Boxoffice-March.06.1948

THE NATIONAL FILM WEEKLY
PaSLISHO IN
NINE SECTIONAL EDITIONS
BEN SHLYEN
Editor-in-Chief and Publisher
JAMES M. JERAULD Editor
NATHAN COHEN Associate Editor
JESSE SHLYEN Managing Editor
IVAN SPEAR
Western Editor
J. HARRY TOLER Equipment Editor
RAYMOND LEVY General Manager
Published Every Saturday by
ASSOCIATED PUBLICATIONS
Editorial OHices: 9 Rockefeller Plcea, New York 20.
N. Y. Raymond Levy, General Manager; James M
Jerauld, Editor; Chester Friedman, Editor Showmandiser
Section; A. J. Stocker, Eastern Representative
Telephone Columbus 5-6370, 5-6371, 5-5372. Cable
address: BOXOFFICE, New York."
Central Oliices: 332 South Michigan Blvd., Chicago
A, 111. J. Harry Toler, Editor Modern Theatre Section.
Telephone WABash 4575.
Western Offices: 6404 Hollywood Blvd., Hollywood
28. Calil. Ivan Spear, Manager. Telephone GLad-
Etone 1186.
Washington Offices: 302-303 International Bldg., 13!S
F St., N. W. Lee L. Garling, Manager. Telephone
NAtional 3482. Filmrow; 932 New Jersey, N. W. Sara
London Offices: 136 Wordour St.. John Sullivan, Manager.
Telephone Gerrard 3934-5-6.
Publication Offices: 825 Van Brunt Blvd., Kansas City
1. Mo. Nathan Cohen, Associate Editor; Jesse Shlyen,
Managing Editor; Morris Schlozman, Business Manager.
Telephone CHestnut 7777-78.
Other Publications: BOXOFFICE BAROMETER,
published in as section November a of BOXOFFICE;
THE MODERN THEATRE, published monthly as a
section oi BOXOFFICE.
ALBANY—21-23 Walter Ave., M. Berrigan.
ATLANTA— 163 Walton, N. W., P. H. Savin.
BIRMINGHAM—The News, Eddie Badger.
BOSTON—Frances W. Harding, 20 Piedmont St., Lib,
9314. Home: Com. 4700.
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.
CHARLOTTE—216 W. 4th, Paulme Grillith.
CHICAGO—332 S. Michigan, Jonas Perlberg, WA-4575.
CINCINNATI— 1634 Central Parkway, Lillian Seltzer.
CLEVELAND—Elsie Loeb, Fairmount 0046.
DALLAS—4525 Holland, V. W. Crisp, 18-9780.
'
DENVER— 1645 Lalayette, Jack Rose, TA 8517.
DES MOINES— Register & Tribune Bldg., Russ Schoch.
DETROIT— 1009 Fox Theatre Bldg., H. F. Reves.
Telephones: RA 1100; Night, UN-4-0219.
HARTFORD— 109 Westborne, Allen Widem.
HARRISBURG, JA.—The Telegraph, Lois Fegan.
INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.
MIAMI—66 S. Hibiscus Island, Mrs. Manton E. Harwood.
2952 Merrick Rd., Elizabeth Sudlow. '
MEMPHIS—707 Spring St., Null Adams, Tel. 48-5452.
MILWAUKEE—529 N. 13th, J. R. Gahagan, MA-0297.
MINNEAPOLIS—29 Washington. Ave. So., Les Rees.
NEW HAVEN—42 Church St., Gertrude Lander.
NEWARK, N. J.—207 Sumner, Sara Carleton.
NEW ORLEANS—218 So. Uberty St., Mrs. Jack Auslet.
Telephone MA 5812.
OKLAHOMA CITY— 125 NW 15th St., Polly Trindle.
OMAHA—Omahg World-Herald Bldg., Lou Gerdes.
PHILADELPHIA—4901 Spruce St., J. M. Makler.
PITTSBURGH—86 Van Braam St., R. F. Klingensmith.
PORTLAND, ORE.—David C. Kahn, 823 S. E. Ash St.
RICHMOND—Grand Theatre, Sam PuUiam.
ST. LOUIS—5149 Rosa, David Barrett, FL-3727.
SALT LAKE CITY—Deseret News, Howard Pearson.
SAN ANTONIO—333 Blum St., L. J. B. Ketner.
SAN FRANCISCO—25 Taylor St., Gail Lipman,
ORdway 3-4612.
SEATTLE—928 N. 84th St., WiUard Elsey.
TOLEDO-^330 Willys Pkwy., Anna Kline.
IN CANADA
CALGARY—The Albertan, Wm. Campbell.
MONTREAL-^330 Wilson Ave., N. D. G., Roy Carmichael.
Walnut 5519.
ST. JOHN— 116 Prince Edward St., Wm. J. McNulty.
TORONTO—242 Milwood, Milton Galbraith.
VANCOUVER-^ 11 Lyric Theatre Bldg., Jack Droy.
VICTORIA—938 Island Highway, Alec Merrimon.
WINNIPEG—The Tribune, Ben Lepkin.
Member Aodit Bureau of Circulations
Entcrad as Second Class matter at Post Office, Kansas City, Mo.
OXOFFICE
TEAMWORK WILL TRIUMPH!
by many hands pulling together, there is this statement:
"Teamwork will triumph. To quote an old proverb, 'Whe
was ever honey made with one bee in the hive?' Objectivt
in this world and in this business can be attained only 1:
cooperation—teamwork. The principle, the practice, of pullir
together can assure victory to you in this and future cat
paigns."
Occupying half the large front page of the Fox West Coa
Theatres house organ, this message is used to inspire mai
agers and executives in that circuit's current business driv
as well as for others to come. We pick it up and carry it
our readers, hoping that it will inspire them also—to get t
gether and work together for the common good. We mec
exhibitor, producer and distributor.
It's an old story with us—this trying to talk some sem
into the heads of the disruptive elements within this busine?
who are self-seeking. But it's ever new, so long as there is tl
need, which seems to be as great, if not greater, today wh«
not only the various branches of this business, but the se'
ments of each as well, keep pulling further and further apa:
For the past year or more the industry has been on a sc
of reconversion program, getting back to the normal from tl
stratospheric heights it reached during the war years. Tl
transition called for understanding cooperation all up at
down the line. But instead there seemed to be an excessi^
amount of recrimination and distrust. There is no one pa
ticular element more to blame than the others. All have bet
at fault. Each has tried to go it alone; as though nothing mc
tered but his group's or company's interests. When, as a mo
ter of fact and truth, all are intervowen into the pattern thi
goes to make up this business. No branch can independent
stand off the others, for all are interdependent.
The distrust has some basis, because of the evidei
that come to the surface that seem to justify it. But the
dustry itself is bigger than the individual cases that throw >w.l'
bad light on it, from time to time.
It seems such a simple thing to realize that picture-makd
picture-distributor and picture-exhibitor are all in one boat
gether. That they cannot be separated. That each needs tl
other. Yet the way they carry on, the way each disregan
the other's problems—the way they all disregard even the
Sectional Edition, $2.00 per year; National Edition. J7.50
Vol. 52
MARCH
No. 18
1948