1l

TOTAL NET PAID CIRCULATION OF THIS ISSUE EXCEEDS 23,000
rlohon IJjdu/ui JruLuM/iu
COVER STORY;
QUARTERLY FIRST RUN REPORTS;
1 5 SPRING FEATURES ARE HITS
Pages 18-19
MONTHLY PRODUCTION OUTLOOK
Pages 28-29
Naked City
(U-I)
NrTV.^—\,
r
NATIONAL EXECUTIVE EDITION
ladiiii tiM SatieiMl News Pages o( All Editions
lUNE 5, 1948
1l

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"
f
LUCKY!
about "THE PIRATE"
LUCKY!
about "HOMECOMING"
LUCKY!
about "EASTER PARADE"
Judy
Garland
Clark
GahU
Lana
Turner
Judy
Garland
Following Frank Capra's joyous
"State of the Union" at Radio
City Music Hall, "The Pirate"
is Big in 3rd week! (new
M-G-M record for first
4 days
of opening week !) Second big
week in Montreal!
Blazing across the nation.
Sensational everywhere. Following
five record weeks at
Capitol, N. Y., tremendous in
Trenton, fabulous in Philly,
it's generating steam in every
opening!
You hear it everywhere. Irving
Berlin's "Easter Parade" is the
greatest musical in screen
history. Get a load of those
trade paper reviews. They spell
M-ON-E-Y!
LUCKY ABOUT "JULIA MISBEHAVES!
(Read this telegram) ''Audience reaction at sneak preview of "^Julia.
Misbehaves' assures another smash hit to add to Vitamin M-G-M 's
Spring and Summer line-up! Rousmg applause for reunion of
Greer Garson and Walter Pidgeon.
Hilarious comedy situations had audience
howling from first scene to last with
tremendous burst of applause at end.
Movie -goers want comedy and this
had
them rolling in aisles. Great cast also
includes Peter Lawford, Elizabeth Taylor,
Cesar Romero. Director
Jack Conway, Producer
Robert Riskin, have
turned out a gold-mine
attraaion!"
EXTRA! "SUMMER HOLIDAY" CONTINUES TECHNICOLORIFIC BIZ IN ALL TEST CITIES!
MATCHS M-G-M GREAT IN '48!
(See^page 26 for More!)

iX
%h*^
V'*^'^

150 THEATRE SILVER-COUNTRY JUBILEE HITS NEW HIGH-TIDE
FOR WARNER TECHNIQUE IN PRE-RELEASE SEND-OFFS! !
^
P^
TOSSING SILVER COINS FOR CHARITY. Denverites
headed by Colorado's Governor Knous, Denver Post
publisher Palmer Hoyt and Errol Flynn hurl coins
into bowl across local stream re-named Silver River.
I
I
ARMORED TRUCK DELIVERS SILVER DOLLARS, u. s.
Mint makes coins available to citizens participating
in merchants' "Silver River - Silver Dollar" sales.
Large dealer ads dominated papers for weeks.
I
DENVER UNIVERSITY COSTUME DANCE in
front of
Denver's Webber Theatre added to gala opening
flash and newsreel, radio, wire-service coverage.
I
I
I
I
,Ool(arsGen.RoseF«Si
STEPS OF STATE CAPITOL are swept by Governor
Knous and Errol Flynn after contributors flip silver
coins at entrance for General Rose Hospital Fund.
-*>>•
COLORADO COWGIRLS escort Errol Flynn to numerous
space-getting functions tied into the vast Jubilee
Celebration. Costumes won 5-column photo breaks.
I
NEVIISBOYS BIKE DERBY conducted cooperatively
with Denver Post. New bike awarded lad first to toss
papers into four baskets placed in corners of Town
Square. Big radio hook-up carried all the events.
IVER RIVER
SCBEeN PlAY BYSTEPMtN 10NGSTB££T aNO MABRtET ffiANK. je.
fBOM A NOVEl ar STEPHEN tONGSTBEET MUSIC BY MAX STEiNEI

(Jeneral
j|
j
THE NATIONAL FILM WEEKLY
PDBLISHID IN NINE SECTIONAL EDITIONS
BEN SHLYEN
Editor-in-Chief and Publisher
I
OXOFFICE
JAMES M. JERAULD Editor
NATHAN COHEN Associate Editor
JESSE SHLYEN Managing Editor
IVAN SPEAH Western Editor
FLOYD M MIX Equipment Editor
KAYMOND LEVY . Manager
Published Every Saturday by
ASSOCIATED PUBLICATIONS
Editorial Ollices: 9 HoclieleUer Plaza, New York 2U.
N, Y. Haymond Levy, General Manager; James M.
Jerauld, Editor; Chester Friedman, Editor Showmandiser
Section; A. J. Stocker, Eastern Representative.
Telephone Columbus 5-6370, 5-6371, 5-6372. Cable
address: "BOXOFFICE, New York."
Central Oifices: 1327 South Wabash Ave., Chicago
5, 111. lonas Perlberg. Manager; Donald Maggart.
Central Representative Telephone WEBster 4745.
Weslein Oiiices: 6404 Hollywood Blvd., Hollywood
28. Calil Ivan Spear, Manager. Telephone GLadstone
1186.
Washington Oiiices: 302-303 International Bldg., 1319
r St., N. W. Lee L. Garling, Manager. Telephone
NAtional 3482. Filmrow: 932 New Jersey, N. W. Sara
Young.
London Oiiices: 136' Wardour St., John Sullivan, Manager.
Telephone Gerrard 3934-5-6.
Publication Oiiices: 825 Van Brunt Blvd., Kansas City
1, Mo. Nathan Cohen, Associate Editor; Jesse Shlyen,
Managing Editor; Morris Schlozman, Business Manager.
J Herbert Roush, Manager Advertising Sales
and Service. Telephone CHestnut 7777-78.
Other Publications: BOXOFFICE BAROMETEH,
published in November as a section ol BOXOFFICE;
THE MODERN THEATRE, published monthly as a
section ol BOXOFFICE.
ALBANY— 21-23 Walter Ave., M. Berrigan.
ATLANTA— 163 Walton, N. W., P. H. Savin.
BIRMINGHAM—The News, Eddie Badger.
BOSTON—Frances W. Harding, Lib. 9814.
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder
CHARLOTTE—216 W. 4th, Pauline Grillith.
CINCINNATI— 1634 Central Parkway, Lillian Seltzer
CLEVELAND—Elsie Loeb, Foirmount 0046.
DALLAS—4525 Hollard, V. W. Crisp, 18-9760,
DENVER— 1645 Lalayette, Jack Rose, TA 8517.
DES MOINES—Register & Tribune Bldg., Russ Schoch.
DETROIT— 1009 Fox Theatre Bldg., H. F. Reves.
Telephones: RA 1100; Night, UN-4-0219.
HARTFORD— 109 Westborne, Allen Widem.
HARRISBURG, PA —Mechanicsburg, Lois Fegan.
INDIANAPOLIS— Rt. 8, Box 770, Howard M. Rudeaux.
MIAMI—66 S. Hibiscus Island, Mrs. Manton E. Harwood.
2952 Merrick Rd., Elizabeth Sudlow.
MEMPHIS—707 Spring St., Null Ada«is, Tel. 48-5462.
MILWAUKEE—529 N. 13lh, J. R. Gahagon, MA-0297.
MINNEAPOLIS—29 Washington Ave. So., Les Rees.
NEW HAVEN—42 Church St., Gertrude Lander.
NEWARK, N. J.—207 Sumner, Sara Carleton.
NEW ORLEANS— Mrs. Jack Auslet, 3137 Elysian Fields
Avenue.
OKLAHOMA CITY—216 Terminal Bldg., Polly Trindle.
OMAHA—Omaha World-Herald Bldg., Lou Gerdes.
PHILADELPHIA—4901 Spruce St., J. M. Makler.
PITTSBURGH—86 Van Braam St., R. F. Klingensmith
PORTLAND, ORE —David Kahn, AT 4781 or VE 70B8
RICHMOND—Grand Theatre, Sam PuUiam
ST. LOUIS—5149 Rosa, David Barrett, FL-3727
SALT LAKE CITY—Deseret News, Howard Pearson
SAN ANTONIO—333 Blum St., L. J. B. Ketner.
SAN FRANCISCO—25 Taylor St., Gail Lipman
ORdway 3-4612.
SEATTLE—928 N. 84th St., Willard Elsey.
TOLEDO—4330 Willys Pkwy., Anna Kline.
IN
CANADA
CALGARY—Tiie Albertan, Wm. Campbell.
MONTREAL—4330 Wilson Ave., N. D. G., itoy Carmichael.
Walnut 5519.
ST. JOHN- 116 Prince Edward St., Wm. J. McNulty.
TORONTO—242 Milwood, Milton Galbroith.
VANCOUVER^! 11 Lyric Theatre Bldg., Jack Droy.
VICTORIA— 938 Island Highway, Alec Merriman.
WINNIPEG—The Tribune, Ben Lepkln.
CENSORSHIP TEST AHEAD
7^y HE RULING by the New York State Court
of Appeals upholding the right of individual communities to
ban motion pictures, even though they had been approved
previously by the state censorship board, holds the possibility
of setting off
a chain reaction from which the industry can expect
a heap of trouble. If other states having censorship'
boards take a cue from New York's lead, local boards already
in existence might begin to carry their "power" to extremes.
Such a possibility comes into
evidence in the instance of
the ban placed on "Black Narcissus" by the Worcester, Mass.
police department, even though the picture was passed in a
one-sided vote by that city's municipal censor board.
The film involved in the New York instance is "The Out- .
law," which was produced by Howard Hughes.
Being denied
exhibition in New York City, w^here more than $100,000 has'i
been spent in advertising that film, cuts considerably into its
chances for recouping its cost, not to mention profits. While'
this film has had several tiffs with censors, there has been wid«il
difference of opinion as to the merits of the charges on mora;
grounds leveled against it. And it will be remembered tha
the tussle with the Motion Picture Association was over the ad
vertising rather than the film's content.
Howard Hughes has a propensity for seeing things througH
to a finish. Thus it will not be surprising if the New York cas^l
is taken up to the United States Supreme Court. In that event]
the high tribunal's recent opinion that "moving pictures, liki,
newspapers and radio, are included in the press whose free
i
dom is guaranteed by the First Amendment," may be put to
test.
Pending in the courts in Tennessee is the case involving
the Memphis censor board ban on the Hal Roach productiO'
of "Curley." The issues involved here are more far-reachin;
than the mere question of decency. In this case the film wo;
banned from showing in Memphis and Shelby county theatre
because it contained scenes of white and Negro children plaY
ing together.
In the light of the Supreme Court's recent rulin
that segregation is illegal, the Memphis censor's action, take
Member Audit Bureau of Circulations
Entered as Second Class matter at Post Oriice, Kansas City, Mo
Sictional Edition, $3.00 per year; National Edition, $7.5S
Vol. 53 No. 6
JUNE 5, 1948

I
Mr.
1
!
"We
i Thus
I
NBC Will Sue If Theatres
Use Political Telecasts
Sidney Slrotz, vice-president, threatens
cuurt action, but admits deals could be made
for this service; no requests, however, have
been made for telecast rights by exhibitors.
mi
&:!i
itciti'i
prior to that decision, lends itself directly to a test of this question
and, of course, of freedom of speech.
Roach and United Artists, distributors of his film, already
have declared that they would take the case to the
Supreme Court, if necessary. So it appears that, one way or
another, "a battle to the finish" looms on the whole question o'
censorship.
Improved Attitude
1 A program for support of good motion pictures was
'launched by the Methodist Church at its quadrennial conven-
Ition held in Boston early in May. The resolution that gave
(evidence to this improved attitude toward motion pictures
'reads in part as follows:
believe that support of good pictures by good people
iis a wiser method of winning quality than is censorship. To
that end, we direct our board of education to examine pictures
and inform our people weekly in the Christian Advocate
whether pictures meet our standards and are proper for
children,
youths and adults."
ends a long opposition to motion pictures by this
Ichurch. And an era of a new and better understanding begins.
Recently the Protestant Church announced a similar p>olicy,
ito which we referred as "eliminating the negative, by accentuating
the positive." Affirmation and recommendation of the
good would seem to be a far better policy than only calling
attention to the bad.
1 *
Noting our news story about the Methodist action, Earle
|M. Holden, manager of the Center and Park theatres at Hickbry,
N. C, wrote to express his pleasure over it. Mr. Holden
said further that he had called the article to the attention of
newspaper editors in his city and he expects to see it reprinted
or commented on editorially, which, as he says, "will give us
i;ome good local public relations copy." There's an idea for
pther theatre managers to follow.
V^c^v //rUuut'^t^
Picture Rentals Are Down
6 to 7% SaysBalaban
Paramount president discusses rentals in
Boston; also says British films do not pull in
this country, and company does not plan to
make any pictures in Great Britain's studios.
Secretary Marshall to Get
Variety Award Sept. 18
Carter Barron announces plans for Humanitarian
dinner at the Statler hotel in Washington
with top officials and diplomats to
witness formal presentation.
Television Problem Up
Before MPAA Monday
Directors will discuss a possible production
of video pictures, copyright problems and
presentation of Views on when the industry
should act; MPEA board will meet June 11.
Columbia Sales Meetings
Set for N. Y.. Chicago
Branch and district managers and home
office executives will meet at Warwick hotel.
N. Y., June 7-11 and at Drake hotel in Chicago
June 14-18.
-»<
House Committee Slashes
ERP Press Aid Fund
Appropriations committee cuts $15,000,000
fund for converting foreign exchange earned
by U.S. information media in 16 Marshall
Plan countries to $10,000,000; protests visioned.
Enterprise. Loew's Sign
Long-Term Release Deal
First three pictures to be delivered will be
"No Minor Vices," "Tucker's People." and
"Wild Calendar." Loew's International extended
its contract to release Enterprise product
abroad.
Verdict Goes to Columbia
In Shubert Damage Suit
Appellate court turns down $500,000 claim
by theatrical producers that lise of the name
of their Winter Garden Theatre in "The Jolson
Story" was without their permission.
Commons Is Given Details
On Film Tax Settlement
Procedure is just one more step in the long
process of negotiating interpretation of details;
this job to be taken up by a U.S.-British
control commission.

Levy
I
Herman Levy Analyzes the Decision:
PREDICTS CLEARANCE UPHEAVAL
AND LAWSUITS ON EVERY HAND
Can't Count Out Bidding.
TOA Counsel Warns in
Membership Bulletin
NEW YORK—An upheaval in the clearance
systems of the country is in prospect
and it holds "the greatest litigation potentials
ever visited upon the industry."
says Hernian Levy, general counsel for the
TOA in a special bulletin to members.
Determining what is "reasonable" clearance—a
responsibility of the distributors
under the antitrust decree—is a "superhuman"
problem. Levy declares.
At another point in his analysis Levy
points out that competitive bidding is still
legal and distributors can use it if they
wish.
NEW SYSTEM POSSIBLE
"It is false security for exhibitors to feel
that it will not be employed and that it
will not be called for by some exhibitors,"
Levy points out. He also points out that the
lower court can evolve a new licensing system
which can "offset in any way the advantages
which the exhibitor-defendants
have by way of theatre ownership."
Levy's new analysis of the supreme court
decision covers four pages of single space
typewriting.
In his introduction he says: "The supreme
court has spoken and because of what the
supreme court has said, independent, as well
as other exhibitors, everywhere, must alter
their outlook and change their sights. Ti-emendous
changes will result. Business relationships
of long standing will be disturbed.
Privileges granted over a period of years that
ripened into what exhibitors considered almost
alienable rights will be dissipated. A
new pattern has been set for the industry!"
Levy says the problems of clearance have
received too little attention from exhibitors.
He points out that distributors cannot take
into consideration when fixing clearances
what clearance is "necessary for a fair return
to- the distributors."
BURDEN ON DISTRIBUTOR
"Summed up," he continues, "this action
by the supreme court means that a distributor
may grant clearance only as between
theatres in substantial competition and then
only clearance which is reasonable as to time
and area, and only clearance which is sufficient
to protect the particular run; and
the burden is on the distributor to prove
the reasonableness or legality of the clearance
granted.
"It will be difficult for distributors to determine
when theatres are in substantial
competition. But if that is a difficult problem
then determining what is 'reasonable'
clearance is an almost superhuman one.
Therein lies one of the greatest litigation
potentials ever visited upon the industry. The
full impact of it will become obvious to exhibitors
only when clearances that they have
enjoyed for years will be disturbed. It is reasonable
to assume that in view of the re-
MPAA to
Industry
on
Convene
Video Problems
WASHINGTON—In two or three
months there will be a meeting of
motion picture figures on the overall
effects of television in the film
industry, it was revealed this week
by Eric Johnston, MPAA president.
Johnston said that for some time
the industi-y has been making an
investigation of all of the phases
of television which might have any
effect whatsoever on the fUm industry.
He mentioned the study
has included: The feasibihty of
television for theatrical use; the
production of films for use in television;
the legal aspects of television
upon the industry. In the
latter, Johnston seemed to think the
greatest number of problems lay.
He mentioned a few, for example,
a theatre picking up a telecast of a
prize fight and projecting it on the
screen. Another problem, he said,
is the legality of taking the same
telecast and making films from it.
Still another problem is taking the
same fight and exporting the films
to foreign countries for rental.
He declared these are just a few of
many problems which must be studied
and gone into and would probably
come up at the proposed industry
meeting on the entire subject
of television in the industry.
strictions placed on the granting of clearances
that many clearances of long standing
will suffer an upheaval. And it is also reasonable
to assume that clearances granted
by the several companies will vary. Uniformity
and fixedness of clearance are things
of the past. Exhibitors must prepare themselves
for these changes."
After stating in his analysis that there is
nothing in the court decision to prevent the
use of competitive bidding Levy points out
that it has been sent back to the lower court
with "wide discretion to make the decree
more 'effective.' Thus the lower court is
privileged to evolve a system of licensing,
other than competitive bidding, which will
. . . 'offset in any way the advantages which
the exhibitor-defendants have by way of theatre
ownership.' "
Levy also takes up the problem of block
booking and says there has been some confusion
in the minds of exhibitors about this.
After quoting the decision on this point he
says: "Thus it would appear that the distributors
may not require exhibitors to license
more than one film, but the exhibitors
may purchase in groups or blocks if they
wish to, and if the distributor is agreeable,
and provided, further, that in the particular
group or block in question there has been no
conditioning of one picture upon another."
On the subject of "arbitrary refu.sal of
run" Levy points out there is nothing in the
decision which directs or compels distributors
to take first run away from an exhibitor who
has it, and to offer it, or a split of it, to a
competitive exhibitor.
QUALIFIES RUN REFUSAL
Qualifying this, however, he points out
that the supreme court did not upset the
lower court ruling which enjoins the distributors
from
".
. . arbitrarily refusing the demand of
an exhibitor, who operates a theatre in competition
with another theatre not owned or
operated by a defendant distributor, or its
affiliate or subsidiary, made by registered
mail, addressed to the home office of the
distributor, to license a feature to him for
exhibition on a run selected by the exhibitor
for exhibition in his competing theatre on
such run. Such demand shall be deemed to
have been refused either upon the receipt by
the exhibitor of a refusal in writing or upon
expiration of ten days after the receipt of
the exhibitor's demand."
"In other words, " continues, "a comparable
competitive house, by written demand,
under the terms and conditions of this
provision, may prevent a distributor from
'arbitrarily' refusing a particular run to it.
Some distributors have already and will undoubtedly
continue to consider it necessary
for them to find out, after experimentation
with equal quality product at both houses,
which theatre will get the run in question.
If the distributor does not honor the demand
for the particular run in question and
arbitrarily refuses it, it will probably be subject
to be cited for contempt of court. Sec.
II, Par. 9, in practice, may very well disturb
runs in many situations—runs that have
been enjoyed by exhibitors for many years.
TO AVOID LAWSUITS
"Even where there is no demand under
Sec. II, Par. 9, the distributor may take the
same position outlined above on the basis
that it is the best way to avoid litigation by
a comparable competitive theatre owner, who
up to that point has been unable to get a
particular run or a split of it.
"It is reasonable, too, to anticipate substantial
construction of theatres by those who
feel that they are now guaranteed a particular
run, or a split of product, either by
following the procedure outlined in Sec. II,
Par. 9, or by the threat of suit. It must be
kept in mind that suits of this kind join as
a defendant the theatre operator enjoying
the run in question."
Pre-Convention Tele Films
NEW YORK—NBC has scheduled four
special television programs on the Philadelphia
political conventions to be broadcast be-
I
fore the Republican national convention, t i
i
8 BOXOFFICE :
: June 5, 1948
'

1
'eased
i
I
j
!
Grass
I
I
(20-Fox):
and
'
starring
"The
'
MORE, BETTER SUMMER FARE
l\ DURING 1948 THAN IN 1947
1)||
Thirteen Companies List
Over 100 New Releases
For June, July, Aug.
By FRANK S. LEYENDECKER
NEW YORK—Exhibitors can expect to
find more and better pictures available this
summer than during the summer of 1947.
according to release schedules so far available
from the major companies. Over 100
features will be released by the 11 companies
during June, July and August 1948.
compared to 91 released during the same
months in 1947. In addition. Selznick Releasing
Organization, which had "Duel in
the Sun" available for advanced-price
showings cnly last summer, has it in circulation
now and will have "Mr. Blandings
Builds His Dream House" in general release
in July. Film Classics, now in the
first run field, will have at least two features
for release during the summer
months.
' I n11*tAAn t*rjrnt^milOC T.lct ^ Two oth*>r nrorrrmn u/Acforne 'M«r^^,«^ «J A .ll«'
LARGEST GAIN BY 20th-FOX
Twentieth Century-Pox will show the greatest
increase in its summer release schedule
by jumping from five features, including one
reissue, for the three-month period lir 1947
to U new features for the same period in
1948. Warner Bros, will release eight features,
including two reissues, during June,
July, August 1948. compared to six features,
including two reissues, for the .same 1947
period. MGM, Paramount, United Artists
and Universal-International will all release
one more feature each during the 1948 summer
than they did in 1947, while Republic,
Eagle Lion and Monogram will probably distribute
the same number as in 1947. Only
RKO will have one less during the three hot
months of 1948 than in the same months of
1947. Columbia has not set releases for the
three-month period, but will probably equal
the ten released during the 1947 summer
months.
Twenty-one color features are included in
the over 100 pictures to be released during
the 1948 summer months. Thirteen of them
are in Technicolor, three in Ti-ucolor. four
in Cinecolor and one in Anscolor. This compares
with ten color films for the same
period in 1947, including six in Technicolor
and two each in Cinecolor and Ti'ucolor.
LIST ONLY NINE WESTERNS
That more of the 1948 summer features
are in the higher brackets is shown by the
fact that only nine are westerns, half the
18 films of this type released during the
same period in 1947. Only four reissues are
scheduled for release during these months in
1948, half the eight released dm-ing the 1947
period. Among the topline features to be reby
the majors during the summer
period are: "The Emperor Waltz" and "Dream
Girl" iPara>: "The Pirate," "On an Island
With You," "Easter Parade" and "A Date
With Judy" iMGM); "Melody Time." a Disney
cartoon feature released by RKO: "Green
of Wyoming" and "Give My Regards
to Broadway
•
"Romance on the
High Seas" and the popular-price release of
|BOXOFTICE :: June 5. 1948
SUMMER BOXSCORE
Company 1947 1948
Columbia 10 10*
Eagle Lion 12 12
Film Classics * 2
MGM 6 7
Monogram 8 8
Paramount 8 9
RKO g 7
Republic 13 13
Selznick 1 2
20th-Fox 5 11
United Artists 5 6
Univ.-Int'l 7 g
Warner 6 g
Estimated
89 103
"Life With Father" (WB) and "Tap Roots"
from Universal-International. All of these
are in Technicolor. Other big productions include
"Key Largo" iWBi, "Oliver Twist,"
Rank film released by EL, "The Velvet
Touch" (RKO), "Moonrise" iRepi, "Mr.
Peabody and the Mermaid" lU-Ii. and "Walls
of Jericho" and "Deep Waters" (20th-Foxi.
Broken down by companies, the June, July
and August releases are:
.^'^.JLE LION—"Mickey,"
D
starring Lois Butler with
Bill Goodwin and Irene Hervey; "Oliver Twist," a
|. Arthur Rank production on with Robert Newton-
[The Spiritualist," with Turhan Bey and Lynn Bari'
Northwest Stampede," starring Joan LesUe, James
Oraig and Jack Oakie; "Shed No Tears," with Wallace
Ford: "Close-Up," "Sword of the Avenger "
Canon City" and "The Tioga Kid," the latter a
western. "Hollow Triumph," starring Joan Bennett
and Paul Henreid, "Lady at Midnight," with Richard
Denning, and another Rank production are tentatively
set tor August release.
METRO-GOLDYN-MAYER— "Big City." starring
Margaret O'Brien, Robert Preston, George Murphy,
Danny Thomas and Lotte Lehmann; "The Pirate "
starring Judy Garland and Gene Kelly "On an
Island With You." starring Esther Williams, Peter
Lawford, Jimmy Durante and Xavier Cugat; Irving
Berlin's "Easter Parade," starring Judy Garland
Fred Astaire and Peter Lawford, "A Date With Judy ''
starring Wallace Beery, Jane Powell, Carmen Miranda
ond Elizabeth Taylor; "Julia Misbehaves," starring
Greer Gorson, Walter Pidgeon, Peter Lawford,' Elizabeth
Taylor and Cesar Romero, and "A Southern
Yankee." starring Red Skelton and Brian Donlevy.
PARAMOUNT— "The Emperor Waltz," starring Bing
Crosby and Joan Fontaine; "Dream Girl," starring
Betty Hutton and Macdonald Carey: "So Evil My
Love," starring Ray MiUand, Ann Todd and Geraldme
Fitzgerald: "A Foreign Affair." starring Jean
Arthur, Marlene Dietrich and John Lund: the reissue
ot Cecil B. DeMille's "The Crusades," starring Lorettd
Young: "Hatter's Castle," a British film starring
Robert Newton, James Mason and Deborah Kerr
and "Shaggy,''
"
"Waterfront at Midnight "Big
Town Scandal," all Pine-Thomas programmers-
RKO RADIO—"Berlin Express," starring Merle
Oberon, Robert Ryan and Paul Lukas: "Return of
the Badmen," starring Randolph Scott and Anne
Jeflrys: "Melody Time," a Walt Disney feature;
The Velvet Touch," starring Rosalind Russell,
Sydney Greenstreet, Leo Genn and Claire Trevor;
Fighting Father Dunne," starring Pat O'Brien- the
reissue of Frank Buck's "Bring 'Em Back Alive" and
Guns of Hate," a western.
REPUBLIC— "Moonrise." starring Dane Clark, Gail
Russell and Ethel Barrymore; "Gallant Legion "
starring Joseph Schildkraut, William Elliott and
Bruce Cabot; "Out of the Storm," with James Lydon
and "Train to Alcatroz," "Code of Scotland Yard ''
Daredevils of the Clouds," "Sons of Adventure
The Miracle of Charlie Dakin," two Roy Rogers
musical westerns. "Eyes of Texas" and "Nighttime
in Nevada and "Timber Trail," a program western.
Two other program westerns, "Marshal oi Amarillo
and "Desperadoes of Dodge City, are " tentatively set
tor summer release.
20TH CENTURY-FOX-"Green Grass of Wyoming,'
starring Peggy Cummins, Charles Coburn and Lloyd
Nolan; "Give My Regard to Broadway," starring
Dan Dailey with Nancy Guild, Charles Winninger
and Fay Bainter; "Escape," starring Rex Harrison
and Peggy Cummins; "Street With No Name," starzing
Mark Stevens, Richard Widmark and Lloyd
Nolan; "Mine Own Executioner," an Alexander
Korda production starring Burgess Meredith: "The
Walls of Jericho," starring Cornel Wilde, Linda Darnell,
Anne Baxter and Kirk Douglas; "Deep Waters,"
sarring Dona Andrews, Jean Peters and Cesar
Romero, "
and "The Counterfeiters, Checkered
Coat," "Fighting Back" and "The Winner's Circle,"
all program product.
ADDITIONAL RELEASES
UNITED ARTISTS— So This Is New York," starring
the radio comedian, Henry Morgan, with Hugh
Herbert and Rudy Vallee; "The 'Vicious Circle " with
Conrad Nagel and Lyle Tdlbot: "Pitfall," starring
Dick Powell, Lizabelh Scott and Jane Wyatt; "Texas.
Brooklyn and Heaven." with Diana Lynn, Guy Madison
and James Dunn; "An Innocent Affair," starring
Fred MacMurray, Madeleine Carroll and Buddy
Rogers, and "Red River," starring John Wayne with
Montgomery Cliff and Walter Brennan.
UNIVERSAL-INTERNATIONAL— "River Lady," starring
Yvonne de Carlo, Rod Cameron and Dan Duryea;
"
"Up in Central Park, Deanna Durbin,
Dick Haymes and Vincent Price: "Bad Sister," with
Margaret Lockwood and Ian Hunter: "Feudin',
Fussin' and a-Fightin," starring Donald O'Connor
and Marjorie Main: "Man Eaters of Kumaon," with
Sabu and Wendell Corey; "Abott & Costello Meet
Frankenstein"; "Tap Roots," starring Van Heflin and
Susan Hay ward, and "Mr. Peabody and the Mermaid,"
starring William Powell ctnd Ann Byth.
WARNER BROS— 'Wallflower." with Robert Hutton
and Joyce Reynolds: "The Big Punch." with
Wayrie Morris and Gordon MacRae; "Romance on
the High Seas," starring Jack Carson, Doris Day
and Janis Paige; "Key Largo," starring Humphrey
Bogart, Lauren Bacall, Edward G. Robinson, Lionel
Barrymore and Claire Trevor: "Embraceable You '"
with Dane Clark and Geraldine Brooks; ""Life With
Father," slcfrring Irene Dunne and William Powell,
and two reissues, "Gods Country and the Woman"
and "Flowing Gold"
SCHEDULES NOT COMPLETED
Among the companies that have not completed
their summer release schedule are:
Monogram, which has "Stagestruck," -with
Audrey Long and Kane Richmond: "Jinx
Money," with Leo Gorcey and Huntz Hall:
"Shanghai Chest," with Roland Winters:
"Sixteen Fathoms Deep." with Lon Chaney
and Arthur Lake, and three westerns. "Back
Trail." "Cowboy Cavalier" and "Range Renegades,"
set for June and July and "A Joe
Named Palooka," set for August: Coliunbia,
which has "The Fuller Brush Man," starring
Red Skelton and Janet Blair, and "Blondie's
Night Out." with Penny Singleton and Arthur
Lake, set for June release and "Coroner
Creek," starring Randolph Scott and Marguerite
Chapman, tentatively scheduled for
July, and Film Classics, which will release
"Sofia," .starring Gene Raymond, Sigrid
Gurie, Patricia Morison and Mischa Auer, and
"Miraculous Journey," with Rory Calhoun
and Virginia Grey, during the .summer.
Johnson, Ad Film Man, Dies
NEW YORK—W.
I
Bill t Johnson, president
of Motion Picture Advertising Service, of
New Orleans and New York, died in New
Orleans May 31. Funeral services were held
in that city Wednesday morning. Johnson
was a pioneer in the motion picture advertising
field.

A/EW ANTITRUST BATTLE LOOMS
I
AS DofJ ASKS EXPANSION STAY \^
Company Lawyers Ready
To Oppose This Move
In New York Court
NEW YORK—A new battle in
the antitrust
suit strategy is expected within a few
days before the expediting court which
heard the case here.
The Department of Justice intends to
apply for an injunction to prevent the theatre-owning
defendants from buying or
selling theatres while the case is pending.
Lawyers for the three companies are preparing
to oppose this move.
HEARING SET FOR JUNE 15
The Paramount case officially returned to
the New York court upon receipt of the supreme
court mandate June 3. The next step.
scheduled for the weekend, is for the court
to notify counsel for the government and
defendants that the case has been remanded.
The government will then file its proposed
order for carrying out the supreme court
decision. This order has already been drawn
up and submitted to the defendants. Lawyers
for the defendant probably will meet
within the next week to draw up their own
version of the order. The New York court
will decide which order to accept after
studying both proposals and hearing oral
arguments scheduled for June 15. Justice
Augustus N. Hand of the original three-judge
court .said he will be available for hearings
that day.
Att'y Gen'l Tom Clark has pointed out
that the supreme court eliminated all stays
on expansion. He contends that the case
cannot end in an effective divestiture judgment
unless the lower court controls the theatre
holdings of the defendants.
Clark says the Schine and Paramount cases
when read together requires that the majors
should at least be equally restricted with
respect to theatre purchases pending a new
decree.
BAN ON FRANCHISES SEEN
The government also will ask for a temporary
order against film franchises for affiliated
theatres.
Clark predicted that the final decree will
bar franchises with any theatre retaining
ties with a major. This prediction is based
on the language of the supreme court
opinion.
The elimination of competitive bidding also
makes it necessary, according to Clark, to
prohibit discrimination against theatres competing
with affiliated houses.
The government has asked that the defendants
submit a list of situations which
they think involves an investor who is not
"an actual or potential theatre operator."
This list must be submitted 60 days after the
government files its order with the lower
court. These situations will be those regarded
by the defendants as outside the supreme
court definitions of monopoly.
The government hopes to speed the formulation
of a new decree by this method.
Industry 'Monopoly' Probe
Is
Launched by House
WASHINGTON—An inquiry into the motion
picture industry from the antitrust angle
was launched this week by the house small
business committee. Starting on the basis of
questionnaires to various segments of the industry,
it will swing into hearings both in
Hollywood and Washington within a few
months, according to Chairman Walter C.
Ploeser iR., Mo.i.
Legislation to end blockbooking and to provide
complete divorcement may result from
the investigation, it was disclosed by Willis
J. Ballinger, economic counsel for the committee.
This would be in the next Congress,
convening in January.
Allied States Exhibitors and the Society of
Independent Motion Picture Producers have
promised their support of the probe, in reply
to the questionnaire which was sent to thousands
of businessmen. Specifically, it asked
them to outline their competitive problems,
and to suggest means of strengthening the
antitrust laws.
Gunther Lessing, vice-president of SIMPP,
pledged the .society's cooperation by phone,
informing the committee that the SIMPP
lawyers in Washington would be glad to give
any information that was needed.
Allied's reply came in the form of a telegram
signed by General Counsel Abram F.
Myers in Denver, where the Allied board was
in session. It read:
"Board of directors of this association,
meeting here May 15. unanimously agreed
survey by select committee on small business
of effectiveness of antitrust laws would be
in the public interest and of benefit to the
independent motion picture theatres.
"Board especially feels committee should
inquire into need for strengthening these laws
in their application to vertical integrations
and to amending Robinson-Patman act to
prevent discrimination in royalties and rentals
under copyrights and patents. We will
assist in every way we can."
Myers wants a study of the possibOity of
prohibiting ownership by one firm of production,
distribution and retailing setups. "While
this may not be necessary in the motion picture
industry if the supreme court's Paramount
decision is carried out in good faith,"
he stated, "it might still be necessary in other
fields."
Sullivan in Debut as TOA Director
Calls on Theatres for Leadership
LA SALLE, ILL.— Gael Sullivan in his first
address as executive director of Theatre
Owners of America told the United Theatre
Owners of Illinois convention that "the motion
'picture theatre is one of the vital classrooms
of the nation's communities." Stressing
the need of all-out unity and sound planning
in meeting problems of an atomic age,
he said: "To have validity, motion pictures
must have a cultural as well as a pleasure
value. They must be aimed at the head as
well as the heart."
Quality production, he said, .sells on any
market. It does not know a depression.
"In depicting our history, in pointing up
our political and social shortcomings, in
stressing hygiene and health, in helping our
youngsters toward better citizenship, in showing
the futility of war, in screening the dangers
of our failure to learn how to live with
our fellow men, the films have a mighty task
to face," he said.
He pledged that theatre owners will not
try to escape the rightful demands of filmgoers
in regard to the types of pictures they
want to see. and he enumerated coming films
as examples of the new reali.stic trend. He
cited the theatre-sponsored "Youth Month"
as an example of an ever widening participation
in the public service endeavors.
Sullivan spoke at the opening session. Others
scheduled to speak later in the week were
Herman Levy, TOA general counsel; Sam
Shain, of 20th Century-Fox; Dave Jones.
Springfield, state youth chairman; Dave
Palfreyman of MPAA; Edwin Levin. Chicago
member of the youth committee; Ed Zorn.
UTO president; and Frank Stewart, convention
chairman.
Minor Victory for Schine
WASHINGTON—The Schme Chain Theatres,
Inc.. won a minor victory this week
as the U.S. supreme court rejected a government
appeal for clarification of its recent
decision in the case.
The government's petition asked the court
to make plain whether the "further proceedings"
ordered in the decision on May 3
unsold under
applied to the five theatres still
the 1942 consent decree.
Schine had contended in its reply to the
petition that there was no question the five
houses were to be included in the district
court proceedings.
10
BOXOFFICE :: June 5, 1948

M^
t
Storm Over Hollywood? .....
Who says so?
The Official Forecast is: "The Greatest Motion Pictures in Years
Are Coming from ^//Studios." And the Most Persuasive Proof of
All Is Coming From the Pannnount Studio on the Crest of

—
i
Imagine All These Great Picture
'»
,
'^m
Bing^GROSBY ' 5oaH
in
A J
-D
4- I
>r:
,;v

!
I
between July Fourth and Labor Day,
It
Takes 4 Handsome Guys With a Gleam in Their Eyes To Make Her Dreams Come True
The Lady is a Dream...
The Gentleman is a Wolf...i
The Picture is a Hit
Every Bit as Gay as the PlayT
Betty
Macdonald
HUTTON CAREY
Already It's
the Talk of the Trade!
'A sure winner, this version of Elmer Rice's smash
play!"— says Variety
'A-1 comedy will be the same success it was on the
stage."— says Hollywood Reporter
'A landslide of coin— let out all the stops!"— says
Showmen's Trade Review
m
PATRIC KNOWLES .
WALTER ABEL •
PEGGY WOOD
VIRGINIA FIELD
A Mitchell
LEISEN Production
Produced by P. J. WOLFSON
Directed by MITCHELL LEISEN
From the Play by Elmer Rice
She's the Rage of the Stage as a Diva!
She's the Topic of the Tropics in a Dive!
She's a Singing Sister in a Honkytonk!
She's the greatest Hutton character you've ever
seen playing all these different roles

Do You Remember Any Such Wealth of Hit;
A
AU9 ust J- \
Mn your
arms..,
.1 know
no right
or wrong,
/
Av
From a bold best-seller, based on an amazing
true case. A good woman suddenly swept away
from all the standards she lived by—into a
fury of infatuation so overpowering she would
lie, steal— yes viurder—to hold the love of a
worthless rogue. This is Paramount's finest
romantic drama since "To Each His Own."
RAY
ANN
MILLAND TODD
(B'> nHirlc*> o( J. Atlhiir Rank)
GERALDINE
FITZGERALD
.You have
made me
what
you are.
\"
ji
HALVttLLIS roduction
J'
^"
w.h Leo G. Carroll • Raymond Huntley
Martita Hunt • Raymond Lovell
Moira Lister • Roderick Lovell
Directed by
LEWIS ALLEN
Screenplay by Leonard Spigelgass and Ronald Millar
Based on a novel by Joseph Shearing
$
I
...so evil
my love!

.
!
iFrom Any Company in Any 2-Month Period?
It's BRACKETT & WILDER'S entry for the
romantic comedy hit-of-all-time award. And they've
brought back JEAN ARTHUR in a role recaUing
the hilarity of "The More the Merrier."
JEAN ARTHUR
MARLENE DIETRICH
JOHN LUND
MARLENE DIETRICH
at her sultriest, and singing
again the kind of songs that
made her famous
Produced by
Millard Mitchell
Direced by
CHARLES BRACKETT
BILLY WILDER
Screenplay by Charles Brackett, Billy Wilder
and Richard Breen
Adaptotion by Robert Horari • Original Story by David Shaw
Music and Lyrics by Frederick Hollander
JOHN LUND now proves himself the great star
you knew he'd be.
He's marvelous as the man-inthe-middle...
between a career woman and a woman
whose career is love. Just listen to any sneak preview
audience and you'll realize what kind of a
hit it is . .

I
lik
Climaxed By This Terrific Paramount-Week Attractior, f
A radically new departure from previous Ladd
pictures ... to give full dramatic opportunity to
the star exhibitors put in the Top 3 in every poll.
ALAN
DONNA
LADD -REED
in
if
Beyond
The stirring story of a man caught in the rest
iessness of our postwar generation—a man wh
meets the wife of the friend he beheves he ha
murdered. Through her he learns a courag
beyond glory. A completely different Lad
picture and unquestionably his greatest!
''SUMMERTIME, AND THE LIJTN'
IS EASY^'-JfTTH
GEORGE MACREADY- GEORGE COUIOURIS
HAROLD VERMILYEA • HENRY TRAVERS
Produced by
Directed by
JOHN FARROW
Original Screenplay by Jonathan Latimer, Charles Marquis Warren and
William Wister Haines

IF
See For Yourself How Great These Great Hits Really Are^
at the
RADE SHOWS
•
Friday,June 11
of the last 2 releases in
w
A FOREIGN
AFFAIR
c
w
and
BEYOND
GLORY
CITY
PLACE OF SCREENING
Uaa^
"A FOREIGN
AFFAIR"
'BEYOND
GLORY"
ALBANY FOX PROJECTION ROOM, 1052 Broadway 2 30PM 8 P.M.
ATLANTA PARAMOUNT PROJECTION ROOM, 154 Walton Street, N.W W AM 2; 30 P.M.
BOSTON PARAMOUNT PROJECTION ROOM, 58 Berkeley Street 10:30 A. M 2.30 P.M.
BUFFALO PARAMOUNT PROJECTION ROOM, 464 Franklin Street 2:30 P.M I P.M.
CHARLOTTE PARAMOUNT PROJECTION ROOM, 305 South Church Street 10 AM !:30 P.M.
CHICAGO PARAMOUNT PROJECTION ROOM, 1306 South Michigan Avenue 3 P.M J 30 P.M.
CINCINNATI PARAMOUNT PROJECTION ROOM, 1214 Central Pnrkwoy..." 1 30 P.M 3 P.M.
CLEVELAND PARAMOUNT PROJECTION ROOM, 1735 East 23rcJ Street II AM 2 P.M.
DALLAS PARAMOUNT PROJECTION ROOM, 412 South Horwood Street 1030 A. M 2:30 PM.
DENVER PARAMOUNT PROJECTION ROOM, 2100 Stout Street 2 P.M 3:55 P.M.
DES MOINES PARAMOUNT PROJECTION ROOM, 1125 High Street 2:25 P.M I P.M.
DETROIT PARAMOUNT PROJECTION ROOM, 479 Ledyord Avenue >0:30 AM 2 P.M.
INDIANAPOLIS PARAMOUNT PROJECTION ROOM, 116 West Michigon Street 11 A.M 2 P.M.
JACKSONVILLE FLORIDA THEATRE SCREENING ROOM, 128 Forsyth Street 7: 30 P.M 9:30 P.M.
KANSAS CITY PARAMOUNT PROJECTION ROOM, 1800 Wyondotte Street 1:30 P.M 3:25 P.M.
LOS ANGELES BOULEVARD THEATRE, Washington and Vermont Streets >:30 P.M 3:25 P.M.
MEMPHIS PARAMOUNT PROJECTION ROOM, 362 South Second Street 2 P.M 3:55 P.M.
MILWAUKEE PARAMOUNT PROJECTION ROOM, 1121 North 8th Street 2 P.M 3:55 P M.
MINNEAPOLIS PARAMOUNT PROJECTION ROOM, 1201 Currie Avenue 10:30 AM h30 P.M.
NEW HAVEN PARAMOUNT PROJECTION ROOM, 8 2 State Street 10: 30 AM 2 PM.
NEW ORLEANS PARAMOUNT PROJECTION ROOM, 215 South Liberty Street 10 A.M. I P.M.
NEW YORK CITY NORMANDIE THEATRE, 51 East 53rd Street June 10, ?0 30 A M June II, 1030 A.M.
OKLAHOMA CITY PARAMOUNT PROJECTION ROOM, 701 West Grand Avenue 10 30 A M I P M.
OMAHA PARAMOUNT PROJECTION ROOM, 1704 Davenport Street 10 30 AM 2PM
PHILADELPHIA PARAMOUNT PROJECTION ROOM, 248 North 12th Street 2 P.M II AM.
PITTSBURGH PARAMOUNT PROJECTION ROOM, 1727 Boulevard of Allies 11 AM 2PM
PORTLAND PARAMOUNT PROJECTION ROOM, 909 N.W. 19th Avenue I P.M 2:55 P.M.
ST, LOUIS PARAMOUNT PROJECTION ROOM, 2949 Olive Street 1130 A M 2:30 PM.
SALT LAKE CITY PARAMOUNT PROJECTION ROOM, 270 East 1st South Street I P M 2: 55 P.M.
SAN FRANCISCO PARAMOUNT PROJECTION ROOM, 205 Golden Gote Avenue 3 P M 1:30 P M.
SEATTLE PARAMOUNT PROJECTION ROOM, 2 330 First Avenue I P.M 2:55 P.M.
WASHINGTON PARAMOUNT PROJECTION ROOM, 306 H Street. N.W 2 30 P.M 4: 25 P M.
* Except "A FOREIGN AFFAIR" in New York City, where the trade show will be held June 10.

TOP FEATURES GOING STRONG;
REST OF PRODUCT IS LAGGING
15 Spring Releases Reach
Hit Class, Exceeding
'47 Spring Grosses
The boxoffice story remains the same. The
top pictures are doing exceptional business,
but the run-of-the-mill product isn't doing
so well. This has been the trend all season,
and the current quarterly analysis of first
nm reports from key cities—for the March-
April-May period—serves only to emphasize
what exhibitors have been saying all year:
you can do good business on important pictures,
but the shopping approach of the
average film fan is keeping grosses down
when the in-between features are booked.
Nonetheless, the general picture is one of
substantial business. The three top hits of
the spring quarter did a combined average
business higher than the top trio in the corresponding
period a year ago, as well as
above the top hits of the preceding quarter.
And the combined average of all hit pictures
for this season—that is, features which did
120 per cent or better—is higher than the
combined average of top business getters of
the 1946-1947 film year.
THREE TOP FEATURES
Fifteen features released during the
spring months reached the hit class. The top
three are "Gentleman's Agreement" (20th-
Poxi, which has played to 127 per cent; "Fort
"Apache (RKO), which has a 160 per cent
>rating, and "The Naked City" (U-I), which
to date has recorded a 146 percentage in its
key playdates.
Other spring releases which earned their
way into the hit class are "The Bride Goes
Wild," "Good News," "State of the Union"
and "Three Daring Daughters," from the
MGM studios; "The Big Clock" and "Saigon,"
Paramount; "Fury at Furnace Creek" and
"Sitting Pretty," 20th Century-Fox; "The
Arch of Triumph" from Enterprise by way of
United Artists' distribution; "Lady From
Shanghai," a Columbia production, and "The
Naked City," and "A Double Life" from the
Universal-International lot.
The 15 hits of the spring quarter had a
combined average of 164 per cent. This compares
with the 162 per cent recorded by the
three top features of the winter quarter,
and the 139 per cent average of the 1947
spring hits. In other words, the big three
of 1948 did 24 per cent better at the boxoffice
than the 1947 toppers. The big films
then were "My Favorite Brunette," "Sinbad
the Sailor" and "The Farmer's Daughter."
In general, the averages of the 1947 quarter
reflected a slump in business, which did not
correct itself until some time in June. It was
in mid-June that Barney Balaban. Paramount
president, reported to his board that
a recession, which had hit the industry, had
turned the corner in the first ten days of
June—as indicated by receipts at Paramount
theatres.
SOME PHENOMENAL DATES
"Gentleman's Agreement" encountered some
phenomenal dates in its run of the key theatres,
more than doubling average business in
Seattle, San Francisco. Philadelphia, New
York, Minneapolis, Denver and Cincinnati.
It played 28 weeks in New York, 25 weeks
in Chicago, 8 weeks in Los Angeles and held
over in all except two key dates. "Fort
Top Hits of the Season
(September 1947 through May 1948)
Arch of Triumph (UA-Enterprise)
PERCENTAGES
'-Bachelor and the Bobby-Soxer. The (RKO) ;
Big Clock, The (Para)
i
- Bishop's Wife, The (RKO) ,
Body and Soul (UA)
,
Bride Goes Wild, The (MGM)
i
Call Northside 777 (20th-Fox)
Captain From Castile (20lh-Fox)
Crossfire (RKO)
-Cass Timberlane (MGM)
Dark Passage (WB)
Double Life, A (TJ-I)
Down to
Earth (Col)
•Forever Amber (20th-Fox) i
Fort Apache (RKO)
Foxes of Harrow, The (20lh-Fox)
Fugitive, The (RKO)
i
Fun and Fancy Free (RKO)
i
Fury at Furnace Creek (20lh-Fox)
Gentleman's Agreement (20th-Fox)
a
Good News (MGM)
Green Dolphin Street
(MGM)
«-iI Remember Mama (RKO) i
It Had to Be You (Col)
Killer McCoy (MGM)
Lady From Shanghai (Col)
•Life With Father (WB)
Miracle of the BeUs, The (RKO)
Mother Wore Tights (20th-Fox)
UMy Wild Irish Rose (WB)
Naked City (U-I)
Road to Rio (Para)
Saigon (Para)
OSecret Life of Walter Mitty. The (HEO)
Sitting Pretty (20th-Fox)
State of the Union (MGM)
T-Men (EL)
Three Daring Daughters (MGM)
To the Ends of the Earth (Col)
Treasure of Sierra Madre (WB)
Tycoon (RKO)
Unconquered (Para)
Voice of the Turtle, The (WB)
Su Where There's Life (Para)
Wistful Widow of Wagon Gap (U-I)
sjBlue Ribbon Award Winners
•Roadshows
Apache" also played strongly across the
country, had a 200 per cent mark at the
Warner Theatre in Pittsburgh, recorded 185
at the Golden Gate in San Francisco and
did 180 per cent at the Boston Theatre in
Boston and the Albee in Cincinnati. "The
Naked City" played to a number of exceptional
runs. Business was doubled in Boston
and Philadelphia, and was close to the 200
per cent mark in San Francisco.
On the basis of 186 featm-es released this
season, on which there have been sufficient
120 130 140 150 175 200 210
playdates to determine boxoffice strength,
films have not done as weU this year as last.
A greater percentage of pictures have failed
to do average or better than in anytime in
the last several years. By coincident, the
quarterly analysis at this time a year ago also
showed 186 releases for the nine-month period.
But last year. 134 or 72.8 per cent of
the season's product had done average or
better business. ITiis year, only 110 features
were able to reach the average business class,
or 62 per cent of the total releases.
!40
18
BOXOFFICE
:
: June 5, 1948

- The
'.
First Run Reports on Seasons Films
Based on Playdates in 21 Key Cities as Reported to BOXOFFICE
(100 Is Average Business)
COLUMBIA
Adventures in Silverado 97
Blondie in the Dough 93
Blondie's Anniversary 98
Crime Doctor's Gamble 98
Devil Ship 97
Down to Earth 130
Glamour Girl 101
Her Husband's Affairs 95
I Love Trouble 97
It Had to Be You 125
Key Witness 96
Lady From Shanghai 121
Lone Wolf in London 99
Mary Lou 97
Mating of Millie, The 109
Prince of Thieves 95
Relentless 108
Return of the Whistler, The 99
Sign of the Ram, The 106
Sweet Genevieve 95
Swordsman, The 115
To the Ends of the Earth 126
Two Blondes and a Redhead 92
When a Girls Beautiful 100
Woman From Tangier 102
EAGLE UON
Adventures of Casanova 90
Blonde Savage 96
Bury Me Dead 95
Cobra Strikes, The 92
Green for Danger 100
Heading for Heaven 94
Linda Be Good 95
Love From a Stranger 95
Man From Texas 90
Noose Hangs High, The 104
Out of the Blue 108
Return of Rin Tin Tin 95
Ruthless 93
Smugglers, The 101
T-Men 126
Whispering City 100
METRO-GOLDWYN-MAYER
Alias a Gentleman 103
Arnelo Affair, The 100
B. F.'s Daughter 103
Bride Goes Wild, The 120
Cass Timberlane 146
Desire Me 100
Good News 123
Green Dolphin Street 149
High Wall 110
If Winter Comes 101
Killer McCoy 123
Merton of the Movies 104
Song of Love 106
Song of the Thin Man 112
State of the Union 143
Tenth Avenue Angel 89
This Time for Keeps 118
Three Daring Daughters 121
Unfinished Dance, The 105
MONOGRAM
Angel's Alley 89
Campus Sleuth 96
Chinese Ring, The 95
Docks of New Orleans 102
Fighting Mad 91
High Tide 97
Jiggs and Maggie in Society 94
Joe Palooka in the Knockout 92
Louisiana 99
Perilous Waters 92
Rocky „.101
Smart Politics 95
PARAMOUNT
Adventure Island 96
Albuquerque 114
Big Clock, The 126
Big Town After Dark 93
Caged Fury 96
Golden Earrings 114
I Walk Alone 117
Mr. Reckless „ 93
Road to Rio 170
Saigon 126
'Sainted' Sisters, The 106
Speed to Spare 90
Unconquered 128
Where There's Life 128
Wild Harvest Ill
RKO RADIO
Bachelor and the Bobby- Soxer,
The 179
Bishop's Wife, The 141
Crossfire 144
Fort Apache 160
Fugitive, The 124
Fun and Fancy Free 134
I Remember Mama 140
If You Knew Susie
Ill
Long Night, The 109
Magic Town 115
Miracle of the Bells 124
Night Song 104
Out of the Past 110
Riff-Raff 101
Secret Life of Walter Mitty, The....l60
Seven Keys to Baldpate 106
Tarzan and the Mermaids _ 107
Tycoon 138
Under the Tonto Rim 93
REPUBLIC
Bill and Coo 92
Campus Honeymoon 102
Driftwood 95
Fabulous Texan, The 101
Inside Story 98
Lightnin' in the Forest 98
Main Street Kid 93
On the Old Spanish Trail 96
Slippy McGee 96
SCREEN GUILD PRODUCTIONS
Burning Cross, The 90
Dragnet 95
Killer Dill 97
20th CENTURY-FOX
An Ideal Husband 91
CaU Northside 777 132
Captain From Castile 162
Challenge, The .r 96
Daisy Kenyon 113
Dangerous Years 93
Forever Amber 240
Foxes of Harrow, The 133
Fury at Furnace Creek 124
Gentleman's Agreement 187
Half Past Midnight 96
Invisible Wall 94
Kiss of Death 119
Let's Live Again 98
Mother Wore Tights 145
Nightmare Alley 112
Roses Are Red 100
Scudda Hoo! Scudda Hay! 114
Second Chance „ 100
Shepherd of the Valley 86
Sitting Pretty
131
Tender Years, The 86
13 Lead Soldiers 97
Yon Were Meant for Me 116
UNITED ARTISTS
Arch of Triumph ..123
Body and Soul 154
Christmas Eve 103
Hal Roach Comedy Carnival 99
Heaven Only Knows 90
Intrigue 112
Man of Evil 96
Monsieur Verdoux 112
Personal Column (Lured) 108
Roosevelt Story. The
Ill
Sleep, My Love 108
UNIVERSAL-INTERNATIONAL
Are You With It 98
Black Bart 105
Black Narcissus 119
Captain Boycott 98
Casbah 114
Double Life, A 121
Exile, The 105
Frieda 101
Jassy 95
Lost Moment, The 98
The Naked City 146
Pirates of Monterey 93
Ride the Pink Horse 103
Secret Be.vond the Door 87
Senator Was Indiscreet 115
Upturned Glass, The
Wistful Widow of Wagon Gap,
89
122
Woman's Vengeance, A 86
WARNER BROS.
Always Together 90
April Showers Ill
Dark Passage _ 132
Deep Valley 105
Escape Me Never 93
I Became a Criminal 92
Life With Father 210
My Girl Tisa 90
My Wild Irish Rose 147
That Hagen Girl 104
To the Victor 87
Treasure of Sierra Madre 124
Unsuspected, The 115
Voice of the Turtle, The 132
Winter Meeting 88
Woman in White, The 101
BOXOFFICE :
: June 5. 1948
19

: June
On 'Freedom of the Screen'
// You Want a Court Test,
Binford Says 'Go Ahead
NEW YORK—The problem of film censorship
may reach the supreme coui-t sooner
than expected. The comment by Supreme
Court Justice Douglas in the industry antitrust
suit decision that films are entitled
to the same freedom as newspapers and
radio under the First Amendment has raised
the possibility that the high court may uphold
freedom of the screen in a court test.
If so, it would be reversing the 1915 supreme
court decision that films are not entitled
to protection under the First Amendment.
What may be the industry test case was
brought last October in Memphis, censorship
sore spot, by United Artists and Hal Roach
Studios against the local censor board ban
on "Cui-ley." Tlie case is expected to come
to trial next fall. UA and Roach have made
it clear they are determined to fight the
case to the U.S. supreme court if necessary.
The MPAA may file an amicus curiae brief
and give UA and Roach support in court.
CENSORS STICK TO DECISION
If the film industry wants to fight the
principle clear to the country's highest coui-t,
the Memphis censorship board is going to
give it every opportunity.
Lloyd T. Binford, the top censor who ruled
against "Ciu'ley," this week said he has no
intention of withdrawing the action. In other
words, he intimated that he was going to
give the film industry the opportunity to
fight him all along the line. It is apparent
that he would enjoy taking the matter to the
high court.
Justice Douglas' comment read as follows:
"We have no doubt that moving pictures, like
newspapers and radio, are included in the
press whose freedom is guaranteed by the
First Amendment."
Film men have contended this for years
in fighting censorship of newsreels. Lower
courts have seldom backed the industry. In
September 1946 the supreme court of Georgia
overruled a lower court order reversing the
Atlanta censor board ban on "Scarlet Street."
In the Atlanta case the question of the
validity of censorship was not involved, but
in the Memphis suit Roach and UA specifically
ask the court to rule that films may enjoy
freedom of speech under the Constitution.
OBJECTED TO KACIAL SCENES
The "Curley" suit was filed in Tennessee
chancery court after the Memphis censor
banned the picture because it contained
scenes of white and Negro children playing
together. UA and Roach secured a writ of
certiorari against Binford and the censor
board, thereby bringing the ban before the
court for review.
In their petition the plaintiffs asked that
the court decree that the motion picture enjoys
the protection of the Constitution of the
U.S. in freedom of speech. They also asked
the court to quash the censors' ban, review
the action of the censor board and enjoin
the censor board from interfering with the
showing of "Gurley" in Memphis and Shelby
county theatres.
Deier Annual Meeting
Of RKO Stockholders
New York — The annual meeting of
RKO stockholders, originally set for June
2, has been postponed. A new date will
be set when Howard Hughes, controlling
stockholder, submits data on his nominees
to the board of directors.
Proxy statements will be sent out in
advance of the stockholders meeting.
Enterprise in Negotiations
For French Color Process
HOLLYWOOD—Enterprise claims it has
the inside track on securing U.S. rights to
the widely touted new French color process
as unveiled in Paris recently by Armand
Roux, co-inventor with his brother Lucien
of Rouxcolor.
Spokesmen for Enterprise here contend
the company's European representatives
have been dickering with the Roux brothers
for several weeks in an effort to secure rights
to the new process for a forthcoming Wolfgang
Reinhardt production.
Reports from French film circles indicate
the Roux invention is acciu-ate and realistic
and, because It employs standard camera,
processing and projection equipment, costs
no more to use than present black-and-white
equipment.
Admission Taxes for April
Drop Below 1947 Amount
WASHINGTON — April admissions taxes,
reflecting March boxoffice business, dropped
below the April 1947 figures, the Bureau of
Internal Revenue said. The April collections
this year were $31,146,236, compared with
$33,412,813 a year ago.
The March 1948 collections exceeded the
1947 total, but February figures this year
were below those for the same month last
year. Thus, business was poorer this year
than last year in two of the first three
months.
The figures for general admissions include
sporting events and the like, as well as motion
picture figures.
20th-Fox to Seek Permit
For K. C. Tele Station
NEW YORK—Twentieth Century-Fox will
apply to the Federal Commimlcations commission
for a television station construction permit
in Kansas City, Mo. This will be the
second application by the company. The first
was filed for San Francisco. The company is
considering filing a third application for a
Seattle station.
The Kansas City station would be operated
by a new firm, 20th Century-Pox of Missouri,
Inc.
Triple Damages Soughl
By Maryland Theatre
WASHINGTON — Centreville
Amusement
Corp., operating the Center Theatre, Centreville,
Md., has filed a $150,000 treble damage
antitrust suit in U.S. district court against
Columbia, 20th-Fox, Paramount and RKO
and Charles Wingfield, Columbia salesman,
and F. B. Klien, 20th-Fox salesman. Wingfield
and Klien operate the Church Hill Theatre,
Church Hill, Md., and the Chester Theatre,
Chestertown.
Centreville charges the defendants with
monopoly and discrimination in clearance,
percentage and playing time. It claims the
distributor defendants have conspired to deprive
the Center Theatre of first run product
in favor of the houses operated by Wingfield
and Klien.
Columbia, Paramount and 20th-Pox grant
the Center Theatre third run availability.
Queenstown, Md., is granted second rim.
RKO has invited the Center to bid for first
run against the defendants' theatres.
Isseks, Meyers and Verdon is the New York
law firm representing the plaintiff. Robert
Sher of Miller, Sher and Oppenheimer
represents the plaintiff in Washington.
J. D. Fernicola, owner of the Center, purchased
the house a year ago. His attorneys
said he spent about $50,000 to remodel the
house.
Jack Stewart Quits Post
With Kas.-Mo. Allied
KANSAS CITY—Jack Stewart resigned
June 1 as general manager of Allied Independent
Theatre Owners of Kansas and Missouri.
No reason for the move was given in
a bulletin by O. F. Sullivan of Wichita, president
of the organization. Stewart has not
announced his future plans.
Sullivan said that a new manager would
be procured within 30 days and that the
Caravan and other functions of the Allied
office would continue uninterrupted. Dorothy
Murphy will remain as office manager.
An Allied buying and booking service, outlined
and approved at the first annual spring
convention here last month, is being set up.
Fred Harpst, buyer and booker for four local
neighborhoods, has been hired in that capacity
for the Allied service.
Stewart took over February 15 as the unit's
first general manager. He came here from
Detroit, where he had served as general manager
for Allied Theatres of Michigan.
Dame May Whitty Services
Conducted in Hollywood
HOLLYWOOD—Services followed by cremation
were held for Dame May Whitty, 82,
veteran stage and screen actress, who died
May 29 after a short illness. Her only survivor
is a daughter, Margaret Webster, Broadway
producer-director-actress.
Dame May began her theatrical career in
England in 1881 and appeared in her fii'st
motion picture in 1914. Her last film appearance
was in Columbia's "The Sign of the
Ram." Other leading productions in which
she played included "Night Must Fall,'
"Madame Curie," "The White Cliffs," "Gaslight,"
"Devotion" and "Crash Dive."
t
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20 BOXOFFICE
:
5, 1948

Heavy Theatre Losses
In Vanport Flood
VANPORT, ORE.—Ted Gamble's Vanport
Theatre was swept away when the Columbia
river flooded nearby Vanport early this week.
There was no loss of life although the 791-
seat theatre was almost filled to capacity
when the danger warning came. The manager
had less than ten minutes in which to
clear the house and the last person to leave
had to swim to safety.
The turbulent Columbia and WlUiamette
rivers caused the worst flood in the history of
the Pacific northwest, with damages running
upwards of $75,000,000 and more than 20,000
persons homeless. As far as is known no film
industry figures lost their lives, but there
were a number who displayed heroism in the
face of danger.
DRIVE-IN ALSO DAMAGED
In addition to the Vanport Theatre, where
the loss was set at $100,000, the Portland
Amphitheatre drive-in was flooded. E. W.
Johnson, president of the company, who was
visiting in Spokane when the flood waters
surged in, estimated damages at $50,000. Phi!
Polsky, an official of tlie firm, sensing flood
danger removed sound and projection the
preceding night. Only the screen tower and
heavy steel and concrete construction remains.
Theatres were thrown open to flood victims,
and all exhibitors joined in planning a June
12 benefit for refugees. A troupe of film stars
will come to Portland to stage the show.
Three Pilmrow employes were Vanport
residents. Larry Moran of MGM rescued his
wife and baby from drowning. Lois Linneville.
Paramount inspector, and Frank Jacobs,
a Filrm-ow janitor, escaped with their lives—
but all lost their possessions. A maid at one
of the Parker theatres lost her home and
possessions, and when she turned up at the
Parker offices found that Mrs. J. J. Parker,
head of the circuit, had replaced the losses
for her.
FILM DELIVERY PROBLEMS
At the Hamrick-Evergreen offices, it was
reported that 18 of the circuit's employes
lived in Vanport and that all managed to
escape. The circuit's employes relief fund is
being used to replace clothing and other
necessities.
The floods also created a problem for film
delivery services. In a number of instances,
prints w-ere trucked as far as possible and
then flown to isolated communities. Telegrams
from exhibitors to Filmrow exchanges
were delayed eight to 12 hours and more during
the first days of the flood.
Floods also struck in the British Colimibia
region, and theatres were closed dow-n in
Kimberly, Fernie, Grand Forks, Agassiz and
Merritt and at least a dozen other communities
were in danger of inundation.
RKO Quarterly Net Declines
NEW YORK—Radio-Keith-Orpheum Corp.
and subsidiary companies reported a consolidated
net profit of $1,345,327.29 for the
13 weeks ended April 3, 1948. This is a decline
of $925,356.19 under the consolidated
net profit of $2,270,683.48 for the first quarter
of 1947.
Eric Johnston Tells Newsmen:
Blocked Earnings Abroad
Estimated $50,000,000
WASHINGTON—Eric Johnston, MPAA
head, said June 3 that a conservative estimate
of the total in film industry blocked
currencies abroad is about $50,000,000, but
he explained this figure is not official.
"The problems of the foreign market, and
getting our earnings out of foreign countries,
are the chief area of difficulties for the
film industry as it tightens its belt to face
the immediate future," he explained to trade
newsmen at an informal luncheon Thursday.
A chief hope in solving the blocked funds
problem, he said, lies in the Marshall plan
or the economic cooperation administration.
"If the ECA works, there is a possibility
these funds will be liquidated," he said.
"Our hope is the rehabilitation of the
countries of the world as soon as possible;
as soon as they get on their feet, the sooner
trade gets going, and money starts flowing
back to the U.S."
In 1946, he said, the film industry received
about $120,000,000 in earnings from foreign
countries; last year the figure dropped to
$90,000,000, and this year it will go lower, he
said.
The British tax agreement is w-orking out,
he said, but there are problems of interpretation
in the 27 or so clauses. Under that
plan, the American film industry will make
films in Britain within the next 12 months,
but no more than 12 or 15 films altogether,
he estimated.
There's a shortage of studio space and
equipment in the British Empire, he said.
And as for new building, the first need in
Britain is homes, schools, etc.
The British interpretation of the recent
pact is "more restrictive" than the U.S. interpietation
on some points, Johnston said.
Meanwhile, Johnston plans to go to Paris
this summer, probably in July, to help the
final polish of the renewal of the Blum-
Byrnes agreement which expires July 27.
The problem of blocked currencies for the
film industry has spread so it exists in virtually
all nations of the world, including not
only Europe, but Latin American countries,
he went on.
Perhaps $18,000,000 is blocked in Prance in
film industry funds, and about $3,000,000 in
Italy, he explained. The mounting total is
giving grave worries to film industry executives,
he said, but it's not so large as to make
settlement impossible.
Domestically, he said the film industry is
going through its "depression" or "readjustment"
to postwar conditions ahead of the
bulk of American industry. The film industry,
for nearly a year, has been cutting costs
so that the $6,000,000 pictures are virtually
nonexistent, and the $2,000,000 to $3,000,000
pictures are more common.
The salaries of film stars won't be slashed
as Hollywood tightens up its belt in the
economy move, he said, but shooting time wiU
be shorter, and "greater efficiency" will be
used.
He compared the film industry with the
electrical industry, in which he is interested,
and explained: The electrical industry is
just getting to the point where the film industry
has been for nearly a year.
Thus, the film industry, during the war,
could make any kind of film and expect it
to earn money: this is no longer trae: the
antitrust case has little or nothing to do with
this situation, he said, except it may add costs,
rather than reduce them.
EAGLE LION MEETING IN CHICAGO—The above group was photographed at
the Eagle Lion regional sales meeting at the Blackstone hotel in Chicago May 21-23.
Seated, left to right: William J. Heineman, vice-president and general sales manager;
Gordon C. Craddoek, Indianapolis branch manager; Ed Cohen, Omaha branch manage:',
and Clarence Phillips, Chicago branch manager. Standing: Max E. Youngstein,
vice-president in charge of advertising, publicity and exploitation; Herman Beirsdorf,
western sales manager; Joseph Woodward, St. Louis branch manager; J. Jack Schlaifer,
assistant general sales manager; Abbott M. Schwartz. Minneapolis branch managerr
M. G. Shackelford, Kansas City branch manager; F. J. Lee, Des Moines branch manager;
Joe Imhof. Milwaukee branch manager; Clair Townsend, Detroit branch manager;
Beverly Miller, district manager for Kansas City, Denver and Salt Lake City;
Edward Heiber, district manager for Chicago, Detroit, Minneapolis, Milwaukee and
Indianapolis.
BOXOFFICE :
: June 5, 1948
21

As The Experts See It 'l\
u
DeMille's Greatest Is Big
*
fc
vl
IF
PRODUCED TODAY IT
WOULD BE THE COSTLIEST
TITAN EVER FILMED.^
Said N. Y. Daily News, Modern
Screen, N.Y. Herald Tribune, Silver
Screen— to mention just a few.
¥
All
This Memorable Spectacle
Happening In
The Very Spots
Where History Is Now Being
Made from Hour to
Hour.
ThousandvS of warriors
clashing in The Battle of
Burning Oil...
• • •
Mighty cast of thousands,
headed by this year's
Academy Award Winner,!
Loretta Young...
• • •
The perfumed harems of
Saladin, Sultan of Asia,
who holds Richard's unkissed
bride captive...
• • •
Fabled market places of the
east where Christian girls
are sold to Oriental despots.
4
• • •
Richard the Lion Heart
and the Princess of Navarre
defying the fury of
kings...
t For her performance
in "The Farmer's Daughter"
mtm
eleven
A.

