Annual Review 2012 - Luxottica

2.5 BRAND PORTFOLIO
41
Prada Group
Under license since 2003,
the Prada Group includes
the following collections.
Prada
Prada represents the
best of Italian culture
and tradition. At the
same time, Prada is one
of the most innovative
fashion brands with a
keen attention to detail
and new trends. The
Prada eyewear collection
reflects this approach
with unmistakable style,
sophisticated elegance
and uncompromising
quality. The Prada
collection also includes
the Prada Linea Rossa
line, which is inspired
by the world of sports
to convey an everyday
casual style and has a
dedicated advertising
campaign.
Miu Miu
The eyewear collection
was launched with brand
new luxury positioning in
2011 to align it with the
brand’s other product
categories. Miu Miu is
Miuccia Prada’s other
soul: a brand with a very
strong and autonomous
identity, characterized
by an avant-garde,
sensual, sometimes
provocative style aimed
at a trendsetting woman
with a strong and
independent personality.
Stella McCartney
Stella McCartney, under
license since 2009, is a
design lifestyle brand,
synonymous with modern
cool. The sunglasses
collection appeals to
women who are naturally
sexy and confident,
combining everyday
quality with sophistication
and masculinity with
feminine allure and
allowing its wearers
to create their own
distinctive look.
Tiffany & Co.
Founded in 1837 in New
York City, Tiffany has a
rich heritage filled with
celebrated events, artists
and milestones that live
on today in legendary
style. Luxottica was the
first company licensed
to produce Tiffany’s
eyewear collection, which
takes inspiration from
the most iconic jewelry
collection, celebrating
stunning originality and
enduring beauty. The first
collection was launched
in 2008.
Tory Burch
Under license since
2009, Tory Burch is an
attainable luxury lifestyle
brand defined by classic
American sportswear with
an eclectic sensibility,
which embodies the
personal style and spirit
of its co-founder and
creative director, Tory
Burch.
Versace
Versace is a prestigious
fashion and lifestyle
brand, symbol of Italian
luxury worldwide. It is
intended for men and
women looking for a
contemporary style that
is strong in personality,
sexy and sophisticated.
The eyewear collection,
under license since
2003, perfectly combines
glamour and modern
elegance, bearing
the distinctive details
taken from the graphic
direction of the fashion
house.