Annual Review 2012 - Luxottica

2.1 pROFILE
15
The Group’s wholesale distribution network covers more than
130 countries across five continents
and has over 40 commercial subsidiaries providing direct operations in key markets.
Direct wholesale operations are complemented by an extensive retail network comprising
approximately 7,000 stores worldwide as of December 31, 2012. Luxottica is a leader in the
prescription business in North America with its LensCrafters and Pearle Vision retail brands,
in Asia-Pacific with the OPSM and Laubman & Pank brands, in China with the LensCrafters
brand and in South America with the GMO brand. In North America, Luxottica operates
points of sale for its retail licensed brands under the Sears Optical and Target Optical
brands. In addition, Luxottica is one of the largest managed vision care operators in the
United States, through EyeMed, and the second largest lens finisher, having a network of
five central laboratories and over 900 on-site labs at LensCrafters stores.
In recent years, Luxottica has developed a global sun and luxury retail organization to
support and reinforce its global retail brands dedicated to sun and luxury eyewear: the
Sunglass Hut, ILORI, The Optical Shop of Aspen and Bright Eyes brands. The Sunglass Hut
brand, in particular, has a global presence, namely in North America, Asia-Pacific, South
Africa, Europe, Latin America and the Middle East.
The Oakley brand provides a powerful wholesale and retail (“O stores”) presence in both
the performance optics and the sports channels. In its O store locations, the Group offers a
variety of Oakley-branded products in addition to Oakley eyewear styles. Oakley-branded
products include apparel, footwear, backpacks and accessories designed for surf, snow,
golf, outdoor, motor sport, mountain bike and other athletic lifestyles.
Luxottica’s distribution channels are complemented by an e-commerce component,
including the Oakley, Ray-Ban and Sunglass Hut websites. The e-commerce strategy is to
enter additional markets as the business matures.
In 2012, 47.3% of Group total net sales related to prescription frames and lenses and 52.7%
to sunglasses.
2012 group
Net SALES
47%
> Prescription frames
and lenses
> Sunglasses
53%