Welcome to Delta City - Delta Holding

THE FIRST GENUINE SHOPPING MALL OPENED IN SERBIA IN NOVI BEOGRAD
Welcome to Delta City
Delta City, the first real shopping mall in Serbia,
was formally opened in the presence of a large
number of guests on 31 October, after long expectations
of the public, and received its first customers
on 1 November. The interest of the public was
enormous and only in the first 15 days this true
miniature city was visited by 700,000 people.
With its 130 stores and moreover with a completely
new concept of shopping and entertainment, Delta
City proved at the very beginning that it will be
something really new, not just for Belgrade but also
for the whole Serbia.
“After the opening of Delta City we plan to build
similar facilities in the region as well. A shopping
mall in Podgorica will be completed in May 2008,
and the construction of a new one will start in Banja
Luka before the end of the same year. We currently
have serious negotiations about the construction
of such facilities in Zagreb, Skopje, Tirana,
Sofia, Bucurest and Kiev”, said Mr. Miroslav
Mišković, the President of Delta Holding at the formal
opening. He added that other two shopping
malls would be built in Belgrade, one in Novi Sad
and one in Niš.
“Delta has the personnel and financial potential to
realize such projects”, pointed out the President of
Delta Holding while expressing his expectations
that such investments will stimulate domestic civil
engineering, contribute to the opening of new companies,
and increase the number of jobs in this
field.
Serbian Deputy Prime Minister Božidar Đelić said
that the Serbian Government expected Delta Holding
to be the “ice-breaker” in the region and thus
help the domestic building industry and producers
to get into the foreign markets.
“I hope that Delta will be the first private company
in Serbia that will be present in the domestic and
foreign exchange markets, that it will create the
best personnel and a reputable Belgrade school of
business together with other companies” Božidar
Đelić added.
text continues at the inner pages
33
.november 2007
MAXI' S SPREADING
IN THE REGION
Conquering of
the Bulgarian and
Montenegrian markets
JOURNALIST IN ITALY
A visit to Delta Generali
group
COSTA COFFEE
International price for
launching the brand
DELTA INVESTMENTS
Established new fund
Delta Dynamic

BULGARIAN RETAIL STORES CHAIN PICCADILLY BECAME A PART OF OUR BUSINESS SYSTEM
Delta Maxi in European Union
Delta Maxi Company entered the market of the European Union in
great style. From the beginnning of September, a newcomer joined
the Delta retail operation - Bulgarian retail stores chain Piccadilly,
the second largest in this country which is a full EU member.
So Delta Maxi continued the announced expansion to the markets
within the region: only several months before, Delta Maxi included
Tropic of Banja Luka in its system, and at the end of November first
supermarkets in Montenegro have opened.
Piccadilly represents a modern retail network of supermarkets featuring
a high level of service and large range of products. At present it
has a 15% market share in Bulgaria. During 12 years of existence the
Piccadilly network extended its operation to four cities (Sofia, Varna,
Burgas and Veliko Trnovo) in which there are 11 supermarkets, with
average area of 3.000m².
Piccadilly with 1.700 employees in 2007 plans a turnover of about 110
million Eur.
A Leading Team in Bulgaria
2
Delta team in Bulgaria comprises
four members: General Manager
Aleksandar Čamparević,
Zoran Vujić in charge of operational
segment and two Category
Managers - Vlada Lazić and
Darko Vuković.
„I would point out excellent reception
and support exended
to us by previous management.
We learned Bulgarian language
very quickly and from the very
beginning we established a
good communication with our
hosts“, says Aleksandar Čamparević. „Bulgaria was a pleasant surprise
for us, as the changes occuring since joining the European Union
are visible also in the area in which we operate. Among other
things, all new products are of good quality and are absolutely in accordance
with European standards.
Maxi in the region
Delta Maxi and Piccadilly will keep developing the retail network
throughout Bulgaria with a target to open in the forthcoming period
about 20 new sales facilities and to significantly increase the market
share to 20 - 25%. One hypermarket will be opened too, with an area
of between 10,000 and 12,000m², under the name Piccadilly Extra.
Development of the corner shop concept is planned, called Piccadilly
Express, as well as opening of a soft discount Tempo. Only in the
next two years Delta Maxi will invest 70 million Eur into development
of Piccadilly, creating in that way 1,000 new jobs.
„Contract on buying the Piccadilly chain is of a great importance not
only for these two companies, but for Serbian and Bulgarian economy
as a whole. Delta Maxi will represent a strong support and an opportunity
for placement of products from Serbia, as very few products
of Serbian suppliers can be seen on shelves of Piccadilly and of other
Bulgarian retail chains “, said Delta Maxi General Manager, Dragan
Filipović, i Sofia at the time of signing the contract.
