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In the first six months of the current season, 20th Century-Fox pictures made the list of Motion Picture Herald Boxoffice Champions a total of EIGHT times! This record for consistency in boxoffice achievement is matched only by the record number of awards and honors heaped upon the company's attractions during the past year, climaxed by the Academy Award to "GENTLEMAN'S AGREE- MENT" as "The Best Picture." In Product, Prestige and Boxoffice—the three essentials for any theatre's success— 20th Century- Fox will continue to lead the industry during the coming season. Typical of the outstanding attractions for which the entire industry looks to 20th are:
THE WALLS OF JERICHO MARTIN ROME ;7 Boxoffice power! 4 big stars! 'Z-ôrnel Wilde, Linda Darnell, "' % 'Anne Baxter, Kirk Douglas! /J. A best-selling novel! Directed J^hy John M. Stahl. Produced by Lamar Trotti. \/% :t m? - An original Ben Hecht action story! Lihned for that famous 20th realism right in the heart of New York City. I'ictor -Mature, Richard Conte. l)irected by Robert Siodmak. Produced by Sol C. Siegel. IbEEP WATERS UNFAITHFULLY YOURS Jesar Romero, Dean Stockwell I and Anne Revere. From the ^^ best-seller'''' SpoonhandW'' read by millions in Reader^ s Digest. Directed by Henry King. Produced by Samuel G. Engel. most unusual comances of the year! Rex '~ rison and Linda Darnell ^Rudy I allee! Directed and 'roduced by Preston Sturges. THE SHAMROCK TOUCH .*ower, as an adventurous foreign correspondent, starred with Anne Baxter, filmed in Ireland and New York! Directed by Henry Koster. Produced by Fred Kohlmar. IHAT LADY IN ERMINE t^ TECHNICOLOR Betty Crable! Douglas Fairbanks, .Jr. ! A romantic comedy with plenty of singing, dancing and Technicolor! Betty's first since ''Mother If ore Fights'"! Directed and Produced by Frnst Luifitsch.
Page 1 and 2: TOTAL NET PAID CIRCULATION OF THIS
Page 3 and 4: " f LUCKY! about "THE PIRATE" LUCKY
Page 5 and 6: 150 THEATRE SILVER-COUNTRY JUBILEE
Page 7 and 8: I Mr. 1 ! "We i Thus I NBC Will Sue
Page 9 and 10: 1 'eased i I j ! Grass I I (20-Fox)
Page 11 and 12: M^ t Storm Over Hollywood? ..... Wh
Page 13 and 14: ! I between July Fourth and Labor D
Page 15 and 16: . ! iFrom Any Company in Any 2-Mont
Page 17 and 18: IF See For Yourself How Great These
Page 19 and 20: - The '. First Run Reports on Seaso
Page 21 and 22: Heavy Theatre Losses In Vanport Flo
Page 23 and 24: I ir and Timelier Tiian Ever llâin
Page 25 and 26: I ger j \ Caballero," i first j BOX
Page 27 and 28: America* ^ , mmsandomi ^Gala screen
Page 29 and 30: s IE WALLS OF JERICHO MARTIN ROME |
Page 31: ; trio , pendent ^ Bacher ! elation
Page 35 and 36: 20th Century-Fox Helps Andy Smith O
Page 37 and 38: AN EDWARD SMALL PRODUCTION Screenpl
Page 39 and 40: oO rn. ôc LVt^^ >\\ wftXV pit-. am
Page 41 and 42: CHESTER FRIEDMAN EDITOR HUGH E. FRA
Page 43 and 44: I Solid ! When I Buildup Landed for
Page 45 and 46: OVERSEAS BALLYHOO Bonus Winner Clic
Page 47 and 48: i I Letters, Radio Game Spark 'My H
Page 49 and 50: Adv. A THOUGHT OR TWO FROM HYGIENIC
Page 51 and 52: , Charles ; ALBANY—Charles * bany
Page 53 and 54: , ' — 4 S8i She remembers Mama...
Page 55 and 56: . . Bob Allied and TOA Sei Fight on
Page 57 and 58: . . Elmer . . Harry . . . . Bob . .
Page 59 and 60: VIEWS OF THE (Hollywood Office— S
Page 61 and 62: — She remembers Mama... _ NOTHING
Page 63 and 64: 1 miered I theatres I Robinson ' 1
Page 65 and 66: . . Another Petition for Changes In
Page 67 and 68: . . H. . . Tony jid DENVER T E. "Bi
Page 69 and 70: I . . . Graham . . . Graduation . .
Page 71 and 72: . . cooperated 3,000 See 'Miracle'
Page 73 and 74: NOW BOOKING THE BAHLE OF A CENTURY
Page 75 and 76: ! . . . Sam . . . Mort . . Len . .
Page 77 and 78: 1 . . Elaine . . Beatrice . . H. .
Page 79 and 80: I Andy Smith Receives Plaudits of B
Page 81 and 82: Three ' j ; i down i , continued '
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. . H. - . . From the BOXOFFICE FIL
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. ! BOXOFFICE . . Spike . . MGM Boy
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' I I I I Pennsylvania's I and I I
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.li Who -,,;„ • High ' ' 'Brush
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. . . The I Lancaster Thronged For
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. Donn . Chased . . . Joe . . Russ
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I BOXOFFICE . . First . . Barney .
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. . Dickey — . . Ben HARTFORD . 1
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I BOXOFFfCE . . many — ATTENTION
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^HE modern trend towârd building a
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JiNNO UNCEMENT ! We are proud to an
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; when ' H. rescission of the sales
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1 ' f Ed Williamson Heads Variety o
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I I ! Nat 1 BOXOFFICE Itlli Ttellir
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I BOXOFFICE . . Awây . . The . . .
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^^bXOFFICE BAROMETER • EXHIBITOR
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Rose — TClear and cool.—J. E. R
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CHECK RUNNING TIME WITH LOCAL EXCHA
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I I I I I T CHECK RUNNING TIME WITH
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I T CHECK RUNNING TIME WITH LOCAL E
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1 7 An interpretative analysis of o
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1)5 ,.M ^ This ' T 20th Century-Fox
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Op/m'ons on Current Productioas; Ex
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; Ini 1 |iQ>vatt ' ' "tevite. ' $10
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