I
ir
and Timelier Tiian Ever
ll^ain And Say:
"A Magnificent Show,
Timely As Today^s Headlines "
Lou^a Parsons
"DeMille Hits The Front
Pages With Drama Of
Heroic Scope "
Edwin Schallert, L. A. Times
A Bombshell
From Today's Headlines "
"Sure-Fire.
Harrison Carroll, L. A. Herald Express - if
with
[iOIA fOUNG
Ian Keith • Kattierine
Joseph Scfiiiraut •
Montagu Love
Produced and pQpjl Q
Directed by UuUI D.
ille • C. Aubrey Smith
Hale • Ceorge Barbier
Pedro De Cordoba
Screen Play by Harold Lamb,
Waldemar Young and Dudley Nichols

,
'7He»t ^KcC Sf^e*^
^o Conseni Decree in Sight
TJEPORTS that negotiations for a consent
decree in the antitrust case are imminent
are discounted by all the lawyers
willing to make off-the-record comments.
One was quick to point cut that no
agreement could be reached with the department
of justice without negotiations
covering many months, and if an agreement
should be reached it would require
the approval of the three-judge expediting
court which is under mandate from the
supreme court to study detailed reasons
for or against divorcement of individual
theatres. This court will not take up the
case azain until September. Less than
eight weeks later a national election will
take place with the possibility that there
might be a new administration in 1949.
Another lawyer said: "The Department
of Justice is now holding a straight flush
with a lot of chips on the table and the
lawyers who have battled this case for the
government are so flushed with success
that they want surrender, not compromise."
If the case stays in court, it might take
two years to settle it, and, if wholesale divorcement
should be ordered, it might take
another two years cr more to accomplish
it."
This does not mean, it was pointed out,
there may not be many changes in the
theatre map. Some of the majors are
frankly prepared for this. There may be
a number of new circuits. Free negotiations
for transfer of theatres will be mere
profitable, it was stated, than forced negotiations
later. It is freely predicted that
there will be few closed towns long before
the litigation is ended.
Couple of Chuckles
\A7HEN a Britisher decides to take a few
cracks at a public official he loads up
both barrels cf his favorite grouse gun and
pulls the triggers simultaneou.sly.
The Kinematograph Weekly isn't noted
for its humour (as they spell it in London)
but here are some choice excerpts from a
recent article by an "ex-Fleet Street editor."
All references are to Harold Wilscn,
president of the board of trade.
"It is no possible help to beat the air and
condemn the mass mind ..." This was in
reference to so-called prestige pictures.
"... It is the same with documentaries.
Harold Wilson is obsessed with them. So
certain is he that every living pers:n has
the same taste as himself, that he tries
to tell the distributors how to run their
business.
"You can take a documentary to the
kinema. but you cannot whip the people
into going to see it."
"... The show business is a fascinating
business, romantic business. Just as Mr.
Wilson thinks the Brit:n can be forced to
pay to see documentary and prestige pictures,
so does he think the American distributor
can force his customers into the
theatre to see British pictures.
By JAMES M. JERAULD
"... Mr. Wilson, for example, might
think elastic-sided boots are good for
women, but he would not try to carry out
an export drive in them."
TOA Bipartisan
\A7ITH Ted Gamble, TOA president, acting
as floor manager for Harold Stassen
at the Republic convention, and with Gael
Sullivan, former Democratic national committee
head, acting as executive director of
the TOA, that organization becomes bipartisan
in a big way.
Anybody who wants some inside tips on
who is going to win ought to be able to get
himself into a confused state of mind by
inquiring at TOA headuarters.
Andy W. Smith jr.
JJARELY has a sales manager faced so
many perplexing problems during his
first year in office as has Andy W. Smith
jr. He took over during a falling market
when the ccmpany had to sell films at tremendous
cost which had been incurred
during the lush prosperity period. A little
more than two months later the British 75
per cent tax, with its attendant upheavals
in all departments, came in. It was a period
that required steady nerves.
Smith maintained a curious calm during
this period of strain. Right at the start he
began an effort to cultivate better exhibitor
relations by presenting a new sales
plan to New Jersey Allied.
All his assc elates became impressed by
his quiet confidence, his insistence on spacing
releases to get the best results, his willingness
to concede authority to men in the
field. His faith in the men working with
htm generated a reciprocating faith. How
this has paid off in the development of
genuine friendships and a pride in achievement
was shown at an anniversary dinner
given fcr Smith by the company Wednesday,
May 26, at the Waldorf-Astoria.
There was no talk about a slump. These
men were predicting new records for June.
They named figures, too.
Spyros Skouras expressed profound respect
for what he called Smith's "philosophy
and his fine spirit of cooperation."
Delinquency Film
THE Department of Justice has sent letters
to mayors of about 2,500 cities asking
them to arrange with exhibitors for
private showings of the 17-minute short
called "Report for Action" which is being
distributed through 20th Century-Fox exchanges.
It is not intended for entertainment purposes
and screenings should be during nonoperating
hours.
Without doubt this is an opportunity for
exhibitcrs everywhere to do an important
public service and improve public relations.
Where public officials or civic groups
do not ask to have the film shown it would
be a very good idea for exhibitors to take
the initiative by asking for prints and arranging
fcr the showings.
National Allied Coniab
Set ior New Orleans
Washington—National AUied's 1948 convention
will be held in New Orleans,
November 29, 30 and December 1, Board
Chairman and General Counsel Abram F.
Myers announced. The autumn board
meeting will be delayed until November
27, 28 and also held in New Orleans.
"The awarding of the convention to
New Orleans is in recognition of the splendid
growth and progress of Allied theatre
owners of the Gulf states," he said. "One
of AUied's newest units is the Gulf States
unit, which celebrated its first birthday
June 1 with a party at the Lakewood
Country club in New Orleans."
W. A. Prewitt jr., president. Gulf
States Allied, will be chairman of the general
convention committee. He will be
assisted by Maurice J. Artigues, secretary
of the regional association. Other committees
will be named later.
Reduces Children's Prices
As Public Relations Idea
CHATTANOOGA — Independent Theatres,
granting a special concession to teen-agers,
Tuesday set a 20-cent ticket price for young
persons between 12 and 15. Jay Solomon,
manager, said the price was being set to
promote relations with the public and to
help curb juvenile delinquency.
Formerly those over 12 paid 25 cents for
matinees and 36 cents at night. The new
ticket price went into effect at the Riviera,
Park, American, Capitol, Ritz, Cameo and
Rivoli
theatres.
Schlaifer School Series
Stresses Public Affairs
NEW YORK—The film publicist of today
must be a "keen student of public affairs and
psychology as well as an expert in his own
field," said Charles Schlaifer, director of advertising,
publicity and exploitation for 20th-
Century-Fox,
He made this statement in summing up his
five-week lecture series at the New school.
Schlaifer has been asked to prepare a more
extensive series on motion picture advertising
and publicity for next year.
Fielding to Join Loew's
In Financial Division
NEW YORK—Former New York City License
Commissioner Benjamin Fielding will
take over an executive position in the financial
division of Loew's when he joins the company
July 1. There is a possibility Fielding
may be elected to the post of assistant treasurer
left vacant by the recent death of Charles
K. Stern.
Plan Exhibitor Rank Visit
WASHINGTON—Robert S. Benjamin and
Jock Lawrence of the J. Arthur Rank Organization
conferred with Abram F. Myers,
Allied States general counsel, on Rank's plan
to invite several independent American exhibitors
to England. Rank would like to entertain
the exhibitors this summer. Myers is
expected to report to the Rank Organization
in a week or two.
I
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24
BOXOFFICE
:: June 5, 1948|

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Task Force/ Naval Film,
To Be Made by Warners
Further indications that a bumper crop
of World War II feature subjects will be
hitting the screens within the next year
or so came with the disclosure that Warner
Bros, has dusted off an old property, "Task
Force," and assigned it to Jerry Wald to produce,
with Delmer Daves in the director's chair.
Based on the history of naval aviation. It will
be made with the navy department's cooperation,
including files and documentary footage
on the subject. Ranald MacDougall is writing
the screenplay.
The story begins in 1921 at the Washington
disarmament conference following World
War I and follows through with naval aviation
achievements to the present time, with
emphasis on the Pacific campaign during our
late tussle with Japan.
Already in work at the Burbank plant is
"Fighter Squadron," a yarn about the army
air force, while MGM is filming "Command
Decision," another wartime aviation yarn,
and Frank Seltzer recently completed, for
20th-Fox release, "West of Tomorrow," which
is concerned with U.S. fliers in New Guinea
during the second World War.
Actor Richard Greene, currently co-starring
with Douglas Fairbanks jr. in "The O'Plynn"
at Universal-International, has written an
original, "The Late Sunrise," stoiy of an
English soldier m World War II, and has
arranged for independent financing. He will
produce and star In the subject, probably early
in 1949.
Douglas Fairbanks jr.
For First Musical Film
Set
If crooners can dabble in cloak-and-dagmelodrama
(Frank Sinatra, for example,
portrays a desperado in MGM's "The Kissj
j
ing Bandit" ) there's no reason why specialists
in swashbuckling can't intersperse their draj
matics with a song or two.
That at least seems to be the opinion of
Douglas Fairbanks jr., who says his next
production at Universal-International, "The
will be a musical. It will be the
time In a 25-year acting career that
Fairbanks has ever appeared in such a film.
He plans to gun it next fall, after returning
from a trip to England and France this
summer.
Producer
Richard Berger
To Join Paramount Soon
Producer Richard Berger, who has been
hanging his fedora at RKO Radio, is shifting
his mailing address over to Paramoiuit. He
moves to the latter studio In a production
berth after completing "Baltimore Escapade"
for the RKO Radio-Hughes outfit . . . With
no future plans disclosed, Paul Jones is checking
out of his niche as a producer at MGM,
where he recently wound up his first and
only picture for the company, the Red Skel-
. . 20th-
ton starrer, "A Southern Yankee" .
Fox signed a triple-threat man, Charles
By
IVAN SPEAR
David, to a long-term ticket as a producer,
director and writer. At one time an associate
of Sir Alexander Korda, David was recently
at Universal-International as a director . . .
Bill Pelrce jr. checked in to function as head
drum-beater for Norma Productions, the U-I
sharecropplng unit headed by Harold Hecht
and Actor Burt Lancaster.
Steve Sekely and Sam Sax have formed a
new independent unit and acquired "Slightly
Out of Focus," a novel by Robert Capa.
as their initial subject. No release is set.
Franklin Films to
Produce
'Dark Sun' in Ne'w York
with plans to produce it in its entii-ety
in New York, a new outfit known as Franklin
Films and headed by Agents Jack Beekman
and Danny Winkler acquired a novel
by Aben Kandel called "Dark Sun." Beekman
and Winkler signed Teddy B. Sills to
direct and Raymond Sanns to write and conduct
the musical score. No release has been
set.
William Claxton has been set by Sharecropper
Sol M. Wurtzel to direct "Tucson,"
the only musical on Wurtzel's six-picture
slate for 20th-Fox . . . Bon-owed from RKO
Radio, Martin Rackin is doing a polish job
on the script of Warners' "Fighter Squadron"
. . . Scripting stint on Eagle Lion's
"The Hypnotist" went to Robert E. Kent
signed Douglas Sirk to direct
"The Lovers," upcoming S. Sylvan Simon
production.
Kii
nil
ACADEMY LEADERS—Here are the
newly elected officers of the board of
governors of the Academy of Motion Picture
Arts and Sciences. Seated (left to
right) are Jack L, Warner, representing
the executive branch, and second vicepresident;
Charles Brackett, writers' division,
first vice-president. In the same
order, standing, are Robert Montgomery,
actors' branch, secretary, and N. Peter
Rathvon, executive division, treasurer,
Jean Hersholt, unanimously re-elected
president, was not in this shot since he
is in the east preparing to embark on a
trip to Europe.
Bryan Foy Starting
Atomic Bomb Yarn
Considering the rather widespread press
it has received since Hiroshima, the atom
bomb hasn't figured in too many Hollywood
pictures (MGM's "The Beginning or
the End" leads a rather meagre list).
Now Bryan Foy, who lives to toy with
documentaries, intends to fix all that by
charting "These Were My Orders," dealing
with methods employed by the army's
counter-intelligence corjjs in guarding and
transporting the bomb, as hLs first venture
since Foy stepped out of his post as
Eagle Lion's production chief and set up
an independent unit for release through
that company.
Foy's yam is based on a story by Norbert
Gagen, former intelligence agent,
and will relate the incredible lengths to
which operatives went in protecting the
Oak Ridge, Tenn., installation and keeping
the nuclear fission project "top top
secret." The atomic energy commission
in Washington gave Foy its okay to photograph
portions of Oak Ridge, and the
producer will lead a company of actors
and technicians there in mid-June, to
work under direct supervision of the
army and the commission.
Edana Romney of England
Hosted by Film Colony
The film colony played host to still another
exponent of the star-exchange system
between Britain and Hollywood when Edana
Romney, English producer-star-writer, arrived
from London for a look around and
conversations with executives of Universal-
International regarding the American release
of her newest three-way effort, "Corridor
of Mirrors."
Miss Romney, one of England's two femme
producers, doesn't think the interchange idea
has yet reached the point where It can be
called successful because British stars of first
magnitude "are sometimes unknown in this
country, whereas not all American stars are
well known in England." An accelerated exchange
of players, she pointed, would stimulate
boxoffice returns on both sides of the
Atlantic.
After turning out another picture in England
and one in Rome, Miss Romney plans
to produce, write and star In a picture to
be made in Hollywood.
Only Two Stories Bought
For Filming Last Week
Plummeting to a disastrous low was the
story market, with only two transactions involving
the sale of literary properties being
completed during the period.
"The Man on the Eiffel Tower," by Georges
Simenon. French writer of whodunits, went
to Irving Allen, who will film it in association
with James Nasser for United Artists
release. Allen heads for Paris shortly to shoot
exteriors. To be filmed in Ansco-color, the
subject will topline Fi'anchot Tone, Burgess
Meredith and Jean Wallace. Harry Brown
was commissioned to do the script . . Only
.
other sale was that of Ralph Spence's stage
comedy, "Of All People.' to Robert FVost,
independent film-maker, who has docketed It
to follow his initialer, "Shed No Tears."
;]lll«'
:
: June 5, 1948 25

1
..^
^x
•m-«^
\
,A
Beat the heat!
Fortify your-
self with Leo's Spring and
Summer Line-up and neither I
weather nor competing
attractions will hurt yourJ
iV
business. Everybody's talking!
about M-G-M's
Pep-up Line-up!
^^
^^^^
•5»
^4^^j
rea
C'i^'^
MiSSi
k.M
i
/^ '48.'
s

America*
^
,
mmsandomi
^Gala screen musical... bouncing
eautiful ... a delight!"
—Yloward Harms, N. Y. Herald Tribune
Big ^f^^g
starts
"Musical of the year! Kelly is
super-human . . . Garland is like a
jewel!"
—Archer WinsteA, N. Y. Post
Ev«ybo'*'j^„3jrion
t«o tnor^ ^, fot
treats- v^aves •
.3uUa^^^^^'^^
itilK ABOUT FAN APPEAL!
3iE AFTER ANOTHER
AiD STILL THEY COMI
(rARLAND
Cy is
the
runaway
bride!
GENE
ELLY
KuIS
the bold
pirate!
THE
Pirate
M-G-M's exciting
TECHNICOLOR
Musical
featuring new
COLE PORTER
songs
WALTER
SLEZAK
GLADYS COOPER
REGINALD OWEN
Screen Play by Albert Hackett and
Frances Goodrich • Based on the Pla\'
by S. N. Behrman. Dance Direction
by Robert Alton and Gene Kelly
Dirtctfd by
Produced by
\INCENTE MINNELLI. ARTHUR FREED
•
"Best big-time musical show
presented on screen
in years!"
or on stage
-Cecelia Ager, PM
"Eye-filling entertainment the
stage can never match!"
—AZfon Cook: N. Y. World-Telegram
"Big package . . . fun and entertainment
. . . loaded with prospective
juke-box hits!"
—Lee Mortimer, Daily Mirror
"Eye-filling! Bounces
gaily along! The most
beautiful
technicolors
yet photographed!"
— Rose Pelsivick,
N. Y. Jotirnal-Atnerican
RADIO CITY MUSIC HALL rAos»

Jin the first six months of the
current season, 20th Century- Fox
pictures made the list of Motion
Picture Herald Boxoffice Champions
a total of EIGHT times! This
record for consistency in boxoffice
achievement is matched only by
the record number of awards and
honors heaped upon the company's
attractions during the past year,
climaxed by the Academy Award
to "GENTLEMAN'S AGREE-
MENT" as 'The Best Picture."
In Product, Prestige and Boxoffice—the
three essentials for any
GENTLEMAN'S AGREEMENT
x\
»i
\yA
THE IRON CURTAIN
=* -^^
Unprecedented in business am
acclaim ! Gregory Peck, Dorothy
if |
mcGuire, John Garfield it
Academy Award film ,
Jtriected by Elia Kazan. Pro\
duced by Darryl F. Zanuck
Making headline news an
\oxoffice history
across th
nation! Dana Andrews, Gen
Q^ierney. Directed by fyHliat
p. Wellman. Produced by Si
L".
Siegel.
GREEN GRASS OF WYOMING
Another great outdoor hit i
the
tradition of ''Smoky,
''Flicka'and"Thunderhead'
k
theatre's success— 20th Century-
Fox will continue to lead the industry
during the coming season.
Typical of the outstanding
attractions for which the entire industry
looks to 20th are:
GIVE MY REGARDS TO BROADWA'
TFCHMfy)! on
gards to 20th right across tl
nation for the dayand-da
premiere of '
' The latest of ti
sparkling filmusicals for wlii
20th is justifiably celebrated!
— Boxotti
A

s
IE WALLS OF JERICHO
MARTIN ROME
||)EEP WATERS
P /s*
Boxoffice power! 4 hi^ stars!
^^£ornel Wilde, Linda Darnell,
JAnne Baxter, Kirk Douglas!
'
A best-selling novel! Directed
yhy John M. Stahl. Produced
by Lamar Trotti.
ana Andrews, Jean Peters,
'esar Romero, Dean Stockwell
J and Anne Revere. From the
^Bk best-seller ^'Spoonhandle''^ read
by millions in Reader^ s Digest.
Directed by Henry King. Produced
by Samuel G. Engel.
UNFAITHFULLY YOURS
#J
An original Ben Hecht action
story! Filmed for that famous
20th realism right in the heart
of New York City. I'iclor
Mature, Richard Conte.
l^irected by Robert Siodmak.
Produced by Sol C. Siegel.
/ unusual com-
'ances of the year! Rex
iarrison and Linda Darnell
nth Rudy I allee! Directed and
Produced by Preston Sturges.
FEE SHAMROCK TOUCH
>
yrone Power, as an adventurous
foreign correspondent,
starred with Anne Baxter,
filmed in Ireland and New
York! Directed by Henry
Koster. Produced by Fred
Kohlmar.
HAT LADY IN ERMINE
'i^'^^
TECHNICOLOR
Betty Grable! Douglas Fairhanks,
Jr. ! A romantic comedy
with plenty of singing, dancing
and Technicolor! Betty''
first since ''Mother Ho re
Tights'"! Directed and Produced
by Frnst Luiutsch.

.
—
JUNE PRODUCTION DOWNWARD;
ONLY 32 STARTERS ON CHART
HOLLYWOOD — Hopes of film colony
toilers that, after months of wallowing in
the doldrums, the production index was
due for a steady climb in spring's early
months were short-lived when a tally of
projected entries in June listed only a
meagre 32 subjects docketed for camera
starts during the period.
The anemic schedule was doubly disappointing,
since it reflected considerable of a
decrease under May's activity, when 40 vehicles
were set for the sound stages. At that
time it had been predicted that studio brass
was embarking on a campaign to increase
celluloid output not only to mitigate the
studios' serious unemployment situation, but
also to meet what some executives have
termed an urgent, worldwide need for the
kind of film entertainment in which Hollywood
specializes.
Represented in June's 32-picture lineup are
26 newcomers and a half-dozen subjects
which first had been announced to start last
month but which, for one reason or another,
failed to get under way.
Subject to change either by cancellations
or additions, the June picture-making chart,
by studios, looks like this:
Columbia
Well under its May mark of seven starters
was this studio, where a total of only four
awaited the gun for camera work during the
month. One. "Song of India," comes from
a sharecropping independent unit, Gibraltar
Pictures (headed by Albert S. Rogell). 'With
Rogell as producer and director, it toplines
Sabu, Tuihan Bey and Gail Russell in a romantic
melodrama tracing the efforts of a
pair of India's princely rulers with western
educations to bring progress an enlightenment
to their country now that independence
has been achieved. From the Rudolph Flothow
umt—but sans director at month's beginning—will
come "Boston Blackie's Honor,"
latest chapter in the venerable cops-and-robbers
series starring Chester MoiTis. Richard
Lane and George E. Stone have their nowfamiliar
supporting roles. The other two
starters are "Quick on the Trigger" and
"Challenge of the Range," both entries in
the "Durango Kid" sagebrush series co-starring
Charles Starrett and Smiley Burnette.
In each instance the producer and director
are, respectively, Colbert Clark and Ray Nazarro.
Eagle Lion
Three subjects toed the starting line on
this lot. considerable of an increase over last
month's schedule—when two were announced
but did not reach the sound stages. Walter
Wanger will kick off his EL slate with
"Tulsa." Technicolor drama starring Susan
Hayward, with Stuart Heisler directing. A
semi-historical subject, it concerns the discovery
of oil in Oklahoma in the 1890s. From
Masque Productions

;
trio
,
pendent
^
Bacher
!
elation
,
I
garet
I drama
.
the
I
I starters
• roster
Two of the Westwood lot's scheduled three
will come from the company's own
of producers, while the third is a contribution
from the sharecropping assembly
line of Sol M. Wurtzel. The studio-sponi
sored
i
I
I
BOXOFFICE
the lineup, the other a carryover from May.
The new starter is "Every Gn-1 Should Be
Married," a romantic comedy and Don Hartman's
fust chore as a producer-director for
the company. It has Gary Grant, Betsy Drake,
Diana Lynn and Franchot Tone in the leads,
with Miss Drake portraying a small-town
girl who, coming to the big city, rents an
apartment she cannot afford in order to show
her domestic side to the wealthy playboy whom
she wishes to captm-e. The landlord's jealous
friend walks off with the playboy but the
small-town gal winds up with the yomiger,
more attractive landlord--and everybody is
happy. The carryover is "Baltimore Escapade,"
co-starring Shirley Temple and Robert
Young, with Richard Berger producing
and Richard 'Wallace as the director. A period
comedy in the era of women's suffrage, it
centers around the non-conformist daughter
of a liberal-minded clergyman.
Lippert of Screen Guild Hard at Work
Republic
Three of the valley studio's stalwart sagebrush
heroes—Roy Rogers, Allan "Rocky"
Lane and Monte Hale— will swing into their
respective saddles and ride thisaway to account
for the lot's total of three starting subjects
during the month. The Rogers opus,
titled "Grand Canyon Trail," will be filmed in
Trucolor, with William 'Witney directing for
Producer Edward J. 'White. Andy Devine handles
the comedy assignment in the modernday
oater. Lane will mop up another passel of
bad hombres in "Desperadoes of Dodge City."
seventh in the Famous Western series, which
Gordon Kay produces and Phil Ford directs.
A holdover from May is the Hale vehicle.
"Son of God's Country," an outdoor opus to
be produced and directed, respectively, by Mel
Tucker and R. G. Springsteen.
Screen Guild
Recent proclamations by the executives of
this company pertaining to an upswing in
production are beginning to bear fruit, as
evidenced by the launching of two new subjects,
in the making of both of which Robert
L. Lippert is associated. First to get imderway
was "Return of Wildfire," sequel to an
earlier SG opus, "Wildfire," with Lippert
and Carl K. Hittleman producing. The wild
horse yarn has Richard Arlen. Patricia Morison
and Mary Beth Hughes in the featured
spots. Also getting the gun is "Jungle Goddess,"
being made by Lippert and William
I
Stephens, being directed by Lewis D. Collins.
The outdoor adventure yarn toplines George
Reeves, Lila Leeds and Ralph Byrd.
Selznick Releasing Organization
Destined for SRO release and toplining a
of Selznick personalities is "If This Be
My Harvest," kickoff vehicle for the indeunit
recently set up by William
(former 20th-Fox producer) in assowith
James Nasser under the banner
of Trinity Films. Based on a novel by Mar-
Lee and Violet Atkins, it is a romantic
with the California wine country—
San Joaquin valley—as its locale. Major
roles are assigned Robert Mitchum, Valli
and Louis Jourdan.
20th Century-Fox
entries, both newcomers to the lineup,
When Robert L. Lippert (center, in dark shirt) goes at this job of making pictures
for Screen Guild release, he takes his producer duties seriously and isn't content to
operate from behind a desk. Proof is displayed in this shot of Lippert discussing a
production problem with the crew during location filming on "The Return of Wildfire"
at Vasquez Rocks near the edge of the California desert.
are "A Letter to Three Wives" and "The
Fan." The former, a Sol C. Siegel production,
will be directed by Joseph Mankiewicz
from his own screenplay, with Anne Baxter,
Linda Darnell, Paul Douglas and Ann Sothern
as the cast toppers. A romantic drama, it
traces the varied reactions of thi-ee women
when each receives a love letter—from the
same man. "The Fan" is the streamlined
title for a new version of the Oscar Wilde
classic, "Lady Windermere's Fan." To be
produced and directed by Otto Preminger, it
toplines Jeanne Crain, Madeleine Carroll and
George Sanders in a sophisticated society
comedy about the English upper crust during
the 1890s. The Wurtzel offering. "Trouble
Preferred," got underway in the latter
days of May with James Tinling directing.
In it Peggy Knudsen and Lynne Roberts
portray fledgling policewomen, the yarn
stressing the fact that there is much more
to police work than the tracking down of
killers. Male romantic interest is supplied
by Charles Russell.
United Artists
After hunting hither and yon for a suitable
swashbuckler to ujidertake the role. Producer
Philip Krasne found the "Cisco Kid" right
under his—you should pardon the expression
—nose in Duncan Renaldo, his associate producer
on the new series for United Artists
and one-time "Kid" when the films were
being made for Monogram.
Ki-asne booked Wallace Fox to direct and
signed Leo Carrillo as the Kid's saddle-pal
in the opus, which was slated as the only
entry to go before the cameras during June
for UA release.
Universal-Internation al
This studio's projected slate of four varies
widely as to subject matter, with melodrama,
comedy, a musical and an outdoor subject on
the docket. The musical is "Mexican Hayride,"
film version of a Broadway hit of
some seasons back, to co-star Abbott and
Costello, with Patricia Alphin in the femme
lead. Robert Ai-thur produces and Charles
Barton is the pilot. The film version will include
Cole Porter's musical score from the
stage play. Producer Leonard Goldstein will
fire the starting gun for "Wildfire," another
version of the perennial Zane Grey opus
about an untamed horse. This one, to be
made in Technicolor, will have George Sherman
as the director, with Ann Blyth, George
Brent and Howard Duff in the leads and
Utah in the 1880s as the locale. Claudette
Colbert and Fred MacMurray are co-starred
in "Family Honeymoon," a comedy about a
widow with three children who marries the
country's most eligible bachelor—and takes
her brood along on the honeymoon. Rita
Johnson is cast as the "other woman" in the
film, being co-produced by John Beck and Z,
Wayne Griffin. Claude Binyon is the director.
In the melodramatic category, and a
carryover from its original May starting
date, is "Criss Cross," to co-star Burt Lancaster
and Dan Duryea. Robert Siodmak
pilots the Jules Schermer production, which
casts Lancaster as the driver of an armored
car making the rounds of banks in Los
Angeles.
Warner Bros.
Two subjects, both tentative and one a
carryover from last month, are on the Burbank
film foundry's docket. Jerry Wald is
functioning as producer of each. Geared for
a possible camera start late in the period is
"Happy Times." initial starring vehicle for
Danny Kaye under the comedian's new longterm
Warner contract. To be filmed in Technicolor,
it is described as a modern version
of the ancient Russian farce. "Inspector
General," by Gogol. Booked to direct is
Henry Koster. The other projected opus, first
set to roll in May. is "Miss O'Brien." the
story of a school teacher, with Joan Crawford
in the title role. Early in the month no director
had been assigned.
:
: June 5, 1948
29

In the first
six months of the
current season, 20th
Century-Fox
pictures made the list of Motion
Picture Herald Boxoffice Champions
a total of EIGHT times! This
record for consistency in
boxoffice
achievement is
matched only by
the record number of awards and
honors heaped upon the company's
attractions during the past year,
climaxed by the Academy Award
to "GENTLEMAN'S AGREE-
MENT" as "The Best Picture."
In Product, Prestige and Boxoffice—the
three essentials for any
theatre's success— 20th Century-
Fox will continue to lead the industry
during the coming season.
Typical of the outstanding
attractions for which the entire industry
looks to 20th are:

THE WALLS OF JERICHO
MARTIN ROME
;7
Boxoffice power! 4 big stars!
'Z-^ornel Wilde, Linda Darnell,
"'
% 'Anne Baxter, Kirk Douglas!
/J. A best-selling novel! Directed
J^hy John M. Stahl. Produced
by Lamar Trotti.
\/% :t m? -
An original Ben Hecht action
story! Lihned for that famous
20th realism right in the heart
of New York City. I'ictor
-Mature, Richard Conte.
l)irected by Robert Siodmak.
Produced by Sol C. Siegel.
IbEEP WATERS
UNFAITHFULLY YOURS
Jesar Romero, Dean Stockwell
I and Anne Revere. From the
^^
best-seller'''' SpoonhandW'' read
by millions in Reader^ s Digest.
Directed by Henry King. Produced
by Samuel G. Engel.
most unusual comances
of the year! Rex
'~ rison and Linda Darnell
^Rudy I allee! Directed and
'roduced by Preston Sturges.
THE SHAMROCK TOUCH
.*ower, as an adventurous
foreign correspondent,
starred with Anne Baxter,
filmed in Ireland and New
York! Directed by Henry
Koster. Produced by Fred
Kohlmar.
IHAT LADY IN ERMINE
t^
TECHNICOLOR
Betty Crable! Douglas Fairbanks,
.Jr. ! A romantic comedy
with plenty of singing, dancing
and Technicolor! Betty's
first since ''Mother If ore
Fights'"! Directed and Produced
by Frnst Luifitsch.

7i/ci4Aut^to*t
^cfront
By LEE GARLING
nraE FILM INDUSTRY was named defendant
this week in a civil antitrust suit
filed in the Court for the Southern District
of New York as an outgrowth of the congressional
inquiry into Communist infiltration
in Hollywood and the suspensions of ten
writers and directors which resulted.
President Sheridan Gibney of the Screen
Writers' Guild and 19 members brought the
action jointly with ten members of the council
of the Authors League of America, Inc.
Attorneys are Thurman Arnold of Arnold,
Fortas & Porter, Washington, and James T.
Bredin of Monahan, Goldberg & Bredin, New
York.
The congressional inquiry last autumn,
which led to contempt of Congress proceedings
against ten Hollywood writers and
directors on charges they refused to say if
they are members of the Commimist party,
also prompted a discharge resolution Nov.
25, 1947, from the Motion Picture Ass'n of
America and major producers, which declared
the ten would be suspended unless
they declared under oath they were not
Communists.
The resolution also set out:
"We will not knowingly employ a Communist
or a member of any party or group
which advocates the overthi-ow of the government
of the U.S. by force or by any illegal
or unconstitutional methods."
The resolution is the target of attack in
the suit. The writers term it the result of
an illegal combination or conspiracy, which
violates the Sherman antitrust act, the Clayton
antitrust act or the civil rights act, or
all of them.
It is not legal to fire persons because of
their personal opinions, the brief insisted.
The suit asks no damages, but an injunction
? gainst the "combination and conspiracy of
the defendants."
THE FULL LIST OF DEFENDANTS: The
Motion Picture Ass'n of America, its president,
Eric Johnston, the Ass'n of Motion
Picture Producers, the Society of Independent
Motion Picture Producers, and seven
film companies, as follows; Paramount,
Loew's, RKO. Warner Bros., 20th Century-
Fox, Columbia and Universal.
The names of the plaintiff-writers are
listed in nine pages, along with the major
creative productions of each. The names include
the following members of the board
of directors of the SWG, in addition to Gibney:
Robert Ardrey, Art Arthur, Claude Binyon,
Charles Brackett, Frank Cavett, 'Valentine
Davies, Richard English, Everett Freeman,
Paul Gangelin, Albert Hackett, F. Hugh
Herbert, Milton Krims, Arthur Kober, Ernest
Pascal, George Seaton, Arthur Sheekman,
Leonard Spigelgass, Dwight Taylor and Harry
Tugend.
Council members among those bringing the
action are: Oscar Hammerstein II, John Hersey,
Russel Grouse, Moss Hart, Christopher
La Farge, Howard Lindsay. Richard Rodgers,
Rex Stout, John 'Vandercrook and Glenway
Wescott.
To narrow the issues, the brief sets out
that "all of the plaintiffs in this action publicly
allege that they are not now and never
have been members of the Communist party.
They do not, in this proceeding, seek to raise
constitutional questions as to the right of
Congress to inquire as to their political affiliations."
ACCORDING TO THE COMPLAINT, the
November resolution goes further than the
MPAA office. That is bad enough, it contends,
for "through this combination of producers,"
the result has been "to impose
strangling limitations upon the treatment
of serious subjects which are today freely
presented in our best novels and our best
stage plays."
However, the MPAA office censors only the
product, the document continues, while the
November action goes to "the opinions and
associations of the writers themselves."
As for the November meeting, the complaint
states:
"The meeting was directly inspired and
occasioned by the desire of the defendants
to appease state and federal legislative committees
which at the time were giving wide
publicity to what they labeled un-American
activities and Communist infiltration into
the motion picture industry . . . Defendants
feared loss of profits unless they could avoid
unfavorable publicity from any source, however
The aim
intolerant or hysterical . . . and purpose of the conspiracy was and continues
to be to form a combination of all
the producers in the industry to the end that
by joint action the entire industry can immediately
respond to and appease any wave
of hysteria directed at the screen, by offering
to blacklist screen writers and other employes
who happen to be temporary victims
of that hysteria."
* * *
A MEASURE OF NEW construction
came
this week from the Department of Commerce
in its first report since theatre building
was freed of government controls. It estimated
$12,000,000 worth of new recreational
construction activity under way in March of
this year, and $13,000,000 in April. This is
roughly twice the volume of such construction
under way a year ago.
The figures apply to bowling alleys and
the like as well as theatres, but cinemas make
up about half the total in dollar volume.
Commerce officials explain.
The figures for the first four months of
this year for recreational projects come to
$47,000,000, nearly twice the figm-e for the
corresponding period in 1947 of $25,000,000.
As Congress prepared to remove controls
over theatre building at the end of March, it
was told that a total of $50,000,000 would be
spent at once for the construction of new
theatres, and additional sums for remodeling.
Apparently, the full impact of the building
program is yet to be felt.
* * *
IN ANOTHER REPORT the Department of
Commerce said that by the end of 1947 the
number of companies operating theatres has
climbed to 14.300, a net increase of 900 over
the total for 1946. 'While the number of firms
rose each year since 1944 when it was 12,300
at the end of the year, there was a casualty
rate as well. The officials said this was 300
for 1945, 400 for 1946 and 400 last year.

20th Century-Fox Helps Andy Smith Observe a Birthday
p WAS a year ago last week that Andy W. Smith jr. became
20th Century-Fox general sales manager. The home office
staged an observance and Wednesday. May 26, he was guest of
honor at a dinner at which plans were announced for an anniversary
drive from May 30 to June 26.
(1) Smith confers with his chief aides. Left to right- Martin
Moskowitz, executive assistant, and W. C. Gehring, assistant general
sales manager.
(2) Smith points out record sales figures to Spyros P. Skouras
president. Left to right: Charles Schlaifer, director of advertismg
and publicity: W. C. Michel, executive vice-president; Smith
Skouras, Donald A. Henderson, treasurer and secretary, and W j'
Eadie, controller and assistant treasurer.
(3) Smith goes over the advertising schedule with Schlaifer
in the latter's office.
(4) Smith in the projection room with members of his staff
for a screening of a recently arrived feature.
(5) At the testimonial dinner. Skouras congratulates Smith
on the completion of his first year after paying a tribute to his
first-year achievements.
jBOXOFFICE :: June 5, 1948
33

m) mos m Btn- m
Comic's best
in years
VARIETY
Offers a veritable
goldmine.
MOTION PICTURE HERALD
Wonderfully
funny.'
HOLLYWOOD REPORTER
ff
tt
Spells top
grosses"
BOXOFFICE
Will do boffo
biz. DAILY VARIETY
«<
Should clean
up everywhere.
SHOWMEN'S TRADE REVIEW

AN EDWARD SMALL PRODUCTION
Screenplay by
Frank Tashlin and Devery Freeman
Based upon a
SATORDAY EVENING POST
^j
story by Roy Huggins
Produced and Directed
by
S.
A COLUMBIA PICTURE

lite
^(utdM. ^efront
TN SPITE OF THE TAX settlement, which
everyone considered would mean an immediate
boom in British production, the industry
is still not working to capacity, independent
producers in particular being shy
of starting new production. The reason for
this is that nobody yet knows what the new
quota is going to be for British pictures in
the cinemas and as things stand at the moment
the independent looks like being frozen
out. With current production the three major
circuits can take care of their quota requirements
from the units affiliated to themselves
and require no outside films, now that
American product is back and the independent
producer is finding it difficult to
get backing. Unless one or the other of the
three circuits books it a film cannot get its
negative costs back in Britain and producers
are therefore urging the board of trade to
set a high quota so that there will be room
for the small man.
At present only two independent producers
are working. Anthony Havelock-Allan
is making "The Small Voice" at Riverside
with his wife, Valerie Hobson, stan-ing. and
Nat Bronsten is working on "The Silent
Dust" at the Warner studio at Teddington.
A complication of the position is the fact
that production by the big companies, at the
insistence of the government, is at a new high
level and thus there is less room than ever
for the outside product on the booking
schedules of the big three.
Denham, Rank's major studio, now has five
films on the floor, which is a good record
for a seven-stage studio. Gainsborough is
working to capacity with the large-scale
Fi-edric March picture, "Christopher Columbus,"
and two ordinary features occupying
their stages and several location units out
shooting exteriors so that they can go straight
in for a few weeks floor work as soon as the
space is free. In addition to the three mentioned,
Gainsborough has another under way
at a rented studio. Ealing, which can only
make one picture at a time, is experimenting
with the idea of shooting one completely
out-of-doors and is sending a unit to the
Isle of Barra in Scotland to film Compton
Mackenzie's "Whisky Galore." The few days
floor work needed for this will be obtained
by shooting in the Isle's town hall, which
has been hired and for which one or two
prefabricated sets have been sent up.
The only studio not working to the utmost
will be Pinewood, for Launder and Gilliat,
who have been occupying space there, will
transfer shortly to the Korda banner. Their
place will not be vacated for long, however,
as Sydney Box will have another Gainsborough
picture going in with Antony Darnborough
producing.
With all this increased production the independents
will find it hard to keep going
unless the board of trade gives them a firm
lead now and states definitely what the quota
will be. As matters now stand no date has
even been fixed for the first meeting of the
Films Coimcll, which will decide the quota.
* * *
SIR ALEXANDER KORDA is now being
mentioned as a third party in the British
National—Herbert Wilcox negotiations. We
understand that Sir Alex and his distributing
company, British Lion, wUl be included in
By JOHN SULUVAN
the deal when the lease is signed. Herbert
Wilcox was recently stated to have taken a
lease on the premises for three pictures a
year, which is about half the studio's actual
capacity. Since Wilcox rents space from Sir
Alex at Shepperton and has his pictures distributed
here by British Lion it is more than
likely that the latter has offered to take
over the lease and rent the space for three
pictures to Wilcox using the rest of the year
to make some of the films he has arranged
recently to produce for Sam Goldwyn and
David Selznick.
IT LOOKS AS THOUGH General Films
Distributors has decided to put on "Hamlet"
in one or two other spots besides the Leicester
Square Odeon as a trade show has been arranged.
British law demands a trade show
for any film wliich is to be shown in more
than one theatre and, although it was not
intended to tradeshow the film for some
months, yet the decision was made suddenly
last week.
It is no secret that "Hamlet" is doing a
terrific business at the Odeon. In three
weeks more than 50,000 people have paid to
see it—and it must be remembered that the
film has only two shows a day. The only
possible chance to walk in without reservations
is at the matinee performance where
an occasional seat is vacant. This is due to
the fact that the Rank offices has sold the
picture to the theatre-going public rather
than to the average film fan, and the result
is that evening business is capacity but not
the afternoon show. The same state of affairs
exists in the legitimate theatre in
London.
Prom the success of the picture, with bookings
coming in from all over England, it
seems that the trend towards a more serious
and cultm-al type of film in Britain has been
confirmed.
* * *
LAST WEEK'S OFFERING from the Rank
Organization opened at the Gaumont Haymarket
and the Marble Arch Pavilion. It is
titled "The Calendar" and based on the
famous play by the late Edgar Wallace.
To start with the whole story is dated and
almost nonsensical, but when you have accepted
that fact you can sit back in your
seat and really enjoy 80 minutes of fun and
race-track thrills. The story is, in fact, so
improbable that half the amusement in the
film lies in watching it unfold. John Mc-
Callum is seen as a racehorse owner in love
with a gold-digger (Greta Gynt). When he
loses his money she marries a wealthy and
foolish playboy, who is well played by Raymond
Lovell. McCallum gets drunk one evening
and sends a message to Miss Gynt that
his horse will be pulled in its next race.
Later he repents and sends a second message
canceling the first. The original note is shown
to the Jockey Club stewards and McCallum
is warned off the course, although his exfiance
has evidence that clears him. The
climax can be well imagined with a lastminute
entry and the horse romping home
first and saving the family fortune.
Thi'oughout the accent is on the comedy
angles and the whole production is so disarming
that the sympathy of the audience
/apan Has 2,031 Theatres:
46,000,000 Not Serviced
New York—Japan has 2,031 theatres as
of Jan. 1, 1948 according to the MPEA.
A native survey showed that 826 of the
country's 10,564 cities and town had more
than one theatre. There were 9,738 villages
and towns without theatres. These
communities include 46,000,000 of the 80,-
000,000 people living in Japan. The
figures showed that there is one theatre
for every 39,300 persons. The recent
MPAA report of U.S. theatres listed 19,-
207 theatres (including 856 closed), or one
for every 7,400 Americans.
is aroused. Even the heavy is transformed
into a comedy character and Raymond Lovell
gives a really delightful interpretation of the
fat and foolish Lord Willy Panniford, and
interpretation which should go down well in
the U.S. He is run very close by Leslie Dwyer
who is exceptionally good as Hillcott, the
ex-biu-glar who is engaged by McCallum as
a butler. In her first really large part Sonia
Holm, one of the Rank starlets, shows even
more promise than she did in "Broken Journey"
and seems to be one of Britain's biggest
possibilities.
"The Calendar" was the first production
of Antony Darnborough, one of Sydney Box's
team of yoimg producers. It is certain to
do big business here and, suitably cut, should
make a useful supporter on a dual bill with
a drama.
* * *
MOVING OVER TO THE London Pavilion
after its six-week run at the Plaza is the
much-discussed "No Orchids for Miss Blandish."
It will stay there for a season. The
picture is having a stormy passage around the
country, for some local councils are banning
it or ordering cuts and some allowing it
to be shown in the original version, uncut.
At the moment no major circuit has booked
it and it looks like involving the producers
in a heavy loss.
Loew's Int'l to Distribute
McGraw Hill 16mm
NEW YORK -~ Loew's International will
distribute 16mm educational films produced
by the McGraw Hill Book Co., according to
Arthur M. Loew, president. Loew's will handle
distribution outside of the U.S. and Canada,
and also will make sound tracks for all
the subjects in the language of the country
lined up.
The deal includes an initial group of 25
films on educational methods, health and
hygiene, engineering drawing and mechanical
drawing.
Goldwyn and Korda Pool
On 'Scarlet Pimpernel'
HOLLYWOOD—Samuel Goldwyn and Sir
Alexander Korda will pool their interests
in the filming of "The Scarlet Pimpernel,"
with David Niven. imder contract to Goldwyn,
going on loan to Korda for the assignment.
The subject will be made in Britain
and distributed in the eastern hemisphere
by the Korda organization, with Goldwyn
sponsoring its release, probably through RKO
Radio, in the western sector.
!l^
36 BOXOFFICE :: June 5, 1948

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Here Are the Figures: Texans Prefer
Musical Comedies to Western Fare
ll^ BETTER
FLAVOR
V GREATER
POPPING
VOLUME
ir FEWER
DUDS
LUBBOCK, TEX.—Out here in the Texas
cow country, filmgoers would rather see a
musical, my.stery, comedy or dramatic picture
than sit through a western if they had
to make a choice. They are even less enthusiastic
about musical westerns.
This is brought out in a poll conducted for
the Wallace circuit by T. V. Clover, professor
of economics at Texas Tech. He tested
sentiment in an area radiating 200 miles
from Lubbock and came up with the following
information on film preferences:
Musical comedy 18.7 pet. Western 8-7 pel.
Mystery 16.3 Biography 7.9
Comedy
15.B Musical Western 4.6
Musical
12.5 Costume 3.1
Dramatic
II. Miscellaneous 2.7
The poll disclosed that 2.1 per cent of the
people saw an average of one show a day,
35.6 per cent saw two shows a week, 48.7 per
cent saw shows once a week, 1.8 per cent saw
them once every two weeks, and 7.9 per cent
attended the theatre but once a month. Others
went less seldom and .23 per cent said
they had never seen a motion picture. Of
those who did go, 52.2 per cent went for entertainment.
26.2 per cent for relaxation, 7.1
per cent for education, and 12.9 per cent just
to pass the time. Slightly more than 75 per
cent attend theatres at night and they prefer
to go on Wednesday and Saturday nights. Of
those who preferred matinees, 66.9 per cent
favored Sunday shows.
Clover also discovered that 59.4 per cent
of the people will leave town to see a show.
Of those who do, 65 per cent make the out-oftow'n
trip monthly, 25.9 per cent weekly, and
7 per cent twice weekly.
Most of the people—58.1 per cent—were
satisfied to pay a higher price and see the
picture first run. Only 17.3 per cent preferred
double features. Among short subjects, the
favorites, in order, were newsreels, cartoons,
comedies, Traveltalks, Popular Science releases,
sports subjects, musicals, and March
of Time productions. Color pictures were
preferred by 91.3 per cent.
In choosing what theatre they will attend,
26 per cent said they were influenced most by
newspaper advertising, 22.8 per cent by screen
trailers. 10.6 per cent by radio commercials,
4.1 per cent by signs, 13.1 per cent by theatre
fronts, 10.1 per cent by magazines. 11.7 per
cent by the theatre calendar, and 1.1 per cent
by a telephone call.
About half the people questioned said they
had attended a drive-in theatre, and of those
that had, 81.5 per cent said they enjoyed that
type of presentation.
WB Dividend Declared
NEW YORK—The board of directors of
Warner Bros. Pictm-es, Inc., has declared a
quarterly dividend of 25 cents per share on
common stock. The dividend is payable July
6 to stockholders of record June 8.
Edward Lachman
president,
Allied Theatre Owners
of New Jersey, and owner,
State Theatre, Boonton, N. J.
says :
You will be amazed at
your increased Popcorn
profits when you pop
with Popsit Plus. Independent
tests
by a leading
agricultural college
prove -that Popsit Plus
liquid seasoning (1 )
pops
more corn by volume
(2) leaves fewer duds
(3) gives corn the flavor
your customers demand.
means profit
pluL
"WE HAVE DISCOVERED, OVER THE YEARS
THAT ALTEC SERVICE IS 'ON OUR SIDE > ?>
** Events in recent years teach us
that we have to be vigilant all
the time—not just now and then
—about making our theatre a
place people prefer to come to
for entertainment. We've got to
make the most of the product
we show, and to do so, we've got
to make the most of what people
hear as well as what they see.
Over the years, Altec has constantly
kept our sound equipment
working at top quality.
Altec's only object is to make
our theatre do a better entertainment
job: it's no mere side
line with them. Altec Service is
'on our side.' "
Altec Seri'ice, known for its service
"oi'er and above the contract"
is a vital ingredient of your theatre's
ability to meet successfully
the competition of other forms of
entertainment. An Altec Service
contract is the soU7idest long
term investment an exhibitor can
make today.
161 Sixth Avenue
New York 13. N. Y.
Simonin of Philadelphia
SIASONING iPlCIALISTS rO THt NATION
THE SERVICE OROANIZ.ATION OF THE .MOTION PICTURE INDUSTRY
38 BOXOFFICE :
: Jmie 5, 1948

CHESTER FRIEDMAN
EDITOR
HUGH E. FRAZE
Associate Editor
OXflfflW
SECTION
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
(\
J3eit3inSurance
Reports of the destruction of the
Kent Theatre, Moncton, N. B., two
months ago. were treated casually by
the tra4e papers.
Odenews, house organ for the
Odeon circuit in Canada, gives the
details. Including a reproduction of
the front page of the Moncton DaMy
Times the morning after the fire.
Without trying to be facetious, it is
truly a glowing account of how 350
persons miraculously escaped injury
because of the alert, fast thinking
manager, Mr. L. R. Conrad.
Conrad discovered the blaze in the
theatre basement. He '"mmediately
sent someone to phone for the fire
department while he stepped on the
stage and calmly announced a fire
drill. Ushers sprang to their posts
with such alacrity that by the time
the fire engines arrived two minutes
later, every person was safely out of
the theatre. The fireman found the
premises a raging inferno.
The Daily Times account of the
story placed special stress on the
training of the house staff which
was in large measure held accountable
for the no-casualty score.
Insurance is a wonderful gadget
despite the fact that few persons
ever have reason to claim benefits.
It is becaus,e of that one-in-a-hundred
chance that some day something
will hit home that every theatreman
should keep up his premiums
regarding emergency insurance.
As Conrad demonstrated, weekly
fire drills and a staff trained, to
meet emergencies are the best insurance
this industry can provide
for the public.
* * *
Walter Reade theatres in New
Jersey are priming for big business
the night Joe Louis fights Walcott.
"Don't Stay Home for the Big
Fight— See It at Our Theatre" is the
slogan of a campaign outlined in a
special manual de^^sed by Al Floersheimer
jr., circuit publicity director.
Television will afford the Reade
natrons a ringside seat at the b-g
fight. Houses which are not already
equipped with television sets in the
lounge will endeavor to promote the
use of receivers from local dealers.
Cutest Child Contest Attracts
300 Entries and Packed IHouse
A promotion which reached top popularity
with parents and became one of the most successful
was a "cutest child" contest staged by
Mildred FitzGibbons, manager of the Roosevelt
Theatre, Plu.shing, N. Y.
In conjunction with the Hawthorne photo
studio, nearly 300 entries were received in
the contest. Cash prizes were offered to
children in two groups—up to 3 years of age.
and from 4 through 12 years.
To exploit the contest, 5,000 heralds containing
an entry blank were distributed in 22
public and parochial schools within a radius
of 20 miles. A special trailer urged parents
to get entry blanks as they left the theatre.
The studio took individual photographs of
every cliild registered and provided the parents
a selection of four finished proof to be
entered in the contest at no charge. The
photographs were placed on exhibition, artistically
mounted on huge lobby display
boards.
Prominent judges were selected, including
representatives from the Walter Thornton
model agency, Parents magazine, the New
York Sun and the New York Jom-nal-American.
The newspapers canned stories throughout
the contest and in some cases supplemented
them with photos.
More than 1,400 parents and children were
present at the Satui-day Junior matinee when
the presentation of prizes to winners was
made. As a special door prize. Miss FitzGibbons
obtained a white sombrero from Gene
Autry and awarded it to the lucky child
whose number was drawn.
Exploitation Is Public Relations
Max Phillips, manager of the Regent in
Sudbury, Ont.. finds it impossible to get cooperative
advertising from either newspapers
or radio stations. Other means are engaged,
however, to reach the large population of
French-Catholic people in the city and to
improve public relations with the population
in general.
Recently Phillips learned that two students
had been awarded provincial scholarships. He
immediately proposed to the school heads
a special feature .show, produced by the student
bodies to honor their fellow classmates
and offered the Regent stage for the purpose.
The offer was accepted and an entertaining
program was arranged with the public
invited free. The community radio station
CHNO gave the program advance plugs for
more than a week and aired the exercises.
Letters of appreciation were received by
Phillips from the Sudbury Richelieu club,
Societe St. Jean Baptiste, Les Jeunes Laurentians,
board of trustees for the Catholic
Separate schools. Women's Federation, Regional
Education Ass'n of Public and Parochial
Schools and the Teachers guild.
Each letter expressed the gratitude and
thanks of the organization for Phillips public
spirited gesture and the staff of the Regent.
The local press also ran editorials
commending the theatre staff and gave complete
coverage to the show.
—527—
39

Collegians and Pigeons
Are Hayworth Fanciers
Ten days prior to the opening of "The Lady
From Shanghai" at the Loew-PoU in New
Haven, Morris Rosenthal, manager, dressed
his lobby with hfe-size cutouts of Rita Hayworth
in a revealing black evening gown.
An unexpected break occured when a Yale
student, finding the alluring likeness too
much for him, made off with one of the figures.
Rosenthal lost no time in reporting it
to the police and all the dailies broke the
story on page one, with a carry-over in a
morning paper.
Yale News, college publication with a circulation
among 8,000 students, immediately
ran the story on a reward offered for the
return of the cutout. Radio stations WELI
and WNHC picked up the item and used it
on their news flashes several times daily.
The by-now famous cutouts were also
placed at bus stops and on the local green
where pigeons are fed daily. Thirty miniature
cutouts were utilized for six full-size window
displays set with fur shops, Johnson's department
store, a ladies specialty shop and
the U.S. army recruting station. In addition,
100 window cards were distributed in neighborhood
stores.
Rosenthal printed 5,000 Chinese bills, each
one for 2,000 yen, which he used for street
^^k5-' A'l^v

I Solid
! When
I
Buildup Landed for 'Curtain
Roxy Fracas Hits Page One
Irving Cantor, manager of
the Eckel Theatre,
and Dick Feldman. manager of the
Paramount, went all-out on a campaign for
"The Iron Curtain" in advance of its dayand-date
booking at both houses in Syracuse.
Twenty radio spots were obtained gratis
from WOLF in return for six pairs of guest
tickets. The tickets were awarded as prizes
on the station's jukebox contest which prevailed
during the picture's engagement.
On opening day, the Herald-Journal ran
a wirephoto of the disturbance outside the
Roxy in New York. A line in the caption announced,
"Picture opens in Syracuse today."
Further development of I'affaire Roxy was a
syndicated article by George Sokolsky in the
Post-Standard the day after opening. His
entire column was devoted to the film and its
reception, with the comment, "It should be
witnessed by every American citizen." The
enterprising managers promoted an editor's
note at the end of the article reading, " 'The
Iron Curtain' is now being shown at ... "
The Post-Standard next day ran a frontpage,
two-column lead story on the Roxy
fracas and carried over with an editorial the
following day. Newscasters on the five radio
stations in Syracuse carried flashes on the
Roxy flareup, with a tagline for the playdates
and both theatres.
The Syracuse Venetian Blind Mfg. supplied
a Venetian blind which was used to cover
a 40x60. This was placed on the curb outside
the Paramoimt Theatre where it stayed
for the run of the show. The back of the
blind carried copy, "Open 'The Iron Curtain'
and see what happens." Those venturing to
pull up the blind found an advertisement on
the film.
The merchant also came through with a
two-column newspaper co-op ad, using a cut
of Dana Andrews and picture copy. Other
co-ops were set with a beauty salon, a men's
shop and Dey Bros, department store. All
featured star cuts and credits for both theatres.
The Radio Workshop of Syracuse univer-
sity obtained on-the-spot interviews with
patrons coming out of the theatre and made
transcriptions of their comments which they
used on the university radio station every
day of the picture's week-long run.
Newspaper breaks, advance and foUowup,
were plentiful, and a one-column ad was
obtained gratis in the Italian Gazette. The
Midstate Weekly ran a one-column scene cut
and story.
Women's Jaycee Helps
Sponsor Kid Shows
An unusual tieup arranged by Selvyn Levinson,
manager of the Brentwood Theatre in
Los Angeles, has the auxiliary of the local
Junior Chamber of Commerce sponsoring the
theatre's Saturday morning kiddy shows. The
organization purchases birthday cakes which
are given out to children whose birthdays fall
during the week.
Levinson has an arrangement with the local
newspaper to publish the names of these
children on the front page, with credit to
the theatre and mention of the kiddie shows.
As a result of the tieup, Levinson reports
that business at these early morning shows
has been steadily increasing. Many mothers
call the theatre regularly to make reservations
for birthday parties and at least 50 such
parties are scheduled each week.
Seek Mates to Earrings
For Passes to 'Golden'
Small cards with a gold earring attached
were used by Ralph Tiede, manager of the
Granada, Napanee, Ont., as a promotion for
"Golden Earrings." Copy read, "Find the
mate to this golden earring and be our guest
to see ."
. . The cards were distributed in
high school, to waitresses, store clerks and
theatre patrons. Only a limited few earrings
were paired up naturally, and all the rest
were odd. The trinkets were bought up very
cheaply at the local five-and-dime store and
the cost repaid itself many times over in
word-of-mouth comment.
In cooperation with a jewelry store, anyone
purchasing golden earrings during a prescribed
period was presented a pass.
Disabled Veterans Vie
On Eugene, Ore., Stage
In Diaper Derby
A tieup with the Disabled American Veterans
in Eugene, Ore., permitted Arthur
Turner, manager of the Heilig Theatre there,
to stage a novel diaper derby which attracted
a capacity audience. The vets had 20 nervous
daddies on the stage along with an equal
number of squirming infants, with Turner
putting up a $10 prize for the winner. Turner
used a lobby board and trailer, and received
newspaper and radio plugs on the promotion.
A friendly goodwill gesture was extended
by Turner to all members of the theatre's
Birthday Fan club. Every child in the club
received a personal letter, advising that if
they attended the theatre on Saturday before
Mother's day, they could bring their mother
along as a guest of the theatre, free of
charge.
On Mother's day all Eugene mothers over
65 years of age were invited to be guests of
the theatre and special awards were made
from the stage to the oldest mother, the
youngest mother, and the mother of the
largest family in the community. Flowers,
candy, free taxi transportation and other
valuable gifts were presented to representative
mothers on the stage.
Oshawa Citizens Search
For Raider in Stores
With 11 merchants participating, Mel Jolley,
manager of the Marks Theatre, Oshawa,
Ont., ran a Raffles contest in conjunction
with his engagement of "The Raider." Wide
publicity resulted from the stunt. Teaser
annoimcements were run in regular newspaper
ads showing the mysterious Miss Raider
and prizes were offered to the first 12 persons
who identified her at special hours in
the stores of the sponsors. Each stors used
window displays to exploit the contest writh
full theatre mention.
Sea Cadets were special guests of Jolley on
opening day of the picture. Cooperative
heralds were distributed.
Bags Are Imprinted
Paper bags, paid for and distributed by the
Piggly-Wiggly store, were imprinted with a
double column ad mat and copy on "Fort
Apache," through a tieup made by James
McDannold, manager of the Ritz, Tallahassee,
Fla.
Frank Paul, manager of the Lyric in Indianapolis,
a recent BOXOFFICE Bonus winner,
registers again with a flash front for a double
feature jungle program. Gorilla cutout had
blinking eyes and a live monkey installed in
the boxoffice helped to animate the display.
Amateur Cartoonists
Vie for 'Pretty' Prizes
Two contests, one radio and one cartoon,
were set by Ann DeRagon, manager of the
Strand, Plainfield, N. J., for "Sitting Pretty."
For six nights the announcer on WXNJ read
"Golden Rules for Baby Sitters" and asked
listeners to submit additional rules, with
prizes awarded for the best ones received.
Mrs. DeRagon had 40x60s made of the Hoff
cartoons depicting amusing kiddy-adult situations,
taken from the press book, and invited
amateur cartoonists to submit their
own drawings on the subject. A local art
shop provided prizes which were awarded on
opening night.
I
OF COURSE
HiAVEH ••
sent from UA
BOXOFFICE Showmandiser June 5, 1948
—529—
41

Lobby Sitter
and Baby Entertain
Milwaukee Crowds for Vretty
An animated lobby stunt and a baby-sitter's
contest sponsored by local merchants were
key promotions in the campaign for "Sitting
Pretty" at the Wisconsin in Milwaukee.
The contest was promoted by Art Stanisch,
manager of the Wisconsin, with an assist
from Harry Boesel, district manager for Fox
Wisconsin. Participating merchants paid for
a full page color advertisement in the Milwaukee
Sentinel announcing the contest rules,
provided prizes for winners and displayed
window announcements of the contest.
They
distributed entry blanks and in return received
theatre advertising.
The lobby stunt attracted wide attention
because of the hilarious antics of two principals
Stanisch employed. He had a man
wearing a long beard, and a baby engaged
in pantomine depicting the film action. During
peak business hours crowds watched the
pair and obtained a good idea of how en-
tertaining the pictm-e was.
During the current engagement, the man,
outlandishly garbed, with announcement
signs, stood on his head in the busy shopping
area to focus attention on the Wisconsin
showing.
A Midnight Baby-Sitting show was another
good publicity getter for the attraction and
drew a curious throng to the theatre on
opening night. Stanisch advertised that
everyone was invited to attend the performance
with the "baby" they most preferred
to sit with. Pi-oce€ding the show, members
of the audience were brought to the stage
and introduced with their "babies." The unusual
combinations of tall girl—short man,
thin man—fat girl, people who brought pets,
etc., kept the audience in a high state of
merriment.
The campaign paid off with holdover
business for a full second week.
Co-Op Page, Ballyhoo
Give Strong Sendoff
To 'Albuquerque'
A full-page cooperative newspaper ad which
broke in the Daily Expositor the day before
opening was one of the highlights of Manager
Bill Burke's campaign on "Albuquerque" at
the Brant Theatre, Brantford. Ont. Burke
had to lay out the page, sell the ads himself,
secure all copy and turn it into the composing
room because the newspaper does not
cooperate in this type of promotion. The
paper did, however, run a reader and scene
mat at no charge.
Burke distributed 2.000 blotters at schools
which placed special emphasis on the Saturday
early opening. Taxis throughout the city
carried signs during the four-day run of the
picture. Two cowboys mounted on horseback
ballyhooed the attraction, and directional
arrows were spotted throughout the city.
A "pronounce the title" contest was promoted
over the local radio station, and on
opening night the announcer interviewed
patrons in the theatre lobby, using the disk
containing their comments as a playback on
a 15-minute broadcast the following day.
A flashy false front also helped stimulate
business during the current show.
Animal Subject Draws
Meadville Juveniles
In cooperation with local school authorities,
a special screening of "Hollywood Animal
Stars" was arranged at the Park, Meadville,
Pa., by Manager Lee Conrad. The show was
advertised in newspaper ads, radio commercials,
posters, window cards, trailers and
handbills stuffed in Sunday papers.
Silvernip, the horse which recently toured
the country to exploit "Gallant Bess," made
a personal appearance in town in conjunction
with the show. The Meadville Tribune
ran a three-column cut and special stories
on his appearance.
Local Pianists in Lobby
Observe Music Week
During Music week (May 2-9 1
at New
Bedford, Ma.s.s., Harry Zeitz of the State presented
piano concerts in the lobby each afternoon
and evenings during intermission. A
42
[ OF COURSE
Tins.
iRMULYN
HEAVENJ"
sent from UA
grand piano was installed
and talented local
students were selected to give half-hour concerts
for patrons. The tiein was arranged
through Rodolphe Godreau, general chairman
for greater New Bedford's Music week.
Albert Mello, the first student chosen,
played classical music and also compositions
from "April Showers," the next attraction.
Patrons crowded the lobby during the concerts
and newspapers gave considerable space
to the special feature.
The State will celebrate its 25th anniversary
under the Zeitz banner in June. A program
of special films with stage presentations
is being completed. The Zeitz circuit
already has arranged for an anniversary banquet
for members of the staff and honored
guests, including the mayor and public officials,
at the New Bedford hotel to commemorate
the occasion.
Awards Student Passes
In cooperation with the authorities in the
local schools, passes to the Appalachian Theatre
in Boone, N. C, are awarded to students
of high scholastic standing by R. E. Ag'.e,
manager.
—530—
'Campus Copers' Staged
As Building Benefit
Excellent publicity and goodwill resulted
from a benefit show staged recently by John
Kniseley, manager of the McSwain Theatre
in Ada, Okla. to raise funds for East Central
college. The money was needed for the Memorial
building fund, and students of the
college produced a stage show using their
own talent exclusively. Titled "Campus
Capers," the show proved highly entertaining
for the regular theatre patrons and
served to promote good relationship between
the student body and the theatre.
Praised for Curtailing
Run of Crime Picture
In keeping with the public relations drive
in progress throughout the industry, Ralph
Russell, manager of the Palace Tlieatre, Canton,
Ohio, voluntarily offered to withdraw a
crime picture from exhibition on Saturday
and Sunday. The Parent-Teacher Ass'n,
County Ministers Ass'n and newspapers
thanked the theatreman for his publicspirited
guesture. Numerous letters were also
received from interested parents who exprssed
their gratitude.
BOXOFFICE Shoivmandiser June 5, 1948
I
M^

OVERSEAS
BALLYHOO
Bonus Winner Clicks With Contest
For Mothers Day and Dairy Tieups
»
C
BELGIUM: A model PT boat built around
a truck toured the streets of Brussels
before the run of "They Were Expendable"
at the Cameo and Queen's Hall
theatres. Stunt was arranged by managers
M. Bonnet and M. Bovyn.
EGYPT: Cairo's most important department
store, Chelma's. broke a long
standing rule and devoted a full window
display to the promotion of "The
Hucksters." The tieup was arranged by
Sacha Epstein, manager of the Metro
Theatre on the theme. "Gable Prefers
the New Look."
AUSTRALIA: Archibald Pragnell, manager
of the Metro Theatre in Perth, and
assistant Lew Kidd were responsible for
this laugh-provoking ballyhoo on
"Fiesta." Two man bull and lifesaver
covered all the beaches.
Since he won a BOXOFPICE Bonus last
June, Tom Mitchell, manager of the Dixie in
Rushton, La., has neglected his correspondence
with the Showmandiser .section. So to
make amends for his negligence, he submits
two of his recent promotions which were successful.
The first of these was a milk bottle top
saving contest sponsored by a local dairy
which put new interest in the weekly Kiddy
jamboree which is aired by radio station
KRUS from the Dixie stage every Satiu-day.
For three months the enthusiastic kids
saved milk bottle tops of a local dairy, bringing
them to the Dixie each week and receiving
credits for the number collected.
The dairy supplied a boy's and girl's bicycle
which were awarded at the end of the
contest to the boy and girl who collected the
largest number of bottle caps. Between the
two winning contestants, more than 10,000
were accounted for.
Mitchell gave his sponsor an extra break
by displaying the entire accumulation of caps
in the lobby and offering passes to the adults
whose estimates of the total were nearest correct.
Besides the goodwill engendered by the
tieup, business on Saturday matinee during
the contest was considerably hypoed, according
to Mitchell.
Mother's day was another opportunity for
Mitchell to enhance theatre goodwill by tieing
up with merchants in a commimitywide promotion.
Each businessman contributed $12
in cash and a merchandise gift which were
offered to the oldest and youngest mother
and the mother with the largest family in the
community.
Tlie money collected was used to supplement
the gift list with bonds and other
utility awards, and for newspaper and radio
advertising. Mitchell also gave the merchants
a plug on the screen and in the lobby.
Pi-esentation of the awards were broadcast
on a 30-mlnute show over station KRUS.
The daily newspaper played up the Mother's
day show with advance stories and art as a
follow-up.
Mitchell reports that E. R. Edwards, who
is training for a manager's job as assistant
at the Dixie, has made valuable contributions
in carrying out these campaigns.
Civic Leaders Attend
'Bill and Coo' Preview
Three advance screenings helped publicize
"Bill and Coo" at the Victoria in Oklahoma
City. Manager James C. Adams, arranged
the first screening for members of the press
and radio representatives. Educational officials,
teachers, church leaders and civic
organization officers attended the second and
third screenings. Comment cards were collected
and used in advertising the attraction.
A drug store chain with 20 outlets in Oklahoma
City exploited the picture with window
displays and featured "Bill and Coo" sundaes
at its fountains.
On opening night, Adams obtained the
loan of an army searchlight to give the theatre
front a semblance of a Hollywood premiere.
Veterans' Letters Tell
'Homecoming' Thrills
As part of his campaign on "Homecoming,"
Joseph Boyle, manager of the Broadway in
Norwich, Conn., tied up with the Bulletin-
Record for a contest in which veterans were
asked to submit letters on their most thrilling
"Homecoming" experience.
Everyone in the city named Turner received
an invitation to attend the opening
night performance, with a personal note reading,
"Lana Turner has invited you to see,
The question, "How many pictures has
etc."
Clark Gable made since his own homecoming?"
was planted on a quiz show over .station
WNOC.
'Treasure' Candy Contest
Rouses Interest in Lobby
John Roache, manager of the Parkway in
Milwaukee, used a novel lobby pitch for
"Treasure of the Sierra Madre." Roache
promoted $100 worth of prizes from cooperative
merchants and used a guessing contest
in the lobby in which patrons were invited
to guess the number of candy bars in a display.
The merchants were repaid through a
courtesy card displayed nearby. They also
exhibited cards announcing the contest in
windows.
Jerseyites Smell Nicely
George Kelly, publicity director for Warner
Theatres in New Jersey, promoted 20,000
bottles of Silent Night perfume as a giveaway
to women patrons who saw "Winter
Meeting" at the Stanley in Jersey City, the
Fabian in Paterson and the Montauck In
Passaic.
Has Record Giveway
Through a deal promoted with a local music
shop by Bob Gustafson, manager of the Roxy
Theatre, La Porte, Ind., ten record albums on
Disney's Mickey in the Beanstalk were given
to lucky-number youngsters at a kiddy matinee.
I
NATURELY
HEA¥EN «t
sent from UA
BOXOFFICE Showmandiser :: June 5, 1948 -531— 43

Disk Jockey Watches
Junior as Parents
View 'Pretty'
NUGGETS
Frank Nolan, manager of the Bacyrus Theatre,
Bacyrus, Ohio, has completed a tieup
with the radio station at Marion, Ohio, for
a 13-week series of amateur shows to be
presented from the theatre stage. Three
merchants are sponsoring the shows and will
pay all costs including $30 a week for cash
prizes, advertising, etc.
Ballyhoo and Radio
Plus Windows Sell
Laugh Program
Ben Geary, manager of the Athena Theatre,
Athens, Ohio, tied up with a local
grocer to award a free bicycle at a Saturday
matinee. The merchant paid for the bicycle,
coupons and all advertising.
Harold Murphy, manager of the Egyptian
Theatre in Seattle, had his usherettes wear
large brass cui'tain earrings to publicize
"Golden Earrings."
Like many American sliowmen, Jack Randall,
manager of the Strand in Vancouver,
B. C, knows that when a good picture comes
along, it is important to get behind it with
good exploitation.
"Sitting Pretty" was made to order for
the Canadian theatreman and he knew just
how to go about getting the picture ballyhooed
to a fare-thee-well.
Randall tied up with Jack Cullen, disk
jockey for the CKMO owl program. Cullen
invited listeners to send him letters telling
why they thought he would make a good
baby sitter. The contest ran a week prior
to the opening of the picture. Best letter
received each day was read over the air
and
the contributor was awarded a pass.
On opening night the grand winner of the
radio contest was given taxi service to the
theatre, free admission and a dinner with
her spouse at a popular restam-ant. While
the couple thus was enjoying an evening out,
Cullen pinch-hit as the baby sitter while his
program was broadcast by remote control
from the couple's home.
The newspaper went along with the stimt.
Large newspaper ads and radio spot announcements
on CKWX, CJOR and CKMO
were part of the regular advertising campaign.
Of COURSE
mm.
HEAVEN"
sent from UA
Jack E. Bizzel, manager of the Gem and
Rodgers theatres in Caruthersville, Mo., promoted
his local florists for orchids, which
were presented to the oldest and youngest
mothers in the audience as a Mother's day
gesture. Bizzel reports that comments on this
stunt were gratifying and won sincere reaction
from his patrons.
Fred Greenway, manager of the Poll Palace
in Hartford, gave free carnations to the first
200 mothers who attended on Mother's day.
Downtown florists provided the carnations in
exchange for a lobby credit.
In Spokane, Wash., James O'Connell, manager
of the State Theatre, helped to arouse
advance interest in "I Love Trouble" by
screening the film for members of the police
detective bureau. The picture was stopped
just before the climax was reached and the
audience queried on "whodunit?"
Kids Get School Holiday
To See 'Gone With Wind'
Ken Charlebois, manager of the Hurlock
Theatre, Hurlock, Md., really connected with
a special promotion for "Gone With the
Wind" by selling school officials on the
film's historical background.
He set a weekday engagement of the show
in the morning, then contacted school officials
and asked them to declare a holiday
so the kids could attend. Authorities decided
this would be okay if transportation
could be provided. Charlebois got in touch
with the school bus drivers, squared them
and was all set.
The theatre cashier called about 30 persons
each day for a week in advance to infonn
them of the special morning show and
this brought many extra patrons to the
theatre.
Hartford Times Stages
'Iron Curtain' Contest
In promoting "The Iron Curtain," Fred
Greenway, manager of the Poll Palace, Hartford,
set up a contest in the Hartford Times
asking readers to guess how many pictures
Gene Tierney has appeared in. Passes were
awarded to winners.
An all-laugh program consisting of "Argentine
Nights" and "Hellzapoppin" at the
Esquire in Toledo was well exploited by Manager
Frank Manente.
Entrance doors leading to the lobby were
painted in colors and decorated with stills
from the show, well in advance. An attractive
display was built against the mirrors of
the main lounge and an automatic record
player entertained patrons with song hits by
the Andrews Sisters.
Newspaper ads in the Toledo Blade, the
Times. Jewish Times, Union Leader, Campus
Collegian. Town Topic and American Echo
were supplemented by readers and art breaks.
Radio station WTOD featured Andrews
Sisters records for seven consecutive days on
thi-ee important shows with theatre credits.
A contest also helped to promote the show.
Paper bags were promoted from a local
nut shop with imprint calling attention to
the "nutty" Esquire program. Each bag contained
a few nuts which were distributed to
pedestrians on the streets.
Manente scored window tieups with leading
department stores, the five and dime shops
and music and record vendors. For outdoor
ballyhoo, a boy dressed in an antique new
look walked the streets with a sign announcing.
"If you think 'I'm Crazy,' wait
till you see, etc., etc."
Pet Show Given on Stage
With 'The Tender Years'
James Leslie, assistant manager of the Orpheum.
Spokane, Wash., staged a pet show
in conjunction with "The Tender Years,"
which was successful from two angles, point
of sales volume and public relations.
Leslie promoted a cocker spaniel for a giveaway
and many other prizes from neighborhood
merchants. Judging was based on appearance.
Intelligence and personality of the
pets.
The contest was held on stage in conjunction
with the Saturday morning show. The
spaniel awarded as first prize was used as a
street ballyhoo for a week in advance.
44 —532— BOXOFFICE ShowmandiBor :: June 5, 1948

i
I
Letters, Radio Game
Spark 'My Heart'
In Bridgeport
The queslioii, 'vnould a movie based on
the life of some great person stick to tlie
facts, or should the producers take liberties
for the sake of entertainment?" was the
basis of a radio contest over WLIZ set by
Harry' Rose, manager of the Majestic in
Bridgeport, Conn., to exploit "Song of My
Heart." The contest ran for five days on a
disk jockey program, with amiouncements
twice daily and theatre credits at the beginning
and end of each program. Two record
albums were awarded as prizes for the best
letters received, with guest tickets for the
runnersup.
Another contest on station WNAB asked
listeners to guess the names of tmies played
from "Song of My Heart." Record albums,
again supplied by the station, were awarded
to the winners, with passes for consolation
prizes.
Rose tied up with Muzak and had them use
selections from the film the night before
opening, from 6:30 to 9 p. m. A small card
listing the compositions heard in the picture,
followed by theatre and playdate credits, was
inserted in Muzak's regular table programs
placed in all highclass restaurants, offices
and public places.
A personal letter was mailed to all music
teachers, members of women's clubs, musical
organizations and the Bridgeport Symphony
orchestra, calling attention to the musical
background of the film and the playdates.
Cutouts Stills, Plug
'Killer'-'News' Dual
Sam Coston, manager of the Lex in Chicago,
broke loose with a fine campaign on
"Killer McCoy" and "Good News." Threesheet
and six-sheet cutouts were moimted
on boards and placed in the center of the
lobby under colored spotlights. Enlarged
stills and 22x28s were mounted on a board
and placed in the ladies' lounge.
Coston used boxing equipment borrowed
from a sporting goods store as the main attraction
on a special display board showing
fight scenes from "Killer McCoy." Inserts
were placed on both sides of the front entrance
doors to reach persons going in and
coming out of the theatre, as well as passersby.
A false front was erected for the run.
Merchants and Residents
Get 'Good News' Direct
Jim Snclson, recently assigned as
manager of the Onate Theatre, Belen,
N. M., lost little time after his arrival
in getting the citizens and businessmen
conscious of theatre promotion.
Snelson looked up his bookings,
learned that "Good News" was dated
in and decided to test the merchants'
reaction to tieups.
Before he realized what a prolific
and convincing talker he was, Snelson
had a double truck newspaper co-op
lined up.
With the center of the page devoted
to a display ad on the Onate attraction
and a banner streamer telling the readers
about "Good News" bargains, ten
storekeepers lined up with the theatre
on the two-page spread in the News-
Bulletin, semiweekly publication which
serves all of Valencia county.
Naked Baby in Cool Plug
On Cover of Circular
Harold Grott, manager of the Rialto in
Baltimore, devotes the front cover of his fourpage
house program to a plug for the air
cooling system in that house. A picture of a
naked baby, lying on its side and looking
perfectly relaxed, is in the center of the page,
with the words "cool" and "comfortable"
surrounding it. Additional copy announces:
"Our modern air conditioning system is now
in operation for your comfort."
Moving 'Bambi' Figures
Liven Vancouver Front
A special front featuring animated charactors
from the film helped sell "Bambi" for
Norman Duncan, manager of the International
in Vancouver. Satm-ation radio flashes
on all four local stations and a special trailer
used nine full weeks ahead of opening contributed
to the exploitation.
Sets 'Magniiicent' Tieup
Jim Pi'eddy, manager of the Telenews In
Dallas, obtained a full window display tying
in his engagement of "Magnificent Obsession"
with the book. Stills and playdates
occupied the most prominent position in the
bookstore window.
Scout Tieup for 'Sons'
Proclaimed by Mayor
In Trenton, N. J.
A proclamation issued by Mayor Connolly
of Trenton, N. J., and two newspaper contests
preceded the opening of "All My Sons"
at the Lincoln and Palace theatres in that
city.
The mayor proclaimed "All My Sons" Boy
Scout day to coincide with the opening, with
Scouts parading to the Lincoln where 20 of
the group took over management of the theatre
for the day. Newspapers and radio covered
to the stunt, with the boys relating their
experiences the following day over WTTM.
Publicist Harry Scholl, who handled the
promotion for the theatres, set a four-day
contest with the Trentonian, a morning newspaper,
to locate the mother with the largest
family of sons in the city. The winner was
awarded a bond and was guest at a dinner
at the Stacy-Trent hotel and of the theatre
on opening night. The newspaper backed the
promotion with several stories and picture
breaks.
The Trenton Shopping News, which has a
large circulation in the area, conducted a
Famous Father and Sons contest with theatre
tickets offered as prizes.
On the day before opening, WBUD used
a 15-minute transcription titled "All My Sons
Amateur Program." Other radio prometions
included breaks on the Good Morning With
Krim program over "WBUD and the Mary
Wilson show on 'WTTM.
Window tieups featuring stills and merchandise
displays were set with the Ford
agency and leading women's shops.
'Pretty' Ballyhoo
To ballyhoo "Sitting I^-etty," Art McColgan,
manager of the Wicomico Theatre,
Salisbury, Md., had a man seated in a cart,
drawn through the city streets by another
fellow. A sign carried copy, "You'll be 'Sitting
Pi-etty' too. etc." The couple provoked many
laughs from pedestrians and motorists.
Bow Ties Are a Card
Reg Streeter, manager of the Mission Theatre,
Santa Barbara, Calif., had his ushers
wear large green-painted bowties with "My
Wild Irish Rose" lettered on them.
TORT APACHE'
4:
Under the able guidance of
publicist Nate Wise, "Fort
Apache" was well exploited
for its Cincinnati opening at
the RKO Albee. Ballyhoo was
the keynote of the campaign.
At left. Boy Scouts demonstrated
Indian dances in the lobby
before capacity crowds. Right,
street ballyhoo consisting of a
covered wagon, attended by
costumed trio in period clothes.
Wise set a three-day coloring
contest with the Cincinnati Enquirer
and landed layouts in
the Post and Times-Star.

