Boxoffice-March.06.1948

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. . Stepping . . Taking EXPLOITIPS Suggestions for Selling; Adiines for Newspaper and Prograt | SELLING ANGUES: "I Remember Mama- Try to persuade proclaim a "Remember city officials to Mama" day in conjunction with the opening. Hold a special screening for a selected group of mothers, designating it a "Mothers' Matinee." Promote llowers or candy to be sent to the inmates of maternity wards in local hospitals. The book, "Mama's Bank Account," on which the film is based, suggests tieups with local banks to stimulate savings activities. Don't neglect to exploit the pocket edition of the /'^j book, just issued by Bantam Books, Inc. ^ CATCHl.INES: Here They Come . the Inside Track to Your Heart . Right Out of the Pages of Your Own Book of Life . . . Come the Most Wonderful People You'd Ever Care to Know ... in the Swellest Movie You'd Ever Care to See. At Last on the Screen ... the Tempests, Tears, Laughter and Love ... of the Family You'll Never Forget ... a Beloved Best-Seller ... a Two-Year Broadway Stage Hit . . . Becomes the Years' Film Sensation.
', lATES: 10c per word, minimum $1.00, cash with copy. Four insertions lor price of three. 1l;L0SrNG DATE: Monday noon preceding publication date. Send copy and answers to Box Numbers to BOXOFPICE. 825 Van Brunt Blvd., Kansas City 1, Mo. • GENERAL EQUIPMENT-USED THEATRES FOR SALE THEATRES FOR SALE—(Cont'd) build day for us. Must move surplus inienimiroarc 16mm outfits, $»95; drive-ins, 2,1U2,T18, reissue No. 22,766 duuuio purklii^ drive-Ui Itiealreji under .uahisc p.itent No. id mipruvements, pulerii \ry HI. .Arfsound complete outuu;, pending. Up to SUVo Oil' M.aiiig III :ind tj.") .inuiiie liii;li intensity Imperiai capacity »uh little idditloniil cost. oui. J II 11 and. Architecl, 628 M & M Bldg., CLfflfiinG HOUSE We h.ive :illy; Neumade 30 in;; cushion chairs ;iir slope floor, ex- S. Kinnickinnic Ave., attention! For Sale Ford truck, motor. New canvas sidewall 8x150. bottomed folding benches, backrests, g. 8x10 screen. 100 ft. electric cx- ,1 fits in truck. Box 229, South
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Im /'cauon ucuiAe. m YEAR'S PRODUCT
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A TERRIFIC TECHNICOLOR TRADE SHOW!
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ROBERT ALDA'S.Z.SML - Directed by P
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J I fl. S, '' ' ^^ , against ' Para
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COURT SEES VTTER DISREGARD' FOR TER
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: March UA Will Release Six The Tel
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URE EVER HADE w m** tractions From
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The Leading Figure In The Industry
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; I while I population , its ' 85 o
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. Named : March . . . Such $61108,9
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THE MATTERl:>. HNESS THAT A COLUMBI
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, New I : March 1 3) Foreign Heads
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% Cleveland, Boston, Cincinnati, Ka
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: March 1 1 greater . . .2:30 Local
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UNIVERSAL- INTERNATIONAL presents ^
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DeVry Adapts 16mm For Big Theatres
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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I of f Safety Council Okays Placard
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. . Tom Mix Kiddy Parly And $300 in
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Pass Bill for Control Of Child Patr
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: March . . . Arthur . . Bernard .
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I some ! Crashers : March • , . T
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. . . The : March . . Ben . . Ray .
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m^LT^QW NEWS AND VIEWS OF THE PRODU
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I :OHN , Friedman : March and MANN,
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Fox Intermountain Powwow Next Week
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: March 'Northside' Scores 190 For
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. . Frank : March . . Bruce . . Ray
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. . . Jean , . Arthm- . . Amato's .
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V. U. Young Stricken Ai Home in Flo
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St. Louis Anticipates Surge by Tele
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. . Eugene : March . . in the 20th-
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: March . . Mrs. . . The . . Willia
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Co-Op Delivery Plan Formed by Allie
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. . Don . . Rodney : March . . Leo
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: March Cleveland Lays Plan To Curb
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: March Big Cleveland Coin Taken by
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: March . . Pour . . Robert head .
