Boxoffice-March.06.1948

. . Stepping
. . Taking
EXPLOITIPS Suggestions for Selling; Adiines for Newspaper and Prograt
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SELLING ANGUES:
"I Remember Mama-
Try to persuade proclaim a "Remember
city officials to
Mama" day in conjunction with the opening. Hold a special
screening for a selected group of mothers, designating it a
"Mothers' Matinee." Promote llowers or candy to be sent
to the inmates of maternity wards in local hospitals. The
book, "Mama's Bank Account," on which the film is based,
suggests tieups with local banks to stimulate savings activities.
Don't neglect to exploit the pocket edition of the /'^j
book, just issued by Bantam Books, Inc. ^
CATCHl.INES:
Here They Come . the Inside Track to Your
Heart . Right Out of the Pages of Your Own
Book of Life . . . Come the Most Wonderful People You'd Ever
Care to Know ... in the Swellest Movie You'd Ever Care to
See.
At Last on the Screen ... the Tempests, Tears, Laughter
and Love ... of the Family You'll Never Forget ... a Beloved
Best-Seller ... a Two-Year Broadway Stage Hit . . .
Becomes the Years' Film Sensation.