MAk.
Lett: Ed Pyne's ballyhoo
for a midnight
horror show at the
Keith 105th Street
Theatre. Cleveland,
sold advance tickets.
Two street stu7its sold
"Summer Holiday" for
J. G. Samartano, manager
of the State.
Providence. R. I. Both
attracted attention.
Merrily We Roil
and Stroll
kii
!
Class front designed by Ted Munson. manager of the Bradley.
Columbus. Ga.. ivas a real flash when "Shanghai Gesttire" played
there recently. The reissue attracted many extra patrons.
Ralph Tiede. manager of the Granada, Napanee, Ont., got
plenty of chuckles from passersby with these cute kids made up
to resemble "The Bachelor and the Bobby-Soxer."
John Lake, manager of the Savoy in Luton. England, had these
pretty misses appear in communities within a 20-mile radius to
sell "The Courtneys of Curzon Street."
When "Sitting Pretty" played the Coliseuin in New York. Manager
Ansel Winston put over the laugh idea icith this perambulator
and the oversized, cigar-smoking baby.
46 —534— BOXOFFICE Showmandiser :: June 5, 1948

Adv. A THOUGHT OR TWO FROM HYGIENIC CORNER
r
Clear explanations of duties and desired conduct in theatres
during engagements of "Mom and Dad" are given alf employes
of Hygienic Productions periodically by owners Kroger
Babb (left) and J. S. Jossey.
Mrs. Penny Macguire of Hygienic's auditing department explains
to director of printing Lewis Sutton the importance
of holding costs down so bonuses can go up.
i

BURfAiqjl,.
—
FROM THE FILES OF
^O L jeard ^^^qq^
TJULING as "illegal and in restraint of
trade," exhibitor resolutions which sought
to ban distributor service on nontheatricals,
the Federal Trade commission has made public
a code of ethics developed at the trade
practice conference in New York last October.
Abram F. Myers recommended that proceedings
be started at once against all distributors
practicing block booking.
The labor groups in St. Louis have indorsed
a plan of the American Federation of
Musicians for a nationwide campaign against
"canned" music. A fund of $10,000,000 is being
sought.
• • *
No film was found worth the Blue Ribbon
award this month. The reviewing committee
i,s the MPTO of Texas, with Col. H. Cole as
president.
Advertising Budgets Up
For EL's 'Raw Deal'
NEW YORK—Max E. Youngstein, vicepresident
in charge of advertising and publicity
for Eagle Lion, has increased advertising
and publicity budgets on "Raw Deal"
by 50 per cent.
Day and date regional openings are planned
in each of the 31 exchange areas. The picture
is
already showing in five coast houses
Orpheum, Belmont, El Rey and Vogue. Los
Angeles, and Culver, Culver City. It opened
at the Joy Theatre, New Orleans, May 29.
Lopert Films to Reissue
'Maedchen in Uniform'
NEW YORK—Lopert Films, Inc., will reissue
"Maedchen in Uniform," the pre-Nazi
German film that ran at the Criterion for 28
weeks in 1932. The U.S. rights are held by
John Krimsky of the Institute of Public Relations,
Inc.
Herman G. Weinberg will write new titles
for the film. It will be released at a first
run theatre here about September 15. During
its original run the film grossed approximately
$680,000.
OUTDOOR Noiu Specialising 1
REFRESHMENT ^ in Refreshment
CONCESSIONAIRES
from Coast to Coasti Concessions /or
o»er Vi CenlurTi]
RIVE-IN THEATRESy
ISPORTSERVICE, Inc. Jacobs bros.
•
MURSTJBUDG.
Yji
p A n ^ II I W Prints of old exploitation
r U K SkULt picture,
W wnbB.
"HIGH SCHOOL
GifjL." Three classes:
brand new, good condition and fair condition-
Priced to sell. Interested parties with proper state
rights for exhibition contact me at once.
BOX A 302G.
BOXOFTICE MAGAZINE
825 Van Brunt Blvd. Kansas City 1. Missouri
.CLfflfilllGHOUSf.
POSITIONS WANTED
(Continued from inside baclE
Manager or projectionist, 19 years experience.
Write Willis Roberts, 184 Britain, Benton Hariior.
Mich.
Manager, experienced all phases theatre operation,
wants job in the Carolinas. Address Box 414,
Hamlet. N. C.
Manager, three years experience, age 21. single.
.\dvortisjtni a specialty. Now employed, desire
hi'IIermi-nl. Will go anywhere. Best references.
lifply Boxuffice. A-3070.
Projectionist. 10 years experience Simplex,
Brenkert equipment. Working South Carolina,
want change. Available two weeks notice. Tell
all. Boxoffice. A-3071.
Projectionist, experienced with all types of
equipment. Expert Simplex repairs. Boxoffice,
A-3072.
22 years experience all phases thaitre operation.
Good manager, excellent projectionist.
Bnx 074. Miami, Ariz,
POPCORN MACHINES
Rebuilt Popcorn Macfilnes for sale. Fully guaranteed.
Price from $150. Consolidated Confecllons.
1314 S. Wabash, Cbicaeo 5, 111.
Blevins Is national headquarters Tor popeorr
machines. Silver Stars, Super Stars, Com Cribs
Old machines taken In trade. Blevins Popeorr
Co.. Nashville, Tenn.
Star popcorn machines. All models. PruntT
Seed & Grain Co.. 620 N. 2nd St., St. Louis 2
Mo.
Bargain prices In used and completely recon
dltloned popcorn machines. Blevins Popcorn Co..
Na.shvllle, Tenn.
Burch. Manley. Cretors. Advance, all electric
trench fry types. 50 Hollywood type, theatrf
special electric poppers from $250. Karmelkorr
Equipment. 120 S. Balsted. Chicago 6. 111.
Popcorn Machines,
ably priced. Chas. E.
2207. Dallas. Tei.
condition Reason
(IflOd
Darden & Co., P. 0. Boi
Burch popcorn machine, excellent condition,
new kettle, $195. Sharon The.ltre. New Sharon,
Towa.
POPCORN SUPPLIES
Home of "Rush Hour" popcorn and popeorr
supplies. Send for price list. Prunty Seed <
Grain Co., 620 N. 2nd St., St. 1-ouls 2, Mo
Established 1874.
Bet Hi»e tor '48 Is the Best everl Blevins not
only gives you best popcorn but saves you mone;
on all seasoning, bags, boxes, etc. Ulevins Pop
corn Co., Nashville, Tenn.
Attractively printed popcorn cartoons for sale
10c size, $6 M: 25c size, $15.75 M. Fablar
Kontney, 609 N. Ashland. Oreen Bay, Wis.
Popcorn, Lose's Blockbuster Purdue Hybrid, 600
bags at $13.25 per bag; 10 bags, $127.50. Pops
$125 up per bag. Sample on request. Lose
Brothers. 206 E. .leffersnn St., Louisville, Ky.
Give your popcorn th.it real butter flavor and
color. Economical to use. The Perfection Co.,
Waco, Tex.
Am CONDITIONING
Heavy duty blowers, ball-bearing equipped.
15.000 cfra to 50.000 cfm. Air washers, all
sizes. Hydraulic drives, two and four speed
motor and controls. Immediate delivery. Dealers
wanted. National Engineering and Mfg. Co., 51P
Wyandotte St., Kansas (^ty. Mo.
Air Washers, complete for theatres. Also
complete package washer-air units. Low priced.
Alton Manufacturing Co., 1112 Ross Ave.. Dallas,
Tex.
.
While they last. 1.500 spray nozzles, water
broken to fine, misty spray. From 1/2 gal- to 2%
g,al. per minute. 75c ea., shipped at once. Alsc
have some belts, rotors, bearings, half price off
list. 0. A. Peterson. Realtor. Clinton, Mo. Ovei
First National Bank.
THEATRE TICKETS
Prompt service. Special printed roll tickets.
100,000. $21.70: 10,000, $5.95: 2.000. $3,95,
Each change In admission price, including change
In color, $2.75 extra. Double numbering extra
Shipping charges paid to 500 miles. Cash with
order. Kansas City Ticket Co., Dept. 9, 1819
Central. Kansas City, Mo.
TICKET MACHINES WANTED
Will pay up to $30 per unit for your old
ticket machines. Require two unit or three unit
size electric machine. Advise models and serial
numbers if possible. Ticket Register Industries,
30 E. Adams St.. Chicago 3, III.
MORE CLASSIFIED ON INSIDE
cover)
THEATRE SEATING
Three cheers for these chairs, satisfied customers
say! 20.000 available. Priced $3.95 up and condition
is right. Ideal, Stafford, Andrews, American,
Heywood. Veneers, panelbacks, fully upholstered.
Send for latest list. New address, SOS
Cinema Supply Corp., 602 W. 52nd St.. New
York 19.
Several thousand used upholstered opera chairs
on hand. We are headquarters for the cream of
the used chair crop. We pick the lots that we
think you will like. We furnish proper slope and
sections desired to fit your theatre. Our many
years experience in the seating business is your
guarantee. Write for exact photo and price. We
have parts for all makes of chairs. Also, leatherette
25x25 in. all colors, 55c ea. Good quality.
Chicago Used Chair Marl, 829 So. Slate St..
Chicago 5, ill.
Parts for all chairs, i^eiid sample fur quulalion.
Fensin Seating Co.. Chicago 5.
Patch-0-Seat cement I'alching riolh. solvent,
etc. Fensin Seating Co., Chicago 5.
1,600 streamlined sirring cushioned full upholstered
modern theatre chairs, like new. Reasonable
for Immediate delivery, .lesse Cole, 2565 McClellan
Ave. Phone Valley 23445, Detroit, Mich,
Seats completely rebuilt in your theatre. Plenty
of upholstery fabrics, springs, cushions, parts,
Fred's Theatre Service, Vina, Ala.
Tighten loose chairs with Permaaione anchor
cement. Fensin Seating Co., Chicago 5,
Chair siipplles. Everything for theatre chairs.
Fensin Seating Co., Chicago 5.
Used chairs, guaranteed good. Advise quantity
wanted. Photographs mailed with quotation. Fensin
Seating Co., Chicago 5.
Special! $1.50, Several thousand chairs, all in
cood condition. Immediate delivery. F.OB, factory.
Eastern Seating Co., 138-13 Springfield
Blvd.. Springfield Gardens, Long Island, N. Y^
If you want good used theatre chairs located
In Texas and Oklahoma, then write to us todav.
The maiority of these chairs In use now. No
brokerage fee You deal with owner. State
quantity and style. Reply Boxoffice, A-3054.
New and used chairs for sale. J. M. Rice &
Co.. 202 Canada Bldg., Winnipeg, Can.
Upholstery leatherette. Durable, washable.
Special offer. S.lc per yd .
all colors. Spanish
'rain. Immedl.ile shipment. Write for samples.
Ml numbers. Manko Fabrics Co.. Inc.. 29 West
2Rth St.. New York City. N.Y.
For Sale: 300 used seats In good condition.
Write Piekiiison. Inc.. Mission. Kas.
Theatre Chairs, 3.000 used spring cushioned
nart full upholstered back and part Insert panel
hack with spring edce and box spring cushions
?1.50 each up. 1.000 veneer chairs. 800 good
'lacks. 500 soring cushions and hinge-s. Write
•"or prices and photographs. Immediate delivery:
advise how many you need. We export chairs
•invwhere .lesse Cole, 2."i65 McClellan .\ve..
Valley 23445. Detrnit. Mich,
BUSINESS STIMULATORS
Comic books again available as premiums, giveaways
at your kiddy shows. Large variety latest
t8-page newsstand editions. Comics Premium Co..
11 2B Greenwich St.. New York City.
Bingo with more action, $2.75 thousand cards.
\Iso other games. Novelty Games Co.. 1434 Bed-
'ord Ave.. Brnnklyn 16. N. Y.
Only legal game for theatres. Legal In any
tale. Biggest business booster since Bank Night.
"Listen to Win" copyright 1947 by L.T.W. Co.
Write today for information. Seaire exclusive
rights for your town now. Listen to Win Co., Box
136. Cambridge. Ohio.
Bingo die-cut cards, 75 or 100 number, $3 per
\I. Screen dial $20. Premium Products, 354 W.
14th St., New York 18, N. T.
Best theatre business stlmtdator yet devised. No
coupons, nothing to sign. Will sell part Interest
*o party who can promote It on national basis.
Write C. Young. 1731 E. Superior St., Duhlth,
Minn.
MISCELLANEOUS
Splendid opportunity to acquire franchise In
established State Right Field In southern ex-
-hange center. Possibilities unlimited for film
man with sales ability. With sufficient capital,
terms can he arranged. Negotiations confidential.
Reply Boxoffice, A-3052.
For theatre staffs, drive-lns. clubs, etc., name
and emblem design on popular useful "T" shirts.
$11 per dozen. State sizes .and color. Remit
check or specify CO.n. Sportswear of America.
Box 566B. So. Fallshurg, N.Y.
BACK COVER
48
BOXOFFICE ;; June 5, 1948
I
Mik

,
Charles
;
ALBANY—Charles
*
bany
,
recent
! Paramount
,
the
'
town
[
cently,
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i
]
.
for
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• and
I
Fight on Censorship
Outlined by Porter
NEW YORK— Political and legal action to
combat screen censorship was discussed here
June 3 by Paul Porter, attorney for Screen
Writers Guild and former chairman of the
FCC.
He outlined the censorship fight at a luncheon
sponsored by the Americans for Democratic
Action, a non-Communist political organization.
Porter spoke of the antitrust suit
his law firm filed June 1 against the majors.
MPAA. SIMPP and Eric Johnston. The suit
grew out of the dismissal of nine screen
writers and a director accused of communism
by the house subcommittee on un-American
affairs.
The ADA is setting up a special film section
to be recruited from industry ranks and
labor unions. The film section will have two
functions— to fight for freedom of the screen,
and to use the prestige and power of films
and film personalities during the forthcoming
political campaigns.
In respect to freedom of the screen, Quincy
Howe, chairman of ADA arts division, pointed
out that the organization will use its facilities
to defend the rights of producers to
make films like "Gentleman's Agreement"
and also "The Iron Curtain." He said that
if you restrict the right to make one kind
of picture, you also will lead to suppression
of other types of films. Howe also argued
for the right of individuals to picket or voice
their public disapproval of any film.
Elmer Rice, playwright and member of
the
Civil Liberties Union, also spoke. He discussed
threats to the freedom of the screen
by minority pressure groups—religious, racial,
economic and occupational. He cited, instances
in which these groups succeeded in
censoring films by a threat of boycott.
The first amendment guarantees the
American people the rights to see and hear
as well as read, said Rice. He urged that
this right for the majority be protected
against censorship and pressure by minority
groups.
Still another threat to the films was posed
by Milton D. Stewart. New York director of
ADA. He pointed out that the development
of television and facsimile transmission will
affect the film industry. He predicted a time
will soon come when the film industry will
fall under FCC regulation and censorship as
a result of its interest in television.
House Group Cuts ECA Film Fund
WASHINGTON—The hnu.se
appropriations
committee slashed to $10,000,000 the recommended
appropriation to in.sure convertibility
into U.S. dollars of foreign earnings of
motion pictures and other information media.
The State department, at the request of
the army, had asked for $15,000,000. The
house and senate are to act yet. but they
will be guided by the house committee action.
The money is contained in the bill of the
Economic Cooperation administration.
Paul Hoffman. ECA head, urging the full
sum (June 3i said it is a good idea "to
stimulate the circulation of American publications
throughout the world."
UA Home Office Workers
Join AFL Local H63
NEW YORK—"A large majority" of the
United Artists home office workers became
dues-paying members of the AFL home office
employes local H63 June 1 following the
expiration May 31 of the UA contract with
CIO Screen Office and Professional Employes
Guild, according to an H63 spokesman.
United Ai-tists has refused to negotiate a
new contract with SOPEG because the union
has not complied with the non-Communist
affidavit requirements of the Taft-Hartley
law. H63 is now awaiting word from the
National Labor Relations board on its application
for a shop election of UA employes.
Serkowich Will Handle
Promotion on U-I Film
NEW YORK—Benjamin H. Serkowich, who
recently organized his own publicity firm, has
been engaged by Universal-International to
handle the special promotion campaign on
"Man Eaters of Kumaon," the Monty Shaff-
Frank Rosenberg production. Serkowich formerly
was advertising, publicity and exploitation
director for Columbia.
'Bad Sister' Set for N. Y.
NEW YORK—"Bad Sister," J.
Arthur Rank
production being released by Universal-International,
will open at the Winter Garden
June 10, following the current "River Lady."
Margaret Lockwood and Dennis Pi'ice are
starred.
But Rep. John Rankin iD., Mi.ss.i said he
didn't agree, for it would be given to films
and publications favoring the ECA plan. "If
that is true, it certainly is an outrage, and
some committee of Congress that is authorized
to do so should investigate it, and
should do it now."
The house committee said:
"The administrator should insure that adequate
and mutually satisfactory arrangements
are made for the remittance to the
U.S. of earnings profits, interest, commissions
and other services or investments of
citizens of the U.S. in the nonparticipating
country."
Final Hearing Slated
On Code Revisions
ALBANY—One more public hearing will
be
held by the state board of standards and appeals,
probably in Albany, on the revised code
on places of public assembly. The hearing
must be advertised 20 days by the board, so
probably will be held within a month.
The meeting will take up the numerous
recommendations made at and since the hearings
held in five cities a year ago.
The revised code was drafted by an advisory
committee, including film industry
representatives, to replace one promulgated
in 1925. Allowing a month for printing after
the code is written in its final form, it will
be next fall before it becomes effective.
Russell Downing Is Named
Radio City Executive
NEW YORK—Russell V. Downing, vicepresident
and treasurer of the Radio City
Music Hall, has been named executive vicepresident
by G. S. Eyssell, president. Eyssell,
who was recently made executive manager of
Rockefeller Center, inc., also announced the
promotion of James Gould, assistant treasurer,
to the post of treasurer.
Downing has served on the Music Hall staff
since 1933. Prior to that, he was assistant to
the president of Tidewater Oil Co. and. later,
treasurer of the Prudence Co., financial organization.
E. Brennan Dies
E. Brennan, veteran Allawyer
who acted as arbitrator in the
action brought by the Capitol City
Amusement Co. (the Eagle Theatre i against
involving double clearance for
Delaware and Colonial, died in his downoffice.
He had been in ill health reaccording
to his partner Judge Anthony
DeStefano.
UJA Post to Hershfield
NEW YORK—Harry Hershfield has been
appointed chairman of the columnist committee
of the amusement industry campaign
the United Jewish Appeal. The committee
will begin its work with a luncheon June 17
at the Hotel Astor, sponisored by Moss Hart
George S. Kaufman.
AT ROMBERG CONCERT—Snapped at the Sigmund Romberg concert at Constitution
Hall in Washington, which was sponsored by the Variety Club there, wa.s
the above group, left to right: Frank M. Boucher, chief barker of Tent 11; Fred
S. Kogod, chairman of the welfare committee: President Harry S. Truman. Sigmund
Romberg, and Wade Pearson and Jack Foxr of Tent U.
BOXOFFICE ;
; Jimc
5, 1948
N 49

. . Ted
. . Budd
. . Delight
. . Walter
. . Ann
. . Fred
. . Ray
—
—
—
;
|
aii
B R O A D \N
Brthur W. Kelly, United Artists executive
vice-president, returned to New York May
29 from a six-week trip to London and Paris
Norman H. Moray, Warner short subjects
. . .
sales manager and president of War-
ner-Pathe News, left June 2 for a tour of
western branch offices, which will wind up
at the Burbank studio where he will confer
with Jack L. Warner and Gordon HoUingshead.
Alex Evelove, Warner studio publicity director,
is in for home office conferences with
Mort Blumenstock. vice-president in charge
of advertising and publicity . . . Stuart Dunlap,
MGM manager for Argentine, has arrived
here after a four-week vacation in
Hollywood. He will return to his headquarters
in Buenos Aires June 8.
H. William Auten of the Eagle Lion foreign
department, flew to London May 28 as
the first stop on a sales survey trip through
Europe and the Near East . Rogers.
Realart vice-president, has returned from a
two- week tour of the Charlotte. Atlanta, New
Orleans. Dallas. Oklahoma City, Kansas City,
St. Louis. Cincinnati and Pittsburgh exchanges
G. L. Carrington. Altec president,
. . . and A. A. Ward, vice-president, are in
town from the coast.
Norman Elson, vice-president of Trans-
Lux Theatres, left May 30 on a ten-day trip
to Mexico . Baldwin, national promotion
and exploitation director for SRO,
has returned from a tour of New England
cities.
. . Mary
.
Barney Balaban, Paramount president, and
Edwin Weise, board member, have returned
from Hollywood where they attended the
opening of "The Emperor Waltz" .
Kay Dodson. Paramount studio fashion designer,
is here for a visit Evans,
long associated with Screenland magazine,
has resigned as editor.
Frank Norton, distributor of Greek ., lan-
AY
guage films in the U.S., will leave for Athens
shortly to purchase new features and shorts
produced there . McEwen, producer
with Jesse L. Lasky of "The Miracle
of the Bells," flew' to London May 29 to
confer with RKO executives there on the
British release of the picture.
AI Horwits, U-I eastern publicity manager,
and Charles Simonelli. recently appointed
eastern exploitation manager, have left for
Philadelphia to set advance plans for the
opening of "Tap Roots" during the Democratic
national convention in July . . . Arthur
Jeffrey. Eagle Lion exploitation manager, has
left for Des Moines and Moline where he
will set up a campaign for the opening of
"Mickey" June 22 . . . Lou Lifton. Allied
Artists-Monogram advertising and publicity
director, has arrived at the home office from
Hollywood.
J. Herbert Lewis, vice-president of Warner
Bros.; Bonnie Cashin, dress designed for 20th
Century-Fox; Joseph Buxton, owner of a
chain of theatres in England, and Lucia
Chase, head of the Ballet Theatre, were
among the entertainment world passengers
aboard the S.S. America which sailed for
England June 2 . Blyth. U-I star, has
left for Hollywood after a four-week visit in
connection with the New York promotion of
"Another Part of the Forest."
.
Kent Smith has returned to Hollywood following
the closing of "Antony and Cleopatra."
in which he was featured Milland
arrived June 1 from Hollywood to appear on
network shows in connection with "So Evil
My Love." Hal Wallis production for Paramount
Ann Sothern and Orson
release . . . Welles have also arrived from Hollywood for
stays at the Waldorf-Astoria hotel.
.
Vincent Sherman, director of "The Adventures
of Don Juan" for Warner Bros., was in
for a ten-day visit Ahern. production
manager of Transatlantic Pictures, and
William V. Skall. Technicolor cameraman,
were here to shoot Central Park backgrounds
with James Stewart. Joan Chandler and John
Dall for a special trailer for "Rope," which
Warners will release . . . John Alton. Eagle
Lion cameraman, has arrived from Hollywood
for conferences with the Macmillan Co..
which is publishing his book. "Painting With
Light." Elkan Reiner, head of the Warner
home office reproduction department, is the
father of a baby girl. Susan Wynne, born at
Yonkers hospital.
Hoban Gets Century Post
NEW YORK—Mark S. Hoban has been
named factory manager of the Century Projector
Corp. Hoban was formerly employed
in the Federal Telephone and Radio Corp.,
Crosley company and Philco company.
Rain Helps Grosses
Over Holiday Runs
NEW YORK—The combination of rainy
or cloudy weather, which kept people away
from beach resorts during the three-day
Memorial day weekend, and a half-dozen
new pictures, resulted in above-average business
at the majority of Broadway first runs.
"The Time of Your Life" and "Melody Time"
were both strong in their first weeks at the
Mayfair and Astor theatres respectively.
"The Pirate." in its second week at the Radio
City Music Hall, and "Homecoming." in its
fifth week at the Capitol, both did more than
the previous weeks at the same houses.
"Berlin Express" held up well in its second
week at the Victoria, as did the reissue of
"A Night at the Opera" in its third week at
the Gotham.
Two new pictures opened during the week,
"The Bride Goes Wild" at the Capitol and
"Hazard" at the Paramount.
{Average Is 100)
Aslor.-Melody Time (RKO) 125
Bi]ou— Citizen Saint (Clyde Elliott) 100
Capitol Homecoming (MGM), plus stage show,
5lh wk 120
Criterion—Up in Central Park (U-I) 100
Globe—Aich of Triumph (UA). 6th wk 95
Gotham A Night at the Opera (MGM), reissue,
3rd wk. , 108
Loew s State—The Noose Hangs High (EL) 90
Mayfoir-The Time ol Your Life (UA) 130
Paramount—The 'Sainted' Sisters (Para), plus
stage show,. 2nd wk 82
Park Avenue Showtime (English Films), 2nd wk... 55
Radio City Music Hall—The Pirate (MGM), plus
stage show 2nd wk 135
Rialto"—Will It Happen Again? (FC), 3rd wk 105
Rivoh—Another Part of the Forest (U-I). 2nd wk 75
Roxy The Iron Curtain (20th-Fox), plus stage
show, 3rd wk 90
Strand Silver Hiver (WB), plus stage show, 2nd
wk 95
Sutton—The Brothers (U-I), 4th wk -80
Victoria—Berlin Express (RKO), 2nd wk ,,U0
Winter Garden—River Lady (U-I), 2nd wk 70
Baseball, Seashore Hurt
Grosses in Philadelphia
PHILADELPHIA — Double-header
baseball
games, with the first-place Athletics in town
over the holiday plus exodus to the shore
took a fair toll of theatre grosses last week.
Of the new shows the best was "All My Sons"
at the Earle. "Silver River" took second honors
at the Mastbaum. Opening rather poorly
were "Four Faces West" at the Stanton and
"Green Grass of Wyoming" at the Pox.
Here again was "Henry V, ' playing its second
engagement at the Pix. Prices are still
increased for this run, despite several showings
of the film in various theatres around
town.
Aldine—Mourning Becomes Electra (RKO).
3rd wk.
Roadshow
Arcadia—The Big Clock (Para), 2nd run 105
Boyd—Arch of Triumph (UA), 4th wk 100
Earle—All My Sons (U-I) 155
Fox Green Grass of Wyoming (20th-Fox) 86
Goldman—State of the Union (MGM). 5th wk ..105 1
Karlton—Lady From Shanghai (Col). 3rd wk 130 1
Mastbaum—Silver River (WB) 135
i
Stanley Homecoming (MGM), 3rd wk 135
Stanton-Four Faces West (UA) 100
STEWART R. MARTIN— Treasurer
and General Manager, Embassy
Newsreel Theatres, New York City,
and NewEirk, N. J.— says;
"Good sound is as important as
a good news shot. We use RCA
Service to keep our sound
operating at
peak efficiency."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Canjden, New Jersey.
Adv.
You can get your
P !• BRANCH Los
Angeles
New York
245 W.tt
55ih5i.
SPECIflL TRAILERS
Chicagb
THE TIME
1327 S.
Wobolh
BY GOING TO YOUR NEAREST
FILmACK
'Homecoming' Is Only Film
Beating Par in Buffalo
!
BUFFALO—The last two weeks have been
dull. "Homecoming" at the Buffalo and "The
Fuller Brush Man" at the Lafayette were
best.
Bulialo—Homecoming (MGM) 1101
Greal Lakes tJnconquered (Para) '^
Hippodrome-The Women in White (WB): Argyle
-
Secrets (FC) 8r
Lalayette-The Fuller Brush Man (Col), Wreck ol
the Hesperus (Col), 2nd d. t wk 83
Teck—Summer Holiday (MGM): Counterioilers
(20th-Fox). 2nd d. t. wk., moveover 'U
:Oth Century—Fort Apache (RKO); Smart PolilieB
.
(Mono), 2nd d. t wk !l
50
BOXOFFICE ;
; June 5, 1948

,
'
—
4
S8i
She remembers Mama...
Ilia
esc*
NOTHING here betrays the days that
passed between the camera's visits to
this room. To movie-goers, all seems the
same as when they looked in "only a
moment ago."
Because—before the camera rolled
the script girl had every single detail in
mind—from the actors' make-up, costumes,
action, down to the smallest
prop. And thus the director's "second
memory" made sure that
smooth continuity
would be faithfully preserved.
Through such unflagging watchfulness,
the script girl adds much to every
picture's perfection . . . saves many a
costly retake, too. In this, of course,
she's not alone—her "silent partners"
are films of great dependability and uniformly
high quality—members of the
famous Eastman family.
EASTMAN KODAK COMPANY
ROCHESTER 4, N. Y.
BOXOmCE :
: June
J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE • CHICAGO • HOLLYWOOD
5, 1948 51

. . . Funeral
. . . The
. . Herb
. . Bob
. . The
rAlong New York's Film
GOV. THOMAS E. DEWEY doesnt win
JF
the Republican presidential nomination, it
won't be the fault of his neighbors at Pawling,
N. Y. June 8 Albert MacKennan, owner
of the Albermac Theatre, will hold two evening
performances dedicated to Dewey. Proceeds
will go to the Dewey campaign fund.
MacKennan was in New York Wednesday
(2
1
to get films for the program. He said
that the show will be more of a testimonial
than a political affair. Pawling citizens are
getting behind the event to show their appreciation
for a famous native son.
It is again reported that Harry Brandt has
talked to RKO officials about buying the
Palace. RKO has denied this and earlier
reports . . . Charles C. Moscowitz, Loew's vicepresident,
spent several days in Indianapolis
services were held May 30 for
Ethel Meyer, cashier of the Capitol Theatre
who died May 28. She had been with the
theatre 17 years.
N. Hayden Zook, building maintenance
superintendent of Radio City Music Hall, was
guest of honor at a farewell dinner June 1
given by Gus S. Eyssell, president and managing
diretcor. Zook will retire this month
after 15 years of service. He plans to live
in Los Angeles with his wife and one of his
daughters.
Edward Brown, operator of a flying field
at Farmingdale, N.J., opened a drive-in theatre
there June 3. It is called the Fly-In and
accommodates 450 automobiles, not airplanes
Walter Reade Drive-In at Woodbridge,
N. J., will not be open until about
July 4. Heavy May rains slowed down construction
Lee Jacob, Lee Mayer, Irving
. . . Rothenberg and Gus Solomon of the Warner
Bros, sales staff are busy with the annual
BENJAMIN GOLDFINE—
Alden Theatre, Philadelphia, Pennsylvania—
writes:
"15 years of service by RCA
has insured me of continuous
good sound in my theatre."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Camden, New Jersey.
By WALTER WALDMAN
.
Aiv
Row
GOODBYE, BROADWAY! —Herman
Mankiewicz (left) leaves for Hollywood
with a handshake from Johnny Broderick,
famed Broadway detective whose
life he will screen for RKO.
drive which started May 23 and will end August
28 . Pickman, WB exploiteer, is
going in for painting—on canvas.
Ernie Emerling and Si Seadler are getting
ready for the opening of "Easter Parade"
at Loew's State late this month. The local
newspaper ad campaign will top the $40,000
mark. Teaser ads will break in the Sunday
(6i editions . Case of the Broadway
Theatre, Kingston, is looking over prospective
tenants for his summer place in the
nearby Catskills . . . Milton Hornstein married
Lenore Tarley May 28.
Benny Berman, pioneer exhibitor in the local
area, is now operating the MacArthur
stadium at Bay Ridge, Brooklyn. He opened
the stadium June 1 with wrestling matches.
The season's program calls for wrestling Friday
nights, and boxing matches Tuesday
nights.
NSS executives are making a survey of office
facilities at 1600 Broadway, which the
company recently bought . home office
probably will move to the building from
630 Ninth Ave., but the New York exchange
may remain at the Ninth avenue headquarters.
Filmrow visitors: Maurice Parks of the Atlantic
and Marine theatres, Atlantic Highlands;
Sid Franklin of the Little Theatre.
Newark, who just returned from a Florida
vacation: Harvey Elliott of the Sunrise
Drive-In Theatre, Valley Stream, L. I.:
George "Doc" Emmot of the Newbury circuit,
who recently recovered from a serious illness.
. . . Mrs.
NSS items: Harry Brenner, service manager,
has moved to Peekskill for the summer.
Henry Reiner, salesman, has been circulating
the latest copy of the Taft High school
yearbook. It contains sketches by his son
Lawrence, who plans to be a commercial
artist. Jack Levy, also of the sales department,
has bought a new Hudson
Minette Gold.stein has resigned as field public
relations representative for Century Theatres.
She had been with the circuit 15 years.
Theatremen Accept
Revisions in DC Code
WASHINGTON—A final polish is being
put on proposed amendments to the District
building code fire egress regulations this
week, according to A. Julian Brylawski of
MPTOA. A final public hearing before the
Distiict of Columbia commissioners drew
"no opposition" to the suggested revisions.
The amendments soften code regulations
of last year as they apply to existing buildings.
Brylawski estimated that "about 90
per cent" of the objectionable features have
teen removed. Theatres will be affected in
the following way:
1. Masonry protection will be required in
those theatres where the heating plants are
under the auditorium. Last year's code revisions
called for removal of such heating
plants.
2. Only 50 per cent of the floor space in
the theatre lobby and foyer may be used
for standing room. Exhibitors must post diagrams
showing approval of their plans for
standing room. This softens considerably
the former regulation outlawing standees.
3. Present fire escapes will be acceptable,
provided they are covered and protected from
the weather. This will amend the regulation
requiring interior stairways instead of
fire escapes, which would work a hardship
on most existing theatres, as they would have
to undergo expensive remodeling operations.
4. Present aisles and spacing of seats will
be acceptable, providing they met the code
regulations in existence at the time they
were built.
With adoption of the amendments each
theatre will be subject ta inspection by the
fire marshal and the building inspector, a
compliance letter setting forth what must be
done, and awarding of a contract lor the required
work, the contract to be let before
the end of 1948.
PHILADELPHIA
Tune is the month for weddings, they say, and
this is our first June column. Norma Mc-
Dermott of the Stanley Warner film payment
department, is getting her trousseau together.
Helen Socho, U-I bookers stenographer, has
set the date for June 12. Betty Naren, Monogram
stenographer, will be married on the
22nd. Ed Ellis of A. M. Ellis Theatres has
announced his engagement. Joe Vannis, 20th-
Fox shipper, was married about ten days ago.
Recent tub-thumpers here included Laura
Wells and Eddie Rosenbaum. Ed came in
town to do some work on "Arch of Ti'iumph,"
and spent some time visiting his old friends
along Vine street. Laura Wells, special Eagle
Lion publicity representative, came in from
the home office to work on "Ruthless," slated
to open at the Aldine soon . . . Leon Male,
who operates the Seventh Street Drive-In,
was fined $50 for showing films on Sunday.
CLASS DISTRIBUTION FOR
THE ENTIRE SOUTH — thru
J (JOHN) Q ^
(O.
K.)
J ENKINS &BOURGEOIS
ASTOR PICTURES COMPANY
HABWOOD & JACKSON 3TS.. DALLAS 1, TEX.
I:
I
»
52 BOXOFFICE :: June 5, 1948

. . Bob
Allied and TOA Sei
Fight on N.J. Bill
TRENTON—Further action on Assemblyman
Stephen A. Bator's bill to require that
children up to 16 must be accompanied by
adults in New Jersey theatres will face the
joint opposition of New Jersey Allied and
TOA members. The measure has been before
the Assembly two months and has been passed
on second reading.
The legislature is now in recess and will
reconvene in August. Bator plans to ask for
a third and final reading. He said there had
been no exihibitor protests either at the time
he introduced his bill or since.
An Allied official said his organization had
been alerted to the dangers of the bill at the
time of its presentation. Opposition had been
played down because the unit did not want
to call attention to the present law barring
children under 14 unless accompanied by
adults. Except for Montclair and Jersey City,
few cities have ever enforced this 15-year old
law.
Fabian-Hellman Pick Sites
For Drive-In Near Albany
ALBANY—The long-rumored Fabian-Hellman
drive-in near Troy came a step nearer
to realization when General Manager Neil
Hellman announced an 800-car situation will
be built on the Albany-Troy road. F-H has
taken an option on three sites along the
heavily traveled artery. Selection of the final
site will be made by Hellman, Nat Lapkin
and Joe Egan. the latter two from the Fabian
real estate department in New York.
Hellman and his assistant, Leo Rosen, say
that construction will begin as soon as possible
after the site is chosen and that the job
should be completed within two months.
The Fabian-Hellman organization currently
operates four drive-ins: the Mohawk on the
Albany-Schenectady road, the Saratoga on
the Albany-Saratoga road, the Trix near
Binghampton and the Penn at North Philadelphia,
Pa.
Ampa to Install Officers
At Luncheon on June 17
NEW YORK—Ampa will hold its 32nd annual
installation luncheon for 1948-49 officers,
headed by Max E. Yoiuigstein, president,
at the Hotel Astor June 17.. Phil Williams,
outgoing acting president, will introduce
Youngstein who will outline Ampa's
public relations program. Other officers are
David Blum, vice-president: Harry Mc Williams,
treasurer, and Evelyn Koleman, secretary.
Sells Rensselaer Interest
RENSSELAER. N. Y—Tom Heritage has
sold his interest in the Uptown here to Bob
Shattuck. They had been operating the city's
only theatre as partners for more than a year.
They had worked in the booth for Bill
Peatherly before the war. Heritage is a
printer by trade, while Shattuck is employed
by a chemical company. The Uptown operates
nights only, except Saturdays and is closed
Thursdays.
SHOW BUSINESS AID PROMISED—At a meeting with Mayor William ODwyer
at Gracie Mansion both the motion picture and legitimate producers and operators
promised full cooperation with the Mayor's Committee for the Commemoration of
the Golden Anniversary of the City of New York. Shown, left to right: Grover A.
Whalen. chairman of the mayor's committee; J. Robert Rubin, chairman of the
motion picture committee; Mayor O'Dwyer, and Lee Shubert, chairman of the legitimate
tiieatres committee.
WASHINGTON
XTariety Club notes: Newest applicants approved
by the membership committee are
Arthur Shaftel. assistant contact manager at
Warner Bros., and F. Earl Taylor, booker at
Columbia . Pruett, clubroom steward
many years, is now a great grandfather! His
oldest grandchild, George Talburt, recently
announced the birth of a daughter. Bob didn't
let the news upset his daily routine at the
club. It's all in a day's work.
June birthdays coining up include the following
Variety barkers: L. E. Harris, 7: Paul
Heller, Charles Stofberg, 9: Ben Strouse, Ray
Henle, 10: Lou Ramm, 11: Elvan Collamer.
Phil Hayden. 14; George Creamer, Ned Bord,
15: Ed Mclntyre, George Dorsey, Roger
Squitero, 18: Rudolph Berger, 19; Fred Hessick,
20: Oscar Neu, Fred DeJager, Fred
Kogod, Leo Fields, 22; Herman Spitzel. 23:
Henry Rodier. 24; Bill Ross. 25; Carlton
Duff us, Arthur Shaftel, 26; Morton Gerber.
Sam Shapiro, Gerald Sarchet, Frank Scully,
27: Morton Bramson, Denman Thompson, 29;
Richard McCann, Geoi-ge Flax, I. T. Cohen. 30.
Thornton Sargent, coordinator of the motion
picture industry part in the program for
the prevention of juvenile delinquency sponsored
by the Department of Justice and Att'y
Gen. Tom Clark, was here, accompanied by
Sam Shain, 20th Century-Fox, to attend a
press luncheon at the Mayflower hotel addressed
by Clark. The luncheon was held to
present the purposes of the campaign and to
show "Report for Action" to newspaper representatives.
This short has just been completed
for the Theatre Owners of America by
RKO Pathe.
The opening of "The Fighting 69th" at the
Metropolitan Thursday night (27) was attended
by members of the local Rainbow
Legion post. John Marcon, manager, greeted
the veterans at 7:30 p. m. The film traces the
old Irish brigade, the 69th regiment of New
York volunteers, through its development as
the 165th infantry of the Rainbow division.
.Alma Rosenbaum, daughter of Mr. and Mi-s.
Ivan Rosenbaum. Thalhimer Theatres, received
an MA degree from Mount Holyoke
college. South Hadley, Mass. A graduate of
Westhampton college at the University of
Richmond, Miss Rosenbaum received a Skinner
fellowship for graduate study in the
physics department. She wrote her master's
thesis on the study of penetrating components
of cosmic radiation.
Saturday was a merry one for the patrons
of the K-B Amusement Co.'s Atlas Theatre
when the management put on a "big tripleaction
laugh program" topped off with a pieeating
contest on the stage with prizes for
the boys and girls . . . Lillian Gish was guest
Thursday i27i at a Women's National Press
club luncheon at the Statler hotel.
Gulistan Wilton Theatre Carpet
JOE HORNSTEIN has it!
MM
BOXOFFICE :
: June 5, 1948
11

^m
—
. . Louis
ALBANY
. . . Mrs.
/^eorge Lourinia, an assistant to Neil Hellman
and manager of the Palace Theatre,
Troy, and his wife Mary, candy stand attendant
at the Strand, will celebrate their 14th
Ben Smith,
wedding anniversary June 10 . . .
Pam-o-Screen Guild representative, took a
swing through the north country
Idester Miller of the Warner staff, returned
from a vacation . . . Marie Hartley, veteran
Strand cashier, was scheduled to report for
duty Friday after a two-month absence due
to illness . . . Johnny Gotuso, assistant at
the Palace, who underwent a delicate operation
last summer, checks in at the theatre
every day. He is making steady progress
toward recovery.
John Free was scheduled to open the new
. .
Riverside Drive-In at Ogdensburg on Tuesday
night Weekend business was reported
good in .
a number of city spots. The
weather, while favorable for outdoor attractions,
had a threatening element that worked
in favor of the theatres ... On Filmrow:
Clarence Dopp, operating theatres in Johnstown,
Frankfort, Poland and Northville:
Morris Slotnick of Utica, Oriskany Falls and
Waterville: Frank Wieting of the Park,
Cobleskill; John Rossi, Strand. Schroon Lake.
Ted Rosen, 24-year-old son of Leo Rosen,
assistant general manager of Fabian-Hellman
drive-ins, is manager of the new ozoner
which Harry Lament opened at Vails Mills.
Young Rosen, whom Robert Ripley called
"the indestructible man" because he miracu-
lously survived shrapnel fire during service
with the Tenth mountain troops group in
Italy, was recently graduated from St. Lawrence
university. He expects to enter Albany
Law school in the fall.
Charles A. Smakwitz, assistant zone manager
for Warner Theatres, has offered to
turn over the proceeds of a Saturday Cartoon
funfest at the Strand to the committee
on the Albany Crusade for Children.
Mrs. Haskel Ferber is chairman of the films
George O. Williams,
division of the drive . . .
managing editor of the Times-Union and an
active member of the Variety Club, was honor
guest at a surprise party in the Ten Eyck
hotel Sunday night in observance of his 58th
birthday and his 20th anniversary with the
paper.
Two well-dressed women complimented
Manager Oscar Perrin on "Jassy" and "Casbah"
at the Ritz. Said one: "That J. Arthur-
Rank makes good pictures. I think I
shall write him a letter about 'Jassy' and
other Rank films I have seen" . W.
Schine, vice-president and general manager
of the Schine circuit, was in from Gloversville
with his wife and another couple for
dinner at the Ten Eyck hotel Memorial
night.
Indoors or out DeVrys the buy/
For 250-seat to 6,000 seat theatres
and outstandingly for drive-ins with
up to 1,000 car capacity—the trend is
definitely to DeVry "12000" Series
projectors, amplifiers and in-car
speakers.
Typical of DEVRY-equipped outdoor
theatres now being readied for
spring opening is the model Drive-In
at Muncie, Indiana, shown in the airview
shot above. Other DeVry installations
being made for the coming
season are:
CALIFORNIA: Drive-In near San
Diego. GEORGIA: Drive-In Theatres
at Thomasville & Moultrie. INDI-
ANA: Terre Haute
Drive-In. IOWA:
Drive-In at Sioux
City. OHIO: "Sciota"
at Portsmouth,
"Triangle" mington.
Also Drive-ins at Springfield and St.
Marys. MICHIGAN: Drive-In at
Grand Rapids. NORTH CAROLINA:
Drive-Ins at Asheville, Stateville &
Charlotte. PENNSYLVANIA: "Family"
Drive-In at New Kensington.
TEXAS: Drive-In at Midland. WEST
VIRGINIA: Drive-In at Elkins and
Meadowbrook. CANADA: Peter
Drive-In, Lansing, Ontario.
// you contemplate modernizing present equipment or building anew, he
sure and see DeVry before you buy.
For more of what
you want — greater
audience satisfaction,
increased
box office take,
closer approach to
the perfect show
indoors or out —
buy
DeVry
" 12000 Series"
theatre projectors
and amplifiers.
See them at the
DeVry dealer
nearest you.
FOR THE PERFECT SHOW
Indoors or Out
^-^5^* DeVry
NEW YORK
NEW JERSEY
E. J. Barnes Associates
10 Rockefeller Plaza
New York 20, New York
Telephone: Cir. 5-4881
or Cir. 6-1487
WESTERN
VIRGINIA
Perdue Cinema Service
406 First Street, S. W.
Roanoke 11, Virginia
Telephone: 2-8817
INCORPORATIONS
ALBANY
Blasdell Star Drive-In Theatre: To operate
in Buffalo; 200 shares, no par; incorporators,
Joseph H. Chirlin, 566 East Amherst Ave.;
MoUie J. Buscaglia. 831 Seventh Ave.
Pioneer Telefilms: To manufacture and
deal in motion picture films; 200 shares, no
par.
Television Agency: To produce programs
for broadcasters and televisors; Robert Edge,
Lilian Edge, 235 East 22nd St.; John Matthews.
Stockton, N. J.
Forum Pictures Corp.: To produce and deal
in motion pictures.
'Emperor Waltz' Is Chosen
Subways Film of Month
NEW YORK—Paramount's "The Emperor
'
Waltz, starring Bing Crosby and Joan Fontaine,
has been chosen as the picture of the
month for June by the New York Subways.
The picture opened to record crowds at the
Hollywood and Paramount theatres in Hollywood.
Percy Heliger, 66, Dies
NEW YORK—Percy Heliger, 66. attorney
in the legal department of 20th-Pox, died
at his home in Ridgewood, N. J., May 30
after a long illness. Heiliger, who was born
here and became associated with the legal
department of the Fox Film Corp. in 1920.
In his early years with the company he specialized
in copyright law and later handled
distribution problems.
Kent Scripts 'Hypnotist'
"Robert E. Kent has been ticketed for the
scripting stint on Eagle Lion's "The Hypnotist."
"Voice of Theatre Speakers"
JOE HORNSTEIN has them!
if
54 BOXOFFICE
:
: June 5. 1948

. . Elmer
. . Harry
. .
. . Bob
. . Lou
. . Edward
HARRISBURG
"That some Harrisburg theatregoers take their
motion picture plots and heroes seriously
was indicated in the protest against the
demise of Tony Martin in "Casbah," booked
for the Senate, When the initial ad appeared
announcing "Cahbah," Senate Manager Robert
Sidman was amazed to receive a letter
of protest from the local Tony Martin Pan
club. Written by Dolores Minskey. president,
the letter stated: "It breaks our hearts that
the only time our idol comes to Harrisburg
it has to be in a picture in which he dies.
For this reason it is our earnest hope that
you will not run this picture at your theatre."
Incidentally Dick McCrone. Evening News
film columnist, picked up the item and editorialized
on it. boosting the value of fan
clubs as recreation for young people.
Local e.xhibitors bucked considerable competition
last week, with the well-attended
Hamid-Morton circus playing a week for the
Zembo temple of the Shrine, and the "Aqua-
Parade" drawing well for a week at the
Hershey arena.
Threat of both a borough tax and a school
tax of 10 per cent each is hanging over the
head of the Williamstown Theatre, owner
Mark Rubinsky reports. The price now is 33
cents in the nearby small corrununity, and if
the two 10 per cent amusement levies are
added Rubinsky sees a dim outlook. He said
he is consulting a lawyer to determine if both
taxes are legal.
.
.
. . . Jack
At a number of Rubinsky theatres Rodeo
night is a Tuesday feature, when two westerns
are shown, to good houses . Tyson.
Eagle Lion, was in town, as was Milt Young,
Columbia Yost replaced the late
operator, Clarence Carr, at the Colonial
First to sign for a vacation this year was John
Owens, veteran Colonial doorman
Trumbo, Colonial assistant manager, was in
Mr. and
Atlantic City for a short visit . . .
Mrs. Jack O'Rear. Colonial, opened their
summer home along the Susquehanna.
The 8 per cent amusement tax levied by the
city council in March has brought in revenue
of $16,043.92 in the seven weeks it has been
in force. A. A. Poist, city finance director, reported.
This is considerably less than the
'•
city fathers hoped.
Film Designers Create
Fashion Fair Costumes
NEW YORK—Three motion picture designers
will exhibit gowns inspired by current
filrn^ at the second edition of the Fashion
fair at Madison Square Garden June 7 to 13
Edith Head of Paramount designed a gown
in Stoffel fabrics inspired by "The Emperor
Waltz," and one made of Tuller brocades
inspired by "So Evil My Love." Miles Anderson
of Warner Bros, created a dress made
in Fisba fabrics modeled on one worn in
"Romance on the High Seas." Yvonne Wood
of Universal-International designed two cocktail
suits inspired by costumes worn by Ann
Blyth in "Another Part of the Forest." The
fabrics manufactured by these Fashion fair
exhibitors were flown to Hollywood where
the gowns were designed.
THE IDEAL THEATRE CHAIRS
JOE HORNSTEIN has them
TO NEW U-I POST—Charles
Simonelli
(above) has been named to the new
post of eastern exploitation manager of
Universal-International. Only 25, he is
said to be the youngest exploitation executive
of a major film company. He
started with Universal in 1942 as an office
boy, six months later he was handling
cooperative ads; by the end of 1943
he was head of commercial tieups. Later
he was made a field exploiteer, and in
1945 took over radio promotion.
Infant Resuscitators
Are Gifts of Variety
WASHINGTON—Two Kreiselman infant
resuscitators were presented to Garfield
Memorial hospital here Monday (28i by the
Washington Variety Club. Fred S. Kogod,
chairman of the welfare committee: Prank
M. Boucher, chief barker, and committee
members made the presentation to William
R. Castle, hospital president, and A. B. Cook,
administrator.
Each delivery room and nursery now is
equipped with an infant resuscitator, which
is used in clearing an infant throat of foreign
matter immediately following birth. The
device has saved the lives of many babies
since its introduction 15 years ago by Dr.
Joseph Kreiselman of Washington.
RICHMOND
Patricia Culley, daughter of the Bellevue
manager, is getting along nicely after a
recent tonsillectomy at Johnson Willis hospital
. Overcash and Stewart Tucker
were busy last Saturday afternoon snapping
pictures of the float which Neighborhood
publicity chief Dave Kamsky created as advance
for "Tarzan and the Mermaid" set in
the Capitol and State. The main feature of
the float was a live monkey. Also in connection
with the picture heralds were distributed
at a motorboat exhibition at Byrd park.
Funeral services were held for Claude N.
Wilson, maintenance man at the Byrd. Claude
had been at the Byrd for many years . . .
Bertram Yarbrough plans to operate a summer
stock company at McVey Hall for eight
. . . Sympathy
weeks starting June 28. This will be his
second season at that auditorium
to J. R. Taylor, projectionist at the
Grand, whose sister died in Roanoke May 30.
Allen Brown, Brookland manager, was off
with a sinus infection . . Mary Burch and
.
Margaret Terrell of the Brookland staff went
to Ocean View for a Sunday outing . . .
Teddy Pietig. usher there, resigned to go to
work in the Richmond garage
Vaughan of the Bellevue staff has added golf
.
to his athletic prowess. He has just finished
spring football training with the Glen Allen
High school team Beattie has
been added to the Bellevue staff . . . Edith
Cosby at the Bellevue will be a June bride.
Gilbert Harless is the replacement for Albert
Huddlemeyer in the Bellevue booth.
Huddlemeyer moved to the new Bellwood
Drive-In . Golding and Joe Eagen
of the Fabian home office and Ward Kreg,
Pabian city manager in Altoona, Pa., Mr.
and Mrs. Earl Westbrook of Norfolk, Jerry
Becker of the New York office and Edgar
Goth of Harrisburg were here for the opening
of the Bellwood.
Jack Alexander, Berlo representative, was
town for the Bellwood opening . . . The
in
inclement weather over Memorial day weekend
put smiles back on theatre managers'
faces. Yes, business was really that good . . .
Dan Wilkinson, assistant to Dave Kamsky
in the Neighborhood home office, spent a
few days in the hills of West Virginia vacationing.
THE CAGNEYS MEET AGAIN—The three Cagneys are seen here with WiUiam
Bendix, film star, at the gala world premiere of "The Time of Your Life" at the
Mayfair Theatre in New York May 26. Left to right are: Producer William Cagney,
stars Jeanne Cagney, Bendix and James Cagney. Based on the multiple prizewinning
play by William Saroyan, the film is being released by United Artists.
BOXOFFICE :
: June 5, 1948 55

—
Columbia Is Victor
In $500,000 Suit
NEW YORK—The appellate division of the
New York supreme court has unanimously
affirmed a lower court decision dismissing the
$500,000 damage suit filed by Lee and Jake
Shubert against Columbia over "The Jolson
Story."
Justice James B. M. McNally of the supreme
court had dismissed the case in May 1947.
after a five-day trial. The plaintiffs then
filed an appeal.
The Shuberts had claimed damages on the
ground that the name of their Winter Garden
Theatre had been used in the picture without
permission. The action was filed Oct. 11,
1946, in the name of the Trebuhs Realty Co.,
owTier of the theatre, and both Shubert
brothers.
Justice McNally. in dismissing the case,
had stated that the picture was a biography
of AI Jolson and not of the Winter Garden
of 20-odd years ago. The public was not deceived
by the use of the Winter Garden name
in several scenes, said McNally.
He also pointed out that at the time of
the suit, the Shuberts had leased the theatre
to Universal and did not have any right
to the use of its name.
Louis D. Frohlich was attorney for Columbia
and Charles Tuttle represented the Shuberts.
'Silver River/ 15 Shorts
Listed by Review Board
NEW YORK—"Silver River" (WBi, starring
Errol Flynn and Ann Sheridan, and 15
short subjects have been recommended by
the National Board of Review in its weekly
guide to selected pictui'es.
Two shorts, "Give Us the Earth," Theatre
of Life, and "Miracle in a Cornfield," Passing
Parade, MGM releases, were given starred
selected ratings as pictures especially worth
seeing. "Silver River" was recommended for
family audiences.
Other shorts selections were: MGM—
"Amazing Mr. Nordill," Passing Parade;
"Bear and the Bean." Technicolor Cartoon:
"Cradle of a Nation," FitzPatrick Traveltalk;
"Goodbye Miss Tin-lock," Passing Parade:
"Have You Ever Wondered?", Pete
Smith Specialty; "My Old Town," Passing
Parade; Columbia — "Champions in the Making,"
one-reeler; Paramount— "Footlight
Rhythm," Technicolor two-reeler; "Land of
the Lost," Noveltoon; Warners— "Back Alley
Uproar," Merrie Melodies; "Hop, Look and
Listen," Looney Tunes; "King of the Carnival,"
Technicolor Special: "Let's Sing Grandfather's
Favorites." Memories from Melody
Lane.
June Allotment Checks Due
For Arbitration System
NEW YORK — Monthly allotment checks
from the Big Five were due at the motion
picture arbitration system this week. The
20th-Fox check was received Tuesday. June 1.
The present film arbitration system will
continue to operate on a month-to-month
basis until the New York statutory court decides
what kind of an arbitration sy.stem it
prefers. The supreme court said the lower
court has the power to authorize a voluntary
arbitration system and lay down the rules
for its operation.
Bergman, Colman 'Harvest'
Awarded Japanese Oscars
NEW YORK—The Japanese versions of the
Academy awards have gone to Ronald Colman,
Ingrid Bergman and "Random Harvest,"
according to MPEA. The selections
were based on 6,000 votes sent into the Kanagawa
Press, the largest newspaper in Yokohama.
Charles Mayer, managing director of
MPEA in Japan, accepted the awards on behalf
of the winners.
Miss Bergman's prize was a Hakata doll.
MGM, distributor of "Random Harvest," and
Colman were awarded two pairs of Kutani
vases.
Hollywood films released in Japan only
during 1947 were eligible for the awards. The
winning film was released in the U.S. in 1942.
Miss Bergman and Colman were selected on
the basis of cumulative performances in all
of their films shown in Japan during 1947.
Colman's films included "Random Harvest"
and "Lucky Partners" (RKOi. Miss Bergman
was seen in "Casablanca" iWBi, "Adam Had
Four Sons" iCol) and "Gaslight" (MGMi.
U.S.-Owned British Film
Revenue Won't Be Pooled
NEW YORK—U.S. earnings of British pictures
bought outright by American distributors
will not be tossed into the American
pool of British film earnings here. Under
the British tax settlement agreement American
companies will split the U.S. earnings
of all British-owned films in addition to the
$17,000,000 they may remit from American
film earnings in Britain.
There has been some disagreement among
American companies as to whether it would
be fair for American distributors to buy
British pictuies and retain all the U.S. earnings.
Some executives have said this might
lead to indiscriminate purchase of British
films, thereby flooding the market here.
Charles Durban Is Elected
Television Society Head
NEW YORK—Charles J. Durban, assistant
advertising director of U.S. Rubber Co., and
Halsey Barrett, station relations director for
Du Mont, have been elected president and
vice-president of the American Television
Society, Other officers are: Emerson Yorke
of Emerson Yorke Studios, secretary, and
Archibald U. Braunfeld, Braunfeld and
Simons, treasurer.
Seven directors also have been elected
Don McClure, N. W. Ayer & Son; Edward
Sobol, NBC: Paul Mowery, ABC: George
Moskovics, CBS; George Shupert, Paramount;
Warren Caro, Theatre Guild, and
Charles Alicoate, Advance Television Picture
Toint Theatre Operation
For Rank Put Up to KRS
LONDON—Details of J. Arthur Rank's
proposal for joint operation of the Odeon and
Gaumont British circuits have been sent to
the Kinematograph Renters Society for approval.
Harold Wilson, board of trade president,
also must approve.
Rank says the joint operation plan is an
economy move and is not intended as a merger.
Income would be split on the basis of the
profits of each for the past three years.
United Artists holds an important .share of
the Odeon stock and 20th-Fox has about 49
per cent of Gaumont British.
Commons Gets Details
On Film Tax Pact
LONDON—The house of
commons has received
the text of the 75 per cent film tax
settlement with the United States industry,
but this seems to be just one more step in
the long process of negotiating interpretations
of its details.
Principal features of the pact as finally
disclosed to the British public were much the
same as those printed both in the British and
American trade press at the time it was
negotiated.
Agreements on how Americans will invest
their unremitted balances in Great Britain
will be reached step by step through the control
commission. The government will be
represented through the board of trade on
this commission, but its membership has not
been made known yet.
Francis W. AUport. MPAA representative
here, has been discussing details with British
officials for weeks. It is assumed that he
will become an American member of the
control commission.
James L. Murphy, who has been named a
special assistant to Gerald L. Mayer, foreign
head for MPAA. is expected over here after
he has had a two-month training course in
the New York office. Murphy has been an
assistant to the president of United Airlines.
Both Allport and government representatives
hope to have the pact functioning by
June 14.
The tax agreement is not the only film
problem requiring constant contact with the
government. A new Cinematograph Films
Council has been named without the usual
lepresentation of American distributors. It
will meet June 10.
The council is composed of the following:
Earl of Drogheda. chairman: Mrs. Irene
White. F. J. L. Hardie. Albert Palache. Sir
Arnold Plant, H. Anstey, A. Havelock Allan,
Sir Alexander Korda. J. Arthur Rank. Maj.
R. P. Baker, Sir Arthur W. Jarratt, Cecil
Bernstein. E. J. Hinge. Sir Alexander B. King,
C. P. Metcalfe. Sir Philip Warter. G. H. Elvin,
Percy Pilgrim, W. G. Stevens and Tom
O'Brien. This includes representation of independent
and major company distributors
and trade unions.
Quota problems under the new law will
come up for discussion shortly.
French Mayor Is Honored
By U.S. Orleans Heads
NEW YORK—Officials of 13 towns and
communities named Orleans in the U.S. have
sent a joint cable pledging American friendship
to Pierre Chevallier, mayor of the City of
Orleans, France. The cable commemorated
the 517th anniversary of the death of Joan
or Arc. RKO will release "Joan of Lorraine"
next fall. It stars Ingrid Bergman.
William Jaf fe Is Partner
NEW YORK—William B. Jaffee, attorney
who represents Monogram in the east, has
become a partner in the law firm of Weisman.
Grant & Jaffe. He will devote his
activities to financing, tax and corporate
work. Jaffe formerly was general counsel for
Columbia. During the war he was legal adviser
to the War Manpower commission of
New York state.
i
56 BOXOFFICE :
: June 5, 1948 Ij

VIEWS OF THE
(Hollywood Office— Suite 219 at 6404 Hollywood Blvd.: Ivan Spear, Western Manager)
Scenes at Red-Carpet Debut of 'Waltz' in hioilywood
Paramount supplied all the de luxe trimmings when "The
Emperor Waltz" was given its world premiere at the Hollywood
Paramount.
Shown at the premiere are, top panel, left to right, Producer
Harry Sherman and his daughter Teddi; Joan Fontaine, star of
the film. Producer Charles Braekett and William Dozier, her husband;
Mr. and Mrs. Sam J. Briskin, Edwin L. Weise, Paramount
board member, and his wife.
Below are Grover Magnin and Mrs. Magnin; Joseph Fields,
Mrs. Henry Ginsberg; Ginsberg, Paramount production chief;
Barney Balaban, president of Paramount; Mrs. Fields; Robert
Cummings; Marco Wolf of Fanchon & Marco, and Mr. and Mrs.
William Thomas.
First Tele Serial Chapter
Is Finished by O'Shea
HOLLYWOOD—The first chapter in a projected
new series of films for television,
"Keith Hunter, Private Eye," has been completed
by a new firm headed by Daniel T.
O'Shea, executive of David O. Selznick's Vanguard
Films, actor Joseph Gotten (a Selznick
contractee) and Stuart Ludlum, formerly with
a Chicago advertising agency. The Initialer,
running 12 minutes, stars Frank Albertson
and Virginia Hunter, and was directed by
Ludlum and Gotten. It is being offered for
telecasting by video outlets throughout the
country.
* * »
Having completed his first video film series
for NBG, "The Public Prosecutor." Producer
Jerry Fairbanks is now embarking on his second,
titled "Snapshots." Schedule calls for
26 programs of the "open-end" variety, each
chapter running five minutes and allowing
one minute for the sponsor's message.
Para Plaque for War Dead
HOLLYWOOD—A bronze plaque commemorating
11 Paramount employes who died or
were killed in action during World War II
was dedicated at the studio. The memorial
was designed and erected at the suggestion
of Paramount Post 557, American Legion.
Names engraved thereon are John T. Armitage,
Norbert G. Girard, Jolin R. Hargis,
William V. Hogan, Gharles W. Hogue, William
E. Jenney, Sergei A. Milhailoff, Gharles
A. Moore, Marshel E. Patterson, Owen D.
Shumard and Leonard Wood.
Renew Mayer Contract
HOLLYWOOD—Contract of Howard G.
Mayer & Associates to serve as public relations
counsel for the Academy of Motion
Picture Arts and Sciences was renewed for
another year by unanimous approval of the
Academy's board of governors.
'Blandings House' Opened
In Los Angeles Bel-Air
HOLLYWOOD—With proceeds going into
the building fund of the Memorial medical
center, the Los Angeles version of the
"Blandings dream house," constructed in
Bel-Air under sponsorship of RKO and the
Selznick Releasing Organization, was slated
to go on public display June 5. Formal opening
was preceded by a press "preview" party
June 3, with Gary Grant and Myma Loy.
stars of "Ml-. Blandings Builds His Dream
House," and Mayor Fletcher BowTon of Los
Angeles on hand. The $60,000 model home
is one 72 in key cities to exploit the film.
Signs 20th-Fox Pact
HOLLYWOOD—A thiee-way ticket as producer,
director and writer was signed with
20th-Fox by Gharles David, former associate
of Sir Alexander Korda in England and more
recently a director at Universal-International.
BOXOFFICE :: June 5, 1948 57

WilliaTn
Blurbers
STUDIO PERSONNELITIES
Universal-International
BILL PEIRCE checked in to assume the pubhcity
and advertising directorship of Norma Productions,
headed by Hotold Hecht and actor Burt Lancaster.
Briefies
Metro
Displaying the talents of three national billiard
experts. Producer Pete Smith's upcoming ieaturette
will be titled "Billiard Tricks." David Barclay is
slated to direct.
Warner
Simultaneous production wds launched on "So
You Want to Be in Politics" and "So You Want to
Go on the Radio," new entries in the two-reel comedy
series starring George O'Hanlon. Richard Bare
directs for Producer Gordon Hollingshead.
Clefiers
Paramount
Ticketed for a spot in "Catalina Interlude," Technicolor
Musical Parade featurette, was the singing
combo, Four Hits cfnd a Miss, Alvin Ganzer is
directing.
RKO
Musical director for "The Long Denial" will be
FREDERICK HOLLANDER.
Screen Guild
ALBERT GLASSER will compose, orchestrate and
conduct a special musical score for "The Return
of Wildfire," Robert L. Lippert's production.
Universal-International
WALTER SCHARF, currently at work on the score
for "The Saxon Charm," was signed to a term
contract.
Loanouts
Warners
Writer MARTIN RACKIN was borrowed irom RKO
to work on the screenplay of "Fighter Squadron,"
sagd of the army air force which Raoul Walsh
will direct for Producer Seton I. Miller.
Borrowed from Metro for an important role opposite
June Haver in "Silver Lining" was RICHARD
SIMMONS.
Meggers
Columbia
DOUGLAS SIRK will direct "The Lovers," which
teams Cornel Wilde and Patricia Knight on the
screen for the first time. S. Sylvan Simon is the
producer.
The directorial post on Sam Katzman's "Photo
Finish" goes to WILLIAM BERKE. Gloria Henry
and Stanley Clements share top billing.
Film Classics
Signed to direct "Daughter of Ramona," Martin
Mooney's upcoming production, was HAROLD
DANIELS.
Options
Columbia
GEORGE MACREADY, who customarily
appears in
heavy roles, goes over to the side of law and order
in "Knock on Any Door," in which Humphrey
Bogart is toplined. Robert Lord is producing for
Sanfana Productions.
The femme lecid in Sam Katzman's upcoming production,
"Photo Finish," has been slated for GLORIA
HENRY. STANLEY CLEMENTS will play a jockey
role i^ the racetrack story.
Enterprise
Added to the "Tucker's People" roster in support
of John Garfield were DOROTHY COMINGORE.
HOWLAND CHAMBERLIN and PAUL McVEY. Abraham
Polonsky directs the R. B. Roberts production.
Film Classics
KIPPIE VALEZ and PHIROZE NAZIR drew important
roles in "The Unbelievable." Albert J. Cohen's
production.
Metro
MORONI OLSEN was selected for a character
role in "Command Decision," which Sam Wood is
directing.
Additional castings for the John Ford-Merican C.
Cooper film, "The Three Godfathers." Include MIL-
DRED NATWICK, FRANCIS FORD and DOROTHY
FORD.
Named for top role in "The Bribe" was JOHN
HODIAK. He joins Robert Taylor, Ava Gardner,
Charles Laugh ton and Vincent Price m Pandro
S. Bermon's production.
Monogram
MARJORIE REYNOLDS was ticketed tor the lop
femme role in "Lost of the Bcrdmen," a King Bros,
produclion for Allied Artists. A featured role in the
same film was set for FORTUNIO BONANOVA.
A lead in Jack Wrather's "Strike It Rich" was
handed to STUART ERWIN- Bonita Granville, Rod
Cameron and Don Castle have already been signed
for the production,
A spot in "Kidnapped." Lindsley Parsons' current
film, goes to DOTTYE BROWN- Roddy McDowall
is starred and William Beaudine directs-
Paramount
BETTY LINLEY will portray her stage role in the
filmizotion of "The Heiress," which William Wyler
will produce and direct Olivia de Havilland, Sir
Ralph Richardson and Miriam Hopkins have the
leads. Completing the cast, the producer signed
Montgomery Clift for an important role.
Added to the "Sorrowful Jones" cast were SALLY
RAWLINSON and MAURICE CASS, Bob Hope and
Lucille Ball are starred in Robert Welch's produce
tion.
RKO
ROBERT MITCHUM gets the top role in Robert
Spark's production, "Interference." An original by
Irwin Shaw, the romatitic drama has a professional
football background.
CHARMIENNE HARKER, HELEN PERISSI, MAR-
JORIE WALKER, ALVINA TOMIN, ROSALIE CAUG-
HENAUR and JEAN LYBROOK—all cover girls—were
signed for a fashion show sequence in "Every Girl
Should Be Married."
The principal heavy in "Outlaw Valley," the Tim
Holt starrer, will be HARRY SHANNON. Lesley
Selander directs for Producer Herman Schlom.
Republic
A top comedy role m "Desperadoes of Dodga
City" goes to EDDY WALLER, while MILDRLU
COLES was secured for the sole femme spot in the
satne picture.
Character actor FRANCIS FORD joined the cast
of "The Plunderers." Rod Cameron, Ilona Massey
and Adrian Booth have the toplines.
Screen Guild
Heading the cast for "Jungle Goddess" will be
GEORGE REEVES, LILA LEEDS. ARMIDA and
RALPH BYRD. Robert L, Lippert and William Stephens
are producing and Lew Collins will direct-
20th-Fox
ANNE BAXTER vrill replctce Pouletle Goddard,
originally announced for the role, as Gregory Peck's
leading lady in "Yellow Sky." Lamar Trotti is the
producer and WilUam Wellman directs.
LEGION HOSTS FILMITES—Charles
P. Skouras (seated, left) ,
president of
Fox West Coast and honorary colonel
Allied Post 302, American Leg^ion, talks
over the program with Comdr. O. D. Leas
and ex-service men Cesar Romero, Douglas
Fairbanks jr. and Dan Dailey at the
post's annual Americanism meeting in
Los Angeles. Skouras. one of the sponsors
of the yearly event, awarded medals
and citations to ROTC cadets who staged
a special drill.
in
A cast addition to "The Fan" was JOHN SUTTON.
Otto Preminger doubles as producer-director ior the
picturization of Oscar Wilde's play.
United Artists
ELLEN DREW was inked for Edward Small's "Indian
Scout," joining George Montgomery, previously
set for the male lead.
Producer Phil Krasne has drafted his own associale
producer, DUNCAN RENALDO, to portray the
new "Cisco Kid" in his upcoming series. Initial production
is titled "An Adventure of the Cisco Kid,'
to be followed by "Robm Hood of Sin City."
Universal-International
PERCY KILBRIDE goes into a top featured part in
the Joan Fontaine-Jimmy Stewart comedy, "You
"
Gotta Stay Happy Dozier is producing
for Rampart Productions. MARCY McGUIRE and
ARTHUR WALSH will play featured roles as a honeymoon
couple.
Stage comedienne LUBA MALINA joins Abbott and
Costello in "Mexican Hay ride."
HATTIE McDANIEL checked in for an important
supporting role in "Family Honeymoon," the John
Eeck-Z. Wcfyne Griffin production starring Claudette
Colbert and Fred MacMurray.
Warners
TOM D'ANDREA goes into a leading role in
"Fighter Squadron," which stars Edmond O'Brien
and Robert Slack. Also set lor parts in Seton 1.
Miller's production are JOHN RODNEY and HENRY
HULL. JACK LARSEN was ticketed for a spot in the
Technicolor sago of the army air force.
The principal heavy role in "The Younger Brothers"
will be portrayed by TOM TYLER.
The role of a precocious juvenile in "The Girl
From Jones Beach" is slated for GARY GRAY,
11 -year-old actor. Important character' roles were
handed to HENRY TRAVERS and FLORENCE BATES.
Alex Gottlieb is the producer and Peter Godfrey
IS directing.
Into roles in "Silver Lining" go ESTHER HOW-
ARD, PAUL STANTON gnd FRED KELSEY. David
Butler is directing for Producer William Jacobs.
ALEXIS SMITH joins Joel McCrea, Zachary Scotl
and Dorothy Malone in the toplines of Producer
Milton Sperling's "South of St. Louis." FORREtJi
TAYLOR was added to the cast. DOUGLAS KEN-
NEDY was handed a romantic lead in the United
States Pictures' film. Ray Enright is director.
Scripters
Eagle Lion
ROBERT E. KENT drew the scripting stint on "The
Hypnotist," which Ben Stoloff will produce.
Enterprise
ARTHUR LAURENTS will screenplay Libbie Block's
novel, "Wild Calendar," tor Producer Wolfgang
Reinhardt.
RKO
ALLEN RIVKIN began work on the screenplay ol
"The Power oi Darkness." Marion Patsonnet wrote
the original.
Warners
Author MARION HARGROVE checked in to prepare
the screenplay for the picturization oi his
novel, "Something's Got to Give." Jerry Wald will
produce the modern comedy with Ronald Reagan,
Jack Carson, Patricia Neal and Virginia Mayo
slated for the starring spots.
Story Buys
Independent
Producers Sam Coslow and Noel Clarke acquired
"The Publican," a Saturday Evening Post sericfl by
Eric Hatch, and Matt Taylor's "In Memory of Eddie."
Coslow and Clarke will schedule the subjects after
"Music City," soon to go before the cameras for
United Artists release.
United Artists
Irving Allen and James Nasser cmnounced the
purchase of "The Man on the Eiffel Tower." a mystery
by French detective writer Georges Simenon.
They plan to shoot the picture partially in Paris
with the cooperation of the Fronch secret police.
Technically
Monogram
ARTHUR SITEMAN was signed as production manager
on "Last of the Bcfdmen," a King Bros, production.
The crew includes FRANK HEATH, assistant;
RUSSELL HARLAN, camera, and RICHARD
HEERMANCE, cutter.
Fashion Designer JACK PERKINS was pacted by .1
Producer Jack Wrather for '"Strike It Rich."
Paramount
Producer Jerry Fairbanks signed VICTOR LEWIS
to head his film editing department.
RKO
BILLY DANIELS was signed to direct the dcmce
(Continued on next
news pagei
58
BOXOFFICE :
: June 5, 1948

—
She remembers Mama...
_
NOTHING here betrays the days that
passed between the camera's visits to
this room. To movie-goers, all seems the
same as when they looked in "only a
moment ago."
Because—before the camera rolled
the script girl had every single detail in
mind—from the actors' make-up, costumes,
action, down to the smallest
prop. And thus the director's "second
memory" made sure that
smooth continuity
would be faithfully preserved.
Through such unflagging watchfulness,
the script girl adds much to every
picture's perfection . . . saves many a
costly retake, too. In this, of course,
she's not alone—her "silent partners"
are films of great dependability and uniformly
high quality—members of the
famous Eastman family.
EASTMAN KODAK COMPANY
ROCHESTER 4, N. Y.
J. E. BRULATOUR, INC., DISTRIBUTORS
FORT LEE . CHICAGO • HOLLYWOOD
BOXOFFICE :: June 5, 1948
59

C^cjecMiU/e
West: David O. Selznick, accompanied by
E. L. Scanlon and Daniel T. O'Shea, Vanguard
executives, returned from an extended
New York stay where, among other matters.
Selznick signed a contract to collaborate with
Sir Alexander Korda on the production of
a series of films to be made in England
with British and American talent. Pictures
will be distributed in North and South
America by the Selznick Releasing Organization.
^: * *
East: J. J. Unger. United Artists sales manager,
checked out for Gotham after huddles
here on new UA product with Gradwell
Sears, company president. Unger was accompanied
by Maury Orr, western division
chief, bound for Chicago.
* * *
East: Frederick Brisson, executive producer
for Independent Artists (releasing
through RKOi heads for England June 8
and will spend more than a month there as
well as in Denmark, Sweden and the continent.
Brisson will, among other matters,
establish a foreign representative's office.
* * *
West: Arriving from Manhattan for a look
at new product was Spyros Skouras, president
of 20th-Fox, who will huddle on the
Westwood lot with Darryl F. Zanuck and
Joseph M. Schenck. Meantime Sam Engel,
20th-Fox producer, headed for Louisville, Ky.,
on a business trip, while sharecropper Frank
Seltzer left for Gotham to set up plans for
the release of his newest film for the company,
"The Gay Intruders."
* ^f *
North: William Heinemann, Eagle Lion
sales chief, concluded studio conferences and
left for San Francisco to conduct a regional
sales meeting. He was accompanied by Jack
Schlaifer, his aide, and Max Youngstein,
eastern advertising-publicity director.
* * *
East: Alex Evelove, Warner studio publicity
director, trained for New York for
home office parleys on upcoming product.
* * *
West: Jesse L. Lasky returned to his RKO
headquarters after attending the midwest
premiere of "The Miracle of the Bells" and
a jaunt to Washington to confer with government
officials on his next production. His
partner, Walter MacEwen. will remain in the
east for several days before going to England
to set up offices for the sharecropping company.
* * t
East: Orson Welles planed for New York
en route to Italy, where he will prepare to
film his first picture for Sir Alexander Korda.
Welles does not expect to return to the U.S.
for a year.
*
North: Louis B. Mayer. Metro studio
topper, planed for San Francisco and Seattle
on a two-day trip on personal business.
* • •
West: Returning from. Monogram- Allied
Artists sales meetings in Chicago were President
Steve Broidy; George. D Burrows, vicepresident
and treasurer; Scott R. Dunlap,
Broidy's executive aide; and Harold Mirisch,
vice-president. Louis S. Lifton, advertising-publicity
chief, continued on to New
^ficuuele^
York with Edward Morey and Norton V.
Ritchey, vice-presidents, Maurice Goldstein,
general sales manager, and Lloyd Lind, manager
of exchange operations.
* »
East: Barney Balaban. Paramount president,
returned to his Manhattan headquarters
after a short studio stay. Also heading
east were Edwin L. Weisl, member of the
Paramount board, and Mrs. Weisl.
West:
Arthur Kelly, United Artists' executive
vice-president, and Paul Lazarus jr.,
director of advertising and publicity, came
in from New York to join President Gradwell
Sears in huddles with various UA producers
on current and upcoming films. Kelly just
returned to the U.S. after a six-week trip
to England.
* * *
East: Jerry Fairbanks, television, short
subjects and commercial film producer,
planed east for several weeks for conferences
with NBC video executives. Paramount shorts
officials and toppers of Fairbanks' eastern
staff. Plans will be made for the filming of
a new television series, and Fairbanks' shorts
program for the new year will be outlined.
:J; :;: *
West: Stanley Kramer, president of Screenplays,
Inc., returned from eastern business
conferences with George J. Schaefer, Enterprise
sales representative, and New York officials
of United Artists, concerning Screenplays'
production schedule for the balance of
the year.
'Tucson' Next for Wurtzel
HOLLYWOOD—Next on Sol Wurtzel's
sharecropping production schedule for 20th-
Pox, with a tentative late June starting date,
will be "Tucson," musical localed at the University
of Arizona.
Personnelities
(Continued from preceding news page)
sequences in Samuel Goldwyn's "Take Three
Tenses."
Republic
Set as art director on "The Desperadoes of Dodge
City" was FRANK HOTALING. JOHN MacBURNIE
was assigned as cameraman.
SRC
WARREN LOW will function as film editor on
"If Tfiis Be My Harvest," to be produced by William
Bacher's Trinity Films. HERMAN WEBBER
will be the production manager while 1. McMILLAN
JOHNSON drew the art directorship.
20th-Fox
Art director on "Tucson." Sol Wurtzel's musical
comedy, will be EDDIE IMAZU.
Universal-International
Assignments for "Family Honeymoon" went to
LEW LEAHY, unit manager, and RICHARD RIEDEL,
unit art director. First assistant to Director Claude
Binyon will be FRANK SHAW.
Art directorships were assigned to BORIS LEVEN,
"Criss Cross": JOHN DeCUIR, "Mexican Hayride,"
and FRANK RICHARDS, "Wildfire."
Warners
HUGH RETICKER drew the cirt directorship on
"Night Beat."
Dialog director on "South of St. Louis," Milton
Sperling's production, will be GENE LEWIS.
Title Changes
Film Classics
"The Unknown Adventure," an Albert J. Cohen
production, has been shifted to THE UNBELIEVABLE.
IMPPA Will Seek
Union Pads on Own
HOLLYWOOD—Reversing its usual policy
of waiting until new contracts have been set
with various labor groups by the MPAA and
the SIMPP, before entering into new concontractual
agreements, the Independent
Motion Picture Producers Ass'n plans to enter
negotiations immediately with the Screen
Actors and Screen Directors guilds and the
lATSE studio locals. All tlrree organizations'
contractual talks with the MPAA have bogged
down recent weeks.
Acting
•
as the IMPPA's negotiating committee
will be a group headed by President
I. E. Chadwick and including E. F. Householder,
Harry Thomas, Fred Steele, Barney
Shapiro and William Stevens.
The SDG has been functioning without a
contract since last March, while the SAG
pact expires July 31 and the actors have
served notice they will terminate it on that
date. Likewise stalemated are lATSE demands
on the major producers for a cost-ofliving
increase in wages. The lA has requested
President Richard Walsh to 'intercede
directly in the dispute.
* » *
Screen Publicists Guild leaders at midweek,
were studying a peace proposal submitted b>'
Columbia studios in a situation involving the
recent discharge of four blurbers. The SPG
had been contending the discharges did not
adhere to seniority ratings. The Coliunbia
offer indicated a willingness to rehire the
publicists in question with the stipulation
that they would return without seniority, on
an "armistice" basis, until mid-August, when
the SPG contract expu-es. At that time, it
was suggested, the entire question could be
reviewed and the seniority phase straightened
out.
* * *
Details of the recently set reciprocity working
agreement between Hollywood and British
art directors, and plans for cooperation between
art directors and cameramen in preparations
for location shooting, were discussed
at a joint meeting of the boards of directors
of the Society of Motion Picture Ai-t Directors
and the American Society of Cinematographers.
Presiding at the session were William
Ferrari and Charles Clarke, respectively
presidents of the SMPAD and the ASC.
To Film 'Typee' in Samoa
HOLLYWOOD— "Typee," set as Lindsley
Parsons' first production for Monogram in
1949, will be filmed in British Samoa, using
frozen British sterling. Roddy McDowall will
star m and serve as associate producer on
the South Seas story, written by Herman
Melville.
At New Factory Opening
HOLLYWOOD—FUmdom shared the spotlight
with California state dignitaries and a
luminary of the sports world when Steve
Broidy, president of Monogram and Allied
Artists, was a guest along with Gov. Earl
Warren and Babe Ruth at a recent luncheon
inaugurating the opening of a new Lincoln-
Mercury west coast factory. Broidy's company
currently is filming "The Babe Euth
Story," a biography of the Bambino.
if
60 BOXOFFICE :
: June 5, 1948

