Boxoffice-August.28.1948

TOTAL NET PAID CIRCULATION OF THIS ISSUE EXCEEDS 23,000
/ louon ucuvw JruLuJ/uj
SIMPP FILES AN $8,750,000 SUIT
TO BREAK DETROIT FILM SETUP
Page 8
13 COMPANIES HAVE 39 FILMS
FOR RELEASE IN SEPTEMBER
Page 12
COVER STORY: A Success Formula for
Selling Foreign Films Minus Sex Angles
Page 19
''^'^''^^'''mmm^mmmmmmmmmmmmmmm.
NATIONAL EXECUTIVE EDITION
•wIMIni tht S«ti«i(l Nnti Paaii of All EdKinik
AUGUST 28, 1948

CAN YOi
(Sung to the tune of Columbia
University's "Roar, Lion Roar")
The roaring Lion is
singing!
He is
singing the praises of
The Studio of Hits!
He sings: ''We never stop,
We're on the top!"
He sings: ''Metro-Goldwyn-Mayer
A
Is the answer to your prayer!"
He sings: "We've got the Stars!
IRVING BERLIN'S
-EASTER 7^)
PARADE
(Technicolor) ^
J J
We've got the Hits!"
It
has been a summer of
Achievement and as the New Seasoi
Looms ahead M-G-M is
'way out fro
.r^^
£o'
Vitamin M-G-M is
Of 1948 showmanship!
the life-spark
/^
'
y^'
'^'""•co/o;*''^
i
.r..
SOUTHERN ^'
YANKEE" "^
/y
u
°^^^?,>.
:e-
"'"i.^O-
""'l£L.^OMr
\n
color)

LAME f US FOR
Every M-G-M Exchange, from the
^II
BOSS to theJ0 BOOKER
everybody's proud and enthusiastic!
WATCH THIS
NEW SENSATION!
RECORDS!
RECORDS!
iv.
New all-time M-G-M high at Radio
FIRST and
City Music Hall for a
Packing them in
SECOND WEEK!
from coast-to-coast! The folks love it!
M-G-Mpresents "ADATE WITH JUDY'starring WALLACE BEERY,
JANE POWELL, ELIZABETH TAYLOR, CARMEN MIRANDA,
XAVIER CUGAT and his Orchestra, ROBERT STACK. • Color by
TECHNICOLOR
• Screen Play by Dorothy Cooper and Dorothy
Kingsley • Based on the Characters Created by Aleen Leslie • Directed
by RICHARD THORPE • Produced by JOE PASTERNAK
^veKYBooy ^oiM rne cHotius

NOTHING EVER HELD
WALTER WINCHELL
LIKE ALFRED
HITCHCOCK'S
ROPE
^^ It ties you Into
knots! Hitchcock at
his big-time best! ''
NOTHING
EVER
HELD
J. EDGAR HOOVER
LIKE
ALFRED
F.B.I.
CHIEF
HITCHCOCK'S
ROPE
'* Never sow
anything like it!
Terrific suspense!
Leaves you
breathless! "
NOTHING
EVER HELD
DOROTHY KILGALLEN
LIKE
ALFRED
HITCHCOCK'S
FAMED COLUMNIST
ROPE
^^ Nerve-racking
from the opening
until the end!
Audiences will
remain cemented
to their seats!
The fan who doesn't
hurry to see ROPE
is cheating himself
of screen history! ''

lOTHiNG EVER HELD YOU LIKE ALFRED HITCHCOCK'S
ROE
i*j
i
IT STARS
WARNER BROS. L
.TRANSATLANTIC PICTURE

THE NATIONAL FILM WEEKLY
PUBLISHED IN NINE SECTIONAL EDITIONS
!
BEN SHLYEN
Editor-in-Chief and Publisher
lAMES M. JERAULD Editor
NATHAN COHEN Associate Editor
JESSE SHLYEN Managing Editor
IVAN SPEAR - Western Editor
FLOYD M. MIX- Equipment Editor
RAYMOND LEVY General Manager
Published Every Saturday by
ASSOCIATED PUBLICATIONS
A CIVIC ASSET
•ikl'sw"
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N. Y. Raymond Levy, General Manager; James M.
Jerauld, Editor,- Chiesler Friedman, Editor Showmandiser
Section; A. J. Sleeker, Eastern Representative.
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address: "BOXOFFICE, New York."
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• tone 1 186.
Washington Offices: 302-303 International BIdg., I3I9
F St., N. W. Lee L. Garling, Manager. Telephone
NAtional 3482. Filmrow: 932 New Jersey, N. W. Sara
Young.
London Offices: 136 Wardour St., John Sullivan, Mcsiager.
Telephone Gerrard 3934-5-6.
Publication Offices: 825 Van Brunt Blvd., Kansas City
I, Mo. Nathan Cohen, Associate Editor; Jesse Shlyen,
Managing Editor; Morris Schlozmon, Business Manager.
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and Service. Telephone CHestnut 7777-78.
Other Publications: BOXOFFICE BAROMETER,
?ublished in November cs a section of BOXOFFICE;
HE MODERN THEATRE, published monthly as a
section ol BOXOFFICE.
ALBANY—21-23 Walter Ave., M. Berrigan.
ATLANTA— 163 Walton, N. W., P. H. Savin.
BIRMINGHAM—The News, Eddie Badger.
BOSTON—Frances W. Harding, Lib. 9814.
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.
CHARLOTTE—216 W. 4th, Pauline Grillith.
CINCINNATI— 1634 Central Parkway, Lillian Seltzer.
CLEVELAND— Elsie Loeb, Fairmounl 0046.
DALLAS—J525 Holland, V. W. Crisp, J8-9780.
DEHVER— 1645 Lalayette, Jack Rose, TA 8517.
DES MOINES— Register & Tribune Bldg., Russ Schoch.
DETROIT— 1009 Fox Theatre Bldg., H. F. Reves.
Telephones: RA 1100; Night, UN-4-02I9.
HARTFORD— 109 Weslborne, Allen Widem.
HARRISBURG, PA—Mechanicsburg, Lois Fegan.
INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.
MIAMI—66 S. Hibiscus Island, Mrs. Manlon E. Harwood.
2952 Merrick Rd., Elizabeth Sudlow.
MEMPHIS—707 Spring St., Null Ad«ms, Tel. 48-5462.
MILWAUKEE—529 N. I3th, ]. R. Gahagan, MA-0297.
MINNEAPOLIS—29 Washington Ave. So., Les Rees.
NEW HAVEN—42 Church St., Gertrude Lander.
NEWARK, N. I.—207 Sumner, Sara Carleton.
NEW ORLEANS—Frances Jackson, 218 So. Liberty.
OKLAHOMA CITY—216 Terminal Bldg., Polly Trindle.
OMAHA—Omaha World-Herald Bldg., Lou Gerdes.
PHILADELPHIA—4901 Spruce St., J. M. Makler.
PITTSBURGH—86 Van Broom St., R. F. Klingensmith.
PORTUXND, ORE.—David Kahn, 7722 N. Interstate.
RICHMOND—Grand Theatre, Sam Pulliam
ST. LOUIS—5149 Rosa, David Barrett, FL-3727.
SALT LAKE CITY—Deseret News, Howard Pearson.
SAN ANTONIO—309 Blum St., San Antonio 2, L J. B.
Ketner.
SAN FRANCISCO—25 Taylor St., Gail Lipman
ORdway 3-48IZ.
SEATTLE—928 N. 84th St., Willard Elsey.
TOLEDO-^330 Willys Pkwy., Anna Kline.
IN CANADA
CALGARY—The Alberlan, Wm. Campbell.
MONTREAL—4330 Wilson Ave., N. D. G., Roy Carmichael,
Walnut 5519.
ST. JOHN— 116 Prince Edward St., Wm. J. McNulty.
TORONTO—242 Milwood, Milton Galbraith.
VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.
VICTORIA—938 Island Highway, Alec Merriman.
WINNIPEG—The Tribune, Ben Lepkin.
Member Audit Bureau of Circulations
^y HE KANSAS CITIAR official organ of the
Kansas City Chamber of Commerce, sets an example which
which like bodies in other cities (as well as newspapers) ma^
well follow. Under the title, "Movies A Civic Asset," the Kansas
Citian pubUshed a lengthy article in its August issue, which
set forth, on several counts, the importance of the motion picture
theatres to this community. Cited are the theatres' functions
as centers of entertainment; as aids to trade and commerce;
their record of cooperation "with all pubUc-spirited|
civic welfare activities and programs." This could as well ai>!
ply to the motion picture theatre in virtually every community
around the land.
article:
Significant are the following paragraphs culled from thd
"Motion pictures are more widely popular than any other one iom
of entertainment. They are as important to the modern, well-rounde«
city as hotels, restaurants, shops, stores and a transportation system
They not only add to the attractive appearance of a city, because motiot
picture theatres are usually proud of their looks and are well-built one
well-maintained, but they supply by far the largest percentage of an}
city's bright lights.
"Kansas City's motion picture theatres, especially its downtown thei
atres, are one of its greatest selling points to conventions, visitors ant
newcomers, as wrell as to the population as a whole. Their importanci
is illustrated by an example well-known in the trade. Several year:
ago, one of the Kansas City's largest neighborhood theatres was bumet
out. For several months it vras idle. Rebuilding and reopening wen
deferred until finally the neighborhood merchants, alarmed by the rai»(
decrease in all lines of business in that area, got solidly behind th'
owners and operators and promoted the rebuilding job. The viciniti
rapidly regained its former place as one of the city's most prosperou
and progressive neighborhood business centers.
"No charity appeal ever finds the theatres unwilling (to cooperate
. . . They consider themselves a medium for the city's good . . . an
carry messages and appeals to countless thousands of potential cor
tributors every day."
And this closing paragraph:
"Let's all hope movie business continues colossal. So long as it doei
Kansas City business, industry and employment are in pretty goo
shape."
Yes, indeed! The motion picture theatre—in metropolita
city or cross-roads village—is a civic asset; an integral an
vital part of the community's social and business life; the hu
around which other industry moves and prospers; the brig!
spot—the spark that generates and accelerates communit
machinery.
With so many self-appointed critics yowling abovil
Ballet'
pile 111'
klctoii
W
OUesci
*teiie)!ti
•tiicoulri
lOllsl)
• iieieix
* 01 »e5^
Entered as Second Class matter at Post Office, Kansas City, Mo.
SKtional Edition, $3.00 per year; National Edition, $7.50
AUGUST 2 8, 1948
Vol. 53 No. 17

., „4
I
what's wrong with the movies," it's a pleasure to see the Kansas
City Chamber of Commerce give such fine recognition to
whats right with the movies." If more city fathers, civic and
business leaders would follow this example, they not only
would be contributing to the welfare of their local theatres, but
o the progress of their communities as well.
In contrast to the foregoing there is the case of Richmond
jIjjj'u
Heights, Mo., where two weeks ago the city council voted a
.1 five per cent tax on the gross receipts of the city's two motion
sicture theatres. In addition a $150-per-year license tax is to be
assessed. The mayor estimated the new tax will exact $10,000
mnually from the two theatres.
lot}- .
liiKttel
Since the war, there have been many instances of similar
discriminatory actions hitting local amusement enterprises,
particularly motion picture theatres. Perhaps the Kansas City
Chamber of Commerce views, given in the foregoing, could
56 helpful in stemming this growing and dangerous trend.
Not So Fast
A recent headline read: "Over 24-Hour Newsreels Facng
Obsolescence." Times flies, but we didn't think it went
hat fast. Even if television does make the strides expected of
t in the next three years when such a revolutionary change is
mticipated, there still will remain news events in far corners
)f this country, let alone the world, where the television cam-
:ra cannot penetrate. Too, there will be events occurring
;imultaneously, all worthy of photographing and screening,
vhich will perpetuate the use and value of present-day newseels.
If the reporting of an event 24 hours after its happening
node it worthless, radio would long since have put news-
)apers into the discard; there would be no weekly newsmagaines
or weekly newspapers—and, we might add, weekly
radepapers.
Time flies, but not so fast that it by-passes those people
vho find in newsreels—even tw^o weeks old, or older—somehing
that speedier communications forms lose. Maybe teleision
will serve to cause newsreel betterment; it won't, it
an't, replace them.
ITOA of New York Urges
'No Ascap Payments'
In lengthy analysis of recent court decision,
Milton Weisman, counsel for exhibitor group,
attacks TOA advice to exhibitors to pay performing
rights fees; says Balaban & Katz,
Loew's, RKO and Warners are among circuits
discontinuing payments, and lists 10 Alliedaffiliated
exhibitor associations as following
same policy; also indicates Columbia, RKO
and Eagle Lion shortly will start buying performance
rights along with synchronization
rights.
AFM Studio Pact Extended
Until August 31. 1949
Producers and James C. Petrillo, musicians'
union chief, issue joint statement to that effect,
ending contract talks: wage negotiations,
however, may be reopened at any time.
Paramount Picture Earnings
Down First Half of 1948
Profits for first six months total $13,570,000
as compared to $17,470,000 in same period a
year ago; per share profit is $1.96 as compared
to $2.45.
House Group Will Resume
Red Hearings Sept. 7
J. Parnell Thomas, chairman of house un-
American activities committee, says 26 persons
connected with film industry will be
subpoened; all have Communistic records.
-K
Gives $100,000 to Establish
Babe Ruth Cancer Fund
Sam Briskin, head of Revere Camera Co.
and father-in-law of Betty Hutton. film
actress, gives large gift to American Cancer
society in memory of Sultan of Swat.
TOA Is Conducting a Survey
Of Railway Agency Rates
¥.
Expect to present report to convention to be
held September 24 and 25, in move to seek
return of half rate fee for return of film; details
of convention now being prepared.
RKO's Second Quarter Profit
Is One-Fifth That of 1947
Consolidated net is $556,535 as compared
to $2,836,663 for same period in 1947; net for
first six months Is $1,901,868 as to $5,107,347
for the same period last year.
-K
i
July Admissions Tax Receipts -
Up Over Preceding Month
Collections hit $33,054,712 compared to $31,-
639,479 for June; receipts for month, however,
failed to meet July 1947 figure of $34,972,-
435, Treasury department reports.

SIMPP FILES AN $8J50WO SUIT
TO BREAK DETROIT FILM SETUP
Independent Producers
Ask Circuit Dissolution,
End of Co-Operative
By H. F. REVES
DETROIT—The long history of efforts to
battle alleged monopoly in the motion picture
industry took a new turn with the filing
here on Tuesday of a suit in federal
district court by the Society of Independent
Motion Picture Producers against United
Detroit Theatres and Cooperative Theatres
of Michigan, seeking dissolution of both
organizations and treble damages totaling
$8,750,000.
The surprisingly unprecedented nature of
the present suit lies in the fact that for the
first time a group of important producers are
suing a group of exhibitors, charging them
with operating in violation of both the Sherman
and Clayton antitrust laws. In the past,
major industry litigation has taken one of
two patterns—action by the government
against sundry producers and their affiliated
distributor and exhibitor organizations, or
action by one or more independent exhibitors
against such alleged combinations.
LINKING OF NEW INTERESTS
REVERSAL OF PRECEDENT
Allegations in SIMPP Suit
Gist of the independent producers'
position in the $8,750,000 antitrust suit
in Detroit is sununarized in the following
allegations—claimed to be the essential
terms of agreement in the alleged conspiracy:
1. That UDT shall operate the principal
first run theatres.
2. That first runs be allocated arbitrarily
on a noncompetitive basis to UDT.
3. That UDT and Cooperative control
95 per cent of the principal subsequent
runs.
4. That after acquisition or control as
above, UDT and Cooperative pool their
licensing power and consult and collaborate
for the negotiations in the Ucensing
of pictures.
5. That Cooperative allocate the product
between its member theatres which
may be in compettition with each other
on an arbitrary and noncompetitive ba-
Significantly, the independent exhibitor
sis.
has now found a new ally and champion in
6. That separately -owned theatres be
the independent producer in court action— combined under a contract surrendering
step that was indicated in earlier tentative their right to negotiate for pictures to
and ultimately rather fruitless efforts to work Co-op.
out a system whereby the independent producer
would get his product into the hands of
7. That separately-owned theatres not
the independent exhibitor at terms favorable joining Cooperative be precluded from
to both.
enjoying access to picture licenses on an
The Detroit suit, too, fits into a pattern equal basis witth Cooperative members.
prepared by 12 to 15 years of litigation locally,
in both federal and state courts, in much of
8. That Cooperative members may not
which Cooperative has been a key figure.
Charges of "conspiracy'' and "monopoly" have
been hurled in the past, usually by some disgruntled
representing Edward Small; Benedict Boous
local exhibitor or group, with varigeaus
Productions, Inc.; Empire Pi-oductions,
film companies commonly involved as Inc., Mars Film Corporation, and Oakmont
codefendants. Most noted example in recent Pictures, Inc., all representing Hunt Stromberg,
years was perhaps the Carmen Theatre case.
and Cagney Pi-oductions, Inc.
Similar testimony has been brought up repeatedly
in arbitration cases heard here over named. Earl J. Hudson, president of UDT,
Codefendants are, besides the two groups
the past six years under the consent decree. and James F. Sharkey, described by the
The present case differs from these in an plaintiffs as general manager of Cooperative,
im.portant respect—there are no distributor though he has hitherto been officially described
by that organization as only "film
or producer codefendants. The attack is
strictly upon two theatre groups—and, in buyer," and a list of forty "Does"—representing
imknown corporations, partnerships,
fact, producers, themselves having no distributor
organizations of their own, but releasing
and individuals, who are understood to be
through various distributor companies, the specific firms making up the principal
such as United Artists, are the plaintiffs. defendant groups, though this is not stated
ill the complaint.
The case has been prepared by Robert J.
This significant reversal of all precedent is Rubin, general counsel of SIMPP, and Joseph
expected to make this case an historic one in L. Alioto of San Francisco, with A. Stewart
the industry, ranking at least equally in importance
with the government antitrust case Sweeny and Dodd. All three were formerly
Kerr of the Detroit law firm of Crawford,
brought in the New York federal courts. on the antitrust division staff in the Department
of Justice. Importance attached to the
Eleven independent producer companies,
affiliated with SIMPP, are coplaintiffs: Samuel
Goldwyn Productions, Inc.; Walt Disney timing of filing with headquarters of the
case was evident in the close coordination of
Productions, Inc.; Vanguard Films, Inc.,—representing
producer David O. Selznick; Walter troit publicist, Frank Bogart, was named to
Society in Beverly Hills. A well-kiiown De-
Wanger Pictures, Inc.; Edward Small Productions,
Inc.; Reliance Pictures, Inc., also the law firm
handle public relations in connection with
here.
individually deal with any other buying
combine nor directly with distributors.
9. That Cooperative has an option to
purchase the theatres of its members in
the event of sale, to prevent the said
theatres from being purchased by nonmember
competitors.
10. That UDT and Cooperative eliminate
competition between themselves in
negotiations with distributors.
11. That defendants agree upon prices
for pictures and determine the conditions,
and by concert of action compel
distributors to accept arbitrary and noncompetitive
prices, terms, and conditions.
12. That neither UDT nor Cooperative
date a picture licensed to one unless the
other has concluded a deal with the distributor
for the same picture.
13. That pictures which both UDT and
Cooperative license shall be played day
and date in the theatres each designates,
for the respective runs.
14. That no picture to be played day
and date by UDT and Cooperative shall
be dated by either until the other is
ready to date it for simultaneous showing.
15. That the defendants agree upon the
selection of the two features to be played
day and date in the theatres controlled
by each group.
The plaintiffs claim injury from violation
of the antitrust laws, and seek an injunction
restraining "illegal monopolistic pr.xtices."
They ask further that the defendants be restrained
from restricting in any way the licensing
of pictures in this area, and from
agreeing on the prices, terms, or conditions of
exhibition.
In a direct attack on Cooperative, they ask
that its membership contracts be declared
illegal, and the organization itself dissolved,
and any similar contracts be perpetually enjoined,
and that the present members and
officers be enjoined from any concerted activity
requiring the negotiation of a license
with any other person, film, or corporation
before a picture will be dated by any defendant
or member.
Attacking UDT, they ask that this Paramount
subsidiary be dissolved, and its entire [
group of theatres sold to independent exhibitors,
who shall have no relation to any of the
defendants whatever—a change that would
revolutionize the setup of the Detroit industry
more completely than any "divorce" proceeding
contemplated in any major area. In
this connection, it was pointed out that UDT
as a Paramount subsidiary, with specific
(Continued on page 10)
8
BOXOFFICE
: : August 28, 1948

HAPPY-GO-LUCKY HORACE
who brings you

Suit Starts 'Ball Rolling
Against Circuits and Combines
NEW YORK—The SIMPP antitrust suit
against the Cooperative Theatres of Michigan
and United Detroit Theatres will start the
legal ball rolling against large circuits and
booking combines in "tight situations," industry
lawyers predict.
Their predictions are based on statements
made by SIMPP members during the past
few days and on inside dope of contemplated
antitrust cases that will probably be filed
as a result of the Detroit action.
SIMPP has been investigating "tight situations"
throughout the country, according to
Robert J. Rubin, SIMPP attorney.
Tlie Detroit action is only the first, but
not the last action to be brought by independent
producers against theatre chains
"which have been throttling comipetition with
their illegal stranglehold on the picture market,"
said Samuel Goldwyn, a member of
SIMPP.
Goldwyn's remarks were contained In a
joint statement issued with Walt Disney, another
SIMPP member, August 26, two days
after the suit was filed.
They linked the outcome of this action
with that of the Paramount antitrust case
which will be resumed by the New York
statutory court October 13'.
They mentioned that SIMPP has given the
government all the help it could in the case
against the major companies. (SIMPP first
tried to intervene in the case and when the
New York court denied permission to intervene,
it filed a brief as friend of the court.
It argued for divorcement and against competitive
bidding).
Goldwyn and Disney also referred to reports
of a consent decree settlement for the
Paramount case and expressed the hope that
the government would not agree to any compromise
in this "fight against screen monopoly."
They promised that there will be no
compromise in the suit against Cooperative
Theatres and United Detroit.
Lawyers here predict that it will take four
or five years to settle this case, judging by
past court performances in other important
antitrust actions.
Meantime other independents and small
exhibitors will probably file actions of their
own against large circuits and combines. One
such case is now under discussion in New
York. The prospective plaintiff is a medium
sized independent exhibitor. His legal targets
would be several of the larger circuits.
If SIMPP should win its case, that would
mark the end of booking combines, lawyers
agree.
Some legal experts and exhibitor leaders,
who refused to be quoted, feel that SIMPP
has done the industry an injustice in filing
the action regardless of the merits of the
case.
They predicted that the suit will add to the
confusion and chaos already plaguing the
industry. They said that it wiU further
damage the industry's already damaged
reputation.
The way things are today, the industry
cannot afford additional antitrust suits. The
SIMPP brief mentioned the existence of more
than 60 now before the courts.
Critics of the SIMPP move said that this
case may eventually interfere with production,
because neither exhibitors nor producers
will feel free to make any move without becoming
involved in court actions.
Abram F. Myers, general counsel for Allied
States Ass'n, said the suit did not affect his
member organizations. Allied is in no way
connected with Cooperative Theatres of
Michigan.
At one time no member of an exhibitor organization
could belong to the Cooperative,
he said.
When that rule was in effect several
Allied members resigned when they joined
the Cooperative. That rule since has been
withdrawn.
He also mentioned that he, as Allied general
counsel, does not represent any booking
or buying combine. There are cases where
Allied members are associated in such combines,
but such combination is in the line of
exhibition business and not as a trade association
activity, he pointed out.
Detroit Antitrust Suit
(Continued from page 8)
reference to the basic "Paramount or Equity"
case in the New York courts has a special
position.
Basically, the plaintiffs claim that its members
are harmed to the extent that the
screens of American theatres are subject to
"illegal and restrictive combinations," resulting
in curtailment of the market for their
product. According to Gunther R. Lessing,
chairman of SIMPP's executive committee,
the suit is filed as a major step in a program
to restore competition between theatres,
and so enable the public to get a better
choice of films, and the independent producers
to get their rightful share of retm-ns
from the domestic market.
Essential background of the Detroit situation,
as summarized by the plaintiffs is that
the two plaintiffs control 90 per cent of boxoffice
receipts in the Detroit area other than
first run, and UDT itself controls 65 per cent
of first run boxoffice receipts.
Another fundamental attack is on the
much-discussed dual bill day-and-date programming
for the hierarchy of runs from
second on down. It is alleged that other
theatres, nonmembers of the defendant
groups, are compelled to conform to the same
dual bill pattern. Accordingly, it is contended,
in the 62 most important neighborhood
theatres in the Detroit area, the theatre
going public is afforded only a choice
of four programs.
In answer to this point, Earl Hudson issued
a statement that "it is sound business
to make all pictures available and schedule
the same double features at the same time
as a matter of public convenience. Under
any other system, it would be necessary for
theatregoers to cross the entire city to see a
particular show."
In turning its attention to Cooperative, the
complaint recites a history, recorded in these
columns over several years, going back to
1930. It is contended that the organization
does not admit a new member to its benefits
if his admissions is opposed by any competitor
who is a member—a situation generally
similar to that in the Associated Pi-ess case
which made history about two years back.
Distributors representing the plaintiffs tried
to meet the concentration of buying power in
Cooperative by dealing with nonmember
houses, but, it is claimed, this resulted in
Cooperative's admitting some competing theatres
by splitting product between houses.
Then:
"The allocation of product to the various
theatres is dictated to the distributors by
Cooperative, and such distributors have no
alternative except to comply therewith. By
this means competition was eliminated, first
between former nonmembers and the members
of Cooperative, and. second upon such
former nonmembers being admitted, between
competing member theatres."
It is charged that opposition by even one
member has always resulted in rejection of
an applicant for membership in Cooperative,
and that the organization restricts the resignations
of its members in order to maintain
control over film exhibition, and will not permit
resignation as long as any contracts remain
outstanding.
With regard to first runs, it is charged that
no other theatre within 65 miles may play
the same feature as a first run, during its
engagement. According to Lessing, Detroiters
who wanted to escape this restriction must
drive this distance, or to Windsor, across the
international line.
It is further charged that UDT insists upon
a right of first refusal for product of Loew's,
Warner, RKO Radio, Paramount, and United
Artists. Pointing out that some of the plaintiffs
distribute through RKO and United Artists,
it is charged that distributors of independent
product are prohibited from dealing
with the Fox Theatre, largest house in
town, operated as a first run by a 20th-Pox
subsidiary according to the plaintiffs—unless
UDT gives specific consent. Any attempts to
license pictures outside of "UDT's first run
monopoly" have been met, it is said, by reprisals
in the form of less advantageous
terms, bookings, and playing time in subsequent
runs of such pictures—thereby effectively
maintaining the first run position.
It is the contention of the plaintiffs that
this alleged conspiracy has resulted i'l forcing
down the price paid for their pictures and
the allocation of less favorable playing time
for them, since UDT and Cooperative are
charged with agreeing beforehand upon prices
and conditions, and agreeing not to compete
against each other to raise the price. It is
said that the two groups insist upon concluding
a deal on a particular picture with both
before either will date the picture—thereby
placing the distributor in a disadvantageous
position with that exhibitor group which has
yet contracted for the film. This further results,
it is said, in lengthening the actual time
between first and second runs, and decreasing
the value of the film accordingly.
Another highly important charge is that
the groups have combined to prevent distributors
from getting percentage agreements
with both United and Cooperative for the
same picture.
An interesting sideline is contributed by the
charge that, if one of the groups does not
want to buy a particular film, which is one
of a pair set for dual billing, the other group
will not date the other film until a satisfactory
substitute has been bought by the first
group to complete its day and date billing.
10 BOXOFFICE : : Augiist 28, 1948

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: August
13 COMPANIES HAVE 39 FILMS
FOR RELEASE IN SEPTEMBER
Five Done in Technicolor
Including Two Musicals;
12 Over September '47
By
FRANK LEYENDECKEB
NEW YORK—The 11
major companies,
plus Film Classics and Screen Guild, will
release 39 new features, plus four reissues,
during September, generally regarded as
the first month of the 1948-49 selling season.
This compares with only 27 new features,
including the release of "Life With
Father" for advance engagements only,
plus two reissues, during September 1947.
Of these 39 pictures, five are in Technicolor,
including the month's two big musicals,
"Luxury Liner" and "Two Guys From Texas,"
and three are in Cinecolor. Only seven of the
39 are comedy pictures while the majority of
the others are either action, mystery or
straight western features.
LINEUP BY COMPANIES
Broken down by company, the September
films will be:
COLUMBIA—"Triple Threat," with Richard
Crane and Gloria Henry, and "Walk a
Crooked Mile," starring Etennis O'Keefe.
Louis Hayward and Louise Allbritton, the
first two on the 1948-49 program. The three
final 1947-48 features, "Gentleman From Nowhere,"
starring Warner Baxter and Fay
Baker; "Black Eagle, the Story of a Horse,"
with William Bishop and Virginia Patton, and
"Singin' Spurs," an action musical with the
Hoosier Hot Shots and Kirby Grant, are also
on Columbia's September list.
EAGLE LION: "Northwest Stampede," in
Cinecolor and starring Joan Leslie, James
Craig and Jack Oakie; "The Olympic Games
of 1948," in Technicolor, and "In This Corner,"
with Scott Brady and Anabel Shaw, for
September in addition to two Edward Small
reissues, "My Son, My Son" and "International
Lady."
MGM: "Luxury Liner," in Technicolor with
George Brent, Jane Powell and Lauritz Mclchior,
and "A Southern Yankee," starring
Red Skelton, Brian EhDnlevy and Arlene Dahl.
MONOGRAM'S LINEUP
MONOGRAM and ALLIED ARTISTS:
"The Babe Ruth Story," starring William
Bendix and Claire Trevor; "The Music Man,"
with Phil Brito, Freddie Stewart and June
Preisser; "Winner Take All," a Joe Palooka
feature with Joe Kirkwood jr., William Frawley
and Elyse Knox; "The Sheriff of Medicine
Bow," starring Johnny Mack Brown and
Raymond Hatton, and "The Rangers Ride,"
with Jimmy Wakely.
PARAMOUNT: "Sorry, Wrong Number,"
the Hal Wallis prodction starring Barbara
Stanwyck, Burt Lancaster and Ann Richards,
to be released as the first of the 1948-49 pictures
and "Beyond Glory," starring Alan Ladd
and Donna Reed, which winds up the 1947-48
program.
RKO RADIO: "Good Sam," a Leo Mc-
Columbia Returns to Block Selling,
But Conditional Sales Are Out
NEW YORK—Columbia Pictures has resumed
block selling. The policy was revived
about a month or so ago as a result of the
supreme court opinion that block sales in
themselves were not illegal so long as the exhibitor
was not required to buy one picture in
order to get another. Columbia holds that
it is this conditional selling only which is
illegal.
Block selling had been halted following the
antitrust decree of December 31. 1946 in which
the three-judge statutory court linked block
selling with conditional selling and banned
both. The supreme court, however, eliminated
the block selling ban when it handed
down its opinion May 3 of this year and returned
the decree to the New York court.
Carey production starring Gary Cooper and
Ann Sheridan; "Race Street," starring George
Raft, William Bendix and Marilyn Maxwell,
and "Bodyguard," starring Lawrence Tierney
and Priscilla Lane.
REPUBLIC: "Angel in Exile," with John
Carroll, Adele Mara and Barton MacLane.
20TH CENTURY-FOX: "Luck of the Irish,"
starring Tyrone Power and Anne Baxter;
"Escape," British-made picture starring Rex
Harrison and Peggy Cummins; "The Creeper,"
a Reliance production with Eduardo Ciannelli,
June Vincent and Onslow Stevens; "The
Gay Intruders," with John Emery and Tamara
Geva, and the national release of "Forever
Amber," in Technicolor, starring Linda
Darnell, Cornel Wilde, George Sanders, Richard
Greene and Richard Haydn.
Saxon Charm," starring Robert Montgomery,
Susan Hayward and John Payne; "For the
Love of Mary," starring Deanna Durbin with
Edmond O'Brien and Don Taylor, and "An
Act of Murder," starring Fredric March, Florence
Eldridge and Edmond O'Brien.
WARNER BROS. : "Two Guys From Texas,"
in Technicolor, starring Dermis Morgan and
Jack Carson, and "Rope," first Transatlantic
Pictures release directed by Alfred Hitclicock,
in Technicolor, and starring James Stewart
with John Dall, Joan Chandler, Farley
Granger and Sir Cedric Hardwicke.
FILM CLASSICS: "Sofia," In Cinecolor,
with Gene Raymond, Sigrld Gurie, Mlscha
Columbia salesmen now try to sell
of the 1947-1948 releases as they can at one
as many
shot. The latest release schedule lists 36
features plus four action musicals and eight
Durango Kid westerns plus two features of
the 1948-1949 lineup.
Salesmen have explicit instructions that an
exhibitor may take one or two fUms only if
he so desires. While the exhibitor does not
have to take more than one film, the practice
is that he usually buys a block of pictures
to insure a steady supply of product for his
theatre.
Outside of Columbia, none of the other
distributor defendants in the antitrust suit
is introducing block selling. Single selling
is now in general practice.
Auer and Patricia Morison, and "Unknown
Island," also in Cinecolor, with Virginia Grey
and Philip Reed.
SCREEN GUILD: "The Return of Wildfire,"
with Patricia Morison, Richard Arlen
and Mary Beth Hughes, and "Jungle Goddess."
Johnston-Rank Talks
Opened in London
NEW YORK—Speculation was rife in the
motion picture industry here as to whether
Eric Johnston, MPAA head now in London
for conferences with J. Arthur Ran':, Harold
Wilson and other top British industry
UNITED ARTISTS: "The Vicious Circle,"
a W. Lee Wilder production starring Conrad executives, will be able to make modifications
in Rank's plan to give British films
Nagel; "Red River," the Howard Hawks production
starring John Wayne and Montgomery
Clift with Walter Brennan and Joanne
top billing, regardless of merit, and relegate
American films to "second features."
Dru; "Cavalcade of the Olympics," a record
Because, under the British system, theatres
of the 1936 games, and "High Fury," a Buddy
pay a peixentage of boxoffice receipts rather
Rogers-Ralph Cohn British-made production
starring Madeleine Carroll and Ian Hunter.
than a set fee for films i30 per cent for
first features and 15 per cent for second features)
this would mean a corresponding UNIVERSAL - INTERNATIONAL: "The
drop
in rentals paid for American films.
James Mulvey, president of Samuel Goldwyn
Productions, who was to have made the
trip to London as representative for the
Society of Independent Motion Picture Producers,
canceled his plane passage August
20 after SIMPP members were unanimous in
voting against his going with Jolmston. The
MPAA head gave out a statement on leaving
i
in which he said that Walter Wanger, Samuel
Goldwyn and David O. Selznick had
agreed that Mulvey should join Johnston in
the Anglo-American picture negotiations, but
that several of the United Artists producers
j
had refused to sanction the trip.
12 BOXOFFICE
:
28, 1948*

pi
i

: August
ITS 7V0 GO' ON SOFT DECREE,
MYERS WARNS AGAINST VEALS'
Allied's Counsel Opposed
To Any Type of a Consent
Agreement in Big Suit
By WALTER WALDMAN
NEW YORK—Allied States Ass'n and regional
units would fight any soft consent
decree in the Paramount case, Abram F.
Myers, general ccunsel, warned this week.
His statement, made to BOXOFFICE,
was inspired by the current crop of rumors
that the five majors and other industry
interests are trying to work out consent
decree settlements of the ten-year-old case
with the Department of Justice. Robert
L. Wright, assistant attorney general in
charge of the case, said he has heard of no
such offers.
BLASTS COMPROMISES
Myers was hostile to the idea of any consent
decree settlement. Consent decrees, he
said, are compromises that usually favor the
defendants. The 1940 consent decree gave
replies to a questionnaire sent out July 1.
The answers to the 17 questions in the document
were due July 15, but the government
gave the defendants an extension until September
15. RKO and Loew's will probably
have replies in by that date, but Warners,
National Theatres (20th-Pox) and Paramount,
which have many joint operations,
will probably require more time. Wright has
indicated that additional time will be given.
TWO LIST HOLDINGS
RKO and Paramount have already listed
their joint holdings. There were 19 for RKO
and more than 100 for Paramount.
The majors plan to contest six or seven of
the questions before the three-judge court.
They claim that several questions covering
interests, titles and stock holdings of partners
are not in their files and would require
outside investigation that should be handled
by the Department of Justice.
A National Trend?
Distributors Overhauling
Clearance in New York
NEW YORK—Distributors are overhauling
clearances in the New York area. This
is part of a national move sparked by the
supreme court decision last May upholding
the antitrust decree ban on clearance deals
covering theatres not in substantial competition
and making reasonable clearance the
order of the day.
The local situation has been unchanged for
years, with Loew's and RKO enjoying a seven
day advance over independent circuit houses
throughout the region.
The first significant break came as part of
the settlement of the antitrust case brought
by Max A. Cohen against Warners, 20th
the government nothing, he pointed out.
Century-Fox
The three-judge New York
and RKO. The settlement provided
for
statutory court
has its mandate from the supreme
day-and-date runs of Cohen's Newcourt
to
draw up a decree ending
Amsterdam Theatre with the RKO Palace
monopolistic situations,
he said. A decree that does less than
and 23rd Street.
that would be opposed by public forces as Within recent weeks Century Circuit's
well as by Allied and independent exhibitors,
Myers added.
Laurel, Long Branch: Joelson's Earl, the
Queens Village, Queens; Rugoff & Becker's
The New York court has plenty of precedent
for ordering complete divorcement, he eliminated. The Walker Theatre, Brooklyn,
Bronx, have had Lheir clearance after RKC
pointed out. He mentioned the ease of the operated by Randforce, is next on the list of
Reading Railroad. Reading's rail and coal
mine operations were divorced.
Some industry lawyers have said that reports
of government-industry negotiations for
Hughes Withdraws Suit
Over 'Red River' Episode
a new consent decree are based on misinformation
about current meetings. These
HOLLYWOOD—Approximately 30 seconds
was clipped from the running time of United
meetings, held from time to time between
Artists' "Red River" and a copyright infringement
action filed in a Dallas federal court
big five and U.S. attorneys, have to do
with provisions for proposed decrees to be
was withdrawn when Howard Hughes reached
submitted to the three judge court following
an out-of-court settlement with representatives
of Producer-Director
the October 13 hearings in New York.
The
Howard Hawks on
government's proposals covering theatres
held jointly by defendants and independent
operators will be based in part on
Hughes' charges that a sequence in "River"
was an infringement on an episode in "The
Gun-duel footage which Hughes contended
duplicated a sequence in "The Outlaw" was
snipped from the Hawks film after Hughes
had conferred with Gradwell Sears, UA president,
and Edward Small, who represented
Hawks. The latter currently is en route to
England for a 20th-Fox directorial assign-
In the Dallas action Hughes charged Hawks,
who had done some work on the story of
"The Outlaw," lifted some of the ideas therefrom
and incorporated them in "Red River."
Ohio's Governor Issues
'Youth Month' Appeal
NEW YORK — The TOA national
office
here this week released a copy of a letter from
Gov. Thomas J. Herbei-t of Ohio to all Ohio
exhibitors, asking their energetic support of
"Yuth Month" in September and calling attention
to the documentary film, "Report for
Action," financed to TOA.
houses that will be able to play product dayand-date
with RKO.
The Skouras chain also is seeking the elimination
or reduction of clearance after RKO
and Loew's.
The RKO circuit plays RKO, 20th-Pox,
Warner product. It shares a Universal split
with Loew's. Second feature product is provided
by Republic, Monogram and Film
Classics. Their product is often split. So
far the day-and-date policy has been put into
effect by the RKO and 20th-Fox distributors.
The next Warner film scheduled for the RKO
circuit is "Key Largo" in September. Warner
sales and legal executives are trying to
work out details for reduction or elimination
of clearance.
In the past once one of the majors changes
clearance, other distributors usually fall in
line.
Nothing has been decided for Loew's. The
circuit plays MGM. Paramount, Columbia,
United Artists and Eagle Lion product and
splits Universal.
There probably will be a change within the
next two weeks.
20th-Fox to Distribute
RKO in South Africa
NEW YORK—A 10-year deal giving 20th
Century-Fox exclusive distribution of RKO
product in the Union of South Africa has
been announced jointly by the companies,
Spyros Skouras and Murray Silverstorie represented
20th-Fox in the deal and Ned Depinet
and Philip Reisman RKO. The agreement
becomes effective September 1 and includes
all RKO Hollywood products and those from
their independent producers and from their
lineup of British films. RKO films named for
early South African distribution include "Notorious,"
"Sinbad the Sailor," "Fort Apache,"
"The Farmer's Daughter," "It's a Wonderful
Life," "Mr. Blandings Builds His Dream
House," "I Remember Mama," "The Bachelor
and the Bobby-Soxer," "Crossfire," "Berlin
Express," — "Good Sam" and three Disney
films "Make Mine Music," "Fun and Fancy
Free" and "Melody Time."
Boston Boycott Fails
NEW YORK—Attempts to use the boycott
weapon to keep the public away from the
Boston .showings of the British-made film,
"Hamlet," have fallen flat, according to W. A.
Scully, U-I vice-president and general sales
manager. Not only has the J. Arthur Rank
production done a fine business there, he
.said this week, but the newspaper reviewers
have been uniformly favorable.
14 BOXOFFICE :
28, 1948

: August
240 NEW THEATRES OPEN IN '48;
BOOM DESPITE HIGHER COSTS
229,447 Seats Are Added
To U.S. Capacity at a
Cost of $19,417,000
By NATHAN COHEN
Exhibitors in the United States cpeiied
240 theatres, with an estimated tiital of
129,447 seats from January 1 to July 31,
1948. according to a report made to BOX-
OPnCE by its correspondents in the 31
exchange areas.
This is an increase over openings in tlie
corresponding period a year ago, indicating
that despite the tremendous surge in the
cost of building materials theatremen who
drafted postwar plans for new theatres are
going ahead with them. In the first seven
months cf 1947. U.S. openings totaled 216
theatres, with a capacity of 122,788 seats.
THEATRES ARE SMALLER
There is one big difference between new
1947 and 1948 theatres, and that is in size.
Many exhibitors with plans for substantial
seating in their theatres are settling for
smaller houses. This year nine theatres have
been opened with a capacity of more than
1,000 seats. A year ago at this time, exhibitors
had already opened 30 theatres with
1,000 seats or more. A variety of reasons are
given for the trend. One is that most of the
theatres are going into smaller communities
where substantial seating is not required and
larger communities already are supplied with
the larger type theatre. But the big reason
is that construction costs are simply too high
for small town financing.
In March of this year theatre designers
prepared their estimates on the basis of $150
average cost per seat. The estimates now run
at about a $200 per seat cost. This does not
take in equipment, and to complete the project,
an exhibitor must figure on about $25
additional per seat to take care of seating,
projection, carpeting, and other requirements.
Nor is there any indication that construction
prices will remain at this level. One midwest
architect this week was quoted as declaring
that some building material "may soon be
priced clear out of financial reach" of many
exhibitors.
COST OF $200 PER SEAT
However, there is no sign that exhibitors
are letting up. There are more theatres mider
construction at the moment, and more projects
in the works, than at any time since the
building boom of the 1920s.
On the basis of the $200 average cost per
seat, new theatres opened this year cost approximately
$19,417,000, with an additional
$3,500,000 to $5,000,000 spent on equipment.
The building boom is present in every section
of the country with the exception of
the east, where the limited number of new
theatre openings is due to the fact that
eastern cities have been well supplied with
motion picture houses. However, eastern exhibitors
are currently spending more money
remodeling their theatres—which in many instances
is involving complete rebuilding out-
Paid Vacations, Pensions,
Placed Atop lATSE Goals
CLEVELAND — The lATSE will make a
move to introduce paid vacations up to our
weeks, retirement with pay at 60 and, in contracts
with distributors, payment of severance
pay in case of layoffs rumiing as high as 120
weeks wages. These recommendations were
included in approximately 60 resolutions presented
to delegates attending the organization's
39th biennial convention.
The vacation plan which the lATSE will
seek to have accepted on a universal basis
provides for one week vacation after six
months employment: two weeks after one
year; three weeks after 60 months: and four
weeks after 120 months of service.
On retirement, the convention adopted a
resolution which, recognizing the trend in
business to introduce retirement benefit plans,
authorized a study to investigate ways and
means by which the plan could be inaugurated.
The delegates also asked that the retirement
age be cut from 65 to 60 when members
become exempt from payment of dues.
The resolution on severance pay was referred
to President Richard Walsh. It affects
members of special department locals
and film distributors, and is designed to safeguard
against unnecessary layoffs in the production
and distribution fields. The resolution
calls for severance pay of 26 weeks pay
after an employe has been with the company
for 60 months and 52 weeks pay if he has
side and in—than those of any other section
of the country. In New England particularly
are circuit operators undertaking face-lifting
of theatres on a wholesale basis.
The big boom has been in the southeast
where there have been 59 openings since
the first of the year. There have been 48
openings in the midwest while on the west
coast in California alone exhibitors have put
28 new theatres into operation. All regions
have been given deluxe theatres. In Batavia,
N. Y., for example, a community of approximateely
18,000 population, the Mancuso interests
opened a 1,700-seat house costing $1,-
000,000—a theatre which, in addition to providing
faculties for motion pictures, was designed
to accommodate the largest traveling
stafe productions.
been with the company 120 months. In other
words, if a studio laid off an lATSE member
who had been with the company for 10 years
or more, it would be required to pay the employe
a full year's pay.
The delegates also adopted several other
resolutions aimed specifically at distributors
and special department locals. One of these
concerned the work-week in exchanges. The
resolution, which also was referred to Walsh,
calls for a 35-hour five-day week. Mondays
to Fridays, with overtime pay for Saturday
work and double time for Sundays and holidays.
In addition, a resolution referred to
Walsh provides that in exchanges where 10
or more per.sons are employed the office manager
may not fulfill duties of union classifications
.such as booking and cashiering.
On the work week principle, the lATSE
voted to go on an all out campaign to require
exhibitors to accept the six-day week.
The resolution mentioned "obstinate employers"
who are holding out for the sevenday
week for projectionists, specifically pointing
to many circuits which still require projectionists
and stagehands to work the full
week.
An unusual resolution on job swapping was
okayed. Under the procedure, any lA member
who is forced to make a move because a
change of climate is recommended for a short
period may make a voluntarj- exchange of
jobs with another lA member. Each will
maintain membership status in his original
local. This voluntary exchange may also be
made in the event a change of climate is
recommended for a member of the family.
Although delegates did not pick a site for
their next convention, Hollywood local entered
a bid for the meeting.
Variety Clubs May Seek
Film Aid for Hospital
NEW YORK—A request that motion picture
companies and circuits, as well as individual
Variety tents. underwTite a percentage
of the operating costs of the Will Rogers
hospital at Saranac Lake, N. Y., may be
made as a result of the annual midyear conference
of the Variety Clubs International, to
be held from September 16 to 19 at Washington,
D. C.
Making of the request will depend first
upon approval of a recommendation that Variety
take over the entire operation of the
ho.spital.
United Detroit Theatres spent $650,000 on
the construction of the luxurious Woods Theatre
in Grosse Point, outside of Detroit, and
added another $75,000 for equipment. The
Griffith circuit put S500,000 into a 990-seat
house in Los Alamos, N. M., and the Schine
circuit gave residents of Milford, Del., a deluxe
showcase seating 1,700. Cost estimates, however,
were not made available.
Other large theatres opened were the S500.-
000 1.000-seat Fairbourn in Springfield,
Ohio, and the $200,000 868-seat Shelby in
Shelbyville, Ky., built by the Chakeres circuit:
the 1.300-seat Vogue Theatre in Pittsburgh,
Calif., built at a cost of $500,000 by
the Blumenfeld circuit; and the $250,000 Lake
Theatre in Warsaw, Ind., erected by the
Mailers Bros.
BOXOFFICE :
28, 1948
15

FBI TEAMS U
YARD TO AVE
MURDER
COLUMBIA PICTURES
pr.
Starring
with
ARD • Dennis O'KEEf
LOUISE ALLBRITTON
CARL ESMOND
EDWARD SMALL Production
je Bruce* Directed by GORDON DOUGLAS* Produced by GRANT WH>|

pflTH SCOTUND
k SPY RING
True-to-life...
on-the-spot...
heart-in-mouth realism
...as foreign agents
stealing America's top
secrets are tracked
down!
YOUTH MONTH-SALUTING YOUNG AMERICA

:
August
'
j
Tftm^utd S(^^*f^
Small Ciiy Circuits
COME new thinking is
being done on the
subject of theatre circuits. Just before
and just after sound came in all big-time
exhibitors were hypnotized by the hope of
owning the biggest and best theatre m the
country. It was the era of film palaces,
largely set in motion by the spectacular
Roxy.
Their value as showcases was demonstrated
and for years it was generally understood
that 85 per cent of rentals for
major companies came from so-called key
cities. Recently Charles Skouras remarked
casually during a conversation that 60 per
cent of profits were coming from cities
of 25,000 or under.
About the same time a prominent New
Jersey operator put the same thought in
another way by saying: "Showcases are
aU right; they're a big help for subsequent
runs in surrounding territory, but why
own one? Let the showcases do the gambling."
Ted Gamble holds this theory. He has
been developing a very important circuit
of theatres in smaller cities. Another company
is developing a new circuit in New
Jersey and eastern Pennsylvania— all in
small towns and medium-sized cities. There
are many others.
There may be widespread developments
along these lines during the progress of the
three pending antitrust cases through the
courts.
Drive-Ins Overbuilding?
T ESS than two years after the start of
the big rush to construct drive-in theatres
a number of circuit heads are declaring
that overbuilding has set in.
Those who went in at the start made a
lot of money—so much in fact that the
stories of their profits grew as they spread.
They are still making money, but the margin
of profit is going down because the
costs are going up. Competition has begun
and builders now want something more
than a fence and a concrete block projection
room. They are landscaping, with
evergreens planted here and there, paved
driveaways, parking areas for waiting cars,
children's play areas and an increasing
number of doodads. This runs into money
in metropolitan areas, or near them.
Some circuit owners who dived into the
drive-ins to stave off competition report
they didn't stave off the competition; they
simply pushed it into another spot.
Sidney Lust of 'Washington says frankly
that he can foresee the day when there
will be a sharp tapering off in drive-ins
across the northern part of the country,
because there will not be enough customers
to go around.
Cost Problem Worse
\Jt7HEN Y. Frank Freeman of Paramount
talked about costs recently he spoke as
an authority with experience in all branches
of the business. He boiled the whole discussion
down to basic elements by saying
that production costs were up 100 per cent.
18
y JAMES M.JERAULD
distribution 85 per cent, theatre operation
65 per cent and admissions 50 per cent over
prewar levels.
At a quick glance this would seem to
be a pretty hopeless problem for all concerned.
Increased business has been the
silver lining.
Even so, the exhibitor is in an uncomfortable
position. Much of the current
falling off of revenue is due to ticket prices.
Housewives paying a dollar a pound for
meat can't take the family to the theatre
twice a week. A small town exhibitor could
price his customers right out of the theatre
by an increase at this time.
When a housewife decides she is going
to get along without everything she does
not absolutely have to have from day to
day the icebox benefits, but theatres feel
the pinch.
Some experimental price-cutting has been
done by theatres in widely separated sections.
In spots where factories have slowed
down, the results have been satisfactory
to the theatres. Patronage jumped. There
is no prospect that this move will spread,
however, because the margin between overhead
and grosses is not only slim; it's
unpredictable.
Firm for Exclusive Video
Investments Is Formed
CHICAGO—Announcement was made this
week of the organization of Television Fund,
Inc., the first open-end investment company
to specialize in securities in the field of television,
electronics and radio. The group is
headed by Chester D. Ti-ipp., president of
ConsoUdated Copper Mines, Grip Nut Co. and
chairman of Economic Ti-end Line Studies.
The Fund is registered with the securities
cormnission and shares will be available to
the public through investment dealers
shortly.
According to Ti-ipp, the Fund was conceived
as a "logical medium for participation
in the future of the television industry, which
we regard as the most dynamic growth potential
available to the American investor."
In order to keep fully posted on developments
with the field, the Fund has retained
an advisory board and a technical consultant.
This group includes George P. Adair, consulting
radio engineer and former chief engineer
for the Federal Communications Commission;
Dr. William Everitt, head of electronics
engineering at the University of Illinois;
Dr. F. E. Terman, dean of the school
of engineering at Stanford university. Consultant
wiU be Keith Higgins, former vicepresident
of the American Broadcasting Co.
The Irving Trust Co. of New York is custodian
of the Fund.
Mel Gold Is Nominated
Video Film Unit Chief
NEW YORK—Melvin L. Gold, advertising
and publicity director of National Screen
Service, has been nominated for the presidency
of National Television Film Council.
Yales Sees 75% Drop
In British Revenue
NEW YORK—The American film companies
will only take out approximately 25 per cent
in revenue from England
during 1946-47,
Herbert J. Yates, president
of Republic
Pictures, predicted this
week. He has just returned
from a nineweek
survey of the
film situation abroad.
He believes the major
companies must do
"something drastic" to
relieve the current 45
per cent British quota
situation and he favors Herbert J. Yates
stopping the shippage
of all American product if it will help ease
matters.
SOLUTION IN 10 DAYS?
"We had 'em licked the last time and if we
had held out we could have written our own
deal," Yates said. However, he believes that
Eric Johnston, now in England conferrmg
with J. Arthur Rank, Harold Wilson and
other British film leaders, may have a favorable
solution to the problem in the next ten
:
days.
Yates, who talked to the important British :
exhibitors, studio heads and the managers
of the various companies, found that the exhibitors,
except J. Arthur Rank, feel that
they can't make a profit without American
films. Ninety per cent of the British public
prefers American pictures and only likes an
occasional -British film, many of which are
"slow and draggy" and lack star names. In
Scotland, it is more difficult to sell British
pictures than it is in America, Yates said.
Rank has been urging the British government
to subsidize production because he
maintains that motion pictures are Britain's
greatest asset and wiU teach the world "the
British way of life," the British film magnate
said. Republic has no plans to produce films
in England even to use up blocked funds
which "may have less value if the British
government should cut the value of tl.e pound
in half as the French did with their money,"
Yates said. Republic, which distributed its
product through British-Lion, has no expense
of maintaining offices in England, as the
major companies do.
MAY OPEN IN PARIS
In France, where Republic can have 12 of
the 121 features to be shown in France every
year, the company might open a Paris branch,
Yates said, and sell its product to agents for
distribution in the other parts of France.
Regarding recurrent rumors that he may
sell Republic Pictures to Jacques Grinieff, to
the First National Bank of Boston or to other
interested buyers, Yates said that he had
never even met any of the reported buyers
and would not consider selling for less than
$5,000,000. "I'm having too much fun with
this company which I built up from a small
start," he said.
Republic will have approximately 50 fea
tures on its 1948-49 program, including 22
westerns. Sixteen to 20 of these will be in
Trucolor and there will also be four serials on
the new schedule, Yates said.
BOXOFFICE
:
28, 194
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I
I.
: August
"f
Success Formula for Selling
"
II
Foreign Films Without Sex
a LAST!
(Les llnfanis du Paradnf
*
,:,t. tNOHSX TITUS
In Columbus^ the World plays
importations For their values as entertainment
and art and without a
trace oF sensationalism makes the
product pay oFF at the boxoFFice.
By FRED OESTREICHER
Columbus
World, only foreign language
THE
house
in Columbus, is showing that art theatres
need not exploit sex to operate
successfully.
Opened 14 months ago, the 325-seat World
is situated on North High street near Ohio
State university and the upper middle class
suburban of Clintonville. Its conservative
policy has paid off.
Most striking contrast in selling policies
was the case of the Italian film, "Open City."
This attraction was given the sex slant in
advertising when it played its downtown first
run. The World later played the film but
without resort to such lines as "Sexiness Hollywood
seldom approaches" which had been
the theme of the first run campaign.
Norman Nadel. theatre editor of the Columbus
Citizen, in commenting on the contrast
in campaigns, said: "The downtown theatre
erred badly in advertising it, as did
theatres in other cities. Life magazine had
said 'It's violence and plain sexiness steadily
project a feeling of desperate and dangerous
struggle which Hollywood seldom approaches.'
The movie ads shortened this to 'Sexiness
Hollywood seldom approaches.' That did it.
As a result, some people came to the downtown
theatre expecting a racy movie and
were disappointed. Others, who would have
appreciated the greatness of 'Open City'
stayed away. The World, happily, is not advertising
this as a sex, or "adults only" picture,
though it is strictly adult fare. The
'adults only' tag serves only to attract every
youngster who thinks he can look 18 years
old. The World concentrated on the idea
that this is an eloquent film which has been
given enthusiastic praise by the nation's corps
of critics."
The sex campaign evoked what Nadel called
"vehement protest" from many in the city.
lUilsl
Postcards announcing forthcoming attractions
go to an extensive mailing list.
A feature is a brief resume of what the
picture is about, so patrons will Itnow
exactly what they are getting.
That is a topoff on the temper of a con-
.servative, home-loving community like Columbus
and its likes and dislikes in the matter
of film entertainment and how it is sold.
Therein lies the difference between metropolitan
centers, with large transient or polyglot
populations, and a settled American community
like the capital city of Ohio. Nativeborn
population of Columbus comprises 94
per cent of the population of the city. Last
census gave Columbus 309,000 within the city
limits. But the World draws from a radius
of 50 or more miles, all from predominantly
native-born areas.
However, there are strong ties linking native-born
Columbus residents with European
countries. Many third and fourth generation
Germans, Italians, Scandinavians and Central
Europeans have family traditions which are
evoked by foreign language films. For instance,
when the World recently played its
first German-language film since the w.ar,
"Die Fledermaus," Manager Charles Sugarman
noted many patrons he had not seen
before. He had contacted various German
singing and fraternal groups, including the
venerable Columbus Maennerchor. one of the
oldest singing societies in the city.
The World is essentially a neighborhood
theatre turned into a foreign language house.
It is conservative throughout its operation,
from the dignified front, with modest display
cases to its direct mail advertising, newspaper
ads and publicity. Sensationalism is
out, definitely.
BLUE PRINT OF OPERATION
The World is operated by the H. and S.
Theatres, with Lee Hofheimer and Al Sugarman
as co-owners. The firm also operates
three neighborhood houses—Indianola. Avondale
and Champion. Manager Sugarman, son
of Al, formerly was an assistant director at
the RKO studios in Hollywood. He came back
to Columbus six months ago. succeeding?
Charles Radow, first manager of the art
house, who resigned to become promotion
manager of the Columbus Philharmonic orchestra.
Blueprint of the World operation would include
the following points:
1. Close contact with its patronage via direct
mail, screenings for Interested groups,
critics, university and high school language
classes and foreign language clubs and societies.
2. Consistent advertising in local dailies,
with occasional ads in foreign language papers.
(The World also advertises regularly in
the Ohio State Lantern, daily issued by the
journalism department of Ohio State University.
The school daily runs regular reviews
and publicity on World attractions in
returnl.
3. Adhering to a consistent single feature
policy. (Most Columbus dowTitown and neighborhoods
have double features'!.
4. Seek to show first run films. (The World
has departed from this policy on a few oc-
ON THE COVER
Charles Sugarman, manager of the World Theatre
m Columbus, stands in front of his theatre. The dis-
Dlay case indicates the reserved manner in which
the theatre advertises its foreign-made product
The method pays off.
CZZILII3]
i g^-Tr^..
NOW
^^ TAGLIAVINI ^ //
p
\flf\}vl I IM 3 ACTS
g|
Here are two foreign-language pictures
which recently played the World. In
neither advertisement is a single phrase
used to point up the sex angle.
casions, in the case of "Open City," "Vacation
From Marriage" and in revivals like "Fantasia,"
"Christmas Carol." "Private Life of
Henry VIII" and "Mayerling." However,
these revivals have been quite popular with
World patrons.
5. Book talked-about foreign films as
quickly as possible when they are in the
magazines, being discussed on the air and
thi-ough other media. (The World has recently
arranged to have a New York booking
office obtain its films at the earlest date).
The World runs a trailer asking patrons to
leave their names and addresses for the mailing
list. Announcement cards on new attractions
are sent regularly to the mailing Ust,
which now numbers in four figures.
Recently Manager Sugarman instituted
"coke matinees." At intermission, free cola
drinks are served to patrons as they remain
seated. This innovation is proving particularly
popular in hot weather.
Adult admission is 65 cents, one cent more
than the weeknight rate at downtown first
runs and 20 cents higher than the top neighborhood
rates. Only advanced price run was
for a, revival of "Henry V" with reserved
seats at $1.80 top. This engagement, incidentally,
was not popular with World patrons.
Keeping the operating budget low is another
secret of success in a small-capacity
theatre like the World. The staff includes
one operator, two cashiers, an assistant manager
who doubles as doorman, chief usher
and general utility man, one matinee usherette
and one evening usherette and one
candy girl. A small candy stand is located
to the left of the entrance.
Presenting a variety of attractions in another
secret of success, says Manager Sugarman.
English-language film, naturally.
ar% the most widely liked but French. German,
Italian and Swiss films have met with
good support. Boxoffice record is held by
Walt Disney's "Fantasia" which ran four
weeks last winter. Standard run is two weeks.
BOXOFFICE :
28, 1948
19

Happy- Go-
Lucky Horace
says—
YOU CAN'T
BEAT
^ THE
lUCKOl
THElmsti
/
lytyrone
POWER
in the kind of role ... in the kind
of arms you want him in
C^nfine
BAXTER
with
CECIL KELLAWAY
LEE J. COBB
Directed by HENRY KO^l
3'4
BaseJ
-^8.
Every Exhibitor says -
YOU CAN'T BEAT
First Time-
First Run at
Regular Price
FOREVEf
AMBER
TECHNICOLOR

h at 20th Century-Fox . . . September is YOUTH MONTH all over America

. .
David
. .
Given
. .
Producer-Director
. . Also
. .
Producer
. . Featured
^0UcfM'^

I EXCEPTIONAL EXPLOITATION PACKAGE
^^\
n
TO PACK 'EM IN!
TWICE AS THRILLING
BECAUSE IT'S TRUE.'
thro
poekage
A Money

7V€t4i^C*tft04t
QPE>aNG OF THE 81ST CONGRESS in
January is going to see an all out assault
upon the whole excise tax system, including
the 20 per cent tax on theatre tickets.
The prospects for reduction, if not elimination
of the tax upon theatre tickets, appears
bright. Even the diehard cynics, who insisted
all during the 80th Congress that nothing
would be done along this line, expect reductions
to be enacted by the next Congress.
There is one basic reason behind this. In
the 80th Congress, the target was income
taxes, and these were reduced. While there
were public expressions in favor of lowering
excise levies, there were private agreements
among GOP leaders that this should not be
accomplished.
Not so at the present time, however.
Some powerful GOP leaders are whispering
among themselves that the excise taxes must
come down next Congress. They argue this
will make for bigger volumes of business and
production.
And publicly, they are saying this in terms
so certain, they appear willing to be bound
by these pre-election statements.
TAKE SEN. EUGENE MILLIKIN (R.,
Colo.) the powerful leader of the tax-writing
senate finance committee. He knows there'll
be no further cuts in income taxes by the
next Congress, on the basis of the present national
economic outlook.
The expenses of running the government
^CfK^
By LEE GARLIN6
are just too great. Here's what he told BOX-
OFFICE.
"We've got to pay at least $2,600,000,000 on
the public debt, and after that we'll see what
tax reductions can be made. I think we can
cut some of the excise taxes, but I don't see
income tax reduc-
much room for a general
tion."
He said he sees no reason why some of these
"irritating" levies cannot be dropped. In addition
to motion picture and legitimate theatre
tickets, the excise levies are tacked on to
cigarets, gasoline, cosmetics and a wide range
of articles.
The senator would like to get rid of the
excise tax on barber and beauty shop supplies,
he said. He is impressed by the evidence
from telegraph company statistics that the
excise levy is doing that business no good.
The senator also said the repeated efforts
to force reductions in theatre excise taxes
has carried some weight with congressmen.
But the fellow who picks up a nightclub check
may have to wait for relief, he said. The one
is the great mass medium of entertainment;
the other the luxury of the few, he said.
At present, an estimated $380,000,000 annually
is paid out in excise taxes on admissions,
including cabarets, theatres and legitimate
theatres, but the bulk of this is for
films.
On the house side, in the house ways
and means committee, where revenue wid tax
bills must originate. Chairman Harold Knutson
(R., Minn.) has long favored reductions
or elimination in theatre ticket excise taxes.
So have several members of the committee
including Rep. Bertrand Gearhart (R., Calif.).
A score or more of bills to reduce or eliminate
the tax were introduced into congress in the
past year.
The optimism, however, is tempered by one
or two uncertainties. One is the cost of the
national defense program. Another is the
cost of the general business of running the
government. And if the Republicans, assuming
they have control of congress, should
pass some legislation calling for heavy increases
in spending, the chances might become
dim. For instance, it could conceivably
come to a question of whether the nation
prefers a cut in excise taxes combined with
a hike in income taxes, or the present excise
taxes and no increase in income taxes. The
third alternative would be to add to the national
debt.
THE HOUSE SMALL BUSINESS committee
is going to give exhibitors a chance to say
if concentration in the motion picture industry
hurts them. The big days will be in
Detroit, Oct. 1 and 2, where it is reported theatre
exhibitors are expected to testify that
some practices of majors hurt them.
The big decision of the committee, under
Chairman Walter C. Ploeser (R., Mo.), is
whether to go into Hollywood on this trip.
But as the committee hits the news, motion
picture executives will be wise to remember
that the committee amounts to little in
congress. It is not among the more respected
ones. And the fact that it is waiting until before
election for this midwest trip, leaves it
open to suspicion that it has at least one eye
on the elections.
COLUMBIA PICTURES
ANNOUNCES THAT PRINTS OF THE FOLLOWING PICTURES
ARE NOW AVAILABLE IN OUR EXCHANGES FOR SCREENING
WALK A CROOKED Mfi£
s.or,n, LOUIS HAYWARD DENNIS O'KEEFE
Wirt LOUISE AILBRITTON
CARL
.,„, „„„^,„ ESMOND
An EDWARD SMALL Production
Screenpia, b, Geoige Bruce . Directed by GORDON DOUGLAS • Produced by GRANT WHYTOCK
I
BMIK EHGLE
The Story Of A Horse
Based upon the story "The Passing of Black Eagle"
by 0. HENRY
wi>/i William Bishop
• Virginia Patton
Gordon Jones • James Bell
Screenplay by Edward Huebsch and Hal Smith
Directed by ROBERT GORDON
Produced by ROBERT COHN
SINGIN' SPURS
wifh THE HOOSIER HOT SHOTS
(Hciii*, Ken, Gil and Gab*)
KIRBY GRANT • PATRICIA WHITE LEE PATRICK
MARION COLBY -RED EGNER, BILLY HILL and
THE SHAMROCK COWBOYS
Original screenplay by Barry Shipman
Directed by RAY NAZARRO
Produced by COLBERT CLARK
WARNER BAXTER ,.
THE GENTLEMAN
FROM NOWHERE
wi7h
FAY BAKER • LUIS VAN ROOTEN
CHARLES LANE • WILTON GRAFF
Original screenplay by Edward Anhalt
Directed by WILLIAM CASTLE
Produced by RUDOLPH C.FLOTHOW
24 BOXOFFICE : : August 28, 1948

United Artists to Release
18 Films Rest of 1948
NEW YORK—United Artists has set tentative
release dates on 18 pictures between now
and the end of 1948, according to Paul Lazarus
jr., executive assistant to Gradwell L.
Sears, president. The list includes three
Hopalong Cassidy westerns, two Hunt Stromberg
reissues and one "surprise exploitation
feature," to be announced later, according to
Lazarus.
The two August releases are "Pitfall," Sam
Bischoff production starring Dick Powell and
Lizabeth Scott, and "Texas, Brooklyn and
Heaven," Edward Golden production with Guy
Madison, Diana Lynn and James Dunn. The
September releases include: "The Vicious
Circle," W. Lee Wilder production with Conrad
Nagel and Fritz Kortner: "Red River,"
the Howard Hawks production starring John
Wayne and Montgomery Clift: "Urubu," the
George Breakston-Yorke Copelan exploitation
feature, and "Cavalcade of the Olympics."
Releases for October will include: "Girl
From Manhattan." Benedict Bogeaus production
starring Dorothy Lamour, Charles
Laughton and George Montgomery; "An Innocent
Affair," a James Nasser production
starring Madeleine Carroll, Fred MacMurray
and Charles "Buddy" Rogers, and "My Dear
Secretary," the Harry Popkm production
starring Laraine Day, Kirk Douglas and Keenan
Wynn, in addition to the surprise feature.
The Nove^nber releases are: "High Fury,"
the Buddy Rogers-Ralph Cohn feature starring
Madeleine Carroll with Ian Hunter, originally
released in England as "White Cradle
Inn," and the Stromberg reissues, "Lady of
Burlesque," starring Barbara Stanwyck, and
"Guest in the House," starring Anne Baxter.
The December releases will include: "Atlantis,"
the Seymour Nebenzahl production
starring Maria Montez, Jean-Pierre Aumont
and Dennis O'Keefe, and "Just William's
Luck." a British-made feature with Leslie
Bradley.
Other United Artists features now being
edited are: "The Angry God," produced by
Edward Peskay: "War Path," an Edward
Small production with George Montgomery
and Ellen Drew; "Cover Up," a James Nasser
production with William Bendix and Dennis
O'Keefe; "Mad Wednesday" and "Vendetta,"
both Howard Hughes productions, and "The
Gay Amigo" and "Senor Badman," both Cisco
Kid features produced by Philip N. Krasne.
In production are: "Blondes Up," the Mary
Pickford-Lester Cowen production starring
the Marx Brothers with Vera-Ellen and Ilona
Massey; "The Lucky Stiff," an Amusement
Enterprises production starring Dorothy Lamour.
Brian Donlevy and Claire Trevor, and
"Outpost in Morocco," a Sam Bischoff production
starring George Raft with Akim
Tamiroff.
Paromount's First Two
For 1949 Slate Set
HOLLYWOOD—Paramoimfs first two 1949
production entries, both rolling early in January,
will be "Under the Gun," Alan Ladd
starrer to be produced by Endre Bohem, and
"Dear Wife," a sequel to "Dear Ruth," which
Richard Maibaum will produce. The latter
is as yet uncast.
The studio has three In work at present
and will schedule five more for the sound
stages before the end of the year.
j
TAis announcement is not an offer to sell or a solicitation of an offer to buy any oj these
shares. The offering is made only by the Prospectus.
TELEVISION
Common Shares
FUND, INC
Copies of the Prospectus may be obtained from
tlic
undersigned or from dealers only in States in which
the undersigned or dealers are qualified to act as
dealers in securities and in which the Prospectus may
be legally distributed.
TELEVISION SHARES MANAGEMENT COMPANY
135 South LaSalle Street
Chicago 3, 111.
BOXOFFICE : : August 28, 1948 25

NEXT DORIS DAY MUSICAL — "MY DREAM IS YOURS"
MICHAEL CURTIZ PRODUCTIONS!
IJ'^fBljJi
KcE:

'
||{ Ao«tcU*t ^eftmt
J::
MOT ONLY HOLLYWOOD, but Britain too,
is feeling tlie pinch of production costs,
and, with one or two exceptions, there is a
growing tendency to scale down the budgets
of pictures to a more reasonable figure. Rightly
or wrongly the Rank organization feels
that it has expended enough on the prestige
picture. For several years, it has poured
money into productions
that must inevitably
show an operating
loss for some time
working, presumably,
on the assumption
that the resultant
publicity would pay
dividends when their
more modest feature
Sydney Box
pictures are shown.
"Caesar and Cleopatra," for example, was
damned from the start as a fmancial proposition
but when it was decided by the
critics as a colossal white elephant those
same critics failed to take into account that
for the first time in many years a British picture
had grabbed many pages of space in
U.S. newspapers and that the interest aroused
by that picture had assured at least a measure
of interest for future fUms.
Now, however, the keen wind of realism is
blowing throughout the many production
branches of the Rank tree. As things stack
up at the moment it would seem that three
prestige pictures a year will be the maximum
permitted with even those tied to a reasonable
budget. Sydney Box of Gainsborough is
producing his "Christopher Columbus" with
Predric March in the name role for less than
$2,000,000, hefty sum for Britain, it is true,
but this seems to be one picture at least that
might do big business in the U.S. Over at
Denham Two Cities is producing a film version
of H. G. WeUs' "The History of Mr. Polly"
with John Mills as Polly. Mills already has
some following in the U.S. and his fans here
can be numbered by the million. The remaining
big picture will undoubtedly be that of
David Lean whose Cineguild company is the
last of those inhabiting Knewood to remain
faithful to Rank. Powell and Pressburger
and Launder and Gilliatt having moved to
Korda. Lean's version of another H. G.
Wells book "The Passionate Friends" (retitled
for the U.S.I stars Claude Rains and
Ann Todd, both of whom should mean something
at the American boxoffice. In support
is Trevor Howard who was last seen in "Brief
Encounter" and "So Well Remembered."
APART FROM THE FILMS mentioned
above the tendency is to trim budgets to a
maximum of $600,000, a price which ensures
a reasonable return in England if the picture
is even moderately successful leaving any
overseas takings as extra profit. The economy
idea is spreading even to the salaries of production
staff and artistes. Since the new
agreement with the labor unions was signed
the senior technician is discovering that the
producer is more inclined to offer him the
minimum salary than to pay excess rates
which was the rule a year or so ago. Artistes
are also finding a hardening of the easy-going
attitude that was adopted until recently.
It has been noticeable that contract players
have been kept in idleness on occasion while
By JOHN SULLIVAN
free-lance stars are brought In but this is not
occurring so often now. The casting department
of J.A.R.O. is itself due for a pruning
shortly when one important central department
is likely to be closed down completely.
THE TWO MAIN OPPOSITION companies
appear to be adopting a similar policy to the
above. A.B.P.C.'s first picture at their rebuilt
studios at Elstree will be a Lawrence
Huntington subject provisionally titled "Man
on the Run." Huntington has a good reputation
here as a competent director of solid
"entertainment" pictures made to a sensible
budget. At their WelwjTi plant however,
A.B.P.C. have a more ambitious project on
the floor which is being produced by Victor
Skutezky, one of their contract producers.
Skutezky was responsible for "Temptation
Harbour" which starred Robert Newton and
Simone Simon and which earned not only
critical acclaim but also plenty of cash. His
present assignment is called "For Them That
Ti-espass" and is based on a best selling novel.
The Korda studios are making Uttle of
their own product which can be classed as
prestige product. Although
their studios
will be working to
capacity at last, all the
big pictures there seem
to be made by American
companies. Jean
Negulesco is working
at Shepperton on the
Maureen O'Hara-Dana
Andrews
i
picture
"Britannia Mews" and
Gregory Ratoff arrived
this week to start work
on "Autumn Violins"
with Myrna Loy.
Apart from this Alex Korda has two imits
working on small subjects and one big picture
in the shape of the Powell-Pressburger
production "Elusive Pimpernel" which stars
David Niven.
TWO NEW FILMS WERE SHOWN in London
this week, one from Rank and one from
Korda. The first was "Mr. Perrin and Mr.
Traill" which was produced by Alexander
Galperson for Two Cities and directed by
LawTence Huntington. The stars are David
Farrar, Marius Goring and Greta Gynt.
The story of this new film was written by
Hugh Walpole and deals with a boys' "public"
school (which as every American knows
means in England a private schools which is
controlled by a sadistic headmaster who
takes a delight in dominating the lives of
the members of his staff. Among the masters
is little Mr. Perrin, who is pompous but essentially
kind-hearted, a veteran of twentyone
years' service with the school. He is in
love with the school nurse who is much
younger than he. To the school, fresh from
the army, comes Mr. Traill, as assistant to
Mr. Perrin, who is admired by the boys and.
more to the point, by the nurse. Stung by
jealousy the older man tries to make things
difficult for his junior by insisting on his
seniority, but when the headmaster humiliates
him by reproving him strongly before
Mr. Traill, Mr. Perrin's mind turns and he
attacks Traill with a knife. Before he can
stab him, however, Traill falls over a cliff

. . MGM
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back, boxspring cushion, good, as it, $4.95; 350
American panelback. boxspring cushion, rebuilt,
$5 25. Plenty others. Get Chair Bulletin 15.
St.,
8.O.S. Cinema Supply Corp., 602 W. 52nd
New York 19
1,600 streamlined spring cushioned full upholstered
modern theatre chairs, like new. Keasonable
for immediate delivery. Jes.se Cole, 25G5 McClellan
Ara. Phone Valley 23445, Detroit, Mich.
Tighten loose chairs with Permastone anchor
cement. Fensln Seating Co., Chicago 5.
Used chairs, guaranteed good. Advise quantity
wanted. Photographs mailed with quotation. Fensin
Seating Co.. Chicago 5.
Theatre Chairs. 3,000. $1.50 each up. Used
spring cushioned part full upholstered back and
part insert panel back with spring edge and box
spring cushions. 1.000 veneer chairs, 800 good
backs. 500 spring cushions and hinges. Write
for prices and photographs. Immediate delivery;
advise how many you need. We export chairs
anywhere. Jesse Cole. 2565 McClellan Ave.,
Valley 23445. Dptrolt. Mich.
American and Meywood upholstered back, spring
cushions, $3 each. All chairs guaranteed. Special
prices will be offered for lots of 500 chairs.
Convenient term.s can be offered. Write, wire or
call -lack McGrath. 194fi Broadway. Alh.iny. N, Y.
Quarter of a million chairs sold by S.O.B. since
1926. Here's quality and low price. 288 Andrews
fully upholstered back, boxspring cushion, good as
Is, $4.95; 350 American panel back, boxspring
cushion, rebuilt. $5.25. Plenty others. Get
Chair Bulletin 15. New address. 8.0.8. Cinema
Supply Corp.. 602 W. e2nd St,. New York 19.
We are inst:illlng new seats In the Imperial
Theatre in Griffin and have 471 used Heywood-
Wakefield seats with leatherette backs and bottoms
for Write or wire Jack Oreshan,
sale. 8.
Griffin,
Ga.
Used chairs, good condition. 1,160 spring seat,
spring buck, mohair cover; 500 spring seats. Insert
panel back, imitation leather cover. Available
approximately September 15. Interstate Ch-cuit.
Inc.. Majestic TTieatre BIdg.. Dallas, Tex.
1.200 box cushion, theatre chairs with leather
insert back In excellent condltlnn. available after
October 15. LaPorte Theatre, LnPorte, Ind.
Theatre chatrs. projectors, screens, 16mm film,
1.000 extra cushions. Trade your veneers on
cushion chairs. Lone Star Film Co., Dallas. Tex.
Super Baroain! 2.000 American theatre chairs,
% in. veneer hacks with leatherette upholstered
insert panels and full spring cushion leatherette
bottoms. Complete with center and end standards.
These are late chairs and In excellent condition.
Will sell all or part. $3.50 ea., FOB Cleveland.
Call or write Universal TTieatre Equipment Co.,
1878 East 18th St., Cleveland. Ohio. Phones:
superior 3912. FAJrmonnt 4958.
20.000 American chairs, velour back spring
seats, like ea., all part. cushion new, $3 or Now
located in New York City, Boston, Providence,
R.I. A-1 condition guaranteed. Call, write, wire
Albany Theatre Supply Co., 1046 Broadway.
Aubany, N. Y.
Canadian Exhibitors! Advise us now of your
future chair requirements. Our warehouses near
Canadian border have thousands of choice theatre
chairs at $3 ea. when present restrictions end.
Contact Albany Theatre Supply Co., 1046 Broadway,
Albany, N. Y.
Artificial leather. All colors. 50 in. wide,
at $1 25 yd Samples on request. Commerciaienther.
116 Merrimac St., Boston. Mass.
Theatre chairs at prewar prices. Large stock,
rite for photos. Bodel^on Co., 10-38 Jackson
ve.. Lon Island Citv. N.Y.
New and used thtrttr
AIR CONDITIONING
lO.OOO'cfm, $204; 'l5.000' cfin, $240:' 20,Oorf
cfm, $276. New blowers with motors and drives,
8.500 dm. $172.50; 11,000 cfm. $229.90; 13.500
cfm, $270; 22.500 cfm, $348. Beat the heat.
Wire S.O.S. Cinema Supply Corp., 602 W. 52nd
St., New York 19.
Heavy duty blowers, ball-bearing equipped.
all
15.000 cfm to 50.000 cfm. Air washers,
sizes. Hydraulic drives, two and four speed
motor and controls. Immediate delivery. Dealere
w:mted. National Engineering and Mfg. Co., 519
Wyandotte St.. Kansas City, Mo.
Complete air conditioning equipment: variable
5 hp motor, 35,000 SFC fan; air washer, tpray
type, complete with recirculating pump; reasonable.
R'lvoffice. A-3088.
THEATRE TICKETS
Prompt service. Special printed roll tlchets.
100.000, $21.70: 10.000. $5.95: 3.000, $9.95.
E^ach change In admission price, including change
in color, $2.75 extra. Double numbering extra.
Shipping charges paid to 500 miles. Cash with
I>ept. 9, order. Kansas City Ticket Co., 1819
renrral. Kan^^'i Cltv. Mo.
CONFECTIONS
Popular brands candy 82c per box; Buster
brand peanutu, 70c; gum 6Uc. Large orders prepaid.
Universal Sound Alovie Co.. Calhoun, Ky.
biGNS
Easy Way to Paint Signs. Use letter patterns.
Avoid sloppy work and wasted time. No experience
needed for expert work. Write for free gampies.
John Rahn, B-1329, Central Ave., Chicago
il. 111. _
MORE CLASSIFIED ON INSIDE BACK COVER
FROM THE FILES OF
n CTORS EQUITY has forbidden members
to appear in sight and sound recordings
without the approval of the association . . .
Twenty-five per cent more exhibitors are
using newsreels this season than last year . . .
Sound picture producers without soundproof
studios are working between 1 and 5 o'clock
in the morning . . . William Wrigley jr. will
build a theatre on Catalina Island, which will
be open diuring the tourist season.
Over 5,000 girls are participating in the
FBO sponsored American beauty contest in
cooperation with Physical Culture magazine.
Florenz Ziegfeld is a judge . has
signed Ignace Jan Paderewski to make a
series of sound shorts.
RKO Hikes Its Advertising
On September Schedule
NEW YORK—September will see a considerable
increase in RKO's national advertising,
according to S. Barret McCormick, advertising
and publicity director. The plan
is to have two or more ads for as many
Wjltb
separate films appear simultaneously in the
weeklies. "Mourning Becomes
M
Electra" will
get full pages in Life and Look. "The Boy
Mm
With Green Hair" ads will appear in Life,
gag
Look and the Saturday Evening Post. Coverage
for "Rachel and The Stranger" will em-
Itorti
brace several magazines and color comic sections.
MlKfi
EGA Allots Greece $10,900
To Buy Film Equipment
tow
WASHINGTON—The Economic Cooperation
administration allocated $10,900 for the
purchase of film equipment for Greece. This
is the first time film equipment came under
the relief and rehabilitation program. The
lit
equipment, which is to come from the U.S.,
mail
was specified
inniiii
as follows: 115 volt generator,
a 16mm projector, a 10-slide projector, transformer,
camera, and attachments.
mIIlIi
Enterprise Chcmges Title
NEW YORK—Enterprise has changed the
title of "Wild Calendar," its MGM film now
alilltii
in production, to "Caught." It features James
Mason, Barbara Bel Geddes and Robert Ryan.
Max Opuls is directing.
"ilBltB
SELL YOUR
POPCORN
THE
MODERN
WAY ....
TAYLOR-HUNT-MELCHER COMPANY
]908 So. Vermont Ave. • Los Angeles 7, Colif.
** aiij)
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FOR YOU, TOO! WRITE.. WIRE.. OR PHONE US TODAY.
f^ac^tXMi^
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28
OUTDODH
REFRESHMENT ^
CONCESSIONAIRES
Coast tt C»>'
Now Specializing
in Refreshment
Service for
DRIVE-IN THEAT RESy
IISPORTSERVICE, Inc. mcobs broslURST
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BOXOFFICE : : August 28, 1948
fojomn
- I
v.;