Entering new market brought new customers’ habits too. Adjusting
to European work hours from 9 a.m. until 5 p.m, Bulgarians generally
shop on Sundays. In view of such pace of living and working,
they rarely cook meals at home, more and more frequiently they buy
prepared meals in markets. With its offer in that segment, Piccadilly
is way ahead of competition.
In our daily contacts with Bulgarian businessmen we would like to
promote Serbia, Serbian economy, products and culture. At the end
of October we organized presentation Delta Maxi in which a great
interest was shown. With the agreement with our embassy we also
organized a Serbian stand at the ‘Embassies’ Bazaar’. In addition
to Delta brands: Yuhor, Aqua Gala, Danubius, we presented also
Delta Maxi biggest suppliers. Our estimate is that clients in Bulgaria
should be primarily offered meat, strong drinks, edible oil, fruits
and vegetables“, underlined a new General Manager of Piccadilly,
Aleksandar Čamparević.

News
PICCADILLY HOSTED SERBIAN JOURNALISTS
Full of Good Spirits
„Fill yourself with good spirits“ says, in translation, the slogan of Piccadilly,
a host to a group of journalists from Serbia, who visited this
retail chain at the end of October. Anywhere they looked, the representatives
of Serbian media could see that this statement is true.
Shopping at Piccadilly is a holiday for eyes, but means also a saving
for the buyer’s pocket.
Established in 1994, Piccadilly is an innovator in Bulgarian market, in
many areas of business. They were first to introduce bar-code readers,
advertising brochures, standards ISO 9001, ISO 14000 and HACCP.
First loyality cards appeared in their own establishments. At present
they have about 170,000 members who account for 32% of consumers
and in total turnover of the company they participate with 65%.
An average Piccadilly supermarket has the area of 3,000m², and the
largest number of products is 19,000. In the framework of development
of its own concept of trading, our hosts decided to offer to consumers
a complete accompanying services, including, inter alia, hair-
THE FIRST PRODUCT OF DELTA „MIONI“ FACTORY LAUNCHED
And Now Smashing - Aqua Gala
„Eagles“ Drink Aqua Gala
Aqua Gala became the official waer of “A” football selection of Serbia and all other selections
of FSS**. A two and a half year Sponsorship Contract was signed by Zvezdan
Terzić, President of the Football Federation of Serbia and Robert Firko, Vice President
of Delta Holding Food Industry. The total value of sponsorship is 500.000 EUR.
„Signing this contract reinforced our team, and at the same we showed that football
is a magnet for large companies. For good results, in addition to knowledge and
sport luck, we also need a water of good quality“, said Zvezdan Terzić.
“As one of leading companies in the region, one of Delta’s great interest is also investment
into sports. This project is just a beginning. We hope that next year we will take
part together with FSS in the European Championship in Switzerland and Austria,
and then, in 2010 in the World Championship in South Africa”, underlined Robert
Ferko.
dresser’s services, dry cleaning, florist shops and parking. Position of
two Piccadilly supermarkets in Sofia looks European too: one is situated
in the largest shopping mall of Bulgarian capital, and the other is
in a somewhat smaller market center. They have been designed and
furnished in accordance with all European standards.
New non carbonated mineral water Aqua Gala entered domestic market in great style. The first
product of the „Mioni“ factory appeared in stores end August, and its convincing and attractive
campaign brought it a large number of consumers.
The „Mioni“ factory is situated on the slopes of the Divčibare Mount, it was solemnly released at
the beginning of September. Filling plant was started by a symbolic pressure on the button by
Mlađan Dinkić, Minister of Economy and Regional Development in the Serbian Government.
An attractive marketing campaign was marked by a spot with the main promoter, tennis champion,
Novak Đoković. The Association of Economic Propagandists of Serbia UEPS considersregards
this spot as the best video of summer 2007. A special award was given to Vice President of
Delta Holding, Milka Forcan and spot director Igor Kušić.
Aqua Gala was presented officially also at the Waters Fair „Aqus Expo 2007“, which took place
in October at the Belgrade Hall „Expo“.
3

DELTA MAXI COMPANY AWARDED ISO 9001 AND HACCP
European Standards Also in Our Market
On 2 October Delta Maxi Company, was awarded the Certificate for
Quality Management System according to standards ISO 9001 and
HACCP. To General Manager of Delta Maxi Dragan Filipović the Certificate
was ceremoniously handed by Fridrich Khuen Belesi, Deputy
General Manager and member of the Managing Board of Austria.
That system defines the management of processes, and its introduction
is intended to promote the operation within the company and
cooperation with clients, as well as to monitor users’ opinions. The
system precisely defines the procedures, lines of communication and
standards of operation, in order to synchronise in the best possible
way the action of different sections within the company at the same
time providing for unity in decision taking. Introduction and implementation
of HACCP, as an integrated part of the quality management
system enables Delta Maxi Company to offer to its clients the products
which are correct heath-wise and whose quality is constant.
