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THE NATIONAL FILM WEEKLY<br />
rUBLISH:D IN NINE SECTIONAL EDITIONS<br />
BEN SHLYEN<br />
Editor-in-Chief and Publisher<br />
I<br />
OXOFFICE<br />
JAMES M. JERAULD Editor<br />
NATHAN COHEN Associate Editor<br />
JESSE SHLYEN Managing Editor<br />
IVAN SPEAR Western Editor<br />
FLOYD M. MIX Equipment Editor<br />
RAYMOND LEVY General Manager<br />
Published Every Saturday by<br />
ASSOCIATED PUBLICATIONS<br />
Ediloiial Offices: 9 Rockefeller Plaza, New York 20,<br />
N. Y. Raymond Levy, General Manager; James M.<br />
Jerauld, Editor; Chester Friedman, Editor Showmandiser<br />
Section; A. ]. Stocker, Eastern Representative.<br />
Telephone Columbus 5-6370, 5-6371, 5-6372. Cable<br />
address: BOXOFFICE, New York."<br />
Central Offices: 1327 South Wabash Ave., Chicago<br />
5, 111. Jonas Perlberg, Manager; Donald Maggart,<br />
Central Representative. Telephone WEBster 4745.<br />
Western Offices: 6404 Hollywood Blvd., Hollywood<br />
28, Calif Ivan Spear, Mancrger. Telephone GLadstone<br />
1186.<br />
Washington Offices: 302-303 International Bldg., 1319<br />
r St., N. W. Lee L. Garling Manager. Telephone<br />
NAtional 3482. Filmrow; 932 New Jersey, N. W. Sara<br />
Young.<br />
London Offices: 136 Wardour St., John Sullivan, Manager.<br />
Telephone Gerrard 3934-5-6.<br />
Publication Offices: 825 Van Brunt Blvd., Kansas City<br />
1, Mo. Nathan Cohen, Associate Editor; Jesse Shlyen,<br />
Managing Editor; Morris Schlozman, Business Manager.<br />
J Herbert Roush, Manager Advertising Sales<br />
and Service. Telephone CHestnut 7777-78.<br />
Other Publications: BOXOFFICE BAROMETER,<br />
published in November as a section oi BOXOFKICE;<br />
THE MODERN THEATRE, published monthly as o<br />
section ol BOXOFFICE.<br />
ALBANY—21-23 Walter Ave., M. Berrigan.<br />
ATLANTA— 163 Walton, N. W., P. H. Savin.<br />
BIRMINGHAM—The News, Eddie Badger.<br />
BOSTON—Frances W. Harding, Lib. 9814.<br />
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder,<br />
CHARLOTTE—216 V/. 4th, Pauline Grillilh.<br />
CINCINNATI— 1634 Central Parkway, Lillian Seltzer,<br />
CLEVELAND— Elsie Loeb, Fairmount 0046.<br />
DALLAS—4525 Hollard. V. W. Crisp, 18-97S0.<br />
DENVER— 1645 Lalayette, Jack Rose, TA 8517.<br />
DES MOINES—Register & Tribune Bldg., Russ Schoch<br />
DETROIT— 1009 Fox Theatre Bldg,, H. F. Reves.<br />
Telephones: RA 1100; Night, UN-4-02I9.<br />
HARTFORD— 109 Westborne, Allen Widem.<br />
HARRISBURG, PA.—Mechanicsburg, Lois Fegan.<br />
INDIANAPOLIS—Rl. 8, Box 770, Howard M. Rudeaux.<br />
MIAMI—66 S. Hibiscus Island, Mrs. Manton E. Harwood.<br />
2952 Merrick Rd.. Elizabeth Sudlow,<br />
MEMPHIS— 707 Spring St., Null Adajns, Tel. 48-5462,<br />
MILWAUKEE—529 N. I3th, J. R. Gahagan, MA-0297.<br />
MINNEAPOLIS—29 Washington Ave. So., Les Hees.<br />
NEW HAVEN—42 Church St., Gertrude Lander.<br />
NEWARK, N. ;.—207 Sumner, Sara Carleton.<br />
NEW ORLEANS—Mrs. Jack Auslel, 3137 Elysian Fields<br />
Avenue,<br />
OKLAHOMA CITY—216 Terminal Bldg., Polly Trindle.<br />
OMAHA—Omaha V/orld-Herald Bldg., Lou Gerdes<br />
PHILADELPHIA—4901 Spruce St., J, M. Makler.<br />
PITTSBURGH—86 Van Braam St., R. F. Klingensmilh<br />
PORTLAND, ORE.—David C. Kahn, BR, 1181, ext. 156.<br />
