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Boxoffice-March.20.1948

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—<br />

Collect 14,000 Stamps<br />

In Frisco for Vets<br />

SAN FRANCISCO — More than 14,000<br />

stamps were contributed by the patrons of<br />

San Francisco Theatres. Inc.. to the Stamps<br />

for Vets drive whidi the neighborhood circuit<br />

of six houses conducted during the past month<br />

in conjunction with the American Women's<br />

Voltmtary Services.<br />

With collection jars placed in the lobbies of<br />

the Alexandria, Coliseum, Metro. Harding,<br />

Balboa and Vogue theatres, according to Irving<br />

M. Levin, circuit district manager, the<br />

drive accumulated stamps from 75 different<br />

foreign countries and more than 2,000 domestic<br />

issues. The entire supply was turned over<br />

to the AWVS organization, which sends the<br />

philatelic material to 11 western hospitals for<br />

convalescent veterans.<br />

The Vogue, smallest unit in the circuit,<br />

topped the other houses in number of stamps<br />

contributed by their patrons. The Vogue collected<br />

6.818 issues.<br />

Mrs. Louis Lengfeld, AWVS state director,<br />

in lauding the theatre patrons for their<br />

generous contributions, gave Levin and the<br />

managers of the circuit special commendation<br />

for their active support of the project.<br />

The circuit stressed its successful Stamps<br />

for Vets campaign through a series of news<br />

stories which appeared both on the drama<br />

and womens' pages of the local newspapers,<br />

by striking lobby poster display with bhe collection<br />

jars, and colorful trailer copy urging<br />

the public for contributions.<br />

Store in Extensive Tiein<br />

On 'Mama' Exploitation<br />

LOS ANGELES—An extensive promotional<br />

campaign has been set up by RKO in connection<br />

with the scheduled April 1 opening<br />

of "I Remember Mama" at the Pantages and<br />

Hillstreet theatres. The Broadway, local department<br />

store, will carry the theme of the<br />

film's title in all advertising, including newspapers,<br />

radio, windows and -storewide promotions<br />

for a four-week period begining April<br />

12 and extending beyond Mothers day, May 9.<br />

Tieups include cooperative pages in newspapers<br />

with Irene Dunne's picture, special<br />

art for display and window motifs, candy and<br />

fresh flowers giveaways to mothers on special<br />

days, picture contests in the store's camera<br />

department and cutouts of scenes from<br />

"I Remember Mama" for presentation to<br />

individual mothers.<br />

Faye Honey Will Operate<br />

North Richland Theatre<br />

RICHLAND. WASH. — Faye M. Honey of<br />

Portland. Ore., has been given a contract to<br />

operate the 1,475-seat theatre in the government<br />

center being established in North Richland.<br />

It. is expected that 20,000 persons will<br />

make up the population of the new community.<br />

The theatre is expected to be ready<br />

for operation this spring. Honey is a veteran<br />

of 25 years in the exhibition field.<br />

New Drapes in Condon<br />

PORTLAND — Theatre Utilities Service<br />

Corp. announced the completion of the installation<br />

of new velour drapes in the Liberty<br />

Theatre in Condon, Ore.<br />

Woman's Gift Provides<br />

Theatre tor Cody, Neb.<br />

Denver—The Adamson Theatre, a 250-<br />

seat house, is being opened at Cody, Neb.,<br />

and will replace the makeshift Cody. The<br />

city operated the Cody, which was an old<br />

store building, in the interests of giving<br />

the townspeople films. The new theatre,<br />

which is housed in a building which also<br />

contains a recreation room, was made possible<br />

through the donation of $40,000 by<br />

iVIrs. Adamson, a resident of the town of<br />

300. Mrs. Adamson made the request that<br />

the money be used for a building to provide<br />

entertainment but that it must have<br />

a recreation room. A. R. Bowman, an<br />

employe of the town, manages the theatre.<br />

Louis Dent's Estate<br />

Valued a! $400,000<br />

COLORADO SPRINGS—An estate<br />

valued<br />

at $400,000 was left by Louis L. Dent, president<br />

of Westland Theatres. Inc.. who died<br />

February 7 in Phoenix, a county court petition<br />

filed here disclosed. The petition was<br />

filed by his son Fi-ank L. Dent of Colorado<br />

Springs. The widow and the son are named<br />

legatees of the estate, consisting of cash,<br />

stocks and business interests. Westland circuit<br />

operated theatres in Colorado, Lincohi,<br />

Neb., and Oklahoma City. In the '20s. Dent<br />

controlled about 100 theatres in Texas.<br />

Charles Skouras Begins<br />

Tour of National Chain<br />

LOS ANGELES—To inaugurate plans for<br />

National Theatres' annual spring showmanship<br />

