Success - Stampin' Up!

sharing creativity & caring for your business june stampin’category 

2008 

stampin’ 

success® 

june 2008 1

shareamomentwithshelli 

many of you may know 

that Stampin’ Up! has eight 

principles; you can find them 

on the Demonstrator Web Site 

under My Business>My Business 

Resources>Printing Place. 

One of our eight principles 

is change, and that principle 

reads: “We believe in exercising 

imagination and wisdom, in 

taking responsible risk, and 

in embracing change. We 

set challenging goals, always 

striving to ‘better our best.’” 

We selected this principle 

because we feel strongly that, 

in order to improve, we must 

always be changing—both 

personally and professionally. 

Newton’s first law states, in 

part, that an object in motion 

tends to stay in motion and an 

object at rest tends to stay at 

rest. If we are moving, always 

working toward bettering our 

best, we’ll be in motion and it 

will be easier for us to make 

changes that improve both our 

products and our opportunity 

for you and your customers. 

Of course, that doesn’t mean 

we move happily toward change 

simply for the sake of change! In 

a world where change is actually 

one of the few constants, we 

want to ensure that the changes 

we’re making are, indeed, ones 

that will improve us in some way. 

We have changed dramatically 

over the past two decades! This 

year, we mark our twentieth 

anniversary in the United 

States, and as I look back, I am 

amazed. Thank heavens we’ve 

changed! Our first catalogs were 

small and amateur. We initially 

filled orders out of our living 

room. And our demonstrator 

support staff answered phones 

as well as taking care of myriad 

other jobs. 

Another significant change 

we’ve noticed is that modern 

technology has changed almost 

every aspect of what we do, 

speeding up entire processes 

and decreasing the likelihood of 

errors and mistakes. Technology 

has also created a few challenges 

for us, but that is to be expected. 

In this issue, there is a full 

article about adapting to change 

that we hope you’ll find helpful 

(see “The Process of Change” on 

page 16). I thank you for your 

patience and support as we work 

to change in good ways, looking 

for ways to better our best! 

contact information 

(800) stamp up 

Hours: 7:00 am–7:00 pm (mt), Monday–Friday 

Demonstrator Support / Phone Orders 

(MC, Visa, Discover, Electronic Funds Transfer) 

(801) 257-5476 

Demonstrator Support / Phone Orders for 

Guam and APO/FPO 

(801) 257-5338 

Correspondence fax 

www.stampinup.com 

Stampin’ Up! Web Site address 

ds@stampinup.com 

Demonstrator Support e-mail address 

Send Starter Kit and 

Tax-Exempt Mail Orders to: 

Stampin’ Up!® Order Entry 

PO Box 550 

Riverton, UT 84065-0550 

(All other mail orders will be returned.) 

Send Exchange Orders to: 

Stampin’ Up! Order Exchanges 

12907 South 3600 West 

Riverton, UT 84065 

Send Contest Entries to: 

Contest: [Category Name] 

Stampin’ Up! 



Send Written Correspondence to: 

Stampin’ Up! 

PO Box 550 

Riverton, UT 84065-0550 

please note 

If you try to submit your orders or new recruit 

Starter Kit Order Forms on the last day of a 

commission, incentive, or sales period, you risk 

not getting your order in before the deadline due 

to heavy order volumes. 

All materials that are mailed to Stampin’ Up!, 

such as kit orders, contest entries, etc., must be 

received in the office by the date specified. Please 

plan accordingly and send this date-sensitive 

material several days earlier than the deadline 

given or use a delivery service with a guaranteed 

delivery date. 

limited copy permission 

Stampin’ Up! publications and original artwork 

are trademark and copyright protected. 

Nevertheless, Stampin’ Up!® hereby grants 

permission to active demonstrators of the 

company to copy pages of Stampin’ Success® or 

the Stampin’ Up! Demonstrator Web Site for 

personal use (such as copying revised policy 

statements from the Demonstrator Manual 

or enlarging patterns); for training purposes 

(for Stampin’ Up! recruits only); and for 

business purposes (as in the distribution of 

sales promotion flyers). Pages may not be sold, 

licensed or copied for distribution to customers 

or others without specific permission. 

© 2008 Stampin’ Up! All rights reserved. 

2 www.stampinup.com

stampin’contents 

s ta m p i n’ 

success® 

june 2008 

Features 

10 book to build 

12 the elegant art of gratitude 

14 Easy booking activities 

15 coach your customers 

16 the process of change 

17 available for a limited 

time only 

departments 

2 Share a Moment with Shelli 

The Principle of Change 

4 Stampin’ Calendar 

5 art show 

Celebrate Dad 

6 stampin’ technique 

Iris Folding 

8 Stampin’ memories® 

Scrapbooking Made Simple 

18 Stampin’ occasions 

A Little Something Blue 

20 à la card 

Scrap Happy 

20 FYI 

21 Making Business Sense 

Recruiting with the Online IDA 

22 Workshop Wow 

Emerging Color 

23 Make It Happen 

5 

12 

7 

19 

Demo It! 

Watch for projects marked with this logo. These 

are excellent choices for workshop demonstrations. 

Cards marked with this logo can be completed in 

5–8 minutes. Scrapbook pages marked with this 

logo can be completed in under 15 minutes. You can 

demonstrate these pages even faster by preparing 

some elements of the page before the workshop. 

online extras 

You’ll find all of the Online Extras mentioned in 

this issue on the Demonstrator Web Site under My 

Business>My Business Resources>Stampin’ Up! 

Publications>Stampin’ Success>2008>June. 

Cover Creations 

Our June cover showcases the special 

relationship between fathers and daughters . . . 

or grandfathers and granddaughters. With a 

wonderfully masculine color scheme that 

enhances Allyson Cheney’s contest-winning 

photography, our Me and Papa scrapbook page 

is just right for Father’s Day. You’ll find 

complete instructions for both of our cover 

projects in this month’s Online Extras. 

Cards shown throughout are 

4-1/4" x 5-1/2" unless otherwise noted. 

june 2008 3

stampin’calendar 

june2008 

sunday monday tuesday wednesday thursday friday saturday 

1 2 3 4 5 6 7 

Teleconference 

now available for 

download: Twenty 

Years of Best 

Business Tips 

July 2008 Stampin’ 

Success now online 

On Stage Volume 9, 

Issue 1 now online 

8 9 10 11 12 13 14 

Father’s Day 

Convention 2008 

registration, transfer, 

and cancellation 

deadline 

15 16 17 18 19 20 21 

Begin preparing for 

July workshops 

22 23 24 25 26 27 28 

29 30 

Occasions Mini 

Collection 2008 sales 

period ends 

Last business day 

of the month 

July Contest 

entries due 

all month long 

Spring-Summer Collection 2008 sales period 

Last business day 

Occasions Mini Collection 2008 of sales the period month; May 

Holiday 2008 Mini Catalog performance Contest entries perioddue 

to do 

View the Who Is Not Meeting Quarterly Sales Minimums? report and follow 

up with your first-level downline members who are listed on the report. 

may 


Occasions Mini Collection 2008 sales period 

Holiday 2008 Mini Catalog performance period 

National Scrapbooking Month 

Get On Board with Chipboard promotion 

Convention 2008 registration (begins May 6) 

15 Who Is Not Meeting Quarterly Sales 

Minimums? report now available 

26 Memorial Day holiday: Stampin’ Up! 

offices closed 

31 Last business day of the month; June 

Contest entries due 

4 www.stampinup.com 

july 


Holiday 2008 Mini Catalog performance period 

July 30—August 2: Convention 2008 

1 Spring-Summer Collection 2008 retired list now 

online; Fall-Winter 2008 Idea Book & Catalog 

hostess set and sneak peek preorders begin 

4 Fourth of July holiday: Stampin’ Up! 

offices closed 

7 Fall-Winter 2008 Idea Book & Catalog catalog 

preorder begins 

14 August 2008 Stampin’ Success now online 

15 Sale-A-Bration redemption period ends 

16 Who Is in Pending? report now available 

July continued . . . 