„Our strategic aim is to be leaders in retail sales in the Balkans, and
in the whole South East Europe. In line with such a strategy is introduction
of the quality management system, which all leading European
retail chains have“, said Delta Maxi General Manager Dragan
Filipović.
“HACCP is particularly important for the reason that it provides protection
of food through a complete process of supply, from the production,
through storing and retail sale, all the way to consumption.
For the purpose of protecting customers, we made a team of internal
controllers who will visit suppliers and check whether the standards
are implemented in practice. The certificate awarded is to be earned
DELTA HUMANITARIAN FUND ESTABLISHED
Investing Into Lasting Values
Delta Humanitarian Fund, established with an aim to combine the
interests of the company with the needs of the socieity started to
work on November 5. Direcor of the Fund is Ivana Mišković Karić.
4
Awards
every year and it is our obligation to impose these standards to suppliers
as well. It is the best way to make it possible for a customer in
our country to be in the same rank as a consumer in the European
Union”, Filipović added.
Support of the Ministry of Agriculture
Attending the solemn act of handing over the Certificate were also
the Minister of Agriculture, Water Management and Forestry, Slobodan
Milosavljević, who on that occasion said: “Introduction and
implementation of this system are of great importance for Serbian
agriculture and economy, as without such standards there is no improvement
of quality of life or growth of the economic impact of our
country, in which Delta has a decisive role.
I sincerely hope that expansion of Delta in the region will intensify,
and that involvement of the company in agricultural business and
rendering of services will grow stronger. I think this is the best and
quickest road to European ways and integrations, and at the same
time a good example of how to get closer to joining the European
Union“, Minister Milosavljević underlined.
Of importance of adopting the mentioned standards spoke Fridrich
Khuen Belesi and Nadežda Grujić of Biolab Consulting. Khuen Belesi
underlined that among numerous clients of Quality Austria, Delta
Maxi is the first retail chain to introduce these standards. Nadežda
Grujić added that even on European scale it is very rare to find such
a large company that was quick to understand the complexity of the
system and define its target.
The quality management system according to standards ISO 9001
and HACCP has been introduced by Delta Maxi and Pekabeta, while
certification of C Market will be done in November 2008.
The activities of the Delta Fund are directed primarily towards upgrading
of humanitarian work and developing the consciusness of
social responsibility, which in pratice implies investing into lasting
social, health related, educational and cultural values.

New expiriences
EXCELLENT RESULTS OF DELTA IVESTMENTS
Delta Plus Beyond
All Expectations
In less than eight months the first Serbian Investment Fund „Delta
Plus“ got a vote of confidence from more than 3.000 citizens and
enterprises operating on our country. The Fund’s assets increased
from the initial 200,000 Eur to about 24 million Eur, which is above
all expectations.
A value of the investment unit of „Delta Plus“ Fund at the beginning
of operation was 1,000 dinars, only to reach 1,400.05 dinars by 31
October of this year. For investors who at that time invested into this
Fund it meant an earning of 40 percent – the invested 10,000 Eur
had a yield of above 4,000 Eur.
Additional confidence has been earned also because „Delta Plus“ is
the first investment fund whose profile and values of investment unit
are monitored at the listing of „Bloomberg“, a leading world company
for media reporting on movements in the financial market. Listing
of the „Delta Plus“ Fond on this reputed world portal points to
the transparency and a high quality of business operation of „Delta
Investments“ company.
Early last summer „Delta Plus“ started to invest into foreign capital
makets, in order to provide in the best possible way a diversification
of portfolio, as well as to provide as good a security for its deposits
as possible.
Delta Dynamic - A
New Investment Fund
The Investment Funds Management Company „Delta Investments“
obtained a licence to establish a new value increasing fund, which
according to its policy of operation is a more active and riskier fund,
but at the same time has a larger high yield potential. Unlike „Delta
Plus“ Fund, which invests up to 65% into shares and up to 45% in
bonds, the income fund „Delta Dynamic“ will invest a minimum of
75% of its assets into the shares quoted at the Belgrade Stock Exchange
and stock exchanges within the region. In so doing, „Delta
Investments“ will be the first company managing two funds in home
market, and having a larger and more diversified offer for its present
and potential clients.
With an aim to offer a prospect of investment to as many citizens
as possible, „Delta Investments“ enlarged its sales network to more
than 20 cities all over Serbia. Business cooperation was established
with Univerzal Bank, Komercijalna Bank and Volksbank and broker-dealer
companies SBD Broker Subotica, MMK Group Niš, Jorgić
Broker Beograd and Ilirika Investments Beograd.
