JOB DETAILS Job Title: Acquisition Executive ... - P&O Ferries

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JOB DETAILS
Acquisition Executive
Commercial and Passenger Services
Marketing
PURPOSE OF JOB
• To support the delivery and integration of advertising campaigns both on and offline
• Management of trade activities to support Sales and maximise ROI across markets
• To measure performance of campaigns, reporting of results and coordination of
budget/spend
DUTIES AND RESPONSIBILITIES
• Supporting the delivery of market-leading creative executions for integrated campaigns
o Support the Acquisition Managers with placing media and creative to support the
campaign objectives
o Provide recommendations and results for activities as required
o Brief agencies as appropriate
o Support local partnership and advertising campaigns
o Responsible for co-ordination of local and national sponsorship campaigns
o Work with the Sales team on ad hoc advertising opportunities to maximise revenue
from relationships
o Be mindful of a consistent approach for direct and trade partnerships
• Work with the Acquisition Managers to produce marketing collateral for shows/trade
exhibitions/3 rd parties
o Including car ferry guide and groups brochure
o Leaflets for agent distribution
o Trade – i.e. Group Passenger Registration forms, Behaviours on board leaflets,
Group Insurance leaflet
• Copywriting on and offline including writing advertorials and editorials for coach/travel
trade/direct
• Measure the performance of the campaigns and report on the results
o Work to a set of metrics that allow for timely, pragmatic, and accurate result
measurement of the impact of marketing campaigns. This process should include use of
control groups and measurement of ROI
o Identify trends and patterns in data and communicate commercial/strategic
opportunities
o Develop timely, accurate, pragmatic, user friendly reports that enable the results to
be understood by colleagues and external agencies
o Reporting should be done to an agreed published schedule. Ensure the findings are
incorporated into the next cycle of activity
• Co-ordinate the budget and reporting of spend within the marketing team
o Raising of purchase orders and adding information to CODA
Reporting of spend to the relevant teams and Finance
o Overall reporting of budget figures to HOD
• Attend industry shows, events. Exhibit where appropriate
Acquisition Executive - Created January 2011

• Provide holiday/sickness cover for others in team as appropriate
• To ensure the safety of yourself and others in the carrying out of your duties.
o Carry out such other duties as are consistent with your role and your skills and
capabilities as may, from time to time, be required by the company.
LIVING OUR VALUES – THE WAY WE DO BUSINESS EVERY TIME
• Integrity – plain talking, honest, fair, respectful, deliver promises
• Can do attitude – make things happen, positive and energetic
• Team spirit – one P&O team, co-operative, trust and support each other, draw on strengths
• Innovative – listen, learn, pioneer, challenge
• Simplicity – efficient, hassle free, clarity
KEY COMMUNICATION AND WORKING RELATIONSHIPS
• Internal
o Acquisition Controller
o Acquisition Managers
o Retention and ecommerce teams
o Internal Departments as required to ensure the smooth running of campaigns.
• External
o Retained agencies
o 3 rd parties as required
RESPONSIBLE TO
Acquisition Controller
RESPONSIBLE FOR
Own Work
Acquisition Executive - Created January 2011