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w<br />
THEATRE DMSPLA YS<br />
Charles<br />
Smith, manager of the Ritz in<br />
Brunswick. Ga., used a foliage background<br />
to provide atmosphere out front<br />
during his rebooking of "Swamp Water."<br />
Tree stump and stills gave a realistic<br />
touch for the flash.<br />
Right: Lobby display<br />
on oratorical<br />
contest promoted<br />
ivith merchaiit aid<br />
by Art Stayiisch of<br />
the Wisconsin, Milwaukee,<br />
on "State of<br />
the Union." Map of<br />
U.S. and contest<br />
data were placed<br />
atop grand stairivay<br />
where patrons could<br />
not 77iiss it. Contestants<br />
appeared on<br />
stage in finals for<br />
free trip to Washington.<br />
I<br />
At the Strand. Vancouver. Jack Randall<br />
tised action stills from "The Tender<br />
Years." They proved surefire attentiongrabber.<br />
This setpiece iv a s<br />
built by Manager<br />
Murray Greene and<br />
assistant Neil Mac-<br />
Neil at the Vogue<br />
iji Brooklyn. Placed<br />
in the lobby, it commanded<br />
attention<br />
from the street. The<br />
stuffed raven was<br />
borrowed from a<br />
taxidermist.<br />
Left: In Manila, P. I.,<br />
Jose L. Dayrit, manager<br />
of the Opera House, went<br />
in for a three-dimensional<br />
display for "The<br />
Navy Comes Through."<br />
Right: This front, created<br />
at the Strand in Milwaukee<br />
by Manager Bob<br />
Grady, sells both features<br />
ivith 50-50 billing. Grady<br />
also had an usher ballyhoo<br />
the show in army<br />
duds.<br />
36 —518— BOXOFFICE Showmandiser :: May 29, 1948
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