Boxoffice-May.29.1948

mm
THE NATIONAL FILM WEEKLY
rUBLISH:D IN NINE SECTIONAL EDITIONS
BEN SHLYEN
Editor-in-Chief and Publisher
I
OXOFFICE
JAMES M. JERAULD Editor
NATHAN COHEN Associate Editor
JESSE SHLYEN Managing Editor
IVAN SPEAR Western Editor
FLOYD M. MIX Equipment Editor
RAYMOND LEVY General Manager
Published Every Saturday by
ASSOCIATED PUBLICATIONS
Ediloiial Offices: 9 Rockefeller Plaza, New York 20,
N. Y. Raymond Levy, General Manager; James M.
Jerauld, Editor; Chester Friedman, Editor Showmandiser
Section; A. ]. Stocker, Eastern Representative.
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Washington Offices: 302-303 International Bldg., 1319
r St., N. W. Lee L. Garling Manager. Telephone
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Other Publications: BOXOFFICE BAROMETER,
published in November as a section oi BOXOFKICE;
THE MODERN THEATRE, published monthly as o
section ol BOXOFFICE.
ALBANY—21-23 Walter Ave., M. Berrigan.
ATLANTA— 163 Walton, N. W., P. H. Savin.
BIRMINGHAM—The News, Eddie Badger.
BOSTON—Frances W. Harding, Lib. 9814.
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder,
CHARLOTTE—216 V/. 4th, Pauline Grillilh.
CINCINNATI— 1634 Central Parkway, Lillian Seltzer,
CLEVELAND— Elsie Loeb, Fairmount 0046.
DALLAS—4525 Hollard. V. W. Crisp, 18-97S0.
DENVER— 1645 Lalayette, Jack Rose, TA 8517.
DES MOINES—Register & Tribune Bldg., Russ Schoch
DETROIT— 1009 Fox Theatre Bldg,, H. F. Reves.
Telephones: RA 1100; Night, UN-4-02I9.
HARTFORD— 109 Westborne, Allen Widem.
HARRISBURG, PA.—Mechanicsburg, Lois Fegan.
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NEW ORLEANS—Mrs. Jack Auslel, 3137 Elysian Fields
Avenue,
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OMAHA—Omaha V/orld-Herald Bldg., Lou Gerdes
PHILADELPHIA—4901 Spruce St., J, M. Makler.
PITTSBURGH—86 Van Braam St., R. F. Klingensmilh
PORTLAND, ORE.—David C. Kahn, BR, 1181, ext. 156.
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ST. LOUIS— 5149 Rosa, David Barrett, FL-3727
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SAN FRANCISCO—25 Taylor St., Gail Lipmon
ORdway 3-4612.
SEATTLE—928 N. 84th St., Willard Elsey.
TOLEDO—4330 Willys Pkwy., Anna Kline.
IN CANADA
CALGARY—The Alberian. Wm. Campbell.
MONTREAL—4330 Wilson Ave., N. D. G., Roy Carmichael.
Walnut 5519,
ST, JOHN- 116 Prince Edward St,, Wm. J. McNulty
TORONTO—242 Milwood, Milton Galbraith.
VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.
VICTORIA—938 Island Highway, Alec Mernman.
WINNIPEG—The Tribune, Ben Lepkin,
INHERENT QUALITY
7 •_>' HE MOTION picture's position and func
tion as a community asset was well set forth by Harry N
Warner, president of Warner Bros., in a talk before the Nationc
Council for Community Improvement meeting in Washingtor
In addition to its primary function of providing the peopl
with entertainment, the motion picture, said Mr. Warner, ha
given active support and cooperation to civic movements cal,
ing for fund raising, morale building and dramatic presentc,
tion of vital information.
He also cited the cooperation rendered by the motio
picture theatre and the productions it shows to the churc
and school in furthering community programs; as a notabl
focal point for many successful humanitarian causes; and ser\
ing as the perfect headquarters for public service endeavor
to dramatize the need for fire prevention, periodic examine
tions to control tuberculosis; to meet neighborhood needs an
emergencies. Further Mr. Warner pointed to the cultural ii
fluence of the motion picture in that, for one thing, "it has mad;
history entertaining . . . has given the American citizen mor
and more information from which he can make up his ow
mind."
Mr. Warner's remarks come at
a time when the industr
is giving new thought—and action—to community relation
Having dravm his text from the record of what actually ho
been done by theatremen on their home grounds, what M
Warner has said serves to emphasize the worth as well o
the need for continuation of the good work.
Those exhibitors
shall I do in the industry's public relations program?" hav
the answer in the pattern which so many of them have create
through their accomplishments in their war activities worl,
And even for many years before, when every genuine show
man knew that his theatre inherently was the pivotal point i
community service.
Of Things to
who may be asking themselves, "Wh<
Come
Of more than passing interest is the revelation by Spyrc
Skouras to the 20th Century-Fox stockholders that pictui
shooting schedules have been reduced from 72 days to o
Member Audit Bureau of CiRCtTLATioNS
Entered -ai Second Class matter at Post Office, Kansas City, Mo
Stctional Edition. $3,00 per vear; National Edition, $7.50
Vol. 53
MAY 2 9,
No. 5
19 4 8