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Boxoffice-May.29.1948

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;<br />

Ri-Knox to T. Grance;<br />

McCalmont Retires<br />

PITTSBURGH— Theodore Grance, Everett,<br />

theatre, restaurant and hotel owner and<br />

Pa.,<br />

president of Outdoor Theatres, Inc., operating<br />

drive-in theatres at Irwin and New Castle,<br />

assumed management of the Rialto in Mount<br />

Oliver this week, having purchased the majority<br />

of the stock in the Ri-Knox Amusement<br />

Corp. May 15. With the transfer, Robert<br />

V. McCalmont, veteran exhibitor, retires<br />

from the business here.<br />

Grance purchased 1,100 shares of stock,<br />

leaving only 73 shares outstanding. His purchase<br />

was from the A. A. Weiland family,<br />

James H. Taylor, W. P. Linn, Gerald Born<br />

and McCalmont. Taylor was secretary-treasurer<br />

of the old company. Linn is publisher of<br />

the Hill Top Record and Born is a real estate<br />

broker. McCalmont was president of the<br />

former operating organization. Weiland is a<br />

pioneer exhibitor, now operating at Coraopolis.<br />

Price of the purchase was $100,000.<br />

McCalnxont, after more than 30 years in<br />

exhibition, says that he expects to retire to<br />

Florida, where he will .seek to purchase an<br />

orange grove.<br />

Gala Program Is Lined Up<br />

For Murphy Anniversary<br />

WILMINGTON, OHIO—A gala program is<br />

in the making for celebration of the 30th<br />

anniversary of the Chakeres Murphy Theatre<br />

here during the week .starting July 18. Joe<br />

Murphy, manager, said a different picture<br />

will be shown each day of the anniversary<br />

week. Efforts are being made to obtain bookings<br />

of some pictures of yesteryear to give the<br />

theatregoers some flashbacks in motion pictiu'es.<br />

There will be gifts to patrons throughout<br />

the week, and a large birthday cake wiU<br />

decorate the lobby. Also, in honor of the anniversary,<br />

the Wilmington News-Journal will<br />

issue a special edition.<br />

Bernie Serlin Is Named<br />

WB Central Field Man<br />

NEW YORK—Bernie Serlin has been named<br />

field man in the Warner Bros, central district<br />

by Mort Blumenstock. vice-president in<br />

charge of advertising and publicity. Serlin<br />

will make his headquarters in Cincinnati and<br />

will also cover the Indianapolis, Cleveland<br />

and Pittsburgh branch areas. Serlin, whowas<br />

a practicing lawyer before joining the<br />

army, joined Warner Bros, exploitation department<br />

last year.<br />

Wendell P. Miller Dies<br />

DETROIT—Wendell P. Miller, former manager<br />

of the National Theatre here, died April<br />

30 at Veterans hospital. New York, it has<br />

been learned here. He was a very active<br />

member of the Russell Johnson Theatrical<br />

post of the Legion in Detroit. Miller was<br />

gassed during World War I. He is survived<br />

by his wife and child who reside in New York.<br />

New Equipment Installed<br />

ONAWAY. MICH.—New projectors and a<br />

new screen have been installed at the State<br />

Theatre, according to owner D. H. DeRosia.<br />

New rest rooms will be built in the near future,<br />

he said.<br />

Robert Russell, Ashtabula Manager,<br />

Celebrates 25 Years With Shea's<br />

ASHTABULA. OHIO—Robert Russell, who<br />

started work ;it the Palace here imder Paul<br />

Mueller washing walls<br />

in the theatre's spring<br />

housecleaning program,<br />

is celebrating his<br />

J •^mmfjmf"^<br />

1 .<br />

I<br />

25th anniversary with<br />

Shea Theatres this<br />

month. Since 1942 he<br />

has been Shea city<br />

manager supervising<br />

the three houses in<br />

operation and the con-<br />

struction of a fourth.<br />

mUr t Russell, who had<br />

married the previous<br />

Robert Russell August, applied for a<br />

job under Manager Mueller in the spring of<br />

1923. When nothing happened for several<br />

weeks he was about ready to give up when<br />

Mueller phoned him to start work the next<br />

day. Spring cleaning was under way and<br />

young Ru.ssell was a.ssigned to washing walls<br />

at $18 a week.<br />

"It probably was the toughest six weeks<br />

spent in my life," Russell recalls, "but I managed<br />

to stick it out. I presimie the main reason<br />

was that I was a married man and<br />

need the money."<br />

At the end of the six weeks Russell was<br />

promoted to outside advertising man and<br />

given a rattletrap car to post one, three, six<br />

and 24-sheets, window cards, etc., during the<br />

day. At night he was head usher, marquee<br />

and display man.<br />

"I never will forget Bernie Head," Russell<br />

says. "He was the advance man on the first<br />

round of 'The Big Parade.' He taught me<br />

more about slobbering paste and mouthing<br />

tacks in one day than I ever expected to<br />

know. Bernie had a cheek on each side of<br />

his mouth that would hold a pound of tacks<br />

and room for a chew of tobacco in between.<br />

"Not too long a time lapsed until Mueller<br />

was transferred out of Ashtabula, and replaced<br />

by the late Bernie Kearney. Bernie,<br />

a friend of evei-yone and with years back of<br />

him with the Shea company, was also a<br />

brother to Dick Kearney. Things went well<br />

with Bernie and myself for five full years,<br />

as Bernie had" a lot of patience and gave me<br />

splendid training, as he was a very exact and<br />

business-like man in every respect. One could<br />

set a watch daily by Bernie's actions—breakfast<br />

every morning at 9:30; daily shave at the<br />

nearby barbershop promptly at 11. It was my<br />

job to have the mail there at 10 in the niorning<br />

and 1 in the afternoon, and that didn't<br />

mean 10:05 or 1:05. Those were happy years.<br />

as along with pictures we used vaudeville<br />

the last three days of the week.<br />

'Bernie was transferred to Amsterdam,<br />

N. Y., leaving me in charge of Ashtabula,<br />

under the supervision of Ward Johnson.<br />

Ward, at that time, was interested in both<br />

Conneaut and Geneva, and Shea turned over<br />

to him the added duties of watching over<br />

me. Business carried on in this manner tmtil<br />

Ward's death in about 1934. at which time<br />

George Shewell came into the pictiu'e, as a<br />

traveling or district manager, and I believe<br />

out of the Shea Theatre, in Fremont. At<br />

that time. Shea felt that I was not capable<br />

of carrying on Ashtabula on my own without<br />

Ward's supervision, and as George was on the<br />

road much of the time, I was transferred to<br />

Geneva to a smaller operation^ running only<br />

four days at that time.<br />

"I spent eight happy years in Geneva and<br />

saw the theatre during the first two years<br />

go from four days a week to full time. During<br />

my stay, E. C. Grainger came in as general<br />

manager, through Shea's death. Grainger<br />

requested me to come back to Ashtabula in<br />

1942,"<br />

If<br />

Worth<br />

A Thought<br />

you are thinking of<br />

building or remodeling<br />

think of<br />

COVI and ASQUINI<br />

317 Outlook Street<br />

Pittsburgh 27, Pa.<br />

Phone Carrick 6511<br />

ATTENTION, DRIVE-IN THEATRES!<br />

You can step up attendance on your Monday or other dull nights by<br />

WAHOO<br />

playing<br />

America's Favorite Screen Gome<br />

Write for Complete Details<br />

HOLLYWOOD AMUSEMENT CO., 831 S. WABASH AVE., CHICAGO 5, ILL.<br />

BOXOFFICE : : May<br />

29, 1948<br />

75

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