Boxoffice-May.29.1948

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I ilk. ' I o Lavish That It May Never .^\ so WONDERFUL THAT IT TOOK 7 ACADEMY AWARD WINNERS TO CREATE ITS Zq^^^^^ S^^^^ NUMBER I STAR Bing Crosby, winner of the Gallup Poll of the public, winner of all industry polls, "was never better" says M. P. Daily "and not as good since 'Going My Way'," as he is in this one. ACADEMY AWARD ACTRESS Joan Fontaine, coupled with Crosby in the greatest star team of them all. As the kissable countess, she t-i-n-k-1-e-s like a crystal chandelier when Bing starts his melodious love-making. BRACKETT % WILDER Gifted Oscar-winning producer-director combination, give a gay, foxy view of a pampered social set. Variety acclaims them for "the ROUSING MUSIC zing dialogue, the zippy pace." Film Daily for "the frisky comedy." Bing sings 5 of his happiest hits including "The Kiss In Your Fyes" by Johnny Burkd and Richard Heuberger, "Friendly Mountains" by Burke and Joseph Lilley, "The Whistler and His Dog" by Roger Pryor—and others. TECHNICOLOR SPECTACLE Indoor grandeur! Outdoor wonderlands! Glamorizing r.) gilded palaces and perfumed retreats in the emerald-green ?j^ S^'A mountainous Tyrol. BING'S GRANDEST ROMANCE He's a Yankee salesman selling a scandalous bill-of-goods to Countess Joan. Even their dogs are in love—and in the dog-house. HILARIOUS COMEDY Treatment so sly, so unusual that it sends across the screen a fresh breeze of merriment that grows to a tornado of laughs because, as Film Daily notes with deligh| "It's strewn with clever gags."
mn Be Equalled On The Screen Paramount presents BiNG _ Joan Crosby* Fontaine color by TECHNICOLOR with Roland Culver • Lucile Watson • Richard Haydn Harold Vermilyea • Produced by Charles Brackêtt Directed by BILLY WILDER Written by Charles Brackett and Billy Wilder >C^^ ^**^
Page 1 and 2: TOTAL NET PAID CIRCULATION OF THIS
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Page 23 and 24: . AUNCHES TWO MORE NG OPENINGS! /'F
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Page 34 and 35: w THEATRE DMSPLA YS Charles Smith,
Page 36 and 37: » Selling for Tort Apache Aimed at
Page 38 and 39: Yale Fellowship Club Sees Advance P
Page 40 and 41: Loew Neighborhoods Benefit From Ban
Page 42 and 43: w Crown Cola Deal Plus Radio Plugs
Page 44 and 45: BUFFALO, FROM THE FILES OF •TALKI
Page 46 and 47: . . Arthur . . Blanche BROADWAY Ota
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Page 50 and 51: . . Sales Playing Fair With Public
Page 52 and 53: Adams Building Theatre in Suburbs '
Page 54 and 55: . . George . . Lou RICHMOND •Phe
Page 56 and 57: Balaban Sees Second Antitrust Appea
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. . . The . . Fay . . . Joe . . Car
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Boxoffice-May.29.1948

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