Boxoffice-March.06.1948
Just a simple idea hut see what it does I From Showmandiser section of BOXOFFICE of Jan. 17 issue. Business can be boosted by better showmanship . . . Scores of practical ideas are presented to help YOU earn more profits from your investment. Read BOXOFFICE- Your Business- Builder Friend BOXOFnCE :: March 13, 1948
: March Sedalia Defies Blizzard to Give Warm Welcome to By ROBERT COPLIN SEDALIA, MO.—Despite the worst Maich blizzard in the history of the local weather bureau. Wednesday here was "Scudda Ha> '" day. The world premiere of 20th-Fox s outdoor drama. "Scudda Hoo! Scudda Ha\ had been slated as the main atti action foi this central Missouri town, but the se\eie snows and wind offered stiff competition The festivities began at 10 a. m with the arrival from Kansas City of Lon McCallistei star of the film, and Betty Ann Lynn CoUeen Townsend and Louanne Hogan 20th-Fox players. In near-zero weather and bundled to the hilt, the stars rode in open cars, leading a parade of nearly 50 mule and motor-drawn floats through the snow-covered streets. Exhibits included those from nearby schools, civic organizations, 4-H clubs and social groups. Three hundred contestants in an area-wide Queen of the Jeans contest filled out the procession. Parade bands left their instruments behind. It was too cold to play. Bunting and banners, erected nearly a week in advance, flew over the streets and the majority of the townsfolk were clad in plaid shirts, blue jeans or western togs. THOUSANDS SEE PARADE Nearly 7,000 spectators braved the elements to view the parade from the streetside. Several thousand others watched the procession from store and office windows. The snow came down full force for the rest of the day and during the afternoon mule show held at the State Fair park there were almost as many mules as spectators. The temperature had risen somewhat by nightfall but the snow and wind continued unabated. A large crowd greeted the celebrities outside the Fox Theatre and there was a packed house iiiside. Each of the starlets sang and made a short talk. McCallister, who received a shrieking ovation from the audience composed largely of teen-aged girls, made a brief talk and apologized for the absence of June Haver, who co-stars with him in the film and who was unable to attend because of an appendicitis operation. The Rhythm Riders from station KMBC in Kansas City furnished the musical accompaniment for the group. Following their initial appearance at the Fox. the troupe was on stage at the Liberty a block down the street and again they played to a capacity crowd. The group made four appearances in all. QUEEN OF JEANS CROWNED A feature of the stage events was crowning of Anna Rose Baker, local high school Student. Queen of the Jeans. In charge of arrangements at the two theatres here were Joe Ruddick, city manager, and LeRoy Nichols of the Liberty. Rodney Bush, chief of 20th-Fox exploitation, was in charge of the entire celebration. He was assisted by Sy Freedman, area explolteer. Bill Winter of the 20th-Fox studio accompanied the group from Hollywood. Fox Midwest representatives at the celebration were Mr. and Mrs. E. C. Rhoden, James Long, Senn Lawler, L. O. Honig, Chet Hylton and Roy Hill, manager in Springfield. BOXOFFICE : 13. 1948 'Scudda Hool' Lon McCallister shows the three starlets who accompanied him to Sfdalia thtmule-driving technique he learned while making "Scudda Hoo! Scudda Hay!" In the cart in front of the Fox Theatre there are, left to right, Betty Ann Lynn, Coleen Townsend and Louanne Hogan. Fox Midwest representatives are shown In the center panel with the stars. Left to right: Roy HUl, manager of the Jewell In Springfield; Miss Townsend; Chet Hylton, district booker; Joe Ruddick, city manager In Sedalia; Senn Lawler, pubUc relations; Miss Hogan, E. C. Rhoden, president; James J. Long, district manager; Miss Lynn, and McCallister. Anna, Baker is crowned Queen of the Jeans by McCallister in the bottom panel. Assisting in the ceremony are Miss Townsend, Miss Hogan^nd Miss Lynn. MW