CHESTER FRIEDMAN
HUGH E. FRAZE
Associate Editor
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
^or L/jouth—
During the war years, theatremen
expended themselves enthusiastically
in the industry's efforts to bring
hostilit'es to a quick and successful
conclusion. That was to be expected
because of the patriotic and national
obligations which were imposed.
During September, exhibi tors
throughout the country will participate
in National Youth month. A
comprehensive campaign has been
prepared by the national committee
and placed at the disposal of every
theatre manager. No doubt, many
additional ideas of local origin will
be added by showmen to insure the
success of this undertaking.
There is a threat today to our national
safety and, security from the
juvenile population which is far
more serious than the jeopardies of
war. That is because we cannot be
strong internally or internationally
unless our children are made to understand
and believe in the moral,
physical and mental responsibilities
of good citizenship.
Because of his natural leadership
and his Influence in the community,
the manager has been asked to play
a strategic role in promoting Youth
month. It is an important responsibility,
one that will call for plenty
of enthusiasm, resource fulness,
showmanship and patience.
Successful ideas and campaigns
developed locally should be made
available to every exhibitor so they
may be used on a wider scale. To
this end, the Showmandiser section
invites every theatreman to forward
his campaign on Youth month at
the earliest possible moment for dissemination
to other exhibitors.
A special BOXOFFICE Bonus of
$25 and a Citation of Honor will be
presented to the theatreman sending
the Showmandiser the most outstanding
campaign in conjunction
with Youth month. Single or complete
campaigns received during
September and October will also be
eligible for the regular monthly
BOXOFFICE Bonuses of $100. AU
ideas, suggestions and promotions
shouold be forwarded to BOX-
OFFICE, 9 Rockefeller Plaza, New
York 20, N. Y.
Let's hear from you!
Mermaid Queens on
Court Square
Make Big Splash for 'Mr. Peabody'
If Elmer Hecht. manager of the Park Theatre
in Tampa, doesn't watch out, his services
are going to be drafted by one of the film
companies. Hecht recently engineered the exploitation
for the southern premiere of "Mr.
Peabody and the Mermaid." His three-phase
campaign—radio, newspaper and special
ballyhoo, which he claims did not cost the
theatre one cent beyond the regular advertising
budget—attracted as much attention
as many of the world premiere campaigns
sponsored by some of the distributing companies.
Hecht's newspaper promotion centered
around a bathing beauty contest which attracted
representative entries from 12 Florida
cities in competition for the title, Florida's
Mermaid Queen.
Six local advertisers took care of the expenses,
which included two full-page ads in
the Tampa Daily Times and the prizes. The
newspaper cooperated with large feature and
art breaks in the regular news columns. Outof-town
communities which entered nominees
for the Mermaid Queen title also obtained
first hand knowledge of what was going on
to promote the film in local news columns.
Hecht tied up with Weekiwachee Spring,
located 56 miles from Tampa where the underwater
scenes of the picture were filmed.
The owners there were promoted into build-
—631—
ing a special glass water tank. The Park
manager then contrived to get permission
to display the tank on the courthouse square
in the heart of Tampa.
Weekiwachee furnished a "mermaid" who
demonstrated the art of imderwater hose
breathing plus the novelty of eating and
drinking under water.
On the square, three shows were given daily
to tremendous crowds. Explanations were
provided through a public address system
with continuous plugs for the picture dates
at the Park.
With the DaUy Times giving the stunt daily
publicity and art, including page one notices,
the rival paper, the Tribune, broke a precedent
by also covering the stunt.
Hecht broke radio publicity via two 15-
minute interviews featuring the "mermaid"
and the owner of Weekiwechee.
The competition for the Mermaid Queen
title was staged at the Park. The winner
was crowned by the mayor of Tampa. Stage
ceremonies were broadcast over WDAE. Both
exploitation stunts were covered by Associated
Press and INS with regional and national
publicity resulting. The campaign supplemented
the theatre's regular advertising
schedule, including trailers, lobby and exterior
displays, newspaper and radio announcements
and a sound truck which toured the city and
vicinity.
29

Jim Barnes
High-Powered Ballyhoo
Introduced to Huntington Park
Jim Barnes, recently transferred by Warners
from the Forum in Los Angeles to manage
the Huntington Park Theatre in Huntington
Park, initiated the local townspeople
to his particular brand of high-powered exploitation
with a hangup campaign on "Romance
on the High Seas."
Barnes made sure that regular patrons
of the theatre would be fully informed of
his playdates by having the cashier wear a
natty blouse with a small sign. Blowups of
the stars were placed around the lobby and
foyer and life preservers with title imprint
were placed in strategic spots, such as the
candy stand.
For outside ballyhoo, a jeep, appropriately
bannered with copy, and a girl in nautical
attire riding the radiator hood called attention
to the dates. Another young woman
patroled the busy thoroughfares carrying a
portable victrola on which recordings of
the song hits from the picture were played.
Banners were flown from the theatre flagpoles
carrying current copy and 50 window
cards were distributed in choice locations
about town.
A "headless" doorman walking the main
streets proved an effective ballyhoo for "The
Fuller Brush Man." A sign announced "I
Laughed My Head Off, Laughing at, etc."
The stunt attracted wide attention and provoked
many amused laughs and chuckles
from pedestrians.
On this attraction, Barnes tied up with
the local sales representative for the brush
company and arranged for the distribution
of 2,000 car and door-hangers, 3,000 pamphlets
plugging the film and Raleigh cigarets,
and 1,000 book matches.
The first 100 women attending opening
day matinee also received a free brush.
BOXOFFICE NUGGETS
In advance of showing "Abbott and Costello
Meet Frankenstein," Lou Cohen, manager
of the Poll in Hartford, ran a contest in
the Hartford Times asking readers to write,
in 25 words or less, "What would I do if I
met Frankenstein?" A cash prize went to the
winner, with runners-up receiving guest
tickets.
An usher dressed in Mexican costume, complete
with shawl and sombrero, was sent out
as a street ballyhoo by Ansel Winston, manager
of the Coliseum in New York, to advertise
his showing of "The Fugitive." The
rented costume was worn by one of the boys
with a dark complexion who made a very
realistic looking Mexican. He carried a suitcase
lettered with playdate copy.
Harold Lyon, manager of the Des Moines
Theatre in Iowa's capitol city, promoted free
plugs for "Romance on the High Seas"
through disk jockey tieups on radio station
KCBC. Platter-turners featured song hits
from the film with playdate mention.
30
As part of the campaign for "Key Largo"
at the Hippodrome in Cleveland, Manager Ed
Miller tied up with the Cooper School of Art
for a portrait drawing contest. A saving bond
was first prize, contest rating advance and
follow up stories in the local press.
A week in advance of playing a return engagement
of "National Velvet," Charles Frost,
manager of the Armview Theatre, Halifax,
N. S., dressed his usherettes in riding habits
adorned with blue satin streamers, from
shoulder to waist, lettered with playdate
copy.
To draw attention to "The Emperor Waltz,"
Charles Daniels, manager of the Paramount
in Glens Falls, N. Y., arranged for a full
window display in a neighborhood music
store, featuring the hit songs from the picture.
Records, albums and sheet music were
artistically placed around a colorful 40x60
poster imprinted with vital statistics on the
film and playdates. Both local radio stations
plugged the Crosby music for a whole
week in advance of opening and Daniels promoted
innumerable gratis announcements
from disk jockeys.
—632—
Reading Bicentennial
Keyed to Premiere
Of Triumph'
Thi-ough the combined efforts of Lester
Stallman, manager of the local Astor Theatre
and Eagle Lion exploiteers, the world
premiere of "Hollow Triumph" was made
part of the bicentennial celebration of the
city of Reading, Pa.
Premiere festivities were touched off by
Reading's mayor, John F. Davis, who officially
proclaimed "Hollow Triumph" week. Newspaper
writers and tradepaper editors in many
cities received letters from the mayor plus
BOXOFFICE Showmandiser August 28, 19 : :
a key to the city and a supply of the famed
pretzels manufactured locally.
{gm
The highlight of the premiere activities
was an in-person appearance of Holloywood
personalities who arrived at the Astor heading
a parade of floats and cars, flagged and
bannered.
To exploit the picture, 2,000 fans with announcements
were distributed at the Reading
fairgrounds, bookmarks were handed out
at public libraries and book stores, imprinted
bottle caps were attached to all deliveries
by a local milk company, restaurant
menus were imprinted, lettered sun-visors
were provided to all newsboys and cards
were placed on street lamposts throughout i
the city.
A low flying sound plane bombarded the
city with 10,000 special heralds having lucky i
numbers in one corner. The lucky numbered
circulars were redeemed at the Astor bnioh
for free theatre tickets. A half-page newspaper
co-op was promoted free in the Railway
Bulletin. Window displays occupied
choice locations.
Extensive radio promotion marked the premiere
activities. WHUM, WRAW and WEEU
concentrated a vast number of spot announcements
on the opening with special interviews
I
of the Hollywood contingent. News-
paper stories and front page art also stim-:
ulated interest In the picture opening.
Usherettes in 1902 Car
Plug 'Summer Holiday'
Two pretty usherettes, dressed in old fashioned
dusters, hats and veOs, drove through
the streets of Toledo in a 1902 car bannered
with playdate copy on "Summer Holiday"
at the Valentine Theatre. The car was promoted
at no cost by Manager Abe Ludacer. I
A contest was conducted over radio station
WTOD, inviting listeners to send in
letters describing their best "Summer Holiday."
Ten pair of passes were awarded as
prizes.
Four Kresge department stores featured
window displays of picnic supplies, with copy
slanted to "Everything for your 'Summer Holiday.'
" Accompanying signs bore theatre and
playdate information.
Page Ad for 'Mama
A full-page cooperative ad was developed
by Fred Tickell, manager of the Capitol in
Fort William, Ont., in conjunction with "I
Remember Mama." The advertisement ran
in the Daily Times Journal. The commercial
ads were built around a Hollywood gossip
column with the theatre space dominat
ing the top of the page.
^a%

SUMMER STUNTS
F. B. AUston. manager of the Center, Hartsville. S. C, got
excellent reaction plus a photo break in the Hartsville
Messenger when he had his youngster wheel this block
of ice around town as a reminder that it's cool at the
theatre all the time.
Above, flash window tieup for "On an Island With You."
promoted by Tom Leonard, manager of the State. Rhinelander,
Wis., made use of a bathing accessory tiein.
Monty Salmon, Rivoli manager in New York, gives passersby an idea of how
hot it is in various cities in the nation and emphasizes the comfortable 72-degree
temperature in the Rivoli. Figures are changed daily with board getting plenty
of attention from passersby on the street.
Below, costumes used during filming of "The Pirate" are displayed
at Kobacker's department store. Canton, Ohio, to exploit Loew
Theatre dates for Manager Harry Klotz.

Adue/dlUnja
Jill
Sixth Sense in Film Merchandising,
A Psychological Study of Selling
by BEN ADLER
Specialists count these days. As always,
there is room at the top for the best, the
most skillful, the most practical.
The hall of advertising fame includes such
inveterate third dimensional, practical leaders
as Howard Dietz, Mort Blumenstock, Si
Seadler, Charles Schlaifer, Stan Sruford,
Barrett McCormick, Maurice Bergman, Max
Youngstein, Al Zimbalist and Lou Lifton, to
mention just those whose names are most
familiar to exhibitors.
They are the pace-setters. Their efforts,
study, research and actual experience is
poured into all advertising media for motion
pictures that reaches every city, town and
hamlet. It is their responsibility to lay the
initial groundwork for reducing sales resistance
on product which the exhibitor later will
offer to his patrons.
It is almost impossible to recognize the
importance and the magnitude of this responsibility.
Without this preparatory effort,
without this groundwork, without these basic
THE contributor of this article is well known
to readers of BOXOFFICE. Adler is art
director for Warner
Theatres in New Jersey.
He is also established
as art and advertising
consultant
for several major and
independent distributors.
A previous article
by Adler, "Making
Big Ones Into Little
Ones," appeared in the
Showmandiser section
July 26, 1947. In it,
Adler gave many pointers
for theatremen on
Ben Adler
how large mats could be utilized for small
budget ads. His experience and his talent
make him a;n authority on theatre advertising.
The Showmandiser section is happy to
pass his ideas on to the readers.
selling angles, the exhibitor's selling job
would be far more difficult. True, revamping
is a necessary part of the exhibitor's
job, but that is a requisite to meet entertainment
appetites in diverse communities.
Basically, the advertising leaders in our industry
probe every single exploitable angle
and provide for the working man behind the
boxoffice a gold-mine of solid ingredients
culled from talents of production mechanics.
BROAD AID TO EXHIBITOR
These are the pressbook advertisements,
the refined product in actual art and copy
thinking in a variety of sizes and layouts.
It is noteworthy that no other industry makes
available to the retailer such a vast reservoir
of practical salesmanship. It is noteworthy
that no other industry has perfected
the functional use of third dimensional advertising
as well as the Barnum-magicians
associated with motion pictures.
Third dimensional advertising—the process
is eternal. Sales views change with the times.
You must find out what the patrons want,
give them what they want and advertise it
the way they want it. In this technique, a
sixth sense is developed. An instinctive, intuitive
method of reaching the theatre patron
through advertising and ballyhoo. Tlie
finished newspaper advertisement is the result
of such fundamental elements as good
layout, copy, type, art and lettering.
The well-designed advertisement is styled
immediately to direct all attention to itself
and in so doing seems to embrace the feel of
one, two or all of the five senses.
Illustrations which accompany this article
serve to illustrate how the senses are automatically
brought into play as the reader
looks at the advertisement.
Fir^ there is the visual sensitivity (sight)
activated in the ad for "The Search." Vision
being the most complex of all special sensitivities,
most of the readers' effort is directed
towards getting the brain thinking from solely
a visual interpretation of the sales message.
The auditory sensitivity (hearing) is brought
into play through various ingenious devices.
The ad for "Deep Waters," as an example,
calls upon the auditory sensitivity as well as
the eye for interpretation. This is achieved
by the caption, "The Sea Is a Woman-
Beautiful . . . and. Like You .
Here we find a feeling of vibration and
rhythm which the eye will pass on to the
ear. The lower portion of the advertisement
on "The Emperor's Waltz" serves as another,
more elementary illustration. This method
employs the use of musical notes, the openmouthed
expression of the characters, which
the eye will pass on to the ear in a series of
musical tones and sounds.
In the "Key Largo" ad, we see how the
cutaneous sensitivity (touch) is stimulated.
Here the responsive advertising chords are
activated by surface contact. (Bogart's hands
with Bacall's face). Although qualitative differences
exist between various pressures, pain,
cold, warmth, etc., this sense becomes involved
when the ad man succeeds in making
the observer feel that he can reach out and
touch. The prospective buyer should be placed
in the vicarious position of the ad subject
who is experiencing the sensation we are
creating by art or copy. The ticket buyer
finds himself imagining that he is Bogart.
Tire sensation is his. A scene showing two
persons dancing in embrace will automatically
invoke the cutaneous sensitivity.
AROUSING SENSE OF SMELL
Visualize for yourself an incense burner
with a wreath of smoke trailing upward in
the foreground of the advertisement illustrated
for "Atlantis."
Here we would have the necessary
elements to arouse the olfactory sensitivity
(smell). Inmiediately the eye transmits the
picture to the brain, the observer is unconsciously
awai'e of an oriental background.
The olfactory sense comes into play, stirring
memories of scents which he associates with
orientals, the odor of burning incense, perhai>s
a perfume. The olfactory sense is excited
through various other devices, flowers,
particularly those which have a distinctive
scent, culinary dishes, grassland or farm
32 —634— BOXOFFICE Showmandiser : : August 21, 1948 \\

c
backgrounds—almost any object which people
normally distinquish wholly or In part
through association with odors can provide
an ad with invisible forces which help to reduce
the sales resistance of the observer.
In similar fashion the gustatorj' sensitivity
(taste buds), most susceptible and easily approached
of the five senses,, is brought Into
play through illustrative or copy material.
This is perhaps the most difficult of the
senses to activate in the promotion of motion
pictures, although It is by no means without
its proper function. The day when exhibitors
will endeavor to include popcorn
promotion along with the more intangible
screen offerings in newspaper advertisements,
perhaps theatre advertising will have reached
its millenium.
The combination of all the above elements
provides the third dimensional in theatre advertising.
That is the factor which makes itself
most obvious at the ticket window.
To the experienced theatre manager, the
senses are consciously or unconsciously applied
in the daily routine of advertising, with
the added value of his personal knowledge
of the likes and dislikes of his audience.
THE NEWEST GIMMICK
The newest gimmick is aptly called the
"sixth sense" in advertising, an approach
which other fields have endeavored to adapt
in the promotion of their products. The
"sixth sense" embodies the extra mental approach,
the planned angle that is geared to
the susceptibilities of the great majority.
For this we look to the deepest rooted of
human emotions. Some of the most obvious
of these are frustrated love, hidden sexual
emotions, gossip, anticipation, hunger for
excitement,
the search for happiness or the
idealist's groping for Utopia.
By seeing a picture, the manager or advertiser
can more easily determine which
play of emotions will set the mind in motion.
The follow-through will consist of finding
the most soluble approach from which a
mind-seeing campaign can be developed. This
is a factor which frequently elevates a pic-
Reproductions of advertisements
on these
pages are taken directly
from press
books. Thev aooear
here in somewhat reduced
size. Their selection
was made essentially
to illustrate
salient factors in the
accompanying article.
LIONEL
BARRYMORE
KEY
LARGO
A CAST AS EXPLOSIVE AS ITS STORY.
"•""
CLAIRE
TREVOR
^THOMAS GOMEZ-JOHN RODNEY- john'huston
JERRY WAID " ''*'"^LlrCT^C-^*'^''''.l^T~"!ir^*''~~"
ture from the run-of-the-mill category to big
business.
There is hardly anything new in general
accepted advertising principles that Bamum
failed to see. He made a striking example
BOXOFFICE Showmandiser : : August 21, 1948
of this when he needed more rapid turnover
of his audiences by simply placing a sign
reading "Exit" where the crowds ganged up.
In time the public learned what the word
meant.
—635—
Advertising is common, practical sense entailing
the use of the five senses, the development
of the "sixth sense" and putting
a bit of glitter on them in newspaper ads
and other focal advertising facets.
33

IN COOPERATION WITH THE INDUSTRY'S
COMMITTEE FOR NATIONAL YOUTH MONTH
Si
BOXOFFICE Will Present
\m\\ MONTH um
$25 plus an Honor Citation
To the theatreman submitting the most outstanding campaign on
Youth month. Window displays, tieups, special promotions and ideas
in all phases of Youth month, as well as general exploitation, are
eligible for the monthly BOXOFFICE Bonuses of $100.
Address Entries:
Shoivmandiser Section
BOXOFFICE
9 Rockefeller Plaza
New York 20, N. Y.
Shadowbox on Stage
Of Plains Exploits
'Duel in Sun'
A clever campaign, devised by Roy Owens,
manager of the Plains Theatre, Roswell, N. M.,
brought extra business to the boxoffice during
the engagement of "Duel in the Sun."
Owens used teaser ads in advance of his
regular newspaper campaign which built up
in size until opening day.
All leading cafeterias and restaurants distributed
imprinted napkins carrying the theatre
dates. Some 1,650 post cards were imprinted
with special copy and a cut and
mailed to all routeholders and boxholders in
Roswell, as well as in two nearby towns.
An 18-foot shadowbox featuring the star
names in yellow, title in red and a large
orange-colored sun peeping over the horizon
was placed on the stage of the associated
Yucca Theatre one week in advance.
This was illuminated during breaks.
ALWAYS FIRST with THE BEST!
Western Pitch Helps
XoronerV in Buffalo
Bill Brereton, manager of the Lafayette in
Buffalo, "westernized" his entire campaign
for "Coroner's Creek." The theatre lobby was
the focal point with ten-gallon hats hung
from each chandelier, a stuffed horse with
full saddle gear in a dramatic setting. Staff
members wore western attire.
A stagecoach driven by cowboys galloped
through the streets with flashy baimers announcing
the playdates. Disk jockeys featured
western music with appropriate theatre
mention. Other radio promotions included
a contest over WEBR and free mentions
on sportscasters' programs and by book
reviewers who generously mentioned the theatre
dates.
The news distributor posted trucks with
banners tying in the Bantam Book tieup, and
65 taxicabs had rear signs heralding the
opening. Numerous store windows were promoted
throughout the city with special emphasis
on outdoor and sporting goods tieups.
Oregon Indian Whoopers
Exploit 'Fort Apache'
Alton Robbins, manager of the Orpheum
Theatre, Portland, Ore., provided theatre patrons
with a scalp tingling ballyhoo in connection
with "Fort Apache." Robbins arranged
for the personal apeparance, both in
front of the theatre and on the stage, of a
troupe of 25 Indians from Oregon reservations.
The warriors and their families pitched
their teepees, presented a series of ceremonial
dances in full regalia and war paint and proceeded
to tie up traffic in all directions. The
stunt rated special stories in the newspapers
and proved a strong boxoffice stimulant.
34
Sidewcdk Stencils Exploit
'Street' at Worcester
Sidewalk stencils reading " 'Street With No
Name' . . . Elm Street Theatre" did a good
preselling job for Manager Bob Portle in
Worcester, Mass. Street signs with the same
copy were placed on lamp posts along Main
street.
Window cards were placed in 25 choice
locations, 40x60s were spotted at restaurants
and dining rooms and free radio time was
promoted over station WTAG.
Portle planted stories and art with local
and out-of-town newspapers and tied up
for numerous window displays keyed to production
and publicity stills.
Esther Williams Contest
Draws 60 Bathing Beauties
Jack Engei-man, ad manager for the Sterling
Theatres in Seattle, staged a Miss Esther
Williams contest on the stage of the Palomar
in advance of the opening of "On an Island
With You." With numerous prizes offered
to winners, the contest attracted more than
60 entries. Cooperating merchants helped to
publicize the tieup with window displays.
Radio stations KRSC and KXRN gave announcements.
Fortune Teller in Lobby
For 'The Spiritualist'
James King, manager of the Dalton Theatre,
Baton Rouge, La., arranged to have
a fortune-teller predict the future of patrons
as an advance lobby stunt for "The Spiritualist."
The woman, dressed as a gypsy,
provoked plenty of comment while reading
the cards.
—636—
I
mnt son
^ for
SOME PEOPLE-
THE CROWDS NOW ENJOYING
BETTY HUTTON'S
WHILE RELAXING
HEYWOOD-WAKEFIELD Theatre CHAIRS
" "b" F° shearer" CO.
The comfort of new Heywood-Wakefield seats
in the Liberty Theatre. Seattle, was featured
in the two-column ad on the theatre pages of
the Seattle Post-Intelligencer and the Times
during a campaign stressing institutional features
of that house. The new chairs shared
top billing with the screen attraction, "Dream
Girl."
BOXOFFICE Showmandiser : : August 28, 1948 W^^,

DON'T PAY ASCAP, N. Y. ITOA
URGES EXHIBITORS OF U. S.
Milton Weisman Backs Up
Advise in 13-Page 'Sour
Grapes' Analysis
NEW YORK— Milton C. Weisman, attorney
for ITOA of New York, in the Ascap
antitrust case, urges exliibitors to stop paying
Ascap for music performing rights and
attacks TOA for advising its members to continue
such payments.
He predicts that if Ascap appeals Judge
Vincent Leibell's decision of July 19 finding
the society a combination in restraint of
trade, the appellate court will hand down a
stiffer decision. He states that ITOA plans
to appeal the decision to get damages denied
by Judge Leibell and ask for a stiffer verdict
against Ascap.
RELEASES 13-PAGE ANALYSIS
Weisman's views and announcements are
contained in a 13-page analysis on the decision
titled "A case of sour grapes" and subtitled,
"To pay or not to pay. There is no
question."
His analysis is a reply to one issued by
Herman M. Levy, general counsel TOA, and
to a membership bulletin issued by Gael Sul-
or as a way of covering up the "futility of
the TOA rate." Contract negotiations were
held against the advice of Harry Brandt,
ITOA president, who urged the TOA to fight,
he says.
'DECISION ENDS MUSIC TAX'
Weisman repeats the report that TOA will
intervene in the antitrust case to support
Ascap's stand. This has been denied by TOA.
He then sums up his reasons for urging
exhibitors not to pay. These are:
The decision puts an end to the "illegal"
music tax heretofore collected from exhibitors.
Producers will now acquire both synchronization
and performing rights simultaneously
from Ascap members in exactly the
same way that they acquire both such rights
from all other copyright proprietors. In this
connection he mentions reports that Columbia,
RKO and Eagle Lion have already started
to, or plan to start, buying performing
rights along with synchronization rights.
He predicts that RKO will get the performing
rights to all music in all of its pro-
'MudsUnging' Is Decried
By Herman M. Levy
New Haven—When informed of Milton
C. Weisman's attack on the TOA policy,
Herman M. Levy, TOA general counsel,
issued the following statement to BOX-
OFFICE:
"We shall be glad to discuss with anybody
at any time the merits of the two
positions with regard to payment to
Ascap at this time, under existing licenses,
prior to the entry of a decree by Judge
Leibell.
"The mudslinging at personalities by
Mr. Weisman, as reported from his analysis,
however, does not warrant or deserve
any comment."
ductions very soon, if it hasn't already done
so.
Weisman predicts that other producers will
follow this course. No producer who invests
millions in production of films will fail to
obtain the performing rights, in the light of
this decision, he adds.
He then attacks the TOA speculation that
the dissolution of Ascap may lead to an increased
cost of performing rights to exhibitors.
Weisman bases his criticism of his point
livan. TOA executive director, during the last
week of July. Levy and Sullivan urged TOA
members to continue Ascap payments until
and unless the court issues an injunction
ordering such payments stopped. They said on the following arguments.
payments for public performing rights for
During the Ascap trial it was brought out;
profit are required mider the federal copyright
law.
Weisman denounces the press release and
bulletins issued by Levy and Sullivan on the
decision as propaganda designed to destroy
the morale of exhibitors and confuse them
on the effect of the decision. Their stand,
he continues, is against the best interest of
the exhibition industry. It can be explained
either on the basis of ignorance of industry
conditions and the contents of the decision, NEW YORK—Unless the film industry can
raise the necessary funds for the Will Rogers
Memorial hospital at Saranac, some other
industry may have to take over the financing.
This challenge was issued by Abe Montague,
1. When a producer buys music other than
Ascap music he acquires both synchronization
and performance rights for one flat fee.
2. When a producer buys both rights he
passes them on the exhibitor without separate
charges.
3. The distributor obtains for the exhibitor
all that the traffic will bear and as much
as he can, irrespective of whether or not he
gives the exhibitor the performing rights to
mu.sic or not.
Weisman then states that the decision has
opened up a new and favorable position for
producers, distributors and exhibitors, because
for the first time since the advent
of sound, producers will not have to pay
exorbitant or monopolistically and privately
fixed prices for performing rights. They will
now be able to buy them in an open and free
market where competition among copyright
proprietors exists.
He winds up his analysis with a list of
exhibitor organizations and circuits that have
either stopped or advocate the halting of
Ascap payments.
The exhibitor groups are: Allied Theatres
of Illinois, PCCITO, North Central Allied,
Allied Independent Theatre Owners of Iowa
and Nebraska, National Allied, ITO of Ohio,
Rocky Mountain Independent Theatres, Independent
Exhibitors of New England, Allied
Theatre Owners of New Jersey and ATO
of
Indiana.
The circuits he mentions are Balaban &
Katz. Loew's, RKO and Warners.
Will Rogers Fund Drive Launched
In N. v.; Montague Urges Help
general sales manager for Columbia and officer
of the Will Rogers Corp.. to 150 industry
representatives last Tuesday. August
24. They heard his plea for financial support
at the luncheon held at the Hotel Astor
by the Drive to Save the Will Rogers Memorial
Hospital, Inc., to open its fund raising
campaign.
Montague told the assembled exhibitors and
distribution personnel that New York was
the key factor in the entire campaign; that
failure in this territory would probably mean
failure. Campaigns have been set in motion
in Boston. New Haven. Philadelphia, Albany,
Chicago, Cleveland, Cincinnati and Washington,
and they are being prepared for the
other exchange areas.
Details of the New York drive were outlined
by Jack Ellis. UA district manager.
Money will be raised through raffle book
sales. The goal calls fo rthe sale of one book
to every exchange, exhibitor and equipment
company employe in this area.
The event will be held December 15. and
the following prizes will be awarded; two
1949 automobiles, an all-expense trip for two
to Hollywood, one $1,000 bond, two $500 bonds,
five $100 bonds and season passes for 1949
to the Brooklyn Dodgers, Yankees and Giants
games.
Among the organizations that have pledged
their support were: Skouras Theatres, Brandt
Theatres, the IOTA, RKO. Paramount. Columbia.
Warners, Century Theatres, Randforce,
Local 306. lATSE, AFL. and Allied Theatre
Owners of New Jersey.
Clarence Eiseman. WB branch manager
and president of the local drive, was toastmaster.
Other speakers were: Herman Gelber,
president of Local 306, who pledged the
support of his union, and Hank Hearn, a
Charlotte exhibitor and former patient at
the hospital.
On the dais were: Eiseman. Ellis. Hearn.
Montague, E. C. Grainger. Herald Rodner,
WiUiam Scully, William F. Rodgers. Gus Eyssell,
Robert Mochrie, Herman Robbins, Edward
Morey, Charles M. Reagan and James
Grainger.
i
BOXOFFICE : : August 28, 1948
N
35

. . . H.
. . Leon
. . Harry
1
NEXT
. .
. . Charles
. . Albert
. . Maria
. .
: August
BROADWAy
xxrilliam F. Rodgers, MGM vice-president
and general sales manager, left August
24 for Toronto where he will spend a few
days conferring with Henry L. Nathanson,
head of MGM Films of Canada . . .
Ai-thur
Greenblatt, Screen Guild sales manager, has
left for the west coast to attend the last in
the series of regional sales meetings in San
Francisco . J. Bamberger, RKO sales
promotion manager, will be guest speaker at
a luncheon meeting of the Hundred Million
club at Town Hall September 9.
Mav E. Youngstein, vice-president in
charge of advertising, publicity and exploitation
for Eagle Lion, has returned from the
west coast to conduct the 31st and final Bill
Heineman sales drive meeting here August 30
M. Richey, head of MGM exhibitor
relations, left August 27 for Detroit where he
will spend three days before heading for Toronto,
Canada.
Al Horwits, eastern publicity manager for
Universal-International: Charles Simonelli,
eastern exploitation manager, and Philip
Gerard, publicist, have returned from a quick
studio visit to set details of the advance publicity
and exploitation campaigns on "You
Gotta Stay Happy" and "Family Honeymoon"
. Kalmine, president and
general manager of Warner Bros. Theatres:
W. Stewart McDonald, vice-president, and
Harry Goldberg, advertising and publicity director,
have returned from a Washington,
D. C. visit.
B. G. Krance, vice-president and general
sales manager for Film Classics, is visiting
Chicago and Pittsburgh to set up first runs
for "Sofia" and "Miraculous Journey" .
David D. Home, FC foreign sales manager,
has returned from a tour of Caribbean outlets
where he set up distribution arrangements
for the new product.
Joseph Bernhard, president of Film Classics
and Cinecolor, has planed back to Hollywood
after meetings with B. G. Kranze and
Gradwell L. Sears,
eastern executives . . .
president of United Artists, returned from
Ralph Cohn,
the west coast August 24 . . .
president of Pioneer Pictures, left August 24
for Hollywood to begin casting his two new
productions, "Kingsblood Royal," from the
Sinclair Lewis novel and "Broadway Storj,'
being written by Danton Walker, Dorothy
Kilgallen, Earl Wilson and Louis Sobol.
Douglas Fairbanks jr. and his wife sailed
on the ueen Elizabeth August 21 for England.
Also on board were Donald Crisp MGM character
actor who will visit relatives in England;
Charles Lederer screen writer and David
MacDonald British film director who re-
Filmack
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cently completed "Christopher Columbus" for
J. Arthur Rank .
Sharpe who recently
appeared in "Up in Central Park" and
"Portrait of Jennie" sailed for England on
Ruth Draper,
the America August 24 . . .
satirist, and John Battles, musical comedy
star, sailed August 26 on the Brittanic.
Ary Lima, manager of the WB Atlantic division
for Latin America, has left for his
headquarters in Rio de Janeiro, after home
office conferences with Wolfe Cohen, president
of Warner Bros. International . . . Peter
Colli, manager of the WB Caribbean division,
with headquarters in Havana and Michael
Sokol, manager in Mexico, also have returned
to their respective territories after meetings
with Cohen.
Ann Dvorak recently featured in "The
Walls of Jericho," arrived in New York for
rehearsals of "The Respectful Prostitute."
She will replace Meg Munday in the title role
September 1 at the Cort Theatre . . . Virginia
McDowall sister of Roddy, arrived in New
York to join the Marwebb Productions company
which will start a six-month tour of
university campuses in September . . . Agnes
Moorehead and her husband Jack Lee arrived
in New York to see the Broadway shows
and enjoy a holiday. Lee will join the cast
of "Command Decision" for its road tour.
James Dunn, who wound up a six week run
in "Harvey" August 28, was "guest of the
week" on the WPIX television "teen-Age
School of Charm" August 26. A trailer from
his picture. "Texas Brooklyn and Heaven,"
was televised as part of the show . . . Dinah
Shore flew to London August 26 for a twoweek
engagement at the Palladium beginning
August 30. Her husband George Montgomery
will join her early in September .
David Niven and his wife Hjordis Tersmeden
returned from England for a five-week vacation
before Niven starts on "The Elusive
Pimpernel" for Six Alexander Korda and
Samuel Goldwyn.
Neil F. Agnew who leaves Selznick Releasing
Organization September 1, was guest of
honor at a farewell dinner party given by his
associates at the Gay Nineties August 25 . . .
Phil Cowan trade press contact for United
Artists, vacationed at Lake Hopatcong . . .
Mitchell Rawson uf MGM's publicity department
returned from a vacation at Saratoga
Springs . Deesen assistant to John
J. Maloney, MGM central sales manager, returned
from a week's vacation in upstate New
York.
Jules K, Chapman, assistant general sales
manager for Film Classics, celebrated his 25th
year in distribution last week . Vincenza
Trotta, 20-year-old daughter of Vincent
Trotta, National Screen Service art director,
was married Saturday (28i in the Dutch Reformed
church of Flushing L. I., to Harold
Douglas Hall navy veteran of Roseville, Ga
After a reception at the Ti-otta home the newlyweds
left an a southern wedding trip.
Guliston Wilton Theatre Carpet
JOE HORNSTEIN has it!
Grosses on Titfall'
Big In New York
NEW YORK—Dick Powell in person and as
star of the new Capitol attraction "Pitfall"
helped send the theatre grosses to healthy
heights. Over at the Music Hall "A Date
With Judy" proved its boxoffice worth for a
third straight week, while "Easter Parade"
proved its ticket-selling power for an eighth
week. "Race Street" had an above average
opening session at the Mayfair.
(Average is 100)
Astor—The Babe Hulh Story (Mono), 5th wk 78
Capitol—Fitlall (UA), plus stage show 130
Criterion—Abbott and Costello Meet Fronkenstein
(U-I), 4th wk 89
Globe—Escape (20th-Fox), 2nd wk 40
Loews State—Easter Parade (MGM), Eth wk 102
Mayfair—Race Street (RKO) 105
Paramount—Beyond Glory (Para), plus sttfge
show, 3rd wk
Radio City Music Hall—A Date WTith Judy (MGM),
wk
90
plus stage show, 3rd 135
Rivoli—So Evil My Love (Para), 5th wk
Roxy—The Walls of Jericho (20th-Fox), plus stage
70
show, 3rd wk 98
Strand Key Largo (WB), plus stage show,
6th wk _ 85
Winter Garden ^Mr. Peobody and the Mermaid
(U-I), 2nd wk 80
"Canon City' Tops Trade
Af Philadelphia Theatres
PHILADELPHIA — "Canon City" at the
Stanton blasted its way to the top of the
heap with a gross of more than 300 per cent.
Some fine exploitation by the hard working
Eagle Lion office here, topped off by excellent
reviews in the daily papers, turned the
trick. Openings of "Mr. Blandings Builds
His Dream House," "Walls of Jericho," and
"A Foreign Affair" were below expectations.
"Abbott and Costello Meet Frankenstein"
rivaled "Canon City" for top honors.
Aldine—The Black Arrow (Col), 2nd wk 90
Arcadia—The Paradine Case (SRC) 105
Boyd—Mr. Blandings Builds His Dream House
(SRO) 110
Earle—The Fuller Brush Man (Col), 3rd wk 70
Fox—The Walls of Jericho (20th-Fox) 110
Goldman—A Foreign Aiiair (Para) 115
Karlton—Abbott and Costello Meet Frankenstein
(U-I) 190
Keith—Four Feathers (FC), Drums (FC),
reissues, 2nd wk 135
Mastbaum—The Babe Ruth Story (Mono), 2nd wk... 95
Pix—Wuthering Heights (SR), Song of My Heart
(Mono) 100
Stanley—Key Largo (WB), 4th wk 80
Stcfnton—Canon City (EL) 230
"Paradine Case' Registers 141
To Set Pace in Baltimore
BALTIMORE—Hot
weather and scattered
showers apparently had little effect on trade
at the first runs. "The Paradine Case" scored
141 at the Century to set the pace. "Mr. Peabody
and the Mermaid" at Keiths was next
best.
Century—The Paradine Case (SRO) 141
Hippodrome—Return of the Badmen (RKO),
plus stage show
IIC
Keijh's—Mr, Peabody and the Mermaid (U-I) 124
Stanley—Life With Father (WB) 115
Town—The Babe Ruth Story (Mono), 4th wk 97
Maylair—Rose of Washington Square (20th-Fox),
New—The Walls of Jericho (2ath-Fo!c')r2nd'wkZ. 99
Valencia—The Pirate (MGM), 2nd wk 108
To Delancey Management
NEW YORK—Joseph Schapiro and Morris
Goldman have signed a long term lease with
the Lanroc Operating Corp. on the 1,800-
seat New Delancey Theatre at 140 Delancey
St. Rehabilitation already has begun. Berk
& Krumbold, theatre realty specialists, closed
the deal.
36 BOXOFHCE
:
28, 1948

Artist with chintz and Chippendale...
WHEN this room says "home, sweet
home" to movie-goers, it also speaks in
praise of its creator—the man who
dressed the set so understandingly.
For his was the feeling for fabrics and
furniture that gave the set its "lived-in"
look . . . that made it so truly convey
time and place, and catch the spirit of
the actors' roles.
Whether an interior is modern or
medieval, penthouse or "poverty row,"
the set dresser's artistry makes its
atmosphere authentic.
An important contribution, this—and
one that is reflected to the full by faithful
photographic reproduction . . . unfailingly
provided by Eastman's famous
family of motion picture films.
EASTMAN KODAK COMPANY
ROCHESTER 4, N. Y.
.u
J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE CHICAGO • HOLLYWOOD • 37
i
BOXOFFICE : : August 28, 1948

. . . Harold
. . Jerome
. .
pairs for the cities in which the film is s.;hed-
uled to open first. Ed Rosenbaum and Harry
Bernstein went to Boston, William Shirley
and Milton Young to Buffalo and Jules Serkowich
and Sidzins to Cincinnati.
j
J
Along New York's Film
COME TIME next month the Rivoli Theatre
will be operated by a staff of boys
and girls. They will be the winners of an
essay contest to be held in connection with
TOA Youth Month observances, September
1-30. Candidates for the jobs should write
in 100 words or less "How I Would Run a
Movie Theatre." The letters should be sent
to Monty Salmon, managing director, between
September 1-15.
_By WALTER WALDMAN,
Writer of the best letter will be named
managing director and will receive a $25 savings
bond for his "work." Writer of the second
best letter will be named house manager:
third best, publicity director: fourth, projectionist:
fifth, head carpenter: sixth, chief of
staff, and seventh, cashier. All "employes"
will be paid. The letters will be judged by a
committee of exhibitors.
Nat Cohn of Columbia and Clarence Eiseman
of Warners are mapping a sales campaign
for the raffle books that will be sold
to raise money for the Will Rogers Memorial
hospital. Plans were annomiced at the
luncheon August 24 at the Hotel Astor. Among
those present in addition to dais guests mentioned
elsewhere in this issue were: David
A. Levey, Edward Aarons, Ed Saunders, Irving
DoUinger, Edward Lachman, George
Waldman, Wilbur Snaper and Sol Trauner.
Also present were Joseph Springer, Lou
Kutinsky, Charles Penser. Harry Brandt, Lee
Mayer, Lee Jacobi, Irving Rothenberg, Jack
Farkas, Harry La Vine, Jack Harris, Malcolm
Kingsberg, Ed Seider, Joseph Katsh, Harry
Goldberg, Sol Schwartz, Maurice MaiU'er,
Bill Sussman, H. M. Richey, J. J Thompson.
William Murphy, William A, White, Eugene
Picker, Harold Rinzler, Samuel Rinzler, Edward
Rugoff, Ralph Pielow, Julius Joelson,
Joseph Hornstein, Lou Weinberger, Morris
Lane and Myron Sattler.
Others seen were Walter Higgens, Norman
Elson, Sam Shain. Oscar A. Doob, Leo
Brecher, Martin Levine, Phil Hodes, Harry
Fellerman, Max Cohen, John Wenisch, Jack
Bowen, Charles Moses, Herb Gillis, Sej'moui
Florin, Irving Renner, Sam Rosen, Si H. Fabian,
David Weinstock, Sam Einhorn, Harry
Decker, Ray Murray, A. P. Waxman. Mort
Sunshine, Israel Zatkin, Frank Damas and
Lee Newbury.
The Walter Reade circuit has been having
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630 Nintli Are., N»w York Citr
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JENKINS &BOURGEOIS
ASTOR PICTURES COMPANY
HARWOOD & lACESON STS., DALLAS 1. TEX.
Row
tough luck with its drive-in at Woodbridge,
N. J. A cloudburst Sunday flooded the area
and U.S. highway No. 1. The ground was so
soggy that the Reade circuit was unable to
get its first drive-in into shape for a scheduled
opening August 28. This is the latest
of a series of postponements. The drive-in
was originally set to start operation by July
4, but heavy May and June rains washed out
these plans. Walter Reade jr. definitely
promises an opening by Labor day, weather
permitting . Britchey, who opened
his Star-Lite Drive-In last week, has joined
ITOA.
Nick Matsoukas has just returned from Detroit
where he set up a nimiber of concert
bookings for Sophie Bembo, Greek singer
Heller, manager of the Dyker
Theatre, Brooklyn, has won the local RKO
showmanship award for his campaign on "Mr.
Blandings Builds His Dream House."
Ted Sclavos, manager of the Riviera, Manhattan,
made the headlines when he tried to
rouse a 200-pound woman who fell asleep in
his theatre. After an unsuccessful first try,
he returned a half-hour later. She had not
moved. Sclavos called the police. The
woman was dead.
HARRISBURG
The personal appearance of Paul Henreid
and Audrey Long for the world premiere
of "Hollow Triumph" at the Senate was the
highlight of the week's activities. Henreid
made three personal appearances from the
Senate stage, addressed a club meeting, met
the press and Gov. James H. Duff, and participated
in several radio shows. Robert Sidman,
Senate manager, arranged the affairs.
The star acted as moderator of a forum on
"Teenagers and the Theatre," and appeared
on several other local radio shows. Miss
Long, whose latest film is "Adventures of Gallant
Bess," appeared with Henreid at the
various events and on the stage.
Plans are advancing for the statewide observance
of Pennsylvania week, wath many
activities scheduled locally. Among the events
in the capital city are the planned appearances
of Hollywood personalities arranged by
local exhibitors in conjunction with commonwealth
officials . . . Two nearby summer theatres
have closed. Director Charles G. Coghlan
ended the Mount Gretna Playhouse season
with "John Loves Mary," and Director
Richard North Gage rang down the curtain
at the Hi-Way Theatre, Ebensburg, and returned
here to launch the Harrisburg Community
Theatre's winter program.
Manager Sam Oilman, Loew's Regent, returned
home from Atlantic City in time to
attend the sneak preview of "A Date With
Judy," shown in connection with the regular
run of "Summer Holiday." He said never in
his 30 years of experience had he had the
audience reaction as for that preview .
Vacationers include Sam Rubin, operator, in
Cleveland: Bill McKay, maintenance man,
Cape May: Richard Jackson, porter, all of
Loew's Regent, and Ruth Starry, Senate
cashier, in Wildwood, N. J.
TOA Uni! Considers
Smith Plan Move
NEW YORK—A TOA unit, the first for
that organization, is planning to open negotiations
with 20th Centui-y-Fox for the establishment
of a regional conciliation system
similar to the one worked out with North
Central Allied.
To date action on the plan has come from
Allied units. North Central Allied set up the
system last June and put in into operation
during July. The Allied Theatre Owners of
New Jersey plans to meet with Andy W,
Smith jr., general sales manager for 20th-
Fox, within the next ten days.
National TOA officers have endorsed the
principle of conciliation. Concrete TOA action
or resolutions on the Smith system may
be taken at the Chicago convention September
25, 25, The name of the TOA unit considering
the plan is being kept under wraps
pending further action.
U-I Awards Three Prizes
In 'Tap Roots' Contest
NEW YORK—"The Creeper," 20th Century-
Fox film, will be traedshown on August 30 in
all exchange centers of the U.S. with the
exception of Buffalo, Chicago, Des Moines
and Indianapolis, where it will be screened on
August 27. It is a Reliance picture, produced
by Bernard Small and directed by Jean Yarbrough,
and features Eduardo Ciannelli, Onslow
Stevens, June Vincent and Ralph Morgan.
"The Luck of the Irish," starring Tyrone
Power and Anne Baxter, will be tradeshown on
August 31 in all trade centers with the exception
of Boston and Seattle, where it will be
screened on August 27, and Des Moines, Indianapolis
and Buffalo, where it wUl be
shown on September 2.
State Censor Board Urged
On Jersey Legislature
TRENTON—Assemblyman Stephen J. Bator.
Essex County Republican, has introduced
a bill to create a New Jersey board of
censorship as a means of curtailing juvenile
delinquency. The board, to have seven members
and a $7,500 executive director, would
decree what kinds of films children under
18 years of age could see. Exhibitors who
admitted children under 18 would be fined
$25, and parents who falsified the ages of
their children, $50.
The board would consist of a welfare director,
an educator, a child psychologist, a
clergyman, a member of the PTA and two
others. An appropriation of $10,000 is asked.
Columbia Promotion Men
Discuss 'Carmen' Plans
NEW YORK—Columbia's field exploitation
staff from east of the Rockies met at
the home office August 24 to discuss promotion
plans for "The Loves of Carmen"
with Arthur A. Schmidt, advertising and pub'
licity director. After the meeting they left in
38 BOXOFFICE :: August 28, 1948 ');,.

. . Loretta
. . Leonard
. . Auditor
. .
George Crouch Named
Payette Successor
WASHINGTON — The appointment of
George A. Crouch as zone manager for War-
Theatres in the Washington
territoi-y was
announced here this
week by Harry Kalmine,
president and
general manager of
the Warner circuit, at
a meeting of the company's
New York and
Washington e x e c u -
lives. Formerly chief
booker and assistant
to the late John J.
Payette, Crouch succeeds
him, and will George A. Crouch
have jurisdiction over
45 theatres in the District of Columbia, Maryland,
Virginia, West Virginia and Pennsylvania.
Entering the motion picture business in
1908, Crouch became booker for Warners after
1923 when the latter merged with the Stanley
Co. of America. When the company's Washington
circuit was expanded into Maryland
and Virginia, he was made chief booker and
assistant to Payette, the job he is now leaving.
Warner executives from New York who
were present at the meeting included Stewart
McDonald, treasurer; Rudolph Weiss, chief of
the real estate department; Frank Marshall,
chief of the buying department, and Harry
Goldberg, head of the advertising department.
Crouch, upon taking his new position, announced
several changes in duties of his
staff. Frank LaFalce, director of advertising
and publicity, will take on supervision of the
Warner and Metropolitan Theatres. Louis F.
Ribnitzki has been named as film buyer and
George Werner was appointed head booker.
James W. Root will be assistant feature
booker as well as short subject booker, and
Charles Grimes will assume the supervision
of the Stanley Theatre in Baltimore as well
as the theatres in the Virginia district. Harry
E. Lohmeyer will retain the district managership
of the Washington neighborhood
houses, while Nat Glasser continues as district
manager of theatres in the Maryland
district.
City College Expanding
Courses on Pictures
NEW YORK—City college will expand its
institute of film techniques to full daytime
status this fall, according to Dr. Harry N.
Wright, college president. For the first time
since its inception in 1941, it will conduct
courses which may be credited toward a
bachelor's degree in either the school of liberal
arts and sciences or the school of education.
Daytime courses will cover motion picture
history, the documentary film as an educational
tool, production fundamentals, photography,
script writing and editing and a
film workshop. Hans Richter, institute director,
has been promoted to assistant professor.
The specialized evening courses which
are open to the general public will be continued.
WASHINGTON
Tack Fruchtman, Mervell M. Dean and Robert
Wigginton opened their new Park Theatre
in Lexington Park. Md. The John
O'Learys of 20th Century-Fox are sending
cards from their vacation sixit. Lake Charg
o g g a goggmanchuaggogoggchaubunagungamaugg,
Webster, Mass. ilf you can say it all
in one breath, you're good!) . Lou
Lichtenstein was in at 20th-Fox.
Ridley Green is planning to open his new
Mecca in Chase City. Va., September 15. He
now runs pictures in a tent there
Cursi of Dominion Theatres has
. . . Rina
returned
from a vacation .
Gordon reports
that his sister, Helen Matelson, of Los Angeles
is the mother of a baby daughter.
Grace Fisher, former owner of the Maryland
and Embassy theatres, in Cumberland,
now owns a dress shop there . . . Max Joice
of Paramount planned an invitational tradeshowing
of "Miss Tatlock's Millions" at Loew's
Palace September 8 . . . "Sealed Verdict" will
be tradeshown on September 3 in the Paramount
screening room.
Filmrow vacationists: Anne Griffm. who
went home to Minneapolis; Marion Bowen,
two weeks in Daytona Beach; Agnes Turner
Mrs. George Nathan,
and Emily Watts . . .
wife of the NSS manager, has returned from
a visit at Providence, R. I. Daughter Frances
is at a summer camp.
Warner Theatres: Peggy Andrews, contact
department, will marry Jimmy Watts in the
spring . Keith has joined the
contact staff and will take over Virginia
Fenner's duties when Virginia joins her family
in Detroit . . . Vacationers are Jean Calvert
who is taking the second week of a split
vacation; Jonas Bernheimer. Warner Bldg.
superintendent, who is taking a motor tour
with his brother Louis; George Larkin who
is seeing New York and Canada: Seymour
Stone, auditor, who is touring the northeastern
states.
Joe Walsh reports he is buying and booking
for the Potomac Drive-In at Cumberland.
Joan Leslie Asks Court
To Reverse State Ruling
WASHINGTON—Screen star Joan Leslie
last week asked the supreme court to reverse
a California supreme court ruling upholding
a Warner Brothers' suit against her
for breach of contract.
In a petition for a review of the case by the
high tribunal, Miss Leslie declared that the'
1947 California law barring minors from
breaking motion picture contracts is unconstitutional.
Paramount to Tradeshow
'Verdict/ 'Millions'
NEW YORK—Paramount will tradeshow
"Sealed Verdict," starring Ray Milland and
Florence Marly, in the RKO projection room
Septemt>er 3, according to Charles M. Reagan,
vice-president in charge of distribution.
"The Tatlock Millions." starring Wanda
Hendrix, John Lund, Barry Fitzgerald and
Monty Wooley, will be tradeshowai at the
Normandie Theatre September 8.
Air Giveaway Status
Still Is Uncertain
WASHINGTON—The giveaway radio show
bugaboo which has had varied repercussions
in the televl.sion and motion picture fields,
maintained its headline importance during
the past week.
The FCC's proposed restrictions against
these programs received a severe setback from
two powerful sources which claimed that the
new rules are based on a section of the
federal communications act which is no
longer valid.
Don Petty, general-counsel for the National
A.ss'n of Broadcasters, declared that
the section involved has been repealed. In
a statement made at the eleventh NAB district
meeting in Minneapolis, Petty expressed
the opinion that any action taken should be
a matter for the Department of Justice,
rather than the FCC.
Petty's views were supported later by Frank
T. Bow, counsel for the Harness committee
of the house now investigating the FCC. Bowe
wrote Wayne Coy, commission chairman, asking
if the FCC "still plans to proceed .
and under what authority."
Petty announced that NAB would file a
brief on the subject with the commission.
His complete statement follows:
"On Aug. 5, 1948, the FCC issued its proposed
rules and regulations relating to lotteries
and gift enterprises on radio programs
based on section 316 of the communications
act of 1934, as amended, a criminal provision.
Some months ago Congress repealed section
316, effective September 1, 1948. and the
substance of that section was incorporated
in section 1304 of the U.S. criminal code.
Thus, after September 1, there will be no
section in the communications act relating
to lotteries for the FCC to administer. It is
clear, therefore, that the Department of Justice
is the appropriate agency to enforce
compliance with the lottery statute."
Eastman Kodak Ups Barr
ROCHESTER—William E. Barr has been
made assistant general manager of Eastman
Kodak Co.'s sensitized goods sales division.
it is disclosed by ihe general sales manager
James E. McGhee. Barr will continue as
manager of the industrial photographic sales
division, a post he has held since its inception
in 1945.
WB Promotes Komheiser
NEW YORK—Harold Kornheiser has been
promoted to the post of art manager of Warner
Bros., it is disclosed by Mort Blumenstock,
vice-president in charge of advertising
and publicity. Everett Walsh, director of
the home office art department, has resigned,
effective September 10. to free-lance.
"Voice of Theatre Speakers"
JOE HORNSTEIN has them!
Features — Westerns
Serials — Comedies
KAY FILM EXCHANGES
912 Third St., N. W.
I
BOXOFFICE : : August 28, 1948
39

. . Painting
. .
. . . Louis
. . . New
. . . Ludwig
. . . Percy
. . Catherine
. . Edmund
. . Grace
. . Lester
. . Paul
i!ii!tiiii;f
NEWARK
\XTiliiam J. Schell, formerly connected with
the Lincoln, Kearny, has taken over management
of the Roosevelt, Union City, replacing
Frank Holler . . . Holler has gone over
to the Central, Jersey City, to fill the post
held by the late manager, Harry Pollack .
Esther Hahn is new cashier at the Hudson,
The Hudson has been having
Kearny . . .
good luck with midweek vacation shows for
children . of the front and lobby
is completed.
Abe Zemel, manager of the Luxor, and his
wife spent a month at Atlantic City ... A
new radio and television station WVNJ-FM
is scheduled to open in the fall . . . Reports
from television station WATV indicate that
short subjects are pretty well opening up,
with a list of 700 reels, including comedies,
soon available.
Mrs. M. Norton, cashier at the Beacon.
East Orange, returned from Pennsylvania
Pennell and Ralph Shannon, operators,
vacationed at the Jersey shore . . .
Norman Montgomery, manager, will leave
September 9 for Lake Hopatcong . . . William
Kane, manager of the Hollywood, East
Orange, vacationed at Cape Cod, Mass. . .
Assistant Joseph Mikus jr. visited in Rhode
Back of those Inviting
MfVt-ti Theatre Marquees
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Island . . . Sidney Bratter, manager of the
Castle, Irvington, returned from a vacation
assistant at the Castle is Morris
Mankowitz, who worked as usher at Warners
Roosevelt before the war.
Clark Forrest, manager of the Pix Newsreel
in Orange, says a good string of product
has upped an otherwise dull summer business.
"The Iron Man" and the Jack London
film starring Michael O'Shea have had recent
showings at the Pix . Feldman,
son of the manager of the Strand, has
been attending Syracuse university where he
has nearly completed his course . . . Thomas
Cantillo. manager of the Cameo. South
Orange, has returned from vacation . . .
a
Salvatore Costa. Cameo assistant, plans a
vacation at Atlantic City over Labor day.
.
By public request, since "Shoe Shine" was
featured, the Cameo, South Orange, has been
playing foreign films based on Italian operas
every other Wednesday during the summer.
Six of the films already have been shown
and one other will complete the series . . .
Harry Collover and William Primmer, operators
at the Maplewood Theatre. Maplewood,
vacationed at the shore Thiele,
cashier, spent ten days at the Jersey shore
Tietz. usher, returned from a
southern trip during which he visited friends
in North Carolina.
Sturgis Perry, manager of the Maplewood,
has been playing such foreign films as "Redhead."
"Pagliacci." "Mill on the Floss," "Midnight
Sonata," "Nicholas Nickelby" and "The
Barber of Seville" every other week. While
results have not been uniformly good they
have warranted enough response to continue
the policy indefinitely . . . Jules Krumgold,
owner of the Ampere. East Orange, spent
two weeks in Augusta. Me. . Sobelson,
manager, vacationed during late August.
jssmffl
tiWB
lifliioi
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liflW
ffiLtwer
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Before you buy, get the facts on new
DeVRY IN-CAR SPEAKERS.
The Hawthorne installed a new candy stand
Everett, electrician, retui-ned from
a vacation . Casson. cashier,
returned from Montreal . Monroe
of WNJR was master of ceremonies at the
first Red Feather contest night of awards
at Loew's State August 18. The contest is
running for six weeks with winners competing
for grand prizes. Models from the Arthur
Murray dancing school were featured on the
stage. As the contest took place during the
run of "Easter Parade," held over a second i!
week, very little exploitation was done in behalf
of the picture.
liiiiiji.
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Chas. Prutzmcm Absolved
In U-I Stockholder Suit
NEW YORK—Charles D. Prutzman. vicepresident
and general counsel of Universal-
International, has been absolved of the
charges of improper stock transactions
brought against him and four other U-I
executives by a minority stockholder, Stephen
Truncale. The other U-I executives charged
with having violated the securities and exchange
act of 1934 are Nate J. Blumberg, J.
Cheever Cowdin. William A. Scully and Clifford
Work.
Federal Judge Harold R. Medina, in U.S.
district court, dismissed the suit against
Prutzman on the motion of defendants' counsel,
who are now scheduling motions for dismi.s.sal
of charges against the other four U-I
executives.
40 BOXOFFICE ; : August 28, 1948

I
. . . The
. . The
. . Beattie
. . "Duel
. . Fabian's
. .
SPG Will Continue
Defy of Taft Law
NEW YORK—The Screen Publicists
Guild
has voted 125 to 44 not to sign the noncommunist
affidavits required by the Taft-Hartley
law.
The vote was taken Monday night on the
question: "Shall we continue the present
policy of noncompliance?" There is speculation
that the home offices may refuse to
enter into collective bargaining negotiations
with the union because of this stand. Early
this summer United Artists refused to deal
with SOPEG, the white collar workers union,
when union officials failed to comply with
the law. The dispute is now before the NLRB.
Current SPG contracts with most home offices
will expire September 27 and letters
have been sent to management asking that
contract negotiations get underway.
The union plans to ask for a 25 per cent
increase to meet cost of living boosts: two
weeks severance pay for each week of employment;
double severance pay for layoffs
due to economic reasons: demand that the
companies must prove financial difficulties
if laying off help: ban against shifting work
of discharged employes to remaining workers,
and three weeks vacation for workers
with three or more years experience.
The local regional office of the NLRB has
cancelled "until further date" a shop election
set for last Friday

. . and
: August
Johnston Errs; No Split
In SIMPP, Lessing Says
HOLLYWOOD—Vigorous denial of a remark
by Eric Johnston, president of the Motion
Picture Ass'n of America, that a "split"
in the ranlcs of the Society of Independent
Motion Picture Producers led to the decision
not to send James Mulvey to London with
Johnston was forthcoming from Gunther
Lessing, chairman of the SIMPP's executive
committee.
At the same time another SIMPP member,
Walt Disney Productions, lodged a strong
protest with George Marshall, U.S. secreUry
of state, against terms of a pending French-
American agreement prescribing limitations
on the importation of U.S. films into France.
FULL AGREEMENT ON MULVEY
Lessing in an official statement on behalf
of the society denied rumors of a "split" and
would warrant dollar expense necessary for
declared "the action of the society in deciding
not to send James Mulvey to London
dubbing into the French language . . . Thus
this purported agreement . . . will also prove
with Eric Johnston was imanimously adopted
very unsatisfactory to the French motion picture-going
public because they will be sent
at a meeting of members . unanimously
reaffirmed ..." The SIMPP official charged
not the best films from the American output
that since that decision was reached the organization's
members "have been bombarded
but only a numerical selection based on the
possession of permits."
with phone calls from important motion picture
interests in New York in an unsuccess-
Disney urged that the secretary of state
give "full consideration to our position and
ful attempt to drive a wedge Into the membership
... to change its position and create
that of all independent producers" before the
French-American negotiations are finalized.
discord."
The SIMPP, Lessing added, "continues to
support the British tax settlement agreement RKO 2nd Quarter Profit
worked out last March by Mulvey and Johnston,
and Mulvey still retains authority . . .
One-Fifth That of '47
to conclude and make any
NEW YORK—Radio Keith Orpheum Corp.
necessary revisions
and subsidiary companies report a consolidated
net profit of $556,536, after taxes and
therein."
Lessing's denial of a "split" within SIMPP
all other charges, for the second quarter of
ranks was corrobrated by Producer Samuel
1948. This is equivalent to approximately 14
Goldwyn, of whose company Mulvey is
cents per share on the 3,899,914 shares of
president. Goldwyn asserted Johnston's understanding
in this respect "is completely
common stock outstanding at the end of the
incorrect.
There is nothing that even faintly
resembles a split among the members of the
society. On the contrary there is complete
unity among us as evidenced by the unanimous
action of the membership at two meetings
last week when this matter was discussed."
CALLS FRENCH PLAN UNFAIR
Johnston arrived in London August 21 from
New York to meet with English representatives
of American film companies on the
British film quota. It had been reported
earlier that Mulvey would accompany him.
Meantime, as spokesman for Walt Disney
Productions, President Roy Disney termed the
proposed revisions in the French-American
film agreement "very unfair," calling the action
"highly discriminatory and unfair to us
and others in the industry similarly situated."
The new agreement would revise the Blum-
Byrnes accord of 1946 by increasing the exhibition
quota in France for native pictures
from four to five weeks out of every 13-week
period and limiting to 110 the number of
Hollywood features to be dubbed in France
every year.
Disney, in his missive to Secretary Marshall,
charged that:
"Neither we nor others of like status were
advised or consulted. The arbitrary quota
reported as having been agreed to accords
practically all of the meager benefits provided
in this agreement to the so-called major
companies and only a few crumbs to independents
and less powerful elements in the
business. These independents are a very
important group in the film industry and are
creators of many of the finest motion pictures
America produces.
"This agreement," Disney continued,
"equally divides the over-all quota of 110 pictures
among 10 companies, not based on
merit or quality of production but on arbitrary
numbering. It . . . thus freezes out independent
elements and smaller producers or
makes them completely dependent on those
who were so favored with permits."
Such a situation, Disney contended, wiU
"no doubt lead to black-market peddling of
permits by some of the 'favored 10,' many of
whom do not have much, if any, product that
quarter. This is less than one-fifth of the
consolidated net profit of $2,836,663, after
taxes and all other charges, for the second
quarter of 1947, which was equivalent to approximately
73 cents per share on the 3,899,-
914 shares of common stock outstanding at
the end of such quarter.
Consolidated net profit for the first half of
1948 was $1,901,863, after taxes and all other
charges, equivalent to approximately 49 cents
per share on the 3,899,914 shares of common
outstanding at the end of the first half. This
compares with a consolidated net profit for
the first half of 1947 of $5,107,347, after
taxes and all other charges (including profit
of $1,605,852 on sale of capital assets, before
taxes) and is equivalent to approximately
$1.31 per share on the 3,899,914 shares of common
stock outstanding June 8, 1947.
The board of directors of Radlo-Keith-
Orpheum has declared a dividend of 15 cents
per share on the common stock, payable October
1, 1948, to holders of record at the
close of business September 15.
20th-Fox Appoints Myers
NEW YORK—Peter Myers is the new manager
of the 20th Century-Pox Toronto exchange,
Andy W. Smith jr., general sales
manager, has announced. He succeeds Harry
J. Bailey, resigned. Myers, 32, was formerly
branch manager for Eagle Lion and Monogram
in Canada.
20thTox FCC Appeal
For Review Denied
WASHINGTON—A petition for review of
an earlier denial by FCC of the 20th Century-
Fox application for a television construction
permit was denied this week in an order
signed by T. J. Slowie, secretary.
Twentieth-Fox requested a reversal of FCC's
decision of July 23 on the grounds that a petition
filed by Paramount Television Productions
requesting leave to amend was granted
under similar circumstances, and that accordingly
Fox requests for leave to amend should
similarly be granted.
The 20th-Fox petition wanted to amend its
July 13 petition for a television construction
permit so as to show the proposed use on an
auxiliary studio at Oakland, CaUf. Opposition
petitions were filed on August 2 by TV California,
August 6 by CBS and on August 11 by
Krow, Inc.
The FCC denial was based on facts that
20th-Fox petition to amend was not filed imtil
July 13 some ten days after the hearing in
proceedings had closed, that good cause was
not shown why petition had not been filed at
earlier date, and that a grant of instance
petition for review would not be conducive to
orderly administration nor the rights of other
parties in the proceedings.
Three U.S. Films, 1 British
Honored by Review Board
NEW YORK—Three American films and
one British-made picture have been given
selected features rating by the National
Board of Review in the weekly guide to
selected pictures. The American pictures are:
"Embraceable You" (WBi, "One Touch of
Venus" (U-I> and "A Southern Yankee"
(MGM) and the British-made is "Code of
Scotland Yard," released by Republic.
Short subjects given special mention are:
"Athletic Varieties," "Sport's Golden Age"
and "Winter Storage" (RKOi, "Call of the
Canyon" (U-Ii, "Mighty Mouse in Witch's
Cat" and "The Riddle of Rhodesia" (20th-
Foxi and "Popular Science J 7-6" (Para).
September Is Designated
As 20th-Fox Lucky Month
NEW YORK—Twentieth Century-Fox has
designated September as "Lucky Month" to
help exploit several forthcoming releases.
Special campaigns will be put on for: "The
Luck of the Irish," "Escape," "Forever Amber"
(which is being released at popular
prices), "The Walls of Jericho" and "That
Lady in Ermine."
The company is sending out a special press
book to supplement those prepared for each C''
,., "Till
film.
Kittner Elected to TBA
NEW YORK—Robert E. Kittner. executive:
vice-president of the American Broadcasting
Co.. has been elected a member of the board of
directors of the Television Broadcasters Ass'n,
according to J. R. Poppele, president of TBA.
Kittner, whose term as a director of TBA will
run until the annual meeting of the associa'
tion in January 1949. has held the post of
ABC executive vice-president since Nov. 16,
1946, having previously served as a vice-presl
dent of the network since Sept. 15, 1944
42 BOXOFHCE :
28, 19
Kit
i

'
I tors
I
pients
;
banquet,
: August
eal
Centuj.
M orild
Mapttj.
yOLLYWOOD
/•
NEWS AND VIEWS OF THE PRODUCTION CENTER
(Hollywood Office—Suite 219 at 6404 Hollywood Blvd.: Ivan Spear. Western Manager)
Two Producer Groups
Join on AFM Talks
HOLLYWOOD—Departing from the custom
of previous years when negotiations were
conducted separately, drafting of a new contract
with the American Federation of Musicians
will be handled on a joint basis by the
film colony's two independent filmmaker organizations—the
Society of Independent Motion
Picture Producers and the Independent
Motion Picture Producers Ass'n. The AFM
pact expires August 31.
Parleys will get imder way here upon completion
of current contract huddles in New
York between James Petrillo, AFM topper,
and representatives of the major producers.
Petrillo has appointed a three-man negotiating
group comprising J, W. Gillette, C. L.
Bagley and Spike Wallace to represent the
AFM in the sessions with the independents.
Local 755, studio plasterers, one of a quintet
of backlot unions which recently negotiated
a new working agreement with the majors,
was the first to ratify the new contract. The
new ticket, running through August 1953, was
unanimously approved at a membership session
and the local's business agents were
empowered to continue negotiations on a
similar agreement with the SIMPP and the
IMPPA. Ratification is pending by four
other crafts—teamsters, electrical workers, laborers
and building service employes.
Debated points in a projected new working
agreement for the Screen Directors Guild
were discussed at a session between major
producer representatives and SDG negotiators
in an effort to clarify clauses relating
to layoffs, editing supervision, advertising
credits and second-unit direction. The proposed
new pact is scheduled for submission
to the SDG membership for ratification.
t The Society of Motion Picture Art Direcwill
stage its annual banquet September
14 at the Beverly Hills hotel, where William
Cameron Menzies, veteran production designer,
will be given an honorary membership
for his screen achievements. Pi'evious reciof
the tribute have included Wilfred
Buckland, Esdras Hartley and, at last year's
Director Mitchell Leisen.
RKO Producer to Para
HOLLYWOOD—Winding up a two-year
term as a producer at RKO, Richard Berger
joins Paramount on a long-term ticket in the
same capacity. His first assignment has not
been announced. Berger made four pictures
for RKO, his last being a Shirley Temple
starrer, "Baltimore Escapade."
BOXOFFICE :
28, 1948
New Management of RKO
Grants Release to Nichols
HOLLYWOOD—Another holdover from the
Floyd Odlum-N. Peter Rathvon regime at
HK.O departed when the new management
under supervision of Howard Hughes granted
DudUy Nichols a release fiom his four-pictuie
writer-director commitment. Nichols
will devote full time to his duties with Independent
Artists, which he foimed in assoc.ation
with Rosalind Russell and Frederick
Brisson.
Radio Network Signs
Imppro Tele Film
HOLLYWOOD—Local video production
activity received a shot In the arm when the
Columbia Broadcasting Co. inked a contract
whereby the Imppro Corp., headed by Paul
Harrison, Herb Strock and Harlan Thompson,
will supply the radio-television network with
a series of 13 video short subjects based on
the Eddie Ace airshow\ Shooting at the Nassour
studios. Imppro already has completed
the first in the group and will launch production
immediately on the remaining 12.
Tele-Features, newly organized video unit
headed by Sam Coslow and George Frank,
booked songstress Lina Romay to topline its
first in a projected series of television musicals.
The 20-minute subjects will be filmed
in 35mm and reduced to 16mm, with Coslow
writing original scores for the proposed 26-
week series.
Jerry Fairbanks launched production on a
new series of commercial films in color for
the Hawaiian Pineapple Co. Ann Doran and
Frank Wilcox have the leads and Alice Brown
and Genevieve Callahan, San Francisco home
economists, will be technical advisers.
Production got under way by Martin Murray
on a batch of 18 musical shorts for
video and 16mm distribution, with Fred
Brune directing under supervision of Murray
and his partner, Harry Revel. Hollywood
night spots are being featured, and Gene
Austin, Benito Moreno and Mary Martel are
among those slated to appear in the tunefilms.
Two Video Firms Merge
HOLLYWOOD—Merger of Television Productions,
Inc.. with Cascade Pictures, video
and commercial film unit, has been completed,
with the new firm to operate as Cascade
Pictures. Charles Brown, former head
of Television Productions, becomes a vicepresident
in the expanded unit, with Bernard
Carr of Cascade remaining as president.
Universal Files Suit
On Home Film Renter
HOLLYWOOD — Copyright
infringement
was charged by Universal Pictures Co., In;.,
.n a complaint filed in U.S. district court
against Donald Reed, operator of the Bsverly
Hills Motion Picture club. Universal alleges
that Reed has illegal possession of 41 Universal
pictures which he has been circulating
thiough his home film rental business. An
injunction, accounting of profits and damages
are sought and the 41 films have been
seized by a U.S. marshall on order of Judge
Ben Harrison.
Universal-International was the plaintiff
m another court action, this one against
• Deanna Durbin, actress under contract to
the studio. The superior court suit seeks recovery
of more than $78,000, which U-I contends
is owned by Miss Durbin as a result of
a dispute over funds paid to the actress while
:-he was on a leave two years ago.
Producer Sam Bischoff and
United Artists.
author Jay Dratler were named defendants
.n a federal court action brought by Arthur
J. Fitzpatrick, former Beverly Hills policeman,
who charges that a character in Bischoff's
new UA release, "Pitfall," was patterned
after him. Contending the portrayal
holds him up to contempt and ridicule, Fitzpatrick
seeks damages of $300,000.
Fidelity Will Film Sex
Features in 18 Months
HOLLYWOOD—With release through Republic
already secured for his initial picture.
Howard Welsch has formed Fidelity Pictures
Corp. to turn out six films during the next
18 months. Associated with Welsch, who is
president, are Robert Peters, New York stage
producer, vice-president: Woodrow Irwin,
secretary, and Greg Bautzer, counsel.
Welsch arranged a Republic release some
weeks ago for "Montana Belle." George Brent
starrer which will be Fidelity's first. Distribution
plans for the remaining five have not
been set.
Expand 2 Rental Studios
HOLLYWOOD—Expansion activities are
going forward at two rental studios. Edward
Nassour has completed construction of the
fourth new sound stage on his lot and has
begun building a commissary, while at General
Service James Nasser kicked off a
modernization program calling for new projection
rooms, a gymnasium, air conditioning,
landscaping and enlarging of the wardrobe,
props and other departments.
m

On
'
_
I
M.IOT many weeks ago this space toyed
P^
with the idea that possibly the motion
pi^lui-e industry, like the nation 'way
back m 1932, has nothing to fear but fear
itself, giving credit, of course, to FDR for
that since-proven-sound analysis of America's
economic woes. Such possibility was
posed because of a particularly pessimistic
perspective displayed by Eric Johnston, president
of the MPAA. Johnston, it will be recalled,
opined at a press conference during
a visit to Hollywood that the picture business
is going to get a lot worse before it gets
better—offering, among other reasons for
that prediction, the fact that the foreign
market for American celluloid has virtually
vanished, and that theatremen in the U.S.
itself are confronted with constantly-increasing
competition from other entertainment
forms such as television, night baseball, auto
racing and the like.
Now comes word from the bailiwick of
David O. Selznick to establish that there is
still confidence in the ancient axiom that
"there is nothing wrong with the motion picture
industry that a few good pictures canno.
cure"; and in the less-widely accepted "nothing-to-fear-but-fear"
theory.
Speaking for the Selznick organization,
Daniel T. O'Shea, president of Vanguard
Films, made it known that DOS's next production
venture, "The Greatest Show on
Earth," is being shaped up as "what promises
to be the most expensive picture ever
made in Hollywood."
That covers a lot of territory, particularly
when one considers that an earlier Selznick
offering, "Gone With the Wind," was well up
into the astronomically-budgeted class, as
was his superwestern, "Duel in the Sun."
O'Shea reminded, in connection with
"GWTW," that DOS's decision to unlimber
the bankroll for his new project is in line
with the same policy of opulence he adopted
in filming the Margaret Mitchell novel
produced at a time when the industry also
was deep in a boxoffice slump.
Selznick, it was insisted by O'Shea, "won't
compromise his decision about pictures because
of the panic of others."
That, at least, is one step in the right direction.
A few more—and from persons of
comparably high industry status as that enjoyed
by DOS—could prove all that is necessary
to get production, distribution and exhibition
out of their current doldrums.
From the Universal-International praisery.
Frank McCarthy Signed
As Darryl Zanuck Aide
HOLLYWOOD—Executives at 20th Century-Fox
were advised by cable from Darryl
F. Zanuck, production chief now touring Europe,
that he had signed Frank McCarthy
as his executive aide. McCarthy will report
to the Westwood studio January 1. McCarthy,
former executive aide to Byron Price
when the latter was Eric Johnston's representative
in Hollywood, has been in charge
of Motion Picture Ass'n of America activities
presided ever by John Joseph—who is to the
loreiront among filmdom's gadgeteers
ccmes now a bit of statuary. Finished in a
jaundice-yellow, it is the figurine of a shapely
wench, the base of which is inscribed,
One Touch of Venus," which, as one and
sundry know, is the title of an upcoming
U-I opus.
Had the sculptor—spare the mark—made
the inscription read "One Touch of Venice"
the error would have been entirely understandable.
The object d'art is exactly of the
same variety with which the suckers are rewarded
when they successfully toss baseballs
ct milk bottles on the amusement pier of
that community—Venice, Calif., that is.
Those cinema critics who maintain that
the trouble with modern-day movies is that
they don't move should take a quick glance
at the advance synopsis for a Columbia cliffhanger,
"Congo B-U." In this 15-episode
serial, "Congo Bill" successfully escapes:
An attack by masked villains; a dynamite
explosion; a huge rock tossed down at him
by unfriendly African natives; quicksand;
a trap that throws him into a pit with a
panther; another trap that hangs him by his
heels while bad men shoot at him; a tortuie
chamber with revolving knife blades; an
attack by natives with poisoned arrows; another
dynamite explosion; a duel with knives;
and the menace of a maddened gorilla.
And without mussing a single hair of Title
roler Don McGuire's well-trimmed coiffeur.
KEEPING-UP-WITH-THE-JONESES DEFT.
Screen Guild Productions Division
Big, fat old 20th Century-Fox bought a
new property called "Fire," while Robert L.
Lippert Productions acquired "Three Alarm
Fire."
Monogram isn't taking the 45 per cent British
film quota sitting down. In a counteroffensive,
the studio announces it will send
Producer Jan Grippo and the Bowery Boys
to England film "The Bowery Boys Invade
London."
Twentieth Century-Fox and Washington
stand accused oi both bad timing and woeful
lack of cooperation. Darryl F. Zanuck's
"The Iron Curtain" was released in May,
and it wasn't until August that the house
committee on un-American activities got
around to launching its investigation into
the alleged Russian spy ring operating in
these United States.
in Europe, headquartering in Paris, for the
last year or more,
At the studio he will take over executive
cuties previously handled by Lyman Munson,
who is now in charge of the company's London
studios.
Zanuck is expected back in Hollywood early
next month.
Seattle Liberty Improved
SEATTLE—The Liberty Theatre here has
installed a new type seat and made other
general improvements.
'Tap Roots' Premieres;
Proceeds to Charity
HOLLYWOOD—"Tap Roots," the Walter
Wanger production for Universal-International
release, was given a benefit premiere
in San Francisco August 24 with proceeds
into a charity fund supervised by the San
Francisco Call-Bulletin. On hand for the
opening were Hollywood players incluning
Chill Wills, Susan Hayward, Boris Karolff,
Julie London, Richard Long and Shelley Winters.
i
i
Educational, civic and film leaders were on
the guest list when "California's Golden Beginning,"
official film in commemoration of
the state's centennial celebration, was premlired
August 27 at Hollywood high school, j
The Cinecolor subject was produced by the j
California centennial commission with Grant
Leenhouts of the Motion Picture Producers I
Ass'n as supervisor, and was directed by Cecil
B. DeMille and William H. Coleman. Prints
are being made available for noncommercial
showings in state and parochial schools, serv-
ice clubs, historical societies, women's organ- I
izations and similar groups.
;
Edward Arnold to Open
Birmingham, Ala., Drive
HOLL"YWOOD—Edward Arnold, executive
vice-president of the industry's permanent
charities committee, is attempting to adjust
upcoming film commitments so that he can
indulge in a bit of extracurricular charitable
work. Arnold has besn invited to make the
"kickoff" speech in Birmingham, Ala., next
October, launching all major Community
Chest drives in the southern states.
In appreciation of their successful efforts
to raise the local $10,000,000 quota for the
United Jewish relief fund. Producer Samuel
Goldwyn was host to campaign workers at
a concert at the Philharmonic auditorium by
Artur Rubenstein, Joseph Szigeti and Lotte
Lehman. Goldwyn, UJRF director for the
Los Angeles area, presented the trio of artists
with scrolls on behalf of the fund.
First Schary MGM Film
To Be 'The Intruders'
HOLLYWOOD—First picture to get the
green light at Metro under supervision of
Dore Schary as executive vice-president in
charge of production will be "The Intruders,"
story of an innocent Negro saved from lynching
by a boy and an elderly spinster, both
white.
Clarence Brown will produce and direct!
from the novel by William Faulkner, withf
Claude Jarman jr. cast as the boy.
Bob Hope to Be Recognized
At DAV Ball September 20
i
HOLLYWOOD — Bob Hope will have to
make room on his already crowded shelf for i
t
another award when, as the highlight of the I
Disabled American Veterans' benefit ball f
September 20, the Paramount comedian will I
be cited "in recognition of his continued work
for hospitalized servicemen. " hand to
present the tribute will be Gen. Jonathan M.j u
Wainwright, new national DVA head.
V
44 BOXOFFICE :
: August 28, 194«'{