27 Last day to preorder catalogs for arrival by August 11 

31 Fall-Winter 2008 Idea Book & Catalog mails to 

demonstrators; last business day of the month; 

August Contest entries due 

august 

July 30—August 2: Convention 2008 

Spring-Summer Collection 2008 sales period (ends August 10) 

Fall-Winter 2008 Idea Book & Catalog sales period (begins 

August 11 at noon.) 

10 Spring-Summer Collection 2008 sales period ends 

11 Fall-Winter 2008 Idea Book & Catalog sales period 

begins at noon (mt) 

12 September 2008 Stampin’ Success now online

artshow 

artshow 

Celebrate Dad 

pop, dad, old man, daddy, father—all names we give to one of the most important men in our 

lives. Whether we’re still blessed to enjoy his presence or reminisce over cherished memories of the 

past, we can all find reason to celebrate our dads this Father’s Day. 

Let him know you think of him fondly with this very masculine mini album. With colors just for him 

that pop (pun intended!) from the page, he’ll truly know you care. Carefully placed photos let him 

see those he loves most of all at a quick glance. By adding a pocket we’ve made this more than just an 

album—it’s now a way for each child to share their personal feelings on uniquely designed bookmarks 

that tuck neatly into the pocket. 

Dad will be thrilled this Father’s Day to receive a mini album from you. Simply add your own unique 

colors, photos, and design—he’ll definitely feel celebrated! 

For a complete list of Stampin’ Supplies and step-by-step instructions, visit our June Online Extras. 

june 2008 5

stampin’technique 

Iris folding 

Use this unique paper craft to add an “iris-istible” new look to your projects 

Supplies You’ll Need 

• Card stock 

• Designer Series paper 

• Sticky Strip or 2-Way Glue Pen 

• Bone folder 

• Paper cutter 

• Paper snips 

figure 1 

one of the neatest things 

about paper crafts is the 

inexhaustible possibilities they 

present—but it’s not always easy 

to come up with new ideas on 

our own! Like you, we’re always 

thrilled to find a fantastic new 

technique that can jump-start 

our creative engines and get us 

cruising at a fun speed again. 

This paper craft involves 

arranging strips of folded papers 

in a pattern to create alluring 

layers and designs. It’s called iris 

folding because the focal point 

of the finished design resembles 

the iris of an eye or camera—and 

indeed, it’s hard to take your 

eyes off of these pieces. 

Our Thanks for All You Do and 

For You cards illustrate basic 

square and circle patterns for 

iris folding using a single color 

of printed paper. But, even at 

its simplest, iris folding gives 

these cards striking texture 

and dimension. 

3 Trim colored or printed paper 

into approximately 32 strips, 

1" x 3". The number of paper 

strips you’ll need depends on 

how many layers you want in 

your iris. Fold each strip in 

half lengthwise. 

4 Position the first strip over 

the #1 space at the bottom of 

the pattern. The folded edge 

should face the inside of the 

pattern, and line up exactly 

with the top diagonal line 

(see figure 1). 

5 Adhere the bottom of the 

strip to the edge of the frame. 

(Adhere your strips to the 

frame or to another strip, not 

to the pattern.) 

6 Continue positioning and 

adhering strips in numerical 

order counterclockwise 

around the pattern (see 

figure 2). 

Tip: You may want to trim the 

length of your paper strips as 

the square becomes smaller. 

event for it? It will trigger new 

interest and creativity in your 

events. Customers will keep 

turning to you for fresh ideas— 

and that means increased sales. 

Teaching iris folding provides 

the opportunity to upsell 

any of the following products, 

all of which we used on projects 

in this article: 

• Greetings stamp sets 

• On Board chipboard 

• Rub-Ons 

• Coluzzle® Cutting System 

• Large punches 

How you use your creation 

on a card or scrapbook 

page—and the accents 

or embellishments you 

choose—will enhance its 

originality and make your 

project worthy of the 

highest praise. For example, 

our For You card showcases 

figure 2 

figure 3 

Here’s how you do it 

1 Trace or photocopy the square 

or circle pattern provided (see 

page 7) onto a piece of paper. 

2 Create a frame from a separate 

piece of paper or card stock by 

cutting a square or circle the 

same size as your pattern out 

of the center. Lay this frame 

over the pattern and secure 

lightly with tape. 

Occasionally lift your frame 

off the pattern and turn over 

to see how your iris is coming 

along. You’ll be amazed that this 

simple process can produce such 

stunning results! 

Make It Your Business 

You’ll definitely want to try 

out this fun paper craft—and 

introduce it to your customers. 

Why not even plan a class or 

an On Board Lots of Letters 

monogram—a small detail 

that makes a big difference. 

Likewise, the scallop 

edging on the frame for 

our Thanks for All You Do 

card complements the iris 

folding (see figure 3) and 

adds a certain feminine 

charm to the card that 

would be missing without it. 

6 www.stampinup.com

stampin’technique 

thanks for all you do card 

Absolutely Fabulous set; Certainly Celery, Rose Red, Whisper White, and 

Wild Wasabi textured card stock; Bali Breeze Designer Series paper; On 

Board Ginormous Pieces; Wild Wasabi Classic Stampin’ Pad®; Pretties Kit; 

5-Petal Flower punch 

live every moment framed photo 

Garden Whimsy set; Whisper White card stock; Whisper White and Wild 

Wasabi textured card stock; Certainly Celery Classic Stampin’ Pad; Certainly 

Celery wide grosgrain ribbon; Fresh Favorites II buttons; Anchored Rub- 

Ons; Stampin’ Dimensionals® 

for you card (3" x 3") 

Happy Everything set; Whisper White card stock; Rose Red, Whisper 

White, and Wild Wasabi textured card stock; Certainly Celery Prints 

Designer Series paper; On Board Lots of Letters; Wild Wasabi Classic 

Stampin’ Pad; Coluzzle Cutting System; Crafters’ Tool Kit; sanding blocks 

#1 

Our super cute Live Every Moment framed photo uses 

a rather captivating variation of iris folding called photo 

folding. Using a similar technique as iris folding, photo 

folding gives dimension and life to favorite memories 

on scrapbook pages, birth announcements, and in 

frames alike! Check out our Online Extras to learn how 

to do it. 

Enlarge 60% to recreate our For You card 

or use any size you want. 

Enlarge 100% to recreate our Thanks for 

All You Do card or use any size you want. 

june 2008 7

stampin'memories 

Scrapboo√ing 

Show your customers how they can create 

beautiful pages in minutes with Stampin’ Up!’s 

exclusive Simply Scrappin’ kits 

made simple 

in a perfect world, stamping 

scrapbookers would have hours of free time 

to pull out their stamps, inks, and card 

stock, organize their accessories, and create 

masterful pages that generations to come 

would treasure forever. We don’t live in a 

perfect world, however, so you and your 

customers have to squeeze scrapbooking in 

between cooking and cleaning, chauffeuring 

and chaperoning, managing and juggling. 

Thank heaven for our Simply Scrappin’® 

kits, which make it possible to spend only 

a few minutes scrapbooking and still create 

beautiful pages that become family treasures. 

You can share the many benefits of Simply 

Scrappin’ kits with your customers in a 

variety of ways—one is to demonstrate a 

page during a workshop, so your guests can 

see for themselves how quickly they can 

create darling pages. 

Before you begin your demonstration, direct 

your guests to pages 172–175 in the Spring- 

Summer Collection 2008 so they can check out 

the available kits. That way, they can envision 

which kits they would most likely use as they 

watch you create your page. If possible, pass 

around a complete Simply Scrappin’ kit, so 

guests can see and feel the contents of the 

kit. This will help spark their creative ideas. 

Our larger Where There Is Love page makes 

the most of the card stock, Designer Series 

papers, and self-adhesive die cuts included 

in each kit. And we included a stamped 

background so you can point out during 

Wild 

Wasabi 

Real 

Red 

Pumpkin 

Pie 

Bashful 

Blue 

110587 Summer Days $19.95 

See Spring-Summer Collection 2008 page 175 for this kit. 

