt
± +
928 California Firebrand (63) Rep 5-8-48 -f
894 Call Northside 777 (111) 20-Fox... 1-24-48 4+
935 Campus Sleuth (57) Mono 5-22-4S —
946 Canon City (83) EL 6-26-48 +f
939 Carson City Raiders (60) Rep 6- 5-48 -f-
-H-
± +
* + -h -f +
+ + + ±
+ -f 4+ -H- tt
±#+4 4+ +
± ± + + ±
± ± ± :± +
9-25-48 * + -t- + tt
7-31-48 + ± *: + ±
++ +f 4+ 4+
± ± +
+++4 4+4+
± 7+2-
4+3-
^ 5-
± 9+4-
5+ 5-
+t U+
S+
fr+l-
9+
6+
3+ 3-
7+2-
8+ 1-
&f 2-
4+ 2-
&+ 2-
2+ 2-
5+ 4-
6+ 4-
± 12+ 1-
±4+5-
6+ 2-
4+3-
+ 11+
5+2-
- 1+2-
++ 8+S-
+ 7+
++ 10+
±7+5-
± 7+6-
+ 10+ 1-
+ U+
+ 6+2-
6+ 4-
2+
2+ 3-
2+ 2-
±4+3-
4+ 2-
5+ 2-
± 6+2-
± 8+ 2-
4+ 2-
+ 5+3-
±
±
7+2-
6+2-
12+
+4
- 2+ 4-
++ 12+ 1-
± 6+4—
±7+4-
+ 7+ 4-
± 5+6-
± + 6+ 5-
3+ 4-
6+ 2-
5+ 4—
9+ 1-
2+ 3-
1+ 3-
3+ 3—
+ 7+1-
± 7+5-
± 2+ 2-
+ 6+ 5-
± 8+3-
4f 1-
3+ 1-
3+ 4-
+ 2+
± S+ 6-
++ 11+
++ 10+ 2-
+ 7+
+4 14+
± 6+5-
12+
915 Enchanted Valley, The (77) El 3-27-48 +
945 End of the River (80) U-l 6-26-4S +
940 Escape (78) 20-Fox 6- 5-48 ±
p53Eyes of Texas, The (70) Rep 7-24-48 ±
F
943 Feudin', Fussin and a-Fightin' (77)
U-l 6-19-48 ±
931 Fighting Father Dunne (93) RliO.. 5-15-48 +
966 For the Love of Mary (90) U-l 9- 4-48 +
941 Foreign Affair, A (116) Para 6-12-48 +4
911 Fort Apache (127) RKO 3-13-48 +
933 Four Faces West (89) UA 5-22-48 +
927 French Leave (64) Mono 5-8-48 +
932 Fuller Brush Man, The (92) Col... 5-15-48 +
920 Fury at Furnace Creek (88) 20-Fox 4-10-48 44
G
938 Gallant Legion, The (88) Rep 5-29-48 44
942 Gay Intruders,' The (70) 20-Fox.... 6-12-48 +
973 Gentleman From Nowhere (66) Col.. 10- 2-48 +
876 Gentleman's Agreement (118) 20-Fox 11-22-47 44
972 Girl From Manhattan, The (81) UA 9-25-48 —
937 Give My Regards to Broadway (89)
20-Fox 5-29-48 44
Golden Eye, The (69) Mono
956 Good Sam (114) RKO 7-31-48 4+
925 Green Grass of Wyoming (89) 20-Fox 5- 1-48 +4
931 Guns of Hate (61) RKO 5-15-48 ±
H
851 Hal Roach Comedy Carnival (Curley and
The Fabulous Joe) (112) UA 8-30-47 ±
903 Half Past Midnight (69) 20-Fox 2-21-48 44
950 Hamlet (155) U-l 7-10-48 44
922 Hatter's Castle (105) Para 4-17-48 ±
911 Hawk of Powder River, The (54) EL 3-13-48 ±
914 Hazard (100) Para 3-20-48
929 Heart of Virginia (60) Rep 5- 8-48
+
±
921 Here Comes Trouble (54) UA 4-17-48 +
976 Hills of Home (97) MGM 10- 9-4S +
961 Hollow Triumph (S3) EL 8-21-48 +
920 Homecoming (113) MGM 4-10-48 44
898 Hunted, The (85) Mono 2- 7-48 +
I
902 1 Became a Criminal (78) WB 2-14-48 —
934 1, Jane Doe (85) Ren 5-22-48 ±
9111 Remember Mama (134) RKO 3-13-48 #
975 1 Surrender, Dear (68) Col 10- 9-4S +
927 I Wouldn't Be in Your Shoes (72)
Mono 2-14-48 ±
891 Ideal Husband, An (96) 20-Fox 1-17-48 +
966 Innocent Affair, An (90) UA 9- 4-48 +
975 Inner Sanctum (62) FC 10- 9-4S —
918 Inside Story, The (87) Rep 4- 3-48 +
966 In This Corner (63) EL 9- 4-48 ±
931 Iron Curtain, The (87) 20-Fox 5-15-48 +
962 Isn't It Romantic? (87) Para 8-21-48 +
J
902Jassy (96) U-l 2-14-48 —
935 Jinx Money (69) Mono 5-22-48 +
963 Joe Palooka in Winner Take All (€4)
Mono 8-28-48 +
970 Johnny Belinda (102) WB 9-18-48 44
960Julia Misbehaves (99) MGM 8-14-48
972 Jungle Patrol (71) 20-Fox S-25-4S
K
44
+
949 Key Largo (101) WB 7-10-48 +
969 Kidnapped (80) Mono 9-18-48 44
938 King of the Gamblers (60) Rep 5-29-48 44
909 King of the Olympics (60) UA 3- 6-48 +
978 Kiss the Blood Off My Hands
(79) U-l 10-16-48 4+
L
954 Lady at Midnight (61) EL 7-24-48 ±
921 Lady From Shanghai, The (87) Col. 4-17-48 ±
959 Larceny (89) U-l 8-14-48 ±
903 Let's Live Again (67) 20-Fox 2-21-48 +
922 Letter From an Unknown Woman
+
(87) U-l 4-17-48
924 Lightnin' in .the Forest (58) Rep... 4-24-48 ±
923 Lost One, The (84) Col 4-24-48 +
873 Love From a Stranger (81) EL 11-15-47 ±
961 Loves of Carmen, The (110) Col... 8-21-48 +
965 Luck of the Irish, The (99) 20-Fox 9- 4-4S 44
943 Lulu Belle (87) Col 6-19.48 +
962 Luxury Liner (98) MGM 8-21-48 +
M
977 Macbeth (107) Rep 10-16-48 ±
±

Vn interpretative analysis of opinions deducted from the language of lay
xnd trade press reviews. The plus and minus signs indicate the degree
favor or disfavor of the revievr. This department serves also as an
)f
ALPHABETICAL INDEX to feature releases. Numeral preceding title is
Picture Guide Review page number. In parentheses after title is running
time. Date following distributor is BOXOFFICE review date. Listmg^cover
current reviews. It is brought up to date regularly. The meaning of the
various signs and their combinations is as follows:
(+ Very Good; + Good; — Fair; — Poor; = Very Poor.
In the summary ++ is rated as 2 pluses; = as 2 minuses.
1^
1%
it
?
