Boxoffice-March.06.1948

. Eddie
: March
had
. . COME
Dallas Independents
Hold Fourth Session
DALLAS—The new Dallas Independent
Motion Picture Theatre Owners Ass'n held
life of their city.
Don Dixon of the Haskell Theatre was
named to head a committee to work out designs
for an emblem to be used by the independent
houses.
Bob Euler of Ti-i-State Theatres was made
chairman of a committee to work out a plan
of cooperative newspaper advertising. Twenty
exhibitors were present, including L. R. Ball
of the Captain. Claude Kennell, California
exhibitor, and son-in-law of P. G. Cameron,
was a visitor.
Ted Lewis of Gene Autry Theatres was
named chairman for the next meeting April 6.
HOUSTON
Construction was recently completed on a
quonset-hut style theatre on the Conroe
highway, about 17 miles from Houston.
A. W. Kleb. truck farmer and owner of the
theatre, said it will be known as the Cascade.
It is said to be the first theatre of
this type in the area. The theatre has a
seating capacity of 350 and was built at a
cost of about $25,000.
Myrtle Parker Transferred
To Shreveport Majestic
SHREVEPORT, LA. — Myrtle Parker of
Louin, Miss., bcccime manager of the Majestic
Theatre here February 26, succeeding Mrs.
Lavelle Wright. Miss Parker had been man-
its fourth monthly meeting Tuesday in the ager of the Empire in Mobile, Ala. The Majestic
is a Paramount-Richards house. Mrs.
Dallas Athletic club assembly hall. Lee
Handley of the Arcadia Theatre, presided, Wright, manager of the Majestic for six
and Mayor Hans Smith of Irvipg. that town's years has taken a position as manager of a
lone exhibitor; Duke Clark, district manager,
and Heywood Simmons, local manager
millinery shop in Chattanooga, Tenn.
for Paramount, were invited guests.
Clark emphasized his interest in the fact Gets New Projectors
this group operated independent houses with MELROSE, N. M.— New Simplex projectors
have been installed in the Rialto The-
a total of 29.400 seats, and asserted it was a
healthy development when independents organize
to take an active part in the theatre
atre here. Simplex 4-Star sound was put in
a year ago.
MPF Thanks Texans
For Exchange Gifts
DALLAS- John Rowley, Texas chairman
for the Motion Picture Foundation, received
a letter from Barney Balaban, treasurer of
the MPF, expressing thanks for the Texas
contribution. Balaban wrote he had received
from E. V. Richards of New Orleans the
$1,143.29 which Rowley collected from Dallas
exchanges. Balaban"s message said Rowley's
cooperation has been invaluable and
asked the latter personally to thank each
contributor as It was impossible for national
headquarters to acknowledge all cash
gifts, even though they were greatly appreciated.
JOSEPHINE THEATRE. San Antonio, Texas
CINE PLAZA THEATRE (2,500 seats), Juarez, Mexico
TOWER THEATRE, Itasca, Texas
QUEEN THEATRE, Mart, Texas
VILLAGE THEATRE, Greggton, Texas
DRIVE-IN SAN PEDRO, San Antonio. Texas
CHANGE OF OLD TO NEW
MISSION THEATRE. Dalhart. Texas
PALACE THEATRE. Childress. Texas
MELBA THEATRE. Dallas. Texas
PLAZA THEATRE. Boerne, Texas
ALL OPEN WITH THE NEW
Homer W. McCallon, manager of Loew's
State, contributed birthday passes to be enclosed
with official membership cards for
the Leap Year Orphans club, sponsored by
the Press . . . Lorraine Schulte, cashier for
three years at the River Oaks Theatre, will
be married to Bob Sutter, also an employe
of the theatre, soon after Lent.
Cope, publicity writer and former
BOXOFFICE correspondent, has retui-ned to
Houston after taking a ten-week show business
refresher course at the American Theatre
Wing training school in New York.
The schooling consisted of surveys of the
theatre, radio, television, motion picture and
show business publicity fields.
Seven film stars were here for the premiere
of "Panhandle" at the Majestic Theatre.
Except for the three stage appearances
and a press and radio breakfast at
the Rice hotel, no other festivities were
scheduled for their one-day stay here. The
group comprised Gale Storm, Cathy Downs,
Max Terhune, Roddy McDowall, Freddie
Steward, John Champion and Rod Cameron.
The mainstay of the troupe was Terhune.
Taylor and Miss Storm, who are former
Houstonians, took time out to visit w'ith
i
relatives and friends. Mi.ss Storm Josephine
Cottle 1 another baby since her
last visit here. She visited her sisters, Mrs.
C. C. Devine and Mrs. H. J. Milligan.
MoTiOGRAPH A A Projectors
AND
MiRROPHONic Sound Systems
Wafch This List Grow!
YOU WILL KNOW THE ANSWER WHEN YOU SEE
THIS REVOLUTIONARY COMPLETELY NEW PROJECTOR
NOW ON DISPLAY ON OUR FLOOR . IN AND SEE
DISTRIBUTED
BY
ODERn THEATRE
m EQUIPmEIIT CO.
214 South St. Paul Street Phone Riverside 5009 Dallas 1, Texas
BOXOFFICE :
13, 1948