8 www.stampinup.com

stampin'memories 

Visit the Tempƒate Library this month for all the ƒayouts featured here! 

your demonstration that each kit has a 

coordinating stamp set, which offers a 

scrapbooker more creative possibilities. 

Also as you demonstrate, point out that 

each element in a kit coordinates with the 

others, so regardless of which die cut or 

strip of Designer Series paper they choose to 

accent which sheet of card stock, it will look 

great! This means those who are in a creative 

quandary can combine elements without 

having to worry, and those who are feeling 

creatively ambitious have plenty of options. 

Another way to share Simply Scrappin’ kits 

with your customers is in scrapbooking classes 

or camps. Everyone loves the wonderful feeling 

of finishing an entire album! 

With Simply Scrappin’ kits, you can plan 

a stamp camp where your guests can 

complete at least a dozen pages for a 6" x 6" 

album—that’s a fantastic start on a project 

that they’ll be excited to continue once they 

return home. The 8 sheets of textured card 

stock can be cut down into 32 total album 

pages. The Designer Series paper and die 

cuts can be used as accents on each page. By 

making a few simple adjustments (moving 

an accent from one corner to another or 

substituting one Designer Series paper for 

another), you can come up with different 

layouts for each page of your album. You 

might also want to check out our scrap 

maps in the Template Library on the 

Demonstrator Web Site under Show & Tell 

for even more page layout ideas. 

Whether you choose to demonstrate Simply 

Scrappin’ kits during a workshop or plan a 

stamp camp around them—or both—the 

most important thing is that you’ll show 

your customers how simple and stress-free 

scrapbooking can be. If they can complete 

a dozen pages in a couple of hours, they’ll 

return home eager to do more. Encourage 

them to add additional pages to the albums 

they create during your stamp camp, or 

show them how they can use the same basic 

layouts for larger (8-1/2" x 11" or 12" x 12") 

pages. The secret is to get a Simply Scrappin’ 

kit in their hands—their own creativity and 

love for scrapbooking will do the rest! 

where there is love page (12" x 12") 

Stitched Exotics set; Summer Days Simply Scrappin’; 

VersaMark® pad; Basic Black Stampin’ Write® journaler; 

Urban West Rub-Ons; Stampin’ Dimensionals 

where there is love page (6" x 6") 

Summer Days Simply Scrappin’; Stampin’ Dimensionals 

lazy summer days page (6" x 6") 


flower page (6" x 6") 


Scrapbooking kits are increasingly 

popular in today’s world, primarily 

because they save busy crafters 

significant amounts of time and stress. 

When coordinating scrapbooking 

products are sold in a package, people 

can sit down and create terrific-looking 

pages in mere minutes, making 

scrapbooking both enjoyable and 

incredibly rewarding. 

Each Simply Scrappin’ kit contains 

the following: 

• eight sheets of textured 12" x 12" 

card stock 

• six sheets of coordinating Designer 

Series paper 

• six 6" x 12" sheets of self-adhesive 

die cuts 

That’s plenty of paper to create at least 

eight full 12" x 12" pages, and many 

more if you cut them down to 

8-1/2" x 11" or 6" x 6" pages. 

june 2008 9

3 4 5 6 7 

stampin’sales 

10 11 12 13 14 

6 17 18 19 20 21 

bookto 

3 24 25 26 27 

build 

28 

0 30 

Increase bookings and build your Stampin’ Up! business 

you probably know that workshops are fundamental to your Stampin’ Up! business because they provide 

an ideal format for you to build relationships with new customers, potential hostesses, and prospective 

recruits. Consistently holding workshops and sharing your excitement about Stampin’ Up! products and the 

business opportunity at those workshops is the best way to build a successful, profitable business. Luckily, 

there are many things you can say and do during your workshops to increase booking opportunities. 

Use Timing to Your Advantage 

With all of the excellent 

promotions Stampin’ Up! 

offers, timing is your friend. 

Use Stampin’ Up! promotions 

to get bookings within a certain 

time period. When a customer 

is interested in a promotion, 

encourage her to book a 

workshop before the promotion 

ends. Remind her that the 

promotion can motivate her 

friends to come to her workshop 

and increase sales. 

Incentives and Hostess 

Coaching If you are having a 

hard time getting bookings, 

consider offering a small 

incentive. If you choose to give 

your hostess the projects you 

demonstrate at the workshop, 

present them to her during 

your workshop as a thank-you 

gift. As you do so, consider 

saying something along these 

lines: “We’d like to thank Mary 

for hosting our party tonight. 

As a small thank-you, Mary gets 

to keep all of the cute projects 

I’ve demonstrated.” This shows 

customers just one more benefit 

of hosting a workshop. 

You might also consider giving 

customers who book a workshop 

a coupon or promise of an 

incentive they can redeem when 

they hold their workshop. 

Incentive stamps or small 

handmade gifts are great for this. 

Another way to increase 

bookings is to coach your 

hostess to get bookings for you 

and offer incentives for doing so. 

For example, tell your hostess 

if she gets a friend to book a 

workshop with you, you’ll give 

her a ten percent discount at her 

friend’s workshop. Your hostess 

receives an incentive, and her 

friend already has a guest for 

her workshop! 

Use Booking Statements 

Booking statements are easy 

to fit into your workshop and 

can really pay off. Below are 

some suggested times to use 

booking statements. 

Take a moment to go over the 

hostess benefits. Be sure to 

point out the exclusive hostess 

products. As you share, say 

something like, “Our hostess, 

10 

www.stampinup.com

stampin’sales 

Thank-You card 

Purchase our On Board Hearts & 

Stars bulk assortment (item 

112036) and make hand-stamped 

thank-you cards for all of your 

hostesses. This card is also a great 

Make & Take for your workshops. 

Thank-You box 

Put a treat or incentive stamp 

inside this box and present it to 

customers when they book or 

to a hostess at her workshop. 

For more creative thank-you ideas, 

see “The Elegant Art of Gratitude” 

on page 12. 

BOOK TO BUILD 

CHECKLIST 

Use the helpful ideas in this 

article to get bookings during 

your next workshop! 

Point out Stampin’ Up! 

promotions and encourage 

workshop attendees 

to book their own 

workshop during the 

promotion period. 

Give small thank-you gifts, 

such as the projects you 

make, to your hostess 

throughout the workshop. 

Offer an incentive to your 

hostess if one of her 

workshop guests books 

their own workshop. 

Take a moment during your 

workshop to review the 

hostess benefits table. 

Michelle, receives some excellent 

hostess benefits, including a free 

catalog, free merchandise based on 

tonight’s sales, and free exclusive 

hostess products shown at the front 

of the catalog. The only way you can 

earn them is by hosting a workshop, 

and these particular products are 

only available through the current 

catalog period, and then they’re 

gone forever. If you see something 

you can’t resist or just want to earn 

free products, talk to me after the 

workshop and we’ll set a date for 

you to host your own workshop.” 

Another prime moment to 

encourage bookings is when 

customers ask questions about 

specific stamping techniques or 

products. Turn these questions 

into booking opportunities. 

For example, if a customer 

asks about watercoloring or 

a watercolor product, say 

something like, “Watercoloring is 

so simple and fun! Book a special 

watercoloring workshop, and I’ll 

be able to spend some one-on-one 

time watercoloring with you and 

your guests.” 

Finally, as guests fill out their 

order forms, invite each one 

to host a workshop. This is 

a wonderful time to tailor 

your message to individual 

customers. One example might 

be a guest who has a large wish 

list. Present the opportunity to 

her by saying, “I notice you’ve got 

your eye on a lot of products. If you 

host your own workshop, you can 

earn some of them for free. If that’s 

something you’re interested in, I 

have the following dates available.” 

Remind each customer that her 

night of stamping with friends 

will be just as fun as the one she 

just experienced! 