»11 Madonna of the Desert (60) Rep... 3-13-48
!)45 Man-Eater of Kumaon (80) U-l.... 5.26-48
Man From Texas, The (71) EL i- 6-48
Marshal of Amarillo ( . . 1 Rep
n4 Mating of Millie. The (87) Col 3-20-48
914 Meet Me at Dawn (S9) 20-Fox 3-20-48
)34 Melody Time (76) RKO 5-22-48
M4 Michael O'Halloran (79) Mono 6-19-48
>46 Mickey (87) EL 6-26-48
J77 Million Dollar . Weekend (73) EL. .10-16-48
M4 Mine Own Executioner (102) 20-Fox 6-19-48
907 Miracle of the Bells, The (120) UA 3- 6-48
962 Miraculous Journey (76) FC 2-21-48
970 Miss Tatlock's Millions (100) Para. 9-18-48
317 Mr. Blandings Builds His Dream House
(96) SRO 4- 3-48
949 Mr. Peabody and the Mermaid
(89) U-l 7-10-48
904 Mr. Reckless (67) Para 2-21-48
918 Money Madness (73) FC 4-3-48
970 Moonrise (90) Rep 9-18-48
479 Mourning Becomes Electra (173)
RKO 12- 6-47
?S3 Music Man (66) Mono. 7-24-48
96BMy Dear Secretary (94) UA 9-11-4S
925 My Dog Rusty (67) Col
948 Mystery in Mexico (66) RKO.
N
5- 1-48
7- 3-48
Se Naked City, The (96) U-l 1-31-48 ff
876 Nicholas Nicklehy (95) U-l 11-22-47 -f
,951 Night Has a Thousand Eyes
(81) Para 7-17-48 +
968 Night Wind (68) 20-Fox 9-U-48 ±:
976 No Minor Vices (96) MGM 10- 9-48 +
920 Noose Hangs High, The (77) EL 4-10-48
950 Northwest Stampede (79) EL 7-10-48 +
o
913 October Man. The (85) EL 3-20-48 +
907 Oklahoma Badlands (59) Rep 3- 6-48
921 Old Los Angeles (87) Rep 4-17-48
+
+
967 Olympic Cavalcade (57) UA 9-11-48 +
971 Olympic Games of 1948 (88) EL. 9-25-48 +
926 On an Island With You (107) MGM 5- 1-48 ff
964 One Touch of Venus (82) U-l 8-28-48 +
898 On Our Merry Way (formerly Miracle
Can Happen, A) (107) UA 2- 7-48
893 Open Secret (70) EL 1-24-48
971 Out of the Storm (61) Rep 9-25-48 +
±
+
+ ±
+
-
+
- +
7-*- 5-
6+ 2-
4+ 4—
2+ 1-
7+ 2-
4+3-
12+ 1—
frf 2-
7+ 5-
1+ 1-
5+ 2-
10+
A+ 2-
6+ 1-
± ++ ++ 9+ 1-
{Panhandle (S4) Mono
IParadine Case. The (117) SRO.
I Pearl, The (77) RKO
' Phantom Valley (53) Col
'Piccadilly Incident (87) MGM...
1 Pirate, The (102) MGM
'Pitfall (85) UA
(Port Said (69) Col
R
1-31-48
1- 3-48
2-21-48
3- 6-48
2- 7-4S
4- 3-48
8- 7-48
4.24-48
Race Street (78) RKO 7-3-48
Rachel and the Stranger (92) RKO. . 8- 7-28
Range Reneiades (54) Mono) 8-14-48
Raw Deal (78) EL 5-29-48
Red River (104) UA 7-17-48
Relentless (92) Col 1-17-48
Return of the Badmen (90) RKO... 5-22-48
Return of the Whistler, The (63) Col. 3-13-48
Return of Wildfire (81) SG 8-21-4S
River Lady (78) U-l 5-15-48
Road House (95) 20-Fox 10- 2-48
Rocky (76) Mono 8-14-48
Rogues' Regiment (86) U-l 10- 9-48
Romance on the High Seas (102) WB 6-12-48
Rope (SO) WB 8-28-48
Rusty Leads the Way (59) Col 10-16-48
Ruthless (102) EL 3-27-48
5*1 I
s
Saigon (95) Para 2- 7-48
'Sainted' Sisters, The (90) Para 3- 6-48
Saxon Charm, The (SS) UA 9-11-48
Scudda Hoo! Scudda Hayl (95)
20-Fox 3- 6-48
Sealed Verdict (83) Para 9-11-48
Search, The (104) MGM 3-20-48
Secret Beyond the Door (98) U-l... 1-10-48
Secret Land, The (71) MGM 8-28-48

SHORTS CHART
nuoQing
title. First date is National release, second the date of review in BOXOFFICE.
Symbol between dates is rating from the BOXOFFICE review: tt Veiy Good.
+ Good, ± Fair, - Poor, = Very Poor. © Indicates color photography.
Columbia
Prod. No. Title Bel. Date Ratine Rev'd
ASSORTED COMEDIES
9423 Silly Billy (Billie Burke)
(18) 1-29 ±
9424 Two Nuts in a Rut
(Shjllmg & Lane) (18) 2-19 ±
9437 Eight' Ball Andy (Clyde)
(I71/2) 3-11
9425 Tall. Dark and Grnesome
(H. Herbert) (16) 4-15 ±
9438 Jitter Bughouse (J. DeRita)
(18) 4-29 ±
9426Crabbin' in the Cabin (Vernon
& Quillan) (18) 5-13 ±
9439 The Sheepish Wolf
3-20
4-24
5-22
S-26
5-27 +
(17^2) 7- 3
9427 Pardon My Ijmb Chop
(17) 6-10 +
9440 Flat Feat (ITi/j) 6-24 i:
1948-49 SEASON
1421 Billie Gets Her Man (17) 9- 9 -(-
1422 Go Chase Yourself (17) 10-14 +
COLOR FAVORITES
9605 Animal Cracker Circus (7) 2-19
9606 Bon Bon Parade (Si/j).. 4- 8
9607 House That Jack Built
(7) S- 6
9608 The Untrained Seal (71/2) 7-15 ±
1948-49 SEASON
1601 The Stork Takes a Holiday
9-9
(8)
1602 Swing Monkey Swing (8). 10-14 + 10-16
COLOR PHANTASIES

SHORTS CHART
2Uth Century-Fox
Prod. No. Title Rel. Date Rating Rev'd
DRIBBLE PUSS PARADE
_..__
^b,(, g901 Album of Aiiima.s (S).. 11-21 ± 9-27
to Live (9) May -|-
'O.NS
P902
Djing
-a
FEMININE WORLD
8601 Something Old—Somelliing New
(lli

'
j
'
SHORTS REVIEWS
Opinions on the Current Short Sub'iects-
Acrobatic Babies
Columbia (World ol Sports) S'A Mins.
Good. Audiences, particularly women, will
be amazed to see how one Ralph Smith at
Miami teaches youngsters gymnastics to develop
their bodies. One of the boys is only
17 months old, but shows remarkable strength
and physical coordination as Smith balances
him in different positions. Especially interesting
are exhibitions on the trampoline, a
tightly-drawn canvas affair on which the children
bounce high into the air and turn somersaults.
Go Chase Yourseli
Columbia (AU-Star) 17 Mins.
Good. Andy Clyde as a professor of criminology
at a girls' school is called on to capture
a mysterious "nightshirt bandit" who
steals everything from a parrot to lingerie. In
the midst of his detective work he realizes he
has been responsible while sleepwalking. He
runs wildly among frightened co-eds to recapture
evidence against himself retrieved
by a terrier who evidently enjoys the whole
proceeding.