M
Artist with chintz and Chippendale. ••
WHEN this room says "home, sweet
home" to movie-goers, it also speaks in
praise of its creator—the man who
dressed the set so understandingly.
For his was the feeling for fabrics and
furniture that gave the set its "lived-in"
look . . . that made it so truly convey
time and place, and catch the spirit of
the actors' roles.
Whether an interior is modern or
medieval, penthouse or "poverty row,"
the set dresser's artistry makes its
atmosphere authentic.
An important contribution, this—and
one that is reflected to the full by faithful
photographic reproduction . . . unfailingly
provided by Eastman's famous
family of motion picture films.
EASTMAN KODAK COMPANY
ROCHESTER 4, N. Y.
J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE . CHICAGO • HOLLYWOOD
2t,|{H
BOXOFFICE :: August 28, 1948 45

"
STUDIO PERSONNEUTIES
Barnstormers
Monogram
Western stars lOHNNY MACK BROWN and JIMMY
WAKELY, and their leading ladies, VIRGINIA BLL-
MONT and CHRISTINE LARSON, were guests ot
honor at the annual sheriifs world champions.up
rodeo at the Los Angeles Coliseum.
Republic
ROY ROGERS trained out lor New York where
he will begin an eight-week personal appearance
lour with his own rodeo He will be accompanied
on the tour by his wile DALE EVANS and the westem
musical group, TOY WILLING and the RIDERS
OF THE PURPLE SAGE,
Briefies
Columbia
Two upcoming shorts in the Laugh Tours series,
starring Vera Vague and produced and directed
by Ralph Staub, will be titled "Love on cm Iceberg"
and "Hi, Ho, Juneau,"
Paramount
Aithur Hammerstein, retired Broadway producer,
checked in to confer with Producer Jerry Fairbanks
'
regarding the upcoming Unusual Occupations short
---
which will leature Hammerstein':
Warners
Producer Gordon HoUmgshead wound up shooting
on the Technicolor one-reeler, "Dr. Stanton,"
life story of the famous harness champion, HaTry
Hoyt directed.
Cleffers
Columbia
ALEXANDER LASZLO was commissioned to wri»f
the score tor "Song ol India," Albert S, Rogell';
production which stars Sabu, Gail Russell and Turhar
Compose
director fc
Paramount
Victor Young was assigned
"The Streets of Laredo,"
United Artists
MICHEL MICHELET was pacted by Produ
I'el Bischoff to compose the musical scort
George Rait starrer, "Outpost m Morocco
Loanouts
20th-Fox
LIONEL BARRYMORE was borrowed from Metro
for the role of a sea captain in "Down to the Sea
m Ships," He joins a cast headed by Richard Widmark,
Dan Stockwell and Gene Lockhart under the
direction of Henry Hathaway, Louis Lighten is the
producer.
Warners
From 20th-Fox comes LEE J, COBB for a top supporting
role in the Danny Kaye starrer, "Happy
Times,"
HARRY SEYMOUR, veteran film and stage actor,
was borrowed from 20th-Fox for the "Somewhere
in the City cast
"
Meggers
Metro
VINCENTE MINNELLI drew the megging assignment
on Pandro S, Berman's production ol the Flaubert
classic, "Madame Bovary,"
Monogram
RAY TAYLOR was selected to direct 'Gunning
Justice," upcoming Johnny Mack Brown starrer.
Republic
PHIL FORD'S option was renewed for another
year and the director was assigned to the upcoming,
untitled Allan "Rocky" Lane western which
Gordon Kcry is producing.
United Artists
MARK ROBSON was signed lor the directorial post
on Screenplay's "Champion," Stanley Kramer's production
of a Ring Lordner original,
Warners
Director RICHARD BARE was pacted for another
year.
Options
Columbia
DENNIS O'KEEFE was set to star in "Dark Page,"
on Edward Small production adapted from Samuel
Fuller's
novel,
Brazilian Actor PAUL MONTE was signed to a
for
long-term contract and slated lor a top supportir.g
rolo in Horizon Pictures' "Rough Sketch," which will
star Jenniter Jones and John Gar.ield under John
Huston's direction,.
loinina "The Crime Doc'or's Diary" cast, headed
by Warner Baxter, was STEPHEN DUNNE,
STANLEY "STASH" CLEMENTS will portray a
rowdy tough kid in "Mr, Solt Touch," Veteran
character actresses BEULAH BONDI and CLAhA
Li.ANDICK were signed lor key comedy roles.
CLAYTON, RICHARD DUMAS, ROGER McGEE and
NELSON KING.
Added to the cast of "Sand," the Robert Bossier
production, is RUTH CLIFFORD, Mark Stevens and
Coleen Grey are the topUners,
United Artists
Pacted for a featured character role in the Samuel
Bischoff production of ""Outpost in Morocco"' was
E.tNO VEREBES.
Warners
GLADYS GEORGE v/as pacted by Michael Curtiz
Productions lor a top supporting role in "Flamingo
Hood," the Joan Crawford stcTrrer,
Joining the cast of the Gary Cooper starrer, "The
Fountamhead," was JONATHAN HALE, who will poriray
a top supporting role, FRANK WILCOX joined
the cost in a supporting role,
Eagle jle Lion
Set lor the cast ol "Reign of Terror," Walter
LENNIE BREMEN was signed for a heavy role in
Wangers French Revolution lilm, were JESS BAR-
'Happy Times," BARBARA BATES was handed the
ingenue lead in the Danny Kaye starrer. Into the
KER and GEORGETTE WINDSOR, Robert Cummings,
cast go FRED KELSEY, LEO WHITE and PHILO Mc-
Arlene Dahl and Richard Hart ore tophned.
CULLOUGH lor character roles.
Independent
RAY MONTGOMERY was assigned to a supporting
"Somewhere
role in Anthony VeiUer's production of in the City," tophned by Viveca Lmdfors, Ed-
MARGUERITE CHAPMAN has been inked lor the
top femme role m Glenn McCarthy Productions
"The Green Promise "" Juveniles set for supporting mond O'Brien. Virginia Mayo, Dane Clark and Gordon
MacRce, HARRY WOODS and ERNEST ANDERroles
included NATALIE WOOD, TED DONALDSON,
CONNIE MARSHALL and BOBBY
SON were added to the cast,
ELLIS,
The starring roles m Albert RogelFs "'Shadow DOUGLAS KENNEY was inked for an important
cf Time" were handed to ALEXANDER KNOX and role in "Montana," action drama starring Errol
Flynn and Alexis Smith.
DD.ilS NOLAN. Rogell doubles as producer-director
filmed in ddventure yarn which is being the
for the
Canadian Rockies.
Metro
Scripters
ELIZABETH TAYLOR has been inked for the feminine
lead in Arthur Homblow's production, Con-
Independent
'
spirator " based on an original story by Hemphrey Producer Z, Wayne Grillin signed ROBERT RILEY
CRUTCHER to do the screenplay lor "Key to the
Slater.
WALLACE BEERY checked in to begin preparation City," which Grillin recently purchased Irom Author
for his next ijicture, ^"Big Harpe," which
Al Beich
star Mariorie is GottTried Reinhardt produ
ing.
GINGER HATRICK, gra'nddaughter of E. B Hotrick.
head ol "News of the Day," makes her screen debut
in Mervyn LeRoy's "Little Women,"
Into "The Borkleys of Broadway" cast goes WIL-
SON WOOD m a supporting role. Fred Astaire and
Ginger Rogers topline the company.
Monogram
A supporting spot in "Joe Palooka in the Big
Fighf is set for GREG McCLURE. GEORGE FISHEl
.
radio commentator, will play the role ol a bea"uly
contest announcer, LYLE TALBOT, IAN MacDON-
ALD and TAYLOR HOLMES were set tor supporting
roles New castings included PAUL SCARDON,
DEWEY ROBINSON, JACK ROPER, LOU LUBIN,
GEO"G'=; O'HANLON, GAYLORD PENDLETON, FRAN-
CES OSBORNE and EDDIE GRIBBON. Cyril Endfield
IS directing for Producer Hal E, Chester,
EVELYN FINLEY was pacted lor the temme lead
in the Johnny Mack Brown starrer, '"Gunning lor
Justice " ROBERT HOUSE PETERS, BOYD STOCK-
MAN CAROL HENRY, BUD OSBOURNE, BOB WOOD-
^''A^D DEE COOPER, TED ADAMS, DAN WHITE,
BILL PARKER and I STANDFORD JOLLEY joined the
company.
Paramount
DAVE LEDNER, BILL MEADER dnd JAC LUCAS
FISHER were added to "The Streets of Laredo"
company.
Into the cast of "A Mask for Lucretia" went NES-
TOR PAIVA, FRANK PUGLIA, WILLIAM FARNUM,
JOHN SUTTON and FRITZ LEIBER, Mitchell Leisen is
directing, with Paulette Goddard, John Lund and
Macdonald Carey starred. Richard Maibaum is the
producer.
An important role in "One Woman," Alan Ladd-
Donna Reed starrer, was set for LEONA ROBERTS,
New York stage actress. CAROLE MATHEWS stepped
into a top supporting role.
RKO
EDWIN MAX, a recruit from radio, makes his film
debut as a psychopathic killer in "Follow Me
Quietly,"
MERLE OBERON was signed as the lemme star
of "Operation Malay," Robert Sparks' production
which is now being written by Frank Fenton,
Republic
The top femme sutooortina role in "The Missourians"
was handed to MINNA GOMBELL. WiUiam Elliott,
Adrian Booth and Forrest Tucker are tophned.
Signed for a chief supporting role was JACK HOLT,
SRO
BETSY DRAKE and GREGORY PECK will star in
the David O, Selznick-Alexander Korda" production,
"A Tale ol Two Cities," which will be lilmed in
Technicolor in England,
I'ahan actor ROSSANO BRAZZI was cast in the
forthcoming production of F. Scott Fitzgerald's "Tender
Is the Night."
VALLI was set lor the co-starring role opposite
Joseph Gotten in the David O. Selznick-Alexander
Korda production of "The Third Man," CaTol Reed
wi'I double as producer-director on the film, which
will be made in Europe,
20th-Fox
KATHLEEN HUGHES, currently making her lilm
debut in ""Mother Is a Freshman, " has been reoptioned.
Cast additions lor the same picture included
LEE MacGREGOR, JOHN MILES, RICHARD
United Artists
Producer W. Lee Wilder has signed MAX COLPET
to prepare a screen adaptation of W. Somerset
Maughon's play, "Sheppey."
Warners
"VINCENT EVANS will prepare the screenplay d
"These Many Years," which Anthony Veiller is
producing. WILLIAM O'BRIEN was pacted to a
long-term writing ticket and assigned to write the
screenplay in collaboration with Vincent Evans.
Story Buys
Independent
Producer Roy Del Ruth purchased William Hazlett
Upson's "Mr, Bolts and His Earthworm Tractor,"
a series of Saturday Evening Post short stones.
Monogram
An original yam by Arthur Ad(
Pins," was purchased as 1'
Grippo's Bowery Boys series
Technically
Columbia
GARY ODELL drew the art directorship on "Rough
Sketch," which John Huston directs lor Horizon
Pictures.
GEORGE BROOKS was assigned as art
"Mr. Soft Touch."
director on
Metro
The art directorship on "The Ga'mblers" was
handed to HANS PETERS.
The crrt director lor "Neptunes Daughter"' will be:
JACK MARTIN SMITH.
Monogram
assigne ._- Justice" will in-
EDDIE' DAVIS, assistaht; HARRY NEUMANN,
camera, JOHN FULLER, cutter, and EARL SITAR,
sound.
RKO
GEORGE JENKINS was assigned as art director
for the Samuel Goldwyn Production, "Roseanna
McCoy,"
Production crew for "Follow Me Quietly" will
include ROBERT DE GRASSE, ccrmera; PHIL BRI-'
GANDI sound, and WALTER E. KELLER, art directio
FRED RITTER
le Jungle,"
"The
Republic
the art director
20th-Fox
the
art
'Daughter ol
ship
United Artists
Producer Harry M. Popkin signed MARIA DONO-
VAN, costure designer, for the staff of "Impact
LOUIS VAN DEN ECKER, veteran ol the French
Foreign Legion, was secured by Producer Samuel
Bischoll to act as technical director lor '"Outpost in
M.
Warners
CHARLES H, CLARKE was named art director lori^H
"Montana." The photography assignment went loJH
KARL FREUND. Assignments were handed to MILr
on
10 «.
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46
BOXOFFICE
: : August 28, 1948

S
j
i I GLENDALE,
I
.11 dllK»
Sstiliis"
fS
built here by the Phelps Dodge Corp., opened
recently with Mrs. Blanche Franck as manager.
The Oasis boasts a large neon sign and
a deeply wainscoted lobby with walls painted
in ivory and green. Construction of the
house included a cry room, waiting rooms,
rest rooms and late model projection and
sound equipment.
lis'-
laitf^''
ANDERSON, costume designer, and FRED RICHARDS,
l.llT edilo
FRANK WESTMORE was secured as special makeup
artist, exclusively for Danny Kaye, on "Happy
Times."
ELWOOD BREDELL was named directaor ol photography
on "Flamingo Road."
Assignments lor "Two Guys and a Gal" went to
PHIL QUINN, assistant director, and IRENE MORRA,
lilm editor.
Title Changes
Enterprise
CAUGHT is the iinal title for the Barbara Bel
Geddes-Iames Mason-Robert Ryan picture previously
known as "The Luckiest Girl in the World."
Metro
THE GAMBLERS is the new title for the Gregory
Peck-Ava Gardner starrer, "The Great Sinner."
Monogram
"Call of the Cactus" is now called OUTLAW
BRAND.
was set as OUTLAW BRAND the release lag on
the limmy Wakely starrer, "The Rarigers Ride."
20th-Fox
"The Law and Martin Rome" was retagged CRY
OF THE CITY.
United Artists
LOVE HAPPY is the latest taa on Lester Cowan's
Marx Brothers production, which was most recently
known as "Blondes Up."
Universal-International
"The Unafraid" goes back to its original ta'g, KISS
THE BLOOD OFF MY HANDS.
Fox West Coast Remodels
Sacramento Hippodrome
SACRAMENTO—John Phillips, manager of
the local Pox West Coast Theatres, announced
that the Hippodrome Theatre has
been closed for complete remodeling. Phillips
said the house probably would reopen shortly
before the end of the year. He gave no estimated
cost for the project but said he understood
that all that would remain of the
Hippodrome would be the four walls. The
theatre has been in existence since the turn
of the century and has operated in recent
years as a motion picture showcase.
Blanche Franck Manages
New Oasis at Ajo, Ariz.
AJO. ARIZ.—The 650-seat Oasis Theatre,
Technicolor Co. Fetes
Two 25-Year Employes
HOLLYWOOD—Completing 25 years of
service, two Technicolor employes were given
a dinner by the color company at the Beverly
Hills hotel. Honorees were Digger Gillis and
John F. Kienlnger, who were presented engraved
watches.
Ten other Technicolor workers who reached
the quarter-century mark in 1947 were among
the guests.
Fire Damage to $150,000
At Glendale. Calif., Alex
CALIF.—Fire believed to
have been caused by a workman's cigaret resulted
in damage estimated at $150,000 to
the Alex Theatre, Fox West Coast house here.
The entire stage, backstage dressing rooms,
two pianos and some theatre seats were destroyed.
Spread of the blaze was prevented
by a heavy asbestos curtain.
BOXOFFICE : : August 28, 1948
West: Robert Benjamin, legal counsel for
Eagle Lion and J. Arthur Rank's American
representative, planed in from New York to
join other company toppers in a series of
huddles concerning EL's 1948-49 schedule and
to look at completed but unreleased product.
Benjamin was preceded to the coast by William
J. Heineman, sales manager, and Max
Youngstein, publicity-advertising director.
Studio officials sitting in on the parlays include
F>:-esident Arthur Krim, Walter Wanger
and Publicity Director Sam Israel.
East: Frank Seltzer, sharecropping filmmaker
releasing through 20th-Fox, headed
for New York for discussions with eastern
representatives concerning future production
plans. Seltzer was accompanied by Director
Joe Newman.
East: Maxwell Shane, U-I producer-director,
left for Brooklyn to scout locations for
his forthcoming picture. He will also interview
local youths for the six principal boys'
roles in the film, a screen version of Irving
Shulman's novel, "The Amboy Dukes."
East: Victor Saville, Metro director, will
check out in mid-September for London to
begin preparations for megging the upcoming
Arthur Hornblow jr. production, "Conspirator."
West: Floyd Odium, board chairman of the
Atlas Corp. and former owner of RKO Radio,
came in from the east for parleys with Howard
Hughes, who recently acquired control of
the company, and Ned E. Depinet, RKO
Radio sales chief, concerning latest developments
in the studio's realigniment program.
They'll also discuss plans for the company's
annual stockholders' meeting, slated to be
held early next month in Wilmington, Delaware.
West: Edward A. Golden, United Artists
producer, checked in after a swing around
key cities setting up bookings of his newest
film, "Texas, Brooklyn and Heaven."
West: George Schaefer, Enterprise distribution
chief, arrived from Manhattan for
huddles with David L. Loew and Charles Einfeld,
company toppers, on production and releasing
plans.
West: A current visitor at Paramount is
Adolph Zukor II. third generation of the
Zukor family and a member of Paramount's
international publicity department in New
York.
^
Monogram Will Release
For Mayfair Productions
HOLL"YWOOD—Release through Monogram
has been secured by Mayfair Pictures, independent
unit organized by Peter Scully,
former actor and film editor. Outfit's kickoff
film, "The Rainmaker," goes before the
cameras late next month. It is based on a
magazine story by D. D. Beauchamp.
w
All Frisco Theatres
Offer Youlh Shows
SAN FRANCISCO—"Youth Month—a
Salute
to Young America" will be launched
here next Wednesday morning

. . . Max
. . . H.
. . Ben
. . The
LOS
Tack Morrell of the Projection Equipment
ANGELES
Co. died at Sawtelle Veterans hospital
after a long illness. He was a member of
Red Jacobs. National
lATSE Local 150 .. .
Screen Service trailer salesman, checked back
following a San Diego junket . . . Al Shapz,
Allena Theatre, was in picture huddles with
Jerry Presell. Columbia salesman . . . Ebba
Blackwood Alexander. RKO PBX operator
is spending her vacation in northern California.
. . .
Jim SchlUer, Monogram exploitation chief
had as his guest en the Row the western
screen favorite, Johnny Mack Brown
Screen Guild Productions staged a regional
conference in San Francisco for all west coast
exchanges. In attendance from the local office
were Sam Decker, Frank Schindler, Lou
Goldstein, Chett Roder and Harold Goldstein.
Francis Bateman, general sales manager,
and Arthur Greenblatt will address the
convention on new product.
Visiting the Row was Joe Woods, owner of
the Rowena Theatre in Chandler, Ariz. . . .
Aui-iel MacFee, formerly with Music Hall
Theatres, has joined the publicity staff of
the Imppro Television Co. at Nassour studio
Youngstein, publicity head for
Back of those Inviting
Mt¥t*M Theatre Marquees
DEPENDABLE PROJECTORS,
AMPLIFIERS, IN-CAR SPEAKERS
e TONITE SSHOW =»
Eagle Lion, and Bill Heineman, general sales
manager, visited the local office . . . Lou
Predericci and Harold Wenzler have taken
over the Rialto in Long Beach from W. W.
Lindquist . . . The Victor in Long Beach was
sold to Gene Tracy by Ike Victor.
Jack Mandell, International Film exchange,
returned from a San Francisco business jaunt
V. "Red" Williams, sales manager for
the Krohler Seating Co., flew in from Chicago
for confabs at the local office . . . The
Yuma Drive-In is set for a gala opening
September 29. Cooperative Theatres is booking
and buying for the new house.
Bill Finn, formerly manager of the La
Tosca Theatre, accepted a sales position with
Favorite Films . . . Lou Goldberg, Globe Theatre
in San Pedro, was a recent Filmrow
Seth Perkins' new Studio Theatre
visitor . . .
at Sepulveda and Jefferson is slated to
open this week . . . Marino Pierucci. Willow
Theatre in Buttonwillow, Calif., was on the
Row . Arenda, Eureka Theatre in
Brawley, was another recent visitor on the
local Row . Indian Head Drive-In in
Phoenix, a Paramount-Nace house, is set to
open next week.
Cliarles P. Skouras and other National Theatres
and Fox West Coast executives planed
to Gotham for a series of business sessions
with 20th-Fox toppers. Included in the group
were John Bertero, Harry Cox, George Bowser,
. . . Marcos
Dick Spier and Tom Page
Roces, leading Philippine exhibitor, was a
recent visitor at MGM studios ... P. Dignan,
west coast manager, and W. C. Stover, general
sales manager of the General Register Corp.,
demonstrated their new register-ticket chopper
recently at the B. F. Shearer Co.
r,
DeVRY "12000 Series" projectors help
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finest producti<
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Whether you are planning a new operation
— standard or drive-in— or considering
modernization of your present equipment,
it will pay you to learn more about
DeVRY equipment today.
Before you buy, get the facts on new
DeVRY IN-CAR SPEAKERS.
Ted Jones, president of Western Amusement
Co., will be host at a meeting of his
circuit managers September 1 at the Jones
home in Pacific Palisades . . . Here for huddles
with company executives is Bert M.I
Stern, Screen Guild franchise holder in Pittsburgh.
Legitimate Theatre for Las Vegas
LAS VEGAS—The first legitimate theatre
in the history of Las Vegas will make its
debut here in October with the opening of
the 200-seat Bird Cage Theatre.
THREE COMPLETELY
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LOS ANGELES, CALIF.
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1975 S. Vermont Avenue
Telephone: Republic 0711
SAN DIEGO 1, CALIF.
Riddels Theatre Supply
1543 Fifth Avenue
Telephone; Franklin 9-5505
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5628 Hollywood
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MANLEY
W. H. TDKPIE. W»»l»ro Diviaion ManaqT
1914 S*. Vcimant. RE 7S28 Los Angdaa 7. CoUi.
48 BOXOFFICE : : August 28, 19451

I
Broadway—The
I (RKO),
! Denham—A
I
Denver
I
Guns
;
(U-1);
i
Ria;lto—Will
1 SEATTLE—MGM's
i
town
!
at
i
second
]
I
second
2nd
Four New Pictures Hit
Peak at Los Angeles
LOS ANGELES—Four strong new attractions
plus an array of profit-taking holdovers
kept first run boxoffices well above average in
a successful battle against pleasant summer
weather and continued uneasiness over the
polio threat. In a photo finish for top honors,
with 150 per cent each, were "That Lady
in Ermine," "Mr. Peabody and the Mermaid,"
"Return of the Badmen" and "The Pearl,"
while "Easter Parade" grabbed show money.
(Average is 100)
Belmont, Culver, Kl Rey, Orpheum, Vogue—
II Happened One Night (Col); Pennies From
Heaven (Col), reissues " 100
Chinese, Loyola, State, Uptown, Carthay Circle-
That Lady in Ermine (20th-Fox); King of the
Gamblers (Rep) 150
Guild, Ins, Rilz, Studio City, United Artists-
Mr. Peabody and the Mermaid (U-I); Daredevils
oi the Clouds (Rep) 150
Downtown, Hollywood Paramounts—So Evil
My Love (Para; Ligbtin' in the Forest
(Rep), 2nd wk 100
Egyptian, Los Angeles, Wilshire Easter Parade
(Metro), 2nd wk 140
Four Music Halls—Urubu, the Story Vulture
People (UA); Train to Alcotroi (Rep) , wk 100
Panlages, Hillstreet—Return of the Badmen
(RKO); I Surrender Dear (Col) 150
Four Star, Palace—The Pearl (RKO) 150
Warners, Downtown, Hollywood, Wiltern—
Liie With Father (WB); Heart of Virginia
(Rep), 2nd wk 125
"Easter
Parade" Leads Parade
In Portland at 170
PORTLAND—SRO signs were out all week
at the United Artists Theatre where "Easter
Parade" scored 170 and seemed destined to
remain for weeks to come.
Broadway— On Our Merry Way (UA); Olympic
Cavalcade (UA) 120
Maylair Key Largo (WB); Madonna of the
Desert (Rep), 3rd d. t. wk 120
Music Box—Melody Time (RKO); Rocky (Mono),
3rd d. t. wk 120
Orpheum and Oriental—Lady in Ermine (20th-
Fox), The Checkered Coat {20th-Fox) 100
Paramount—Liie With Father (WB); Wallflower
(WB) 110
Playhouse Canon City (EL); Smart Woman
(Mono), 2nd d. t. wk 90
United Artists-Easter Parade (MGM) 170
'Island' Chalks Up 160
To Lead Denver Houses
DENVER—"On an Island With You" and
"Guns of Hate" rated a second week at the
Orpheum, while "A Foreign Affair" went into
a third round at the Denham. "The Best
Years of Our Lives" should have stayed at
the Broadway, but it was there nine weeks, so
out it went.
Aladdin—Abbott ond Costello Meet Frankenstein
(U-I); The Checkered Coat (20th-Fox),
3rd d. t. ..125
Best Years of Our Lives
9th wk , 100
Foreign Affair (Para), 2nd wk 100
and Esquire—Ufe With Father (WB);
Wallflower (WB) . 150
Orpheum—On an Island With You (MGM);
of Hate (RKO) 160
Paramount and Webber—Man-Eater ol Kumoon
I Wouldn't Be in Your Shoes (Mono) 100
It Happen Again? (FC); The
Argyle Secrets (FC) 100
'Easter Parade' Grabs 250 Gross
To Lead Seattle First Runs
"Easter Parade" hit
with a resounding 250 to lead the race
the Liberty. WB's "Key Largo," in the
week of its moveover at the Music
Box, and MGM's "A Date With Judy" in a
week at the Music HaU both did
healthy 150s.
85
Blue Mouse—Abbott and Costello Meet Frankenstein
(U-I); stage Struck (Mono), 3rd d t. wk
Filth Avenue—Melody Time (RKO); Curley
DETROIT EXHIBITOR INVADES WEST—Illustrated here is one of three new
theatre projects to be launched in the Los Angeles suburban area by Alex Schreiber,
operator of the Associated Theatres chain in Detroit and Minneapolis. Schreiber will
inve.st more than §1,200,000 in the three houses. The architect's drawing shows the
Paradise, 1,400-scater in the Westchester district, ground for which will be broken in
November. The building will house shops, a bowling alley and cocktail bar. and soda
fountain. Schreiber also plans two San Fernando valley units, the Village, which
will have 1,200 seats, and the Plaza, 2,000 seats. T. Rogvoy is the architect.
(UA), 2nd wk izs
Liberty—Easter Parade (MGM) 250
Music Box—Key Largo (WB); Fobulous loe
(UA), 4th d. t wk 150
Music Hall—A Date With Judy (MGM);
Shaggy (Para), 2nd wk 150
Paramount-Return of the Badmen (RKO);
Campus Sleuth (Mono) 80
Orpheum—Canon City (EL); Maggie and jiggs
in Society (Mono) 85
Palomar—Buck Privates (U-I), reissue 85
Roosevelt—The Search (MGM) 110
'Father' Grosses 125 on Moveover
After Only 85 First Week
SAN FRANCISCO—Top local gross was a
pleasant 130 per cent on the opening week of
"Deep Waters" at the Warfield. Second spot
honors were tied with 125 per cent chalked
up for the second week of "Life With Father"
which moved over to the State from the Paramount
where it grossed only 85 in its first
week, and "Feudin', Fussin' and A-Fightin'
at the Orpheum.
Esquire—The Return of Wildfire (SO); Jungle ^
Goddess (SG)
80
Fox—Key Largo (WB), 2nd wk.; The Big Punch
(WB) " 105
Golden Gate—The Search (MGM); Big City
(MGM) 105
Orpheum—Feudin-. Fussin' and A-Fightin
125
(U-1), My Dog Rusty (Col)
Paramount—So Evil My Love (Para); Springtime
(Four Cont Films)
.*; ^., 115
Francis—A Foreign 3rd 120
St Affair (Para), wk
State—Life With Father (WB); King of the
Gamblers (R^sp) 2nd d. t, wk 125
United Artists—So This Is New York (UA);
Courageous Mr. Penn (SR), 2nd wk 100
United Nations— Key Largo (WB); The Big
Punch (V/B), 2nd wk JOQ
Warfield—Deep Waters (20th-Fox); bevU's
Cargo (FC) 130
Los Altos Theatre Due
To Open in Four Months
LOS ALTOS, CALIF.—The contract let to
Salih Bros. Construction Co., of San FYancisco
for the construction of the new Los
Altos Theatre calls for completion of the
theatre within 120 days. Work already has
started, according to Hal Honore, district
manager for the Menlo-Mayfield Amusement
Co., builders of the house.
Second Phoenix Drive-In
Opened by Andy Anderson
PHOENIX—Opening of Phoenix's second
drive-in, the Indiaii, operated by Garfield
"Andy" Anderson, was scheduled for August
27. The new ozoner is situated in west Phoenix
about six miles from the downtown area
and will accommodate about 600 cars.
Daily Sho'wings Begin at Canby
OREGON CITY—Irvin WEstenskow, new
owner of the Canby Theatre here, announced
that motion pictures will be .shown daily as
part of a new policy. Previously only four
shows a week were held at the Canby. Westenskow
said a new film booking arrangement
had been made to permit the increased showings.
HANDY SUBSCRIPTION ORDER FORM
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STREET ADDRESS
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BOXOFFICE : : August 28, 1948
49

I No.
. . Wayne
j
j
Sharp Boxoffice Drop Causes Alarm
To Major Australian Exhibitors
By WILLIAM BEECHAM
Australian Bureau Boxoffice
PERTH, W. A.—The latest issue of the Australasian
Exhibitor carries a banner headline.
"Leanest Time for Years," and the accompanying
leading article states how "Australian
exhibitors, in both city, suburban and
country district are experiencing their leanest
times for many, many years." The writer
goes on to state that already one of Australia's
major exhibiting firms has called a conference
of top executives to discuss the alarming
drop in boxoffice revenue, while another
firm has launched a showmanship and publicity
drive.
In that last sentence there lies, we think,
the whole kernel of the problem. During
the war years, when business boomed to an
alltime high, far too many exhibitors, both
large and small, sat back complacently and
let things slide, knowing full well that the
theatres would be packed, no matter what
was screened or how it was presented. Even
today we see many suburban and country
shows run in a manner which would have
caused an oldtime exhibitor to hang his head
in shame. Programs are badly balanced,
records used for the period before the show
and during the intermissions are worn so
badly as to be almost unplayable, and much
of the publicity is of a poor, uninspired
standard. Unfortunately, these people not
only harm their own business, they also harm
the live showman and the film industry in
general. Then, only too often, they try to
place the entire blame upon the distributors
and the producers.
Just what is going to happen to some of
these folk when television gets really set is
not pleasant to contemplate. But it is indeed
time, as our distinguished contemporary
points out, to "combine now, not in a few
months or even a few weeks, for then we will
have missed a golden opportunity, we can
re-educate our patrons into regarding films
as an integral part of their lives."
The chief secretary of New South Wales
recently admitted that he had not seen the
British film "Brighton Rock" which he had
baned. "I have read the book," he said, "and
have acted upon the advice of departmental
officers. The book was sordid and depressing
and its low moral outlook is likely to appeal
only to subnormal types." One wonders why
we have film censors if other civil servants
are going to take it upon themselves to act
in that capacity.
Commonwealth customs authorities have,
after holding the print for six weeks, now released
the film, "Battleship Potemkin," which
mOTIOn PICTURE SERYinCB.
115 HYDE ST. Sanfpancisco(I)CaliP.
had been imported by the Realist Film institute
from the British Film institute.
Union Theatres, Victoria, reports a net
profit of 7,655 pomids for the year ended
March 31, 1948, after providing 2,320 pounds
for taxation. The previous year's profit was
7,598 pounds, and the ordinary dividend remains
steady at 3 per cent.
Registered recently: Australian Action Pictures,
Ltd., capital 25,000 pounds. Subscribers,
A. P. Kennedy, W. H. McLorinan, E. P.
Liddell, R. M. Durst and B. J. Burke. Offices,
Melbourne.
It is reported that Charles Munro has purchased
a large interest in Garricks Entertainments,
Ltd., which controls the Lyric and
Rialto theatres in South Brisbane.
The Sydney Embassy Theatre's gala premiere
of "Hamlet," at which Sir Laurence
Olivier made a personal appearance, grossed
804 pounds, all of which was handed over to
charity. The screening was held under the
patronage of the Lieutenant General Northcott,
state governor.
Among the recent patents granted was one
127,475-Pyrox Pty. Ltd., Victoria) for a
cinematograph soundhead. Details are: "A
soundhead for a projector is provided with a
light-transmitting device of transparent material
having a refractive index which is
higher than air, such device being in the
form of a rod of substantial length (i.e., many
times its diameter or thickness) and is supported
so as to extend lengthwise between
microopitc or lens holder, and photo electric
cell so that light passing from microoptic
through the sound track of film is transmitted
or conducted to cell through the rod
by means of multiple internal reflection. The
device may consist of one or a plurality of
solid rods or be of tubular material, with
highly polished internal surfaces; rods may
be wholly or partly nonlinear."
Hoyts Theatres and Warner Bros, have
completed negotiations covering the 21 features
in WB's 1947-48 schedule, the complete
lineup having been purchased for screening
throughout Hoyts circuit.
Film comedian Joe Valli, who is 63 years
of age, has entered the hospital for a throat
operation.
G. Bell of the Film Center, London, is now
visiting Australia advising on the production
of commercial documentary films.
Bids on $250,000 House
Asked at Los Angeles
LOS ANGELES, CALIF.— Subcontract bids
have been asked for an 1,800-seat theatre
building to be erected at the corner of Coliseum
and La Brea avenues at an estimated
cost of $250,000, The theatre, to be known
as the Baldwin Hills, will be built by the
Baldwin Hills Co.
Phoenix Paper Hails
'Back to Arizona'
PHOENIX—The Arizona Republic laid out
the welcome mat for Hollywood studios last
week in an optimistic editorial labeled "The
Stars Return."
"In anticipation of the amendment of the
state's workmen's compensation law in November,
some Hollywood motion picture companies
are initiating a cautious 'back to Arizona'
movement," the paper commented.
"They will be welcomed with enthusiasm by
most Arizonans. Once the law actually has
been amended to limit compensation payments
to those earning over $1,000 a month,
Arizona will be the locale for the filming of
many western epics.
"It seems safe to predict the passage of the
amendment. Some labor leaders are opposed
to it in principle, because they believe that
it is wrong to limit compensation payments.
From the practical standpoint, labor has
much to gain from the limitation of payments
to Hollywood stars. The limitation clause
actually protects the compensation fund
against undue drainage in the event of a
catastrophe involving high-salaried personnel
on a movie set. Moreover, it will insure the
creating of numerous jobs for carpenters,
electrioians and other categories of workers
who will be employed in various ways by
the movie-makers."
Close Silverton Capital;
Equipment to Ouray
SILVERTON, COLO.—The Capital Theatre
here, owned and operated by Mr. and
Mrs. R. L. Frame, has been closed and dismantled.
Booth equipment was shipped to
Denver and C. G. Diller and Les McClary of
the Lode Theatre have purchased the seats,
screen and carpet for installation at the
Beaumont hotel at Ouray. The hotel showcase
will be used exclusively while the Ouray
Theatre undergoes extensive remodeling.
From the
BOXOFFICE FILES
iTwenty Years Ago)
^HAS. W. OGDEN will open his new Ogden
Theatre soon at Saguache, Colo. . . . Elmer
J. Christ, Denver, obtained a license to marryl
Clara Bow, but the actress said she was not;|
acquainted with him.
Neil Kimball, Victory, Craig, Colo., visitedi]
in Denver . Ball, one of the youngest
branch managers, is now in charge of the
J
Warner Bros, exchange at Salt Lake City . . .
Curg Peterson will direct the Pantages orchestra.
Salt Lake City.
Seen on Salt Lake City Filmrow: George J
Murray, Mapleton, Utah; Mell Stringham.i
Colonial, Ogden; S. H. Rich, Rich Theatre.f
Montpelier, Ida.; E. Ostlund, Rivoli, Spring-!
ville, Utah; A. C. Warman, Warman circuit!
out of Ogden. 1
Lewiston Ozoner Opens
LEWISTON, IDA.—The Naturvue, a north
Lewiston drive-in, was opened here recently
by owner F. S. Daugherty. Tlie airer is lo-f
cated near the north and south highway.
50 BOXOFFICE :: August 28, 194f!
I

Skouras Outlines Plans
For NT Fall Campaign
LOS ANGELES—Detailed plans for National
Theatres' 13th annual fall showmanship
drive, which gets underway September
1 and runs through December 14, were outlined
by Charles Skouras, NT president, at
a pair of precampaign meetings, one held
locally and the other in San Francisco. Both
sessions were attended by field, division and
homeoffice personnel.
Presiding over the San Francisco meeting
was Dick Spier, Fox West Coast's northern
California division manager, while the local
meeting was chairmaned by Dick Dickson,
F'WC's southern California division chief.
Skouras. George Bowser, FWC general manager,
and Ed Zabel, NT film buyers, were on
hand at each parley.
Highlighted among projected awards are
$4,000 for the NT division which finishes the
15-week drive with the highest percentage
standing above par, and a $10,000 "boosters'
dividend" payable to home office personnel
who do not actively participate in other
drive awards.
SAN FRANCISCO
Recipients of the top cash awards of $250
each during the recent Charles Skouras showmanship
campaign conducted by Fox 'West
Coast from March 8 through July 10 were
C. M. Meiklejohn, manager of the Redlands
Theatre in Redlands, Calif., and Joseph P>ietroforte,
who manages the Ritz in Hanford,
Calif.
In addition to the cash, Meiklejohn and
Pietroforte were dubbed "Showmen of the
Drive" and given inscribed scrolls by Skouras,
FWC president.
Reopening of Apache
Delayed at Portales
PORTALES, N. M.—Reopening of Orin
Sears' Apache Theatre here was delayed for
about one week by a suspension of work at
the factory which was building new seats
for the house. Reopening was tentatively
scheduled for this week. 'Work on the showcase
included Installation of two new machines,
a new screen, seats and floor and
complete redecoration.
Theatre at Reserve, N. M.,
Is Destroyed by Flames
RESERVE. N. M.—A spectacular early
morning fire recently destroyed the Reserve
Theatre here and three other business buildings.
The flames broke out in the Reserve,
operated by Glenn McCarty, and the building,
a landmark, and all equipment burned.
Other buildings destroyed by the flames included
a hotel, a confectionary and the draft
board office.
Contractor Leases New Theatre
LONG BEACH, CALIF.—Gray Phelps &
Co. have completed negotiations for a longterm
lease on a 1,000-seat theatre they are
building In a new business center on Avalon
Blvd. The building will measure 56x175 feet.
ATTRACTIVE
eritt-

. . . Marianne
. . . Rochester
. . Ted
. . G.
. . Pat
. . Jack
. . Bob
. . . R.
. . Miss
. . William
: August
SEATTLE
\xriUiam McCraw of Dallas, executive director
of the Variety Clubs International,
was guest at a luncheon given by B. F.
Shearer. Present were local theatremen who
have been exploring the possibilities of starting
a Variety tent here. After the luncheon,
members of a committee named several
months ago by the Northwest Film club to
investigate the plan, met with him for further
discussion.
Ben Kalmenson, vice-president and general
sales manager for WB, huddled with
Vete Stewart, branch manager, and local exhibitors
. . . Prank L. Newman sr.. Evergreen
president, was in New York for conferences
. . . Ray Kaiser, FC salesman, drove a new
car over to Yakima . O. Spencer, of
the Proctor Street Theatre, Tacoma, took his
family on a vacation in California . . . Mrs.
Del Ousterhoudt, Des Moines, Wash., exhibitor,
was here for Paramounfs tradescreening
of "Isn't It Romantic?."
E. H. Jentz, auditor for FC and Astor Pictures,
visited the local branch from New York
Pantano, of Paramounfs accounting
department, visited relatives in Iowa
and a number of other acts
played the Palomar stage this week . . . Zollie
Volchok, Sterling general manager, returned
from a vacation at Seaside, Ore. . .
.
Oscar Chiniquy, National Theatre Supply
branch manager, and his wife were in Vancouver,
B. C, for the weekend.
Sam Wheeler, western division sales manager
for FC, arrived here from Los Angeles
with Bill Shartin, northwest manager, who
met him in Portland . Tappan, general
manager for the Grieme theatres, came over
from Wenatchee with his wife to visit Charles
and Mrs. Grieme . Kaufman, controller
for Sterling, returned from Denver . . . Lowell
Parmentier, rrlerchandising manager for
Evergreen, vacationed on Vancouver Island
with his family.
Four Comedies Booked
LOS ANGELES—There'll be nothing but
comedy for the next several weeks in the four
local Fox West Coast houses serving as first
run showcases for Metro product. Following
the current "Easter Parade" into the quartet
will be "A Date With Judy," the Red Skelton
starrer, "A Southern Yankee," and Greer
Garson's topliner, "Julia Misbehaves."
Victor Isis Reopened
VICTOR, COLO.—The Isis Theatre here
reopened recently under the management of
Mr. and Mrs. George M. Lovejoy, who purchased
the house a few weeks ago. Tlie Isis
was extensively remodeled by the new owners.
have'lhe
F^tjlAj^^H^ YOUR
CounI on lu lor (or Quick Actionl AclionI | ^ff bri EATRE
Our wide conlacU with i
[THEATRE EXCHANGE CO.
i201 Fine Arts Bldg Portland 5. Oregony
Harper Brothers to Build
Third Corona Theatre
CORONA, CALIF.—Plans for a new theatre
here have been revealed by Leslie Harper,
manager of the Corona, his brother
Ernest of Fontana, and their father Glen
of Los Angeles. The house, designed by S.
Charles Lee, will be located at West Sixth
and Merrill streets and will have a seating
capacity of 800. The Harpers now own two
theatres here.
PHOENIX
^larence Shartzer, manager of Flagstaff
Theatres, Inc. since 1939, has resigned effective
August 30. Shartzer is vacationing
with his wife and two small daughters and
has no particular plans for the future . . .
A brief fire flared up in the projection room
of the Times Theatre at Mesa after a sudden
power shutdown, but aside from the
burning of 150 feet of film, no damage was
done. The fire department turned out en
masse but the audience was unaware of the
blaze which caused the footage of "Pittsburgh"
to go up in smoke.
The old Palo Verde Boys Ranch school,
northeast of Mesa, is for sale again. Steve
Bryant, the owner, is reportedly asking $50,-
000 for the property. The Arizona Motion
Picture Corp., which was interested in the
site as a studio for 16mm films, has forfeited
its option on the buildings and 155
acres of land.
.
Doug Bowdoin, Springerville restaitfant
operator, has taken over as manager of the
El Rio Theatre, a Louis Long house. BUI Kee
filled in temporarily following the resignation
of Manager Joe Coleman . Mccracken,
who is on leave as manager of the
Rialto, checked out of a local hospital following
an operation Van Leer,
Paramount-Nace booker, vacationed on the
coast.
Hilda Burrows, P-N receptionist, left for a
two-week holiday . . . Vacation returnees to
the Orpheum building included district manager
George Aurelius, who also handles P-N
public relations, and head booker Vince Murphy
. . . The Fox previewed "Mr. Blandings
Roswell Mystery Posed
By Missing Stagecoach
Roswell, N. M. — Theatre Enterprises
has lost one stagecoach, and there's a
cash reward offered by Ed Kidwell and
Ken Solomon for "information leading to
the location of said stagecoach."
Heretofore the vehicle has been used
for exploitation every time an outstanding
western picture came to town. The
last time it was used was during the old
timers' parade of the eastern New Mexico
state fair. That also was the last time it
was seen.
Normally the stagecoach is parked behind
the Plains Theatre, but the management
after searching streets and alleys
all over Roswell have given up and
appealed to the populace through the
want ad columns for information leading
to the missing stagecoach.
PORTLAND
nUen Burt's Theatre Exchange Co. celebrated
its second birthday. Operating exclusively
in the sale of theatre properties,
the firm has handled a substantial number of
northwest sales. Six persons are employed
in the offices in Portland and Seattle . . .
Jack Matlack, J. J. Parker, executive. Is arranging
a large promotion campaign on "Tap
Roots."
Sam Gardner, assistant west coast sales
manager for MGM, spent two weeks in Portland
. . . Chilt Robblnette, manager at 20th
Century-Fox in Seattle, spent his two-week
vacation here . Smith, vice-president
of Automatic Devices of AUentown, Pa.,
was in town on his way to Seattle.
Larry Doyle, salesman for SRO, will move
his office September 1 to National Screen
Service headquarters at 909 N.W. 19th Ave.
He has taken up residence at the Multnomah
club . Madden of Screen Adette is
leaving to resume her drama studies at the
University of Oregon..
Jim Anderson and W. J. Kloft take turns
at managing the new Warrenton, Ore., theatre.
Kloft has farming interests, and Anderson
operates the Mount Angel Theatre in
addition to operating the Warrenton house
O. Wilson reesigned as Portland U-I
manager.
H. A. Lake, J. J. Parker Theatres controller,
toured the northwest on his recent vacation
. . . A. M. Dunlop, out-of-town supervisor for
J. J. Parker, was at Pendleton.
Medford ranches are to provide the settings
for Crestwood Pictures filming of "The
Last of Wild Horses," according to assistant
director Willard Shelton. This is the first
step in the previously announced plans of
Robert L. Lippert and his associates to establish
a permanent studio in Medford for the
filming of outdoor pictures. Crestwood Pictures
also plans the filming of a short about
the Jackson county sheriff's mounted posse.
Crestwood Pictures is a subsidiary of Screen
Guild Productions.
Harry Moore Appointed
Manager at Bremerton
EVERETT, WASH.—Harry Moore, assistant
manager at the Roxy Theatre here for
the last few years, has been transfen-edi to a
managerial position at the Tower Theatre in
Bremerton. Herbert Boushey jr., succeeded
him here as assistant to Manager Kent
Hartung.
Dan Thyne Opens Theatre
At Cheyenne Wells, Colo.
CHEYENNE WELLS, COLO.—The Wells
Theatre, owned and operated by Dan Thyne,
opened here recently after completion of a
two-month construction job. The Wells is a
quonset-type building measuring 45x150 feet
and will seat between 400 and 500 persons.
Victory Reopens Soon
MARCOLA. ORE.—The Victory Theatre,
which was destroyed by fire July 1, will be reopened
about September 1, according to owners
Mr. and Mis. C. D. Johnson.
SOB BOXOFFICE :
28, 1948

. . Charles
DENVER
"The four districts of Fox Intermountain will
hold meetings at Denver and in Pocatello,
Ida. The southern and Denver city districts
will hold their meetings at the Denver division
offices August 31-September 1, while
the northern and Montana districts will meet
at Pocatello September 1, 2. Frank H. Ricketson,
president, and other division office
men will address the gatherings, with the
second days given over to roundtable discussions.
Harry Huffman is manager of the
Denver district; Harold Rice, southern; Ray
Davis, northern, and Hall Baetz, Montana.
B. J. McKenna, executive vice-president
of Manley Popcorn Co., and C. P. McConnell,
superintendent of Manley processing plants
and farms, were in Denver conferring with
Arlie Beery, local representative.
A record crowd is expected Tuesday (31)
at the golf tournament and picnic of the
Rocky Mountain Screen club, to be held at
Park Hill Country club here. Golfers will
start teeing off at 9 and other sports, notably
a bridge tournament and the annual
exhibitor-distributor baseball game, will be
played. The prizes will be awarded in the
evening during the dinner, and the day will
close with a dance . Fogle of the
Metro home offices. New York, in charge of
exchange maintenance, was here looking
things over at the local branch.
More than $75,000 is being spent remodeling
the Victory. The theatre is getting a
real facelifting, what with a new front, marquee,
new stores, new seats, carpets, etc. . . .
Otto Bartusch, who recently resigned as assistant
at the Paramount, is manager of the
Emmett Savard and Irving
Oriental . . .
Oilman each are building a drive-in at Greeley,
each to be about 500 acres. A. B. Smith
is also putting in one with 540-car capacity,
at North Platte. Neb.
Frank Jenkins, 20th Century-Fox publicity
man. has gone to San Francisco and Los
Angeles to spend his vacation . . . Mrs. Edward
Zorn has improved the Zorn, Benkelman.
Neb., with new International seats bought
from Western Service & Supply.
Robert Smith, partner in the Chief. Steamboat
Springs, is not only mayor of the town
but president of the Ligns club as well, in
which capacities he was at most of the sessions
of the Colorado Vocational Teachers
convention, which met in Steamboat Springs.
As mayor he delivered the address of welcome,
and as president of the Lions club he
was master of ceremonies at a barbecue dinner
given for the teachers. And his son
Jimmie sang a solo for the gathering.
Tlie six-week play festival of the Central
City Opera House finished with a deficit of
around $70,000. The deficit is underwTitten
by business firms and wealthy folks of Colorado,
and was probably cheap at that price,
since the state courtesy patrol estimates that
more than 300,000 visited the small mining
community 45 miles west of Denver in the
mountains this summer. For the first three
weeks the opera house had alternate performances
of "Cossi Fan Tutti" and "Tales
of Hoffman." This portion of the festival
BOXOmCE :
grossed $75,000, which is capacity, but cost
$155,000 to produce, most of the production
men and the stars being from the Metropolitan
Grand Opera. For the .second three
weeks "The Play's the Thing," currently on
Broadway, was flown here and did a business
of about $70,000. They closed In Central City
Saturday night and flew back to New York
to reopen there Monday.
Boom in Building
In Salt Lakre Area
SALT LAKE CITY—Tliealre
construction
news took over the spotlight in Salt Lake
City area motion pictiu-e circles.
A new 1,300-seat stadium-type house will
be erected in the southeast part of the city
by Joseph L. Lawrence and D. K. Edwards.
They called for bids on the theatre, which
it is estimated with cost approximately $350.-
000. Construction is expected to start early
in September.
The exterior will be modern, with glass
brick, terrazza concrete and plastics utilized.
A paved and lighted lot will provide parking
space for 500 cars. Well water cooling,
radiant heated sidewalks and full fireproofing
will be featured. The Lawrence circuit
operates in Utah and Idaho.
Excavation has been started for a $100,000
building Intermountain Theatre Supply Co.
will erect as a "twin" to the Paramount exchange
on Filmrow. The building w'ill be
known as the Film Center Bldg. Intermountain
will utilize the ground floor and
basement. The street floor will feature display
space, offices for the supply company
and a de luxe 100-seat theatre for trade
reviews.
Second-floor space will be divided into 12
offices, which will be leased to firms and
individuals engaged in the motion picture and
allied businesses. The building also will house
a 100-seat screening room. Construction is
scheduled to be completed by December, according
to Phillip S. Guss. Intermountain
manager.
George C. Harrigfeld and sons are building
a new 500-seat theatre in Ashton. Ida.
Construction, which started August 9, is expected
to be completed this fall. There is
one other theatre in Ashton.
Fox Intermountain Theatres, managed in
the Salt Lake area by Hall Baetz, has purchased
property in Missoula, Mont., to build
a new 1,200-seat stadium-type theatre. Construction
of the house is expected to start
wathin the next six weeks.
Mel Glatz of Denver, Fox Intermountain
Theatres executive, will be in direct charge
of construction. Frank Larson is the circuit's
city manager in Missoula. The Montana
town at present boasts three theatres
and a drive-in, two operated by Fox and
one by the Simonds circuit.
Fire Ccnises $2,500 Damage
FRESNO, CALIF.—A projection room fire
at the Pla-Mor Theatre in outlying Pinedale
recently started when a piece of film broke
in a projector. The damage, confined to the
projection room, was estimated at $2,500.
Leadville Staff to Denver
LEADVILLE. COLO.—The staff at the Fox
Theatre here took a one-day holiday recently
driving to Denver with Manager Robert C.
Nelson for dinner and the performance of
"Annie Get You Gun" at the Denver auditorium.
SALT LAKE CITY
TntPrmountain Theatres Is carrying on extensive
remodeling of Its theatre in Twin
Falls. Ida. . . . One of its first run houses in
Salt Lake City, the Utah, will be remodeled
with a new candy counter, a redecorated
lobby, new lighting, redecorated foyer and
new re.st rooms. Charles M, PIncus Is manager.
Hall Bz>etz of Fox Intermountain returned
from a trip into Montana and Idaho with
word that the Rio in Billings is open full
time after operating only three days weekly
during the .summer. The Park in Butte opens
for full operation on Labor day. Remodeling
of the Rainbow and Liberty in Great Falls
Admission to the
is being carried on . . .
Adelaide in Nampa was cut during remodeling.
Visitors along- Filmrow included Bill Steege
of Fox Intermountain, Great Falls; Bob
Quinn, Paramount: Ira Ep.stein. Warner Bros.,
and Russ Dauterman, Park City and Greenriver
Harriet Rich, Monogram booker,
. . . and Graham Susman, Monogram salesman,
were back at work after vacations . . . Jeanne
McLean. Gordon LeSeuer's booker, returned
from a vacation . . . CoUeen Temple. Monogram
secretary, was away for a rest . . .
Showing of "Secret Land" at a trade preview
attracted top navy officials in Salt Lake
City.
Second Montana Ozoner
To Open at Missoula
MISSOULA. MONT. — A 440-car drive-in
will be opened here soon, according to Manager
Bill Power. It will be the second drivein
in Montana. The first was built in Billings
last Jime.
Manages Seattle Neptune
SEATTLE—Roland Rousse has been named
manager of the Neptune Theatre in the University
district here, according to Harold J.
Murphy, manager of the two local Hamrick-
Evergreen theatres. Rousse recently managed
the Manette Theatre across the Sound.
New Theatre for Davis
DAVIS. CALIF.—Leonard SmUh. manager
of the Varsity Theatre, said plans were being
made for the construction of a new theatre
on Second street here. The city planning
commission already has approved purchase
of the proposed theatre site.
To Finish Bums Theatre
BURNS. ORE—Contractors Riverman &
Son have signed with A. Combs to complete
the 600-seat theatre building here for which
the foundation and basement already have
been constructed. The new theatre will be
known as the Desert. It will be buUt of
reinforced concrete and will measure 40x130
feet.
La Mar Celebrates 10th Year
REDONDO BEACH, CALIF.—The LaMar
Theatre recently celebrated its 10th anniversary
with speeches by the mayor and city
manager and an elaborate birthday cake
donated by a local bakery. Henry Madigan
is manager of the LaMar.
: August 28, 1948
50C

j
New 400-Car Airer
For Greeley. Colo.
GREELKY, COLO.—Emmett W. Savard
and Rudolph Meyer have formed the Greeley
Drive-In Theatre, Inc., and have announced
that a new 400-car ozoner will be opened
soon on highway 25 north of the city. Both
Savard and Meyer, his father-in-law, will act
as supervisors but will take no active part in
operation of the ozoner. Savard said about
35 persons would be employed to operate the
drive-in.
Savar formerly was employed by Fox Theatres,
Inc. at Marinette, Wis., as chief of
service and assistant manager. His wife also
was a Fox employe for three years.
Meyer recently retired after serving as superintendent
of the Badger Paper Mills, Inc,
here for the past 47 years. He also formerly
lived at Marinette, Wis.
House Ready in October
FONTANA, CALIF.—The new Arrow Theatre
now under construction here is expected
to be completed about October 15. Owned
by I. H. Harris, it will be operated by Robert
Smith. Simplex projection and sound equipment
will be installed.
Air Condition Lakewood
LONG BEACH. CALIF.—A new $8,000
air
conditioning system has been installed in the
Lakewood Theatre here by Manager Bob
Mallon.
Remodel Portaies Apache
PORTALES, N. M.—Orin Sears, manager
of the Apache Theatre here, has ordered
some 500 new seats for that theatre and has
begun general remodeling of the house. Work
Included installation of a stage, an air conditioning
system and other general improvements,
including new projection and sound
equipment.
Work on Star Nears End
CHULA VISTA, CALIF.—The Anton Baldessari
Construction Co. neared completion
of the Star Theatre in Lincoln Acres this
week. The 500-seat house will be managed by
Woodrow Wilson.
Install New Sound System
WEOTT, CALIF.—Walter BeU, owner of
the Maribel Theatre here, has installed a new
sound system in the Maribel. The installation
was done by the Altec Sound Service
Corp.
ZiUah, Wash.. Roza Sold
PORTLAND—The Theatre Exchange Co.
here reported the sale of Ray Miller's Roza
Theatre in Zillah, Wash., to John Olson of
Seattle.
Moses Valdez at Nogales
NOGALES, ARIZ.—Moses S. Valdez has
been named manager of the new Star Theatre
here by Louis Bilbao, owner of the house.
Encino Theatre Firsl
In New Lee Chain
ENCINO, CALIF. — Construction will get
under way shortly on the new Encino Theatre,
first unit in a contemplated circuit to be
operated by the newly formed Lee Theatres,
Inc., headed by Jules Seder and Howard
Goldenson. The new house was designed by
W. L. Pereira and will be constructed under
the supervision of Charles Menderson. Design
highlights include an outdoor garden
lobby, parking space for 500 cars, and an allloge
seating plan. It will cost an estimated
$300,000.
Pacific Circuit Ozoner
To Be Built in 5 Months
INGLEWOOD, CALIF.—Pacific Drive-In
has revealed that construction of its $300,000
ozoner here will be completed in about five
months. The ozoner will have a 900-car
capacity.
^"!??^.®'.9j®" °°^ ?P??^
EUGENE, ORE.—The new Oak Theatre
here was opened recently by owner Randall
Clark.
Rio to Play Hollywood Film
SAN FRANCISCO—The Rio Theatre here
has adopted a new policy which provides for
the showing of Hollywood product three days
a week, and Italian films four days. Previously
the Rio has shown Italian product exclusively.
r
Is Selling Seats a Problem?
BOXOFFICE
Tells you how!
Every issue has a
wealth of idea^.
Actual experiences in exploitation, regular advertising and keeping
the public sold on the theatre are reported with profuse illustrations
in BOXOFFICE each week. This section on practical
ideas on merchandising the motion picture is alone worth the
price of a year's subscription.
Keep at the head of the procession and make more money. Read and use the numerous
features in BOXOFFICE to improve your shovmianship and your earning power.
SOD BOXOFFICE : : Augiist 28, 1948

I
I
Alhambra—Life
;
Palace—Huthless
I
Towne—A
reissues
'Broadway' Grosses 140
In Good Chicago Week
CHICAGO—Sensational new entries upped
business in a big way at first run Loop houses.
Sparked by thousands of visitors in town for
the Railroad fair, Moose convention and other
doings, the Woods had a great week witli
"Easter Parade," the Chicago did record business
with "Give My Regards to Broadway"
plus a stage show, the RKO Palace hit high
with "Abbott and Costello Meets Frankenstein,"
and the World Playhouse did well with
a foreign opus, "Life and Loves of Tschaikovskj'."
(Average Is 100)
Apollo—Lulu Belle (Col), 2nd wk
Chicago—Give My Regards to Broadway (20lhshow
90
Fox), plus stage 140
Garnck—16 Fathoms Deep (Mono): Thunderhoof
(Col) 90
Grand-Feudin'. Fussin' and a-Fightin' (U-I).
2nd wk 100
LoSalle—Belle Starr (20th-Fox); Frontier Marshal
(20th-Fox) 100
,
Oriental—The Time of Your Liie (UA), 2nd wk.,
plus stage show 125
Palace Abbott and Costello Meet Fronkstein
(U-1), plus Superman 125
Rialto—Key Largo (WB), 4th d.t. wk 100
Roosevelt—Life With Father (WB), 2nd Loop run....lOO
State-Lake— On an Island With You (MGM),
2nd d t wk 100
Studio—Lucrezia Borgia (Vogue), 4th wk 90
United Artists—Summer Holiday (MGM) 90
Woods—Easter Parade (MGM) 150
World Playhouse Life and Loves of Tschaikovsky
(Oassic) 115
'Date With Judy' Continues
To Lead Milwaukee Houses
MILWAUKEE—Trade at the first runs theatres
was hit by the Centennial at the State
Fair Park. "A Date With Judy," in its second
week at the Towne, continued to lead the
city. "Life With Father," at the Alhambra
at popular prices, and "Mr. Blandings Builds
His Dream House," in a second round at the
Riverside, were steady.
With Father (WB), 2nd wk 100
(EL), Strawberry Hoan (Col).... 100
Riverside—Mr. Blandings Builds His Dream
House (RKO), Perilous Waters (Mono), 2nd wk..lOO
Strand—Deep Waters (20th-Fox): The Black Arrow
(Col), 2nd dt wk 90
Wdrner Mon-Eoter of Eumaon (U-I); Daredevils
of the Clouds (Rep)
Date With Judy (MGM), 2nd wk
100
160
Wisconsin—The Walls of Jericho (20th-Fox);
Thunderhoof (Col) 100
'Mem-Eater' Leads Houses
At Indianapolis Houses
INDIANAPOLIS — Business ranged from
fair to good at the first runs here, with frequent
rains hampering trade somewhat.
"Man-Eater of Kumaon," paired with "Guns
of Hate" at the Lyric, was the leader.
Circle—Dream Girl (Para). I Wouldn't Be in
Your Shoes (Mono) 100
Indiana—Key Largo (WB), 2nd wk 100
Keith,'!—Up in Central Park (U-l), Dear Murderer
Loews—The Fuller Brush Man (Col), Adventures
wk
(U-I), 'Znd wk 105
in Silverado (Col), 75
3rd
Lyric—Man-Eater of Kumaon (U-l)- Guns of
Hate (RKO) _ 110
Youth Month Endorsed
By Allied of Illinois
CHICAGO—Following a recent board meeting
of Allied Theatres of Hllnois, Inc., Jack
Kirsch, president, announced that they wholeheartedly
endorsed National Youth month
which is being observed throughout the nation
during September. Local Allied members
are being urged to give their fullest cooperation
to the movement by making their screens
available for showing special trailers calling
attention to the youth observance and generally
creating public interest in the project.
Allied National Secretary Is
Speaker
At First Midcentral 110 Gathering
d^
Seen in the top row at the Cape Girardeau meeting are Charles Niles, Anamosa,
Iowa, national Allied secretary; William T. Zimmerman. Warrenton. Mo.; Charles
Beninati, Carlyle. lU.; E. H. Wieck, Staunton, 111.; Earl Vandiver, Kennett, Mo., all
directors. Bottom row: Andy Dietz, director; Hugh Graham, secretarj- and trea,surer;
Henry HoUoway, president; Jeff Jeffries, vice-president.
CAPE GIRARDEAU, MO.—Charles Niles
of Anamosa, Iowa, national secretary of Allied
States Ass'n of Independent Exhibitors
and a member of the board of ITO of lov/a
and Nebraska, was the principal speaker at
a meeting of the recently organized Midcentral
ITO at the Colonial tavern here August
18,
It was the first regional gathering to be
held under the auspices of Midcentral Allied
since its formation in St. Louis recently, and
it attracted independent theatre owners from
eastern Missouri and southern Illinois.
Niles gave a complete summation of the
varied activities of ITO of Iowa and Nebraska,
indicating that it could well serve
as a pattern of operation for Midcentral.
His talk was listened to with the utmost attention
by an enthusiastic and appreciative
audience.
The speaker also went into detail concerning
the services of the Allied Caravan, using
a large blackboard to illustrate his chief
points. Visualization of this portion of his
address proved valuable to those in attendance,
since they had no trouble in catching
the full significance of the points he brought
out.
Brief talks also were made by the officers
of Midcentral Allied, including Henry Hollaway,
St. Louis, president; Jeff Jefferis, Piedmont,
Mo., vice-president, and Hugh Graham,
St. Louis, secretary and treasurer.
Various members of the board of directors
of the regional group, also given the opportunity
to speak briefly, included William T.
Zimmerman, Warrenton, Mo.: Charles Beninati,
Carlyle, 111.: E. H. Wieck, Staunton, 111.:
Earl Vandiver, Kennett, Mo., and Andy Dietz,
St. Louis.
Among those at the regional meeting were
Charles Beninati, Carlyle: Dale Turvey, Pawnee;
T. D. Beninati, Pinckneyville: Mr. and
Mrs. E. H. Weick, Staunton. 111.: Andy Dietz.
Henry Holloway and Hugh Graham, St. Louis:
Charles Frobase, Benton: W. T. Zimmerman,
Warrenton: Martin Operle, Ste. Genevieve;
Lyle Richman and Lyle Richman jr., Senath:
Earl Vandiver and John P. Ray, Kennett:
R. K. Wilson. Jackson: Mr. and Mrs.
R. D. Fisher, WUlow Springs: G. H. Hunt,
Doniphan: Mr. and Mrs. William Sherman,
Bloomfield: W. K. Dillon and W. H. Dillon,
Moorehouse: Roy Dillard. Wardell: Bob Jeffries
and Mr. and Mrs. Jeff Jeffries, Piedmont,
Mo.
Board of Zoning Denies
Permit to C. E. Greer
INDIANAPOLIS—Construction of a $160,-
000 motion picture theatre on North Kaystone
avenue has been blocked by the refusal
of the city board of zoning appeals to grant
a zoning variance. C. Everett Greer had appealed
to the board for the permit but was
downed in his request when more than 30
residents of the area appeared in opposition
to the variance.
Greer had planned a fire-proof, one-story
theatre seating 900 persons and providing
adequate off-street parking facilities. His
attorneys presented a petition signed by 368
persons for the variance but the opposition
countered with a petition signed by 143 protesting
the permit.
G. W. Carroll Leases Airer
In Blue Mound City Pork
BLUE MOUND, ILL.—Arrangements have
been made by the village board to lease the
open air theatre in City Park to G. W. Carroll
of Decatur to allow him to present outdoor
pictures in the park. Under the present
schedule shows will be given on Thursday
and Sunday nights. The admission rate is
30 cents for adults and 14 cents for children.
The closing of the Pix here left Blue Mound
without a motion picture theatre until Carroll
offered to present films in the park.
Harold Branstetter Named
NEW LONDON. MO.—Mr. and Mrs. Clifton
Oitker, new owners of the 300-seat Lee, have
employed Harold Branstetter as manager. The
theatre formerly was ow^led by I. Lee Bunch.
BOXOFFICE : : August 28, 1948 51

.
.
. GaU
. . New
INDIA NAPOLIS
Doyd, Sparrow, manager of Loew's Theatre
" downtown, went to Washington, his home
town, for a three-week vacation
Douglas, operator of the
Harry
. . .
Dana, Dana, Ind.,
spent several days in Illinois visiting friends
Louise Ritz of the U-I office staff was
sick K. E. Maurice, operator at Wabash,
. . .
vacationed in the Wisconsin lake regions and
visited his uncle, J. B. Stine. who has a cottage
there.
Jack Van Borssun, operator of the Savoy
and West theatres in Terre Haute, attended
the Elks state convention in Richmond .
Mrs. Ann Craft, secretary to ATO of Indiana
vacationed in Atlantic City . . .
Fred Dolle,
NOW SELLING
Illinois
& Indiana
Territories
8 "WILD" BILL ELLIOTT
WESTERNS
#1—LAW COMES TO TEXAS
#2—RETURN OF DANIEL BOONE
#3—LONE STAR PIONEERS
#4—FRONTIER OF '49
#5—MAN FROM TUMBLEWEEDS
#G—IN EARLY ARIZONA
#7—TAMING OF THE WEST
#8—PIONEERS OF THE
FRONTIER
First Release Available October 1st
ar)d every six weeks thereafter.
All New Prints & Accessories
head of the Fourth Avenue Amusement Co.,
spent several days in Terre Haute, inspecting
remodeling work on the Hippodrome Theatre,
now under reconstruction.
Joe and John Barr, the latter general manager
of the Willistin cu-cuit. are building a
500-car drive-in at Champaign, 111. The project
is scheduled to open September 1 ... Ed
Campbell, operator of several open air theatres
in Indiana and Kentucky, is building a
new deluxe colored house in Lexington, Ky.
It is scheduled to open October 1 and will be
the first all-colored theatre in the city.
Gordon Craddock, Eagle Lion manager, was
shopping for a house while his wife and
daughter toured the west on an extended vacation
. . . Lena Bohlman, inspector at RKO,
was vacationing lighting fixtures
.
adorned the Monogram exchange . . .
Mrs.
Jane Beard, formerly associated with Y&W
Management Corp., has been added to the
Charles Acton,
Monogram office staff . . .
salesman for Republic, reported killing a
large opossum which invaded his neighbor's
chicken pen. The animal weighed 12 pounds
and was killed while pouncing on his prey.
Sam Abrams, manager for Film Classics,
left for Chicago to visit officials of the Gregory
circuit . . . Harvey Cocks, general manager
for Quimby Theatres at Port Wayne, returned
from his eastern vacation at Glen Cove, L. I.
Lancaster, Huntington exhibitor, is
the only male inhabitant in the city cvho
isn't growing a beard. Huntington is preparing
to celebrate its centennial but Gail
will not be one of the bearded participants.
Lancaster operates the Huntington, Jefferson
and Tivoli theatres there.
Sells Interest to Brother
CHICAGO—M. A. Behrend has sold to his
broaher Sam his interest in Movie Supply Coin
which they have been partners for over 25
years. M. A. will continue to operate the
company which distributes motion picture
projectors, sound equipment, screens, opera
chairs, accessories and supplies for theatres,'
schools, clubs and churches.
for the Best Buys in Theatre Supplies
Phone Lincoln 1727
GER-BAR INC.
442 N. nUnois St. Indianapolis. Ind.
St. Louis Film Council
Plans Fall Festival
ST. LOUIS—Mrs. Arretus Burt, founder
and president emeritus of the Better Films
Council of Greater St. Louis, has announced
some of the plans for the film festival to be
conducted under the auspices of the council
during the balance of this year and early In
1949.
The programs will be conducted at the
Apollo Theatre, owned by Joe Litvag and Fred
Wehrenberg. The theme of the first program
to be staged September 30 will be "American
Youth," and it will consist of about an hour
and a half of short films and a short address
by a prominent local civic leader.
The second program will be titled "The
American Heritage," and will include a number
of shorts and a talk. The other programs
and their themes will be staged January 27,
"The American Home"; February 24, "American
Art," and March 31, "World Understanding."
Murcucilli Bros. Remodel
Fainnount, Ind., Palace
FAIRMOUNT, IND.—The new owners of
the Palace Theatre here, Marcucilli Bros, of
Marion, have begun a complete remodeling
job on the house. Plans call for expansion^
of the building, installation of new seats, new
projection equipment and a new marquee;
The interior of the house wiU be redecorated'
and lined with soundproof material.
The Palace was sold to the Marcucillls by
Jack Allen, who will remain as manager.
Royalton, 111., Theatre
Sold to L. E. Teachman
ROYALTON, ILL.—L. E. Teachman, newcomer
to the motion picture business, is the
new owner of the 425-seat Royal Theatre
here, which he purchased from L. R. Clutts
recently. Clutts operated the house for a
number of years.
Greater Profits
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52
:
BOXOFFICE
: August 28, 1941
'i^CE:
i

. . . Harold
. . . Jerry
. . Arnold
. . Ray
. . The
. . Bill
. . Eddie
. . Al
I SEND
1
NEXT
East St. Louis Puts
Bans on Bank Night
EAST ST, LOUIS—One of those pre-election
morals baths for which this metropolis
is noted, has resulted in the suspension of
bank night operations for three local motion
picture theatres. Simultaneously with the
"cease drawing" orders for the theatres, Police
Commissioner John T. English announced
that his investigation had disclosed "there is
no gambling in the city."
Chief of Police Henry C. Bishop said two
officers had appeared at the Publix Great
States 1,800-seat Majestic Theatre the night
of August 19 prior to the regular bank night
drawing for three prizes, two for $1,000 each
and the thii-d for $900, and had warned Vincent
O'Leary, the manager, "to cancel the
drawing or else."
However, O'Leary's version was different.
He said, "We decided to cancel the drawing
ourselves." He announced from the stage that
night that "due to circumstances beyond our
control, we find it necessary to cancel the
drawing tonight," and informed the patrons
he didn't know when the cash awards would
be made.
The Majestic had been conducting bank
night drawings regularly for 14 years.
Two other local theatres, the Roxy and Esquire,
both operated by the Frisina Amusement
Co., with Tommy Tobin as their local
manager and business associate, also decided
to call off their joint bank night pool of $300.
In the meantime, temporarily at least, the
handbooks and slot machines and dice games
are on vacation.
Theatre Business Unhurt
By Illinois Phone Strike
ST. LOUIS—A strike for higher wages by
plant employes of the Illinois Commercial
Telephone Co. curtained service in many
downstate film exchanges but aside from
inconvience for theatre circuits heads it
had no appreciable effect on the motion picture
business.
Johnny Minardi, regional manager for Fox
Midwest, said his office used telegrams instead
of telephones to keep up with the
various units of the circuit. In addition to
Pox Midwest, circuits affected by the strike
were Rodgers Theatres, Cairo; the Turner-
Farrar circuit, Harrisburg: Barnes and Pitner,
Fairfield, and Charley Beninati's Capitol
in Pinckneyville.
FCC Permit at Warrenton
WARRENTON, MO.—William Zimmerman,
owner of the 350-seat Vita Theatre here, has
received a construction permit from the FCC
for a 50-watt AM radio station to be located
here. The new station will operate daytime
only on 730 frequency. Zimmerman said that
he hasn't decided how soon the new station
will take to the air. Eventually he hopes to
be in a position to broadcast television shows
for the protection of his theatre.
MILWAUKEE
phe Strand, operated by Nick John.son at
Manitowoc, has been completely remodeled
. . . Ru.ss Leddy of the Orpheum,
Green Bay, was vacationing with Mrs. Leddy
Pearson, ITO, bought a new Studebaker
. Bruirun of the Ritz. North
Milwaukee, left for a fishing trip to Hayward
McMillan now is manager of the
Grand and the Times, Clintonville, for Marcus
Theatres
. Ainsworth, Fond du Lac,
national Allied president, left for New York.
. . . Bonnie
Offices of the Independent Theatres of Wisconsin
and upper Michigan after September
1 will be located at 1027 West Wells . Elnora
Horn and Duke Melcher of
. .
Gallagher
Films attended the National Association of
Visual Educational Bureaus meeting in Chicago
. Bonner, Gallagher Films, vacationed
in northern Wisconsin
Bruders, Wisconsin treasurer, was vacationing.
.
Jack Bates, Republic office manager, was
back from a vacation Sickles. FUm
Service dispatcher, was . . Joe Strother,
ill .
Marcus Tlieatres, left for a three-week vacation
. . . Max Mazur has resigned from Film
Benny Benjamin, Screen Guild
Classics . . .
manager, accompanied by "Doc" Honeck and
Lee Peffer, attended a company meeting at
the Blackstone hotel, Chicago . . . Jack
Lorentz, 20th-Fox midwest divisional manager,
and his wife were visitors.
John Prostinek, Paramount shipper, was
away on vacation . Krofta, formerly
with United Artists, now is selling for Monogram
. Rio, Appleton, Wis., was struck
:T0LAN engineering CO.
• —THEATRE BUILDERS—
2 10741 Avenue F Chicago 17, HI.
* Phone ESSex 2552
by lightning during a recent storm .
, Hildegarde
Albrecht, MOM booker, returned from
her vacation . . . Elsie Seidl and Pearl Reinke
of MGM will go to Lake Lawn for a vacation.
Exhibitors from W'i.sconsin seen on Pllmrow
included Carl Neitzel, Juno, Juno; Len Dorece.
Crown, Racine; Paul Nowatske. Vista, Mukwonago;
Eddie Vincient, Nicollet and De Pere,
De Pere; Barney Sherman, Douglas, Racine;
Walter Baier, Fort. Fort Atkinson; and Bill
Green, Badger Outdoor, Madison.
Quit Paying Ascap Fees
CHICAGO—Balaban & Katz and Essaness
circuits are withholding Ascap payments on
legal advice that such payments are illegal
in view of recent New York state supreme
court decision. B&K acted on advice of the
Paramount home office and Essaness on the
advice of its attorney. Last week Allied Theatres
of Illinois told its members to withhold
payments on the advice of Thomas McConnell,
Jackson Park Theatre attorney.
Ozoner Opens August 25
URBANA, ILL.—John Barr, manager of the
Twin City Drive-In, recently constructed on
North Market street here, said that the
ozoner would open about August 25.
Filmack
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Manager Motors West
DECATUR, ILL.—James McCullough, manager
of the Lincoln, and his wife were on a
motor trip to the Canadian west coast for a
vacation. Their destination was Qualicum
beach on Vancouver Island.
3310 Olive St.
St. Louis 3, Mo.
Telephones
JE 7974
JE 7975
W«B(
BOXOFFICE : : August 28, 1948
L
S3