When you present the idea of 

hosting a workshop in a variety 

of ways, guests are more likely 

to consider the opportunity. Set 

a goal to leave every workshop 

with at least two bookings—one 

to keep your business consistent 

and one to build it. 

thank-you box 

Perfect Timing set; Bashful Blue, Old 

Olive, So Saffron, and Very Vanilla card 

stock; On Board Blossoms & Basics; 

Bashful Blue and Old Olive Stampin’ 

Write markers; linen thread; Clear 

buttons; Stampin’ Dimensionals; 1/16” 

Circle, 1-1/4” Circle, and 1-3/8” Circle 

punches; sanding blocks; chipboard box 

thank-you card 

Block Party set; Bashful Blue, Old 

Olive, So Saffron, and Very Vanilla card 

stock; On Board Simon Upper; Old 

Olive Classic Stampin’ Pad; Apricot 

Appeal narrow grosgrain ribbon; Earth 

Elements® & Neutrals buttons; Stampin’ 

Dimensionals; Crafters’ Tool Kit; sanding 

blocks; crochet thread 

Find two opportunities 

to make bookings 

statements during your 

workshop based on 

customers’ interests. 

Don’t forget about the 

Hostess Brochure— 

what an easy way to let 

all your customers know 

about the fun of hosting 

their own workshops. 

june 2008 11

stampin’style 

T¬e Eƒegant Art 

of Gratitude 

“Appreciation can make a day, even change a life. Your 

willingness to put it into words is all that is necessary.” 

--Margaret Cousins 

Written by 

Lara Penrod 

Art by 

Nicole McCraley 

i recently received in the mail a 

thank-you for attending a wedding. It was 

a preprinted postcard with a computer 

generated address on the front and a fillin-the-blank 

for the present I’d given on 

the back. I give the sender full points for 

knowing the importance of thanking her 

guests and for sending a thank-you note in a 

timely fashion. But I couldn’t help but think 

of the futility that has become Emily Post’s 

life work. (Or wonder what would have been 

written in that blank space if I’d failed to 

produce the expected gift!) 

In this age of e-mail, instant messaging, 

and texting, it seems the act of expressing 

gratitude is becoming a lost art. We have 

more and more ways to communicate with 

each other, yet more and more women report 

feeling less and less connected with each other. 

Now don’t get me wrong—I like all of my 

modern conveniences just as well as the 

next gal. I believe in living the Rachael Ray 

motto: “Take the help where you can get 

it.” Salad out of a sack? You bet! Shopping 

for clothes online? The only way to go! But 

when it comes to expressing gratitude, a 

text message with half the letters missing 

and punctuation for a smiley face just isn’t 

very elegant. And I can’t help but believe 

that our need for connection seems greater 

now because, as a society, we’re moving 

further and further away from formal 

communication. 

In the early 1900s, it was the custom to write 

a short thank-you note to anyone who had you 

over for dinner or for a short visit. These short 

thank-you notes became known as bread and 

butter notes. Many believed these notes should 

be written before you went to bed that night! 

12 www.stampinup.com

stampin’style 

Visit this month’s Online Extras for project instructions 

alacard 

template 

I’m not advocating the strict enforcement 

of writing thank-you notes before you turn 

in for the night (I’d be the first penalized for 

failure to comply). But a written expression of 

thanks still means so much to the recipient. 

A quick note to friends thanking them for 

a great meal, a fun night you had together, 

or just for being the people in your life is as 

unexpected these days as it is appreciated. 

An expression of gratitude can be quick. It 

will take a few more minutes than a text 

message, but not so much more that you’ll 

lose an entire day writing it. Notice that 

part of the definition of a bread and butter 

note is that it’s short! I like to picture bread 

and butter notes looking something like our 

3"x 3" cards pictured here. It wouldn’t take 

long to fill up this card with a short thank 

you! And what a charming card to get. The 

recipient is going to think you spent far more 

time on it than you did. 

And that’s my point: You don’t have to spend 

a lot of time to get a big result. We all love 

to get flowers—even if they come from the 

supermarket. Hey, nothing wrong with that! 

It’s quick, it’s affordable, and it’s on our way 

home. With the addition of a quick note of 

thanks directly on the vase itself (courtesy 

of a Rub-On), you don’t even have to include 

a card. 

But if no gift can leave your hands without 

a card, that can be just as quick and just as 

easy, and just as elegant. It’s amazing how 

just a couple of well-placed pieces of paper 

can look so amazing. 

I’d never discourage anyone from going the 

extra mile, even if the situation doesn’t 

demand it. Especially if the situation doesn’t 

demand it! A friend recently wowed me 

with a box of chocolate frogs. Now that’s 

unexpected—and far more exciting to 

receive for an invitation to dinner than the 

everyday bottle of wine! (And since I know 

you’re wondering, we bought our chocolate 

frogs at V Chocolate in Salt Lake City, Utah.) 

There are times when a quick “thanks” via 

e-mail, instant messaging, or text message 

does the job. But there is something far 

more elegant in a hand-written expression 

of gratitude. But you already know that. You 

know the importance of a heartfelt thank 

you, and you believe in the power of a card, 

a personalized vase, or an elegantly wrapped 

box of chocolates. That’s why you spend so 

much time sharing the things you love with 

those around you. Thank you for keeping the 

art of gratitude alive. 

pretties thank-you card 

Lovely Labels set; Always Artichoke, So Saffron, and 

Very Vanilla card stock; Le Jardin Designer Series paper; 

Bashful Blue Classic Stampin’ Pad; Pretties Kit; Stampin’ 

Dimensionals; 1-1/4” Circle and 1-3/8” Circle punches 

le jardin chocolate box 

Lovely Labels set; Very Vanilla card stock; Le Jardin 

Designer Series paper; So Saffron Classic Stampin’ Pad; 

Very Vanilla wide grosgrain ribbon; Natural hemp twine; 

Scallop Circle, 1/8” Circle, and 1-3/8” Circle punches 

i’m glad there is you vase 

Cherished Memories Rub-Ons; vase 

elegant thank-you notecard (3" x 3") 

Elegante Notes set; River Rock, So Saffron, and Very 

Vanilla card stock; Le Jardin Designer Series paper; 

River Rock Classic Stampin’ Pad; Beachfront Ribbon 

Originals®; Pretties Kit; Stampin’ Dimensionals; 1-3/8" 

Circle punch 

elegant notecard box 

Beachfront Ribbon Originals; Pretties Kit; papiermâché 

box 

classy thank-you card (3-5/8" x 5-1/2") 

Bursting with Joy set; River Rock and Very Vanilla card 

stock; River Rock Classic Stampin’ Pad; Beachfront 

Ribbon Originals; Stampin’ Dimensionals; Crafters’ Tool 

Kit; 3/16" Corner Rounder punch 

june 2008 13

stampin’business 

Easy 

Booking 

Activities 

Four simple things you can 

do now to get customers 

to host workshops 

lack of workshops got you down? We all have periods of ups and downs. Sometimes getting a 

customer to be a hostess is super easy . . . and other times it’s harder than we’d like. We’ve compiled 

four of our favorite ‘get up and go’ activities for giving customers a nudge toward hosting workshops. 

1 Host Your Own Workshop You 

love earning free product too, so 

why not be the hostess? Invite your 

friends, family, past customers, and 

previous hostesses over for a night 

of snacks and Make & Takes. Let 

them try out some stamp sets they 

may not have seen yet. Pass around 

copies of the catalog for them to look 

at and point out your favorite projects that they might want to see 

demonstrated. By the end of the night, there’s a good chance you’ll 

have booked a follow-up workshop. 

2 Reconnect with Past Hostesses 

and Customers Dust off that 

address book or boot up your 

computer and send a hand-stamped 

invitation to your past hostesses! 