Investexpo Fair
Delta Investments took part in the Second International Fair of
Investments - Investexpo, held in Novi Sad early November. At
the gathering „Investment Funds“ Radisav Osmajlić, Portfolio
Manager of the Company, presented the results achieved and announced
future projects of Delta Investments.
MONTHS LONG TRAINING IN DENMARK COMPLETED
Training With the
Best Producers
A six-member team
of experts from
Delta Agrar spent
several months
in Denmark, the
biggest exporter
of pigs and pork
in the world. The
future managers
Jovanka Krnjaić,
Teodora Vasiljević,
Oliver Stanković,
Dejan Ivanić, Zoran Uzelac and Vladislav Višnjić have completed
their training in pig farming management successfully. The attendants
visited the farms to see the state-of-the art equipment that will
also be installed on the rebuilt Delta farms. They also visited the
companies which co-operate with Delta in the pig breeding.
In this way, the Delta Agrar team has undergone through the top
quality training to take over the managerial jobs on the farms in
Stara Pazova and Zaječar, in the Nucleus Centre and Centre for Artificial
Insemination.
THE DELTA AGRAR TEAM VISITING US
New Experiences
from Pioneer
The Delta Agrar team, the “Delta Seed” programme, has recently
visited the Pioneer headquarters in the United States of America,
where they got familiar with the latest accomplishments in the production
of hybrids.
In addition to the Pioneer headquarters in Iowa, where the large
delegation was
received by the
vice-president of
Pioneer, Paul Sinclair,
the tour also
included the visits
to the Pioneer experimental
farms,
final processing
centre and a
bioethanol factory.
The Delta Agrar
team attended the
lectures on the
current situation
on the market of
grain seed and oleaginous plant seed, development trends and directions
to which this market is heading in our region and Europe.
5

ONE YEAR OF THE FIRST PRIVATE PENSION FUND IN SERBIA
Successful Beginning
Generali Group of Trieste hosted early in November a group of Belgrade
journalists. In the beautiful surroundings of the Generali Insurance
building, which was built in 1831, the journalists were received
by Valter Trevizani, Deputy General Manager of the Generali
Group. Talking with the media he particularly underlined his satisfaction
with a good cooperation with Delta Generali Insurance as an
ideal partner with exceptionally capable management.
“Serbia is one of the most interesting markets in Central and Eastern
Europe, characterized by a speedy economic development, and Assicurazioni
Generali is very interested in having an important role in
this region.
The insurance market in Serbia has recorded the important growth
in the last few years, but we at Delta Generali Insurance showed even
a quicker development. Currently we hold a third place in the area
of non-life insurances and we have reached the same position also
in the life insurance sector. We rank first in travel insurance and we
were first to get a licence for a voluntary pension fund”, underlined
Trevizani.
6
Delta Generali
Delta Generali Voluntary Pension Fund, the first private pension fund in Serbia, marked one year from the beginning of its operation. In the
first year of “saving for pension with a force of a winged lion” the value of investment unit increased by more than 20 percent, value of fund
assets reached 554 million dinars, and confidence to the first private pension fund in the country was demonstrated by more than 35.000
members. Delta Generali Voluntary Pension Fund extended its business network which now includes 32 cities throughout Serbia, and provided
117 jobs. According to all business parameters Delta Generali Voluntary Pension Fund is among leaders in the market.
Compared to others, this fund was joined by the largest number of employees from enterprises and institutions whose employers pay voluntary
pension contributions. This relates to employees at some of the largest companies in Serbia, such as 5,209 employees of the Public Enterprise
PTT Communications of Serbia, 1,331 employees of the National Bank of Serbia and more than 14,000 members whose contributions
are paid by the Oil Industry of Serbia (NIS)
VISITING GENERALI GROUP
Good Partnership - Key of Success
Branch in
Vršac Opened
“A speedy development of Serbian economy presents a fantastic opportunity
in many different market sectors and gives us a chance to
extend our presence in the wider sense, not only in insurance industry.
Eastern Europe shows a strong development in the sector of life
insurances in which Delta Generali Insurance has extensive possibilities.
For that reason we plan to increase the life insurance products,
but also the products in the area of non-life insurance, from retailing
to the industry segment.
Creating value for shareholders and satisfaction of clients are our credo
all around the world, and so in Serbia, too”, said Valter Trevizani.
In the prsence of representatives of the City, economy and media, Delta Generali Insurance, ceremoniously
opened a new branch in Vršac, at Sterijina Street No. 19.
By investing in new business premises in Vršac, in which the company has operated since 2004 with its
life insurance programs, by opening of this new branch, Delta Generali Insurance extended also the range
of insurance services intended for citizens and for the economy.