. . George
. . . Charles
. . . Peter
. . . Ray
. . New
. . Gene
. . Douglas
. . One
CHICAGO
Tt was a feast in Chicago's first run houses
"Easter Parade" at the Woods and "Give
My Regards to Broadway" at the Chicago
were the main dishes. "Raw Deal" at the
Apollo, and "Summer Hohday" at the United
Artists had tremendous openings. The town
was packed with thousands here for the
Railroad fair, the all-star football game,
which had a record crowd of over 100,000, and
a score of conventions. Most every Loop
house had sidewalk holdouts day and night.
"The Best Years of Our Lives." was showing
at a dozen neighborliood houses at popular
prices and doing great. Drive-ins also were
doing capacity.
Alfred Sacks of Dallas, Tex., was a visitor
and announced the opening of New York
headquarters for Sacks Television Enterprises,
recently organized. The four branches,
Dallas, New York, Atlanta, New Orleans and
two franchise holders. Variety Pictures of
Chicago and R. F. Ginson, will handle television
distribution for Film Studios of Chicago.
H. A. Spanuth is director . . . Morris
Hellman, UA salesman, celebrated his 25th
wedding anniversary . Weinberg,
WB sales department, was ill at Mount Sinai
hospital.
Bob Eirinberg. Kling studio president.
Back of those Inviting
dtlVf•M Tlieatre Marquees
CHICAGO 5, ILLINOIS
Academy Theatre Supply Co.
1312 S. Midiigan Avenue
Telephone: Webster 7268
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increasingly— in the."States," Canada and
throughout the world— Exhibitors are
building bigger "box office" with new
DeVRY "12000 Series" theatre equipment
Whether you are planning a new operation
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modernization of your present equipment,
it will pay you to learn more about
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EVANSVILLE 11, INDIANA
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Telephone: 3-7534 or 3-7092
Before you buy, get the facts on new
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CHICAGO 14, ILLINOIS
DeVry Corporation
1111 Arnitage Avenue
Telephone: Lincoln 5200
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See the DeVry Exhibit in Booth 58—TESMA Trade Show—September 2S-29-30-^6fferson Hotel, St. Louis, Mo.
plans to open a New York office and studio
for expansion of the television department.
Jack Lieb, director of the film department,
has been making a series of film backgrounds
,
for some state publicity films . . . Marvin
Lowenthal, owner of White Palace Theatre,
was Florida bound for a two--week holiday
Fox, operator of the Empress,
Milwaukee, has booked Henri Elman's "Hoilywood
Burlesque" and "Youth Aflame" for
a first run in Milwaukee . Fairbanks
jr. and his wife Mary Lee were through
en route to New York where they will sailil
or a European holiday. They plan to visitlj
England, France and Italy.
Sammy "Half Pint" Embers has left National
Screen after H years in the credit de-J
partment . York Central is distributing!
five films to employes covering various operations
of the railroad. Films are also beingj
shown at their exhibit at Railroad fair.
Major Barney Nagle of B&K's maintenance!
department returned after refresher course]
at Ft. Sheridan, where he spent his vacation]
trying to figure out a way to get people to]
salute majors in civilian clothes . . Louisl
.
Freeman of the Chicago Theatre staff, was]
under treatment at Illinois Masonic hospital]
L. Pullman, Walter H. Sutter and]
Robert J. Immel have formed the Magic Glow]
Co. with offices at 111 West Madison. They]
will distribute electrical equipment for theatres
and amusement centers.
J. Arlia has resigned from the manageria
staff of the United Artists Theatre and wU
locate in Dallas, Tex., in show btjsiness . .
Robert C. Ruben, son of Claude Ruben, main-;
tenance chief of Great States circuit. was|
married at Joliet, 111., to Rose PocoU of She-^
boygan, Wis.
National Theatre Supply will equip the newl
Essanness circuit drive-in, to be erected ail
95th and Ridgeland by Eddie Silverman anci
associates and scheduled to open late in Sep-:'
tember . Autry will head the stage!
show at the Oriental the week of September 1 f
Dick Powell and Burt Lancaster also are!
scheduled for a stage appearance at the|
Oriental.
. . . "Th«|
Bell & Howell Co. employes held their ami
nual picnic at Ehrhardt grove, Parkside, Illf
A couple of thousand attended
Washington Story," based on Drew Pearson'il
personal files, will be filmed by ColumbUl
Pictures. Associate Producer James Gelleil
and writer Malvin Ward came through oil
their way to confer with the Herald-Ameri'-r
can columnist in Washington about the story]
"Mine Own Executioneer," with Burgesij
Meredith, went into a third week at the Surf
Film Industries of St. Paul hail
opened a Chicago branch at 208 South LaSalliJ
with Prank Balkin in charge . himdre(|
young Walt Disney fans of the Sally Jo:[
Brown department of Chicago Tribune chari I
ties, were guests of RKO at the little RKC]
Playhouse where they saw the Disney colol
film, "Melody Time." Wallie Helm and Bol]
Hickey, RKO publicists, w-ere on hand witl]
cokes and ice cream bars.
Maywood Yale Repaired
MAYWOOD, ILL.—The Yale Theatre her I
is undergoing extensive repairs which includj
constructing of a new marquee, a new air coni]
ditioning system, and remodeling of thll
candy concession. Plans are under way tj
remodel the front, the auditorium and th^
lobby.
!l
54 BOXOFFICE : : August 28, 194

. . . Members
. . Lester
. . Gordon
. . Mr.
ST.
LOUIS
IXrilliam S. Schmitt, chairman of the Troy,
111.. Lions club,, directed the campaign
that resulted in a contract with the Modene
Construction Co. of Edwardsville. 111., for the
erection of a 450-seat Lions Theatre in Troy.
The Lions club several years ago negotiated
with Sam Komm, who owned the Miners
Theatre in Collinsville and a number of
other houses here to operate a new house in
Troy. Komm died several months ago and
his widow decided not to take over any new
houses. The Lions decided to go through
with the project on their own. In addition
to Schmitt, other members of the committee
were R. R. Moore, vice-chairman; Bill Pitt,
secretary; Jewel Edwards. Thomas A. Taylor.
Harold Schmidt. Theodore Gunnewig. Wilbur
Wille and Estel Smith.
The first in a series of outdoor motion picture
shows sponsored by the Venice Progressive
Women's club was presented recently to
raise fimds for teen-age activities in the community
and to combat juvenile delinquency
of two neighborhood organizations
in St. Louis county voted to intervene
in support of the suit filed in the circuit court
at Clayton by eight property owners to test
the right of the St. Louis county court to issue
a construction permit for the 99 Drive-In
by Fred Wehrenberg. Clarence and Francis
Kiimann. The organizations planning to intervene
are the Highway 99 Ass'n and the
Bellefontaine Neighborhood Ass'n.
MGM will tradeshow "The Secret Land" at
the S'Renco Screening Room August 24 . . .
Paul Horn of the Jersey. Jerseyville. 111., returned
from a month's vacation in Cuba and
Florida . . . Pilmrow visitors included Charley
Butterfield. Nauvoo, 111.: Mrs. S. Hope, Sesser,
111.; Charley Weeks jr.. Dexter. Mo.; Frank
Finger, Marissa, 111. and P. B. Beck, Zeigler,
111.
The old Coliseum on Jefferson avenue.
owned by Sam Melman and Edward K.
Schwartz, may be reopened for use by civic
enterprises. The current owners purchased
the structure in 1944 for more than $100,000.
It was built in 1908 and until the Kiel Auditorium
and the Arena were erected it was the
scene of many big local civic events. It has
been dark for several years.
Bowling continued to grow as a tough competitor
for local motion picture theatres. Construction
of a $300,000. 24-lane bowling establishment
on Southwest avenue was completed
and the grand opening was scheduled for August
20.
Joe Bowles, former assistant manager at the
Missouri Theatre, has been named booker
for mm Classics. He succeeds Cliff Mantle.
who has been promoted to salesman for eastern
Missouri and southern Illinois by Bud
Edele, manager. Bowles was with the Fanchon
& Marco for five years prior to the war,
after which he returned to the Missouri.
Arthur G. Struck, Mason City. 111., and his
wife and daughter have gone to Cahfomia
on a combined business and vacation trip . . .
The Des Peres Drive-In, owned by the Phillip
Smith Interests of Boston, has installed
Brenkert BX80s in the projection room. The
sale was made through the Capitol Theatre
Supply Co., Boston, and installation was by
the St. Louis Theatre Supply Co.
.\T ( IIU .\GO LUNCHEON—Shon-n above arc ,\

Variety Sponsors 'Mister Roberts' Pekin, III, Council
One Night for LaRabida Patients Okays Ticket Levy
CHICAGO—A man named "Mister Roberts"
is going to mean a lot to some Chicago hearts,
but it isn't a romantic tingle he will stir up.
"Mister Roberts," in the person of stage and
screen star Richard Carlson, wall be working
for the little hearts at LaRabida sanitarium
in Jackson Park, crippled by rheumatic
fever. The Chicago Variety Club has taken
over the September 10 performance of the
new Broadway hit, "Mister Roberts," as a
benefit perfoiinance for the children's sanitarium.
Tickets can be obtained from any
Arthur and Wehrenberg
To Youth Month Posts
ST. LOUIS—A national youth month committee
for St. Louis and St. Louis county
was selected at a meeting August 13 in the
20th Century-Fox screening room. Eddie
Arthur, assistant general manager for Fanchon
& Marco, and Fred Wehrenberg, local
MPTO president and chairman of the executive
committee of Theatre Owners of America,
were named co-chairmen.
Other members of the committee: Louis
Ansell, Ansell Brothers circuit, secretary;
Russell Bovim, resident manager, Loew's theatres;
Clarence Kaimann, Kaimann circuit;
Arthur Kalbfell, Pauline Theatre; Tommy
James, Comet, Douglas and Strand theatres
and president of the St. Louis Variety Club;
Henry Halloway, president of Mid-Central
Allied Independent Theatre Owners and owner
of the Gem, Beverly and Overland theatres
and a drive-in in St. Louis county; Fred
Joseph, Fanchon and Marco Service Corp.,
and Herb Washburn, St. Louis manager for
National Screen Service.
Residents See Free Shows
From Front Porch Seats
DECATUR, ILL.—The drive-in on North
Jasper street, opened recently by George
Kerasotes of Springfield and his associates,
has brought free motion pictures of the silent
type to many residents. From their front
porches and lawns they can watch the pic-
of the club's 500 members or by telephoning
HARrison 5878. The iplay will open September
7 at the Erlanger Theatre. Henri Elman
of the Variety Club's benefit committee, said
the entire proceeds of the September 10 night
would be tui-ned over for treatment and research
at LaRabida.
In the above photo Irving Mack (left) and
Henri Etaian have difficult time matching
supply with demand as members rush to buy
tickets for benefit performance of "Mister
Roberts."
tures on the huge screen of the drive-in some
three blocks away. They can't hear the
spoken lines but nevertheless they seem to
enjoy the free shows. One woman, whose
view from a comfortable chair in her yard
was obstructed by weeds, lost no time in
whacking down the offending growth. When
the view had been adjusted to her satisfaction,
she put up the sickle and leaned back
in the chair to watch the screen.
Roosevelt Operator Hurt
And Robbed in St. Louis
ST. LOUIS—Christ Zotos. operator of the
Roosevelt Theatre here, was slashed across
the lip with a knife and knocked to the
ground by a man who then robbed him of
$200 in cash.
Zotos had left the theatre with the evening's
receipts and was about to board a
street car when he was attacked.
The man seized Zotos from behind, pulled
him from the car steps and then slashed
him across the face with the knife, before
knocking him to the ground and fleeing with
the money.
Zotos was taken to his home following
emergency treatment at the city hospital.
Darnell Stars in Tire'
Linda Darnell will star in "Rre," a novel
by George Stewart about the U.S. forest service
being scripted by Wanda Tuchock for
2ith-Fox.
PEKIN, ILL. The city council here
unanimously approved an ordinance, once repealed
after more than 3,000 citizens signed
a petition opposing it, levying a 4 per cent tax
on all commercial amusements.
Failure to pay the tax as provided by the
ordinance wiU be punishable by a fine of from
$10 to $200, the size of the penalty to be
determined by the amount remaining unpaid.
There are two motion picture theatres here
which with various other commercial amusements
will be affected by the ordinance.
Visual Education Forum
Elects Orlin D. Trapp
CHICAGO—Orlin D. Trapp, visual education
director at Waukegan, 111., is the new
president of the Midwest Forum, the oldest
organization in existence devoted to the furtherance
of visual education. The group met
at- the Sherman hotel in conjunction with
sessions of the Film Council of America, Educational
Film Library Ass'n and the National
Audio Visual Dealers Ass'n.
The new vice-president of the forum is
Verne Stockman of Michigan Central college
at Mount Pleasant. Joseph E. Dickman, Encyclopedia
Britamiica Films, Inc., Wilmette,
111. was re-elected secretary-treasurer.
Rumors that the Midwest Forum might dissolve
after this meeting were spiked at the
opening session of the group when plans for
reorganization or amalgamation with other
audio-visual groups were tabled.
It was also announced that the policy for
the coming year will involve a concerted drive
to enlist the support of school superintendents
in the widwest not already active in the organization.
Plans for the next annual meeting
will be announced at a later date.
St. Louis BX60 Show Aug. 30
ST. LOUIS—Arch Hosier, general manager,
St. Louis Theatre Supply Co., reports there
well be an RCA-Brenkert demonstration by
factory experts at the supply company's
quarters commencing at 2 p. m. August 30.
Exhibitors of the St. Louis trade territory are
being invited to attend and to bring along
their projectionists. Featm-ed will be the new
Brenkert BX60 especially designed by
medium-sized houses.
New Panels at Capitol
MADISON—New metal panels and placard
display cases have been installed on the
front of the Capitol Theatre here. Fred
Reeth is manager of the showhouse.
Announce Knox Policy Change
KNOX, IND.—Richard Gulmyer, manager
of the Knox Theatre, has announced a change
of policy for the house, including program
changes every Sunday, Tuesday, Thursday
and Fi-iday.
Husband of Secretary Dies
INDIANAPOLIS—Clarence A- Welirling,
43, husband of Mary Wehrling, secretary at
20th-Fox, died here August 13. He had been
ill more than one year.
56 BOXOFFICE : : August 28, 1948

Huge Order lo DeVry
For 16mm Machines
CHICAGO—Expanded peacetime use of the
16mm film medium by the U.S. navy resulted
in the issuance of a contract for .sound projection
equipment to the DeVry Corp. of Chicago.
The contract, involving nearly a million
dollars worth of newly developed DeVry
16mm motion picture sound projectors, is
believed to be the largest single peacetime
order placed for equipment of this type.
A second contract, from U.S. signal corps,
calls for a considerable number of DeVry
35mm sound projectors.
June Nettleton Crowned
On Stage of Oriental
CHICAGO—A new queen of beauty reigns
in Chicago. She is lovely, talented Lois June
Nettleton, 20, crowned Miss Chicago of 1948
on the stage of the Oriental Theatre. To the
thunderous approval of a capacity house,
the beautiful young woman was announced
by Arthur Stegall, manager of the Oriental,
as winner of the Sun-Times-Oriental Theatre
"Search for Miss America in Chicago."
She was selected from a field of 12 who competed
in the finals on the stage. Mitzi
Hunter and Nancy Earp took second and
third honors.
The 12 finalists had been narrowed from
an original field of hundreds of contestants
in preliminary competitions held during the
last month. The judges included Earl Gross,
artist; Dave Garroway, NBC 1160 Disk Jockey
club; Stephen Deutsch, commercial photographer,
and Ellen Reynolds of the board of
education.
Miss Nettleton will travel to Atlantic City
in September to represent Chicago in the
annual Miss America pageant. Stegall presented
her a gold trophy. The winners made
personal appearances on the stage of the Oriental
during the following week.
KEEP YOUR HOUSE 15
DEGREES COOLER
IN SUMMER
Insulate with success, save up to
40% on fuel, 30% of the cost of
electricity for Cooling system.
Arthur Benjamin Brenton. manager of
BRENTON CO., INSULATION-ROOFING
6525 S. Harvard Ave., Chicago 21, HI.
Natural water repellant, fireproof material
For free estimate, phone: WENtworth 4277
Sells Spring Green Theatre;
House to Be Remodeled
SPRING GREEN, WIS.—The Spring Green
Theatre here has been sold to O. A. Freck
of Fall River by Frank Murphy of Green
Bay. The theatre has been closed since
March 21.
Remodeling and medernlzation will be completed
before the house is reopened. Modernization
will include moving of the ticket office
to the front of the foyer, lowering of
the projection room, restrooms in the basement,
and a cry room.
Bruce Freck, son of the new owner, will
manage the theatre.
Proposed Amusement Levy
Is Tabled for 30 Days
EAST ST. LOUIS—Mayor John T. Connors
has announced that the proposed new
city 3 per cent tax on amu.sement admissions,
originally scheduled for final passage August
9. has been tabled by agreement of the city
council members to permit an additional
30-day period of inspection by the public.
This additional 30-day period will give
ample time for further development and
clarification of the proposed ordinance, Mayor
Connors said.
Erection of Lions Theatre
Is Started at Troy, 111.
TROY, ILL.—A contract has been signed
for the construction of the long-awaited Lions
Theatre, which will seat from 400 to 500 persons.
W. Schmitt said that work would be
started immediately. The contractor, Modine
& Company, hopes to have the house ready
for opening by January 1. The Troy Civic
Improvement Ass'n has been pushing the
movement for a new theatre here for several
years.
Sue for $15,000 Each
ST. LOUIS—Two personal injury damage
suits for $15,000 each have been filed by Cecil
M. Duncan and Lee Thompson, who allege
that they suffered serious and permanent injuries
July 8 when the wall of an adjoining
building collapsed and fell onto the Senate
Tlieatre. The debris caused a small portion of
the theatre's roof to come through, injuring
some of its patrons. Named as defendants
were Charles Goldman and Julius Leventhal,
who lease and operate the Senate, and Mr.
and Mrs. Leo Tsutsulis, owners of the building
which collapsed.
Niles, Mich., Ozoner Opens
NILES, MICH.—The Niles Outdoor Theatre,
built here by Alex Manta and Jack Rose,
operators of houses in Indiana and Chicago
for the Indiana-Illinois Theatre, opened
formally recently. The 1.000-car ozoner is
located on U.S. 31, two miles south of Niles.
Wilfred Fromm at Enfield
ENFIELD, MO.—The new owner of the
135-seat Enfield Theatre here is Wilfred
Fromm who purchased the house from Vernal
M. Elliott, who now is the manager of the
State Theatre, Centralia, 111.
B&K Firm Options Site
For Theatre in Marion
MARION, IND—Con.struction of a 1,300-
seat theatre is expected to be started here
soon following the closing of an option by the
Hohman-Clinton Realty Co.. a .subsidiary of
Balaban & Katz. on a quarter-block site at
Fourth and Branson streets.
Hohman-Cllnton operates the Paramount
Theatre here now, but the lea.se expires next
Jime 30 and corporation officials indicated
they would try to complete the new hou.se by
that time. Construction of the new theatre
will give Marion three houses, each with a
capacity of more than 1,000 persons.
Bloomington Managers
Blast at City Showings
BLOOMINGTON, IND.—Managers of four
downtown theatres met with JeiTy Femal.
city recreation director, recently to demand
that all motion picture showings be discontinued
at city playgrounds next year. The
move followed curtailment of the summer
film program because of protests from operators
of commercial motion picture houses.
Named House Manager
MANTENO, ILL.—Russell Joslin has been
named manager of the Darb Theatre here
following the resignation of George Gee. who
will enter another field of business. Joslin
has been connected with the Anderson Theatre
Corp.. owner of the Darb, three years.
NOW BOOKING
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"WHEN A MAN SEES RED"
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BOXOFFICE : : August 28, 1948 57

. . . "Our
Motion
. . "Entertaining
. . Charles
. . . "Summer
Clarion-Ledger
. . "One
. . "Beautiful
Calif.)
National Screen Council Members
Give Opinions on July Winner
POLLING twice as many votes as any other
picture on the July ballot, Metro-Goldwyn-
Mayer's "Easter Parade" came in an easy
winner of the BOXOFFICE Blue Ribbon
Award for the month's releases. Other films
which had enough following to give them
Honorable Mention by members of the National
Green Council who make the selection
were the following, in the order of
their polling: "The Emperor Waltz" (Para),
"Fighting Father Dunne" (RKO), and "The
Fuller Brush Man" (Colt.
Comments on the winning picture also
mentioned the number of good pictures with
which it was having to compete to win the
Award, since the ballot contained an unusually
long list. Mrs. Lawrence Delay of
the Springfield Mass. i i Picture Coimcil
writes: "This certainly was a banner
month for outstanding pictures. My choice,
however, is 'Easter Parade.' " And Dean
Burnett, chairman of the Indianapolis Screen
Council, finds it disturbing to have so much
choice. " 'Easter Parade' is gaudy, elaborate
with romance and drama, and the music is
perfect," she comments. "Too bad we have
so many pictures on this month's list."
Wants an Easier Task
And here's another who wants an easier
choice but certainly wouldn't ask producers
to make fewer good pictures for the family
trade: "This is tough with so many good
ones—and junior to be considered."—Mildred
Martin, Philadelphia Inquirer.
"I nominate 'Easter Parade' because of the
actors and actresses and the singing. It is
truly a parade of talent, music and glamor,"
explains Mrs. Alma G. Thomas, director religious
education. Detroit . . .
"The answer
to the moviegoer's prayer. A fast-moving,
exhilerating. tuneful and thoroughly ingratiating
musical comedy hit. A treat to the eye
and ear and by far the best picture of its
kind produced in many a moon." claims Teresa
Santiago Oppenheimer of the Puerto
Rico Press.
Enthusiasm for the winner's entertainment
qualities continue in this fashion:
" 'Easter Parade" is one of the most delightful,
harmless and entertaining musicals
yet. I recommend it highly to all ages."—
Robert Laurence, WIP. Philadelphia . . . "It
was hard to decide with so many good pictures.
'Emperor 'Waltz' was good, too, because
of Bing, but 'Easter Parade' wins. 'We
should have more pictures for piu-e relaxation
and enjoyment."—Mrs. Howard
Thwaits, G.F.W.C, Milwaukee . . . "An American
pictm-e for the entire American family."
—Christo Christy, secretary Hollywood Foreign
Correspondents' Ass'n.
. . .
Need More Like 'Parade'
"Let's have more like 'Easter Parade,—
good from every angle."—R. S. Brown, Sioux
Falls Argus-Leader and
.
suitable for the entire family."—Mrs. Arthur
D. Kerwin, Detroit Motion Picture Coimcil
family found both of the films
checked CEaster Parade' and 'The Pirate')
ideal summer entertainment. We particularly
enjoy Gene Kelly's carefree type of
dancing. The salad scene in 'Easter Parade'
alone was worth the price of admission."—
Mrs. Frank B. Leitz, PTA president, Kansas
City.
Kathleen Crowley, probation officer of the
superior court in New Haven County, says
of "Easter Parade": "Probably not outstanding
but certainly entertainment. Six of my
youngsters are going to see it again, for the
And
hobo dance, among other things"
58
Mable McKee of the Terre Haute Star says:
"Berlin's songs and the dancing of Astaire
and Judy Garland and the beauty of Ann
Miller make 'Easter Parade' my first choice,
though the action is sometimes slow."
For W. F. Dagon of the Illinois Journal and
Register at Springfield it is "the best of the
musicals to date." Virginia Lee Ward of the
'LTERE is certainly high praise unless
the writer has not seen many pictures,
which seems unlikely these days:
" 'Big City,' the best picture I've ever
seen. "—Clarence E. Hill, regional director,
National Conference Christians and Jews,
Kansas City.
The first part of this comment may explain
the special interest Mr. Hill had in
"Big City":
" 'Big City' is a fine family picture. It
shows how a Jewish cantor, an Irish policeman
and a Norwegian minister can
work for the good of a community in spite
of differences of view . . . 'Street With No
Name' is a fine family picture. It
shows how our FBI men are handling
lawbreakers."—Mrs. John Stearns Thayer,
G.F.W.C, Los Angeles.
A lack of confidence in the winning of
the Award by his choice is expressed by
Leo Miller as he votes for "Street With
No Name" but adds: "'Easter Parade'
will be selected, which is okay, too."
"Many good ones this time, but I might
as well get on the bandwagon," quips
May Williams Ward, author, Wellington,
Kas. Only May marked her ballot for
"Emperor Waltz," and thus climbed on
the wrong bandwagon.
Nelson Theatre Ciicuit (Lexington, Ky.) admitted:
"I like 'Easter Parade' and it is top
entertainment, but the pups in 'Emperor
Waltz' almost won me" .
Niles of
the Hartford Times qualities his choice with:
" 'Easter Parade' is wonderful family-fare. If
I left the family home, I'd take 'Street With
No Name.'
"Excellent musical with cast ideally picked.
Astaire holding up to his old reputation. Garland
is improving here. It is a family picture
with color, music and fine staging."—Leonard
H. Santwire, Minneapolis film critic.
Except for his "Road" pictures, none of
which has won the Blue Ribbon Award as
family entertainment, Bing Crosby in a picture
usually means a winner, but "Emperor
Waltz" did not add to his Plaques. However,
there were many who voted for it and whose
comments were full of enthusiasm for it:
"Not perfect, by quite a way, but still
Bing, Fontaine. Technicolor and fair whimsey."—Nadine
Subotnik, Cedar Rapids Gazette
... "A whole evening full of very, very
entertaining nonsense. Gorgeous sets."
Dianne Quinones, Buenos Aires Cinepress . . .
"Beautiful music beautifully rendered, gorgeous
color, delicate satire entertainment
for the entire family."—Malcolm Miller, Knoxville
Journal.
" 'The Emperor Waltz' was delightful and
satisfying entertainment. Had the inane
psychonalysis of the dog been deleted, the
play would have been utterly convincing."
Pauline 'Voris. Missouri Writers Guild, Kansas
City ..." 'The Emperor Waltz' is an
excellent picture—A-1 direction, good acting,
beautiful music—in short, a perfect dish
for the whole family."—Lucien Lemas. Hollywood
correspondent for Paris publications.
i
.
Others Named That Pleased
"By all means, 'The Emperor Waltz.' "
Mrs. Ruth Thomas, Glendale American
Legion Auxiliary scenes
and Bing at his best. dog also deserves The .
much credit."—Arnold Hederman. Jackson
(Miss. I . . . "Delightful!"—
Mrs. George C. Greaves, AAUW. San Diego
..." 'The Emperor Waltz' is excellent."
Flo Beach Rowe. WSLB. Ogdensburg. N. Y.
fare for these boiling days."
—P. Walter Hanan, Binghamton (N.Y.) Press
"Big, colorful, romantic, enchanting,
. . .
stimulating, scintillating—and slightly trying."—Larry
Jonas, KOOL, Phoenix . . . "Of
the few seen both 'Easter Parade' and 'The
Empjeror Waltz' were excellent for the entire
family."—Rosemary Beymer, art director,
Kansas City public schools.
There were other pictures which had special
appeal for certain members, as shown
by these miscellaneous comments:
" 'The Fuller Brush Man' is good for laughs
and that is what we need in today's world
of unrest—good, clean fun." Mrs. Clayton
H. Ridge, G.F.W.C, Indianapolis.
"My choice this month is MGM's 'Big City'
for its real American tolerance theme presented
in a pleasant, entertaining way without
too much preaching. Betty Garrett's outstanding
performance as a newcomer in a
featured role was noticeable. Pictm-e should
be boxoffice both here and abroad."—Max van
Wesel, Hollywood correspondent for French,
Belgian and Dutch publications.
'Inspired Best' and 'Best'
"Gene Kelly at his inspired best in 'The
Pirate.' "—Henry Decker, Frederick News-
Post of the best movies I've seen
.
in many a day. I thought 'The Pirate' would
be too subtle for youngsters but they loved
it. So did I, but I must give a summa cum
laude mention to 'River Lady,' and a kind
nod to 'Four Faces West.' "—Fred Halwi, Port
Arthur (Tex.i News.
•
"Carson in one of his best roles in 'Romance
on the High Seas' and Day is excellent.
Just plain clever entertainment that
helps tired mamas and papas."—Brooks Bicknell,
Alva lOkla.i Review-Courier . .
"'Romance
.
on the High Seas' is one of the most
delightful comedies I've seen in ages. This
picture was a happy surprise and just right
for theatre going on a hot day—or any other
day. for that matter."—Miriam Rosenbloom,
Chattanooga News-Free Press.
"Clap your hands for 'On Island With
"
You. a family-type slapstick comedy."—Alan
Branigan, Newark News.
" 'Give My Regards to Broadway' is just
what the family needs. It is a good family
picture with heart."—A. A. Daughtery, Louisville
Times . . . "Fine acting, deft handling
by director make 'Street With No Name' a
tense thriller that stacks up high in the new
cycle of documentary films."—Alan Owen,
WMID. Atlantic City.
" 'Big City' is a film with a message, especially
to young people; and receiving and contemplating
that message wouldn't harm the
adults, either."—Frederick Porges. president
Hollywood Foreign Correspondents' Ass'n.
BOXOFFICE
: : August 28, 1948

Giveaways in Theatre
Under State Ban, Too
MINNEAPOLIS—A state curb on theatre
giveaways has been called to the attention
of exhibitors by the Minnesota bureau of research
and development. The statute bars
giveaways "if they are harmful to competition,"
and it was dug up after the bureau
received a complaint against giveaways of
permanent wave kits by two Minnesota
Amusement Co. theatres—the State here and
the Paramount in St. Paul.
When the bureau brought the matter to
the attention of Joseph Finley, counsel for
the Minnesota Amusement Co., the theatre.s
discontinued the giveaways without contesting
the law's interpretation of fighting the
order in the courts.
Alice Moodie Carr, a local beauty parlor
owner, lodged the complaint. She saw the
giveaways advertised on billboards and acted
for a group of other beauticians. The State
here was giving away 100 kits and the St.
Paul Paramount 50 daily to the first feminine
patrons buying tickets.
Mrs. Carr pointed out that the permanent
wave kits are harmful to the beauty parlor
business and she claimed the giveaways and
the advertising of such added fuel to the fire.
The bureau decided the statute applied to the
theatres as well as to other lines of trade.
Rites for William H. Blair,
Exhibitor, at Osborne, Kas.
OSBORNE, KAS.—Funeral services for
William H. Blair, 40, Blair Theatre operator
who died August 18 at Neodesha, Kas., where
he had gone with his two sons for an American
Legion junior baseball tournament, were
held here last Satm-day (21). Burial was in
the Osborne cemetery.
The son of Mr. and Mrs. William Thomas
Blair, the late theatre operator was born August
20, 1907, at Pateau, Okla. He was married
November 15, 1930, to Miss Mildred Estelle
Bulock. They moved to Osborne in 1938,
During World War II. Blair was a radar
operator in the navy. He was a member and
past commander of Osborne Post No. 49,
American Legion. Active in civic affairs, he
was a member of the Osborne school board,
the Rotary club, the Chamber of Commerce
and other organizations.
He is survived by his wife, two sons, WiUiam
Hanley Blair jr. and Thomas Richard Blair,
and a daughter Jane.
Fox Midwest Managers
To Meet September 8,
KANSAS CITY—The annual convention of
managers of Fox Midwest theatres will be in
session September 8, 9 at the Meuhlebach
hotel here, circuit officials have annomiced.
Plans for the 2-day gathering of house
managers have not yet been completed, according
to Senn Lawler, director of publicity
for the Fox Midwest circuit.
P. G. Held, 70, Dies
GRISWOLD, IOWA—P. G. Held, 70, retired
theatre operator, died here recently. Born
in Leigh, Neb., he came here 20 years ago and
operated a motion picture theatre. He retired
several years ago.
wife and five children.
He is survived by his
Will Singer, Retiring After 55 Years,
Recalls Barrymore, Howard Careers
OMAHA—Will Singer. Omaha's last active
contact with the Joe Howard-John Barrv-
WILL SINGER
more era of show business, has retii'ed as
manager of the RKO-Brandeis Theatre here
despite protests of his business associates.
For the past five years Singer has announced
periodically that he would retire but
each time he was convinced that he should
remain. Now, however, he has put down the
foot that won so many battles in the old days
of show business.
Singer is half of the combine which helped
such stars as John Barrymore and Joe Howard
up the ladder of success in the days of
vaudeville and the legitimate theatre.
CAREER STARTED IN 1892
For 55 years Singer worked in show business
as usher, property man, advance man,
manager, cashier, treasurer and, even in
some cases, janitor. His career began in 1892
in Milwaukee with odd jobs around the theatres.
By 1897 he had been named treasurer
of the Alhambra, a legitimate house. Soon
he was named manager.
Singer and his brother, the late Mort H.
Singer, realized the popular trend was burlesque
in those days so they went into that
field managing houses in Milwaukee, then
Minneapolis and St. Paul and finally Chicago.
It was in Chicago in 1905 that Mort and
Will took over the La Salle Theatre, a small
musical comedy house. Their first production
was "The Umpire" and the first Singer
star was its result. He was F:-ed Mace.
In 1908 the Singers and their business associate
Herman Fehr of Milwaukee, built the
Princess Theatre in Chicago and starred John
Barrymore in "A Stubborn Cinderella."
It was during this production that Barrymore
took a weekend trip to Benton Harbor,
Mich., where he was virtually marooned
when the sputtering automobile in which he
and his friends were traveling failed to start
on the return trip.
BarrjTnore telephoned Singer and explained
that he'd be there for the evening show.
Singer held up the show as long as he could
and finally started it with Allen Brooks, the
understudy. There was a rush of patrons
to the boxoffice for refunds when Barrymore
burst in the front door with a man in
uniform.
"Who is this?" asked Singer.
"This," said Barrymore, "is the conductor
of the special Pere Marquette train that
brought me. Hand him S182.50, please. I
came C.O.D."
Barrymore explained that he asked for a
train engine to return him to Chicago but
the railroad wouldn't let him ride in the cab
so they included a coach and a conductor for
their one pas.senger.
PAYS WHOLE BILL
When payday came around, Singer asked
the actor:
'Well, Jack, how are we going to split this
railroad expense bill?"
"No split at all," Barrymore said. "It was
my fault and I'm paying the w-hole bill. I'm
just glad that the show^ went on that night
even if it was held until past nine."
Shortly after the Barrymore .show, the
Singers introduced Joseph E. Howad's first
great hit tune, "I Wonder Who's Kissing Her
Now" in the "Prince of Tonight." Then came
a string of sensationally successful shows
with music by Howard and lyrics by Will
Hough and Frank R. Adams.
In Howard the Singers had a combination
of temperament and procrastination and occasionally
the brothers found it necessary to
lock the musician in a room in order to
force him to complete a song he had promised.
HaiTj' Pilcer, who rose to fame as the
dancing partner of Gaby Deslys was another
Singer player as were Cecil Lean. Florence
Holbrook and Blanche Deyo.
In 1920 the Shuberts bought the Princess
and from then until 1931 Will managed the
State-Lake in Chicago. During the gangland
era Singer was mysteriously set upon
and badly beaten for some unknown reason.
He then went to Milwaukee to manage the
Riverside Theatre and in 1932 managed the
Orpheum and Majestic theatres in Springfield,
111.
TO OMAHA IN 1933
In September 1933 Singer came to Omaha
under a deal for the Brandeis which proved
to be the only one in that theatre's history
that kept it open steadily. He came here
originally to reonen the house and he remained
for 15 years.
He put a motion picture policy into effect
on Oct. 6, 1933 and the Brandeis prosperity
began. Upon the death of Mort Singer
four years ago RKO Theatres Corp. purchased
the Brandeis but Will continued as
manager until his retirement.
His successor already has been named.
He is LawTence Caplane of RKO Theatres in
Columbus, Ohio.
Two Stars in 'Tale of Two Cities'
Bet.sy Di-ake and Gregory Peck will co-,';tar
in the David O. Selznick-Alexander Korda
production, "A Tale of Two Cities," to be
filmed in England.
BOXOFFICE : : August 28, 1948 MW 59

. . MGM
. . The
. . Marian
. . Howard
. . Kay
OMAHA
pilmrow friends were glad to see Paul Ti-amp,
Oxford, Neb., exhibitor, again visiting their
offices. Paul in spare time pitches for the
Oxford baseball team. Several weeks ago he
was struck by a ball in batting practice. He
was wearing glasses and may lose some sight
as a result of the severe injury . . . Nate
Galbreath, U-I salesman, has resigned because
of his health. Nate has had several
illnesses recently and, to top tliis off, had to
undergo an operation .
Shipper
Charles Lorenz is vacationing at home this
year . . . Bob Bertram, Schleswig, Iowa, exhibitor,
is living in a new home he built there.
A Scandinaivian from Omaha can be
blamed for dimming some of the rummy fame
of Ray Brown, Harlan. Iowa, exhibitor . . .
Ralph Blank, owner of the Chief and Admiral
theatres, has returned from a Lake
Okiboji vacation Brandeis sneakpreviewed
"A Song Is Born" .
.
Wallace,
head of the 20th-Fox contract department,
will marry Raymond Sokey of Omaha
September 4. Marian plans to resign next
Mae Withauer, 20th-Fox biller, is
vacationing.
R. D. Goldberg-, local circuit owner, left
Don Henry, exhibitor
on a west coast trip . . .
at Sutherland, Iowa, is readying for
a big deer hunt in Canada. He and friends
have fixed up an old school bus they will
use as sleeping headquarters and locker storage
for their game . Dunn, MGM
salesman, has come over to the Omaha territory
from Des Moines for a two-week
stretch.
Verii Lindholm, Ainsworth, Neb., exhibitor,
is back from a Chicago business trip . . .
Gladys Waldrep, MGM inspector, took off
two weeks to care for her mother, Mrs. Nellie
Walker, who is ill . . . Caroline Joyce, U-I
contract clerk, is vacationing. Two Ecuadoran
youths, engineering students at Notre
Dame who are visiting here, were guests
of U-I Manager H. B. Johnson at a screening
of "For Love of Mary'' . Thieler,
Back of
those Inviting
Mfl|lt4ll Theatre Marquees
DEPENDABLE PROJECTORS,
AMPLIFIERS, IN-CAR SPEAKERS
They come bock again and
finest productions at the
DeVRY'S.
«: miOMITE SMOUSBT
gain to see Hollywood's
projected best — with
Paramount secretary, is vacationing . . .
Joe Jacobs, Columbia manager, hit the road
with salesman Paul Pine.
District Manager Ray Nolan from St. Louis
and Manager Max Rosenblatt from Des
Moines were visitors at the RKO exchange
. . . Mrs. Ray Brown, wife of the Harlan,
Iowa exhibitor, is in Methodist hospital here
for a checkup . . . Mrs. Jim Burrus, wife of
the Crete exhibitor, is ill in a Lincoln hospital.
The hottest temperatures of the year held
down the visiting list which included John
Fisher, Valley: Robert Bertram, Schleswig,
Iowa; H. O. Qualsett, Tekameh: Vern Lindholm,
Ainsworth; Ray Brown, Harlan, Iowa;
Ralph Martin, Moorehead, Iowa; Paul Tramp,
Oxford; Mrs. Eddie Kugel, Holstein, Iowa;
Marcella Rasmussen, South Sioux City; Mort
Ives, Shelby, Iowa; Art Sunde, Papilion; Earl
Barclay, Stromsburg; Laura Moorehead,
Stromsburg; Slim Eraser, Havelock; Don
Smith and Herman Fields, Pioneer circuit,
Clarinda, Iowa.
DeVRY "12000 Series" projectors help
projectionists give the "perfect show."
Increasingly— in the."States," Canada and
throughout the world— Exhibitors are
building bigger "box office" with new
DeVRY "12000 Series" theatre equipment.
Whether you are planning a new operation
— standard or drive-in— or considering
modernization of your present equipment,
it will pay you to learn more about
DeVRY equipment today.
Before you buy, get the focts on new
DeVRY IN-CAR SPEAKERS.
The Ballantyne Co. is installing new equipment
for the new Lakeland Drive-In at Milford,
Iowa. It also was awarded the contract
. . . Bert
for complete new sound and projection for
the new Boys Town auditorium
USED OPERA CHAIRS
2,000 Now in Use in Orpheum
Theoire, St. Paul, Minn.
MISSOURI - KANSAS
Stebbins Theatre Equip. Co.
1804 Wyandotte Street
Kansas City S, Missouri
Telephone: Grand 0131
Emergency: Drexel 2791
OMAHA 2,
MINNEAPOLIS 4, MINN.
Norm Maintenance
1017 E. Franklin Avenue
Telephone: Bridgeport 4S1S
After Hours: Dupont 4256
NEBRASKA
Quality Theatre Supply Co.
1515 Davenport Street
Telephone: Atlantic 7253
FOR THE PERFECT SHOW Indoors or Out...
...YOUR BEST BUY IS ZiM^
These choirs will be available about September
20lh. Buy any quantity. 1000 Panel upholstered
back and spring edge seat. Cushions
were newrly installed several years ago and
are like new. All 20" chairs and all lor level
floor. $4.00 each at the theatre.
1,000 Heywood-Wakefield Full Upholstered
chairs with spring edge seat for slope floor.
All 20" chairs. These chairs have a metal
back and metal bottom on seat. Here is a
real opportunity to reseai your theatre at a
big saving.
Per chcrir $4.95 at the theatre
WHITE OR WIRE
CHICAGO USED CHAIR MART
829 So. State St., Chicago, 111. Ph. Webster 4518
Se< the DeVry Exhibit in Booth 5S—TESMA Trade Show—September 2S-29-30-^erfe»^on Hotel, St. Louis, Mo.
60
BOXOFFICE
: : August 28, 1948

. . Regina
. . When
. . Betty
. . James
. . W.
San
. . G. Kettering,
Thacker, South Sioux City exhibitor, is vacationing
Ralph in
Canada . advance man for "Oklahoma," was in
town .
Healy, Paramount biller, is
vacationing in Minnesota . Pantier.
secretary to Manager Jack Renfro of RKO,
is in California.
. . . Henry Saggau, Dennison,
Ballantyne Co. now is carrying its own
complete line of Lightmaster rectifiers for
high and low intensity lamps . . . Universal-
International had two on vacation, Sarah
Maisell, head inspector, and Delores Kraemper,
cashier, who was spending two weeks
in the Pacific northwest . the Scottsbluff
Chamber of Commerce retail division
held a back-to-school promotion, the Bluffs
and Oto theatres held free shows for the
youngsters
Iowa, exhibitor, headed for his cabin in Minnesota
. . . Freda Rathovich, United Artists
inspector, vacationed in California.
The State Investment Co. has appealed
from a board of equalization valuation on
the building housing the State Theatre. It
asked a reduction from $51,000 to $21,000 . .
.
Ed Larson opened the doors of the Majestic,
Oakland. Neb. ... A. J. Anderson, Sloan,
Iowa, exhibitor, returned from three weeks in
the east . . . Cecilia Wolbeck, MGM, visited
her brother and sister in St. Louis . . . Mrs.
Viola Colburn, inspector at MGM. also vacationed
. . . Walter Hoffman, 20th Century-
Fox exploiteer, was here from Minneapolis.
Howard Kennedy, owner of theatres in
Broken Bow, was recovering from injuries
suffered in an accident in Washington . . .
MGM booker Bill Nedley was vacationing in
Detroit and other Michigan cities . . . Clarence
Wright stepped out of the theatre business
Eddie Kugel will open
at Hebron . . . his new State at Holstein, Iowa, September 2
with "Big City" . . . Anita Bruno, MGM secretary,
vacationed at home . . . Jack Renfro,
RKO manager, visited his father at Houghton,
Kas., on his vacation.
Polio Outbreak Harms
Small Town Business
MINNEAPOLIS—The cuiTent outbreak of
polio in a number of Minnesota towns is
causing grief for exhibitors. An Albert Lea
newspaper has been warning readers of "danger"
involved in theatre attendance with consequent
injury to grosses to the two wellventilated,
air conditioned houses owned and
operated by the Friedman circuit. In view
of the fact that the houses are well ventilated,
the owners feel the newspaper warnings
were not warranted.
^t another nearby town, Farmington, the
health commissioner issued a statement that
children are safer in well ventilated theatres
than in their own homes.
R. M. Browns Buy Back
Roxy in Milton, Iowa
MILTON, IOWA—Ml-, and Mrs. R. M.
Brown have purchased the Roxy Theatre
here from Mr. and Mrs. William Keup. The
Browns were former owners of the house and
sold it to the Keups several months ago. The
Browns now are remodeling the theatre and
installing new equipment.
To Produce 'Gallant Texan'
The next Jimmy Wakely musical western,
"The Gallant Texan," will be produced by
Louis Gray for Monogram.
from the
BOXOFFICE FILES
(Twenty Years Ago)
JJARRY TAYLOR has been promoted to district
manager in the Kansas City area for
Universal . A. Carrier is the new
managing director of the Uptown, Kansas
City . . . Martin Finkelstein has been made
supervisor of the Isis, Apollo, Gillham, Gladstone
and Lincoln, Kansas City . H.
Dunn, Annapolis. Mo., theatre owner-operator,
has taken over the Princess at Piedmont
... A bomb exploded in the Palace Theatre,
Kansas City, was attributed to labor troubles
by the owner, Dominick Donnici.
Lawrence Hanley, owner of a Kansas City
photo and radio shop, has made and demonstrated
the first successful color film in this
territory . . . Louie Charninsky holds a unique
position in theatre business in that he is both
manager and orchestra leader of Pantages
Theatre in Kansas City.
The New Harlan Theatre, Harlan, Iowa,
under the management of Mr. and Mrs. R. E.
Brown, was opened with First National's "The
Wheel of Chance," with Richard Barthelmess.
According to film and equipment men, it is
one of the most pretentions theatres in a
town of that size in the middlewest.
Mr. and Mrs. C. J. Riggs, formerly of Kearney,
Neb., have leased the Island' Theatre at
Grand Island, taking possession July 29 . . .
The city council of Ames, Iowa, passed an
ordinance permitting Sunday shows in the
downtown section . . E. P. Albertson, formerly
.
with both Fox and Pathe in Omaha,
was married July 11, to Dorothy Gibson. Albertson
is leaving his position with the Iowa
Theatre in Cedar Rapids, to organize an air
transport line from Cedar Rapids to Des
Moines, Chiago, and New York. Best man at
the wedding was Verne Marshall, publisher
of the Cedar Rapids Gazette.
N. T. Prager has taken charge of the
Missouri at St. Joseph . . . The new Crystal
opened in St. Joseph with a brilliant first
night.
Emma Viets, chairman of the Kansas censor
board, said talking pictures will be censored
in the same manner as silent pictures
. . . Mrs. Charles Weeks of Ord, Neb., has
purchased the Princess, Mapleton, from Harry
Day. R. A. Oliver, also of Ord, will be manager
. . E. E. Galley, operator of the Crystal
.
in Wayne, Neb., will open his new
Gay
Theatre there soon.
. . .
The Midland Theatre, Kansas City, has dispensed
with stage shows and will inaugurate
a, policy of talking and sound pictures with
a premiere of "State Street Sadie," a Warner
Bros, production. To date the Globe is
the only downtown Kansas City theatre presenting
sound. The Madrid is the only suburban
theatre with Vitaphone and Movietone
The new Cozy Theatre, Parsons,
. . . Kas., owned by Paul R. McConnell, is supplied
The
with the latest equipment Crystal Theatre, St. Joseph, Mo., owned by
I. T. Curd, after complete renovation and
remodeling will be opened soon under the
management of William Howard. First run
features and vaudeville will be featured.
Directors of KMTA
To Meet Sept. 27
KANSAS CITY—A meeting of the Kansas-
Mis.souri Theatres' Ass'n board of directors,
which ordinarily would be Thursday. September
16, has been deferred to September
27, at the Muehlebach hotel, just before the
opening of the annual 2-day KMTA convention
there.
Registration for the conclave will be
opened September 28 at 10 a. m., and the
initial luncheon will be at noon in the ballroom
of the hotel.
Gael Sullivan, TOA executive director, is
expected to be here for at least one convention
session. Ted Gamble, TOA president,
and Herman Levy, general counsel, both ot
whom will be in Chicago earlier to attend the
national convention, will come here for the
KMTA conclave.
Glen Hall, Virgil HarbLson and Dale Danielson,
co-chairmen of arrangements, now are
completing details of the two-day gathering.
A special committee including Prank L.
Plumlee. Robert Shelton, George S. Baker
and Sam Abend, appointed to work with the
co-chairmen, is assisting with program details.
C. E. "Doc" Cook is secretary and Fred
Meyn is treasurer.
Council Issues Permit
For $100,000 Theatre
MINNEAPOLIS—The village council recently
approved the request of H. F. Williams
and J. R. Powers for a license and
building permit for a new BOO-seat Golden
Valley theatre, to be built at an estimated
cost of $100,000. Construction was scheduled
to begin immediately and the opening was
planned for late fall. Perry E. Crosier of
Minneapolis is architect for the theatre.
Open Milbank, S. D„ House
MILBANK, S. D.—The new 600-seat DeFea
Theatre here was opened recently. The De-
Fea is the first local building to have a front
of polished granite.
Nation Theatre Quits
LOST NATION. IOWA—The Nation Theatre
here has suspended showings indefinitely
according to Manager Walter Allen.
Cozy to Clement Dahlheimer
MORNING SUN. IOWA—The Cozy Theatre
here has been sold by Kenneth Hodges
to Clement Dahlheimer. former Minnesota
man. Hodges reopened the Cozy three years
ago after purchasing the building and equipment
from the late E. L. Hahn.
mOTIOn PICTURE SERVICE C.o.
•
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BOXOFFICE : : August 28, 1948
61

. . . Lawrence
. . The
. .
: August
KANSAS
^eorge A. Smith, Paramount western division
sales manager, and Harold Worthwein,
assistant, were here for conferences
with Harry Hamburg, local branch manager
Lehman, Orpheum manager,
and Mrs. Lehman were vacationmg in California
. . . Lou Honig, real estate and insurance
manager for the Fox Midwest circuit,
returned from a vacation on the west coast.
Kohlhorst & Malone, operators of the Giles
for the last five years, have sold the west side
neighborhood subsequent run house to A. A.
Hubbard . . . Mrs. Alice Wolf, booker for the
Durwood circuit, was ill with a throat infection
. . . Milt Overman, Eagle Lion exploiteer
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who recently suffered an arthritic attack
while in Omaha, was improving sufficiently
to resume his duties.
T.
O. E. Jennings, Floyd A. GaiTison and
George Squires, all of Springfield, Mo., have
been appointed receivers for the drive-in
there, succeeding Rush Wilhoit
Ghosen, operator of
. . . J.
the Uptown in Sedalia,
Mo., leased a 15-acre tract on route 50 east
of the city and was planning construction
of a 500-car ozoner which was to be completed
and opened next spring.
The Courier at Hamilton, Mo., operated by
Harry Till, was being redecorated and new
sta^e draperies and fluorescent lighting
throughout the house were being installed
. . . Bill Marshall, formerly assistant manager
of TEI houses in Manhattan, Kas., was
promoted to the management of the Mozark,
Springfield, Mo. ... A. Briggs, Afton, Mo.,
bought the Meier, Gerald, Mo., from A. P.
Meier.
Claude Parrish, Liberty, Mo., and Hugh
Wallace, Pleasant Hill, Mo., operators of the
drive-in at Topeka, were plamiing construction
of another ozoner there, expected to be
ready for opening next spring . Sosna,
TEI house at Manhattan, Kas., adopted a
first run policy . . . Construction of the new
State in Larned, Kas., to replace the old
theatre, was started.
The Strand at Concordia, Kas., being rebuilt
by Alex Schniderman, is expected to
be ready for opening before September 15
. . . J. E. Johnson, operator of the Community
at Gardner, Kas., discontinued Sunday
night shows during August . . The
.
Pattee, operated by the Commonwealth circuit
at Lawrence, Kas., was closed for redecoration
and installation of new heating
equipment.
. . . A. F. "Peck"
Cora M. Carter, secretary to Arthur "Count"
de Stefano at the National Theatre Supply
branch, was married to Rollin C. Dugger . . .
Nick Sonday, Uptown manager, was reported
to be improving after a relapse following a
recent spinal operation
Baker, veteran theatre manager in Kansas
City, Kas., was greeting old friends and renewing
acquaintances on Filmrow.
Missouri theatre owners and operators seen
on Filmrow included P. R. Ruddick, Roxy,
New Franklin; Harley Fryer, Orpheum, Neosho
: Charles Thomas, Uptown, Sweet Springs,
and J. L. Webb, Hickory, St. Joseph .
Among Kansas showmen seen were R. F.
Koeppen, Fiesta, White City; H. C. Blackmore,
Bailey, Waverly; S. A. McDaniel, Rex,
Wetmore, and Mr. and Mrs. W. M. Wheatcroft.
Lux, Claflin.
To Make Film in Iowa
DES MOINES—Iowa on Parade, headed by
Robert B. Eaton, has incorporated here. It
is capitalized at $25,000. Eaton is listed as
president; William F. Crouch, vice-president,
and Clyde E. Herring, secretary and treasurer.
All are from Des Moines. The articles
said the purpose of the new firm was the
preparation of a scenario, the fUming and
producing of a motion picture and "conducting
all business pertaining thereto."
Allied Is Trying to Settle
Twin City License Scrap
MINNEAPOLIS—The city council deferred
action for two weeks on the application of
Wilfred Wolfson for a license for the Vogue,
neighborhood theatre, which he recently
bought. Paul Mans and Mi-s. Engquist, former
lessees, hold the license and have purchased
a nearby site on which to build a
theatre for which they propose to use the
license. In the meantime, Wolfson can't
open the Vogue which was closed by city
authorities when he tried to operate without
a license.
North central Allied asked the deferment
and decided to "try to get Wolfson and
Mans and Mrs. Engquist to work out an
agreement preferably with Mans and Mrs.
Engquist, relinquishing; the license to Wolfson
and abandon their plans for a new competing
theatre in the area. Allied opposes
construction of any more new theatres, and
is on record to the effect that a theatre's
license goes with the premises.
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BOXOFFICE
:
28, 1948
f

I
i
DES
I at
I
pheum's
I
MANHATTAN,
'Foreign Affair' Leads
Trade in Kansas City
KANSAS CITY—Strong product on the
screens at the first runs here enabled them
to cope with 100-degree temperatures and
remain steady. "A Foreign Affair" chalked
up a hefty 140 per cent at the Paramount
and rated a holdover. "The Paradine Case"
was close behind with a sturdy 135 per cent
at the Midland. "Life With Father," back
at regular prices and paired with "Guns of
Hate." at the Orpheum, continued to drawbetter
than average trade. "Feudin', Pussin'
and a-Fightin'," day-date at the Tower, Uptown
and Fairway, displayed strength.
(Average is 100)
Esquire—Tower oi London (U-I), The Man Who
Reclaimed His Head (U-I), reissues 85
Midlcmd—The Paiadine Case (SRC) Gentleman
From Nowhere (Col)
Orpheum—Ufe With Father (WB); Guns of
135
Hate (RKO), 2nd wk 115
Paramount—A Foreign Aiiair (Para)
140
Roxy—Coroner Creek (Col)
Tower, Uptown, Fairway Feudin', Fussin' and
a-Fightin' (U-I) .- -
'Tap Roots' Is Heat Wave High
In Minneapolis Grosses
MINNEAPOLIS—Return of extreme heat
hurt the boxoffice here as night baseball and
roller derby competition also proved injurious.
There were more major newcomers and correspondingly,
the smallest number of holdover
in many months, but among entries
"Tap Roosts," "On an Island With You" and
the reissued "Crusades" were the only ones
to stir up much boxoffice attention. "Key
Largo" and "The Street With No Name"
were in their third and second weeks, respectively.
Aster—Mummy's Ghost (U-I),- Mummy's Tomb
(U-I), reissues 90
Century—The Crusaders (Para), reissue -120
Gopher—The Hunted (Mono); Train to Alcatraz
(Rep) 90
Lyric—Street With No Name (20th-Fox), 2nd wk.,..125
Radio City—On Our Merry Way (UA) 95
RKO Orpheum—Tap Hoots (U-I) 130
RKO Pan—Key Largo (WB), 3rd wk. .
State—On an Island With You (MGM) 115
World—Mine Own Executioner (20th-Fox) 90
100
'Blandings' Is Top Draw
As Heat Crimps Omaha
OMAHA— "Mr. Blandings Builds His Dream
House" was the major draw here in a rather
dull week. The weather was warm again
and the humidity high.
Pies and Popcorn Hold
Top Theatre Billing
Minneapolis—Instances of exhibitors
advertising otiier "attractions" instead
of their film offerings are coming to
light.
It may be that the Grant Theatre, Eveleth.
Minn., thinlis it doesn't mal

till I(
Twin City Firm fo Build 2 Drive-ins^
Other Outdoor Projects in Midwest
MINNEAPOLIS—J&M Enterprises of this
city will build and operate two $100,000
800-seat drive-ins, one at Racine, Wis., and
the other at Cedar Rapids, Iowa. Ralph
Green, secretary, says construction will start
immediately. The corporation recently opened
a 500-car drive-in at Rochester, Minn., and
has another under construction at Madison,
Wis. The latter will open on Labor day.
To Build 400-Car Ozoner
On Site Near Liberal, Kas.
KANSAS CITY—Construction of a 400-car
drive-in on a ten acre tract near Liberal,
Kas., will be started immediately by Ben
Adams, operator of the 550-seat Roxy at El
Dorado, Kas., according to word received
here.
The new ozoner is expected to be completed
in time to permit an opening before the end
of the current season, Adams said. He is a
member of the Kansas-Missouri Allied unit
board of directors.
Kansas Owners to Build
La Junta, Colo., Ozoner
LA JUNTA, COLO.—The management of
drive-in theatres in Dodge City and Garden
City, Kas., has announced plans for building
an ozoner here. Glen A. Cooper of Dodge City,
associated with Wade Renick of Garden City,
said the ozoner probably would be located on
the highway west of La Junta. The capacity
would be 350-cars. Renick and Cooper said
they hoped to get the showcase in operation
by fall.
Allege Patent Violation
In Wichita Drive-In Suit
Construction Job Starts
On Yankton Drive-In
YANKTON, S. D.—Construction work has
begun on the new 400-car drive-in being built
here by Max Slaughter and T. B. Butler, both
local men. Work was not expected to be completed
until next year. Owners of the company
estimated the cost of the ozoner would
be about $50,000.
300-Car Drive-In Opening
Near Carroll in Iowa
CARROLL, IOWA—A new 300-auto drivein
was to open here during the week. Builder
Cecil Crouse, local cement dealer. The
is
Ballantyne Co. of Omaha is supplying all
equipment.
Protests New Drive-In
BURLINGTON, IOWA—The first formal
complaint concerning the proposed construction
of an open air theatre by Central States
Theatre Corp. on Roosevelt avenue between
West avenue and Division, has been received
by Mayor Thomas J. Smith. The complaint
was from Harry L. Dickey, 3225 Division,
whose property is near the proposed site.
Dickey said he believed construction of the
theatre would destroy the possibility of future
residences on Roosevelt avenue and would
create a hazardous traffic problem.
No Action on Drive-In Permit
MINNEAPOLIS—Because of the absence of
a council member from the town there has
been no action taken yet on the competing
applications of the Minnesota Amusement Co.
and Paul Mans & Don O'Reilly, independent
circuit operators, for license to build and
operate a new theatre at Rose, Twin City
suburb, where a drive-in was recently
launched. The council still has the applications
imder advisement.
Plan Ottumwa Drive-In
OTTUMWA, IOWA—Plans are being considered
to build a drive-in at the municipal
airport here. The project is sponsored by
WICHITA—Stockholders of Peerless Theatres,
Inc., were made defendants in a suit
filed in the U.S. district court here by Park-
J. L. Lewis and Frank Miller, theatremen of
In Theatres, Inc., of Camden, N. J.
The local corporation, which operates the St. Louis. The proposal caUs for a 500 or
Airport Drive-In here, were alleged in the 600-car drive-in southwest of the main airport
drive.
petition to have "built and sold drive-in theatres
throughout the country in infringement
of a certain patent owned by the plaintiff
New Manager at Adel
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ADEL, IOWA—J. L. Kennedy, new owner
of the New Rialto Theatre here, has named
Jack Kennedy of Adel to succeed Marion
Hesselink, who has worked at the theatre
here about ten years. The latter has taken
a similar post in Winterset, managing the
Iowa Theatre, also recently acquired by Kennedy.
Hesselink will continue to live in Adel
for the present, and will help in the supervision
of both theatres.
Review Committee Appointed
SIOUX CITY, IOWA—A review committee
of nine men and nine women has been named
by Mayor Dan J. Conley to act on protests
against questionable motion pictures or publications.
Naming of the group followed the
recent banning of three books here by Chief
of Police Julius H. Myron. The mayor said
the committee will act only after severe
criticism of any show or books and then will
do so in an "unprejudiced, open-minded manner."
MarshalUown Start
By RKO Theatres
MARSHALLTOWN, IOWA—Notice to tenants
to vacate the properties on East Main
street purchased some time ago by RKO
have been received here, according to Harry
Dearmin, manager of RKO interests in Marshalltown.
The notices give tenants until
September 1 to vacate. As soon as possible
after that, construction of a new theatre,
which will replace the Capitol, will begm.
The new theatre will cost $200,000 and wiU
seat 1.000 persons. A large stage, big enough
for vaudeville shows, will be included.
Pour tenants are affected by the order to
vacate- Stone's Cleaners, W. A. Dickenson
real estate, the C&R Grill, and the Carmel
Crisp shop. The RKO property has a 60-
foot frontage on Main street.
Although RKO purchased the properties
shortly after the Capitol was destroyed by
fire May 25, 1946, federal building regulations
prevented immediate issuance of i
building permit. Even after some of the restrictions
were removed, the Department of
Justice asked the federal building expediter
to refuse RKO a building license because that
company was one of five production companies
named as defendants in what the
Justice department termed an antitrust suit.
According to Dearmin, however, RKO has
ended all partnerships in moving picture theatres.
Those it operates today under the
RKO bamier are all owned entirely by RKO.
Now RKO is ready to go ahead with the
Marshalltown project. The contract has been
let to Sebco Inc., theatre specialists of Minneapolis.
All seats will be on the first floor.
Film Benefit Nets $100
WEBSTER CITY, IOWA—More than $100
was netted by the women's club here from a
benefit showing of "Carnegie Hall" extended
through the courtesy of Percy Long, Webster
Theatre manager.
Buys Site for Theatre
PHILIP, S. D.—A. A. Johnson of Rapid
City, owner of the Gem Theati-e, has closed
a deal for the purchase of lots on which to
build a new theatre.
Tripp, S. D., Home Sold
TRIPP, S. D.—Mr. and Mrs. WUliam Holec
have pm-chased the Horn* Theatre here from
Chris Schmidt
i fji
Hurley. S. D., State Sold
_
HURLEY, S. D.—George Cappers, who is ^ej,
moving to Minneapolis, has sold the State
Theatre here to Vincent Van Eren
Bank Nights at Anita
ANITA, IOWA—Bank nights will be inau
gurated at the Anita Theatre here. Car]
Benson, owner, has announced. Drawmg,
will be held on two nights—Wednesday anc
Thursday. Registrations are now being taken
at the theatre.
Observe 13th Wedding Aimiversary
MAPLETON, IOWA—Mr. and Mrs. F. W|
Naulteus, operators of the Maple TheatriJ
here, observed their 13th wedding anniver-|
sary August 20.
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64
BOXOFFICE : : August 28, 19*»0flicj

. . George
. . Henry
. . Clara
. .
. . . LeRoy
. . Walter
DES MOINES
TZrUliam O'Brecht, owner of the Ritz Theatre
at Rolfe, has returned from a trip
to New York where he attended the wedding
of his son . Smith and Harold
Wirthwein of Paramount were visitors at
the local exchange . . . Billie Mackey, Paramount,
is vacationing in Minnesota .
Johnnie Murano, head shipper, has been
promoted to the cashier's post at Paramount
. . . Doris Kruger has replaced Roberta Chapman
at Eagle Lion . Peterson, RKO
booker, is on vacation.
Mrs. M. R. Oldinger, owner of the house at
Bode, has returned from a three-week trip to
the west coast . . . Herbert Lane, U-I auditor,
was at the local office . . . Lanae Tew and
Peggy Hume are new employes at Columbia
. . . Lois Ewing, cashier, and Mark Dersh,
assistant booker, are on vacation at Columbia.
. . . Harry
Earl Manbeck jr. of Des Moines has purchased
the Forest Theatre here
Savereid of the Savereid Theatre Brokers,
was on the Row on Monday . Hankel,
Erma Vandell,
Warner Bros., is on vacation . . .
Warners, was married August 21 to Ray
Leach. Erma will continue working.
We are grateful to Helen Clark and Joann
Hoffman of Republic for taking over while
we enjoyed three weeks in cool Colorado.
Helen wrote the column in the August 14
BOXOFFICE, and Joann the one in the
August 21 issue. Helen will leave for her
Colorado vacation the first week in September.
Marie Butcher, MGM contract clerk, is
driving to Rhode Island for her vacation . . .
Harold Sutphin, MGM booker, is another
Colorado vacationer . . . George Baiuneister,
salesman, is spending most of his two weeks
at home . . . Mrs. Gerry McGlynn, wife of
MGM's new branch manager, was here from
Omaha last week looking for a house. Any
leads will be appreciated.
Harold Johnson, Centerville manager, is
back from a trip through the south. He says
political emotions are mixed there, but that
he predicts President Truman will carry every
state in the south with the possible exception
of Georgia and Mississippi. Johnson says
that Dixiecrats in the deep south are known
as Republicrats.
James L. Gillespie, assistant manager of
the Orpheum, Davenport, will be married to
Shirley Hartkop September 11 . . . Charlie
Winninger, Hollywood star, recently visited
Clifford Niles at Anamosa. He told Niles
that he just couldn't go through Anamosa
without stopping off to see him. Winninger,
who appeared with his own stock company in
Anamosa in the early 1900s, was on his way
to Milwaukee.
'Ruth' to Stadium Group
OMAHA—Tri-States Theatres arranged a
special screening this week of "The Babe
Ruth Story" for Commissioner John Rosenblatt
and members of his municipal stadium
committee and sports writers. There was
some talk that the Ruth name might go to
the yet unnamed municipal stadium which
will open this fall.
Son of Theatre Owner
Named House Manager
MINNEAPOLIS—James Noderlandcr, sui.
of the owner or the Lyceum Theatre here,
has been named manager of that house, succeeding
Leo Murray. His father, David Nederlander,
purchased the Lyceum two years
ago from the Nicollet & Eleventh Co. of
Detroit.
The new manager said the Lyceum would
be used primarily as a legitimate theatre,
specializing in road shows of Broadway hits.
Plans also call for use of the hou.se as a
trial house for shows prior to the Broadway
openings. The youthful Nederlander formerly
was manager of the Shubert Lafayette in
Detroit for three years and the Town Hall
in Toledo for one year prior to coming here.
M. H. Noragon Purchases
Manilla, Iowa, Theatre
MANILLA, IOWA—The Manilla Theatre
which has been owned and operated for the
last four years by Mr. and Mrs. L. R. Howorth,
has been sold to Mr. and Mrs. M. H. Noragon
of Goldfield and Fremont. Neb. Included in
the sale were a surplus store and insurance
agency owned by the Howorths. Noragon is a
former superintendent of schools in Goldfield.
The Howorths bought the theatre in
1944 from Carroll Lane of Carroll.
Youngstein, Beiersdorf
Visitors at EL Branch
KANSAS CITY—Max E. Youngstein, Eagle
Lion vice-president in charge of advertising,
publicity and exploitation, and Herman
Beiersdorf, southern division manager, were
visitors here.
Youngstein, who is touring the nation in
behalf of the Bill Heinemann sales drive,
conferred with Gene Snitz, Eagle Lion branch
manager.
While in Kansas City, Youngstein visited
Ben Shlyen, editor-in-chief and publisher of
BOXOFnCE, and toured the magazine plant.
Improve Auckley Strand
AUCKLEY, IOWA—Herman Wolf, manager
of the Strand here, has announced new
improvements made in that house. They included
a new air conditioning system, interior
changes, redecoration and the installation of
acoustical Celotex tile.
COMPLETELY NEW
HORKY'S CAFE
Bigger and Better Than Ever
— Featuring 'Delish' Steaka
1202 High St. Das Moinaa. Iowa
"Where Filmrow Friends Gather"
Open Daily at 4 p. m.
MINNEAPOLIS
pre.sident Brnnie Bcrger of North Central
Allied has accepted an invitation from the
Ohio section of Allied States to appear at Its
convention in Columbus September 14, 15 to
explain his grievance committee plan. The
four complaints which the committee had
before it at its initial meeting were straightened
out by 20th-Fox and the committee has
had no more complaints to hear since then.
The company itself took care of another complaint
last week, it was said.
Art Anderson, Warner manager, celebrated
his "39th birthday," but he refuses to say
what his age is. The most anybody can get
out of him is that he's "one year older than
Jack Bennie" . Hoffman, 20th-Fox
exploiteer, and his wife left on a motor trip
through California and a visit to Hollywood
studios . . . E. L. Walton, assistant to Jimmy
Grainger, Republic president, was in town.
Bob Arbell, UA booker, resigned to enter
another line of business . . . Condolences to
Earl L, Neumeister, who owns theatres at
Wells, Daith and Dupree, N. D., on the death
of his mother, Mrs. Anna Neumeister, at
the age of 73 . . . RKO will show four pictiu-es
in a row at the Orpheum here, "Velvet
Touch," "Bring 'Em Back Alive," "Good Sam"
and "Race Sheet."
The legitimate roadshow season will open
at the Lyceum next week with "Oklahoma."
It's the third time here for the mu.sical comedy
hit. "The Winslow Bny," another Broadway
success, will follow- September 8-11 . . .
A campaign has been launched to raise funds
for a Minneapolis Civic Theatre ten-play
season at the Lyceum with guest stars.
When a congressional committee appointed
to hear complaints against monopolistic and
unfair trade practices meets in Minneapolis
September 20. 21, S. D. Kane, North Central
Allied executive director, will be among those
to appear before it . . . Ralph Maw. MGM
district manager, was back on the job after
a vacation spent in and aroimd Minneapolis
J. Miller, U-I manager, says he
did a lot of fishing during his vacation In
northern Wisconsin and Minnesota . . . Mary
McErlane, UA secretary, returned from a
northern Mimiesota vacation . . . Clint Nqrine.
Fredric, Wis., exhibitor, was on Filmrow.
The Loop, small lower Loop grind dual
last run house, has boosted its admission
from 20 to 25 cents, including tax. It's the
first downtown admission change here in
several years. A few years ago this theatre,
like others in the same categorj', were getting
only 11 cents, including tax. Other lower
Loop theatres haven't followed the Loop lead.
North Central Allied has scheduled another
of its regional meetings for Duluth in
September. The Ascap theatre fee and the
consent decree decision will be discussed,
among other things. President Bennie Berger
has advised exhibitors not to pay the fee
and following the federal court ruling in the
New York case that the fee is illegal, he asserts
that the vast majority of theatre ownrs
in this area have ceased paying Ascap.
NCA Duluth Meet Sept. 8
MINNEAPOLIS—North Central Allied has
set September 8 as the date for a regional
meeting in Duluth at 12:30 p. m.
BOXOFFICE : : August 28, 1948
I
65

lii
Bank Figures Explain
Boxoffice Upturn
MINNEAPOLIS—Minneapolis Federal Reserve
bank figures, showing mounting bank
debits reflecting increased business activity,
may help to explain the apparent arrest of
the downward boxoffice trend and its upward
climb again, as attested by gains in internal
revenue department admission tax collections
over the coi-responding 1947 period.
The Federal Reserve figures, covering July,
reveal an 18 per cent jump. Bank debits for
the most part check against the accounts of
individuals, firms, corporations and all government
levels. Thus they represent payments
for goods, services and debts during
the period. In this instance they also reflect
higher prices.
Entertainment Outlook
Seen as Best in Years
RED OAK. IOWA—More than 40 members
of the Allied Independent Theatre Owners
of Iowa and Nebraska met here last week for
a southwest Iowa regional parley. The group,
meeting at Hotel Johnson, discussed the supreme
court decision on film booking and
agreed that the outlook for film entertainment
this fall is the best in years. Officers
attending were A. C. Myrick of Lake Park,
president; J. P. Lannan of West Point, Neb.,
vice-president, and Charles Niles of Anamosa,
national secretary.
New Colton. S. D„ House
COLTON, S. D.—A new building housing
the Colton Theatre was under construction
here by L. A. Sandell. The theatre will occupy
half the building and will have a sloping
floor and a 240-seat capacity.
Eye Operation Successful for Doorman
MANHATTAN, KAS.—Pay Austin, Sosna
Theatre doorman, who recently underwent a
deUcate eye operation in a hospital at Wichita,
has returned home. The operation is considered
a success and after a period of rest
Austin will take up his duties at the Sosna.
Postwar Income Soars
To $4,277 a Family
Omaha—Despite high prices, Nebraskans
had a record amount to spend in
1947 and they should have more in 1948
and 1949. The average Nebraska family
last year had $4,277 to spend. That was
$1,762,827,000 for the state. Per capita
income in Nebraska, has soared from $512
in 1941 to an estimated $1,350 for 1947.
That is a 263 per cent increase.
For Omaha's families, the economists
figured spendable income of $6,078 per
family.
New Quonset Type House
To Replace Old Theatre
HOLSTEIN, IOWA—E. W. Kugel, operator
of the State here, is building a new Quonset
type house to replace the old theatre. Seating
450 persons, the new house will be air conditioned.
It is expected to be ready for opening
late in September.
New Equipment at 3 Houses
OMAHA—Western Theatre Supply Co. announces
recent installations of all new equipment.
Business Men's Organization theatre,
Monroe, Neb.; new equipment and carpet,
Elmer Tilton's Rivoli, Seward; new equipment.
Crystal, Arapahoe.
Exhibit RCA Equipment
OMAHA—F. A. Van Husan, Western Theatre
Supply Co. president, is planning a tradeshowing
of RCA equipment here August 26.
Factory representatives wiU attend. A buffet
luncheon will be served exhibitors.
Villa Closes Till Fall
LOVILIA, IOWA—The Villa Theatre here
has discontinued its program for the summer.
Mr. and Mrs. Ray Nichols, owners,
said the theatre would reopen in the fall.
The step was decided upon because of the
hot weather and a resultant drop in attendance.
New Campus Theatre
Open in Slorm Lake
STORM LAKE, IOWA — Storm Lake's
i
newest theatre, the Campus, is
now open for
business. It is the third theatre here, and like
the Vista and Lake, is a Pioneer house. The
Campus occupies the site formerly used by
the Tracy Theatre, but the building has been
rebuilt and redecorated with new appointments
and facilities.
Manager W. L. Hill has announced the theatre
will show first run pictures at evening
performances, no matinees.
City Wants Ruins of luka.
Burned in '44, Cleaned Up
TAMA, IOWA—Terming the ruins of the
luka Theatre building, which was almost totally
demolished by flames three and onehalf
years ago, an "eyesore" and a "hazard,"
the Tama city council has voted to contact
owner Wesley Mansfield in an effort to have
the property cleaned up or rebuilt.
Councilmen stressed that the wrecked
building, with the exception of the wall which
fronts on Main street and the marquee, has
been unchanged since the fire Dec. 2, 1944. |
The council instructed the city clerk to request
Mansfield to appear at the next session
of the council. Members said they had received
complaints that the one wall standing,
fronted by the heavy marquee, might crumble
and injure passersby. Since the fire, motion
pictures have been shown at the Mills
Theatre.
Durwood Circuit to Start
Semimonthly Organ
KANSAS CITY—A new house organ, to be
published twice monthly in the interests of
its personnel, will be launched by DurwoodiMntji
Theatres, Inc., about September 15. To befl
known as Circuit Chatter, issues of the neW:
publication will contain four or more pages,
Each issue will highlight personalities of the
Durwood circuit of nine theatres.
Doug Burrill, Durwood exploiteer, will edit
the publication. Correspondents in each of'
the cities in which the sirluit operates a thC'
atre will supply local news.
uison
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Jim Burrus to Reopen Isis
CRETE, NEB.—Jim Burrus plans a grand
reopening for his Isis Theatre here August
29. It has been redecorated and will have
new seats.
Carlton Projectionist on Vacation
MANHATTAN, KAS.—Mel Thompson and
David Church, projectionists at the Carlton
Theatre here, left for a vacation trip to Colorado
Springs.
HANDY SUBSCRIPTION ORDER FORM
BOXOFTICE:
Please enter my subscription to BOXOFFICE. 52 issues per year (13 of which contain
The MODERN THEATRE Section).
n $3.00 FOR 1 YEAR D $5.00 FOR 2 YEARS D $7.00 FOR 3 -yEARS
D Remittance Enclofied Q Send Invoice
THEATRE
STREET ADDRESS..
Former Pressman Now Manager
DECORAH, IOWA—Jack Hurlburt, formei
pressman at the Decorah Posten, is now ir
Eureka, Cal., where he is manager of tht %
Liberty, a George M. Mann theatre. Manr
86,11
has 62 houses on the west coast.
Walter Yancke Recovering
LINCOLN, NEB.—Walter Yancke, cit;!
manager for the Dent Theatres, is carryini
on business from his home after returnins
from the hospital. He suffered a polio attack
some weeks ago.
Wallace Deupree Plans New Theatre
WOODBINE, IOWA — Wallace Deupref
owner of the Pix here, has purchased lam
for a new 500-seat theatre. Architects no\:
are busy with the plans.
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POSITION.
War Hero for Lead
Audle Murphy, hero of World War 11, hal
been optioned' for the leading role In Mono!
gram's "Bad Boy."
66
BOXOFFICE :
: August 28, 194i .94II
I

'
DETROIT—William
Probers Will Study
Booking at Detroit
DETROIT—A congressional airing of block
bookings in the Detroit area is on the calendar
for October 1, 2, according to information
released here. The house of representatives
small business committee is scheduling a twoday
hearing in this city, with primary emphasis
upon the automotive parts business,
but picked Detroit also for a study of block
booking as affecting smaller theatres, apparently
on the ground that this would be
typical of midwestern cities. Names of witnesses
to be heard are not being disclosed in
advance.
Stage Show on crt New Star
Despite Power Failure
RICHWOOD, W. VA.—Eddie Dean, western
star, appeared in person at the New Star
although an electrical storm knocked out the
power line to Richwood at 8:10 p. m.. and
large flashlight battery lanterns were
brought into the darkened theatre to give a
sort of half-candle light. W. H. Holt, manager,
and his brother Assistant R. H. Holt
were relieved at 9:35 w-hen power was restored.
The audience had no complaint and
went home satisfied but Wendell Holt, president
of Allied of West Virginia, complained
that the power failure disappointed' and kept
probably 500 additional patrons from, attendance.
Mrs. Anna Schlussel Dies,
Hamtramck Owner's Wife
DETROIT—Mrs. Anna M. Schlussel, 70,
died recently after a long illness. She was
the wife of Louis Schlussel, owner of the
Farnum Theatre in Hamtramck. She is survived
by her husband and six children, including
one son Bernard who was manager
jDf the Farnum. The Schlussels celebrated
their golden wedding over a year ago.
Prevue Night Once Weekly
With Admission Up 10 Cts.
BRADFORD, PA.—The new
McKean has
inaugurated Pi-evue night each Thursday,
showing the final exhibition of the current
feature and initial showing of the new attraction
which opens Friday. Admission is
65 cents, 10 cents more than the regular adult
price of 55 cents. The McKean is a Shea
circuit theatre.
Zeny Brothers to Build
New Theatre at Erie
ERIE, PA.—W. W. and J. Zeny, owners of
the Avenue, will construct a $40,000 theatre
at 921 E. 26th street. The Zeny brothers' newbuilding
will have a seating capacity of 825
and will be of fire-resistant construction.
Plans for the theatre, which will measure
59x142 feet, were draw7i by Nel.son and Goldberg,
Erie architects, and were approved by
the city building inspection department. The
theatre building site is being prepared and
construction will be started in a short time.
William P. Siegman Dies
P. Seigman, 71, died
recently at his home in Royal Oak. He was
a pioneer stagehand in this territory, settling
here about 1904 after several years on the
road and joining lATSE Local 38 in 1907. He
was best known at the Avenue Theatre, both
Detroit Opera houses, and the Masonic Temple,
until his retirement about six years ago.
His wife and two chUdren survive.
Not With Theatrical Firm
COLUMBUS—Jack Needham. retired 20th
Century-Fox film salesman in the central
Ohio area, and J. Milt Jacobs, retired MGM
salesman in the same area, report that the
story carried in BOXOFFICE in the August
14 issue from Cleveland was in error. Needham
and Jacobs are not associated with Theatrical
Enterprises.
Air-Minded Exhibitor
LIBRARY, PA.—Jerry Castelli, local exhibitor,
and a director of Outdoor Theatres,
Inc., is awaiting delivery of a new airplane.
He will be licensed to fly soon.
Millcreek Theatres
Battle 'Unfair' Levy
ERIE. PA.—A court hearing has been won
by two theatre owners who have protested
the Millcreek township's 10 per cent amusement
tax. Judge Burton R. Laub heard the
theatremen's petition and granted the hearing.
The Star and Skyway drive-ins, represented
by George Schroeck. charged that the
resolution establishing the tax is unlawful
in that it deprives the plaintiffs of any form
of appeal. The petitions also charge that the
tax is discriminatory in that it does not subject
all similar amusements in Millcreek
township to the tax.
A similar action was started by F. W. A.
Moeller, owner of the Waldameer Beech
Park, but Judge Elmer L. Evans denied
Moeller's request for a preliminary injunction.
The Star and Skyway drive-ins claim
only six amu.sement places in the township
have been served with notices of the tax.
These include two golf courses, Pulakos-onthe-Lake,
Waldameer and the petitioners.
It has been intimated that if the local
action fails to correct the tax problem, the
supreme court may be asked to take jurisdiction
in the matter on the grounds that
it is unconstitutional.
This allegation is based on a claim that the
tax does not apply equally to all persons in
a given class. The amusement operators claim
that patrons of civic, school and other organized
amusements are not required to pay
the tax. Provision for the 10 per cent amusement
levy was included in a resolution passed
by the Millcreek township school board in
which a tax was also imposed on trailers
situated within the township.
$
Accused of Tax Thefts
PHILADELPHIA—Maurice A. Simpson, a
former amusement tax auditor and now secretary
to city councilman Louis Schwartz,
and Samuel Pitkus and James F. Nuel jr.,
both former clerks, have been accused of tax
thefts in the expanding grand jury investigation
of Philadelphia's municipal scandals.
The three have been suspended. The shortage
has been officially set at around $200,000.
Ed Levin Resigns From National Screen
PITTSBURGH — Ed Levin has resigned
sales duties with National Screen Service.
He will move to Los Angeles where he hopes
to make a connection in the industry.
PROMOTION 1916 STYLE—Ray Toepfer, partner in the Bluegrass Drive-In near
Georgetown, Ky., is pictured in his 1916 Model T Ford roadster, the car in which he
patrols the theatre grounds at night, and the city streets in the daytime advertising
the ozoner. To attract more attention Toepfer wears a skull cap to which is attached
an autogiro type propeller. Former owners of the car claimed 370,000 miles of driving
in the vehicle. To start it Toepfer must use a hand crank. Cowl and tail lights are
operated by a magneto and the faster the car runs the brighter the lights bum. The
horn is powered by a magnet and sounds much like a quacking duck. All in all, it
attracts plenty of attention for the Bluegrass.
BOXOFFICE : : August 28, 1948
ME 67