You may also want to send 

invitations to customers who have 

made multiple or large purchases 

in the past. Invite the recipient 

to host a workshop and let her know about some new techniques 

you’ve learned or projects you’d love to show her. Encourage her to 

give you a call and remind her that summer is a great time to get 

back into a hobby that you know she enjoys. Don’t forget that you 

can save some valuable time by printing address labels using the 

Customer Manager. 

Give your customers an added incentive to book with 

our June promotion! Find out more on page 20. 

3 Download the Latest Promotion 

Flyer or Send an E-card E-mail 

is the fastest way to get in touch 

with your customer base. Take 

15 minutes and e-mail the latest 

promotion flyer to your customer 

base, or pull together an e-card on 

your DBWS. Invite them to host a 

workshop during the promotional 

period. For more ideas on using limited time offers in your business, 

read the “Available for a Limited Time Only” article in this issue of 

Stampin’ Success (page 17). 

4 Hold a Themed Event Step away 

from the ordinary workshop and 

invite your customers to a themed 

event! We recommend charging a 

registration fee for these events; 

you might even want to include the 

cost of a stamp set that you’ll be 

using. Here are two ideas to get your 

imagination running: 

• Stamping Slumber Party: Whether everyone sleeps over or not, 

late night stamping in one’s pajamas is always a giggly good time. 

Consider making your own pizzas for a healthier take on traditional 

slumber party food. Pick a funny set to keep the giggles going, such 

as those from pages 61-66 of our Spring-Summer Collection 2008. 

• Stamping & Tea Party: Invite the ladies over for an elegant 

afternoon of sandwiches and stamping. Stamp a stack of bread 

and butter notes to help your customers express their gratitude 

with ladylike style (see “The Elegant Art of Gratitude” on page 12 

for project ideas). Consider including Bursting with Joy or Lovely 

Labels (both on page 152) in the registration fee. 



coach 

workshopsCustomers 

your 

how to counter common excuses 

for not booking 

Look for more great advice on bookings from the 

Advisory Board, including a script from Lynsay 

Mahon, in this month’s Online Extras! 

still hearing excuses not 

to book from your potential 

hostesses? We asked a few of 

our Advisory Board members to 

share with us the excuses they 

hear most often and how they 

respond to their customers. 

Meg Loven: The most common 

excuse I hear at a workshop 

is that the potential hostess 

doesn’t have her calendar so 

she can’t pick a date. I find 

though that a potential hostess 

is much more likely to actually 

book if she sets a date before 

leaving the party. If I have to 

call her later, she’ll have already 

forgotten how much fun she 

was having and why she wanted 

to book. So to be sure that I 

have the booking before 

leaving my workshop, I tell 

the potential hostess, “That’s 

okay—why don’t we look at 

what dates I have free and we 

can pencil something in? 

Then I’ll call you tomorrow 

and confirm the date. Does 

that sound good?” Usually she 

is happy to pick a possible date 

and usually it fits her schedule. 

Cheryl Flynn: One of the 

excuses I hear most often is 

“My house is too small.” When 

a customer tells me this, I let 

them know they can have the 

workshop at my house. I also 

ask them if they have a family 

member that may have a bigger 

place to have the workshop. 

Tami White: One common excuse 

is that the potential hostess 

doesn’t think she knows anyone 

who would come to her party. If 

we are in a workshop, we can get 

the crowd excited to support the 

potential hostess. Next, I’ll go 

over the 40 Guests in 4 Minutes 

worksheet with her. Hostesses 

are often surprised when they 

start remembering people they 

didn’t think to invite. 

New stampers are often nervous 

that their friends won’t show up, 

or be interested. This is where 

hostess coaching is important. 

When a hostess shares her 

excitement and extends a 

personal invitation (either in 

person or over the phone), it's 

really tough to say no. It’s much 

easier to say no to an e-mail 

or a postcard. I make sure to 

really stress the importance of 

that personal touch and what 

a difference it will make in not 

only the guest’s interest but also 

her attendance. 

Barb Brimhall: I have found 

that my biggest challenge for 

bookings is overcoming my 

potential hostess’ fear that 

none of her friends will attend. 

To help combat this fear, when 

talking about bookings I assure a 

potential hostess that it doesn’t 

matter how many friends she 

has attend—we’ll have fun no 

matter what! 

I’ve found it easier to get 

bookings if I understand the 

lifestyle of my hostess and then 

we work as a team to offer an 

event that will entice her friends 

to attend. For about 90 percent 

of my hostesses, that means 

offering a quick, fun, and easy 

stamping opportunity for her 

friends (something they can fit 

easily into their busy lives). 

For example, if my hostess 

works during the day, but wants 

to invite friends from different 

areas of her life, I encourage 

her to have a workshop as soon 

as possible after work—if they 

go home, we’ll lose at least 

half of them. 

During the hostess coaching, I 

work with her on the following: 

• Let her friends know that 

we will start stamping right 

on time. 

• We will work as a team to 

make sure the workshop only 

lasts 90 minutes from start 

to finish—and let her friends 

know that too. 

• There's no need for a meal, just 

light refreshments. If she feels 

she has to do a meal, then have it 

from 5:30 to 6:30 pm; we'll start 

stamping right after they eat. 

june 2008 15


change 

ThE Process of 

Apply it to your life! 

as you know, at Stampin’ Up!, 

one of our guiding principles 

is change. We understand that 

changes, even small ones, can 

help cultivate personal and 

professional growth. Setting 

goals and embracing change can 

also be instrumental to a healthy 

and thriving business. 

Any time is a good time for 

looking at what is working 

well in your life, eliminating 

what’s not, and evaluating 

what changes you would like to 

make in the future. The start 

of a new Stampin’ Up! year is a 

particularly good time to look 

at your business and determine 

where implementing change may 

be beneficial. Change stimulates 

progress, creativity, innovation, 

and empowerment, and is a key 

to improvement and success, no 

matter how you define success. 

Change can be both exciting and 

stressful, and introducing change 

into our lives can be challenging 

even when we know the benefits 

may be great. When we view 

change as an opportunity, rather 

than a threat to our everyday 

lives, it becomes a valuable way 

to achieve new goals. 

Change is a process that involves 

taking steps and setting goals. 

Review, reflect, and evaluate. 

Look at what you are currently 

doing and what you have done 

in the past year. Identify things 

that worked well and things that 

you can improve. 

Determine what you would 

like to accomplish this 

year. Ask yourself, “What do 

I want to accomplish during 

the next Stampin’ Up! year?” 

For example, if you are a 

hobbyist, perhaps you would 

like more financial support 

from customers to help you 

stay active. If you are a business 

builder, perhaps you would like 

to increase your volume rebate. 

Formalize your goals and 

record them. Remember 

to make sure your goals are 

personal, based on what works 

for your life. Write down your 

goals and keep them where 

you will see them frequently. 

Make sure to give yourself 

a specific timeframe for 

completing them so you can 

monitor your progress. 

Create a plan of action. 

Success requires a strategy. 

Determine what you want to 

accomplish, and plan a way 

to do it! If you are a hobbyist 

who would like to increase your 

income, consider enhancing 

your current efforts by adding 

one more workshop per month 

or quarter to your calendar. 

You might also consider staying 

in closer contact with your 

customers and telling them 

about upcoming promotions 

that you or Stampin’ Up! may be 

offering. Or you can implement 

a new event, like a stamp camp 

or club, during the quarter. 

If you are a business builder 

who would like to increase 

your volume rebate, invest 

more time in coaching your 

hostesses. Help your hostesses 

increase their outside sales 

or draw more people to their 

workshops. Spend more time 

upselling at your events, and 

tailor unique promotions of 

your own to the specific 

interests of your customers. 

Put your action plan into 

place. Once you have defined 

your goals and a strategy for 

achieving them, put your plan 

into action and go for it! Be sure 

to tell someone about your goals 

(your downline, upline, friend, 

or spouse are all great choices), 

and ask them to check up on you 

and offer encouragement. This 

will help you to be accountable 

for accomplishing your goals. 

