Annual Review 2012 - Luxottica

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2.5 Brand portfolio
Proprietary BRANDS
LICENSED BRANDS
Luxottica’s brand portfolio
is one of the largest in the industry
and continuously evolves, with major global brands backed by leading brands both at a
regional level and in particular segments and niche markets. The portfolio is well balanced
between proprietary and licensed brands, combining the stability of the former with the
prestige of the latter.
The presence of Ray-Ban, one of the world’s best-selling brands
of sun and prescription eyewear, and Oakley, a leader in the sport and
performance category, gives the portfolio a strong base, complemented by
Persol, Oliver Peoples and Alain Mikli in the high-end of the market, Arnette and REVO in
the sports market, and Vogue in the fashion market. Alongside the proprietary brands, the
portfolio has over 20 licensed brands, including some well-known and prestigious
names in the global fashion and luxury industries.
With its manufacturing know-how, capillary distribution and direct retail operations
supported by targeted advertising and experience in international markets, Luxottica’s
goal is to be the ideal partner for fashion houses and stylists seeking to translate their style
and values into successful premium quality eyewear collections. Luxottica differentiates
each designer’s offering segmenting it by type of customer and geographical market, to
produce a broad range of models capable of satisfying diverse tastes and tendencies and
to respond to the demands and characteristics of widely differing markets. Each style is
typically produced in two sizes and five colors.
In January 2013, Luxottica commenced an exclusive ten-year license agreement with
the Armani Group for the design, manufacturing and worldwide distribution of sun
and prescription eyewear under the Giorgio Armani, Emporio Armani and A/X Armani
Exchange brands. The first Armani collections were launched during the first quarter of
2013 and are distributed through Armani stores worldwide, independent optical locations,
select department stores as well as through select travel retail locations and Luxottica’s
retail chains.