Annual Review 2012 - Luxottica
Annual Review 2012 - Luxottica
Annual Review 2012 - Luxottica
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18 ANNUAL REVIEW <strong>2012</strong><br />
but not standardized, being specially tailored to specific local needs and fashion tastes.<br />
The Company’s long-term strategy is to continue to expand in the eyewear and eyecare<br />
sector by growing its various businesses, whether through acquisitions or organically,<br />
primarily by focusing on the drivers discussed below.<br />
Vertical<br />
integration<br />
One of the competitive advantages underpinning the Group’s past and future successes<br />
is the<br />
vertically integrated structure<br />
that <strong>Luxottica</strong> has built over the decades.<br />
The Group’s present structure, covering the entire value chain, is the result of a far-sighted<br />
choice made by the Company’s founder and current Chairman, Leonardo Del Vecchio,<br />
who understood the potential of the “vertical” strategy ever since deciding to make entire<br />
frames rather than just components. Vertical integration of manufacturing was gradually<br />
accompanied by the expansion of distribution, first wholesale and, from 1995, retail and by<br />
the creation of a key presence in the high value-added business of lens finishing.<br />
In manufacturing, the Company has, over decades, vertically integrated all the phases of<br />
the production process to attain a level of efficiency in line with the quality of products and<br />
services it offers.<br />
Direct control of the entire production platform makes it possible to verify the quality of<br />
the products and processes, introduce innovations, discover synergies and new operating<br />
methods, and optimize time and costs.<br />
Direct distribution enables <strong>Luxottica</strong> to offer its products in the major developed and<br />
emerging markets and achieve a unique understanding of end users’ needs and tastes.<br />
Control over product distribution is viewed as a strength by stylists and fashion houses who<br />
come to <strong>Luxottica</strong> to produce their eyewear collections and access the Group’s global and<br />
widespread distribution network.<br />
Development of a vertically integrated business model<br />
> Incorporation: <strong>Luxottica</strong> was founded by Leonardo Del Vecchio in 1961. The<br />
Company started out as a small workshop and operated until the end of the 1960s as a<br />
contract producer of dyes, metal components and semi-finished goods for the optical<br />
industry. It gradually widened the range of processes offered until it had an integrated<br />
manufacturing structure capable of producing a finished pair of glasses. In 1971, <strong>Luxottica</strong>’s<br />
first collection of prescription eyewear was presented at Milan’s MIDO (an international<br />
optics trade fair), marking <strong>Luxottica</strong>’s definitive transition from contract manufacturer to<br />
independent producer.<br />
> Expansion in wholesale distribution: in the early 1970s, the Company sold its<br />
frames exclusively through independent distributors. In 1974, after five years of sustained