Hollywood Holiday
(Screen Snapshots—Series 28)
Columbia 9 Mins.
Good. Glenn Ford, Eleanor Powell, Sonny
and Mrs. Tufts and Charles Ruggles are seen
on vacation at the Double Arrow ranch in
western Montana. They go in a bit for athletics,
show their skill with rod and reel and
pay a visit to a local Indian tribe. This will
be especially interesting to theatregoers who
have a genuine interest in members of the
film colony.
A Lass ih Alaska
Columbia (Vera Vague Laff Tour) IOI/2 Mins.
Good. The first of a new Vera Vague series,
packed with as many gags as a Bob Hope
radio show. If those that follow are as good,
the series should be popular with exhibitors.
Vera addresses a meeting of clubwomen
about her visit to India but gets mixed up
and talks about Alaska instead. Typically,
she is far more interested in the moles she
meets north of Seattle than in scenery and
customs, making this an unuscal travelog.
I'm a Monkey's Uncle
Columbia (The Three Stooges) IG Mins.
Good. As absurd, fast-moving and full of
conkings on the head as any of these comedies.
The characters are cavemen for a
change, hunting, fishing and cooking over
an open fire, winning sweethearts by applications
of clubs and fighting off an invading
tribe by improvising a catapult that features
a skunk for a missile. Their followers will
like it.
Swing, Monkey, Swing
Columbia (Color Favorites) 8 Mins.
Good. Monkeyland specializes in swing
music in this melodious Technicolor. The
simians go in for orchestrations, choruses and
dancing to the tune of "The St. Louis Blues,"
rendering many variations on the always popular
song. It is well drawn and the work of
the musicians is excellent. A sure audiencepleaser.
Old Rockin' Chair Tom
MGM (Tom & Jerry Cartoon) 7 Mins.
Good. Tom Cat is up against it in this
Technicolor film when the mistress decides
he has grown too old to keep the mouse from
annoying her and imports another, younger
cat. The new cat, Lightning, rids the house
of both Tom and Jerry, the mouse, who then
pool their wits to drive out Lightning, and
succeed in a highly humorous fashion.
Why Is It?
MGM (Pete Smith Specialty) 8 Mins.
Good. Pete poses the question why things
always go wrong when one is in a hurry.
In this case, an alarm clock fails, shoe laces
break, razor cuts appear on the face and a
whole comedy of errors occurs when the man
tries to catch an early train and that job he
is after. It's good, real-life humor that should
be appreciated by any man—and quite a few
women.
Battle for Germany
20th-Fox (March oi Time) 18 Mins.
Very good. This film highlights the most
talked-about subject in the world today—the
dispute of the western powers and Soviet
Russia over control of Berlin. It shows the
great airlift, the increase of production in the
Ruhr mines, purchases of food and clothing
with the new currency and Russian, English,
French and American troops on guard. Of
special interest are glimpses into the life
of a typical German family which is still Nazi
at heart.
Inferior Decorator
RKO (Walt Disney Cartoon) 7 Mins.
Very good. A delightful and mischievous
new character, a little bumble bee, adds merriment
to this amusing Donald Duck cartoon
in color. The bee interrupts Donald in his
paperhanging by making a dive into one of
the flower designs on the wallpaper. Donald
gets the bee stuck in the glue pot so the insect
gets revenge by calling in reinforcements
from the nearest hive.
Highlights oi the
United Nations Year
Siritzky Int'l 10 Mins.
(United Nations Screen Magazine)
Good. This interesting documentary film
reports on the UN activities from September
1947 to September 1948. Produced by the
films and visual information division of the
UN department of public information, this
shows many personalities whose names are
familiar in the news, including Trygve Lie,
the late Count Folke Bernadotte and Andrei
Gromyko of the USSR. The film opens with
key points of UN decisions regarding Palestine
partition and also shows architects designing
the new UN headquarters.
Exhibitor Has His Say
(Continued from page 3)
torium Theatre, Roscoe, S. D. Rural patronage.
«
Red River (UA)—John Wayne, Montgomery
Clift, Joanne Dru.' This is a very fine picture
and good acting. The new stars went over
well and comments were good. This had
better than average draw and is a picture
you will be proud to show.—L. Brazil jr., New
Theatre, Bearden, Ark. Small town patronage.
• • •
UNIVERSAL-INTERNATIONAL
South of Tahiti (U-I)—Brian Donlevy, Brod
Crawford. Plenty of entertainment and a great
deal to exploit. Even though it has played
this theatre three limes, business was average.
The South Seas haven't been used as a
setting for some time now, except in reissues.
Played Fri., Sat. Weather: Good.—Ralph
Raspa, State Theatre, Rivesville, W. Va. Rural
patronage. * * *
WARNER BROS.
April Showrers (WB)—Jack Carson, Ann
Sothern, Robert Alda. We didn't do average
business with this picture, which is a good
In the Newsreels
Movietone News, No. 80: Truman and Dewey
Presidential campaigns; four Americans and
British naval attache are rescued; Ganges
river overflows; Cleveland wins the pennant
in the playoff; Army-Lafayette; Penn-Dartmouth;
Michigan-Oregon.
News of the Day, No. 210: West presses case
against Soviet in UN; campaign snapshots;
new look in bathing suits; Cleveland wins
pennant in the playoff; Harvard wins in upset;
Michigan beats Oregon.
Paramount News, No. 13: World Series fever;
President Truman's Washington homecoming;
GI's insurance sends Jap ex-pilot to U.S. college;
horse of the year; Northwest-Purdue;
North Carolina-Georgia.
Universal News, No. 184: Presidential campaign
rolls into high gear; strike; bathing suits;
Michigan 14, Oregon 0; Penn 26, Dartmouth
13; North Carolina 21, Georgia 14.
Warner Pathe News, No. 15: Candidates end
first big tours; U.S. leaders open charity drive;
British fleet maneuvers; strange diet of Charles
Chase; west coast swim styles; Cleveland wins
pennant; Oregon-Michigan; Harvard-Columbia.
•
Movietone News, No. 81: Russian action in
Berlin crisis on trial at UN; hurricane hits
Cuba; coast guard rescue; all golden horses
display fine form at Springfield; Braves win
first game, Cleveland wins second game;
footbally; auto racing.
News of the Day, No. 211: World series special;
hurricane hits Havana; Sir Stafford Cripps
hails ERP; Truman renews campaign; spectacular
crqtsh marks Grand Prix; Notre Dame.
Paramount News, No. 14: Coast guard saves
23 on Keys; report on Palestine; world series
Universal News, No. 185{ Campaign—President
Truman pledges himself to peace; storms; i
rodeo-Texas; world series; Boston and Cleve-J
land split first two games.
Warner Palhe News, No. IG: Plane rescue; 1
UN news; operation vittle; people in the news;
world series; Great Americans—John Adams.
