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Boxoffice-August.28.1948

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More Than 75 Standard Drive-Ins<br />

Now Are Being Operated in Texas<br />

DALLAS—More than 75 drive-in theatres<br />

using standard films and equipment service<br />

are now operating in Texas. In its April 3<br />

issue, BOXOFFICE published a list of the<br />

open air amusement places that were opened<br />

in 1947 and a list of those contemplated and<br />

under construction for this year. It is apparent<br />

that an average of 25 drive-ins have<br />

opened during each of the last three years.<br />

Seasoned film men, and those who have<br />

access to drive-in boxoffice records because<br />

of percentage arrangements, say the ozoners<br />

are doing good business. Opinions are that<br />

much of this outdoor business does not neccessarily<br />

come from the indoor houses but<br />

that apparently it is new business, coming<br />

from many who had not been attending Indoor<br />

shows regularly.<br />

Playground equipment has been installed<br />

by some of the better drive-ins to attract<br />

juveniles not interested in the screen, and<br />

thus get their elders, too. Shut-ins. family<br />

groups and many persons who do not want to<br />

go to the trouble of dressing and of parking<br />

their cars have been big factors in current<br />

drive-in development. A new type of theatre<br />

has been added to the industry, every informed<br />

operator agrees.<br />

Names, cities, owners, capacities and opening<br />

dates of drive-ins launched this year are<br />

as follows:<br />

Theatre and Town<br />

Owner<br />

Car Cap.<br />

(All Texas except onei<br />

Palo Duro, Amarillo W.F.W. Theatres, Inc. (H. V. Wilson).... 350<br />

Trail. Amarillo W. O. Bearden 400<br />

Colonial, Agryle George Franklin 400<br />

Skyway, Bryan Jack Farr 400<br />

Skylight, Brady J. D. Goode 250<br />

Hi Ho, Gainesville L. C. Dennis 320<br />

Hi Ho, Brownfield Chas. and Lee Bailey, M. McPherson ... 250<br />

Sunset, BrownwQod Sunset Theatres (Ed Newmant 450<br />

Yucca, Clovis, N. M John Blocker 400<br />

Oak. Coleman Roland Duus 350<br />

Navarro. Corsicana Maurice Cole 300<br />

El Rancho. Denton Lester Dollison and H. J. Robinson • 325<br />

Skyvue, Lamesa R. A. Noret 270<br />

Yucca, Lamesa Audrey Cox 300<br />

Spade, Levelland Wallace Blankenship—Not served out of<br />

Dallas.<br />

Texan, Midland Carroll Jones 300<br />

San Pedro, San Antonio Al Wolfe 400<br />

Midway, Roscoe J. D. Wallace 350<br />

Tern-Bell, Temple Skelton brothers 400<br />

Tejas, Victoria Rubin Frels 400<br />

Rockdale, Rockdale C. W. Matson 400<br />

Plains, Lubbock C. A. Richter 400<br />

Mission. San Antonio C. A. Richter 400<br />

Buckner Blvd., Dallas Underwood & Ezell 400<br />

Belknap. Fort Worth Underwood & Ezell 400<br />

Opened<br />

5-16-48<br />

4-18-48<br />

5-30-48<br />

5- 9-48<br />

5-30-48<br />

5-30-48<br />

5- 2-48<br />

5-16-48<br />

7-18-48<br />

5-30-48<br />

??<br />

5-16-48<br />

6-20-48<br />

6-27-48<br />

3- 1-48<br />

4-11-48<br />

5-23-48<br />

6-13-48<br />

7-11-48<br />

5-30-48<br />

6- 6-48<br />

3-28-48<br />

6- 6-48<br />

5- 9-48<br />

HANDY

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