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. . The . . . Ike . . George . . Su
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: March Committeemen Named By Varie
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: March . . . Edwin . . Henry . . M
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: March !."!'A"*Ll".t.''!?" Sold by
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. . . Mary . . . The . . Screen the
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. . . . Big Amarillo Doings For 'Pa
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. . . Exhibitors . . Joy : March .
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: March Auburn Studies Tax; 750-Sea
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: March . . . Doris . . Mrs. . . Ho
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: March Power Shortage Eases In Sou
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. . . The : March OTT AW A The IGin
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BookinGuidc BOXOFFICE FIRST RUN REP
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: presume. ' RKO RADIO Banjo (RKO)
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( . ILY? l JULY 12 CHECK RUNNING TI
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CHECK RUNNING TIME WITH LOCAL EXCHA
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'-1
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M 92 Mad Wednesday (94) UA 51 Magic
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II i'^ Opinions on Current Producti
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Opinions on Current Productions; Ex
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' 1 Cinespeclal reorder . I'ovvers.
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I What an entertainment! A big cast
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— idustry-wide. so could the impl
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: March BACKGROUND TO SETTLEMENT TH
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: March AMONG THE COUNTRY'S TOP EXH
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: March Fine of $1,000,000 Posed in
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' #n '/ yjjwrjffffy/ii y] JESSE L.
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[RADE SHOW OF THE YEAR! DON'T MISS
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! ^ 1^ OUTCROSSING LADD'S TWO PREVI
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"The Movingest Movie Pihe-Thomas Ha
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atre day and date booking in Los An
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DFMnnuii^ Screenplay by Charles Ben
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: March and Woolley as a distant co
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jentleman's j^reement Its record at
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CHESTER FRIEDMAN EDITOR HUGH E. FRA
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The Bally-Hooper Keeps Climbing
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The Bally-Mmfier Keeps Climbing **
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'. »f Kioloui ul force* .>ili./ it
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Co-Op Tieups Push 'Ends of Earth' P
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I Guild PITTSBURGH Milton Brauman ,
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THOUGHT OR TWO FROM HYGIENIC CORNER
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. per 1 new. .It. ^ 1 prospective m
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: March Move for Dismissal Of Ascap
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: March . . Ann . . Mi-s. Jersey So
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to Mr. and Mrs. Bert Gordon of Cali
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1 N. : March . . Gordon . . Tony .
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: March I Cd! HOLLYWOOD PRODUCTION
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f- l^."* : March head ol the sound
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. . "To ' Premiere of 'Rocky' In Sa
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: March . . . The . . . "Oklahoma"
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Fox Midwest Named In Antitrust Acti
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: March First Union of MPMO Marks 4
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. . Robert : March . . . Margaret .
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Fox Midwest Renews Du Quoin, III, G
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: March Sedalia Defies Blizzard to
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io.i.li : March . . John Lyric, Sal
Page 189 and 190: : March :- i 'Timberlane' Is Great
Page 191 and 192: I I I . . Wedding : March . . M. .
Page 193 and 194: : March SOME PENNSYLVANIA CITIES AB
Page 195 and 196: . . Douglas Dream Girl Promotion St
Page 197 and 198: . wk : March . . . Jerry . . Ben .
Page 199 and 200: . . . Fred . . Stanley : March . .
Page 201 and 202: : March 2nd ;'''..' . . The . . The
Page 203 and 204: . . . Samuel : March . . John . . B
Page 205 and 206: ' ROSWELL, : March San Antonians Se
Page 207 and 208: . . Joe : March former home in Tuls
Page 209 and 210: Bob Warner Is Well Again; To Make T
Page 211 and 212: . Eddie : March had . . COME Dallas
Page 213 and 214: : March Columbia Transfers Roscoe t
Page 215 and 216: : March . . Dorothy . , Mr. Jenkins
Page 217 and 218: Warns of Deadline Preacher Finds Mo
Page 219 and 220: : March Tax Survey Shows Fall in Gr
Page 221 and 222: Canadians to Vote On Empire Oscars
Page 223 and 224: . . The . . Local : March . . Clayt
Page 225 and 226: Bookin(ruide BOXOFFICE FIRST RUN RE
Page 227 and 228: who really should see it. Business
Page 229 and 230: i t I COVER CHECK RUNNING TIME WITH
Page 232: I I FEATURE CHART I JANUARYS JANUAR
Page 235 and 236: I I cmd trade press reviews. The pl
Page 237 and 238: . 2-28 20th Century-Fox 'rod. No. T
Page 239: Opinions on Current Productions; Ex
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