1 miered
I
theatres
I
Robinson
'
1
Loew's
1 has
j
personal
I
'
pictures
•
of
'
1
debut
1
Justus
I
Nebenzal
I
;
He
I
j
On
I
Nebenzal
:
United
BtB»
njoci
Plan Mid-June Debut
For Film in Alaska
HOLLYWOOD—First motion picture premiere
of the junicet type ever to be staged
in Alaska is being worked out for mid-June
in Fairbanks for "Harpoon," semidociunentary
on whaling ships, produced independently
by the Danches Brothers with Ewing
Scott as producer-Director. Picture was made
largely on location in Alaskan waters. Plans
are being worked out for a group of some 50
newsmen and film luminaries to fly to Pairbanks
for the opening.
* * *
In accordance with the picture's locale,
Warners "Key Largo" will be world-pre-
July 15 at the Paramount and Beach
in Miami and subsequently the
Humphrey Bogart-Lauren Bacall-Edward G.
vehicle w-ill open in 14 other houses
in the area.
* * *
Metro's new Irving Berlin musical, "Easter
Parade," is set for a world premiere at the
State in New York June 30. The house
been completely redecorated for the
event, which will tie in with Berlin's 60th
birthday and 40th year as a song writer.
* * *
The world premiere of "Shaggy," the Pine-
Thomas production for Paramount, will be
held at the Denham Theatre in Denver
June 11 with Brenda Joyce, Shaggy the dog
star, and Martha Vickers scheduled to make
appearances in connection with the
opening.
* * *
Premiere treatment for tlu-ee Eagle Lion
has been charted for the balance
June and July. First to make its debut
1 will be "Mickey," to open in Moline, 111.,
June 22. "Canyon City," a semidocumentary,
will be premiered in Canyon City. Colo., July
4, with "Northwest Stampede" set for a
[
in Cagary, Canada, later in the month.
Seymour Nebenzal Sues
SWG, Edwin J. Mayer
HOLLYWOOD—Producer Seymour Nebenzal
has a legal bone to pick with the Screen
Writers Guild and one of its members, Edwin
Mayer. In a superior court action,
made a variety of allegations
against them, including
hired Mayer to script "Queen of Hearts"
jfor $10,000—half down—the screenplay to be
delivered Jan. 31, 1948. Mayer, however, ran
overtime, assertedly demanded more money,
and settled for Nebenzal's promise of 2'': per
cent of the profits.
I
Thereupon Mayer turned in a script which,
|Nebenzal contends, was 30 pages too long, and
[then allegedly demanded additional payment
ito cut it, which Nebenzal refused to pay.
top of all this, the producer asserted,
^the SWG then added his name to its "unjtair"
list.
wants his $5,000 back, abrogation
]Df the 2^2 per cent profit-sharing deal with
Mayor, and an order restraining the Guild
Ifrom calling him "unfair" or interfering w'ith
pis employment of another writer.
iFo Aid Santa Barbara Benefit
HOLLYWOOD—
1
Burt Lancaster and Wenliell
Corey are among Thespic luminaries who
|vill appear at a benefit show to be staged
iiy the Santa Barbara police department
'fune 22.
MOT unlike Mark Twain's weather has been
all of the hoopla about the interchange
between the American and British film industries
of creative and Thespian talent, with
an eye to effecting improvement in the celluloid
output of both nations. There's been
much palaver thereon but no one has done
very much about it—very much, that is, to
reflect itself in better motion pictures.
Then along came Hal Wallis, sharecropping
film-maker plowing a few acres for Paramomit,
and for the first time the handsacross-the-seas
were clasped in anything but
a
clammy grip.
It remained for Wallis to prove that the
best productional techniques of British and
American filmmakers can be adroitly utilized
to turn out a feature which is a credit to
either of both groups. Witness: "So Evil,
My Love," for the making of which Producer
Wallis, Director Lewis Allen and Star Ray
Milland journeyed to Merrie England, which
supplied the remainder of the cast and crew.
As to performances, mountings, direction and
tempo, the thoroughly-excellent picture is
definitely American in tone. Further in the
stars-and-stripes asset column is the refreshing
innovation thi-ough which thick British
accents were thinned dowm to a point where
American spectators can understand what is
being said without benefit of an interpreter.
At the same time, the picture can boast the
subdued authenticity of backgrounds and atmosphere
which has been the English cousins'
principal claim to filmmaking fame.
Resultantly, "So Evil, My Love" patently
possesses the potentialities of becoming a
top grosser among made-in-England photoplays,
as well as setting a new productional
high to be shot at by all who follow on the
hands-across-the-sea path.
Coincidentally, a second current demonstration
of praiseworthy showmanship concerns
another of Paramount's sharecroppers,
none other than Cecil B. DeMille.
The veteran producer-director and the
company with which he has been associated
for so many years are jointly demonstrating
an unusual display of timeliness and vision
in their decision to rerelease DeMille's "The
Crusades," made in 1935 and now set for redistribution
on June 11.
The long: arm of coincidence enters into
the project, since newspaper headlines
throughout the world are now blazing with
stories of the current struggle for control of
the Holy Land. There was no hint of such
a development when, 13 years ago, DeMiUe incorporated
into the vehicle a recreation of
the flaming siege of Acre, being reenacted in
Palestine today.
So striking was the parallel between history
and the DeMille film that Paramount has
hiked the promotional and advertising budget
far beyond what is customary in connection
with reissues. It was DeMiUe himself who
first recognized the timely news value and exploitation
possibilities inherent in "The Crusades"
and sold Paramount on the idea of
dusting it off for a new round of playdates.
In addition, the producer-director has supplied
a brief prologue pointing up the parallel
between the picture and the current Palestine
crisis, utilizing clips of battle scenes
from current newsreels.
RED-FACE DEPARTMENT
Spearheads Division
In the issue of May 15, this department
:nade reference to Modern Screen as the
Ideal Publications' fan journal being sued by
Errol Flynn. Movie Stars Parade should
have been listed as the Ideal periodical that
stepped on tender Flynnian toes. Modern
Screen is a member of Dell Publications, as
any nitwit should know.
During the days of World War II, rare indeed
was the femme star, if she was in any
way exposed to Cinemania's rubber-stamp
publicity technique, who was not designated
as "the gal with whom some group of GIs
would most like to do something or other."
And no one overplayed the threadbare
formula more than Alex Evelove, spacesnatcher-in-chief
at the Warner Bros. Burbank
blurbery.
What's more, adjective-agitating Alex apparently
still isn't ready to discard the wartime
bromide. Witness a recent release in
which he informs a breathless press and public
that Virginia Mayo, comely contract
player, was handed the title of "Best Lines
of 1948" and named to preside as queen over
a forthcoming annual convention of newspaper
classified advertising managers in Los
Angeles. She was so chosen, Evelove maintains,
because delegates held that "feminine
beauty and classified advertising are both
measured by lines."
By which approach, should display advertising
managers ever get together, they're a
cinch to give a tumble to Gypsy Rose Lee.
Hollywood seems intent upon making sure
that one group of federal employes works
overtime. Edward Small is making "FBI vs.
Scotland Yard" for Columbia and Republic
is preparing "Federal Agents vs. Underworld,
Inc."
Be not surprised if Hollywood fire insurance
rates take a substantial hike. Business
is none too good and, furthermore, Universal
launched "Wildfire" and Screen Guild t)egan
filming "The Return of Wildfire"—within a
period of a few days.
That the film colony still believes in the
"in-the-spring-a-young-man's-fancy ..."
myth is established by a gander at current
and upcoming product, to wit: "So Evil, My
Love" and "My Own True Love," (Paramount)
; "Come Be My Love" and "Love in
the Air," lUniversal-Internationali : "Sleep,
My Love," i Ai-tistsi ; and "Let's Fall
in Love." (Columbia').
iiOXOFFICE : : June 5, 1948 W 61

:
Congressional Group Cool to SAG Fairbanks Finishes
On Hartley Union Shop Ruling ^if,!!!?!" .?f "^',
WASHINGTON—The Screen Actors
# *^ ^ HOLLYWOOD—First film series 1
Guild
ran into a cool reception this week with its
proposal for repeal of the section of the Taft-
Hartley act calling for an election among
union members before union shop provisions
can be written into contracts.
Sen. Joseph H. Ball (R.. Minn.i, chairman
of the joint committee on labor-management
relations, which is taking another look at the
act, said it's unlikely the committee or the
Congress will get around to any changes of
significance in this session. The damper was
put on the proposal by other committee members.
The next Congress may heed the plea of
the guild, which represents several thousand
actors, Ball said, on the basis of the record
being built up by his committee during current
hearings.
WHAT THE BRIEF SETS FORTH
The guild filed a brief with the committee
stating
"We have been asked to set forth our position
on the provisions of the act requiring
the holding of union shop elections and will
therefore confine our remarks to this point.
"It is our considered judgment that Section
9 (e) of the Taft-Hartley act requiring
the holding of elections as a prerequisite to
allowing a union and an employer to entertain
a union shop contract should be repealed
for the following reasons:
"A—It is wholly useless and unnecessary.
"B—It is oppressive, unwieldly and impractical
in operation.
"C—It is unfair, undemocratic and discriminatory
in application."
Rep. Richard Nixon (R., Calif.) filed the
brief with the committee. He then gave a
narrative of generally happy relations between
the guild and producers during the
past ten years when the union shop contract
had been in force.
With the coming of the Taft-Hartley act,
the union shop contract was ended until such
time as the National Labor Relations board
could set up the complicated procedure for
holding an election. While the union asked
for this election in October 1947, it is only
now that the way is being cleared for it, the
SAG brief said. It declared:
"After months of study, a formula has
finally been worked out which seeks to solve
such problems as who is eligible to vote, who
are employes, how will the results of the election
apply to new employers, and so forth.
We are now hoping to have such an election
shortly.
OTHER COMPLEX PROBLEMS
"But we think it fair to say that the machinery
set up to hold such an election has
required a stretching of the literal language
of the act to the breaking point and will accomplish
little more than a technical compliance
with the requirement that an election
must be held. Such an election will prove
nothing and will mean endless work for the
union and for the National Labor Relations
board."
The document was signed by Ronald
Reagan, president, and John Dales jr., executive
secretary, of the guild.
Any elections to decide whether or not employes
want the union shop call for a majority
vote of those voting before the union
shop provisions can be written into a contract.
The fact of the election is the trouble, according
to the guild. The bulk of elections
held thus far have been won by the unions,
and in the film industry, there never was a
question as to whether or not guild members
wanted the union shop, he said. So, he asked,
"why make us go through this delay and
trouble?"
The film industrj' has a special problem
in that there are a vast number of extras
who go from studio to studio. The brief tells
this story.
AROUND 5% ON CONTRACT
"There are hundreds of thousands of employes
working in various fields of employment
who are not permanently employed by
a single employer, but who work occasionally
and sporadically and are employed by many
different employers . . .
"In the motion picture industry there are
ajjproximately 9,000 motion picture actors.
However, only about 500 of these, or a little
over 5 per cent, are permanently employed by
any one employer. These are the major stars
who have contracts with particular studios.
The remainder work from time to time for
varying periods from a day to a few weeks
or more for many different companies. Moreover
new motion picture producing companies
are constantly being formed.
"The problems of appljring the union shop
election provisions of the Taft-Hartley act in
this field have proved so difficult that although
a petition for the holding of such
election was filed by us with the National
Labor Relations board in October 1947, no
election has yet been held. We do not mean
to criticize the board for the delay involved.
We know that many complex problems are
presented in attempting to work out a basis
for such an election."
Stromberg Shifts Quarters
From General to Republic
HOLLYWOOD — Hunt Stromberg, United
Artists producer, has transferred his headquarters
from General Service studios to Republic,
on which valley lot he will film his
next for tTA, "No Time for Tears." Republic
is furnishing stage space and other facilities
on a straight rental basis, marking the first
time that the Yates company has permitted
the studio to be used by an outside producer
making a picture for release away from Republic.
Stromberg, idle for the past eight montihs,
plans to get "Tears" under way early this
summer. He Is now lining up a director and
cast.
Two-Reeler on Will Rogers
To Be Filmed by Warners
HOLLYWOOD—A non-commercial documentary
two-reeler on the life of the late Will
Rogers is being assembled by Gordon Hollingshead,
Warner short subjects production
chief, with Will Rogers jr. supervising and
cooperating. The short, to Include scenes
from the star's top films, newsreel clips and
his self-directed short, "The Roping Fool," is
destined for exhibition only at the Will
Rogers Memorial park in Santa Monica and
in Rogers' native state of Oklahoma.
HOLLYWOOD—First film series to be written,
directed, enacted and photographed for
television, "The Public Prosecutor" was completed
by Jerry Fairbanks for NBC after an
11-week shooting schedule. The series comprises
26 20-minute programs. The series
was photographed in 35mm and is being reduced
to 16mm for distribution. Cast is
headed by John Howard, Anne Gwynne and
Walter Sande and includes 103 supporting
players. Lew Landers directed.
* • •
Martin Mm-ray and Harry Revel returned
from New York after completing national
distribution arrangements for the output of
their new firm, Martin Murray Productinos,
Inc. They will turn out narrow-guage films
for commercial and home consumption.
* * *
Radio and newspaper gossiper Ei'skine
Johnson climbed aboard the television bandwagon
by signing to do a video show for Telefilm,
Inc., called "Erskine Johnson in Hollywood."
Series, to be filmed in 16mm, will be
in the behind-the-scenes-with-the-stars pattern.
Million Dollar Dinner
Held for Jewish Fund
HOLLYWOOD—"One Million Dollars in
One Night" was the theme for a stag dinner
attended by industry members and staged by
Samuel Goldwyn, president of the Los Angeles
United Jewish Welfare Fund. Inc., at
the Beverly Hills hotel June 2. Aiding Goldwyn
in presenting the event were Dore
Schary, chairman of the UJWF's motion picture
devision, and William Gordon and Abe
Lastfogel. Tlie affair was designed to raise
funds for Europe's displaced persons and the
fighting defenders of the new state of
Israel.
Earlier Schary had announced the industry's
goal in the drive will be $2,500,000, an
increase of $1,000,000 over last year, and
added that the quota "actually should be
limitless." Appointed as special gifts chairmen
were Walter Wanger and Jack L.
Warner.
Studio and unit chairmen for the campaign
appointed by Schary include Lester W.
Roth and Mendel B. Silberberg, Columbia;
George Slaff, Goldwyn; Steve Broidy and
I. E. Chadwick, independent producers; J. J.
Cohn. Metro; Jack Karp and Eugene Zukor,
Paramount; Armand Deutsch. Leon Goldberg
and Sid Rogell, RKO; Hy Glick, Republic;
Fred S. Meyer. 20th Century-Pox; Edward
Small, United Artists; M. W. Weiner, Universal-International,
and Jerry Wald, Warners.
Bert Allenberg represents talent agents,
with Edward O. Blackburn, Joseph I. Breen
and Sidney Solow as unit chairmen for allied
indu-stries; Sherrill C. Corwin, theatres
and exchanges, and Leo Robin, composers
and lyricists.
i
Ogden Cuts Theatre Tax
OGDEN, UTAH—The theatre tax of $400
yearly was cut to $200 in this second largest
city in Utah. The city commission acted after
theatre group, headed by Ted Kirkmeyer
Fox Intermountain, pointed out that drive-ir
expansion and reduced attendance have reduced
theatre grosses.
I
62
BOXOFFICE :
: June 5, 194!;
i k.

. . Another
Petition for Changes
In Compensation Act
PHOENIX—Petitions that would introduce
a measure at the next general election for
a change in the controversial Arizona workmen's
compensation law, are being widely
distributed tln-oughout the state, backed by
big business, labor and numerous civic groups.
The measure calls for a $1,000 a month
ceiling on wages compensable under the law,
and would affect the average worker as well
as the top-bracket actors engaged in making
pictures in Ai-izona.
POINT OUT THREAT TO FUND
The prevailing law calls for compensation
payment of 65 per cent of the salary of eligible
payees, a figure that is regarded as dangerously
high should payment be necessai-y
to cover the death or injury of a high-salaried
star. Proponents of the measm-e point out
that in such an eventuality, the compensation
fund might be seriously depleted, or
even exhausted. Case in point is one actor
who is receiving $235 from the state for injuries
suffered while making a pictm-e in
Arizona.
A change in the current law has been
sought for almost two years, both to protect
the compensation fund and to appease Hollywood,
which is dissatisfied with the law as it
now stands. Pending a clarification of the
situation, many film companies are said to be
steering clear of making films in Arizona, the
estimated loss to the state for this year being
$5,000,000, proponents of the change say.
WANT FILM INDUSTRY
Tom Chauncey, Phoenix businessman and
leader in the movement to amend the law,
summed up his stand as follows:
"All we want to do is protect the workmen's
compensation fund and bring industry
into our state. We have placed the figiu'e
high enough so labor people will be protected."
Meanwhile, Colimibia Pictures has announced
that it will postpone filming of
"Bonanza" in Arizona, pendmg clarification
of the law. Location work on the picture,
which has as its background Arizona's Superstition
mountain, was to have begun September
15. The film, an adaptation of Barry
Storm's "Thmidergod's Gold," is a topbracket
Technicolor production that will star
Rita Hayworth, Glenn Ford, Evelyn Keyes,
and William Holden.
Big 'Waltz' Tieup
LOS ANGELES—As part of the exploitation
for "The Emperor Waltz." which was slated
to open May 26 at the Hollywood Paramount
Theatre, an extensive merchandising tieup
campaign was worked out by Paramount exploiteers.
Nearly 1,000 store windows and
interiors were tied up, including 500 Philco
dealers, 300 Decca record stores and individualized
displays in leading department
stores. Additionally, 3,000 juke boxes in the
area carried plug cards for the picture and
the new Bing Crosby songs therein.
Receive Bids in Barstow
BARSTOW, CALIF.—A contract has been
awarded and subbids received for construction
of a new theatre here for W. E. Cox. The
reinforced concrete and cement block structure
will seat 750 persons and will cost $100,-
000.
PHOENIX
"The Palms, Paramount Nace de luxe suburban
house, is being given a complete goingover
by a crew of decorators under the
supervision of Hal Periera, Paramount engineer,
who originally designed the theatre.
The lobby, foyer, and front of the house
have been freshly painted, and new carpeting
and furniture have been added. The
Palms has always been a show place and
ranks. It is one of the few theatres where
candy, popcorn, etc., is forbidden, and strict
ushers see to it that no eatables are brought
into the house by patrons, hiuigry or otherwise.
Ann Lee, actress currently touring with
Lynn Fontanne and Alfred Lunt in "Oh,
Mistress Mine," will open her own surruner
theatre July 4 in Santa Fe, N. M. The house
will be named El Teatro and will be situated
in the auditorium of St. Michael's college.
A nine-week season, during which a new play
will be presented each week, is being planned,
with lead roles to be taken by June Havoc.
Ralph Edwards, Fred Clark, Al PaschaU,
Thomas Gomez, and others.
Gene Autry, who visits Phoenix more often
than any other film star, was back again last
week for a personal appearance in connection
with the big outdoor show staged by
station KOOL, which he owns. The shindig,
which attracted an estimated crowd of 3,000,
was run off in celebration of the first operation
of the station's flashcast electric news
sign, which circles the Adams hotel on Central
avenue and East Adams street. The
program featured eight acts of vaudeville
and a host of celebrities, including western
star Sunset Carson. Carson was on hand in
conjunction with a series of personal appearances
on the Harry L. Nace circuit.
Among other Arizona visitors from Hollywood
last week were Celeste Holm and her
husband, Schuyler Dunning, Mrs. Pat O'Brien
and William Ring. Miss Holm and Mrs.
O'Brien appeared as speakers for the worldwide
Crusade for Children, sponsored jointly
by American Overseas Aid and the United
Nations Appeal for Children. Both women
spoke at the Phoenix Women's club Monday
night and in Tucson the following evening.
Harry L. Nace and Prank Martin, pioneer
Arizona showmen, are joining forces for the
operation of theatres in Clifton and Morenci.
Their first project will be the new Royal in
Morenci, which is scheduled to open the
middle of June. The new Royal, an all-new
theatre building, is situated near the old
BEST IN QUALITY
FILMACK
i^J^\^i\l.^
BEST IN SERVICE
Royal, which is no longer being used as a
theatre.
Filmrow visitors included B. D. Stoner and
Clyde Eckhardt of 20th-Fox, who closed deals
for current 20th-Fox releases for both the
Harry L. Nace and Paramount Nace circuits
. Fire of undetermined origin did
. .
considerable damage to the main thoroughfare
of Miami, Ai-iz., but damage to the main
stem's theatres was slight. Smoke and water
caused some loss to the Lyric, a Spanish language
house, but no one was injured and
patrons left the theatre without any confusion.
The same situation prevailed at the
Grand, where patrons were quickly evacuated.
A report from the Harry L. Nace office
fixes June 11 as the opening day for the
new B Bar T Theatre in Scottsdale. Malcolm
S. White, who erected the building, will also
operate the house. The decor, inside and
outside, will parallel the western Hitching
Post plan followed by White in his adjacent
Scottsdale developments . White
theatre is being constructed in South Phoenix,
with cornpletion date figured for the latter
part of July.
Three performances of the "Children's
Hour of 1948" were presented on the stage
of the Fox by pupils of the Dione West Studio
of Dance. The performers were 195 children,
ranging in age from 3 to 15. Special scenery
was brought in from Hollywood. The orchestra
was under the direction of Bud
Fisher.
Sell Scrip in Salt Lake
SALT LAKE CITY—Scrip tickets entitling
patrons to cuts in prices are being sold
by Intermountain Theatres for the first time
since before the war. The scrip books are
in two denominations—$10 entitles the buyer
to $11 worth of admission, and $5 entitles
him to $5.50 admission. The tickets are being
sold for use at the five Intermountain
theatres in this area.

—
Westrex Engineer Finds
Australian
Projection-Sound of High Quality
By WILLIAM BEECHAM,
Australian Bureau, Boxoffice
PERTH. W. A.—E. W. McClelland, assistant
chief engineer of the Westrex Corp., New
York, who has been visiting Australia, says
that the standard of sound and projection in
Australian cinemas is very high and compares
very favorably with that of the United States.
While in this country. McClelland conducted
some intensive training classes to acquaint
Western Electric theatre engineers with the
latest instruments and technique used in
theatre work.
* * *
H. T. Silverberg, before he left on his
Indoors or out DeVrys the buy.'
For 250-seat to 6,000 seat theatres
and outstandingly for drive-ins with
up to 1,000 car capacity—the trend is
definitely to DeVry "12000" Series
projectors, amplifiers and in-car
speakers.
Typical of DEVRY-equipped outdoor
theatres now being readied for
spring opening is the model Drive-In
at Muncie, Indiana, shown in the airview
shot above. Other DeVry installations
being made for the coming
season are:
CALIFORNIA: Drive-In near San
Diego. GEORGIA: Drive-In Theatres
at Thomasville & Moultrie. INDI-
return trip to the United States, said a few
pungent words regarding Australian studios.
He said that the trip to Australia had impressed
him. He suggested that the government
erect and operate a studio equipped
with modern apparatus. "For," he added, "the
studios in Australia are very much behind
the times, and some means of bringing them
up to date will have to be found very soon."
Charles E. Munro, chairman of the board
of Chamun Productions, is claiming that
Eagle Lion Distributors, Ltd.. has failed to
honor a verbal agreement made in March
1945 to pay 10,000 pounds ($48,000 at par) for
ANA: Terre Haute
Drive-In. IOWA:
Drive-In at Sioux
City. OHIO: "Sciota"
at Portsmouth,
"Triangle" at Wilmington.
Also Drive-ins at Springfield and St.
Marys. MICHIGAN: Drive-In at
Grand Rapids. NORTH CAROLINA:
Drive-Ins at Asheville, Stateville &
Charlotte. PENNSYLVANIA: "Family"
Drive-In at New Kensington.
TEXAS: Drive-In at Midland. WEST
VIRGINIA: Drive-In at Elkins and
Meadowbrook. CANADA: Peter
Drive-In, Lansing, Ontario.
// you contemplate modernizing present equipment or building anew, he
sure and see DeVry before you buy.
For more of what
you want — greater
audience satisfaction,
increased
box office take,
closer approach to
the perfect show
indoors or out —
buy
DeVry
"12000 Series"
theatre projectors
and amplifiers.
See them at the
DeVry dealer
nearest you.
FOR THE PERFECT SHOW
Indoors or Out
^'^S^* DeVry
SAN FRANCISCO 2, CALIF.
C. R. Skinner Mfg. Company
292 Turk Street
Telephone; Ordway 3-6909
SAN DIEGO 1, CALIF.
Riddels Theatre Supply
1543 Fifth Avenue
Telephone: Franklin 9-5505
LOS ANGELES, CALIF.
Projection Equipment &
FRESNO, CALIF.
Maintenance Co.
Midstate Theatre Supply
1975 S. Vermont Avenue
1906 Thomas
Telephone: Republic 0711
Telephone: 3-2455
HOLLYWOOD CALIF.
DeVry Corporation
562S Hollywood
Telephone: Hollywood 5222
the sale of the Australian fUm, "Rats of
Tobruk." He states that attempts to secure
payment have been made over a period of
three years, and he has rejected an offer by
John Davis of the Rank organization of 2,500
pounds ($12,000) "purely- in order to dispose
of the matter."
* * »
Harry Walker, sales manager for Gaumont
British Films, has arranged a three-month
British sales drive in all states.
* *
The outstanding success of the Old Vic
company, headed by Sir Laui'ence Olivier and
Lady Olivier (Vivien Leigh)—they grossed
$81,600 in Perth for 13 performances—^has led
to corresponding successes with rereleases of
films in which one or the other of these performers
appear. "Pride and Prejudice,"
"Waterloo Bridge" and "Henry V" are all
drawing in excellent money, and first release
houses are cleaning up with "Caesar and
Cleopatra."
* « *
Children's Cinema council President Tasker
is not altogether satisfied with the ban on
"horror" films recently imposed by the Commonwealth
film censor. "While this banning
is acceptable to most people," he says, "a
positive approach to film problems is also
needed." He urges that an Australia-wide survey,
on the lines of that recently held in
England, be made in order that "it can be
ascertained just what type of films dhildren
prefer."
* * *
Licenses for the exhibition of 16mim commercial
films are now being issued in New
Zealand, among the districts to be so serviced
being Orua Bay, Maramarua, Kaiaua, Hunua,
Awhitu. Te Haroto, Te Hauke, Tikikino,
Onga Onga, Waimarama, Taurikura, Parua
Bay, Towai, Pipia, Ruatangata, FMha, Waipaoa,
Patutahi, Ngatapa, Matawai, Takaka
and Whangamata.
* * *
A recent storm in Adelaide reached a velocity
of about 80 mph and did considerable
damage to a number of theatres, completely
unroofing one, damaging the walls and roofs
of several others and blowing away quite a
number of ventilation cowls. A number of
managements sent out an SOS to employes
and the response was excellent, a large number
of men working throughout the Sunday
afternoon and night, at some personal risk, in
order that the theatres might be in order for
the Monday screening. Damage to individual
cinemas ranged from $150 to $2,500.
Another gale destroyed or unroofed many
buildings on the Eureka stockade location at
Singleton. Hundreds of tents were blown
down or torn, and some valuable equipment
was damaged.
* * *
The Gaumont British two-reeler, "Land
of Short People," was recently previewed at
Canberra. The production, which portrays
conditions in the commonwealth at the present
time, is due for release at an early date.
* * *
Harry Wren Theatres, a company incorporated
in South Australia, Which has been
operating the Cremorne Theatre, Brisbane
(nominal capital $48,000), is now being woimd
up. Order was made in response to a petition
of the taxation authorities, who state
that the company owes them over $27,000.
* * •
The Austrahan Liberal party has decided
to screen films on walls outside cinemas and
dance halls to fm-ther their "No" case In
the forthcoming referendum on price fixing.
64
BOXOFFICE : : June 5, 1948 j

. . H.
. . Tony
jid
DENVER
T E. "Bill" Hobson, Warner salesman for 20
. . . S. J. Francis of the
years, has been named special representative
for Selznick Releasing Organization, succeeding
C. J. Duer, who returned to Paramount
as manager . . . C. A. Hill, supervisor
of exchanges for 20th-Fox, spent a day here
on his way east . . . Howard Campbell, office
manager for Warner Bros., spent his
vacation in Iowa
Monogram home office, spent a day here conferring
with Lon T. Fidler, franchise owner.
Larry Starsmore, president of Westland
Theatres, returned from an extended trip
east . . . Don Davis, of the Kansas City RCA
office, spent some time here conferring with
Western Service & Supply officials .-. . William
Fitzgerald, publicity director of the Denham,
made the Post Saturday Gallery of
Fame for his part in helping Al Lawter, manager,
and Mrs. Lawter fight off a holdup
man that tried to get away with a money
sack containing $1,600.
Anne L. Knox, war bride from Belgium,
has been added at the Universal exchange as
a clerk. She has been in this country since
September and intends becoming a citizen
as soon as possible . . . Alberta Welch, switchboard
operator at Paramount exchange, was
vacationing ... J. J. Unger, United Artists
general sales manager, spent several days
here calling on circuits and conferring with
Kenneth MacKaig, local manager.
Going to the Western division sales meeting
of Paramount in San Francisco will be
C. J. Duer, manager; Paul Allmeyer, head
booker: Robert Quinn, publicity man, and
salesmen Jack FeUx, Prank Westbrook jr.
and John Voss . . . Mrs. Lee Mote, former
owner of the Acme, Riverton, Wyo., underwent
a successful operation on her eyes at
St. Anthony's hospital here.
Out-of-towners on Filmrow included Mitchell
Kelloff, Aguilar; George Nescher, Springfield:
Marie Goodhand, Kimball, Neb.; Kenneth
Powell, Wray; E. M. Austey, Roy, N. M.;
Marlin Butler and James M. Key, Albuquerque,
and Chick Kelloff and his son Joe,
Antonito.
Atlas Theatres bought the building housing
the Gem in Golden, Colo., from R. A. Preuss,
and will remodel and enlarge the house at a
cost of $150,000. When the job is done,
Golden will have practically a new theatre.
Evidently thinking about that new hat she
picked up in Grand Junction, Mrs. Robert
Walker, wife of the owner of the Uintah Theatre
in Fi-uita, Colo., absentmindedly made
a U-turn at a main intersection while a traffic
cop watched. She has been driving for
20 years, although she certainly doesn't look
it, and this was her first traffic violation . . .
Clyde Pease, recently in business for himself,
formerly manager of the Webber, has joined
Ted Knox as salesman.
We
hove the
iS^fM
Count OD ua for Quick Actionl
£^
for
YOUR
THEATRE
HioD* Our wide contacts with the exbibiton
t-X BBoadwoy 0S3I assure you of salifllactory results,
ITHEATREEXCHAK6EC0
Partialis S. Imeni
Church Film Group Begins
Film Screenings Program
SALT LAKE CITY—The Film Council
of
the Church of Jesus Christ of Latter-Day
Saints has begun a program of screening motion
pictures. So far the only films viewed
by the council have been reissues. They are
the first approved for showing in chui'ch
wards.
Among those approved so far have been
"House of Seven Gables," "Cowboys in Manhattan,"
"Captain Fury," "East Side of
Heaven" and "Lady on a Train," The council
did not list the pictures that have been
turned down, but it has been screening two
films a night for the last few months to
catch up with the backlog.
from the BOXOFFICE Files
• • •
(Twenty Years Ago)
fHE Pioneer Film Corp., organized recently
to make pictures on a background of Utah
scenery, is building a studio at 23rd East
and 23rd South streets, near the grounds of
the present country club. The site contains
eight acres and was donated to the film
company by the Suburban Businessmen's
Ass'n. The building will be large enough
to accommodate thi-ee or fom- ordinary sets
at one time.
* * *
Fi-ed Thompson and Alfred L. Werker, his
director, have returned from a tour of nearly
2,000 miles in Arizona in search of locations
for "Kit Carson." A number of places were
found exactly as they were when Carson
visited them on trapping expeditions.
* * *
William Nagel, Gallup, N. M., is building
a new theatre which he will name the Gallup.
He expects to open in July . C.
Howe, a newcomer among exhibitors, has
taken over the management of the Vona at
Vona, Colo., from Fred Flanagan . . . John
Mattern is opening the Creede Theatre in
Creede, Colo. A new gold strike has just
been made in the mountains near Creede.
* * *
Salt Lake City: The State Theatre here
opened recently with "San Francisco Nights"
as the film and a novelty stage presentation.
The interior of the theatre has been decorated
and fitted out at a cost of $60,000 and
will seat 700. It is under the management
of Joe Lawrence and George Randall, who
operate the Rialto here.
* * *
Visiting Filmrow recently : Richard Roberts,
Onyx, Cokeville, Wyo.; Royal W. Taylor,
Salem, Salem. Utah; Thomas Berta, Rialto
Amusement Co., Rock Springs, Wyo.; Andy
Murdock, Ideal, Heber City, Utah.
« « *
H. R. Cantwell has been placed in charge
of National Screen affairs in the Salt Lake
territory. J. A. "Jack" Ki'um has been appointed
manager of the Denver office . . .
Columbia soon will open an office in Denver
under the management of Eugene Garbase.
* * «
Bell International, distributor of 16mm
footage, was handed exclusive foreign distribution
rights to narrow-gauge films produced
by Martin Murray Productions. No
television rights are involved in the present
contra.ct.
SALT LAKE CITY
T>ay M. Hendry, assistant general manager
of Intermountain Theatres, has been
named vice-president of the Salt Lake country
club. He has been a director of the club
for the last year . . . The Salt Lake Motion
Picture club has been enlarged to double
its original capacity with the addition of a
wing to the east. The lemodeling will enable
the club to sponsor more activities and was
rushed to completion for the Exhibitors-
Distributors Roundup.
Eric C. Peterson, operator of the Motor-
Vu, outdoor theatre east of here, has sued
Julian N. Bills, operator of Bountiful Motor
View, to ask that Bills be restrained from
using Motor-Vu, Motor Vieu or Motor View
in his advertising. Bills' ozoner, just a few
miles north, opened only a few weeks ago.
The spelling at the entrance originally was
Motor-Vu. whidh was changed in the advertising
of the opening day to Motor View.
Peterson, whose drive-in was the first to open
in Salt Lake and one of the first in the area,
claims that use of Motor-Vu or anything
similar to that near his theatre detracts from
his
business.
"Arch of Triumph" opened its local run
simultaneously at four Joe Lawrence theatres
this week, playing at the Uptown, Rialto,
South East and Murray. It is one of the few
times a pictui-e has been opened in more
than two theatres here.
The new Airport Theatre, operated by discharged
service men living with their families
at Airport Villa west of here, has opened
to provide entertainment for the 300 veterans
and their families living there. Admission
is on budget only, similar to the plan worked
at several wards of the Church of Jesus
Christ of Latter-Day Saints . Rudman,
RKO shipping clerk, is all thrilled about
his new baby daughter Shawnee Kay.
. .
Seen on Filmrow: Howard Matthews of
Ontario. Ore., Bill Lees of Caldwell, Russ
Dauterman of Greenriver and Victor Anderson
of Orem . Milton Lewis, talent scout
from Paramount, was in the audience at the
presentation of the University of Utah student
production of "Young Man With a
Halo" last week.
To Build Artesia House
ARTESIA, CALIF.—Perry McDaniel, Judy
Pointer, and Westates Theatres have taken
bids for construction of a new reinforced
brick theatre here. Designed by architect
Howard G. Elwell of Los Angeles, the new
showhouse will be 40x125 feet and will be air
conditioned.
RCA Sound Systems
Brenkert Projection Equipment
USAIBCo. Cooling Equipment
Blowers and Exhausters
WESTERN SERVICE & SUPPLY, INC.
2120 Broadwtrv
Ike 8041 Denver 2. Cod
Empire Theatrical Consultants
Exclusive distributors for Poblocki & Sons PredesJQned
Ttieatres. Fronts, Boxofflces Poster
Cases, etc. 323 to 6S9 seat tiouses. Immeiliate
construction.
92S 2l8t St. TAbor 4962 Denver, Colo.
BOXOFFICE :: June 5, 1948 64-A

—
—
— —
——
—
—
—
—
—
2nd
reissues
—
—
Los Angelenos Prefer
'Waltz' and 'Apache'
LOS ANGELES—Sagging first run takes
received a much-needed shot in the arm when
two strong new bills, "The Emperor Waltz"
and "Fort Apache," coupled with the Memorial
day weekend, raised averages well
above what they had been in recent weeks.
"Waltz," benefitting from a gala world premiere,
topped the list with 245 per cent, while
"Apache" was right on its heels with 225.
(Average is 100)
Belmont, Culver, El Rey, Orpheura, Vogue Raw
Deal (EL): Assigned to Danger (EL), 2nd wk 110
Chinese, Loyola, State, Uptown Green Grass of
Wyoming (20th-Fox); The Counterfeiters (20th-
(Fox) _ 150
Guild, Iris, Ritz, Studio City, United Artists-
All My Sons (U-I); Arthur Takes Over (20th-
. .Fox), 2nd wk 100
Downtov^fn, Hollywood Paramounts The
Emperor Waltz (Para) 245
Egyptian, Los Angeles, Wilshire B. F.'s
Daughter (MGM), 2nd wk 100
Four Music Halls Four Faces West (UA);
2nd wk _ 100
Pontages, Hillslreet—Fort Apache (RKO) 225
Warners Downtown, Hollywood, Wiltern
Silver River (WB), 2nd wk 125
Heavy Rain Takes Toll
At Denver Boxoifices
DENVER—The Saturday to Monday holiday,
coupled with terrific rain and hail Simday
took plenty off first run business. "The
Outlaw" stayed for a fourth week at Broadway.
Aladdin Silver River (WB); Trapped by Boston
Blackie (Col), 4th d. t. wk 100
Broadway—The Outlaw (UA), 3rd wk 180
THE MODERN PROJECTOR
1S7 Golden Gate Ave., San Francisco 2, Calif.
Phone UnderhiU 1-7571
Denham—^Hazard (Para), 2nd wk 85
Denver and Webber Lady From Shanghai (Col);
neart ot Virginia (Rep) 100
Esquire and Paramount The Mating of Millie
(Col); Madonna of the Desert (Hep) 98
Orpheum Summer Holiday (MGM); The Burning
Cross (SG) - 100
Rialto The Iron Curtain (20th-Fox); 13 Lead
Soldiers (20th-Fox), 5th d, t. wk 100
Tabor Foreign Correspondent (Associated); Silver
Queen (Associated), reissue 100
Tort Apache' High With 160
In San Francisco Reading
SAN FRANCISCO—"Fort Apache" in its
second week at the Golden Gate rated the
week's high with a barometer reading of 160.
Second honors went to the opening of "Arch
of Triumph" at the St. Francis, with a reading
of 150.
Esquire—Are You With It? (U-I); Hose of Santa
Rosa (Col) 90
Fox—The Iron Curtain (20th-Fox); Arthur Takes
Over (20th-Fox), 2nd wk _ 100
Golden Gate—Fort Apache (RKO); Ccmipus Sleuth
(Mono) , wk _ 160
Orpheum—All My Sons (U-I); Blondie's Reward
(Col), 2nd wk _ 90
Paramount-Duel in the Sun (SRO), 2nd run. 125
St. Francis—Arch of Triumph (UA) 150
State—Woman in White (WB); Shaggy (Para) 115
United Artists Will It Happen Again? (FC);
Argyle Secrets (FC) _ 110
United Nations An Ideal Husband (20th-Fox);
Meet Me at Dawn (20th-Fox) 140
Warfield—The Fighting 69th (WB); Valley of the
Giants ( WB) ,
- 100
Only 'Shanghai' and 'Union'
Exceed Par at Seattle
SEATTLE—Grosses continued to dip alarmingly
here, with the end not yet in sight.
Only two situations had above average business.
They were "Lady Prom Shanghai," at
the Liberty, and "State of the Union" at the
Palomar.
Blue Mouse The Noose Hangs High (EL); Devil
Ship (Col), 2nd d. t. wk 70
Filth Avenue—Hazard (Para); Port Said (Col) 60
Liberty The Lady From Shanghai (Col); The Best
Man Wins (Col) 120
Music Box Seven Sinners (EL); Sutter's Gold
(EL), reissues 40
Paramount The Iron Curtain (20th-Fox); Arthur
Takes Over (20th-Fox), 2nd wk 80
Orpheum—The Fighting 69th (WB); Valley of the
Giants (WB), reissues - 70
Music Hall The Adventures of Casanova (EL);
The Smugglers (EL) - - 50
Palomar—State of the Union (MGM), 3rd wk 140
Roosevelt The 'Sainted Sisters (Para); Bowery
Buckaroos (Mono), 3rd wk 75
Portland Grosses Hit Lowest
Point So Far This Year
PORTLAND—Boxoffice receipts hit the
lowest point tliis year with vacation weather
and two reissue bills wilting the interest of
theatregoers.
Broadway—All My Sons (U-I); Wliere the North
Begins (SG) 95
United Artists-Winter Meeting (WB) 80
Mayfair Ruthless (EL); Adventure in Silverado
(Col) ^... 90
Guild—Rebecca (SRO); The Seventh Veil (U-I),
reissues - 95
Paramount The Iron Curtain (20th-Fox); Arthur
Takes Over (20th-Fox), 2nd d. t. wk 80
Orpheum and Oriental The Miracle of the Bells
(RKO); Port Said (Col)- 85
Music Box Lost Horizon (Col); Adam Had Four
Sons (Col), reissues 90
Playhouse IJnconquered (Pard); Mr. Reckless
(Para), 4th d. t. wk 90
Organ Recitals Revived
As Midnight Feature
San Francisco—Saturday midnight organ
concerts reminiscent of the old silent
days have become the vogue at the Orpheum
Theatre here.
They began when some former servicemen
dropped into the theatre and asked
permission to practice on the organ before
show time. The request was granted
and when one young man displayed unusual
talent, he was asked to play a Saturday
midnight concert.
The attraction has proved so outstanding
that the film industry has sent representatives
to study the revival.
Rancho Theatre Burns
In Farmersville, Calif.
FARMERSVILLE, CALIF. — The new
Rancho Theatre, the largest and most modern
building as well as the only showhouse
in this unincoporated town, was destroyed
by fire May 29 with a loss estimated at $85,-
000.
The Rancho was owned by C. E. Pease, who
owns and operates another theatre in Exeter.
Six Delegates Chosen
LOS ANGELES—Six delegates have been
selected to represent Moving Picture Machine
Operators Local 150 the lATSE's annual convention
in Cleveland beginning August 16.
They are Wallace Crowley, local president;
George Schaffer, business agent; Paul Mahoney,
Charles 'Vencill, Earl Spicer and Joe
Pylet.
City Presents Free Shows
STOCKTON. CALIF.—The city
recreation
department has started showing free outdoor
shows for the summer season.
13 P\ IiaOIUC'T'llESMg
Trailers in Color
At a Price You Can Pay
1977 S. Vermont Avenue
Los Angeles 7,
RE. 2-0621
California
4
1
CHARLES M. SCHULER—
Owner, Park Theatre, Tacoma,
Washington— says:
"Since 1931, RCA Service has
kept our sound at the high
quality that creates the atmosphere
which we have always
striven to maintain."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
The perfected results of 60 years
experience in building outstanding
popcorn equipment.
Pacific Coast Distributors
B. F. SHEARER COMPANY
SEATTLE
POKTLAND
3311 Stcond Av.nu* . it M47 1947 N. W. K.arn.y • AT. 7543
SAN FRANCISCO
LOS ANGELES
«.,- .. - . . _
"-ii.im l964SagthV. " •"•
Adv.
64-B BOXOFFICE :
: June 5, 1948

I
. . . Graham
. . . Graduation
. . Don
. . Alex
. . Dan
. . John
. . Everett
SAN FRANCISCO ItTs'^t^Zt^^;':^'
•The Areata has been redecorated inside and
out and enlarged 30 feet to increase the
seating capacity from 607 to 900. The Areata
is the only theatre in this area using the new
coated lenses especially adapted to color . . .
Santa Rosa has been selected as the site
of an experiment in a professional, nonprofit
regional theatre. To be incorporated as Theatre
Fare, the organization proposes to present
a summer season of plays. Cy Roossin,
producer, said that Theatre Fare hopes to
be able to continue in production next fall,
using Santa Rosa as a home base and toui--
ing towns in California, Oregon and Washington.
Screen personalities Wallace Ford, Wayne
Morris and Charles Kemper were scheduled
to lead a parade in celebration of San Rafael's
Fiesta Hacienda days. Dedicated to St.
Raphael, for whom the town and its historic
mission were named, the Fiesta Hacienda is
intended to raise funds for the parish house
of St. Raphaels church.
Jerry Colonna acted as honorary marshal
of the Auburn Gold Rush Revival, and was
named the Miner of 1948 by the Auburn '49
Charles Hardy, fifth vice-president
Ass'n . . .
of AFL Building Service Employes;
president of Local 87, secretary of the Theatre
Janitors Local, and a member of the
Theatrical Mutual Ass'n and the Variety Club,
died following a heart attack.
Manager Walter Chenoweth of the Alexandria
knows when to give up. It all happened
when two grade school boys confronted
him in front of the candy counter. "Gimme
the time." Chenoweth mildly rebuked the
boys, asking if that was the proper way to
ask. "Aw-right, then, what's the time, please?"
When Chenoweth told them the time, one of
the boys offered : "You ought to be a teacher.
They tell us how to act all day in school.
But what a gyp!!! We come here and pay
20 cents to be entertained and now you're
telling us how to act." "That stops me." said
Chenoweth.
He bought them both candy bars.
Henry "Hank" Alston, manager of the
State here, was in Los Angeles on a vacation
. . . Sympathy to Ted Galanteer, MGM
publicist, on the death of his mother . . . Mel
Klein, Columbia office manager, and wife
celebrated their 15th wedding anniversary at
the Variety Club ... Jay Golden, Golden
Gate Theatre, was in Los Angeles a few days
on business.
Loyd Katz, Eagle Lion manager, was married
May 23 , . . Bernard Levy, well known
on Filmrow. was married to Helene Zirker in
Merced, Calif. Many local Filmrowers attended
the ceremony and reception that followed
. . . Jay Coyne, MGM office manager,
was taken to the hospital for an emergency
appendectomy.
Sam Gardner, assistant west coast sales
manager for MGM. was in Portland and
Seattle a few days on business . . . The girls
at the local MGM exchange are forming a
bowling team.
Theatre Crasher Fined
VALLEJO, CALIF.—A 30-year-old man
charged with trying to force his way into a
theatre was fined $50 in police court here.
Another man arrested for the same offense
forfeited bail of $25.
EUREKA, CALIF.—Thomas Benge, supervisor
of maintenance here for Redwood Theatres,
was presented with a $750 cash bonus
recently for having completed 15 year.s of
service with the organization. He also was
given a watch for his birthday and another
diamond for his Redwood Theatres service
pin. The gift.s were handed to Benge by
David Petersen, local manager for the circuit.
SEATTLE
pete Higgins, local exhibitor, has moved his
office to 2302 Second Ave. . . . Bill Cooley,
manager of the Everett in Everett, used a
stage "baby" giveaway as a stunt to drum
up interest for "Sitting Pretty." This time it
was two chicks that whetted the curiosity
Kislingbury, U-I exploiteer, was
in for campaigns on "Another Part of the
Forest," set for the Orpheum, and "All My
Sons," at the Fifth Avenue.
Henry Haustein, Paramount manager,
whipped over to eastern Washington and
back during the week . Redden, manager
of the Paramount, warns that a pair
of short change artists are working this territory
Jerry Safron, Columbia western
. . . district manager, was in from Los Angeles
festivities at schools, night
baseball and the first good weather are only
a few of the things plaguing grosses here,
which already are hard hit by the strike of
14,000 Boeing Aircraft workers.
. . .
Ralph Abbett, Monogram manager, and
Ed Cruea, salesman, were in Chicago for a
sales meeting James Keefe placed two
employes dressed in prison suits in Spokane's
Lilac Festival parade to plug "Prison Without
Bars" and "City Without Men" at the
Orpheum . Gillin, WB s playdate head,
was here from New York . Danz,
Sterling circuit president, was on a Los Angeles
visit.
Lamb
Ed Lamb, RKO manager, and Mrs.
were vacationing in Canada . . . William H.
Thedford, Oregon district manager for Evergreen,
was to wed Edith Elizabeth Purnell
of McKinney, Tex., June 5.
. . . Out-of-town visitors
Sue Bates of Paramount is recovering from
an arm operation . "Doc" Singelow
received a letter from Rasmus Bristein, Norwegian
film producer who visited here several
months ago, saying he had arrived home
and asks to be remembered to the friends
he made here
Filmrow were Mickey and Mrs.
on
DeLeo, Port
Townsend: Frank Harris, Spokane; Bill Conners
and Fred Gamble, Tacoma; W. B. Mc-
Donald, OljTnpia; Bud Hamilton, Darrington;
Eddie Snow, Mount Vernon, and Walter
Graham, Shelton.
Due From Manila
LOS ANGELES—Due in over the weekend
from Manila, P.I., was Tomas Flores manager
of the Warner exchange there. He
planned a visit to the Burbank studio and
the local Warner exchange before continuing
on to New York for home office huddles. It
is Flores' first trip to America. A longtime
Warner employe, he was guardian of the
company's property during the Japanese occupation
of Manila in World War II.
LOS ANGELES
/^inema Distributors Corp., a new outfit
headed by Edward Barison, opened offices
on the Row and announced plans to
distribute two revivals: "Goona Goona" and
"Africa Speaks." Their product will be circulated
in southern California, Arizona, Seattle,
Portland and Las Vegas . English
is the new manager of the Boulevard
Theatre in east Los Angeles.
. .
Heading back home from the Monogram
convention at the Drake hotel in Chicago
were Howard Stubbins, local franchise owner:
M. G. McCarthy, Bruce Miller and Roy
Bassett . Mary Jo Brown, Republic stenographer,
announced plans to wed James Record
on June 18 . . . Earl Collins, Republic division
manager, took off for a tour of the
Seattle, Portland, Denver and Salt Lake City
exchanges.
. .
Bill Martin of the Hemet Theatre in Hemet,
Calif., is out of the hospital following an
auto accident. Although still walking with
a cane, he was a recent visitor at the Republic
exchange . Francis Bateman, Screen
Guild salesman, is back from a Dallas business
junket.
Astor Pictures' new salesman is Maurice
Geiger . . Del Goodman, formerly with
.
Paramount, now is sales manager for Social
Guidance Enterprises' first film, "Bob and
Sally," playing locally at the Mayan Theatre
. . . Charles P. Skouras jr., son of the National
Theatres president, received his commission
Edith Garfine,
in the U.S. air force . . . Universal-International, was elected to
the board of representatives of the film exchange
local of the Office Employes International
union.
George Hickey, Pacific coast sales chief for
Metro, trained for New York to spend a
month at the home office , . . The
National
Theatres public relations director, Thornton
Sargent, returned from a ten-week stay in
New York, where he worked on the youth
campaign being laimched by the Theatre
Owners of America.
Hygienic Names Mort Allen
WILMINGTON, OHIO—Mort Allen of Los
Angeles has been appointed west coast representative
for Hygienics "Mom and Dad"
to succeed Dick Currier, who is being transferred
to the company's production unit in
Hollywood for work on "One Too Many,"
Hygienic's new pictm-e, slated to go before
the cameras shortly. Allen was a salesman
for 13 years with Warner Bros, in Los Angeles.
There Will ALWAYS
Be a MANLEY Man!
W. H. TURPIE, Wsstera Division Manager
1914 So. Vermont. RE 7528 Los Angeles 7. Calil.
ATTENTION DRIVE - IN THEATRE OPERATORS
Send for Our Special Trailer Ideas
for Drive-In Theatres
Motion Picture Service Co.
125 Hyde St.. San Francisco 2, Calif.
BOXOFFICE :
: June 5. 1948
64-C

. . Agnes
$200,000 SlarlileAirer
Will Open August 1
SAN FRANCISCO—The $200,000 Starlite
Drive-In, scheduled to open August 1 on Linden
avenue, South San Francisco, will have
one of the largest screens in the country,
James B. Howell jr., president of San Francisco
Drive-In Theatres Corp.. said. Ninety
thousand yards of fill is being imported to
grade the 14-acre parking area. Capacity
is to be 800 autos. The theatre will operate
under the HoUingshead patent.
Permit to build a drive-in at a cost of $10,-
000 on Wall avenue near Riverdale road in
Ogden, Utah has been granted by Weber
Wayne Stevens and
county commissioners to
Marcus Stevens on condition that a structure
suitable for the approach to the city be
erected.
The new theatre to be built for the New
Salinas Theatre Corp. in Watsonville in the
3200 block on Main is estimated to cost $100,-
000. It will have a capacity of between 500
and 600 seats and will be on one floor, semistadium
type.
Ground work has been broken for the construction
of an $85,000 theatre in Escalon
which will be of Spanish architecture. The
seating capacity will be about 600. Frank
Peters, also operates the Manteca, Riverbank,
Salida, Ripon and the Escalon theatre.
C. R. Bailey, Sharp Park Theatre manager,
reported contractors for the new Sharp
Park Theatre will commence breaking ground
in the next four or five weeks. Bailey said
the theatre will be built in anticipation of
an estimated substantial increase in population
during the next 20 years.
Sam Walyer House to Bow
In Selah, Wash., July 1
SELAH, WASH.—Sam Walyer expects
his
new Selah Theatre to be completed around
July 1. This community's first theatre will
seat approximately 600 in the 50xl20-foot
building built of concrete blocks and cement.
Walyer's son Andrew will assist him in the
operation.
bemg put in the new the-
Around $80,000 is
atre, which is situated a short distance on
the main highway to Yakima. Century
equipment is being installed. The stage will
be used for community events. The interior
color scheme is to include cream and light
green walls and blue panel drapes. Seats
will have green upholstery. Ceiling is of white
Celotex. There is to be a large concession
stand at one side of the foyer.
The exterior is painted white with modernistic
blue vertical stripes at the front. A
brightly lighted marquee and a neon sign will
be one of Selah's bright spots.
Ample parking space is provided in two
areas, one on either side of the house, of
45x120 feet, and a large 50xl40--{oot area at
the rear.
Walyer is well known in Yakima where he
operated Walyer's bakery.
He owned a bakery
in Wapato also. His new theatre is his
first venture into the business.
METRO PREMIUM CO.
now oiiers
BEAUTYWARE PREMIUM DEAL
Gifts oi overpowering Boxoifice Appeal
242 Hyde St. GRaystone 410S San Francisco, Calif.
Kroger Babb to Feature
Atlanta Child in Films
HOLLYWOOD—Kroger Babb. independent
producer and head of the Kaybee Corp., has
assumed the exclusive management of 5-
Ginger Prince and Kroger Babb
year-old Ginger Prince, talented moppet of
Atlanta, Ga.
Contracts recently signed call for the child
actor to appear in 14 pictures over a period
of seven years. Ginger already has established
a record for stage and radio appearances,
having participated in more than 70
dance revues and radio shows. Her father
is Hugh Prince, former film booker and theatre
manager in Atlanta.
Ginger and her parents took up residence
in Hollywood June 1. She is already being
prepared for her initial screen appearance in
"One Too Many" scheduled for midsummer
production.
Kroger Babb, also is president of Hygienic
Pi'oductions, Inc., producers of "Mom and
Dad."
Fortieth Kem Anniversary
Is Honored in Bakersfield
BAKERSFIELD, CALIF.—The 40th
anniversary
of the Kern Theatre was being celebrated
this week. The house, operated by
Fox West Coast Theatres, was established as
the Union Theatre in 1908 when it showed
vaudeville and one-reel pictures. One of the
highlights of each evening's bill was the vocal
soloist whose song was illustrated with slides
operated from the projection booth.
After one year, the Union was purchased
by M. R. Para and renamed the Para. Vaudeville
was continued, and feature pictures
were used instead of shorts. This entertainment
pattern was followed without a break
until 1917. when the Para was purchased by
George Helm, who changed its name to the
Hippodrome, still offering vaudeville and
motion picture features.
About 1918 Charles Grogg bought the house
and operated it until 1923 when he sold out to
Fox West Coast, who finally remodeled and
modernized the theatre and renamed it the
Kern.
PORTLAND
TXrilliam H. "Bill" Thedford, Portland district
manager for Hamrick-Evergreen,
took off for Dallas, Tex. to get married this
week. The honeymoon will include a trip to
Chicago, Lake Louise and Banff. June 20 is
the return date. Exchange managers gave
Bill a stag party last week at the Film club.
RKO presented a Sunbeam mixmaster as the
first wedding gift. The guests included Sam
Gardner of MGM, Ted R. Gamble and Barney
Rose from San Francisco. Rose is the
U-I manager there.
Larry Doyle of SRO shares offices with
Screen Guild at 1806 N. W. Kearney St. . . .
Fay Honey and his wife spent a week here.
Honey received the bid to take over the new
house in North Richland, Wash Mr.
Blanchard of the Ideal Seating Co. of Grand
Rapids, Mich., called on F. J. Becker of
Western Theatre Equipment Co.
Evergreen Theatres had an amphibian
plane standing by to fly films over the Interstate
bridge to Vancouver, Wash., in case the
bridge was closed by the flood.
Ryllis Hemington of the FWC public relations
office in Los Angeles attended the
Federation of Women's Clubs convention
here . . . Katherine Marshall of the H-E
main offices spent the weekend helping her
husband put in a new lawn . . . Russ Morgan,
western exploiteer for RKO, was in town . . .
"Pinky" Shelton, Film club manager, announced
he will be married August 1 . . .
Donna Caba of RKO spent Memorial day at
Seaside.
Ralph Amacher, Mike Powers and Butch
Leonard of the Eagle Lion staff tripped to
Frisco for the big EL sales meeting. The
stone front of the EL building finally is
UA's Jack O'Bryan went to
completed . . .
"Chuck" Wilkins of Repubhc
Astoria . . .
is the father of another baby named Skeeter
. . Allene Dana got a brand new apartment
.
right off the Row . MacRae, assistant
to Lou Metzelaar at the Evergreen office,
flew to Sacramento for the holiday
weekend.
Phil Carlin, owner-operator of the Lincoln
and Elmo theatres, has put in cats to cut
down exterminator costs . . . Lois Cady of
the Theatre Exchange Co., moved into her
new home.
. .
. .
George DeWade, U-I manager in Seattle,
was a Rose City visitor . . . Denzil Piercy of
Prineville was on the Row, as was Mr. Macintosh
of Arlington . . . LaVeme Spears,
Film Classics, went to Eugene . . . FC's Mary
Duerst took her kids to the circus over the
weekend . . . Larry Bristol, Monogram manager,
flew to Chicago for the sales meetings
there . Louise Todd, secretary at the Music
Box and Playhouse theatres, has been nursing
a pet mother pigeon. The bird built her
nest inside Louise's apartment . The Orpheum
building is getting an inside repaint
job.
Plans Ketchum Theatre
KETCHLTM, IDA.—O. R. Hicks plans to
build a 350-seat theatre here at an estimated
cost of $30,000. Equipment cost will be about
$16,000. The building will be finished with
California stucco and will have a three-room
apartment on the second floor.
i;
1
64-D BOXOFFICE
:
: June 5,- 1948

. . cooperated
3,000 See 'Miracle'
And Give $10,1
CHICAGO—A crowd ul aroiuid 3,000 contributed
$10,000 to the American Cancer society
at the opening of "The Miracle of the
Bells" last Tuesday night (25i at the RKO
Palace, while twice that number greeted the
Hollywood celebrities and the leaders of Chicago's
social and business world as they arrived
for the show,
EXTRA POLICE ON DUTY
Thirty policemen were assigned to prevent
spectators outside the theatre from stopping
traffic on Randolph street. Huge searchlights
raked the skies and radio announcers
Les Lear and Tommy Bartlett were on hand
to welcome the guests over the public address
system. The proceedings were also televised,
Frank Sinatra was the hit of the evening
with his songs from the stage and autographs
for all comers before and after the show.
After singing "Nancy," dedicated to his
daughter, Sinatra revealed she will have another
little brother or sister, "in about four
weeks,"
Producer Jesse L. Lasky was introduced
from the stage and presented the premiere
proceeds to Maurice Goldblatt, Chicago merchant
and president of the Cancer society,
who expressed appreciation of the public's
increasing interest in the fight against the
disease, Lasky revealed the motion picture
was 1,018th of his 35-year career in the motion
picture industry and that none of his
pictures had ever been rejected by censois,
STARS PARTICIPATE
Fred MacMurray. also featured in the picture,
told how he came to Chicago from his
home town of Kankakee, 111., to crash into
big time music with his trumpet, but ended
up clerking in a local department store. Bill
Williams, who had a featured role, and his
wife, starlet Barbara Hale, formerly of Rockford,
111,, also appeared. Radio comic Jack
Paar was master of ceremonies.
Preceding the premiere Lasky and the stars
of the film were guests at a cocktail party at
the Ambassador hotel, which was attended by
over 200. RKO Theatres Division Manager
Prank Smith and publicist Lou Mayer: Sam
Gorelick. branch manager, and Herb Greenblatt,
district manager of local exchange:
Terry Turner, RKO exploitation chief, and
Wally Heim, local publicist, were on hand
to greet the guests.
First St. Louis Allied Meet
Is Scheduled for June 8
ST. LOUIS — Andy Dietz, newly named
fieldman for Allied for its invasion of this
territory, has announced that Midcentral
Allied Theatre Owners, the name officially
chosen for the new regional group, will hold
its first organization meeting at the Sheraton
hotel June 8,
Principal speakers at the meeting will be
Col, H, A, Cole of Allied Theatre Owners of
Texas: Truman T, Rembusch. president, Associated
Theatre Owners of Indiana, and
John 'Wolfberg, president of Allied Rocky
Mountain Independent Theatres.
Dietz has closed a deal for office space in
the building at 3142 Olive St, His Cooperative
Theatres, which currently books and
buys for a dozen theatres in the territory, also
will be located there.
Owner of Brazil, Ind., fox
Asks $381000 Damages
TERRE HAUTE, IND.—Fred V, 'Willey,
owner of the Fox Theatre in Brazil, Ind„ has
filed a treble-damage antitrust suit in federal
court here as the result of the closing of the
Fox on May 26, 1946, because of inability to
get product.
Defendants are Affiliated Theatres, Inc., of
Indiana, Citizens Theatre Co. of Brazil,
Harold Neese and his Beverly Theatre at
Brazil, and the following distributors: Columbia
Pictures, Loew's. Inc, Film Classics,
Monogram Pictures, Paramount, Republic,
RKO, 20th Century-Fox, United Artists, Universal
Pictures, 'Warner Bros.. Eagle Lion,
and Joseph 'W. Bohn and Producers Releasing
Corp.
.
'Willey, a lawyer who is candidate of prosecuting
attorney in Clay county, bought the
Fox Oct. 6. 1945. He charges he W'as forced to
close the theatre the following May because
"the motion picture producers and distributors
with and conspired with
the Citizens company and Neece and vi'Ah
one another to restrain the licensing" of first
run pictures in Brazil and refused to give the
Fox first run, second or third run films.
'Willey also charges the defendants with
maintaining an arbitrai-y system of clearance
in Brazil, fixed admission prices, and despite
repeated requests refused availability of any
feature film to the Fox.
'Willey contends he was forced to sell his
equipment and has suffered actual damages
of $127,000, or $381,000 total.
INDIANAPOLIS—Officials of three local
theatre corporations were cleared of charges
made by three stockholders that they mismanaged
at a Gary, Ind., theatre building.
Judge Robert C. Baltzell ruled in federal
court that the stockholders are not entitled
to $200,000 damages asked because of alleged
substandard rates charged in rental of the
building. The officials head both owning and
leasing firms of the building.
Defendants were 'Verner U. Young, Gary,
president of Fiftyler, Inc., the Montgomery
Theatre Corp. and Y&'W Management Corp.,
all of Indianapolis: Robert Young, secretary
of the firms, and Marc J. Wolf and Albert
R. Blocher, both directors of the three firms.
Charles F. 'Wooley, Charles C. Wooley and
Edna G. 'Ward, all of Long Beach, Calif.,
stockholders in Fiftyler, Inc, brought the suit
Jan. 28, 1947,
Judge Baltzell ruled also that interlocking
operations of officers and directors of the
three firms "is not detrimental or unfair" to
Fiftyler or its shareholders. The suit asked a
receivership for Fiftyler,
Chicago Paramount Meet
Conducted by J. J. Donohue
CHICAGO— Paramount's central division
sales meeting was held here May 24-26 at the
Hotel Knickerbocker, with Central Division
Manager J. J. Donohue presiding. Attendmg
were district managers, sales managers, salesmen
and bookers of his territory. Charles M,
Reagan, vice-president in charge of distribution,
addressed the assemblage, discussing the
forthcoming annual selling drive.
New members of Paramount's 100'; club
were honored at the session. They are Minneapolis
salesman Ernie Lund, Dallas, salesman
Paul Chapman, and Dallas head booker Tom
Luce, Donohue also presented awards to prize
winners in last year's drive.
Home office distribution executive E, K.
"Ted" O'Shea outlined important pictures of
the coming season. A special advertising
meeting was conducted by Sid Mesibov,
Stanley Shuford and Ben 'Washer of the home
office advertising staff. New types of ads were
illustrated in a series of slides. They also presented
a demonstration of how aJvcrtising
soot recordings are made. Morning screenings
were held at the Esquire the first two days of
the meeting, w-hich was held in the Oceanic
room of the Knickerbocker.
AT ST. LOUIS DINNER—Among those present at the St. Louis dinner for Maurice
Schweitzer, who recently resigned as St. Louis Paramount manager to enter the
drive-in field, were, front row. left to right: Ralph C, LiBeau, district manager for
Paramount who has been retired; Schweitzer; Tommy James, chief barker of the St.
Louis Variety Club; Tom Edwards, Farmington, Mo., toastmaster; Fred Wehrenberg.
President of the local Motion Picture MPTO and TOA, executive committee chairman.
Second row: Joe Garrison, district manager; Dominic Frisina, Frisina .\musement
Co., Springfield; Harry Miller. Festus, Mo.; Sam Pirtle. Pirtle .\musement Co.. Jerseyville.
111.; Izzy Weinshank. district manager for Publix Great States circuit; John
Giachetto II. Frisina Amusement Co., and Lester Bona, Warner manager.
BOXOFFICE :
: June 5, 1948
65

. . Elaine
. . The
. . Walter
. . Earl
—
——
—
INDIANAPOLIS
T\ J. Collins, traveling auditor for 20th-Fox,
was at the local exchange . Howard
Theatre, operated by Earl Bell, has been
leased to the Settos Theatres, now operating
15 houses in Indiana. Ohio and Kentuclcy.
The change became effective June 1 . . . R.
H. Robinson, operator of the Majestic,
Springfield, Ky., has gone on a fishing tr.p
in Tennessee.
George Helllottes, operator of the Rialto.
Fort Wayne, has erected a new marquee, repainted
the front and completed other
changes . Van Splinter, secretary
to Edwin Brauer. manager at Republic, spent
several days in Nashville. Tenn. . . . Margaret
Stevens, inspector at Republic, is recuperat-
CO
At'
A^'tH0B»^^.et
eo?*lra
"HOW TO
CONSTRUCT
AND
EQUIP A
DRIVE-IN
THEATRE"
Hd^ write for literature
rORIVE-IN
THEATRE
EQUIPMENT including
Motiograph double shutter
projectors
High intensity arc lamps
Anti-rellection coated lenses
Motor generator sets
Rectifiers
150-250 and 500 watt sound
reproducing systems
In-car speakers
Junction boxes
Projection room accessories
mFfJMJWJJ)
THE>W'RE EQUIPMENT
INDIANAPOLIS. INDIANA
on|
ing at home after a second operation at St.
Francis hospital. Beech Grove.
William Carroll, executive secretary of
ill . . .
ATOI. reports the birth of a baby boy named
Eleanor Borkes. assistant
Charles William , . .
booker at RKO, was home several days
Joseph Bohn and wife, for many years
associated with various exchanges on Filmrow,
have moved to Cincinnati . Pen-
. . B. B. Bennett
rod. Affiliated Advertising Co. distributor, is
now located in new quarters at 448 North Illinois
The Evansville Out-door Theatre,
. . . is retiling the outside surface .
of the Bennett circuit. Calhoun. Ky..
made his annual pilgrimage on Filmrow
Monday.
Gordon Craddock, EL manager and head
booker Herbert Boss and salesmen Jerry
Weiss and Max Meadows attended the midwest
sales meeting at the Blackstone hotel
in Chicago . . . The Midwest Theatre Supply
Co. opened its new quarters May 24. H.
B. Snook of Cincinnati and J. F. O'Brien,
manager of equipment sales. RCA-Victor division,
Camden, N. J., were special guests at
the opening. The new sales rooms are at
Michigan and North Illinois. Exhibitors from
all over Indiana were present at the opening.
J. Charles Clickner. is manager of the Indianapolis
branch.
. . .
Bruce K-'xmiller, operator of the Colonial
and Indiana theatres in Bicknell. attended
the Republican rally in French Lick
Joseph W. Gutzweller. owner and operator of
the Astor and Tivoli in Jasper. Ind.. was
home ill.
Changes in ownership include the Liberty,
owned by Don Hammer in Kokomo. to Curtis
G. Butler, former salesman at Columbia.
Hammer has joined UA as salesman . . . Earl
Bell, former operator of the Howard Ttieatre.
is remodeling the old Arcade on the
west side of the city. The house, dark several
years, is owned by Herbert A. Wagner of
Tucson. Ariz., formerly with MGM.
Equipment notes: K. E. Maurice, operator
of the Wabash Theatre. Clinton, Ind., has
installed new Simplex E-7 mechanisms. Peerless
Magnarc lamps and National 40-amp
D. W. Bennett. Rex. Terre
rectifiers . . .
Haute, has installed Simplex 4-Star sound
equipment . Easley. KP Theatre.
Greensburg, has installed Peerless Magnarc
lamps and National 40-amp rectifiers . . .
Cantor Amusements. Indianapolis, has installed
Peerless Magnarc lamps and National
40-amp rectifiers.
May Screen 'Life'
MADISON—The 1948 University of Wisconsin
Haresfoot show. "Big as Life." may be
adapted for a motion picture. A copy of the
script was recently requested by Herbert
Stothart. MGM musical director, and an
alumnus of the all-male musical comedy
group. Based on the exploits of the legendary
logger. Paul Bunyan. "Big as Life" was written
by three university students from New
York.
Dott-ye Brovoi in
in
'Kidnapped'
Dottye Brown has been signed for a spot
Monogram's "Kidnapped."
'Homecoming' Is Top
In Milwaukee Week
MILWAUKEE—The top dog for the week
was "Homecoming" at the Wisconsin. "Scudda
Hoo! Scudda Hay!" received a heavy preselling
campaign and hit average. A Strand
moveover on "The Iron Curtain" and "The
Mating of Millie" garnered par take. The
long
Memorial day weekend, though sending
lots of patrons out of town, brought visitors
that swelled attendance.
Alhambro'—Unconquered (Para)
Palace—Scudda Hool Scudda Hayl (20th-Fox);
100
13 Lead Soldiers (ZOth-Fox) 115
Riverside Berlin Express (RKO); Adventures
oi Casanova (EL) - 100
Strand—The Iron Curtain (20th-Fox), 3rd d.t. v^k.;
The Mating of Millie (Col), 2nd d.t. wk 100
Towne—Four Faces West (UA); Who Killed
•Doc- Hobin (UA) IOC
Warner Silver River (WB); Campus Sleuth
(Mono) - 115
Wisconsin—The Iron Curtain (20th-Fox, 3rd wk.,
Port Said (Col) 150
Nice Weather Plus Holdovers
Spell Off-Week in Loop
CHICAGO—The weather was nice most of
the week and outdoor attractions got a big
play, while the Loop was loaded with holdovers
and business was away off. The Oriental
had a big week with "The Crimson Key," on
the screen, which was boosted in a big way
by the Horace Heidt radio show on the stage.
The State-Lake also had a nice week with
Sammy Kaye and band on stage and "Caged
Fury" on screen. Another new one. "Hazard."
did only fair at the United Artists.
Song of My Heart (Mono) 2nd wk 90
Apollo
Chicago—The Iron Curtain (20th-Fox), 2nd vk . 95
Garnck Corvette (U-I); Wings Over Honolulu
(U-I) rerelease 90
Grand—River Lady (U-I), 2nd wk 90
Monroe Fury at Furnace Creek {20th-Fox}:
Campus Honeymoon (Rep), 3rd wk 90
Oriental—The Crimson Key (20th-Fox), plus stage
show 130
Palace—BerUn Express (RKO), 2nd wk 95
Rialto—The Naked City (U-I), 4lh d. 1. wk 95
Roosevelt—The Woman in While (WB), 2nd wk 90
State-Lake Caged Fury (Para), plus stage show, 105
Studio Boru (Dezel); Rama (Dezel); Strange
People (Dezel), 3rd wk 85
United Artists—Hazard (Para) 90
Woods—State of the tJnion (MGM), 3rd wk 110
World Playhouse The Queen's Necklace
(Siritzky) 90
Indianapolis Grosses
Drop to Low Ebb
INDIANAPOLIS—Boxoff ice grosses dropped
to a low ebb. Only the Lyric, with two horror
pictures, did much business. The decline
in attendance was alarming even in neighborhood
theatres.
Circle—Casbah (U-I); French Leave (Mono) 80
Indiana-The Big Clock (Para) 80
Keiths—Sundown (UA); Winter Carnival (UA),
reissues 85
Loew's—B. F.'s Daughter (MGM); Port Said
(Col) 90
Lyric^-Son of Frankenstein (FC); Bride oi
Frankenstein (FC), reissues 175
Loew's With "Union'
Takes
Indianapolis Honors
INDIANAPOLIS — Boxoffice receipts were
scattered last week. Loew's headed the list,
while receipts at other first run houses were
noticeably down.
Circle—Tarzan and the Mermaids (RKO); Western
Heritage (RKO) 90
Indiana—Scudda Hool Scudda Hay! (20th-Fox).... 85
Keith's-Sutter's Gold (EL); Seven Sinners (EL),
reissues 100
Loew's—Stale of the Union (MGM) — 1»S
Cooling Illiopolis Theatre
ILLIOPOLIS. ILL.—Mr. and Mrs. J. Greish»m.
owners of the Illiopolis Theatre, a 250-
seater. are installing an air conditioning system
in the theatre.
66 BPXQFFICE
: : June 5, 1948

NOW BOOKING
THE BAHLE OF A CENTURY
-JUNE 9th-
Official Motion Pictures of the Real Battle of 1948
The World's Middleweight Championship
BOXING CONTEST
BETWEEN
THE CHAMPION
ROCKY GRAZIANO
VS.
THE FORMER CHAMPION
TONY ZALE
• • •
ILLINOIS — INDIANA — WISCONSIN
HENRI ELMAN ENTERPRISES, INC
1327 SO. WABASH AVE. PHONE HARRISON 5878
CHICAGO 5.
ILLINOIS
BOXOFFICE :
: June 5, 1948 67

. . Red
. . Herman
. . The
ST.
LOUIS
"Dalph D. Graham, new owner of the Park
in Clayton, 111., has changed the name to
the Bijou . Tanner, Vandalia exhibitor,
Mrs. Tanner and their young daughter
left on a motor trip to New York, Boston
and other eastern points June 1. They will
be away two or three weeks . United
Artists exchange has been completely redecorated
to provide a cool and appealing appearance
just as the summer is about to set
in. Painters also have completed their work
at
the Columbia office.
Burial services for Joe Anthony. 64, veteran
Balaban & Katz manager of Chicago, were
held here early this week. He died of a heart
attack . Edinson, Chicago Eagle Lion
exploiteer pinch-hitting for Milt Overman,
was here to cover the campaign for "Ruthless,"
which will open at the Fox June 8.
Laura Wells, special publicity representative
working on the film, was in June 3, 4 to arrange
interviews with local newspaper and
B. G. Kranze, general sales
radio folk . . .
head of Film Classics, was due here this week.
. . . Sam Levin, one of the owners of the
Esquire and Norside theatres, Mrs. Levin and
their two daughters are looking forward to a
vacation trip to the west coast the latter part
of July. They will be in Beverly Hills, Calif.,
from July 26 through Augu.st 8. according to
their present schedule. Sam is one of the
wheel horses in the St. Louis Variety Club.
Word conies from Moline, 111., that the
Moline 4 per cent tax on theatre admissions
came in for a heavy fire in the Moline police
court May 24 when the first legal test of the
new ordinance came up for hearing. The
defendant Tri-State Theatre Corp., owner of
the mini and Le Claire theatres, have refused
to pay the tax. The four other theatres
in Moline are paying the tax under protest.
It is due to add $40,000 a year to the city's
revenues.
The battle for juvenile trade being waged
by Fred Wehrenberg's 66 Park-In Theatre
SHOWMANSHIP
IN YOUR LOBBY
DEMANDS
A
MANLEY
R. D. VON ENGELN
Manley Hepresentative
Eastern Missouri-Southern Illinois
3138 OLIVE STHEET
ST. LOUIS 3, MO. NEwstead 7644
and the drive-in at Des Peres, controlled by
Phillip Smith of Boston, continues. Wehrenberg
has countered the drive-in's pony rides
with rides for the kiddies on ponies with
fancy names. The 66 Park-In ads of May
24 carried this message: "Look, kiddies, free
pony rides. Come early! Meet and ride our
ponies. Sunny Boy and Lady. Playgrounds
lor the kiddies."
New Monogram Manager
Is Former Exhibitor
ST. LOUIS—Rubin Rosenblatt, who on June
1 assumed his new duties as St. Louis manager
of Monogram, filling the vacancy
caused by the death of Barney Rosenthal,
has been in the motion picture business since
1923.
For the past five years he has been a
salesman for Paramount in northwest Illinois
and northeast Missouri. Prior to coming
here he had been a salesman for Universal
in Des Moines for about 18 months.
His experience also included some seven
years of selling for Universal out of Milwaukee.
For about seven years he operated theatres
in various Michigan and Wisconsin towns,
including Mukwonago, Appleton, Kaukaima
and Rhinelander, Wis., and Hancock, Mich.
He also was with Master Art Productions
of New York City as a salesman in the
period 1932-37.
He resides in the Overland section of
St. Louis coimty, is married and has five
children.
Buys Nashville State
NASHVILLE, ILL.—Harold Rixmann, local
automobile dealer, has purchased the 200-seat
State Theatre from the C. H. Backs estate
and has indicated he plans to use the structure
to enlarge his automobile sales and
service departments. The State is operated
by Mrs. Alpha Hisey. C. Smith, manager of
the theatre said that plans are under consideration
for the erection of a new and
larger theatre in
the downtown section.
Edinburg Theatre Sold
EDINBURG, ILL.—The 150-seat Rio Theatre
has been sold by Carl E. Pehlman to Al
Vetter of Springfield, a newcomer to the motion
picture business. Vetter said that there
would be no change in either the admission
prices or policy of the theatre, which had
been operated by Pehlman for the last ten
months.
Reopen Maiden Liberty
MALDEN. MO.—H. Ferguson's Liberty Theatre,
completely remodeled and equipped with
new projection and sound, carpeting, seats,
stage settings and drapes and York air conditioning
purchased through Cine Supply of
St. Louis, reopened June 5.
Alliance Leases Grand
TERRE HAUTE, IND.— Alliance Theatres
has leased the Grand Theatre here as of
April 1, 1949. The building will be extensively
renovated. It is now operated by the Fourth
Avenue Amusement Co. Alliance has the
Orpheum Theatre here.
Partial Viclory Won
By Robin Theatre
JEFFERSON CITY — The state supreme
court has upheld provisions of the new St.
Louis building code that permit city officials
to close a motion picture theatre to
safeguard the public, but at the same time
remanded the case to the circuit court for a
fiu'ther hearing, directing that the lower
tribunal issue an injunction to prevent the
city from ordering demolition of the property
in question.
The case was brought by the Robin Theatre,
a 400^seat St. Louis house, which had
been operated by Arthur Kalbfell. Marie K.
Winderly is the owner of the building, in
which a motion picture theatre had been
operated for about 30 years.
The court held that regulation of motion
pictures for the safety of the public is a valid
exercise of the city's police powers, but they
reversed the lower court on the question of
whether the city officials could go a step
farther and compel the owners of the building
to tear down the building. On this point
the circuit court was instructed to issue an
injunction granting the property owners relief
from the efforts of the city to force demolition
of the building.
The Robin was ordered closed April 6, 1947,
by the director of public safety and the
building commissioner on the grounds that
it constituted a fire hazard in violation of
the new city code. Construction of the building,
which is about 50 years old, did not conform,
they said, to the new standards set
forth in the code for a place of public assembly.
The structure for some years had
been used as a church before it was converted
to a theatre in the silent motion picture
days. A week after issuing the order to
close the theatre the city filed notice that
the building was condemned and ordered it
demolished.
EVERETT HAGLUND— General
Manager, Gollos Theatre Circuit (9
theatres), Chicago, Illinois—writes:
"RCA Service is 'Johnny on
the spot.' It is a necessity just
like insurance."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
Adv.
68 BOXOFFICE :: June 5, 1948