RICHMOND—Grand Theatre, Sam Pulliam.<br />
ST. LOUIS— 5149 Rosa, David Barrett, FL-3727<br />
SALT LAKE CITY—Deseret News, Howard Pearson<br />
SAN ANTONIO—333 Blum St., L. J. B. Ketner.<br />
SAN FRANCISCO—25 Taylor St., Gail Lipmon<br />
ORdway 3-4612.<br />
SEATTLE—928 N. 84th St., Willard Elsey.<br />
TOLEDO—4330 Willys Pkwy., Anna Kline.<br />
IN CANADA<br />
CALGARY—The Alberian. Wm. Campbell.<br />
MONTREAL—4330 Wilson Ave., N. D. G., Roy Carmichael.<br />
Walnut 5519,<br />
ST, JOHN- 116 Prince Edward St,, Wm. J. McNulty<br />
TORONTO—242 Milwood, Milton Galbraith.<br />
VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.<br />
VICTORIA—938 Island Highway, Alec Mernman.<br />
WINNIPEG—The Tribune, Ben Lepkin,<br />
INHERENT QUALITY<br />
7 •_>' HE MOTION picture's position and func<br />
tion as a community asset was well set forth by Harry N<br />
Warner, president of Warner Bros., in a talk before the Nationc<br />
Council for Community Improvement meeting in Washingtor<br />
In addition to its primary function of providing the peopl<br />
with entertainment, the motion picture, said Mr. Warner, ha<br />
given active support and cooperation to civic movements cal,<br />
ing for fund raising, morale building and dramatic presentc,<br />
tion of vital information.<br />
He also cited the cooperation rendered by the motio<br />
picture theatre and the productions it shows to the churc<br />
and school in furthering community programs; as a notabl<br />
focal point for many successful humanitarian causes; and ser\<br />
ing as the perfect headquarters for public service endeavor<br />
to dramatize the need for fire prevention, periodic examine<br />
tions to control tuberculosis; to meet neighborhood needs an<br />
emergencies. Further Mr. Warner pointed to the cultural ii<br />
fluence of the motion picture in that, for one thing, "it has mad;<br />
history entertaining . . . has given the American citizen mor<br />
and more information from which he can make up his ow<br />
mind."<br />
Mr. Warner's remarks come at<br />
a time when the industr<br />
is giving new thought—and action—to community relation<br />
Having dravm his text from the record of what actually ho<br />
been done by theatremen on their home grounds, what M<br />
Warner has said serves to emphasize the worth as well o<br />
the need for continuation of the good work.<br />
Those exhibitors<br />
shall I do in the industry's public relations program?" hav<br />
the answer in the pattern which so many of them have create<br />
through their accomplishments in their war activities worl,<br />
And even for many years before, when every genuine show<br />
man knew that his theatre inherently was the pivotal point i<br />
community service.<br />
Of Things to<br />
who may be asking themselves, "Wh<<br />
Come<br />
Of more than passing interest is the revelation by Spyrc<br />
Skouras to the 20th Century-Fox stockholders that pictui<br />
shooting schedules have been reduced from 72 days to o<br />
Member Audit Bureau of CiRCtTLATioNS<br />
Entered -ai Second Class matter at Post Office, Kansas City, Mo<br />
Stctional Edition. $3,00 per vear; National Edition, $7.50<br />
Vol. 53<br />
MAY 2 9,<br />
No. 5<br />
19 4 8