•
Telenews Digest, No. 40: East-West issues
laid before UN; Bernadotte funeral; Soviet
honors for Zhdanov; Reds parade on Togliatti's
return; anti-U.S. riots; France; Cuba,
Italy; England; the campaign—round No. 1
ends; amateur artists; Washington; New York;
Cleveland wins playoff; Penn whips Dartmouth;
SMU beats Texas Tech.
musical. Ordinarily this type goes big but
our business is suffering from absenteeism-;'
of patrons, and we haven't had a drawing !
card all summer. Played Sun., Mon. Weather:
Fair.—Mayme P. Musselman, Roach "
Theatre^j
Lincoln, Kas. Small town patronage. "
Pursued (WB)—Robert Mitchum, Teresa^
Wright, Judith Anderson. I was very much
disappointed in the turn out for this outdoor
action picture. Even a Sun., Mon. preferred
date didn't help interest patrons. Warners
have certainly been slipping as far as boxoffice
pictures are concerned with our house.
Weather: Nice.—Abe H. Kaufman, Fountain
Theatre, Terre Haute, Ind. Neighborhood patronage.
* * *
Wallflower (WB)—Joyce Reynolds, Robert
Hutton, Janis Paige. Here is a picture thai
has everything—action, comedy and very
clever dialog. One of the best to come from
Warner Bros, so far this season. It can be
played on any day of the week. Played Sun.,
Mon.-—M. F. Bodwell, Paramount Theatre.
Wyoming, 111. Small town and rural patronage.
*
I
14 BOXOFFICE BookinGuido :: Oct. 16, 1948

Opinions on Current Productions; Exploitips for Selling to the Public
FEATURE REVIEWS
The Three Musketeers
MGM (906)
125 Minutes
F
Drama
(Technicolor)
Rel. Nov. 26, '48
Unquestionably a smash hit. This MGM Technicolor of
Alexander Dumas' classic has everything—fas', action, emotional
appeal, suspense, outstanding acting, a wealth of
humor and striking backgrounds gorgeously photographed.
Lana Turner as Lady de Winter, Gene Kelly as D'Artagnan,
June AUyson as Constance, Van Heflin as Athos, Vincent
Price as Richelieu and all the others in the great cast are
superb. Kelly, in the part formerly played by Douglas Fairbanks,
performs all the acrobatics which audiences loved
in the old film and even adds a few. The sword play and
horseback riding is frequent and furious. A number of twists
in the fine direction by George Sidney of a screenplay expertly
written by Robert Ardrey give the film a somewhat
more humorous treatment than its predecessor had. Robert
Planck earns special mention as director of photography,
and Herbert Stothart for arranging the musical score.
Lana Turner, Gene Kelly, June AUyson, Van Heflin, Angela
Lansbury, Frank Morgan, Vincent Price, Keenan Wynn.
Kiss the Blood OH My Hands F
Univ.-Int'l (681) 79 Minutes Rel. Nov. '48
Harold Hecht-Norma production scores a buUseye
This first
with on exciting, romantic and plausible story against striking
backgrounds of bomb-shattered London after the war.
The acting is of a high order, especially by Joan Fontaine as
the girl who loves a tempestuous youth wilh a criminal
record, Burt Lancaster as the youth and Robert Newton as a
despicable black marketeer who gets them into his power.
From the opening when a man dies from a blow of the
youth's fist to the end when the youth and girl decide to
face justice, there is continuous action brought about by
the youth's readiness to resort to violence in escaping both
from the police and the gangsters. Lancaster succeeds in
winning sympathy for the type of character he plays, and
makes understandable the girl's love for him. There is no
glorifying of crime. Norman Foster directed.
Joan Fontaine. Burt Lancaster, Robert Newton, Lewis L. Russell,
Aminta Dyne, Grizelda Hervey, Jay Novello.
Appointment With Murder F
Film Classics ( ) 67 Minutes Rel. Nov. '48
Second in the recently revived "Falcon" series wherein
John Calvert toplines as the suave and debonair adventurer
and crime-buster, this struggles under the hancicap of a
rather static and confused script and consequently doesn't
ever manage to generate much in the way of genuine excitement.
Most of the footage is devoted to an academic discourse
as to whether two stolen paintings are really old
masters or merely modern copies. So devious does this
discussion become that, at the finale when Calvert puts the
finger on the guilty parties, spectators are very likely to find
themselves still puzzling over the plot and climax. On the
credit side are a battery of creditable performances, good
production values and a running time that renders the subject
convenient for bookings on the lower half of dual programs.
Jack Bernhard produced and directed.
John Calvert, Catherine Craig, Jack Reitzen, Lyle Talbot,
Peter Brocco, Ben Velden, Robert Conte, Jay Grifiith.
Macbeth
Republic { ) 107 Minutes Rel.
In evaluating the commercial possibilities of this feature it
is not a case of its excellence—or the lack thereof—as a
Shakespearean presentation. Assuming that Orson Welles,
who produced, direcled and starred, did a creditable job in
his efforts to bring to the screen the tragic story of the murdering
Scot and his ambition-crazed wife, even then individual
showmen must decide whether or not there are in
their respective fields enough appreciative patrons to support
the offering. Under the best of conditions the film must
be intensively and shrewdly merchandized to a boxoffice success.
The celebrated Wellesian touch employed unorthodox
camera angles and somber backgrounds to accentuate the
inherently severe aura of the original and, as an asset, gave
the subject scope and spectacle through fully resorting to
the screen's advantage over the stage.
Orson Welles. Jeannetle Nolan, Allan Napier. Roddy Mc-
Dowall, Edgar Barrier, Dan O'Herlihy.
Million Dollar Weekend
Eagle Lion (908)
73 Minutes
F
F
Action
Drama
Rel. Nov. '48
The splendid photographic shots of Honolulu's beaches,
hotels and winding roads and San Francisco's airport and
inclined streets give this action film an authentic flavor but
fail to compensate for an implausible plot. Although Gene
Raymo'nd and Francis Lederer have fair name draw, the
programmer is best suited to lesser action houses or as
second feature in neighborhood spots. Raymond, who also
directed and has an interest in Masque Productions, the producing
firm, obviously cut corners in order to trim the budget.
Except for a realistic fistic encounter in the climax and an
auto chase along Hawaiian roads, much of the footage is
composed of dialog closeups of the three leads. Stephanie
Paull, who recently changed her name from Osa Massen,
does a good acting job as a young widow trying to escape
from a blackmailer, played in suave fashion by Lederer.
Gene Raymond. Stephanie Paull, Francis Lederer, Patricia
Shay. Robert Warwick. Royal Hawaiian Serenaders.
Rusty Leads the Way
Columbia (111) 59 Minutes ReL Oct. 21, '48
While this is something more of a tear-jerker than other
Rusty pictures, it should please those who enjoy seeing
Danny Mitchell (Ted Donaldson) and Rusty go through a
series of adventures in a kind of growing-up process. Acting
honors should go to Sharyn Moffett, however, as the little
blind girl who becomes Danny's and Rusty's problem when
she moves next door. There is much of interest in the picture
such as the training of a Seeing-Eye dog for the little girl,
who cannot reconcile herself to her fate, and is complicating
things for everybody, especially for her mother. There is considerable
moralizing in this as in the other Rusty pictures but
Danny is no prig and this has much more to offer the neighborhood
house than the crime action thrillers, and is also
better for the lower half in dual houses. Will Jason directed.
Ted Donaldson, Sharyn Moffett, John Litel. Ann Doran. Paula
Raymond. Peggy Converse, Harry Hayden.
F
When Love Calls
Superiilm 105 Minutes Rel. Oct. 8, '48
After a promising opening that presents good acting in
glamorous surroundings and excellent operatic music, this
PEG film from the Scalera studios becomes a hodgepo::ge.
