1l

Collegians and Pigeons
Are Hayworth Fanciers
Ten days prior to the opening of "The Lady
From Shanghai" at the Loew-PoU in New
Haven, Morris Rosenthal, manager, dressed
his lobby with hfe-size cutouts of Rita Hayworth
in a revealing black evening gown.
An unexpected break occured when a Yale
student, finding the alluring likeness too
much for him, made off with one of the figures.
Rosenthal lost no time in reporting it
to the police and all the dailies broke the
story on page one, with a carry-over in a
morning paper.
Yale News, college publication with a circulation
among 8,000 students, immediately
ran the story on a reward offered for the
return of the cutout. Radio stations WELI
and WNHC picked up the item and used it
on their news flashes several times daily.
The by-now famous cutouts were also
placed at bus stops and on the local green
where pigeons are fed daily. Thirty miniature
cutouts were utilized for six full-size window
displays set with fur shops, Johnson's department
store, a ladies specialty shop and
the U.S. army recruting station. In addition,
100 window cards were distributed in neighborhood
stores.
Rosenthal printed 5,000 Chinese bills, each
one for 2,000 yen, which he used for street
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