Actually
DELTA MAXI IN MONTENEGRO
First Supermarkets
Opened in Podgorica and Bar
Opening of Delta Maxi’s prior structures in Montenegro has been
distinguished by the ranks in the early morning and unremebered
crowd. Maxi’s supermarkets in Podgorica and Bar started working
on Saturday, November 24th. On the opening day there were special
price cuts up to 50% for top products, many promotions and valuable
gifts prepared.
Supermarket in Bar is situated on 1,300 sq.m. His range has more
than 8,000 articles of all domestic and foreign producers. There are
35 employees at the structure.
Maxi’s Supermarket in Podgorica, placed in the centre of the city
across Sahat kula, has 1,000 sq.m. with the range of more than 5,500
articles. This structure employs 50 workers.
As Dragan Filipovic, General Director of Delta Maxi, proclaimed,
next year Maxi will also be present in the other cities of Montenegro.
It’s planned to have opened the structures in Niksic, Bjelo Polje, Ulcinj,
Herceg Novi, Budva etc.
INSURANCE PRODUCTS IN BANCA INTESA
Bancassurance
Owing to the cooperation with Delta Generali Insurance, Banca Intesa
has become the first bank in the domestic maket which, through
different credit products, offers
to its clients also the insurance
products, such as household insurance,
comprehensive vehicle
insurance, life insurance with
long term credits and a multiyear
life insurance in a form of
saving.
As some insurance policies such
as apartment insurance, are required in order to obtain a mortgage
loan, it is made possible for clients to get the policy at one place without
going to the insurance company, in which way they save a lot of
time, in a procedure which is made easier, and with more favourable
credit terms.
In spring 2008 the first Delta City shopping mall in Montenegro will
be opened. It will consist hypermarket Super Maxi. This hypermarket
will be constructed under recent achievements in retail and will
symbolize a real refreshment for customers in Montenegro.
Donation
Willing to contribute local society, Delta Maxi Company on this
occasion donated informatics equipment to Podgorica’s hospital.
Therefore, this important medical institute will step forward and do
business in up-to-date manner. Besides, all babies born in Podgorica
at the opening day of Maxi supermarket, obtained valuable gifts.
In order to help functioning of educational institutions, Delta Maxi
Company donated also five computers to Primary School Blazo Jokov
Orlandic in Bar.
A system of bank insurance developed in this way enables clients to
invest their holdings in the bank into different financial products.
„Life insurance in West Europe has been recognized as a long term
investment and an integral part of a diversified portfolio of all depositors
(stock exchange shares, bonds, saving). A bank officer is at
the same time a counsellor, therefore bank insurance has gained importance
in Europe, and we are sure that it will become an important
channel of sale in Serbia, too“, underlines Diego de Gennaro, Deputy
General Manager of Delta Generali Insurance.
Banks as channels of life insurance sales have an important role in
numerous West European countries. In Spain even 73 percent of all
life insurance polices is sold to bank insurance channels. A trend of
bank insurance is increasing in popularity also in the countries of
Cental and East Europe.

8
Delta City
31.10.2007.

Shopping - mall
OPENING CEREMONY
Records
Almost 33 thousand cubic meters of concrete
and five thousand tons of reinforcement
was built- in the Delta City shopping mall.
A system of 17 kilometres long pipeline was
built in for heating and installation, and all
power and telecommunications cables are
about 250 kilometres long.
This facility was built by 52 companies, of
which 49 domestic and three foreign contractors.
More than 2,500 workers of different
trades executed the works on the land
area of three hectares, during a million and
a half working hours.
continuance from the first page
The first Delta Hypermarket is opened
The Delta City Shopping mall was built in the record amount of time - 18
months. The conceptual design for the facility was made by a well-known
Israeli-Canadian company Moore Architects. It has three levels, an underground
and ground garage with 1,200 parking places and the total
area of 85,000m2 which is equal to the surface area of 15 football fields.
The leading world and domestic brands have rented stores of total area of
30,000m2 . A special quality of this shopping mall is that one-third of the
brands are present in the Serbian market for the first time.
The amusement facilities – cineplex, bowling and children’s play centre,
confirm that every shopping segment and the satisfaction of all customers
requirements have been taken care of. Many restaurants offer meals
from different world cuisines for refreshment after shopping and entertainment.
The fact that Delta City can accommodate up to 200,000 visitors at one
time reflects the size of this shopping mall.
The first Delta Hypermarket under the name Super Maxi, surface area of 5,000 m2, is opened within
the shopping mall. It is a Hypermarket with the state-of-the-art interior design and furnishing. The
areas of the bakery, green market, convenience food, fishmarket, wine seller, perfume shop and technical
items contain the most exclusive range of the products with more than 26,000 items. The customers
can pay their goods at 23 cash registers. Super Maxi has 190 employees.