Absurdity follows absurdity until it is a question whether
Director Camillo Mastrocinque was striving to produce melodrama
or comedy. The film will bring laughs, but the laughs
won't be complimentary. It is unfortunate that Gino Bechi
and Silvana Pampanini, the attractive and competent leads,
had to struggle with such a banal plot. The story concerns
the love affairs and jealousy of two opera stars. It flops when
it introduces some incredible bandits who waste a lot of
footage trying to murder the hero. They pursue him from
place to place and he adopts disguises to escape until it
becomes boring. The English subtitles show the usual translation
difficulties. Editing would help considerably.
Gino Bechi, Silvana Pampanini, Aroldo Tieri, Lilliane Laine,
Carlo Romano, Gino Saltamersnda.
978 BOXOFHCE
'
S. O. S. Submarine F
°°"""'"'=^
Screen Guild (4803) 71 Minutes Rel. Oct. '48
Filmed by the Italian prewar navy, this documentary
which details the thrilling-in-spots rescue of a damaged
submarine will prove interesting to most customers and
engrossing to that limited number of possible ticket buyers
who have done service in undersea craft. The subject matter
and the fact that there isn't a known name in the cast
mitigate completely against the film's asserting any drawing
power, but as a supporting feature—and that's the booking
..u spot at which it is obviously aimed— it will offend no one,
'"'^"''•)
most especially if booked as a companion piece to a strong
topliner. A praiseworthy job technically, the picture's most
notable asset is the adroit manner in which English dialog
was dubbed to replace the original Italian. Also rating attention
and a bow are the performances, which in most instances
are naturally impressive. Directed by F. D» Robertis.
Octobw: 16, 1948 977

. . . Triumphant
. . . An
. . . Engulfed
. . Trapped
. .
. . The
. . Filmdom's
. . His
. , With
. . Love
, . And
. . Where
EXPLOITIPS
Suggestions for Selling; Adlines for Newspaper and Programs
SELLING ANGLES:
"Macbeth"
SELLING ANGLES:
"The Three Musketeers"
Orson Welles is the name to exploit via the marquee and
in your lobby and advertising art. Make a play lor the
patronage of drama students, educators, women's clubs, literary
organizations and local schools by staging special
matinee performances. You should be able to persuade the
public library to cooperate by setting up a special display
of Shakespeare's works, with "Macbeth" as the center piece.
Plant stills from the film on the library's bulletin board to
dress up the layout.
CATCHLINES:
The Immortal Shakespeare's Most Celebrated Play .
Comes to the Screen as a Magnificent Spectacle of Human
Passions . . . Enthrallingly Told . . . Masterfully Portrayed
Screen Entertainment.
iat
(OT
Pull the exploitation stops wide open on this one. In ads
and lobby displays compare Kelly's dashing performance
with that of Fairbanks, emphasize Turner's evil beauty and
gorgeous gowns, rave over the acting of AUyson and Price.
Dress a horseback rider like D'Artagnan. Work out beauty
salon tieups. Offer prizes to students for essays on the novel.
Give a selected group of civic leaders, including newspaper
reviewers, a special preview with refreshments.
CATCHLINES:
Lana Turner, Gene Kelly, June Allyson and Vincent Price
Love, Cheat and Kill in Gripping New Dramatization of
Dumas' "Three Musketeers" . Greatest Hit
Lana Turner, Gene Kelly and June Allyson in a Stirring
Revival of the Immortal "Three Musketeers."
A Literary Classic Becomes a Gem of Enduring Film En-
The Picture That Will Live Forever in the
tertainment . . .
Unforgettable in Its Dramatic
Sweep and Power.
Annals of Screen History . . .
For Breathtaking Thrills and Heart Throbs Don't Miss Lana
Tamer, Gene Kelly and June AU'fson in the Masterpiece,
"Three Musketeers" ... A Constellation of Stars in an Out^
standing Epic of the Screen.
SELLING ANGLES: "Million Dollar Weekend" SELLING ANGLES: "Kiss the Blood OH My Hands"
Of the three leads. Gene Raymond recently returned to the
screen in "The Locket" and "Assigned to Danger" while
Francis Lederer is best remembered for "Confessions of a
Nazi Spy" and more recently "Voice in the Wind" and "The
Madonna's Secret." Mention that Stephanie PauU is the new
name for Osa Massen, who was featured in "The Master
Race," "Jack London" and countless others. Make a tieup
with a travel agency and use displays of stills of Hawaii
and San Francisco backgrounds.
CATCHLINES:
Excitement, Suspense and Adventure Take to the Air . . .
Three With Guilty Secrets That Were Barriers to Friendship
Adventure Story Starring the Glamorous Beauty,
Stephanie Paull, Formerly Known as Osa Massen.
Three on a Weekend That Promised Adventure But Brought
Thrills and Romance ... A Million Dollar Weekend That
Bought Them a Thousand Thrills . . . Love Took to the Air and
Brought Them Down to Earth.
Invite the police to a special showing and have the chief
issue a public statement on the futility of attempting to
evade justice. In advertising and lobby displays warn girls
of falling in love with strange young men. Play up Joan
Fontaine and Burt Lancaster as two youngsters in love in
the midst of deadly peril. Book stores should display the
novel by Gerald Butler on which the film is based.
CATCHLINES:
She Loved a Gangster to Her Sorrow . Triumphs
in a Drama of the Underworld . . . Joan Fontaine and Burt
Lancaster in a Story of Love and Blood • . . She Fell in Love
Before She Knew He Was a Criminal . . . How Long Can
a Girl in Love Be Forgiving? . Life of Crime Compromised
Her But She Still Loved Him ... He Mastered Men
With His Fists . . . She Taught Him Mercy ... He Fled From
Murder Into Her Arms.
SELLING ANGLES: "Rusty Leads the Way" SELLING ANGLES: "Appointment 'With Murder"
Using a suggested still, sponsor a drawing contest in the
local school art classes, for the best drawing of Rusty. Get
pel shops and grocery stores handling dog foo.d to use displays
with captions such as: "Rusty Leads the Way to Blank's
Dog Foods." Also ask the pet shpps and small animal hospitals
to use stills of Rusty in various poses. Ask a local
veterinarian to conduct a "dog quiz" for children the first
night of the show, giving a season pass to all Rusty pictures
to the winner. Display books in Braille in the lobby.
CATCHLINES:
Rusty Gangs Ud With a Guide Dog to Win the Fight of
Two Kids to Be Happy ... A Guide Dog Sees Into a Little
Girl's Heart Better Than a Townful of Humans ... A Boy's
Best Friend and a Little Blind Girl's Only Hope.
Amazing Adventures With a Gallant Guide Dog . . . Rusty
Shows People How to Act Humanl ... If You're Looking for
Heart-Tugs and Chuckles, See This Story of a Dog With a
Heart . . . Not Just Another Dog Picture, but Full of Human
Interest.
Much of the action takes place in and around an art
gallery. Try for tieups with a local art gallery, planting stills
from the film wherein a couple of "old masters" are prominently
displayed. Use the title in promoling a city-wide safedriving
campaign, securing police cooperation and working
around the slogan: "Drive Carefully—the Minute You Speed
You've Got an 'Appointment With Murder.' " Organize a
"Falcon Juvenile Detective Club" for the kids, with membership
badges, a secret password and the like.