!
. . . Sam
. . . Mort
. . Len
. .
. . Walter
___. 1
Songwriter Jules Styne
Revisits Chicago Home
CHICAGO—Jules Styne, Chicago composer,
was in town in conjunction with the opening
of the stage production "High Button Shoes,"
for which he composed the musical score.
Styne had written dozens of songs before he
was summoned to Hollywood as a voice coach.
Among his pupils, he said were Shirley Temple,
Alice Faye, Tony Martin, Linda Darnell
and many others. While on the west coast,
he said, he wrote music for over a hundred
songs for Republic Pictures in a year. Styne
and his partner, Sammy Cahn, who writes
lyrics, recently completed words and music
for the Warner Bros, forthcoming musical,
"Romarice on the High Seas," starring Jack
Carson and Doris Day.
Buy Grayville Interest
GHAYVILLE, ILL.—The Turner-Farrar interests
of Harrisburg, have closed a deal
with Charles Brechner, owner of the Premier
Theatre, a 250-seater in the burned-out Masonic
Bldg., under which the Harrisburg organization
will erect a 500-seat theatre here
and retain Brechner to operate it.
The circuit, which operates the Hollywood
and Majestic in Albion, have purchased a site
on North street for the new theatre.
Altec Installations
CHICAGO—Altec Lansing's Voice of the
Theatre horn .systems have been purchased
by the following theatres: Park, Loves Park,
111.; Logan, Logansport, Ind.; Fx-eeburg, Freeburg,
111.; Lidice, Joliet, 111.; Brokaw, Angola,
Ind.; Paradise. Molina, 111., and the Hiu'st,
Hurst, III.
Crazy Auctions Make Fun
MADISON—A series of "crazy auction"
shows have been attracting large crowds at
the Majestic here, with a variety of odds and
ends put under the hammer to provide
hilarity. Fred Reeth, manager of the Capitol
Theatre, has been acting as auctioneer.
Well Cools Photoplay
CLAY CITY, IND.—A deep-well cooling
system has been installed by Damon Frank
in the Photoplay Theatre.
CHICAGO
n 1 .lolson broadcast his Kraft Music Hall
show from here last weekend. He also
celebrated his birthday hosting the press and
notables in the Mayfair room. He said his
next film will be titled "The Rest of the
Story." Larry Parks in all likelihood will
portray Al again in the picture.
. . . The
The Republic Club of Chicago was organized
last week with the following officers:
Frank Mardi, president; Pearl Perkins, vicepre.sident;
Stella Russo, treasurer, and Beverly
Knapp, secretary. The club is planning
its first summer outing in August
Variety Club bingo party was a corker with
.some 150 attending. Jack Rose, Jack Kirsch,
Henri Elman and Harry Goldman worked
hard and did a great job, number calling and
handing out the moola. Another bingo free
party, with entertainment, too, is scheduled
for June 12 at 8 p. m. Come and bring your
friends.
Max Roth, Film Classics district manager
is at Michael Reese ho.spital for a checkup
Harris, manager of the Lane Court
the last five years, went to California for a
visit and liked it .so well, he will stay there
Green, manager of Bartelstein's
Imperial is vacationing . Utecht, manager
of the Lake in Oak Park, is vacationing
in northern Wisconsin and Michigan .
Johnny Kerzan, former trainee assistant at
the Lamar, is now assistant at the Lake in
Oak Park.
Bartelstein circuit has taken over the operation
of the Lane Court Theatre, operated
. . The
for many years by M. Goodman .
White-Way Sign Service have given the
State-Lake marquee a new look, a very colorful
job ... A facsimile of the novel See
Yourself television demonstration, which
has been a major attraction for more than a
million visitors to RCA exhibition hall in
New York in the past year, will be a feature
attraction of the RCA Victor displays at the
four-day Music Industries show, at the Palmer
Hou.se beginning June 14.
The l,00fl-car 66 Drive-In opened with great
fanfare Friday (28i at Joliet and LaGrange
roads. It cost more than $250,000.
Two thousand students at Evanston township
high school had a hunch there was
something familiar about the visiting student
who attended cla.sses there one day last week,
but not until the end of the day was her
identity revealed. Jane Powell was taken
back to .school for a Daily News feature story
cooked up by K&K's Ed Seguin. Janie used
her real name, Su.sanne Bruce, and carried
off the gag like a bobbysox trouper. The
lass is captivating the crowds at the State-
Lake.
The life story of "Yellow Kid' will be
filmed by Hollywood. Producer Joe Kaufman
.
landed the rights during a recent visit here
. . . S. J. Gregory, AUiance circuit executive,
has returned from an inspection trip in the
state of Washington . MacEwen,
co-producer of "The Miracle of the Bells."
attended the premiere of the picture at the
Palace and left for New York from where he
will go to Scotland.
METRO PREMIUM CO.
now olf«rs
BEAUTYWARE PREMIUMS
Gifts of overpow^ering Boxofiic« Appeal
1245 So. Wabash Ave. HAHrison 8013 Chicago, III.
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are be/fig distributed in
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Louis territory by
GEORGE PHILLIPS
and
HERMAN GORELICK
of
Screen Guild Productions of St. Louis,
3.^26 Olive St., St. Louis, Mo.
REALART Pictures, Inc.
2 PARK AVENUE. NEW YORK (16) N. Y.
TEl MURflAY Hill 9-0443
i
BOXOFFICE :
: June 5, 1948
69

—
•
cited
m
Building Quonset House
MOUNTAIN GROVE, MO.—Construction
of a new quonset-type theatre has begun
here. Dean Davis of West Plains, owner of
the Cameo Theatre here, has purchased the
lot and is building the house. It will be similar
in size to the Cameo.
To Build Near Racine
RACINE, WIS.—L. F. Gran is planning
construction of a 500-car drive-in between
here and Kenosha on Highway 42 with in-car
speakers, a restaurant, children's playground
and a bottle warming service for babies.
Alma Foster Sells Storm
OAKLAND CITY, IND.—Alma Poster has
sold her Storm Theatre here to Syndicate
Theatres, Inc., of Columbus, Ind.
70
Indoors or out DeVrys the buy/
For 250-seat to 6,000 seat theatres
and outstandingly for drive-ins with
up to 1,000 car capacity—the trend is
definitely to DeVry "12000" Series
projectors, amplifiers and in-car
speakers.
Typical of DEVRV-equipped outdoor
theatres now being readied for
spring opening is the model Drive-In
at Muncie, Indiana, shown in the airview
shot above. Other DeVry installations
being made for the coming
season are:
CALIFORNIA: Drive-In near San
Diego. GEORGIA: Drive-ln Theatres
at Thomasville & Moultrie. INDI-
Charleston Opening Nears
CHARLESTON, MO.—The new theatre
in
Charleston is expected to be ready for opening
by late June or July. Richard Logan,
manager, said it will be known as the O. W.
McCutcheon Theatre in honor of the builder.
Olaf Ussing to Stay in U.S.
MADISON — Olaf Ussing of Denmark,
known to Scandinavian moviegoers as "the
man with a thousand faces," stopped here
to visit friends recently while en route to
Hollywood. He said he intends to make his
home permanently in America.
Signed to Term Contract
Currently at work on the score for "The
Saxon Charm," Walter Scharf has been
signed for a term contract by Universal.
ANA: Terre Haute
Drive-In. IOWA:
Drive-In at Sioux
City. OHIO: "Sciota''
at Portsmouth,
"Triangle" at Wilmington.
Also Drive-Ins at Springfield and St.
Marys. MICHIGAN: Drive-In at
Grand Rapids. NORTH CAROLINA:
Drive-Ins at Asheville, Stateville &
Charlotte. PENNSYLVANIA: "Family"
Drive-ln at New Kensington.
TEXAS: Drive-In at Midland. WEST
VIRGINIA: Drive-In at Elkins and
Meadowhrook. CANADA: Peter
Drive-In, Lansing, Ontario.
// you contemplate modernizing present equipment or building anew, he
sure and see DeVry before you buy.
For more of what
you want — greater
audience satisfaction,
increased
box office tal

1
. . Elaine
. . Beatrice
. . H.
. . Johnny
. . Erv
. . That
MILWAUKEE
. LeRoy
. . Wisconsin
/^ene and Jerry Goderski came up with the
best bid on the Greendale. Greendale.
They will assume operation in September
when Erv Koenigsreiter bows out . .
Smith is back selling film at MGM .
vendettes Vilma Katona and Colleen
Moore departed for other activities . . . Elmer
Hall. MGM engineer, became so interested
watching the Memorial day parade
that he tumbled off his seat atop the courthouse
steps.
Local bluecoats were called when the mule
used by Rudy Koutnik, Palace manager, in
a pitch on "Scudda Hoo! Scudda Hay!"
snarled traffic on Wisconsin avenue. Koutnik
had a staff member riding the mule,
but no advertising imparted any clue to the
gag. People milled around the animal like
celebrants on VJ day. Most of them thought
the animal was lost.
That "Easter Parade" screening at the
'Tosa. an invitational affair, brought hundreds
of requests for ducats from local civic,
church and school officials . . . Rosemary
Douglas, former secretary to John G. Kemptgen.
MGM manager, now on a Florida honeymoon,
writes she became seasick while angling
for sail fish.
Walter Blaney, RKO office manager, was
blessed with an early Father's day gift from
his mother-in-law—an alarm clock . . . Bob
Grady. Strand manager, shifted to the State.
Donald Weisfeldt, son of Eddie Weisfeldt.
former Riverside manager, took over at the
Joe Neger, 20th-Fox manager
Strand . . .
who has been living at the Schroeder, is
searching for an abode, Joe says anything
will do providing the home boasts electricity.
Another housing shortage victim is June
Anderson, Warner Theatres hello gal. She
bought a refrigerator and she requires a
place to store it . . .Gene and Jerry Goderski
are building a new house in Lake.
man and expects a notable attendance,
Benny Berger, Minneapolis. North Central
Allied chief, will sjjeak at the meeting.
Ted Pappas, Modjeska manager, caught the
public eye with a man carrying a film can
bearing copy reading: "I Walk Alone Because
the Film in This Container Is Dynamite!"
in a pitch on "I Walk Alone" . "What
Is an Ideal Husband?" contest at the Wisconsin,
convinced all gals that Tom Cornfield,
Wisconsin manager, had the desired qualifications
. Schoenberg is back at
her ITO secretarial chores following marriage.
Alex Pukalo, United Artists salesman,
startles state exhibitors with his resemblance
.
.
to a certain film star. Who's the star? W. C.
Fischer. Campo, Campbellsport will tell for
a slight fee Mednikow. National
Screen manager, planed back from the firm's
huddle at Atlantic City . dumb. Towne
advertising director, moved into his new
house Frederioh will open his new
485-seater the Woods, Woodruff late June
and July.
. . L. F. Gran. Standard Theatres
Max Markowitz, Palaza manager, has
acquired a motor vehicle after considerable
brush beating .
topper, will stage his annual golf affair
June 11 at MerriU Hills, Waukesha ... All
exchanges shuttered for the Memorial day
breather. Louis Orlove, MGM exploiteer,
breezed in and marched with the Blatz band
for six blocks, then adjourned to the Alhambra
for a bit of tub thumping.
New marquees are being put up by Poblocki
and Sons at Fox Wisconsin's Mojeska Theatre
and the Grand, owned by Mrs. Evelyn
Gutenberg.
Another Theatre Service
WAUPUN, WIS.—The Classic Theatre here
keeps weatherconscious residents of the city
informed by means of a large clock-.shaped
thermometer on top of the canopy. Temperature
readings are easily visible from quite a
distance away.
Mother of Groom Attends
Golden Wedding Party
Uecatur. Ind.—The parents of Itoy Kalver,
operator of the .\dams and Cort
theatres here, celebrated their golden
wedding anniversary Saturday night,
May 22, with a dinner-dance in the Gold
room of the Congress hotel in Chicago,
and at the same time they celebrated
the itOth birthday of the groom's mother.
Mrs. Sarah Max of Chicago. Kalver's
parents have been in show business in
Decatur since 1926. Mrs. Max has lived
in Chicago for nearly 65 years, .\bout
100 relatives attended the celebration.
J. P. ADLER—President, Adler
Theatre Company, Inc., Marshfield,
Wisconsin— says:
"RCA Service rates 100 per
cent with us; never a failure
in ten years."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
Benny Benjamin, Screen Guild manager,
returned from another swing through the
northern Wisconsin territory . . . Thurston
Wayner, Telenews manager, does a terrific
job on canopy copy. It reads like newspaper
headlines constantly, with astute use of colored
letters attracting attention to featured
Ground was broken on that new
shorts . . .
house in Whitefish Bay. the carriage trade
suburb. Details of the project "off the record"
for many moons, indicate construction
of business buildings adjacent to the theatre
reminiscent of Greendale's community setup.
In-the-car speakers are on tap for patrons
of the Standard Theatres drive-in. currently
Jerry Bares, Princess
in the birth pain stage . . .
manager, has a brother now assigned as
priest at a church up-state . Kelley,
former MGM staffer, was around town around
Memorial day looking extra glamorous
Leo Terzes, Town assistant
. . .
manager, braved
the summer chill in his new cardigan in six
Did you see Ray Krasno,
shades of blue . . .
Alhambra assistant and his upturned hat
brim? . . . Construction on John Adler's Rosa
at Waupaca is moving rapidly.
A regional ITO meeting June 10 at Wausau
will be combined with the board meeting of
the ITO of Wisconsin and Upper Michigan.
Sig Goldberg, Hollywood, Wausau, is chair-
ToLAN Engineering Go
Theatre Builders
MAINTENANCE — REMODELING
Conventional
Drive-In
Quonset
•
COMPLETE CONSTRUCTION SERVICE
Phone Essex 2252 Chicago 17, 111.
Day and Night Service
BOXOFFICE :: June 5, 1948
71
II

i
Keep them ''owmcfi^^
^Ae Big New—
" ' ••• them. Itpavs
"" ^^°"^d *e]I
'
SHOWMANDISER Section
72
BOXOFFICE :: June 5, 19

I
Andy Smith Receives
Plaudits of Berger
MINNEAPOLIS — Bennie Berger, North
Central Allied president, has commended
Sales Manager Andy Smith of 20th-Fox. In
an open telegram to Spyros Skouras. 20th-
Fox president, Berger paid tribute to Smith
for trying to be "fair" to independent exhibitors.
If others had followed the Smith
pattern, Berger declared, there wouldn't have
been internal warfare in the industry leading
to the courts. He "saluted' Smith who,
he says, sets an example for the rest of the
industry.
"Please permit me to express my personal
appreciatioii to Andy Smith for his attempted
enactment of a fair policy toward the independent
theatre owners during his first year
at 20th-Fox company's helm," the telegram
stated.
"Andy's courage in attending independent
exhibitor meetings, which is equivalent to
getting into the lion's den and opening himself
up to questions and criticisms, must be
admired by the entire industry. If 20th-Pox
and the other companies had pursued the
same policy as that which Andy has been
attempting, the present supreme court decision
and the present turmoil in this industry
could have been avoided.
"I wish Andy continued success and hope
that he will continue his policy of bringing
about peace between the independent theatre
owners and 20th-Fox, thereby setting an
example for the rest of the film companies, as
it is still not too late to bring peace and
quiet into this industry. I salute you Andy
on this occasion. You're a swell guy. I hope
nothing will deter you from your attempted
course. Best wishes for your continued good
health and success."
Clearance Committee
Of NCA Not Ready Yet
MINNEAPOLIS—A special committee appointed
by President Bennie Berger informed
North Central Allied directors this week that
it is not yet ready to formulate demands for
more equitable clearance in the Twin city
area and in other parts of the territory. The
program is being designed to meet the membership's
approval.
Several Minneapolis and St. Paul exhibitors
have made demands individually for shorter
clearance for their theatres. One local exhibitor
has brought suit against the Minnesota
Amusement Co. and major distributors
for damages alleged to have been caused to
his two local neighborhood houses in consequence
of "unfair clearance," which, it's
claimed, Is a result of a conspiracy among the
distributors and the big Paramount circuit.
The committee was appointed after the
supreme court consent decree decision. Henry
Green is chairman.
Hole Punched in Screen
BOONE, lO'WA—Investigation is under
way here in connection with $200 damage
caused to the screen of the Rialto Theatre
last week. Police are looking tor a person
who threw a piece of "metallic rock" through
the screen, tearing a hole in it. The Rialto
management said the missile could have
caused serious injury to patrons had the rock
fallen short of the screen.
BOXOFFICE : : June 5. 1948
College Boys Boo Ads
On Jayhawk's Screen
LAWRENCE, KAS.— Stanley Sehwahn, veteran
pilot of the Jayhawk Theatre, who has
been operating theatres here for more than
19 years, has encountered .something new
in audience disturbers. This latest effort to
harass the managerial peace of mind comes
from Kansas University students protesting
the showing of screen advertising.
These college boys, Sehwahn reports, stamp,
clap, whistle and boo at every appearance
of the advertising shorts. Recently one student,
sitting in the last row of the balcony,
held up a large sheet of paper and completely
m?sked the lens of the projector.
Another student, who had taken part in the
disturbances, informed the Jayhawk manager
that his group would continue their rowdy
conduct until the advertisements were no
longer screened. Many of this city's townspeople,
Sehwahn remarked, had stated to
him their emphatic disapproval of such conduet
and congratulated him in his firmness
in handling the situation. Since he has contractual
commitments with a film company
there is nothing, provided he wished to do
so. he can do to stop the advertisements,
Sehwahn stated.
It is understood here that Lawrence is not
alone in witnessing this student outbreak of
protest over screen advertising. Reports from
other college towns indicate similar disturbances.
Central States Managers
Hold Meet at Clear Lake
CLEAR LAKE, IOWA—Managers of the
Fort Dodge district of the Central States
Theatre Corp. held their annual spring conference
at the Ritz hotel here last week. Fifteen
managers from Estherville, Fort Dodge.
Boone, Clarion, Eagle Grove, Forest City,
Mason City and Clear Lake were present
with their wives.
From the home office in Des Moines were
L. J. Wegener, assistant general manager:
M. E. Lee, booker; Dorothy Day. in charge
of the publicity department, and Marie Frye,
merchandising department. Jess Day, Fort
Dodge, is division manager.
Don Harrington Appointed
Marshalltown Manager
MARSHALLTOWN, IOWA—Don Harrington
of Clinton, Wis., has been named manager
of the Odeon and Casino theatres here.
Harold Teel, former manager of the two
houses, resigned to become associated with
a theatre corporation in Chicago. Harrington
managed two theatres for the S&M Theatre
Co. in Clinton, owner of the two theatres
here.
New Vermillion Equipment
VERMILLION, S. D.—New Simplex projection
equipment, Royal Soundmaster sound
and Altec 'Voice of the Theatre horns have
been installed in the March Theatre. George
March is manager of the house. He also
manages the local Co-iEd.
Ionia House Raises $500
IONIA, IOWA—The Firemen's Tlieatre
New Hampton raised a total of $500 for the
local benefit fund. Manager Harry Herman
announced last week. The money in the fimd
was presented to the mayor in a ceremony
at the theatre.
MW
at
Review Adds to Puzzle
In Film Trade Drop
MINNEAPOLIS—The latest Minneapolis
Federal Reserve bank review, covering April,
when business was still booming, gives no
indication of the collapse that started here
in mid-May in film grosses, night club trade
and luxury buying.
In April the territory's business was still
operating at full capacity, according to the
report. April department store sales were
exceeded only by two months for all the time
that the bank has been making its analyses.
Those months were September 1947 and January
1948.
Report states that employment during
April was not only maintained, but expanded
slightly. It points out that while "it is too
early to estimate accurately the 1948 level of
farm production in the Ninth district, early
crop prospects appear almost uniformly good."
Report also asserts that farmers are under
little financial pressure to sell and, thus, are
not worried too much about price declines
since the 1948 crop level support is expected
to be around $2 a bushel at the farm. This
assures the farmers continued prosperity, according
to the report.
The decline in entertainment spending here
is puzzling to local film industry leaders.
There is a feeling that inflation apparently
is catching up with the general public. Trade
figures that amount of money left for entertainment
spending in most family purses is
dwindling now to an alarming extent because
of high food and other necessity costs along
with payments being made on autos. refrigerators,
radios and other such items.
Neighborhood houses, having lower admission
prices and free parking facilities haven't
been so hard hit during recent weeks as the
Loop first run theatres.
Dream House Tour Offered
To Des Moines Patrons
DES MOINES—A recently completed home
here has been designated as "Mr. Blanding's
di'eam house.' and will be open for inspection
June 6-20, coinciding with the run of the
picture at the Des Moines and Roosevelt.
The three-bedroom house, constructed by
R. H. Kenworthy, local contractor, will be
shown to those purchasing tickets at the
door. Hostesses for the showing will be members
of the Des Moines Women's club, and
money taken in will be used for the building
fund now being launched by the club.
The home is being furnished by Younker
Bros. Store for Homes. The store also is
using w-indow displays with the "Dream
House" tleln. The house is located at 4921
Woodland Ave.
Remodeling Lake Norden City Hall
LAKE NORDEN, S. D.—Remodeling the
city hall into a modern theatre is expected
to be completed about mid-Jime. Alterations
include an inclined floor, fireproof booth, a
cry room and sound proof walls throughout
the auditorium. Seating capacity is to be
about 275.
Hudson Season Opens
HUDSON. IOWA—Gordon Altland of Waterloo
put on his initial program of the season
here last week. The pictures are shown
outdoors and will continue throughout the
summer.
73

. . An
. . G.
—
. . Art
to
"
. . Mary
. . Mayo
"
D E S
MOINES
TTariety Club is scheduling an outdoor picnic
at Arlington hall June 14. Wives of members
will be guests at the party, and reports
of the national convention held in Miami
will be given by Nathan Sandler and Russ
Fraser . open house will be held at
the Raymond Blank Memorial hospital June
13. marking the completion of the new addition
to the children's hospital. A. H. Blank,
president of Tri-States, is busy with plans
for the event.
The summer policy of Saturdays off went
into effect at Tri-States and Central States
offices last weekend . Ralph Branton
has returned from a trip which included a
visit to his daughter Nancy at Holy Cross,
. Ind. Stolte, Tri-States district manager,
spent a few days in Waterloo . . . Walter
Hoffman. 20th-Fox exploiteer. was a visitor
last week.
Milt Overman, Eagle Lion publicist, and
Arthur Jeffrey, exploiteer from New York,
were in the local office arranging details of
the world premiere of "Mickey" in Moline,
111., June 22 and the Hawkeye premiere here
June 23. One hundred day-and-date bookings
throughout the state will follow the
premiere, according to Mike Lee, local manager.
PREFERRED
Doris Schultz, Ti'i-States switchboard operator,
has resigned
, become a full-time
EQUIPMENT
for TODAY'S "DRIVE-INS
Indoors or out DeVrys the buy/
For 250-seat to 6,000 seat theatres
and outstandingly for drive-ins with
up to 1,000 car capacity—the trend is
definitely to DeVry "12000" Series
projectors, amplifiers and in-car
speakers.
Typical of DEVRY-equipped outdoor
theatres now being readied for
spring opening is the model Drive-In
at Muncie, Indiana, shown in the airview
shot above. Other DeVry installations
being made for the coming
season are:
CALIFORNIA: Drive-In near San
Diego. GEORGIA: Drive-In Theatres
at Thomasville & Moultrie. INDI-
ANA: Terre Haute
Drive-In. IOWA:
Drive-In at Sioux
City. OHIO: "Sciota"
at Portsmouth,
"Triangle" at Wilmington.
Also Drive-ins at Springfield and St.
Mary's. MICHIGAN: Drive-In at
Grand Rapids. NORTH CAROLINA:
Drive-Ins at Ashcville, Stateville &
Charlotte. PENNSYLVANIA: "Family"
Drive-In at New Kensington.
TEXAS: Drive-In at Midland. WEST
VIRGINIA: Drive-In at Elkins and
Meadowbrook. CANADA: Peter
Drive-In, Lansing, Ontario.
7/ you contemplate modernizing present equipment or building anew, he
sure and see DeVrY before you buy.
For more of what
you want —
4k
greater
audience satisfaction,
increased
box office take,
closer approach to
the perfect show
indoors or out —
buy DeVry
"12000 Series'*
theatre projectors
and ampli f iers.
See them at the
DeVry
nearest you.
dealer
FOR THE PERFECT SHOW
Indoors or Out
^K* DeVry
MISSOURI - KANSAS
StebbJQS Theatre Equip. Co.
1S04 Wyandotte Street
Kansas City g. Missouri
Telephone: Grand 0134
OMAHA 2,
MINNEAPOLIS 4, MINN.
Norm Maintenance
1017 E. Franklin Avenue
Telephone: Bridgeport 4818
After Hours: Dupont 4256
NEBRASKA
Quality Theatre Supply Co.
1515 Davenport Street
Telephone: Atlantic 7253
. .
housewife in the Schultz' newly purchased
home . Evelyn Forseman. formerly
of the accounting department, has taken over
the switchboard duties . . . John Ash, MGM
traveling auditor, is in the office here for
two weeks . Beatty. Monogram manager,
and Bill Johnson, salesman, has returned
from a sales meeting in Chicago .
Geoi-ge Hart, exhibitor at Knoxville, was a
visitor on the Row last week.
Morrie Relder, Universal salesman, received
a turtle named Slo Jo to remind him
of his cellar position in the current Universal
Presidenital drive. Compete with food and instructions,
the turtle will remain in the office
here until Morrie climbs up out of the depths
... A series of repairs and improvements
have been completed at the Princess in
Clearfield by Manager Pfeiffer. They include
a new ceiling, repapered walls, new marquee,
new stage and 200 new seats.
The Lament in Lamont has begim a newschedule
of changes: Wednesday, Friday and
Sunday. Cash nights will be Wednesdays and
Thursdays. The management reports the
three changes a week will be temporary only,
but if patronage warrants it will become a
regular policy . . . Manager George Hart of
the Grand at Knoxville invited business and
political leaders to a preview of "State of the
Union" prior to its regular showing there.
Patent Outdoor Screen
DAVENPORT—Wendell M. Lehmari, Davenport,
and Wilbur C. Rachels, Rock Island,
last week were granted a patent for an outdoor
theatre projection apparatus, mounted
on a dolly and designed to show the picture
on a self-contained translucent screen. The
patent has been pending since Aug. 27, 1945.
Buys Pierson Theatre
PIERSON, IOWA—The Pier Theatre here
lias been purchased by Mr. and Mrs. Gordon
Hartin of Sioux City. Hartin. who has been
in the show business for many years, plans
Under the new management there will
numerous improvements in the local theatre.
be shows six nights a week with bank night
Saturday.
To Rebuild in Beatrice
BEATRICE. NEB.—Pox Midwest will rebuild
an old local theatre building, long
closed, into the modern 900-seat Fox Theatre.
The project, to be completed by the end of
the year, will replace the present 900-seat
Rivoli, now operated by FMW.
Work Progressing at Glidden
GLIDDEN, IOWA—More than $7,000 has
been raised by Merle Hay American Legion
Post 386 for the new Memorial Theatre here.
The theatre will cost about $30,000. A cleanup
drive is to begin immediately—inasmuch
as $15,000 is needed before work on the theatre
can be carried much further. Last week
contractors were laying the glazed, creamcolored
tile for the theatre front.
COMPLETELY NEW
HORKY'S CAFE
Bigger and Better Than Ever
— Featuring "Delish' Steaks
1202 Higti St. Dss Moines, Iowa
'Where Filmrow Friends Gather
Open Daily ot 4 p. m.
V
i
!«
74 BOXOFFICE
:
: June! 5, 1948
i

Three
'
j
;
i down
i
,
continued
' Omaha—To
'
(Mono)
I reissues,
! Paramount—Three
—
— —
"Port
—
My
;f
!
'Homecoming' Figure
Top in Kansas City
leader this
KANSAS CITY — Homecoming" was the
week, but by only a narrow margin.
The film rang up a top of 140 at the
Midland and was held for all or part of a
second stanza.
"Green Grass of Wyoming" at the Tower-
Uptown-Fairway threesome was ten points
behind and was moved over to the Esquire
for more playing time. "Fort Apache" wound
up its second week at the Orpheum and
"Saigon" bowed out after a moderate period
at the Paramount.
Weather was dry, warm and, according to
most local exhibitors, not conducive to indoor
attendance.
(Average Is 100)
Esquire Under California Stars (Rep); The Last
Round-Up (Col) 80
Midland Homecoming ( MGM ) 140
Orpheum—Fort Apache (RKO); Thai's My Gal
(Rep), 2nd wk 100
Paramount Saigon (Para) 110
Roxy Adventures of Casanova (EL); The Cobra
Strikes (EL) 75
Tower, Uptown, Fairway Green Grass of
Wyoming (20th-Fox) 130
'Apache' Heads Good Holiday
Grosses at Minneapolis
MINNEAPOLIS—Business turned up during
the Memorial day holiday period, despite the
mass exodus from here to lake resorts. Chief
boxoffice contenders were "Three Daring
Daughters, ' Apache" and "Duel in the
Sun," the last named a return visitor but
offered for the first time at regular admission
prices. The Lyceum continued to have
rough going as a first ran picture house.
Aster—Silent Conflict (UA); Sign of the Wolf
(SR), reissue 90
Century—Sitting Pretty (20th-Fox), 2nd wk'..! 100
Gopher—Belle Starr (20th-Fox), reissue 90
Lyceum—Summer Holiday (MGM), 2nd wk 80
Lyric—The 'Sainted' Sisters (Para), 2nd wk 85
Radio City—Three Daring Daughters (MGM) 120
RKO-Orpheum—Fort Apache (RKO) .. 140
RKO-Pan—River Lady (U-I) 85
State—Duel in the Sun (SRO), 2nd run 120
World—Years Between (U-I) 100
Days of 'Carousel'
Hold Omaha Film Grosses
OMAHA — The three-day appearance of
"Carousel" on the Orpheum stage, drawing
$30,000 for four performances, helped hold
other grosses. All first runs were sav-
ing their top bills for the holiday. Weather
warm and sunny.
the Victor (WB); Campus Sleuth
100
Orpheum—Buck Privates (U-I); The Spoilers (U-IJ,
3 days _ 45
Daring Daughters (MGlviy^m!;! 95
RKO Brandejs—Berlin Express (RKO ; Dog
Rusty (Col) 90
State— Alias a Gentleman (MGM). .
115
Town—The Lone Wolf in London (Col); Smoking
Guns (U-I), split with Africa Speaks (Col);
Goona Goona (SS) 95
Two Robberies in Joplin
JOPLIN, MO.—Theatre robbers batted .500
here recently. A 350-pound safe containing
about $1,000 was stolen from the Rex, but
thieves failed to hammer open a larger safe
in the Paramount. There, however, they did
pry open a filing cabinet containing $28.19.
ATTENTION DRIVE IN THEATRE OPERATORS
Send for Our Special Trailer Ideas
for Drive-In Theatres
Filipino
Showman Converts Wartime
Propaganda Skill to Showmanship
MINNEAPOLIS — The Minneapolis Star
gave a big writeup with pictures to Florencio
de Dios, whose family operates five theatres
in Manila and who has been in Minnesota
taking a course from the Minnesota Amusement
Co. in theatre circuit operation. The
story said that the propaganda technique
Florencio learned as a member of the Filipino
underground were converted here into improving
his showmanship.
As a guest of Paramoiuit Pictui'es, De Dios
spent six weeks at the Minnesota Amusement
Co.'s Chateau Theatre in Rochester, which
has a cosmopolitan clientele. He did every
job to be done in a theatre there.
After that De Bios spent two weeks at the
MAC offices here, where he was briefed on
advertising, publicity, booking and other
phases of theatre operation. From here he
will go to New York to continue his "education."
He'll have "short courses" at the offices
of Paramomit and other offices and
then will return to Manila.
A law graduate of Ateneo de Manila, a
Hearing on Volk Plea Set
Ahead to September 13
MINNEAPOLIS—Hearing on the application
of Sidney and Bill Volk, circuit owners,
for a temporary injunction to restrain major
distributors from prosecuting damage suits
for allegedly false returns on percentage pictures
was continued again by the federal district
court, this time to September 13. The
postponement was at the request of David
Shearer, counsel for the distributors, who
said he wasn't ready yet. It was the third
delay sought for the hearing.
In consenting to the continuance, Ben
Deinard, counsel for the Volks, explained that
the distributors have agreed not to take any
further action until, at least, after the hearing
and that there is therefore no object on
the Volks' part for a speedy trial. Deinard
contends that the admission price fixing
clauses in the contracts rendered them null
and void, and asserts that the recent supreme
court consent decree case decision upholds
this contention.
Distributors allege they were damaged financially
because flat rental prices on pictures
for the Volks' theatres w^ere based on
false percentage picture returns. They are
asking for a court order permitting them to
examine the defendants' books.
Free Tickets in Oskaloosa
OSKALOOSA, IOWA—The Staak and
Pierce theatres here gave away free tickets
to all entrants under 15 years of age in a
bicycle rodeo held in connection with the
Tri-States Theatre traffic safety contest here.
Earlier the Oskaloosa Jaycees equipped all
carrier salesmen in the city with Scotchlite-a-bike
material as a phase of the same
safety contest.
Jesuit college, just before the war, De Dios
quickly joined with one of the various underground
groups and formed a propaganda
corps which relayed straight news as it got it
—which was frequent and thorough—and
ridiculed the Jap efforts at propaganda.
His experience now is being turned to advertising
of motion picture attractions.
During the war each of the De Dios theatres,
bearing names similar to those in the
United States, was heavily damaged by planted
bombs. Of the theatres the State was the
first rebuilt and reopened. Its income has
paid for rebuilding of each of the others.
Each, incidentally, is contracted for exclusive
showing of one producing company's
product. A picture, if it does business, may
linger as long as it likes. The theatres open
daily at 6:30 a. m. and run until midnight.
They are frequently jammed all day long.
Tyrone Power is the Filipinos' national hero.
In the Star's picture De Dios was shown
with William Ronning, Minnesota Amusement
Co. head booker.
O. F. SULLIVAN— Owner and General
Manager, Sullivan, Independent
Theatres, Wichita, Kansas— says:
"Efficient service with sound
equipment is a most important
factor. For 15 years I have considered
the punctual and efficient
RCA Service a most important
business insurance."
To get the benefits of RCA Service
-write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
you can get your
SPECIRL TRAILERS
THE TIME
BY GOING TO YOUR NEAREST
New York
245 Wetf
55th St
Chicogio
1327 5.
Waboih-
Motion Picture Service Co.
125 Hyde St., San Francisco 2, Calif.
The Unafraid' Is New Title
Universal's "Kiss the Blood Off My Hands,"
has been given the new tag-, "The Unafraid."
I
I • BRANCH
Lot
Angeles
1574 W.
Wotllingfon
BOXOFFICE :
: June 5, 1948

. . Guido
. .
Walt
. .
Mrs.
. . Glen
K A N S A S
B
G. Kranze, Film Classics general sales
manager, paid his first visit to L. F. Durland's
office over the weekend Clark
.
of Paramount and his wife Mary Lou of A. F.
Baker Entei prises have returned from an
automobile trip to California . . .
Film Delivery
employes gave Earl Jameson a birthday
party in the office Tuesday .
Bob
Johns, wife of the Metro salesman, entered
St. Luke's hospital for a minor operation.
. . . C. L.
Jack Travis, son of lola Ti-avis of the Plaza
in Crane, plans to enter the Kansas City
Pharmaceutical university soon
Martin of the Republic in Republic has
bought a new home which he now is remodeling
Helen Pyle, secretary to Russell
. . .
Borg. manager at Warner Bros., has returned
after a long absence during which she underwent
an operation . . . Charles Oliver, booker
at the exchange, was on vacation in Arkansas.
Houston of the
Ralph Troxel of the Hickory in Hermitage
is working temporarily in Osawatomie, Kas.
Oliver Davis is Handling the Hickory in
Troxel's absence
Liberty in
. . .
Columbus,
N. W.
Kas.. and the Maywood
in Galena. Kas.. received a vi.sit from
his brother, who resides in Texas . . . National
Theatre Supply has installed a Drincolator
soft drink dispenser in the office here. Count
deStefano reports that half of Filmrow already
has dropped in to sample his "brew."
Morton "Bud" Truog, city salesman at
United Artists, has returned from a vacation
in Chicago . Sonday. 76, father of
Nick Sonday, manager of the Uptown, died
Monday in Kansas City, Kas. . A.
Cooper opened his drive-in at Garden City
Thursday. The night before. Lewis Stein
opened his ozoner at Great Bend.
Visiting Filmrow were C. E. "Doc" Cook of
Maryville; Floyd Hill, Drexel; J. Ward Spielman,
Baldwin, Kas.; Roy Dunnuck, Madrid,
Atchison, Kas.; Fred Eberwein, new owner
of the Weston, Weston; Chet Borg, Appleton
CITY
City and Osceola and J. L. Musgrave and
his young son, Cozy, Girard, Kas. . . . Arthur
Cole of Paramount had several Filmrow executives
meet Harry Hamburg, new Paramount
manager, at a luncheon Tuesday noon,
. . .
r; E. Davis, assistant film buyer for Theatre
Enterprises in Dallas, was in Frank
Plumlee's office on routine visit . . Virginia
a .
Rivic of the local office has left to
be married to Dr. Louis Puritan. They plan
to live in California. The office force gave
her a party and going-away present last
Friday Herman Beiersdorf, Eagle Lion
western sales manager, was a visitor at the
Milton Overman, EL exploiteer.
local exchange . . .
journeyed to Des Moines for the pre-
miere of "Mickey" to be held there June 23.
Carl Brizendine of Pleasant Hill has bought
the Grand in Grandview from H. D. Horton.
Brizendine will continue to live in Pleasant
Hill ... A new structural glass front has
been installed at the Midway in Hill City,
Kas., by J. N. Welty . , . "Our American
Heritage," short subject produced by RKO
in cooperation with other Hollywood studios,
was being shown in all first rims and several
neighborhoods this week in connection with
the visit of the Freedom train June 6, 7.
Comjnittee chairmen and speakers for Rededication
week were given a preview of the
film at Edi-son hall.
. . . C. L. McVey,
Laura Wells, Eagle Lion publicity representative,
was to be here Saturday and Sunday
for preliminary arrangements for "Ruthless"
Ruby Pasley, office manager at
. . . Republic, spent the weekend at Lake Norfork
in Mountain Home, Ark.
Commonwealth partner in Herrington, Kas.,
who lives in Los Angeles, was a visitor in the
M. J. Aley, partner
circuit home office . . .
in Eureka, Kas., stopped in on his way to a
vacation in Canada . . . Jack Kempton, manager
of the GiUioz in Monett, served free
frosty malts to children having attended all
chapters of the serial just completed there.
PURE COCOANUT OIL
POPCORN SEASONING
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BOXES: 10c size, soecial S8.25 per thousand
SACKS: 3/4 lb. (3,000 to carton) Sl-80 per thousand
Long 1 lb. (3,000 to carton) SI. 80 per thousand
White 11/2 !b. (2,000 to carton) S2.30 per thousand
While, printed. I'/a Ih. (1.800 to carton) S2.50 per thousand
The Wonderful New VIKING DE LUXE POPCORN MACHINE
Truly superb in beauty and operation!! Foolproof, with new
kettle design, thermostatically controlled, and directc'rive agitator.
Automatic measuring of corn and oil. Rugged steel frame
with stainless steel cabinet. Fully guaranteed. Send for
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i
Springfield Theatres
Sold by TEI Circuit
SPRINGFIELD. MO.—Theatre Enterprises
has sold its Park-In and Granada theatres
here to Wayne Fredericks and Harry Neale,
local businessmen and developers of the
suburban Park-In shopping district.
Fredericks and Neale, who are entering
the exhibition field for the first time, will
operate the houses with Melvin Bigley as
manager. Bigley was city manager here for
TEI.
Theatre Enterprises will retain the Mozark
here with Ted Fitzgerald continuing
as manager. The Park-In was opened last
winter.
Pleasant Hill, Osawatomie
Houses Being Remodeled
KANSAS CITY—Theatre Enterprises is
remodeling their Peoples Theatre in Pleasant
Hill and the Osawa and Kansan theatres
in Osawatomie, Kas.
The Peoples, which will be closed for three
months, is being lengthened by 36 feet and
will have an increase in capacity from 400
to about 600 seats. New booth equipment and
speaker system will be installed. Included
in the all-new interior is to be a cement floor.
The balcony plan for the interior will be
retained.
The Osawatomie projects are nearly finished,
according to Frank L. Plumlee, district
manager here. The Kansan has received a
new front and new marquee with a 2-line attraction
board. A new 4-line board has been
installed in the marquee of the Osawa and
the theatre has been completely repainted.
Mo. Theatre Supply Equips
Area Theatres. Drive-ins
KANSAS CITY—Area theatres
and driveins
recently equipped with RCA Brenkert
sound and projection machines from Missouri
Theatre Supply Co. include Commonwealth's
projected 800-car ozoner in North Kansas
City, O. F. Sullivan's 600-car drive-in at
Muskogee, Okla., and Carl Burton's 600-car
layout in Carlsbad. N. M.
The Admiral in Kansas City, the army theatre
in Fort Leavenworth. Kas., Ray Miner's
new house in Blue Mound, Kas., and Roy
Handley's theatre in Tonganoxie also have
installed complete RCA booth equipment.
Virgil Harbison of the Tarkio in Tarkio has
installed new Radarc lamps and Jay Means
of the Oak Park here has installed Enarc
lamps, new lenses and a 15x20-foot screen.
Fox Midwest has installed Brenkert projectors
in Emporia.
*
i:
RUBE MELCHER POPPERS SUPPLY CO
114 W. 18th STREET KANSAS CITY 8, MO.

. . H.
-
. .
From the
BOXOFFICE FILES
• • •
(Twenty Years Ago)
•THE MPTO of Nebraska and Western Iowa
has decided not to help exhibitors who
are not members in cases coming before the
local boards of arbitration . . . F. E. Galley,
Wayne. Neb., let a contract last week for a
new theatre to seat 600. It will be of Spanish
architecture ... A change of management
has been effected at the Strand in
Des Moines. Jesse Day is now with the Mid-
Wesco Co. of Wisconsin, his place being
taken by S. S. Ward of the Lincon, Chariton,
Iowa, an A. H. Blank house. The Strand is
one of the Blank-Publix first run houses.
* * *
A uniform protection and zoning plan for
Kansas City and towns in the Kansas City
territory has been approved by the Kansas
City Film Board of Trade. The new system
was conceived by Leo J. Doty, assistant manager
of United Ai-tists and vice-president of
the Film Board of Ti-ade. Theatres in Kansas
City are divided into six classes: A, C,
D. E, F and G. The B class is left open.
Class N is reserved for Negro patronage.
Class A theatres have 28 days protection over
class C houses. All pictures become available
to class D houses seven days after opening
date in class C houses. All pictures that do
not play class C or D theatres become available
for class F houses 35 days following the
closing of pictures in class A houses.
* * *
The Quality Theatre Supply Co. of Omaha
announces the new Electrograph. a synchronizing
instrument similar to the Orchestra
phone but smaller ... A new $70,000 Ritz
Theatre in Beatrice, Neb., opened recently.
Melvine West of Oklahoma City is the manager.
Interested with him are Dr. H. Brown
and W. F. Penner.
* «
Ed Grogger, owner of the Belmont Theatre
in Kansas City, is planning to erect a theatre
at Edinburg. Tex. . B. Wilson of
Stafford. Kas., has purchased the Palace
Theatre from the former owners, Arthur
Farr and C. R. Marshall.
Fewer Nebraska picture shows will close
this summer because of hot weather. More
exhibitors are installing cooling systems. Of
the three theatres in Omaha which ordinarily
close down during the hot season, only one
has announced its last show. Eddie Monaghan,
manager of Brandeis, says: "As Long
as theatre weather continues, we will stay
open."
* » *
Bud Barsky, formerly of Kansas City, has
been appointed assistant to John M. Stahl
at the Tiffany studios . . Frank L. Newman,
.
former theatreman of Kansas City, has
been appointed business manager of the Cofinton
HJones
THEATRE INSURANCE SpedeliU
Serving You Since 1918
T..>. M^d T.„.i f)M,. K.»... C.»y 6. M,
lumbia studios . . . Dr. Nathan ZogUn, owner
of the building which houses several exchanges
on Filrm-ow in Kansas City, has purcha.sed
the Ritz, neighborhood theatre, from
O.scar Litwin . . . Doc Cook, former MPTO
business manager and recently salesman for
Pathe and First National, has moved to Maryville.
Mo., where he will be associated with
his father and brother in operation of
Gordon
the
Missouri and Electric theatres
Nance, son of a Kansas City livestock dealer,
has signed a long-term contract with Hal
Roach as a leading man in comedies. Nance
works under the name of Gordon Elliott.
* • •
During the past year a total of 5,581 films
were submitted to the censor board in Kansas
M. C. Sinift, manager of Warner
City . . .
Bros. Kansas City branch, says six theatres
in this territory have ordered Vitaphone.
The latest installation was at the Palace in
Wichita.
« *
When Joe McAlpin of the Grand in Omaha
started home with $2 in receipts in his pocket
the other night, he was accosted with a "grab
the air" command. In his haste to get his
hands high, he accidentally knocked the gun
from the robber's hand. The robber ran and
as a result, Joe has a good-sized gun and a
sore hand.
* * *
Traer, Iowa, is to have Sunday shows as a
. F. M. Honey, who with Sherriff A.
result of an election. It is a town of 3,000
which has never had Sunday shows ... J. J.
McCarthy, with headquarters at Fargo, N. D.,
has purchased the Princess in Sioux Falls,
S. D. .
J
.
Baker, has operated the Beardsley in Red
Oak, Iowa, for the last three years, and who
recently sold his interests in Red Oak to C L.
West of Perry, Iowa, has bought an interest in
two theatres at Tecumseh, Neb., and has
taken possession.
* i *
James Evans of the Ritz in Chariton, Iowa,
was in Des Moines recently on vacation .
Walter Carrell of Colfax shopped on Filmrow
in Des Moines.
HOMER F.
STROWIG — Owner
and Manager, Plaza and Lyric Theatres,
Abilene, Kansas—says:
"We attribute our excellent
and unfailing sound quality
to the efforts of RCA Service
and top quality of RCA
equipment."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
POP CORN BOXES
lOc
Size
ATTRACTIVE DESIGN
IMMEDIATE SHIPMENT
Paper Supply Co.
505 Delaware Street
KANSAS CITY 6, MO.
Settw-j- SiMce /S99
STEBBINS THEATRE Equipment Co.
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KAMSAS CITY 8. MO-
HDERT WCPTEDM
STAGE EQUIPMENT COMPANY
^IMiiTiI xim.
IWC rOR THE STAGE • AL
BOX OFFICE . 13X4 Grand Av
TALKING TRAILERS, LOBBY PAPER
AND MATS
Write, Wire or Phone
PENNINGTON POSTER SERVICE
130 West 18th Phone: GHand 8626
Kansas City 8. Mo.
Satisfaction — Always
Missouri Theatre Supply Co.
L. I EIMBRIEL. Managel
Phone GRond 2864
— 115 W. 18th Kansas City 8. Mo. S
SELL YOUR THEATRE PRIVATELY
We Cover the U. S. Market
A difterent service oi long
experience and reputation
ARTHUR LEAK THEATRE SALES
3422 Kinmoie 1109 Orchard Lone
Dallas T3-202B Des Moines 4-9087
HYBRID POPCORN
Guaranteed Quality
Will Accept Contracts for
Remainder of 1948
C /
*^hi*ei/e
THEATRE SUPPLY
• COMPANY •
217 W. 18th HA. 7849 K. C. Mo.
/
BOXOFFICE :
: June 5, 1948 77

'
. . . Earl
. . Ben
Publicity Work No Snap; Two Weeks
Work to Line Up 'Apache '
OMAHA—Louise Cotter says she is sure
that few persons know what it means to be
a press agent.
To tub-thump the opening of "Fort
Apache" at the RKO Brandeis Theatre, an
old stage coach was paraded through town
with usherettes in western costume, and Indians.
It may have looked like a simple stunt
to the onlookers, but Miss Cotter swears it
wasn't. The first job, she says, was to find
a stage coach. That accounted for a half
dozen of her estimated 25 telephone conversations
and personal contacts.
At Bellevue, Neb., she unearthed a stage
coach that used to run between Fort Sill
and Enid, Okla. The owner is Frank Taylor,
former circus man who now heads a grain
firm.
Next she needed a team of colorful horses.
She finally hit upon the idea of contacting
A. E. Swanson, head of the Cook Paint and
Varnish Co., which uses a spotted team to
deliver its product.
Swanson said "anything to help a neighbor."
But then she had to satisfy the stage
coach owner about the horses and the horse
owner about the stage coach. She got the
stage coach out of storage, had it dusted,
greased and inspected. She found a needed
double-bar. She had the coach and team insured
for $1,000 each.
Finally, Miss Cotter had to go before the
city council and get permission for the
spectacle.
The result: Two weeks work for a few
minutes of display. Just another day in the
life of a publicist.
Movie Quiz Gets Picture
In Minneapolis Paper
MINNEAPOLIS—A two-column picture
appeared in the local paper showing Don
Alexander of the publicity staff of the Minnesota
Am.usement Co. presenting to Mrs.
Charles Bushard $250 for winning its Movie
Quiz contest.
The MAC'S Movie quiz man had been tourin
the Loop asking pedestrians if they could
name the film at one of the theatres. If they
answered correctly they were asked what pictures
were playing at the other five downtown
houses. That was the jackpot question
and Mrs. Bushard was the first person asked
who was able to give the winning answers.
Before starting for downtown she studied
the theatre ads with her husband while trying
to determine what theatre to visit, Mrs.
Bushard said.
LEAK THEATRE SALES
A New Proven Method Based on
Reputation and Experience. We
cover the U. S. Market Privately.
—— • ^—
Arthur
BERT THOMAS
Manager, Midwest Oiiice
1109 Orchard Lane
Leak
Des Moines 13. la. Phone 4-9087 i
Confidential Correspondence
Invited
Coach
MINNEAPOLIS
Cympathy to LeRoy J. Miller, Universal
manager, whose mother died after a long
illness ... A local theatrical romance: Florence
Wyatt, assistant treasurer at the Lyceum,
wedded to Joe Lewis, one of the booth
operators . Marcus, Columbia manager,
was a visitor.
"Bill and Coo" will open its Twin city first
run at the local Century, Minnesota Amusement
Co. house July 9, Joe Loeffler, Republic
manager, reports . . Sol Francis,
.
Monogram district manager, was in town . . .
Ditto Henry Goldberg, Paramount auditor
Perkins, Warner southern Minnesota
salesman, was on an extended leave
because of ill health, and Bob Branton,
booker, will handle his territory until he returns.
Don Urquchart has been promoted
from third shipper to fourth booker to fill
in for Branton in the booking department.
Mel Turner, MGM head booker, has bought
a new home, and he took a week's vacation
Bill Mussman, Paramount
to move into it . . .
sales manager, was in Swedish hospital after
a slight heart attack . . . Northwest Variety
Chief Barker Bill Elson and the former chief.
Art Anderson, were still studying means of
raising additional funds for the club's University
of Minnesota heart hospital project.
Irving Marks, new Monogram manager,
back from a sales meeting in Chicago, is
telling everybody of two pictures coming up,
•The Duke Goes West" and "The Babe Ruth
Story." The former will have national screenings
June 8.
. . .
"Carousel," Broadway musical comedy hit,
rang down the Lyceum's legitimate roadshow
season this week . . . Middle River, Minn.,
now without motion pictures, will get them
on Tuesdays and Fridays in consequence of
Carl Huset renting the basement of the
Sportsmen's club where they'll be shown
Jack DeMarce will build a second theatre
to seat 300 at Benson, Minn.
The Sacred Heart, Minn., Community club
has named a committee to devise plans to
finance the construction of a theatre. The
town now is without films . A. G. Davidson's
. .
Bridgewater, S. D., theatre was burned
to the ground.
To Build in Cherryvale
CHERRYVALE, KAS.—Ray Walsh of the
Mainstreet in Chanute has announced that
this city is to have a new 700-seat theatre.
Walsh has leased the Bushong building and
has employed T. F. Holifield of Bartlesville
to draw plans for remodeling the structure.
Works to get under way next month.
Begin Programs in Klemme
KLEMME. IOWA—Klemme's first films for
the season began here last week. They will
continue throughout the summer—later being
shown out doors. Local businessmen are
contemplating the ultimate purchase of projection
equipment from the present out-oftown
owner.
W. R. Frank Launches His
De Luxe Twins Cafe
MINNEAPOLIS—W. R. Frank, local
independent
circuit owner and Hollywood producer,
launched the Boulevard Twins, an
elaborate restaurant in connection with his
suburban Boulevard Theatre and adjacent
shops. Frank also has an eloborate restaurant
in connection with a St. Paul suburban
theatre and it's called the West Twins.
Boulevard Twins is the result of ten
years of planning, Frank said. It has been
under construction for two years and occupies
approximately an area of one-half
a square block. Under one roof are the theatre,
the main restaurant, a half dozen shops
and smaller private dining rooms. The
Boulevard Theatre is a 1,000-seater.
The restaurant's main dining room has
window drapes of spun glass, deep upholstered
chairs and lounges of white mohair
and white leather. Walls, ceiling and carpets
are finished in a motif of chartreuse
and rich wine. A 14-foot-wide stairway,
which curves gently upward from near the
main entrance with its massive glass and
plastic chandelier, is flanked with balustrades
of solid brass.
There's also an ice plant and air conditioning
unit along with a bakery.
Frank is head of a theatre circuit of 12
houses in the territory and has produced
three pictures on his own and several in
association with others in Hollywood. His
next picture will be "Dan Patch." He's a onetime
radio manufacturer, film distributor and
salesman and promoter of free amusAnents
in small towns.
Mill City Theatre Usher
Admits $8,849 Theft
MINNEAPOLIS—Police recovered $8,849,
stolen from the Radio City Theatre Monday
night, in a bus station locker where the thief
had planted it. Under he detector, a 17-yearold
usher in the theatre's employ nearly three
years and also a high school senior confessed
the theft.
Four well-filled bags of cash and cui'rency
were carried out of the theatre. The assistant
manager, entering the office to deposit
still more receipts in the safe, saw the usher
emerging. The safe had been left unlocked,
but in a way that any attempt to open it
by normal means would automatically cause
it to lock. The four money bags stolen, each
labeled "Radio City Theatre," were in the
safe's inner compartment, also protected by
a dial.
Whoever opened the safe door, police believe,
apparently knew the automatic-locking
feature and pulled the door open without
touching the dial or handle. The inner door,
on the other hand, was also automatically
locked after the money bags had been removed.
Police think there must have been
an outside accomplice to whom the bags were
passed. The assistant manager had only
been absent from the office for 23 minutes
at the most.
Crams for College Degree
MANHATTAN, KAS.—James "Doc" Hildebrand,
chief projectionists at the Sosna here,
is the first TEI employee to take his vacation.
But it will not be spent, Hildebrand claims
in playing games, taking a trip, or having
fun. "Doc" plans to spend his vacation in
cramming for his final examination at Kansas
State college. He will graduate with a
degree in electrical engineering.
m »
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78 BOXOFFICE :
: June 5, 1948

. ! BOXOFFICE
. . Spike
. . MGM
Boys Town 'Orator' Is Now
Hollywood Technician
OMAHA—Charles C. Kenworthy, 40, Boys
Town's "boy orator" of the 1920s, now is
doing nicely in Hollywood. He was among
those who returned here for the funeral of
the late Msgr. E. J. Flanagan. Kenworthy
now is a film sound technician.
He went to the home in 1919 at age of 11,
when his mother in North Platte no longer
was able to support him.
Somehow Charles became the boy orator
who loosened the heart strings to givers in
fund-raising campaign. One year he helped
bring the total to $250,000 in a tour of 23
states.
"But," said Charles, "I think I gave father
a few gray hairs."
One time,
he remembers. Father Flanagan
took him to North Platte on a "big" business
trip. Someone had promised the home
a load of potatoes.
Kenworthy stayed at Boys Town until 1927.
Father Flanagan sent him to Conception
college for two years. He married Marguerite
Ryan, a girl who lived on a farm across
the highway from the home. They now have
three sons and two daughters.
Fox Midwest to Renovate
Burned Fox in Springfield
SPRINGFIELD, MO.—Pox Midwest will
renovate the interior of the burned-out Fox
Theatre here, hoping to reopen the house
late this year. The 1,500-seater was badly
damaged last winter in a fire which gutted
the entire building back of the lobby. FMW
reopened the long-closed Jewell to carry Fox
patronage until the latter could be renovated.
New cooling plants have been installed in
the Kickapoo and Gillioz here and blower
fans have been provided in the Jewell.
Fox Midwest also has installed cooling
plants in the Paramount in Joplin, the Regent
in Newton and the Midland in Coffeyville.
A new marquee is planned for the Granada
in Kansas City, Kas.
Circuit Buys Atlantic
ATLANTIC, IOWA—The Atlantic Theatre
here has been sold to the Field brothers,
operators of the Pioneer circuit. Making the
sale were Mr. and Mrs. R. W. Steen of Spokane,
Wash. The Pioneer company has operated
the Atlantic and Grand here since 1930.
Starts Theatre in Schuyler
SCHUYLER, NEB.— E. G, Gannon has the
basement dug on a new 600-seat theatre here.
He now operates the Avalon here.
Board Changes Theatre Valuations
OMAHA—Theatre owners are taking plenty
of interest in the activities of the new county
tax appraisal board. Among the appeals by
the board are the following valuations set
by the assessor:
Omaha Theatre (Trl-States) : Asessor, land
$188,680 and building $120,000; board recommendation,
land $175,000 and buUding $140,-
000.
State Theatre i i
R. D. Goldberg : Assessor,
land $38,250 and building $35,000: board, land
$32,200 and building $56,000.
Muse Theatre (Avon Theatre Corp.1 : Assessor,
land $16,000 and building $76,000:
board, $16,800 and building $108,000,
OMAHA
Qne of the features of World Trade week
here was a display of projection and
sound equipment by the Ballantyne Co. Ballantyne
exports from Omaha to virtually
every country except England and nations
in Central Europe . Jones and
Dorothy Shay were here for the network
Spotlight Review, a tribute to the Union
Pacific, which has headquarters here . . .
Byron Hopkins of Sidney, Iowa, Paul Tramp
of Oxford and C. J. Kremer of Stanton got
in for a visit along the Row prior to the
holidays.
Paramount was to send Manager M. E.
Anderson, office manager Bill Haarmann,
and salesmen Wayne Stephen.son, Pat Holloran
and Max McCoy to Kansas City during
the week for a sales meeting . . . Ak-Sar-
Ben horse races drew more than 17,000
Memorial day for an all-time record, offering
plenty of competition to theatres. The
new drive-in also had a maximum house.
The will of the late Msgr. Edward Flanagan,
Boys Town founder, was filed in district
court. Estimates indicate he left little
property and what limited possessions he
had went to his sister . has scheduled
a private screening of "Easter Parade"
at the neighborhood Dundee Theatre the
night of June 9.
Max McCoy, who got his start at Paramount
and then moved along to Universal-
International, now is back with Paramount
as a salesman, the same position he held at
U-I ... He takes over for Wayne Stephenson,
who is being transferred to St. Louis.
Exchange employes gave Wayne a farewell
party.
R. D. Goldberg, local circuit operator, nas
set May 1, 1949, as the tentative starting
date for construction of a 950-seat theatre
in Omaha. He plans a trip to the west coast
this summer to consult with architects . . .
Richard Dix spent a few days here last week
but no one seems to have caught up with him
long enough to find the reason for the visit.
Winner Job Progresses
WINNER, S. D.—Roy C. Metzger, ow'ner
of the Ritz Theatre, reports that construction
on his new house here has passed the
half-way mark.
Hayob Bros. Observe
20 Yrs. at Mary Lou
MARSHALL, MO.—George and Leo Hayob
this month will celebrate the 20th year of
continuous operation of their Mary Lou Theatre
here. The month beginning May 23 has
been set aside as Anniversary month and will
feature top product, anniversary awards for
adults and children, and a .souvenir brochure
for all patrons. The booklet will contain a
complete list of films booked for the month
and a history of the theatre.
George Hayob opened the house March 1,
1928. with "The College Widow," starring
Dolores Costello. The house was named after
Mary Louise Bertman, niece of Mr. and Mrs.
Hayob. When first constructed the theatre
acconmiodated 200 persons and had no balcony.
Sound equipment was installed in 1930
in time to play "The Jazz Singer," fir.st sound
feature released in this territory.
In 1939 George completely remodeled the
house and added a balcony. In 1924 new-
Simplex projection and RCA sound equipment
were installed. George carried on as
manager tmtil January 1946, when his
nephew Leo returned from three and onehalf
years of service. Leo now- carries the
active management of the business and
George serves in an advisory capacity.
Plans have been completed and construction
soon will start on a new Mary Lou. The
building will be located about two blocks east
of the present location.
Rose Drive-In Is Opened
In Twin City District
MINNEAPOLIS—The territory's .second
drive-in theatre, the Rose, will be opened
in suburban Roseville by the Minnesota Entertainment
Enterprises, a group of Tw-in city
exhibitors who also own and operate the
only other drive-in, the Bloomington. Entertainment
Enterprises plans two more in or
adjacent to Minneapolis and St. Paul during
the ensuing year, according to Bill Sears,
general manager.
The Rose Drive-In, midway between Minneapolis
and St. Paul, represents a $200,000
investment. The entire structure will cover
23 acres and accommodate 650 autos.
Sears says a staff of about 40 will be employed.
Outside the drive-in atop a tower
will be a huge neon and bulb-lighted sign
which can be seen for five miles.
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79

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BOXOFFICE : : June 5. 1948

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I Pennsylvania's
I and
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in
I this
I
' The
[
reflected
LESSER PENN STATE AREAS
EYE LOCAL TAX BANDWAGON
Extension of Taxing Power
Will Be Issue at Next
Legislature
PITTSBURGH—Second-class townships,
denied tax privileges under last year's Pennsylvania
local tax law, for the most part
are without theatres, business establishments
and other taxables to speak of. Commissioners
of these spai-sely-populated political subdivisions
are asking: "What can we tax?
Fence posts?"
They will urge the 1949 legislature to impose
a statewide graduated Income or sales
tax.
WILL BE ISSITE LATER
One fact is certain: The Pennsylvania local
tax law will be a top issue at the next session
of the general assembly.
Other recent local tax developments include:
Grafton school board has abandoned the
proposed and hotly disputed 5 per cent rent
tax. With the "tenant" tax removed, the
board of education increased the head tax
from $5 to $10 to balance the 1948-49 budget.
Springdale, which has a 10 per cent amusement
tax, is to have additional levies. The
school board is placing a tax of seven cents
a ton tax on all ashes or cinders loaded in
the borough for resale or for fabrication purposes
and a tax of $1 on each .$100 involved
in real estate transfers.
Curwensville council Imposed a $15 annual
tax on juke boxes and pinball machines
operated inside the borough, the measure
providing a fine of $100 for persons failing
to pay the tax.
Some 30 communities in five western Pennsylvania
areas have w'age taxes.
COAL LOADING TAXED
Boswell board of education has passed a
1 per cent income tax which will be effective
July 5.
Canonsburg school board passed a one-half
of 1 per cent tax on all wages, salaries and
certain other net income from business and
professions, to begin as of July 1. The action
will be followed Immediately by a similar
action by the borough council.
South Heights school board unanimously
passed a four-mill wage and income tax levy,
effective August 1. Borough council originally
considered this tax but rejected it In pretence
to a coal-loading ordinance.
The school board at State College, Pa.,
plans a 1 per cent tax on salaries, wages,
commissions and other compensation and net
profits earned or received on after July 15.
20 per cent soft drinks tax
is
I costing Keystone Bottlers $40,000,000 in
gross business loss for a two-year period. The
association, fighting the tax in Philadelphia
Harrisbm-g, states that the conmionwealth
estimated that the levy would bring
$5,888,000 in the first four months of
year, but receipts were $3,514,396, or less
than 60 per cent of the anticipated revenue.
bottlers asserted that the volume loss
in less-than-estimated tax returns
A Tax Is a Tax Is a Tax
May Answer This One
Zanesville, Ohio—When i.s an amusement
tax not an amusement tax? That's
what a poetic theatregoer here wants to
know.
He expressed his perplexity recently in
a four-line poem:
Of all the taxes that I pay,
With one I'm most confused:
Why must I pay an amusement tax
When I haven't been amused?
has "disastrous implications for business,
with a resulting loss of jobs, loss of profits
and loss of normal taxes to the state in addition
to the tremendous injury done the soft
drink industry itself."
Blairsville school board has hiked taxes
on thi-ee fronts: per capita tax has been increased
from $5 to $10, levied a retail tax
of a mill and a half, wholesale, three-quarter
mills; increased by 2'^ mills the rate
on real estate, making rate for school pui'-
poses 23 mills.
The Snowden township school board proposals
to levy a 5 per cent amusement tax
and a $10 tax on each bowling alley, pool
table and coin-operated machine, were
dropped.
Summerhill township school district will
levy taxes on all incomes and coal tonnage
in its area.
SKATING CHAMP—Richard Rasgaitis,
U-I booking clerk, is Ohio's champion
roller skater. He won this distinction
at an exhibition contest recently
held in Springfield, Ohio, where he
emerged as first place winner in three
divisions—figure skating, skating in pairs,
and skating in fours. This added two
trophies and three gold medals to his
collection which now numbers 14 medals
and three trophies. In addition he is a
silver medalist, the equivalent of a gold
medalist for ice skaters.
Meanwhile, More Ticket
Taxes Being Levied
In Pennsylvania
HARRISBURG—Supervisors of many second
cla.ss townships, excluded in the Pennsylvania
act which permits political subdivisions
to levy taxes on anything not now taxed by
the state, will endeavor to have the next
session of the general assembly amend the
act so that these townships will have the
taxing power of cities, boroughs and townships
of the commonwealth.
Meanwhile, still more local amusement
taxes were being enacted or proposed. In
Blawnox, the borotigh council has passed a
levy of 2 cents on 25 cents or fraction thereof
charged for admission. Harry Rachiele, proprietor
of the Maryland, stated that taxes of
12.5 per cent on adults and 16.7 per cent
on children, based on established prices, are
oppressive, unfair and confiscatory. With the
new tax, total admission at the Maryland
will be higher than at theatres in nearby
communities which hold clearance over
Blawnox.
AMBRIDGE, PA.—A proposed amusement
tax of two cents on each 25 cents admission
or fraction thereof was discussed by members
of the school board and theatre representatives
who revealed that the annual
theatre "take" was $680,000. The theatre
managers pleaded with the board not to tax
people away from the theatres. Leading the
discussion was Joseph Feldman, Warner
executive, who urged particularly that children's
admissions should not be taxed.
Others in the discussion were John A.
Notopoulos, Harry Bernstein, B. F. Moore,
B. W. Steerman and Walter Hock. The tax
resolution will be presented for adoption
June 9.
UNIONTOWN, PA.—School districts of
South Union and North Union townships
each will impose taxes on amusements, mercantile
businesses, juke boxes, coal mined,
hotels, production or sale of reddog, burnt
slate or mine refuse, commercial advertising
space for outdoor display sign, coke production.
South Union's amusement tax is at the
rate of one cent for each 25 cents or fraction
thereof.
EBENSBURG. PA.—The school board here
has enacted a five-cent amusement tax on
each admission and a five-cent levy on each
bowling game, plus a 100 per cent increase in
the per capita or "head" tax, which jumps
from $5 to $10, effective the first Monday
in July. The amusement tax is effective the
same date.
BRADDOCK, PA.—The school district here
has posted notice of intent to levy a 10 per
cent amusement tax. A resolution for the
imposition of this levy has been introduced
to the school board, according to John A.
Fortier, president of the board.
BOXOFTICE :: June 5, 1948 ME 81

—
. . George
. . Joe
. . Bob
82
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THEATRE SEATS
RECOVERED — HEPAfflED ANYWHERE
BEST WORKMANSHIP. POSITIVELY LOWEST PRICE.
PROMPT SERVICE
JOHN HEIDT, 1507 W. Kirby, Detroit 8. Mich.
Phone; TYIcr 7-8015
ThealrfSign and Marquee Maintenance
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WOodard S-4050
2821 Brooklyn
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Detroit I, Mich.
LONG SIGN CO.
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MAINTENANCE SERVICE
840 W. Baltimore, Detroit — TR 1-5477
FILM EXCHANGE DRUGS
TVie Showmen's Drug Store
Drugs • Cosmetics * Prescriptions
Personal Service Irom Two Showmen
MAX BERNBAUM JACK GALLAGHER
Pharmacist
Manager
Phone CLifford 1527, CLifiord 3694
EXHTBITORS — PARK FREE AT
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454 COLUMBIA ST. WEST - DETROIT I. MiCH.
MOTIOGRAPH SERVICE
Phone: CAdillac 5524
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HEYWOOD-WAKEFIELD THEATRE CHAIRS
HEYWOOD-
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14021 Greenview Road
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Phone: VErmont 7-316S
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BRAND NEW, FEBRUARY, 1948:
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Phone: RAndolph 6922
DETROIT
JUT Harlan Starr, Bill Hurlbut, Bill Kent and
Bob Haskins of the Monogram staff attended
the weekend sales meeting of Allied
Artists in Chicago, conferring on the new
"Babe Ruth Story" and other films . . Mac
.
Krim, independent circuiteer, has returned
from Las Vegas with his wide open convertible
. . . It's time for brother Sol Krim
to head west . . . Don Fill, Eagle Lion office
manager, is leaving on a motor tour for the
coast to visit all the studios with his bride.
His parents, Mr. and Mrs. Lynn A. Fill, who
u.sed to own the Mack, will accompany them.
James H, Ross and Charles E. Ross of
Detroit and John Wagner of Flint are incorporating
the Ross Theatre Co. with offices
at 607 Shelby Bldg., capitalization $91,990, to
operate a drive-in . Buckley of the
Alexander Film Co. has moved his headquarters
to 1409 Shadford road in Ann Arbor.
Frank McCann, former manager of the
East Side, has taken over Leon "Sonny"
Schultz's job on the graveyard shift at the
Loop, and also has opened a confectionery
and patent medicine store of his own in the
Colony Theatre Bldg. . . . Schultz is reported
temporarily assisting his father, who recently
gave up his concession booth in the Mayfair
to open a grocery store in the northwest section.
. . Raoul
Wanda Weis, Paramount secretary to office
manager Lloyd Henrich, was feted by the
office staff on the occasion of her retirement
to add to the coimtry's population. Eleanor
"Junior" McCutcheon has returned to Paramount
to take her place . Bufford reports
the Ledyard street gang safely back
from the Philadelphia convention .
Walsh, Warner director, was in town to do
location shooting for "Fighter Squadron" at
Oscoda air field . . . James Holden and Eddie
O'Brien are among the stars up there.
Alice Gorham reports July will be Managers
month at United Detroit houses, with
each manager on his own to devise new ways
to promote business . . . Andrew Bzovi, owner
of the 400-seat Ecorse in Ecorse, has picked
the name of Harbor for his new 1,500-seater,
slated to open July 4 after many years of
planning. The name was picked as the result
of a contest in four newspapers that drew
3,500 entries from as far away as 100 miles.
Edward Dalton, formerly in the advertising
business, and also a reporter on eastern newspapers,
has joined the sales staff of Dolan
Theatre Service in this territory . . . Harry
Dolan reports Irving Katcher of the Russell
and Willis is starting the "Listen to Win"
series for his patrons.
Michael Ureel is celebrating his 18th year
at the Ramona Booth. That Cinderella mention
was a slip . W. Craig, dean of
the Motor City's lATSE crafts, reported the
other day that the first motion pictures in
town were exhibited at the old Opera House
via the Idoloscope, with Craig himself as the
lecturer when the original appointee became
ill, according to George Stark.
Horace Parsons, projectionist at the Krim,
has his own formula for keeping on good
terms with his neighbors—and very successful
.. . Mi-s. Gladys B. Pike, Film Ti'uck head,
has returned from twin convention duties in
New York—National Film Carriers, where
she was re-elected to the board of directors,
and the National Film Service convention,
where she represented Michigan Film Distributors,
of which she is also president.
Everett Marshall, starring in "Blossom
Time" at the Cass, did some special scenes
for a current Jam Handy production during
his stay in town . .. Frank A. Gauntt, chief
of the field utilization department at Jam
Handy, has been elected both a director and
executive committeeman of the National
School Service Institute, national trade as-
Leonard Soskin, theatrical inlance
sociation . . .
specialist, is cutting down on his gin
rummy playing in a new economy drive . . .
George L. McCoy, veteran Columbia salesman,
and one of the Row's rare true Kentucky
colonels, is definitely not returning to the
film business.
New Twist at Dayton Loew's
DAYTON—Loew's Tlieatre inaugurated a
new holiday policy for Memorial day with
the scheduling of a midnight showing of its
current picture, "Homecoming," May 30. In
the past midnight shows have been scheduled
on Saturdays only.
LEONARD SOSKIN AGENCY
Retirement income, life, automobile,
lire, health and accident insurance.
1712 Book Bldg. CA. 3515. Detroit
FOR SALE
Interchangeable Letters
Red Neon 18" high, around 700 available.
Tubina mounted on metal backs.
Sold pre-war $12.00 each
BARGAIN PRICE of S2.25 each
Address Box 30G7. Boxoflice,
825 Van Brunt Blvd. Kansas City 1, Mo.
ERNIE
FORBES
214 W. Montcalm
Detroit 1, Mich.
Phone CAdillac 1122
Excluilvely in the
NEW HUSH
HUSH ALBUM
NAN BLAKSTONE
The Enchantress of Sophisticated Song
At Lmading Records Stores
Six Amusing Numbers
HHl Life on Donkey Island
HHIA Let's Fall in Love
HH2 My Boy Friend Elmer
HH2A BlaEstone's Secret Passion
HH3 He Should Have Been a WAC
HH3A BloKstone's Torch Song
Released by
Havlland &• Gerard, Inc.
1009 Fox Bldg. Detroit 1, NCch.
Phone woodward 2-1100
BOXOFFICE :: June 5, 1948
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High
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'Brush Man' in Front
With 'Apache' Next
CINCINNATI—"The Fuller Brush Man" at
the Palace was the only big grosser downtown.
Business at. the other houses ranged from fair
to poor. The seasonal slump was taking its
course. "Fort Apache" remained at the Lyric
for its third week downtown. Attractive
fares were being offered on the screens of
the other theatres for the coming week, with
a premiere of "The Green Grass of Wyoming"
at the Palace and the stars of the picture
making personal appearances on opening
day.
(Average is 100)
.•
Albee—Berlin Express (RKO) 90
Capitol—Big City (MGM) 90
Grand—The 'Sainted' Sisters (Para) 110
Keiths—Are You With It? (U-I) 70
Lyric-Fort Apache (RKO), 2nd d.t. wk 120
Palace—The Fuller Brush Man (Col) 200
Shubert—The Iron Curtain (20th-Fox),
2nd d t wk 100
Record Ball Game Crowd
Cuts Cleveland Theatregoing
CLEVELAND—With 75,000 people attending
the Sunday ball game, theatre seats went
begging for customers, and boxoffice tills
were far below average. Two first run houses
resorted to double feature reissue programs,
in addition to -which there were four holdovers,
leaving "Fury at Furnace Creek" as
the only new picture on display. The second
Monday night broadcast of Dr. I.Q. from the
stage of the Palace, boosted the average on
"Fort Apache" in its second week to par. Details
for week ended May 26:
Allen—Fury at Furnace Creek (20th-Fox) 95
Hippodrome—The Iron Curtain (20th-Fox), 2nd wk. 75
Lake—Sahara (Col): Destroyer (Col), reissues 115
Lower Mall—Mourning Becomes Electra (RKO),
2nd wk lie
Ohio—Foreign Correspondent (MP); Trade Winds
(MP) - 75
Palace—Fort Apache (RKO), 2nd wk., plus
Dr. 1 Q, one night 100
Stale—Duel in the Sun (SRO) 85
Stillman—Arch oi Triumph (UA), 2nd wk.,
moveover from State .. 85
Cleveland Heights
Maylond Nears
Opening; Other Deluxers Later
CLEVELAND—The Mayland Theatre in
Cleveland Heights will be the first to be completed
of three de luxe theatres now under
construction in this area. The $500,000 building,
which occupies 40 acres of ground, is
scheduled to open in July.
P. E. Essick, Howard Reif and J. S. Jossey,
heads of the Mayland Co., are incorporating
many structural and architectural
novelties in the Mayland Theatre. The
most striking of these is a studio-type auditorium.
The high tower presents a striking
note to the rest of the building which is
confined to simple lines. Lights will be employed
to add interest to the interior of the
tower.
PARKING LOT FOR 1,000
CARS
Another outstanding feature of the new
theatre will be the 71-foot marquee, said to
be the largest in this area. Cold cathode
tubing will provide an interesting ceiling light
pattern.
In addition to the auditorium which provides
for 1,800 seats, there will be parking
space for 1,000 cars. Designed by Matzinger
& Grosel, specialists in theatre architecture,
the Mayland Theatre will be functional modernistic
in type.
The other two de luxe houses to be completed
in the fall are the Richland, 1,800
seats, at Mayfield and Richmond roads, and
the Erie, also with 1,800 seats, on Lake Shore
boulevard.
With the completion of these thi-ee theatres
within the confines of greater Cleveland,
and six others in the Cleveland exchange
area, the theatre building program
will approach $2,500,000. Eight of the nine
theatres included in these figures are already
under construction. The ninth, Peter Wellmen's
Belmont iri Youngstown, is to be
started within a month.
Detroit Business Holds 382,000 SEATS NEW TOTAL
To Fairly Even Level
In addition to the three theatres in Cleve-
_„_-,_-_ . .,j ^ c 4.- land, the others, all nearing completion are
DETROIT—A mild spurt of optimism pre- '
^, , „„„ ,
,. , J: ,
„ ., , , , .. .4 . the 1.200-seat Gallon Theatre, Gabon, anvailed
among local exhibitors as business ^, „.,,„.,„„.-, ,„„
other ScoviUe, Essick
kept at a fairly even level despite the advent
& Reif house; a 400-
of a hot spell on top of the protracted Chrys- '^^l ^^""^^ >^^'"g ,""'1' ^^'^^'\ ^^gl^"
""* Genoa; a new Waynesburg "^l theatre with
ler strike
about 500 seats which Ralph Bevington is
Adams—State oi the Union (MGM), 4th wk 55 ,
„ , tr-n r. * t-v,^ *-..., ;« /^«>,«fi.^«^
Broadway Capital-Tarzan and the Mermaids
building, and a 450-seat theatre in Courtland.
RKO);So Well Remembered (RKO) 85 sOon tO open.
Cinema—Furia (FC) . . 75
Downtown-The Bshop's Wie (RKO), 3rd wk 75 With the completion of these nine theatres
Fox—The Iron Curtain (20th-Fox) 100 the seating capacity of the motion picture
Michigan—Hazord Para . Killed Doc ° '
.
^, ^ , „, , , , -n
Robin (UA), 2nd wk 100 theatres in the Cleveland exchange area will
Palms Stale—The Fuller Brush Man (Col); be increased to an approximate total of
My Dog Rusty (Col) 130
United Artists—Hatter's Castle (Para); The
Argyle SecreU (FC) 100
"Curtain' Grosses Good But
Not Big in Pittsburgh
PITTSBURGH — "The Iron Curtain" received
a holdover in the Fulton but was not
the grosser it was expected to be, and "Arch
of Triumph," after several years of buildup,
was disappointing in Loew's Penn. Stanley
continued in the red. only worse, with "The
Noose Hangs High."
Fulton—The Iron Curtain (20th-Fox) 125
Harris—To the Ends of the Earth (Col) 95
Penn—Arch ol Triumph (UA) 100
Pilz—State of the Union (MGM), 3rd d.t. wk 110
Senator— Sitting Pretty (20th-Fox), 4th d.t. wk 105
Stanley—The Noose Hangs High (EL) 60
Warner— Fort Apache (RKO), 3rd wk 80
THE BONANZA OF 'EM ALL!
^ lUCKY BUCKS'
The thrilling, new
theatre game
of audience action
BUILDS BOXOFFICE! BUILDS PROFITS!
Mideast representative: R. L "Dick" McCool
511 Main St., Latrobe, Pa.
Home Office: "LUCKY BUCKS"
255 Clopper St., Greensburg, Pa.
382,000, 11,000 more than the current 371,-
000.
The theatre building trend in Cleveland
follows closely the living pattern of the city.
This is a trend to the suburbs. And as the
living habits are reaching out and away
from the center of town, so the de luxe theatres
are now being built in the outlying
sections in anticipation of a continuing move
to the outlying areas. No new downtown
theatres have been built in Cleveland in the
past 25 or 30 years.
'HOW TO
CONSTRUCT
AND
EQUIP A
DRIVE-IN
THEATRE'
\/t£^^ write for literature on|
DRIVE-IN
THEATRE
EQUIPMENT including
I
Motiograph double shuHer
projectors
intensity arc lamps
Anti-reflection coated lenses
Motor generator sets
Rectifiers
150-250 and 500 watt sound
reproducing s/stems
In-car speakers
Junction boxes
Proieclion room accessories
DrJ06Jif]f>}i
RINGOLD THEATRE EQUIPMENT CO.
108 Michigan St. N. ^W.
GRAND RAPIDS 2, MICH.
BOXOFFICE :: June 5, 1948
83

