Annual Review 2012 - Luxottica
Annual Review 2012 - Luxottica Annual Review 2012 - Luxottica
52 ANNUAL REview 2012 SUN AND LUXURY RETAIL Sunglass Hut Since the acquisition of Sunglass Hut in 2001, Luxottica has become a world leader in the specialty sunglass retail business. Founded in 1971 as a small kiosk in a Miami mall, Sunglass Hut has grown since then into one of the world’s leading destinations for top brands, latest trends and exclusive styles of high quality fashion and performance sunglasses. Stores can be found in fashionable shopping districts across the globe, from the Americas, Europe and the Middle East to Australia, South Africa, Hong Kong and beyond, providing consumers with a fun, innovative fashion and shopping experience. In recent years, the chain has reinforced its presence in the department store channel through long-term strategic agreements with Macy’s in the United States, Myers in Australia and Edgars in South Africa. Following a strategy to strengthen the brand by increasing its presence in markets that are on the cutting edge of fashion and are tourist centers, or “gateway cities”, in April 2010, Sunglass Hut opened flagship stores in New York and London, soon followed by Miami, Santa Monica and Orlando. In 2011, Sunglass Hut entered the Mexican market and the Brazilian market, where it has continued to organically grow in 2012. As of December 31, 2012, Sunglass Hut operated a retail network of 2,713 stores worldwide, including 2,610 corporate stores across North America, Asia-Pacific, Europe, South Africa and Latin America and 103 franchise locations in the Middle East, India, the Philippines and Thailand. ILORI ILORI is Luxottica’s high-end fashion sun retail brand, with 21 stores in North America as of December 31, 2012, including flagship stores in the SoHo neighborhood of New York City and in Beverly Hills, California. ILORI caters to a different, exclusive clientele, offering a richer purchasing experience for eyewear in prestige locations, featuring sophisticated luxury collections, exclusive niche brands and highly personalized service. The Optical Shop of Aspen Founded in the 1970s, The Optical Shop of Aspen is known in the optical industry for its luxury brands for both prescription and sunglasses and its first class customer service. As of December 31, 2012, Luxottica operated 18 stores in some of the most upscale and exclusive locations throughout the United States.
2.6 DISTRIBUtion 53 Oliver Peoples Luxottica operates 10 luxury retail stores under the Oliver Peoples brand. The Oliver Peoples brand retail stores only offer Oliver Peoples, Mosley Tribes and Paul Smith products. Three Oliver Peoples retail locations are operated under license in Tokyo and Los Angeles. dAVid Clulow In Europe, Luxottica operates David Clulow, a premium optical retailer operating in the United Kingdom and Ireland, predominantly in London and the South East of England. The brand emphasizes service, quality and fashion. Its marketing is targeted to reinforce these brand values and build long-term relationships with customers. In addition to operating optical stores, David Clulow operates a number of designer sunglass concessions in upmarket department stores, further reinforcing its position as a premium brand in the United Kingdom. As of December 31, 2012, David Clulow operated 39 corporate owned locations (including nine joint ventures), three franchise locations and 41 sun stores/concessions. Bright eyes As of December 31, 2012 Bright Eyes operated 30 corporate store locations and 49 franchise locations, mostly in tourist resorts and high-traffic areas across Australia. Oakley Stores and Vaults As of December 31, 2012, the Group operated 198 Oakley “O” Stores and Vaults worldwide (including 11 franchising locations), offering a full range of Oakley products including sunglasses, apparel, footwear and accessories. These stores are designed and merchandised to immerse consumers in the Oakley brand through innovative use of product presentation, graphics and original audio and visual elements. In the United States, Oakley “O” Stores are in major shopping centers. Oakley’s retail operations are also located in Mexico, Europe and the Asia-Pacific region.
- Page 6 and 7: All pictures in this Annual Review
- Page 9 and 10: 7 Letter to shareholders Dear Share
- Page 11: 9 1 Financial highlights 2008 2009
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52 ANNUAL REview <strong>2012</strong><br />
SUN AND LUXURY<br />
RETAIL<br />
Sunglass Hut<br />
Since the acquisition of Sunglass Hut in 2001, <strong>Luxottica</strong> has become a world leader in the<br />
specialty sunglass retail business.<br />
Founded in 1971 as a small kiosk in a Miami mall, Sunglass Hut has grown since then into<br />
one of the world’s leading destinations for top brands, latest trends and exclusive styles<br />
of high quality fashion and performance sunglasses. Stores can be found in fashionable<br />
shopping districts across the globe, from the Americas, Europe and the Middle East to<br />
Australia, South Africa, Hong Kong and beyond, providing consumers with a fun, innovative<br />
fashion and shopping experience.<br />
In recent years, the chain has reinforced its presence in the department store channel<br />
through long-term strategic agreements with Macy’s in the United States, Myers in<br />
Australia and Edgars in South Africa. Following a strategy to strengthen the brand by<br />
increasing its presence in markets that are on the cutting edge of fashion and are tourist<br />
centers, or “gateway cities”, in April 2010, Sunglass Hut opened flagship stores in New<br />
York and London, soon followed by Miami, Santa Monica and Orlando. In 2011, Sunglass<br />
Hut entered the Mexican market and the Brazilian market, where it has continued to<br />
organically grow in <strong>2012</strong>.<br />
As of December 31, <strong>2012</strong>, Sunglass Hut operated a retail network of 2,713 stores worldwide,<br />
including 2,610 corporate stores across North America, Asia-Pacific, Europe, South Africa<br />
and Latin America and 103 franchise locations in the Middle East, India, the Philippines<br />
and Thailand.<br />
ILORI<br />
ILORI is <strong>Luxottica</strong>’s high-end fashion sun retail brand, with 21 stores in North America as<br />
of December 31, <strong>2012</strong>, including flagship stores in the SoHo neighborhood of New York<br />
City and in Beverly Hills, California. ILORI caters to a different, exclusive clientele, offering<br />
a richer purchasing experience for eyewear in prestige locations, featuring sophisticated<br />
luxury collections, exclusive niche brands and highly personalized service.<br />
The Optical Shop of Aspen<br />
Founded in the 1970s, The Optical Shop of Aspen is known in the optical industry for its<br />
luxury brands for both prescription and sunglasses and its first class customer service.<br />
As of December 31, <strong>2012</strong>, <strong>Luxottica</strong> operated 18 stores in some of the most upscale and<br />
exclusive locations throughout the United States.
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