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Supplementary A - London Borough of Hillingdon

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Last Amended 15 January 2007<br />

Community Strategy - Council Lead<br />

Appendix B<br />

6<br />

7<br />

8<br />

9<br />

10<br />

11<br />

A borough <strong>of</strong> learning<br />

and culture<br />

A borough <strong>of</strong> learning<br />

and culture<br />

A borough <strong>of</strong> learning<br />

and culture<br />

A borough <strong>of</strong> learning<br />

and culture<br />

A borough <strong>of</strong> learning<br />

and culture<br />

A borough <strong>of</strong> learning<br />

and culture<br />

Increase the information about<br />

cultural services and events and<br />

activities through targeted<br />

promotion and publicity.<br />

Three seasonal campaigns<br />

promoting libraries, arts, leisure<br />

and sports delivered.<br />

Increase visits to libraries by 5%<br />

to 1,624,899.<br />

Increase the number <strong>of</strong> items<br />

borrowed from libraries by 5%<br />

(1,596,148).<br />

3,000 children make four visits<br />

to libraries as part <strong>of</strong> the<br />

Summer Reading Challenge.<br />

Through the Bookstart outreach<br />

campaign 5,200 under 3s and<br />

their families are contacted,<br />

enjoy stories and are<br />

encouraged to join the library.<br />

JP<br />

TLD<br />

SBG<br />

GE<br />

1) Produce 3 x Compass<br />

What's On.<br />

2) A monthly children's'<br />

programme at Compass.<br />

3) 4 'Cool Cats' newsletters.<br />

4) 4 Volunteer Newsletters.<br />

5) Atrium and Cow Byre Gallery<br />

What's On.<br />

6) BigFest programme.<br />

7) Quarterly Manor Farm<br />

Heritage Project Newsletter.<br />

1)<br />

All<br />

Apr/AugDe progressing<br />

c.<br />

on target<br />

2) Monthly<br />

3)<br />

Jun/Sep/De<br />

c 06 & Mar<br />

07<br />

4) Apr/Jul<br />

Oct/Jan<br />

5) Jan 07<br />

6) Sep 06<br />

7) Qtly<br />

1/07 Update - Items 1 to 6 are<br />

on track with all promotions<br />

progressing to timescales.<br />

Item 7 - latest quarterly<br />

newsletter will appear in 2/07<br />

to allow for update on<br />

Contractor starting on site.<br />

JP ES Deliver 3 seasonal campaigns tba 1/07 update - discussions to<br />

be held with CSMT and<br />

Corporate Communications<br />

JP ES/JM Improved opening hours.<br />

Continue refurbishment<br />

programme in libraries<br />

JP ES/JM Improved opening hours.<br />

Continue refurbishment<br />

programme in libraries<br />

JP ES/JM Deliver Reading Challenge and<br />

meet the target <strong>of</strong> 3000 children<br />

reaching 4th visit<br />

JP ES/JM Deliver 3 Bookstart schemes<br />

and implement Treasure Chest<br />

in libraries<br />

1) Hold launch <strong>of</strong> Treasure Chest<br />

2) Promote through playgroups and<br />

nurseries<br />

Mar-07 On Target 1/07 Update - Promotional<br />

campaigns planned for Jan to<br />

March 07to achieve target<br />

which at the 9 month point<br />

stands at -2.5%<br />

Mar-07 On Target 1/07 Update - Promotional<br />

campaigns planned for Jan to<br />

March 07 to achieve target<br />

which at the 9 month point<br />

matches last year.<br />

Sep-06 Completed 3 yr PSA target <strong>of</strong> 5293 was<br />

exceeded. Over 8458 children<br />

made 4 visits.<br />

1) May<br />

2006<br />

2) From<br />

Sep 06<br />

Green - On<br />

Track<br />

Green - On<br />

Track<br />

Amber -<br />

some<br />

slippage<br />

Green -<br />

On Track<br />

Green -<br />

Completed<br />

1)<br />

1/07 update - 1) Successful Green - On<br />

Completed<br />

2) On target<br />

launch end <strong>of</strong> May. Distribution Track<br />

being monitored.<br />

2) Nurseries and clinics<br />

visited, publicity distributed,<br />

advert in Sunshine magazine,<br />

national publicity campaign<br />

under way.<br />

ITEM 06 council plan appendices.xls 25

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