Evaluate your efforts. You 

can do this daily, weekly, or 

monthly. As you evaluate your 

efforts, ask yourself if you are 

well on your way to meeting 

your goal. Be sure to assess 

whether changing your action 

plan might produce better 

results. This will keep the 

process of change flowing, and 

also help you to succeed. 

Sometimes, initial attempts 

to change or improve our lives 

don’t work out in the given 

timeframe or the way we 

anticipate they will. If a goal 

does not appear to be paying off 

immediately, it may mean you 

need additional time to achieve 

it, so re-evaluating your goal 

regularly is vital. 

At Stampin’ Up!, our principles 

are the foundation from which 

we make all business decisions. 

We will continue to change, 

improve, and grow our business 

with the goal of helping you to 

grow yours, and we invite you 

to do the same. We encourage 

you to evaluate your business 

and determine areas in which 

you can enhance what you are 

currently doing. Make goals 

and set realistic timeframes to 

achieve them, and let us know 

about your successes! 

Spring-Summer Collection 2008 page 98 • A Tree For All Seasons • 102744 • $12.95 


marketplace 

Available for a 

Limited-time product offers are an easy 

way to increase your sales 

LIMITED 

TIME 

only 

there’s something about not 

wanting to miss an opportunity 

that makes people act. For 

example, if you love Hallmark® 

Christmas ornaments, you know 

that there are only certain times 

that you can buy them, so when 

you see one you want, you don’t 

wait—you buy it before the 

opportunity is gone. Or if you’re 

a fan of classic Disney® animated 

movies, you know that they 

“disappear” every few years, so 

if you want a copy of The Jungle 

Book, you buy it when you see it. 

Limited-time offers are great 

sales boosters. They motivate 

customers to purchase products 

that they’ve been waiting to buy. 

And in some cases, the customers 

may not even realize how much 

they want a product until they 

realize it will be gone soon. 

long to help you motivate your 

customers to act quickly. 

Mini catalogs. Not all of 

the products from the mini 

catalogs make their way into 

the semiannual catalogs, so if 

your customers are interested 

in a particular product, you 

can encourage them to buy it 

during the mini sales period. 

Also, many of the stamps 

and accessories in the mini 

catalogs are seasonal products, 

which present another timely 

opportunity for sales. The 

Occasions Mini offers products 

and colors that are perfect 

for springtime and summer 

projects, and the Holiday Mini 

offers products for creating 

winter holiday projects. Seasonal 

products put customers in the 

mood to create—and buy. 

time products? You can design 

workshops, classes, or stamp 

camps around those products. 

Make a few projects that use the 

limited-time products and show 

them to your hostesses and 

customers at your workshops, 

display them on your DBWS, or 

put them in your newsletter. 

“If you’d like to make any of these 

projects,” you can tell them, 

“you’ll want to schedule a 

workshop soon. These products are 

available only until , and 

after that it will be too late.” 

Make sure your customers are 

aware of limited-time product 

offers. They’ll thank you for 

giving them a chance to act 

before it’s too late. And you’ll 

love your increased sales. 

As a Stampin’ Up! demonstrator, 

you can use limited-time product 

offers to increase your sales. 

When you think of limited-time 

or limited-product offers, the 

first thing that comes to mind 

is probably Sale-A-Bration. 

Customers know that Sale-A- 

Bration products are available 

only for a short time, and they’re 

eager to get their hands on these 

sets. So, you have a wonderful 

opportunity for increased sales 

during Sale-A-Bration because 

customers make purchases 

during that time period in order 

to earn the free stamp sets. 

But Sale-A-Bration isn’t the 

only time you can use limitedtime 

or limited-product offers 

to increase your sales. Stampin’ 

Up! has different offers all year 

Promotions. Some promotions 

offer special products (such 

as last year’s Palette O’ Prints 

promotion) that aren’t available 

in any catalog. Other promotions 

bundle products in a special 

way that offer an excellent 

value. These unique products 

and one-time-only product 

combinations can persuade 

customers to make a purchase. 

Retired list. You know how it 

works: stamp sets on the retired 

list are destined to disappear. 

When the retired list comes 

out, make sure your customers 

understand that it’s their last 

chance to buy those retiring sets 

before they are gone forever. 

How can you make sure your 

customers know about limited- 

Offer your customers a limited-time opportunity 

to get their hands on a fresh new product! 

Turn to page 20. 

june 2008 17

stampin’occasions 

Ssomething a little 

B 

blue 

Ah, June . . . the traditional month of weddings approaches like a kid on 

a waterslide—fast and more than a little bit out of control. Luckily for us, many 

of today’s brides eschew tradition and get married year-round. This means that 

there’s still plenty of time to pull together handmade projects for those oftenoverlooked 

(but much appreciated) details! Here’s how to get those details right. 

Save the Date Cute Save the Date cards can help a bride ensure 

that all her loved ones are at her wedding! These helpful cards are simple, 

informal announcements to let wedding guests know to keep the ceremony 

date open on their calendars. Brides send these cards typically 4-6 months 

in advance of the wedding. But if she’s having a destination wedding, one 

year advance notice is appropriate so her guests will have ample time to 

make travel arrangements. 

save the date notecard 

Pick a Petal and Please Come sets; Whisper White card stock; Bashful Blue textured card 

stock; White vellum paper; Chocolate Chip and More Mustard Classic Stampin’ Pads; 

Chocolate Chip and Old Olive Stampin’ Write markers; Silver brads; Coluzzle Cutting 

System; Three for You Punch Box; sewing machine and thread 

Because Save the Date cards are a fairly new phenomenon, there are a couple of points you’ll want to keep in mind when 

recommending these to your customers. 

• Let wedding guests know that the official invitation will follow. 

• Send Save the Date cards only to those guests you absolutely want to attend. 

• Not everyone who receives an invitation must receive a Save the Date card, but everyone who receives a Save the Date 

card must receive an invitation. 

• If you’re holding a destination wedding, let guests know your travel recommendations to help facilitate their planning. 

18 

www.stampinup.com

stampin’occasions 

Wedding Showers Helping the maid of honor plan the 

perfect wedding shower? Delightful invitations (done right) will set 

the tone. Wedding shower invitations should typically be sent six 

weeks before the shower, so that all her guests have enough notice 

to attend and bring a gift. In addition to the what, the who, and the 

where, your customer may also want to include R.S.V.P. information 

on her invitations. 

celebrate wedding shower invitation 

Pick a Petal and Please Come sets; More Mustard and Whisper White card stock; 

Bashful Blue and Old Olive textured card stock; Chocolate Chip and More Mustard 

Classic Stampin’ Pads; VersaMark pad; Chocolate Chip Stampin’ Write marker; Clear 

Stampin’ Emboss® powder; Earth Elements buttons; Stampin’ Dimensionals; 3/16" 

Corner Rounder punch; crochet thread 

A few etiquette notes can help your customer ensure that her 

shower is a success! 

• It’s traditionally polite only to invite those to the shower who 

are invited to the wedding or the wedding reception, aside from 

special circumstances such as a destination wedding or a shower 

specifically for coworkers. 

• Never invite the same guest to more than one shower. 

• The bridal shower invitation is the proper place to put wedding 

registry information, not on the wedding invitation itself. 

• A potential guest (such as the groom’s mother) may live too far 

away to attend the shower, but she should still be acknowledged 

with an invitation and a quick note. She’ll appreciate the thought! 

Thank You There are many times during the course of a 

wedding that require thank-you notes, and, as any bride can tell 

you, it’s a big deal! Stationery or handmade cards are essential when 

writing wedding thank-you notes—preprinted cards, form letters, 

and e-mail are all considered uncouth. She would consider your help 

in stamping lovely, handmade thank-you cards a welcome treat. 

much love thank-you card 

All in a Row set; Whisper White card stock; Bashful Blue and Old Olive textured card 

stock; Bashful Blue Classic Stampin’ Pad; Chocolate Chip and More Mustard Stampin’ 

Write markers; Chocolate Chip wide grosgrain ribbon; Three for You Punch Box 

Here are a few tips to help the bride thank everyone on her long list. 