. . Clay
. . Ben
. . The
. . FCC
. .
. . . W.
. . Mae
. . Gerald
. . John
; August
. . George
PITTSBURGH
T3enne Devra, daughter of Mr. and Mrs. Jacob
Soltz of the Rhumba, and Eugene, son
of Mr. and Mrs. Dave Lichter. will be married
September 6 at 2:30 o'clock in the Webster
Hall hotel . . . Charles Rich, Warner district
manager, and Bemie Goodman, supervisor of
exchange operations, were here on business
with Paul Krumenacker, local manager .
Mr. and Mrs. Tom Morris and three children
are here from Milwaukee visiting the Louis
E. Hannas. Mrs. Morris is a sister of Franklin
Anderson and Roberta (Mrs. Lou) Hanna.
Dave Silverman, RKO manager and general
chairman for the dinner to be given for
Morris E. Lefko, reports that "everything's
ready" for the stag event the evening of August
30 in the William Penn hotel . . . Harry
Hendel, city hill district exhibitor, again is in
Los Angeles to look after production of another
feature which he is to turn out with
Bert M. Steam . has approved a
standard radio license for Airplane and
Marine Instruments Corp., Clearfield, Pa.
Moe Gould, veteran film and theatre man
of this city, has regained his health after a
long rest at the Will Rogers Memorial hospital,
Saranac Lake, N. Y., and he has returned
home . V. Hake, former 20th-Fox
manager here and former Paramount representative
in South Africa, has taken on supervision
of Paramount's 16mm program in
Latin America . Dipson circuit, which
operates in this area, will go into federal court
at Buffalo September 14 seeking $1,300,000
from major film companies in an antitrust
suit ... J. Kenyon Reed, Shinglehouse exhibitor,
vacationed in California . . . Allegheny
Television, Inc., has been organized
here by John P. Forbes, Paul R. Eisler, Ralph
S. Richards jr. and Snowdon Richards.
The state has been forced to chop $16,000,-
000 from expected cigaret and soft drink
tax receipts . . . Everett Thorner, UA exploitation
representative, worked on the J. P.
Harris campaign or "Texas, Brooklyn and
Heaven" . Wachnansy of Ohio and
Allied Drive-In Theatres was a Filmrow visitor
with James R. Velde, SRO salesman here
. . . Warner circuit managers of M. A. Silver's
zone conferred here in connection with the
annual showmanship drive opening August
29 and continuing through October 30.
Mr. and Mrs. Guy Oglietti, Leechburg exhibitors,
are in Italy visiting the grave of
their son, Captain Elmer Oglietti, army air
force. Accompanied to Italy by Guy's sister
Matilda of Leechburg, they will remain there
several months. Guy's brothers John and
Frank are taking care of the Leechburg theatres
. . . Johnny Mack Brown will play two
dozen dates in this area opening in Greens--
burg September 1 . . . Prank Orban jr., Hooversville
and Cairnbrook exhibitor and Republican
nominee to retain his seat in the
Pennsylvania house of representatives, was a
Filmrow visitor with his brother Eugene, who
Pittsburgh Poster Exchange
— Complete Service—
No Contract Necessary
308 Van Braam St. GRanl 0114
Pittsburgh 19, Pa.
manages the Cairnbrook theatre. Frank's increasing
law practice at Somerset is keeping
him very busy.
. . . John
Vincent J. Corso, manager of Star distributing
agency, will represent Lou Kaufman's
Metropolitan in the Bloomfield district here
. . Lou Padolf of the Virginia, Parkersburg,
.
has discontinued Sunday midnight hillbilly
stage shows after a 13-week season, but will
resume them in six weeks. Lou is following
a doctor's orders to slow down
McCauley, who with associates, has purchased
the Miami, Springdale, from the Elmer
Dattolas, formerly was identified in exhibition
as a Manos circuit house manager at
Hollidaysburg and Homer City, Pa.
The Fred J. Herringstons vacationed this
week near Geneva-on-the-Lake, Lake Erie,
Ohio . Stevenson celebrated her 20th
anniversary as a telephone operator at the
local Warner circuit office . . . Michael Karo-
Icik, Perryopolis exhibitor, merchant and fire
chief, was pictured and quoted in the newspapers
in connection with the town's gift of
$10,000,000 from the estate of Mrs. Mary
Fuller Frazier, benefactor. Mike says that
Perryopolis will become a sort of taxpayers'
paradise.
Georire Saittis of the Temple, Chartiers
avenue, visitied Spyros Skouras, 20th-Pox
president, at the home office while the local
exhibitor was vacationing in New York . . .
More than a dozen theatres in the territory
will sneak preview Warners' "Johnny Belinda"
Sunday midnight, September 5 . .
.
Paramount's screening room booth is to be
reequipped . . . Bill Guntzleman, 20th-Fox
home office, visited at the local branch . . .
Louis J. Kaufman, Warner circuit executive,
was here from New York.
Jim Vazzana, Atlas Theatre Supply representative,
has a new Oldsmobile . . . Allied
MPTO at
directors are scheduled to meet
3 . Hy
. exhibitor headquarters September .
Silverman has entered the theatrical booking
business with his brother-in-law Joe Hiller
Gillespie MUwain, National Theatre
Supply's new sales engineer, has located an
apartment in Dormant.
Among recent stage offerings: Art Mooney,
Columbia, Sharon, and Ritz, Clarksburg; Dick
Jurgens, Columbia, Erie; Texas Ramblers,
Baden, Baden; Elliot Lawrence, Manos,
Greensburg . . . Laugh of the week was provided
by Andy Battiston, veteran showman
who is quick on the pickup. He was caught
in an awkward situation with two friends
as the result of a dare and in the showdown
he wiggled out by explaining that the three
were pulling a stunt for a radio program
"Haven't you been listening?"
John A. Joanon of Parrell, formerly witt
Manos Theatres, Inc., is manager of the Rej -
nolds Drive-In at Transfer, Pa. . . . Charlie
Baron, Eagle Lion exploitation representative
for the Albany, Buffalo and Pittsburgh areas,
was here working on "Canon City." Formerly
an MGM representative here for a decade, he
is one of the best liked field men to hit the
Sympathy to Ward B.
local territory . . .
Kreag, Fabian circuit city manager at Altoona,
whose father died recently.
E. C. Grainger, president and general manager
of the Shea circuit, attended the opening
of the McKean, Bradford, the theatre
with the new look. Prior to the opening the
Shea Enterprise Corp. was host at a dinner
party given in the Emery hotel there or employes
and visiting guests and friends. Jack
Hynes of Youngstown, former Bradford theatre
manager and his wife, former society
editor of the Morning Era, were among the
many guests.
R. B. Crip Clark, projectionists at the Ritz,
New Kensington, is vacationing at the Elk's
state convention at Reading . Corcoran,
former theatre manager now a field
representative for Allied exhibitors, has resigned
as a member of the board of the local
ITO . Shay, who withdrew from
exhibition at Rowelsburg, now is operating
the Rex, Rivesville, W. Va.
The weather bureau reports that Pittsburgh
is enjoying its coolest August in years, but
theatre receipts do not indicate it . . . Allegheny
county sheriff lists for sale September
13 property at 819 Liberty Ave., owned
by Jacob and Isaac Silverman, Hollidaysburg
exhibitors. The amount on record is $124,-
Claude Robinson, Clarksburg showman,
963.81 . . .
returned to the job after imdergoing
an operation at the Mayo clinic. He will
vacation at Belmont Park and other racing
centers.
Mrs. Israel Roth, wife of the city exhibitor,
is recuperating in Montefiore hospital after
an operation . . . Watty Watson, MGM exploitation
representative, was here from Cincinnati
headquarters . Goshorn and
W. Turnbull, National Theatre Supply representatives,
were here on business with Newt
Williams . . . Mrs. W. A. V. Mack, wife of
the National Screen representative, is ailing
. . . Mrs. Ann Kantner, manager of the Route
22 Drive-In, reports the installation of a
large attraction board using ten-inch Adler
letters. The sign is more than 40 feet in
length.
. . . John Golder, Jam
RKO executives to be here August 30 for
the Morrie E. Lefko testimonial dinner include
Nat Levy, New York; Herb Greenblatt,
Chicago; Elmer Lux, Buffalo; Harry Walders,
Cleveland; Hatton Taylor, Detroit; Russell
Brentlinger, Indianapolis . . Bert Stern
.
is in Los Angeles in connection with film
production plans
Handy executive, was a Filmrow visitor . . .
Among those vacationing were Frank Marino,
U-I, at Atlantic City; Ida Wolf, Paramount;
Belle and Ann Simon, Bonnie Adair, WB;
Ben Hanna, 20th-Fox . . . The J. A. Gribbles,
Showman Dates Listed
For Pennsylvania
Pittsburgh—Patriotic and civic observance
dates are 'showman' dates:
Allegheny county free fair, September
2 through Labor day at South Park.
Commodore John Barry day, September
13.
Nation Anthem day, September 14.
Constitution day, September 17.
Pittsburgh area week of Rededication,
September 8-14; Freedom train, September
15-17.
Pennsylvania week, September 26-
October 2.
General Pulaski's Memorial day, October
11.
Wiliam Penn day, October 24.
Bill of Rights day, December 15.
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: August
. . Drive-in
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. . . Ben
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Bellwood, have their seventh child . . .
Lillian
Davis and Lucille Gastel are new employes
at Warners ... A. Harry Passarell, Paramount
booking chief, was in Rochester, N. Y.,
to attend a family reunion and a wedding.
Post-Gazette has urged exemption of the
Pittsburgh 10 per cent amusement tax for
the symphony concerts . lUar senior,
54, died recently at Richeyville. Pa., where he
was a partner in exhibition Lillian
.
Leitzel tent of Circus Saints and Sinners will
stage its annual convention next year at Bradford,
Pa. . . . Mrs. Roy C. Michel died recently.
Roy is associated with the Carson
Amusement Co. and is a private detective
Allan, headed for film fame in
Hollywood, is the screen name of Bob Motsch
of Erie. Pa.
Joe Laurie jr.. radio and syndicate comic,
related to Mrs. R. J. Hiehle, wife of the
is
veteran Parkersburg, W. Va., exhibitor . .
.
Mark Lodge has renovated the Fulton, Mc-
Prom St. Albans, W.
Connnellsburg. Pa. . . .
Va., comes word that Lester Rosenfeld, veteran
film salesman and exhibitor, is opening
the 450-seat Hi-Lawn at Hi-Lawn . . . Judge
C. W. Marsh, Glenville, W. Va., exhibitor.
had a busy season with his annual Gilmer
county fair.
Nelson Burwell, Parkersburg exhibitor, has
given a ten-year lease on his Blennerhassett
hotel there to Robert M. Huck
Corapolis, Pa., operated for
. . . Lyric,
many years by
F. E. McGillick, has been dismantled
Madelain Nowllng of the
.
Monogram office
returned from a vacation in the east . . . Mike
Serventi, veteran exhibitor, is critically ill
operettas at Pitt stadium attracted
more than 240,000 and lost upwards
of $100,000 . . . Thelma Wurdock of the Monogram
office and brother Warren of A. W.
Hepp's Lowrie on Troy Hill, report the marriage
of their brother Robert and Florence
Quatchak.
Mae E. Shively, Midstate Theatres general
manager, Clearfield, recuperated rapidly from
painful injuries sustained in a headon auto
collision. Her car was completely wrecked
Wermuth, who resigned as Warner
city manager at Fairmont, W. Va., has entered
the advertising agency business there
... At the completion of engagements here,
Pittsburgh Playhouse will put the new
season's individual productions on the road
within a 50-mile radius of the city.
A gross sales tax was defeated at Fairmont,
W. Va. . operators have
been investigating properties and proposed
sites at Morgantown and Wheeling, W. Va.,
and at Large, DuBois, Erie, Indiana, Johnstown
and North Park in Allegheny county,
Cleve Adams, former veteran filmman
Pa. . . .
of this city, was a visitor. He heads a
company which handles Negro films . . . The
Perry Nathans vacationed in the New England
states. He's National Screen manager
here.
New Drive-ln Openings in Mideast;
Buck-a-Car Night Is
BLACKSVILLE, W. VA. — Scheduled to
open August 27 was the new Blacksville, a
300-car drivc-in one mile west of here on
Route 7. A blast sound will be employed from
central speakers. Guy Pauley of Core is
owner and manager. He is the proprietor of
Dunnar's Beach service station at Core and
for several years he has operated portable
16mm film exhibitions there. Vincent J.
Corso of the Star distributing agency, Pittsburgh,
will handle film licensing and booking
for the BlacksvUle Drive-In.
A-B-C Drive-In Opened
BADEN, PA. — The A-B-C Diive-In on
Beaver road, near here and between Ambridge
and Conway was opened Friday night
last week. Gabe Rubin of the Art Cinema,
downtown Pittsburgh, is manager and one of
the owners. Star distributing agency represents
A-B-C. RCA equipment is featured.
Other drive-ins in the area include Spotlight
88, Hi-Way 51, Brookside and Green Gardens.
New Bridgeville Airer
BRIDGEVILLE, PA.—Construction of a
650-car drive-in was started here last week.
John Ridilla, spokesman for the corporation
which will own and operate it, said the opening
is expected by mid-September. Atlas
Theatre Supply will furnish all equipments
and supplies.
Millett Drive-In Opened
LANSING, MICH.—The second drive-in for
this area was opened at Millett recently by an
organization called the American Education
Film society, according to Clarence M. Miller,
secretary of the group. The ozoner will accommodate
300 cars and has been named the
Starlight. Arthur R. Eiman wiU assist in
managing.
To Open Bridgeville Airer
LATROBE, PA.—John RidUla of the Dill
Construction Co., proprietor of the Hi-Way
Theatre near here, will open another ozoner
near Bridgeville soon. Ridilla said meanwhile
that at the Hi-Way here admittance
charges were $1 per car, tax included, regardless
of the number of passengers.
More Fireworks at Drive-In
NEW KENSINGTON, PA.—A bigger and
better fireworks display was a special attraction
at 11 p. m., August 20, at the Family
Drive-In. The outdoor theatre has established
a weekday, excepting holidays,
policy of $1 a car total admission.
Weekly Stunt
WHEELING, W. VA.—The drive-in north
of Martins Ferry on Ohio Route 7 has Inaugurated
"Buck-a-Car" night on Wednesdays.
Regardless of the number of persons $1 Is
the maximum and only charge Wednesday
nights only.
Kittanning, Pa., Drive-In Open Soon
KITTANNING, PA.—The 400-car, RCAequipped
Community Drive-In was to open
soon four miles east of Kittanning. Norbert
Stem, operator of sevral outdoor theatres in
the mideast, and his .son Ernest, manager of
the South Park Drive-In, have leased the
concession to Sportservice. Norbert's nephew,
George Stern, proprietor of a drive-in at
Youngstown, has been supervising construction
of the Community.
Charter Ozoner Company
HARRISBURG — Pennsylvania state
Dance a\ Ozoner Nightly
DEARBORN, MICH—The Dearborn Drive-
In, built on Ford road near here, was opened
recently by Manager J. H. Ross. The ozoner
covers 25 acres and features RCA in-car
speakers, a nightly dance and a playground
for children.
department
on August 23 chartered El-Rancho,
Inc., owners of a large drive-in now under
construction at BridgevUle. Incorporators
are Romeo Chiappini, Jolm A. Robb and Gust
A. Katsilas. They are identified with other
auto park outdoor theatres in western Pennsylvania.
Garden City Ozoner Opens
GARDEN CITY, MICH.—The new K&M
Drive-In on Middlebelt road near here has
been opened by owners Joseph Klein jr. and
Don Mento.
Drive-In Fee $100 Yearly
BUTLER, PA.—The towTiship board of
commissioners has passed an ordinance licensing
drive-in theatres and other theatrical
performances. Drive-in fees are $50
semiannually.
Fireworks Display for V-J Day
WHEELING, W. VA.—Third anniversary of
V-J day was celebrated at the drive-in on
Ohio Route 7 north of Mart4ns Ferry, with a
spectacular night fireworks display.
The David Flneman family vacationed in
Atlantic City . . . Steve Rodnok jr., Oakmont,
was accompanied on a Pilmrow visit by his
three-year-old daughter Susie . . . It's a girl
for the Max Silvermans. He is manager of
Warner's Kenyon, northside . . . J. N. Fike,
projectionist at the Circle, New Kensington,
vacationed . Polanosky Malone,
formerly associated with the old A&S Steinberg
theatre supply office, is the mother of a
baby son.
I Louis Ponsetto jr., son of the Apollo exhibi-
tor, has enrolled at Transylvania, Lexington,
Ky., and will return to college September 29
Stahl of Atlas Theatre Supply was
vacationing at Wildwood, N. J. . . . George
Wheeler, booker for District theatre circuit,
Washington, with his family vacationed here
for two weeks . . . Charles E. Warner, owner
of the Skyline Drive-In near Clarksburg.
W. Va., was a Filmrow visitor.
Ray Pickerine, Bridgeville projectionist,
and his wife are parents of a new son Paul.
Their other son Harrj- Ray is 11 . . . "Ice
Vogues," with a company of 65, wOl be featured
in Erie stadium. August 31-September
5 . . . Warren Dana, recent Pitt graduate and
son of the U-I district manager Pete Dana,
is doing publicity work for KQV.
Takes Comedy in 'Soft Touch'
The chief comedy spot in "Mr. Soft Touch,"
a Columbia picture, has been assinged to
Percy Kilbride.
BOXOFFICE :
28, 1948 69

. . New
. . Edgar
. . Pharoah
LOUISVILLE
'RA'ayor Arthur C. Jones of Frankfort lifted
the ban against children attending public
gatherings in that city. The ban had been
in effect since July 20 and was invoked as an
antipolio measure. Motion pictures, playgrounds
and other public gathering places
were affected by ihe ban ... A film titled
"One World or None" was scheduled for
showing in five Kentucky cities under the
auspices of the Louisville Chapter of United
World Federalists, Inc. Showings were scheduled
for Mount Sterling, Winchester, Paris,
Frankfort, and Lexington.
A charter has been granted to Southway
Movie Parks, Inc., here for $10,000 capital
stock. Incorporators are Ben Hopkins an'B
Mary L. Hopkins, whose addresses are listed
as 7335 North Meridian St., Indianapolis,
Ind., and F. L. Sieveking, 1513 East Market
St., New Albany, Ind. . . . Effective August 15
a number of Louisville neighborhood theatres
increased their admission prices from 26
cents for adults and 12 for children, to 30 for
adults and 15 cents for kiddies.
Bob Enoch's new drlve-in near Elizabeth-
Back of those Inviting
0§f¥t*M Theatre Marquees
I DEPENDABLE PROJECTORS,
1 AMPLIFIERS, IN-CAR SPEAKERS
B TONITE S
SHOW jS
town Will be called the Star-Lite. While construction
already has begun on the new enterprise,
the theatre will not be opened until
next season. Enoch, who heads the Elizabethtown
Amusement Co., also controls the
State and Grand theatres now in operation
in Elizabethtown. At the time of the opening
provisions will be complete for 50'0-car capacity
with additional space available for further
expansion if necessary . Barnett,
a dealer in general merchandise in Sacramento,
Ky., has purchased equipment for a
new theatre which he expects to have ready
for operation by September 10.
Exhibitors seen on the Row recently included
Roland Foster, Bloom Theatre,
Bloomfield, Ky.; W. H. Hahn, Bardstown
Drive-In, Bardstown; J. B. Dale, Clay, Celina,
Tenn.; A. N. Miles, Eminence, Ky.; C. O.
Humston, Lyric, Lawrenceburg; Oscar Hopper,
Arista, Lebanon; R. L. Harned, Empire,
Sellersburg, Ind; George Lindsey, Lindsey,
Brownsville, Ky.; Reach McAllister, Theatair
Drive— In, Jeffersonville, Ind.; G. M. May,
Dream, Corydon, Ind., and Robert Enoch,
Elizabethtown Amusement Co.
New Motiograph model AA projectors and
Strong high intensity lamps are included
in the new equipment to be installed in the
Parkland Theatre, here, owned by Wally
Greer . fully upholstered chairs have
been prnxhased by G. D. Saylor for his Wallins
at Wallins Creek, Ky. . Johnson
has added new popcorn concession equipment
in his Virgie Theatre, Virgie, Ky.
w
OeVRY "12000 Series" projectors help
projectionists give the "perfect show."
WEST VIRGINIA- PENN.
Lovett & Company
323 W. Pike Street
P. 0. Box 1127
Clarksburg, West Virginia
Phone: 6360, After Hrs. 5866
They come bock ogoin and again to see Hollywood's
finest productions ot their projected best -—with
DeVRY'S.
Lcicreasingly— in the."States," Canada and
throughout the world— Exhibitors are
building bigger "box office" with new
DeVRY "12000 Series" theatre equipment.
Whether you are planning a new operation
— standard or drive-in— or considering
modernization of your present equipment,
it will pay you to learn more about
DeVRY equipment today.
KENTUCKY
fore you buy, get the facts on new
DeVRY IN-CAR SPEAKERS.
OHIO - INDIANA • PENN.
Sheldon Theatre Supply
1415 Ambefly Drive
Dayton 7, Ohio
Telephone: Taylor 7511 or
AD 9644
Hadden Theatre Supply Co.
209 S. Third St.
Louisville, Ky.
Phone: JA 0477; after hours HI 6577
FOR THE PERFECT SHOW /ndoors or Ouf . .
...YOUR BEST BUY IS n>l^
See the DeVry Exhibit in Booth 58—TESMA Trade Show—September 28-29-30—Jefferson Hotel, St. Louis, Mo.
As somewhat of a treat for the local film
goers, practically all of Louisville's first rim
houses brought in new programs. Opening
at the Mary Anderson as a singleton was
"Lulu Belle," while the Scoop had "Holiday
Camp" also in the one feature class. In
with double bills were Loew's with "Summer
Holiday" and "The Search," the National
with "Casbah" and "Open Secret," and the
Rialto with "A Foreign Affair" and "Big
Town Scandal." Rounding out the new programs
was "Mickey" coupled with "The Enchanted
Valley" at the Strand. After a week
at the Rialto "The Walls of Jericho" plus
"The Checkered Coat" was moved to the
Brown for a second Louisville week.
Ask Civic Opera House
PITTSBURGH—Deficit for the third season
of civic Ught opera here is expected to
run about $100,000. Again an artistic success
and a financial failure, backers of the project
hope that the city will build an amphitheatre
for futm-e operettas under the stars, pointing
out that Pitt Stadium is inconvenient and
lacks parking accommodations. Plans for the
amphitheatre include a sliding canopy to
combat inclement weather. Councilman A. L.
Wolk is pushing such a project as a memorial
to those from the district who served in
World War II.
Naming Contest at Bellaire, Mich.
BELLAIRE, MICH.—Harry Anger, builder
of a new theatre here, is staging a contest to
name the house.
Plan House at Robertsdale
ROBERTSDALE. PA.—A new 450-seat theatre
is under construction here for Gene
Yanni, a local war veteran.
70 BOXOFFICE : : August 28, 1948

I
i
PITTSBURGH
; Film
j
Franklin
I Hanna
. . Bob
. . Mable
. . Gus
Ackerman Daughters
Stricken With Polio
DETROIT—Significance of the industry's
support of tlie Sister Kenny Foundation drive
was brought home here this week, following
a double attacic of polio in the family of
Samuel and Al Ackerman, owners of the
East Side Theatre. Both of Al Ackerman's
daughters were stricken, 3-year-old Anita
Carol with a light attack, and Charlaine, 8,
with a severe attack in one leg and the opposite
arm. She is slated to be hospitalized
at the Oakland County Contagious hospital
for about six months. Prospects for ultimate
recovery are good, according to Ackerman, as
a result of the application of the Kenny
treatment.
At the same time, his father Samuel, who
has operated the present house and its predecessor
since 1911, was taken seriously ill,
and is in Henry Ford hospital with an infected
bladder and other complications.
The Oakland County hospital at Pontiac,
25 miles north of here, is the only one in the
metropolitan area now giving the Kenny
treatment. Ackerman said. Pointing out that
the March of Dimes no longer supports the
Kenny Foundation, he made an urgent personal
plea to all exhibitors to do everything
in their power to support the latter's drive in
September for funds.
FUm Classics Offices
Move to New Quarters
DETROIT—Moves from the Film Exchange
Bldg. into the Little Pilmrow, the Fox Theatre
Bid., became a minor parade as Film
Classics moved to the fourth floor. The move
was made under the direction of George
Lefko, who has replaced Fred Bonnem as
branch manager.
This is the second exchange to move into
the Fox Bldg. in 30 days, with Eagle Lion
making the trek earlier, and starting a new
direction in local exchange operations, which
have centered for three decades in one location.
Neither of these exchanges undertakes
physical handling of its own films.
DETROIT
garl Hudson and Leo J. Fitzpatrick of United
Detroit Theatres were in Washington for
a day checking into television . . . Helma
. . . Harold Brown
Laminor, UDT switchboard operator, returned
from Duluth
some fishing . . Jim
headed north to do
.
Sharkey was named local chairman of the
Youth month committee and Lawrence Gordon
of Butterfield for the state . . . Dave
Idzal of the Fox was host to the committee
with a special lunch.
.
Charles Whitaker moved from the Norwest
to the Ramona as manager, replacing Jack
Sage, now at the Royal . . . August Sermo,
former assistant at the United Artists, was
upped to manager at the Norwest
bride and Hillier Theatres has
. .
taken
Kil-
over
Art Lehr
the Glove from H. W. Bishop . . .
spent his vacation at home . . William Napier
of the Duke sailed on the Queen Elizabeth
for three months in the British Isles,
his first time back in 29 years.
.
. . . Jeff Williams of
. . Clive took
Jerrj- Scanlon, Republic shipper, has been
promoted to third booker Embach,
recently with Allied Films, returned to Republic
as a salesman
the East Detroit and Roseville
Waxman
joined Cooperative
Theatres .
over booking for the Mancelona Theatre at
Mancelone. The new owner is Howard Guthrie,
former owner of the New Roxy at Howard
City, who took over from Cecil C.
Noecker.
Mildred Rosenberg of F&F Popcorn Co.,
diversifies her day with an ice cream cone
luncheon . Brown, booking stenographer
at Monogram, found a news hungry
staff upon returning from her vacation, since
she wasn't there to buy the daily staff newspaper
. Haskins, Monogram city
salesman, enjoyed the cool weather on his
Canadian vacation.
Bill Hendricks passed up a chance to go
(Continued on next page)
Theatrp Sign and Marquee Maintenance
/^r^ Our Specialty
%UtTorstniaM4Co,
WOodaid 5-4050
2821 Biooklyn
MICHIGAN SPORTS SERVICE, Inc.
Complete Concession Service
Operated by Jacobs Brothers,
I. Eisen, Manager
St. Detroit 5047 Chene 11, Mich.
Phone: Oil. WALnut I-S524 Res.: TYler S-9002
Negotiations After Labor Day
DETROIT—Active negotiations for a new
contract covering laboratory technicians in
the Detroit area will not be started until
after Labor day, according to Lottie Bazeli,
corresponding secretary of lATSE Local 737.
Vacation schedules up until that time make
it difficult to assemble the necessary personnel
and it is expected operations will go
along smoothly under the existing contract
conditions after its expiration September 1.
Principal organizations affected are Jam
Handy and Wilding Pictures.
i
Hanna Enterprises Reincorporated
— Louis E. Hanna and
Anderson, now operating Franklin
exchange. Acme Distributing Co. and
Theatre Service, on July 30 filed a
charter notice to incorporate as Franklin
Film Enterprises, Inc. Haiuia and Anderson
are brothers-in-law.
Reseat Rockwood Rockne
ROCKWOOD, PA.—The Rockne, operated
by Jimmy Nash jr., will be newly seated by
Alexander Theatre Supply.

. . Herman
. . "Mom"
. . Edward
. .
I
72
Filmock
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UDT's 2,500-seat "Woods" at Grosse
Point Woods, and Vince Laica's 500-seat
"New" at New Baltimore simultaneously
announce the first Mid-East installations
of Heywood-Wakefield's newly Introduced
"Encore" line of theatre chairs.
Ned Oglesby, H-W Michigan salesman,
invites exhibitors to inspect the
two installations.
For Sale
1,158 Theatre Chairs
Phone, wire, or write,
FLORIAN J. MANTEUFFEL
c/o Martha Washington Theatre
Hamtramck, Mich.
EXfflBITORS — PARK FREE AT
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454 COLUMBIA 5T WEST - DETROIT I. MiCH
MOTIOORAPH SERVICE
Phone: CAdillac 5524
ERNIE
FORBES
214 W. Montcalm
Detroit 1, Mich.
Phone CAdiUac 1122
LONG SIGN CO.
MARQUISE SIGNS
MAINTENANCE SERVICE
840 W. Baltimore, Detroit — TH 1-S477
FILM EXCHANGE DRUGS
TTie Showmen's Drug Store
yzuga • Cosmetics " Prescriptions
Personal Service from Two Showmen—
MAX BERNBAUM lACK GALLAGHER
Pharmacist
Manager
Phone CLiHord 1527. CUIiord 3694
DETROIT
(Continued from preceding page)
to Alaska, so Ray Meurer is making the trip
this weekend, on business, too . . . George
W. Ti-enaie jr., whose dad used to Iread
United Detroit Theatres, has been named
local representative for BMI . J.
Wellday, operator at the Fordson in Dearborn,
and his wife celebrated their steel
anniversary ... J. J. Devine, the Alexander
Film man, decided to make his home right
at the center of his two-state ten-itory,
Michigan and Ohio, in Monroe.
Ben Lefkowitz of L&L Concessions Co. has
installed elaborate new concession equipment
in the new Michigan and Dearborn
di'ive-ins in Detroit subm'bs, the latter at a
cost of $25,000 . . . William Clark, independent
booker, took over the books for the Alvin,
Amsterdam and Rose in Detroit, the Saranac
at Saranac and the Turner at Turner.
.
Eddie Weisfeldt, general manager of Associated
circuit, returned from a general
checkup at the Mayo clinic in Rochester . . .
John Pantages and Thomas Ricchio, both
newcomers to the business, have taken over
the Alvin from the Jacobson brothers
Charles C. Perry, Molly Cohen, David Newman,
Helen Katzman and Pauline Krauss
have formed the Oliver Theatre Co. to control
the theatre of the same name, formerly
operated by Newman, which has just been
leased to the Auto City Theatre Co.
New drive-in has been opened at Constantine
New million dollar theatre is
. . . slated to be built by Butterfield at Grand
Lon Johnson,
Rapids probably in 1949 . . .
manager of the Highland Park Theatre, celebrated
his birthday and disclosed the recent
birth of his first son . . . J. D. "Everett" Stewart
is the new operator at the Columbia,
replacing Harry Braiker who moved over lo
the Madison . Epstein, concessioner
at the Highland Park, has a rare brown
dasclihund. Vera Willis, former manager of
the house, has been relieving for the vacation
period.
Maxie Gealer, in charge of the Rialto and
Rivola at Flint for the past 12 years, has
left Affiliated Theatres, which recently took
over the houses from Associated, to retui-n
to the latter circuit in an executive capacity.
He and General Manager Edward
J. Weisfeldt will share responsibility for routine
operation of the circuit . . . Associated
chieftain Alex Schreiber and his nephew
Raymond of Midwest circuit left by train
for California where Alex has just purchased
a new home at Beverly Hills . . . Joseph Miskinis
jr. designed the new candy counter
which Jim Missel is putting in the Civic.
. . Clarence
.
Wallarce Ceglarek, former operator at the
Century, returned to Royal Oak .
Williamson, National Theatre Supply
manager, has become a suburbanite at Dearborn
Jordan, former manager
of the Van Dyke, has moved back to his old
home on Pingree avenue . . . M. R. Lanker,
operator at the De Luxe, has retm-ned to his
old home territory. Mount Clemens . . . Edward
Waddell, operator at the Arcade, moved
out to Walled Lake.
Jim Methner Builds at Coleman
COLEMAN, MICH.—Jim Methner has been
issued a construction permit by city commissioners
for the erection of a theatre here.
Variety Grid Benefit
At Detroit on Sept. 2
DETROIT—The Variety Club of Michigan
will play host for the third consecutive year
to a topnotch professional football event September
2 at the University of Detroit stadium,
when the Detroit Lions meet the Philadelphia
Eagles. The Eagles were last season's
eastern champions in the National Football
league.
Tommy Dorsey's band will be an added attraction,
furnishing music before and during
the game.
The proceeds will go to the Variety heart
fund for sundi-y charitable objectives.
Trailers are being run in practically all local
theatres and tickets to the game are being
sold at boxoffices in a widespread cooperative
industry campaign.
Committee appointments are Harry Gilbert,
general chairman; Arvid Kantor, publicity;
Henry Zapp, ticket chairman.
Marien to Reopen Soon
MARIENVILLE, PA.—Clarence A. Nuhfer's
Marien, being extensively renovated and
remodeled, will be reopened about September
1. An additional part of the building is to
be utilized by the theatre for rest rooms.
There will be no increase in seating capacity.
Brenkert BX60 heads and sound system are
being installed by Alexander Theatre Supply.
Park to Jcanes P. Balog
BLAIR STATION, PA.—James P. Balog of
Monessen has acquired the Park, which was
to reopen under the new management August
27, from C. B. O'Neil. Blair Station adjoins
Clairton.
Previews 'Texas, Brooklyn and Heaven'
PITTSBURGH — "Texas, Brooklyn and
Heaven," Golden production for UA, was i
sneak previewed recently at the J. P. Harris ;
Theatre. Starring Guy Madison and Diana
Lynn, the wacky comedy, now published as i
a book under the title "Eddie and the Arch
angel Mike."
Present Back-to-School Show
PARKERSBURG, W. VA.—A full hour of
cartoons and comics were featured at the
Smoot Wednesday morning last week by the
J. C. Penney Co. The back-to-school show
touched off the holiday spirit for the opening
of the Wood county 4-H fair at Butcher's
Bend.
Exclusively in th«
NEW HUSH - HUSH ALBUM
NAN BLAKSTONE
The Enchantress of Sophisticated Song
At Leading Records Stores
Six Amusing Numbers
HHl Life on Donkey Island
HHIA Let's Fall in Love
HH2 My Boy Friend Elmer
HH2A BlaSslone's Secret Passion
HH3 He Should Have Been a WAC
HH3A BlaEslone's Torch Song
Released by
Hav!land 6* Gerard, Inc.
1009 Fox BIdg. Detroit 1. Mich.
Phone woodward 2-1100
BOXOFFICE :
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: August 28, 1948
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: August
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'Blandings' Reaches
Peak in Cleveland
CLEVELAND—In spite of record baseball
night attendance, several pictures got into
the top brackets. Leading was "Mr. Blandings
Builds His Dream House" with an excellent
135 per cent gross for the week at the
RKO Palace. Tlie paying public also went
strong for "Abbott and Costello Meet Frankenstein"
at the State. Two holdovers, "A
Date With Judy" and "Key Largo," scored
well. Business generally, with shorter light
evenings, was picking up.
(Average is 100)
Allen—Canon City (EL) 115
Hirpodrome—Life With Father (WB) 105
Lake—Key Largo (WB), 3rd d.t. wk 130
Lower Mall—Bad Sister (U-I) 100
Ohio—Saboteur (Realarl): I Cover the War
(Realarl), reissues 115
State Abbott and Costello Meet Frankenstein
(U-I)
Palace—Mr. Blandings Builds His Dream House
no
(SRO) N 135
Slillman—A Date With Judy (MGM), 2nd d.t. wk...l20
"Parade' in Second Week
Leads ai Pittsburgh
PITTSBURGH — "Easter Parade" in its
second week in Loew's Penn was the outstanding
attraction while the next best grosser
was "The Walls of Jericho" in the J. P.
Harris. RKO's 16-year-old "Bring 'Em Back
Alive" made an excellent showing at the
Warner. "Life With Father" was milked in
its five-week increased-admission priced engagement
here last year and dipped the
Stanley under average at regular prices.
Fulton—Deep Waters (20th-Fox) 105
Harris-The Walls of Jericho (20lh-Fox) 115
Penn—Easter Parade (MGM), 2nd wk 120
Ritz—Drums (SR); Four Feathers (SR), reissues 110
Senator-Rose of Washington Square (20th-Fox);
Slave Ship (20lh-Fox), reissues 90
Stanley—Life With Father (WB), regular prices... 85
Warner-Bring 'Em Back Alive (RKO), reissue 115
Steady in Detroit;
'Largo' Still Is Leader
DETROIT—Business at the first run theatres
here generally was steady, seen by some
managers as an indication that the summer
slump has reached an end. Dualing of "Walland
"Key Largo" at the Michigan,
playing a second week, continued to pace the
\
city.
« ij Adams—Easter Parade (MGM), 5th wk 75
Broadway
(nJltlOIBli' Capitol— I. lane Doe (Rep) plus
Cinema—The
n stage show
Bohemian
•ffi 3> -
Lucky Bride (SR);
Rapture (SR)
Downtown—Man-Eater of Kumaon (U I) Jinx
Money (Mono)
Fox—Micky (EL); Escape (20th-Fox)
Michigan—Wallflower (WB); Key Largo (WB)
Palms-Stale^o Evil," My Love "(Para) Stage
Struck (Mono)
Artists—Melody Time (RKO Old Los
——
Angeles (Rep), 2nd wk
'Lady in Ermine' Is Topper
Of Cincinnati First Runs
CINCINNATI—Hot weather continued tc
hamper business at the boxoffices here. "That
Lady in Ermine" at the Albee rang up the
most impressive total, however, and earned a
holdover. "Raw Deal" at the Grand and "A
Foreign Affair" at the Palace were tied for
second honors.
Albee—That Lady in Ermine (20th-Fox) 140
Capitol—Easter Parade (MGM), 4th wk 100
Grand—Haw Deal (EL) 120
Keiths—Mr. Peabody and the Mermaid (U-1) 75
Lyric-Return of the Badmen (RKO). 2nd
d. t. wk, 5 days; Deep Waters (20th-Fox) 90
Palace A Foreign Affair (Para) 120
Shubert—Canon City (EL), 2nd d, t. wk 90
BOXOFFICE :
28, 1948
Four Theatres Scheduled
For Immediate Openings
PITTSBURGH - Sevuul theatres wen-
.scheduled to open this week. They include
the Community Drive-In. near Kittanning,
Benjamin Franklin highway en route to Ford
City, owner-managers, Norbert Stern and son
Finest and J. B. Alpern; Family Drive-In,
Mundys Corner, owTiers, K. A. Vaveris, Gust
Contas, James DiMauro, Michael Vincinni
and Samuel Lubell; Victoria, Wheeling, W.
Va., extensively remodeled and modernized
and now operated by Steve Manas.
To be opened next week is the Blue Sky
Drive-In, EUwood City, Pa., en route to
Zelienople;
John Wincek and Albert R. Tale
are owner-managers.
Construction Work Starts
On Lund Circuit Theatres
CARMICHAELS, PA.—Top soil has been
removed and construction is under way here
on the new theatre owned and operated by
Lund Directed Theatres. Werner "Fuzzy"
Lund is general manager of the circuit which
is operating in Greene and Washington counties.
His father John, veteran exhibitorcontractor,
is contractor-supervisor for the
project which adjoins the local Lund theatre.
Exhibitor Chairman for Italian Day
NEW KENSINGTON, PA.—Bart
Dattola,
veteran exhibitor, was general chairman for
the annual Italian day staged at Sokol Country
club, which attracted 10,000. Fourteen
local Italian organizations of Arnold and
New Kensington celebrate together on the
occasion.
lA Delegates Talk
Politics and Video
CLEVELAND— All delegates to the 39th
International lATSE convention have pledged
them.selves to support the Democratic party
in the forthcoming elections.
Televi.sion was brought into discussion on
the floor of the convention, but, as President
Richard Wal.sh .said, this field Is in a state of
confusion. "However," he told the delegates,
"although it is in its infancy, it is important
that we organize .so as to bring all this work
into our fold."
Delegates learned from Tom O'Bien that
"locals" are called "branches in England, and
"movies" and "cinemas."
Joe Leavitt, Local 160 charter member, and
Bill Abels, Local 27, were watchdogs of the
convention as sergeants-at-arms.
John Wein, B5 and F5, Nick Burton, Local
160, and Del Mulcanthy sr., 27, were page boys.
All of the major theatre circuits were repre.sented.
There were rank Phelps for Warners,
Major Leslie Thompson for RKO, and
District Manager Orville Crouch for Loew's.
It was rumored that the theatre representatives
settled some important labor disputes
right on the floor of the convention.
Wednesday was the night of the grand ball
in the Hollenden hotel. But all of the entertainment
was not confined to the ball room.
Hollywood locals held open house all evening
and Cleveland locals were busy dispensing
free hospitality every day of the convention.
Believe it or not, some of the delegates
managed to work in a golf tournament between
convention sessions. Result: winners
were Ed May of California and Ed Brisette
of Springfield, Mass.
DRIVE-IN and THEATRE
EQUIPMENT
Drawings, speciiications, blueprints to fit any expenditure
for the simplest to the most complex theatre.
(Drive-In Theatre construction done by the
HOSDIT CONSTRUCTION CO.,
on alfiliate of SHELDON THEATHE SUPPLIES)
* The NEW "12,000" DeVry Projectors and
Amplifiers
* DeVRY "In-A-Car" Speakers
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* STRONG Rectifiers * NATIONAL Carbons
* NEUMADE Accessories * GOLDE SuppUes
* TIFFIN Draperies and Scenery
* mWlN Seats * STABILARC Generators
* GENERAL Register Machines
"Before You Buy, See and Hear DeVry"
Complete Booking Service * Complete Factory Service
SHELDON THEATRE SUPPLIES
Office Phone: ADams 9644 — Nights and Sundays: TAylor 7511
1420 CANFIELD AVE. DAYTON, OfflO
73

. . "The
and
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Dorsey
. . . Bud
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. . The
liitliies',
CLEVELAND
XXTord reached the Filmrow of the recent
^ death of John Spurlock of the Rex Theatre,
Ottawa. Spurlock, 70, a veteran in
the field, had been in excellent health and
died in his sleep. He is survived by his 92-
year-old mother. His wife died several years
Sanford Leavitt of the Washington
ago . . .
circuit and his wife Selma celebrated their
9th wedding anniversai-y August 20.
Fisherman's luck: Jack Gertz, Bernie Rubin,
Stuart Cangney and Irwin Shenker
totaled 2 pike ivery small i one baby
sheephead, as result of two weekends at the
holding ends of their fishing rods. Gertz, a
determined fisherman, spent 13 straight
hours on the lake without reeling in anything
at all. Later he had some results. He
caught the baby sheephead which he tossed
right back into the lake.
Helen Ertle of Massilon is in charge of
the Berlo vending stand in the Lincoln
Theatre, Massilon .
Babe Ruth Story"
will open at Warners' Hippodrome September
8. The picture is booked into all Warner
houses in this area Staub of
.
Delphos and Bob Boyd of Leipsig literally
flew up to Cleveland the other day to do
some booking. Tliey came in Staub's personally
piloted plane.
Phil Smith, drive-in circuit operator, conferred
with Milt Mooney of Cooperative
Theatres which does booking for his theatres
in this territory . . . Otto Braeunig, RKO
office manager, vacationed with his family
in Michigan, as usual Brown,
.
MGM office manager, took his family to
74
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for THEATRES and DRIVE-INS
Lowest Prices
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First with kapok
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Write for FREE LITEHATUEE
THEATRE EQUIPMENT CO.
AI Boudouris. manager
TOLEDO 2, OHIO— 109 Michigan—AD. 8107
CLEVELAND, OHIO—921 Guardian BIdg.
SU. 4680
nearby Alberta Beach for two weeks' vacation.
. . . A.
Burton Robbins, son of NSS president Herman
Robbins, was here visiting local Manager
Nat Barach. Young Robbins is touring the
coimtry on get-acquainted trip . . .
The
a
youth movement, to be celebrated throughout
the month of September, has as its
chairmen Ronald Gamble, Palace Theatre,
Akron, for northern Ohio, and Maurice White,
K.
Cincinnati, for southern Ohio
"Ken" Veach, owner of the Twilight Drivein
at New Philadelphia, and his wife are
parents of a baby born Friday, August 20.
Paul Bonaiuto of Major Films was in West
Virginia last week closing contracts for 16mm
"Mom and Dad" bookings Amster,
.
father of Selene Amster of the 20th-Fox exchange
personnel, died recently . . .
Bob
Richardson, Eagle Lion manager, smilingly
announced that "Canon City" broke all opening
day records at the RKO Allen.
CINCINNATI
pimer Lux of Darnell Theatres, Buffalo,
made the rounds of the exchanges. Lux,
who is councilman at large in Buffalo, may be
the new mayor there if he agrees to run, it
is said . . . Wes Huss. of Associated Theatres,
has closed his Imperial for a facelifting . . .
Tom Smiley, MGM salesman, has been confined
to his home by illness . . . Al Hobt, office
manager at Film Classics, has resigned.
Bob Stem, who resigned as booker at the
local Schine office, was replaced by Murray
Baker, booker in the Schine Gloversville
office . . . Among visitors on Filmrow were
George Peki-as. Columbus, an infrequent visitor;
Tom Powell, New Carlisle; Sylvester
Moorman, Coldwater.
Lee Goldberg of Popular Pictures will attend
a meeting of Realart franchise holders
in New York September 18 . . . Lloyd
Krause has become Columbus representative
for RKO. Krause formerly was with UA.
Mark Cummins, who traveled in Columbus
for RKO, was transferred to the Dayton territory
. . . Bob Sands, booker for UA, has
been named Kentucky salesman, and Sam
Weiss shifted to Columbus in place of Lloyd
Krause.
Attending the ITOO convention in Columbus
at the Deshler-Wallick September 14, 15,
will be a strong contingent of local film men
Gilliam, Warners' Cleveland booker,
was here several days.
Bert Steam, president of Cooperative Theatres
Service, Pittsburgh, was in town conferring
with the local manager Bill Borack.
Stearn announced the addition of the following
theatres: Park and State, Point Pleasant,
W. Va., owned by Ross Filson; the Custer
and State, Charleston; Dunbar and new
Price, Dimbar, W. Va., owned by Gene Custer
and associates Floyd Price and Rube Shor.
Friday 13lh Fireworks at Family
NEW KENSINGTON, PA.—The Family
Drive-In on Leechburg road, with total admission
per car being $1 weekdays except
holidays, featured a special dazzling fireworks
display the evening of August 13 during
intermission.
COLUMBUS
Jl
veterans wing and a 9,500-seat convention
hall will be the first two units of the $4,-
500,000 Veterans memorial to be constructed,
according to Dr. Wayne Brehm, president of
the board of trustees for the project. Work
on the two units of the downtown riverfront
civic center group will be started next summer
and will be completed within 18 months.
A 3.000-seat music hall, a 750-capacity recital
hall and a large exposition hall will be
delayed, Brehm said, because of high construction
costs. Decision to include the large
convention hall in the early construction was
reached after a study of similar halls in other
cities.
Mother of Gene Hazelton of Film Transfer
"Lowdown from
Service died recently . . .
higher ups" on film rentals, television, Ascap,
state and city taxes and all subjects of interest
to theatre owners is promised in the convention
of the Independent Theatre Owners
of Ohio to be held September 14, 15 at the
Deshler-WaUick hotel here. Secretary P. J.
Wood so advised the membership via special
postcard bulletins.
George Kirby, manager for Republic in Cincinnati,
was here renewing contracts with
central Ohio customers .
and Mrs. J.
Real Neth have returned from a New York
trip . . . Gertrude Zweig, secretary for Martin
C. Burnett, Loew's central division manager,
returned from a vacation in Florida . . . Ward
Farrar, United Artists representative in Cincinnati,
was here arranging the campaign on
"The Time of Your Life" at Loew's Ohio. It
includes downtown exhibition of a huge pinball
machine, proceeds of which will go to
the Damon Runyon cancer fund.
Manager Carl Rogers will play host to the
honor carriers of the Columbus Dispatch and
Ohio's typical farm family at the screening
of "The Search" at Loew's Broad . . . "Shifty"
Bolen, manager of the Arlington of the Academy
circuit, has been vacationing . . . Johnny
Jones, Dispatch columnist. Variety Club
member and former manager of the Majestic,
Southern and Thurmania, was back after a
trip to England, Wales, France and Germany..
Jones, a Welshman by ancestry, vi.'ited the
Rhondda Valley, model for "How Green Was
My Valley" and wrote one of his best columns
on this area.
It's reported that local radio stations are
backing a plan to have a de luxe "'radio row"
built as part of the permanent structures in
the new Ohio State fairgrounds on Acker
man road. "Studios" at the present fairgrounds
are tents and other makeshifts. The
permanent studios would have large audito
riums, complete with stages, for both radio
and television shows Chancellor
.
brothers, operators of the Rex at Arcanum
Ohio, one of the oldest film houses in the
state, have begun an extensive remodeling
program on the venerable showshop.
:
BOXOFFICE
: August 28. 194
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Used Army Socks Prize
COLUMBUS—A pair of used army socks,)!
donated by Norman Nadel, theatre editor oJi]
the Citizen, was the prize awarded in a contest
to identify Humphrey Bogart in "Key'l
Largo," playing the RKO theatres here. TheJ
'to
socks were awarded to Norman JaGoby,j|
optometry student at Ohio State university.
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Two Ozoners Opened,
Cost $250,000 Each
BOSTON—Two 1.000-car drive-in.s, built
by Michael Redstone, were opened witliin ten
days of each other, the first in Dedham on
August 11 and the second on August 19 on
Revere boulevard, opposite the new airport.
The theatres were constructed at a cost of
$250,000 each. The ramps are designed so that
a car may enter or leave at any time without
disturbing others and 20 trained ushers are
employed as parking attendants. A light
lunch and snack bar is located in the center
of the parking area and a bottle warming
service has been established to appeal to the
family trade.
Rain does not materially affect the show,
as the cars are equipped with in-car speakers.
New England's normal outdoor theatre season
is about eight months a year. These two
drive-ins expect to remain open until late
fall, possibly November.
"The drive-in is fast becoming a permanent
part of the American landscape," said Redstone.
"Since the end of the war outdoor
theatres have become increasingly popular.
Most of the success has been due to the special
attention to family trade. Parents can
bring the children along to the show which
eliminates the problem of the baby sitter.
Cripples and shut-ins also favor this type of
entertainment as a relaxing way to spend an
evening. The drive-in is the latest American
institution."
Ozoner Request Tabled
By Easthampton Board
EASTHAMPTON, MASS.—The board of
selectmen received a request from Walter
Gratkowski and Frank R. Geryk for a permit
to construct an outdoor motion pictui'e
theatre on Main street here.
The request was tabled pending results of
investigation conducted by the selectmen
and the chief of police. It is reported that
the chief has been checking with other cities
and towns where similar drive-ins are located
to learn of their operations and to delve into
the situation which arises regarding traffic
and noise in connection with drive-ins.
Hartford Theatre Report
Unconfirmed by Realtors
HARTFORD—There was a
report here recently
that Max Shulman & Co., local realtors,
would build a 700-seat motion picture
theatre on Burnside avenue in East Hartford.
The report was not confirmed by company
officials. Albert Shulman of the real estate
concern, said: "No comment."
North Haven Airer Opens
NORTH HAVEN, CONN.—Dave Wilig and
Charles Lane opened the New Haven Drivein,
situated in North Haven August 21, with
Film Classics' "The Thief of Bagdad" and
Republic's "Out California Way." Charles
Lane will manage the drive-in, the first in
the New Haven suburbs. Policy will be three
changes weekly with double feature billing.
Gorde Assistant Named
NEW LONDON, CONN.—John Petrowski
has been appointed assistant to Nick Brickates,
manager of the Warner Garde here.
John Hancock Village
Will Get 1.000-Seater
BOSTON—Construction h;\.s started on a
new 1,000-seat theatre to be ready for an early
January opening in the new John Hancock
village development between West Roxbury
and Brooklinc. Although papers have not
been signed on the theatre property, it is
rumored that the lessees will be a large New
England circuit. John Hancock village, a
large community development designed to
relieve crowded living conditions, will accommodate
800 families when all the houses
and apartments are ready for occupancy. It
is 50 per cent occupied now. Among industi-yites
who have moved their families into
the development are John Peckos, 20th-Fox
salesman and Ken Mayer, U-I salesman.
Connecticut Variety
Aids Flanagan Fund
NEW HAVEN—The Variety Club of Connecticut,
held one of its most enthusiastic
meetings since its inception in its new quarters
at 1166 Chapel St. Participation in the
erection of a monument to the late Father
Flanagan, founder of Boys Town, was voted
upon at the special dinner meeting. The
monument is being sponsored by Variety
Clubs International, the organization which
presented its first Humanitarian award to
Father Flanagan some years ago.
Barney Pitkin, chief barker, appointed a
special committee headed by Hugh Maguire,
RKO office manager, to proceed with furnishing
the new headquarters. The committee
consists of Maguire. Herman M. Levy,
MPTO executive secretary: Lou Phillips,
Phillips Theatre Equipment: Frank Meadow,
UA manager: Sam Germaine. 20th-Fox office
manager: Sam Wasserman, Wasserman
Amusements: Harry Lavietes, operator of the
Pequot: A. J. Mattes, Mattes Printing Co.,
and Israel Levine, Screen Guild distributor.
It is expected the formal opening will be
held next month, after Variety's midwinter
meeting in Washington September 16-18.
Pitkin, Ben Simon, Bob Elliano and Lou
Brown, as well as other members, plan to
attend the Washington meeting, at which
time Secretary of State Marshall will be
presented with the 1948 Humanitarian
award.
Variety of Connecticut is sponsoring the
Will Rogers Memorial fund campaign here,
which will open officially with distribution
of tickets for a giveaway. Walter Silverman,
Columbia manager, is chairman for this district,
assisted by an active committee of
Variety members.
A fire escape, uequired by law, is being
installed for the new quarters and the committee
reports some of the fui'nishings have
already been procured.
Theatre Mourns the Babe
BOSTON—During the period of mourning
for baseball's immortal Babe Ruth, the Keith-
Memorial Theatre, where the Allied Artists
picture "The Babe Ruth Story" enters its
second week, used black crepe over lobby
shadow boxes in the inner lobbies. The management
announced that during the funeral
services the theatre would remain closed, with
the boxoffice not opening until 12 noon on
Thursday.
'Hamlet' Is Sellout
Despite Picketing
BOSTON- Despite pickeling by six men
shortly before the recent American premiere
of "Hamlet" at the Astor Theatre here, the
initial showing of the British-made production
starring Sir Laurence Olivier was a complete
sellout and the advance sale was the
largest ever reported for a motion picture in
the city.
Two hours before screening time for the
first showing, a half dozen men representing
the Sons of Liberty boycott committee of New
York began parading in front of the Astor
Theatre.
Declaring their action to be a protest
against what they termed "British Imperialism,"
the six pickets carried large signs bearing
such inscriptions as "British Art Can't
Shield British Tyranny," "Don't Be a Party
to Murder" and "Don't Buy British Goods."
The pickets were led by J. J. Smertenko.
who claimed that a Boston headquarters to
protest contribution of American dollars to
Great Britain was being organized.
While the demonstration was orderly, police
were called to prevent any disturbances.
Many of the spectators were persons who had
tickets for the premiere, and frequent comments
were heard to the effect that the picketing
undoubtedly was a publicity stunt. This
was hotly denied, however, by the six pickets.
Novel Hometown Newsreel
Shown at Meredith, N. H.
MEREDITH, N. H.—"Hometown News," a
fibn produced by local men and featuring
highlights of events in the Lr.ke Winnipesaukee
area, was shown nightly at the Key
Theatre here and drew praise from theatregoers
and vacationists alike.
Filmed and edited by Joseph Kennedy and
Edward Goodwin, the newsreel included
scenes of the Meredith Boy Scouts tenting
overnight at the jamboree in Gilford, the first
sportsmen's show in this section and the national
championship motorcycle races at the
Belknap recreation area in Gilford.
Some of the scenes were in black and wliite,
while others were in full color.
'Babe Ruth Story' Shown
To 2,500 Poor Children
HARTFORD—A special showing of "The
Babe Ruth Story" was held Wednesday (25)
for 2.500 miderprivileged children at the
State Theatre under the sponsorship of the
West Hartford post of the Jewish War Veterans.
Ted Harris, manager, appointed an advisory
committee of local sports writers and
commentators to handle a special preshow
15-minute memorial program for the late
Babe Ruth. City officials were on hand, in
addition to theatremen and sportsmen.
New Crown Opens
NEW HAVEN—The 450-seat
Crown on the
main stem was opened Wednesday. August
25. with "Anna Karenina." Leonard Sampson
and Robert Spodick. who operate the
smaller Lincoln, art and foreign film house
catering to Yale patronage, will also book
and manage this house.
Jj»llSt
lltoOXOFFICE : : August 28, 1948
2j
NE
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Fox West Coast Theatres
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BOXOFFICE :
28, 1948 77

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WORCESTER
^ne local theatre manager is convinced that
running a projection macliine is a better
job than running a theatre. Lawson Daniels
has resigned as manager of E. M. Loew's
Royal to become a projectionist, and is substituting
at the Plymouth and the Capitol
Hemenway of the Capitol, and his
daughter have been basking on the beach
at Atlantic City.
Harold. Maloney, manager of Loew's Poll,
staged a .sneak preview of "A Date With
Judy" . Russell of the screen arrived
to be hostess at the state convention of the
American Legion . Dill of New
York, foi'merly of the Playhou.se, was a
visitor.
Edward J. Lazar, assistant manager of the
Elm Street, spent his vacation on Cape Cod
and in New York . Kennedy, Worcester
actor, sent word that he will return to
Broadway for Sean O'Casey's "Red Roses for
Me" as soon as he completes the screen version
of "The Heiress."
Film scouts for MGM, 20th-Fox and Universal
have been inspecting talent in the
four stock companies in the Worcester area
Lyden, assistant manager at the
Capitol, vacationed at Lake Stinson in New
Hampshire . war trophy safety committee
sponsored the showing of "Souvenirs
of Death" at the York in Athol.
Frank Dunn of Loew's Poll went to Maine
on vacation . Plymouth in Leominster
presented a talent contest on its stage, with
$200 in cash and merchandise awarded to
winners.
It was announced that the wedding of Arthur
Sullivan of Loew's Poll to Helen Ryan
would take place September 6 in St. Paul's
church . Strand in Clinton cooperated
with the Leo Laverdure day committee by
sponsoring a benefit performance for the
town's only paraplegic war veteran. Employes
contributed their sei-vices free.
Frank Thompson of the Elm Street, went
to Onset on vacation . . . Jack Hauser and
Johnny Murphy of Loew's Poll, flew to Cleveland
to attend the national lATSE convention
. . . Leo Lajoie, manager of the Capitol,
returned from a vacation in New Jersey and
New York but his family stayed on for awhile.
New Drive-In Is Opened
HARTFORD — The Columbia Amusement
Co. has opened its 700-car new Cranston Auto
Theatre, Cranston, R. I. Raymond Caine is
manager.
Connecticut MPTO Holds
Annual Golf Tournament
NEW HAVEN—With state and city officials
on the guest list, and 125 film family representatives,
including many from Boston and
New York, the Connecticut MPTO scored
another golf tournament success at Racebrook
Country club August 24. Coveted golf
prizes and door prizes were awarded to the
contestants at the end of a full day's program.
Among the guests of honor for the day
were Mayor William Celentano of New
Haven, Police Commissioner Edward J.
Hickey, Fire Marshal Jeremiah Dunn, Insurance
Commissioner EUery Allen, State
Auditor Fi-ank Lynch, State Police Captain
Ross V. Urquhart and New Haven Police Chief
Henry Clark.
Dave Seidman Is in Miami
HARTFORD—David Seidman, retired manager
of E. M. Loew's Mohawk Theatre, North
Adams, Mass., now is living in Miami, according
to Division Manager George E.
Landers. Seidman, who managed the North
Adams house for six years prior to his retirement,
started in show business in 1908.
He was an actor, producer and owner of
traveling shows and managed New York theatres
before going to North Adams.
Set Warner Circuit Meeting
HARTFORD—The annual managers meeting
of the Warner circuit New England zone
will be held August 31 at the Racebrook
Country club, with Harry Kalmine, president
and general manager; I. J. Hoffman, zone
manager, and other zone and home office
executivips attending.
Ernie Grecula Vacations
HARTFORD—Ernie Grecula, assistant to
Al Schuman, general manager of Hartford
Theatres, left for a vacation at Westport,
Conn. i|
INCORPORATIONS
HARTFORD
Community Amusement Corp., 12j5 Main
St., Hartford: amount paid in cash, $3,030;
president, William G. Hamlin; vice-president,
Thoiiias B. Ward; secretary-treasurer, Robei't
L. Cookingham, all of New York.
Sellavision Corp., 93 Niles St., Hartford;
$3,750; president, J. Quentin Breen; vicepresident,
George L. Hartmaker, Springfield,
111.; secretary-treasurer, C. Sterling Wyckoff,
Plainville, Conn.
00:
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Contact
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41. T,,,
1046 Broadway Albany, N. Y.
Phone: 5-5055
"Ask. any
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od 2601
HAROLD DAVIDSON
Many theatres
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maintenance
78 BOXOFFICE
:: August 28, 1948'

. . , Sal
. . . Saul
. . Arthur
. . Gladys
. . Hem-y
. . Mike
. . Angelo
. . J.
. . Joe
. . Rita
. . The
. . The
. .
.
'Babe Ruth' Strong
After Huge Start
BOSTON — Cool weather continued for a
second week, but grosses were not up to the
midsummer level of last week. "The Babe
Ruth Story" at the Keith-Memorial, after a
huge start in three days, settled to better than
average and picked up again after the funeral
of the baseball hero. "Hamlet" was given its
American premiere at the Astor on Wednesday
evening (18i, with a sellout and a heavy
advance sale of reserved tickets. At Loew's
State and Orpheum, "The Paradine Case"
pulled well in its first week at popular prices
and held. "Key Largo" at the Metropolitan
drew well in its second week and moved to
the Paramount and Fenway.
(Average is 100)
Aslor—The Fuller Brush Man (Col); Adventures in
Silverado (Col). 6 days, 2nd d.t. with "Hamlef
entering 80
Boston—Street With No Name (20th-rox), French
Leave (Mono), 2nd wk 110
Exeter Street—Antoine and Antoinette (SI); The
Search (MGM), 4th d l, wk 100
Memorial—The Babe Ruth Story (Mono); Devil's
Cargo (FC) 125
Metropolitan—Key Largo (WB); Shanghai
Chest (Mono), 2nd wk 110
Modern— 16 Fathoms Deep (Monol ...125
Old South—Henry V (UA) 125
Paramount and Fenway—Foreign Aiiair (Para);
Out ol the Storm (Rep), moveover 110
Stcrte and Orpheum—The Paradine Case (SRO).
5th d.t wk 125
"Paradine Case' Tops Hartford
As Grosses Continue Spotty
HARTFORD — Business at the de luxe
houses continued spotty. Combination of hot
weather and competition from outdoor amusements
crimped grosses generally. "The Paradine
Case" at the Strand was the leader.
AUyn—The Gallant Legion (Rep); I, Jane
Doe (Rep) 7C
E. M Loew's—Lulu Belle (Col); Adventures in
Silverado (Col); 2nd wk 75
Poll—Melody Time (RKO); Code of Scotland
Yard (Rep) 90
Palace—Abbott and Costello Meet Frankenstein
(U-1), Fighting Bacl< (COth-Fox), 2nd wk 70
Regal— Lite With Father (WB); Daredevils of the
Clouds (Rep) ..nd v.k SO
Strand-The Paradine Case (SRO) 110
'Paradine Case' Takes High Mark
In New Haven First Runs
NEW HAVEN—Business improved as the
weather turned cooler but averages generally
still were hovering slightly below the 100 per
cent mark. "The Paradine Case" at the Roger
Sherman was high with 110 and the Abbott
and Costello thriller at the Paramount grossed
5 per cent over the 100 mark.
Bijou—Tower of London (FC); Man Who Reclaimed
His Head (FC) 60
College—Street With No Name (20th-Fox);
Winner's Circle {20th-Fox), 2nd wk 60
Loew Poll—Fort Apache (RKO); Blondie's
Reward (Col) 100
Paramount—The Hatter's Castle (Pdraj; Abbott
and Costello Meet Frankenstein (U-1) 10b
Roger Sherman—The Paradine Case (SRO) 110
M. N. Wolfe at Ansonia
ANSONIA. CONN.—Maurice N. Wolfe.
MGM public relations head, spoke about the
motion picture industry to the local Rotary
club. This was one of a series of lectures he
is scheduled to give in Connecticut.
Loew's Executives on Tour
HARTFORD—George E. Landers, division
manager for E. M. Loew's Theatres, his son
Richard and Ira Loew, home office representative,
left for Los Angeles on a two-week
California vacation.
NEW HAVEN
The Rolf tournament sponsored by the Variety
Club was a great .success, producing
the best golf yet seen at such an event . . .
Herman M. Levy, George Wilkinson, Lou
Brown, Harry Shaw, Sam Weber, Barney
Pitkin and Henry Germaine attended a lastminute
luncheon meeting at which details
of the fete were completed . new
Wilig-Lane ozoner in North Haven was opened
as planned August 21.
. . . Leo
Personal appearances of Glenn Langan,
Hollywood film star, drew packed houses
three nights at the Forest, where Tony Terrazano
is manager . Tomasino is considering
leasing the Victory and the White
Way. according to a rumor . Community
Amusement Corp. has been organized
to operate the Daly houses
Abrams of National Screen Service was a
visitor.
I. H. Rogovin, Columbia district manager,
visited here Rocks, assistant at
National Theatre Supply, was vacationing in
Cleveland Greenfield, Universal
manager, left for Saugatuck for a vacation
. . . Sid Levine. Warner booker, was en route
to the Canadian Rockies . Lombardi.
Warner Bros, office manager, was in New
York.
. . . Morris
The Dreamland Theatre has been repainted
Populizio, booker at 20th-Fox. underwent
an emergency operation
Kepner, operator of the Gastonbury. was
reported to be building in East Hartford .
Mr. and Mrs. Herman Levy and Mr. and Mrs.
AI Pickus were vacationing at Block Island
Shiffrin and Alba Giannoti of MGM
were taking vacations . R. Shields.
Capitol manager at Ansonia, and E. A. Riha.
Merritt manager at Bridgeport, were off duty
for their vacations.
The Jim Darbys of the Paramount left for
a motor trip on Cape Cod . Boyle of
the Broadway, Norwich, fini.shed up the Loew-
Poli manager's vacation list . . . Jim Memery.
itinerary to include Pittsburgh, Philadelphia
and Buffalo . Cohan, manager of
the Dixwell Playhouse, took time off in and
around Washington.
Tony Massella was doing a big job of exploitation
at the Poll. Three-day street ballyhoo
on "A Night at the Opera" used three
boys dressed as the Marx Bros, and the Elm
City Clarion tooted the invitation to the first
50 kids dressed as the comedians to be guests
of the theatre. The reissue duals with "The
Pirate" in a few Poll spots . Brednick
of RKO vacationed in New York . . . Hugh
Maguire, RKO booker, spent his time off at
home because of his daughter's illness . . .
George Somma of Republic played a fulltime
father during his vacation and enjoyed
it.
Scenic to Be Enlarged
KEENE, N. H.—The Scenic, operated by
Robert Zerin.sky, will close its doors directly
after Labor day for a complete remodeling by
Chester W. Browne Associates, Boston. By
pushing back the rear wall, 300 seats will be
added and other modern features will be installed.
Claim Print Shortage
Affects Clearances
From Midv/ost Edition
ANAMOSA, IOWA—Allegations of an attempt
to "set up illegal clearances by a print
shortage" in both the Omaha and Des Moines
branches have been made by 34 exhibitors
meeting at Red Oak, and will be considered
at the next board meeting of the AITO of
Iowa and Nebraska. Members were warned
to exercise caution in showing RKO's radio
picture, "Good Sam," on the grounds that it
ridicules the Salvation Army and shows the
Protestant church "in a bad light." A screening
committee was formed with J. P. Lannan
of West Point, Neb., as chairman. Among
those attending were A. C. Myrick, Lake
Park, president; Lannan, vice-president: E.
G. Huhnke. Omaha, Howard Brookings, Oakland,
and Robert Hutte, Osceola, directors.
M. L. Dickson was host to southeastern
Iowa exhibitors at a second regional meeting
at the Mount Pleasant Golf club here. Discussion
centered around Ascap. the forcing of
unwanted pictures and general business. The
charge was made that RKO is trying to illegally
tie in the sale of "The Fugitive" with
"Fort Apache." Directors H. E. Rehfield of
Bloomfield and Mrs. Carl Par.sons of Keota
attended. Charles Niles, secretary of National
Allied, was present at both meetings.
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BOXOFFICE : : August 28, 1948 79

. . The
: August
NfW HAMPSHIRE
pilm actress Bette Davis, who is spending two
months at her estate at Sugar Hill following
completion of her Warner Bros, film,
•June Bride," was named an honorary judge
for the Sugar Hill-Fi-anconia horse show
sponsored by the Pranconia Chamber of
Commerce
.
11th annual Writers conference,
attended by authors and editors from
aU parts of the country, closed August 18 at
the University of New Hampshire in Durham.
Among the conferees was Jean Ackerman of
Princetown, N. J., writer of documentary
films.
A field of more than 80 press and radio
80
MHH
'
Back of
DeVRY "12000 Series" projectors help
projectionists give the "perfect show."
representatives is expected to compete in the
second annual New Hampshire press-radio
golf tournament September 12 at the Intervale
Country club. The event will be an 18-
hcle medal championship event. Gov. Charles
M. Dale will present trophies . . . Dr. Harold
W. Epline has returned to his practice in
Pittsfield following a two-week trip to California.
He is a brother of Mrs. Douglas Fairbanks
jr.
During a conference on juvenile delinquency
problems in Dover during September, while
similar meetings are being held throughout
the country, films relating to the subject will
those Inviting
MI Tlieatre Marquees
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Whether you are planning a new operation
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modernization of your present equipment,
it will pay you to learn more about
DeVRY equipment today.
DeVry Corporation
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Telephone: Murray Hill 6-3397
NEW YORK 17, N. Y.
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See the DeVry Exhibit in Booth 58—TESMA Trade Show—September 28-29-30-^efferson Hotel, St. Louis. Mo.
be shown at the Strand in that city, according
to Melvin F. Morrison, manager.
. . .
Special
Alfred Houston, New York, discussed current
problems of the motion pictm-e industry
and the Metropolitan Opera Co. in a talk before
the Newport Rotary club
police officer Ambrose Massey substituted as
doorman at the Scenic in Rochester whUe
Eddie Couture was on vacation . . . Lawrence
Willey, former owner of the Colonial in Rochester,
presented a special arrangement and
sketch of "Take Me Out to the Ball Game"
at a recent concert of the Rochester city band,
of which he is a member
Zeitz State Observes
Its 25th Anniversary
BOSTON—The 25th anniversary jubilee
at
the State Theatre, New Bedford, was an unqualified
success, according
to Harry Zeitz,
head of the Zeitz circuit
which operates
the house.
Flowers sent by local
merchants and business
men filled the
lobby, and many floral
tokens were sent to
hospitals.
"Easter Parade" was
the attraction on the
screen for the anniversary
week, and all Harry Zeitz
house records were broken. The observance
received wide recognition in the newspapers,
which carried' many congratulatory ads.
Zeitz built the State 25 years ago, and he
has operated it continuously during the ensuing
quarter-century. It has never been closed
except for minor repairs and redecorating.
A new marquee was installed this year, and
a new front, acoustical ceiling and carpeting
added'. The house seats 1,800.
New Haven Crown Opened
Officially August 26
NEW HAVEN—The first
new theatre since
the war. the 450-seat downtown Crown, was
opened officially to the public Thursday (26),
with "Anna Karenina," following a Wednesday
night preview for press and invited guests.
The Crown Opa-ating Co., whose principals
are the Bailey Bros., operators of the Whalley.
Whitney, Westville and Shubert, and Leonard
Sampson and Robert Spodick, operators of
the Lincoln, runs the new house, which was
censtructei and outfitted in the former Elks-
Hall in the center of the downtown district.
Spodick and Sampson, who book and manage
the ntw house, in addition to the Lincoln,
state they will try a first run American picture
policy. Following the first week, "The
Dude Goes West" has been booked.
^fell\ncoa6-3592^t
1^rf.iT SfKV-Ct
BOXOFFICE
:
28, 1948

; August
. . . Joe
. . Mark
. . Visitors
. . Mrs.
. . The
Huge Chicago Project
Leads Drive-In Spurt
riom Central Edition
CHICAGO—Plans for a $3,500,000 amusement
and recreational center, covering an
80-acre tract of land at 95th street and
Ridgeland avenue in Worth township, to be
known as Starlite Gardens, were announced
by Arthur Rubloff, realtor and head of a
syndicate of Chicagoans sponsoring the big
project.
Principal feature of the center will be an
ne-
i
t
$850,000 drive-in with a capacity of 1,400 cars,
said by B. Leo Steiff, architect, to be one of
the largest of its kind in the U.S.
Other features will include a dance pavilion
with an area of 30,000 square feet, a roller
skating rink, restaurant and an area de-
voted to winter sports, such as ice skating,
skiing and tobogganing.
The amusement project derives its name
from a 100-foot steel tower to be erected in
the center of the 30 acres topped by a huge
star which, with an artificial moon, will diffuse
a soft illumination over the entire
grounds.
The Starlite Theatre, occupying much of
the south half of the tract, will have two entrances.
It will also have a parking space
capable of caring for 1,400 cars waiting for
the next show. These parking and entrance
and exit facilities will eliminate the usual
drive-in traffic problems both for the patrons
and the outside highways.
Between the theatre and the restaurant,
rink and dance pavilion will be a lake surrounded
by a park. The restaurant and dance
pavilion will have sliding roofs so patrons
can eat or dance under the stars. The theatre
unit is scheduled for opening the day
after Labor day. Work then will be started
on the restaurant, dance pavilion and skating
rink. The entire project is expected to
be in operation in the spring of 1949.
The property was purchased for $85,000
from the American National Bank & Trust
Co. and the title is held by Starlite Drive-In,
Inc., of which Edward A. Cooper is president.
Rubloff is secretary. Other members of the
owning group are Edwin Silverman, president
of Essaness Theatre Corp., which will
operate the drive-in; Frank W. Schaffer,
who will operate the concession building, and
John P. Kilgalen, Evergreen Park realtor.
New Hartford Company
Operates 2 Daly Houses
Amusement
HARTFORD—Community
Corp., newly organized company of which
the principals are Bernard Ninschell, John
Calvocaressi and Dimitri Petroci, has taken
over operation of the Daly theatres in Hartford
and Plainfield as of September 1.
Started at Norwich, Conn.
HARTFORD—Harry F. Shaw, New England
division manager for Loew's Poll theatres,
said that construction already has started on
a new 1,400-seat house at Norwich, Conn. The
steel foundation has been laid. Shaw has been
relieving in a number of circuit theatres for
vacationing managers.
Loe'w's Poli Sneak Previews 'Judy'
HARTFORD—Loew's Poli
sneak-previewed
MGM's "A Date With Judy" recently.
BOSTON
T^rs. Doris Mollica of the Opera House at
Lebanon, N. H„ and her niece Joan
Canllin visited Filmrow and were greeted effusively
by their .sale.smen friends . . . Mas-
.sachusetts Theatre Equipment Co. has installed
two Century projectors at the Old
Colony Theatre in Plymouth, an Interstate
house . Silver, assistant eastern general
sales manager for UA conferred with
John Dei-vin, local manager, and the sales
staff.
"Good Sam" was set to open at the Keith-
Memorial September 8 . included
Charlie Wilcox, Orleans, Orleans: Al Lourie,
Adams, Dorchester: Joe Carollo, Midway,
Oakland, R. I. . . . Alden Peterson, manager
of the Giles circuit, has placed RCA television
consoles in the lobbies of the Gorman and
the St. George theatres, Framingham. He
reports that the sets are a source of great
interest to patrons, many of whom have never
viewed a video broadcast. During the playing
time of the B picture, men patrons leave
their seats to watch the baseball games and
then return for the feature attraction.
Phil Engel, UA publicist for New England,
was married to Marion Herbert of Brookline.
Following a short honeymoon trip in New
Hampshire, the couple will live in Brookline
with Phil's 8-year-old daughter Harriet. The
first Mrs. Engel died a year ago . War
Department Theatre at Fort Devens, Ayer,
was reopened for the 1,200 troops now stationed
at the reactivated camp. The 1,500-
seat auditorium was used during the war years
for stage shows as well as for motion pictures.
John J. Scully jr was married recently to
Frances M. Marks of Mobile, Ala. He is the
son of John J. Scully, U-I district manager
here, and a nephew of William A. Scully, U-I
vice-president. The couple will live in Allentown,
Pa., where the groom is manager of
the Allentown Theatres, Inc., operating the
Ti-ansit and Midway theatres. He was formerly
on the sales staff of U-I in the Philadelphia
territory.
Bob Ungerfield, former publicist for U-I
here and now managing director of Universal
Theatres with headquarters in New York
City, was here for the opening of "Hamlet"
Levine and Joe Wolf of Embassy
Pictures put on a trade screening of the
Italian film "Paisan" for which they have
the New England sales rights.
Harry "Zippie" Goldman, head of Beacon
Pictures Corp., has acquired the New England
rights for "Hell's Devils," starring Alan Ladd,
and "Torture Ship," a Jack London story.
Another new combination is "Tiger Fangs,"
with Frank Buck "and "Nabonga," with the
biggest gorilla in existence . . . Ken Mayer,
U-I salesman, has signed a lease on a duplex
in the new John Hancock VOlage for a moving
date of September 10 . Maurice
Safner, wife of the head of the Safner circuit
of Woonsocket, was recovering from a
broken wiist suffered when she took a bad
fall while visiting her sister in New York.
Former Theatreman Manages Cafe
HARTFORD—Seymour "Rosie" Rosenberg,
formerly on the staff of Proven Picture Theatre,
has been appointed manager of Blake's,
downtown restaurant.
Richard Cody Buys Strand
From Homer Skeels
MONTPELIER. VT - Homer Skeels has
sold the Strand Theatre here to Richard
Cody, another local man, and has announced
his Intention to retire. The .sale included
property housing the Strand. Cody will operate
the theatre with the help of Harold
Young who will do the buying and booking.
Advise Ascap Nonpayment
NEW HAVEN—Maxwell A. Alderman, executive
secretary of Allied Theatres of Connecticut,
has notified the member-ship that
Ascap fees should not be paid for the present,
on advice of Abram F. Myers, general counsel
for the organization.
FCC Hearings Postponed
HARTFORD — The .scheduled
FCC television
hearings here have been postponed indefinitely.
There are three applicants for the
two available video channels here, Hartford
Times, Travelers Broadcasting Service Corp..
and Connecticut Broadcasting Co.
Sells Business Interests
NEW BRITAIN—Howard K. Richardson sr..
co-owner of the State, said his partner Otto
Teffs has sold his interest in a restaurant.
He will continue his affiliation in the theatre.
Remodel New Music Box
NEW BRITAIN. CONN.—Frank Smulski
and his brother-in-law Casimar Jachimowski,
operators of the Music Box here, have
closed the 1.000-seat house for a midsummer
rest. Reopening is due about August 15.
Drive-In Permit Denied
HARTFORD — The application of the
Naugatuck Valley Drive-In Theatre Corp.
for a permit to operate a drive-in on Waterbury
and Thomaston road was denied last
week, after a hearing here before state police
Commissioner Edward J. Hickey.
The company, headed by S. J. Clark of
Hartford, has ten days in which to appeal the
decision to state superior court. Hickey ruled
that the proposed ozoner would depreciate
the value of property in the vicinity.
Start 1,000-Seat Theatre
HARTFORD—Nick Kounaris, Paul Tolls
and George Ulyssis broke ground recently
for a 1.000-seat motion picture theatre on
the Wallingford-Meriden, Conn., town line.
Kounaris and Tolls are partners in the Newington
Theatre here, while Ulyssis is a New
Britain businessman.
Capitol Projectionist on Vacation
NEW LONDON, CONN.—Fred C. Nowell,
business agent for lATSE Local 439. returned
from, a two-week vacation. Nowell is a projectionist
at the M&P Capitol here.
John Cooney Visits Boston
PITTSFIELD. MASS.—John Cooney. operator
of the Union Square Theatre here, recently
made a business trip to Boston.
BOXOFFICE :
28, 1948 81