CATCHLINES:
It's a Double Double-Cross . the Falcon Playing
His Most Dangerous Game . . . Pitting His Wits and His
Courage Against a Beautiful Woman
, a Gang of
International Crooks.
Fiction's Famous Sleuth . Falcon ... Is Back Again
to Thrill You ... In a Story Where Adventure Leads to
Murder ... He Plays a Daring Game . One False
Move Means Death ... Or Worse.
SELLING ANGLES: "S. O. S. Submarine" SELLING ANGLES: "When Love Calls"
Call attention in your advertising and exploitation to the
fact that this was filmed in Italy with full cooperation of that
country's navy. If you can locate a diving suit, use it as a
lobby centerpiece or in street ballyhoo. Dress theatre attendants
as bluejackets and dress the lobby in nautical attire,
including life preservers, ship models, etc. If there are any
veterans in your community who were members of the undersea
service during the war, invite them to turn out for the
first night's showing as your, guests.
CATCHLINES:
Both stars are handsome and know how to act, so they
could be played up in advertising and lobby displays as
comers. Some patronage could be drawn by emphasizing
that here is an incredible foreign film with a lot of unintended
laughs in it. Italians who won't have to rely on the
English subtitles will get more entertainment out of it than
others. The singing of operatic arias can be praised.
CATCHLINES:
Two Beautiful Italian Stars Sing Arias Gloriously . . .
There's Spine-Tingling Adventure . . . Terrifying Thrills
... At the Bottom of the Sea . . . It's a Tension-Packed Tale
of Men Trapped in a Nightmare of Undersea Terror . . . And
Every Word Is True.
The Sea Casts Up a Thrilling Tale of Conflict and Adventure
... A Story of Courageous Men Who Battled Against
Nearly Hopeless Odds . at the Bottom of the Sea
in a Prison From Which There Is No Escape.
pictu
Don't Ask to Be Murdered For You May Change Your Mind
. . . The Fires of Jealousy Nearly Cost Them Their Lives . . .
Come and Laugh at an Incredible Foreign Film . . . Italy
Presents Two Coming Stars with the Opera as a Background
... He Made a Deal with Death He Regretted . . . Italian
Bandits with a Lust to Kill Pursue Two Great Operatic Stars
. . . Jealous Love Leads Almost to the Grave.
y

I).
I
I Ohio
: October
ATES: 10c per word, minimum $1.00, cash with copy. Four insertions for price of three.
LOSING DATE: Monday noon preceding publication date. Send copy and answers to
Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 1, Mo. •
GENERAL EQUIPMENT—USED
fake a trip to SOS. Save your expenses and
New York. Dual Simplex Acme Arc sound
sctor outfit, complete, $1,495: two unit
|seal ticket machines, rebuilt, $139.50: Simrear
shutter mechanisms, excellent. $195:
Simplcxcs from $69.50: Dual DeVry ESF
|0 ft. with amplifier, speaker. $595: Holmes,
.50: DeVry theatre projection outfits with
intensity lamps, $1,995: with IKW arcs,
495: arclamps. rectifiers and generators at a
rilice. u.s Tell »hat you want. S.O.S. Cinema
iply Corp., 602 W. 52nd St.. New York 19.
Variable speed pulley for your fans, air de-
'-tors, blowers, air washers. New and used.
ahernair. P. 0. Box 838, Atlanta, Ca.
De Vry ESF late model portable 35mm sound
jfctor 2,000 ft., complete with amplifier and
jker. $350. Joe Vasut. Schulenburg, Tex.
)ne pair of Holmes portable projectors, 35mm,
iplete with sound stands, screen. Perfect conon,
Verner Anderson, 111 N. Pine St., Chi-
Hi
'ractically new two Super Simplex 7s, comic
with ,M1 9050 soundheads. Peerless "M«gc"*
arc lamp houses, RCA amplifier, speakers,
khart.
Stabilarc motor generator. C. E. Royal,
Tex,
tCA PG-70, sound equipment for Simplex,
d condition, $395. Write for list of other
d used equipment. Akron Theatre Supply Co.,
or Sale: Pair 1948 DeVry 35mm portable
id projectors, complete. Used one month.
5 cash. Stale Amusement Co., Metz. \V. Va.
4|ty Million cundiepovver searchlight and 6
^^ ^^' i^^rine engine power plant, com-
Jr^'^
:'kI' like new. Mounted on trailers with good
Swell for exploitation. For quick sale
Park Theatre, Waynesville. N. C.
Two complete sets of Simplex .Acme projec-
? Mazda lights, pedestals, 2,000 ft. magazine,
lifier and all accessories. $550 per set. One
id neu set of Holmes portable projectors come
Willi stands and all accessories. List price
560, net $1,010. Wire, write or phone DelU
atre Supply, 214 South Liberty St., New Or-
La Phone Raymond 5772.
omplete botll equipment. Simplex projectors,
OS and sound. Bargain. Write to American
itre, ai.st Chicago, Ind.
wo 35mm portable projectors with sound,
litzer commercial record player. All in good
lition. Arrington Theatre, New Haven. Ind,
00 latest type RCA in-a-car speakers complete
coil cords and junction box assemblies,
ailed for short period and never used. Will
at remarkable saving. Guaranteed in perfect
Jiition. in K,insas City territory. Boxofflce,
1182.
ine pair late model Simplex with rear shutters
'le bearing movements. Ultraphone sound sys
completely overhauled. Also 650 fine used
upholstered opera chairs in class conn.
ig first
Write for latest catalog. Movie Supply
1318 S. Wabash Ave., Chicago 5, 111.
Powers heads, 6B bases, upper and lower
ines. Ultraphone soundheads, Jlotiograph low
Kni-tron 30 amp. portable rectifiers. Reaf>ank
Winters. Bradford. 111.
n\ Trade: Pair Simplex 35mm port.able sound
;tors. serial No. 296 type spsi complete with
and stands, now operating, perfect condifor:
pair non portable projectors, complete
sound, lamphouses and stands. Must be in
ct condition. Simplex preferred. Will conselling.
Boxofflce, A-3183,
HELP WANTED
Im buyer for long established small circuit In
e west, Topnotch experienced man to fit In
essive. ambitious, industrious organization,
'fice. A 3164.
perienced projectionist for operating and genmainten.ance.
Permanent, Give full details.
Theatre. Osage. Iowa
inled: Projectionists and theatre man,igers to
all ph.ases of motion picture pro ection and
e management. High school education rei.
college education preferred. Send sumof
education, training, experience, refermarital
status, age and state when avail-
Excellent npportunity for men seeking a
ure vvilh opportunity for advancement
ss National Theatre Institute. P.O. Box
Dallas.
Tex,
with experience, able to convert foririesque
theatre into downtown morte house.
Iiger,
city over 300,000. Lifetime opty
for active promoter. Full compensation,
ce, A-3174,
llted: Bx-perienced manager, good situation.
|e photo, qualifications, salary expected first
Located in Illinois. Boxofflce. A-3192.
llted: Operator. Seven days a week. Perma-
Ipb for right man. Palace Tlleatre, Boise
IDFFICE :
16, 1948
GENERAL EQUIPMENT—NEW
Poster Cases. Stainless steel or extruded alumiuum
poster cases, illuminated or non-Illuminated.