• Be sure to send notes and small gifts to anyone who hosted a party 

for you, ideally within two days of the party. 

• Personalize each note, and send individual notes to friends who 

contributed to a group gift. 

• Promptly acknowledge that you received shipped gifts with a phone 

call or an e-mail, and follow up with a written note. 

• Remember, anyone who hosted a party for you, such as a wedding 

shower, should receive a small gift in addition to a thank-you note. 

june 2008 19

Àlacard 

scrap 

happy 

for your 

FYI 

information 

It’s the freshest idea around: our brand-new Fresh Cut Notes 

and coordinating Fresh Cuts stamp set! From June 1–30, 2008, we’re 

having a special advance-purchase promotion on these fantastic 

products from our Fall-Winter 2008 Idea Book & Catalog. Even better: 

your hostesses can earn both brand-new products for free! 

Go online today for all of the details and projects you’ll need to use 

this promotion in your workshops and other events this month. 

You’ll find everything under Specials & Promotions. 

have you ever looked at your pile of card stock scraps and 

wondered what you were going to do with them? Let your scraps 

inspire you! We’ve come up with three fun exercises or ideas for 

using your scraps. Try one or all of them, and see how far your 

scraps go! 

1 Make messes. Take all of your scraps, shuffle them together, 

and dump them on the table. Before you touch anything, 

what do you see? Look at the pile for interesting color 

combinations and shapes. Write down anything you love, and 

try using one of these combinations in your next project. You 

could even use a few of those scraps! 

2 Pick a piece. Pick one scrap from your pile, and build a card 

around that piece. Don’t worry about creating a masterpiece; 

just concentrate on expressing your creativity. Once you get 

good at this exercise, try creating a card using only scraps. 

3 Build bundles. Organize your scraps into stacks by size or 

color. Once you’re organized, create small bundles you could 

give to customers as door prizes or incentives. What about 

creating precut pieces for projects from your scraps? 

So go ahead—make something exciting from your leftover card 

stock. It’s time to get scrap happy! 

just because card 

Text & Texture set; Not Quite Navy, Regal Rose, and Very Vanilla card stock; Not 

Quite Navy Classic Stampin’ Pad; Certainly Celery and Not Quite Navy Stampin’ 

Write markers; Certainly Celery wide grosgrain ribbon; Silver brads; Stampin’ 

Dimensionals; Boho Blossoms punch; staples 

Stamp Sets Available for One Year 

Many of you heard Shelli’s recent announcement on stamp set 

availability, and we want to make sure that all of you have the correct 

information. All semiannual catalog stamp sets (excluding hostess 

sets) will be available either in a catalog or on our dormant list for 

one year from their debut, which means you have at least one year 

to demonstrate new stamp sets. The retired list released at the end 

of each semiannual catalog period will only contain stamp sets that 

have been available for one year or longer. Please note: this does not 

include hostess sets or sets from mini catalogs, which will continue to 

be limited-time offers in order to help you encourage your customers 

to host workshops. 

So, for example, if you purchase a new stamp set from our Fall- 

Winter 2008 Idea Book & Catalog to demonstrate, you’ll be able to use 

that set in your workshops (and sell it to your customers) at the 

very least until the Fall 2009 catalog is released. It will not retire in 

January when the catalog sales period ends, regardless of whether or 

not it appears in the Spring-Summer 2009 Idea Book & Catalog. 

We hope this small change makes it easier for you to run your 

businesses and offer your customers all the creative ideas they’ve 

come to expect from you! 

Thanks for Your Comments 

Thanks to all of you who wrote in to tell us how much you enjoyed the 

April 2008 issue of Stampin’ Success. We love receiving your feedback 

and take it into consideration when we put together each issue of 

the magazine. We want to ensure that we’re providing you not only 

a valuable resource for your business, but also an entertaining and 

inspirational publication that you’ll have fun reading! 

Here is just one of the wonderful e-mails we’ve received about the 

April issue. 

You’ll find two other cards 

using our basic template on 

pages 12 and 22. 

I just had to send you guys a quick note to say how wonderful your 

April Stampin Success is! I love every issue, but this one has to be 

the best I've seen since I started as a hobby-demonstrator. The 

article on storage ideas was fabulous. I'm always curious about how 

others store their stamping supplies. Kelly had some wonderful 

ideas that I know I'll be copying. 


makingbusinesssense 

And the scrapbook section was also great! Until this article, I was 

rather intimidated when thinking about scrapbooks. But now, with 

your article, I think I have enough confidence to try it. 

And the information about using the pastels has spurred me on 

too. I always forget about those little guys and all their possibilities. 

Thanks again for a great issue, 

Charlie Massey 

Rockwell, Texas 

Workshop of the Month 

june is full of traditional occasions to celebrate—and 

reasons for your customers to stamp! Between Father’s Day, 

summer vacations, weddings, and the ongoing art of simply 

saying “thanks” there are plenty of projects to keep them 

stamping all summer long. Encourage your customers to book a 

workshop this month with these fun, easy-to-create ideas from 

this month’s issue. 

Say Thanks Get your customers 

hooked on sending thank-you cards! 

Our Thank-You card features a bulk buy 

chipboard heart, so it’s super easy to 

demonstrate in a workshop or use as a 

Make & Take. Your customers are sure 

to love this summery card! 

Get Set for Summer Our Lazy 

Summer Days page is ideal for any 

summer-themed scrapbook party. 

Include the cost of our Summer 

Days Simply Scrappin’ kit in the 

cost of the stamp camp and your 

customers will be set to scrapbook 

their vacations! Don’t forget to point 

out the coordinating stamp set, 

Stitched Exotics. 

Use Every Piece Teach your 

customers an easy way to find 

creative inspiration: using scraps! 

This month’s À la Card template 

and Just Because card are perfect 

for those customers who love to save card stock scraps but don’t 

know what to do with them. Take them through the exercises on 

page 20, and then stamp this card! 

recruiting with 

the online IDA 

by now, you’ve probably heard quite a bit of buzz about 

the updated Demonstrator Business Web Site (DBWS). 

Between the e-cards and all of the fabulous project ideas, 

there’s no easier way to create an online presence for your 

business and connect with customers and hostesses. And 

with the online Independent Demonstrator Application 

(IDA), there’s no easier way to build your downline! 

If you have a DBWS, the online IDA is an easy way to sign up 

new recruits using the web. When a potential recruit visits 

your DBWS, all she has to do is click on Join Stampin’ Up! in 

the top navigation, and she’ll be taken to a page explaining 

the Stampin’ Up! opportunity. Then, if she’s interested, she 

can sign up right then by clicking on the link to the IDA. 

Of course, people can’t just sign up without your knowledge 

or input. You want to have a relationship with those 

customers wanting to become members of your downline. 

This is one of the reasons we’ve implemented a Recruiter 

Authorization password, which you can easily set up 

through the Demonstrator Web Site under My Business>My 

Profile>Edit My Profile. This password not only tells us that 

you’ve authorized a person to be in your downline, it lets our 

systems know to automatically populate your demonstrator 

information into your recruit’s IDA. 

When a potential recruit expresses interest in signing up, 

either at one of your events or during a one-on-one meeting 

between the two of you, you can simply give her your 

authorization and let her sign up at her convenience! So she’ll 

know what to expect, let your recruit know that the online 

IDA will take about 30 minutes to complete and that she’ll 

need to have a credit card handy to purchase her Starter Kit. 

“My new recruits loved that they could fill it out on their 

own,” says senior manager Dawn Rapsas from West Caldwell, 

New Jersey. “I believe for new recruits, the online form is 

much less intimidating than the actual hard copy of the IDA. 

I also pointed out the added benefit of quick access to the 

Stampin' Up! demonstrator area of the web site; that was 

very exciting for the girls.” 

Your new downline member will receive her demonstrator 

ID and a temporary password via e-mail shortly after she 

completes the online IDA. And, as Dawn mentioned, she’ll be 

able to jump right in and explore the Demonstrator Web Site. 