. . consequently
. . . which
We Practically LIVE
By BOXOFFICE-
EVERSON, WASH.
BOXOFFICE,
825 Van Brunt Blvd.,
Kansas City 1, Mo.
Gentlemen;
WE PRACTICALLY UVE by BOXOFFICE—m fact we lind the Picture Guide section
indispensable to carrying on our business—small town and rural patronage. Our
patrons are very choosey about their pictures and we have to know what kind of pictures
we are booking for exhibition. Your reviews are always accurate and fair, in other
words reliable.
Can you tell me— is there any way in which I can recover missing PG pages?
We changed theatres a while back and in the moving process I didn't get around to tearing
out the PG section of several issues .
we find ourselves in the dark
on several pictures and have to practically do "blind booking
"
is not good business
for us.
the list
If you can help me to recover the missing numbers I surely would appreciate it . . .
appears below.
Sincerely,
Mr. and Mrs. HAROLD WESTON, Owners
*The capitals arid underscorings are the Weston's.
More Exhibitors Read BOXOFFICE
Than Any Other Film Trade Paper
82 BOXOFFICE : : August 28, 1948

Darden and Schmitt
Open Houston Firm
HOUSTON—Charles E. Darden and A. J.
Schmitt opened the Houston Popcorn &
Equipment Co. here at 1315 Palmer Wednes-
Chas. E. Darden, left, and A. J. Schmitt
day last week (25) on a partnership arrangement.
Besides the partnership arrangement. Darden
will continue with the company bearing
his name at Dallas. Schmitt will be manager
of the new concern. It will operate its
own warehouse and maintain an equipment
sales and service display room.
Schmitt formerly was cargo supervisor for
American Airlines, then with an Alaskan airline
but returned to Texas because of the
Alaskan weather. The Houston company will
serve theatre accounts in south Texas and
bordering states.
Joe Rock Rents Army Camp
For Filming in Texas
MINERAL WELLS, TEX.—Hollywood Producer
Joe Rock has leased part of the army
surplus Camp Wolters near here, in which
to start filming a picture within the next four
months. He has a three-year lease on the
officers club, which will be converted into
a stage and studio, and has several warehouses
and barracks also to be used. He believes
he can start making a picture here by
spending $3,000 to get ready where it would
cost a quarter of a million if he had to start
from scratch.
Rock owns several Red Clark stories written
by Gordon Ray Young. He is figuring oxi
a story about the quarter-horse and his first
picture will probably be a prison break film,
"Cellblock." He said the industry needs new
scenery for western and outdoor pictures
and Texas has it.
Rock is associated with Hooker Bros. Enterprises
of Hollywood, and was director of
the Joe Rock studios in Elstree, Eng. He
made Vitagraph comedies in 1916 and several
Stan Laurel and Chester Conklin comedies
and other features.
Big Carnival Week Crowds
Learn Turtle Derby Aims
National Allied Meeting
Reservations Pour In
NEW ORLEANS—Reservations for the national
Allied convention to be held here November
29-December 1 are increasing daily.
Among the important figures of the industry
to write M. J. Artigues of the reservations
committee are H. M. Richey, MGM;
E. D. Martin, Columbus, Ga., vice-president
and board member of Motion Picture Owners
and Operators of Georgia; J. H. Thompson,
Hawkinsville, Ga., president of MTOO
of Georgia, Oscar Lam, Rome, vice-president,
and W. Snelson, Atlanta, board member.
Mrs. Lam and Mrs. Snelson will accompany
their husbands. Although Allied
has no unit in Cleveland, Ernest Schwartz,
president of the Cleveland Motion Picture
Exhibitors Ass'n, Inc., has made reservations
for a delegation of 20 persons.
Phil Isley to Operate
New Duo in Houston
DALLAS—Phil R. Isley, owner and operator
of four de luxe neighborhood theatres here,
has signed a lease on two 1,600-seat theatre
buildings to be erected by Leo F. Corrigan,
multimillionaire real estate owner and developer.
Isley will equip both houses.
The two theatres will be centers of new
neighborhood shopping villages. One will be
located in Pasadena on the southeastern
rim of Houston and the other on the Humble
road, leading northward. The Pasadena
center will be near the ship channel tunnel
now under construction and will be started
in 60 days by the Curlee Construction Co.
Plans were drawn by architect Darrel P.
Walling of Houston. The J. G. Long circuit
operates two theatres in Pasadena and two on
the Humble road.
By V.
W. CRISP
DALLAS—The seven-night Carnival week,
conducted in the Variety Club quarters as a
buildup for the Turtle derby, was one of the
brightest spots on the club's calendar of recent
activities. Certainly it was more successful
in its objective than Carnival weeks of
other years, according to Chief Barker Julius
Schepps. The nonmembers and friends of
barkers who attended were gratified by the
entertainment they were given and were
amazed to learn about Variety's charity program.
Many tickets on the derby were sold
on this score alone.
Showmen were impressed at the ease and
natural ability of George Schepps in handling
the crowds and keeping the different departments
going without a hitch and getting
prizes out to happy winners. Some said he
had the talent of a Bob or Bill O'Donnell in
getting this job done.
The best entertainers from hotels and the
night clubs entertained guests at noon time
and twice each evening. Big Roland Drayer,
singer de luxe from Pappy's Showland,
brought down evei7 house with his bigtime
voice and skill as master of ceremonies.
The biggest night was Associate and Allied
members night on Friday, and here again
George Schepps. was in charge. Manley Popcorn
Co. set up a machine at the club all
week with a pretty young blond in playsuit
passing out boxes of the theatre's favorite
confection to all tables that wanted it. It is
estimated 17,000 visited the club during Carnival
week.
Bill O'Donnell, in charge of the Turtle
derby committee, this week sent out a final
appeal to barkers to get all turtle books and
the money back to the club office now. The
big derby is all set for Fair Park ice arena
all afternoon and night, Saturday. September
11. with a few of the races to be run the
previous day.
"Sitting Pretty' Held Limit
DALLAS—The Knox Theatre, one of the
lesser Interstate houses, held "Sitting Pretty"
over for an extra two days and a total of
five. This theatre hadn't shown a picture
over three days in several years.
Gloria Henr-y in Major Role
A major role in "Law of the Barbary Coast."
which Wallace McDonald will produce for
Columbia, has been assigned to Gloria Henry.
a re-
at the Don Theatre, Shreveport. La,, by formats
USHERETTES IN FORMALS AT SNEAK PREVIEW—Color was added at
"
cent preview of "A Date With Judy
worn by the usherettes. Shown above with the Don manager, M. V. McAfee, they are,
left to right: Patsy Williams, Jane Stubblefield. Mrs. Myrtle Freeze, Betty Jane
Albritton, Mrs. Martelie Stephens and .Ann Miller.
BOXOFFICE : : August 28, 1948 sw 83

. . Gertrude
. . The
. . . The
. . New
. . The
. . Clinton
. . The
: August
. . The
NEW ORLEANS
The Walls of Jericho" was the Saenger feature
while Loew's State showed "The
Paradine Case" and "Feudin', Fussin' and a-
Fightln' " was the Joy attraction. The Orpheum
presented "The Velvet Touch" and
Features — Westerns
Serials — Comedies
KAY
FILM EXCHANGES
218 So. Liberty St. New Orleans, La.
the Liberty "The Black Arrow." "On an Island
With You" was featured at the Center,
"Hatter's Castle" was at the Tudor and "Hazard"
at the Globe. The Strand doublebilled
"Badland of Dakota" and "Spoilers of the
North" . . Vacationing at the Beuna Vista
hotel.
.
Biloxi, were Phil Salles and Warren
Salles jr. of the Star, Covington, La. Warren
sr.. managed the theatre in their absence.
.
. . . Mrs.
Willis Houck of Joy Theatres vacationed in
Mexico Guarino. Joy switchboard
operator was on vacation
Mamie Lass. Film Classics, who recently left
for a vacation trip to Daytona Beach, was
confined to the hospital there with bronchial
pneumonia . Gayla at Gueydan, La.,
operated by Vorice Cormier, has closed . . .
Back of those Inviting
OttVt-tll Tlieatre Marquees
DeVRY "12000 Series" projectors help
projectionists give the "perfect show."
DEPENDABLE PROJECTORS,
AMPLIFIERS, IN-CAR SPEAKERS
B TONITE S SHOW p
They come back ago ncJog Be Hollywood's
finest productions at th projected best — with
DeVRY'S.
Increasingly— in the."States," Canada and
throughout the world— Exhibitors are
building bigger "box office" with new
DeVRY "12000 Series" theatre equipment
Whether you are planning a new operation
— standard or drive-in — or considering
modernization of your present equipment,
it will pay you to learn more about
DeVRY equipment today.
SHREVEPORT 72, U
Alon Boyd
6015 Tulsa Avenue
Telephone; 7-2941
DALLAS 1, TEXAS
Associated Industries
306 S. Pearl Street
Telephone: Riverside 61X0
Before you buy, get the facts on new
DeVRY IN-CAR SPEAKERS.
FOR THE PERFECT SHOW Indoors or Ouf . .
•YOUR BEST BUY ISZi^
See the DeVry Exhibit in Booth 58—TESMA Trade Show—September 28-29-30—Jefferson Hotel, St. Louis, Mo.
The Grand, Stonewall, Miss., operated by
Phil Murphy, has been closed indefinitely for
repairs.
The Laurel here, formerly owned by Ellie
Schill, has been purchased by Roy Lombardo
Star at Leaksville, Miss., formerly
called the Byrd, has been purchased by Tex
Hicks. Booking for this house, as well as
the Laurel, will be handled by Broggi Booking
Co. of New Orleans . Vucovich has
opened the new Sky Chief in Pensacola, Fla.
Visiting exhibitors and members of the industry
included Warren Salles sr., Star Theatre,
Covington: F. G. Pratt jr., Vacherie;
Charles Levy, Thibodeaux; Ira Phillips, Moreauville;
Milton Guidry, Erath; J. H. Naquin,
Cecilia; Ed Ortte. Bay St. Louis, Miss.;
Joe Lyons, Lucedale, Miss.; Charles King,
Mobile; Sam Wilson, Hazelhurst, Miss.;
Clinton Vucovich, Pensacola; Alfred Sack,
Sack Amusement Co., Dallas, and George
Wiltse. Altec Service, Dallas.
Florence Cuccia, United Theatres booker,
has announced her engagement to Anthony
Civello. The wedding is scheduled for early
winter . employes on the Row include
Mary Vanney, pay roll clerk for Joy Theatres,
and Mary Catherine Terranova, Film
Henry Glover, Monogram
Classics clerk-typist . . .
manager, returned from Atlanta where
he attended the recent meeting of Monogram
sales representatives and branch managers.
J. R. Revell, formerly of the Wren at Yazoo
City, Miss., now is affiliated with the Lux at
Leon Felder of Altec
Starksville, Miss. . . .
Service has been transferred to the Dallas
office . . . Al O'Connell has purchased the
Town Theatre here from Lyie Schiell and
Edgar Mortimer . death of Eugene
Zimmerman of NSS poster department came
as a shock to friends of the 22-year-old
youth. Gene had been employed by NSS two
years.
Mike Heck, who for many years has operated
a parking lot on the Row, has moved
from his old location to the 1400 block on
Cleveland . Bruce Theatre, Rayne,
La., has reopened after two months closure
. . . Altec
for repairs caused by the collapse of the roof.
Accumulated water and leaves were responsible
for the cave-in, which occurred while
the theatre was not in operation
Service has completed installation of new Motiograph
sound equipment in the Smyles Theatre,
Weeks Island. La., operated by Wilbur
Jolet.
"Pal," the young son of J. G. Broggi, Broggi
Booking Co. head, underwent a major operation
at a local hospital recently . . . Fred
Goodrow jr., son of Freddie Goodrow, Novelty
Films, will represent SLI at the meeting of
college representatives to be held at the
University of Wisconsin, Madison . recent
announcement that E. V. Landaiche
would no longer handle bookings for Independent
Booking Co. should have read Joy
Theatres and not Independent Booking.
Landaiche continues as head of Independent
Booking and the suoervision of Joy Theatres
booking has been assumed by Willis Houck.
Bookers for Joy Theatres are Cecil Howard
and Waddy Jones.
Plays Tarzan Again
Elmo Lincoln, who played' the first screen
Tarzan 30 years ago, will appear in RKO's
"Tarzan and the Arrow of Death."
84 BOXOFFICE
:
28, 1948

'
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. . G.
. .
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Production Future
Seen for Houston
HOUSTON— William Holford, veteran radio
and sound man and owner of the Audio Company
of America, says he feels there are
sound grounds for development of motion
picture production here. There are many
persons here who would gamble on the motion
picture industry, he said.
Holford, whose company is not interested
in the actual production of films but in putting
sound on film, was formerly co-owner of
the Mills Recording Co. in Chicago. Up until
recently he was engaged solely in liigh fidelity
sound, disk recording and transcription
but now has added facilities for putting
sound on 16mm film.
Most of the commercial films made here
previously have had the sound added elsewhere,
so Holford, besides studio facilities,
has provided facilities for handling five different
channels of sound and the means for
cutting a transcription at the same time that
the sound is being dubbed onto film. Sound
effects, both live and recorded, are available
along with echo chambers, special filters and
other devices.
Holford's file of talent comprised various
voice types and dramatic abilities, including
the cream of Houston's local talent.
One of his greatest aims is to see some
of the local talent used here rather than
watch it leave New York and other radio
and motion picture centers. Holford says he
would like to be instrumental in helping local
talent find its opportunity right here.
H O U S T O N
^he general office of the Will Horwltz Estate,
Inc., has been moved from the Uptown
Bldg. to the Texan Theatre Bldg. . . Both
.
the Iris and the Texan are undergoing extensive
repairs and remodeling. The Iris will be
improved to the cost of $25,000 and the Texan,
which is being completely redecorated, will
have a new marquee and candy stand comparable
to the unique one at the Uptown. It
is being designed by Fred Cannata, vicepresident
and general manager of the estate.
.
.
. . . Kathleen
Changes in personnel include C. D. Marrs,
former manager of the Isle in Galveston, who
will manage the Texan R. Walker,
former Interstate employe, will be retained
as assistant manager at the Texan . . . Leona
Wowarofski has been promoted from cashier
to assistant manager at the Uptown
Harry Noe, former Interstate employe was
promoted to manager from assistant manager
of the Iris . . . Juanita Weaver, former head
usher at the Iris, is now assistant manager
Stevenson is assistant to office
manager Lillian Trammel
Houston is handling publicity for all three
theatres.
Buster Dukette and Alvin Guggenheim, assistant
managers at the Kirby and Metropolitan
respectively, were vacationing together
in California . . . William Kotowitz, assistant
manager at Loew's State, was planning a
vacation around the first of September but
doesn't know yet where he's going . . . Houston's
Interstate employes were sorry to lose
Bill John.son, who resigned as publicity manager
to return to Mew York. Bill hopes to
settle somewhere on Long Island.
Don Barry, Republic star, made a personal
appearance at the Texan in conjunction with
hLs picture, "Train to Alcatraz" . . . "Abbott
and Costello Meet Frankenstein" drew such
unusually large crowds that it was held over
the weekend for four days.
Glenn McCarthy has been having difficulty
finding a third plane to enter in the Bendix
transcontinental race. He is interested in a
P51 . . . More than 600 members of the
American Radio Relay league, west coast division,
more commonly known as "hams,"
convened here for their annual three-day
convention.
Griffith Builds New Ozoner
BARTLES'VILLE, OKLA.—Griffith Theatres
have begim construction work, on a new
drive-in theatre four miles east of here on
the Nowata road. The ozoner will cost about
$100,000 and the owners hope to have it open
in about 30 days.
French Actor in 'Broad^way'
Making his American debut in Metro's "The
Barkleys of Broadway," the Astaire-Rogers
tunefilm. will be the French actor. Jacques
Francois.
icbielliD
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BOXOFFICE : : August 28, 1948 85

. . . Ramiro
. . Lou
. . . Minnie
.
'.
SAN ANTONIO
piorence Bates, Hollywood actress, was here
over the weekend to call on friends and
relatives in her native city . . . William D.
Patton, casting director for the Melvin Barker
F*roductions. was in town to sign up the
prospective actors for roles in three two-reel
comedies to be filmed here with all-kid talent.
Three Southern Theatres have tied up with
the producers in the making of these local
Our Gang comedies, which will be shown locally
after their completion next month.
Here to book Latin-American product were
John Rowley and Adrian Upchurch, R&R-
United, Dallas; J. H. Flache, Alameda, Lamesa;
Mrs. Addison Burkhalter, Marine Theatre,
Fort Worth: Grady A. Cole, Cole Theatre,
Jarrell; W. W. Rucker, Rock, Roundrock
. Emerson took over Red River
Dave's spot on WOAI during the film player's
recent fishing-vacation on the Gulf coast.
Manager Gordon B. Dunlap of Clasa-
Mohme here returned from a ten-day business
trip through central and north Texas
Cortes, the impresario returned
a plane trip to El Paso . . . First run
from
film fares included "To the Victor" at the
Empire," "The Sign of the Ram" at the
Texas and "The Outlaw," held at the Hi-Ho.
Betsy Thomas, assistant librarian, reports
public library film section has increased in
the last 15 months from seven films and a cir-
culation of 459 persons to 71 films showing
to an audience of 4,103 persons. The films
are loaned to library patrons whose projectors
are equipped with sound and are checked
out for a maximum of 24 hours. Films vary
in length from three to 57 minutes and must
be shown to at least 15 people in one showing
Stein celebrated a birthday . . .
Aileen Maggard, who has taught dance steps
to some of Hollywood's leading players, left
on a visit to New York City . . . Ignacio Torres,
the Nacional Teatro majordomo, planning
a belated vacation in October . . . Young
columnist is to be a bridegroom, the future
Mrs. Ketner being a nurse in Birmingham.
The Nacional increased its admission for
the Richiardi jr., stage show to 75 cents for
adults and 18 for children. Also playing on
the current program is the "Amores de un
Torero," an Azteca reelase . . . The Queen,
Interstate house in Austin, recently started
a double picture policy . . . "Mom and Dad"
went into the Cactus, independent house .
M. Calderon, young son of Ruben A. Calderon,
Azteca Films, Los Angeles, died in a west
coast hospital recently following a brain
operation.
Three exhibitors were in town to book
Mexican product last week. They were S.
Fraga, new operator of the Azteca, Natalia;
Francisco Valdez, Zaragoza, Taft; Gustavo
Lavenant, Valencia Teatro, Gregory, Tex.
Dave Samson, proprietor of the Karnes,
Karnes City, reports 1,000 persons turned out i
for Red River Dave's stage and screen show
at his house the third time.
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Video Advertising Film
Gets Mild Response
HOUSTON—About 200 potential advertisers
and sponsors met at the San Jacinto hotel
recently at the invitation of radio station
KLEE for a glimpse of what to expect in future
television advertising here.
Richard Krolik, general manager of Television
Reporter Productions, presented a film
which included some of the advertising media
made by the firm for television. The film
included several animated cartoon advertisements,
which Krolik described as pretty
expensive.
The showing met a general lack of enthusiasm
by newspaper reporters and some of
the film advertisers present. One newspaperman
stated that video advertising "is going to
be similar to the old motion picture ads you
used to see between the newsreel and the
feature picture."
Paul Huhndorff, chief engineer for KLEE,
told the group that the station should be
ready to make its first test runs w'ith television
about January 1. It should go on the
air for the general public within a month
after that, he said.
Astor Closes Tristate
Deal With Texas Firm
HOLLYWOOD—R. M. Savini, Astor Pictures
president, has closed a tlii'ee-state deal
with Harold Schwartz, head of Tower Pictures
of Dallas, for the series of eight Wild Bill
Elliot reissues. The states are Texas, Oklahoma
and New Mexico. This is the first of
the Elliott deals since Astor got reissue rights
to the westerns, together with 16mm rights.
Schwartz flew here to sign up.
BOXOFFICE
:
: August 28, 1948

More Than 75 Standard Drive-Ins
Now Are Being Operated in Texas
DALLAS—More than 75 drive-in theatres
using standard films and equipment service
are now operating in Texas. In its April 3
issue, BOXOFFICE published a list of the
open air amusement places that were opened
in 1947 and a list of those contemplated and
under construction for this year. It is apparent
that an average of 25 drive-ins have
opened during each of the last three years.
Seasoned film men, and those who have
access to drive-in boxoffice records because
of percentage arrangements, say the ozoners
are doing good business. Opinions are that
much of this outdoor business does not neccessarily
come from the indoor houses but
that apparently it is new business, coming
from many who had not been attending Indoor
shows regularly.
Playground equipment has been installed
by some of the better drive-ins to attract
juveniles not interested in the screen, and
thus get their elders, too. Shut-ins. family
groups and many persons who do not want to
go to the trouble of dressing and of parking
their cars have been big factors in current
drive-in development. A new type of theatre
has been added to the industry, every informed
operator agrees.
Names, cities, owners, capacities and opening
dates of drive-ins launched this year are
as follows:
Theatre and Town
Owner
Car Cap.
(All Texas except onei
Palo Duro, Amarillo W.F.W. Theatres, Inc. (H. V. Wilson).... 350
Trail. Amarillo W. O. Bearden 400
Colonial, Agryle George Franklin 400
Skyway, Bryan Jack Farr 400
Skylight, Brady J. D. Goode 250
Hi Ho, Gainesville L. C. Dennis 320
Hi Ho, Brownfield Chas. and Lee Bailey, M. McPherson ... 250
Sunset, BrownwQod Sunset Theatres (Ed Newmant 450
Yucca, Clovis, N. M John Blocker 400
Oak. Coleman Roland Duus 350
Navarro. Corsicana Maurice Cole 300
El Rancho. Denton Lester Dollison and H. J. Robinson • 325
Skyvue, Lamesa R. A. Noret 270
Yucca, Lamesa Audrey Cox 300
Spade, Levelland Wallace Blankenship—Not served out of
Dallas.
Texan, Midland Carroll Jones 300
San Pedro, San Antonio Al Wolfe 400
Midway, Roscoe J. D. Wallace 350
Tern-Bell, Temple Skelton brothers 400
Tejas, Victoria Rubin Frels 400
Rockdale, Rockdale C. W. Matson 400
Plains, Lubbock C. A. Richter 400
Mission. San Antonio C. A. Richter 400
Buckner Blvd., Dallas Underwood & Ezell 400
Belknap. Fort Worth Underwood & Ezell 400
Opened
5-16-48
4-18-48
5-30-48
5- 9-48
5-30-48
5-30-48
5- 2-48
5-16-48
7-18-48
5-30-48
??
5-16-48
6-20-48
6-27-48
3- 1-48
4-11-48
5-23-48
6-13-48
7-11-48
5-30-48
6- 6-48
3-28-48
6- 6-48
5- 9-48
HANDY

. . The
. . The
. . McNeill
, . Roy
. . John
. . Arthur
. . William
: August
I
fit
li
'
I
SFECIALIZIi*
IN SEfJSATiajAL DOUBLE GILL
THRILLING AND W(>£Y AWKING ATTRACTIONS
From the BOXOFFICE Files
p
(Twenty Years Ago)
L. KITCHEN has taken over the Valencia
at Sonora, Tex. ... Lee A. Walker, exhibitor
at Lampasas and Belton, and active
Texas, died recently . . .
Civic organizations at Harlingen, Tex., have
enlisted to insure installation of necessary
equipment for talking pictures in the local
Texas theatre managers attending
theatres . . .
a convention in El Paso and Juarez
included H. H. Johnson, Pecos; Bernard
Berdwell, Rankin; F. L, Fauks, McCamey;
John Wise, Crane; Jack Wright, Fort Stockton.
Mart Cole of the Liberty, Rosenberg, Tex.,
has bought the Rex at Eagle Lake ... A new
community theatre, the Uptown, has opened
in San Antonio
. R. Devinney has purchased
the Queen at Higgins, Tex. from D. W.
Judd
. American Legion at Avant,
Okla., is opening the Gem on a parttime
schedule
. and Huey have opened
the Gem at Webb City, Tex. . . . Dale Wilson
of the Palace at Tecumseh, Okla., spent his
vacation in Oklahoma City.
Seen on Oklahoma City Filmrow: Jack
Johnson. Mecca, Enid; Frank Miller, Marlowe,
Okla.; Mrs. H, C. Heaton, Garden,
Shamrock, Okla.; Mary Jane Harvey, Princess,
Cement, Okla.; E. V. Weaver, Senate,
Shindler, Okla.
L. V. Yates has purchased the Miles Theatre
at Miles, Tex. . M. Dumas and
Eugene Edwards have opened a picture theatre
at Avalanche, Tex. . Hardin,
manager, announces that talking pictures will
make their debut at the Saenger Theatre in
Texarkana in September .
L.
White of the Polly at Fort Worth visited in
Dallas . . . Col. H. A. Cole is personally directing
operations of his Grand and Queen
theatres in Marshall, Tex., while the manager
is on vacation.
The Majestic at Dallas has undergone a
remodeling in which attention has been .
cused on scientific seating . . . Donna, Tex.,
a town of 4.000, has four theatres operating
there to full capacity. Two of them cater
to Mexican patronage.
W. W. Sloan, manager of the Texan, Goose
Creek, Tex., has turned over all receipts from
one night's performance to the First Baptist
church to apply on the fund for a new building
.. . A. F. Prouty will operate the Electric
at Hemiessey, Okla. for the remainder of the
summer . Oklahoman, a beautiful new
theatre being erected by Charles Mahone
and Mrs. James in Oklahoma City, will open
soon . . . Mrs. I. P. Keith of Norman, president
of the Indorsers of Photoplays for Oklahoma,
visited in Oklahoma City recently in
the interest of her organization.
Start Robstown Theatre
ROBSTOWN, TEX.—Lawrence Miller and
Robb & Rowley Theatres broke ground for a
900-seat theatre which will be named the
Gulf. This town is 20 miles north of Corpus
Christi. Miller and the circuit have operated
the Palace and Aldine theatres here for several
years.
Street Dance Marks
'Red River' Premiere
DALLAS—Throngs of entertainment-hungry
motion picture patrons tried to get in to
see the world premiere of "Red River" Thursday
night at the Majestic Theatre. A block
in front of the theatre was roped off for an
old-fashioned square dance and western jamboree
and $100 in prizes were awarded for
best participants.
Hollywood lights playing skyward informed
a ten-mile radius that something unusual
was going on. Radio trouper Jim Boyd and
his Men of the West made music for street
dancing. Survivors of riders along the Chisholm
trail of cattle driving days, an important
part in the picture, were invited to be guests
of the theatre. Several ten-gallon hats were
in evidence.
Cowgirls and cowboys on horses rode the
street during the celebration. A special detail
of police was on hand to handle the
crowds and allowed only buses to pass through
the street for an hour. ABC radio commentator
Nancy Craig arrived from New York with
Theresa Mace to conduct broadcasts on the
following two days. Mayor Jimmie Temple
was to take part in one of them.
The Dallas showing was part of a multiple
showing in Texas, Oklahoma, Kansas and
New Mexico for which United Artists planned
to utilize 400 prints. Audience acceptance
of the picture here was described as "terrific."
Ex-Policeman Manager
Gets Theatre Burglars
DURANT. OKLA.—Shipman BuUard of the
Savage Theatre, used his earlier training in
Texas to even the score with a burglar who
robbed his boxoffice of a few hundred dollars
one night recently. Bullard used to be
a member of the Texas state police. So he i
went out and got the burglar, and put him i
back in the penitentiary in McAlester in three
days. It was a two-gun melodrama brought
to life.
What made Bullard angry was that this
fellow had burglarized his show once before
and was out of the pen on good behavior.
A navy lad, who was AWOL, decided to help
make a good job of getting all the show's
cash. The FBI swooped in and took him
away. Burglars should have known better
than to fool with Bullard on even a first
time robbery.
J. P. Morrison Is Praised
For Conservation Work
DALLAS—J. P. Morrison, manager of three
theatres in Denton for Texas Consolidated
Theatres, was saluted by Murray Cox, radio
station WFAA's farm director, recently. Cox
told about the offer made by Harrison, president
of the Pointer & Setter club, of $200 for
information leading to the conviction of anyone
killing wild game out of season.
He repeated how Harrison and his club
gave the incentive for ridding Denton county
of thousands of crows that were destroying
crops. Prizes were given to the hunter bagging
the largest number, or to the dynamiter
who could slay the biggest pile of crows by
touching off a charge of TNT in a favorite
roosting tree.
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BOXOFFICE :
28, 1948

1 'isi
: August
. During
. . For
OKLAHOMA CITY
. . .
•Phe 300-seat Rodeo at Roosevelt. Okla.. has
been purchased by George Myers, formerly
of Apache, Okla., from Ted and Lois
Parnell. Myers is now in the business
Horace Clark. Holdenville manager, celebrated
his birthday this month . . . Ditto for
.
J. C. Duncan, Tulsa the Home's
showing of "The Street With No Name," there
was a police exhibit in the lobby where weapons
used by notorious criminals were displayed.
When the Home returned to first run policy,
it increased its admi.ssion price five cents for
adults and ten for children. The teen-age
price was eliminated. Now. opening at 1 p. m.,
the Home charges 45 for adults until 2 p. m.,
50 until 6 and 60 cents thereafter. Admission
for children is 20 cents . "A Date
With Judy," the Home brought to town some
of the star's clothes, valued at $500, and displayed
same in the Main street window of a
large department store. Harbour-Longmire.
September 7 has been set for the hearing of
the government's motion to postpone until
November 1 further proceedings in the Griffith
antitrust suit before Federal Judge Edgar
S. Vaught. The Department of Justice asked
postponement on the ground that a new
special assistant attorney general has been
assigned to the case.
Station WKY, NBC outlet here, has taken
a five-year lease on the Little Theatre in
the Municipal auditorium for a television
studio and the exclusive television rights to
all auditorium attractions. James Burge,
auditorium manager, estimates the contract
will pay the city $125,000. Rentals from the
Little Theatre over years of operation have
never topped $3,000,
A new radio show is being aired each Saturday
morning from the Ritz stage by Curt
Gowdy of KOMA. CBS outlet here, called
Curt Gowdy's Knothole Gang. The program
features the kids in an audience-type program
and also has special guests, well-known
figures in the sports world. Prizes are awarded
to those participating in the show. After the
program, a double feature bill is shown the
children for ten cents.
Judg:e A. P. Murrah. Oklahoma member of
the U.S. Tenth circuit court of appeals, went
to Los Angeles to act as an adviser on production
of a film based on the American jury
system. Eagle Lion is producing the documentary
film, to be used as part of the American
Bar Ass'n program in helping the public
better understand the federal courts . . . Bill
Cleverdon, Hominy, got a "pat on the back"
in an article, written by a new citizen in
Hominy, Stanley I. Ray, pastor of the First
Presbyterion church, and carried in the Hominy
News. The item stated: "I feel that Bill
Cleverdon and the theatre chain he represents
are showing the best moving pictures
available. He is desirous of keeping away all
sex-riddled fUms that constitute an insult
to all clear-thinking Americans.'
the State, Red Skelton's new MGM film, "A
Southern "Yankee," opened at the Criterion.
Moving out of the Tower was "Mr. Blandings
Builds His Dream House," which clo.sed its
third week in Oklahoma City. It showed
two weeks downtown at the Criterion. It did
excellent busine.ss the first week downtown,
slowed the second week, but picked up at the
Tower and held good through its third week.
The C&R Theatres conducted a Mrs. Oklahoma
contest to select a participant for the
national Mrs. America contest to be held in
Asbury Park, N. J. The Mrs. Oklahoma beauty
revue was staged at the Tower and Capitol on
the night of August 25.
Opening Date Uncertain
For Texas City Showboat
DALLAS—J. G, Long, principal owner of
the theatre circuit bearing his name, and
his son J. F. Long of Bay City were here on
a periodical visit to the Filmrow booking
office. Both attended Variety Club Carnival
week activities. The Longs have one theatre
under construction at this time, the Showboat
in Texas City, opening date of which is
unpredictable because of the labor and materials
situation. The new house replaces one
destroyed by the Texas City disaster two years
ago.
Rafferty With Bel Geddes
Frances Rafferty has been secured for a
lead with Barbara Bel Geddes by Producer
Wolfgang Reinhardt in "The Luckiest Girl in
the World," an Enterprise picture.
SELL YOUR THEATRE PRIVATELY
Your Deal Handled Personally
27 years experience
We Cover the U. S. Market
Arthur Leak
Theatre Sales Exclusively
3422 Kirunore Dallas 10. Texas
Phone T3-2026
Long Chain's Leland Opens
At Toft. Tex„ August 26
TAFT, TEX.— Plans were in making here
for the formal opening on Thursday '26) of
the J. G. Long circuit's new Leland Theatre,
an all new ma.sonry structure. R. S. Cook Is
the manager. Long has another house here,
the Zaragoza, which plays to Mexicans.
SEATING
GRIGGS
,si
EQUIPMENT COMPANY
We will see you at the TESMA SHOW in
St. Louis, September 28, 29 and 30—Booth 14,
Box 630 Belton, Texas
^
Manley Machines Make Both
Patrons and Employees Happy!
Your patrons will be happy because they'll buy Popcorn that is
fresh, hot, delicious and popped right in front of their eyes. Your
employees will be happy because Monley
machines are easy to operat
Make more money
with Manlev!
"The Walls of Jericho" opened Tuesday
(24) at the Midwest, where "The Babe Ruth
Story," played the previous week when the
news of Babe Ruth's death made headlines.
Starting Thursday at the Center was "Red
River." New at the Home was "That Lady in
Ermine." Moving into the Warner was "The
Dude Goes West." "Raw Deal" opened at
BOXOFFICE :
28, 1948
89

. . John
DALLAS
gen Knock of the new Tower Theatre in
Itasca, a well-known sports fan. went east
to see some major league baseball games, and
at Yankee stadium saw Babe Ruth lie in
state in the rotunda of the "house that Ruth
built." Knock expected to return home in
three weeks.
Ernest Rockett, Knock's partner in Itasca.
was here booking and taking in midday festivities
at the Variety Club's Carnival week
. . . Jack Gruben, retired filmman, has been
traveling leisurely about the country with
his wife, but in the current 100-degree
weather he has limited his activity to the
comforts of home and the air conditioning of
Variety Club. He enjoys moving up and
down the rubber matted aisle at the club
checking up to see that babies at Hope cottage
have plenty of milk. They say he has
bought thousands of pints of milk this way.
C. O. Donaldson, manager of Community
Theatres in Fort Worth, was here for regular
BUFFALO COOLING EQUIPMENT
lOth n.. 2nd Unit. Santa Fe Bldg. BUFFALO ENGINEERING CO., INC. Dallas. Tex.
QUALITY UP
PRICES DOWN
ON THE FINEST POPCORN AND POPCORN SUPPLIES THAT CAN BE
PURCHASED ... WE OFFER A MONEY-BACK GUARANTEE ON EVERY
ITEM YOU DON'T HAVE TO PAY MORE WHEN YOU CAN GET THE
BEST FROM BLEVINS.
COCOANUT OIL
5 Gallon Containers $13.98
50 Lb. Pails $17.25
PEANUT OIL
Butter Flavored and Colored
Case ol 8 One Gallon Cans $17.50
SoiAC 25% ON YOUR POPCORN
Bee Hive Popcorn is grown and processed lor extra volume. We urge you to
try using I/4 less Bee Hive Popcorn in your kettle per popping the with same
amount of oil as used with lesser volume brands.
JocA AT OUR LOW PRICES ON POPCORN AND
POPCORN SUPPLIES
BEE HIVE HYBRID POPCORN
(Positive guarantee ol $125.00 per bag.)
Standing Order and Five Bag Lots $12.90
Single Purchases or Less Than Five Bag Lots., 13.50
SALT (18 3-lb. Cartons per case) 180
POPCORN BOXES—Bleachedboard, Printed red and white, Premiere Design.
Standard Size No. 1 (41/2 x 2 x 7), Packed 500 to case $ 3.95 per case
"Size No. 2 (4 3/16 x 1 13/16 x 61/2). Packed 500 to case 3.45 per case
"Size No. 3 (4 x II/2 x 55/8), Packed 1,000 to case 5.90 per case
''Stocked in Dallas only at present.
POPCORN BAGS—Printed red and white, Premiere Design (6,000 to
case)
Size No. 1 (3 X 2 x 7); (5c) $ 1.55 per M.
Size No. 2 (31/2 x 2\/4 x 73/4) 10c 2.50 per M.
Size No. 3 (31/2 x 21/4 x 9) 10c 2.70 per M.
Send your orders to ihe warehouse rteorest you, or call
CHARLES "MAXIE" KOCH
our Texas representative. Phone Madison 7154 in Dallas.
HOUSTON, TEXAS
DALLAS, TEXAS
c/o Universal Terminal Warehouse c/o Interstate Trinity Whse.
1002 Washington Street 302 North Market Street
(Phone - Preston 2381) (Phone Central 6155)
BLEVINS POPCOBN COMPANY
General offices and processing plant. Popcorn 'Village, Nashville, Tennessee
We also carry complete stocks in New Orleans in the same warehouse with Transwoy.
Send New Orleans orders to 235 S. Geno/'s
booking and talked as if business were off no
more than seasonally expected. Fred Hansen
and his wife retiu-ned from a vacation in
Mexico City and adjacent points. They saw
such things as the Floating Gardens, the
pyramids, a volcano or two, old cathedrals
and cemeteries and lots of other scenery,
Hansen now is back in the groove as assistant
manager at National Theatre Supply . . . Al
Wolf, partner and booker-buyer for the San
Pedro Drive-In at San Antonio, said the new
airer was coming along but that the take
home profits were not yet what was expected
because the plant's cost was very high.
. . . Bill Mc-
Mack Graham and his wife, who recently
purchased the Pastime Theatre at Estelline
from William Whaley, were here on an initial
buying and booking trip. Whaley had operated
the house many years
Lemore, owner and operator of the Melrose in
Waco, was up on a routine visit and to visit
his father and mother, the W. A. McLemores,
he being connected with the 20th-Fox
exchange for many years until recently,
H. N. Mitchmore and R. E. Neves are about
ready to open their new Market street theatre
in Houston. They operate several driveins,
one of which is in Kerrville . . . R. Z.
Glass was up from Houston to buy and set in
a few pictures for the Plaza there which he
recently purchased from L. C. Baxley. Glass
now owns three neighborhood theatres in the
Bayou city, the Stude, State and Plaza. He
saw many friends at the 'Variety Club last
Thursday night, whom he knew when he operated
theatres here a number of years before
moving to Houston.
Henry Krumm, SRO division manager of
Atlanta, was here on business several days.
For a number of years he sold films in Texas
for MGM and Warners . Q. Adams of
Interstate circuit is chairman of a film committee
to solicit funds for the Dallas Community
Chest. Members include W. E. Mitchell,
Lynn Harris and C. C. Hoover, all of Interstate;
Herman Beiersdorf, Eagle Lion; Don
Douglas, Robb & Rowley, and Al Reynolds
of Underwood & Ezell.
Martin B. Campbell, general manager of
the Dallas News radio station WFAA, returned
from New York after a study of television
installations and programs.
Mrs. C. J. Otts of the Royse Theatre at
Royse City was here for a round of booking
and buying. She and her husband are becoming
widely known for their contributions
to the Exhibitor Has His Say department of
BOXOPFICE. They get most pleasure out
of telling about their mistakes in booking,
such as shoving back a so-called lemon finally
playing it to real business, and about
films the audience liked which the Otts didn't.
The Otts are known as first class small town
operators.
Film men spoke sadly of the death of Bob
Montgomery in Wichita Falls. R. D. Yowell,
manager of four neighborhood houses for the
J. D. Long circuit, .said he ran the machines
for Montgomery in Perry, Okla., in 1923 . . .
Lloyd Rust of the Monogram exchange, said
release plans for "The Babe Ruth Story"
would go ahead as scheduled, and that the
picture would now be shown as a memorial
to the homerun king. It had a September 2
starting date here.
Local theatres just missed having to close
down during the hottest week here when a big
90 BOXOFFICE : : August 28, 1948

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failed at the water plant and Dallas
continued to use more water than ever before.
Some commercial plants did shut down.
Theatres were ready to comply but didn't get
the official word. Fort Worth faced a similar
predicament, not by breakdown but because
more water was used, but theatres there
were able to keep cooling systems going.
Robert L. Frost, producer of the psychological
drama, "Shed No Tears," for Eagle
Lion distribution, was here to arrange a
screening with the powers that be and a regular
tradescreening later. He is the son of
millionaire Jack Frost, nationally known oil
man, rancher and purebred livestock raiser,
who lives in Dallas . E. Guest of the
Palace in Grapevine, was an early week
booker on the Row. Others coming in later
were W. J. Van Wyk of the Pic, Centerville;
Ed Dorbrandt of the Dixie and Liberty in
Athens; Mart Cole of the Cole, Rosenberg,
and other south Texas houses, and J. C. West
of the Terrance Drive-In at Big Springs. Mrs.
Henry Lazarus of New Orleans and Bryan,
was here booking for the three theatres in
Bryan in which she is interested with her sister
Mrs. Edna Schulman.
Conrad Brady of the Interstate advertising
department, will take up new duties for the
circuit as ad and publicity man at Houston
on August 30. His office will be at the Majestic.
He once handled radio advertising
for an Alamo city agency before joining Interstate's
home office during the war. He
was producer of aU special radio programs
for the circuit and recently has been doing
regular publicity work here. He succeeds Bill
Johnston, who resigned and will move to New
York.
Oldtimers will remember L. T. Pellerln,
owner and operator of the independent R. D.
Lewis Film Co., in the early 20s. He sold out
and quit the business when it looked as If
Southern Entei-prises would sweep everything
in its path. Pellerin brought in Jack K.
Adams, small town banker, who carried the
Lewis office into more important states under
the new owner's name.
Fort Worth business men are figuring on
the city celebrating its centennial in 1949
and want Billy Rose to put on a show to
highlight it. They haven't forgotten Billy's
Casa Manana of 1936-37 which had the
southwest groggy with its splendor and tuneful
music. A $500,000 bond issue has been
voted to build an ampitheatre to house the
show.
A Hollywood news item says Greer Garson
will marry Buddy Pogelson, millionaire Texas
oil man. He visited the star and her mother
recently, the item said . . . District Judge
Sarah T. Hughes, noted for her work in juvenile
delinquency, may be a subject in a motion
picture soon. Ann Archer of Sentinel
Productions, wrote the judge she was attracted
by an article in Colliers and that a
camera crew might be here soon to take pictures
in the judge's 44th district court.
Ringling Bros.-Barnum & Bailey will hit
Texas late in September and will play Dallas
on October 1 . . . Harry James, his trumpet
and orchestra, will help Jimmie Durante put
on the big show in Fair Park auditorium during
the state fair of Texas for two weeks in
October.
Daughter of C.B.Akers
Rising Musical Star
DALLAS—The daughter of the prominent
Oklahoma showman, C. B. "Brownie" Akers,
and his wife is the newest in a list of fastrising
singing stars with the Starlight Operetta
here. Possessed of a promising voice
which critics say may well lead to .stardom,
Shirley Akers recently sang the role of Julie
in "Bloomer Girl," staged at the state fair.
Miss Akers has been a member of the
operetta cast for two seasons and earlier
this year she sang the roles of Nita in "New
Moon,
" in 'Naughty Marietta" and
the maid in "Anything Goes." Miss Akers
is a graduate of Oklahoma City university
with a degree in voice, and prior to joining
the Starlight Operetta she worked in the Experimental
Theatre in New York and did
night club work there.
Her parents were recent vi.sitors here to
some of Miss Akers' performances. Akers is
well known in southwestern theatre circles,
and was with Griffith Amusement Co. for 20
years, the last few of them as assistant general
manager and in charge of public relations
out of the Oklahoma City office.
Akers was also on the board of directors
of Motion Picture Theatres of Oklahoma, but
during more recent years he withdrew from
administrative affairs of the circuit and
moved to Hobart where he is a Griffith partner
in the operation of three theatres, the
Palace, Ritz and the Oklahoma. Earlier this
year Akers returned to the public relations
field as campaign manager for former Oklahoma
Gov. Robert E. Kerr in his race for
the U.S. Senate nomination.
IS in Ten
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alias Cm
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We do the complete job or any part, large or small. Cooling—
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214 so. ST. PAUL ST. Phone R-5009 DALLAS. TEXAS
Terms fo Suit
COMPLETE THEATRE EQUIPMENT AND SUPPLIES
J BOXOFFICE : : August 28, 1948 sw 90-A

Oklahoma Theatre supply company
INVITES YOO TO THE
South«esterii
Premiere Showing
OF THE NEW
i
BX 60 BREMKERT PROJECTOR
Woyne
Brenkert,
Presiding
WEDNESDAY
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618 WEST GRAND
OKLAHOMA CITY
90-B
BOXOFFICE
: : August 28, 1948

'Ruthless' Is Leader
As Heat Hits Dallas
DALLAS—Weather which topped the 100-
degree mark held grosses down generally.
"Ruthless" registered a healthy 110 per cent
at the Tower and pacrd the city. "Abbott
and Costello Meet Frankenstein" was not far
behind, a special show Friday, August 13 at
the Majestic helping to score a rating of 105
per cent.
(Average is 100)
Capilol—Cowboy Cavalier (Mono); Men of San
Quentin (EL), reissue, split with Border Caballero
(SR), reissue,- Blonde Ice (FC) 90
Mdjestic—Abbott and Costello Meet Frankenstein
(U-I)
lOS
Melba—Montana Mike (Para) 85
Palace— Green Grass of Wyominq (20th-Fox)
Ricrlto—Thunderhoof (Col), I Met My Love Again
95
(UA), reissue, split with Fighting Father
Dunne (RKO), Guns of Fate (RKO) 85
Telenews—The Search (MGM) ITS
Tower—Ruthless (EL) 110
When Texas Exhibitors
Move They
Take Theatre Along on Truck
FOREST HILL, TEX.—When Mr. and Mrs.
J. Clarence Brown decided to move from
Burleson to Forest Hill this summer, they
took their Dixie Theatre along with them,
lock, stock and projection machines. They
hoisted it atop a truck and had it moved
14 miles to this suburb of Fort Worth,
probably the first time an exhibitor has ever
trucked his theatre from one town to another.
The 250-seat theatre went up on wheels as
is—seats, projection and sound, popcorn machine
all set for operation. There was no
highway difficulty. Along stretches where
there were no wires, the truck went at a 40-
Film Song Title Contest
Sells 'Duel in the Sun'
Norton Shapiro, manager of the Rivoli in
Roxbury, Mass., sponsored a song title contest
In exploiting "Duel in the Sun" recently,
cooperating with a local record shop.
Patrons entering the theatre during the
week preceding the opening were given
blanks listing 20 songs from outstanding
films, and the contestants were to list the
correct motion pictures. Twenty record albums
were awarded as prizes.
Before daily matinee and evening performances,
the various records were played and
amplified over the house sound system and
an auxiliary speaker in the lobby.
s^'f'smsimiittsoeis:.:
mile clip. The state highway patrol cooperated
by accompanying the truck over the
14-mile route to direct traffic where required.
The moving job was done by C. A. Snow of
Weatherford, Tex. Four steel beams, each
weighing 7,000 pounds, were used to hold the
building. In Forest Hill the house will be
reseated and redecorated and reopened within
several weeks under the name. Forest
Theatre.
Meanwhile, the Browns are vacationing in
the west and planning the new theatre they
will build soon in Burleson.
The accompanying photos show the Dixie
Theatre as it was, and as it appeared while
being moved.
(t
C. J. Musselman Remodels
Lamar Theatre at Tyler
TYLER, TEX.—C. J. Musselman, owner of
the Lamar and Dixie theatres here, has revamped
the Lamar with new decorations,
furnishings and equipment, has started a
double bill policy at a 25 cent admission
charge and is said to be doing attractive
business.
He built the Lamar about ten years
ago and at one time owned the top theatres
in this northeast Texas city. The Dixie shows
to colored patronage. Both houses until recently
were affiliated with Interstate circuit
Lucky Seats Win Passes
For Lucky Youngsters
A special show for children held every
Monday afternoon at the Hawthorne in Newark,
N. J., helps offset the summer slump
for Manager Joseph Geller. Youngsters sitting
in lucky seats at these shows receive
passes. The seats are marked in such a manner
that the kids have no way of knowing
which ones have been designated. Announcement
of this offer is made at the Saturday
matinee preceding the special show, and half
a dozen passes are awarded each week.
Cooperative Film Line
Is Absorbed in Texas
DALLAS—Liberty Film Lines has taken
over the exhibitor owned film line to east
Texas, known as Film Transit Ass'n, operated
by S. G. Pry of Tyler for the past few weeks.
Details of the new arrangement were not disclosed
execpt that Liberty again is hauling
films for Fry's five houses in three towns,
Patron 'Hazard' Guess
For Stillman Tickets
For "Hazard" at the Stillman Theatre in
Cleveland, Manager Arnold Gates instituted a
"Hazard' a Guess" contest which brought in
over 700 entries. An announcement in the
lobby informed patrons that there are between
eight and nine thousand feet of film
in the picture and invited them to hazard a
guess as to the exact footage. The first 50
coming nearest to the correct answer received
a guest ticket to see "Hazard."
To Produce 'Life of Cantor'
The production reins on the upcoming "Life
of Eddie Cantor." a Warner picture, have been
handed to Lou Edelman.
Headquarters for . . .
New or Rebuilt Equipment
(Retail or Wholesale at Terms to Suit)
COMPLETE CENTURY EQUIPMENT
Projectors - Sound Systems - Pedestals - Magazines
STRONG LAMPS AND RECTIFIERS
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AUTOCRAT IN-CAR SPEAKERS
Are you planning a Theatre or Drive-In? Then write, wire or call
HARDIN THEATRE SUPPLY CO.
714 S. Hampton Road M-2235 Dallas, Texas
^Id BOXOFFICE I :: August 28, 1948 90-C

: August
till!
Fete Mr. and Mrs. W. B. Blankenship
At 25-Year Luncheon in Lubbock
h
L. E. Webb, city manager for Wallace Theatres in Levelland, presents to Mr. and
Mrs. Wallace B. Blankenship a sterling silver plaque given to Blankenship on his 25th
anniversary as an exhibitor.
LUBBOCK. TEX.—Wallace Theatres employes
honored Mr. and Mrs. Wallace Blankenship
with a 25th anniversary luncheon at
the Hilton hotel here recently. Blankenship
was given a sterling silver plaque by circuit
employes, which now total more than 100.
Each letter and figure has some bearing on
the 25 years of his career.
After the luncheon, the United Artists film,
"Red River," was screened at the Plaza Theatre
for managers and guests of the Wallace
theatres, through the courtesy of Clark Abbott,
local manager for the Griffith circuit.
L. E. Webb, city manager of Levelland Theatres
and an employe of Blankenship ten
years, presented the plaque after a short
talk in which he traced the career of Blankenship
through 25 years of service
Blankenship launched the Wallace circuit
July 30, 1923, at Ropesville, Tex., using a
portable unit with which he brought entertainment
to many who had never before seen
a motion picture. After a year of trials, he
decided to build a theatre in Levelland. It
still stands and is known today as the Old
Rose.
In June 1925, Blankenship began consti-uction
of the Wallace Theatre in Morton.
Opened in October of that year, it was the
largest building there. Two years later, theatres
were opened in Seagraves, Andrews and
Goldsmith, Tex. The house in Goldsmith
caught fire and burned to the ground the
same year.
Blankenship moved into Sundown, Tex., in
1940. In 1942. he opened in Lorenzo and in
Ralls, and two years later he purchased three
houses in Tahoka. In 1946 he bought a theatre
in Petersburg. Finally, on May 3, 1948,
his two sons, Wesley, now general manager,
and Royce, assistant general manager, built
the pride and joy of the circuit—the Spade
Drive-In, one mile from Levelland on the
Levelland-Lubbock highway.
Today, after 25 years, Blankenship owns 17
theatres in ten communities, and he now has
under construction houses in Andrews and
Morton, with a third in the planning stage
at Levelland.
Blankenship attributes most of his success
to his wife. Rose. He has often said that
without her inspiration and help he could
not have done the things he has since 1923.
He also said that his undying faith in the
south plains of Texas made success possible.
His father and mother, Mr. and Mrs. A. W.
Blankenship were pioneers, having settled in
West Texas in 1901.
Those present at the luncheon included Mr.
and Mrs. L. E. Webb, and Mr. and Mrs. E. W.
Baudine. Levelland: J. T. Simpson, Sundown;
Cleatus Middleton, Morton; Mr. and Mrs.
A. D. Brown. Ralls; Mr. and Mrs. Wade Luke,
Lorenzo; L. P. Flood, Tahoka; Mr. and Mrs.
Glen B. Harvey, Petersburg; Mr. and Mrs.
Wesley Blankenship, Mr. and Mrs. Royce
Blankenship, Mr. and Mrs. S. J. Neyland jr.,
Mr. and Mrs. C. W. Ratliff, Miss Janie Lou
Glasgow, Mrs. Joseph H. Allen and J. B.
Beeson, Lubbock, Tex.
Work Starts on Southtown
For Interstate in Dallas
DALLAS—Construction has started on Interstate
circuit's new south Dallas theatre on
Forrest avenue and Harwood street. It is tentatively
named the Southtown and will be of
stadium type construction with a balcony and
a 1,400-seat capacity. A bulldozer leveled
the lot to grade within a few hours and the
foundation was poured immediately after.
The circuit owns and operates the White and
Forrest theatres in that vicinity and the
Dal-Sec about a mile away.
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'Best Years' Stacks Them In
DALLAS—"Best Years of Our Lives"
stacked them in at simultaneous showings
in the Esquire, Lakewood, Delman and Arcadia
theatres at regular 50 admission. The
first two are Interstate circuit houses and
the others are independent. Combined seating
capacity of these houses is about 4,500.
Beery Checks in for "Big Harpe'
Wallace Beery has checked in to begin
preparation for his next picture, "Big Harpe,"
which Gottfried Reinhardt will produce for
Metro.
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90-D BOXOFFICE
:
28, 194
%CE

Racetrack Applies
For Gables Ozoner
CORAL GABLES, FLA.—The battle of the
racetrack drive-ins waxed hotter this week
as the Gables Racing Ass'n revealed that it
had applied for a construction permit for a
drive-in to be built just across the street from
Tropical Park, and next door to a 1,000-car
ozoner being built by W. L. McComas of
Miami Beach.
The latest development was the result of a
permit issued to McComas by the county zoning
board over the bitter protests of racetrack
authorities who contended that the
screen would make a perfect vantage for
bookies who could then flash race results all
over the country.
FIRST REQUEST WITHDRAWN
At the time of the permit hearing racetrack
officials told the zoning board that they intended
to build a drive-in within the track
where they could properly police the area
with their own men. It was to be located in
the grandstand parking area.
The application now has been withdrawn
and the new one asks permission to build a
$200,000, 1,000-car ozoner on a 20-acre tract
owned by the racing association and located
just across the road from the track. If the
permit is granted this would place the association
drive-in side by side with the one being
built by McComas.
The change of sites for the racetrack ozoner
was agreed upon by Gerald Brady, general
manager of Tropical Park, and John M.
Wolfberg, president of Wolfberg Theatres.
TWO OTHER REQUESTS
According to the county »ning board two
other applications also are on file for drive-ins
in the same vicinity.
These were part of the terrific theatre
boom now in advanced stages in Coral Gables.
Already there are two houses in operation,
with the new Miracle, a Wometco super
house, fast nearing completion and a Claughton
theatre planned for the Miami-Coral
Gables border line. Two drive-in permits
have been issued already, the one to Mc-
Comas and the other to Nat Bernstein, head
of the Bernstein circuit, which is already
operating within the Miami area. It will be
located just north of the city limits.
H. H. Roth's Memphis Airer
Will Cost $125,000
MEMPHIS—A $125,000 drive-in, with space
for 750 cars, will be buUt on a 25-acre tract
in Shelby county by H. H. Roth of Memphis.
Roth obtained a building permit after a
hearing before the Shelby county board of
adjustment.
Plans call for opening next spring. Claud
Northern is architect. There will be in-car
speakers, playgrounds for children .and
modern concession stands.
Chet Morris Ncoiied
NASHVILLE — Chester Morris has been
named manager of the newly opened Crescent
Drive-In, Davidson county's first outdoor
showcase. The 750-car ozoner, built by
Crescent Amusement Co., opened here recently.
EAST LAKE AGAIN—The East Lake
Theatre continues to be the favorite target
of Birminghaon yeggmen. Harry M.
Curl, general manager for Community
Theatres, is shown above examining the
damage done by safecrackers when they
visited the house Sunday night (22).
The burglars, who entered through a door
on the roof, got only $47.19, Curl said.
New Florence, Ala., House
To Open September 30
FLORENCE, ALA.—A new opening date of
Sept. 30 has been set for the Shoals Theatre,
now being completed here at Mobile and
Seminary streets by the Muscle Shoals Theatre
Circuit.
"That Lady in Ermine" will be the feature
attraction for the formal opening.
Previously it had been announced that the
house would have its formal opening on
Labor day, but unforeseen delays in construction
made the postponement necessary.
Two Theatres Will Sponsor
Beauty Contest Entries
GADSDEN, ALA.—Doris Ann Bentley will
compete in the Miss Alabama contest in Birmingham
after having been named Miss
Gadsden over 27 other beauties here.
Among the entrants were Clara Ralls, representing
the Princess Theatre, and Bobbie
Ann Freeman, representing the Capitol Theatre.
Monogram Managers Meet
ATLANTA—Arthui- C. Bromberg, president
of Monogram Southern, called a special sales
meeting of branch managers here after his
return from Chicago, to discuss product for
the forthcoming 1948-49 season. Those attending
the meeting included Hal Jordan of
Charlotte, Henry Grover of New Orleans,
Bailey Pritchard of Memphis, Jimmy Hobbs
of Atlanta and the local sales force, Jimmy
Campbell and Ben Jordan.
New House in Camden
CAMDEN, ARK.—A new 1,200-seater is
planned here by Malco Theatres, Inc.. according
to D. J. Johnson, manager. Architects
are Swaim & Allen, Little Rock.
R. P. Higginbotham
Dies in Pell Cily, Ala.
PI'.I.I, CITY, ALA.—R. P. Higginbotham, 56,
inuKT (if the Lyric here and six other theatres
in this section, died at his home Tuesday
1 24 1 after a short illne.ss. Higginbotham
owned theatres here and in Eden, Margaret,
New Hope, Lincoln, Goodwater and Ragland,
Ala. A resident of Pell City most of his life,
he was a railroad telegrapher before entering
the theatre busine.ss.
Survivors include his wife Dorsie and three
daughters. Funeral services were held
Wednesday at the First Methodist church.
Theatremen Protest Tax
At St. Petersburg, Fla.
ST. PETERSBURG, FLA.—Representatives
of many of the major theatre circuits in the
state appeared in the mayor's office here to
register a strong protest against a proposed
civic amu.sement tax. but the levy, termed a
"tricky" occupational tax, was passed by the
city council.
Under terms of the tax ordinance every
theatre in the city must pay a tax of $25
on every 100 seats or fraction thereof.
Spokesmen against the levy included Boliver
Hyde, representative of Independent
Theatre Owners, and J. L. Cartwright, Florida
State representative. The theatremen said
they feared that such a tax, if adopted here,
might begin a series of amusement tax levies
throughout the state.
Crescent to Build Drive-In
If Court Grants Permission
DECATUR. ALA. — If the U.S. District
Court in Nashville complies with Crescent
Amusement Co.'s request for permission to
build eight theatres in Kentucky, Tennessee
and Alabama, a new drive-in probably will be
buUt on Route 31 near here.
Floyd Smith, Crescent's resident manager
for the Pi-tncess, Roxy and Capitol theatres,
said the new theatre would accommodate
550 to 650 cars.
Ad Seeking 'Ideal Husand'
Gets Surprising Results
CENTREVILLE, ALA.—The Ritz Theatre
here plugged "An Ideal Husband" with an advertisement
in The Centreville Press which
;ead:
"Wanted^An Ideal Husband. Call 2711
after 4 p. m. for information."
Imagine the surprise when the theatre received
many phone calls, letters and a few
personal visits.
Ballet Theatre Completed
CORAL GABLES—The new ballet
theatre
at 251 Palermo Ave. is completed and the
owner, George Milenoff, Russian born ballet
master, is preparing to offer four ballets.
They are "La Valse" by Ravel; "Concerto"
by Grieg: "Valse Triste" by Sibelius and
"Swan Lake" by Tchaikowski. Seating capacity
of the theatre is 1,200. It is expected
to use the house for drama, orchestra productions
and vocal concerts as well as for
ballet.
BOXOFFICE : : August 28, 1948 SE 91

I
. . Arkansas
. . . Jean
. . . Mrs.
. . . Mrs.
. . Sue
. . Ray
: August
. .
MEMPHIS
n daughter was born to Mr. and Mrs. Allen
N. Smith at Methodist hospital. Smith
is assistant manager of Warner Theatres in
Memphis. The baby was named Barbara
Henry Hammond, salesman for
LaNeal . . .
Monogram, has returned home from Methodist
hospital after a severe illness. He is
able to go to the office briefly each day.
A new theatre, the Concord, has been
opened at Concord. Ark., by owner J. B.
Heinrich, who will shop and book on Filmrow
here . . . Harry Grizzle, Newport, Ark.,
has bought Base Theatre at Newport from
David Adcox . National Guard
Theatre at Camp Robinson, Ark., has been
reopened. Capt. Walter H. Pearce has made
arrangements to book for the theatre in
Memohis.
DeSoto Theatre, Memphis, closed by W. L.
Sawner, owner, because the motion picture
theatre operators union picketed the show,
expects to go into court soon and ask an
injunction against the union. Sawner expects
to have DeSoto open again by September
15, he said . . . Bruce Young, formerly
of Dyersburg, Tenn., has been named man-
Back of those Inviting
fttWt'W Theatre Marquees
DEPENDABLE PROJECTORS,
I
< AMPLIFIERS, IN-CAR SPEAKERS
ager of the Crittenden in West Memphis.
Crittenden was purchased from J. Jackson
Rhodes August 1 by Westmar, Inc., a Memphis
corporation, owned by M. A. Lightman
and associates. Herb Kohn and Ed Sapinsley
Paulos, secretary for Monarch Theatre
Supply Co., was in Atlanta on vacation.
.
Doak Roberts, district manager for Warner
Bros, in Dallas, was a visitor at the local
exchange . . . Ben Y. Cammack, southwest
district manager for RKO in Dallas, was here
for a series of conferences with R. V. Reagin,
branch manager, and Herb Kohn, executive
at Malco Theatres, Inc. . . . Jean Pigue,
stenographer, is a new employe at RKO .
Dennis Dukes, Columbia booker, vacationed
in Cincinnati Dickens, inspector at
Paramount, vacationed . . . Billy South, shipping
clerk for Monogram, and Armanda Hale.
inspector at Monogram, were on vacation,
Bailey Prichard, Monogram manager, returned
from a managers meeting in Atlanta
. . . Nat Wyse, manager for Republic, and
Buster Hammond, Film Classics manager,
were in Little Rock on business . . Exhibitors
.
from Arkansas shopping and booking
on Filmrow included Floyd B. Peek, Garland,
Little Rock; Emma Cox, Gem and Joy,
Osceola; John Staples, Carolyn and Franklin,
Piggott; C. H. Dozier, Gem, Charleston;
Orris Collins, Capitol and Majestic, Paragould;
Horace Stanley, Radio, Bebee; J. J.
Sharum, Metro and Chandell, Walnut Ridge;
Mrs. H. L. Love, Love circuit, Jonesboro;
Clifford Nix, Swifton, Swifton; Gordon
Hutchins, State, Corning, and J. K. Jameson,
Ritz, Bald Knob.
DeVRY "12000 Series" projectors help
projectionists give the "perfect show."
They come back ogain and again to see Hollywood's
finest productions at their projected best — -with
DeVRY'S.
J. acreasingly— in the. "States," Canada and
throughout the world— Exhibitors are
building bigger "box office" with new
DeVRY "12000 Series" theatre equipment.
Whether you are planning a new operation
— standard or drive-in— or considering
modernization of your present equipment,
it will pay you to learn more about
DeVRY equipment today.
Before you buy, get the facts on new
DeVRY IN-CAR SPEAKERS.
From Tennessee came Amelia Ellis, Mason,
Mason; M. E. Rice, Rice, Brownsville, and
John O. Burgess, Gem, at Jackson and
Brownsville . . . S. T. Lyles jr., Ritz, Ox!ord;
Mrs. J. M. Forth, Nor-Jan, Olive Branch;
J. H. Moore, Ritz, Crenshaw; W. A. Rush,
Houston, Houston, and R. B. Cox, Batesville
and Eureka, Batesville, were Mississippi visitors.
Loew's State and the Press-Scimitar have
concluded a successful contest to promote the
opening of "A Date With Judy," at the State
Edith Jenson, 20th-Fox, has returned
from her vacation, very proud of the fact
that she is now a grandmother. A baby
daughter was born to son and daugfter-inlaw,
Mr. and Mrs. P. A. Jenson.
WEST VIRGINIA -PENN.
Lovett & Company
323 W. Pike Street
P. 0. Box 1127
Clarksburg, West VirQlnla
Phone: 6360, After Hrs. 5866
KENTUCKY
OHIO - INDIANA PENN.
Sheldon Theatre Supply
1415 Amberly Drive
Dayton 7. Oliio
Telephone: Taylor 7511 or
AD 9644
Hadden Theatre Supply Co.
209 S. Third St.
Louisville, Ky.
Phone: JA 0477; after hours HI 6577
FOR THE PERFECT SHOW Indoors or Out...
...YOUR BEST BUY IS ZIM^
.
. . . Mrs. Melania Weaver, inspector
Waynesboro, Tenn., was the scene of a
weekend party by 20 employes of 20th-Fox
Margaret Irby, clerk, returned to
job at Universal after a vacation . . . Sue
her
Piercey, contract clerk for Universal, returned
after a brief illness . . . Ruby Estes, branch
manager's secretary at Universal, was recovering
from an illness . . . Mrs. Mary Frances
Rygaard, cashier at 20th-Fox, was vacationing
in Lexington, Tenn. Kearney,
head shipper for 20th-Fox, was in Arkansas
on vacation
at 20th-Fox, was
ill.
See the DeVry Exhibit in Booth 58—TESMA Trade Show—September 2S-29-30—Jefferson Hotel, St. Louis, Mo.
92 BOXOFFICE
:
28, 1948

. . . Fred
, . . Mrs.
. . Al
. . W.
. . Jack
. . John
. . . Jean
. . Jimmy
. . Tommy
. .
ATLANTA
/^harlic L. King, booker for Bach theatres
here for the last 17 years, resigned to
join Exhibitor Service, succeeding Buck Roebuck
who moved over to SRO as salesman
G. Weis and his wife, owners of the
Weis theatres in Savannah and Macon, returned
home after visiting here . T.
Ezell returned to Daytona Beach, Fla., after
Emily Franco, former
viilting friends . . .
secretary to O. S. Barnett of Monogram
Southern, returned home from the hospital
after an illness.
The Joy Theatre at Knoxville. Tenn., will
September 28 when its lease expires . . .
close
The Lincoln, colored house in Ga nesville,
Fla., also was reported closing . . The Loudon
at Loudon, Tenn., has announced a
change of policy to two showings per wees
Ruth Ranson has joined the force
at Astor Pictures . . . Returning to the Screen
Guild office after a sales meeting in Memphis
were John W. Mangham, president, and
Ken Smith, office manager.
. . . Merritt
.
Jimmy Hobbs, Monogram manager, checked
in after a Tennessee junket
Davis, manager for Republic, also returned
to his desk . Rook returned to Columbia
as Florida salesman G. Baynard
has been appointed to the Warners booking
department to succeed Rube Joiner, who resigned
to join Republic as salesman . . . Owen
W. Phillpot, now operating drive-ins in Winter
Haven and Clearwater, announced that
he would start work on his new ozoner ir
time for an early fall opening. Booking and
buying will be done by Wilson & Moore Enterprises.
J. E. McLeory, Monogram Southern, Charlotte,
visited here with his family . . . Don
. . . O. S.
Hassler returned to the office manager job
at Astor after visiting in Florida
Barnett's daughter and grandchildren were
visiting here from St. Louis Barrett
of Monogram still
.
was confined to the
hospital but hoped to get out soon.
Charlie Clark, general sales manager for
quiz night, checked in after a business trip
Jim Partlow, former U-I manager,
to Florida . . .
Mrs. Thelma
was out of the city . . .
Haglund has been named head booker for
U-I . . . Mrs. Claudia Linker, Screen Guild
booker, vacationed in New Jersey . . . Harvey
Smith, co-owner and manager of the Tower,
returned to his office after a business trip
to New York. He said he was pleased with
business so far this season.
The Outdoor Theatre at Gainesville, Ga.,
owned by R. H. Head, opened recently. Buy-
CENTUB
Projectors • Sound Systems
and
Complete Drive-In Theatre
Equipment
Tri-State Theatre Supply
318 S. Second St. Memphia 3, Tenn.
.
ing and booking will be handled by Wilson &
Moore Enterprises Wilson returned
Mi-
from a trip to Alabama . . . Mary Roberts has been named house supervisor
by Harvey Smith . . . Smith vacationed
in New York and C. F. Croom, manager of
the Wake at Raleigh, N. C. substituted he.i
Forrester and Thomas Hubbard m
Columbia were married recently.
In the city was Howard Waugh, manager
of the old Howard Theatre for nearly 20 years
and currently with Paramount in behalf of
H. G. Moore, owner
"Time of Your Life" . . .
of the Fox at Brighton, Ala., was here passing
out cigars on the birth of a son James T.
. . . Mrs. Lovie Howell, wife of the Capital
City Supply executive, returned home from
the hospital . . . Patricia Maree Durmeyer.
daughter of the C. D. Durmeyers, was chr.stened
last Sunday i22i
.
Reid
of Georgia Theatres, Inc., was hobbling around
on crutches after a leg injury received while
he was rmming after his small son and fell
into a ditch.
Burton J. Jerrel. producer of the Southland
Newsreel, visited with the Katz Brothers, who
will handle distribution of the newsreel .
Filmrow visitors included W. E. 'Drunbar o:
Knoxville, on his first visit in more than a
year: Mr. and Mrs. Carl Floyd and children
from the Florida circuit; Nat Williams of
Interstate, Thomasville, Ga.: Harry Whitestone
and son, and Luckie Stein, Florida circuit
owner.
Others included Lee Castleberry, Crescent
Amusement Co., Nashville. Tenn.; Alfred
Sack, president Sack Amusement Enterprises.
Dallas: H. G. WiUoughby, Hueytown
Theatre, Hueytown, Ala.; Abe Levowitz.
Grand Amusement Co.. Chattanooga. Tenn.;
M. C. Moore. Riverside, Jacksonville. Fla.. and
G. A. Johnson, owner of the theatres in
Center. Ala., along with Mayor C. P. Ward.
MacDill Field Theatre
Given Facelifting Job
TAMPA—The base theatre at MacDill
field is undergoing a complete facelifting job.
According to Sergt. James P. Noland. manager,
old patrons won't know the place four
months hence. For one thing the wooden
benches will be replaced with comfortablechairs,
air conditioning equipment will be
installed, the exterior will be graced with
neon lights and the walls will be refinished
in stucco with brick facing.
In the auditorium there will be new walls,
ceiling and floor. The stage will be enlarged,
which will make it necessary to cut out about
200 seats.
A powder room is planned with a smoking
room and canteen in the office.
The job calls for an expenditure of more
than $116,000.
Free Anniversary Show
BEARDEN, ARK.—To celebrate the ninth
anniversary of their theatre here, the New.
Mr. and Mrs. J. Brazil jr. will present a free
show on the night of August 24. The picture
will be furnished by Monogram and the cartoon
by Warner Bros.
WHEN HE'S ^^rScW^^v^i
HE'S S4o(ftc*t'
WHEN HE'S Tfof SA^tU
HE'S ^nttCit'-
M.1.U
AUGUST RELEASE
For Georgia, Florida, Alabama (except Mobile),
Tennessee (excluding Memphis). North
and South Carolina.
ASTOR PICTURES CO. OF GA..
Main 9845
Inc.
163 Walton St.
ATLANTA
BOXOFPICE
: : August 28, 1948 93

. . Ray
. . Mrs.
. .
. .
. . Frank
. . Jack
TAKE ADVANTAGE
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Contact
Albany Theatre
Supply Co.
1046 Broadway Albany, N. Y.
Phone: 5-5055
I R M I N G H A M
^17' L. Farr, a partner in the Farr Theatre at Dan Cupid has been busy at the Lyric.
Hackleburg, Ala., died recently. Mrs. Mary Rogers, cashier, was married recently
Parr and H, N. Castleberry, co-owner, will to Thomas Wallin. They spent their honeymoon
in Florida. Willie Mae Cook, confec-
continue operation of the theatre . . . R. M.
Kennedy, district manager for Wilby-Kincey, tion girl, was married to Robert Rogers,
returned after spending a few days with his Mary's brother. Lorraine Bentley, former
family at Daytona Beach, Pla.
cashier, subbed during the absence of Mrs.
Wallin .
Emerson, Galax projectionist,
went home from a local hospital
P. D. Colson, local sound engineer, won
first place in RCA's recent national cooperative
service drive. He received an RCA Johnson is new relief cashier at the Alabama.
where he had been seriously ill . . . Betty
radio-phonograph combination for his efforts
. . . Mrs. Marie Scott, secretary for
Irene McDanal, Galax cashier, went on vacation
. . . Joan Bromall is new cashier at the
Queen Features Service, spent her vacation
in Florida.
Woodlawn, succeeding Claudia Putman, who
J. B. Waters,
resigned . . .
general manager Ann Carnes, Woodlawn confection
girl, Waters circuit, announced that William
for the
returned after a tonsilectomy . . .
J. Johnson A.
has been named assistant to Don
Jackson, Empire manager, and Harry
Waters, Roebuck Drive-In manager. He
M. Curl, general manager for Community
formerly
was with
Theatres,
the Wade theatres in Clanton,
Ala. . . . Marvin L. Ryan is new
cooperated on a sneak preview at
the North Birmingham. The attraction was
relief
manager for Waters. He's assisting Arnold
"Canon City," which opened two days later
at
Gary, College manager the Empire. Jackson invited city police,
. Stegall, East
sheriff's
Lake deputies,
manager, has
highway patrol, the
solved his housing problem
and has moved his family here from
FBI
and the U.S. marshal's staff as guests.
their
former home in Chattanooga . . . Lillian Newman,
Five Points cashier, spent her vacation Jimmy Bellows, assistant manager at the
in Florida.
Lyric, vacationed in Daytona Beach . . . Pat
Peacock, Lyric chief usher, spent his vacation
in Atlanta and Selma, Ala. . . . R. W.
Margaret Belew, Farfield cashier, resigned
and has been replaced by Mildred Lowe . Townsend. sound engineer for Wil-Kin Theatre
Supply, spent his vacation painting his
Ruth Walthall is new cashier at the Avon,
succeeding Lois Howell, who resigned . house . Fealy, former chief usher at
"Tlie Fuller Brush Man" entered the second the Empire, now a medical student at George
week of a day-and-date engagement at the Washington university, visited friends here.
Empire and Melba. "River Lady" held over He spent part of his summer vacation working
in Miami.
at the Strand after a week at the Ritz.
William Bernis Hays, son of T. A. Hays,
Grover Wise, West End operator, took Class
Melba doorman, died suddenly Friday (20).
B of the annual state trapshooting championships
by breaking 94 of 100 targets. He
He was 25 . . . E. C. Vaught, also a Melba
doorman, was ill at his home . Lillie
had 75 in the handicap event and broke 179
Wilson, secretary at Acme Theatres, spent a
in the 200-target event.
weekend in Memphis . . . J. C. Sheehan, Capitol
doorman, returned from a visit in Georgia.
New Ozoner Being Built
Near Tuscaloosa, Ala.
Phillip Turnipseed
TUSCALOOSA, ALA.—L. W. Worthington,
CARPET LAYING CONTRACTOR owner of Auto Movies No. 1 near Bessemer,
11 you want it done right, let u3 sew and lay it tight is building a new drive-in near here.
bSO E. Cambridge Ave. COLLEGE PARK. GEORGIA The theatre, located on the Eutaw Highway,
will be ready for opening at an early
Phone CAlhouQ 3642
(in suburban Atlanta)
V%XXW%.'V3k'V%%%3»S53K3SSt?k%VMt3W3KSW3K» date. Named the Varsity Drive-In Theatre,
it will cost approximately $40,000 and wiU
space for 554 cars.
JIMMY WILSON ENTERPRISES
Operating the installation will be Best
Drive-In Theatres, Inc., of which Worthington
is president.
WILSON
Fourteen persons will be
-MOOrI enterprises, INC.
employed, with George Roland, secretary of
still ofle
"A Friendly Se
the corporation, as resident manager.
Atlanta 3, Georgia
Maurice Hensler Starts
THREE COMPLETELY
I
Filmack
GIVES YOU THE
BEST VALUE IN
ISPECIALl
TRAILERS
SEND US YOUH
I
NEXT ORDER/
Theatre in Auburndale
AUBURNDALE. FLA.—Maurice Hensler
has started work on a 530-seat theatre on
East Park street here and measuring 50x108
feet. It will be of steel and concrete construction
and in moderistic design, with neon
decoration. General contractors are Bostick
& Himi'od of Wauchula, specialists in theatre
construction, who recently completed
houses for the Carl Floyd chain at Wauchula
and Dade City.
Hensler is now operating the local theatre.
94 BOXOFTICE : : August 28, 1948;