More than 10,000 consumers visited the new Hypermarket on the day of its opening. Prices for approximately
40 products were cut even up to 50% and 15 promotions and tastings of various products
were organized.
9

RESERVE IT IN TIME
10
After exactly half a
century, the legendary
Fiat 500, popularly
called “Fića” is
again in the streets
of Belgrade.
Delta Automoto, the
authorised importer
and distributor of
the Fiat vehicles,
provided us with the
opportunity to be the first country in the Balkans and one of a few
in Europe where you can see and order a Fiat 500. A presale activity
under the slogan “Have you reserved it?” is organised and the
first 500 buyers will either get the car from the first order or create a
model according to their own requirements.
As of 1 November, the “Fića” has been exhibited in the Fiat car showroom
and in the hall of the Delta City shopping mall in Novi Beograd.
Fiat 500 conquers the world
Fiat 500 was recently selected by the international jury for the European
car of the year 2008. The jury was consisted of 58 specialized
journalists from 22 European countries.
The specialised automotive-journalists
were
presented this year’s
sales results in the Honda
car showroom, at the
end of October.
By introducing the vehicles
Honda Legend and
Honda CR-V, Mr. Dragan
Uskoković, the Director
general of Delta Auto, said that our market was one of the most
promising markets in the world for this brand and that a growth of
65% was recorded comparing to the previous year. The best selling
model in the country is Honda Accord, with a share of 49%, the second
best is Civic with 25.5%, and then Jazz, CR-V and Legend.
Recognitions
Delta Automoto received the Novi Sad Cup for quality of the three
exhibited models of vehicles at the Car Show „Auto Show“. The prizes
were awarded for the overall quality of Skudo, Fiat Bravo and
Honda Legend.
Delta Automoto
PRESENTATION OF THE FIAT LINE OF
THE LIGHT COMMERCIAL VEHICLES
Nuovo Scudo
on the Serbian Market
The latest product Nuovo Scudo
from the Fiat programme of the
light commercial vehicles was
introduced to the domestic public
in the Delta Holding premises.
The delegation of the Fiat Group,
Italy, as well as many business
partners and journalists, attended
the presentation.
“This model is intended for professionals
primarily and we have
offered them a vehicle featuring
appropriate performances and
innovations. We are looking at
the Serbian market with great
attention because here, we have
a significant growth rate both in
the commercial and the passenger
product range”, pointed our
Mr. Franco Miniero, the CEO of
the Fiat Commercial Vehicles.
HONDA FAN CLUB
Mr. Dragan Uskoković, the Director
General of Delta Auto, expressed
his gratitude to the Fiat
team for an 11-year long successful
co-operation. “The new model
represents an additional obligation
for the dealer network and
a challenge for the partners to
achieve winning results. We are
the leaders on the domestic market
in the number of vehicles sold
and we plan to increase this share
from the current 22% to 25% by
2010”, stated Mr. Uskoković.
A great interest for Honda vehicles in Serbia was confirmed once more
at the Novi Sad Car Show „Auto Show“. Honda Legend, a luxury saloon
with characteristics much above its premium class competitors,
was awarded the “Great Gold Medal” - the greatest recognition of the
Show.
Delta Automoto and
Honda Club Serbia
organised a gathering
of Honda fans on Ada
Huja go-karting track
race in Belgrade at the
beginning of October.
The famous motorist
Andrej Kulundžić
opened the official programme
with an attractive
drive of the Honda S2000. The visitors could afterwards test the
new Honda models Jazz, Civic, Accord and CR-V. The gathering was
ended with a free drive on the go-karting track race.

Retail
The Sixth Anniversary
of Maxi on-line
A Great Prize Game „Tempo Express
Gift“ lasted four months
and during that time more than
1.5 million buyers took part in
it. More than 200 commodity
prizes were distributed (scooters,
plasma TV, DVD players, cameras,
refrigirators, home cinemas,
dishwashers, microwave ovens)
and 98,000 money vouchers.
The luckiest of all were car winners:
Žužana Segi of Srbobran,
winner of a Honda Civic, Danilo
Dedović of Belgrade, winner of a Fiat Grande Punto and Zoran
Vojinović of Niš, who won a BMW 318i.
Recipients of three truckloads of goods needed for apartment furnishing
were Miladin Savić of Novi Sad and Tamara Pavićević and
Miroslav Nedović of Belgrade.
Tempo non-stop
Maxi on-line shop celebrated on
15 October the sixth anniversary.
On that occasion six most faithful
customers got special giftts.
Maxi is the first company in the
domestic market which made it
possible for its customrs to order
all products using Internet at the
address: www.maxi.co.yu. Maxi
on-line shop started to work in
October of 2001 and from that
time a number of deliveries and turnover grew month in month out.