Remind her to change her password while she’s online! What’s 

more, you’ll receive credit for your new recruit that same day 

as long as the online IDA is submitted before 11:50 PM (MT). 

Take advantage of the ease and convenience the online IDA 

provides both you and your new recruits. You’ll love how 

simple it is to grow your Stampin’ Up! family! 

june 2008 21

workshopwow 

emerging color 

just like a butterfly emerging from a cocoon, color and creativity can emerge from our 

crafting projects in interesting ways. 

For your next workshop demonstration, consider using the emerging color technique 

to wow even your most hard-to-please guests. Emerging color uses the ever-popular 

embossing technique and a variety of Stampin’ Up! products, which can lead to not only 

increased sales, but bookings as well. 

Here’s how the emerging color technique works: 

1 Stamp an image repeatedly on a piece of smooth card stock. On our Butterfly card, we 

stamped the butterfly images using Ruby Red ink on Very Vanilla card stock. 

2 Heat emboss another larger image (like the large dot we used on our Butterfly card) on 

the card stock using VersaMark ink and Clear Stampin’ Emboss powder. Make sure to set 

the image over a few of the images you stamped in Step 1. 

3 Using a brayer, ink the entire piece of card stock in a lighter color of ink. On our 

Butterfly card, we used Cameo Coral. 

4 Wipe any excess ink from the embossed image. 

See how the rich color emerges from your embossed image! 

A Springboard for Additional Workshops You can use the multiple techniques in 

emerging color to book additional workshops. As you demonstrate, let your guests know 

how much you love the techniques you’re using. You might say, “Emerging color is so fun 

because it involves two of my favorite techniques—heat embossing and using the brayer. There’s 

much more you can do with heat embossing and a brayer than just emerging color. I would love to 

have a workshop with any of you on either of these, or both! Let’s talk after the workshop to set up 

a time when I can show you and your friends how to do some of those techniques.” 

For your next workshop, share the rainbow of colors and products that emerging color 

offers your workshop guests—and you may just see your business take flight! 

butterfly card 

A Little Birthday Cheer, Dots Are Hot, and Garden Whimsy sets; More Mustard, Old Olive, Ruby Red, and Very 

Vanilla card stock; Cameo Coral, Old Olive, and Ruby Red Classic Stampin’ Pads; VersaMark pad; Clear Stampin’ 

Emboss powder; More Mustard narrow grosgrain ribbon; Stampin’ Dimensionals; brayer 

alacard 

template 

contestwinners june 

april 

heading back 

a 

to 

grand 

class 

occasion 

Linda 

Angela 

Keal 

Sylvester 

: 

: APO Military Base 

Downers Grove, Illinois 

pieces background of the checks past No Denise entries Gollaher received : 

Hopkinton, Massachussettes 

dear ol' dad Mary Beth West : San Diego, California 

the great white Mary Beth West : San Diego, California 

wow! art file Deborah Sutton : Chandler, Arizona 

wow! art file Abby Cousineau : South Jordan, Utah 

contestcategories august july 

sticky just a situation note Cards Projects created using with Sticky our new Cuts Letters 

Notes products 

shades 

of a trick september and treat Pages Projects created featuring with a fall Halloween colors theme 

eye ribbon fashion originality Samples Cards featuring created using any one our of new our Style 

Ribbon Watch Originals collections 

wow! art file 

All All other other entries entries 

monthly contest deadlines 

• Contests run for a single month at a time, with the 

deadline falling on the last day of the month. This July 

Contest runs June 1–30. 

• Entries for the July Contest must be received in our 

office on or before June 30, 2008. 

• Please pack all entries carefully and label the box or 

envelope with the contest month and category. (See 

address below.) Contest entries will not be returned. 

monthly contest rules 

and information 

• Winning projects often share the following features: 

They use only one set along with a greeting set, plus 

backgrounds, borders, or frames. Use of the Write Me a 

Memory® Journaling Fonts CDs is limited to journaling 

only (not titles). Scrapbook pages include photos and 

journaling. We receive more entries in the Wow! Art File 

because there are no subject limitations, so your chances 

of winning are better in the other categories. 

• Include a list of Stampin’ Supplies used to make 

your entry: Specify stamp set or wheel names; the 

types and colors of papers, card stock, markers, pens, 

pads; and any accessories or tools used. Stamps and 

accessories used must be in the current catalog. Give 

clear directions, if necessary. Also write your name, 

demonstrator number, the month of the contest, and 

the category you are entering. Write this information 

directly on the back of the card or item, if possible. 

• All scrapbook layouts must contain photos. When 

submitting photos of you or members of your 

immediate family, you grant Stampin’ Up! the right to 

publish those photos. However, if you’d like to submit a 

project with photos of individuals other than immediate 

family members, please have all main subjects in the 

photo fill out a photo waiver form, which can be found 

on the Demonstrator Web Site under My Business>My 

Business Resources>Copyright. Make sure those photo 

waivers are included with any projects you submit to 

Stampin’ Up! Do not send photos taken by professional 

photographers unless you have obtained a release of the 

copyright in writing. Please include that release with 

your submission. 

• Mail to: Stampin’ Up! Contest: [Category Name] 



• Submission of artwork to Stampin’ Up! constitutes 

agreement with Stampin’ Up!’s payment policy and 

acknowledgment that the artwork becomes the property 

of Stampin’ Up! to be used by the company as desired. 

• Submit as many entries per category as you wish. Do not 

submit projects made with patterns or images known 

to be copyrighted. Contest winners in each category 

may select any three stamp sets (excluding hostess 

sets) from the current catalog and/or mini catalog. 

(Demonstrator Support will call winners and take 

their free stamp orders within 10 business days of 

the contest deadline.) 

• Stampin’ Up! cannot answer inquiries about 

whether or not contest entries arrived in the 

office. If you want proof of delivery, please send by 

registered mail or a similar option. 


makeithappen 

on your own 

Whether you’re looking to build your 

business or find creative inspiration, 

our June issue’s right up your alley. 

with your 

downline 

Gather your group 

and start the summer 

right with a variety 

of cool ideas from 

this month’s issue! 

June is the halfway mark for all those New Year’s 

resolutions you made in January. How are you doing 

on them? Take the time to read the “The Process of 

Change” article on page 16 and follow the steps 

provided to review your goals and to set new ones. 

The “Available for a Limited Time” article on page 17 

provides suggestions of you how can use limited-time 

product offers to increase your sales. Review this article 

and commit to applying some of these suggestions to 

your business efforts. 

This month’s Stampin’ Technique, iris folding, is a 

wonderful idea for using Designer Series paper and 

giving your creativity a boost. Try it for yourself this 

month, and then search through our Stampin’ Succss 

Techniques archive on the Demonstrator Web Site for 

another technique you’ve never tried before! 

Shelli’s message this month focuses on one of 

Stampin’ Up!’s eight principles: change. Do you know 

what the other seven principles are? Does your group? 

During this month’s group meeting, take time to refresh 

everyone’s memory on these principles. Use them as a 

springboard for discussion. 

How’s your group doing on getting bookings? Do 

they need more training on how to book workshops? 

You can use the “Book to Build” article on page 10 to 

provide valuable training to your group on this topic. 

Saying “thank you” is one of the best reasons in the 

world to stamp! With your group, brainstorm ways 

to incorporate the art of gratitude into your events 

this month. Our “The Elegant Art of Gratitude” and 

Stampin’ Occasions articles (pages 12 and 18) are great 

places to start. 

june 2008 23



we’ve 

got 

the 

freshest 

ideas around 

From June 1–30, your 

customers can get their 

hands on our Fresh Cuts 

stamp set and Fresh 

Cut Notes before 

they’re available in 

the Fall-Winter 2008 

Idea Book & Catalog. 

visit the demonstrator web site under specials 

& promotions for all the information you need. 

portland, or 

permit nº 2917 

PRESORTED 

s t a n d a r d 

us postage paid

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