drive. President Charles Skouras<br />

checked out for Seattle as the first stop on<br />

a tour of NT subsidiaries around the country.<br />

After the Seattle meetings with officials of<br />

the Evergreen chain, Skouras and his party<br />

planned similar conferences with toppers of<br />

Fox Intermountaln, Fox Wisconsin and Fox<br />

Midwest. Accompanying Skouras on the junket<br />

are Harry Cox, Ed Zabel, Tom Page, Irving<br />

Epsteen and Dick Dickson.<br />

Temple Theatre Addition<br />

TEMPLE CITY, CALIF.—Plans have been<br />

completed for construction of a 250-seat rear<br />

addition to the Temple Theatre for Edwards<br />

Theatres. Plans call for a new stage and<br />

rearrangement of the .sound and projection<br />

equipment. The addition will be of frame<br />

and stucco construction.<br />

Reopens in Fossil, Ore.<br />

FOSSIL. ORE.—The Fossil Theatre, closed<br />

last summer, has been reopened by LeRojir<br />

Stegner of Maupin. He pm-chased the property<br />

from Arthur Fox. Stegner is operating<br />

four days a week. Fridays tJhrough Mondays.<br />

He also has theatres in Maupin and Grass<br />

Valley.<br />

'Furia' Given Court OK<br />

SAN FRANCISCO—"Furia." Italian film<br />

being released by Film Classics, has been approved<br />

for showing here by city circuit court.<br />

The picture had been withdrawn by the police<br />

commissioner. It opened at the Larkin Theatre<br />

at the weekend.<br />

Big 'Albuquerque'<br />

Debut in Seattle<br />

SEATTLE — "AlbUQuerque" had a great<br />

opening week at the Liberty, running up a<br />

gross of 70 per cent over average. "Saigon"<br />

also was strong in its opener at the Paramount<br />

and "A Double Life" opened well at<br />

the Fifth Avenue. Sustained strength was<br />

shown by "The Voice of the Tm-tle" at the<br />

Orpheum..<br />

Blue Mouse—Call Northside 777 (20lh-Fox);<br />

in (Col), d. t. The Lone Wolf London 3rd wk 110<br />

nflh Avenue—A Double Life (U-I); Dangerous<br />

Years (20th-Fox) 120<br />

Liberty—Albuquerque (Para), The Wreck ol the<br />

Hesperus (Col) IVO<br />

Music Box—Jezebel (WB), A Slight Case ol<br />

Murder (WB), reissues 90<br />

Hall—Intrigue Music (UA) Robin Hood of<br />

Monterey (Mono) 85<br />

Paramount-Saigon (Para); Bury Me Dead (EL)....1M<br />

Orpheum—The Voice of the Turtle i'A'E Always<br />

Together (WB), 2nd wk 135<br />

Palomar—High Wall (MGM); Blackmail (Rep),<br />

2nd wk 100<br />

Roosevelt Tenth Avenue Angel (MGM); Ginge<br />

95<br />

'Bishop's Wife' Captures<br />

Fancy of San Francisco<br />

SAN FRANCISCO-"The Bishop's Wife"<br />

took top honors among the first inin pictures<br />

as it opened at the Golden Gate. It was the<br />

first picture to show mider the Gate's new<br />

policy of screen fare only. Second honors<br />

went to the Esquire and Orpheiun theatres<br />

with their opening week of "To the Ends of<br />

the Earth."<br />

Esquire and Orpheum—To the Ends of the Earth<br />

(Col); The Wreck of the Hesperus (Col) 140<br />

Fox and United Notions-Call Northside 777<br />

(20th-Fox); Dangerous Years (20th-Fox), 2nd -wk. 90<br />

Golden Gcrte—The Bishop's Wife (RKO) 175<br />

Paramount—My Girl Tisa (WB); I Became a<br />

Criminal (WB) 90<br />

St. Francis—Saigon (Pata) 115<br />

Slate—Albuquerque (Para! Big Town After Dark<br />

(Para), 3rd d t, v^^k 100<br />

110<br />

Warheld-The Voice of the Turtle -.Vr Always<br />

United Artists—A Double Life .' ;.;>;<br />

Together (WB), 3rd d t -a .k 75<br />

San Diego Approves<br />

Mild Censorship<br />

SAN DIEGO—Action by the city council to<br />

give the social welfare director censorship<br />

powers over motion pictures, stage revues,<br />

dance halls and other places of amusement<br />

evoked little comment from southland exhibitors.<br />

Apparently most showmen agreed with a<br />

spokesman for the state's largest circuit. Fox<br />

West Coast, who admitted that "we don't<br />

but opined that the welfare director's<br />

like it,"<br />

power to inspect and censor films is so<br />

limited that reputable exhibitors have little<br />

or nothing to fear. As approved by a 6-to-l<br />

vote of the city comicil. the welfare director<br />

is given the right to pass on only those films<br />

which do. not bear the MPAA production code<br />

seal or the National Broad of Review registration<br />

number.<br />

Leo Forbstein, Music Chief<br />

For Warners, Is Dead<br />

HOLLYWOOD—A heart ailment claimed<br />

Leo Forbstein, 56. head of Warners' music<br />

department since 1926. Surviving is his wife<br />

and one daughter. Mrs. Mel Dellar. Forbstein,<br />

born in St. Louis, began his career<br />

there as a violinist. In the early 1920s, he<br />

conducted the Newman Theatre orchestra in<br />

Kansas City.<br />

BOXOFFICE March 20. 1948

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