—
at
. . Charleston
iHk.
CINCINNATI
•The Weaver brothers of the Plaza Theatre,
Miamisburg. Ohio, who have been members
of Theatre Owners Corp.. started handling
their own booking and buying June 1 . . .
Buddy Tucker is the new booker at Columbia,
replacing Bill Poppe.
Nat Wolf, Warner Theatres zone manager,
introduced Ted Minsky around Pilmrow. He
is taking Tony Stern's place in Cleveland
. . . William Borack of Co-Operative Theatres
Service. Cincinnati, made a trip into
Charleston to confer with new members of
the combine, Frank Mandros, Fred Helwig,
Paul Hollen. Robert Urling sr. and Dave
Wilson.
Carl Fismer is closing the Lyric, Hamilton,
Ohio, and disposing of equipment.
The property
has been leased by the John Shillito
Co. of Cincinnati, which will erect a department
store on the site ... An epidemic of
teeth extractions hit the local RKO Radio
office all in one day. Marie Klag, cashier;
Sue Scott, PBX operator, and Gene Tunick,
city salesman, underwent extractions Tuesday
(25).
The annual spring dinner dance of the
local Variety Club will be held Saturday night
(5
1 the Netherland Plaza. Dinner, a floor
show and dancing will be the order of the
night.
Seen on Filmrow: Charles Behlen, Lexington;
Price Coomer, Harlan, Ky.; Goode
Homes, Bramwell, W. Va.; Bill Settos, Springfield;
Bud Gilliam, Warner Theatres, Cleveland
Theatre Supply is installing
.
new Ideal slldeback chairs in the
Majestic, Piedmont, W. Va. This is the first
installation of the slideback chair in West
Virginia.
Gene Custer plans on opening his new
de luxe theatre in Dunbar, W. Va., in the
near future. Complete theatre equipment has
been purchased from Charleston Theatre
Supply, including Ideal seating, Motiograph
AA projectors, Mirrophonic soimd and Voice
of the Theatre loudspeakers.
Joe Rosen and Bob McNab, 20th Centtuy-
Fox manager and sales manager, respectively,
attended the premiere of "The Green
Grass of Wyoming" at the Palace and Broad
theatres in Lancaster. Also in Lancaster for
the event were Phil Chakeres and Frank
Collins of Springfield . . . Dorothy Fisher,
RKO biller who has been on the sick list for
two years, made a surprise visit to the office
Thursday. Dorothy's condition is showing
improvement but not sufficient to permit
her return to work.
Lund Gets Assistant
PITTSBURGH—Melvin Mann has resigned
booking duties with RKO and is joining
Werner "Fuzzy" Lund as assistant in theatre
duties for the Lund circuit. Mann succeeds
Louis Stuler, resigned, who with Durward
Coe, Daisytown exhibitor, will open a drive-in
theatre at Carmichaels.
For Jet-Propelled Cars?
BEAVER FALLS, PA.—Hi-Way 51 Drive-In,
opened near here by John Wincek and Albert
R. Tate, advertises, "Ten minute drive from
Ambridge if you drive 90 miles an hour."
Indoors or out DeVrys the buy/
For 250-seat to 6,000 seat theatres
and outstandingly for drive-ins with
up to 1,000 car capacity—the trend is
definitely to DeVry "12000" Series
projectors, amplifiers and in-car
speakers.
Typical of DEVRY-equipped outdoor
theatres now being readied for
spring opening is the model Drive-In
at Muncie, Indiana, shown in the airview
shot above. Other DeVry installations
being made for the coming
season are:
CALIFORNIA: Drive-In near San
Diego. GEORGIA: Drive-In Theatres
at Thomasville & Moultrie. INDI-
ANA: Terre Haute
Drive-In. IOWA:
Drive-In at Sioux
City. OHIO: "Sciota'
' at Portsmouth,
"Triangle" at Wilmington.
Also Drive-Ins at Springfield and St.
Marys. MICHIGAN: Drive-In at
Grand Rapids. NORTH CAROLINA:
Drive-ins at Asheville, Stateville &
Charlotte. PENNSYLVANIA: "Family"
Drive-In at New Kensington.
TEXAS: Drive-In at Midland. WEST
VIRGINIA: Drive-In at Elkins and
Meadowbrook. CANADA: Peter
Drive-In, Lansing, Ontario.
// you contemplate modernizing present equipment or building anew, he
sure and see DeVry before you buy.
Scripts "Power of Darkness'
Allen Rivkin has begun work on the screenplay
of "The Power of Darkness," an RKO
picture.
> Indoors
m
For
more of what
you want — greater
audience satisfaction,
increased
box office take,
closer approach to
the perfect show
indoors or out —
buy
DeVry
"12000 Series"
theatre projectors
and amplifiers.
See them at the
DeVry dealer
nearest you.
FOR THE PERFECT SHOW
or Out
^-^K* DeVry
iWEST VIRGINIA PENN.
Lovett & Company
323 W. Pike Street
P. 0. Box 1127
Clarksburg, West Virginia
Phone: 6360, After Hrs. 58166
KENTUCKY
OHIO - INDIANA - PENN.
Sheldon Theatre Supply
1420 Canfield Avenue
Dayton 6. Ohio
Telephone: Taylor 7511 or
AD 9644
209 S. Third St.
Louisville. Ky.
Phone: JA 0477; after hours HI 6577
T.J. VERMES— Partner,Yale, Norwood
and Yorktown Theatres, Cleveland,
Ohio—says:
"RCA Service has meant
uninterrupted shows for at
least 15 years. I wouldn't be
without it."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
Adv.
84
BOXOFFICE :
: June
5, 1948

. . . The
I
Lancaster Thronged
For 'Wyoming' Bow
LANCASTER, OHIO—Tliree days of festivities
were climaxed here Tuesday last week
(22) when "Green Grass of Wyoming" world
premiered at Leo Kessel's Palace and Broad
soapbox derby, a baseball game and
theatres.
The celebration, which included selection
of Miss World Premiere at the Palace, parades,
a
presentation by the local Legion post of its
Man of the Year award, ceremonies at the
city hall, a premiere ball, dedication of Wyoming
park and presence of stars of the picture,
drew the laj'gest crowds in local history.
Present from Hollyw'ood were Charles Coburn.
Peggy Cunimings and Martha Stewart.
Virginia Jessup, Lancaster, was crowned the
premiere queen.
Racing scenes for the picture were made at
the Fairfield county fairgrounds with hundreds
of Lancaster and central Ohio residents
appearing in the crowd scenes.
Following the premiere Miss Jessup and the
three stars left on a personal appearance tour
of several Ohio cities.
LOUISVILLE
pirst run film attractions were "Homecoming"
at Loew's, "Albuquerque" at the
Strand, "Big Town After Dark" and "Silver
River" at the Mary Anderson, and "Green
Grass of Wyoming" coupled with "13 Lead
Soldiers" at the Rialto. Reissues dovratown
included "Lost Horizon" and "Adam Had
Four- Sons" at the National and "Son of
Dracula" and "Little Tough Guys in Society"
at the Scoop. "I Remember Mama," after a
week at the Rialto, was moved to the Brown
for an extended run.
The Scoop has announced a change in
operating policy for the summer months consisting
of action pictures with admission
prices below the normal rate. For the summer
showings prices have been slated at 40
cents for adults day or night and 20 cents
for
children.
Exhibitors seen on the Row included Mr.
and Mrs. Clyde Marshall of the Columbian,
Columbia; Homer Wirth, Crane, Crane, Ind.:
Mr. and Mrs. E. L. Ornstein, Ornstein Theatres,
Marengo. Ind.; Clark Bennett, Valley,
Taylorsville; Morris Blacker, Rio, Cloverport;
Paul Sanders, Sanders, Campbellsville;
Don Steinkamp, French Lick Amusement Co.,
French Lick, Ind., and C. K, Ainold, Arco,
Bardstown.
New Ideal chairs have been purchased by
E. L. Ornstein for his Rialto in Marengo,
Ind. Purchase was made through the Falls
City Theatre Equipment Co. . . . The local
Rialto is being dressed up for the summer
with a complete repainting of the marquee.
Also being painted is the front of the Savoy
William Tell Theatre Co. has announced
an all-out advertising campaign for
the opening of their new theatre now in the
finishing stages in Tell City, Ind. Contemplated
plans call for full-page advertising
in the local newspaper, as well as similar
advertising in the papers of nearby Cannelton.
Plans are being laid for radio plugs,
window cards, bumper cards and the broadcasting
of the open night on the local radio
station.
It has been announced by one of the partners
of the new 800-seat Weddington, now
under construction in Pikeville, that the new
project has been leased to Darnell Theatres
of Buffalo, N. y. Length and terms of the
lease were not disclo.sed. Construction of the
theatre is well under way and an opening
date is expected in the very near future.
Exhibitor Takes Tax Fight
Before Clairton Council
CLAIRTON, PA.—Frank Panoplos, veteran
exhibitor here, defended himself before the
city council and refuted charges that he
would prevent the council from exhibiting
free motion pictm-es at five playground areas
for ten weeks beginning June 20. Panoplos
told council that politicians had reported him
as saying things he did not say. They condemned
him for displaying notices regarding
the city council enacting an admission tax.
He showed that the tax had injured his business.
He more than indicated, too, that theatregoers,
taxpayers and voters were in his
corner.
DRIVE-IN and THEATRE
^ EQUIPMENT
Drawrings. specifications, blueprints to fit any expenditure
for tlie simplest to the most complex theatre.
(Drivs-In Theatre construction done by the
ROSDIT CONSTRUCTION CO..
an alfiliate of SHELDON THEATRE SUPPLIES)
*The NEW "12,000" DeVry Projectors and
Amplifiers
* DeVRY "In-A-C>3r" Speakers
* ALTEC LANSING Amplifiers and Speakers
* STRONG Rectifiers * NATIONAL Carbons
* NEUMADE Accessories GOLDE Supplies
* TIFTIN Draperies and Scenery
* mWIN Seats * STABILARC Generators
GENERAL Register Machines
"Before You Buy, See and Hear DeVry"
Complete Booking Service * Complete Factory Service
SHELDON THEATRE SUPPLIES
Office Phone: AOams 9644 — Nights and Sundays: TAylor 7511
1420 CANFELD AVE. DAYTON, OfflO
MADE RIGHT BY MEN WH<
KNOW HOW!
iNEW YORK
245 Weit 55th Sr.
LOS ANGELES
I
CHICAGO
1327S. Wobosh
TRAILERS
SEND US YOUR
NEXT ORDER/
3 COMPLETELY EQUIPPED PLANTS
ATTENTION, DRIVE-IN THEATRES!
You can step up attendance on your Monday or other dull nights by
WAHOO
playing
America's Favorite Screen Game
Write for Complete Details
HOLLYWOOD AMUSEMENT CO., 831 S. WABASH AVE., CHICAGO 5, ILL.
BOXOFFICE :
: June 5, 1948 85

. . . Blatt
. . Many
. . . Tech.
. . M.
. . Carl
. . New
. . Variety
. . Charlie
Mfc
PITTSBURGH
T\r. C. E. Herman, Carnegie exhibitor and
Allied MPTO director, is up and around
calling on his patients after being a patient
himself in Mercy hospital here for a checkup.
His son Charles manages the four theatres
at Carnegie . . . Wednesday
mour Star ham giveaway
night
night at
was
the
Ar-
Utopian,
Taverns in Mercer, Crawford
Sheffield . . . and Erie counties are featuring television,
receiving broadcasts from WEWS,
Cleveland.
Mrs. Thomas Schrader, wife of the Beaver
Falls showman, has returned home from a
hospital much improved in health ... Ed A.
Wheeler, a veteran in the industi'y here and
now located in Cincinnati, was a visitor in
the interest of Sack's Amusement Enterprises.
He spent last weekend with his
brother Hymie, Film Classics manager, and
his mother in Montefiore hospital
Donatelli, Paramount
. . .
comptometer
Grace
operator,
received the $1,000 award made in the
St. James church donation contest.
David Silverman, RKO city
r~
^^^^••^•jfcfc.,.
salesman, and
RAYMOND ALLISON — Rivoli
and HoUywood theatre circuits. Central
Pennsylvania— says:
"Prior to installation of RCA
equipment in all my theatres,
headaches were plenty. RCA
solved all my troubles. In
our opinion RCA is tops in
service."
To get the benefits of RCA .Service
—write: RCA SERVICE COMPANY,
INC., Camden, New Jersey.
Eli E. Kaufman, veteran in the theatrical
poster business, former exhibitor and therf/f,
C^xhlbltor—
Adv.
family spent the weekend in Cliicago . . . Mildred
Homan, Warner exchange assistant
biller, is back on the job following an illness
. . . Casino's burlesque season closed May 29
and the theatre opened the following day with
"Marriage Forbidden," an "adults only" film
Bros, circuit managers gathered at
Mayville, N. Y., in their monthly meeting.
The Blatts own and operate the May Theatre
there.
Abe Weiner, Monogram manager, and Howard
Crombie, salesman, were in Chicago last
weekend attending a company session . . .
Ruth Kaminski of Warners spent the Mem-
orial day weekend at Williamsport, Pa. . . .
Brentwood borough will construct a stadium
in Brentwood Park
"The Crusades," produced in 1935, and to be
reissued, was trade screened last week.
Out-of-town theatre interests inspected a
possible building site on Speedway near the
Fairmont bowling center in Fairmont, W. Va.
No option had been taken . . . Robert Somrack,
Cleveland, and William Marx, New York,
were picked up by Meadville police when
they solicited taverns to purchase television
sets. They were unlicensed peddlers.
. .
West Deer township's coal tax of five
cents per ton has been uplield in quarter sessions
court, which ruled the tax is not a levy
McKees
on property but is an excise tax .
Rocks school board gave up its idea of levying
a half-cent-on-a-dollar wage tax and has
adopted a $5 head tax . theatres and
drive-in theatres staged Sunday midnight
shows. May 30 ... A dozen scale models of
Thimbledrome racers were given as prizes at
last Saturday morning's kiddy show in the
Warner Enright, East Liberty.
Fred J. Herrington, Allied MPTO secretary,
is receiving "fan" mail from Rocky Mounta.n
exhibitors. He addressed an Allied convention
at Denver recently and theatre owners of
that area are writing to him, expressing appreciation
and inviting him to return.
. .
Frank DePace of Shiiuiston, W. Va.,
Merwyn
and
his bride were on a honeymoon .
Sargent has replaced Tony Balcastro as Warner
manager at Washington, Pa. . . . Douglas
Mellott has resigned as manager of the Blair
in Hollidaysburg, and Jake Silverman, pioneer,
is back in harness as owner-managerbooker.
The best houses in the country are doing it.
Doing what?
Using Merchant Tie-Ins to increase their Box Office.
AT NO COST TO YOU!
Kiddie QUIZ MATINEES and COMIC BOOKS for the Summer.
ADULT GIVEAWAYS for those dull nights.
CALL! PHONE! WRITE!
DOLAN THEATRE SERVICE
2175 Morrell Detroit 9, Mich. Phone: GLendale 0280
atre premium and game distributor, is opening
the new Pittsburgh Poster exchange,
within a few days. He entered the accessory
field as a poster clerk at Universal here in
1927 . . . The RKO gang held a party last
Friday evening for Melvin Mann, booker, who
resigned to join the Werner "Fuzzy" Lund
theatre enterprises . . . The M. A. Silvers were
in New York last weekend to attend the wedding
of Jack L. Warner jr.
Jean Viviano Wisnioskl will be the new secretary
to Perry Nathan, National Screen
manager. She succeeds Shirley Kopelman,
who resigned to be a bride . . . Moe Dudelson,
UA district manager at Detroit, was here last
weekend visiting his son Stanley, RKO salesman
. . . Gene DeFallo has installed a new
front at his Port in Lumberport, W. Va.
.
Art Cinema didn't do Well with "Monsieur
Verdoux" and "Intermezzo" went on view May
Fred Blackmer has pulled out of the
31 . . .
Starbrick Drive-In near Warren and the
project wiU be completed by his former
partner, Ben White Post 589,
American Legion, which has sponsored entertainment
at veterans hospital in Aspinwall
for nine years, resumed operations last Sunday
with the first of a series of summer shows
in the new outdoor amphitheatre. C. C. Kellenberg,
20th-Fox sales manager here, continues
as committee chairman.
Fritzie Zivic plans to exhibit outdoor motion
pictures at his Zivic arena, Millvale, on weekend
nights and on nights when there are no
boxing shows or other events scheduled . . .
The WCAE gang was in charge of the June
4 family night party in the Variety Club . . .
Father's day is June 20.
. . .
New Warner manager at Sharon is Arthur
Pearce, former vaudevillian who succeeds
Chuck Shannon AFL musicians here
will distribute $25,000 to members of Local 60
for giving free concerts between now and the
end of the year president of B'nai
.
B'rith district lodge is Herman Fineberg, with
James H. Alexander . Reichblum
is in the graduating class at Syracuse. He
is the son of the Leon Reichbliuns, exhibitors
. N. Shapiro has returned to Miami
Beach . Dortic, Monogram salesman,
and fa.mily spent the holiday weekend visiting
Mrs. Dortic's home in Chicago . . . Laura
Wells. Eagle Lion exploiteer, was here working
on "Ruthless."
Mrs. David M. Fineman, wife of the Mc-
Kee and Rankin exhibitor, has been reelected
president of the B'nai B'rith chapter
Sgt. Irv Barnett, a former Filmrow
employe, who has been in the army for 11
years, was a visitor from Fort Ord. Calif.
Irv. reports his brother Norm, also formerly
of Filrm-ow, is serving in Japan. They are
brothers of the late AI Barnett. who managed
the Universal exchange here.
Joseph and Elmer Dattola jr. of the Miami,
Springdale, are staging dances each Wednesday
evening at the Ches-a-Rena, Route 28,
Cheswick. which also offers roller skating
rink other evenings and two afternoons week-
Jim Alexander
Sam Fineberg
1705 Blvd. oi the Allies
PITTSBUHGH 19, PA.
Phone ATIantic 8156
j&'
86 BOXOFFICE :: June 5, 1948
A

. Donn
. Chased
. . . Joe
. . Russ
. . Nat
. . Walter
ly
near Irwin, will open June 19 with "Made in
Heaven." The owners of Colonial Manor,
dining establishment near the theatre, are
sponsoring the project.
, . , White Bam Theatre, summer stock
New Castle will celebrate its sesquicentennial
July 4-10 . . Pictures of American day
.
at Altoona were exhibited at the State there
Wermuth, manager of the Fairmont,
Fairmont, W. Va.. has booked Vaughn
Monroe's orchestra for June 14 . . . George
Bennett. SRO exploiteer. was here working
on "Mr. Blandings Build His Dream House"
by theatre patrons. Carmen
Mancini, 47, Bloomfield, dove through a plate
glass door endeavoring to make a hasty exit
from the Grant, Millvale. Treated at West
Penn hospital for lacerations, he was held on
charges of indecent assault, having been accused
of molesting two girls.
National Fire Prevention week will be observed
October 3-9.
Caravan Is Up for Action
By Pittsburgh Allied
PITTSBURGH—Allied MPTO of Western
Pennsylvania will meet at Filmrow assembly
hall Jmie 7 to take action on the Caravan
plan. Since the membership meeting on this
issue, directors and a committee have gone
into the matter further. The recent national
Allied session at Denver will be reported by
Fred J. Herrington, secretary.
Morris M. Finkel, president of the local
organization, stated that only members are
invited to attend the meeting.
Oldtimer Endorses 'Union'
WARREN, PA.—George C. Sarvis, Warner
city manager, endorsed "State of the Union"
in display advertising, stating: "I have seen
1,000 motion pictures: some good, some bad,
some terrific. This is an excellent photoplay;
so good, so fine, so truly wholesome, that
ordinary advertising with ads fail to do it
justice." Sarvis has managed the Library
Theatre here for nearly 34 years. There was
a p. s. to the advertisement. It read, "I saw
it too. It's really great. Edward Knupp,
manager, Warner's Columbia Theatre."
Seeks Television Permit
PITTSBURGH—Matta Broadcasting Co. of
Pittsburgh last week petitioned the federal
communications commission for a commercial
television permit. A permit was asked at the
same time by the Hazelton (Pa.i Broadcasting
Co., owned by Victor D. Diehm.
George M. Chisnell, Hilda M. Deisroth and
E. H. Witney.
Crown Gets Dezel Films
PITTSBURGH—Albert Dezel Productions
has closed a deal with Max Shulgod of Crown
Film Co. to handle the Dezel product in the
Pittsburgh area. This deal completes the national
distribution setup for Dezel except
for Philadelphia, Dezel said.
Call Off Construction
SHEFFIELD, PA—H. H. Baldensperger of
the Utopian here will not build the new
theatre which had been planned. He had
been interested in opening a quonset-type
house but material costs are too high.
CLEVELAND
John Murphy, general manager of Loew's
out-of-towm theatres, was in on a routine
National Theatre Supply
inspection trip . . .
has sold complete Simplex booth equipment
for the new 400-seat theatre Herbert Hog-
Ian is building in Genoa. Theatre will be
named by the Genoa residents through • a
Ralph Bevington is building a
contest . . .
new theatre in Waynesburg to take the place
of the Wayne which he now operates . . .
Milton Cohen, RKO district manager, was
in New York on business.
Jack Schmitzer, RKO auditor, has completed
his stay in the local exchange and
has moved on to Buffalo, Albany and then
into his home town, Boston. Although he
calls Boston his home, Schmitzer was born
in Cleveland . . . Robert Bram is the new
office manager at Universal. He was transferred
here from the Denver office to succeed
Lee Goldsmith, who has been transferred
to Atlanta . Steuve. Findlay
Theatre owner, was kept busy accepting congratulations
on his first visit to Filmrow
following his recent marriage.
Visitors, most of whom were more conspicuous
by their absence than their presence,
included George Carmack of the Carma
in Bluffton, and D. B. Follet of the Del-Lu,
Gibsonburg . Brentlinger. RKO Indianapolis
manager, was in town to confer
with Milton Cohen, RKO district manager
Minsky, Eagle Lion division manager
who now covers the Philadelphia, Washington,
Pittsburgh. Cincinnati and Cleveland
offices, spent the week here looking
just the same as in 1941 when he was Warner
city salesman . Barach, NSS branch
manager, and his family have gone east on
a vacation trip . . . Bob Richardson, RKO
salesman, is responsible for the story that
in a downstate town an exhibitor advertised
"Tarzan and the Mermaid" as "Tarzan and
the Barmaid" and did a whale of a business.
Asks Arbitration for Center
Clearance in Grand Blanc
DETROIT—Demand for arbitration of a
clearance dispute was filed here by the Grand
Center Recreation Co., operating the Center
Theatre in Grand Blanc. Loew's, RKO, Paramount,
Warners and 20th-Fox were named.
Grand Center maintains that "excessive and
unreasonable clearance" is granted to the
Strand, Michigan Regent, Delia, Rialto,
Roxie, Nortown and Burtain theatres in
Flint. The Center, the complaint maintains,
has to wait from 75 to 120 days following
availability to the above houses.
It is requested that clearance be abolished
in the named situations on the grounds that
the theatres are not in competition with the
Center. Clearance within the competitive
area to be fixed at seven days after the first
run Palace and Capitol in Flint also is asked.
METRO PREMIUM CO.
no'w ofiers
BEAUTYWARE PREMIUMS
Gilts oi overpowering Boxoffice Appeal
1705 E. 21 St. FilmBldg.
CHerry G138 Cleveland. O.
O'Connell Lease Valid,
Says Appeals Court
TOLEDO—The district court of appeals
has held that Popular Theatres & Amusements,
Inc., of Port Clinton had abandoned
its lease on the old Madrid Theatre in that
city, and the lease of the property to Jack
O'Connell. Toledo theatreman, was valid.
O'Connell said remodeling of the house will
be resumed and the place will be opened
soon.
Judge E. C. Savord of Ottawa county common
pleas court on March 5 had enjoined
O'Connell from remodeling and reopening the
Madrid, ordering Mrs. Velma Hesselbart,
owner of the property, to abide by the terms
of a lease held by Popular Theatre & Amusements,
which operates other theatres in that
city.
The Port Clinton firm claimed it failed to
pay rent for the building for five months last
year becau.se negotiations for buying the
property were in progress. Mrs. Hesselbart
said she took possession of the building and
leased it to O'Connell last summer in the belief
the Port Clinton firm had abandoned
its lease.
COMPLETE EQUIPMENT for
THEATRES and DRIVE-INS
Lowest Prices
•
IN - THE - CAR
SPEAKER
SYSTEMS
Mew exclusive
Trrangement
guarantees
excellent
reproduction.
•
. IDEAL CHAIRS
L including the great
*"
great new Slide-Back
STRONG PROJECTION LAMPS
Including the sensational
new 70-ampere Mogul.
•
PROJECTORS
CENTRUY
and SOUND SYSTEMS
•
24-HOUR PROJECTION and
SOUND SERVICE
WRITE FOR FREE LITERATURE
THEATRE EQUIPMENT CO.
Al Boudouris, Manager
TOLEDO 2, OHIO: 109 Michigan, AD. 8511
DETROIT 26, MICH.: 515 Charlevoix Bldg.:
CA. 4319
•
CLEVELAND, OHIO: 921 Guardian Bldg.:
SU. 4680
Opening Soon
PITTSBURGH POSTER EXCHANGE
Complete Service — No Contract
Necessary
Address inquiries to Eli E. Kaufman,
308 Van Braam St., Pittsburgh 19, Pa.
BOXOFFICE :
: June 5, 1948 87
I

Heavy Excavation Job
At Washington Airer
WASHINGTON, PA, — More than 10,000
tons of red dog was moved in ramping the
newly opened Route 19 Drive-In Theatre near
here for Basle-Lasliey. The first five ramps
are engineered for cars with front seat occupants
only.
UNIONTOWN, PA.—York. Run Open-Air
Theatre, five miles from here on the road to
Point Marion, will be ready for opening within
two weeks, according to owners Steve J.
Danko of Danko Sales, Louis A. Sharpe and
Lindley B. Dugan. Capacity will be approximately
400 cars and central speakers will be
used for sound reproduction. Equipment has
been purchased from National Theatre Supply.
POSTORIA, OHIO—The first outdoor theatre
in this area, the Star-Lite, four miles
south of Fostoria at the intersection of
Routes 23 and 224, opened this weekend. The
new theatre is owned and operated by Virgil
Pfau of Florida, Ohio.
ALIQUIPPA, PA.—Peter L. Kulik. who
will open the Green Garden Open Air Theatre,
located about six miles from Aliquippa,
has joined the Louis E. Hanna agency for
film licensing and booking.
BELLEFONTAINE, OHIO—L. Dale Elleman
of North Lewisburg has announced
plans to establish a 300-car drive-in theatre
on South Main street here this summer.
Delay Shows on Sunday
Until Churches Are Empty
LA FAYETTE, KY.—At a meeting with
local ministers, operators of the two theatres
here agreed not to start their Sunday night
programs until Sunday evening services at
the churches have been completed. This
means the theatres will not open their boxoffices
until 8:15 p. m.
'Lucky Bucks' Introduced
GREENSBURG, PA. — Lucky Bucks is
being intrdouced in area theatres by the
Lucky Bucks Co. R. L. "Dick" McCool of
Latrobe, former manager with the Manos
circuit, has been named mideast representative
for the audience participation game.
Harry Hayden in Lansing
LANSING, MICH.—Han-y Hayden has returned
to the Capitol Theatre here as manager.
He managed the house nine years ago
and later handled theatres in Flint and Saginaw.
During the past winter he has been in
California.
ATTENTION DRIVE-IN THEATRE OPERATORS
Send for Our Special Trailer Ideas
for Drive-In Theatres
Motion Picture Service Co.
125 Hyde St., San Francisco 2, CaUf.
Tarzan Bill Rates Top
At Candy Counter
Youngstown—A double feature Tarzan
program at the Paramount set a new
house record Sunday (23), but it was for
the candy stand, not the boxoffice. The
all-time low as a concession sales attraction
at downtown houses was set recently
by the Junior League "Follies,"
which was a sellout at the Park for two
nightly performances. Candy sales one
night totaled $2.75 and the next night
$2.50.
COLUMBUS
TZenneth C. Ray, state director of education
from 1941 to 1945, has joined Lou Holleb,
former manager of the Majestic, in an operating
partnership. The two men have taken
over the Imperial, Zanesville, Ohio. Ray is
now a resident of McComielsville and was
superintendent of Zanesville schools from
1938 to 1941.
Charles Coburn, Peggy Cummins, Martha
Stewart and Virginia Jessup, Lancaster girl
chosen Queen of the World Premiere of
"Green Grass of Wyoming," helped swell
opening attendance by two personal appearances
at Loew's Ohio. The stars autographed
Columbus Zoo membership cards in a ceremony
held opening day afternoon in the
State house yard . . . Damage estimated unofficially
at $150 was caused at the Southland
when a motor in the basement became
overheated. Smoke from the motor seeped
into the auditorium and the audience filed
out. Show was resumed after a 20-minute
wait.
Arvid Kantor, NSS, Resigns
DETROIT—Arvid Kantor, manager of National
Screen Service here for five years, has
resigned. He and his wife have left for Minnesota
and although they will return, no
future plans have been revealed. Kantor was
with NSS in Indianapolis three years before
coming here. He was former chief barker of
the Variety Club.
To Hold Industrial Film Meet
CLEVELAND—The first film festival,
sponsored by the Cleveland Film council, will
be held at the Nela Institute of Lighting
Jmie 17. Four theatres will be in session
from 9 a. m. to 10 p. m. The film festival
is designed and planned to meet the informational
needs of all potential users of
sound motion pictures for educational and
training programs.
The morning session will be devoted to the
screening of films produced for industrial
use. The afternoon screening will include
subjects to interest those connected with
education, religion, industrial and adult programs.
Stage Actor Debuts on Screen
In a top supporting role with Glenn Ford
and Nina Foch in Columbia's "Undercover
Man" James Whitmore, Broadway stage actor,
is scheduled to make his screen debut.
Detroit Airport Show
Lasts Four Months
DETROIT—The Airlines Terminal Theatre
No. 1, located at Willow Run airport, is
closing after four months of operation due
to lack of business. This is the first of a
projected chain of such houses at major airports
across the country.
David Newman and Paul Broder, local independent
circuit heads, are convinced from
experience that the volume
actual operating
of traffic is insufficient to justify operation
of the house, even though in one of the
country's largest airports.
Policy included an hour show, using both
16 and 35mm equipment, plus the special
Visumatic projector which flashes flight announcements,
personal paging, etc. Admission
charge was 50 cents. Program included
newsreels, documentary, special and assorted
short subjects. House also was designed to
tie in with television. Owoiers are offering
the equipment for sale.
Theatre Partners in Detroit
Sued by U-L Para, Loew's
DETROIT—Separate percentage suit actions
have been filed in federal court by
Universal, Paramount and Loew's against Jeff
WiDiams, C. A. Ruedisueli and Kenneth D.
Newton, partners operating the East Detroit
Theatre located in east Detroit and the Roseville
in Roseville.
A conspiracy to defraud the distributors by
rendering false returns on percentage pictures
Is alleged by each complainant.
Open 16mm Exchange
CLEVELAND—A new IGnun exchange, the
Major Film Co., has been formed and offices
in the Film Bldg. opened for distribution of
religious, educational and entertainment
films. Heeding the new company are Paul
Bonaiuto and Herman Deutschman, both
well known in this field. They have seciu-ed
distribution contracts for Columbia and
United Artists films and are negotiating for
other major product.
Death Claim to Be Settled
TIFFIN, OHIO—Application for authority
to settle a claim for the death of Mrs. Julia
E. Ai-nold, 76, Fostoria, on April 20, was made
in probate court here by the administrator.
The application said the Adams Street Improvement
Co. and the Balaban & Katz Corp.,
operators of the Paramount Theatre, Toledo,
have offered to pay $1,400 to the estate.
Mrs. Arnold is said to have been injured in
a fall in the Paramount prior to her death.
'Saint' Star in Akron
AKRON—Carla Dare, star of "Citizen
Saint," the film about Mother Cabrini, was
here for personal appearances at each performance
of the film at the Goodyear Theatre
May 29, 30, to benefit the new Carmelite
monastery at nearby Portage Lakes.
Present Talent Show
NEW KENSINGTON. PA.—"Apple Blossom
Time," sixth annual revue of the Caputo
school of dancing, was presented at Warner's
Liberty the evening of May 12.
88 BOXOFFICE
:
: Jime 5, 1948

I
BOXOFFICE
. . First
. . Barney
. . The
.
.
2,500 More Seats Set
In Bridgeport, Conn.
BRIDGEPORT—Plans are under way for
the construction of two new theatres and the
enlargement of another.
A permit has been granted to the Frouge
Construction Co. for the erection of a theatre
on Boston avenue at the Stratford town l.ne.
The theatre will be a 1,000-seater and will
cost approximately $100,000.
The same company has been granted a
permit to erect a 1.000-seat theatre with 14,-
000 feet of store space and 12,000 feet of office
space in the Black Rock section. The valuation
is estimated between $160,000 and $300,-
000. Construction is being carried on under
preliminary approval.
Louis Anger, doing business as the West
Side Amusement Corp.. has been granted a
$25,000 permit to double the 500-seat capacity
of his Barnum Theatre. Air conditioning
also will be installed.
To Hold Tom Mix Parties
In Four Poli Circuit Cities
HARTFORD—Four Loew's Poli circuit
cities. Hartford, New Haven, Waterbury and
Bridgeport, will offer Tom Mix Theatre Party
deals during the month of June, according to
present plans.
Tom Mix radio shows in each city are being
plugged through trailers. Each Poli house
set for the deal will present a western and
give away "Tom Mix Rocket Parachutes" to
youngsters attending a morning screening.
The local spot is Loew's Poli June 26. Local
MBS outlet, WONS, is using spot announcements
to plug the showing.
Open Parkway Drive-In
HARTFORD—The newest drive-in in this
territory, the Parkway on the Boston road
at Stony Hill, opened May 29. It accommodates
more than 800 cars. The corporation
operating the new ozoner consists of David
J. Willig, Nicholas Zeo jr., and Mrs. Mary
E. Millea.
The Pike, on Route 4 in suburban Newington,
opened recently under the managership
of Joseph Dolgin. Owner is the Turnpike
Theatre Corp. of Newington. with Robert
Gloth as president and Louis B. Rogow, and
Philip Simon as associates.
John Tegu. 79, Exhibitor
At St. Johnsbury, Dies
ST. JOHNSBURY, VT. — John Tegu. 79,
prominent for the past 25 years as a theatre
owner and operator here, died recently. Death
followed a .six-day seige of pneumonia. He
had founded the Tegu Theatres, Inc.. and had
operated the concern in partnership with Andrew
Tegu, his son. He is survived by his
wife, two other sons, and two daughters.
METRO PREMIUM CO.
now ofierB
BEAUTYWARE PREMIUMS
Giits of overpowering Boxoffice Appeal
47 Church St. Liberty 4088 Boston. Mass.
NEW HAVEN
p D. Moore was in from the home office to
launch the annual Warner sales drive . . .
Tim O Toole of Columbia is recuperating at
home after a short rest period at St. Raphael's
Sam Shubouf, former Poli assistant
hospital . . .
in Waterbury who will take over the
Lyric in Bridgeport when it reopens in the
fall, was using the purse presented by friends
at a party in Waterbury last week to vacation
in Florida . . . The Poli in Waterbury
and Hartford will present a Tom Mix Straight
Shooters children's party June 12, with cartoons,
a Tom Mix feature and giveaways.
New Haven and Bridgeport are to have the
same show June 19.
. . .
Joe Dolgin is planning to open his drive-in
next to E. M. Loew's ozoner in Newington
next week .
Pitkin, RKO manager,
John
was in New York for a meeting
Pavone, Monogram head, was off to Chicago
for a company convention .
Dixwell
had a sneak preview of "The Dude Goes
West" . . . Ralph Banghart, RKO exploiteer,
was in town on "The Fugitive." Bill Brown
of the Bijou has 30 priests invited to a special
screening of the pictui-e and announcements
on WELL WNHC and Yale's WYBS.
.
. . .
I. H. Kogovin, Columbia district manager,
was in town .
Dave Kramer, formerly with
Columbia
. .
here, has moved to Pittsburgh,
where he is working for Eagle Lion . . . Jerry
Lewisk. manager of Republic, is summering
at Westport . . . Harry Shaw held his first
managers meeting since his return from vacation
in his newly decorated division office,
with Matt Saunders, John DeBenedetto, Morris
Rosenthal, Tony Masella, Lou Cohn and
Bob Carney present Al Lessow of the
Palace in
. .
Hartford has replaced Al Shubouf
as assistant at the Poli in Waterbury
Sam Horowitz has returned as assistant at
the Poli in Hartford after a leave of absence.
Congratulations to
.
.
William Zoelner, short subjects sales manager
from New York was in to see Harry
Rosenblatt and the Metro staff . . .
Ken
Prickett, Metro exploitation man, dropped
in from Boston. Other visitors included
A. Youmatz of the Rogers Corner Drive-In:
Bark Hamsted, Fred Quatrano and Johnny
Sirica of Waterbury .
Alice Brodner of
. .
the Warner exchange staff,
who wiU become Mrs. Morse Ginsburg June
20 June vacationers include Palma
Olivieri of Metro, Eva Foti of 20th-Fox
Harry F. Shaw, Loew Poli division manager,
reports all clear until 1949 after months of
negotiations for the circuit with stagehands
and operators unions.
Tax at Springfield
Hits Ail-Time High
SPRINGFIELD-Rising tax rates are hitting
the theatre owners throughout western
and central Massachusetts, where virtually
every community is increasing its annual tax
rate because of increased costs for town and
city
operations.
Here in Springfield—where a record-smashing
$18,000,000 budget was approved—the tax
rate climbed $2.90, standing now at an alltime
high of $39.90. It originally had been
feared that a $45 tax rate would be in order
in Springfield, because of the huge budget,
but last-minute reimbursements from the
state held the figure down to the $39.90 level.
At that, Henry F. Long, state tax commissioner,
approved the tax rate reluctantly,
arguing that it should have been set at $42.40
to protect the city's dwindling surplus.
In nearby Palmer, the tax rate climbed $5,
to a record $45 figure.
In central Massachussetts, Leominster announced
a levy of $55—a $10 jump over the
1947 tax rate. And in Luenburg, the tax rate
will be $46 this year—$6 more than the 1947
figure.
it uUU pxM. diu-idenJU to- canA^uit
\
Stocked With All
Necessary Repair
and Replacement
Parts for Any
Sound System.
"Asfc any
exhibitor using
our service"
LEONARD A. EDWARDS— Vice-
President, Associated Prudential
Theatres, New York, N. Y.—says:
"We have used RCA Service
continuously since 1929. It
has never failed us."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
Adv.
*7a aacud B'Xceddicie i^^uUoe cUa^u^i.
^SouYid
On call cci ajit/ zlmL.
LONqujood 2601
HAROLD DAVIDSON
12 Winchester Street,
Boston 16. .Massacllusetts
Now
Expanding
with Additional
personnel to cover
a Larger Ser'vice
Area.
Many theatres
under our
maintenance
:
: June 5, 1948
NE 89

. . . Gertrude
: June
. . Nat
BOSTON
Independent Exhibitors, Inc., will hold its
monthly meeting June 8 at 12:30 at the
Shangri-La restaurant, with Daniel Murphy
presiding. All members are m-ged to attend
and hear Ray Feeley, business manager, present
a full report of the Allied board meeting
held in Denver. Two resolutions to be
ratified by directors are on the agenda as
well as other important matters.
A group of well-wishers from Independent
Exhibitors drove out to the home of Fi-ank
Lydon and were pleased to note his improved
condition from his recent attack . . .
Richard Arnold, an ex-service man, has been
put on the staff of the Community Play-
This Space
RESERVED
for
Our
Sensational
New Pattern
Coming Soon!
WATCH
FOR IT!
CAMEO SCREEN
ATTRACTIONS, INC.
Samuel I. Davidsoa, Pres.
50 Melrose St. Boston, Mass.
house, Wellesley Hills, by owner Leslie Bendslev
as part of the GI on-the-job training
program.
Sarkes Arakelian has opened his new 600-
car Riverside Drive-In on the Haverhill-
Lawrence boulevard. Complete RCA sound
and projection equipment was installed by
Capitol Theatre Supply Co. Capitol also has
contracted for RCA installations in the two
drive-ins being erected by Mickey Redstone
in Dedham on Route 128 and in Revere on
the boulevard. Another Capitol installation
of RCA equipment is going in the Pittsfield
Drive-In.
Dave Skvirsky, 20th-Fox booker, is taking
an indefinite leave. He will sail for London
July 9 and visit friends in England three
or four months . . . Edward Maloney, Paramount
sales manager, has returned from a
six-month stay in the Denver office where
he pinch-hit during the illness of the late
Two illnesses were reported
Chet Bells . . .
from Paramount—Katherine O'Brien, clerk,
was iia the hospital with a light case of
scarlet fever while Bud Scully, clerk, was
suffering with the measles.
Sympathy to Andrew Tegu, Brattleboro,
Vt., circuit head, in the death of his father,
John T., 79 . . . Construction of the new theatre
in Lyndonville, Vt., will be started June
14 by Tegu . . . Evelyn Haisler has resigned
from Poppers Supply and has joined Theatre
Quiz, Inc., sponsor of Swap-a -Letter club,
where she is secretary to Jim Kennedy . . .
The Bradford Theatre, Bradford, Vt., owned
by Winona Bogle, is closed for renovations
and is due for an early July reopening. She
also operates the Fairlee, Fairlee, Vt. . . .
Thursday closings is being tried by Mrs.
Ethel Bronson, Unity Theatre, Unity, Me.
Joseph Levenson, son of Max L. Levenson
of the Levenson circuit, recently was appointed
one of the three Massachusetts men
to become Junior Fellow for three years of
study and research in Harvard university's
World's Greatest Middleweight Championship
ROCKY
Fight!
TONY
GRAZIANO • ZALE
Newark, N. J., June 9
Exclusive Rights to These Pictures Now Availoble!
Write . . . Wire . . . Phone
BEACON PICTURES CORPORATION
35 Winchester St.
"Zippie"
Goldman
Liberty 2-5233 Boston IG, Mass.
Society of Fellows. The young man has an
AB degree from Harvard, class of 1941, and
is a member of Phi Beta Kappa. After four
years as language officer in the navy, he received
an MA from Harvard in 1947. His
research field is the intellectual history of
China.
Over 20,000 letters from all states in the
union have been poui-ing in to the Children's
Hospital Cancer Research Foundation since
the national radio hookup with the Ralph
Edwards Truth or Consequences program of
May 22. Every letter included a donation
of some sort, from small change up to generous
checks. Johnny Dervin and Joe Cifre,
Variety Club heads who sponsored the program
which introduced Jimmy Anonymous,
a brave lad suffering with the dread disease,
said the response has exceeded their wildest
hopes.
Annette Silverman, bookkeeper at E. M.
Loew's, will be married June 10 to Murray
Lew of Dorchester. After a wedding trip
to Canada, Annette will return to her desk
Rittenberg, office manager,
left on a two-week cruise to Guatemala,
while Lee Livingstone, switchboard operator,
was recovering from an attack of mumps
. . . Thomas Duane, SRO manager, reports
"Mr. Blanding's dream house," under construction
in Oak Hill at Newton Centre, will
be ready for public inspection early in July.
Ted Baldwin, SRO director of exploitation,
is now in town checking on the local General
Electric, Jordan Marsh, National Lumbermen's
Ass'n and other tieins. The house
is expected to be finished at the time of the
release date of the picture. The theatre where
it will play has not been announced.
Arthur Dame, manager of the State,
Pi-esque Isle, Me., is back on the job after
a two-week New England vacation. He recently
was nominated for the vice-presidency
of the local Lions club . . . If Al Fowler,
20th-Fox publicist, doesn't greet you in his
usual gracious manner, it's because of an
uncomfortable boil on his neck . Beier,
head of Film Classics here, tradescreened
"Will It Happen Again?" Attendance was
excellent.
A talk by Art Moger, Warner publicist,
was broadcast by WMEX on a half-hour program
sponsored by the Hearst newspapers.
His subject was Warner's new product, inaugm-ating
the sales drive which runs from
May 23 to August 28 . . . The Cinema Club
of New England, of wliich Charlie Wilson
is president, staged a screening for members
and their wives, followed by a turkey dinner
served by the auxiliary of the American
Legion Post. Wrist watches were presented
to Tom Fermoyle of M&P Theatres, retiring
president, and Harold Young, independent
booker, retiring secretary, as tributes
for their long service to the club.
The Puritan, Roxbury, has reopened under
the E. M. Loew banner with Eddie Carey
as manager. George Ramsdell, originally
slated for the post as manager, has been
switched to the Modern, Marlboro, also under
E. M. Loew. The Puritan has been completely
redecorated while being closed several
months.
John J. Reardon Dies
MILFORD, CONN.—John J. Reardon, 74,
former theatre and hotel operator, died May
22 at his Milford home after a long illness.
He operated the Capitol here 11 years. Survivors
include his wife and a sister.
I
i
90 BOXOFFICE
:
5, 1948

. . Dickey
—
. . Ben
HARTFORD
.
1'he Warner circuit has started a glass dinnerware
giveaway at the Rialto in Norwalk
. . . Joe Lewis, projectionist at the Center,
has shifted to the booth at Loew's Poli
Palace Daly has redecorated the
Daly building throughout.
The recenty inaugui-ated policy of "live"
Saturday morning kid shows at four Hartford
Theatre circuit houses has caused quite a bit
of public interest. Ernie Grecula, circuit general
manager, has been getting numerous art
and publicity breaks in local papers on the
shows. In addition to the personal appearances,
the four houses are offering cartoons
and children's motion pictures.
Harry F. Shaw, division manager for the
Poli circuit, passed through on his first visit
since his recent South American cruise.
While Harry was out of the territory, Lou
Brown, ad-publicity director, kept in touch
with the Poli managers . . . Visitors Included
Bill Hutchins, National Theatre Supply;
Jerry Lewis, Republic; Frank Meadows, UA;
Morris Weinstein, EL; Moe Shapiro, Pocket
Books film tieups.
manager, has been named theatre representative
on a committee which will campaign for
more instrumental music instruction in public
schools. Bill Mortensen and Albert W.
Coote of the Bushnell are also on the committee.
Bob Repass, son of the late Crown Theatre
manager, is playing baseball this season
with the Torrington Braves and the Hartford
Indians. He formerly played in big league
baseball.
Ernest Cram, former doorman at the Palace,
has been named M&P Allyn doorman,
succeeding George Tortellot, who has re-
. . .
. . .
signed. Years ago Tortellot was in the pit
orchestra of several downtown theatres
John Rosenberg, doorman at the Palace, entered
St. Francis hospital for observation
Arnold Van Lear, regional exploitation
man for Paramount, huddled with Walter B.
Lloyd of the Allyn on "Hazard."
The new marquee finally has been installed
at the downtown Princess, owned and
operated by Princess Theatre Corp., of which
Martin H. Kelleher is president. Other improvements
include an entire new glassed
front, boxoffice, lobby renovations and interior
redecoration . Lamo, assistant
manager of the Warner Strand now recuperating
at Johns Hopkins hospital in
Baltimore, is expected back at his desk within
a week Chief of staff Charlie Atamian is
pinch-hitting for him here.
Capitol Theatre, Inc., has applied to the
city building department for permission to
erect a one-story addition to the rear of the
five-story building at 108-110 Village St. at
Sam Harris of the State
a cost of $9,000 . . .
will vacation through June and July . . . Gordon
Coons, Eastwood projectionist, has shifted
to the Central, West Hartford, with Lawrence
Walifieff replacing him in East Hartford.
. . . Albert
Pete Perakos of New Britain was in Thompsonville.
East Hartford and Elmwood looking
over theatre properties. The Strand in
Thompsonville is being renovated
I. Lessow. assistant manager at the Poli,
has been shifted in the same capacity to the
Poli, Waterbury. Sam Schubouf, who had
the Waterbury spot, is now manager at the
Poli Lyric in Bridgeport.
Madison- Saybrooli Theatre, Inc., a Massachusetts
corporation, has registered with the
secretary of state to do business in Connecticut
... A certificate of organization has
been filed by the New London Amusement
Co. Officers are: President, David T. Telage;
treasurer-secretary, Nat Cutler; directors, the
officers and Barney Butler.
We hear from New York that Paul Benson,
ex-Lyric manager, is being booked for tours
through the Associated booking agency. He's
got a Laff auction stage deal . . . Adele Harris,
daughter of Ted Harris of the State and
Mrs. Harris, will wed Victor S. Feingold of
Hartford at the Hotel Bond June 20 . .
.
Henry L. Needles, Warners Theatres district
Indoors or out DeVrys the buy/
For 250-seat to 6,000 seat theatres
and outstandingly for drive-ins with
up to 1,000 car capacity—the trend is
definitely to DeVry "12000" Series
projectors, amplifiers and in-car
speakers.
Typical of DEVRY-equipped outdoor
theatres now being readied for
spring opening is the model Drive-In
at Muncie, Indiana, shown in the airview
shot above. Other DeVry installations
being made for the coming
season are:
CALIFORNIA: Drive-In near San
Diego. GEORGIA: Drive-In Theatres
at Thomasville & Moultrie. INDI-
ANA: Terre Haute
Drive-In. IOWA:
Drive-In at Sioux
City. OHIO: "Sciota"
at Portsmouth,
"Triangle" at Wilmington.
Also Drive-ins at Springfield and St.
Marys. MICHIGAN: Drive-In at
Grand Rapids. NORTH CAROLINA:
Drive-ins at Asheville, Stateville &
Charlotte. PENNSYLVANIA: "Family"
Drive-In at New Kensington.
TEXAS: Drive-In at Midland. WEST
VIRGINIA: Drive-In at Elkins and
Meadowbrook. CANADA: Peter
Drive-In, Lansing, Ontario.
// you contemplate modernizing present equipment or building anew, he
sure and see DeVry before you buy.
You can get your
SPECIflL TRAILERS
BY
THE TIME
GOING TO YOUR NEAREST
F Ln^^^cK
I
* BRANCH
New York
245 We.t
5 5 th St.
Chicagb
1327 S.
Wsboth-
Los
Angeles
1574 W.
Woshington
For more of what
you want — greater
audience satisfaction,
increased
box office take,
closer approach to
the perfect show
indoors or out —
buy
DeVry
"12000 Series"
theatre projectors
and amplifiers.
See them at the
DeV ry dealer
nearest you.
FOR THE PERFECT SHOW
Indoors or Out
^-^5^ * DeVry
DeVry Corporation
52 Vanderbilt Avenue
Telephone: Murray Hill 6-3397
NEW YORK 17, N. Y,
BOXOFFICE :: June 5, 1948 91

. . Joseph
. . Manager
. .
—
—
——
—
. . James
. . Organizations
. . Prank
. .
BRIDGEPORT
Jerome "Jerry" Conboy, Loew's Majestic projectionists
who writes poetry, is also an
amateur magician . . . Actress Ann Blyth, in
New York City for the premiere of her film,
"Another Part of the Forest," came up for a
weekend visit with her aunt. Manager Matt
L. Saunders of Loew's Poll and his assistant.
John DiBennedette, had their pictures taken
with her.
. .
James Vizzee of the American Staff celebrated
a birthday . There are rumors that
a new theatre and recreation center will be
erected near the Nichols line on Huntington
turnpike . Cossette, projectionist at
the Mayfair, holds the high singles score for
the Strand Amusement Co. bowling team.
Hippodrome Manager Charles Gaudino's 344
was high three total.
Phil "Roxy" Oliver, manager of the Strand,
is home from St. Raphael's hospital In
New Haven . Alfred M. Pickus of
the Stratford has been made chairman of the
Stratford division of the Chamber of Commerce
membership drive . . . Erling EUingsen,
Norwegian financier and film producer who
is in this country to arrange distribution for
his film, "Heavy Water Sabotage at Rjutkan,
Norway," visited relatives here. The picture
is said to be the authentic story of the
sabotage of the Nazi atomic bomb plant in
Norway.
. . . Assistant Manager
Due to inflated costs of materials and other
factors, the addition of 250 seats to the Country
Playhouse in 'Westport has been abandoned
for this year
John DiBennedette of Loew's Poll is organizing
a Softball team. Last summer he managed
a championship team in New Haven .
Manager Murray Reider of the Community,
Fairfield, is back from a plane trip to Los
Angeles.
Lawrence "Larry" Pastore jr., projectionist
at the Klien Memorial, has ambitions to become
an actor. He goes into New York City
daily to attend classes at the American Academy
of Dramatic Arts.
CLIFFORD BOYD — Managing
Director, Academy of Music, Northampton,
Mass.—writes:
"We've appreciated top performance
continuously in
our theatre since taking RCA
Service. It is a good business
investment."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
Adv.
'Apache' Leads Hub
By Large Margin
BOSTON—"Fort Apache" at the Keith
Boston led the field by a large margin and
will holdover. "The Paradine Case" at the
Esquire dipped in its second stanza, with
matinees the chief reason, but it may stretch
to the eight-week booking. "The Sign of the
Ram" at the Astor was only so-so, but the
major disappointment was "Arch of Triumph"
at Loew's State and Orpheiun, which did not
reach the holdover figure.
Aslor—The
{Average Is 100)
Sign ol the Ram (Col); Heart ot
Virginia (Rep) 85
Boston—Fort Apache (Para); Blonde Ice (FC) 180
tsquire—The Paradine Case (SRO), 2nd wl: 160
tlxeier Street The Smugglers (EL); I Know Where
I'm Going (U-I), 2nd wt 110
Memorial Letter from an Unknown Woman (U-I);
Money Madness (FC) - 130
Metropolitan—The Iron Curtain (20th-rox); Rocky
(20th-Fox). 2nd wk _ 80
Paramount and Fenway—Hazard (Para); Angel
Alley ( Mono) 120
State and Orpheum Arch of Triumph (UA); Here
Comes Trouble (UA) 120
'Millie'
Gets Best Gross
In Mild New Haven Week
NEW HAVEN—Business again was below
expectations on the main stem. Best take in
town was on "The Mating of Millie" and
"Inside Story" at the Paramount. No holdovers
were scheduled. Detail for the week
ended May 27:
Bijou—The Man From Texas (EL); The Smugglers
(EL) _ 60
College—The Iron Curtain (20th-Fox); Let's Live
Again (20th-Fox), 2nd wk 70
Loew Poll Lady From Shanghai (Col); Wreck of
the Hesperus (Col) 85
Paramount The Mating of Millie (Col); Inside
Story (Rep) 110
'Homecoming' Scores 240
To Lead Hartford Field
HARTFORD-"Homecoming" set the pace
locally with "Hazard" and "The Puller Brush
Man" as other leaders.
Allyn Hazard (Para); Under California Skies
Rep) 160
E M, Loew's—The Fuller Brush Man (Col);
Trapped by Boston Blackie (Col), 3rd wk 120
Poll Home Coming (MGM); The Counterfeiters
(20th-rox) 240
Palace Tarzan's Secret Treasure (MGM);
Tarian's New York Adventure (MGM), reissues 90
Regal—Casbah (U-1), Death Valley (SG) .. 85
Strcnd—Silver Rilver (WB); The Cobra Strikes
(SL) 110
Q(.^^D£
IHncocI6-3592
OH',
mRSTER mOTIOn PICTURE'
50 PIEOMCnT ST BOSTOn IB Mnss
USED THEATRE CHAIRS
$1.75 to $4.50 Each
We do repairing, upholstering and installation
FRED DUREPO
638 Metropolitan Ave.
Telephone HY
Hyde Park. Mass.
3-0203R
NEWHAMPSHIRE
\X7inslow "Win" Bettlnson, who has appeared
in a number of northern New
England theatres with acts featm-ed on station
WHEB in Portsmouth, was married
recently to Jean Maker of Portsmouth .
Myron N. Northey, who obsei-ved his 102nd
birthday at his home in Lisbon recently, has
never seen a motion picture show ... A return
engagement of "The Naked City" was
announced at the Scenic in Rochester.
One of the prominent delegates at the constitutional
convention in Concord was Ansel
Sanborn of 'Wakefield, who operates several
theatres in Carroll county and has long been
prominent in legislative circles . . . The Benson
animal farm in Hudson, where wild beasts
are trained for motion pictures and circuses,
has received three baby elephants which
made an 11,000-mile trip by boat and rail
from Bangkok, Siam.
Adults were charged 60 cents for matinee
and evening shows, and children paid 20
cents to see "Citizen Saint" at the Palace in
Manchester. Also on the screen were a 'Vatican
choir short, Edgar Kennedy comedy,
Donald Dusk cartoon and news flashes . . .
Burgess Meredith, film actor and husband
of Paulette Goddard, was treated for hay
fever at Memorial hospital in Nashua, where
he visited his sister, Mrs. Arthur L. 'Whiteside.
Mrs. Florence Emerson, daughter of exhibitor
Ansel Sanborn of 'Wakefield, has decided
to give up teaching. She has been girls' physical
education instructor at Spaulding High
school in Rochester . C. Leary, 66,
an employe of the Colonial in Portsmouth,
died recently in Portsmouth hospital.
Walter E. Young, owner of the Strand in
Farmington and a summer theatre at his Oak
Birch Inn at Alton Bay. was named director
at the annual meeting of the Farmington
Holding Corp.
/"•eorge M. Penman jr., projectionist at the
Civic in Portsmouth, is engaged to wed
Louise Dore . in Hillsborough
have started a movement for a town
hall or other suitable auditoriiun seating at
least 500.
A warning that folk who cater to New
England's half-billion-dollar tourist trade
must provide the visitors with attractions
they really want or see the tourists lured to
other regions highlighted talks at the annual
New Hampshire institute for tourist and resort
operators at the University of New
Hampshire . Irwin, proprietor of
the Winnipesaukee Gardens, siunmer dancefilm
establishment at the Weirs, was one of
the committee chairmen who helped to arrange
a reception and banquet for national
Legion Comdr. James F. O'Neil in Laconia.
. . . Effective July 1,
The state labor bureau reports that nearly
12,000 persons have been idle during recent
months due to curtailment of textile, shoe and
apparel production. March was the worst
month in the history for unemployment compensation
payments
1950, Sunday school boy sports will be banned
under an order by the New Hampshire
Athletic Ass'n . . Films were omitted at the
.
Palace in Manchester May 17 to permit presentation
of a big stage revue by the Junior
Associates.
92 BOXOFFICE :: June 5, 1948

I
BOXOFFfCE
. . many
—
ATTENTION DRIVE-IN THEATRE OPERATORS
Send ior Our Special Trailer Ideas
for Drive-In Theatres
Motion Picture Service Co.
125 Hyde St.. San Francisco 2, Calif.
REMOOELING-DECORATING
Pnipcs Kramcs — Lighting Fixtures
LOWEST PRICES
LUPE ROMERO
4222 LalaT«lt* DALLAS 4, TEX. T-0060
UNITED THEATRES SERVICE| CORPO[RATiON
TTiere is a re;ison why . large and small
exhibitors are signing for United buying and buokini;
service.
Let us, without obligalion give you complete information,
show you how United senicc and efficiency
will perform for your situation,
2nd Floor Film BIdg. Telephones Central S055
Central S056
308 S. Harwood St. Dallas. Texas
Westerns-Features-Serials
Tower Pictures Co.
HAROLD SCHWAHZ
3021/2 S. Harwood St. Dallas 1, Texas
Phones C-7357 and R-3998
SELL YOUR THEATRE PRIVATELY
Your Deal Handled Personally
27 years experience
We Cover the U. S. Market
Arthur Leak
Theatre Sales Exclusively
3422 Kinmore Dallas 10, Texas
Phone T3-2026 I
Eagle Lion Sales Personnel
Hold Meet in New Orleans
NEW ORLEANS—Representatives of Eagle
Lion held a sales meeting at the Roosevelt
hotel May 24, 25. Present were W. J. Heineman,
M. E. Young.stein, L. J. Schlaifer and
Herman Beiersdorf, New York: Fred Lawrence,
salesman, and Leonard Shea, Memphis
manager; C. E. Hilgers. Dallas district manager;
J. W. Loewe. Dallas manager; W. E.
Finch, R. Cox, J. Swiger, C. Wilson and E.
Gribble, Dallas salesmen; G. R. Pabst, New
Orleans manager; K. Kennedy and A.
Maillho, New Orleans salesmen; J. Emenheser
and J. Craig, Oklahoma City salesmen: C.
York, Oklahoma City manager; H. M. Addison,
Atlanta publicity man; R. Owen, Dallas
publicity man; Norman Colquhoun, Atlanta
manager; G. Parsons, Atlanta district manager;
J. Galloway. A. Camp, R. Tarwater and
J. King, Atlanta salesmen, and H. Keeter,
Charlotte manager.
Tom White Finally Opens
Troubled Burnet Theatre
BURNET, TEX.—Tom White opened his
new Texas Theatre, a 510-seater, last Friday
night. It is an all new masonry structure
designed by Jack Corgan, Dallas architect.
White will operate his present Burntex Theatre
Fridays and Saturdays. Modern Theatre
Equipment Co., Dallas, supplied all equipment.
The Burnet situation was a hectic one all
through the war years. White was unable to
renew his lease readily at one time and the
Burntex Bldg. was sold to Glen Dickinson of
Missouri. White then started construction
on a new house but was stopped by the CPA.
He then bought the building from Dickinson
and later resumed new construction when the
ban was lifted.
Building Corsicana Airer
CORSICANA. TEX.—Maurice Cole is building
a new 500-car drive-in theatre near this
city. He expects to open July 1. Later in the
season Cole plans to open drive-ins at Palestine
and at Hillsboro. He opened the Skyway
Drive-In at Wichita Falls soon after the war
ended but sold it last year to Lester Dollison,
who now operates it with Lin Harrington as
partner.
Dalton in Baton Rouge
Opened by T. Pittman
BATON ROUGE — Despite an unprecedented
rainfall the new first run Dalton
Theatre opened to a capacity crowd May 27.
The theatre is owned by T. A. Pittman. wellknown
New Orleans contractor and theatre
owner. Initial attraction was "The Noose
Hangs High."
Features of the theatre include the latest
RCA sound and a paved parking area for
1,000 cars.
The Dalton is the third largest acquisition
by Pittman in the last two years. He already
operates the local Rex and the Delta in New
Orleans. His son Al supervised construction
of the new house. Now that the Dalton has
been completed. Al will transfer his activities
to the Park at Homer in an attempt to get
this house ready for a July 3 opening. All of
Pittman's theatres are booked by the Broggi
booking agency in New Orleans. Pittman has
plans to build a first run theatre in each of
five additional Louisiana towns.
Rancho Drive-In Opens
DENTON. TEX. — Lester Dollison opened
his 350-car Rancho Drive-In last Friday night
to a good play from citizens in and near the
community and from students of three local
colleges. H. J. Robinson, ow'ner and operator
of the Texan at Sanger a few miles away, is
a partner and manager of the new drive-in
in addition to his Sanger house.
SEATING
JACK A.
DICHARRY — Owner,
Lincoln Theatre, New Orleans, La.
— writes:
"I've used RCA equipment
and RCA Service for 18
years and would never be
without it. I've never had a
dark house or made a refund."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
T h t T h e a t
OPPORTUNITY
ever olferedl Chain of seven de luxe city
suburban theatres. Modern equipment;
parking lot; refrigeration. Newly decorated,
inside and outside. Over 5.000 seats. Long
leases or vnll sell properties. Ofiices. storerooms
and smooth organization all set up
ready for immediate possession. Over S400,-
000 annual gross. Price, 5900,000, less properties.
Win handle for 13 dovm to responsible
parties. State finances and whom you
represent. Private sale. Information by appointment
only.
JOE' JOSEPH
2409 Sunset Dallas. Tex.
Phone YAle 2-7650
Dallas' Leading Theatre Broker
GRIGGS
EQUIPMENT COMPANY
Box 630
Belton, Texas
Adv.
: : June 5, 1948
sw
93

mM
NO JOB IS TOO SMALL OR TOO LARGE FOR
SOUTHUlfSIffiO THfflTfi[ fQUIPdltOI compfldy
The finest lines of equipment
made are available at Southwestern
Theatre Equipment Co.
Deliveries are prompt and service is
available at your asking.
Southwestern Theatre Equipment Co.
2010 Jackson C-8579
Henry Hall Is Rebuilding
His Rialto in Kerrville
BEEVILLE, TEX.—Henry W. Hall, head of
the Hall Industries Theatres who has opened
one all-new de luxe theatre, is rebuilding
another and at the same time renovated his
showplace home here. This reporter saw two
big Neiman-Marcus trucks from Dallas
parked at the Hall home for a week. All
interior furnishings were replaced with new
pieces or renewed to fit a changed motif.
The piano was sent away to be done over in
French pattern.
A staff of several Neiman-Marcus designers
and artisans were at the home redoing
walls, ceilings, the lighting and other phases
of the already ultramodernistic structure,
which was built about ten years ago on a
landscaped acre of groimd. Cost of the renovation
was well over $50,000, several of the
neighbors said.
Hall opened the new Rialto at Three Rivers
two weeks ago and is now rebuilding and
enlarging the Rialto at Kerrville. Later in
the summer he and his wife will take a vacation
trip into northern states and will see
friends they have met on numerous such
trips they have made in the past years.
Features • Serials
Westerns
* * *
KAY FILM EXCHANGES
218 So. Liberty Si. New Orleans, La.
THEATRE SEAT INSTALLATION
20 years experi«nce — Satisfaction guaranteed.
Write or Phone 5327
Johnnie Boutwell
Temple,
Texas
SELL YOUR THEATRE PRIVATELY
Your Deal Handled PerBonally' ;"j,
?Si
^
27 years experience
We CoTer the U. S. Morkel
Arthur Leak
Theatre Sales Exclusively
3422 Kinmore Dallas 10. Texas
Phone T3-2026
NEW$ OF $PECIAL INTEREST TO
Drive-In Theatres
SNOW-CONE Machines make real
money lor theatre operators. They've
particularly caught the fancy of DRIVE-
INS. For "out-in-the-open" entertainment
demands refreshments. And
SNOW-CONES are refreshment at its
best!
They'll "refresh" your cash register, too.
In fact, they'll get you a DOLLAR for
every dime you spend on ice, syrup
and paper cups. You can't find a
sweeter deal than that!
When you wrant us to help you make a
whole heap of "cold" cash, contract us
for full particulars on the Polar Pete
SNOW CONE MACHINE.
EQUIPMENT DISPLAY AND SALES
MR. L. C. DUCKWORTH
MR. A. J. SCHMIDT
1510 Elgin
Houston, Texas
218 S. Liberty St.
New Orleans, Louisiana
MR. ROY C. GARLAND
P. 0. Box 647
Oxnard.
California
CHAS. E.
DARDEN & CO.
308 S. HARWOOD RIVERSIDE 6134
DALLAS, TEXAS P. O. BOX 2207
HOUSTON
P. 0. Box 322
102 San Jacinto St.
LUBBOCK
702 Texas Street
WAREHOUSES
94

^HE modern trend tow^ard building and
remodelling theatre fronts with porcelain
enamel is strictly "good box-office"! The
arresting colors and streamlined good looks of
Texlite porcelain enamel matches the theatre's
mood and spirit. Leading architects everysvhere
enthusiastically approve its amazing
economy . . its adaptability to any design. The
colors remain brilliant . . protected forever by
a lifetime finish. The shiny, glass-like surface
renders service-free performance.
^
Congratulations to the Texas Neon Sign
Company of Houston . . for their splendid
application of Texlite porcelain enamel to the
Interstate Theatres sho'wn.
MICKEY ROONEY
killer'" M^COY
Texlite, Inc. invites inquiries regarding structural
problems. For price quotations, send
drawings or blue prints and specifications.
tORCELAIN ENAMEL PRODUCTS
:xsy
f^lin Office: 2900 Factory Street, Dallas, Texas
Branch Offices: 500 fihh Ave., New York l«; 330 Wei» Building, Houston 7. rcxoii

—
DALLAS
TX^allace Walthall arrived at home from
Medical Arts hospital where he underwent
an abdominal operation. He is permitted
to have a few visitors. Reports are that he
more than held his own and that recovery
definitely is in sight ... Ed Newman, who
opened his new Sunset Drive-In last week
. . .
in Brownwood, was here on a speed-up business
trip Bob Hooks was among east
Texas visitors getting things all lined up for
the opening of the renewed Select Theatre
in Mineola August 1. He has been operating
the Leroy full time since the big job has
been under way.
Bryan Foy, Hollywood producer, and his
wife spent a few days here with relatives
and friends. He was en route to Chicago on
deals for story properties he will film for
Eagle Lion distribution.
HOW IS
YOUR BOOTH EQUIPMENT?
We are equipped to repair or remodel your projection
equipment. Why take a chance with worn or run-down
equipment when we can put it
reasonable price?
in tip-top condition for a
Work done by projectionists with years of experience.
We use the best parts available for all makes of equipment.
JULIUS J. SCHAEFER CHAS. A. HARCUM CHAS. L. SMITH
INDEPENDENTLY OWNED AND OPERATED
PROJECTOR SERVICE CO.
2010 Jackson St. Phone P7-2882 Dallas, Texas
GIDNEY TALLEY—President and
General Manager, Talley Enterprises,
Inc., San Antonio, Texas
declares:
"Thirteen
years of freedom
from sound worries has proven
that RCA Sound Service
and Maintenance is definitely
a sound investment."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
Adv.
DO YOU PLAN A DRIVE-IN?
Contact us for the latest in in-car speakers . . . central speakers . . . Altec-
Lansing amplification . . . Motiograph AA projectors . . . Strong 75 ampere
lamps . . . special rectifiers and motor generators . . . super-coated lenses
. . . booth layouts . . . wiring diagrams and complete supervision of installation.
Write for our special manual which gives the complete story.
^e^^a^e^ MODERN THEATRE EQUIPMENT COMPANY
214 so. ST. PAUL ST. Phone R-5009 DALLAS. TEXAS
96 BOXOFFICE ;; June 5, 1948

JiNNO UNCEMENT !
We are proud to announce our appointment,
which became effective June 1. 1948,
as the exclusive distributors in Texas of
CENTURY
PROJECTION
AND SOUND
SYSTEMS
For "Picture to Patron" Perfection
Buy Century Sound and Projection
HARDIN THEATRE SUPPLY CO
Dallas 11. Texas
•
Telephone M-2235
714 South Hampton Road
BOXOFTICE :
: June 5, 1948
97

WHEN nES "M^f
S4ma^\
HE'S J.aMM'-
OKLAHOMA CITY
Q
O. Fulgham, Griffith Theatres executive,
has notified all partners and managers
that the divisional managers are maintaining
their headquarters in the home office
building in Oklahoma City. The divisional
managers are William B. Turk, Paul E.
Cornwell and K. C. Blackledge. The change
was effective May 30 . . . Jimmy Rush, Tulsa,
is now managing the Elk City situation for
the circuit. Other transfers announced by
Fulgham include Dale Davis, from Elk City
to Cushing as manager, and Phil Hays, from
Cushing to Bartlesville as manager.
C. B. Hudson, manager of the Agnew in
Oklahoma City, celebrated his birthday June
Gus Hoenscheidt, manager at Blackwell,
4 . . .
and his wife returned from a vacation
spent on Lum 'n' Abners ranch near Las
Vegas, Nev., where they were guests of Hoenscheidt's
brothers, and of the Jot-'em-Down
store team of radio fame.
Lottis
WaJe^ 'i
. . . . WORLD'S
^
Jp*^
^»sT^^--

; when
'
H.
rescission of the sales contract. In a crossj
action,
;
$4,650
1
East
Eight Theatres Sold
In Oklahoma, Texas
DALLAS—Arthur Leak, theatre broker with
principal office here, announced the following
three theatre sales this week: The Liberty
at Tryon, Okla., sold to Dale Wallace
of Rapid City, S. D., who has moved to Tryon
and assumed management. Former owners
C. E. McClain and wife, who have been exhibitors
in the southern states for 34 years,
will soon go to California.
McClain is retiring after more than 30
years in the show business. The Liberty
seats 250. The Tryon population is 1,000.
The Star in Morris, Okla., sold to Charles
Williams of Cape Girardeau, Mo. Former
owner Charles Knauf, old-timer in show business
in this section, is moving to a warmer
clime. Williams also purchased the Knauf
home.
E. French Gallagher of Centralia. 111., purchased
the Star in Abilene, Tex., from Fred
r. Sauls and Paul Sharpe. The new owner
has been with Fox Midwest Theatres for
many years.
Theatre broker "Joe" Joseph announced
closing of three Texas theatre sales this
week. He sold the Edge in Edgewood to Miss
Gene Scruggs and associates. She formerly
was connected with the Blankenship theatres
in Tahoka. W. T. Ash opened the Edgewood
house two years ago.
Joseph sold the Fix in Port Worth to Herman
Sladel of New Jersey. L. R. Robertson
was the former owner.
The third sale involved a larger and finer
house and far greater consideration. P. G.
Cameron transferred ownership of his Ervay
here to Bud and Val Mercier, former exhibitors
in Perryville and Frederickstown, Mo.
Percy Miller sold the Nusho at Carnegie.
Okla., to Homer Payne of Ada. Miller is
forsaking the show business to return to his
first love, the cleaning business. He'll live in
Chickasha. The Nusho is a 375-seat house.
Carnegie is a town of 4,000 persons.
Lee Welch, who formerly owned the Newkirk,
Okla., theatre, has purchased two shows,
the Star in Rising Star. Tex., and the Plains
in Cross Plains, Tex., from Joy Houck, New
Orleans.
Charles Dossey Wins Suit
CORPUS CHRISTI, TEX. — Charles L.
Dossey did not make any misrepresentations
he sold his theatre in Colmesneil to R.
Furlong, a jury decided in district court
here. Furlong had brought the suit for
Dossey has asked for judgment on a
note, given as a part of the purchase
End, Baton Rouge.
FOR LEASE !
DALLAS FILM ROW LOCATIONS
2037 Jackson Street
35x35, 1200 Square Feet
PluB Large Balcony
209-211 South Pearl Street
40x70, 2800 Square Feet
Large Rear Shipping Entrance Facing Alley.
Can be sub-divided if necessary.
Both locations highly desirable for any type
motion picture or kindred activity. Early
possession,
SACK AMUSEMENT ENTERPRISES
Film Exchange Building—Riverside 6474
DALLAS, TEXAS
Joel Bluestone, former E^agle Lion salesman,
is now .salesman for Film Classics . . .
Henry Glover, Monogram manager, together
with George Nungesser and Joe Fabacher, also
of that company, returned from a general
sales meeting in Chicago May 29, 30 . . .
Charles Lamantia has severed his connections
with the Ritz in Hammond. At present this
theatre is owned by the estate of Neil A.
Cummings and is being operated by Mrs.
Cunimings.
In the city a few days supervising exploitation
of "Berlin Express," to be shown at the
Orpheum. was Blanche Livingston of RKO
exploitation department. New York. She left
the latter part of the week for Guatemala
where she will spend her vacation
and Mrs. Harrington of
. . .
Baton Rouge
Mr.
were
AHHOUHCIH^:
NEW ORLEANS
Filmrow shoppers. Harrington operates the
Louisiana in Baton Rouge, one of the Paramount-Richards
houses. Mrs. Harrington remained
here a few days to be with her
brother who is confined to a local hospital.
On the Row were B. Beohrlnger of the
Monte Sano, Baton Rouge; Mr. and Mrs.
Sam Pasqua, Pasqua Theatres, Gonzales; Mr,
and Mrs. Felix Touehard, Fun, Des AUamands;
L. W. Watts, Strand, Oil City; Mr.
and Mrs. Frank Olah, Star. Albany; Milton
Guidry, Gem, Abbeville; R. L. Molzon, Royal,
Paincourtville; Mr. and Mrs. Charles Levy,
Harlem, Thibodaux; Mr. and Mrs. Warren
J. Salles and son Phillip, Star, Covington;
Dudley Labat, Raceland; Carl T. Wethers,
East End, Baton Rouge.
NEW WAREHOUSE ... NEW SERVICE ... NEW PRICES
on BEE HIVE The Finest Popcorn in Texas
CHECK THIS NEW WAREHOUSE ADDRESS:
BLEVINS POPCORN COMPANY
UNIVERSAL TERMINAL WAREHOUSE
1002 WASHINGTON AVENUE — PHONE: PRESTON 2381
HOUSTON, TEXAS
Thanks to the many customers who have sent us their popcorn and supply
orders. We are enlarging our stocks to render better service.
SAVE 25% ON YOUR POPCORN
Bee Hive Popcorn is grown and processed for extra volume. We urge you to
try using V4 less Bee Hive Popcorn in your kettle per popping with the same
amount oi oil as used with lesser volume brands.
COMPARE THESE NEW PRICES:
BEE HTVE POPCORN per bag $13.50
Send us your standing order and save 50c per bag under these prices . . .
Mail your orders to new warehouse and standing orders to Nashville.
COCOANUT OIL Pure 76 degree Cocoanut Oil. 38V2 pound pail.
colored $14.82
(We reserve right to limit quantity)
PREMIERE BOXES 41/2 x 2 x 7 BLEACHED BOARD HOLLYWOOD DESIGN
While present stocks last, per case oi 500 S3.65
POPCORN BAGS Sc red and white, 3 x 2 x 7. 6M to case $1.55M
Red and white, 31/2 x 21/4 x 73/,. 6M to case S2.30M
Red and white, 31/2 x 21/4 x 9, 6M to case $2.70M
POPCORN SALT SAVE ALMOST 50% 3 pounds to every carton and
18 cartons to case (54 pounds!) $1.80
TRY OUR ONE OAY mVICi
BLEVINS POPCORN COMPANY
CO UNIVERSAL TERMINAL WAREHOUSE 1002 WASHINGTON AVENUE
HOUSTON. TEXAS PHONE PRESTON 2381
General ofiices and processing plant. Popcorn Village, Nashville, Tenn.
BOXOFFICE : : June 5, 1948 99