Over 1.5 Million
Buyers Participated
in Prize Game!
All Tempo Centers - Viline Vode, Kvantaš, Novi Sad and Niš – have
new working hours, from 0 to 24 h.
Twenty-Two
New Stores
In only three months 20
new Mini Maxi stores,
and two Maxi supermarkets
have been opened.
Ten new Mini Maxi
stores have a self-service
concept which implies
a wide selection
of of fresh fruits and
vegetabes, packed fresh
meet, delicatessen products,
cheeses.
Two new Maxi supermarkets have been opened in Belgrade, at
Ustanička Street No. 127a and in Subotica, in Prozivka community.
Scholarships for 38
Secondary School
Students
In this school year Delta Maxi Company provided scholarships
for 38 students of the Chemistry-and Food Processing School,
and Commercial School in Belgrade, the School of Agriculture at
Krnjača, Secondary School at Grocka, and Technical School Pavle
Savić in Novi Sad.
Scholarships were given to students of the final year, who study towards
deficient professions: butcher, baker and salesman. Students
are obliged to undergo practice classes, complete a school year
within the term and to work with Delta Maxi at least one year on
completion of schooling.
Renewed Wine Store
The oldest wine store in Belgrade
marked twenty-eight
years of existence in a new
ambience. The store interior
was improved with a modern
design, and the offer wa
enriched to include selected
sorts of wine from all over
the world.
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Press clipping

CSR / DMD
NEW ACTIVITIES IN THE FUND FOR THE FUTURE
Jobs After Scholarship
After summer spent on vacation
but also in training, the
scholars of the Delta’s Fund
for the Future returned to
their regular activities.
A summer camp for the
protégés of the Fund was
organised in Greece at the
end of July. During the
summer holiday in the Nikiti,
Chalkidiki, fifty-three
children participated in
the sports and educational
workshops, cruised around Mount Athos, and on their way back the
Delta scholars visited the Serbian graveyard Zejtinlik in Thessaloniki.
Aid for Mothers
As of 15 November all women employed in Delta Holding shall receive
an one-time aid after childbirth.
For the first born (or the adopted) child a mother employed in the
Delta Business System shall receive aid of 250 Euros, for the second
child 500 Euros and for the third child 1,000 Euros.
News from
In the meantime, two of the thirteen young protégés without parental
care, who completed Delta programme got a permanent job in our
profit centre Delta DMD, while five successfully passed the selection
and are about to start working within the Delta Business System.
In October, the protégés got familiar with the work system in Delta
Sport. For the young visitors the career of one of the employees who
started working within the Company as a seller and is now at the position
of the Regional Manager for the Nike programme, was the most
impressive.
A number of scholars expressed their wish to start working as the
Youth Association members in one of the Delta Sport facilities during
the winter holiday.
For the children who are still in the programme Fund for the Future
the next activity will be a visit to the factories Juhor in Jagodina and
Danubius in Novi Sad.
New Standards in Quality Management
Delta DMD, whose customers traditionally expect products and services of quality, is continuing to improve its business processes in conformance
with the approach that improvement in quality is the best development strategy. Delta DMD introduced an integrated quality management
system in July, according to the Standards JUS ISO 9001:2001 and HACCP system.
TÜV Bayern Sava d.o.o (TÜV SÜD Management Service Munich), an authorised organisation for quality assurance, performed the certification.
HORECA Expo
The first specialised Fair in the Hotel
and Catering Industry HoReCa
EXPO was held at the end of September.
The visitors could get familiar
with the offer of 50 domestic
and foreign exhibitors amongst
whom was Delta DMD that represented
its selection from the Horeca
programme, products of company
Diageo (Johnnie Walker, Smirnoff,
Baileys, J&B...).
Delta City Fenced
the Schoolyard
Delta City marked the beginning of its work with a valuable donation.
The elementary school „Milan Rakić“ in Novi Beograd got a
fence around the schoolyard in the value of 50,000 Euros.
The school is located in a very busy Vojvođanska Street, and the
damaged fence exposed the children to an everyday danger.
Nivea Drive
The traditional annual gathering
under the name Nivea
drive was held in Hungary,
at Lake Balaton. The Delta
DMD delegation presented
its results and the plan of
activities until the end of the
year, announcing a record
sale since the beginning of
the Nivea product line distribution.
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SIGNIFICANT RECOGNITION FOR DELTA SPORT
Costa Coffee Prize
On the International Costa Coffee Conference held in Dubai at the
beginning of November, Delta Sport was awarded the International
prize for launching and positioning the brand on Serbian market.
When awarding the prize to the CEO of Delta Sport, Mr. Goran S.
Karić, the representatives of Costa Coffee pointed out that Delta
Sport, as the franchise partner, broke all records in opening attractive
locations for new coffee shops and in positioning the Costa Coffee
brand.
