Boxoffice-March.06.1948

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: March
BIRMINGHAM
C^ol. K. E.
Orr, president of Amusement Enterprises,
Albertville, Ala., was a visitor
here. He said he hopes to have his new theatre
at Attalla ready for opening in about
60 days .
visitor was Spence
Pierce, 20th-Pox, who was here working on
"Sitting Pi-etty" and "Captain from Castile,"
both booked into the Alabama.
John W. Geiger is recuperating at his home
here from a recent illness. He's the husband
of Mrs. Mildred Geiger, secretary to Frank
V. Merritt. head of Acme Theatres .
Robert McHoward has been appointed assistant
manager of the Empire, succeeding
Tommy Leopard, who resigned.
R. M. Ware, Alabama-Tennessee sales representative
for Southeastern Theatre Equipment
Co., is in Charlotte. N. C, to serve as
manager of the firm's branch there during
the illness of the regular manager . . .
Bud
Chalmer's, Screen Guild, was another visitor,
as was Mrs. H. E. Lester, wife of the manager
of
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the Princess, Jacksonville.
Stan Malotte, Alabama organist, drew a
lot of comment and stopped shows with
Lelt Hand Coin
CHARLOTTE, N. C.
ATLANTA, GA.
s
'Everything for the theatre except film"
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his parody on Gov. James E. Folsom. That
was just after Folsom had been given national
publicity on a paternity suit filed by
a Hanceville, Ala., girl . . . Harry M. Curl,
Melba manager, screened "The Smugglers"
March 9.
J. A. Jackson, Empire manager, had to
relieve his doorman for lunch the other day.
His day usher quit suddenly to join the navy
Earl Bladorn, Empire cashier, has
returned from a visit with her parents in
Blue Creek, Ala. . . . Mrs. Louise Hovies is
new relief cashier at the Empire. Her husband,
Delmar Hovies. is assi.^tant manager
at the Capitol.
Elmer Dedels, Altec representative, has returned
from trips through northern Alabama
and Mississippi. He said many exhibitors
who have been "singing the blues" since
Chirstmas are more optimistic with the advent
of warmer weather. Many situations,
Dedels reported, lost money five weeks in a
row . . . Irene McDanal, Capitol cashier, has
been ill. She was relieved by Helen Pendleton.
Warm weather, which necessitated turning
on air conditioning equipment two weeks
ago, was too good to last. The heat has
been turned on again . . . "It Had to Be You"
at the Melba, was the only holdover on
downtown screens the week of March 4.
Memphis Variety Plans
For Hillbilly Jamboree
MEMPHIS—The Variety Club met Monday
to plan for the annual hillbilly jamboree
at Ellis Auditorium March 28. It will star
Roy Acuff and his Smoky Mountain Boys.
Two shows will be given—matinee and
night. Proceeds will all go to the Variety
Club's charities.
Committees named are: Ben Bluestein,
general chaii-man; Ed Williamson, tickets;
Buster Hammond, program; Bill Kemp and
Tommy Baldridge, publicity; Leonard Shea,
promotion, and Earl Moreland and Harold
Krelstein,
radio.
Maurice Wolf in Florida
SANFORD, FLA.—Maurice N. Wolf, public
relations representative of MGM, spoke at
the weekly meeting of the Rotary club here
on "Motion Pictures Are My Business." Wolf,
after giving figures to show that the motion
picture industry is the fourth or fifth largest
in the U.S.. with an investment of more than
$2,750,000,000 and an advertising budget
calling for an expenditure of $70,000,000 a
year, explained that most of the money and
"most of the 206,000 persons employed is distributed
among the 20,000 theatres located
in 11.000 cities and towns throughout the
cotmtry.
Bob Harris, manager of the Ritz, introduced
the speaker.
HOW MANY DO YOU NEED?
FENSIN SEATING COMPANY
62 EAST 13th STREET • CHICAGO 5
Building Shelby Drive-In
SHELBY, N. C—A drive-in theatre accommodating
400 automobiles is being erected
south of Shelby on the Patterson Springs
road. The project is being undertaken by
Carl W. Queen of Hickory and Herman H.
Kleppel of Newton, who are spending about
$50,000 on the job.
Opens New Theatre
MOUNTAINBURG, ARK.—William Van
Sandt opened the Jolly Theatre here February
BOXOFHCE
:
13, 1948