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Annual Review 2012 - Luxottica

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2.2 MISSION AND STRATEGY<br />

21<br />

<strong>Luxottica</strong> is committed to maintaining and strengthening its leading position in the markets<br />

in which it operates. It is also focused on evaluating opportunities<br />

to further penetrate emerging markets,<br />

Market<br />

Expansion<br />

a key driver of its long-term growth strategy. Market expansion is also sought through<br />

increasing retail distribution while consolidating <strong>Luxottica</strong>’s wholesale network.<br />

The Company has a strong focus on operating profitability and cash generation to deliver<br />

sustainable growth. Close monitoring of working capital management and a continued<br />

focus on debt reduction help to further strengthen the Company’s financial position.<br />

Financial<br />

Discipline<br />

Highly qualified, motivated and committed employees are critical to the long-term<br />

success of the Company. <strong>Luxottica</strong> carefully manages the hiring and training process<br />

with a view to employing and retaining outstanding professionals.<br />

<strong>Luxottica</strong>ns

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