Even before opening the first coffee shop in Belgrade, Delta Sport
intrigued the public with well planned and carried out marketing
and PR activities. It certainly was also backed by the visit of the media
representatives to the Costa Coffee headquarters in Great Britain,
a press conference in Belgrade presenting the opening schedule
of Costa Coffee shops, placement of a mega- billboard on Slavija
Square etc.
News with a cup of Costa Coffee
14
Only a few months after signing the
franchise agreement with Costa Coffee,
Delta Sport opened three coffee shops
in Belgrade – in Njegoševa street, Bulevar
Kralja Aleksandra street and in
the Delta City shopping mall.
The CEO of Delta Sport, Mr. Goran S.
Karić, is sure that the invitation “Let’s
go out for coffee” will be replaced with
“Let’s go out to Costa Coffee”.
Sofia Boutella,
Star of the Nike
Fitness
Convention
In the organisation of Delta Sport, at the fifth Nike
Fitness Convention under the slogan “You set the
boundaries”, the world leading presenters as Cida
Conti from Brazil, Jessica Exposito from Spain
and Claudio Melamed from Argentine presented
the newest trends in fitness sport
Delta Sport
The manner in which Delta Sport has been realiing its partnership
with Costa Coffee has become a standard of this brand for entering
all future markets.
Delta Sport ZND opened three exclusive
stores in Moscow in November:
Escada Sport and two shops with
Bogner sports equipment.
In August and September three Nike
stores were opened in Bosnia and
Herzegovina according to the latest
concept of this sport brand. The Nike
stores were opened in Banja Luka,
Mostar and Sarajevo.
The central event of the Convention was the performance
of Sofia Boutella, the star of many Madonna’s
music videos and the most famous promoter
of the NikeWomen collection in the world.
“I am excited to be in Belgrade and with the way
that people accepted me. I am surprised to see I
am star in your country and that people recognise
me. I couldn’t believe that over 300 people came to
see me and take my autograph”, said Sofia Boutella
after her visit to the NikeWomen store in Knez Mihailova
street.

Modern
WORLD TECHNOLOGY IN SHOPPING-MALL
The Biggest LED Display in the Region
Mid June Delta Star Group bought from the American manufacturer
of the LED (Light Emmiting Diodes) technology, Daktronics, the last
generation of multimedial outdoor LED displays and related equipment
in the value of more than half million Eur. By number of installations
of outdoor LED displays in the world Daktronics Company is
a leader in this technology with 21% share of world market.
Of total 54m2 of LED displays, 34m2 was installed in October on the
façade of shopping mall Delta City above the panoramic elevator, and
20m2 is planned for fixed renting.
LED display, mounted on the Delta City shopping mall is the largest
installation of this type in the region. With this display, eight Sony
broadcast plasma screens 50 in large are networked, which started
a process of neworking of advertising screens at Delta. This process
makes it possible to prepare, release and control, from one control
room, the video content on all installed screens regardless of where
they are located. This technology is called Digital Sign.
DELTA FASHION OPENED A STORE OF THE NEW BRAND
The First
Delta Fashion has opened
the first store of the Accessorize
fashion brand in Serbia
in the Delta City shopping
mall. The brand offers bags,
scarves, jewellery, belts, wallets...
Two more stores of this famous
brand will be opened
in the shopping centre “Sad
Novi Bazaar” in Novi Sad
and in the Knez Mihailova Street in Belgrade. Supermodel Heidi
Klum is the face of the Accessorize brand.
NEW SHOP ESCADA SPORT
Good Winter Offer
In a new shop Escada Sport in Knez Mihailova Street, collections inspired by the seventies and eighties
of the 20th century are on offer.
The collection called New York Dance has been inspired by the American cult film Saturday Night Fever.
It is dominated mostly by grey cotton pullovers, tunics, pink tops or satin blouses combined with tights.
The other collection exuding a spirit of New York is called New York Punk and is dominated by black and
grey colours. Details are styled after the rock of the eighties – pins, metal zippers, silver stars...
By year end works are planned to take place on improvements of
technical-and esthetic characteristics of LED displays at the Albanija
Building.
OCTOBER AT TC SAD NOVI BAZAAR
Children are the
Ornament of the World
For its youngest visitors TC Sad
Novi Bazar organized in October an
action named Children are the Ornament
of the World during which
children took part in different creative
workshops.
A great number of children enjoyed
drawing, making objects of different
material, amused themselves
with face paintings and animations.
At the end of this event, a great
masked ball was organized with a
parade of masks, Halloween party
and gifts of sweets.
15

In focus !
Italian partners - 11 years together
Excellent run
It's "Costa" time
Delta Real Estate conquered Cannes Promoter on tour