Available In all sizes. Prompt delivery. Poblocki
and Sons, 2169 South Kinnlckinnlc Ave., Milwaukee
7. Wis.
in.a-Car speakers. No. 7600, waterproof, cast
aluminum cases. $16.76 per set. DaWo Co., 146
N. Erie St, Toledo, Ohio.
Phillips safety cartwn savers. Ask your theatre
supply dealer, or write Pblllips, Box 788, Charleston
23. W. Va.
Junction box covers of waterproof material to
fit most sound systems. 15c ea. At your dealer
or send for complete information. Ringold Theatre
Equipment Co.. Grand Rapids 2. Mich.
THEATRES WANTED
Sell your theatre privately. Confidential correspondence
Invited. Leak Theatre Sales, 3422
Kinmore. Dallas. 1109 Orchard Lane. Des
Moines. Iowa.
Is your theatre for sale? Our cash buyers are
waiting. We get quick results. Will give you a
prompt estimate of your present theatre value.
Write today, ".loe" .loseph. 3409 Sunset Ave.
us
Phone Tale 2-7650. Dallas. Texas.
Is your theatre for sale? I have buyers with
cash for established theatres. Claude Crockett,
1505 First Nalion.il Bank Bldg,, Dallas, Tex.
Telephone R-9230
Arizona, New Mexico, west Texas. Able pay for
decent value, regardless size. Guaranteed confl
dentinl. Boxoffice. A-.tUD.
Experienced exhibitor wishes to buy or lease
theatre in small town over 1,500 population within
100 miles radius of Chicago, Exhibitor. 9945
Winston Ave,. Chicago. HI.
Wanted to buy or lea.se colored theatres. What
have you? All replies considered .and held strictly
confidential, Boxofflce, A-.S180,
Experienced showman wants to buy or lease
the.atre in Los Angeles area either cilv or small
town, (live complete details, Boxofflce. A-3181
Experienced showman would like to lease small
town theatre in eastern Pennsylvania or New
Jersey, Reply Boxofflce. A-3186,
MISCELLANEOUS
Space to sublet; Main floor location, ample room
for displays. Snilahle for popcorn and premium
representative. Phone and secretary available.
Apply John Walsh, Mgr., Albert Dezel, Inc., 3206
Olive St . St. Louis, Mo.
BUSINESS STIMULATORS
Comic books again availalMe as premiums, giveaways
at your kiddy shows. Large variety latest
48-page newsstand editions. Comics Premium Co..
412B Greenwich St.. New York City.
Bingo with more action, $2.75 thousand cards.
Also other games. Novelty Games Co.. 1434 Bedford
Ave., Brooklyn, N, Y.
Only legal game for theatres. Legal in any
state. Biggest business booster since Bank Night.
"Listen to Win" copyright 1947 by L.TW, Co,
Write today for information. Secure exclusive
rights for your town now. Listen to Win Co., Box
336, Cambridge. Ohio.
Bingo die-cut cards, 75 or 100 number, $3 per
M. Screen dial $20. Premium Prod., 351 W.
44th St., New York 18, N. Y.
AIR
CONDITIONING
Heavy duty blower!^, ball-benring equipped,
all
15.000 cfm to 50.000 cfm. Air washers,
sizes. Hydraulic drives, two and four speed
motor and controls. Immediate delivery. Dealers
wanted. National Engineering and Mfg. Co.. 519
Wyandotte St.. Kansas City. Mo.
Complete air conditioning equipment; variable
5 hp motor. 25.000 SFC fan: air waslier. spray
type, complete "|th recirculating pump: reasonable.
Boxnffice. A-3088.
Rebuilt Reynolds blower 10,000 cfm. New
variable speed drive, new belt, new bearings, new
paint. $100. Reynolds Manufacturing Co.. 412
Prospect N. E.. Grand Rapids, Mich.
REAL ESTATE
Zoned commercial. Exclusive Chicago neighborhood.
Lot 200 ft. X 125 ft. Ideal for recreation
center (theatre, etc.) Owner. Boxofflce
A-31R6
SIGNS
Easy Way to Paint Signs. U^e letter patterns.
.\void sloppy work and wasted time. No experience
nppded for expert work. Write for free samples,
.lohn Rahn, B-1329. Central Ave.. Chicago
51. Ill
THEATRES FOR SALE
Theatres for sale. Texas and southwest. Licensed
broker with long theatre background. Gaude
Crockett, 1505 First National Bank Bldg., Dallas,
Tex. Telephone R-9230.
Theatres lor sale. Selected listings in Oregon
list
and Washington now available. Write for
Theatre E-vchange Co., Fine Arts Bldg., Portland,
College town 16,000. Enrollment 8,000.
Lovely north Texas, highly profitable by closest
check. $15,000 down. Easily operated, nonunion.
Leak. 3422 Kinmore, Dallas, Tex.
Best small town in west Texas. Absolutely no
shoppers. Wide open for inspection. Boxofflce,
A-3163.
Two theatres, one drIve-in, $2,500 weekly,
$65,000 down. "Joe" Joseph, 2409 Sunset, Dailas,
Tex.
One owner, first time advertised. Immediate
sale of first run, fully modern theatre and modern
five-room apartment. Latest equipment; $500 to
$600 profit monthly. Strictly fireproof. Central
Indiana. 10.000 pulling power. $20,000 will
handle. Death takes me to other interest. L. G.
Rlcketts. Elnora Theatre. Elnora, Ind.
Central Arizona. Two theatres located in small
towns only three miles apart. Also one weekly
run house in nearby farming community. Excellent
opportunity for man and wife or partners,
Ideal climate. Cash to handle. Boxofflce, A-3167.
Drive-in theatre. Located in popular summer
resort area in central California. Seasonally
operated. 325-car capacity. Refreshment room
grosses 35% of boxofflce net after taxes,
price includes clear title to 6M; acres of land,
also franchise under HoHlngshead Patent. Exceptionally
good net relurn on investment. For particulars
and photographs write Boxofflce, A-3169
For colored exhibitors only. Colored theat
Arkansas cotton town. White owner can't make It
pay. Write for details. Boxofflce. A-3177.
High, dry, warm climate. Small southwest Texas
county seat. Owner states $100 week profit subject
closest check. $9,000. Terms. Leak, 3422
Kinmore,
Dallas.
Experienced Showman please. Modern suburban,
600 seats. South's nicest Genuine oppor-
city.
tunity for know-how. Disregard unless can personally
investigate, $16,000 handles. Boxofflce,
A-3178.
For Sale: Closing out small theatre in November.
230 good seats. Walker screen, carpet, alsc
other items. Call, write, or come see. E. G.
Gannon. Avalon llieatre, Scbuylar. N^
Theatre central Texas county seat, population
S.oOO. Seats 350. $16,000 down, no competiion.
Box-office. A-3184.
Central Illinois. 50.000 population, established
downtown location, 350 seats, air conditioned, remodeled,
operating 20 years, living quarters above,
excellent earnings. $25,000. $10,000 will handle.
Walker Wilson. Daniel Bldg.. Danville, III.
There's no business like show business. The
following theatres offer wonderful opportunities for
real income with present and future security.
Central Mississippi, 3,000 population, two theatres.
$42,500. Mississippi delta, 2,000 population,
real estate included, $30,000. North Mississippi.
1.000 population, real estate included,
$22,500. North Mississippi, 25 miles from Memphis,
real estate included, $33,000. West Tennessee.
