. . . Who . . And . . the . . With — . . ' . . . Wait . . Arthur . . Youthful , . Arthur . . With . . Watch . . For EXPLOITIPS Suggestions for Selling; Adiines for Newspaper and Program. SELLING ANGLES: "Here Comes Trouble" SELLING ANGLES: "Letters from an Unknown Woman" Give the billing to William Tracy, who has made several previous pictures in the role of "Dorian Doubleday." Doubleday's amazing photographic memory could be tied into a search for your community's outstanding "mental wizard, via contest in which the finals might be held on the stage of your theatre. Use the title in tieups with service stations and garages, warning motorists of impending trouble if they are driving on thin tires, wornout brakes and bad headlights. CATCHLINES: He's in Again, Folks . , . We Mean Dodo Doubleday . . . The Amazing Young Man With the Photographic Memory Knows All There Is to Know About Everything . . . Except Who Killed the Burlesque Queen . Why Everybody Was Trying to Pin the Rap on Him. '^y It; ytoc In addition to Joan Fontaine, another strong name is Louis Jourdan, who was one of the stars of "The Paradine Case," and who should be sold as a new romantic lead. Use heads of Jourdan in a frame with other favorites such as Clark Gable, Cornel Wilde, Robert Taylor and, if possible, John Gilbert and Valentino, all great lovers. Make a tieup wiih a dress shop for displays of new gowns similar to the 1890 costumes worn by Miss Fontaine in the film. CATCHLINES: Romantic Letters Are Winging Their Way to You . Jourdan, the Screen's Newest Heart-Throb, in a . . Romantic Drama of the Gaslight Era . . . She Worshipped Him from Afar Except for One Ecstatic Night Alone With Him. It's a Mad, Rollicking Scramble of a Comedy ... As a Mysterious Killer Knocks Off the Queen of the Runway . . . And Dorian Doubleday, the Mental Giant, Turns Detective Long Enough to Make Himself the Chief Suspect. Lovely Joan Fontaine and Handsome Louis Jourdan in a Romantic Drama of Old Vienna ... A Letter \AAhich Arrived Too Late From the Unknown Woman Who Loved Him from Afar. SELLING ANGLES: "Old Los Angeles" SELLING ANGLES: "Arthur Takes Over" Capture an early California atmosphere in lobby decorations, using Mexican shawls, pottery and baskelwork, and playing gay Spanish tunes over your house public address system. Dress the cashier as a senorita. Using life-sized cutouts of Elliott and Carroll, with guns in their hands, plant them in the foyer with a placard reading; "Danger: Watch Out for Flying Lead." Stills of gold-mining scenes could be planted with local banks, tied into a message to "start your savings account here." Plugged as the perfect family picture, this easily should carry the top half of a midweek dual. You may count on favorable word-of-mouth advertising. Homeier has gained popularity through his outstanding role in "Tomorrow, the World." This is the kind of film women's groups recommend lor youngsters. You may invite PTA heads for a special showing. Admit free the first ten Arthurs who report at the boxoffice. CATCHLINES: Out of the Bullet-Blazing Past . . . Comes the Sweeping Saga of an Exciting Era ... A Mighty Adventure Spectacle of the Dangerous Days When California Was Young . . . And When Renegades Took the Law Into Their Hands . . . Looting, Murdering, Destroying. CATCHLINES: Parents, Could You Cope With Arthur . . . He's the Kind of Kid You Love—to Spank . Takes Over in a Big Way ... A Film the Family Will Love . . . Have You an Arthur in Your Home? A Thundering Avenger Sweeps Into the Golden State . . . To Quell the Flaming Fury of Men Gone Mad With Power . . . Here's the West's Mightiest Entertainment Spectacle ... A Story That Will Never Die. If You Think Your Children Are Problems, Wait Till "Arthur Takes Over" . Takes Over and Cupid Bows Out Until You See Arthur in Action . Arthur's Romantic Antic . Mixup of Love and Laughter. SELLING ANGLES: "The Lady From Shanghai' vete' rally Prir SELLING ANGLES: "Shaggy" The Rita Hayworth-Orson Welles combination should carry enough weight for the