: August
1 21 1 caused
Comedy Gross Is High
At 101 in Atlanta
ATLANTA—Boxoffice receipts ran about
average here despite hot, dry weather. Two
newcomers took the top gross, only one per
cent over average. They were "Life With
Father" at the Paramount and "The Time
of Your Life" at Loew's Grand. "Tap Roots,"
in its second week at the Fox. came in at the
100 mark.
(Average is 100)
Fox—Top Bools (U-1), 2nd wk 100
Loews Grand—The Time of Your Life (UA) 101
Paramouni—LUe With Father (WB) 101
Roxy—Four Feathers (FC); Drums (FC), reissues.. 99
Tower—Flying Tigers (Rep), reissue; Blonde
A. L. Royal Cancels 'Roots'
Over State Rights Slap
MERIDIAN, MISS.—"Tap Roots," written
by James Street and produced by Universal
International, originally was booked for a
one-week run at the Royal Theatre here
but it will not be shown.
A. L. Royal, operator of the Royal, canceled
his booking when he read in the
Meridian Star that the writer had criticized
the south's state rights program in an interview.
"Remarks by Mr. Street were adverse to
our traditions, our beliefs and oui- way of
life," Royal declared. "On the basis of the
attitude displayed by him, I have canceled
the showing of his picture in my theatre."
Revocation of FCC Grant
Faced by Southern Video
MIAMI—Southern Radio & Television
Equipment Co. has become the first television
station to face revocation of a construction
permit by the federal communications
commission. The FCC announced that
it had lifted the construction grant pending
a request for a hearing on charges that the
company "knowingly concealed facts." The
FCC alleged that Southern, despite changes
in control and financing, filed a statement
claiming there had been no such changes.
0}l A
AT BRENKERT BX60 DEMONSTRATION—Above is a group of theatre men attending
the recent demon.stration of the new Brenkert BX60 projector at the Thomas
Jefferson hotel in Birmingham, Ala.
They are, left to right: R. M. Ware, Alabama representative for Southeastern
Theatre Equipment Co.; Ralph A. Root sr., business agent, MPMO local 236; Jack
Dumestre jr., president and general manager, SETECO; Wayne Brenkert, vicepresident.
Brenkert Light Projection Co.; Harry Paul, Southern district manager, RCA;
P. D. Colson, Birmingham field engineer, RCA; Ed Coffee, Birmingham field engineer,
RCA, and Earl Walker, Alabama Theatre projectionist.
Daughter to Al Waldrons
CORAL GABLES—A daughter was born to
Mr. and Mrs. Alfred Waldron of Coral Gables,
in Victoria hospital. Waldron is a Fox
Movietone News photographer, and has seen
service in foreign countries.
Negro House at EL Dorado
EL DORADO, ARK.—John R. Campbell
has opened the 350-seat Savoy, a Negro house,
here. It has all modern conveniences and
air cooling system.
Free Popsicles to Kiddies
GADSDEN, ALA.—Free "Hoosier Hotshots"
popsicles were given to the fii'st
500 children
attending the Princess Theatre here on August
21.
Max Youngstein Visits Memphis
MEMPHIS—Max Youngstein, vice-president
of Eagle Lion, was a Memphis visitor.
Fire Causes $200 Damage
To Roxy in Harriman, Tenn.
HARRIMAN, TENN.—Fire last Saturday
minor damage to the projection
room of the Roxy Theatre here, and fifty
children in the audience filed safely out of
the theatre.
Two units of the Harriman fire department
quickly extinguished the blaze. Lee
Pritchett, local manager for Crescent Amusement
Co., estimated damage at $200. The
theatre was scheduled to reopen August 28.
New Lamps Installed
JASPER, ALA.—New projection lamps have
been installed in the Jasper Theatre. The
installation was made by Wil-Kin Theatre
Supply.
From Long Title to Short
The title of Enterprise's "The Luckiest Girl
in the World" has been changed to "Caught."
Rural Theatre Completed
Near Hazel Green, Ala.
HAZEL GREEN, ALA. — Tlie Five Points
Theatre, which is the first of a series of rural
theatres in this area, has been completed five
miles west of here. The 200-seat frame house
is owned and operated by Younger Ellis. It
will be operated two or three nights each
week, Ellis said.
The locality of the theatre is sparsely settled,
but it has a large territory from which
to draw.
Comet Seats for Dunedin
DUNEDIN, FLA.—The new Dunedin Theatre,
under construction for Harry and Clayton
W. Bennett, will be equipped with Comet
seats.
Saltillo, Miss., Gem Sold
MEMPHIS—Gem Theatre at Saltillo, Mi.ss.,
has ben sold by J. H. Barnes to Charles C.
Boren jr. of Saltillo. Boren will book and
buy in Memphis for the Gem.
BOXOFFICE :
28, 1948 95

. . . The
^
. .
. . The
: August
liiLitii
ilils
litli
ifeiiilts
I
MIAMI
•The Claughtons will open their newest
house, the Trail, September 1 . . Henry
.
Cobb, the fruit king and Miami's No. 1 film
fan, is giving the town a big boost with his
impromptu lectiu-es in New England . . . Tlie
new British film, "Anna Karenina," has been
playing at the Miami and Lincoln theatres
. . . Wometco's Town is continuing with its
series of Spanish-speaking pictures. Copy m
advertising is in Spanish.
Bernstein's Dixie presented a two-day return
showing of "Breakfast in Hollywood" in
memory of Tom Breneman. It opened with
a special morning show which Manager
George Wendahl staged and at which "many
grand prizes" were given to "lucky ladies"
by Ted Anthony, local radio annoimcer. The
oldest woman in the audience received an
orchid, as did the oldest Floridian. There
was a wishing ring and funny hat contest and
a special gift to the mother of the largest
family. Other gifts Included electric iron
overnite bag, pen and pencil set, permanent
wave, dinner for two and photographs. The
companion film feature was "Three Is a
Family."
MGM Director Sidney Franklin embarked
from here on a good-neighbor trip to Buenos
Aires and other southern hemisphere points
local epidemic of drive-ins continues.
The Branscome circuit expects its new unit
on Coral Way to be ready by November 1.
In-a-car speakers will be used. Another
Branscome theatre Is going up on the West
The Variety Club was
Dixie highway . . .
RAY FRIEDGEN ^ifemti
A STOBY
of a GIRL'S
FIGHT
AGAINST
THE
\EVILS
A \ OF , I
.^CHILD
^Marriagie
-k\\\\\\
^^^//7^WWto\\\\\^
A THROBBING DRAMA
* OF SHACKLED YOUTH!
Now Available for Booking
in Florida
Flat rental or percentage
Write, Wire, or Phone
C. p. COHEN
282 East 48th St. Jacksonville, Florida
Phone 30567-J
NEW QUONSET THEATRE—A night
shot of the front of the new Garland,
quonset-type theatre opened recently in
Little Rock, Ark., by the Garland Amusement
Corp., of which Floyd B. and Pattie
Jane Peek are part owners and managers
of the house. The 675-seater at 4116 Asher
Ave. has an over-all size of 45x132 feet.
It has Motiograph projection and Heywood-Wakefield
chairs, a washed air
cooling system, Mohawk carpeting and a
Manley popcorn machine.
host to 35 "southern queens" recently. Exminstrel
man Dan Fitch has warned Variety
barkers "if you miss this you are an awful
chump."
The new Copa City being built on Miami
Beach has plans for stage facilities which
owner Murray Weinger says will enable his
main room to substitute on occasion for
the much needed legitimate theatre the city
has been hoping for for so long. An orchestra
pit is being Installed, also scenery and a
gridiron tower. Productions may be organized
here for future Broadway showings.
Saturday Review of Literature's suggestion
that readers ask their local theatres to book
the Scandinavian film, "Day of Wrath," has
kept the Herald's amusement editor busy
an-swering his telephone. He refers callers
to Brandt's Flamingo which books foreign
Robert G. Venn,
film exclusively . . . general manager of WTVJ, projected television
station, has not yet succeeded in scheduling
a hearing with the FCC over its order
revoking a television construction permit
granted a firm he represents. Construction
of a transmitter has been halted until difficulties
have been Ironed out.
The "Superman" serial has opened here at
Wometco's State and Surf. At the Surf the
chapters will be shown only at the Saturday
matinee, but at the state they can be seen
all day long both Saturday and Sunday .
The first pictures of the Olympic games
opened at Wometco's Miami, Lincoln, Capitol,
Mayfair, Cameo, Town State, and Surf
theatres.
Daniel Boone, manager of the Gables, has
discovered a new way of giving away presents.
He is working with radio station WBAY. A
combination motion picture-radio quiz show
was inaugurated recently at which visitors to
the theatre compete for more than $125 worth
of prizes at each broadcast. Questions on the
show are connected with the feature currently
playing, the first such being "Saigon." The
piograms are scheduled to run for 13 weeks
and will be put on each Wednesday and Friday
matinee . Capitol and Plaza have
been presenting a Fuller brush to the first 100
ladies attending the matinees. They were
also given at the Miami and Lincoln where
the picture opened.
Charles Schlaifer of 20th-Fox sent the
Herald's amusement editor a letter which
was postmarked Shamrock, Okla., and
saluted him with "Maldin Malt Duit,"
Gaelic for "Top of the Morning to You."
Included also was a shamrock and the signoff
"Gllck Zolst du Hoben." It was a clever
way of getting that new picture, "The Luck
of the Irish," into the public prints . . . "The
Search" was held over at the Colony.
Col. Mitchell Wolfson of the Wometco Theatre
Corp. arrived in Miami by Pan American
World Airways Clipper Friday (20) from
Montego Bay, Jamaica. Col. and Mrs. Wolfson,
their daughter, Frances, and their son,
Louis, have been traveling in Latin America
for the last month and a half. In addition
to Jamaica they have visited Brazil, Uruguay,
Argentina, Chile, Peru, Ecuador and Trinidad.
Reopen Strong, Ark„ Vic
STRONG. ARK.—Vic Theatre, closed for
several months after a fire has been reopened
here by owner Frank DuVall. A new and
modern building was erected for the Vic.
'Letter' Screened for Exhibitors
CHARLOTTE—The two-reel subject, "A
Letter to a Rebel," was shown at Fox Screening
room for the screening committee of
North and South Carolina Theatre Owners
and others.
Pat McGriff Manages Dodge
EASTMAN, GA.—Pat McGriff, formerly of
Hawklnsvllle, has been named manager of the
Dodge here succeeding Bill Kinney who was
transferred to the Peach Theatre at Port
Valley. McGriff was manager of the Forsyth
theatre previously and has been with the
Martin & Thompson chain for several years.
Monogram Salesman in Hospital
MEMPHIS—Henry Hammond, salesman i
for Monogram, has entered Methodist hospital
for a checkup.
Phone, Wire, Write
For Details
COMPLETE
DRIVE-IN
and
THEATRE EQUIPMENT
THE QUEEN FEATURE SERVICE, INC.
I912V2 Morris Atodus
Phone 3-86tS
BIRMINaHAM ALABAMA
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96 BOXOFFICE
:
28, 194f|

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I
BOXOFTICE
: August
'
quipment
R. Z. Glass Purchases
Booth 38 Years and Tickef Cage 2h
? Mr. and Mrs. J.B. Johnson Set Record
Plaza at Houston
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ITALY, TEX.—A record of service in the
Industry, perhaps not duplicated anywhere
in the United States, is held by J. B. Johnson,
who has been projectionist at the Elk Theatre
here for 38 years. His attractive wife
has sold tickets at the theatre for 21 years.
Johnson said his job started in 1910 when
the house was called the Pastime, then owned
and operated by J. C. Couch. Equipment was
not high-intensity to be sure, but it was
Thomas A. Edison's best with the famous
carbide lamp of that day. Johnson well remembers
that Couch was a good friend of
Ned E. Depinet when the latter started selling
Universal films on Commerce street in
Dallas for the late Oscar S. Oldknow. He
recalls his first boss later made a trip to New
York with the then promising young film
man who today is vice-president of RKO.
TO P. G. ROCKETT IN 1920
P. G. Rockett bought the Pastime in 1920
and changed its name to the Elk. This ownership
continued for 18 years, the last part
of which was under management of Ernest
Rockett, a son. Johnson was still there, although
he had long since switched to Powers
machines with "hayburners" and later the
incandescent lamp. Rockett sold the theatre
to S. R. Green and L. P. Price in 1938. Sidney
Hale, a German war refugee, bought it
soon after World War II ended. Ted Waggoner
bought the house in 1947 and Bud
Waldron acquired it early this year. He sold
to present owner, W. W. Spurlock, in July.
After having worked for seven owners of
the theatre in 38 years, Johnson is still there
running the machines, and he is justly proud
of his record of usefulness. He has had no
substitutes and no vacations in that long
period. He was sick four nights but the manager
came to the rescue then. Only once did
the theatre have to refund admissions, and it
was not a fault of the operator but because
of a storm.
IN FIRST WORLD WAR
Johnson went overseas in 1917 to help win
the first world war. He was an infantryman.
Because he knew about pictures, they let
him
set up a Delco unit in an old ambulance and
give a show whenever a print was available.
He went back to Italy. Tex., after the war and
took up in the both where he left off. He
rose to the top in American Legion affairs,
wore medals and an overseas cap to
state conventions and on parade days in
Dallas. He was finance officer several years,
and now is post historian.
The only other time Johnson was away
from the Elk Theatre was when C. R. "Uncle
Mack" Henry opened the Texas Theatre in
Dallas 15 years ago. He operated machines
there for a very brief time and then went
back to Italy to stay. Seasoned equipment
men in Dallas say they do not know of any
instance when Johnson had trouble with his
projectors or his sound. His booth has been
kept in tip-top condition all the time and he
ordered very few parts because he took care
of them, they said.
Miss Louise Hearn, a local girl, was selling
tickets at the Elk in 1927. Three years later
she and the projectionist were married. Mrs.
Johnson boasts of a fine service record, too,
been continuously on the job for 21
years except when taking care of an infant
J. B. Johnson and wife. The photo was
taken during a recent visit on Dallas
Filmrow. Mrs. Johnson closed her eyes
when the flash bulb exploded.
daughter and son, LaRue and J. B. jr., now
handsome high school juniors.
Although many in the industry fill more
lofty niches than the Johnsons, none have
done their jobs better or are happier. The
family of four is good looking, and wears nice
clothes and smiles. They have a good car
and take the theatre owner to Dallas often.
Loveliest Mother Given
Check on Chicago Stage
Culminating a three-week campaign on a
"Loveliest Mother" contest in behalf of "I
Remember Mama," the first-prize winner was
awarded a check for $500 on the stage of the
RKO Palace in Chicago. Irene Rich, herself
a lovely mother, made the award, which
marked the occasion of the picture's opening.
The contest, under the direction of Lou
Mayer, publicist for RKO Theatres in that
city, was staged with the cooperation of the
Chicago Daily News, with over 6,000 Lovely
Mothers entered. The newspaper ran front
page ad women's page breaks daily, with
profuse layouts of the contestants' photos as
the contest progressed.
Notable radio assistance was obtained
through the cooperation of station WIND,
which broadcast eight one-minute annoimcements
daily for two weeks before opening.
Forest Fires Feared
DALLAS—Forest fires sweeping east Texas
during the prevalent dry weather that might
make a new drouth record, so far have rot
hurt boxoffice revenues, but unless some of
the blazes are curbed this is feared. Last year
when the big pine trees burned around Conroe,
north of Houston, Jefferson Amusement
Co. theatres turned in some mighty bad red
ink reports.
Veteran Actor in 'City'
Warn rs has borrowed Harry Seymour,
veteran film and stage actor, from 20th-Fox
for the "Somewhere in the City" cast.
HOUSTON — R. Z. Gla.ss. owner of the
Stude and State theatres, has added another
operation to the list with the purchase of
in the closed Plaza from L. C.
li.ixley and a long lease on the building. Baxley
built the house ten years ago and profitably
operated it until recently. He said
nearby drive-ins and other new theatres had
encircled him until he could no longer make
money. Glass will operate the Plaza under
the same name.
Disk Jockey Aids Contest
For 'Ram' in Bridgeport
Harry Rose, manager of the Majestic in
Bridgeport. Conn., tied up with WNAB for a
radio contest on its di.sk jockey program to
promote "The Sign of the Ram." The contest
ran for a week in advance, and listeners
were asked to .send in their name, address,
birthday and favorite song. It was sort of an
experiment to determine whether persons of
the same birthday or astrological sign have
the same musical preferences. Several of
these were selected for discussion on the program.
All the letters were placed in a container
from which five names were drawn
daily, each of whom received a pair of guest
tickets.
Missing Letter Contest
Helps 'Woman' in Lobby
In advance of "Letter From an Unknown
Woman," Arnold Gates, manager of the Stillman
in Cleveland, used a front lobby contest
called Take a Letter, devised from the
picture title. A 40x60 announced that there
are 12 different letters in the title, not counting
duplications, one of which had been designated
as the Unknown Letter. Those selecting
the correct letter, if among the first 50,
were offered a pass. This simple device
proved surprisingly popular, attracting several
hundred entries over a two-day period.
A total of 26 correct guessers received passes.
Pat O'Brien in Chicago
To Debut 'Father Dunne'
The personal appearance of Pat O'Brien at
the RKO Grand Theatre in Chicago on
opening night of "Fighting Father Dunne"
was arranged by publicist Lou Mayer. The
star made the trip from Hollj-wood by invitation
of the Catholic Youth Organization
benefit show which coincided with the film's
opening. A capacity crowd was on hand and
the event received full radio and newspaper
coverage.
Animated Lobby Display
Sells Fight Pictures
Wesley Allen jr.. manager of the Ritz in
Brewton. Ala., used the revenge angle to exploit
the recent showing of the return bout
between heavyweight champion Joe Louis and
Joe Walcott. Allen got his operator Tom
Paggott and doorman James Thompson to
assist in the construction of a display board
which featured large figures of the two fighters
hooked up to a mechanism which kept
the bodies swaying as if in actual motion.
:
28, 1948
97

tf
NY TIME is a GOOD TIME
to read and use the busy
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98 BOXOFFICE :: August 28, 194J

'
I
, TORONTO—An
I
I
during
I that
1
FPC Into Airer Field
With 3 Skyway Unils
TORONTO—Famous Players Canadian has
entered the operation of open-air theatres
with the purchase of a 90 per cent interest
in Skyway Drive-In Theatres, Ltd., previously
controlled by A. E. Silverwood, head of a
prominent dairy company at London, Ont.
Three Skyways ozoners are involved. They
are located at Stoney Creek, near Hamilton;
at Wind.sor and at London. The unit at
Stoney Creek was the first to be constructed
in Canada and was opened by a group of
businessmen including H. B. Housser, stock
broker; Jack K. Cooke, radio station owner;
Roy Thomson, new-spaper publisher; T. R.
Harrison and Gordon K. Masters, a lawyer,
of Toronto, and H. W. Long of New York
all
and R. H. Manley of Ohio. Tlie Skyway company
was organized in 1946 and came under
the direction of Silverwood last September.
A previous rumor had it that Famous
Players had taken over two drive-ins at Toronto,
owned and operated by Herb Ochs of
the Triangle Drive-In Corp. of Cleveland,
but Ochs continues to operate these theatres.
The three Skyways, which FPC did purchase,
are in western Ontario.
Now that Famous Players has financially
"recognized" the drive-in in Canada it would
not be surprising if Odeon or some other
theatre chain also became interested in tho
ozoner. Canadian Odeon already has taken
an active part in the development of still
another kind of theatre for smaller population
centers, the quonset, the first of which
was opened at Brampton, Ont., last April.
Lloyd M. Taylor will continue as general
manager of the Skyways Drive-ins and thus
return to the Famous Players fold. He formerly
was manager of the Granada in Hamilton.
The Granada is being transferred by
Famous Players to its associate, 20th Century
Theatres of Toronto, headed by N. A.
Taylor.
FPC Plans Eight Houses
Before End of the Year
interim report of Famous
Players Canadian Corp. on circuit operations
the first seven months of 1948 shows
profits are higher than for the comparable
period in 1947, despite increased costs.
According to President J. J. Fitzgibbons, the
company's profits in August have been maintained
and are in excess of those for the same
month last year.
Famous Players has opened six theatres
this year and eight more are expected to be
in commission before the end of 1948, either
by the parent company or its affiliates. The
eight theatres now under way are located at
Peterborough and Port Arthur in Ontario,
at Halifax and St. John in the maritime
provinces and at Winnipeg in the Canadian
west, as well as three at Toronto.
Ottawa Center Contest
Draws 28,000 Replies
OTTAWA—Manager Gordon Beavis of the
Centre staged a highly successful "October
Man" contest in a tieup with radio station
CFRA and 18 local merchants who donated
valuable prizes with an aggregate worth $1,-
600. The stunt asked the public to gue.ss the
identity of a local resident through clues in
radio broadcasts. There were no less than
28,000 replies and the winner proved to be
Douglas H. Skinner, a recently married member
of the RCAF.
The unknown man was C. E. Pickering,
OTTAWA industrialist who is prominent in
the annual Community Chest drive.
Managers and Operators
Are Visitors in Calgary
CALGARY—On a transcontinental trip visiting
branches in key cities, Haskell Masters,
Warner Bros, geiieral manager, conferred
with Morris Saifer here on fall sales policies.
Harvey Harnick, formerly the Columbia
manager here, also was a visitor.
Among those on buying trips were Don
Parnell, Blairmore; Bill Cole, Michel, and
Russ Robson, Vulcan, the latter making his
first visit on Filmi-ow in many months.
Canadian Thanksgiving
Designated October 11
OTTAWA—October 11, has been designated
as Thanksgiving day in Canada this year but
there yet has been no proclamation to set
aside the day as a legal holiday. The official
order, when issued, enables theatre managers
in a number of cities and town, with the exception
of Toronto, to arrange preholiday
midnight shows imder local bylaws. Thanksgiving
day is generally a good show date.
Asks Traffic Solution
TORONTO—The municipal council of suburban
North York threatened at its last
meeting to cancel the theatre licenses of the
Northeast and Northwest drive-ins unless a
solution is made to traffic congestion on the
Lansing and Malton highways. Many motorists
are driving out from Toronto to attend
evening performances and a highway problem
has been created, it was stated by councilors.
Maritime Exhibitors
Ask Probe of Circuits
ST. JOHN— Independent theatre owners In
the maritime provinces are asking for an Investigation
of theatre circuits, declaring that
with the opening of new houses by the
Famous Players and Odeon chains, run ratings
and clearances which have required many
years to attain will be lost.
A nece.ssary preliminary to court action
is investigation by the Justice department,
and the independent operators have made
application at Ottawa for thorough inquiry
into the situation.
The independent operators maintain thai
the opening of new theatres will mean transfer
of rights for the new houses from those
which have been in operation many years.
New houses are to be opened by Famous
Players in St. John and Halifax, and by
Odeon in St. John, Halifax, Sydney, Charlottetown
and Amherst. Famous Players also
is planning to build theatre at Moncton.
Glace Bay, Sydney, New Waterford and
Halifax.
The Independent operators contend that
the chains did little building before the current
expansion program, being content to
buy existing buildings and remodel them,
without any change in ratings. With the
opening of new houses, however, the independents
allege that busine.sses they have
built through the years will be torn down by
the granting of run ratings by the new
theatres.
Perambulator Parking
Provided for Patrons
OTTAWA—In its postwar reconstruction,
the Camp Borden military training center
has been given a plushy finish by the Department
of National Defense. To take care
of the entertainment for the permanent force
soldiers and some 500 wives and families, two
motion picture theatres have been built, plus
indoor and outdoor swimming pools.
The two camp theatres have got something
else that regular houses haven't thought of
yet. That is an inside parking space to accommodate
baby carriages, complete with
babies, which the mamas can wheel to their
seats to watch both infants and show.
Royal Alexandra Opera Festival
TORONTO—For the last week of August
before turning to stage companies, the Royal
Alexandra presented its delayed opera film
festival with four changes of program topped
by Italian features with Engli-sh subtitles.
"Pagliacci" was on the screen Monday and
Tuesday; "Before Him All Rome Ti-embled"
on Wednesday; "Mama" for the next two days
and "The Barber of Seville" on Saturday
only.
BOXOFFICE : : August 28, 1948
WINNIPEG BRIGHTENER—The remodeled front of the Gaiety Theatre in Winnipeg
has ad.ded considerable brightness to the downtown night scene. Its marquee,
the longest in the city, contains 1,000 electric lights.
K 99

. . . From
. . The
. . . White-haired
. . The
: August
'.
'I m
ST.
JOHN
/^aUed by plane to Yarmouth to participate
in the maritime premiere of "The Fuller
Brush Man," Alfred C. Fuller, board chairman
and founder of the Fuller Brush Co.,
who is a native of Nova Scotia's Annapolis
Valley, bought a residential property in Yarmouth.
Fuller already owns his summer home
at Yarmouth and thi'ee farms in the valley
Anchorage, Alaska, came a request
for a copy of a page ad on the film at
the Community. It was from a Fuller brush
man who hadn't had a chance to see the film
but wanted to see the ad.
Michael J. Jones, manager of General
Films here, has added the weekly edition of
the Movietone News to the lineup at a 16mm
sound rental library. General Films handles
the 35 as well as the 16mm and caters to
theatres and amateurs . . . Indications are
for cheaper film rentals and equipment pui'-
chasing with the formal acceptance of Newfoundland
into the Dominion. The Newfoundland
duties will be eliminated but it
is hardly likely that the area will become
the fourth maritime province before late winter
or spring. The assumption of provincial
status will also cut considerable red tape
for the local exchanges.
Among the tuna anglers at Wedgeport,
N. S., recently were Hume Cronyn, film actor
from Hollywood: Eddie MacHugh, gospel
singer, and Tony Hulman of Miami, operator
of Hialeah race track . Community,
Yarmouth, tied up with one of the two local
papers on a "community'' page of advertising
and calling for distribution of eight
double passes weekly to persons whose names
are printed.
Jock Carson of Boston, a veteran bagpiper
who was chronicled by news services as having
collapsed and died at St. Ann's, N. S.,
while piping, arises to claim the report has
been grossly exaggerated. He did the collapsing
but recovered in several hours. He
objected to being reported as 72, instead of
62.
For "Congorilla" the Mayfair used a youth
in gorilla garb on the streets for three days
in advance. The imitation gorilla was on a
leash. The first "gorilla" tossed in the sponge
when bitten by a dog, and a substitute was
necessary ... By way of variation from being
limited to the Capitol projection booth, Yarmouth,
George Richardson, a veteran of projection
and sound, gets himself confined to
a fistic ring. He is the chief referee of Yarmouth
for fist flinging. 'When the bouts are
for charity, Richardson donates his services.
The demand for candy and popcorn at
theatre stands continues good. Some of the
theatres have refrained from adding popcorn
and are concentrating on candy. Others
have installed automatic machines or are
-selling packaged popcorn with the candy.
The original nickel package continues at 8
cents.
'Daughters' Strong in Edmonton
CALGARY—The Metro sales office here
reports that the MGM comedy, "Three Daring
Daughters," did so well on opening week
at Edmonton it was moved over to the Empress
from the Capitol for a continued run.
HENREID VISITS MONTREAL—Paul
Henreid, who will star in two features to
be produced by Canadian International
Screen Productions, Ltd., discusses production
plans at the Renaissance studios
at Montreal. Left to right, Norman Holland,
Canadian industrialist; Joseph
Than, executive producer of CISP, Henreid
and J. A. DeSeve. president and
managing director of Renaissance Films.
Toronto Blackout Rules
Outlined by Commission
TORONTO—"Without giving the prospective
date for the application of blackout regulations
to conserve power during the fall and
winter, the Ontario Hydroelectric commission
has outlined the restrictions which will be in
force.
Outdoor electric signs and decorative lighting
have been banned for the period expected
to start in September, for practically all of
Ontario. A ban also has been placed on
electric heaters.
Permission will be granted for the illumination
of show windows between 4:30 an 9 p .m.
each day to the extent of 20 watts per foot of
width. For example, 200 watts can be used for
a ten foot window between the prescribed
hours. Clarification is being asked as to
whether a display frame on the wall of a
theatre front or lobby will be classed as a
show window.
Lights sufficient for the safety of the public
can also be used at a theatre entrance and
over the exits.
First Film Program Held
In Halifax Was in 1901
HALIFAX, N. S.—According to Eddie Harrington,
for the past 27 years on the staff
of the Family, the first film program was
presented here in 1901 at the exhibition
grounds. In 1904 there was a two-day roadshowing
of films at the Academy of Music,
predecessor to the present FPC Capitol.
On May 2, 1907, the Nickel was opened
as the first Halifax permanent film house
by the late Narcisse Gastonguay. The first
show was a hand-colored film, "The Rajah's
Casket." The Nickel later became the Imperial
and still later, the Family. Originally,
the building was owned by St. Mary's Catholic
cathedral, seat of the Halifax archdiocese.
The first theatre chain in the maritimes
was the Bennett lineup of Nova Scotia.
Harrington acted in the film shorts produced
and shot in Halifax, and has been
working in local theatres over 32 years
steadily.
TORONTO
\I7in Barron, promotion manager for Canadian
Paramount, was one of the judges
in the national beauty pageant at Hamilton.
The choice for Miss Canada of 1948 was Jean
Ferguson of Halifax. In addition to winning
a flock of valuable prizes. Miss Ferguson,
who succeeds Margaret Marshall, the Toronto
theatre cashier, for the title, will parade
in the all-American pageant at Atlantic
City as Canada's queen.
Claude A. Hunter, manager of the Odeon
at Petersborough, figuratively broke into a
window of the Canadian department store
for a tieup on "Mom and Dad." This is a
feat for Hunter because the large local store
seldom loans a window ... A mere male,
Phillip Marks, was relief manager at the International
Cinema during the vacation of
Mrs. Evelyn Proctor. The theatre is otherwise
a women's realm because the proprietor
is Mrs. Yvonne Taylor and the publicity
"man" is Mrs. Beatrice Fischer.
Manager Aubrey Lent of the Toronto Belsize
is using the "lifts" on the front of the
steps leading from the rotunda for signs to
advertise coming attractions. He also has
silver cutout letters along the front edge of
the stage to announce the next bill . . . The
Fairlawn in north Toronto is being complimented
for the courteous manner of the uniformed
attendant at the theatre's parking lot
in helping lady patrons park their cars.
The Vogue in Toronto's east end was one
of a number of places suffering break-ins by
a juvenile gang directed by a modern "Fagin."
The gang finally was traced by police through
an abandoned bicycle and the juveniles are
H. J. Bailey has resigned
facing 14 charges . . .
as Ontario manager of 20th Centuryfacing
Fox Corp. of Canada and has been succeeded
by Peter Myers, former Toronto manager
of Eagle Lion Films of Canada. Myers was
with the RCAF for four years.
Following a thiee-day engagement at the
new Willow, "Mom and Dad" had a similar
run at the Mount Dennis in the Toronto
district with segregated audiences. Both theatres
are units of Allen's Premier Theatres
Lily Whalen, an institution
in the local theatre field, started her
50th year in show business. She is the
checkroom attendant at Shea's and she got
her first job with the late Jerry Shea at
his original vaudeville theatre here.
Hoagy Carmichael has been booked for a
program October 7 at the Coliseum with his
"Stardust Revue" . new 20th Century
Theatres "intimate theatre, under construction
at Bloor and Younge streets, will have
700 seats on two floors and will cater to class
patronage.
Manager Tom Daley of the Imperial is
drumming up entries for the fifth annual
Canadian motion picture golf championship
of which he is tournament manager. The
event will take place September 1 at the
Rouge Hills Golf and Country club. A. J.
Laurie has assembled many big prizes . .
Joe Marks of Canadian Selznick Releasing.
Organization has appointed Maurice Dia-,
mond as salesman at Winnipeg. Cecil Black
is supervising all western territory fromi
Winnipeg to Vancouver.
-
100 BOXOFFICE :
28, 194

. . Renne
. . Mesho
. . Jack
'Millie' in 12th Week
For Toronto Record
TORONTO — "The Mating of Millie" continued
for a 12th week at the independent
BUtmore, opened earlier this year in central
Toronto, and the engagement looms as an alltime
record. "Easter Parade" was on at
Loew's for a third week while "A Foreign Affair"
was good for a hold at the Tivoli and
Eglington and "Melody Time" remained over
at Shea's.
(Average is 100)
Billmore—The Mating of Millie (Col), 12lli wk 8i
Danlorth and Fairlown—Wallflower rWB) 9b
Eglinlon and Tivoli—A Foreign Affair (Para),
2nd wk 95
Imperial—The Walls of Jericho (ZOth-Fox) 105
Loew's—Easier Parade (MGM), 3rd wk 95
Norlown and Victoria—Mickey (Int'l) 90
Sheas—Melody Time (RKO), 2nd wk 100
Uptown—Mr. Peabody and the Mermaid (U-I) 95
First Run Grosses Climb
As Rain Cools Vancouver
VANCOUVER—Rain and cool weather sent
grosses at the first run houses here spiraling
upward and cut down the exodus of citizens
to resorts. Strong product drew plenty of
trade to the boxoffices. Among the top
grossers were "Duel in the Sun" at the Strand,
"The Best Years of Our Lives" in a second
rotmd at the Vogue, and "The Fuller Brush
Man," which stays at the Orpheum for another
week.
Capitol Romance on the High I
Cinema Speed to Spare (Para)
(WB)..
Big e
Clock (Para)
Orpheum—The Fuller Brush Mo Man
Guy
(Col)
(FC),
Excellent
Paradise—Drums (FC;
Plaza—The Black Arr. (Col), 2nd wk Average
Strand—Duel in the £
L (SRO) Very good
Vogue The Best Yeo of Our (RKO),
Lives
2nd wk
'Duel' Tops Calgary Trade
As Grosses Remain Steady
CALGARY—Grosses at the first run houses
were steady despite competition from night
baseball and other sports, and nearby summer
resorts. "Duel in the Sun," showing at
the palace at regular prices, was the top attraction.
"Frieda," at the Grand, also was
outstanding.
Capitol—Hazard (Para), split with April
Showers (WB) Fair
Grand—Frieda (EL) Very good
Palace—Duel in the Sun (SRO) Very good
Trans-Canada Films Sold;
Big Expansion Program
VANCOUVER—Don Coltman and Wally
Hamilton, well known in Dominion film circles,
have purchased a controlling interest in
Trans-Canada Films, Ltd., and have announced
plans for a substantial program of
expansion.
Offices of the company have been moved
to the location which also houses Steffens-
Colmer Studios, another company which is
under the management of Coltman.
Trans-Canada will produce advertising,
education, training and feature films and will
cooperate with Canadian, British and U.S.
producers. Coltman is president and general
manager of the group and Hamilton is vicepresident
in charge of production. Lou Perry,
former owner of Trans-Canada, will stay in
film business making independent films.
Jane Frazee With Douglas
Taking the femme spot opposite Warren
Douglas Jane Frazee will appear in Monogram's
"Incident."
MONTREAL
^he last flutter of holiday bound Fllmrow
.staffers included the departure of Belle
Corber, office manager for MGM for St. John,
New Carmen Mercier, secretary
Brunswick . . .
to Bob Johnson, Eagle Lion manager,
left for California for a month. He will stop
Sam Jacobs, Montreal
off at Vancouver . . .
manager for Monogram, spent two weeks
visiting his mother in Cleveland ... I. Phillip,
secretary to Gordon Dann, supervisor
of General Theatres of Quebec, spent a vacation
on Prince Edward Island, and Wilfrid
Dupjlessis. revisor at Empire-Universal,
also took two weeks off.
Oscar Hanson, president of Hanson 16mm,
was here from Toronto to attend a cocktail
party given by Renaissance Films in honor
of actor Paul Henreid . . . Harry Ferguson,
sales manager for Gaumont-Kalee of Canada,
visited . . . Back from vacations were
H. Cass, manager for MGM, who spent two
weeks at Old Orchard, Me.: Bob Johnson.
Eagle Lion representative, who visited in
Detroit; H. B. Miller, MGM salesman, in the
Laurentians; Jason Cohen, office manager
for Empire-Universal, who divided his time
between New York and old Orchard; Bram
Cohen, E-U booker, who toured eastern U.S.,
visiting Boston. Rhode Island, Old Orchard
Beach, and Atlantic City, and J, Ivan Mercure,
head of the shipping department at
E-U, who spent two weeks in Chateauguay.
. . . Aida Tallerman,
Francoise Michaud of the sales department
of Hanson 16mm, spent a fortnight at Lac
Guidon in the Laurentians . Shier,
E-U stenographer, spent two weeks at
Schroon Lake, N. Y.
also stenographer at E-U, spent two weeks
in New York City, and Regina Paquette, revisor
at the same office, spent a week in Ste.
Adele.
. . . Rejeanne
. . . Mrs.
L. Fillioux. assistant manager for Sovereign
Films, returned from Jasper
Canuel, revisor for Sovereign Films, spent two
weeks with friends at Laprairie
Juliette Lachapelle. revisor for MGM, cruised
Lake Champlain with her husband on their
own yacht. Starting at Riviere des Prairies,
they stopped a day at Villa Champlain before
returning.
Vacations ha,ve depleted temporarily staffs
along Filmrow. although many are returning
bronzed and fit from the mountains, the
lakes or the seashore. On holiday or just returning
were Eileen Chalifour. bookers secretary
at RKO, who was at Lac Echo; Kay
Sheehy, secretary to Grattan Kiely, manager
for Warner Bros., on a trip to Boston; Mrs.
E. Wenham, cashier at Warners, at her summer
home in Lachute: James F. Pearson,
salesman for 20th-Fox, visiting the States;
Simone Coreau. 20th-Fox accountant; Mel
Johnston, director of advertising at United
Amusement Corp., at his home at Laval-surle-Lac;
William Lester, managing director for
United Amusements, and H. Giles of the same
organization, at Grey Rocks. St. Jovite: Kay
McQuillan, United Amusement stenographer,
at Hampton Beach; George Destounis, booker
at United Amusements, at Old Orchard
Beach; Shirley Toft, cashier at Paramount,
at North Hatley; Suzane Rouleau, revisor for
United Artists; Ruby Lemire, secretary to
W. Elman, Montreal manager for Columbia;
spending two weeks in Saskatchewan,
and Peter Lambert, Alliance Films salesman,
at Niagara Palls with his family.
Returned from holiday were Marie de
TremioUes. former secretary to Murray Devaney,
manager for RKO, who spent two
months visiting relatives in France: "Johnny"
Bastien, RKO booker, two w'eeks in New York
and Atlantic City; Mrs. R. DowTiing, stenographer
at Warners at Ocean Park, Me.;
Mrs. Betty Burk, stenographer at Warners,
at North Hatley; Olive Snyder, secretary, and
Nora Tinhof, stenographer at United Amusements,
in Virginia, New York and Washington,
and "Bill" Young, Paramount booker,
who spent two weeks in Connecticut.
Sympathy to Max Vosberg, MGM booker,
and his brother Herman, booker for International
Film Distributors, Ltd., on the death
of their mother . Roher, head of
Peerless Film, conferred with the local branch
manager, Arthur Larente . . . Leo Choquette
of the Choquette circuit leased Bey's cinema
in Thetford Mines for a period of ten years
. . . Edgar Hamel, manager of Foto-Nite,
opened a Poto-Nite at the Laurier, Victoriaville.
WINNIPEG
publication by BOXOFFICE of an item by
Leo F. Wolcott of Eldora. Iowa, suggesting
a back-to-school free show for youngsters,
prompts P. J. Lowe, operator of the Cartwright
Community in Cartwright, Man., to
point out that he has been doing this for
some time. Lowe states that in addition to
the regular annual summer show, the Cartwright
house always stages a free Christmas
show at which the local branch of the Canadian
Legion gives each child a Christmas
parcel as they leave the house. "Needless to
say, the young people get a real bang out
of this." comments Lowe.
Anticipating a banner stage season here
this fall and winter, the national company
of "Oklahoma!" is playing a week's engagement
at the civic auditorium. The local appearance
is sponsored by Celebrity Concert
series, which is also handling the Theatre
Guild's show thi-oughout the west. A S4.40
top for evening performances apparently is
not discouraging ticket sales.
Holdovers at the downtown first rims indicate
that business is good in spite of the
usual exodus from the city as the result of
the holiday season. At the Gaiety, Frank
Willis has taken in its fourth week "Green
Grass of Wyoming,'' inaugurating that house's
new first run policy.
Bill Novak is playing "Three Daring Daughters"
for a second week and Tom Pacey has
held "All My Sons" for another week at his
Odeon .
Triller has introduced a
new policy of changing bills twice weekly.
At the Lyceum, Harry Gray has come up
with a double bill of two oldtimers which
made a lot of noise in their day. The pictures
are "Grapes of Wrath" and "Tobacco
Road."
Hayden Portrays Heavy
For the first time in his screen career Sterling
Hayden will portray a hea\^' in Pine-
Thomas' "El Paso," to be produced for Paramount.
BOXOFFICE : : August 28, 1948 101

. , The
. , Sandy
. .
'
VANCOUVER
f^armen Gentile, manager of the Odeon,
North Vancouver, won fh'st place in the
exploitation contest sponsored jointly by Eagle
Lion Films, Ltd, and Odeon Theatre, Ltd,
For his campaign on "A Place of One's Own,"
Gentile won an air trip to Toronto and a
stay as guest of the two companies at the
Royal York hotel , , , Harry Thornton, Eagle
Lion shipper, resigned to move to Winnipeg,
His successor is Bill Howell, who recently returned
from England where he was with the
J, Arthur Rank studios.
The Odeon Carelton in Toronto, nearing
completion, will open September 9 , , Patrons
.
at the Orpheum witnessed the finals in the
Miss Pacific National Exhibition beauty contest
. , . Joe Dalman, shipper at Columbia,
resigned to enter the lumber business upcoast
from Vancouver , Arenovsky
is the new shipper at United Artists, He
succeeds Charles Backus, who is now a booker
at Empire-Universal,
Dan Sutherland, Vancouver theatre operator,
left for a visit to his old home town.
Glasgow, Scotland, after an absence of 25
years . . , Rose Innacone. secretary at Warner
Bros., was married to Doug Isman, booker at
International Distributors , , . Rhoda Bradley
of the Orpheum was married to Walter
Hellieson . engagement of Gladys
Holthansen to Fred Robson of the Gaumont-
Kalee staff was announced.
Visitors in Vancouver included Haskell
Masters. Warner Bros. Canadian head: Harvey
Harlick, Columbia sales manager: Robert
Steele, circuit operator in northern British
Columbia: Fred Wilcox, MGM director: Eric
Williams, Warner Bros, executive from Hollywood,
and Dick Letts, manager of the Strand
Theatre, Trail.
Gabby Hayes, Hollyw^ood western film star,
was in Vancouver en route to Kamloops. B. C.
. . . James FitzPitrick, producer of travel
films for MGM, was a visitor. He will produce
several shorts in British Columbia .
The wife of Arthur Corriveau, projectionist
at the Vogue, died. She was 57 years old.
Vacationists included Gordon Brown, General
Theatre Supply; Fred Stone, Soverign
Films: Delia Garland, RKO: Vi Bedford.
MGM: Tom Winchester and Peggy Menzies,
Dominion: Marge Brewer, Vogue: Mary Ruddick,
Plaza, and Marve Proudlock, Warner
Bros.
Canadian Labor Board
Into Wage-Hour Dispute
VANCOUVER—The provmcial labor relations
board has announced that a conciliation
board will be set up in an effort to settle a
wage-hour dispute between the Film Exchange
Employes Union Local F-71, lATSE,
and nine distributors in Vancouver.
Thirty-three front office employes are involved
in the dispute and which requests a
minimum pay of $70 a week and better working
conditions. Employers are Columbia Pictures
of Canada, Empire Universal Films,
International Film Distributors. Metro-Goldwyn-Mayer
of Canada: RKO Distributing
Corp. of Canada, 20th Century-Fox, United
Artists: Warner Bros. Distributing Corp., and
Eagle Lion Films of Canada, British and
Monogram distributors.
Expect 3 Million Gross
On Canadian Sex Film
TORONTO—An estimated aggregate gross
of $3,000,000. much of it in United States dollars,
has been predicted for a Canadian-made
feature which was produced in ten days at a
cost of $80,000. The film is "Sins of the Fathers,"
made by Canadian Film Pi'oductions,
which has just concluded a four-week premiere
at the Royal Alexandra here. The picture
has a social hygiene theme and the
screening is accompanied by a lecturer.
World rights for the film were secured by
Paul Maynard, president of Maynard Film
Distributing Co., and it has been announced
that distribution rights for Europe, outside
of the United Kingdom, already have been
sold for $300,000.
"Sins of the Fathers," was developed from
an idea by Larry Cromein, formerly of the
Canadian air force who had a part in the
making of "Bush Pilot," a Canadian-made B
feature which is running in smaller theatres
as the second picture on double bills.
Cromein was joined by Austin Willis of Toronto
who was one of the actors in "Bush
Pilot." Phil Rosen, independent Hollywood
director, took charge of the studio work while
Maynard injected some boxoffice angles from
the viewpoint of a former exhibitor.
The female lead is Joy Lafleur v/ho had a
role in Canada's 1947 feature, "Whispering
City," in which Austin Willis also appeared.
Practically all of the picture was made in
Montreal but some retakes and other work
were done at the Toronto studio of Audio
Films. Endorsements were secured from Canadian
government officials and medical authorities
while the cost of production was
financed by two Ontario men, Charles Birge
and William Brunt.
Winnipeg Odeon Manager
Wins EL Exploit Award
WINNIPEG—Tom Pacey, manager of the
Odeon, has been notified that he is first
prize winner in a contest sponsored by Eagle
Lion for exploitation of British pictures in
Canada. Pacey's award, a free trip to Toronto,
resulted from his work on "The October
Man." which his house played several
months ago. He will leave for Toronto on
September 7.
Recently, Pacey won a citation from BOX-
OFFICE Showmandiser for his exploitation
campaign on the same picture. His publicity
ideas are being used by Odeon in all
of its houses in the Dominion playing the
picture.
Studio Building Project
Reported at Vancouver
VANCOUVER—It was reported here that
a Canadian syndicate, headed by mining industry
money, planned to build a studio locally
this winter. The unconfirmed report
Indicated supporters of the project were willing
to put up $800,000 as Inducement to
Hollywood producers to give British Columbia
a part in film making. Facilities for
both indoor and outdoor shooting are planned
by the syndicate, the report said.
Joins 'Ballgame' Cast
With Joy Lansing also in a featured part.
Mack "Killer" Grey has joined the cast of
Metro's "Take Me Out to the Ballgame."
OTTAWA
Important appointments have come to Steve
McManus, former manager of the Elgin,
and Leo McGuire, manager of the Somerset,
an independent house following the opening
of the new theatres by Odeon in Fort
William and Port Arthur. The recent manager
of the Odeon at Kingston, McManus
has been transferred to the Fort William
house and will supervise the Port Arthur
Odeon where McGuire will be manager. Mc-
Manus also managed a theatre at Hamilton,
and followed Claude Hunter into the Kingston
Odeon when Hunter took the new house
at Peterborough.
. . . Prints of "The Babe
Douglas Peacock has resigned from the National
Film board where he was director in
charge of theatrical distribution for government
pictures, to go into another line
of business here
Ruth Story" had not been received in Canada
prior to the funeral of the diamond star and
no bookings had been recorded but the word
is that it will play a number of Odeon theatres
commencing about the middle of September.
The Laurier in Hull, owned by Donat
Paquln. has been dressed up with new electric
signs which won't come under the hydroelectric
ban because the theatre is on the
Quebec side of the river. It has been suggested
that if Ottawa managers want to see
illuminated signs they will only need to cross
the Intercity bridge. The Laurier also has
been generally redecorated.
William Hartnett, veteran business agent
of the Ottawa, returned from the 29th biennial
convention of the lATSE at Cleveland.
He was accompanied by Robert Gellatly
of the National Film board staff . . .
The Nelson and the Somerset, owned and
operated by the Berlins, played a pair of
shockers day and date commencing August
23. They were "Tell Your Children" and "City
of Missing Girls." Casey Swedlove at the
Linden also had a couple of startlers in "City
Without Men" and "Prison Without Bars."
Larry Stevens Is Named
Chief 'Hamlet' Publicist
TORONTO—Larry Stevens, formerly publicity
director for United Artists Corp., has
i
(
:
been named executive assistant to Frank H.
Fisher, general manager of Eagle Lion Films
of Canada, in charge of exploitation for
"HamJet" which is scheduled for release in
September.
The Canadian premiere of "Hamlet" is i
scheduled tentatively for the opening of the
Odeon Hyland in north Toronto.
Plans are going ahead for the opening of
the $2,000,000 Odeon showcase at Yonge and
Carlton streets in central Toronto and it Is
expected that the opening feature in the ]
elaborate theatre will be "Oliver Twist."
With Margaret O'Brien
A ten-year-old veteran of English films,
j
Kathryn Beaumont, has been given an important
role with Margaret O'Brien in Metro's!]
"The Secret Garden."
Flvnn to Star in 'Montana'
En-ol Flynn has been set for the starring*]
role in "Montana," which Raoul Walsh will J
direct for Warners.
102
BOXOFHCE :: August 28. 19
L

oSltii
rBOXOFFICE BAROMETER • EXHIBITOR HAS HIS SAY
; FEATURE CHART • REVIEW DIGEST • SHORTS CHART
SHORTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS
Mhe
m in
lb _^^ ___„_______
F,f
'Eteni mat.
I
BOXOFFICE
FIRST RUN REPORTS
Thia chart shows the records made by
pictures in live or more oi the 21 key cities
checked. As new runs are reported, ratings
ore added and overages revised.
Bookinlfuidc
BAROMETER
TOP HIT OFTHEWEEK
Life With Father-
Kansas City ... .180
Computed in terms o{ percentage in
relation to normal grosses. With 100
per cent as "normal," the figures
show the percentage above or below
that mark.
Abbott & Costello Meet Frankenstein (U-I)
100 125 220 115 150 100 200 140 139
An Ideal Husband (20th-Fox) 100 89 95 90 95 100 85 115 100 90 75 96 80 70 140 60 94
Anna Karenina (20th-Pox)
t ;iie » »i
TSE at fc
lyed i p>ii t'
!oMrly p
^jele
lion Pi^i
»nlniMlOll I'f
outer
!*-'''

EXHIBITOR HAS HISiSAY
ABOUT
PICTURES
Just as the Barometer page shows first run reports on current pictures, this
department is devoted for the most part to reports on subsequent runs, made by
exhibitors themselves. A one-star contributor is new, two stars mean the exhibitor
has been writing in for six months or longer, and a three-star contributor
is a regular of one year or more, who receives a token of our appreciation. Ali
exhibitors welcome.
COLUMBIA
Blondie's Reward (Col)—Petiny Singleton,
Arthur Lake, Larry Simms. The Blondie pictures
are almost a sure thing here, and extra
advertising paid off on this one. We had capacity
crowds two nights. Played Fri., Sat.
Weather: Fair.—Mrs. Pat W. Murphy, Queen
Theatre, Holliday, Tex. Oil field worker patronage.
Down to Earth (Col)—Rita Hayworth, Larry
Parks, Marc Piatt. I did average business on
this Technicolor musical with a fantastic plot
but had some complaints and walkouts.
Others called it a screwball show. It would
probably go all right in a larger city. Played
Wed., Thurs. Weather Good.—E. M. Freiburger.
Paramount Theatre, Dewey, Okla. Small
town patronage.
Fuller Brush Man, The (Col)—Red Skelton,
Janet Blair, Don McGuire. This is a good
belly-laff type, different in humor entirely from
"Sitting Pretty" (20th-Fox), but excellent summer
fare. It had a three-week run with us.
Weather: Hot.—Ernie Warren, Elgin Theatre,
*
Ottawa, Ont. General patronage.
Guniighters (Col)—Randolph Scott, Barbara
Britton, Dorothy Hart. There is good Cinecolor
on this one. The scenery is beautiful,
the acting good by all the cast, and Randolph
Scott is very popular here as are Dorothy
Hart and Grant Withers, which made this one
a good family picture for outdoor action fans.
Played Thurs., Fri. Weather: Fair and hot.—
Frank D. Fowler, Princess Theatre, Macksville,
N. C. Rural patronage
*
Return of Monte Cristo, The (Col)—Louis
Hayward, Barbara Britton, George Macready.
The boxoflice receipts on this production were
very low. Played Sun., Mon. Weather: Good.
—E. C. Armold, Chapman Theatre, Chapman,
Kas. Rural patronage. * * *
Sport of Kings (Col)—Paul Campbell, Gloria
Henry, Harry Davenport. This is a good little
program picture. If your people like horseracing
stories (and who doesn't?), play itl
Played Fri., Sat. Weather: Fair.—Arthur E.
Phifield, Park Theatre, South Berwick, Me.
Small town patronage. *
EAGLE LION
Code of the Plains (EL)—Reissue. Buster
Crabbe, Al "Fuzzy" St. John. It is 38 minutes
long, has plenty of comedy from "Fuzzy" St.
John and it is cut from a 60-minute western.
In other words, it is just what you need to
back up a poor feature. Business was good.
Played Tues., Wed. Weather: Good.—Ralph
Raspa, State Theatre, Rivesville, W. Va. Rural
patronage. * « *
Man From Texas (EL)—James Craig, Lynn
Bari, Johnny Johnston. Eagle Lion is coming
to the front with some good product. This
seemed to please my general patronage. This
one will more than fill the bill for your western
aid action fans. Play this one. It is not
just an ordinary western. Business above
average. Saturday only. Weather: Hot and
sultry.—"Art" V. Phillips, Haymond Theatre,
Cromona, Ky. Mining and small town patronage.
*
Man From Texas (EL)—James Craig, Lynn
Bari, Johnny Johnston. Don't let the cast fool
you, for it's not a super-western. The only
thing super about it was the price. Business
was below average and this a western, too!
Played Sun., Mon. Weather: Good.—Ralph
Raspa, State Theatre, Rivesville, W. Va. Rural
Patronage.
South of Pago Pago (EL)—Reissue. Victor
McLaglen, Jon Hall, Frances Farmer. This is a
very good show, even though produced years
ago. Better Sun., Mon. business than on
some shows costing over twice as much.
Good story and good acting. Play it. Weather:
Fair and hot.—Arthur E. Phifield, Park Theatre,
South Berwick, Me. Small town patronage.
* * *
METRO-GOLDWYN-MAYER
Alias a Gentleman (MGM)—Wallace Beery,
Tom Drake, Dorothy Patrick. Wallace Beery
is a favorite here and this picture pleased to
average business. It is a gangster show with
plenty of action, and will please in a small
town. Played Wed., Thurs. Weather: Good.
E. M. Freiburger, Paramount Theatre, Dewey,
Okla. Small town patronage. * * *
Bride Goes Wild, The (MGM)—Van Johnson,
June Allyson, Butch Jenkins. If you haven't
played this one, don't miss it. It's good for
everyone. Those who saw it first came again
the second night. Played Thurs., Fri. Weather:
Fair.—Frank D. Fowler, Princess Theatre,
*
Macksville, N. C. Rural patronage.
i^Cass Timberlone (MGM)—Spencer Tracy
Lana Turner, Zachary Scott. This picture
seemed to please everyone. It's a good story
and is certainly well presented. Played Sun.,
Mon., Tues. Weather: Hot.—Bill Leonard,
Relentless (Col)—Robert Young, Marguerite
Chapman, Willard Parker. Here is a swell
western in Technicolor which pleased all who
came. Play it. Ran it here Sun., Mon. Weather: Leonard Theatre, Cedarville, Kas. Small town
Good.—E. M. Freiburger, Paramount Theatre, and rural patronage. * * *
Dewey, Okla. Small town patronage. * * *
Great Waltz, The (MGM)—Reissue. Luise
Rainer, Fernand Gravet, Miliza Korjus. This
is an excellent picture which played to a full
house and was highly complimented. Played
Wednesday only and we should have played
it two days. Weather; Cloudy and rain.
Another Insists Metro
Has 'Best' Cartoons
Tt IS always quite a thrill when a hitherto-unheard-from
exhibitor feels he
can't sit on the sidelines any longer and
gets into the game, as does M. E. Hammond
of the Shastona Theatre at Mount
Shasta, Calif., this week:
"We have been ardent followers of this
department for a number of years, and
have noticed with much interest the
friendly argument recently between two
contributors as to the 'best' cartoons. All
cartoons are good and are the spice of
any progranj. However, we agree heartily
with A. L. Burke, Venita Theatre, Herculaneus.
Mo., that MGM's are definitely
the 'very best.' We just played "Kitty
Foiled,' a Tom & Jerry cartoon and we
believe that if Ralph Raspa of the State
Theatre in Rivesville, W. Va., would
screen some of these, he would concur.
We have had several all cartoon matinees
and the kid^' reaction tells the story.
In fact, it is hard to beat Metro in anything,
say we."
'Superman' Serial Brings
Folks in Like Boom Days
SUPERMAN (Col)—Special feature
serial. Well, Mr. Exhibitor, if you have
1
a bad day in ysur week, don't put off going
to Columbia Picture Corp. and booking
this "Superman" serial. The night
you run it will make you think of the
good old boom days. I run it every Tuesday.—Johnny
Kime, State Theatre, Roseboro,
N. C. Rural patronage. * * *
E. Rougeau, Club Theatre, Seven Sisters
J
Falls, Man. Small town and rural patronage.
Great Waltz, The (MGM)—Reissue. Luis
Rainer, Fernand Gravel, Miliza Korjus. Thi;
picture does not have general appeal in a
small town — too many extroverts, I guess.
This is a grand picture which really portrays
a great genius whose music is so fundamentally
sound and consistently appealing it
will endure through the ages. The singing
and acting of beautiful Miliza Korjus drew a
of favorable comment and the story and
lot
character actors were superb. Average attendance.
Played Sunday. Weather: Pleasant.—J.
C. Vanhouse, Sun Theatre, Kenes^aw,
Neb. Small town patronage.
Pirate, The (MGM)—Judy Garland, Gene
Kelly, Walter Slezak. I have in the past given
this company good writeups on their pictures,
but I sure can't say anything good about this
one. I don't see why they wasted the film
to make it. It is no good—don't run it. Played
Sun., Mon. Weather: Good and hot.—Johnny
Kime, State Theatre, Roseboro, N. C. Rural
patronage.
Salt Water Tabby (MGM)—Short, color c
toon. Tom and Jerry are outstanding in tb
cartoon field. This is very funny—they alway
get a big hand.—Frank Sabin, Majestic The'
tre. Eureka, Mont. Small town patronage.
Summer Holiday (MGM)—Mickey Rooneyi
Gloria DeHaven, Walter Huston. This is not
too good. We had some walkouts on it and
that will tell you some of the story. Per^
sonally, I think the scene in the tavern was cfe
little too raw for the balance of the picture?;
Involving a high school boy, it was entirelWj
uncalled for and to me, disgusting. Playei;
Wed. through Sat. Weather: Splendid.—Ms
W. Mattecheck, Mack Theatre, McMinnville,
Ore. City and country patronage. ** * '^
Tarzan's Secret Treasure (MGM)—Reissue..'
Johnny Weissmuller, Maureen O'SuUivan, John!
Sheffield. One of the best Tarzan pictured
ever made, with plenty of wild animals ancC,
action. It is a reissue but it did more busirJ
ness than many of the new pictures, including
"Tarzan and the Mermaids." Business was
above average. Played Fri., Sat. Weather;
Good.—E. M. Freiburger, Paramount Theatre,
Dewey, Okla. Small town patronage. * * *
Under Cover Maisie (MGM)—Ann Sothern*
Barry Nelson, Mark Daniels. This is good but
is not the best Maisie picture we have shown.
Comments were only fair.—Fred L. Murray,
Strand Theatre, Spiritwood, Sask. Small town
**
and rural patronage.
MONOGRAM
Rocky (Mono)—Roddy McDowall, Edgd
Barrier, Nita Hunter. This is the same stor;
of a boy and a dog that has been run unde
different titles for years and will be run
long as there are motion pictures—and wij
continue to attract slightly better than ave
age business, for the prevailing economS
conditions. Played Fri., Sat. Weather: Hol.-^
Rahl and Hanson, California Theatre, Kerma
Calif. Small town and rural patronage. * ''
Sensation Hunters (Mono)—Robert Lowaf
Doris Merrick, Eddie Quillan. Here is a sord
story that goes no place and only wastd
BOXOFFICE BookinGuide :: August 28, 1#]
!:p
*i

an
IsSji
a lot of film and ihe time of the few who
don't walk out. Doubled it with "Fall Guy"
and don't know why the townfolk didn't run
jne out of town. Two more perfect examples
of the kind of pictures people don't wont, and
I have to book them on the same program!
Played Sun., Mon. Weather: Hot.^R. C.
Walker, Vintah Theatre, Fruita, Colo. Rural
patronage.
PARAMOUNT
Albuquerque (Para)—Randolph Scott, Barbara
Britton, George "Gabby" Hayes. The
color added to this picture, as it always does
outdoor features. was well liked but not
to It
outstanding in any way— just good entertainment
of its class. Played Thurs. through Sat.
Weather: Lovely.—M. W. Mattecheck, Mack
Theatre, McMinnville, Ore. City and country
patronage. * * *
Desert Fury (Para)—John Hodiak, Lizabeth
Scott, Burt Lancaster. This is a good-enough
action picture, with Technicolor to help, but
the hot weather licked us. No business for
the past month—and another hot month coming
upl Played Sun., Mon. Weather: Dry and
hot.—Arthur E. Phifield, Park Theatre, South
Berwick, Me. Small town patronage.
My Favorite Brunette (Para)—Bob Hope,
Dorothy Lamour, Peter Lorre. This oldie with
Hope and Lamour drew better than average
business on Sat., Sun., Mon. Weather: Hot.
O. A. Fosse, Community Theatre, Ridgeway,
Iowa. Small town and rural patronage. * * *
Saigon (Para)—Alan Ladd, Veronica Lake,
Donald Dick. This is the poorest Alan Ladd
I ever ran. Paramount seems to want to ruin
his boxoffice, as his last several pictures have
been poorer and poorer. Let's give him and
us exhibitors a break with a good picture.
Para. Played Sun., Mon. Weather: Good.
C. W. Ritenour, Milford Theatre, Milford, 111.
Rural patronage. * * *
'Sainted' Sisters, The (Para)—Veronica
Lake, Joan Caulfield, Barry Fitzgerald. This
is quite amusing and everyone seemed to
enjoy Barry Fitzgerald's antics. The parts
given Veronica Lake and Joan Caulfield were
hardly suited for them. Above average attendance.
Played Wednesday. Weather:
Clear and warm.—J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town
c^nd rural patronage. * * *
WWhere There's Life (Para)—Bob Hope,
Signe Hasso, William Bendix. And where
there's Hope without Crosby, there's no life
at my boxoffice. This is too short to single
and too expensive to double. The best thing
I'd say would be to let Paramount keep it.
I'd pay more income tax if I had. Played
Sun., Mon. Weather: Hot.—R. C. Walker,
Vintah Theatre, Fruita, Colo. Rural patronage.
* *
RKO RADIO
Best Years of Our Lives, The (RKO)—Myrna
Loy, Frederic March, Dana Andrews. In my
opinion and the opinion of 90 per cent of my
patrons, this is the most outstanding picture
since "Gone With the Wind." It is a picture
which everyone should see and every exhibitor
should play. Of course, as with all the
best pictures, the exhibitor makes expenses
_and the distributor makes the profit, but the
They Don't Enjoy Films
Made From Stage Plays
ABIE'S IRISH ROSE (UA)—Joanne
Dru, Richard Norris, Michael Chekhov.
A dud so far as bosiness was concerned.
Many good laughs, but my people do not
care for shows taken from Broadway stage
plays—at least, that type rarely pulls
them in. Played Sun., Mon. Weather:
Fair and warm. Arthur E. Phifield,
Park Theatre, South Berwick, Me. SmaU
town patronage. * * *
jlIM BOXOFFICE BookinGuide :: August 28, 1948
iM
satisfaction of presenting this picture to my
patrons was worth Ihe effort. Compliments
are still floating around town from appreciative
patrons. Played Sun., Mon. Weather:
Fair.—Mrs. Pat W. Murphy, Queen Theatre,
Holliday, Tex. Oil field worker patronage. *
Fort Apache (RKO) — John Wayne, Henry
Fonda, Shirley Temple. This is a small town
natural with such a big cast and such a lavish
production I can't understand why it wasn't
in Technicolor. I certainly recommend this
to all fellow exhibitors. built We a broken
down fort in front of the theatre with flags
flying from everywhere. Publicity always
helps. Ward Bond, who had a leading part,
has a first cousin who lives in Gray and he
was our special guest. Played Mon., Tues.
James C. Balkcom jr.. Gray "Theatre, Gray, Ga.
Small town patronage. * * *
If You Knew Susie (RKO)—Eddie Cantor,
Joan Davis, AUyn Joslyn. This is a very light
bit of llulf, so light that it amused the children
considerably but didn't keep many adults
from yawning. Priced here so that it should
have been good, but? Played Sun., Mon.
Weather: Good.—C. W. Ritenour, Milford Theatre,
Milford, 111. Rural patronage. * * *
Long Night, The (RKO)—Henry Fonda, Barbara
Bel Geddes, Vincent Price. This was one
New Contributor Tells
Oi His Serial Problem
JESSE JAMES RIDES AGAIN (Rep)
— Serial. I want to talk about the Republic
serials that the company has been
putting out the past five years. They
are the best any theatre can buy, but
along about the ninth chapter, wham
they repeat a chapter, and this has been
going on for five years. There is always
one chapter you have to pay for that
you have already run, whereas Republic
should send it out gratis. Republic is the
only company that does this—and the
only one that has plenty of action.
We run all types of pictures, big and
little, and the ones that make with us
are comedy shows and musicals. Big
westerns are popular, and we run westerns
on Saturday for the rural trade . . .
The only thing wrong with this business
is that the exhibitor talks too much and
doesn't do ajiything about things.—Frank
Fowler, Princess Theatre, Mocksville, N. C.
(Seating capacity, 250, adults 29c, children
10c—net sales).
of the best to come from RKO last year, I
believe. No unfavorable comments on this
one from anyone. Keep your eyes on Barbara
Bel Geddes. She has talent, charm and
youthful beauty and she is destined to go a
long way. Business was very good. Don't
miss this one. Played Tues., Wed. Weather:
Rain. — "Art" V. Phillips, Haymond Theatre,
Cromona, Ky. Mining and small town patronage.
'
^Secret Life of Walter Mitty, The (RKO)—
Danny Kaye, Virginia Mayo, Boris Karlofl.
This did not do the business it deserved.
Our first Danny Kaye picture, and perhaps
that was against it. A swell comedy, if your
crowd likes Kaye. Played Tues., Wed., Thurs.
Weather: Fair and warm.—Arthur E. Phifield,
Park Theatre, South Berwick, Me. Small town
patronage. * * *
Tarzan and the Mermaids (RKO)—Johnny
Weissmuller, Brenda Joyce, Linda Christian. I
hale to knock a Tarzan picture but this was
by far the worst ever made. It didn't have
"Boy," had very little excitement, not much
of the jungle, very few animals, and it
dragged throughout. I have no financial kick
because it had a good draw, but I only hope
by this constructive criticism that the next
Tarzan film will be a better grade, for Tarzan
She Makes a Suggestion
To the Cartoon Artists
pROM Mrs. Arden Richard.s of the Open
Air Theatre at Craigsvillc, W. Va.,
comes this suggestion:
"Cartoon artists arc missing a great bet
in failing to use more inventive, futuristic
subjects such as Buck Rogers. Mandrake
and like subjects. Furthermore, it should
help to make our nation a bit more progressive
along aviation lines."
films are always good for the entire family
and I hope the next one will be given more
consideration. Played Wed., Thurs.—James C.
Balkcom jr., Gray Theatre, Gray, Ga. Small
town patronage.
Tycoon (RKO)—John Wayne, Laraine Day,
Sir Cedric Hardwicke. You can't suit these
people any better than to play a John Wayne
action picture.—Elwood Cheers, Shallotte
Theatre, Shallotte, N. C. Small town and rural
patronage.
REPUBLIC
Lightnin' in the Forest (Rep)—Lynn Roberts,
Donald Red Barry, Warren Douglas. Here is
a nice picture with lots of comedy to run in
the middle of the week—and it will stand
alone. It has better than average draw.
Played Mon., Tues.—L. Brazil jr.. New Theatre,
Bearden, Ark. Small town patronage. * * *
That's My Man (Rep)—Don Ameche, Catherine
McLeod, Roscoe Karns. This had no
draw but even if business was slow, those
who came liked it. It is comedy drama.
Frank E. Sabin, Majestic Theatre, Eureka,
Mont. Small town patronage.
20th
CENTURY-FOX
Captain From Castile (20th-Fox) — Tyrone
Power, Jean Peters, Cesar Romero. Beautiful
color, marvelous scenery and photography,
but Fox messed up a swell story. It is too
long and leaves an air of expectancy. We
played it four weeks and it should have been
six. Weather: Hot.—Ernie Warren, Elgin Theatre,
Ottawa, Ont. General
*
patronage.
Daisy Kenyon (20th-Fox) — Joan Crawford,
Dana Andrews, Henry Fonda. Our people
didn't like this show and made no bones
about it. We had only half the average attendance.
Played Saturday only. Weather:
Clear and warm.— J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town
and rural patronage. * * *
Deep Waters (20th-Fox)—Dana Andrews,
Jean Peters, Cesar Romero. This has all the
required particulars to insure contented patronage
of both sexes. It played to a capacity
house Sun., Mon. The sepiatone utilized drew
mixed opinions, mostly from vacationers who
preferred the location shots of their home
state, Maine, to be in Technicolor. The treatment
of the novel, "Spoonhandle" for the
screen and resultant change of title is of no
consequence, but the timeliness of juvenile delinquency
can be employed in exploiting the
feature. Played Sun., Mon., Tues.—Jay Snelling,
City Pier Theatre, Cape May, N. J. Resort
*
patronage.
Gentleman's Agreement (20th-Fox)—Gregory
Peck, Dorothy McGuire, John Garfield.
We missed out on this one in this small town.
It is good for one day's run here and the acting
good by John Garfield, Gregory Peck and
Dorothy McGuire. This is for de luxe, class
A houses only. Played Mon., Tues. Weather:
Fair.—Frank D. Fowler, Princess Theatre,
*
Macksville, N. C. Rural patronage.
Give My Regards to Broadway (20th-Fox)
Dan Dailey, Charles Winninger, Nancy Guild.
This was okay but would have been better
if the family had made a big success on
(Continued on pag« H)