6.000 population, price $25,000. West
central Tennessee. 2,800 population, beautiful
new building. $70,000. West Tennessee, 1.200
population. $19,000. Eastern Arkansas, two theatres,
$42,500. Southwest Arkansas, 6.000 population,
$15,000 without building. Write us for
descriptive folders. Gus J. Haase. Theatre Brokers,
409 McCall Bldg., Memphis. Tenn.
For Sale: An open-air theatre in city of 25.000
population. 250-car capacity. Space for additional
82 cars. Excellent business. Reasonable.
Wilson-Moore Enterprises. P. 0. Box 2034,
Atlanta, Ga.
South Dakota, southeast new booth, 250 cushion,
good building included. P.ayout under three years
per owner. Leak. 1109 Orchardlane. Des Moines. la.
De luxe suburban Iowa college town. Owner
onerator. finest, illness. $25,000. Leak, 1109
Orchardlane. Des Moines. Others midwest.
Western Iowa. 1.000. Owner prosperous, buving
lareer. Building included. $22,000. terms. Le^k.
1109 Orchardlane. Des Moines. Others midwest.
CUflfilOG HOUSt
THEATRES FOR SALE (Cont'd)
Only show west Te.xas 2.500. 500 seats. $50
day profit per owner. $35,000 down. Leak, 3422
Kinmore,
Dallas.
Ozark resort, $1,000,000 project. New cottage,
theatre building included. $6,000 down. Leak,
3422 Kinmore, Dallas.
POSITIONS WANTED
Student manager or assistant manager, age 30,
single. Manager and chief projectionist in war
depurtmeni theatres 18 months. Trainee 6 months,
now acting assistant manager. Boxoffice, A-3173.
Just what we want! You want experience, honesty,
reliability, profits! I want opportunity, responsibility,
worthwhile salary! Ten years modern
theatre management, advertising experience. College
graduate, family man. Now at top present
spot. We can benefit mutually. Outline your
position. Answered return mail. Boxoffice, A-3187.
Do you want to increase your boxoffice sales?
Then I'm your man. Experienced in ballyhoo,
advertising and publicity, sixteen years of knowhow.
Toot, toot! employers here I come. Then
look out competitors. Pikers need not reply.
Boxoffice. A-3188.
Manager, young, experienced, maritial responsibilities,
sober, and hard working. Desires permanent
position in Illinois or surrounding states.
Boxoffice. A-3189.
Theatre manager. Capable, dependable, experienced
in all phases of theatre. Complete knowledge,
reports, inventories, booking, publicity. Now
employed, desires change. Best of references, sober,
reliable. Go anywhere. Bo.xoffice. A-3190,
Theatre manager. Desire change. Experienced
in complete operation, buying and booking. Interested
in operating. Interest or salary. Prefer
Texas, consider California. Boxoffice. A-3191.
POPCORN MACHINES
Rebuilt Popcorn Machines for sale. Fully guaranteed.
Price from $150. Consolidated Confections,
1314 S. Wabash, Chicago 5, IlL
Blevins is national headquarters for popcorn
machines. Silver Stars, Super Stars, Corn Cribs.
in Old machines taken trade. Blevins Popcorn
Co., Nashville. Tenn.
Star popcorn machines. All models. Prunty
Seed & Grain Co., 620 N. 2nd St., St. Louis 2.
Bargain prices in used and completely reconditioned
popcorn machines. Blevins Popcorn Co.,
Nashville, Tenn.
Burch, Manley, Cretnrs. Advance, all electric
french fry types. 50 IToIlywood type, theatre
special electric poppers from $250. Karmelkorn
Equipment. 120 S. Halsted. Chicago 6, III.
Sale: Ten latest Manleys. some new. Make
offer. Would give them away but my wife won't
let me. Pop Klinkel. Albion. Mich.
Popcorn machine, Cretors Junior floor model
See in action Vic Theatre, Viola, Illinois.
it
$150 takes it.
POPCORN SUPPLIES
Home of "Rush Hour" popcorn and popcorn
list. •supplies. Send for price Prunty Seed &
Grain Co., 620 N. 2nd Louts Mo.
St., St. 2,
Established 1874.
Bee Rive for '48 Is the best everl Blevins not
only gives you best popcorn but saves you money
on all seasoning, bags, boxes, etc. Blevins Popcorn
Co.. NaKhvlIle. Tenn.
Attractively printed popcorn cartons for sale
10c size, $6 M; 25c size. $17.50 M. Fabian
Kontney, 609 N. Ashland. Green Bay. Wis.
DRIVE-IN THEATRE EQUIPMENT
The great outdoors means great profits. Complete
sound projection outfits, $1,995 up; new
500W Western Electric booster amplifiers. $650;
new dual in-car speakers with junction box and
transformer, $19.95; new driveway entrance and
exit signs, illuminated, $18.75: burial cable,
7^^c special four conductor neoprene cable,
ft.:
6c ft.; Super Snaplite H. 9 lenses increase light
25%, from $150; 40 in. weatherproof reflex
horns complete. $39.75. S.O.S. Cinema Supply
Corp.. 602 W. 52nd St.. New York 19.
In-a-car speakers. No. 7600, waterproof, cast
tluminum cases. $16.75 per set. DaWo Co,, 145
-\. Erie St.. Toledo. Ohio,
MORE CLASSIFIED
ON PAGE 32

SEPTEMBER BOXOFFICE CHAMPION
AND VARIETY SCOREBOARD HIT!
months in
BETTY GRABLE- DOUGLAS FAIRBANKS, Jr.
p^^^^LADY IN
^^ COLOR
ERMINE
BY TECHNICOLOR • Produced and Directed by ERNST LUBITSCH
. . . CHAMPIONS COMING UP!
a row for
CENTURY-FOX
on Motion
Picture
Herald's list
of boxoffice
Champions...
The ONLY
company to
CRY OF THE CITY
VICTOR MATURE • RICHARD CONTE
Directed
by
ROBERT SIODMAK
Produced by
SOL C. SIEGEL
IDA LUPINO • CORNEL WILDE
CELESTE HOLM- RICHARD WIDMARK
ROAD HOUSE
Directed by JEAN NEGULESCO
Produced by EDWARD CHODOROV
i0
GREGORY ANNE RICHARD
PECK • BAXTER WIDMARK
•
Directed by
WILLIAM A, WELLMAN
YELLOW SKY
Produced by
LAMAR TROTTI
JEANNE CRAIN • WILLIAM HOLDEN • SS
APARTMENT FOR PEGGY
COLOR BY TECHNICOLOR
Directed and Written for the Screen by GEORGE SEATON
Produced by WILLIAM PERLBERG
BETTY GRABLE • DAN DAILEY
WHEN MY BABY SMILES AT ME
COLOR BY TECHNICOLOR
Directed by WALTER LANG • Produced by GEORGE JESSEL
REX HARRISON • LINDA DARNELL
RUDY VALLEE • BARBARA LAWRENCE
UNFAITHFULLY YOURS
An Original Screen Play Written, Directed and Produced by
PRESTON STURGES
make the
list
EVERY
MONTH to
date in '48!
AND World Premiere November 4, Rivoli Theatre, N. Y.
DARRYL F.
ZANUCK presents
OLIVIA de HAVILLAND
THE SNAKE PIT
also Starring MARK STEVENS and LEO GENN
Directed by ANATOLE LITVAK • Produced by ANATOLE LITVAK and ROBERT BASSLER
^^^'(JeZatZT'j] ^^^^t Showmen Keep Company with the Company of Champions ^pk ^^
.SEPT.26toDEC.25
CENTURY-FOX