marquee and the advertising credits. Dress up the lobby and theatre front with life-sized cutouts of Miss Hayworlh in her role as "Mrs. Bannister." Snipe the neighborhood with tackcard teasers reading: "The Notorious Mrs. Bannister Is Coming to Town. Reach Her at (theatre phone)." Stills aboard a boat and with Chinese backgrounds should be planted with travel agencies. CATCHLINES: Effective as street ballyhoo would be a "pet parade" in which juveniles with dogs, cats or other pets would participate. The parade could conclude with a pet show on the stage. Conduct a contest among school children on "Why I Like My Dog Best." Stencil sidewalks leading to the theatre with giant dog tracks. Don't neglect window displays and other commercial tieups with kennels, pet shops, grocers on dog foods and other items. Plug the picture via special spot announcements in conjunction with radio programs designed for juvenile consumption. You'll Forget There Ever Was a Woman Like Gilda . When You Meet the Glamorous Mrs. Bannister . Lady From Shanghai Who Becomes the Quarry in the Most Exciting Round-the-World Chase Ever Filmed . Rita Hayworth in Her Most Bewitching Role. There's Fateful Fascination and Bold Intrigue . . . When the Notorious Mrs. Bannister Meets an Adventurous Man of the World ... in the Boldest Masquerade Two Lovers Ever Dared. . . . It's High-Spiriled . . . Designed CATCHLINES: The Way to a Boys Heart Is Through His Dog . . . And This Picture Is Just What the Doctor Ordered . a Boy's Adventure Growing Pains for Kids of All Ages. It's a Dog's Life ... But When You'll Love It . . . You'll Cheer . Through Your Tears a Boy's Shaggy-Haired Pal . . Fights Against Man's Prejudice ... In a Story That Will Stir the Hearts of Kids Everywhere. SELLING ANGLES: "Close-Up" SELLING ANGLES: "Hatter's Castle" Stress the fact that "Close-Up" is the first picture in ten years to be filmed completely in New York by using frames of stills showing the New York City backgrounds. In key cities, Alan Baxter, who was featured in "The Voice of the Turtle" stage play, will be a selling name as will Richard KoUmar, who is "Boston Blackie" in the radio network and appears daily on the "Dorothy and Dick" program. Make a tieup with a photographic shop for displays of enlargements or "close-ups." Although they are not toplined, build your campaign around James Mason and Deborah Kerr, both well-known to U.S. picturegoers. Give theatre front a "gay nineties" atmosphere and dress your attendants in costumes reminding of that era. Because the principal character in the film is a hatter, tieups are indicated with hat shops on special window displays and cooperative advertising campaigns. Distribute snipers or heralds in the shape of top hats. Secure library and bookstore tieups on the A. J. Cronin novel. CATCHLINES: CATCHLINES: A Newsreel Cameraman Accidentally Takes a Close-Up of a Murderer . . . Completely Filmed Against a Background of Manhattan's World-Renowned Streets and Landmarks . One Little Strip of Newsreel Sought After by a Gang of International Killers. Double-Crossed by the Girl He Had Learned to Love and Trust ... A Story About Manhattan Filmed on Its Crowded Streets, on Its Ferries and in Its Palatial Buildings. , ne^ inti-F /fCO\ (pnt; the Story With Breathless, Unrelenting Impact . . . Comes of a Man Who Sought to Rule ... Or Ruin ... By His Own Arrogance ... A Man With Hate in His Heart . . . Who Dragged His Family to the Depths of Despair. . . Meet the Screen's Most Unforgettable Man Whose Very Touch Was Tainted . . Character It's the Compelling ... A Screen Version of a Great Novel the Year's Most Impressive Cast.
; these I $100 I.TES: 10c per word, minimum $1.00, casn with copy. Four inaertions for price ol three. ijOSING DATE: Monday noon preceding publication date. Send copy and answers to Box Numbers to BOXOFHCE, 825 Van Brunt Blvd., Kansas City 1, Mo. • I GENERAL EQUIPMENT—USED rop in driif-iri buyers. We'll Kiuip jou 'or l4 DtVrj 11 I. a/Moraid
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