—
"
. . Kenneth
. . San
. . John
. .
m
SAN ANTONIO
Deulah Greene, cashier at the Aztec who is
. . .
also a talented musician, was guest pianist
on a special studio program from the
frequency modulation station KYFM here
one "Sunday evening The Josephine, a
Mul-Den neighborhood house, is trying out
a foreign picture policy of films made in
Great Britain. Eugene Muller and W. M.
"Bobby" Dennis, former projectionist for
Interstate here, are the owners and operators
of the Josephine.
PREFERRED
Indoors or out DeV
For 250-seat to 6,000 seat theatres
and outstandingly for drive-ins with
up to 1,000 car capacity—the trend is
definitely to DeVry "12000' Series
projectors, amplifiers and in-car
speakers.
Typical of DnVRY-equipped outdoor
theatres now being readied for
spring opening is the model Drive-In
at Muncie, Indiana, shown in the airview
shot above. Other DeVry installations
being made for the coming
season are:
CALIFORNIA: Drive-In near San
Diego. GEORGIA: Drive-In Theatres
at Thomasville & Moultrie. INDI-
Diane Hart, U-I film star, represented the
motion picture industry for the fashion style
show held in Bandera recently, proceeds of
which went to benefit polio victims at the
Warm Springs Foundation at Gonzales. Vic-
. . .
tor Booth, president of the foimdation,
Samuel
was
among the principal speakers
Schwartz, Eagle Pass exhibitor; Humberto
Gonzales, Rex, Zapata; Joseph Justiniani,
Azteca. Houston, and W. B. Whitaker, Texan,
Stanton, were in town recently to shop for
Mexican pictures.
Alma Sivley, Palace doorwoman who was
on a vacation in La Grange, plans to leave
this fall to visit her husband who is overseas
Manager Lee Aronstein of the Palace
. . . was in the hospital Monday undergoing an
operation for an eye infection . . . "Scotty"
Denie, relief manager for Interstate theatres
"One Million
here, is on vacation . . .
B. C." and "Women in the Nig'ht" played a
EQUIPMENT
for TODAY'S "DRIVE-INS
ANA: Terre Haute
Drive-In. IOWA:
Drive-In at Sioux
City. OHIO: "Sciota"
at Portsmouth,
"Triangle" at Wilmington.
Also Drive-ins at Springfield and St.
Mary's. MICHIGAN: Drive-ln at
Grand Rapids. NORTH CAROLINA:
Drive-ins at Asheville, Stateville &
Charlotte. PENNSYLVANIA: "Family"
Drive-In at New Kensington.
TEXAS: Drive-In at Midland. WEST
VIRGINIA: Drive-In at Elkins and
Meadowbrook. CANADA: Peter
Drive-In, Lansing, Ontario.
// you contemplate modernizing present equipment or building anew, he
sure and see DeVky before you buy.
split week engagement at the Empire last
week.
Josephine Falba Sigard, Municipal auditorium
cashier, has been cast for a leading
role in the forthcoming Santone Civopera,
"The Vagabond King," at the Sunken Garden
open-air theatre. Mrs. Sigard is a soprano
and has studied voice in Europe and Hollywood
. Duncan, who has worked
in musical westerns, is returning to the coast
to resume his acting career . . . Les J. Ketner,
southern Texas correspondent for BOX-
OFFICE, has authored a Santone Parade column
for the next issue of the new Texas
Parade monthly magazine.
. . . Johnny Collins of
.
L. S. Arnold has closed his Texas and Rio
in Bishop due to the polio epidemic. The
house will reopen when the ban is lifted . . .
The Leon circuit's new Grande, Brownsville,
was set for opening soon after a recent postponement
. Antonio's newest open-air
theatre, the Rio, at Medina and Ruiz, opened
May 22 with a mixed picture policy . . . Mark
Holstein. U-I southern Texas representative
here, and Mrs. Holstein and daughter, were
in Oklahoma City on vacation. While in Norman,
Okla,, they attended the graduation exercises
of their son
^the Texas-Valley Film Service office, was
away on vacation with his wife, who works at
Lackland air base.
When a twister-like storm hit Harlingen
recently, the high winds left a fence around
the Valley Drive-In Theatre a mass of twisted
debris and smashed the glass marquee
Galveston's Doryce Piatt was chosen America's
most beautiful cowbelle. and is Hollywood
bound for the promised screen test. Contest
was held in Bandera.
Al Dexter of "Pistol Packin' Mama" fame
appeared in Beeville last week for a special
dance engagement . Findley, director
of publicity for the "Holiday on Ice" show
at Municipal auditorium, was in town to
praise the wonders of this ice skating spectacle.
.MADE RIGHT BY MEN WH<
KNOW HOW!
'NEW YORK .
245 W.ti iiih St.
LOS ANGELES
1574 W.
Wsihingte'n
Special
TRAILERS
CHICAGO SEND US YOUR
U27S. W«b«h NEXT ORDER /
3 COMPLETELY EQUIPPED PLANTS
For more of what
you want — greater
audience satisfaction,
increased
box office take,
closer approach to
the perfect show
indoors or out —
buy
DeVty
"12000 Series"
theatre projectors
and amplifiers.
See them at the
DeVry dealer
nearest you.
FOR THE PERFECT SHOW
Indoors or Out
^"^5^* DeVry
SHREVEPORT 72,
Alon Boyd
6015 Tulsa Avenue
Telephone: 7-2941
DALLAS 1,
TEXAS
LA.
Associated Induilries
306 S. Pearl Street
Telephone: Riverside 6110
TEXAS THEATRE SERVICE COMPANY
BUYING AND BOOKING SERVICE
Prolessional Coniidenlial
3121/2 So, Harwood C-5766
Dallas. Texas
Ed. V. Green Don C. Clark
Ernest C. Leeves
100 BOXOFFICE : : June 5, 1948

1
'
f
Ed Williamson Heads
Variety of Memphis
MEMPHIS—For the first time in many
years, a Filmrow executive is chief barker
of the local Variety
~^^~
"^ Club. He is hardworking,
^^mi^^
popular Ed
^g ^^1 Williamson, manager
I^B I for Warners here.
mW iS^ JgM Williamson was
k I ^; unanimously elected by
^k .,""'.. directors to fill out the
"
W\
unexpired term of
^
^«y,y David Flexer, president
^^ of Flexer Theatres,
j
1^ Inc.. who resigned be-
•
!^.'i& cause
of the pressure
of his personal busi-
Ed Williamson ness. Flexer operates
a chain of theatres in Tennessee, Mississippi
and Arkansas and is building a circuit of
drive-ins.
Before Flexer was chief barker, the post
was held by Herb Kohn. assistant to the
president of Malco Theatres. Inc. Before that
the chief barker was M. A. Lightman sr.,
president of Malco, one of the south's largest
exhibitors.
Williamson has taken an active part in
Variety Club affairs, serving many times as
chairman of the parties and picture shows
given by the club for Memphis orphans and
shutins. Williamson was elected Tuesday to
fill out Flexer's unexpired term, which runs
until next January 1. He took office immediately.
The new chief barker was authorized to
appoint two new members to the executive
committee—one to fill his own vacancy and
one to fill the vacancy created by the resignation
of Thomas M. O'Ryan of the Barron
Collier office because of ill health. These
appointments will be made shortly.
A charter member of the Variety Club,
Williamson has been manager of Warner
exchange in Memphis since 1942.
all
Jean Lightman Will Marry
Herbert Levy in Memphis
MEMPHIS—Jean Lightman, daughter of
Mr. and Mrs. M. A. Lightman sr. of Memphis,
will be married to Herbert Raymond
Levy, son of Mr. and Mrs. Alfred Levy of
New York. Sunday (6i. The ceremony will
be in the garden of the bride's parents in
Memphis with Dr. H. W. Ettelson officiating.
The bride's father is president of Malco Theatres.
Inc.
Mrs. M. A. Lightman jr will be matron of
honor at the wedding. Stephen and Michael
Lightman. sons of Mr. and Mrs. Lightman jr.,
will be ringbearers. The groom will be attended
by his father as best man M. A.
Lightman jr.. and Richard Lightman. brothers
of the bride, will be groomsmen.
TOA ol Mississippi
To Biloxi June 2Q
BILOXI, MISS.—The annual convention of
the Mississippi Theatre Owners Ass'n will be
held here at the Buena Vista hotel June 20-
22, Pi-esident M. A. Connett has announced.
Ted Gamble, president, and Bob Coyne and
Gael Sullivan, executive directors of the Theatre
Owners of America, will be guest
speakers.
Air Conditioning to Ritz
WINTER HAVEN, FLA.—The 900-seat Ritz
will be air conditioned. Frank Sparrow, manager,
said a Westinghouse 60-ton air conditioning
unit has been shipped from the factory
and will be installed as soon as it arrives.
The cost will approximate $35,000.
Sparrow has waited a long time for the unit,
which was delayed because of government
red tape. It was only in March of this year
that a final approval of the application was
granted. Now application has been made for
a unit to be installed in the Grand Theatre.
Win Memphis 'Oscars'
For Kid Show Aid
MEMPHIS—Edwin Howard, dramatic critic
for the Pre.ss-Scimitar, and Harry Martin,
amusements editor of the Commercial Appeal,
were among persons receiving "Oscars," small,
gold statuettes similar to the real Hollywood
version, at the first annual "Oscar party" of
the Memphis Better Films Council Wednesday.
The award to the Press-Scimitar critic was
for his "outstanding coverage of the group's
special children matinees through feature
stories and editorials."
To Martin, it was "for his faithful and
continued cooperation with the council since
its inception 16 years ago."
"Oscars" also went to the following:
RKO Pictures, Inc., "for being the most
cooperative motion picture producing company,"
received by Fred Ford, district publicity
manager.
Augustine Clanciola. owner of the Rosemary
Theatre, "most cooperative theatre
owner." The Rosemary was the first theatre
to show council-approved and sponsored
matinee.
Central High School Photoplay club "for
the excellent job done in conducting a poll
of 1,500 students at the school to determine
movie tastes of adolescents."
Charges Breach of Lease
TUSCALOOSA, ALA.—Walter Dockery, Alberta
City, Ala., has filed a civil suit for
$120,000 in circuit court here against James
R. Doss jr., local radio station operator,
charging breach of contract. Dockery claims
that Doss failed to carry out terms of a
contract to lease an Alberta City building
which recently was opened as the Capstone
Theatre. The suit charges that Doss leased
the building for 20 years, but later refused
to enter into the lease. Harry G. Wiltoughby
recently opened the Capstone, a 500-seat
house.
Judge Refuses Injunction
To Stop Drive-In Project
KNOXVILLE—Pleas for an injunction
against construction of a drive-in on Newcorn
avenue near Kingston pike have been
denied here by Special Chancellor Robert A.
Elkins.
Residents of Newcom avenue filed the petition,
charging that noise from the drive-in
would be objectionable.
"In this world we live in today," Chancellor
Elkins said in his decision, "we cannot be
entirely free from noises and inconveniences."
He said the theatre w'ould not be a nuisance
if properly maintained. The property, he
pointed out, has been zoned for industrial
purposes for years.
The proposed drive-in, to be built by
Drive-In Theatres, Inc., of Montgomery, Ala.,
will cost $80,000 to $90,000.
Cancel Ates Appearance
BUTLER, ALA.—An appearance of Roscoe
Ates, screen comedian, at the Gala Theatre
here May 28 was canceled because of the performer's
illness, according to G. W. Allen,
manager.
LIFELIKE !
No higher compliment can be paid sound reproduction.
MOTIOGRAPH SOUND SYSTEMS
Models for Every Size Theatre
including Model 7500 sound reproducers and amplifiers built by
Moliograph and based on designs of Western Electric Co.. Inc., and
Altec Lansing Corporation "Voice of the Theatre" loudspeaker
system.
LONG, DEPENDABLE, TROUBLE-FREE PERFORMANCE
WIL=Km
CHARLOTTE. N. C.
ATLANTA, GA.
"Everything for the theatre except film"
BOXOFTICE :: June 5, 1948
SE 101

. . Hugh
. . Manager
. . Joe
—
. . After
. . Back
—
. . Jack
. . Barney
ATLANTA
.
.
lyjrs. W. VV. Hale has sold her Walden Theatre,
Daisy, Tenn., to G. L. Dalton and
her theatre in Soddy, Tenn. to Thomas E.
Burger . Owen, Paramount's eastern
and southern divisional sales manager, conferred
at the Jacksonville branch, then at
Charlotte Babe Cohen, Monogram,
checked in at the office after a flying
trip with Jimmy Campbell to southern
Georgia Dumas, office manager at
Republic, was still confined at his home by
William Richardson visited hi.';
illness . . .
daughter in Dallas. Ga.
Among Filmrow visitors were Paul Englar.
Englar Theatres. Birmingham; Clyde Sampler
and Edd Duncan. Richard & Duncan
PRINTS READY FOR JUNE
VKVi^^
\«

I
I
!
Nat
1 BOXOFFICE
Itlli
Ttellir
aCtai-l
Toronlo Tenl Sets
High Benefit Goal
TORONTO—The local Variety Club has
set a goal of $30,000 for its crippled children
fund in its second annual benefit baseball
game between the Toronto and Jersey City
teams of the International league at Maple
Leaf stadium Jime 29.
One year ago Tent 28 raised $23,000 in its
first baseball venture. This time the barkers
have pledged $15,000 on their own account
in the sale of tickets and donations and a
similar amount is expected at the turnstiles
and through the staging of stunts.
President Pete Campbell of the Toronto
Baseball club, who is a barker himself, announced
that he and the baseball du-ectors
would take care of $5,000 of the required
amount. In 1947. the Toronto tent, led by
Chief Barker J. J. Fitzgibbons, raised more
than $90,000 for Variety Village, a residential
vocational school for handicapped juveniles,
the site for which has been donated by the
Ontario government.
Manitoba Exhibitors
To Convene June 14
WINNIPEG—Tlie Manitoba Motion Picture
Exhibitors Ass'n will hold its second annual
meeting here at the Royal Alexandra hotel
June 14. Mesho Triller, president, will lead
a thorough discussion of the new provincial
25 per cent amusement tax, 16mm projection.
New officers and representatives on the Canadian
Motion Picture Exhibitors committee
will be elected.
The meeting will open with a business session
at 1 p. m. A banquet and floor show
will start at 7:30 p. m. Civic and provincial
dignitaries are expected to be present. Committee
heads on arrangements include H. A.
Bishop, hotel: T. Pacey, entertainment: I.
Triller and S. Rosenblatt, registration: H. A.
Gray and H. Kramer, publicity and invitations;
B. Somers, out-of-town delegates.
Two Dividends Ordered
TORONTO—Two local theatre companies
have declared dividends for the second quarter
of 1948. Famous Players Canadian Corp.
will pay 25 cents per share on Jime 26 to
shareholders of record June 11. Marcus
Loew's Theatres, Ltd., operating Loew's and
the Uptown here, will pay $1 a share June 30
to stockholders of record Jime 10. The Loew
payment is equal to 1 per cent, or equivalent
to 4 per cent for the year.
FPC has been firm, selling at more than
$18 per share on the stock exchange floors at
Toronto and Montreal.
Ten-Reeler on Olympics to Feature
Extra Footage on Barbara Scott
Separating Children, Adult
Dispels Morals Worry
TORONTO—The segregation of adult and
juvenile patrons at Saturday and holiday
matinees in a number of Ontario theatres has
proved a happy solution to a situation which
had caused some concern in connection with
public morals. The grouping of children in
theatres in centers of more than 10,000 population
had been suggested by O. J. Silverthome,
director of the theatres inspection
branch of the provincial government.
The plan, which was adopted in Oshawa,
Peterboro, Guelph, Gait, Brantford, Sault Ste.
Marie and elsewhere, was readily accepted by
patrons and questionable incidents have
ceased. The adults have approved of the idea
for a second reason: they can enjoy a show
when the youngsters are grouped in a balcony
or in the font section of the orchestra
The only exception to the policy is the case
of children accompanied by their own parents.
It may develop that a third section of the
theatre will be reserved for family groups.
Censors in New Home
TORONTO—After three decades of
a firetrap
floor in the Ontario parliament buildings,
the Ontario Board of Moving Picture
Censors has moved to its fireproof one-floor
building at Milwood and Laird drive in suburban
Leaside. The latest in safeguards
has been introduced in the new premises
which were once used for research by the Ontario
Department of Highways. The film exchanges
now have to send their prints to the
suburb but there is little complaint because
the films are in a much safer place. Years
ago, the Ontario censor board examined films
in the old Model Theatre on Danforth avenue
in the east end, where the examiners
had to clear out in time for the evening performances.
Screen Villain Signed
Stuart Holmes, a veteran screen villain, has
been signed for a chief role in Paramount's
"Dark Circle."
MONTREAL—Barbara Ann Scott of Ottawa,
world and Olympic women's figure
skating champion who is expected soon to
enter motion pictures as a professional, will
make her initial appearance in Technicolor
this fall when J. Arthur Rank will release a
ten-reel film of the Olympic games. This was
announced by John Wolfe, world distribution
head of the J. Arthur Rank Organization
who has arrived in Montreal on a trip to
confer with Canadian distributors.
Wolfe had two items of information of particular
interest to Canadians. One was about
Barbara Ann and the Olympic championships
and the other about French-dubbed films for
the province of Quebec. Rank bought the
sole rights to film the entire Olympic games
and the film will be rushed to completion
immediately after the summer games are
over, and will be distributed all over the
world as a ten-reeler in Technicolor.
Wolfe said that because Barbara Ann was
so photogenic, more attention was paid to her
by the cameramen than to any other competitor,
even though they could only guess at
the ultimate winner. All this extra footage
is retained in the editing of the ice-skating
portion and Canadians will be able to see
much of Barbara Ann winning the championship.
The news of the French dubbing was also
interesting. Wolfe said an excellent organization
had been placed under contract in
Paris and all the most successful films were
being dubbed into French as soon as their
boxoffice potentialities were certain. This
means that the French version will be released
soon after the English version and
will thus be exhibited in Quebec while still
current. Moreover, with one organization
doing the dubbing the same French voice will
be used for the same English actor in all his
pictures. The voice of James Mason, for instance,
will sound the same to French ears
in "The Seventh Veil" as it does in "Odd
Man Out."
Acquire 'Freckles'
Producers Julian Lesser and Frank Melford
have purchased "Freckles," which they will
produce for Monogram.
New Theatre in Hanover
HANOVER, ONT. — A theatre has been
started here by Mrs. J. E. Watier. It will be
in opposition to the Paramount, a unit in the
Taylor organization in Toronto.
!CA
'led
iCA
MPAJ-'^'
Spend Exchange in Night Clubs
TORONTO—In spite of Canadian restrictions
on the spending of U.S. dollars, the theatres
and night spots of Buffalo, N. Y., are
continuing to draw patronage from the Ontario
side. A number of the Buffalo places
are using display advertising space in the
Toronto and Hamilton newspapers.
GOLD CUP TO MONTREAL—George Heiber, United Artists
Montreal manager,
accepts the Grad Sears gold cup. indicative of outstanding sales achievement during
the 1947-48 sales drive, on behalf of his exchange personnel who led in the drive
competition from start to finish. On hand to honor the first such Dominion winners
were: John G. Ganetakos, general manager. Confederation Amusements; Heiber;
Alec Adilman, Consolidated Theatres; George G. Ganetakos, president United .\musement
Theatres; J. Arthur Hirsch, president Consolidated Theatres.
: : June 5, 1948
109
II

. . . Eagle
. . June
.
.
—
—
—
—
'
I
VANCOUVER
'Sisters' Sets Pace
pioods are causing plenty of damage in British
Columbia, with most of the railway
lines out of commission in this area, the
schedules of the film shipments are irregular.
Theatres closed so far were at Kimberly,
Fernie, Grand Porks, Agassiz and Merritt.
Damage amounts to over a million dollars.
Vancouver's last rail link with the Fraser
Valley and all of eastern Canada was put out
of commission when fast-flowing flood waters
tore several holes in the CNR right-ofway
at Port Mann. Isolated towns were being
fed food by the Canadian army air force.
Towns in danger with theatres were Penticton.
Trail, Hope, Hedley, Haney, Mission,
Kamloops, Keremeos and Kelowna. Many
theatres will close through the transportation
tieups. Earl Hayter, Odeon supervisor, on
an inspection trip of the flooded area, has
not been heard from for two days. Ross
Beesley, ASN cameraman, is having a field
day shooting the flooded spots for the newsreels.
In the hospital for major operations are
Barbara Gray, Hastings cashier, and Leslie
Allen of Hilker Attractions, owner of the
York Theatre, Victoria. Both are doing well
. . . Willard Adamson, manager of International
Films, is out of the hospital after a
serious operation and on the mend after losing
a leg.
Jolinny Stobbart, manager of the Odeon-
Plaza Theatre at Victoria, is packing youngsters
into his Movie club on Saturday mornings.
He promoted 25 gallons of ice cream
to give away at his Movie club, tied in with a
local photographer to take two pictures a
week and be published in the Victoria papers,
with local merchants donating prizes for
each pictm-e used. His bicycle parade plugging
Movie club, also a "headless man" ballyhoo
on "My Heart Goes Crazy," received
radio recognition by the commentator and
won first prize in the special division . .
.
Two more Odeon Movie clubs, at West Vancouver
under Manager Elliott Brown and
at the Marpole, Vancouver, with Frank Marshall
in charge, opened to a large crowd of
youngsters and were voted a huge success by
parents and the kiddies.
David Tracey, formerly with the Odeon circuit
here who always was fond of the oatburners,
has left the show business and now
has a stable of race horses at Lansdown race
track near Vancouver. Show people may be
able to win a few dollars if they play Tracey's
horses at this summer race meeting ... A
sneak preview at the Stanley Theatre May 27
was voted a huge success by the film boys.
The show with donations from exhibitors
FOR SALE: THEATRE CHAffiS
Wo now have a very large slock oi excellent
reconditioned (as new) Theatre Chairs
Quantities up to 1200 of a kind
IMMEDIATE DELIVERY
NOW — New all-steel construction springedge,
highest quality theatre chairs available.
7500 yards of imported carpet direct from
England and Scotland
Inquiries Respectfully Solicited
LA SALLE RECREATIONS LTD.
(Theatre Seating and Carpet Division)
S. A. LECHTZIEH. Pres.
945 Granville St. Vancouver. B. C.
turned over $1,100 to a needy film boy .
Ted Carey, assistant general manager of
RKO in Canada, was a local visitor . . . Arihui-
Elliott, formerly on the Montreal sales
staff of RKO, has been promoted to manage
RKO's Calgary office, replacing Reggie
Doddridge . . . Jinmiy Davie, RKO Vancouver
manager, and Marjorie Spencer, MGM
secretary, will be married June 12.
The estate of Frank Kerr of the Edison
Theatre at New Westminster, B. C, say there
is no truth in the rumors that there are deals
pending with the circuits, nor that any exhibitor
has put up a deposit. No action can be
taken until the estate is settled . . . Hymie
Singer of the State Theatre, Vancouver, has
placed his Rio Theatre at Victoria up for
sale. Asking price for the building and contents
June 1 has
is reported as $55,000 . . . been set as the approximate starting date for
two theatres in British Columbia—Famous
Players 885-seat Paramomit in Kelowna, and
the 355-seat Warren at Qualicum Beach on
Vancouver Island.
The British Columbia censor board has
been careful in keeping a close watch on
propaganda films from overseas. These films
are of the 16mm type. Efforts have been
made to show them to new Canadians in an
attempt to enlist their political sympathies
for Em-ope . Golnick, Soverign Films
cashier, who resigned to live in Kamloops,
B. C, has been succeeded by Elsie Hitz . . .
Yuetto Allison, Sovereign shipper, who resigned,
has been replaced by Jimmy Douglas
. . . Bill Rogers, son of the exhibitor at Ashcroft,
B. C., is a new member of the 20th-
Fox staff.
Earl Dalgleish, Warners manager, is busy
putting business on his books for the WB
annual sales drive, which finishes August 28
Lion. British Columbia, branch is
still leading Canada in the JAR drive . . .
James Davie, RKO manager, has finished
his drive and is waiting for the returns to
come in from the New York office . . . Harry
Black, manager of the FPC Capitol at Prince
Rupert in northern British Columbia, was
here for a home office conference regarding
alterations and improvements to the Capitol.
Black's daughter, who was in a serious air
crash, will leave here for home to recover,
CAPAC Threatens to Raise
License Fees Next Year
TORONTO—A fight looms for Canadian
exhibitors in connection with the move by the
Composers, Authors and Publishers Ass'n of
Canada for a heavy increase in the 1949
license
fees.
The association intends to apply to the
secretary of state for approval of a general
increase next year. The application will come
before the performing rights board at Ottawa
in December when public hearings will be
held.
The National Committee of Motion Pictm-e
Exhibitors Ass'n of Canada is preparing
to fight the increase in fees. The hcense
agreements were unchanged for 1948 although
CAPAC secured a considerable increase from
broadcasters for the use of copyrighted music
on the air.
At Toronto Shea's
TORONTO—"To the Ends of the Earth"
went to the screen of the Imperial after two
weeks of "The Iron Curtain" while "The
•Sainted' Sisters" opened at Shea's for another
good take despite the opposition of
horse racing and other outdoor attractions
in the increasingly warm weather.
(Avercrge is 100)
Danforlh and Fcirlawn Shoe-Shine (Alliance) 100
Eglinton and Tivoh— I Remember Mama (RKO),
3rd wk 95
Imperial—To the Ends of the Earth (Col) 115
Loew's—Stale oi the Union (MGM), 2nd wk 85
Nortown and Victoria Call Northside 777
(20th-Fox), 2nd wk 95
Sheas—The 'Sainted' Sisters (Para) 120
Uptown Letter From an Unknown Woman (U-I)....IOO
Spring Temperatures, Circus
Cut Into Vancouver Grosses
VANCOUVER — Additional spring-like
weather and a yen to hit the outdoors cut
into business at first runs. The season's first
big circus, which played four days to good
crowds, was another factor for poor grosses.
Current session saw "Sitting Pretty" in its
fourth week leading the field by a wide margin.
"State of the Union" at the Capitol and
"The Iron Curtain" at the Orpheum, which
were expected to do big business, did only
fair and did not warrant a holdover. Both
pictures exited after one week.
Capitol—State ol the Union (MGM) Fair
Cinema— Caged Fury (Para); I Walk Alone
(Para), moveover Moderate
Dominion The Patient Vanishes (FC); Made ior
Each Other (Para) - Fair
Orpheum—The Iron Curtain (20th-Fox) Average
Park and Plaza Adventures of Casanova (EL);
Jiggs and Maggie in Society (Mono) Fair
Paradise Enchanted Valley (EL); Bulldog
Drummond Strike? Back (Col) Average
State Russian Ballerina (Artkino); Military
Secret (Artkmo) Average
Strand—Sitting Pretty (20th-Fox), 3rd wk.Very Good
Vogue—Casbah (U-I) - Foil
Sudden Jump to Summer
Hurts Calgary Grosses
CALGARY—A sudden jump into simimer
weather last week left flooded rivers and fast
drying fields. About 15 per cent of the seeding
in the province has taken place and prospects
are good for a late, but good season.
This was all to the benefit of rm-al districts,
but has not helped the cities much. In Calgary
and in Edmonton, gardeners were busy
to the grief of the suburban operators who
must depend on more juvenile audiences until
the seeds are planted.
Downtown houses were also hit as people
flock outdoors to enjoy the long missing sunshine.
Only the fact that first runs offered
two fair attractions, "The Swordsman" and
"State of the Union." held business to near
average.
Capitol— state ol the Union (MGM) Good
Grand—Swordsman (Col) Good
Palace— Fort Apache (RKO) - Fair
Third Maritimes Travelog
HALIFAX—A third FitzPatrick color travelog
for distribution by MGM will have its
maritime premiere June 17-19, at the local
Halifax. As with the preceding two Fitz-
Patrick films on Nova Scotia, the latest is
a single reeler. The first two depicted the
Annapolis valley, the south Atlantic shore
and other sections on the mainland. The
third is devoted entirely to Cape Breton
Island. It will be screened at practically every
theatre in the whole province.
i
110
BOXOFFICE :: June 5, 1948 'J

I
BOXOFFICE
. . Aw^ay
. . The
. . . B.
. . Loew's
. . International
. . R.
. . Frank
. . Georges
. . Charles
. . H.
. . FUmrow
»(
(J
OTTAWA
The legality of Foto-Nite was an issue in a
" police court case involving a patron of the
. . . Will
Francais but Magistrate Glenn Strike reserved
judgment. Mrs. A. Pilon, a patron
who won $120. was summoned for participating.
A charge against the theatre of conducting
a lottery was withdrawn
J. McLaughlin, reviewer for the Ottawa Journal
more than 30 years, has been a patient
in a local hospital and may have to undergo
an operation. Illness struck when the Mc-
Laughlins and their four children were preparing
to move to their summer cottage for
the season.
Officers and members of the Ottawa Theatre
Managers Ass'n were the guests of the
E. B. Eddy Co. at its big paper and match
plant and were taken on a torn- of the works
after a cafeteria meal . . . The Nelson and
Somerset, owned and operated by H. and M.
Berlin, teamed up for an engagement of the
Canadian feature, "Whispering City," for the
fii'st half of this week.
Manager Ernie Warren continued with
"Sitting Pretty" in the Little Elgin for its
fourth and fifth weeks in Ottawa while the
main Elgin, next door, played "Adventures
of Casanova" and "You Were Meant for Me"
The Centre, of
in the successive weeks . . .
which Gord Beavis is manager, has had its
face lifted with a painting and decorating
job. The Centre had a nice week with
"Jassy," meanwhile.
A hustling trade visitor was Harry Ginsler,
Ontario salesman for Izzy Allen's Astral
Paul L' Anglais of Quebec
Films, Toronto . . .
Productions is reported to have made a bid
for Michael Redgrave. British actor, for the
male lead in "Last Night." Redgrave was
here recently with the "Hamlet" stage show
when he intimated he wanted to get back into
pictures.
Famous Players Canadian Corp. has closed
one of its important local neighborhood links,
the Runnymede, for complete modernization
. . . Gordon M. Wilson, 32, manager of the
contract department for Empire-Universal
died at Mount Sinai hospital after a brief
illness. His wife, two daughters, a sister and
brother survive. Gordon had been with the
company 16 years.
. . .
William Ball, assistant at the Alhambra,
was slugged and robbed by a bandit who
escaped with the day's receipts. The first report
was that William Falls was the victim.
but he is at another Famous Players theatre
Louis LeFebvre, manager of the Eastwood,
had the time of his life over deliveries the
other night. First of all, he found that the
print of "Pi-ontier Marshall" had not been
delivered and he was trying to get a substitute
when he learned of another delivery in
the women's room, a baby. John Kurk. now
manager of the Midtown, had a similar experience
when he was in charge of the Ottawa
Imperial several weeks ago when a baby was
born in the rest room.
Manager Morris Manoff of the Bedford and
Manager Aubrey Lent of the Belsize have
introduced three vaudeville acts for one night
each week. The Bedford has the stage show
on Wednesdays and the Belsize the following
night. The independent Hudson, also in the
north end. is also having a weekly stage show.
The Ideal, a long-established neighborhood
theatre, is one of the latest to adopt a giveaway
policy, offering Fiesta dinnerware to be
followed by glass premiums . . . For the Canadian
premiere of "Banana Ridge" at the
dual Hollywood Theatre here, patrons were
given the choice of two second features. In
the one auditorium the patrons could see
"Body and Soul" while, on the other side,
the companion picture was "Only Angels
Have Wings."
The 20th Century Theatres circuit has
taken over the operation of the local Bloor-
. . .
dale, owned by H. Garalick. It seats 700
persons Ernie Moule of Brantford has
been holidaying in Atlantic City following
his recent illness.
FORT WILLIAM
^he government relinquished the 20 per
cent tax war excise on admissions, but the
Ontario government immediately slapped on
an identical "hospital" tax, which most people
here view as an added burden. Local
managers have heard plenty of remarks and
complaints. With an election coming up on
June 6. it will be very interesting to see if
this tax will have any effect on the vote
of the Pi-ogressive Conservative, which now
is in power. At one local theatre on the
first day that this tax was put into effect
quite a number of patrons remarked that
they would vote for some other form of provincial
government.
With all the publicity given "The Iron
Curtain," the manager at the Capitol has
had numerous requests asking when it will
be played . on vacation was M.
Novak, maintenance man at the Capitol,
and Prank Rabb, projectionist . . . Business
has been very spotty here. Most people
preferred the outdoors and took the opportunity
to go across the line to Duluth or
to open up then summer camps.
L. Simkinin, assistant at the Royal here
and at one time aspirant for the light heavyweight
championship of the Thunder Bay region,
is nursing a few bruises after being
knocked out recently in the second bout at
a boxing meet in Port Arthur.
The two new theatres under construction
in Port Arthur look very smart from the
outside and a passerby would think that they
are on the verge of opening, but at the present
time it looks as if they would not be ready
till September . new Odeon in Fort
William seems to be at a standstill. With
five theatres now operating in Fort William
and two in Port Arthur, observers are beginning
to wonder how business will be with
two additional in Port Arthur and one in Fort
William.
Friends of Mrs. C. Rabideau will be pleased
. . . H.
to know that she is doing very nicely after
her recent operation in Rochester
Hainstock, projectionist at the Royal, was
off on his annual.
Two Ne'w Theatre Companies
VANCOUVER—Registered under the company
act of B. C. at the legislature building
in Victoria, included Coquitlam Amusements,
Ltd., $50,000, and Carlsonia Theatre Co. of
Fort St. John, $50,000. Both companies will
construct new motion picture theatres.
MONTREAL
n 600-seat theatre is being constructed in
Amos, Que. . L. 'Vallee of the Premier,
Sherbrooke, has sent Ted Atkinson,
manager of Cardinal Films, a photograph of
his marquee with a large banner advertising
presentation of "The Burning Cross," Ku-
Klux-Klan expose. The second film on the
program was "Roman Scandals."
.
Irving Sourkes, manager of Confidential
Reports, has returned from New 'York where
he negotiated for American patent rights for
the New Sliderim gripper for 8 and 16mm
reels . . . Bill Trow of Montreal Posters exchange
is on a fishing trip near his summer
villa at Buckingham. Que. expressed
its condolences to Ernest Cousins,
chairman of United Amusement Corp.. on
the death of his wife.
Fred Tabah, president of Confederation
Amusements, is the father of a baby son . . .
H. Mathers, St. John manager of Empire-
Universal, was in town to negotiate with Jack
Kiely for Newfoundland . Weiner
of Toronto, general sales manager for Selznick
Releasing Corp. in Canada, was in Montreal
introducing his successor. Joseph Marks.
Weiner is going back to Minneapolis for
SRO . Montreal Theatre will show
"State of the Union," starting June 18.
J. Eastwood, auditor for MGM. is at the
local branch . Fisher of Toronto,
Canadian general manager for Eagle Lion
and Monogram, accompanied John Woolf,
managing director of J. Arthur Rank's General
Films, visiting from England.
. . Mrs.
.
. .
The Champlain's showing of "Scuscia" was
advertised by a skywriting airplane .
M. Sarkissian, stenographer at Columbia,
has resigned and was replaced by Mrs. D.
Jones Films has added
Claire Clavet to its staff as stenographer .
Jacqueline Lamarche, assistant cashier for
MGM, has resigned to be married June 12
Cohen, secretary to H. Cass, local manager
of MGM, has returned from a fortnight's
holiday spent in New York and Atlantic City.
John Levitt was in the ten-itory on a sellinng
trip for Columbia . Miller, MGM
salesman, was on a selling expedition to Quebec
City . . . Grayden Mathews, EL salesman,
was on a business trip to Gaspe peninsula . . .
Archie Cohen, salesman for Warner Bros.,
has returned from a selling tour of the northern
Quebec mining district.
S. H. Decker of RKO is touring the province
on business . Champagne, owner
of the Auditorium, Cartier and Roxy theatres,
Shawinigan Palls, and Philippe Boimiansour,
owner of the Royal, Louisville, were Filmrow
visitors . . . Gordon Dann, general supervisor
for General Theatres of Quebec, arranged
for attendance of the officers and crew of the
French warship Jeanne d'Arc at the Champlain
Theatre to see "Scuscia," French version
of "Shoe-Shine." The Fi-ench consul
also was present.
Gomez Opposite Garfield
Thomas Gomez has been parted for a top-
opposite John Garfield in the R. B. Ro-
line
bert's production, "Tucker's People," for Enterprise.
:
: June 5, 1948
111

. . The
^
ST.
JOHN
\X7hen solicited for a donation to the building
fund of a Catholic church at Purcell's
Cove, near Halifax, Bing Crosby had his
brother Larry send a check. The amount was
not being disclosed. Der Bingle's brother
wrote the money comes from a church charity
fund maintained by the groaner from
"Silent Night' and "Adeste Fidelis" record
royalties.
Thursday night has become Foto-Nite at
the Bedford Theatre, Bedford, N. S. W. A.
Purcell, owner-manager, is splurging on advertising
for this special, including color
cards in store windows through the Halifax
suburb . . . William Meltzer of St. John, who
made his first southern trip last winter, made
the return trip as driver for Mr. and Mrs.
J. M. Franklin from the Franklin winter
home at Miami Beach.
Pat Dwyer, manager of the Family, Halifax,
recently marked 17 years at the Family steering
wheel. He was a professional photographer
before going into theatre work, and
lived on the Halifax side of the harbor. Now
he has his home on the Dartmouth side . . .
The Halifax Garrick, after a long shuttering
for remodeling, reseating, new fixtures, etc.,
will reopen soon. Henry Deveau, who was
manager at the closing, will return. He has
been relieving at Odeon houses in the maritimes.
Theatre business at towns and cities
through the maritimes has been quite favorable
on Fridays and Saturdays, but unfavorable
Tuesdays and Wednesdays, and just fair
on Mondays and Thursdays, according to reports
. . . Cliff Bowes, booker for Columbia
here, was a railway policeman before taking
up exchange work several years ago. His boss
Lou Simon reveals Bowes' work is still uniform;
in fact arresting for one with comparatively
short experience in film distribution.
Due to efforts of P. G. Spencer, nursing
students at the General hospital here are
receiving free tickets to all the local theatres.
They are distributed each week from each of
the film houses . . . Foster Williams, really
Foster McCarthy, who died recently in New
York City, was male lead for a short time at
the Opera House, St. John, for the Carroll
Players with Nancy Duncan opposite. In recent
years Williams, about 58, had been acting
and announcing on the radio. Jimmy
Carroll, stock producer at St. John and Halifax,
let WiUiams out, and there followed
some difficulty, with the femme lead . . . Indications
are for radical improvement in the
front of the Mayfair to provide more lobby
space.
Apparently none of the maritime theatres
has failed to cut the boxoffice scale, with
the elimination of the 20 per cent Dominion
war levy. The New Brunswick and Nova
Scotia governments have not added to their
10 per cent provincial taxes on theatre tickets,
but the provincial administration of
Prince Edward Island is mulling over an increase
of 5 to 10 per cent, inclusive, it is
understood. It is expected that the 20 per
cent reduction will spur business.
A word description of one of the rounds In
the Louis-Walcott championship contest was
recorded and played on the loud speaker
system at the Capitol, Yarmouth, N. S., and
aired from the local broadcasting station in
promoting patronage for the fight pictures.
Manager Ernie Hatfield was responsible.
Mickey Komar, Warner maritime manager,
is on his toes nig'hts developing business for
a current sales contest. He recently returned
from a visit to Winnipeg, his home town,
reading it the long distance both ways . . .
Heat was necessary in maritime theatres
until late May, thus prolonging the winter
oil and coal bill, for one of the longest heat
seasons in history. April and May were very
chilly.
Montreal Reds Threaten
Boycott Over 'Curtain'
MONTREAL— "The Iron Curtain," the motion
picture based on the life of Igor Gouzenko,
Russian cipher clerk who exposed the
Communist spy plot in Canada, opened on
May 28 at Loew's Theatre without visible fanfare
in spite of several thousand Communists
and sympathizers who threatened to boycott
the theatre for six months if the film was
shown locally. The threats were contained
in several thousand post cards received by
the theatre and its operators, the Consolidated
Theatres, Ltd. The cards were all
printed and cointained the same statements,
but signed by different complaintants.
The printed forms were turned over to the
city police antisubversive squad by operators
of the theatre. Checking of the names revealed
that the signatories were known members
of the Labor Progressive party or known
sympathizers.
The cards read: "I am of the opinion that
The Iron Curtain' preaches fascism. Showing
it here is an interference in Canada's domestic
and foreign politics by American motion
picture interests. As a peace-loving Canadian,
I would strongly urge you not to show
this propaganda film.
"If you exhibit it, I shall refrain from attending
your theatre for the next six months."
The attitude adopted by local Communists
was similar to the stand taken by leftists in
the U.S. in connection with the showing of
the film.
Plainclothes members of the antisubversive
squad are maintaining a close vigil at
the theatre until the film finishes its run.
WINNIPEG
Dave Rosemond's plugging of "Master of
Bankdam" now at his house, worked up considerable
interest in the picture. He wrote
an open letter to theatregoers, extolling the
picture and giving it his personal endorsement,
running it as an ad . Rialto
was playing an unusual bill, which held for a
second week. Under the general title, "The
Good Old Days," it is a collection of oldtime
silent pictures which includes "The Great
Ti-ain Robbery," William S. Hart in "Every
Inch a Man," the Dempsey-Willard Toledo
fight and a Mack Sennett slapstick comedy.
Eric V. Tomey of J. J. Marshall & Associates,
Vancouver, returned to the Winnipeg
office following a trip through the west in
behalf of his company's Audio-Visual Educator,
only Canadian-made 16mm projector,
with dealer outlets. Tomey established outlets
at Regina, Saskatoon, Edmonton and
Calgary, as well as here and at the Lakehead.
CALGARY
Oantor Moses Silverman, appearing in
recital here the past week, mentioned he
had been working in Hollywood recently as
technical adviser to Danny Thomas in his
role of Cantor in "The Big City." When he
added that he had been given no opportunity
to see the finished film, William Guss, local
manager of MGM Canadian Films, immediately
arranged a private screening. After
the show. Cantor Silverman remarked he felt
that Danny Thoms did a remarkable job in
his role and the picture itself was entertaining
with a touching appeal.
Break in the weather, bringing the sunshine
back to sunny Alberta, the race meet at
Victoria park here, gave many a country exhibitor
chance to double in brass as a pony
punter and motion picture exhibitor in search
of good film. With the roads clearing and
seeding in progress, film booking is now
urgent with rural theatremen, for farming
communities will have time on their hands
between seedtime and harvest. Race meet
in Calgary has been getting a big play, i aking
many a buck from the coffers of local theatres.
No \.'ord or rumor of any big killing
by visiting exhibitors has been heard alonj
Filmrow, but the boys are doing their bestas
usual.
Arthur Elliott, who came from Montreal office
to take over the managerial leins for
RKO here, traveled by car the whole journey.
He crossed from Toronto to Detroit, traveled
on U.S. highways and reentered Canada at
the Montana-Alberta border. The trip was
rugged at times with many detours where
highways were being renovated and rough
spots owing to the weather. Despite handicaps,
he managed the trip in fiv3 days. Now
he is looking around for a domicile ere his
wife arrives.
J Kirkpatrick, operating the theatre at the
Suffield Experimental Station, was in the city
booking film this week. Gordon Brewerton,
of Cardston and Raymond, was also in the
city and he reports business just fai"- while
local communities in his district await favorable
seeding weather.
B. C. April Grosses Drop
VANCOUVER—Circuits and distributors
estimate the over-all decline in grosses in
British Columbia during April at 10 to 20
per cent below the average prevailing at the
first of the year. Generally adverse weather
conditions are believed to have been a big
factor in the decline. It is, however, conceded
that the public still is shopping for its
entertainment, perhaps with increasing discrimination.
The increased tax bite is another
reason given for the downfall.
Paradise at Toronto
TORONTO—After a year's delay, "Children
of Paradise," known in France as "Les
Enfants du Paradis," opened at the International
Cinema here, after meeting with
the approval of the Ontario censor board.
The picture has also been passed in British
Columbia but was quickly banned in the
Catholic province of Quebec despite the protests
of Count Jean de Hauteclocque, the
French ambassador to Canada a year ago.
f-
112
BOXOFFICE
:
: June
5, 1948

^^bXOFFICE BAROMETER • EXHIBITOR HAS HIS SAY
FEATURE CHART • REVIEW DIGEST • SHORTS CHART
Bookin(fuide
SHORTS REVIEWS • FEATURE REVIEWS • EXPLOITIPS

BOXOFFICE BookinGuide June 5, 1948
M
*
EXHIBITOR HAS mS^AY
ABOUT
PICTURES
Just as the Barometer page shows first run reports on current pictures, this
department is devoted for the most part to reports on subsequent runs, made by
exhibitors themselves. A one-star contributor is new. two stars mean the exhibitor
has been writing in tor six months or longer, and a three-star contributor
is a regular of one year or more, who receives a token of our appreciation. All
exhibitors welcome.
COLUMBIA
Corpse Came C.O.D., The (Col)—George
Brent, Joan Blondell, Adele Jergens. This
wasn't meant lor us. However, we had a
Catholic mission for the week. It proved to
be too much opposition for us.—Harland
Rankin, Plaza Theatre, Tilbury, Ont, General
patronage.
Golden Boy (Col)—Reissue. Barbara Stanwyck,
Adolphe Menjou, William Holden. This
is a fair reissue that did better than average
business. It seemed lono and dragged through
several unimportant and unnecessary scenes.
Not enough boxing for our action fans. A
fair double feature picture but I single billed
this on my Cash Award night. Played Wed.,
Thurs. Weather: Cold.—A. L. Burke jr., Venita
Theatre, Herculaneum, Mo. Small town patronage.
Son of Rusly, The (Col)—Ted Donaldson,
Stephen Dunne, Ann Doran. Doubled with
"Lone Star Moonlight." This did a fair business
and wasn't bad but put it on a strong
night if you want to do business. Played
Sat., Mon. Weather: Good.—S. N. Holmberg,
Regal Theatre, Sturgis, Sask. Rural patronage.
Swordsman, The (Col)—Larry Parks, Ellen
Drew, George Macready. A truly lovely picture
but we had no sellout, as the formers
were too busy with the land.—Harland Rankin,
Plaza Theatre, Tilbury, Ont. General patron-
* * *
age.
EAGLE LION
Danny Boy (EL)—Robert "Buzzy" Henry,
Ralph Lewis, Sybil Merritt. We doubled this
with "Outlaws of the Plains" and 450 children
attended and they all thought "Danny Boy"
was wonderful. May I add that I think this
picture will go big any time and any place
you play it? In fact, I would like to see
every theatre in the state play it for it does
so much for the children.—Frank Lambader,
Dickinson Theatre, Olathe, Kas. General patronage.
— Out of the Blue (EL) 'Virginia Mayo,
George Brent, Turhan Bey. This did average
business the first day but flopped the second.
I paid too much for this one but that was my
fault. Eagle Lion is coming to the front in
their product. Play this one if you can buy
it right. Played — Sun., Mon. 'Weather: Fair
and warm. "Art" V. Phillips, Haymond Theatre,
Cromona, Ky. Mining and small town patronage.
*
Red Stallion, The (EL)-Ted Donaldson, Robert
Paige, Noreen Nash. Everywhere this picture
played it enjoyed extra business. The
fight between the horse and the bear was
alone worth the admission.—Harland Rankin,
Beau Theatre, Belle River, Ont. General patronage.
* * *
METRO-GOLDWYN-MAYER
Arnelo Affair, The (MGM)—John Hodiak,
George Murphy, Frances Gilford. This is a
good picture and was enjoyed by average attendance.
Played Wednesday. Weather; Clear
and cool.—J. E. Rougeau, Club Theatre, Seven
Sisters Falls, Man. Small town and rural
patronage. * * *
Desire Me (MGM)—Greer Garson, Robert
Mitchum, Richard Hart. This is a good drama
but not what the small town folks want.
Business was poor, partly because of a skating
rink under a tent which just moved into my
town. Played Wed., Thurs. Weather: Good.
E. M. Freiburger, Paramount Theatre, Dewey,
Okla. Small town patronage. * * *
Romance of Rosy Ridge, The (MGM)—Van
Johnson, Thomas Mitchell, Janet Leigh. Metro
really had a surprise package in this one.
Average attendance applauded Yan Johnson
and the entire cast for a job well done. The
only error we made was in missing a buildup
that should have been made. Played Saturday.
Weather: Good.— J. E. Rougeau, Club
Theatre, Seven Sisters Falls, Man. Small
town and rural patronage.
* * *
PARAMOUNT
Desert Fury (Para)—John Hodiak, Lizabeth
Scott, Burt Lancaster. This is a pretty good
mystery picture which seemed to satisfy average
attendance. Played Saturday. Weather:
Cloudy and cool.—J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town
and rural patronage. * « *
^Where There's Life (Para)—Bob Hope,
Signe Hasso, William Bendix. The usual Hope
hooey, but some better than the last one
he made before it. Played Sun., Mon.—C. M.
Garrett, Yandell Theatre, El Paso, Tex. Family
patronage. * * •
UWhere There's Life (Para)—Bob Hope,
Signe Hasso, WiUiam Bendix. L doubled this
with "Scarface" and it made a very long
double bill but "Scarface" took the comments.
Hope is all right with Crosby but by himself
he can't drew them in here. Played Sat.,
Has Three Price Changes
Gauged to Suit Patrons
f^OMMENTING on trade pubUc relationships,
L. E. "Jack" Downing, who
has the Haven Theatre in Brookhaven,
Miss., has this to offer:
"I believe the best tonic for any exhibitor
today is to promote sound relations
with his home trade, through an honest
expression of patrons' opinion of programs.
In this I do not mean to deride a
production, but to let folks know exhibitors
do not make the pictures, they only
show them, and strive to use the best
that is available. I say this regardless of
film rentals, for it is not the patrons'
fault if an exhibitor is not a good buyer.
Substituting poor pictures at a price
rather than paying for quality production
will, I believe, tend to damage our
exhibition field.
"I use three price changes weekly and
tell my patrons that I feel there is a
demand for Fords—also for Packards, but
they cannot be sold at the same price.
This gives me a way of letting my patrons
know which production I think
carries less value for my trade, and I
set productions on those dates where the
prices best suit them, regardless of film
rentals.
"This, along with friendly treatment to
patrons by my entire staff, with favors
to none that are not available to all, is
the best business-getting poUcy I know
of."
—
Return Run of 'Outlaw'
Beats Its First Record
OUTLAW, THE (UA) — Jane
RusseU,
Jack Buetel, Walter Huston. This picture
played here little more than a year ago
on a Sun., Mon. with a pretty good gross,
so I played it midweek this time. I gave
it some extra advertising, and what a
pleasant surprise I got. We had recordbreaking
crowds both nights and some
said it was their second or third
times to see it. Thus a midweek return
program beat its first run on preferred
time. Play it, or replay it, and I doubt
that you'll be sorry.—Dave Wamock, Lake
Theatre, Johnstown, Colo. Small town
patronage.
•
Mon. Weather: Good.—S. N. Holmberg, Regal
Theatre, Sturgis, Sask. Rural patronage. *
Wild Harvest (Para)—Alan Ladd, Dorothy
Lamour, Robert Preston. Ladd should make
more down-to-earth pictures like this and the
small town exhibitors would get a real boost.
We played "Calcutta" to an average attendance,
but when "Wild Harvest" came along,
they turned out in full. Even Monday night
was good, which is unusual here. Plenty oi
action, hard and fast, and a story that even
the little kids could follow and enjoy. Played
Sun., Mon. Weather: Good.—Mrs. Pat W.
Murphy, Queen Theatre, Holiday, Tex. Oil
*
workers and small town patronage.
Wild Harvest (Para)—Alan Ladd, Dorothy
Lamour, Robert Preston. This is a good picture
but nothing to brag about at the boxoffice.
Played Mon., Tues.—Harland Rankin, Beau
Theatre, Belle River, Ont. General patronage.
RKO RADIO
—
Beat the Band (RKO)—Frances Longford,
Ralph Edwards, Philip Terry. This is a good
program picture suitable for dual billing.
Harland Rankin, Plaza Theatre, Tilbury, Ont.
General patronage. * * *
Criminal Court (RKO)—Tom Conway, Martha
O'DriscoU, June Clayworth. Doubled with
"Thunder Mountain." 'This double bill will
'
come as close as anything to pleasing alL
"Criminal Court" is a good detective story
"Thunder Mountain" is a good, small western.
Played Tues., Wed., Thurs.—C. M. Ganett,
Yandell Theatre, El Paso, Tex. Family patronage.
* * •
Crossfire (RKO)-Robert Young, Robert
Mitchum, Gloria Grahame. This is a very
good mystery with an important message for
tolerance of racial or religious differences.
Enjoyed by above average attendance. Robert
Young is well liked here. Played Wednesday.
Weather: Fair and warm.—J. E. Rougeau, CJub
Theatre, Seven Sisters Falls, Man. Small
town and rural patronage. * *
,
Honeymoon (RKO)—Shirley Temple, Fran
chot Tone, Guy Madison. We always re
member the day when Shirley packed them
in, so we have a soft spot for her. Anyway
this is a nice family picture.—Harland Rankin
Erie Theatre, Wheatley, Ont. General patronage.
If You Knew Susie (RKO)—Eddie Cantor,
Joari Davis, AUyn Joslyn. This is an interesting
picture of program caliber. I wish Eddie
would give us another "Whoopee." Frank
Sabin, Majestic Theatre, Eureka, Mont. General
patronage.
Long Night, The (RKO)—Henry Fonda, Barbora
Bel Geddes. This is a well acted picture.
Fonda and Price both turned in very
good performances. The only part that was ,
overdone was where the police tried to force !|
Fonda out of his room. It satisfied average
attendance. Played Wednesday. Weather:
—

Rose
—
TClear and cool.—J. E. Rougeau, Club Theatre,
Seven Sisters Falls, Man. Small town and
rural patronage.
Night Song (FiKO)—Dana Andrews, Merle
Oberon, Ethel Barrymore. This is a good picture.
We had several walkouts and business
was below average. We did have some favorable
comments too, though.—O. Fomby,
Paula Theatre, Homer, La. Small town patronage.
ySong of the South (RKO)—Ruth Warrick,
Bobby DriscoU, Luana Patten. This is the
first Disney we ever enjoyed business on.
Would strongly advise it for anywhere. Played
Mon., Tues.—Harland Rankin, Erie Theatre,
Wheatley, Ont. General patronage. * * *
Tycoon (RKO)—John Wayne, LaraineDay,
Sir Cedric Hardwicke. We were pleasantly
surprised with this. It is excellent throughout,
beautiful color, good story, and John
Wayne a natural for the hard driving engineer.
Many good comments around town
Monday, which boosted the Mon. night business.
Above average attendance. Played
Sun., Mon. Weather: Okay.—Bill M. Chambers,
Sheridan Theatre, Sheridan, Mo. Small
*
town and rural patronage.
REPUBLIC
.
,
Apache (Rep)—Roy Rogers, Dale
Evans, Olin Howlin. This one is a little old,
Rogers' first in Trucolor, but it is a little different
from the usual Rogers pictures and a
good story. Rogers is well liked here and we
played two nights to capacity house. - It
seems everyone from the tiny tots to the
oldsters are fond of Roy Rogers and Trigger!
Played Fri., Sat. Weather: Warm and fair.
Mrs. Pat W. Murphy, Queen Theatre, HoUiday,
Tex. Oil workers and small town patronage.
*
Bells of San Angelo (Rep)—Roy Rogers,
Dale Evans, Andy Devine. This is a weekend
natural. These colored westerns are very
popular with us. Played Fri., Sat.—Harland
Rankin, Erie Theatre, Wheatley, Ont. General
patronage. * * *
20th CENTURY-FOX
An Ideal Husband (20th-Fox)—Paulette Goddard,
Michael Wilding, Diana Wynard. Boy,
did this one smell! I doubt if I'll be able to
get the theatre aired out and I know I'll
never live it down. What a waste of film, of
which there is supposed to be a shortage!
If you get hooked into this one, be sure you
have a good supply of clothespins on hand.
Harold Goulding, Richey Theatre, Richey,
Mont. Small town and rural patronage.
*
Boomerang (20th-Fox)—Dana Andrews, Jane
Wyatt, Lee J. Cobb. This is a good action
picture and should do business if you have
action lovers among your patrons. Played
Wed., Thurs.—Borland Rankin, Erie Theatre,
Wheatley, Ont. General patronage. * * *
Tender Years, The (20th-Fox)—Joe E. Brown,
Richard Lyon, Noreen Nash. We had average
attendance and everyone was pleased with it.
Doubled with the reissue, "Painted Desert"
(FiKO). Played Saturday. Weather: Clear and
cool.—J. E. Rougeau, Club Theatre, Seven Sisters
Falls, Man. Small town and rural patronage.
* * *
UNITED ARTISTS
Brute Force (U-I)—Burt Lancaster, Hume
Cronyn, Yvonne DeCarlo. Good—especially
will it appeal to men. For action and suspense
this should go over any place. Played Fri.,
Sat.—C. M. Garrett, Yandell Theatre, El Paso,
Tex. Family patronage. * * *
Nevw Orleans (UA)—Arturo de Cordova,
Dorothy Patrick, Irene Rich. This proved to
be a disappointment at our boxoffice. Played
Wed., Thurs.—Harland Rankin, Beau Theatre,
Belle River, Ont. General patronage. * * *
BOXOFFICE BookinGuido :: June 5. 1948
Susie Steps Out (UA)—David Bruce, Cleatus
Caldwell, Ann Hunter. This is a very nice
program picture that we doubled with a western
to nice business. Played Fri., Sat.—Harland
Rankin, Erie Theatre, Wheatley, Ont.
General patronage. * * *
UNIVERSAL-INTERNATIONAL
Destry Rides Again (U-I)—Reissue. James
Stewart, Marlene Dietrich, Charles Winninger.
This is very good—has more entertainment in
one reel than most pictures have in five or
six. I cannot see how anyone could help but
enjoy this picture. Played Fri., Sat.—C. M.
Garrett, Yandell Theatre, EI Paso, Tex. Family
patronage. * * *
Out California Way (U-I)—Monte Hale,
Adrian Booth, Bobby Blake. This is a good
picture for anywhere. Business was most
gratifying and would recommend it generally.
Played Fri., Sat.—Harland Rankin, Plaza Theatre,
Tilbury, Ont. General patronage. * * *
Secret Beyond the Door (U-I)—Joan Bennett,
Michael Redgrave, Anne Revere. This
was just mediocre and so was the crowd.
Played Thurs., Fri. Weather: Fair.—M. L. Du-
Thinks Summer Is Time
For Children's Shows
HBE H. KAUFMAN of the Fountain
Theatre at Terre Haute, Ind., has
something- to say about the "special kiddy
reissues" and how they may be booked:
"I contacted several of the film companies
regarding booking these during the
summer months while the kids are out of
school, for Thurs., Fri. showings. I was
informed that their instructions were to
book these shows for MORNING SHOWS
ONLY, and but for one day. If the producers
believe it important that such pictures
as 'Huckleberry Finn,' "Little Miss
Marker,' 'Young Tom Edison,' etc. be
shown to children, as part of their campaign
to bring more kids back to shows,
and to give them suitable shows, why
wouldn't it be a good idea to encourage
subsequent rims to put on these special
pictures during the summer, when thousands
of kids can take advantage of
them?"
Bose, Majestic Theatre, Cotulla, Tex. Small
town patronage. * * *
Singapore (U-I)—Fred MacMurray, Ava
Gardner, Roland Culver. This is a good action
picture which did average business and
pleased. Played Sun., Mon. Weather: Good.
—E. M. Freiburger, Paramount Theatre,
Dewey, Okla. Small town patronage. * "* *
Slave Girl (U-I)—Yvonne De Carlo, George
Brent, Broderick Crawford. I received quite
a surprise from this beautiful Technicolor
film. The speaking camel stole the show. A
light picture that pleased everyone. Played
Wed., Thurs.—James C. Balkcom jr.. Gray
Theatre, Gray, Ga. Small town patronage. * * *
When the Dallons Rode (U-I)—Reissue. Randolph
Scott, Kay Francis, Andy Devine. They
really came out to see this and I made back
some of the money I'd been losing on U-I
product. Played Tues., Wed. Weather: Fair.—
M. L. DuBose, Majestic Theatre, Cotulla, Tex.
Small town patronage.
* •
Wistful Widow of Wagon Gap, The (U-I)—
Not
Bud Abbott, Lou Costello, Marjorie Main.
only is this a sv^ell comedy, but it's a rootin',
tootin', shootin' western to boot! Yet due to
the coal strike and other competition (dances,
church meetings and competitor) business
was below par for an Abbott and Costello
roo Bad, Raspa Thinks
This Not Appreciated
FUN AND FANCY FREE (RKO) —
Edgar Bergen, Dinah Shore, Charlie Mc-
Carthy. This is a beautiful Technicolor
musical that fell flat. I was surprised to
find it so entertaining. The masic is out
of this world, especially the voice for the
singing harp." It's too bad this type of
entertainment isn't better appreciated,!
Played Sun., Mon. Weather: Good.—Ralph
Raspa, State Theatre, Rivesville, W. Va.
Rural Patronage. • * *
show, but still very good compared to what
business has been. Played Sun., Mon. Weather:
Rain.—Ralph Raspa, State Theatre, Rivesville,
W. Va. Rural patronage. * * *
Wistful Widow of Wagon Gap, The (U-I)—
Bud Abbott, Lou Costello, Marjorie Main.
What a letdown! Our youthful patrons are
ordinarily very fond of Abbott and Costello,
but they didn't turn out for this one. I can't
explain it as this team's pictures are all about
the same, and this one seemed as good as
usual to me. The last one we played was a
percentage picture and we had a good run.
This one we got on a flat rental basis, so they
all stayed home and left it with us. Played
Sun., Mon. Weather: Hot.—Mrs. Pat W. Murphy,
Queen Theatre, Holliday, Tex. Oil workers
and small town patronage.
WARNER BROS.
Always Together (WB)—Robert Hutlon,
Joyce Reynolds, Cecil Kellaway. This is a
fair picture but no drawing power here. Business
was below average. It was just no
good in my situation. Played Wed., Thurs.
Weather: Fair and warm.—O. Fomby, Paula,
Homer, La. Small town patronage. * *
Bad Men of Missouri (WB)—Reissue. Dennis
Morgan, Wayne Morris, Jane Wyman. This
outgrossed my Sunday picture, and why this
oldie did better than "Cheyenne," with our
local hero, Dennis Morgan, in both, I'll not
be knowin'l Played Fri., Sat. Weather: Spring
snow.—Harold Hamley, Victor Theatre, Hartland,
Wis. Small town
*
patronage.
Dark Passage (WB)—Humphrey Bogart,
Lauren Bacall, Bruce Bennett. This did not
go over so well. Bogart is not the draw here
that he should be. Played Mon., Tues.—Harland
Rankin, Beau Theatre, Belle River, Ont.
General patronage. • * »
Dark Passage (WB)—Humphrey Bogart,
Lauren Bacall, Bruce Bennett. This did not
go over here. Some feel Bogart is slipping.
We cannot brag about our business of late.
Played Mon., Tues. Weather: Mild.—Harland
Rankin, Erie Theatre, Wheatley, Ont. General
patronage. * * *
It All Came True (WB)—Reissue. Humphrey
Bogart, Ann Sheridan. How true! They just
didn't go for this picture. Played Wed., Thurs.
Weather: Warm.—Harland Rankin, Plaza Theatre,
Tilbury, Ont. General patronage. * * *
Kings Row (WB)—Reissue. Ann Sheridan,
Robert Cummings, Ronald Reagan. This is
one of the best of the films that have been
reissued recently. Played Sunday.—James C.
Balkcom jr.. Gray Theatre, Gray, Ga. Small
town patronage. • • »
Passage to Marseille (WB)—Humphrey Bogart,
Michele Morgan. Very good acting, but
these war pictures bring back memories to
us air-crew guys that we have been trying
to forget for the last three years. But why
kick? It did good business. Played Wed.,
-
Thurs. Weather: Good.—S. N. Holmberg,
Regal Theatre, Sturges, Sask. Rural patronage.
*
(Continued on Pag9 14)
*
ii.

