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No Footing<br />
During April, theatremen take steps to combat the<br />
lure of the outdoors with promotions calculated to<br />
reach the patron on the highways and byways<br />
the better to call attention to their shows.<br />
I<br />
Above: Publicity director<br />
C. B. Taylor's<br />
timely ballyhoo on<br />
April 1 called altentioti<br />
to current picture,<br />
"April Showers,"<br />
at the Buffalo in Buffalo,<br />
N. Y.<br />
Above: Pedestrians<br />
seem amused at the<br />
antics of "Bride Goes<br />
Wild" ballyhoo used<br />
by Abe L u d a c e r ,<br />
manager of the Valentine,<br />
Toledo. Ludacer<br />
also landed art<br />
breaks on this attraction<br />
in fashion pages<br />
of the Toledo Times.<br />
Below: In Omaha,<br />
Paramount lobby had<br />
a continuous line of<br />
40x60 signs with copy<br />
focused on the next<br />
attraction, "The Voice<br />
of the Turtle." Manager<br />
D on Shane<br />
found the road marker<br />
type of selling un<br />
usually effective in<br />
attracting patrons.<br />
Boston model and cow^girl drove a two-horse stage coach through business and resi<br />
dential areas of that city to exploit "Relentless" at the Orpheum and State theatres.<br />
Stunt was set by publicist Joe DiPesa.<br />
Below: Sol S o r k i n<br />
of the Keith, Flushing,<br />
N. Y., had lobby<br />
exhibit manned by<br />
national guard personnel<br />
in "Fighting<br />
69th" tieup. The regi<br />
ment also furnished<br />
a jeep to ballyhoo<br />
the picture in advance<br />
and during<br />
current showing.<br />
If: J<br />
"(tKSURfe<br />
OF<br />
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