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. . . Rod<br />
. . . Eddie<br />
. . The<br />
. . Bob<br />
. . Albert<br />
. . Martin<br />
. . . Helen<br />
. . Max<br />
. . National<br />
. . Lou<br />
. . Anna<br />
. .<br />
Reade<br />
w<br />
Along New York's Film<br />
By<br />
^IKE SIMONS of the MGM home office<br />
acted as guide to a group of Newarlc<br />
Southside high school students who visited<br />
the exchange last Tuesday. The youngsters<br />
went over the premises from Pilmrow to<br />
screening room . O'Neil, former publicity<br />
man for Loew's State, is reported to<br />
be managing several theatres in New Jersey<br />
Rodomista is the new manager for<br />
Loew's State. He was formerly head man at<br />
Loew's 72nd Street.<br />
Frank Muto has succeeded Bernie Menchell<br />
as manager of the Broadway Theatre.<br />
Astoria . . . Menchell and John Calvocoressi.<br />
former manager of the Jackson Theatre,<br />
Queens, are negotiating for several theatres<br />
in New Haven . Gebhardt, manager<br />
for the 29th annual convention of Allied<br />
Theatre Owners of New Jersey, reported<br />
that more than 150 reservations have<br />
been made. The meeting will take place at<br />
the Hollywood hotel. West End, June 28-30<br />
Lachman, president, N. J. Allied,<br />
will leave for Paris June 9. He will remain<br />
there one week.<br />
Jack Glauber and Otto Price of Arrow<br />
Premiums have signed ten additional theatres<br />
for their Tu-Tone Table Ware deal.<br />
Twenty-six theatres in the metropolitan area<br />
are now handling this premium. Arrow also<br />
will distribute a new RCA Victrola Console<br />
as part of its RCA Victor record premium<br />
tiein now being used by 20 local theatres . . .<br />
Seymour Florin, 20th-Fox branch manager,<br />
has set a deal with RKO for "The Iron<br />
Curtain," which will begin its subsequent<br />
run engagement June 16 . . Bill Tavernise,<br />
.<br />
20th-Fox print booker, has been ill with influenza<br />
Liggett-Stiefel Booking<br />
Service has moved from the Hotel Lincoln<br />
to 341 West 44th St.<br />
.<br />
The Newbury circuit has taken over the<br />
Ritz Theatre, Spring Lake, N. J. The Independent<br />
Theatre Service will book for the<br />
theatre . . Lee Newbury is in Hollywood,<br />
.<br />
Dick Dollinger. son of Irving Dollinger,<br />
Fla. . . .<br />
N. J. Allied board chairman, will leave<br />
for Guatemala for a vacation when his spring<br />
term ends at Rutgers Weiss of<br />
Fords Theatre, Fords, N. J., is visiting relatives<br />
in Detroit . . . Ernest Mezzi of the<br />
Colony Theatre, Sayville, has bought a house.<br />
He had been unable to rent an apartment.<br />
. . .<br />
Seymour Berkowitz, Columbia booker, damaged<br />
his new automobile in a collision. Seymour<br />
was on his way home from the hospital<br />
where his son had his tonsils removed<br />
Warners has invited circuit bookers and<br />
buyers to the company's annual boat ride<br />
June 15.<br />
Jim 'Victory, 20th-Fox salesman, was on<br />
Lou Martin of the Majestic<br />
jury duty . . .<br />
Theatre, Paterson, has shelved his vaudeville<br />
policy for the summer . . . Joe Ornstein<br />
of the Independent Theatre Service will send<br />
"Voice o( Thcntre Speakers"<br />
JOE HORNSTEIN has them!<br />
WALTER WALD.^IAN<br />
Row<br />
his daughter, Francine, to camp for three<br />
weeks, joe lives at Hockaway, but the gal<br />
Adeline Ginzberg<br />
wan^s mountain air . . .<br />
of Principal Pictures will be married June 18<br />
Gelber of the Independent Theatre<br />
Service is engaged to a boy from Boston<br />
. Polinsky of RKO has joined<br />
the Brandt booking department. He replaced<br />
Mildred Oppenheim, who is settling down to<br />
a life of homemaking . Goidel of the<br />
Gloria Theatre, Brooklyn, celebrated his 27th<br />
wedding anniversary May 22 .<br />
Rosenberg<br />
has resigned from Screen Guild to<br />
join Astor Pictures as a booker.<br />
Lloyd Lind headed the New York delegation<br />
of Monogram sales personnel that attended<br />
the special meeting in Chicago over<br />
the holiday weekend. Accompanying Lind<br />
were: Nat Fm-st, Jack Farkas, Harry Le Vine<br />
and Myer Solomon .<br />
Screen Service<br />
is building up its business in trailers for<br />
television stations. Harold Bennett's New<br />
York branch is actively filling orders.<br />
The Victoria Theatre will be closed for four<br />
weeks beginning July 1 while remodeling and<br />
renovations are carried out personnel<br />
changes in Asbury Park; Jerry Se-<br />
.<br />
gal, manager of the Lyric Theatre, to the<br />
Paramount Theatre, Asbury Park; Bill Malone,<br />
assistant manager of the Mayfair, to<br />
the Lyric; Richard Ellicks, assistant manager<br />