Western
sature productions, listed by company, in order oi release. Number in square
release date. Production number is at right. Number in parontheses is running lime, s
furnished by home office of distributor; checkup with local exchanges is recommendL i
R—is review date. PG—is Picture Guide page number. Symbol U indicates BOXOFFIE ^
Blue Ribbon Award Winner. Symbol © indicates color photography.
AUGUST 2
g
(77) Drama 837
©UST OF THE
REOMEN
Jon Hall
MIcbael O'Stiea
Evelyn Ankers
B—Aug. 2—PG-844
AUGUST 9
ry] (UU) Drama 813
THE SON OF RUSTY
Ted Donaldson
Stephen Dunne
.Ann Doran
R—Aug. 16—PG-848
AUGUST 16
[JJ] (55) Western 870
RIDERS OF.THE
LONE STAR
Charles Slarrelt
.Smiley Burnette
Virginia Hunter
AUGUST 23
(21) (67) Mus-West 851
SMOKY RIVER
SERENADE
Hoosier lloishota
Faul Campbell
Ruth Terry
U—Aug. 23—PG-850
AUGUST 30
SEPTEMBER 6
[T| (65) Mister) 821
BULLDOG DRUMMOND
STRIKES BACK
Ron Randell
Gloria Henry
R—Aug. 23—PO-88*
SEPTEMBER 13
SEPTEMBEI 2C
IK,
|l6] (81) Drama 107
RED STALLION
Robert Paige
Noreen Nash
Carl "Alfalfa" Svvltzer
11—July 26—PG-841 Renny Bartlett
Rudy Wissler
Tummy Bond
R—Sept. 6—PG-853
|23] (63) Comedy 712
GAS HOUSE KIDS IN
HOLLYWOOD
^
(58) Mystery 709
PHILO VANCE'S
SECRET MISSION
Alan Curtis
Sheila Ryan-
I' rank Jenks
R—Mar. 27—PG-916
(115) Drama 728
THE HUCKSTERS
Clark Gable
Deborah Kerr
Keenan Wynn
Sydney Greenstreet
It—June 28—PQ-843
(106) Drama 729
ROMANCE OF ROSY
RIDGE
Van Jolmson
.lanil LelBh
I'homas Mitchell
li-July 5—PG-836
m (86) Comedy 801
SONG OF THE THIN
MAN
William Powell
Myma Loy
Keenan Wynn
R—Aug. 2—PQ-844
ra (87) MyaterM
THE ARNELO AFM!
John Hodlak
George Murphy
Frances Glfford
H—Feb. 15—PO-'p
(1061 Drama 4613
OWELCOME STRANGER
Ring Crosby
Rarry Flt/.gerald
Joan Cauirield
R—AprU 26—PG-814
(96) Drama 4617
lU
©DESERT FURY
Lizabetli Scott
,lohn llodlak
Burt Lancaster
R—Aug. 2—PO-844
g
(67) M'drama 4625 (93) Musical 4618
JUNGLE FLIGHT VARIETY GIRL
Robert Lowery
Paramount stars
Ann Savage
Mary Hatcher
R—Mar. 1—PG-795 Olga San Juan
B—July 19—PO-849
[e] (56) Drama 623
ROBIN HOOD OF
MONTEREY
Gilbert Roland
Evelyn Brent
Chrls-Pln Martin
(l^ (68) Drama 622 Allied ArtisU
NEWS HOUNDS
[le] (89) Outd'r-I
Leo Gurcey
BLACK GOLD
Ctilrstbie Mclntyre Anthony (Juinn
Uowery Boys R—June 28—PC
R—June 21—PG-831 |2^ (59) Wester
FLASHING GUN!
It—Jaa 31—PG-1
fm
Group 6
(95) Mvs-Dr 726
THEY WON'T BELIEVE
ME
Robert Young
Susan Hayffard
lane Greer
KIta Johnson
R—May 17—PG-820
[I] (84) 'Juld'r-Dr 618
WYOMING
Vera lialston
William Elliott
John Carroll
R—Aug. 2—PQ-843
(71) Com-Dr 4702
[U
KILLER DILL
Stuart Erwln
Anne Gwynne
Frank Alberl.snn
R—May 17—PO-819
(104) Musical 723
©I WONDER WHO'S
KISSING HER NOW
June Haver
Mark Stevens
Martha Stevsart
Reginald Gardiner
R—June 21— PG-832
Group 1
(801 Drama 803
RIFFRAFF
Pat O'Brien
Anne Jelfreys
R—June 14—PG-829
[£1 (133) Musical
CARNEGIE HALL
William I'rlnce
.Marsha Hunt
Concert stars
R—Mar. 8—P0-T9T
(981 Drama 620
623
BRUTE FORCE
Rurt Lancaster
Yvonne De Carlo
Hume Cronyn
George Brent
K—June 28— PO-833 R—July 26—PG-842
(80) Drama
©SLAVE GIRL
Group 1
(61) Western 805
UNDER THE TONTO
RIM
Tim Holt
Nan Leslie
11-June 14—PO-829
[13] (58) Western '667
MARSHAL OF CRIPPLE
CREEK
Mian l.ane-Biihby Blake
R—Aug. 23— PG-849
[le] (69) Drama 620
THE PRETENDER
II—Aug. 30—PG.851
Group 1
Group 1
(68) Drama 804 (86) Drama 802
SEVEN KEYS TO CROSSFIRE
BALDPATE
Phillip Terry
Hubert
Itobert
Young
Mltchum
Cary Grant
Claire Trevor
Itobert Ryan
Myrna Loy
It—June 7—PG-828 (Jlorla Grahame
Shirley Temple
Sam Levene R—June 7—PG-826
R—Juno 28—PO-833
|3o] (64) Western 651
©ALONG THE OREGON
TRAIL
Monte Hale
Adraln Booth
13—PG-85(i
U—Sept.
g (112) Comedies
©COMEDY CARNIVAL
Waller Abel
Margot Grahame
It—Aug 30—PG-8«1
Group 1
(95) Comedy 801
OBACHELOR AND THt
BOBBY-SOXER
(107) Musical 724
©MOTHER WORE
TIGHTS
Betty Grable
Dan Dalley
Mona Freeman
R—Aug. 30—PQ-862
m (102) Dr«m«
PERSONAL COLUMN
(formerly LURED)
George Sanders
LuclUe Ball
Charles Cohum
R—July 19—PG-839
(89) Musical 621
SOMETHING IN THE
WIND
Deanna Durbln
John Dall
Donald O'Connor
26—PG-842
R—July
Special
(97) Drama 861
THE LONG NIGHT
Henry Fonda
Barbara Bel Geddes
Ann Dvorak
Vincent Price
B—June 7—PG-826
[8] (59) Drama 629 (96) DriBi
|16]
EXPOSED
DRIFTWOOD
Adele Mara
Ruth Warrick
Robert Scott
Walter Brennaa
It—Sept. 20— PO-867 Dean Jagger
R—Noi. IS—PGI«
Reissues
Herald (Negro)
|l3| (55) Drama S-1
(69) Mus-Ci XI
RACKETEERS
BOY, WHAT A RU
Preston Foster
Tim Moore
Melvyn Douglas
Elnood Smltti
ra (74) Drama S-2
Sheila Guyse
CALL IT MURDER Duke WUIlam
Humphrey Bogart R—Feb. 15—PaiOl
Richard Whorf
(99) Drama 725
KISS OF DEATH
Victor Mature
Brian Donlevy
Coleen Gray
B—Aug. 16—Pa-847
(93) Comedy
|12]
HEAVEN ONLY KNOWi
Robert Cummings
Brian Donlevy
Marjorle Reynolds
R—Aug. 2— PO-843
(79) Drama 622
SINGAPORE
Fred MacMurray
Ava Gardner
Richard Haydn
R—Aug. 16—PG-848
Reissue
(118) Drani
HOW GREEN W.
VALLEY
Walter Pldgeon
(62) Dram!
SECOND CHANI
R—July
26—PC J
rwi
I
k
Htll
1» M
>~i
H
Reissues
[^ (81) Dram» 626
MARKED WOMAN
Bette Davls-H. Bogart
[9] (87) Drama 627
DUST BE MY DESTINY
John Garfield
Prlscllla Lane
jia] (84) Drama 625
CRY WOLF
Brrol Klynn
Stanwyck
liiirh.ira
Ceraldine Brooks
11-July 12—PG-837
[T] (104) Drama 701
DEEP VALLEY
Ida Luplno
Dane Clark
Wayne Morris
R—Aug. 2—PG-843
(118) Comedy 702
Is]
©LIFE WITH FATHER
William PoweU
Irene Dunne
Elisabeth Taylor
Edmund Gwenn
ZaSu Pitts
R— Aug. 23—PO-880
IS
o
<
(98) Drama Reissue
CHEERS FOR MISS
BISHOP
Uirtki Scott
(64) Western New Bel
DEADLINE
Sunset Carsoo
Pat BUrUni
(62 1
Neu Bel
FIGHTING MUSTANG
Sunset Carson
Pat Starling
(70) Com Reissue'
IT PAYS TO BE FUNNY
Bob Hope
tlilton Eerie
(70) Comedy Reissue
LI'L ABNER
Martha e'Drlscoll
Edgar Kennedy
(57) Musical Reissue
ROAD TO HOLLYWOOD
Ring Crosby
R—Mar. 1—PO-796
(86) Mus-Dr Relisua
SECOND CHORUS
Paulette Ooddard
Fred Astalre
(60) Western New Bel
WESTERN TERROR
Dave "Tei" O'Brien
Buiz; Henry
(59) Western Beissue
GHOST TOWN
Harry C!arey
(89) Mus-Com Beissue
JIMMY STEPS OUT
James Stewart
Paulette Goddard
(64) Western
WILD MUSTANG
Harry Carey
(87) Dram* B

CHECK RUNNING TIME WITH LOCAL EXCHANGES
SETEMBEK 27 OCTOBER 4 OCTOBER 11 OCTOBER 18
ra 8) Mus-Com 827
mi A GIRL'S
BiUTIFUL
1^ Jergem
Piatt
Itii White
Vin Dunne
-)t. 2V—PO-869
3) Drini 710
|l OAOEO
/Ireland
-I. 18—PO-888
11] ;#.
1) Drama 4701
KHARVEST
ji idd
-oti Lamour
)et' Preston
rdiolan
.A 0—Pa-84B
[T] (93) Com-Myst 802
GREEN FOR DANGER
Sally Gray-Trevor Howard
It—Aug. 16— l'li-848
[n] (8TI Comedy 801
OUT OF THE BLUE
Brent-Mayo-Bey
It—Sept. 6—PO-853
[n] (63) Wei;tern 755
RETURN OF THE USH
Al "Lash" La Hue
li—Nov. 15—PO-873
OCTOBER 25
LU (67) Drami 905 [h] (55) Western 961
KEY WITNESS BUCKAROO FROM ©DOWN TO
John Beal
POWDER RIVER
Trudy Marshall H—Nov. 15— l'(l-873
Jimmy Llovd
(le) (07) Comedy 911
R—Sept. 6— Pa-8S4
H
BLONDIE IN THE SWEET GENEVIEVE
DOUGH
li—Sept. 27—rG-859
[3] (118) Drama 802 (jo) (118) Drama 804
©UNFINISHED DANCE SONG OF LOVE
Miirgaret O'Brien
Katharine Hepburn
Cyd Charlsse
I'aul Henreid
Karin Booth
Robert Walker
It—Aug. 9— PO-848 R—July 26—PO-841 R—July
io| (67) M'drama 4702
©ADVENTURE ISLAND
Rory Calhoun
Rhonda Fleming
Paul Kelly
R— Aug. 23—PG-86»
[n] (82) Comedy 805
MERTON OF THE
MOVIES
Red Skelton
Virginia
O'Brien
19— POSSB
NOVEMBER 1
gg
DESIRE ME
Greer Garson
Hubert Mltchum
Richard Hart
li—Sept. 27— PG-860
(91) llrsro. 807
NOVEMBER 8
|T] (53) Western 685 (u] (72) Drama . 4701 [Is] (72) Comedy 4702
|2|] (66) Drama 678 (T| (85) Drama 4703 rsl (86) Drama 624
RIDIN' DOWN THE HIGH TIDE
JOE PALOOKA IN THE PRAIRIE EXPRESS LOUISIANA
KiNG OF THE
TRAIL
Hon Castle
KNOCKOUT
Johnny Mack Brown Gov. Jjmmie Davis BANDITS
Jimmy Wakely
Anabel Shaw
.loe Kirkvvood jr.
Virginia Belmont
Margaret Lindsay
Gilbert Roland
"Cannonhall" Taylor Lee Tracy
Elyse Knox
Raymond Hattoo
li— Aug. 16— 1'0-847 Angela Greene
Beverly Johns R—Aug. 9—PQ 846 Leon Brrol
Chris-Pin Martin
R—Aug. 30—PG-881
^
(96) Drama 4703
GOLDEN EARRINGS
R.iy Milland
Marlene Dlelrlch
R— Aug. 30—PG 852
FEATURE CHART
NOVEMBER 15 j
(ll»l) Musical 930 (77) Western 981 (86) Comedy 929
EARTH
(13) (68) Mystery 917
LAST ROUNDUP HER HUSBANDS
K. Hayworth-L. Parks
LONE
t;ene Autry
AFFAIRS
WOLF IN
li— Aug. 8—P(i-814
LONDON
"Champion" R—July 26—PG-841
Gerald Mohr
(68) Musical 918 Jean Heather
R—Oct. II— [g (70) Musical 919 .N'ancy Saunders
PO-883 TWO BLONDES AND
li—Jan. 17—I'G-892
J. Porter-J. Lydoii
A
If—Sept. 20—
REDHEAD
P(i-868
li- Dec. 27—PG-885
lis] (68) Drama 803
(2|| (68) Western 530 [T] (67) Outd'r-Ur 804 Reissue!
BURY ME DEAD
^ (89) Drama 805
CHEYENNE TAKES ©RETURN OF RIN TIN [8] (IIU) Drama 735 WHISPERING CITY
Miirk Daniels
OVER
TIN
MAN IN THE IRON I'aul Lukas
li—Oct. 11—r(J-864 Al "Lash" La Hue R—Nov. 8— PO-871 MASK
li—Nov. 22— PG-876
^ (61) Western 756
|25] (68) Western 851 [T] (52) Western 758
(Tl (76) Drama 740 il6| (81) l)r,iroa 806
FIGHTING VIGILANTES
BLACK HILLS
STAGE TO MESA CITY
.\1 "Lush" La line
Al
Eddie
U Rue
GENTLEMAN AFTER LOVE FROM A
Dean
R—Nov. 29— 1'0-877
R—Jan. 31— PO-896 DARK
STRANGER
R— .Nov. 15—PG-873
[y] (104) Musical 808
©THIS TIME FOR
KEEPS
Esther Williams
limmy Durante
Laurllz Melchinr
luhnnle Johnston
II—Oct. 4— l'(l-8ni
(111 Comedy 851
BSRH LIFE OF
VLTER MITTY
nnji^aye
-K Mayo
19— PG-840
<
[T] (69) Western 751
THE WILD FRONTIER
Allan "Rocky" Lane
Eddie Waller
Jack Holt
R—Oct. 11— P(! 863
Special
(73) Comedy 891
©FUN AND FANCY
FREE
Edgar Bergen
Dinah Shore
Luana Patten
R—Aug. 23— PG-849
^
(76) Outd'r-Mus 648
©ON THE OLD SPAN-
ISH TRAIL
Roy Rogers
Tito Guizar
Jane Frazee
Andy Define
R—Nov. 1—PG-876
Special
(103) Comedy 862
MAGIC TOWN
lames Stewart
lane Wyman
R—Aug. 30—PG-861
Special
(89) Comedy 864
MAN ABOUT TOWN
M.iurice Chevalier
l'>ancols I'erier
Marcelle Derrlen
R—Oct. 25—PQ-86T
(95) Drama 624
IJ]
THE FABULOUS TEXAN
William Elliott
lohn Carroll
Catherine McLeod
Mbert Dekker
R—Nov. 15—PG-873
I mil
i
U-
190 Drama
WATER
Irennan
Jjoston
titer
[T] (119) Drama 729 Reissues
728
FOXES OF HARROW
Rex Harrison
Maureen O'Hara
Richard Haydn
Victor McLaglen
Vanessa Brown
R—Sept. 27—PG-859
MAO
(89) Corned)
WEDNESDAY
Harold Lloyd
Prances Ramsden
R—Feb. 22—PG-792
fn] (78) Drama 4704 Herald (Negro)
(71)
THE BURNING CROSS !l8] (70) Musical X-l ID Mys-Dr 4703
DRAGNET
Hank Daniels
SEPIA CINDERELLA Henry Wilcoxon
Virginia Patton
BUly Danlela
Mary Brian
R—July 28—PQ 84J Sheila Guyse
Virginia Dale
Tondalayo
Douglas Dumbrille
Ruble Blake; R—July 12—PG-838
R— Aug. 9—PG-846
[lo] (93) Drama 740
THE MARK OF ZORRO
Power-Darnell
llo] (103) Drama 741
DRUMS ALONG THE
MOHAWK
Claudette Colbert
(123) Comedy
MONSIEUR VEROOUX
Charles Chaplin
Martha Raye
R—Apr. 26—PO-813
(3^ (73) Drama 732 Special
THE INVISIBLE WALL gl (140) Drama 733
I!—Oct. 16—rG-865 ©FOREVER AMBER
[ts] (111) Drama 730 Linda Darnell
NIGHTMARE ALLEY Cornel Wilde
Tyrone Power
Richard Greene
Joan Blondell
George Sanders
R—Oct. 18—PO-865 R—Oct. 18—PG-868
(90) Drama
CHRISTMAS EVE
George Raft
George Brent
Joan Blondell
Randolph Scott
R—Oct. 8—PG-873
(1041 Drama
BODY AND SOUL
John Garfield
LUll Palmer
R—Aug. 16—PO-848
Reissue
:I] (77) Western HC15
THE FRONTIERSMAN
William Boyd
Gabby Hayei
Russell Haydeo
(80) Drama-Docum
THE ROOSEVELT
STORY
Kenneth Lynch
Ed Begley
Canada Lee
R—July 12—PG-837
(98, Drani 624
"i
^
irrar
iilins
ibson
-\uii?0—PO-852
(101) Drama 625 (78) Comedy 628
RIDE THE PINK HORSE WISTFUL WIDOW OF
Robert MoiKiiomery WAGON GAP
W;ind.i Hendrls
Abbott i Costello
R—Sept. 20—P(l-857 Marjorle Main
Audrey Young
R—Oct. 4—PG-8C2
(92) Drama 630
THE EXILE
Douglas Fairbanks Jr.
Maria Montez
Paule Croset
R—Oct. 26—PO-888
(86) Drama 631
THE UPTURNED GLASS
lames Mason
Rosamund John
Pamela Kelllno
Ann Stephens
R—No?. 1—PO-869
It Drama
< aSSAGE
.hil Bogart
I'en ,icall
mett
arehead
idrra
6—PG-8S4
703
Reissues
llTl (163) Drama 706
|T| (71) Drama 704 THE UNSUSPECTED
BAD MEN OF MISSOURI loan Caulfleld
D. Morgan-J. Wvmari Claude Rains
|T] (84) Drama 705 Audrey Totter
EACH DAWN 1 DIE Hurd Hatfield
Cagney-Raft
R—Sept. 20—PG-868
IT] (83) Drama 707
THAT HAGEN GIRL
Ronald Beagan
Shirley Temple
Rory Calhoun
R—Oct. 26—PO-88»
( • • ) Drama New Bel
S»SOFIA
iene Raymond
Gurle
ligrld
(73) Drama New Rel
ILONDE ICE
eslle Brooks
lobert Paiee
—May 22—PG-935
(731 Drama New Rel
MONEY MADNESS
Hu.:h Beaumont
R— Apr. 3—rO-918
(63) Drama New Rel
ARGYLE SECRETS
W'ililam Gargan
Marjorle Lord
R—Apr. 24— PG-923
(74) Drama New Rel
DISCOVERY
Adra. R. E. Byrd
(61) Drama New Rel
DEVIL'S CARGO
John Calvert
Rochelle Hudson
R—Apr. 10—Pa-920
(89) Drama New Rel
FURIA
(Italian)
R—Oct. 18- PG-865
(90) Drama New Rel
WOMEN IN THE NIGHT
Tila Blrell
William Henry
R—Jan. 17—PO-891
1 76 1 Drama New Rel
FOR YOU I DIE
Cathy Downs
R— Dec 27— PG-S85
(77) Drama New Rel
SPIRIT OF WEST
POINT
Blanchard-Davls
R—Oct. 11—PO-863
(97) Drama Reissue
HENRY THE EIGHTH
Charles Laughton
Itnbert Donat
(81) Drama Relsstre
THE RETURN OF THE
SCARLET PIMPERNEL
Barry Barnes
(98) Drama Reissue
SCARLET PIMPERNEL
Merle Oberon
Leslie Howard
(124) Drama Reissue
THAT HAMILTON
WOMAN
VIven Leigh
Laurence Oliver
iOXOFFICE BookinGuide :: June 5, 1948

FEATURE CHART
CHECK RUNNING TIME WITH LOCAL EXCHANGES
NOVEMBER 22

I
I
I
I
I
T
CHECK RUNNING TIME WITH LOCAL EXCHANGE
FEATURE CHART
INUARY 17
i8) MuslMl 907
ffj] |3] (66) Miu-Dr 906 (94) Drama 934 (68) Dr»ma 802
GUOUR GIRL MARY LOU
LOVE TROUBLE
[U ^ (66) Dram« 910 (93) West-Dr 937 (109) Drama 935
WRECK OF THE WOMAN FROM ©RELENTLESS
TO THE ENDS OF THE
[•'.
Vinia Ores
Kobert Lowery
Tone-J. Bl.ilr
HESPERUS
TANGIER
Robert Young
EARTH
jjdc'l Duane
Joan Barton
It—Feb. 28— l'G-905
U'llhird Parker
Adcle Jergens
It—Jan. 17—ra-892 Dick Powell
, '
iiKnipa's Orch. Clenda Farrell
(72) Drama 933 l'^(lt;ar Buchanan
Stephen Dunne
Slgne
[19] (53) Western 965
Hasso
, ^„. 3-rO-88f frankle Carle
©PRINCE OF THIEVES Patricia White
Michael Duane
H—Jan. 24—PG-894
PHANTOM VALLEY
R—Jan. 31—rG-895 J. Hall— P. Morlson It—Feb. 14—PG-899 R—Feb. 28—PG-905
Starrelt-Burnclte
II—Dec. 6—PG-879
It—Mar. 6—PG-907
1) Comedy 610
J(ING FOR HEAVEN
Sat Efvln
itt Fsrrell
JANUARY 24
(55) Western 853
CHECK YOUR GUNS
Bddie Dean
^
JANUARY 31 FEBRUARY 7 FEBRUARY 14
(85) Drama 811
©THE SMUGGLERS
Michael Redgrave
l{—Jan. 17—PG-892
[t] (83) Drama
ADVENTURES OF
CASANOVA
;\rturo de Cordova
I'urhan Bey
Lucille Bremer
It—Feb. 28—PO-905
812
FEBRUARY 21
FEBRUARY 28
MARCH 6
|2i) (56) Western 854 |28] (80) Drama 814 [J] (71) Drama 815
TORNADO RANGE TAKE MY LIFE MAN FROM TEXAS
Eddie Dean
Greta Gynt
.lames Craig
Roscoe Ates
Hugh Williams
Lynn Barl
R—Mar. 6—PG-908 It—Feb. 14—PG-901 .lohnnle Johnston
K—Mar. 6—PO-908
g
(98) Drima 814
IF WINTER COMES
Walter PIdgeon
Oeborah Kerr
Angela Lansbury
IS—Dec. 27—PO-885
[e] (99) Drini 815
HIGH WALL
Robert Taylor
.\udrey Totter
Herbert Marshall
R—Dec. 20—PG-883
{2^ (74) Drama 816
TENTH AVENUE ANGEL
Margaret O'Brien
George Murphy
Angela Lansbury
R—Jan. 17—PO-891
(115) Muglcal 817
U]
©THREE DARING
DAUGHTERS
Jeanctte MacDonald
Jose Iturbl
Jane Powell
Edward Arnold
R—Feb. 14—PG-900
3) Mus-West 686
/n OF THE DRIFTER
Wakel;
|3l] (58) Western 4751
OVERLAND TRAIL
Johnny Mack Brown
Raymond Hatton
Virginia Belmont
(Tj (75) Drama 4709
FIGHTING MAD
Joe Klrkwood jr.
Clyse Ivnoz
Leon Errol
R—Feb. 7—PO-898
(66) Drama 4707
ly]
PERILOUS WATERS
Hon Castle
Audrey Long
Peggy Knudson
—-
3) Drama
W K ALONE
rt ..ancaster
;alih Scott
Mill Corey
tkiiouglas
-1:. 20—PG-883
4708
1^ (90) Drama 4709
ALBUQUERQUE
Randolph Scott
Barbara Brltton
Gabby Hayes
R—Jan. 24—PG-893
[6] (61) Drama 47U
CAGED FURY
Buster Crabbe
Richard Denning
Mary Beth Hughes
R—Feb. 14—PO-899
Reissue
Drama 806 (60) Western
I)
SONG
LAWLESS VALLEY
iOberon
Ceorge O'Brien
Andrews
Kay Sutton
Barrymore
r. 15—PG-874
702
884
Group 3
(91) Comedy 811
IF YOU KNEW SUSIE
Eddie Cantor
Joan Davis
R—Feb. 7—PG-897
[T] (61) Comedy 703
CAMPUS HONEYMOON
Richard Crane
,yn Wilde
Lee Wilde
Hal Hackett
R—Feb. 14—PG-899
Reissut
\f] at) Western HC14
IN OLD MEXICO
William Boyd
Gabby Hayes
Russell Hayden
Special
(104) Drama 863
THE FUGITIVE
Henry Fonda
Dolores Del Rio
R—Nov. 15—PG-874
Reissue
(TO) Drama 892
©BAMBI
m (42) Outd'r-Dr 4708
TRAIL OF THE
MOUNTIES
Russell Hayden
Holt
Jennifer
Special
(109) Com-Dr 852
THE BISHOP'S WIFE
Cary Grant
Loretta Young
David NIven
R—Nov. 22—PG-876
m
(59) Western 753
OKLAHOMA BADLANDS
Allan "Rocky" Lane
R—Mar. 6—PG-907
g (60) Drama 704
MADONNA OF THE
DESERT
B—Mar. 13—PG-911
Group i
(61) Western 812
WESTERN HERITAGE
Tim Holt
.\an Leslie
Richard Martin
R—Feb.
14—PG-899
Reissue
m (71) Western HC17
SILVER ON THE SAGE
William Boyd
Gabby Hayes
Russell Hayden
(81) Drama 803
THE TENDER YEARS
Joe . BrowD
Richard Lyon
Noreen Nash
Charles Drake
R—Dee. 6—PG-880
(91) Huslctl 802
YOU WERE MEANT
FOR ME
Jeanne Craln
Dan DaUey
Oscar Levant
R—Jan. 24—PG-894
(62) Dnma 804
DANGEROUS YEARS
William Halop
Scotty Beckett
Richard Galne«
(111) Drama 805 (118) Drama 806
CALL NORTHSIDE 777 GENTLEMAN'S
James Stewart
AGREEMENT
Richard Conte
Gregory Peck
Helen Walker
Dorothy McCJolre
R—Jm. 24—PG-894 John Gai^ield
Celeste Holm
B—Nov. 22—PG-878
(90) Drani
MAN OF EVIL
James Mason
Phyllis Caliert
N—Feb. 7—PG-I98
(107) Comedy
ON OUR MERRY WAY
(formerly A MIRACLE
CAN HAPPEN)
AU-Star Cast
B—Feb. 7—PO-898
Drama 652
Til BOYCOTT
!•( (Jranger
lit Ryan
I Irker
D\ 6—PO-880
(97) Cora-Dr
HOLIDAY CAMP
Flora Robson
Dennis Price
Hazel Court
Jack Warner
R—Mar. 6—PG-910
[m] (96) Drams 634 (99) Drama 627
111]
A WOMAN'S
SECRET BEYOND
VENGEANCE
THE DOOR
Charles Boyer
Joan Bennett
Ann Blyth
Michael Redgrave
Jessica Tandy
Natalie Schafer
R—Dec. 27—PG-886 R-^an. 10—PG-889
24] (126) Drama 714
TREASURE OF
SIERRA MADRE
Humphrey Bogart
Walter Huston
nm Holt
Bruce Bennett
R—Jan. 10—PG-89*
[t] (95) Drama 715
MY GIRL TISA
LtUl Palmer
Sam Wanamaker
R—Jan. 24—PO-893
|l| (103) Drama 716
VOICE OF THE TURTLE
Ronald Reagan
Eleanor Parker
B—Dec. 27—PG-886
[s] (78) Drams 717
BECAME A CRIMINAL
Sally Gray
Trevor Howard
Grlffltk Jooei
R—Feb. 14—PO-902
3 »'-I
V. I* KT* P
Nov. (69) Drama 1139
TIGHT SHOES
Broderick Crawford
Leo Carrillo
Nov. (771 Coraedv 1217
BUTCH MINDS THE
BABY
Virginia Brace
Broderick ftawford
Dec. (71) Drams 623
THE INVISIBLE MAN
Claude Rains
Clara Stuart
Dec. (SI) Drama 1029
INVISIBLE MAN
RETURNS
Vincent Price
Sir Cedrlc Hardwicke
Dec. (91) Drama 1270
PITTSBURGH
John Wayne
Marlene Dietrich
Dec. (87) Drama 1017
GREEN HELL
Douglas Fairbanks Jr.
Joan Bennett
Jan. (74) Drama 1266
SIN TOWN
Constance Bennett
Broderick Crawford
Jan. (SO) Mvst-Dr 1295
SON OF DRACULA
Lon Chaney
Louise AUbrltton
Jan. (67) Myst-Dr 1212
GHOST OF
FRANKENSTEIN
Lon Chaney
E\'elyn Ankers
Feb (78) Drama 924
THE STORM
Charles Blckford
Preston Foster
Feb. (61) Myst-Dr 1246
MUMMY'S TOMB
Dick Foran
Lon (Chaney
Feb. (65) Mvst-Dr 1344
MUMMY'S GHOST
Lon Chaney
Ramsay Ames
Mar. (83) Drama 917
J.ITTLE TOUGH GUY
Little Tough Guys
Dead End Kids
Mar. (73) Drams 929
LITTLE TOUGH GUYS
IN SOCIETY
Utile Tough Guys
|10X0FFICE BookinGuide :: June 5, 1948

'
'
'
FEATURE CHART
CHECK RUNNING TIME WITH LOCAL EXCHANGES
MARCH 13
|yj (76) Drams
ROCKY
Roddy McDowall
Nits Hunter
Gale Sherwood
4705
MARCH 20
[is] (63) Drama 920
RETURN OF THE
WHISTLER
MIcbael Duane
Lenore Aubert
Richard Lane
B—Mar. 13—PO-912
[13] (68) Western 855 [20I (77) Drama 817 Reissues
WESTWARD TRAIL ©ENCHANTED VALLEY g
Eddie Dean
Allan CurUs— Ann Gwenn SUTTER'S GOLD
R—Mar. 27—Pa-918 Edward Arnold
ra (85) Drama 818 |7] (77) Drama
OCTOBER MAN SEVEN SINNERS
John Mills
Marlene Dietrich
R—Mar. 20—PO-913 John Wayne
ra (76) Comedj 818
ALIAS A GENTLEMAN
Wallace Beerj
Tom Drake
Dorothy Patrick
R—Jan. 31—PG-89(>
Reissue
[14] (60) Drama 4710
ROSE OF THE RIO
GRANDE
MoTltl
John Carroll
MARCH 27
^
(T5) Drama 902 (84) Drama 936
[g] (67) Drama 914
[15] (69) Drama 909
ADVENTURES IN sTgN of THE RAM MY DOG RUSTY PORT SAID
SILVERADO
Susan Peters
Ted Donaldson
Gloria Henry
Ale.vander
B—Mar. 13—Pa-912
Knox
John Litel
William Bishop
R—Feb. 21—Pe-S>04
^ (55) Ifestem 966
Ann Doran
Steven Geray
ra (66) Mus-Com 952
R—Hay 1—PG-925 I!—Apr. 24— PC-923
?EST OF SONORA SONG OF IDAHO
Starrett-Burnett
Hoosier Hotshots
B—Mar. 27—Pa-916 R—Mar. 27—PG-Sie
B49
848
(98) Omedy 819
BRIDE GOES WILD
Van Johnson
June Allyson
Hume Cronyn
Butch Jenkins
R—Feb. 28—PO-905
^
APRIL 3
APRIL 10
rj] (104) Drama 816 \m\ (64) Western 856
RUTHLESS HAWK OF POWDER
Zachary Scott
RIVER
Louis Hayward
Eddie Dean
R—Mar. 27—PG-916 B—Mar. 13—Pe-911
[3] (115) Drama 820
B. F.'s DAUGHTER
Barbara Stanwyck
Van Heflin
Charles Cobum
R—Feb. 21—PG-903
(67) Drama 4708 ra (66) Western 4761 |T| (70) Drama
ANGELS' ALLEY OKLAHOMA BLUES DOCKS OF NEW
Leo Gorcey
Jimmy Wakely
ORLEANS
Geneva Gray
Virginia Belmont
Boland WL'-tcrs
Bowery Boys
B—Jan. 24—PG-884
^
APRIL 17
(85) Comedy 819
THE NOOSE HANGS
HIGH
Bud Abbott
Lou CosteUo
Cathy Downs
E—Apr. 10—PG-920
g
APRIL 24
(62) Dr.tma 820
THE COBRA STRIKES
Sheila Ryan
Richard Fraser
Leslie Brooks
Reissues
(81) Ould'r-Dr 822
TARZAN'S SECRET
MAY 1
g (87) Comedy S
HATING OF MILE
Glenn Ford
Evelyn Keyea
^^^
Ron Randell
f ,J0
li—Mar. 20—PO-H »•'
55] (124) DramlB
STATE OF THE UJOI
Katharine Hepbur
TREASURE
Spencer Tracy
WelssmuUer-O'Sulllvan Van Johnson
(70) Comedy 823 R—Mar. 27—P018
TARZAN'S NEW YORK
ADVENTURE
4712
in]
(53) Drama 4752
|24] (66) Myst-Com 4713
H (64) Comedy
CROSSED TRAILS CAMPUS SLEUTH FRENCH LEAVE
Johnny Mack Brown Freddie Stewart
Jackie Cooper
Lynne Carver
June PreLsser
Jackie Cooean
R—May 22—PG-935 R—May 8—PG-!
rn^r
IB
I
m
(94) Drama 4710
SAIGON
Alan Ladd
Veronica Lake
R—Feb. 7—Pa-897
m (66) Drama 4712
MR. RECKLESS
William Eythe
Barbara Brltton
R—Feb. 21—PO904
[9] (95) Drama 4713
THE BIG CLOCK
Ray Mllland
Charles Laugbton
Maureen O'Sulllvan
R—Feb. 21—PG-9»4
|o] (89) Drama ^
THE 'SAINTED'
SISTERS
Veronica Lake
Joan Cauirield
Barry Fitzgerald
R—Mar. 6—PO-IJ
Special
(134) Comedy 868
yi
REMEMBER MAMA
Dunne
Irene
Barbara Bel Oeddes
Oscar Homolka
Philip Dom
B—Mar. 13—PO-911
[m] (87) Drama 705 15]
(88) M'drami 706
INSIDE STORY
LIGHTNIN' IN THE
Marsha Hunt
FOREST
William Lundlgan
Lynne Roberts
Charles WInnlnger
Warren Pniiglas
Gail Patrick B—Apr. 24—PO-924
Gene Lockhart
R—Apr. 3—Pa-918
H
(61) Novelty 728
©BILL AND COO
George Burton's Birds
B—Jan. 3—PG-887
rn (63) Mus-West 654
©CALIFORNIA
BRAND
R—May 8—PG-928
FIRE-
Special
(120) Drama i
MIRACLE OF THE
BELLS
Fred MacMurray
VaUl
Frank Sinatra
R—Mar. 6—PG-907
Reissue
ra (60) Western HC18
RENE(?ADE TRAIL
William Bojd
Gabby Hayes
Russell Haydal
Group 3
Special
Group 3
(63) Western 814 (127) West Dr 870 (6RI Dramai t
ARIZONA RANGER FORT APACHE TARZAN AND Ti
Tim Holt
Henry Fonda
MERMAIDS
Jack Holt
Shirley Temple
.Inhnny Weis'Jrauir
Nan Lesley
John Wayne
Linda Cltrlstlan
R—Apr. 3—PO-917 R—Mar. 13—PG-911 R—Apr. 3—PO-lf
[15) (60) Western 754
nf]
(87) Outd'r-Dr 708 (70) OiiId'r->f
|2||
BOLD FRONTIERSMAN OLD LOS ANGELES UNDER CALIFOll/
Allan "Rocky" Lane William
STARS
Elliot
tddy Waller
.lolin Carroll
Roy Rnsprs-lsne ai
R—May 1—PG-925 R—Apr. 17—PG-921 U—Mav 15—POil
155] (GO) M'drar!
HEART OF VIRGill
Janet Martln-R. KB
R—May 8—PG-9 i
(5o| (76) Dram
THE PRAIRIE
Lenore Aubert
Alan Baiter J
(68) Mystery 807 (69) Mystet? 808 (96) Drama 809
THE CHALLENGE HALF PAST MIDNIGHT SAN IDEAL HUSBAND
Tom Conway
Kent Taylor
Paulette Goddard
June Vincent
Peggy Knudsen
Michael WUdlng
R—Feb. 28—PO-906 B—Feb. 21—PG-903 Diana Wynyard
Sir Aubrey Smith
B—Jan. 17—PO-891
(84) Comedy 810
SITTING PRETTY
Robert Young
Maureen O'Hara
Clifton Webb
Richard Haydn
Louise Alhrltton
B—Feb. 28—PO-906
(96) Dram 811
©SCUDDA HOOl
SCUDDA HAYI
June Haver
Lon McCalllster
Walter Brcnnan
Anne Revere
NataUe Wood
R—Mar. 6—PG-908
(81) Drama 812 (67) Drama 813
MEET ME AT DAWN LET'S LIVE AGAIN
WlUlaro Eythe
John Emery
Hazel Court
R—Feb. 21—PG-903
R—Mar. 20—PG-914
(66) Drama 814
13 LEAD SOLDIERS
Tom Conway
I*
li
(96) Drama
ATLANTIS, LOST
CONTINENT
Jean Pierre Aumoot
Maria Months
Dennis O'Keete
(79) Comedy
SO THIS IS NEW
YORK
Henry Morgan
Rudy Vallee
B—May 16—Pa-932
(111) Comedy
©LAFF-TIME
William Tracy
(60) Documentary
KINGS OF THE
OLYMPICS
Bill Slater
R—Mar. 6—Pa-909
(120) Drama
ARCH OF TRIUMPH
Ingrid Bergman
Charles Boyer
R—Feb. 21—PG-904
(96) Drama 654
©JASSY
Margaret Loekwood
Patricia Roc
Dennis Price
B—Feb. 14— PO-902
(104) Drama 650 (96) Drama
A DOUBLE LIFE NAKED CITY
Ronald Colman
Barry Fltigerald
SIgne Hasso
Dorothy Hart
Edmund O'Brien
Howard Duff
B—Jan. 3—PU-887 R-^«n. 31—PO-
651 (80) Drama
©BLACK BART
Yvonne De Carlo
Dan Duryea
Jeffrey Lynn
96 B—Feb. 7—PG-897
653
(93) Musical 655
CASBAH
Tony Martin
Yvonne De Carlo
Marta Toren
R—May 15—PG-932
(90) Mus-C(;
ARE YOU WITH
O'Connor
liuiiald
Martha Stewart
San Juan
iiica
R—Mar. 29—Pfl
Reissue
(102) Drama
[]3]
ADVENTURES OF
ROBIN HOOD
Krrol Flynn
Ollvls de Havllland
718
|7] (94) Comedy 719
APRIL SHOWERS
Jack Carson
Ann Sothern
Robert A I da
B—Mar. 20—PO-913
(101) Drama 720
[10]
TO THE VICTOR
Dennis Morgan
Vlveca LIndfors
B—Apr. 3— PO-918
ra (104) Drama 721
WINTER MEETING
Bette Davis
Janls Paige
Jim Davis
R—Apr. 10—PO-919
^»
z
o
(85) Drama
Film Rts. In
ELIXIR OF LOVE
R—Nov. 1—PG-869
(90) Drama
Times Films
TO LIVE IN PEACE
B—Dec. 13—PG-882
(67) Drama
'i
Distinguished
REVENGE
B— Dec. 13—PG-882
(108) Opera
Grandl
LUCIA Dl
LAMMERMOOR
R—Dee, 13—PC-882
(8 S) Drama
Tricolore
PANIC
B— Dec. 13—PG-881
(106) Drama
Piiperfllm
STORY OF TOSCA
B—Jan. 3—PO-887
(76) Drams
Maver-Burstyn
SHAKUNTALA
B—Jan. 10— PO-890
(91) Drama
SuoerfUm
CAVALLERIA
RUSTICANA
R—Jan. 10—PO-890
(105) Comedy
Slrltzky
VOLPONE
R—Jan. 10—PG-889
(85) Mus-Dr
A. F. Films
lA SYMPHONIE
FANTASTIQUE
R—Jan, 10— Pn-8S9
(88) Drama (92) Drama
Artklno Piscina Int 1
BOHEMIAN RAPTURE ETERNAL RETURN
R_Feb. 14—PG-902 R—Feb. 14— l'G-901
(100) Drams
EC.D.
THE IDIOT
R_Feb 14—PG-901
(102) Mus-D (j'k),
Forero
JENNY LAMOU
Louis Joutet
R—Mar. 6—Ft"'
(96) Drama
(96) •pers
Westport Int'l
Superfil
westport ini 1
"'"''' Ui»iii
A LOVER'S RETURN THIS WINE OlUHN
R—Mar 6—PQ-910 R—Feb. ^*~^Sk
BOXOFFICE BookinGuide :: June 5, 1948

I
T
CHECK RUNNING TIME WITH LOCAL EXCHANGES FEATURE CHART
ilfl MAY 8
76) lir;ima 901
MAN WINS
Bucbanan
in Lee
t Shaj-ne
-lay
8—PG-929
Drama
J70)
SECRET
li
Ireland
iiKanduIpb
-n. 24—rO-893
MAY 15
!i3| (67) Drama 921
TRAPPED BY BOSTON
BLACKIE
I!—May 8—I'G-929
[i3] (54) Western 963
WHIRLWIND RAIDERS
Slarrelt-Hiiriielt
R—May 22— I'G-936
MAY 22
MAY 29
JUNES
Eg] (87) Drama 938 (67) Comedy 912
LADY FROM
|j[j
BLONDIE'S REWARD
SHANGHAI
Penny Singleton
Hlta llayworlh
.\rthur Lake
(trson Welles
Larry Simms
Everett Sloane
(Jlenn Anders
li—Apr. 17—PG-921
JUNE 12
813 |i2] (57) Weslern 857 (6li) Drama 821
[19]
[Sg] (78) Drama 822 [Y] (76) Drama 823 (76) Drama 824
[U
PRAIRIE OUTLAW ASSIGNED TO DANGER RAW DEAL
SWORD OF THE CLOSE-UP
Eddie Dean
Gene Kayraond
Dennis O'Keefe
AVENGER
.Man Baxter
Noreeni Nasil
Claire Trevor
Ramon Del Gado
Virginia ililmore
Ivobert KIce
Marsha Hunt
Sigrid Gurte
Richard Kollmar
It—May 29— PG-937 Ralph Morgan R—Apr. 17—PO-921
Duncan llenaldo
R—May 29—PG-937
JUNE 19
[n] (54) Western 858
THE TIOGA KID
Eddie Dean
Roscoe Ates
R—Mar. 20—Pn-«13
JUNE 26
I
(113) Dr.ama 826 (102) Musical 825
HOMECOMING ©THE PIRATE
Clark Gable
.ludy Garland
Lana Turner
Gene Kelly
R—Apr. 10— PQ-920 Walter Siezak
R—Apr. 3—PG-91S
(103) Drama 827
BIG CITY
Margaret O'Brien
Itobert Preston
Danny Thomas
R—Mar, 27—PG-915
I) Drama 4711
OF THE WOLF
! Whalen
) Western
ERS OF THE
SET
Uakely
i
ra (56) Western 4756
FRONTIER AGENT
lohnny Mack Brown
Raymond Hat ton
li] (58) Drama 4715
SPEED TO SPARE
Richard Arlen
lean Rogers
R—Feb. 28—Pa-906
Group 3
(86) Drama 815
BERLIN EXPRESS
Merle Oberon
Robert Ryan
Paul Lukas
R—Apr. 10—Pa-919
I23]
(72) Drama 4716
I WOULDN'T BE IN
YOUR SHOES
Don Castle
Elyse Knoi
Regis Toomey
R—May 8—rO-927
(2s| (95) Drama 4716 Reissue
(126) Drama R-73508
HAZARD
THE CRUSADES
Paulette Goddard
Loretta Yoiuig
Macdonald Carey
Henry Wilcoxon
R—Mar. 20—PG-9U
Group 3
(93) Drama 816
FIGHTING
DUNNE
FATHER
Pat O'Brien
Darryl Hickman
Myrna Dell
B—May 15—PC-931
[?] (51) Western
RANGE RENEGADES
Jimmy Wakely
Cannonball" Taylor
[13] (71) Drama 4715 jai] ( • • ) Western
STAGE STRUCK IKIGGERMAN
Kane Richmond
Audrey Long
R—.May 22—PG-935
Johnny .Mack Brown
m
Mil
mt
muMI
^ (60) M'drama 709
KING OF GAMBLERS
I.inet Martin
IViDiam Wright
R—May 29—PG-938
(l3| (60) Western 755
CARSON CITY RAIDERS
Mian "Rocky" Lane
m (85) Drama 710 Hi] (60) M'drama 711
i, JANE DOE
SECRET SERVICE
Ruth Hussey
INVESTIGATOR
.lohn Carroll
Lynne Roberts
Vera Ralston
Lloyd Bridges
R—May 22—PG-934 R—June 5—PG-939
Is] (67) Mus-West 656
THE TIMBER TRAIL
Monte Hale
Lynne Roberts
Herald (Negro)
Reissues
Reissues
Reissue
Reissue
Reissue
|

REVIEW DIGEST and Alphabetical Picture Guide Index- li!*
u
A
850 Adventure Islanil (67) Para 8-23
912 Atlvenlures in Silverado (75) Col... 3-13
905 Adventures of Casanova (S3) El 2-28
893 Albuquerque (90) Para 1-24
895 Alias a Gentleman (78) MGM 1-31-
906 All My Sons (94) U-1 2-28.
884 Always Together (78) WB 12-20
894An5els' Alley (67) Mono 1-24
925 Anna Karenina (111) 20-Fox 5- 1
924 Another Part of the Forest (107) U-l 4-24-
913 April Showers (94) WB 3-20
904 Arch of Triumph (120) UA 2-21
913 Are You With It? (9») U-l 3-20
923Aroyle Secrets. The (63) FC 4-24
917 Arizona Ranoer, The (63) RKO 4- 3
922 Arthur Takes Over (63) 20-Fox 4-17.
929 Assigned to Danger (65) EL 5-8'

1
7 An interpretative analysis of opinions deducted from the language ol lay
and trade press reviews. The plus and minus signs indicate the degree
of favor or disfavor of the review. This department serves also as an
ALPHABETICAL INDEX to feature releases. Numeral preceding title is
Picture Guide Review page number. In parentheses after title is running
time. Date following distributor is BOXOFFICE review date. Listings cov»
current reviews. It is brought up to date regularly. The meaning of the
various signs and their combinations is as follows:
tt
Very Good; + Good; ^ Fair; - Poor; = Very Poor.
In the summary H is rated as 2 pluses; = as 2 minuses.
1l
o
!913 October Man. The (85) EL 3-20-48
i907 Oklahoma Badlands (59) Rep 3- 6-48
|921 Old Los Anjeles (87) Rep 4-17-48
:IH1 1926 On an Island With You (107) MGM 5- 1-48
i89g On Our Merry Way (formerly Miracle
Can Happen. A) (107) UA 2- 7-48
i!70 On the Old Spanish Trail (75) Rep. 11- 1-47
iJ93 Open Secret (70) EL 1-24-48
-t ,'575 Out of the Past (96) RKO 11-22-47
195 Panhandle (84) Allied Artists 1-31-48
!88Paradine Case, The (129) SRO 1- 3-48
'03 Pearl, The (79) RKO 2-21-48
Perilous Waters (64) Mono
07 Phantom Valley (53) Col 3- 6-48
S7 Piccadilly Incident (87) MGM 2- 7-4«
lis Pirate, The (102) MGM 4- 3-4S
176 Pirates of Monterey (78) 11-22-47
U-l
'23 Port Said (69) Col 4-24-48
Prairie Express (55.) Mont
79 Prince of Thieves. Th« (72) Col 12- 6-47
+ - :•

SHORTS CHART
Short subjects, listed by Company, in order ol release, nunning
title. First date is National release, second the date oi review in BOXOFFICE.
Symbol between dates is rating Irom the BOXOFFICE review: ++ Veiy Good,
+ Good, — Fair. — Poor, = Very Poor. © Indicates color photography.
Columbia
Proii. No. Title Rel. Date Ratino Rev'd
ASSORTED COMEDIES
9422 Should Husbands Marry!

1)5
,.M
^
This
'
T
20th Century-Fox
SHORTS CHART
Prod. No. Title Rel. Date Rating Rev'd
DRIBBLE PUSS PARADE
5901 Album of Animals (8).. 11-21 ± 9-27
5902 Diving to Live (9) May
FEMININE WORLD
S601 Somethino Old—Something New
(lllia Cliase) (S) Feb. + 2-2S
!602 Fasliioned for Action
(Ilka Chase) (8) Apr. ± 4-17
MARCH OF TIME
/Ol. 13, No. 11 Your Doctors—
1947 (19) 6-13
-H- 6-14
/ol. 13, No. 12 New Trains
for Old? (IS) 7-11
-H- 7-19
Ifol. 13, No. 13 Turkey's 100 Million
(1S!4) S- 8 -f 8-2
1947-48 SEASON
^ot. 14. No. 1 Is Everybody
Listening? (IS) 9-5 -f 8-30
{'ol.l4. No. 2T-Men in Action
! (18) 10- 3 tt 10-11
'ol. 14, No. 3 End of an Empire
(IS) 10-31 + 11- 1
'ol. 14, No. 4 Public Relations
Means You! (17).. 11-28
-H- 11-29
ol. 14, No. 5 The Presidential
Year (18) 12-26
14, No. 6 The Cold War
(15) 1-24 -H- 1-31
14, No. 7 Marriage and Divorce
(16) Feb. tt 2-2S
jol. 14, No. 8 Crisis in Italy
(17) Mar. + 4-10
Dl. 14, No. 9 Life With Junior
(18) Apr.
}|. 14, No. 10 Battle of Greece
(17) May + 5-15
MOVIETONE ADVENTURES
'!56©Zululand (8) 6-6
•:J1
J-K
S
i.lti

i
SHORTS REVIEWS Opiniotts on the Curreof Short Subjects -
-
Makers of Destiny
Astor Pictures (Vol. 1, No. 1) 15 Mins.
Fair. Hullinger Productions of Washington,
D. C, launches its new series of color documentaries
with a short on Washington radio
commentators. The subject matter is interesting,
but narration and musical background
fall short of established documentary quality.
The commentary is sporadic, resulting in moments
of undescribed action. The picture was
shot on 16mm Kodachrome and blown up to
35mm for theatrical release. The picture illumination
is low. Seen in the short ore Eric
Sevareid, Fulton Lewis jr., Elmer Davis, Morgan
Beatty, Drew Pearson, Ernest Lindley and
Baukhage.
Bone Bandit
RKO (Walt Disney Cartoon) 7 Mins.
Amusing. Pluto tangles with a mischievous
gopher in the garden. The gopher has been
stealing Pluto's bones and using them to support
his underground tunnel system, Pluto
chases the gopher, but the little fellow is
aware that his pursuer has hay fever. He
waves some goldenrod under Pluto's nose and
the dog has sneezing fits.
Crime Lab
RKO (This Is America) 17 Mins.
Very good. Using New York's police laboratory
and highly skilled police scientists to show
how modern crime detection works, the film
points up a lot about police work that the average
person doesn't know. All the policemen
and detectives seen in the short are members
of the police department. The homicide squad
is seen tracing minute clues with the aid of
scientific laboratory tests to track down the
strangler of a young girl. The film points
out that there is little glamour to the work.
The capture of a criminal is enacted in a suspenseful
climax.
Daddy Duck
RKO (Walt Disney Cartoon) 7 Mins.
Good. Donald Duck adopts a baby kangaroo
and receives detailed instructions from
the adoption home on how to care for him.
Donald gets nowhere when he attempts to
get the little fellow into the bathtub. The
kangaroo is frightened by a bear rug in Donald's
living room. Donald sees this as an opportunity
to impress his new child with his
courage. He proceeds to kick the rug about.
The baby kangaroo believes the rug is getting
the best of Donald and attacks it with
a hot poker.
How to Clean House
RKO (Edgar Kennedy Comedy) 18 Mins.
Fair. Edgar Kennedy attempts to prove to
his wife that he can clean their two-story
house within three hours. The trouble starts
when he uses too much soap in the washing
machine, but Kennedy is unaware that the
Exhibitor Has His Say
(Continued from page 3)
MISCELLANEOUS
Night at the Follies, A (SR)—This is a roadshow
on film as presented on the stage at the
Follies Theatre in Los Angeles. It is good
entertainment, something different, with suggestive
gags by the comedians and plenty of
dancing girls in very little clothes. I raised
my price to 50 cents, adults only, and packed
them in. Played Tuesday. Weather: Showers.
— E. M. Freiburger, Paramount Theatre, Dewey,
Okla. Small town patronage. * * *
Thief of Bagdad (FC)—Reissue.
Sabu, Conrad
Veidt, June Duprez. This one is old but
very good — play it single. — Noble Jonas,
Capitol Theatre, Gastonia, N. C. General patronage.
•
14
suds are running over into the kitchen. He
finds he can't make beds and doesn't know
how to cook. In desperation Kennedy hires
a maid while his wife and in-laws are out.
She finishes the cleaning, but leaves as Kennedy
and his family discover the kitchen is
flooded with suds.
Secretary Trouble
RKO (Leon Errol Comedy) 18 Mins.
Fair. Leon Errol learns the art of fencing
the hard way when he is forced into a duel
with his secretary's jealous husband. He also
has to cope with his wife's jealous disposition.
The secretary is a beautiful brunet. Her husband
is a fencing instructor. After a furious
chase in which Errol comes close to losing
his head, he persuades the irate husband that
his suspicions are unfounded.
Dying to Live
20th-Fox (Dribble-Puss Parade) 9 Mins.
Good. Lew Lehr comments on strange ways
of making a living. Professional bridge leapers,
bicycle riders who dive off platforms into
tanks, tight rope walkers and other dare
devils come in for Lehr's kidding. The action
shots are exciting.
Majesty of Yellowstone
20th-Fox (Movietone Adventure) 9 Mins.
Excellent. Yellowstone Park in the winter
is dramatically photographed here. The
Movietone cameramen accompanied rangers
of the national park service on their rounds.
The cameras took in vast expanses of mountain
scenery; the geysers, and also herds of
deer, antelope and bison. George Carson
Putnam handled the narration.
Mighty Mouse and Feudin
Hillbillies
20th-Fox (Terrytoon) 7 Mins.
Fair. This time Mighty Mouse saves his
mice kinfolk when they are attacked by a
cabinful of whiskey drinking^ cats. The cats
had taken the mice by surprise, but they got
the surprise of their lives from Mighty Mouse.
Mighty Mouse and the
Magician
ZOth-Fox (Terrytoon) — 7 Mins.
Fair. Mighty Mouse comes to the rescue of
mousedom which faces extermination. The
cats hove gotten their paws on magic wands
used by a mouse magician.
In the N evr sr eel s
Movietone News, No. 42: Dewey beats
Stassen in Oregon primary; President Truman
at centennial fete of Girard college; father
of the year; the Hague catches fire; carrier
base jet planes pass navy tests; Scoutorama;
Dutch celebration hails tulip time in
Holland; Bedlington terrier wins dog show
championship; night harness racing at Roosevelt
raceway, the winner. Direct Win; women's
auto racing in Georgia.
News of the Day, No. 278: Israel's first president
thanks U.S. for help; navy's lightning
jets in mass hop at sea; Boy Scouts thrill New
York in great jamboree; fire sweeps Dutch
palace; father of the year; world's fastest human;
blue bloods of dogdom.
Paramount News, No. 79: Dogdom high society;
U.S. meets first president of Israel-
Queen Mary brings many celebrities; GOP
hopefuls set for battle of delegates.
Universal News, No. 148: Dewey tops Stassen
in Oregon primaries; Truman visits boys
at school; navy jets tested on carrier; new
Russian envoy arrives; father of 25 honored;
fire damages Dutch palace; new president of
Israel; track stars shine in Los Angeles meet;
blue ribbon dog show.
Warner Pathe News, No. 81: People on shipboard;
Boy Scouts hold giant rally; Israel's
bombed Jews dig in; royal palace burns at
the Hague; big party in Calilornia; dog show;
New York boys in PAL bouts.
•
Movietone News, No. 43: UN faces crisis
over war in Palestine; Marshall makes plea
for world needy children; New York rally hears
appeal to help needy children; Princess Elizabeth
at race track; Jesse James; Canadian
oil well; Boys Town is his final resting place
for Father Flanagan; Hogan wins PGA golf
tournament at St. Louis.
News of the Day, No. 277:
War zone report
from Palestine; science carries on amid ruins;
Boys Town mourns Father Flanagan; flocks
*
begin summer trek; golf classics.
Paramount News, No. 80: Days of trial-
Father Flanagan—Boys Town; 2,400 sheep
cross Coulee dam; Jesse James reported alive;
The wands enable
the cats to become invisible and nab
the helpless mice. Mighty Mouse uses his
X-ray eyes to end the cat menace.
Scenic Sweden
20th-Fox (Movietone Adventure) 8 Mins.
Good. Sweden has become a popular subject
for shorts. Several have been made within
the past six months. The -one reviewed
here includes a trip through the Gota Canal,
which cuts across southern Sweden. There
are shots, too, of the University of Upsala
and the rich farm lands of Dalecarlia. The film
ends with scenes of the midsummer Maypole
festival.
golf classic; Hogan wins second PGA championship.
Universal News, No. 147: Secretary Marshall
appeals for the UN children; president
of Israel visits White House; sheep cross
Grand Coulee dam; Canadian oil fields goes
on rampage; cf goofy hair style shown in
Hollywood; congressmen slug it out on baseball
diamond; British win New York socker
classic.
Warner Pathe News, No. 82: Israel president
visits Truman; sheep cross Grand Coulee dam;
Britain's Philip goes to school; vacation fashtons
in cottons; Hogan wins PGA golf; Canadian
wrestlers get rough; motorcycle races
plane; great events—Bunker Hill.
All American News, Voy. 6, No. 293: Slossfield
Health Center brings medical help to
many in Birmingham; Lavada Durst sets records
as leading Texas disk jockey; sale of
George Washington Carver stamps continues
record pace; Shorter in North Little Rock college
receives recognition from state department
of education; Katherine Dunham dancers
of New York give special revue; Abbott
memorial award is presented to Chicago business
leader.
Telenews Digest, No. 21: UN asks end of Palestine
war; Jewish state proclaimed as Arabs
attack; Scandinavia; British warships given to
China; Mussolini family three years later.
6,000 students of France ip mass pilgrimage;
bomb blasts office of political party; Swedish
students rib year's events; Truman's phrase
"children and dogs" proves prophecy; Presi-'
dential Candidate Talt marches through picket
line of striking unionists protesting the Talf-,'
Hartley labor law; Mae 'West returns to the
U.S. with comments on Anglo-American matters;
Joe Louis fans watch their hero get ajtj
close shave—at a barber shop; the Democratic;
minority in Congress is not too small to give|
a severe beating to Republican opponents—
on the baseball diamond; archers beat golf-j
'
ers in Dallas, Tex.
BOXOFFICE BookinGuido :: June 5, 1948
*L

Op/m'ons on Current Productioas; Exploitips for SalUag to Ae Public
FEATURE REVIEWS
—
I
Up in Central Park
Musical
Univ.-Int'l (662) 87 Minutes Rel. July '48
Deanna Durbin sings delightfully and gives an unalfected
portrayal of an immigrant Irish girl in a pleasing musical.
The picturesque settings and costumes of old New York and
the amusing manipulations of the crooked Tammany machine
will have a strong appeal to the older patrons. The star and
Dick Haymes will insure good boxoffice returns generally.
Only three of the original half-dozen Romberg hit tunes from
the Broadway stage musical are used and Miss Durbin sings
only two of them, in addition to a classical number by Verdi.
Only the enchanting Currier & Ives skating ballet remains of
the several dance numbers. Instead, the accent is on the
comedy aspects of a plot which is roughly based on fact. It
tells of the- days when Boss Tweed had a puppet mayor
elected and fooled New York's honest citizens while he
looted the public till. Directed by William Seiter.
Deanna Durbin, Dick Haymes, Vincenl Price, Albert Sharpe,
Tom Powers, Hobart Cavanaugh, Thurston Hall.
Coroner Creek
F
Western
(Cinecolor)
Columbia ( ) 90 Minutes Rel. ,
Whether or not they have a predilection for sagebrush
garnishments, those who relish red-blooded, tense, hardboiled,
lightning-speed action dramas must vote this a sterling
investment in celluloid entertainment. And to that large
contingent of ticket buyers that has a preference for westerns,
its exhibition will prove one of the season's red letter
occasions. The story possesses much more substance than
is usual in oaters and those literary assets furnish the
offering with a brimming measure of suspense and excitement,
without over-emphasis on chases and many of the
other slock situations. But there is one truly tough fight
which alone is worth the price of admission. Performances
are calibered to take full advantage of an exceptional yarn
and the lush production mountings—including Cinecolor
photography—which accent it. Skilfully directed by Ray Enright.
Randolph Scott, Marguerite Chapman, George Macready,
Sally Eilers, Edgar Buchanan, Forrest Tucker, Wallace Ford.
^e Cl
The Vicious Circle
United Artists ( ) 77 Minutes Rel.
Again the screen undertakes a preachment against intolerance
generally and anti-Semitism specifically. Herein the
message finds its genesis and justification in a cause celebre
of nearly a century ago in which five Hungarian-Jewish
peasants are unjustly accused of murdering a young girl, of
which crime they are ultimately acquitted although every
force of bigotry was brought to bear in efforts to convict
them. By this time individual showmen should have been
able to determine how much patronage can be expected
from pictures of its type and those past performances will
give them a reasonable estimate of this offering's commercial
possibilities in their own cities or neighborhoods. Considering
that the cast is devoid of top names and that the picture
apparently was mads with a modest budget, it is unusually
praiseworthy. Produced and directed by W. Lee Wilder.
Conrad Nagel, Fritz Kortner. Reinhold Schunzel, Philip Van
Zandt, Lyle Talbot, Eddie LeRoy, Edwin Maxwell.
Carson City Raiders
F
Western
Republic (755) 60 Minutes Rel. May 13, '48
Right out of the same action mold that established predecessors
in the Allan "Rocky" Lane sagebrush series as surefire
in the standard western pattern is this new entry in the
group. In generous quantities it ladles out gunfights and
fisticuffs, hard riding and skuldug_gery, with Lanes heroics
bolstered by the work of a competent supporting cast, and in
every respect appears destined for warm reception by audiences
seeking such fare. The_ baddies are a gang of outlaws
raising hob with freight lines operating out of Carson City.
Lane, dispatched to break up the villainy, unmasks the town
barber as the brains of the mob, but not until the crooks hove
almost pinned the rap on the sheriff—a one-time bandit
turned straight. There is a suggestion of romance, but true
to character Lane doesn't let the femme distract him from his
goal. Directed by Yakima Canutt.
Allan "Rocky" Lane, Eddy Waller, Beverly Johns, Frank
Reicher, Hal London, Steve Darrell.
Escape
20lh-Fox (822)
Drama
78 Minutes Rel. July '48
One must assume that the well-known English cousins
won all of the arguments while this was being filmed. Although
it is one of those quota films for which an American
producer, director and stars went to Britain, with the British
industry supplying the remainder of the cast and crew, the
offering has all of the earmarks of pictures turned out in that
country and virtually nothing to reflect the technique of
Hollywood. Whether such aura will prove an exhibition asset
or liability can best be determined by individual situations'
past experience with features from England. In any event,
its drawing potential will be but little enhanced by the
subject matter, which treats with a protracted and somewhat
monotonous manhunt after an unjustly-convicted prisoner has
escaped from durance vile. The two star names should help
attract customers. Joseph Mankiewicz directed.
Rex Harrison, Peggy Cummins, William Hartnell, Norman
Wooland, Jill Esmond, Frederick Piper.
Will It Happen Again?
Film Classics 62 Minutes Rel.
F
Documentary
An interest-holding and highly exploitable documentary
which shows Hitler's rise to power and the eventual fall of
Naziism. The picture, which is sponsored by the Navy CIud
of the U.S.A., is composed of newsreel shots and captured
German films of mobs and marching scenes interspersed
with home movies made at the Nazi leader's Berchtesgaden
retreat. Playing up the love life of Hitler and Eva Braun
angle will result in strong business in action houses and a
few first runs. Will make a fair supporting dualler generally.
The switching back and forth between contrasting shots of
Hitler shouting to his enthusiastic followers and Eva Braun
and her guests frolicking at the peaceful Berchtesgaden retreat
is effective at first, but soon becomes repetitious.
These "at home" scenes are amusing and amateurish rather
than sensational and will offend no one. In addition to Hitler
and the blond, laughing Eva, the spectator gets closeup
views of Goering, Goebbels, Himmler and Mussolini. The
narration is by George Bryan and Philip Stahl.
,ale
t. C
Ea:
latio'
940 BOXOFFICE June 5, 1948 939
APi
coun
trad
Secret Service Investigator F
Melodrama
Republic (711) 60 Minutes ReL May 31, '448
Apparent over-eagerness to endow the screenplay with
suspense resulted in its becoming only confusing. Furthermore,
there is hardly enough action in the circuitous plot to
recompense for the concentration necessary for any spectator
sufficiently engrossed to try and unravel its complications.
While the cast lists three acceptable top names
which, parenthetically, are the film's best asset—those usually
competent mummers were helpless against unbelieveable
situations and dull dialog. The picture is, of course,
aimed at second spot bookings for subsequent double bills
and even there it will add nothing to the drawing power or
entertainment content of the program. A returned war hero,
because he resembles a dead criminal, is hired by a gang,
posing as G-Men, to transport a pair of counterfeit plates
through a long list of double-crosses. Directed by R. B.
Springsteen.
Lynne Roberts, Lloyd Bridges, George Zucco, June Storey,
Trevor Bardette, John Kellogg, Jack Overman.
The Room Upstairs
Lopert Films 90 Minutes Rel. August '48
There have been belter French films than "The Room
Upstairs," but none has had its boxoffice appeal. The reason
is Marlene Dietrich. This is her first French film, a story of
illicit love, murder and retribution. It is strictly adult fare with
strong possibilities for domestic situations as well as art and
foreign language houses. Miss Dietrich's sultry charm, her leg
appeal enhanced by short, "old look" dresses, and English
subtitles overcome the foreign language handicap. Her role
is that of a widow whose morals seldom interfere with her
pleasures. Gabin, a building contractor, finds her cooperative,
falls in love with her and builds her a house. She
accepts his love and gift, but plans to marry a diplomat.
Gabin learns of her plans and kills her. He is acquitted
of the murder charge, but is killed by another of her grieving
suitors. George Lacombe directed.
Marlene Dietrich, Jean Gabin, Jean d'Yd, Morgo Lion, Marcel
Herrand, Jean Daicante, Henri Poupon, Marcel Andre.
A

. . The
musical
. . Hounded
. . When
. . Even
. . and Deadly Danger . . .
A.
EXPLOITIPS Suggestions for Selling; Adlines for Newspaper and Programs
SELLING ANGLES:
"The Vicious Circle"
SELLING ANGLES:
"Up in Central Park"
Secure the backing of civic groups, service clubs, the ministry
of all denominations, educators and newspapermen,
arranging for them to see the picture at a special shov/ing
and giving its plea for tolerance their endorsement. In lobby
posters and advertising copy emphasize that the plot is based
on actual fact, including such catchlines as "Every Word Is
True!" Sponsor an essay contest among school children with
"tolerance" as the subject.
CATCHLINES:
Here's a Story That Took Courage and Daring to Tell . . .
The Story of an Outrage Against Humanity . . . That Will
Leave Its Savage Imprint Forever in Your Memory . . . With
You Cannot Escape
Dramatic Impact So Personal .
It . . . Hate Without Reason or Motive.
Drama That Blisters the Screen ... So Real and Daring
That It Is Frightening ... A Great Controversy of Our Time
. . . Brought Courageously to the Screen ... A Question
for Which the World Must Find an Answer,
(cretc
jealc
Dearma Durbin and Dick Haymes are the big selling names
with the latter also famous for his records and radio show.
Play up Albert Sharpe as the original star of "Finian's Rainbow,"
Broadway . in which he played the title role.
Make tieups with local music shops for window displays of
record albums of the "Up in Central Park" score. Also with
art shops for displays of Currier

; Ini
1
|iQ>vatt
'
' "tevite.
'
$100
j
ftTES: 10c per word, minimum Sl.OO, cash with copy. Four insertions for price oi three.
COSING DATE: Monday noon preceding publication date. Send copy and answers to
• Box Numbers to BOXOFTICE, 825 Van Brunt Blvd., Kansas City 1, Mo. •
GENERAL EQUIPMENT—USED
8i lex 4 Star Sound with high Intensity arcs
%\\. Ijelow the niarliet. Wire or write nowl New
1(1 ss. S.O.S. Cimena Supply Corporation. Driveeiit.,
602 W. 52nd St., New York 19.
:> ive-lns—need more power? Western Electric
frc $150. (Liberal trade-ins). New address,
;B(. Cinema Supply Corp., Drive-ln Dept., 602
; (P. 2nd St.. New York 19.
ytlme shadowhox beaded screens, collapsible,
3S.I in., worth $125. now $44.50: soundfllm
ini tiers. $29.50 up; colnometers, $49.50; ports-
WetSmm sound projectors, $89.50 up: lOmm
>loi. projectors, $109.75 up: complete PA systeii
$44.75: rebuilt General two unit electric
•Jcl machines, $139.50. Send for sales bulletin,
headdress. S.O.S. Cinema Supply Corp.. 602
gi St., .New York 19.
rr--
;
ive your machines rebuilt and modernized fay
qy methods. All work guaranteed. Mofements
[."Clalty. Projection Service 4 Supply Co.,
liVorth nth St.. Minneapolis 3. Minn.
J'Cial! 3.000 chairs with leatherette Insert
backs, spring cushion leatherette bottoms,
,ete with center and end standards. All or
000 full
pring cusbioD
and end
each for aB
t. fob. Cleveland. General Theatre Equlplico..
3417 Prospect Ave. Phones: TOwer
0)7. FAirmount 4958. Cleveland. Ohio.
Slilarc generator. SO-160 amperes, excellent
l^ion: $450. L. & N. Theatre Corp., Antioch,
Siotion! Like new. 500 loge chairs consistred
plush mohair backs and spring cushion
lihair bottoms having red mohair arm rests,
nte with center and end standards. All 6r
tj.7.60 each, f.o.b. Cleveland. General Theatre
nent Co., 2417 Prospect Ave. Phones:
« 1-0277, FAirmount 4958, Cleveland, Ohio.
50 tor complete rebuilt booth equipment
ng two Simplex rear shutter projectors,
magazines, Ultraphone soundheads, ampliid
speaker, low intensity lamphouses and
lt|rs. Years of good service in this equipn
$100 deposit with order. Balance C.O.D.
are your needs? Get our prices first,
iaciy Theatre Supply Co., 1235 South Wabash
•e. :hicago. Phone: WEBster 7268. America's
• ist( Growing Supply House.
; Ft- Sale. New Wurlitzer drink vendors, $595
'* immediate delivery. Pair used ESF portable
Vi';J5mm sound projectors. Perfect condition,
deposit. Balance C.O.D. Candy cases,
'''
wood trim, four ft.. $135. Full line of
1.1 equipment. Academy Theatre Supply
;.35 So. Wabash Ave., Chicago. WEBster
^America's Fastest Growing Supply House.
Paj Peerless L.I. lamps. $150: pr. 30 amp.
;tilis. $95; pr. Simplex rear shutter heati,
iibli bearing movements, spiral gears and cast
m ps. $400: pr. Larsen soundheads, complete,
(00 two amplifiers, each $90: pr. Gardiner
.W. amps, new mirrors, $150: one Western
leet mirroplionic sound system complete, 62
ttJ type amplifiers, with Diphonic speakers,
dt: condition, $800: pr. Strong K.W. recti-
'. ed one week, $310: pr. SjTicrofilm soundil\S150.
All equipment guaranteed. Rhodes
lunflnd Projection Service, 218 East 56th St.,
|vinh,
Ga.
'Co(iete booth equipment. Pair Simplex rear
MU* projectors, double bearing movement
dest:, magazines, ultraphone soundheads, mo-
's. Irand new amplifiers. Strong intensity
mpsjIO amp. rectifiers. Bargain. $975. Write
Arricin Theatre. 3621 Main St.. Indiana
irbn
Ind.
iCorfetely rebuilt guaranteed like new proiecf
[tjianisms with new rear shutters and new
Itblflearing intermittents. Complete sound sys-
*8, joyal Soundmaster soundheads with new
itorind new gear boxes, 50 series amplifiers.
25
le Hertner transverter high intensity, like $40,000 to purchase or as
vn down
ch:uiging payment
to 60
on
cycle. Bargain.
theatre.
Prefer Virginia, North
Also,
motors
Carolina or
in most sizes. Gem South
Theatre. Carolina. All information first letter
IVis.
confidential
,.- • es
Reply Bo.xoffice, A-3050.
Sim < mechanisms. $150. Strong low intensity
c la s. $100. liCA sound complete. $500.
etlfl
. $35. Write for bargain list. Cer-Bar,
N. Illinois St.. Indianapolis, Ind.
Inrn lately available and priced right. One No.
' »; er complete 3 h.p. Allis-Chalmers pump;
' n 48 hlnwer hydraulic control TV- h.p.
''r. n siW-20 Gyra spray washers, two 45%
10, dual directional metal deflectors. Bijou
•«UMit Co., 423
w Sienn.
Fourth Ave. North, Nash-
3X(JTICE :
: June
5, 1948
GENERAL EQUIP.—USED (Conl.)
)rive-in deal "Ith SOS saved me $5,000," says
onliaiipy "Your UeVry
PG 31
tion. Crated
RCA sound system complete.
ready for shipment. This
A-1 condi-
is excellent
exliibitor. $2.4S)5 outfit
urlh Ihrice the price." Super Simplest E-7,
for any theatre up to 1.000 seats. Will sell
ft
Jiilor, Hrenkert. Motiograpli, Century, RCA or to best offer. Boxofflce. A-3063.
Booster amplifiers, fit any sound system
$650. Twin In-Car Speakers with Junction St.. Canton. HI.
;|)o $16.75, complete; 70/140 ampere motor
Igeialors. $525. Super Snapllte fl. 9 leruM
Pair Powers rebuilt. $200. Pair rear shutter
Simplex rebuilt. $600. Pair, like new, Ultraphone
soundheads, complete with new motors, $80.
Powers stands, magazines, $25. Pair 6 in. lens.
$15. Pair Ultraphone soundheads. $20 as is.
Admission sign. $7. Ed Holder, 136 East Spruce
For Sale: Two DeVry model 1, 35mm portable
sound-on-film piojectors. Complete with amplifier
and speaker. Purch.'ised new in January,
used one month. $1,000 cash. State Amusement
Co., Box 16, Metz. W. Va.
Good condition. Just taken out of the Norwood
theatre, Norwood, Ohio. One No. 1-S
Western Electric sound system complete with
Universal bases. No. 1-A soundheads, No. 41-A
and 42-.\ amplifiers: two No. 12-A horns and
two ail steel horn towers. XU for $350 f.o.b.,
Norwood, Ohio. Vogue Theatre Co., 8459 Vine
St.. Cincinnati 15. Ohio.
Powers 6B projectors, complete. $150 pair,
RCA soundlieads for Powers, motors, attachments.
$150 pair. Rialto. LaBelle. Mo.
Complete standard booth equipment including
projectors, sound, amplifiers, lamps, rectifiers
and all accessories. Bargain. Available now.
Box 5526, Cleveland, Ohio.
For Sale: Two Simplex machines in .\-l condition,
booth equipment, screen. Reasonable.
Boxoffice. A-3068.
Booth equipment for less than $3,000 cash
offered subject to prior sale. For particulars
reply Boxoffice, A-3069.
Sound Screen. 11x14. New washable Walker
pla.stic. Silver, reflective. Will sell for half
price. $75. Sharon Theatre, New Sharon. Iowa.
GENERAL EQUIPMENT—NEW
Keep customers cool! Quickly order these: Air
washers to tit your present blowers at 1946 prices.
5.000 cfm. $138: 7.000 cfm. $168: 10.000 cfm.
$204: 15.000 cfm. $240: 20,000 cfm, $276:
new blowers with motors and drives, 8.500 cfm.
$172.50: 11.000 cfm, $229.90: 13.500 cfm, $276"
22,500 cfm. $34S. Beat the heat, wire SOS
Cinema Supply Corp.. 602 W. 52nd St., New
York 19.
Drive-ln Theatre Projection and sound equipment.
Brand new; nothing else needed, $2,974.
Theatre equipment $2,794, ,and $2,280. completi
apd installed. Ace Camera Supply. 150 N. Irby.
Florence, S. C.
Poster Cases. Stainless steel or extruded aluminum
poster cases, illuminated or none-Illuminated.
Available in all sizes. Prompt delivery. Poblocki
and Sons. 2159 South Klnnlckinnic Ave., Milwaukee
7, Wis.
Carbon Savers: "Kirk's Three Screw" 6, 7,
8mm, fits all standard lamps. $1.50 ea. Distributed
by M. D. KIrkland, 3005 W. Lanvale St.,
Baltimore, Md. Send money order.
New booth equipment, complete. Simplex intermediate
high, super bases, projector R 7,
R.C.A. sound, electric ticket machine, etc. Save
25%. Was purchased for theatre I had planned
to build. 2340 North 110th. Seattle 33. Wash.
New No. 42 Oetors double gas popper with
stand and four trays. Never out of crate. $550
cash. First cashier's check gets It. Parma Theatre.
Film Bldg.. Cleveland. Ohio.
Phillips new safety carbon saver. Ask your
theatre de.iler.
THEATRES WANTED
Sell your theatre privately. Confidential correspondence
Invited. Leak Theatre Sales. 3422
Kinmorc. Dallas. 1109 Orchard Lane, Des
Moines, Iowa.
Is your theaUe lor sale? Our cash buyers are
waiting. We get quick results. Will give you a
prompt estimate of your present theatre value
Write us today. "Joe" Joseph. 2409 Sunset Ave
Phone Tale 2-7650. Dallas. Texas.
Cash for small town theatre, Texas. New Mexico.
Arizona. Condition of theatre and equipment
Will buy or lease theatre In good town anywhere
except eastern st.atcs. Box 131. St Louis
Mich.
For quick action list your theatre for sale or
lease with the only licensed real estate broker In
the southeast handling theatres exclusively A C
Cowles. 416 Peachtree Arcade. Atlanta Ga
Small theatre wanted. Buy or lease, California
Oregon, or Washington preferred. Confidence
resnecled. Walt Dowllng. 391 Springfield St
Chicoppe. Mass.
THEATRES FOR SALE
Build double parking drive-ln theatres under
franchise patent No. 2.102.718. reissue No. 22,756
and Improvements, patent pending. Up to 307o
more seating capacity with little additional cost.
Louis Josserand. Architect, 628 M & M Bldg.,
Houston, Tex.
We have theatres. .Many theatres lor sale,
worth Investigating. Contact us Immediately.
"Joe" Joseph. 2409 Sunset Ate. Phone Yale
2-7660. Dallas. Texas.
Theatres tor sale. Selecud listings in Oregon
and Washington now available. Write for list.
Theatre Exchange Co.. Fine Arts Bldg.. Portland,
Ore.
Lifetime exhibilor retiring: First run rich Kansas
county scat 5.000. One other theatre. New
Simplex booth. 550 Heywood chairs. Exceptional
concessions. Two well cooling. Includes
brick building, apartment, store. Priced, payout
33 months, $66,000. $20,000 down. State
finances. complete identification. Boxoffice,
A-3056.
Five hundred car drive-in. West Texas city
30,000. Perfect location four-lane highway. Fastest
growing city southwest. National publicity.
E-7s, Brenkert highs, RCA. Paved ramps. Concrete
tower includes apartment. Nine month
season. $2,500 profit first month 1948. Wired
for car speakers. $50,000. $15,000 down. Your
finances, identity please. Leai, 3422 Klnmore,
Dallas.
Near Dallas. Live trade center 1,000. 275
seats, new Manley, perfect equipment. Newly
decorated front. Long establLshed. Illness. $11,000.
$7,000 down. Leak, 3422 Klnmore, Dallas.
For Sale: Urive-in Theatre, 300 cars. First
and second run products, rich farming and oil
payroll. Large construction under way. Money
maker, rare opportunity. Neglected by owner with
other interests. Cash or terms. Boxoffice, .\-3061.
,
Outstanding suburb. Only theatre, separate
modern community, yet near everything, Texas
metroitolis. Texas' nicest town this size. Nationally
known architect designed. 650 seats.
Trade area 15,000. Perfect film setup. Highly
profitable. $44,000. $29,000 down. Leak. 3422
Kinmore. Dallas.
Theatre near Missoula. Montana, in heart of Bitterroot
valley. Remodeled, redecorated and all
new equipment. De luxe house. Full price,
$45,000 including building. Some terms. Contact
Joseph C. Butler, ATwater 6221, 304 SW 4th Ave.,
Poreland. Ore. A. B.C. Brokerage Company.
Theatre, 274 seats, southern Idaho. Full price,
$21,000 including building. Simiilex machines.
Western Electric sound. Wire, call or write to
Nolen Howard, Bo.x 277, phone 508, Payette,
Idaho. A. B.C. Brokerage Company.
500-seat theatre, downtown Victoria. B. C. For
sale or lease. Apply State Theatre. Vancouver.
B. C.
Colored theatre in Tennessee county seat, 6,500.
County two thirds colored. Price reasonable. Reply
Bo.soffice. A-3065.
Northeast Iowa only theatre long established
town 1.700. Motiograph, Strong highs, Operadio,
380 seats mostly upholstered. Two-year payout.
$27,500. SOUTHBUST IOWA town 1.900, latest
equipment. $18 seat. Long established. Records
available, showing excellent return. Fine apartment
available. $31,000. $20,000 down. SOUTH-
WEST IOWA, rich agricultural town, 1,500. Simplex.
300 new seats, real opportunity. $17,600.
Terms. Others throughout midwest. Leak Theatre
S;i!es. 1109 Orchard Lane, Des Moines.
Theatre, Kansas (Mty, Missouri. Good moneymaker,
modern equipment, 800 seats. Priced
$12,500. H.ilf cash, balance terms. C. H. Potter.
Broker. 4423 Benton Blvd.. Kansas City, Mo.
Theatre south Missouri small town. Moneymaker,
300 seats, modern equipment, everything
first class. $21,500 building included. $13,500
cash, balance terms. C. H. Potter, Broker. 4423
Benton Blvd.. Kansas City. Mo.
Theatre, Kansas small town, modern equipment,
good money-maker. Price $9,000. $6,000 down,
balance terms. C. H. Potter, Broker, 4423 Benton
Blvd.. Kansas City. Mo.
Matex Theatre. Mab.ank. Texas. 52 miles from
city limits of DalUas. Theatre including property,
also home. R. Q. Coleman. Box 261, Mabank.
Tex-
Another D.allas siibiirb:in theatre: very profitable,
650 seats, modern equipment, attractive
front, refrigerated. Will stand rigid investigation.
Long lease. $60,000. Will handle for
$20,000. Reasonable terms. "Joe" Joseph, 2400
Sunset, Phone Yale 2-7650. Dallas' leading theatre
broker.
Dallas colored theatre. 500 seats, modern
equipment. Plenty business. Long le.asc, noncompetitive
area. $27,500. terms. Good proposition.
"Joe" Joseph. 2409 Sunset. Dallas,
Tex. Phone Yale 2-7650. Dallas' leading theatre
broker.
East Texas county seat theatre. 1.200 population,
large trade area. Does good business
hi midst of new oil field. Sheet-metal building
and extra lot. attractive front. Needs inside
decorating. Property alone worth price of $12.-
500. Cash. No terms. "Joe" Joseph. 2409
Sunset. Pall.as. Tex. Phone Yale 2-7650. Dallas'
leading theatre broker.
CUIlRinG HOUSE
THEATRES FOR SALE (Gout.)
Central Texas small town iheatre. Attractive
new booth equipment. Doing real good business.
Selling because of other business. Don't p;iis this
one up. $2,500 down. A nice family set-up.
"Joe" Joseph. 2409 Sunset. Dallas, Tex. Phone
Yale 2-7650. Dallas' leading tlieatre broker.
West Texas theatre, county seat town. 300
cushion seats, very badly managed. Needs new
owner. $1,500 down, balance $200 monthly.
This theatre badly neglected. "Joe" Joseph,
240!) Sunset, Dallxs, Tex. Phone Yale 2-7650.
Dalhus' leading theatre broker.
Note: Joe Joseph theatre customers. We have
.sold the following theatres. Please cancel off
your list: Pix Theatre. Ft. Worth: Como Theatre,
Ft. Worth; I'>lge Theatre, Kdgewood, Tex.; Ervay
Theatre. Dall.is, Tex.: and on cards dated May 1,
lii48. No. 7, No. 16, No. 4A, No. 13, and No.
IIY. We have more new theatres listed. Please
phone for information. "Joe" Joseph, 2409 Sunset,
Dallas, Tex. Phone Yale 2-7650. Dallas'
le;uling theatre broker.
280 cushioned seats theatre, good Simplex
equipment, ItCA sound, air conditioning, popcorn
and candy bar. In prosfierous mining and farming
town of 1.700. Doing a very good business.
New Fulton Tlieatre, Cuba. 111.
Two modern theatres controlling rich Texas
market center 3.500. A house and equipment
nearly new. Everything finest. B house good.
795 seats total. Community noted show goers.
$80,000 on leases. Liber.al terms. Arthur Leak.
3422 Kinmore. Dallas. Tex.
The rarest theatre opportunity ever offered.
Chain of seven deluxe city suburban theatres.
Modern equipment, parking lot, refrigeration, newly
dccor,ated inside and out. Over 5,000 seats.
Long leases or will sell properties. Offices,
storerooms and smooth organization all set up
ready for immediate possession. Over $400,000
annual gross. Price $900,000 less properties.
Will iLindle for 1/3 down to responsible parties.
State finances and whom you represent. Private
sale. Information by appointment only. "Joe"
Joseph, 2409 Sunset, Dallas, Tex. Phone Yale
2-7650. ibpu. Dallas' ijaiias leading theatre broker.
Theatre in DalLas. 480 seat suburban theatre
worth the money. $18,500. "Joe" Joseph, 2409
Sunset. Dallas, Tex. Phone Yale 2-7650. Dalla.s'
le.uiin;: tlieatre broker.
Northwest Iowa only theatre unusual town year
round average population over 2,000. Payroll,
rich agriculturally, important lake resort. Top
equipment nearly new. Upholstered seats. Absentee
owner doing fine. Local ownership potential
really outst.uiding. $25,000. Really exceptional,
Arthur Leak. IIO.") Orchard Lane,
Des Moines. 4-9087.
Northeast Texas University city 100.000. Reactivated
major airfield. 10.000 employe Du-
Pont plant opening. Liveliest industrial development
In Texas. Family show. 400 seats. $100
day gross. Now neglected. Nearly new equipment.
$22,500, liberal terms. Leak, 3422 Kinmore.
Dallas.
Only theatre town 1,200, rapidly developing
Childersburg section of Alabama. Attractive lease
and complete modern equipment for sale. A. C.
Cowles, 416 Peachtree Arcade, Atlanta. Ga.
EQUIPMENT WANTED
Holmes educators, super Simplex mechanisms.
.Simplex portables. Weber portables. Oiarles
Finger. Warwick. N. Y.
Wanted : Pair 35mm projectors with HJ.
lamps. 70 amp. and amplifier. Write Carl T.
N.ill. Rt. 4, Box 493. Corpus Christi, Tex.
REAL ESTATE
Investigate this. Selling improved business property
200x125 ft.. In exclusive Chicago neighborhood.
Included specifications for medical center,
six retail stores, 32 bowling .alleys, 1,000-seat
theatre. References required. Owner, Tony Sheftic,
Jr.. 14501 Sherman Ave, Posen, III.
Lake of Ozarks year-around vacation home. Completely
furnished, entirely modern. Boat dock, boat
and motor included. Carpenters developments 14
miles south Stover. Missouri. Highway 135 and
lake road 67. For appointment see C. H. Potter.
4423 Benton Blvd., Kansas City. Mo. W,\bash
5755.
DRIVE-IN THEATRE SUPPLIES
In-a-car speaker, $14.95. Two cast aluminum
water-proof speakers complete with junction box
and line transformer: finest construction. For
information on complete line of drive-in theatre
equipment, write Drive-In Theatre Manufacturing
Co.. 2017 Grand Ave.. Kansas City. Mo.
HELP WANTED
Projectionist. North Carolina town. State
references, experience and salary expected in first
letter. Boxoffice. A-3073.
MORE CLASSIFIED
ON PAGE 48
29

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11
^"Trailers draw 31% of your Patrons"
W^
...says Woman's Home Companion
in authoritative 1947 Movie Survey!
.VVIO
iifiar««
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pRUfBaar of mfinousmr