- Page 133 and 134: "The Movingest Movie Pihe-Thomas Ha
- Page 135 and 136: atre day and date booking in Los An
- Page 137 and 138: DFMnnuii^ Screenplay by Charles Ben
- Page 139 and 140: : March and Woolley as a distant co
- Page 141 and 142: jentleman's j^reement Its record at
- Page 143: CHESTER FRIEDMAN EDITOR HUGH E. FRA
- Page 146 and 147: The Bally-Hooper Keeps Climbing
- Page 148 and 149: The Bally-Mmfier Keeps Climbing **
- Page 151 and 152: '. »f Kioloui ul force* .>ili./ it
- Page 153 and 154: Co-Op Tieups Push 'Ends of Earth' P
- Page 155 and 156: I Guild PITTSBURGH Milton Brauman ,
- Page 157 and 158: THOUGHT OR TWO FROM HYGIENIC CORNER
- Page 159 and 160: . per 1 new. .It. ^ 1 prospective m
- Page 161 and 162: : March Move for Dismissal Of Ascap
- Page 163 and 164: : March . . Ann . . Mi-s. Jersey So
- Page 165 and 166: to Mr. and Mrs. Bert Gordon of Cali
- Page 167 and 168: 1 N. : March . . Gordon . . Tony .
- Page 169 and 170: : March I Cd! HOLLYWOOD PRODUCTION
- Page 171 and 172: f- l^."* : March head ol the sound
- Page 173 and 174: . . "To ' Premiere of 'Rocky' In Sa
- Page 175 and 176: : March . . . The . . . "Oklahoma"
- Page 177 and 178: Fox Midwest Named In Antitrust Acti
- Page 179 and 180: : March First Union of MPMO Marks 4
- Page 181 and 182: . . Robert : March . . . Margaret .
- Page 183: Fox Midwest Renews Du Quoin, III, G
- Page 187 and 188: io.i.li : March . . John Lyric, Sal
- Page 189 and 190: : March :- i 'Timberlane' Is Great
- Page 191 and 192: I I I . . Wedding : March . . M. .
- Page 193 and 194: : March SOME PENNSYLVANIA CITIES AB
- Page 195 and 196: . . Douglas Dream Girl Promotion St
- Page 197 and 198: . wk : March . . . Jerry . . Ben .
- Page 199 and 200: . . . Fred . . Stanley : March . .
- Page 201 and 202: : March 2nd ;'''..' . . The . . The
- Page 203 and 204: . . . Samuel : March . . John . . B
- Page 205 and 206: ' ROSWELL, : March San Antonians Se
- Page 207 and 208: . . Joe : March former home in Tuls
- Page 209 and 210: Bob Warner Is Well Again; To Make T
- Page 211 and 212: . Eddie : March had . . COME Dallas
- Page 213 and 214: : March Columbia Transfers Roscoe t
- Page 215 and 216: : March . . Dorothy . , Mr. Jenkins
- Page 217 and 218: Warns of Deadline Preacher Finds Mo
- Page 219 and 220: : March Tax Survey Shows Fall in Gr
- Page 221 and 222: Canadians to Vote On Empire Oscars
- Page 223 and 224: . . The . . Local : March . . Clayt
- Page 225 and 226: Bookin(ruide BOXOFFICE FIRST RUN RE
- Page 227 and 228: who really should see it. Business
- Page 229 and 230: i t I COVER CHECK RUNNING TIME WITH
- Page 232: I I FEATURE CHART I JANUARYS JANUAR
Just a simple idea<br />
hut see what it does I<br />
From Showmandiser section<br />
of BOXOFFICE of Jan. 17 issue.<br />
Business can be boosted by better showmanship .<br />
. .<br />
Scores of practical<br />
ideas are presented to help YOU earn<br />
more profits from your investment.<br />
Read BOXOFFICE- Your Business- Builder Friend<br />
BOXOFnCE :: March 13, 1948
Change language