of the Lyric, to the Mayfair.<br />
Brisson Opens N. Y. Office<br />
With Hacker in Charge<br />
NEW YORK—Frederick Brisson, executive<br />
producer of Independent Artists, Inc., has<br />
opened an office at 50 Rockefeller Plaza witn<br />
Samuel Hacker as eastern representative.<br />
Brisson's wife, Rosalind Russell, and Dudley<br />
Nichols are co-partners in Independent Artists.<br />
The company's first production, "The<br />
Velvet Touch," which stars Miss Russell,<br />
Sydney Greenstreet, Claire Trevor and Leo<br />
Genn, is set for early release by RKO.<br />
Hacker was most recently with Republic<br />
as manager of the contract and playdate<br />
department and assistant to tl>e general sales<br />
manager and foreign sales manager. He will<br />
act as the producers' representative with RKO<br />
and represent the company for talent and<br />
stories. Dudley Nichols' first picture for the<br />
company, an original which he is writing, producing<br />
and directing, will go into work early<br />
in August. The company plans ten pictiu'es<br />
over a five-year period, all to be produced<br />
at the RKO studios.<br />
Brisson has completed arrangements with<br />
bankers for a revolving fund to take care of<br />
Independent Artists requirements. He will<br />
leave for Europe early in June to set up offices<br />
in various countries.<br />
Giants See Giant Short<br />
NEW YORK—The New York Giants<br />
saw<br />
themselves as others see them when they<br />
attended a short screening at the Paramount<br />
home office Friday (28). "Big League Glory."<br />
a Grantland Rice Sportlight made by Jack<br />
Eaton of the Giants' spring training service,<br />
will be released June 11.<br />
Film Stars at Benefit<br />
For Overseas Aid<br />
NEW YORK—Danny Kaye, Marlene Dietrich,<br />
Mark Stevens, Jane Wyman, Jack Hale.,,<br />
Marie McDonald, Vivian Blaine and Kuth<br />
Hussey were among the fiim stars who entertained<br />
at the benefit show, "Command<br />
Performance," at Madison Square Garden<br />
May 25 for American Overseas Aid-United<br />
Nations Appeal for Children.<br />
Gen. George C. Marshall, who iras guest<br />
of honor, delivered a brief message which was<br />
lecorded by CBS for national broadcast later<br />
111 the evening. Among the stage and radio<br />
stars who appeared were Edgar Bergen, the<br />
Ritz Brothers, Xavier Cugat and orchestra.<br />
Earl Wilson, Bill Robinson, Lucy Monroe,<br />
Rosario and Antonio, Fred Waring's Pennsylvanians<br />
and Ed Sullivan and his Dawn<br />
Patrol Revue.<br />
Plans to broadcast the performance by television<br />
were canceled at the last minute by<br />
Station WCBS-TV, which had scheduled the<br />
event for 9 p. m. A spokesman for the Columbia<br />
Broadcasting System, which operates<br />
the television station, said the cancellation<br />
resulted from the refusal of Actors Equity<br />
Ass'n to permit its members to appear without<br />
payment if the program were televised.<br />
The actors group was one of several theatrical<br />
organizations that volunteered the<br />
services of its members for the benefit show.<br />
U-I Exploitation Plum<br />
To Charles Simonelli<br />
NEW YORK—Charles Simonelli has been<br />
named to the new post of eastern exploitation<br />
manager for Universal-International. He<br />
is 25, the youngest exploitation executive of<br />
a major film company, according to U-I<br />
officials. Simonelli joined the Universal pub'<br />
licity and advertising department in 1942 as i<br />
an office boy. Six months later he was<br />
handling cooperative ads. By the end of 1943<br />
he was head of commercial tieups. He later<br />
was made a field exploiteer, and in 1945 took<br />
over radio promotion.<br />
U-I Receives New Offers<br />
For Park Ave. Sublease<br />
NEW YORK—Universal-International has<br />
received several offers for its lease on the<br />
Park Avenue Theatre following the breakdown<br />
of negotiations with Nat Sanders of<br />
English Films. U-I has about eight years<br />
to go on its ten-year lease with Walter Reade.<br />
The company is ready to offer the house<br />
for a sublease when a satisfactory bid is<br />
made.<br />
Charles Cohen Joins U-I<br />
NEW YORK—Charles Cohen has joined the<br />
Universal - International advertising department.<br />
He was recently advertising manager<br />
for Berkeley Industries, and prior to that<br />
connection was in the MGM publicity department<br />
for 15 years.<br />
Century Plans Theatre<br />
NEW YORK—Century Theatres will build<br />
a 1,500-seat house at Rockville Centre, L. I.<br />
A parking lot for patrons will adjoin the<br />
theatre. The theatre w-ill probably be called<br />
the Deane.<br />
4<br />
50 BOXOFFICE :<br />
: May<br />
29, 1948
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