FEATURE CHART
release date. Production number is at right. Number in parentheses ia running timC
furnished by home oiiice oi distributor; checkup with local exchanges is recommend
H—is review date. PG—is Picture Guide page number. Symbol U indicates BOXO.
Blue Ribbon Award Winner. Symbol ® indicates color photography.
OCTOBER 18
Western 961 (101) Musical 930
[H] (66)
BUCKAROO FROM ©DOWN TO EARTH
POWDER RIVER
R—Nov. 15—PO-873
H. Hayworth-L.
R—Aug.
Parks
8—PG-844
|3| (67) Comedy 9U (68) Musical 918
[Jo]
BLONOIE IN THE SWEET GENEVIEVE
DOUGH
Porter-J. Lydon
R—Sept. 27—PG-869
J.
R—Sept. 20—PG-858
^
(68) Drarai 803 (58) Western 757
BURY ME DEAD
Mark Daniels
CHEYENNE
OVER
TAKES
11—PO-864
R—Oct.
27-PG-886
R—Dec.
|l8] (61) Western 756 (68) Western 851
m
FIGHTING VIGILANTES BLACK HILLS
Al "Lash" La Rue B—Feb. 14—Pa-900
H—NOJ. 29—PG-877
^
(82) (horned; 805
MERTON OF THE
MOVIES
Red SkeltoD
Virginia O'Brien
B—July 19—PQ-88B
^
^
^
OCTOBER 25 NOVEMBER 1
(72) Comedy 4702 (86) Drama 678
JOE PALOOKA IN THE PRAIRIE EXPRESS
KNOCKOUT
Jotuioy Mack ttrown
Belmont
Margaret
Virginia
Joe Klrkwood Jr.
Elyse Knox
Raymond Hatton R—Aug.
Leon Errol
B—Aug. 30—PO-861
(67) Outd"r-Dr 804
(89) Drama 805 (62) Drama 807 (68) Western 852
|29] Reissue!
©RETURN OF RIN TIN (110) Drama 735
[U CITY
SAVAGE SHADOW VALLEY
TIN
MAN IN THE IRON I'aul Lukas
Lief Erickson
Eddie Dean
R—Nov. 8—PG-871 MASK
R—Nov. 22—PG-876 Gale Sherwood R— Dec. 6—PG-880
[T| (62) Western 758
R—Oct. 11—PO-864
g (76) Drama 740 [16] (81) Drama 806
STAGE TO MESA CITY
GENTLEMAN AFTER LOVE FROM A
Al La Bue
DARK
STRANGER
B—Jan. 31—PG-896
R—Not. 16—PG-873
WHISPERING
BLONDE
[T]
^
(91) Drama 807
DESIRE ME
Greer Garson
Robert Mltchum
lllcbard Hart
R—Sept 27-PG-86«
[T] (86) Drama 4703
LOUISIANA
Gov. JiD>mle Davis
Lindsay
18— PG-847
NOVEMBER 8
\sj (68) Drama
KING OF THE
BANDITS
Gilbert Roland
.\ngela Greene
Cbris-Pln Martin
NOVEMBER 15 NOVEMBER 22 NOVEMBER 29
g ^ (66) gg Western 964 (86) Mystery 915
(77) Western 981 (86) Comedy 929 (68) Mystery 917
LAST ROUNDUP HER HUSBAND'S LONE WOLF IN LAST DAYS OF BOOT
AFFAIRS
Gene Auiry
LONDON
HILL
R—July 46-PG-841
"Cbamplon"
Gerald Mobr
Charles Starrett
Jean Heather
U—Oct. 11—PG-88I
[U
TWO
(76) Musical 919
BLONDES AND
Nancy Saunders
S—Jan. 17—Pa-892
Smiley Burnett?
B—Feb. 14—PG-900
A REDHEAD
B—Dec. 27—PQ-885
^
[14] (104) Musical 808 (141) Drama Bll
©THIS TIME FOR GREEN DOLPHIM
KEEPS
STREET
Esther Williams
Lana Turner
.limmy Durante
Richard Hart
Laurltz Melcblor
Van Henin
Johnnie Johnston
Donna Reed
it-Oct. 4—PO-861 R—Oct. 18—PO-86t
^
^
Ig2| (65) Com-Dr 625
BOWERY BUCKAROOS
L. Gorcey-Bowery Boys
Allied
Artists
(86) Drama AA3
THE GANGSTER
Bellta-B. Sullivan
R—Oct. 4—PG-862
CRIME DOCTOR'S
GAMBLE
Warner Baxter
MIchellne Cleirel
Uuger Dann
Steven Geray
R— Dec. 13—PG-881
DECEMBE
(98) Comedy
IT HAD TO BE
Ginger Rogers
Cornd WUde
Percy Waram
R—Oct. 25—?a-1
[6] (103) Dria
KILLER McCOY
Mickey Rouuey
Brian Donlevy
.lames Dunn
Ann BIyth
R—Nov. 1—P(M|
[e] (68) Draaijl
THE CHINESE r|
Roland Winters
Louise Currle
Dec. 20—PO I
_l] (96) Drama 4703
GOLDEN EARRINCS
Ray Mllland
Marlene Dietrich
B—Aug. 30—PO-852
|i| (75) Comedy 4704
UWHERE THERE'S
LIFE
Bob Hope
SIgne Basso
Vllllam Bendlx
;—Oct. 11—PO-864
Special
(103) Comedy 862
MAGIC TOWN
James Stewart
Jane Wyman
8—Aug. 30—PO-851
Special
Reissue
(89) Comedy 864 (H] (80) Western 882
MAN ABOUT TOWN BORDER G-MEN
Maurice Chevalier
George O'Brien
Krancols Perier
Marcelle Derrlen
8—Oct. 26—PG-887
nrouD 2
(97) |2|]
Drama 807
UUT OF THE PAST
Robert MItchum
lane Greer
R—Nov. 22—PO-87B
1^ (76) Outd'r-Mus 648
C0ON THE OLD SPAN-
ISH TRAIL
Roy Rogeri
Tito Ouliar
Jane Frazee
And; Deiint
B—Noi. 1—P0-8t«
(96) Drama 624
[U
THE FABULOUS TEXAN
William lilllutt
John Carroll
Caiherine McLeod
.VIbcrt Dekker
It—Nov. IB—PQ-873
(97) Drama 628
J]
THE FLAME
John Carroll
Vera Biilston
Robert Paige
Broderick Crawford
R—Jan. 17—PG-891
Herald
(Negro)
|l8l (70) Musical X-1
SEPIA CINDERELLA
BUly Daniels
SbeUa Guyse
Tondalayo
Ruble Blatey
B—Aug. 9—P(H46
^
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Henry WUcoxon
Mary Brian
Virginia Dale
Deuglas Dumbrllle
B—July 12—PO-83g
(73) Drimi 732 Special
THE INVISIBLE WALL (140) Drama 733
B—Oct. 16—PG-865 ©FOREVER AMBER
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Cornel VVllde
NIGHTMARE ALLEY
Tyrone
Rlctiard
Power
Greene
Joan
George
Blondell
Sanders
B—Oct.
B—Oct.
18—PG-865
18—PO-8e6
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Reissue
[s] (77) Western HC15
THE FRONTIERSMAN
William Boyd
Gabby Hayes
Russell HaydeD
Reissue
(69)
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William Boyd
Gabby Hayes
Bussell flayden
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VALLtY
Don (Castle
Lon McCalllster
Peggy Knudseo
Edmund Gwenn
Patricia KnlgU
Peggy Ann Garner
Nov. 8—P*!
R—June 14—PG-830
(90) Drama
CHRISTMAS EVE
George Baft
George Brent
Joan Blondell
Randolph Scott
B—Ort. 8—Pa-873
(106) Drama
BODY AND SOUL
John Garfield
Lilli Palmer
R—Aug. 16—PG-84S
(76) Dmara-Docum
THE ROOSEVELT
STORY
nneth Lynch
Ed Begley
Canada Lee
R—July 12—Pa-8J7
(90) Dranil
INTRIGUE
ge Raft
Havoc
R—Jan.
3—ml
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THE EXILE
Douglas Fairbanks jr.
Maria Montez
Paule Ooset
R—Oct. 25—PG-861
(86) Drama 631
THE UPTURNED GLASS
lames Mason
Kosamund John
ela KeUlno
Stephens
K—Nov. 1— PO-869
[T] (83) Dram* 707
THAT HAGEN GIRL
Ronald Reagan
Shirley Temple
Rory Calhoun
B—Oct 25—PO-868
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ESCAPE ME NEVER
rol Flynn
Eleanor Parker
Ida Lupine
viig Young
B—Nov. 8—P0-8n
(98) Drama Reissue
CHEERS FOR MISS
BISHOP
Hartka Scott
(64) Western New Eel
DEADLINE
Sunset Carson
Pat
Starling
(62) Western New Rtl
FIGHTING MUSTANG
Sunset Carson
Pat SUrling
(70) Comedy RelHut
IT PAYS TO BE FUNNY
Bob Hope
UUtAD Btrle
(70) Comedy reissue
LI'L ABNER
Martha ODrlscoll
Edgar Kennedy
(57) Musical Reissue
ROAD TO HOLLYWOOD
Bing Croaby
B—IMar. 1—PG-7»e
(88) Mus-Dr Reissue
SECOND CHORUS
Paulette Goddard
Fred Astalre
(60) Western New Bel
WESTERN TERROR
Dave "Tex" O'Brloi
Buziy
Henry
(69) Western Reissue
GHOST TOWN
Harry (^rey
(89) Mus-rom Reissue
JIMMY STEPS OUT
James Stewart
Paulette
Qoddard
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Harry Carey
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Kay Francis
Jack Oalde
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Arthur Lake
Ijirry Sims
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Piiirlola White
Kiliiardo Noriega
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JANUARY 10
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Duane
Michael
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Larry Parks
II—Oct. 25—PO-88r
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Marie Wluoa
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Stuart Erwln
Elyse Knoi
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R—Dec. 27—PG-886
JANUARY 24
FEATURE CHART
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Robert Lowery
K Tone-J. Biair
Joan Barton R—Feb. 28—Pa-9eS
Glenda FarreU
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Frankle Carle
©PRINCE OF THIEVES
B—Jan. 31—PG-89
J Hall—P. Morlaoo
R— Dec. »—PO-879
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Kddle Dean
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R—Jan. 17—PO-893
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Raymond Hatton
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liine Aliyson
IVler Lawford
loan Mcrrackeo
R—Dec. 6— Pa-879
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BETRAYED
June I'reliiser
Kunier
Preddle Stewart
Hean Jauger
Noel NelU
Robert Mltcbum
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BIng Crosby
Bob Hope
Dorothy Lamour
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Spencer Tracy
la Turner
hary Scott
R—Nov. 8—PO-872
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IN SOCIETY
SONG OF THE DRIFTER
Joe
Jimmy Wakely
Yule
llenip Klano
R—Feb. 14—PO-900
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WALK ALONE
Burt Lancaster
LIzabetb Scott
Wendell Corey
Kirk Douglas
Dec. 20—PO-883
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Walter PiOieoo
f'eborah Kerr
Angela Lansbury
R—Dee. 27—PO-888
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Johnny Mack Brovo
Ravmnnd Hatton
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Frank Sundslrom
R—Nov. 8—PO-871
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PAINTED DESERT
George O'Brien
Day
Laralne
Ray Whitley
p] (65) Mus-West 652
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R—Dec. 20—PO-883
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R—Dec. 13—P(t-881
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Drama 866 [5] (86) Dr,-ima 8
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SO WELL
John WajTie
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Laraine Day
John Mills
R—Nov. 29—PG-878 .Martha Scott
Patricia Roc
R—Nov. 1—PG-870
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DICK TRACY MEETS
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Ralph Byrd
Nan Leslie
Boris
R—Nov.
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22—PG-976
Ann Owynn
R—Oct. 4—PG-861
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Al Pearce
STREET KID ©GAY RANCHERO
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Don Barry
Janet Martin
R—Jan. 24—PG-893
fuo Gulzar
Dale Bvana
Andy Devine
Torn Brown
R—Jan. 10—P0-: R—Jan. 31—Pa-896
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FEATURE CHART
I
FEBRUARY 7
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ADVENTURES OF
CASANOVA
Arturo de Cordova
Turhan Bey
Lucille Bremer
R—Feb. 28—PG-865
[|] (99) Drama 815
HIGH WALL
Robert Taylor
Audrey Totter
Herbert Marshall
R—Dec. 20—PG-883
FEBRUARY 14
[7] (76) Drama 4709 (66) Drama 4707
FIGHTING MAD PERILOUS WATERS
Joe Klrxwood jr.
Don Castle
Knox
Audrey Long
Elyse
Knudson
Peggy
Leon Errol
R—F«b. 7—PG-898
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TORNADO RANGE
Eddie Dean
Roscoe Ates
R—Mar. 6—PO-908
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(74) Dramt 816
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Margaret O'Brlfn
George Murphy
Angela Lansbury
R—Jan. 17—PG-891
FEBRUARY 28
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WRECK OF THE WOMAN FROM
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TANGIER
R—Jan. 17—PG-892 Dick Powell
Willard Parker
Adele Jernena
Slgne Hasso
Edgar Buchanan
Stephen Dunne
|i9j (63) Western 965
R—Jan. 24—PG-894
Patricia Wblte
Micbael Duane
PHANTOM VALLEY
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R—Mar. 6—PG-907
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TAKE MY LIFE
Greta Qynt
MAN
Jamea
FROM TEXAS
Craig
WESTWARD
Eildle Dean
TRAIL
Hugh Williams
Lynn Barl
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R—Mar.
Johnston
6—PO-908
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Rod Cameron
Cathy Downs
R—Jan. 31—PG-895
MARCH 6
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Jeanetle MacDonald
Jose Iturbl
Jane PoweU
Edward Arnold
R—Feb. 14— PG-900
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Allan Curtis—Ann Gwenn SUTTER'S GOLD
R—Mar. 27—PO-916 Edward Arnold
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John MUls
SEVEN
Marlene
SINNERS
Dietrich
R—Mar. 20—P0-91S John Wayne
Starrett-Burnett
R—Mar. 27—PO-
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Van
Wallace Beery
Jolinson
Tom Drake
AUyson
June
Hume Cronyn
Dorothy Patrick
R—Jan. 31—PG-896 Butcb Jenkins
R—Feb. 28—PO-
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ROCKY
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Roddy McDowall ROSE OF THE RIO
Nlta Hunter
GRANDE
n«|p Wherwond
Movlta
R—Aug. 14—PG-959 John Carroll
MARCH"!
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RETURN OF THE ADVENTURES IN
WHISTLER
SILVERADO
Michael Duane R—Mar. 13—PM
Lenore Aubert
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WEST OF SONOii
R—Mar. 13—PO-BU
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SNGELS' ALLEY
Leo Gorcey
Geneva Gray
Bowery Boys
R—Jan. 24—P(W
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KaliUolpb Hcutt
Barbara BrltloD
Gabby Hayes
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Jan. 24—PO-893
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CAGED FURY
[12]
SAIGON
Buster Crabbe
Alan Ladd
Richard Denning
Veronica Lake
Mary Betb Hughes
Feb. 7—PG-897
It—Feb. 14— PG-899
(67) Drama
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William Bythe ,
Barbara Brlttoqj
R—Feb. 21—
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WESTERN HERITAGE
Tim Holt
R—Feb. 14—PG899
[T] (61) Comedy 703
CAMPUS HONEYMOON
Itlcbard Crane
Lyn WUde
Lee Wilde
Hal Hackett
R—Feb. 14—PG-8B9
Reissue
(71) Western HC14
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IN OLD MEXICO
William Boyd
Oabby Hiyea
Hiyden
Russell
(91) Musical 802
YOU WERE MEANT
FOR ME
Jeanne Oain
Dan Dalley
Oscar Levant
R—Jan. 24—PG-894
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Henry Fonda
R—Nov. 15—Pe-874
Reissue
(70) Drama 8
0BAMBI
(62) Drama 804
DANGEROUS YEARS
WlUlam Halov
Scotty Beckett
Richard Galnee
R—Dec. 20—P(3-884
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TRAIL OF THE
MOUNTIU
Bunell Hayd«B
JenoUer Holt
Soecial
Reissue
(109) Com-Dr 852 (60) Western 885
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JjTHE BISHOPS WIFE TROUBLE IN SUNDOWN
Cary Grant
Loretta Young
David Nlven
R—Nov, 22—PG-876
(89) Western 753
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Lane
Allan "Rocky"
R—Mar. 6—PG-987
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Drama 704
DESERT
R—Mar. 13—PG-911
Richard Conte
Helen Walker
R^an. 24—PG-894
Reissue
[T] (71) Western HC17
SILVER ON THE SAGE
William Boyd
Gabby Hayes
RusseU Hayden
(118) Drama
(111) Drama 805
CALL
James
NORTHSIDE
Stewart
777 GENTLEMAN'S
AGREEMENT
Gregory Peck
Dorothy McGulre
John (iarfield
Celeste Holm
R—Nov. 22—PG-S
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THE CHALLENGE
Tom Conway
June Vincent
R—Feb. 28—PG-90«
Snecial
(134) Comedy 868
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Ul REMEMBER MAMA
Irene Dunne
Rarbara Bel Geddes
Oscar Homolka
Philip Dom
R—Mar. 13—PG-911
i4] (87) Drama 705
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INSIDE STORY
LIGHTNIN' IN "
Marsha Hunt
FOREST
William Lundlgan
Lynne Roberta
(Tiarles Winnlnger
Warren Douglas
Gall Patrick
R— *
Apr. 24—PO*i
Gene Lockbart
R—Apr. 3—PG-918
(69) Mystery 808
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HALF PAST MIDNIGHT ©AN IDEAL HI
Kent Taylor
Pauk;te Goddtn
Peggy Knudsen
Michael Wleldtaf^
R—Feb. 21—PG-903 Diana Wynyard
Sir Aubrey BmU
R-^an, 17—Ptf
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ATLANTIS, LOS
CONTINENT
Jean Pierre Al
Maria Monies
Dennis O'Keefo
(97) Com-Dr
HOLIDAY CAMP
Flora Rob'son
Dennis Price
Hazel Court
Jack Warner
R—Mar. 6—PG-Ol*
(96) Drama 634
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A WOMAN'S
SECRET BEYOND
VENGEANCE
THE DOOR
Charles Boyer
Joan Bennett
Ann Blyth
Michael Redgrave
Jessica Tandy
Natalie Bchafer
R—Dec. 27—PG-88( R—Jan. 10—PO-88t
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Margaret Lockvood
Patricia Boc
Dennis Price
B—Feb. 14—PO-BOl
(104) Drama 650 (96) DriMt
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Ronald Colman
Barry Fltigertll<
Slgne Hasso
Dorothy Hart
Edmund O'Brien
Howard Duff
B—Jan. 9—PO-887 B—Jan. »1—
[7] (98) Drama 7]
MY GIRL USA
Lllll Palmer
Sam Wanamaker
R—Jan. 24—PG-89S
(103) Drama 716
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VOICE OF THE TURTLE
Ronald Reagan
Eleanor Parker
R— Dec. 27—PG-88
(78) Drama 717
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BECAME A CRIMINAL p) (102) Drama 718
Sally Gray
ADVENTURES OF
ROBIN HOOD
Errol Flynn
Olivia de Havilland
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APRIL SHOWED*
Jack (^rson
Ann Sothera
Robert Alda
R—Mar. 20—
206
(131) Drama 103 MR.
©DUEL IN THE SUh BUILDS HIS DREAM
Jennifer Jones
HOUSE
Gregory Peck
Cary Grant
Joseph Cotten
Myrna Loy
Lionel Barrymnre
Melvyn Douglas
R—Jan. 11— PQ-780 Louise Beavers
R— *nrll a—Pn-917
(117) Drama 105
THE PARADINE CASE
Gregory Peck
Valli
Ann Todd
Ethel Barrymore
R—Jan. 3—PG-888
(61) Docum-Dr
Eng. Films
CHILDREN ON TRIAL
R—tm 2»— PG-878
(80) Mu.slcal
Four Continents
SPRINGTIME
R—Feb. 14—PG-902
(89) Drama
Eng. Films
SHOWTIME
R—June 12—Pa-942
(72) Musical
Bell
CHAMPAGNE CHARLIE
R—Aug. 14—PG-OGO
(70) Alesan*.
THE FIGHT t
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R—Mar. 6— H'
(73) Doctt
Targi
STRANGE VI
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CHECK RUNNING TIME WITH LOCAL EXCHANGES
FEATURE CHART
H^PRIL 3
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HF THE RAM
IPelera
MY DOG RUSTY
Ted DonnldiiOQ
PORT SAID
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llv Kdoi
John LItel
William Bishop
1 21_l'O-904
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Doran
952 II—May 1—P0-«a6
Steven Geray
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Goddard
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APRIL 10
[9] (95) Drama 4713
THE BIG CLOCK
Ray Milland
Charles
Maureen
n—Feb.
Laughton
O'SuIUvan
21—PG-904
APRIL 17
[In) (54) Western 856 (77) Comedy 819
HAWK OF POWDER
\yj\
THE NOOSE HANGS
RIVER
HIGH
Hud Abbott
Edilii- llran
R—Mar. 13—PG-9U Lou Costello
Catby Downs
B—Apr. 10—Pa-92«
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APRIL 24
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THE COBRA STRIKES
Shi'lla Ryan
lllcltard Fra.s«r
Leslie Brooks
R—June 12— PO-94I
^
MAY 1
(92) Drama 821 Reissue!
(122) Drama 824
(80) M'drama 822
(BSUMMER HOLIDAY
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Mickey Rooney
TARZAN'S SECRET
UNION
Gloria Dellaten
TREASURE
Katharine Hepburn
Walter lluston
Welssmuller'O'Sulllvan
Spencer Tracy
R—Mar. 13-Pa-911 (30] (71) M'drama 823 Van Johnson
TARZAN'S NEW YORK R—Mar. 27—PG-9ie
ADVENTURE
(j) Western 4761 [T| (70) Drama 4712 [u] (53) Western 4755 54] (96) Myst-Com 4713 p] (64) Comedy 4714 Reissue
FT^ (56) Western 4756
~ IMA BLUES DOCKS OF NEW CROSSED TRAILS CAMPUS SLEUTH FRENCH LEAVE
(2] (69) Drama 4711 Frontier agent
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ORLEANS
Johnny Mack Brovro Freddie Stewart
Jackie Cooper
SIGN OF THE WOLF Johnny Mack Brown
Belmont
liiiliii Wil
l.ynne Carver
June Preisser
R_M,iv 8—rG-927 MIcbael Whalen
Raymond Hatton
jT] (S.5) Drnma AA5
R— May 22—PO-936
(90) Drama
BmiBiii
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THE HUNTED
SMART WOMAN PARTNERS OF THE
Preston Foster
rnnst.ince Bennett
SUNSET
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R—Ma r. 13—PG-91 .ilmmy Wakely
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MATING OF MILLIE BEST MAN WINS
Glenn Ford
Kdgar Bucbanao
Kvelyn Keyea
Kandell
II— Mar. 26— Pa-914
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THE 'SAINTED'
SISTERS
Veronica Lake
Joan Caulfleld
Biirry Fitzgerald
R—Mar. 6—PG-908
MAY 8
MAY 15
[13] (67) Lrama 921
TRAPPED BY BOSTON
BLACKIE
R—May 8— P0-»2B
[13] (54) Western 963
WHIRLWIND RAIDERS
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R—May 22— PO-936
(57) Western 857
(70) Drama 813 (7^ [s]
OPEN SECRET
PRAIRIE OUTLAWS
Kddle Dean
John Ireland
June Randdpb
It—Jan. 24—PG-80S
[14] (58) Drama 4715
SPEED TO SPARE
Richard Arlen
Jean Rogers
R—Feb. 28—PO-9«8
MAY 22
jlH (66) Drama 821
ASSIGNED TO DANGER
(iene Raymond
Norecn Nasb
lloberl Rice
R—May 8—PO-929
(I) Drama 869
OF THE
6—PQ-907
Novelty 728
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(S—PG-887
Mu8-ffcst 654
bRNIA FIRE
BtND
18—FO-928
Reissue
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RENEGADE TRAIL
wmiam Boyd
Gabby Hayes
Russell Hayden
•^"ectal
[17] (128) Wcst-Dr 870
FORT APACHE
Henry Fonda
R—Mar 13—PG-911
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Reissue
(59) Western 8
TIMBER STAMPEDE
Group 5
[s] (86) Drama 815
BERLIN EXPRESS
.Merle Oberoo
Robert Ryan
Paul Lukas
R—Apr. 10—P0-»19
Reissue
[7] (69) Western HC19
RANGE WAR
William Boyd
RuBsell Hiydw
|io) (60) M'drama 709
KING OF GAMBLERS
Janet Martin
Willlnm
R—May
Wright
29—PG-938
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CARSON CITY RAIDERS
Allan "Rocky" Lane
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Group 3
(63) Drama 813
TARZAN AND THE
MERMAIDS
Johnny Welssmuller
Linda Christian
R—Apr. 3—PQ-917
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THE PRAIRIE
Lenore Aubert
Alao Baiter
in
Coaedy 810
PRETTY
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(99) Drama 811 (89) Drama 812 (67) Drams 813
©SCUDOA HOO! MEET ME AT DAWM LETS LIVE AGAIN
SCUDDA HAY! William Eythe
John Emery
June Haver
Hazel Court R—Feb. 21-PG-903
Lon McCalllster R—Mar. 20—PO-914
Walter Breiinan
(66) Drama 814
Anne Revere
13 LEAD SOLDIERS
Natalie Wood
Tom Conffay
R—Mar. 6—PCI- 9C
(88) Drama 815
FURY AT FURNACE
CREEK
Victor Mature
Coleen Gray
Glenn Langan
R—Apr. 10—PQ-920
(63) Comedy 817
Drama 816
(87)
THE IRON CURTAIN ARTHUR TAKES OVER
Dana Andrews
Lois Collier
Tlemey
Richard Crane
Gene
R—May 15—PG-931 Skip Horaeier
Ann E. Todd
R—Apr. 17—PG-922
(111) Comedy
©LAFF-TIME
William Tracy
(60) Documentary
KINGS OF THE
OLYMPICS
BlU Slater
R—Mar. 6—PO-909
(120) Drama
ARCH OF TRIUMPH
Ingrid Bergman
Charles Boyer
R—Feb. 21—PG-904
Drama
,« *q BART
fB
653 (94)
CASBAH
Tony Martin
Musical 655
'
mil e Carlo Yvonne De Carlo
Marta Toren
R—May 15—Pa-932
(90) Mus-Com 656 (90)
ARE YOU WITH IT? DEAR
Drama
MURDERER
(94) Drama
ALL MY SONS
Edward Robinson
658
(
G.
Donald O'Connor
Portman
Eric
Burt Lancaster
Martha Stewart
Greta Gynt
Horton
Olga San
R—Mar.
Juan
20—PO-913
Dennis
R—May
Price
22—Pa-936
Louisa
R—Feb. 28—PG-906
[m] (101) Drama 720
TO THE VICTOR
Dennis Morgan
Vlveca Undfors
R—Apr. 3—PG-918
^
(104) Drama 721
WINTER MEETIIG
Bette Davis
Janls Paige
Jim Davis
R—Apr. 10—PO-919
Reissues
(78) Drama 722
[8]
VALLEY OF THE
GIANTS
Wayne Morris
[s] (79) Drama 723
FIGHTING 69th
J. Cagney-P. O'Brien
16] (109) Drama 724
THE WOMAN '.N
WHITE
Elainor Parker
Alexis Smith
Sydney Greenstreet
Gig Young
R—Apr. 24—PG-923
^i^-«''
Nov. (69) Drama 1139
TIGHT SHOES
Broderick Crawford
Leo CarrUlo
Nov. (77) Comedy 1217
BUTCH MINDS THE
BABY
Virginia Brace
Broderick Crawford
Dec. (71) Drama 623
THE INVISIBLE MAN
Claude Rains
Clara Stuart
Dec. (81) Drama 1029
INVISIBLE MAN
RETURNS
Vincent Price
Sir Cedric Hardwieke
Dec. (91) Drama 1270
PITTSBURGH
John Wayne
Marlene Dietrich
Dec. (87) Drama 1017
GREEN HELL
Douglas Fairbanks Jr.
Joan Bennett
Jan. (74) Drama 1266
SIN TOWN
Constance Bennett
Broderick Crawford
Jan. (SO) Mvst-Dr 1295
SON OF DRACULA
Lon Ckaney
Louise
AUbrlttoo
Jan (67) Myst-Dr 1212
GHOST OF
FRANKENSTEIN
Lon Chaney
Evelyn Ankers
Feb. (78) Drama 924
THE STORM
Charles BIckford
Preston Foster
Feb. (61) Myst-Dr 1246
MUMMY'S TOMB
Dick Foran
*
Lon Chaney
Feb. (65) Myst-Dr 1344
MUMMY'S GHOST
Lon Clianey
Ramsay Ames
Mar. (83) Drams 917
LITTLE TOUGH GUY
Little Tough Guys
Dead End Kids
Mar. (73) Drams 929
LITTLE TOUGH GUYS
IN SOCIETY
Little Toofh Onys
jOXOFFICE BookinGuide :: August 28, 1948

FEATURE CHART
CHECK RUNNING TIME WITH LOCAL EXCHANGES
g
MAY 29
JUNE 5
(87) Drama 938 [3] (67) Comedy 912
LADY FROM
BLONDIE'S REWARD
SHANGHAI
Penny StngletoD
Rita Hayworth
Arthur Lake
Orson Welles
Larry Simms
E\erett Sloane B—June 12—PO-941
Glenn Anders
R—Apr. 17—PG-921
(78) Drama 822
J2^
[2] (78) Drama S
RAW DEAL
SWORD OF THE
Dennis O'Keefc
AVENGER
Claire Trevor
Ramon Del Gado
Marsha Hunt
"Sigrld Gurle
R—May 29—PG-937 Katpb Morgan
Duncan Renaldo
R—May 29—PG-937
JUNE 12
JUNE 19
[U (76) Drama 824 |l7] (54) Western 858
CLOSE-UP
Alan Baxter
THE
Bddle
TIOGA
Dean
KID
Virginia GUmore
IJoscoe Ates
Richard Kollmar B—Mar.
R—Apr. 17—Pa-921
20—Pa-91S
m
JUNE 26
JULY 3
JULY 10
28] (93) Comedy
fs] (77) Drama 904
FULLER BRUSH MAN THUNDERHOOF
Red Skelton
Preston Foster
B—May 15—PO-932 Mary Stuart
William Bishop
[T] (65) Western 968
B—July 10—PG-949
BLAZING ACROSS THE
PECOS
R—July 17—PG-951
(87) Drama 825 (83) Drama 828 (79) Drama 827
Ho] [7]
©MICKEY
Lois Butler
CANON
Scott Brady
CITY
THE SPIRITUALIST
Turban Bey
Goodwin
Lynn
Bill
(Siarles Bussell
Bari
lohn Sutton
DeForest Kelly
Cathy O'DonneU
Hattle McDaalel R—June 26—Pa-944 B—Aug. 7—PG-958
B—June 26—PG-944
JUL^
(113) Drams 826
Drama S!
HOMECOMING
(103)
BIG CITY
Clark Cable
Margaret O'Brien
Lana Turner
Robert Preston
R—Apr. 10—PG-92( Danny Thomas
R—Mar. 27—PG-91S
g
(72) Drama 4716
I WOULDN'T BE I"
YOUR SHOES
Don Castle
Glyse Knos
Regis Toomcy
R—May 8—PG-9S7
H]
(95) Drama 4716
HAZARD
Paulette Goddard
Macdonald
R—Mar.
Carey
20—PG-914
Grouo 3
(63) Western 814
|29l
AKIZONA RANGER
Holt
.lack Hnit
Nan
-Apr.
Leslie
8—PO-917
g
Reissue
Group 5
[j|] (65) Adventure 818
BRING 'EIW BACK
ALIVE
Frank Buck
(85) Drama 710 |3l) (60) M'drama 71J
SECRET SERVICE
I. JANE DOE
Ruth Hussey
INVESTIGATOR
John
Lynne Roberts
Carroll
Vera Ralston
R—May 22—PG-934
Lloyd Bridges
B—June 6—PG-939
(102) Musical 825
©THE PIRATE
ludy Garland-Gene Kelly
Walter Blezak
R—Apr. 3—PG-918
[|] (54) Western 4766
RANGE RENEGADES
llmray Wakely
"Cannnnball" Taylor
B—Aug. 14—PQ-959
lii] (72) Drama 4717
©SHAGGY
Brenda Joyce
Robert Sbayne
R—Apr. 17—PG-922
|T3| (71) Drama 4715
STAGE STRUCK
Kane Richmond
Audrey Long
B—May 22—PQ-935
g
(101) Drama 4718
HATTER'S CASTLE
James Maseo
Deborah Kerr
William
B—Apr. 17—PO-922
Group 5
1^ 819
Soecial
Docum 871
(60) Western
[10] (48) GUNS OF HATE
[I9] (93) Drama 816
DESIGN FOR DEATH FIGHTING FATHER Tim Holt
B—Jan. 1—PG-893 DUNNE
Nan Leslie
Pat O'Brien R—May 15—PG-931
Darryl Hickman
Myrna
R—May
Dell
15—PG-931
|i6| (67) Mus-West 656
THE TIMBER TRAIL
Monte Hale
lynne Roberts
R—July 3—PG-947
(107 Comedy 828
©ON AN ISUND WITH
YOU
Esther Williams
.Ilmmy Durante
Peter Lawford
Cyd C^arisse
B—May 1—PO-926
(66) Western 4752
TRIGGERMAN
lohnny Mack Brown
Virginia Carroll
Raymond Hatton
^ (64) Drama 4719
WATERFRONT AT
MIDNIGHT
Gargan
Mary Betb Hughes
B—May 8—PG-927
^
(69) Drama 4717 [?](•) Western 4762
JINX MONEY
COWBOY CAVALIER
I^eo Gorcey
Jimmy Wakely
Huntz Hall
"Cannonball" Taylor
B—May 22—PG-93B
[2] (108) Musical 4720
©EMPEROR WALTZ,
THE
Bing Crosby
Joan Fontaine
Richard Haydn
Luclle Watson
B—May 8—PG-928
Soecial
(172) Com-Dr 904
[3]
THE BEST YEARS OF
OUR LIVES
Frederic March
Myrna Loy
Andrews
Dana
R—Dec. 7—PO-769
|28| (60) M'drama 712
TRAIN TO ALCATRAZ
Don Barry
Janet Martin
R-^uly 17—PG-952
tS (103) Musical 829
©EASTER PARADE
Fred Astalre
Judy Garland
R—May 29—PO-938
Reissue
(126) Dr R7-3508
[f]
THE CRUSADES
Loretta Young
Henry Wllcoxon
Reissue
Herald (Negro)
[4] (79) Western HC20
[u] (71) Drama X-3
LAW OF THE PAMPAS MIRACLE IN HARLEM
WilUam Boyd
Stepin Fetchlt
Russell Haydeo
Sheila Guyse
Sidney Toler
Savannah Cliurchlll
;—Aug. 14—PG-959
^
Reissue
(70) Western HC21
SANTA FE MARSHAL
William Boyd
Russell Hayden
Marjorle Bambeao
(lU) Drama 820
ANNA KARENINA
Vivien Lelght
WYOMING
Ralph Richardson
Peggy CJummlns
R—May 1—PO-925 Charles Cobum
Robert Arthur
R—May 1—PO-92B
(89) Drama 818
U®GREEN GRASS OF
(89) Mnslul 827 (73) Drama 819 Reltsoe
(91) Drama 823
©GIVE MY REGARDS THE COUNTERFEITER (87) Drama (30 STREET WITH NO
TO BROADWAY John Sutton
BELLE STARR
NAME, THE
Dan Dalley
Doris Merrick
Scott-Tlerncy
Mark Stevens
Charles Winnlnger Hugb Beaumont
(71) Drama 831 Lloyd Nilan
Nancy Guild
FRONTIER MARSHAL Barbara Lawrence
R—May 29—PO-937
Randolph Scott
B—July 10—PG-950
Nancy Kelly
|i^ (107) Comedy
55| (79) Comedy
ON OUR MERRY WAY SO THIS IS NEW YORK
(formerly A MIRACLE Henry Morgan
CAN HAPPEN) Rudy Vallee
All-star Cast
RuBb Herbert
B—Feb. 7—PO-898 R—May 15—PO-93J
(87) Drama 659
LETTER FROM AN
UNKNOWN WOMAN
Joan Fontaine
Louis Jourdan
Mady Christians
;—Apr. 17—PG-922
(78) Drama
©RIVER LADY
Yvonne De Carlo
Rod Cameron
Dan Duryea
B—May 16—PO-t
(107) Drama 660
ANOTHER PART OF
THE FOREST
P'redrlc March
Km Blytfc
Dan Duryea
B—AprU 24—PCI-924
(87) Musical 662 (90) Drama 6
UP IN CENTRAL PARK BAD SISTER
rteanna Durbin
Margaret Lockwood
nick Haymes
Ian Hunter
Vincent Price
Dennis Price
R—Juno 6—PQ-94* R—June 12—Pa-042
|29] (110) Drama 725
SILVER RIVER
Ann Sheridan
Errol Flynn
Thomas Mllchell
R—May 8—p(^928
_
(77) Drama 726
WALLFLOWER
Robert Button
Joyce Reynolds
lanis Paige
R—May 22—PO-934
126) (80) Drama 727 [s] (99) Musical 728
THE BIG PUNCH
Wayne Morris
©ROMANCE ON THE
HIGH SEAS
Maxwell
Lois
Jack Carson
Gordon MacRea
JanIs Paige
B—May 29—PG-937 Don OeFore
B—June 12—PQ-942

I
I in
I
JULY 24
CHECK RUNNING TIME WITH LOCAL EXCHANGES
_ JULY 31__
Hi] (90) S'Western
QCORONER CREEK
lluiiilDlph Scott
It—June S— l'G-940
§9] (65) Musical
ARKANSAS SWING
lliiuskT Uotiholi
It— Jiilr 24— 1'(!-863
fS) (79) Htrsttrn
Drama 829
0)
NO TEARS
Ford
NORTHWEST
STAMPEDE
loiin Leslie
Inceiit
I:ime3 Craig
It—July 10—PG-950
Scott
AUGUST 7
(104) Drama 830
THE SEARCH
Montgomery Cllft
Aline MacMuhoQ
It—Mar. 20—PO-914
AUGUST 14
(12) (B4) Western 967
TRAIL TO LAREDO
Charles Starrett
R—July 17— PQ-9B1
AUGUST 21
(87) Drama 9i
LULU BELLE
Dorothy Lamour
George Montgomery
Albert Dekker
Otto Kruger
li-^une 19—Pa-043
AUGUST 28
(76) Adi-Drama
THE BLACK ARROW
Louis Hayward
It—July 10—PG-&49
(79) Wwlern
QTHE STRAWBERRY
ROAN
R—Mar. 8—PO-907
(73) Drama
©ADVENTURES OF
GALLANT BESS
Gallant Bess
Cameron Mitchell
Audrey Long
Fuuzy Knight
B—July 31— PG-966
SEPTEMBER 4
(61) Drama 831
LADY AT MIDNIGHT
KIchard Denning
ll-^uly 24— PG-954
jT] (73) Drama
HOLLOW TRIUMPH
'aul Hcnreid
f—Aug. 21—PC-961
jT) (98) Musical 901
©LUXURY LINER
Jane Powell
Laurlta
George
Frances
Melchlor
Brent
Gilford
FEATURE CHART
SEPTEMBER 11
[9] (66) Drama
GENTLEMAN FROM
NOWHERE
Warner Baiter
.-ay Baker
Luis Van Rooten
( . . ) Drama
IN THIS CORNER
.Scott Brady
(50) Comedy 902
A SOUTHERN YANKEE
Ifcd Skellon
Arline Dahl
Brian Donlery
It—Aug. 7—PG-958
) Comedy 4721
6IRL
iHntton
d Cirer
Flleld
iJKnofflcs
8—PG-9ai
^
) Veiteni 4757 (82) Drama 4801 [s] (79) Drama 4719 [ig (87) Comedy AA8
MIL
16 FATHOMS DEEP MICHAEL
im (107) Blog-Dr AAIO 2§ (53) Western 4763 39) (69) Drama 4720 [Tj (66) Musical 4721
O'HALLORAN THE DUDE GOES WEST THE BABE RUTH SILVER TRAIL
fHE GOLDEN EYE MUSIC MAN
Scotty
Hack Brows Lon Oianey
Beckett
Eddie Albert
STORY
limmy Wakely
lolond Winters
'hil Brlto
Coles
Artliur Lake
Allene Roberts
Gale Storm
William Bendlx
rhrlsllne Larson
Mantan Moreland
l-'reddle Stewart
Tommy
d Hattoo
Tanls Chandler
Cook
li—May 1—PG-926 (JIaIre Trevor
tub Taylor
tVanda McKay
lune Preisser
Isabel
It—June
Jewell
12—Pa-941
ID (67) Drama 4753 Charles BIckford
Mian Hale jr.
R—June 19—PG-944
FIGHTING RANGER Gertrude Nelsen
It—July 24—PC-953
lolinny Mack Brovm R—July 31—PG-955
[g (62) Drama 4722 (109) Drama 4723
f30|
BIG TOWN SCANDAL SO EVIL MY LOVE
Ray Milland
I'hlllp Reed
Ann Todd
Hilary Brooke
Geraldine
Clements
Stanley
Fitzgerald
liarryl Hickman
It—May 22—PG-933
Leo G.
It—May
Carroll
22—Pa-933
g
(116) Drama 4724
UREIGN AFFAIR, A
'ean Arthur
ohn Lund
Marlene Dietrich
It—June 12—PO-941
[J] (82) Drama 4726
JcYOND GLORY
Man Ladd
>onna Reed
.i—July 19—PG-944
lEnil I ) Musical
MM DY TIME
^
(88) Outd'r-Dr 715
THE GALLANT LEGION
William Elliott
It—May 29—PC-938
(80) Western 756
D
MARSHAL OF
AMARILLO
"Rnckv" Lane
5^ (68) Western HC22
THE SHOWDOWN
.'lUllam Boyd
Russell Hiyden
(77) Drama 8
THE PEARL
Pedro Armcndariz
Maria Elena Marques
R—Feb. 21—PG-903
(66) Mystery 822
MYSTERY IN MEXICO
William Lundlgan
Jacqueline White
R_july 3—PG-948
|lo] (80) H'drama 716
DAREDEVILS OF THE
CLOUDS
Robert Livingston
Mae Clark
James CardweU
R—July 31—PO-9S5
(81) Ul
Drama 4801 (i3| («1) Uutdr-Dr 4802
THE RETURN OF JUNGLE GODDESS
WILDFIRE
George Beeves
Richard Arleo
Wanda McKay
Patricia Morlson
Armlda
Marv Beth Huehw
R—Aug. 21—PG-962
Special
(59) Musical 902
[h] (97) Drama 872 VARIETY TIME
THE VELVET TOUCH Leon Errol
Rosalind Russell
Cdgar Kennedy
'at
Leo Genn
Rooney
flalre Trevor
R—July 7—PG-958
Sydney Greenstreet
R—July 24—Pa-954
(69) Sea Dr
SOS SUBMARINE
(81) M'drama 71
ig ig (67) Out'dr-Mus 733 (. . ) Drama
)UT OF THE STORM HIGHTIME IN NEVADA ANGEL IN EXILE
ilmmy Lydon
:oy Rogers
John Carroll
Lois Collier
Vdele Mara
Adele Mara
28| (60) M'drama 71f
§ (60) M'drama 713
>ONS OF ADVENTURE :ODE OF SCOTLAND
Lynne Roberts
YARD
fuss Hayden
Kcar Homolka
(til)
qj Drama 48u-
HARPOON
ohn Bromfield
Myce Louis
lames Cardwell
(114) Com-Dr .962
GOOD SAM
O.iry Cooper
\nn Sheridan
li—July 31—PG-953
teissue
1] (62) Western HC2;
HIDDEN GOLD
am Boyd
itussell Uayden
Reissue
loj (i'2) Comedy S-5
FLIRTING WITH FATE
loe E Brown
Severly Roberts
Steffi Duna
Drama 82'
" lECKERED COAinffay
rft Nash
MiUtdeld
T—PO-98T
Miis-Com 66b
'I', FUSSIN'
A-FIGHT1N'
•'Coemor
Ibrlde
1»—PO-94S
Reissues
(106) Drama
(86) Musical 837 WALLS
ROSE OF WASHINGTON Cornel
OF JERICHO
Wilde
SQUARE
Linda Darnell
Tyrone Power
Anne
Faye
Baxter
R—July 10—Pa-950
ce
(92) Drama 833
SLAVE SHIP
Wallace Beery
3^ (109) Com-Dr
TIME OF YOUR LIFE
lames Caeney
VVIIIIaro Bendli
Wayne Morris
eanne Cagney
ft—May 22—PO-933
(109) Drama
^TAP ROOTS
V.in Benin
Susan Hayward
Ward Bond
R—July 3—PO-947
(89) Musical 836
©THAT LADY IN
ERMINE
Betty Grable
Douglas Fairbanks jr.
Cesar Romero
Walter Abel
R—July 17—PG-951
(89) Comedy 583
( . . ) Drama
TEXAS. BROOKLYN hTgh fury
AND HEAVEN
Madeleine Carroll
ana Lynn
(65 1 Drams
R—July 24—P0-9M IRUBU
Us] (85) Drama 587
leorge Breakstone
PITFALL
I'orke Coplen
Dick Powell
Vat he Cast
R— Aug. 7—PO-957 !—Aug. 21—PG-961
I8»l Comedy
MR. PEABODY AND
THE MERMAID
William Powell
Blvth
Irene Harrey
\ndrea King
R—July 10—PG-949
(61) Drama
FIGHTING BACK
Paul Langton
Cary Gray
(89) Drama 66S
ARCENY
ohn Paj'ne
oan Canlfleld
>an Duryea
!—Aug. 14—PG-959
(70) Out'dr-Dr. 82S- Reissues
THE WINNER'S CIRCLl (S2| Drama
ean WUles
WAKE UP
\Iorgan Farley
SCREAMING
ohrmy Longden
Betty Grable
R—Aug. 7—PG-957
:tor Mature
(125) Dr.nma
3L00D AND SAND
yrone Power
m
(126) West-Dr 585
RED RIVER
John Wayne
Montgomery Cllft
Walter Brennan
Joanne Dru
R—July 17—PG-952
(SS)
( .
. ) Comedy 670
Drama
ONE TOUCH OF VENUS rHE SAXON CHARM
'loberl
Ava Gardner
Montgomery
^usan
Dick Haymes
Hayward
Robert Walker
John Payne
( - ) Drama
rHE LUCK OF THE
IRISH
ryrone Power
Vnne Baiter
( .
. ) Comedy
FOR THE LOVE OF
MARY
leanna Durbin
Edmund O'Brien
Jon Taylor
f\0\\ "J
f
,3^ (101) Drima 731
KEY LARGO
Humphrey Bogart
Mward G. Robinson
.auren Bacall
-lonel Barrymore
II—July 10—PG-94*
(95) Comedy
(87) Fantasy
SIrllzky
Lonert
Mtoine &
BEAUTY AND THE
antoinette
BEAST
—May 8— PG-930 R—May 8—PG-929
(90) Drama
(80) Comedy
Rlrlttky
Duke Int"!
,
-ARREBIQUE VOYAGE SURPRISE
HJ— May 8-_PG-929 R—Mnv 22—Pn-93n
(100) Drama
Dlsclna IntT
THE DAMNED
R—Mav 29—PG-938
(90) Drama
Lonert
ROOM UPSTAIRS
Marlene Dietrich
R—June S—PO-939
(118) Comedy 702 (80) M'drama '732
fw]
AlIFE with FATHER
I2TI
EMBRACEABLE YOU
Dane
William Powell
Clark
Dunne
Irene
Ger.ildine Brooks
Elizabeth Taylor
8. Z Sakal!
Edmund Gwemi
Wallace Ford
Zasu Pitts
R— Aug. 23—PO-8B0
R-^uly 31—PG-955
(128) Drama
Siritzky Intl
MARIUS
H—June 19—PG-944
(100) Drama
Best Pilms
JEALOUSY
B—June 19—PB-943
(130) Drama
Writiky-IntT
THEY ARE HOT
ANGELS
B—June 26—PO-946
(100) Drama
Sehaefer
DAY OF WRATH
B-Jun« 16—PO-945
(91) Corn-Drama
Oxford Films
FRIC-FRAC
R-^uly S—PO-B48
(105) Drama
Sirltiky-Infl
NAIS
R—July S—PO-94T
[7] (86) Mus-Com 801
©TWO GUYS FROM
TEXAS
Dennis Morgan
Jack Carson
Dorothy .Malone
R—Aug. 7—PG-958
(75) Docrnnentary
Maver-Burstyn
THE ILLEGALS
B-^uly 17—PG-952
(88) Drama
nisrina Infl
BLIND DESIRE
R-^oly IT—PO-952
(90) Comedy
Siritzky-Int'l
PORTRAIT OF
INNOCENCE
R—July 24—PQ-954
(81) Drama
Oeatlve
FRANCOIS VILLON
K—Aug. 14—PO-96n
,im BOXOFFICE BookinGuicle :: August 28, 1948

REVIEW DIGEST
and Alphabetical Picture Guide Index-
„ i 5 -I x 1 1. 'S J ^ § " S E
A
947 Abbott & Costello Meet Frankenstein
(83) U-l 7- 3-48 +
912 Adventures in Silverado (75) Col... 3-13-48 ±
905 Adventures of Casanova (S3) El 2-28-48 +
956 Adventures of Gallant Bess (73) EL 7-31-48 ±
893 Albuquerque (90) Para 1-24-48 +
895 Alias a (Sentleman (78) MGM 1-31-48 —
906 All My Sons (94) U-l 2-28-48 ++
884 Always Together (78) WB 12-20-47 it
S94Anocls' Alley (67) Mono 1-24-48 ±
925 Anna Karenina (111) 20-Fox 5-1-48 -f
924 Another Part of the Forest (107) U-l 4-24-48 tt
913 April Showers (94) WB 3-20-48 +
904 Arch of Triumph (120) UA 2-21-48 +
913 Are You With It? (90) U-l 3-20-48 +
923Aroyle Secrets, The (63) FC 4-24-48 +
917 Arizona Ranger, The (63) RKO.... 4- 3-48 -f
953 Arkansas Swing (65) Col 7-24-48 ±
922 Arthur Takes Over (63) 20-Fox 4-17-48 +
929 Assigned to Danger (65) EL 5- S-48 ±
B
955 Babe Ruth Story (107) Allied Artists 7-31-48 -H-
942 Bad Sister (90) U-l 6-12-48 ±
903 B. F.'s Daughter (108) MGM 2-21-48 +
919 Berlin Express (86) RKO 4-10-48 -ft
929 Best Man Wins (75) Col 5-8-48 +
964 Betrayal, The (183) Astor 8-28-38 ±
944 Beyond Glory (82) Para 6-19-48 ±
915 Big City (111) MGM 3-27-48 +
904 Big Clock, The (95) Para. 2-21-48 -f
937 Big Punch, The (80) WB 5-29-48 ±
933 Big Town Scandal (62) Para 5-22-48 ±
887 Bill and Coo (61) Rep 1-3-48 +
875 Bishop's Wife, The (109) RKO. .. .11-22-47 #
949 Black Arrow, The (76) Col 7-10-48 +
897 Black Bart (SO) U-l 2-7-48 ±
838 Black Narcissus (91) U-l 7-12-47 +
951 Blazing Across the Pecos (55) Col... 7-17-48 ±
935 Blonde Ice (73) FC 5-22-48 ±
941 Blondie's Reward (67) Rep 6-12-48 ±
925 Bold Frontiersman, The (60) Rep... 5- 1-48 -f
905 Bride Goes Wild, The (MGM) 2-28-48 +
936 Brothers, The (90) U-l 5-22-48 -f
877 Bush Christmas (76) U-l 11-29-47 -f
c
899 Caged Fury (60) Para. 2-14-48 +
928 California Firebrand (63) Rep 5- 8-48 +
894 Call Northside 777 (111) 20-Fox... 1-24-48 -H
899 Campus Honeymoon (61) Rep 2-14-48 +
935 Campus Sleuth (57) Mono 5-22-48 —
946 Canon City (83) EL 6-26-48 -H-
883 Captain Boycott (93) U-l 12-6-47 -f
880 Captain From Castile (141) 20-Fox 12- 6-47 -H-
939 Carson City Raiders (60) Rep 6- 5-48 -f-
932Casbah (94) U-l 5-15-48 +
S72Cass Timberlane (119) MGM 11-8-47 4+
906 Challenge, The (68) 20-Fox 2-28-48 -f
877 Check Your Guns (55) EL 11-29-47 -f
957 Checkered Coal, The (67) 20-Fox. . 8- 7-48 ±
921Close-Up (76) EL 4-17-4S ±
941 Cobra Strikes, The (62) EL 6-12-48 =t
20-Fox
Counterfeiters,
940 Coroner Creek
943Corrider of Mirrors
The
(90)
(73)
Col
(96)
6- 5-48
6-19-48
^
—
U-l
Crossed Trails (53) Mono
D
884 Dangerous Years (62) 20-Fox 12-20-47 -f
955 Daredevils of the Clouds (60) Rep... 7-31-48 +
Dead Don't Dream, The (..) UA
946 Dear Murderer (90) U-l 5-22-48 ±
948 Deep Waters (85) 20-Fox 7-3-48 -H-
896 Design for Death (48) RKO 1-31-48 -f
879 Devil Ship (62) Col 12-6-47 ±
926 Devil's Cargo (61) FC 4-10-48 ±
Discovery (74) FC
Docks of New Orleans (70) Mono
-1-
887 Double Life, A (103) U-l 1- 3-48 -f
927 Dream Girl (86) Para 5- S-4S +
926 Dude Goes West, The (87)
Allied Artists 5- 1-48 -f
E
938 Easter Parade (103) MGM 5-29-48 ff
955 Embraceable You (80) WB 7-31-48 ±
928 Emperor Waltz, The (106) Para 5- 8-48 4+

nd trade press reviews. The plus and minus signs indicate the degree
favor or disfavor of the review?. This department serves also as an
I
LPHABETICAL INDEX to feature releases. Numeral preceding title is
llcture Guide Review page number. In parentheses after title is running
current reviews. It is brought up to dale regularly. The meaning oi tha
various signs and their combinations is as follows:
tt Very Good; + Good: — Fair; — Poor; = Very Poor.
In the summary H is rated as 2 pluses; = as 2 minuses.
1

I
SHORTS CHART
title.
First date is National release, second the date oi review in BOXOFFICE. ^|
Symbol between dates is rating from the BOXOFFICE review: tt Very Good.
4- Good. — Fair. — Poor, = Very Poor. © Indicates color photography.
Columbia
Metro-Goldwyn-Mayer
Paramount
Prod. No. Title Rel. Date Rating Re>'d
ASSORTED COMEDIES
9436 Man or Mouse (Hollonay)
(18) 1-15
9423 Silly Billy
(18)
(Billie Burke)
1-29 ± 3-20
9424 Two Nuts in a Rut
(Shillina & Lane) (18) 2-19 ± 4-24
9437 Eiotit-Ball Andy (Clyde)
(I71/2) 3-11
9425 Tall. Dark and Gruesome
(H. Herbert) (16) 4-15 ± 5-8
9438 Jitter Bughouse (J. DeRita)
(IS) 4-29 ± 5-22
9426 Crabbin' in the Cabin (Vernon
& Quillan) (IS) 5-13 ± 6-26
9439 The Sheepish Wolf
(17i/j) 5-27 + 7-3
9427 Pardon My l-amb Chop
(17) 6-10 + 6-26
9440 Flat Feat (I71/2) 6-24 i: 7-31
1948-49 SEASON
1421 Billie Gets Her Man (17) 9-9
1441 Pest from the West (I8I/2) 9-30
COLOR FAVORITES
(Re-releases)
9604 In My Gondola (71/2) 1-22
9605 Animal Cracker Circus (7) 2-19
9606 Bon Bon Parade (S'/a) . . 4- 8
9607 House That Jack Built
(7) 5-6
9608 The Untrained Seal (V/,) 7-15
d:
±
5-22
7-31
1948-49 SEASON
1601 The Stork Takes a Holiday
(8) 9-9
COLOR PHANTASIES
9702Topsy Turkey (61/2) 2-5
9703 Short Snorts on Sports
(6I/2) 6-3 ± 7-3
COLOR RHAPSODIES
9502 Boston Beany (6) 12-4 ± 12-20
9503 Flora (7) 3-18
1948-49 SEASON
1501 Pickled Puss (6'/z) 9-2
COMMUNITY SINGS
9654 No. 4 When You Were Sweet
Sixteen (Leifaert & Baker)
(91/2) 12- 4 ±. 2-14
9655 No. 5 Fcudin' and Fightin'
1-8
(lO'/a)
9656 No. 6 Civilization (10)... 2-12 ± 4-24
9657 No. 7 I'm Looking Over a
(91/2) . 4-29 Four-Leaf Clover + 6-26
(IOI/2)... 9658 No. 8 Manana 6- 3 -|- 6-26
9659 No. 9 California Come
Here I
(9) 8-12
FttM NOVELTIES
9901 Aren't We All? (Stoopnagle)
(lO'/z) 11-27 + 2-14
9902 The Candid Microphone
(10) + 7-31
SCREEN SNAPSHOTS
9855 Hawaii in Hollywood (10) 1-22
9856 Photoplay's Gold Medal
Awards (91/2) 3-18
9857 Smiles and Styles (91/2) 4-1
9858 Hollywood Honors Hersholt
(8) 5-6 + 5-22
9859 Hollywood Parly (9).... 6-10 ++ 6-26
9860 Hollywood Friars Honor George
..Jessel (9/2) 7-8 H 7-31
1948-49 SEASON
1S51 Hollywood Holiday (..).. 9- 2
SPECIAL MUSICAL FEATURETTE
9451 A Voice Is Born (Miklos
Gafni) (201/2) 1-15 H 10-25
STOOGE COMEDIES
9404 Shivering Sherlocks (17) 1-8-1- 4-24
9405 Pardon My Clutch (15).. 2-26 + 3-20
9406 Squareheads of the Round
Table (18) 3-4
0407 Fiddlers Three (17) 5- 6 d: 5-22
9408 The Hot Smts (17) 7- 8 -|- 7-31
1948-49 SEASON
1401 Heavenly Daze (I61/2)... 9-2
THRILLS OF MUSIC
9955 Charlie Barnet & Orth.
(IOI/2) 1-15 + 5-21
9956 Ted Weems & Orch. {10'/2) 3-25
9957 Gene Krupa & Orch. (10) 6-10
i:
±
5- B
6-26
9958 Tony Pastor & Orch. (10) 7-22
1948-49 SEASON
1951 Elliott Lawrence Orch. &
(..) 9-23
WORLD OF SPORTS
9804 Navy Crew Champions
(10) 12-25 1-14
9805 Rodeo Thrills and Spills
-I-
+ (91/2) 1-29 4-14
9806 Net Marvels (9) 3-11
9807 Champions in the Makini
(Si/j)
9808 No Holds Barred
5-13
(9)... 6-17
-f
#
7-17
7-3
9806 Aqua Zanin (91 7.15 -I- 7-31
1948-49 SEASON
1801 Diving Champions (..).. 9-23
SERIALS
9140 Brick Bradford 12-18 -)- 1-3
15 Chapters
9160 Tex Granger 4-1 +
\?i ri.m,f»..
9180 Superman (Special) 7-15 +
15 Chapters
5-
Prod. No. Title Rel. Date Rating Rev'd
FITZPATRICK
(Technicolor)
TRAVELTALKS
1947-48 SEASON
T-911 Visiting Virginia (9)... 11-29 + 1-3
T-912 Cradle of a Nation (9) 12-13 -|- 1-3
T-913 Cape Breton Island (9) 5- 8 -f 7-10
T-914 Chicago, the Beautiful
(10) 7-10 -I- 8-14
GOLD MEDAL REPRINTS
(Technicolor)
W-921 Goldilocks and the Three
Bears (11) 11-22 ± 1-3
W-922 The Fishing Bear (8). -12-20 ± 1-3
W-923The Milky Way (8) 4+ 3-20
W-924The Midnight Snack (9) 3-27 -|- 5-15
W-925 Puss 'n Toots (7) 4-24 -|- 5-15
W-926The Bowling Alley Cat
(8) 6-12 + 7-10
MARTIN BLOCK'S MUSICAL
MERRY-GO-ROUND
M-981 Freddy Martin-Keenan
Wynn (10) 2-14 ++ 3-6
M-982 Tex Beneke & Orch. (10) 4-24 -f 3-6
M-983 Ray Noble-Buddy Clark
(11) 6-26 -f 7-10
M-984 Les Brown-Virginia O'Brien
(10) 7-17 ± 8-14
NEWS OF THE DAY
(Released Twice Weekly)
PASSING PARADE
K-873 Amazing Mr. Nordill
(10) 8-30
K-971 Miracle in a Cornfield
1-3
(9) 12-20 ++
K-972 It Can't Be Done (10) . .12-20 -|- 2-28
K-973 Goodbye Miss Turlock
(10) 1-24 ++ 2-21
PETE SMITH SPECLALTIES
S-952 Surfboard Rhythm (9).. 10-18 4+11-8
S-953What D'Ya Know (9).. 11 8-1-11-8
S-954 Have You Ever Wondered?
(9) 12-13 + 1-3
S-955 Bowling Tricks (10) 1-lD + 2-21
S-956 I Love My Mother-in-Law
BUT (8) 2-7 H 2-14
S-957 Now You See It (9) 3-20 ± 3-20
S-958 You Can't Win (9) + 5-15
S-959Just Soppose (9) 7-17 ± 8-14
S-960 Football Thrills No. 11
9-1 (..) -I- 8-14
SPECIALS
»-802Ghr« Us the Earth (21). 6-21 + 7-5
1947-48 SEASON
A-901 Drunk Driving (21) 3-27 + 3-20
A-902 Going to Blaies (21)-- 4-24 +f 5-15
-I- 2-14
-f 2-21
± 4-3
-I- 4-17
-f <
-I-
2-27, ±
11-15
12-13
1-10
11- 1
1-10
12

i
(18)
1 (19)
I
Conrad
anv^nid onAm
'20th Century-Fox
^..!.ai
*aij.Sf
•;... J.1!
J
od. Ho. Title Rel. Dale Ratino Re»'d
DRIBBLE PUSS PARADE
01 Album of Animals (8)..ll-2i + 9-27
02 Oyina to Live (9) M»y + 6-8
FEMININE WORLD
OlSomethino Old—Somethini New
(Ilka Cliase) (8) Feb. + 2-2i
02 Fashioned for Action
(Ilka Chase) (8) Apr. ± 4-17
MARCH OF TIME
14, No. 1 Is Everybody
Lisleninj? (18) 9-5
1.14. No. 2T-Men in Action
(15) 10- 3
1. 14, No. 3 End o( an Empire
(18) 10-31
1. 14, No. 4 Public Relations
This Means You! (17).. 11-28
I 14, No. 5 The Presidential
Year (18) 12-26
1. 14, No. 6 The Cold War
(18) 1-24
14, No. 7 Marriage and Divorce
OT COMBS (16) Feb.
Llf'"'^= * fM.No.SCrisii in Italy
(17) Mar.
1. 14, No. 9 Life With Junior
. 14, No. 10 Battle for Greece
(17) May
. 14, No. 11 The Fioht Game
June
1. 14. No. 12 The Case of Mrs.
(20) July
14, No. 13 White Collar Girls
(17)
-f 8-30
tt 10-11
*Pf-
-t-
•tt

SHORTS REVIEWS Opiaioas 00 the Cwrrraf Short Subjtcts- J
J
REO
Athletic Varieties
(Sportscope No. 12)
8 Mins.
Good. Stewart Iglehart, America's No. 1
polo star, is shown in a warmup drill with his
ponies at Delray Beach, Fla. Florida Instructor
Bill O'Brien teaches "small fry" how to
swim. Six-year-old Barbara Mastbaum of
Philadelphia and 10-year-old Kevvy Kenney
of Delray demonstrate high diving and swimming
techniques. "Beachcomber," racing
greyhound, gets a lot of barber shop attention
in preparation for a race, and then goes and
wins it.
Families First
(New York State Tfouth Commission)
REO
10 Mins.
Good. A sequel to "Children in Trouble,"
issued in 1947, to be distributed free to New
York State exhibitors by 20th Century-Fox in
September. Emotional scenes of the treatment
of children in two contrasting families
illustrate the need of adolescents for affection,
security and new experiences. The point
is emphasized that parents are the major influence,
for good or bad, in the character
development of their children. Edward
Montague directed.
Flicker Flashbacks
RKO (No. 17) 9 Mins.
Good. Reissues of the old films are almost
always amusing, and this one is no exception
to the rule. It leads off with Biograph's 1908
picture, "For a Wife's Honor," in which a
friend resorts to an absurd expedient to protect
the honor of another's wife. Next is "Man
From Beyond," a 1921 chapter of a Harry Houdini
film, in which the famous handcuff king
manages several escapes from a band of criminals.
Viewers cannot fail to be impressed
with how films have improved in a relatively
few years.
Exhibitor Has His Say
(Continued from Page 3)
Broadway. Musicals are our best attractions
but bad weather held our attendance down
on this. Good family attendance. Played
Mon., Tues.—James C. Balkcom jr., Gray Theatre,
Gray, Ga. Small town patronage. * * *
Moss Rose (20th-Fox)—Peggy Cummins,
Victor Mature, Ethel Barrymore. This pictyre
is a murder mystery but everyone really enjoyed
it, and that is what counts. Played
Sat., Sun. Weather: Good.—Sam Holmberg,
Regal Theatre, Sturgis, Sask. Rural patronage.
* »
UNITED ARTISTS
Heaven Only Knows (UA)—Robert Cummings,
Brian Donlevy, Jorja Curtwright. Western
fans were disappointed—no broncs, no
routine wild and wooly stuff, but really a
good story and it held their interest. A deacon
comes from heaven to straighten out the
town gambler and that's exactly what he did.
—Frank E. Sabin, Majestic Theatre, Eureka,
Mont. Small town patronage. *
Macomber AHair, The (UA)—Gregory Peck,
Joan Bennett, Robert Preston. This was liked
by all who saw it but there was a big carnival
in town for three days, including Sat., Sun.
(the days played). Also, I showed it too late
as the film was too old and the sound poor
the poorest film in months. I guess I will
have to quit UA— too much kick from the customers.
No sound, and the films all worn out
when I get 'em. Weather: Rainy and cool.—
Glamour Street
RKO (This Is America) 16 Mins.
Very good. Many films have shown the pictorial
features of the metropolis of New York
but this is easily one of the best. Just what
makes it so is hard to tell; possibly it is the
camera angles from which the scenes were
shot. The street is Fifth Avenue, from Washington
Square through the impressive shopping
district to its unglamorous end at the
East River. The treatment shows the human
interest appeal as well as the grandeur of the
avenue. Jay Bonafield produced, Harry W.
Smith directed and photographed and Richard
C. Hanser did the script. Dwight Weist's narration
is effective.
Home Canning
RKO (Edgar Kennedy Comedy No. G) 16 Mins.
Good. This is slapstick to the nth degree.
Ruled out of their own kitchen at canning time
by a painter sent by the landlord, the family
moves without permission to the expensive,
modern kitchen of a neighbor and proceeds to
wreck it. The final atrocity comes when a
homemade pressure cooker blows up. All of
the cans already filled have to be opened to
find a missing diamond ring—at $5 per can to
pay the costs of redecorating. Action is fast
and furious.
Pluto's Purchase
RKO (Walt Disney) 7 Mins.
Fair. Returning from the butcher's with a
piece of salami ordered by Mickey, Pluto runs
foul of the bulldog Butch, who has designs on
the meat. There is a battle of wits and speed
as Pluto runs, hides and leaps through the air
to frustrate the holdup. Successful at last in
bringing the salami safely home, Pluto flies
into a rage when he learns it is a birthday
present for Butch.
W. H. Swan, Auditorium Theatre, Roscoe,
S. D. Rural patronage. * * *
UNIVERSAL-INTERNATIONAL
Are You With It? (U-I)—Donald O'Connor,
Olga San Juan, Martha Stewart. This production
was a delight at the boxoffice, a credit
to the creative genius at Universal-International,
and even pleasureable, apparently, to
those attending. Personal interviews in the
lobby only accentuated the above. Accordingly,
the wise exhibitor should provide for
its inclusion. O'Connor, believe, was the
primary draw.
I
We do business with the new
U-I product and this feature was supported
by their name band musical, "Jitterumba."
Played Fri., Sat.—Jay Snelling, City Pier Theatre,
Cape May, N. J. Resort
*
patronage.
Egg and L The (U-I)—Claudette Colbert,
Fred MacMurray, Marjorie Main. This brought
us a better than average crowd, including a
checker. After paying the checker, Universal
served the film at a loss. I really paid the
checker. Played Sat., Sun., Mon. Weather:
Fair.—O. A. Fosse, Community Theatre, Ridgeway,
Iowa. Small town and rural patronage.
* * *
WARNER BROS.
Her Kind of Man (WB)—Dane Clark, Janis
Paige, Zachary Scott. This is an old one but
a fair picture and comments on it were fair.
—Fred Murray, Strand Theatre, Spiritwood,
Sask. Small town and rural patronage. * *
Pursued (WB)—Robert Mitchum, Teresa
Wright, Judith Anderson. This is a mighty
In the Newsreels
Movietone News, No. 66: Babe Ruth passes;
U.S. orders Russian teacher to testily before
committee; operation splash—B-29 drops lifes
boat for air-sea rescue; President Truman
hails Youth month; Tyrone Power visits Madrid;
soap box derby; water skiing.
News of the Day, No. 300: Baseball idoL
Babe Ruth, dead; operation splash; injured
teacher finds safety against Reds; new clashes
menace truce in Palestine; salute to Youth
month opened by President Truman; Holland;
Akron, Ohio.
Paramount News, No. 103: Youths visit President
Truman; Babe Ruth— 1895-1948; Hiroshima
three years after; Palestine; operation splashj
Amsterday, Holland— greatest woman Olympic
star comes home.
Universal News, No. 170: Babe Ruth, national
idol, mourned; bumper wheat crop at peak;
President Truman presents new Youth stamp;
Olympic heroes come home; canoe jousting
in France; kids in soap box derby.
Warner Pathe News. No. 1: Babe Ruth;
parachute boat; un-American activities conif
mittee; Youth stamp; Fanny Koen; women'f
golf; soap box derby. j
•
''
Movietone News, No. 67: Throngs gather I
pay homage to Babe Ruth; MacArthur visil
new Republic of Korea; Canadian oil wel
goes on a rampage, flood farm lands; grantfi
mas display charm and wit in Chicago coW^
test; daredevil high diver uses little wate^
makes big splash; great action filmed
Olympic games close in London.
News of the Day, No. 301: Independenij
Korea hails MacArthur; thousands bid lasj
farewell to Babe Ruth; well runs wild in fab
lous oil strike; Olympic finale; perfect lei
wins beauty acclaim; high diving champ.
Paramount News, No. 104: Greatest oil di
covery in Canada; Babe Ruth goes to rei
Korea Republic proclaimed; Olympic fadeoi
Universal News, No. 71: Olympic curtfalls
in London; last rites for Babe Ruth; Korei
hails independence; biggest oil rush in Ccof
ado; highest dive in the world; lassies unliii'
ber lovely legs.
j
Warner Pathe News No. 104: Babe Rul
Korean Republic; little sisters; Canadian
Olympics; Great Events—Battle of Erie.
Telenews Digest, No. 33: Case of the RiM
sian teachers; Currie, White testify; mea
strike hits butchers; soap box derby; 30,0lSl
rebels in the Philippines refuse surrender
"Battle of the Warsaw Ghetto"—five yean
later; last PWs return from Great Britain
floods swamp New Zealand; track meet il
London; football in Newark.
•
All American News. Vol. 6, No. 305: Act

Opiaiotts oa Currtat Productioas; Exploitips for Selllag to tbo Publk
FEATURE REVIEWS
l\
sS
A Song Is Born F (TedmTcoior)
RKO-Goldwyn ( ) 110 Minutes Rel. Oct. '48
Selecting the cream of the jive world to run interlerence for
star Danny Kaye, Producer Samuel Goldwyn herein sets to
music one of his former comedy hits, "Ball of Fire." The result
is an ingratiating hodgepodge of mirth and melody which
will please most customers and will have the jivesters jumping
in their seats. Dyed-in-the-wool Kaye fans may be a
trifle disappointed because the carrot-topped comic isn't
afforded an opportunity to utilize the long string of fun-making
tricks he has displayed in previous pictures. In fact, his
performance is overshadowed by the contribution of Virginia
Mayo as the mobster's moll who starts all the trouble. The
film is mounted with characteristic Goldv/ynian opulence and
its appeal is further enhanced through the use of Technicolor
photography. Smartly merchandised, the offering can be
parlayed into top money in all bookings. Howard Hawks
directed.
Danny Kaye, Virginia Mayo, Steve Cochran, Esther Dale,
Felix Bressart, Benny Goodman, Tommy Dorsey, C. Barnet.
Hope
Warner Bros. (802)
80 Minutes
F
Drama
(T«hnitolor)
Rel. Sept. 25, '48
Herein Alfred Hitchcock, long celebrated as the master director
of marrow-freezing suspense, undertakes his first venture
under his own production banner—and simultaneously
takes a radical step from formula. Just how the ticket buyers
will react to that departure from established convention
probably will be dependent upon communities and tastes.
The picture certainly cannot be expected to exercise the
universal appeal which was the lot of many preceding Hitchcock
thrillers. Stage technique, with but slight variation, is
employed in presenting the film, all of which is photographed
on one set, thereby posing the thought that the extra cost of
Technicolor photography was not used to best advantage.
The story leans rather heavily toward the macabre—it concerns
a thrill murder by two young intellectuals and may
prove a bit too grim for many rank-and-file theatre patrons.
James Stewart, John Dall, Farley Granger, Sir Cedric Hardwicke,
Constance Collier, Douglas Dick, Edith Evanson.
One Touch of Venus
Univ.-Infl (670) 82 Minutes
Comedy
With Music
Rel. Aug. '48
Enough of those ingredients which established this as a
top Broadway musical hit of a few seasons back have been
retained to produce a picture with strong potentialities as a
top-of-the-profit-sheet entry. A good musical comedy plot, a
name-heavy cast and an abundance of delightful comedy
situations are all dished up with sufficient tongue-in-cheek
humor to keep the proceedings moving at a fast clip. The
screen's popular fantasy theme and the old Cinderella twist
are combined to spin a modern fairy story about a $40-a-week
window trimmer, Robert Walker, who falls in love with a
beauteous statue of Venus, come to life in the person of Ava
Gardner. Moviegoers who look for lush production numbers
and tune-packed sequences may be disappointed, however,
in the picture's lack thereof. Directed by William A. Setter.
Robert Walker, Ava Gardner, Dick Haymes, Eve Arden, Olga
San Juan, Tom Conway, James Flavin, Sara AUgood.
The Betrayal
A
Aslor Pictures 183 Minutes Rel.
Sincerity of purpose is practically the only redeeming feature
of this all-Negro feature. The three-hour length seems
interminable, the dialog is so stilted that patrons burst into
laughter at the most dramatic moments and most of the acting
is either amateurish or downright bad. If properly exploited,
the picture might do good business in Negro theatres.
It has no value elsewhere. Oscar Micheaux, who wrote the
original novel on which the film is based, also wrote, produced
and directed the picture and probably hated to cut
any of his lengthy dialog stretches. The characters stand
around and discuss topical Negro problems until audiences
become restless at the lack of action. LeRoy Collins impresses
as a personable young actor who would do a good
acting job with better material and Yvonne Machen makes
a realistic litle hell-cat
Harris Gaines, Verlie Cowan, LeRoy Collins, Yvonne Machen,
Myra Stanton, William Byrd, Lou Vernon.
Murderers Among Us
Artkino (- 96 Minutes Rel. Aug. 16, '48
A brooding, psychological film set in shell-shattered Berlin.
It was made by Defa in the Soviet zone of occupation,
and is the third Defa production to be released here by
Artkino. "Razzia" and "Die Feldermaus" were the other two.
It is an attack on war in general, and on Nazi mass murderers
in particular. The film was made to impress the German
people with their war guilt. In this country its appeal
will be limited to art audiences and to German-speaking
patrons interested in product from their former homeland.
The picture hammers home its messages through the chief
character, an ex-army doctor oppressed by the war ruins of
his city and by a thirst for revenge against his superior officer
who ordered mass killings in Poland. Ernst Borchert, the
doctor, finally finds release in his love for Hildegard Knef,
an artist. Wolfgang Staudte directed.
Hildegard KneJ, Ernst Borchert,
964
A
Amo Paulsen, Ema Sellmer,
Fobert Forsch, Albert Johann.
'tr
The Secret Land
MGM ( )
ReL
Documentary
(Technicolor)
An authentic film of "Operation Highjump," the U.S. navy's
'iobert Montgomery and Lieut. Robert Taylor of the navy
and Lieut. Van Heflin (Ret.), AAF. Photographed in Technicolor
by cameramen of the navy, marine corps, coast guard
and army. The recording director was Douglas Shearer. No
finer views of polar regions have ever been offered. Both
the grandeur of the scene and the perils facing the three
simultaneous expeditions commanded by Admiral Byrd are
depicted. Ships are rescued from crushing ice floes by the
ice-breaker, a man falls 50 feet info icy waters when a
breeches buoy line snaps, two planes crash and the engine
of another conks out over jagged mountains and a warm
water lake and mountains of solid coal are discovered.
Penguins, whales, seals, huskies supply local color.
Joe Palooka in Winner Take All F """"
Monogram (4802) 65 Minutes Rel. Sept. 12, '48
Few indeed will be the exhibition situations where audiences
don't rousingly receive the latest and by all odds the
best so far in the prize ring series adapted from the Ham
Fisher comic strip. Into its compact running time have been
jammed so much in the way of comedy, action, melodrama
and a touch or two of pathos that any showman can rest
assured his patrons will get their money's worth. Producer
Hal E. Chester preformed some miracles with his budget to
give the offering the polish of a high-cost entry and the handpicked
cast turns in a solid job under Reginald Le Borg's deft
directorial hand. Wherever there are fans of the "Palooka"
pictures there can be little doubt that this one will draw,
please and show a tidy profit. Joe Kirkwood, in the title role,
continues to improve Thespically and one cast change, not
for the worse, finds William Frawley subbing for Leon Errol.
Joe Kirkwood, Elyse Knox, William Frawley, Stanley Clements,
John Shelton, Mary Beth Hughes, Sheldon Leonard.
La Morena de Mi Copla
Azteca Films, Inc. 105 Minutes ReL
F
Drama
With Music
Houses which play to Spanish-speaking audiences will
find this a pleasing addition to the type of film which mixes
action, romance and music in true Latin fashion. There is a
bullfight in which the toreador is injured so badly he may
never fight again, and so he attempts to give up his sweetheart.
Seven popular songs are included, with the lovely
Conchita Martinez singing many of these. Then there are
guitar choruses under balconies and humorous touches to
add to the entertainment value. There is also the continental
tenor, Pedro Vargas, who has an enjoyable style and pleasing
voice. While the plot varies little from other romantic
dramas of this type, there are some new faces as well as old
favorites of the Spanish language films and it should please
those patrons at whom it is, aimed as well as the student
crowd. Fernando A. Rivero directed.
Conchita Martinez, Abel Salazar, Agustin Izunsa, Alberto
Galon, Florencio Castello, Agustin Irusta, Pedro Vargas.
BOXOFnCE August 28, 1948 963

. . . When
. . . Heroic
. . . The
. . Battles His Way to Victory . . . Your
. . With
. . From
. . And
. . And
EXPLOITIPS Suggtsthas for Selliag; AdltMS tor Newspaper and Program
SELLING ANGLES:
"Rope"
Since Alfred Hitchcock's name is well known to most followers
of suspense films, his name should appear prominently
on the marquee and in your advertising campaign.
Spell out the picture's title in rope on lobby easels. For
giveaways use small length of rope to which cards carrying
picture and theatre credits are attache.d. As a "shock"
ballyhoo stunt, arrange with a local furniture store to place
a chest prominently in a window, or borrow one for use in
the lobby. Placard it: "What grisly secret does this chest
hold? See 'Rope.' "
CATCHLINES:
That Master of Melodrama and Suspense . . . Alfred Hitchcock
. . . Surpasses All His Past Triumphs With a Thriller
That Will Leave You Limp . . . Its an Adventure in Unbearable
Excitement . . . With a Finish You'll Never Forget.
They Murdered an Innocent Man ... for the Sheer Joy of
Killing ... But the Net Drew Slowly Tighter Around Them
Ugly Suspicions Turned Into Certainty . . . You'll
Call It the Most Exciting Motion Picture Ever Made.
SELLING ANGLES:
"The Secret Lomd"
Admiral Byrd's latest expedition attracted international
publicity and excellent photographs of it have been published.
Obtain some of these from library or newspaper
files for lobby use, including pictures of penguins for their
human interest appeal. In advertising, play up the icy
grandeur of the Antarctic scene and the hardships and loss
of life of the expedition. If any fuel shortage is threatened,
feature the mountains of solid coal discovered.
CATCHLINES:
Admiral Byrd's Expedition Struggles Against Desperate
Odds to Discover the Untold Mineral Wealth of the Antarctic
Men of the U.S. Navy Battle Ice, Snow and Gales
to Study the Immense Natural Resources of the Antarctic.
An Authentic, Gripping Film in Technicolor of Death, Disaster
and Final Triumph Over the Awful Perils of the Antarctic
Grandeur and Dangers of the Antarctic Are Revealed
in an Exciting Official Navy Film.
SELLING ANGLES:
"Joe Palooka in Winner Take All"
Work out special ads for the sports pages of local newspapers
and spot posters at athletic centers where fight fans
gather. If a local newspaper carries the Joe Palooka comic
strip, make arrangements to run announcements of the film's
playdates near the strip. As a sure-fire attention getter, set
up a model prize ring in the lobby with stills of Joe, Knobby
and Anne blown up life-size. A man dressed as a boxer
doing "road work" could be used for street ballyhoo.
CATCHLINES:
Your Favorite Comic Strip ... On the Screen Again . . .
In a Blaze of Fists and Fury . . . America's Favorite Son in His
Fastest Action Romance . . . He's a Winner by a Knockout
. . . Out of the Comics . . . Into Your Heart.
And Forty Million
The Hero of a Hundred Fights . . .
Hearts
.
Favorite Joe
... A Guy With a Fighting Heart . a Gal Who Knows
How to Win It . . . Your Comic-Book Hero Comes Alive . . .
In a Punch-Packed Drama of the Ring.
SELLING ANGLES:
"La Morena de Mi Copla"
This can be exploited from the musical angle as well as
from its action and its romantic story. Exploit the bullfight
scene for the patrons who may be nostalgic for this Spanish
or Mexican national pastime and emphasize the music, the
colorful costumes and the acting. Now that so many Spanish
students are finding the cinema a good way to improve
their understanding and their accents, see that schools receive
bulletins about the showing.
CATCHLINES:
Seven Beautiful Songs Sung as Only Spanish Singers Can
Sing Them ... A Picture With Love, Intrigue, Jealousy and
Passion . . . The Toreador Who Was Crippled for Life and
Tried to Give Up Love.
Guitars Galore and Serenades Under a Lady's Balcony . . .
A Beautiful Girl Plus Two Men in Love With Her Equals
Trouble ... All the Grace and Expert Technique of the Toreador
Pitted Against the Mad Rage of the Goaded BuU.
ung
aim
SELLING ANGLES: "A Song Is Born"
In addition to the merchandising value of Danny Kaye's
name, make a play for the jive set by emphasizing the appearances
of Benny Goodman, Tommy Dorsey and other
notables of the jazz world. Try for the usual juke box and
disk jockey plugs, and set up special window displays of
Goodman, Dorsey and other records in music stores. Promote
a debate among local music students on the comparative
merits of classical and popular music. Stage a contest for
imitators of Danny Kaye's comedy routines.
CATCHLINES:
It's Danny Kaye at His All-Time Best ... in a Mad, Merry,
Mirthful Mixup of Gals, Gangsters and Glorious Music . . .
Get Yourself Set for the Season's Slap-Happiest Laugh Riot
. . . It's Oh-Kayel
This Kaye Character Is Truly Terrific ... as He takes Off
on a Laugh Spree That Will Be Heard 'Round the World
. . . It's the Funniest Thing That's Ever Happened on the
Screen . . . the Gay, Glittery Comedy America Has Been
One Long, Loud, Continuous Howl.
Waiting For . . .
SELLING ANGLES:
"One Touch of Venus"
, Tieups with your local department stores are a natural since
most of the action transpires in such an emporium. Stage
a special "breakfast matinee" for the store employes. Conduct
a "Modern Venus" beauty contest with art students and
beauty parlor operators as the judges—the winner being the
entrant most closely duplicating Ava Gardner's physical dimensions.
Tie in with music stores on record albums containing
the score of the Broadway musical and arrange to
have the tunes spotted in juke boxes and on the air.
CATCHLINES:
It's the Hit That Laughed Its Way From Broadway to the
Screen ... All Dished Up in a Delightful Package ... Of
Mirth, Melody and Madness . . . She Came From Mount
Olympus . Went Right Into His Arms.
The Fantastically-Funny, Delightfully-Different Story of a
Goddess Who Fails for a Mortal . . . Ava Gardner as a Venus
Come to Life . . . The Joy-Filled, Pleasure-Packed Fairy Tale
of a Woman That Was Made of Stone . . . Until He Entered
Her Heart . Taught the Expert How to Make Love.
SELLING ANGLES:
"The Betrayal"
Although the picture will be limited to showings in Negro
theatres only, it has many exploitable angles for these
houses. The film is based on a widely-read (among Negroes)
novel, "The Wind From Nowhere," by Oscar Micheaux. Make
a tieup with local bookshops for window displays of this
and other Micheaux novels, "The Case of Mrs. Wingate" and
"The Masquerade," all published in de luxe editions. Yvonne
Machen appeared in "Anna Lucasta" and the other players
are well known to Negro patrons.
CATCHLINES:
The Greatest Negro Photoplay of All Times . . . The Unforgettable
Story of Martin Eden, Young Negro Man of Conquest,
Who Built an Agricultural Empire in the Dakota Wilderness
. the Best-Selling Novel by Oscar Micheaux,
"The Wind From Nowhere."
Like Judas, Who Betrayed Christ, She Was Forced to Betray
the Husband She Loved ... A Symbol of Hate Pitted Against
a Woman of Brave and Unfailing Loyalty . . . The Strangest
Love Story Ever Told.
SELLING ANGLES:
"Murders Among Us"
Play up the fact that Hildegard Knef has been signed by
Selznick and has arrived in this country for a starring role
in a Hollywood production. Use plenty of stills; she's attractive
and will attract attention. The picture can be sold to
the regular art house patrons as a distinctive film, done with
the pre-Hitler touch that made German films popular here.
In German-speaking neighborhoods the picture can be marketed
as the most recent import from the former homeland.
CATCHLINES:
A Triumph of Screen Art . . . Drama of Smoldering Hate and
Sultry Love ... A Man's Thirst for Vengeance Led to Love
. . . Love and Violence in Shell-Shattered Berlin.
In the Great Tradition of German Film Art . . . Sweeping
Emotions! Shocking Realitiesl Stark Dramall ... A Screen
Experience You'll Never Forget ... A Powerful Plea for Justica.

i
and
'
new
Bom"
^«!fj|,
'ES: 10c per word, minimum $1.00. cash with copy. Four insertions lor price of three.
Mejy,
.'d since
:. Siege
)SING DATE: Monday noon preceding publication date. Send copy and answers to
Box Numbers to BOXOFFICE, 825 Van Brunt Blvd., Kansas City 1, Mo. •
ENERAL EQUIPMENT—USED
r office isn't in our tiat. but in a s\iell ne^
jutng lo serve you better; 22 years of square
itiii. 'i'yplcul values complete ;i5mm sound
ft.
^Dlcture egulpment: dual DeVry ESF 2.000
fli aopllfler. speaker, $595: Holmes, $C95'
XDC ulth low Intensity lamps, $1,995:
IKW arcs, $2,495: closing out some eood
ill
^ex beads, $69.50 up: arclamps, rectifiers
Uksenerators at a sacrifice. Tell us uhat you
New address, S.0.8. Cinema Supply Corp.,
iV. 62nd St.. New York 19.
lit New York soon ajid see S.O.S
patronat;e bulll our building. Typical values
ioijlele 35mm sound jnd picture etiuipment
III DeVry BSF 2,000 ft. with amplifier, speaker,
it Holmes. $695; DeVry XDC vvith lo» in
ii y lamps, $1,995; with IKW arcs, $2,495
log out some eood Simplex heads, $69.50 up
&( nps, rectifiers and generators at a sacrifice
iejus what you want. S.O.S. Cinema Supply
loi|, 602 \V. 52nd St.. New York Ifi
rtable speed pulley for your fans, air dele
rs, blowers, air washers. New and used,
nemajr. V. 0. Box 838, Atlanta. Ga.
Sale: Healing equipment. Prepare now for
heat. Two 240 Payne CB furnaces. Two
_
"1A2 blowers. Two high limit controls. Two
aipore automatic pilots. Above units will heat
-seat theatre or can be divided to heat
T houses. Frank D. Wllke. Boulevard Thean)633
Harrisburg Blvd., Houston. Texas.
lave for sale: One Burch popcorn machine.
a. Coj Fair model. 12 oz, kettle, good shape.
Qi^ouble channel Soundmaster amplifier with
esBoiid
fc iw and one high speakers with baffle boards;
«ir.g the
.9qtheatre chairs, spring and squab bottoms,
backs; 60-day delivery or before. Minne
•sicd dims
usfrheatre. Om.iha. Neb.
cmusfrheatre.
Sale: Two Motiograph heads, front shutter,
for or trade lamps. Earl Neff. 530 Sume.,
Oconomowoc, Wis.
itilating fans, available t \ at once. Four used
bii blowers. A-1 condition. 50 to 60.000 cfm.
Ill ete with U belt drives; 10 hp variable speed
'>
W controls. Also 500 the;itre chairs,
m I'eneer backs, $1 ea. All or part. L. Kendis,
ilm Bldg.. Cleveland. Ohio.
p(
( iplete equipment for theatre, including 326
cqfola at genuine bargain. Write Glen Dickinson,
ission, Kas., "for details.
a Venus
aijldle ( riess low intensity arc lamps reconditioned,
pair. 30 amp. 220 v., 60 cycle rectifiers
Entcrei
ilgy used. $300 pr. Powers 6B heads re-
Uve.
$75 ea. S.O.S. sound heads. $40 ea.
Im|[iers, $150, 5% projection lenses new. $50
nvers 6B stands. :f25. Upper magazines.
Howard Sales and Service. Hanley, Sask.
ilrqaf
I 'ry ESF portable 2.000 ft. projectors (not
arirplus) complete with amplifier and speaker.
U 12 section Nenmade film cabinet and en-
"^1 motor-driven rewind. Equipment has had
'n[ use only. To settle esetate, $600 cash.
K^O. 1975 So. Vermont. Los Angeles Calif.
7.
Used LS3 speakers, good condition. Two
nnalley 125 amp. lamp houses: one Stabll-
iBl
5 h.p. generator (125 amps, continuous,
50imn.s.. minutes). 90 volts, 1750 rpm.
5
i:o3ettai
lai eld-fiallion Drive-In Theatre. R.D. 6,
ini eld,
Ohio.
Holmes complete, stands, one used
ol

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